Introduction to Adverity

The journey of your data

When you start using Adverity, your marketing data may be scattered in many different data sources. These sources follow their own conventions for formatting data. Because of this, making sense of the data is a real challenge. To solve this problem with the help of Adverity, follow this work process:

• In the Connect Data platform area, you can:

  • Collect marketing data from many different sources in a unified platform.

  • Enrich and transform your data.

  • Harmonize and consolidate your data.

  • Use your data in Adverity’s own marketing module or transfer your data to an external Destination.

• In the Use Data platform area, if your plan includes this feature, you can:

  • Create widgets to visualize your data.

  • Present and share your data in dashboards.

  • Obtain AI-powered insights into your data and recommendations to optimize the performance of your marketing campaigns.

The diagrams below show the work processes you can use to perform these steps in the Connect Data and Use Data platform areas.

Navigating the user interface

The platform navigation menu on the left is divided into two platform areas, which in turn contain a number of pages. These platform areas are:

• Connect Data, made up of the following pages:

  • Datastreams

  • Authorizations

  • Enrichments

  • Data Schema

  • Destinations

  • Activity

• Use Data, made up of the following pages:

  • Explore

  • Present

  • Proactive Analytics

Depending on how Adverity is implemented for your organization, you see all or some of these features. For example, if you have subscribed to Adverity via a marketplace, you do not have access to Explore or Present. To get access to Adverity platform areas and pages, please contact us.

The image below shows the layout of the platform navigation menu in Adverity.