Your guide to Amazon Advertising

This guide contains detailed information about collecting data from Amazon Advertising.

Introduction

This guide contains detailed information about using Amazon Advertising in Adverity.

To create a datastream to collect data from Amazon Advertising, follow the steps in our guide to Collecting data in Adverity. If these steps are not detailed enough, refer back to this Amazon Advertising guide for detailed configuration instructions.

For more information on the data fields that you can collect from Amazon Advertising, see List of supported fields.

Prerequisites

Before you start collecting data from Amazon Advertising, perform all of the following actions:

To collect profile data, you need to satisfy several requirements. For more information, see Collecting profile data from Amazon Advertising.

Creating a datastream to collect data from Amazon Advertising

This section of the Amazon Advertising guide contains information specific to Amazon Advertising. Not all steps in the datastream creation process will be described here. If a step is not described here, follow the process in our guide to Collecting data in Adverity.

Authorization: Allow Adverity to access Amazon Advertising

If you choose Access using your credentials or Access using someone else's credentials, in Set up or edit Profiles, you or the person granting access must choose one of the following options:
- Choose Grant access to all Profiles, including those created in the future to allow Adverity to access all existing Profiles and all Profiles created in the future.
- Choose Select specific Profiles to which you want to grant access to determine the specific Profiles that you want Adverity to access. Adverity will not automatically have access to Profiles created in the future. You will need to grant Adverity access to any Profiles created in the future.
If you use your credentials to grant Adverity access to Amazon Advertising, all the Profiles available to you using your credentials will be visible in the Authorizations page to all Adverity users with permission to edit this authorization.

If someone else uses their credentials to grant Adverity access to Amazon Advertising, the same applies to the Profiles available using their credentials.

This is important to consider if you do not want all Adverity users with permission to edit the authorization to be able to see the details of the Profiles. For more information about user permissions, see Managing user permissions.

Configuration: Choose the data you want to collect from Amazon Advertising

To choose what data to collect and customize the Amazon Advertising datastream configuration, follow these steps:

(Optional) Rename your datastream.

In Profiles and Portfolios, select the profiles and portfolios for which to collect data. If you do not select any items in a drop-down list, Adverity collects data for all items in the drop-down list.

In Campaign type, select the campaign type that contains data to collect from Amazon Advertising.

In Report type, select the type of data to collect from Amazon Advertising. The list of available report types changes based on the type of campaign selected in the Campaign type field. For more information, see Advanced Amazon Advertising tips.

In Fields, change the list of fields that you want to see in your data extract.

What's next?

Apply Data Mapping to your collected data to harmonize data collected from different sources in Adverity.
Store your data in Adverity Data Storage for further analysis in Adverity.
Transform your data to meet your needs by creating and applying enrichments to your datastream.

Advanced Amazon Advertising tips

Configuring data collection from Amazon Advertising

In the Settings tab of your Amazon Advertising datastream overview, you can configure a number of additional settings:

Creative Type

Select the creative data to collect from Amazon Advertising. If you do not select any creative items, Adverity collects data for all items in the list. This field is visible if both of the following conditions is satisfied:

Sponsored Brands is selected in Campaign Type.
Stores is not selected as a Report Type.

You can only fetch data for Multi Ad Group campaigns if the Campaign type is Sponsored Brands and the selected Creative Type is All.

Tactics

Select the tactic data to collect from Amazon Advertising. If you do not select any tactics, Adverity collects data for all items in the list. The Tactics field is active only when Sponsored Display is selected in Campaign Type.

Segment

Select the segment data to collect from Amazon Advertising. The Segment field is active only when Sponsored Products is selected in Campaign Type.

Limitations and features of different report types

Several of the report types have certain limitations and features. These are as follows:

Keywords

Select this report type to return search-term data for auto-targeted campaigns created before November 14, 2018. This report type is only available for the following campaign types:

Sponsored Products
Sponsored Brands

Targets

Select this report type to return search-terms data for auto-targeted campaigns created on and after November 14, 2018. To use this report type, you must also select Query in the Segmentation field. This report type is only available for the following campaign type:

Sponsored Products

Collecting profile data from Amazon Advertising

If the data collected from Amazon Advertising does not contain profile data from a certain region, this could be due to several reasons. Check the following points for solutions to this issue:

Make sure the merchant has set up an Adverityauthorization with the correct account.
If the merchant uses multiple accounts, make sure they are connecting to Adverity with the correct account.
If the account used to set up the authorization to Amazon DSP is a managed account, the Profiles field is hidden in the datastream configuration.
Make sure there is only one email address associated with each region for which to collect data. This is the email address for the authorized account. For example, only use the email amazon-eu@xyz.com for data collection in the EU region and the email amazon-na@xyz.com for data collection in the NA region.
Make sure the merchant has created at least Sponsored Products campaign.
Make sure the account used in the Adverityauthorization has View and Edit permissions for Campaign Management.