Collecting data from Criteo Marketing Solution

Follow this guide to collect data from Criteo Marketing Solution and preview the data.


This guide explains how to collect data from Criteo Marketing Solution and preview the data.

The Criteo Marketing Solution connector is an improved solution to the Criteo Marketing connector. If you use the Criteo Marketing connector instead of Criteo Marketing Solution, consider upgrading to the new connector described in this guide.

Criteo Marketing is deprecated as of June 15, 2021 and you are no longer able to collect data. However, your Criteo Marketing datastreams remain in place until further notice, allowing you to migrate the data extracts to Criteo Marketing Solution. To continue working with data from Criteo, upgrade to the Criteo Marketing Solution connector.

For more information on the data fields that you can collect from Criteo Marketing Solution, see List of supported fields.

Understanding datastreams and authorizations

When you connect to Criteo Marketing Solution through Adverity, you authorize Adverity to access your account. Adverity stores this authorization information in an authorization, and stores the data collection configuration in a datastream.

You can create several datastreams using the same authorization. The datastreams collect information from the same source, with the same login credentials, with different configurations.


Before you start collecting data from Criteo Marketing Solution, perform all of the following actions:

  1. Generate a consent URL in Criteo Marketing Solution.

  2. Send the consent URL to the account administrators of the advertiser accounts that you want to access.

For more information, see the Criteo documentation.

Creating a datastream using Criteo Marketing Solution

Connecting to Criteo Marketing Solution

To connect to Criteo Marketing Solution, follow these steps:

  1. Select the workspace you work with in Adverity and then, in the platform navigation menu, click Datastreams.

  2. In the top right corner, click + Create datastream.

  3. Search for and click Criteo Marketing Solution.

  4. Choose one of the following options:

    • Click Setup a new authorization and set up the new authorization with your own login credentials.

    • Click Send an access request to ask someone else to set up the new authorization. In the Email field, enter the email address of the person you want to ask to authorize the new authorization.

    • If you already have an authorization to Criteo Marketing Solution, choose an existing authorization.

  1. Click Next.

If you select Send an access request, you will be redirected to the Authorizations page. To continue creating a datastream, repeat the previous steps and select the newly created authorization from the list of existing authorizations.

Choosing what data to collect

To choose what data to collect and customize the Criteo Marketing Solution datastream configuration, follow these steps:

  1. Click Custom configuration.

  1. Click Next.

  1. (Optional) Rename your datastream.

  1. In Advertisers, select the advertisers for which to collect data. If you do not select any items in a drop-down list, Adverity collects data for all items in the drop-down list.

  1. In Dimensions and Metrics, change the list of fields that you want to see in your data extract.

  1. (Optional) In Currency, select the currency of the cost-related metrics.

  1. (Optional) In Time Zone, select the time-zone of the time-related metrics.

  1. Click Next.

Choosing where to transfer your data

To choose where to transfer your data, follow these steps:

  1. To assign destinations to your datastream, select their checkboxes. For more information on destinations and their configuration settings, see Introduction to the Destinations page.

  1. Click Next.

Collecting initial data

To collect the initial data, follow these steps:

  1. Choose the time period for which data is collected.

  1. Click Run fetch.

Previewing data collected from Criteo Marketing Solution

The fetch collects data from Criteo Marketing Solution which takes some time. The Overview page of the newly created datastream is now displayed. To preview the collected data, follow these steps:

  1. In the All tasks tab, find the task at the top of the list, and click Show extracts.

  2. Click the top hyperlink.

  3. The data extract is displayed in a table containing the data that you have fetched.

What’s next?

After collecting data from Criteo Marketing Solution, harmonize your data so that it conforms with Adverity's unified naming and formatting conventions.