Collecting data from LinkedIn Organizations & Brands

This guide explains how to collect data from LinkedIn Organizations & Brands. To learn how to collect data from a different data source, go back to the Available data sources in Adverity overview.

Introduction

For a list of the fields that you can collect from LinkedIn Organizations & Brands, see LinkedIn Organizations & Brands.

Limitations

Collecting data from LinkedIn Organizations & Brands comes with the following limitations:

• There are certain limitations for the Time interval filter. Selecting any value other than Lifetime will return only the current day's worth of data. This results in the following limitations:

  • It is not possible to collect historical data for the last week, month or quarter.

  • You can only collect data for the current day (the day on which you fetch the data).

  • When presenting the data, you must include the current day in the time range filters.

• The Country value in the Breakdown filter returns the top 100 countries, with one row per country. This may result in data for smaller countries, outside of the top 100, not being collected. Using other breakdown values may cause a discrepancy in the totals values in the data. For example, the value for the total followers using the country breakdown will be different to the value for the total followers without the country breakdown, if you are collecting data for more than 100 countries.

• There is a discrepancy when collecting data for organic_followers and paid_followers and using additional breakdown values (such as country or industry). If you select a breakdown, the data is collected for both organic_followers and paid_followers. If you do not select a breakdown, both columns for organic_followers and paid_followers are empty and only the total of both values is returned.

Prerequisites

Before you start collecting data from LinkedIn Organizations & Brands, perform all of the following actions:

• Ensure the account used to connect to LinkedIn Organizations & Brands has the Super Admin role assigned. For more information on LinkedIn roles' permissions, see the LinkedIn documentation.

Creating a datastream to collect data from LinkedIn Organizations & Brands

The basics of creating a datastream to collect data from any data source are explained in our guide to Creating a datastream. This guide contains information about the specific steps to create a datastream to fetch data from LinkedIn Organizations & Brands.

Authorization: Allow Adverity to access LinkedIn Organizations & Brands

1. If you choose Access using your credentials or Access using someone else's credentials, in Set up or edit Organizations, you or the person granting access must choose one of the following options:

   • Choose Grant access to all Organizations, including those created in the future to allow Adverity to access all existing Organizations and all Organizations created in the future.

   • Choose Select specific Organizations to which you want to grant access to determine the specific Organizations that you want Adverity to access. Adverity will not automatically have access to Organizations created in the future. You will need to grant Adverity access to any Organizations created in the future.

   If you use your credentials to grant Adverity access to LinkedIn Organizations & Brands, all the Organizations available to you using your credentials will be visible in the Authorizations page to all Adverity users with permission to edit this authorization.

   If someone else uses their credentials to grant Adverity access to LinkedIn Organizations & Brands, the same applies to the Organizations available using their credentials.

   This is important to consider if you do not want all Adverity users with permission to edit the authorization to be able to see the details of the Organizations. For more information about user permissions, see Managing user permissions.

Configuration: Choose the data you want to collect from LinkedIn Organizations & Brands

To choose what data to collect and customize the LinkedIn Organizations & Brands datastream configuration, follow these steps:

1. (Optional) Rename your datastream.

2. In Report type, select the type of data to collect from LinkedIn Organizations & Brands. The selected report type determines the additional fields to populate.

3. In Organizations, select the organizations for which to collect data. If you do not select any items in a drop-down list, Adverity collects data for all items in the drop-down list.

4. (Optional) In Time Interval, select the time interval in which you want to retrieve your data. There are certain limitations on what data can be collected using certain time interval values. See the Limitations section above for more information.

5. (Optional) In Breakdown, select how to break down the collected data. The list of available breakdown options varies based on the values selected in the other fields in the configuration page.

6. In Fields, change the list of fields that you want to see in your data extract.

What's next?

• Apply Data Mapping to your collected data to harmonize data collected from different sources in Adverity.

• Transform your data to meet your needs by creating and applying enrichments to your datastream.

• Load your data into Adverity Data Storage to send it to BI tools using data shares

• Load your data into an external destination of your choice

Troubleshooting LinkedIn Organizations & Brands

I see an error message when setting up an authorization for LinkedIn Organizations & Brands

The No Organizations available message appears during the authorization setup process if the user account does not have the Super Admin role in LinkedIn Organizations & Brands. For more information, see the LinkedIn documentation.