Collecting data from YouGov BrandIndex

This guide explains how to collect data from YouGov BrandIndex. To learn how to collect data from a different data source, go back to the Available data sources in Adverity overview.

Introduction

For a list of the fields that you can collect from YouGov BrandIndex, see YouGov BrandIndex.

  • YouGov BrandIndex can collect a maximum of 1 million rows per single report. To fetch more data than this, split your fetch into smaller date ranges in the Initial Fetch step of creating a datastream.

Creating a datastream to collect data from YouGov BrandIndex

The basics of creating a datastream to collect data from any data source are explained in our guide to Creating a datastream. This guide contains information about the specific steps to create a datastream to fetch data from YouGov BrandIndex.

Configuration: Choose the data you want to collect from YouGov BrandIndex

To choose what data to collect and customize the YouGov BrandIndex datastream configuration, follow these steps:

  1. (Optional) Rename your datastream.

  1. In Region, select the region on which to collect data.

  2. In Sector Type, select the type of sector on which to collect data. If you select Sectors or Custom Sectors, enter the sectors for which to collect data in Sectors.

  3. In Moving Average, enter the number of days which the moving average will cover. For more information, see the YouGov BrandIndex documentation.

  4. In Brands, select the brands on which to collect data.

  1. In Report type, select the type of data to collect from YouGov BrandIndex.Select Adverity to select the segments and profiles on which you want to collect data. Alternatively, select Custom to enter a filter expression from the YouGov BrandIndex user interface. For more information, see the YouGov BrandIndex documentation.

  1. In Metrics, change the list of fields that you want to see in your data extract.

  1. In Custom Query, enter the expression for the custom query used to filter the data. The custom queries are created in the YouGov BrandIndex user interface. For more information, see the YouGov BrandIndex documentation.

  1. In Segments and Profiles, select the segments and profiles for which to collect data. If you do not select any items in a drop-down list, Adverity collects data for all items in the drop-down list.

  1. (Optional) Select the Isolate Filters checkbox to make multiple requests for each combination of the segments and profiles on which you want to collect data.

  2. In Scoring, select how you want to score the data.

What's next?