Introduction to harmonizing data

Welcome to the harmonizing data guide!

Before you start using Adverity, your marketing data may be scattered in many different data sources. These sources follow their own conventions for formatting data. They use different names for the same thing. In this format, it is difficult to make sense of your data. To solve this problem with the help of Adverity, harmonize data from different sources by applying unified naming and formatting conventions. This guide explains how to harmonize your data in Adverity.