Loading data into Facebook Offline Conversions
This guide explains how to load data into Facebook Offline Conversions for further analysis.
Prerequisites
Before you complete the procedure in this guide, perform all of the following actions:
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Create a datastream whose data you want to load into Facebook Offline Conversions. For more information on creating a datastream, see Creating a datastream.
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Ensure the Facebook Ads account used to authorize the Facebook Offline Conversions destination is one of the following user types:
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A business manager admin.
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The system admin user who created the offline event set.
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An admin on the account connected to the offline event set.
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Procedure
To load data from a datastream into Facebook Offline Conversions, follow these steps:
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Add Facebook Offline Conversions as a destination to the workspace which contains the datastream or to one of its parent workspaces.
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Assign the Facebook Offline Conversions destination to the datastream.
You can assign as many destinations to a datastream as you want.
Some destinations require specific Data Mapping, such as Hubspot and Facebook Offline Conversions. If these Data Mapping requirements conflict, the destinations cannot be assigned to the same datastream.
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Configure the Data Mapping of your datastream to conform with Facebook Offline Conversions destination standards.
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Enable data loading into the destination from the datastream.
Adding Facebook Offline Conversions as a destination
To add Facebook Offline Conversions as a destination to a workspace, follow these steps:
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Select the workspace you work with in Adverity and then, in the , click Destinations.
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Click + Add Destination.
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Search for and click Facebook Offline Conversions.
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Choose how to authorize Adverity to access Facebook Offline Conversions:
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To use your details, click Access Facebook Offline Conversions using your credentials.
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To ask someone else to use their details, click Access Facebook Offline Conversions using someone else's credentials.
If you choose this option, the person you ask to create the
will need to go through the following steps.
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Click Next.
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In the Configuration page, fill in the following fields:
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Name
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(Optional) Rename the destination.
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Business
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Select the business associated with the selected Facebook Ads account.
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Account
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Select the Facebook Ads account responsible for the offline event sets.
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Click Create.
Assigning Facebook Offline Conversions as a destination
To assign the Facebook Offline Conversions destination to a datastream, follow these steps:
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Select the workspace you work with in Adverity and then, in the , click Datastreams.
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In the External destinations section, click + Assign destination.
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Click Assign existing destination.
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Select the Facebook Offline Conversions checkbox in the list.
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Click Save.
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In the Destinations section, find the Facebook Offline Conversions destination in the list, and click on the right.
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Click Destination settings.
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In Action, choose one of the following:
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To create a new offline event set in Facebook using the loaded data, select Create a new Offline Event Set and provide a name.
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To update an existing offline event set in Facebook using the loaded data, select Update an existing Offline Event Set and select the offline event set to update in the Event Set field.
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In Customer Details, select at least one field to load into Facebook Offline Conversions.
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In Conversion Details, select the fields to load into Facebook Offline Conversions. Conversion Details must contain at least the following four field values:
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Currency
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Event Name
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Event Time
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Value
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(Optional) In Custom Details, specify the custom conversion fields to load into Facebook Offline Conversions. You can only select custom fields that exist in the datastream.
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(Optional) In Namespace ID, enter the ID of another offline event set. This can be another data set or data partner ID. This offline event set must be accessible or owned by a business or a partner profile ID. If you provide a Namespace ID, update the Customer Details to only include Third-party user id.
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Click Save.
Configuring Data Mapping for Facebook Offline Conversions
All data that you load into Facebook Offline Conversions must conform with Facebook Offline Conversions standards.
When loading data into Facebook Offline Conversions, data source, Event Time (found in Conversion Field) must be in a UNIX timestamp format. For more information, see Adding, transforming and comparing dates.
To configure Data Mapping for the Facebook Offline Conversionsdestination, follow these steps:
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Select the workspace you work with in Adverity and then, in the , click Datastreams.
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In the Data Mapping.
, click -
For each cell in the Target fields column, write the value displayed in the Target column in the table below. Enter the values into the Target fields column in lower case.
The values of the Customer Field are the following:
Name
Target
Email email Phone phone Gender gen Date of Birth, YYYY format doby Date of Birth, MM format dobm Date of Birth, DD format dobd Last Name ln First Name fn First Name Initial fi City ct State st Zip Code zip Country country Apple Advertising Identifier madid Third-party user ID extern_id Lead ID from Lead Ads lead_id The values of the Conversion Field are the following:
Name
Target
Event Time event_time Event Name event_name Currency currency Value value Content Type content_type Contents contents Order ID order_id Item Number item_number
The Data Mapping changes are saved automatically.
Enabling data loading into Facebook Offline Conversions destination
To enable data loading into the Facebook Offline Conversions destination from the datastream, follow these steps:
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Select the workspace you work with in Adverity and then, in the , click Datastreams.
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In the list in the Destinations section, find the Facebook Offline Conversions destination, and enable the toggle.
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(Optional) To load data you have already collected into Facebook Offline Conversions, in the All tasks tab, find the data extract you want to load into choose the additional identifiers to load into Facebook Offline Conversions, and in the Load section, click Re-load.
Configuring settings for loading data into Facebook Offline Conversions
To configure the settings for loading data into Facebook Offline Conversions, follow these steps:
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Select the workspace you work with in Adverity and then, in the , click Datastreams.
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In the Destinations section, find the Facebook Offline Conversions destination in the list, and click on the right.
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Click Destination settings.
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Make changes to the existing configuration.
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Click Save.