Loading data into LinkedIn Offline Conversions
This guide explains how to load data into LinkedIn Offline Conversions for further analysis.
Limitations
Loading data into LinkedIn Offline Conversions comes with the following limitations:
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When updating an offline conversion segment, you cannot add new conversion rules to the existing segment. Either create a new offline conversion segment with the relevant conversion rules or change an offline conversion segment directly in the LinkedIn Campaign Manager.
Prerequisites
Before you complete the procedure in this guide, perform all of the following actions:
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Create a datastream whose data you want to load into LinkedIn Offline Conversions. For more information on creating a datastream, see Creating a datastream.
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Ensure that the data extracts of the datastream from which you want to load data into LinkedIn Offline Conversions contain the following fields, and that they conform to the following standards:
Fields
Standards
Amount
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There are no currency symbols.
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There are no negative numbers.
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The field is not left blank.
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If the Amount field value you want to load into LinkedIn Offline Conversions is a number with decimals, the value has a maximum of two decimal places. For example,
2000.02
or2,000.02
. -
The field's value is not
0
. -
If you do not track the amount, populate this field with the value
1
.
Currency
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The currency is in a standard ISO format, for example CAD, USD or EUR.
EventType
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The values are in capital letters, for example PURCHASE. You can use the convert or convertallenrichment to convert the values to capital letters.
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The EventType field matches one of the selected conversion types in the destination settings.
Timestamp
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The value is in epoch milliseconds. If your data source records timestamps in seconds, add "000" to the end of the seconds value to convert it to milliseconds.
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If your data extracts contain any of the following fields, make sure that they conform to the following length requirements:
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The First Name and Last Name fields must be max. 35 characters.
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The Company and Title fields must be max. 50 characters.
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The Country field must be an ISO standard two-letter code, e.g. DE for Germany.
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Ensure that the data extracts of the datastream contain either the Email field, or both the First Name and Last Name fields.
Adverity hashes the email identifier field to ensure that your data is anonymized. The first and last name identifiers are not hashed as they must be sent to LinkedIn Offline Conversions in the original form.
Procedure
To load data from a datastream into LinkedIn Offline Conversions, follow these steps:
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Add LinkedIn Offline Conversions as a destination to the workspace which contains the datastream or to one of its parent workspaces.
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Assign the LinkedIn Offline Conversions destination to the datastream.
You can assign as many destinations to a datastream as you want.
Some destinations require specific Data Mapping, such as Hubspot and Facebook Offline Conversions. If these Data Mapping requirements conflict, the destinations cannot be assigned to the same datastream.
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Configure the Data Mapping of your datastream to conform with LinkedIn Offline Conversions destination standards.
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Enable data loading into the destination from the datastream.
Adding LinkedIn Offline Conversions as a destination
To add LinkedIn Offline Conversions as a destination to a workspace, follow these steps:
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Go to the Destinations page.
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Click + Create destination.
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Search for and click LinkedIn Offline Conversions.
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Choose how to authorize Adverity to access LinkedIn Offline Conversions:
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To use your details, click Access LinkedIn Offline Conversions using your credentials.
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To ask someone else to use their details, click Access LinkedIn Offline Conversions using someone else's credentials.
If you choose this option, the person you ask to create the
will need to go through the following steps.
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Click Next.
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Log in to your LinkedIn Offline Conversions account.
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In the Configuration page, fill in the following fields:
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Name
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(Optional) Rename the destination.
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Sponsored account
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Select the account into which you want to load data.
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Click Create.
Assigning LinkedIn Offline Conversions as a destination
To assign the LinkedIn Offline Conversions destination to a datastream, follow these steps:
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Go to the Datastreams page.
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In the Load section, click + Add destination.
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Select the LinkedIn Offline Conversions checkbox in the list.
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Click Save.
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For the automatically enabled destinations, in the pop-up window, click Yes, load data if you want to automatically load your previously collected data into the new destination. The following data extracts will be loaded:
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All data extracts with the status collected if no other destinations are enabled for the datastream
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All data extracts with the status loaded if the data extracts have already been sent to Adverity Data Storage or external destinations
Alternatively, click Skip to continue configuring the destination settings or re-load the data extracts manually. For more information, see Re-loading a data extract.
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Configuring Data Mapping for LinkedIn Offline Conversions
All data that you load into LinkedIn Offline Conversions must conform with LinkedIn Offline Conversions standards.
To configure Data Mapping for the LinkedIn Offline Conversions destination, follow these steps:
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Go to the Datastreams page.
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In the Data Mapping.
, click -
In the Source Fields column, find the field in the data extract used to identify users.
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In the cell in the Target fields column in the identifier field's row, write one of the following and press Enter. If you cannot find any value, click + Create new to create the target field with type string.
Name
Target
amount
amount
country
country
currency
currency
email
email
employeeCompany
employeecompany
eventType
eventtype
firstName
firstname
lastName
lastname
timestamp
timestamp
title
title
The Data Mapping changes are saved automatically.
Configuring settings for loading data into LinkedIn Offline Conversions
To configure the settings for loading data into LinkedIn Offline Conversions, follow these steps:
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Go to the Datastreams page.
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In the Load section, find the LinkedIn Offline Conversions destination in the list, and click Actions on the right.
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Click Destination settings.
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Fill in the following fields:
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Action
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Select one of the following:
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Select Create new Offline Conversion Segment (once, then update) to create a new offline conversion segment the first time you load data from this datastream into LinkedIn Offline Conversions, and then update this segment with all subsequent data from the datastream.
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Select Update existing Offline Conversion Segment to add data from the data extract to an existing segment.
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Offline conversion segment name
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Enter the name of the segment to create or update in the destination.
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Identifiers
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Select the columns in the data extract used to identify users. You must add the following identifiers to the conversion:
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Timestamp
-
Event Type
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Amount
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Currency
You must also add either the email identifier or firstName and lastName identifiers to the conversion.
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Conversion rules
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Configure the conversions you want to load into LinkedIn Offline Conversions. To add multiple conversions, click + Add Another.
Adverity supports the following conversion types:
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Book appointment
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Complete signup
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Contact
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Donate
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Other
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Phone call
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Request quote
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Schedule
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Sign up
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Start trial
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Subscribe
For more information on conversions, see the LinkedIn documentation.
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-
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Click Save.
Enabling data loading into LinkedIn Offline Conversions destination
To enable data loading into the LinkedIn Offline Conversions destination from the datastream, follow these steps:
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Go to the Datastreams page.
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In the list in the Load section, find the LinkedIn Offline Conversions destination, and enable the toggle.
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In the pop-up window, click Yes, load data if you want to automatically load your previously collected data into the newly enabled destination. The following data extracts will be loaded:
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All data extracts with the status collected if no other destinations are enabled for the datastream
-
All data extracts with the status loaded if the data extracts have already been sent to Adverity Data Storage or external destinations
Alternatively, click Skip to only load data extracts collected in the future or re-load the data extracts manually. For more information, see Re-loading a data extract.
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