360.cn
The table below gives information about all the data fields that you can import from 360.cn.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
Account Agency |
account_agency |
Name of the agency. |
dimension |
|
|
Account Agency |
account_agency |
|
dimension |
|
|
Account Application Budget |
account_appBudget |
Budget for Mobile Campaigns. |
dimension |
|
|
Account Balance |
account_balance |
Search promotion account balance. |
dimension |
|
|
Account Budget |
account_budget |
Budget for Search Campaigns. |
dimension |
|
|
Account Category |
account_category |
Account Type description. |
dimension |
|
|
Account Company Name |
account_companyName |
Listed Company name. |
dimension |
|
|
Acount Email |
account_email |
Mailbox. |
dimension |
|
|
Account Primary Industry |
account_industry1 |
The first level classification of the account. |
dimension |
|
|
Account Secondary Industry |
account_industry2 |
The secondary classification of the account. |
dimension |
|
|
Account Display Budget |
account_mvBudget |
Budget for Display Campaigns. |
dimension |
|
|
Account Status |
account_status |
Account status corresponds to such values: 2 - insufficient balance 1 - reviewed 0 - unreviewed -1 - unfilled information -2 - not recharged -3 - rejected -4 - account closed -5 - pending distribution review -6 - account deleted -7 - pending sales confirmation |
dimension |
|
|
Unique Account ID |
account_uid |
The id of the account,here the real not transcoded uid is displayed. |
dimension |
|
|
Account User Name |
account_userName |
Account name. |
dimension |
|
|
Ad Type |
adType |
Feng Dance Creative Type. |
dimension |
|
|
Adgroup Add Time |
adgroup_addTime |
Promotion group creation time. |
dimension |
|
|
Adgroup Exact Negative Words |
adgroup_exactNegativeWords |
Exactly matched negative keywords. |
dimension |
|
|
Adgroup ID |
adgroup_id |
Id of the promotion group. |
dimension |
|
|
Adgroup Name |
adgroup_name |
Promotion group name. |
dimension |
|
|
Adgroup Negative Words |
adgroup_negativeWords |
Negative keywords phrase matching. |
dimension |
|
|
Adgroup Price |
adgroup_price |
Promotion group default bid. |
metric |
|
|
Adgroup Status |
adgroup_status |
Promotion group status value, enable means enable, pause means pause. |
dimension |
|
|
Adgroup Update Time |
adgroup_updateTime |
Promotion group last update time. |
dimension |
|
|
Average Position |
avgPosition |
Keywords ranking for desktop devices. |
dimension |
|
|
Campaign ID |
campaignId |
Promotion plan ID. |
dimension |
|
|
Campaign Name |
campaignName |
Promotion plan name. |
dimension |
|
|
Campaign Add Time |
campaign_addTime |
Promotion plan creation time. |
dimension |
|
|
Campaign Budget |
campaign_budget |
Promotion plan daily budget. |
metric |
|
|
Campaign Device |
campaign_device |
Planned devices to launch on. 0 means to launch on desktop and mobile terminals. 1 means to launch on mobile terminals only. |
dimension |
|
|
Campaign End Date |
campaign_endDate |
Promotion plan end date. |
dimension |
|
|
Campaign Exactly Matched Negative Words |
campaign_exactNegtiveWords |
Exactly matched negative keywords. |
dimension |
|
|
Campaign Extend Type |
campaign_extendAdType |
Plan extension field. |
dimension |
|
|
Campaign ID |
campaign_id |
Promotion plan id. |
dimension |
|
|
Campaign is Precise |
campaign_isPrecise |
Advanced exact match, 0 is off, 1 is on. |
dimension |
|
|
|
campaign_mobilePriceRate |
Mobile bid ratio, mobilePriceRate can only be an integer multiple of 10, and the bid ratio range is 10-990. If the value is 300, it means that the mobile bid is 300% of the PC bid. The mobile bid of the keyword must be higher than 0.3 yuan. Keywords can be displayed normally on the mobile terminal. |
metric |
|
|
Campaign Name |
campaign_name |
Promotion plan name. |
dimension |
|
|
Campaign Negative Words |
campaign_negtiveWords |
Negative keywords for phrase matching. |
dimension |
|
|
Campaign Region |
campaign_region |
Placement area. |
dimension |
|
|
Campaign Schedule |
campaign_schedule |
Delivery time period. |
dimension |
|
|
Campaign Search Intention |
campaign_searchIntention |
Search intent targeting. |
dimension |
|
|
Campaign Start Date |
campaign_startDate |
Promotion plan start date. |
dimension |
|
|
Campaign Status |
campaign_status |
Promotion plan status, enable/pause. |
dimension |
|
|
Campaign Update Time |
campaign_updateTime |
Promotion plan last update time. |
dimension |
|
|
City ID |
cityId |
City ID. |
dimension |
|
|
City Name |
cityName |
City name. |
dimension |
|
|
Clicks |
clicks |
Total hits for the day. |
metric |
|
|
Converts |
converts |
Conversions indicator. |
dimension |
|
|
Creative Add Time |
creative_addTime |
Creative time. |
dimension |
|
|
Creative Deep Link URL |
creative_deeplinkUrl |
Basic creative application transfer URL. |
dimension |
|
|
Creative Description Second Line |
creative_descSecondLine |
The second line of the creative description. |
dimension |
|
|
Creative Description 1 |
creative_description1 |
Creative description. |
dimension |
|
|
Creative Description 2 |
creative_description2 |
It displays only a art of the creative description. When the advertisement is displayed on the right side, this option will cut off in order tp prevent the advertisement from being too long and affecting the displaying of it. |
dimension |
|
|
Creative Destination URL |
creative_destinationUrl |
Creative access url for desktop devices. |
dimension |
|
|
Creative Display URL |
creative_displayUrl |
Creative display url on desktop devices. |
dimension |
|
|
Creative ID |
creative_id |
Creative id. |
dimension |
|
|
Creative Mobile Destination URL |
creative_mobileDestinationUrl |
Creative access url for mobile devices. |
dimension |
|
|
Creative Mobile Display URL |
creative_mobileDisplayUrl |
Creative display url for mobile devices. |
dimension |
|
|
Creative Mobile Status |
creative_mobileStatus |
Mobile creative status, possible values: pending/pass/reject. |
dimension |
|
|
Creative Opt Status |
creative_optStatus |
Creative state, possible values: enabled/paused. |
dimension |
|
|
Creative Status |
creative_status |
Creative status on PC, possible values: pause/enable/pending/reject/delete. |
dimension |
|
|
Creative Tittle |
creative_title |
Creative title. |
dimension |
|
|
Creative Update Time |
creative_updateTime |
Creative last update time. |
dimension |
|
|
Date |
date |
Displays the date. |
dimension |
|
|
Factual Converts |
factConverts |
Conversions (billable time). |
dimension |
|
|
Fengwu Ad Type |
fengwu_adType |
Phoenix dance types, including: windows, guides, links, lists, short_guides, sublinks, image. |
dimension |
|
|
Fengwu Add Time |
fengwu_addTime |
Add time. |
dimension |
|
|
Fengwu Cause |
fengwu_cause |
Reasons for review rejection. |
dimension |
|
|
Fengwu ID |
fengwu_id |
Creative id. |
dimension |
|
|
Fengwu Opt Status |
fengwu_optStatus |
Phoenix dance state, possible values: enabled/paused. |
dimension |
|
|
Fengwu Status |
fengwu_status |
Phoenix dance status, possible values: enable (valid), pause (suspend), pending (review), reject (review rejected), re-pending (resubmitted for review). |
dimension |
|
|
Fengwu Type |
fengwu_type |
Custom stands for custom phoenix dance, auto stands for automatically recommend phoenix dance. |
dimension |
|
|
Fengwu Update Time |
fengwu_updateTime |
Creative last update time. |
dimension |
|
|
Group ID |
groupId |
Promotion group ID. |
dimension |
|
|
Group Name |
groupName |
Promotion group name. |
dimension |
|
|
Invaild Clicks |
invalidClicks |
Invalid clicks count. |
dimension |
|
|
Invaild Cost |
invalidCost |
invalid click expenditure. |
dimension |
|
|
Keyword |
keyword |
Key words. |
dimension |
|
|
Keyword ID |
keywordId |
Keyword ID. |
dimension |
|
|
Keyword Add Time |
keyword_addTime |
Keyword adding time. |
dimension |
|
|
Keyword Cause |
keyword_cause |
Reasons for review rejection. |
dimension |
|
|
Keyword Deep Link URL |
keyword_deeplinkUrl |
Keyword application call up URL. |
dimension |
|
|
Keyword Destination URL |
keyword_destinationUrl |
Keyword access URL for desktop devices. |
dimension |
|
|
Keyword ID |
keyword_id |
Keyword ID. |
dimension |
|
|
Keyword Match Type |
keyword_matchType |
Keyword matching mode. |
dimension |
|
|
Keyword Mobile Destination URL |
keyword_mobileDestinationUrl |
Keyword access URL for mobile devices. |
dimension |
|
|
Keyword Mobile Status |
keyword_mobileStatus |
Keyword status for mobile devices, possible values: pending/pass/reject/ineffective. |
dimension |
|
|
Keyword Opt Status |
keyword_optStatus |
Keywords state, possible values: enabled/paused. |
dimension |
|
|
Keyword PC Left 3 Price |
keyword_pcLeft3Price |
Recommended price of the first three on the left. |
metric |
|
|
Keyword PC Left Price |
keyword_pcLeftPrice |
Suggested price displayed on the left side ащк the desktop device. |
metric |
|
|
Keyword PC Lowest Price |
keyword_pcLowestPrice |
If the bid is lower than this, you may not get display opportunities for desktop devices. |
metric |
|
|
Keyword Price |
keyword_price |
Desktop keyword bidding. |
metric |
|
|
Keyword Status |
keyword_status |
Keyword status for desktop devices, possible values: pause/enable/pending/reject/delete/ineffective. |
dimension |
|
|
Keyword Tag |
keyword_tag |
Keyword tags. |
dimension |
|
|
Keyword Tag Cause |
keyword_tagCause |
Creative reasons cannot be wildcarded (can be used only when wildcardTag=0). |
dimension |
|
|
Keyword Update Time |
keyword_updateTime |
Keyword last updated time. |
dimension |
|
|
|
keyword_wildcardTag |
Is it possible to match creativity, possible values: 0-not to match creativity, 1- to match creativity. |
dimension |
|
|
Keyword Word |
keyword_word |
Keyword text value. |
dimension |
|
|
Mobile Average Position |
mavgPosition |
Keyword ranking for mobile devices. |
dimension |
|
|
Mobile URL |
mobileUrl |
Campaign url for mobile devices. |
dimension |
|
|
oCPC Data Source |
ocpcDataSource |
Conversion data source ID. |
dimension |
|
|
oCPC Data Source Name |
ocpcDataSourceName |
Conversion data source name. |
dimension |
|
|
oCPC External URL |
ocpcExtUrl |
Fast delivery url. |
dimension |
|
|
oCPC ID |
ocpcId |
oCPC delivery package ID. |
dimension |
|
|
oCPC Name |
ocpcName |
oCPC delivery package name. |
dimension |
|
|
oCPC Remark |
ocpcRemark |
Conversion type. |
dimension |
|
|
oCPC Remark Name |
ocpcRemarkName |
Conversion type name. |
dimension |
|
|
oCPC Stage |
ocpcStage |
Launch phase. |
dimension |
|
|
oCPC Stage Name |
ocpcStageName |
Delivery stage name. |
dimension |
|
|
Page |
page |
The page number of the returned result, the default is 1. Each query data returns up to 1000 details, if it exceeds, you need to specify page for paging query. |
metric |
|
|
Province Name |
provinceName |
Province name. |
dimension |
|
|
Query Word |
queryword |
Search term. |
dimension |
|
|
Region ID |
regionId |
Region ID. |
dimension |
|
|
Sublink ID |
sublinkId |
Biyi ID. |
dimension |
|
|
Total Cost |
totalCost |
Total expenditure of the day. |
metric |
|
|
Trigger Type |
triggerType |
Trigger mode. |
dimension |
|
|
Device type |
type |
This parameter corresponds to the delivery terminal chosen. Empty value by the default is all devices types. Can contain specific device requests, such as: mobile, computer. |
dimension |
|
|
URL |
url |
Campaign url for desktop devices. |
dimension |
|
|
Views |
views |
Total impressions of the day. |
metric |
|