360.cn

Account Agency

account_agency

string

Name of the agency.

dimension

Account Agency

account_agency

string

dimension

Account Application Budget

account_appBudget

string

Budget for Mobile Campaigns.

dimension

Account Balance

account_balance

string

Search promotion account balance.

dimension

Account Budget

account_budget

string

Budget for Search Campaigns.

dimension

Account Category

account_category

string

Account Type description.

dimension

Account Company Name

account_companyName

string

Listed Company name.

dimension

Acount Email

account_email

string

Mailbox.

dimension

Account Primary Industry

account_industry1

string

The first level classification of the account.

dimension

Account Secondary Industry

account_industry2

string

The secondary classification of the account.

dimension

Account Display Budget

account_mvBudget

string

Budget for Display Campaigns.

dimension

Account Status

account_status

string

Account status corresponds to such values: 2 - insufficient balance 1 - reviewed 0 - unreviewed -1 - unfilled information -2 - not recharged -3 - rejected -4 - account closed -5 - pending distribution review -6 - account deleted -7 - pending sales confirmation

dimension

Unique Account ID

account_uid

string

The id of the account,here the real not transcoded uid is displayed.

dimension

Account User Name

account_userName

string

Account name.

dimension

Ad Type

adType

string

Feng Dance Creative Type.

dimension

Adgroup Add Time

adgroup_addTime

time

Promotion group creation time.

dimension

Adgroup Exact Negative Words

adgroup_exactNegativeWords

string

Exactly matched negative keywords.

dimension

Adgroup ID

adgroup_id

string

Id of the promotion group.

dimension

Adgroup Name

adgroup_name

string

Promotion group name.

dimension

Adgroup Negative Words

adgroup_negativeWords

string

Negative keywords phrase matching.

dimension

Adgroup Price

adgroup_price

currency

Promotion group default bid.

metric

Adgroup Status

adgroup_status

string

Promotion group status value, enable means enable, pause means pause.

dimension

Adgroup Update Time

adgroup_updateTime

time

Promotion group last update time.

dimension

Average Position

avgPosition

string

Keywords ranking for desktop devices.

dimension

Campaign ID

campaignId

string

Promotion plan ID.

dimension

Campaign Name

campaignName

string

Promotion plan name.

dimension

Campaign Add Time

campaign_addTime

time

Promotion plan creation time.

dimension

Campaign Budget

campaign_budget

currency

Promotion plan daily budget.

metric

Campaign Device

campaign_device

string

Planned devices to launch on. 0 means to launch on desktop and mobile terminals. 1 means to launch on mobile terminals only.

dimension

Campaign End Date

campaign_endDate

datetime

Promotion plan end date.

dimension

Campaign Exactly Matched Negative Words

campaign_exactNegtiveWords

json

Exactly matched negative keywords.

dimension

Campaign Extend Type

campaign_extendAdType

string

Plan extension field.

dimension

Campaign ID

campaign_id

string

Promotion plan id.

dimension

Campaign is Precise

campaign_isPrecise

string

Advanced exact match, 0 is off, 1 is on.

dimension

campaign_mobilePriceRate

long

Mobile bid ratio, mobilePriceRate can only be an integer multiple of 10, and the bid ratio range is 10-990. If the value is 300, it means that the mobile bid is 300% of the PC bid. The mobile bid of the keyword must be higher than 0.3 yuan. Keywords can be displayed normally on the mobile terminal.

metric

Campaign Name

campaign_name

string

Promotion plan name.

dimension

Campaign Negative Words

campaign_negtiveWords

json

Negative keywords for phrase matching.

dimension

Campaign Region

campaign_region

string

Placement area.

dimension

Campaign Schedule

campaign_schedule

date

Delivery time period.

dimension

Campaign Search Intention

campaign_searchIntention

string

Search intent targeting.

dimension

Campaign Start Date

campaign_startDate

datetime

Promotion plan start date.

dimension

Campaign Status

campaign_status

string

Promotion plan status, enable/pause.

dimension

Campaign Update Time

campaign_updateTime

time

Promotion plan last update time.

dimension

City ID

cityId

string

City ID.

dimension

City Name

cityName

string

City name.

dimension

Clicks

clicks

long

Total hits for the day.

metric

Converts

converts

string

Conversions indicator.

dimension

Creative Add Time

creative_addTime

time

Creative time.

dimension

Creative Deep Link URL

creative_deeplinkUrl

string

Basic creative application transfer URL.

dimension

Creative Description Second Line

creative_descSecondLine

string

The second line of the creative description.

dimension

Creative Description 1

creative_description1

string

Creative description.

dimension

Creative Description 2

creative_description2

string

It displays only a art of the creative description. When the advertisement is displayed on the right side, this option will cut off in order tp prevent the advertisement from being too long and affecting the displaying of it.

dimension

Creative Destination URL

creative_destinationUrl

string

Creative access url for desktop devices.

dimension

Creative Display URL

creative_displayUrl

string

Creative display url on desktop devices.

dimension

Creative ID

creative_id

string

Creative id.

dimension

Creative Mobile Destination URL

creative_mobileDestinationUrl

string

Creative access url for mobile devices.

dimension

Creative Mobile Display URL

creative_mobileDisplayUrl

string

Creative display url for mobile devices.

dimension

Creative Mobile Status

creative_mobileStatus

string

Mobile creative status, possible values: pending/pass/reject.

dimension

Creative Opt Status

creative_optStatus

string

Creative state, possible values: enabled/paused.

dimension

Creative Status

creative_status

string

Creative status on PC, possible values: pause/enable/pending/reject/delete.

dimension

Creative Tittle

creative_title

string

Creative title.

dimension

Creative Update Time

creative_updateTime

time

Creative last update time.

dimension

Date

date

date

Displays the date.

dimension

Factual Converts

factConverts

string

Conversions (billable time).

dimension

Fengwu Ad Type

fengwu_adType

string

Phoenix dance types, including: windows, guides, links, lists, short_guides, sublinks, image.

dimension

Fengwu Add Time

fengwu_addTime

time

Add time.

dimension

Fengwu Cause

fengwu_cause

string

Reasons for review rejection.

dimension

Fengwu ID

fengwu_id

string

Creative id.

dimension

Fengwu Opt Status

fengwu_optStatus

string

Phoenix dance state, possible values: enabled/paused.

dimension

Fengwu Status

fengwu_status

string

Phoenix dance status, possible values: enable (valid), pause (suspend), pending (review), reject (review rejected), re-pending (resubmitted for review).

dimension

Fengwu Type

fengwu_type

string

Custom stands for custom phoenix dance, auto stands for automatically recommend phoenix dance.

dimension

Fengwu Update Time

fengwu_updateTime

time

Creative last update time.

dimension

Group ID

groupId

string

Promotion group ID.

dimension

Group Name

groupName

string

Promotion group name.

dimension

Invaild Clicks

invalidClicks

string

Invalid clicks count.

dimension

Invaild Cost

invalidCost

string

invalid click expenditure.

dimension

Keyword

keyword

string

Key words.

dimension

Keyword ID

keywordId

string

Keyword ID.

dimension

Keyword Add Time

keyword_addTime

time

Keyword adding time.

dimension

Keyword Cause

keyword_cause

string

Reasons for review rejection.

dimension

Keyword Deep Link URL

keyword_deeplinkUrl

string

Keyword application call up URL.

dimension

Keyword Destination URL

keyword_destinationUrl

string

Keyword access URL for desktop devices.

dimension

Keyword ID

keyword_id

string

Keyword ID.

dimension

Keyword Match Type

keyword_matchType

string

Keyword matching mode.

dimension

Keyword Mobile Destination URL

keyword_mobileDestinationUrl

string

Keyword access URL for mobile devices.

dimension

Keyword Mobile Status

keyword_mobileStatus

string

Keyword status for mobile devices, possible values: pending/pass/reject/ineffective.

dimension

Keyword Opt Status

keyword_optStatus

string

Keywords state, possible values: enabled/paused.

dimension

Keyword PC Left 3 Price

keyword_pcLeft3Price

currency

Recommended price of the first three on the left.

metric

Keyword PC Left Price

keyword_pcLeftPrice

currency

Suggested price displayed on the left side ащк the desktop device.

metric

Keyword PC Lowest Price

keyword_pcLowestPrice

currency

If the bid is lower than this, you may not get display opportunities for desktop devices.

metric

Keyword Price

keyword_price

currency

Desktop keyword bidding.

metric

Keyword Status

keyword_status

string

Keyword status for desktop devices, possible values: pause/enable/pending/reject/delete/ineffective.

dimension

Keyword Tag

keyword_tag

string

Keyword tags.

dimension

Keyword Tag Cause

keyword_tagCause

string

Creative reasons cannot be wildcarded (can be used only when wildcardTag=0).

dimension

Keyword Update Time

keyword_updateTime

time

Keyword last updated time.

dimension

keyword_wildcardTag

string

Is it possible to match creativity, possible values: 0-not to match creativity, 1- to match creativity.

dimension

Keyword Word

keyword_word

string

Keyword text value.

dimension

Mobile Average Position

mavgPosition

string

Keyword ranking for mobile devices.

dimension

Mobile URL

mobileUrl

string

Campaign url for mobile devices.

dimension

oCPC Data Source

ocpcDataSource

string

Conversion data source ID.

dimension

oCPC Data Source Name

ocpcDataSourceName

string

Conversion data source name.

dimension

oCPC External URL

ocpcExtUrl

string

Fast delivery url.

dimension

oCPC ID

ocpcId

string

oCPC delivery package ID.

dimension

oCPC Name

ocpcName

string

oCPC delivery package name.

dimension

oCPC Remark

ocpcRemark

string

Conversion type.

dimension

oCPC Remark Name

ocpcRemarkName

string

Conversion type name.

dimension

oCPC Stage

ocpcStage

string

Launch phase.

dimension

oCPC Stage Name

ocpcStageName

string

Delivery stage name.

dimension

Page

page

long

The page number of the returned result, the default is 1. Each query data returns up to 1000 details, if it exceeds, you need to specify page for paging query.

metric

Province Name

provinceName

string

Province name.

dimension

Query Word

queryword

string

Search term.

dimension

Region ID

regionId

string

Region ID.

dimension

Sublink ID

sublinkId

string

Biyi ID.

dimension

Total Cost

totalCost

currency

Total expenditure of the day.

metric

Trigger Type

triggerType

string

Trigger mode.

dimension

Device type

type

string

This parameter corresponds to the delivery terminal chosen. Empty value by the default is all devices types. Can contain specific device requests, such as: mobile, computer.

dimension

URL

url

string

Campaign url for desktop devices.

dimension

Views

views

long

Total impressions of the day.

metric