Amazon Ad Server
The table below gives information about all the data fields that you can import from Amazon Ad Server.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
|
Account ID |
string |
Account ID |
dimension |
|
|
|
Actual Delivery |
float |
Actual Delivery |
metric |
|
|
|
Ad Average Duration (Sec) |
float |
Ad Average Duration (Sec) |
metric |
|
|
|
Ad Replayed |
long |
Ad Replayed |
metric |
|
|
|
Ad Replayed Rate |
percentage |
Ad Replayed Rate |
metric |
|
|
|
Ad Request |
long |
Ad Request |
metric |
|
|
|
Ad Start |
long |
Ad Start |
metric |
|
|
|
Ad Start Rate |
percentage |
Ad Start Rate |
metric |
|
|
|
Adjusted Recordable Rate (IAB) |
percentage |
Adjusted Recordable Rate (IAB) |
metric |
|
|
|
Advertiser Device ID |
string |
Advertiser Device ID |
dimension |
|
|
|
Advertiser Device Type |
string |
Advertiser Device Type |
dimension |
|
|
|
Advertiser ID |
string |
Advertiser ID |
dimension |
|
|
|
Advertiser Name |
string |
Advertiser Name |
dimension |
|
|
|
Area Code |
string |
Area Code |
dimension |
|
|
|
Audience ID |
string |
Audience ID |
dimension |
|
|
|
Auto-Initiated Expansion Rate |
percentage |
Auto-Initiated Expansion Rate |
metric |
|
|
|
Auto-Initiated Expansions |
long |
Auto-Initiated Expansions |
metric |
|
|
|
Average Frequency |
float |
Average Frequency |
metric |
|
|
|
Average Video Percentage Complete (%) |
float |
Average Video Percentage Complete (%) |
metric |
|
|
|
Average Video Time Complete (Sec) |
float |
Average Video Time Complete (Sec) |
metric |
|
|
|
Average Viewability Duration (Advertiser) |
float |
Average Viewability Duration (Advertiser) |
metric |
|
|
|
Average Viewability Duration (Agency) |
float |
Average Viewability Duration (Agency) |
metric |
|
|
|
Average Viewable Screen Share |
float |
Average Viewable Screen Share |
metric |
|
|
|
Average Viewable Surface Area |
float |
Average Viewable Surface Area |
metric |
|
|
|
Billing Impressions |
long |
Billing Impressions |
metric |
|
|
|
Brand ID |
string |
Brand ID |
dimension |
|
|
|
Browser ID |
string |
Browser ID |
dimension |
|
|
|
CTR |
percentage |
CTR |
metric |
|
|
|
Campaign ID |
string |
Campaign ID |
dimension |
|
|
|
City ID |
string |
City ID |
dimension |
|
|
|
Click To Conversion Rate |
percentage |
Click To Conversion Rate |
metric |
|
|
|
Clicks (Gross) |
long |
Clicks (Gross) |
metric |
|
|
|
Clicks (SIVT) |
long |
Clicks (SIVT) |
metric |
|
|
|
Clicks (Total Net) |
long |
Clicks (Total Net) |
metric |
|
|
|
Conversion Activity ID |
string |
Conversion Activity ID |
dimension |
|
|
|
Conversion Date |
string |
Conversion Date |
dimension |
|
|
|
Conversion ID |
string |
Conversion ID |
dimension |
|
|
|
Conversion Revenue |
currency |
Conversion Revenue |
metric |
|
|
|
Country Code |
string |
Country Code |
dimension |
|
|
|
Custom Interaction Average Duration (Sec) |
float |
Custom Interaction Average Duration (Sec) |
metric |
|
|
|
Custom Interaction Rate |
percentage |
Custom Interaction Rate |
metric |
|
|
|
DMA ID |
string |
DMA ID |
dimension |
|
|
|
Default Clicks |
long |
Default Clicks |
metric |
|
|
|
Default Impressions |
long |
Default Impressions |
metric |
|
|
|
Default Interactions From Tracked Ads |
long |
Default Interactions From Tracked Ads |
metric |
|
|
|
Default Tracked Ads |
long |
Default Tracked Ads |
metric |
|
|
|
Delivery Group ID |
string |
Delivery Group ID |
dimension |
|
|
|
Delivery Rate |
percentage |
Delivery Rate |
metric |
|
|
|
Device Type |
string |
Device Type |
dimension |
|
|
|
Dwell Average Duration (Sec) |
float |
Dwell Average Duration (Sec) |
metric |
|
|
|
Dwell Rate |
percentage |
Dwell Rate |
metric |
|
|
|
ECPA |
currency |
ECPA |
metric |
|
|
|
ECPC |
currency |
ECPC |
metric |
|
|
|
ECPCV |
currency |
ECPCV |
metric |
|
|
|
ECPE |
currency |
ECPE |
metric |
|
|
|
ECPM |
currency |
ECPM |
metric |
|
|
|
ECPV |
currency |
ECPV |
metric |
|
|
|
Entity ID |
string |
Entity ID |
dimension |
|
|
|
Entity ID |
string |
Entity ID |
dimension |
|
|
|
Environment |
string |
Environment |
dimension |
|
|
|
Event Date |
string |
Event Date |
dimension |
|
|
|
Event Type ID |
string |
Event Type ID |
dimension |
|
|
|
Event Type ID |
string |
Event Type ID |
dimension |
|
|
|
Expansion Average Duration (Sec) |
float |
Expansion Average Duration (Sec) |
metric |
|
|
|
Expected Delivery |
float |
Expected Delivery |
metric |
|
|
|
Hard Stop Impressions |
long |
Hard Stop Impressions |
metric |
|
|
|
IP |
string |
IP |
dimension |
|
|
|
Impression Type ID |
string |
Impression Type ID |
dimension |
|
|
|
Impressions (Gross) |
long |
Impressions (Gross) |
metric |
|
|
|
Impressions (SIVT) |
long |
Impressions (SIVT) |
metric |
|
|
|
Impressions (Total Net) |
long |
Impressions (Total Net) |
metric |
|
|
|
Impressions With A Specific Custom Interaction |
long |
Impressions With A Specific Custom Interaction |
metric |
|
|
|
Impressions With A Specific Custom Interaction Rate |
long |
Impressions With A Specific Custom Interaction Rate |
metric |
|
|
|
Impressions With A Specific User-Initiated Panel Expansion |
long |
Impressions With A Specific User-Initiated Panel Expansion |
metric |
|
|
|
Impressions With A Specific User-Initiated Panel Expansion Rate |
percentage |
Impressions With A Specific User-Initiated Panel Expansion Rate |
metric |
|
|
|
Impressions With A Specific Video Asset |
long |
Impressions With A Specific Video Asset |
metric |
|
|
|
Impressions With Any User-Initiated Panel Expansion |
long |
Impressions With Any User-Initiated Panel Expansion |
metric |
|
|
|
Impressions With Any User-Initiated Panel Expansion Rate |
percentage |
Impressions With Any User-Initiated Panel Expansion Rate |
metric |
|
|
|
Impressions With Dwell |
long |
Impressions With Dwell |
metric |
|
|
|
Impressions With Interaction |
long |
Impressions With Interaction |
metric |
|
|
|
Impressions With Swipe |
long |
Impressions With Swipe |
metric |
|
|
|
Impressions With Video Start |
long |
Impressions With Video Start |
metric |
|
|
|
Interaction Average Duration (Sec) |
float |
Interaction Average Duration (Sec) |
metric |
|
|
|
Interaction Date |
string |
Interaction Date |
dimension |
|
|
|
Interaction ID |
string |
Interaction ID |
dimension |
|
|
|
Interaction Rate |
percentage |
Interaction Rate |
metric |
|
|
|
Mobile Device |
string |
Mobile Device |
dimension |
|
|
|
Non Viewable Percentage (Total Served) |
percentage |
Non Viewable Percentage (Total Served) |
metric |
|
|
|
Non-Recordable Impressions |
long |
Non-Recordable Impressions |
metric |
|
|
|
Non-Recordable Impressions Rate |
percentage |
Non-Recordable Impressions Rate |
metric |
|
|
|
Non-Viewable Impression Rate (IAB) |
percentage |
Non-Viewable Impression Rate (IAB) |
metric |
|
|
|
Non-Viewable Impressions (IAB) |
long |
Non-Viewable Impressions (IAB) |
metric |
|
|
|
OS Code |
string |
OS Code |
dimension |
|
|
|
Ordered Units |
long |
Ordered Units |
metric |
|
|
|
PCP |
string |
PCP |
dimension |
|
|
|
Placement ID |
string |
Placement ID |
dimension |
|
|
|
Placement ID |
string |
Placement ID |
dimension |
|
|
|
Post Click Conversion Rate |
percentage |
Post Click Conversion Rate |
metric |
|
|
|
Post Click Conversions |
long |
Post Click Conversions |
metric |
|
|
|
Post Click Impulse Conversions |
long |
Post Click Impulse Conversions |
metric |
|
|
|
Post Click Latent Conversions |
long |
Post Click Latent Conversions |
metric |
|
|
|
Post Impression Conversion Rate |
percentage |
Post Impression Conversion Rate |
metric |
|
|
|
Post Impression Conversions |
long |
Post Impression Conversions |
metric |
|
|
|
Post Impression Impulse Conversions |
long |
Post Impression Impulse Conversions |
metric |
|
|
|
Post Impression Latent Conversions |
long |
Post Impression Latent Conversions |
metric |
|
|
|
ROAS |
percentage |
ROAS |
metric |
|
|
|
ROI |
percentage |
ROI |
metric |
|
|
|
Recordable Impressions Rate |
percentage |
Recordable Impressions Rate |
metric |
|
|
|
Referrer |
string |
Referrer |
dimension |
|
|
|
SIVT Measurable Impressions |
long |
SIVT Measurable Impressions |
metric |
|
|
|
Search Campaign ID |
string |
Search Campaign ID |
dimension |
|
|
|
Search MatchType |
string |
Search MatchType |
dimension |
|
|
|
Search Position |
string |
Search Position |
dimension |
|
|
|
Site Activity ID |
string |
Site Activity ID |
dimension |
|
|
|
Site Activity Referral Domain |
string |
Site Activity Referral Domain |
dimension |
|
|
|
Site Activity Time |
string |
Site Activity Time |
dimension |
|
|
|
Site ID |
string |
Site ID |
dimension |
|
|
|
Site ID |
string |
Site ID |
dimension |
|
|
|
Swipe Rate |
percentage |
Swipe Rate |
metric |
|
|
|
Total Conversions |
long |
Total Conversions |
metric |
|
|
|
Total Conversions Rate |
percentage |
Total Conversions Rate |
metric |
|
|
|
Total Custom Interactions |
long |
Total Custom Interactions |
metric |
|
|
|
Total Expansion Rate |
percentage |
Total Expansion Rate |
metric |
|
|
|
Total Expansions |
long |
Total Expansions |
metric |
|
|
|
Total Interactions |
long |
Total Interactions |
metric |
|
|
|
Total Media Cost |
currency |
Total Media Cost |
metric |
|
|
|
Total Profit |
currency |
Total Profit |
metric |
|
|
|
Total Recordable Impressions |
long |
Total Recordable Impressions |
metric |
|
|
|
Total Swipes |
long |
Total Swipes |
metric |
|
|
|
Total Viewable Impressions (Advertiser) |
long |
Total Viewable Impressions (Advertiser) |
metric |
|
|
|
Total Viewable Impressions (Agency) |
long |
Total Viewable Impressions (Agency) |
metric |
|
|
|
Total Viewable Impressions (IAB) |
long |
Total Viewable Impressions (IAB) |
metric |
|
|
|
Unique Clicks |
long |
Unique Clicks |
metric |
|
|
|
Unique Impressions |
long |
Unique Impressions |
metric |
|
|
|
Unique Interacting Users |
long |
Unique Interacting Users |
metric |
|
|
|
Unique Video Users |
long |
Unique Video Users |
metric |
|
|
|
User-Initiated Expansion Rate |
percentage |
User-Initiated Expansion Rate |
metric |
|
|
|
User-Initiated Expansions |
long |
User-Initiated Expansions |
metric |
|
|
|
Video 25% Played Rate |
percentage |
Video 25% Played Rate |
metric |
|
|
|
Video 25% Viewable |
float |
Video 25% Viewable |
metric |
|
|
|
Video 25% Viewable Rate |
percentage |
Video 25% Viewable Rate |
metric |
|
|
|
Video 50% Played Rate |
percentage |
Video 50% Played Rate |
metric |
|
|
|
Video 50% Viewable |
float |
Video 50% Viewable |
metric |
|
|
|
Video 50% Viewable Rate |
percentage |
Video 50% Viewable Rate |
metric |
|
|
|
Video 75% Played Rate |
percentage |
Video 75% Played Rate |
metric |
|
|
|
Video 75% Viewable |
float |
Video 75% Viewable |
metric |
|
|
|
Video 75% Viewable Rate |
percentage |
Video 75% Viewable Rate |
metric |
|
|
|
Video Asset Duration Counter |
float |
Video Asset Duration Counter |
metric |
|
|
|
Video Asset Duration Value |
float |
Video Asset Duration Value |
metric |
|
|
|
Video Average Duration (Sec) |
float |
Video Average Duration (Sec) |
metric |
|
|
|
Video Engaged View Rate |
percentage |
Video Engaged View Rate |
metric |
|
|
|
Video Full Screen Asset Duration Value |
float |
Video Full Screen Asset Duration Value |
metric |
|
|
|
Video Full Screen Ended |
long |
Video Full Screen Ended |
metric |
|
|
|
Video Full Screen Ended Rate |
percentage |
Video Full Screen Ended Rate |
metric |
|
|
|
Video Full Screen Muted |
long |
Video Full Screen Muted |
metric |
|
|
|
Video Full Screen Muted Rate |
percentage |
Video Full Screen Muted Rate |
metric |
|
|
|
Video Full Screen Paused |
long |
Video Full Screen Paused |
metric |
|
|
|
Video Full Screen Paused Rate |
percentage |
Video Full Screen Paused Rate |
metric |
|
|
|
Video Full Screen Started |
long |
Video Full Screen Started |
metric |
|
|
|
Video Full Screen Started Rate |
percentage |
Video Full Screen Started Rate |
metric |
|
|
|
Video Fully Played |
long |
Video Fully Played |
metric |
|
|
|
Video Fully Played Rate |
percentage |
Video Fully Played Rate |
metric |
|
|
|
Video Fully Viewable |
float |
Video Fully Viewable |
metric |
|
|
|
Video Fully Viewable Rate |
percentage |
Video Fully Viewable Rate |
metric |
|
|
|
Video Muted |
long |
Video Muted |
metric |
|
|
|
Video Muted Rate |
percentage |
Video Muted Rate |
metric |
|
|
|
Video Non-Skipped |
long |
Video Non-Skipped |
metric |
|
|
|
Video Non-Skipped Rate |
percentage |
Video Non-Skipped Rate |
metric |
|
|
|
Video Paused |
long |
Video Paused |
metric |
|
|
|
Video Paused Rate |
percentage |
Video Paused Rate |
metric |
|
|
|
Video Played 25% |
long |
Video Played 25% |
metric |
|
|
|
Video Played 50% |
long |
Video Played 50% |
metric |
|
|
|
Video Played 75% |
long |
Video Played 75% |
metric |
|
|
|
Video Played With Sound |
long |
Video Played With Sound |
metric |
|
|
|
Video Played With Sound Rate |
percentage |
Video Played With Sound Rate |
metric |
|
|
|
Video Replayed |
long |
Video Replayed |
metric |
|
|
|
Video Replayed Rate |
percentage |
Video Replayed Rate |
metric |
|
|
|
Video Skipped |
long |
Video Skipped |
metric |
|
|
|
Video Skipped Rate |
percentage |
Video Skipped Rate |
metric |
|
|
|
Video Started |
long |
Video Started |
metric |
|
|
|
Video Started Rate |
percentage |
Video Started Rate |
metric |
|
|
|
Video UnMute |
float |
Video UnMute |
metric |
|
|
|
Video UnMute Rate |
percentage |
Video UnMute Rate |
metric |
|
|
|
Viewable Impressions (SIVT) |
long |
Viewable Impressions (SIVT) |
metric |
|
|
|
Viewable Impressions Rate (Advertiser) |
percentage |
Viewable Impressions Rate (Advertiser) |
metric |
|
|
|
Viewable Impressions Rate (Agency) |
percentage |
Viewable Impressions Rate (Agency) |
metric |
|
|
|
Viewable Impressions Rate (IAB) |
percentage |
Viewable Impressions Rate (IAB) |
metric |
|
|
|
Viewable Percentage (Total Served) |
percentage |
Viewable Percentage (Total Served) |
metric |
|