Google Search Ads 360 Reports
The table below gives information about all the data fields that you can import from Google Search Ads 360 Reports.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
Ad Group Ad Ad Id |
Ad Group Ad Ad Id |
|
dimension |
|
|
Ad Group Ad Ad Name |
Ad Group Ad Ad Name |
|
dimension |
|
|
Ad Group Ad Ad Type |
Ad Group Ad Ad Type |
|
dimension |
|
|
Ad Group Ad Id |
Ad Group Ad Id |
|
dimension |
|
|
Ad Group Ad Name |
Ad Group Ad Name |
|
dimension |
|
|
Ad Group Ad Rotation Mode |
Ad Group Ad Rotation Mode |
|
dimension |
|
|
Ad Group Ad Type |
Ad Group Ad Type |
|
dimension |
|
|
Ad Group Asset Status |
Ad Group Asset Status |
|
dimension |
|
|
Ad Group Cpc Bid Micros |
Ad Group Cpc Bid Micros |
|
metric |
|
|
Ad Group Creation Time |
Ad Group Creation Time |
|
dimension |
|
|
Ad Group Criterion Age Range Type |
Ad Group Criterion Age Range Type |
|
dimension |
|
|
Ad Group Criterion Bid Modifier |
Ad Group Criterion Bid Modifier |
|
dimension |
|
|
Ad Group Criterion Cpc Bid Micros |
Ad Group Criterion Cpc Bid Micros |
|
metric |
|
|
Ad Group Criterion Creation Time |
Ad Group Criterion Creation Time |
|
dimension |
|
|
Ad Group Criterion Criterion Id |
Ad Group Criterion Criterion Id |
|
dimension |
|
|
Ad Group Criterion Effective Cpc Bid Micros |
Ad Group Criterion Effective Cpc Bid Micros |
|
metric |
|
|
Ad Group Criterion Engine Id |
Ad Group Criterion Engine Id |
|
dimension |
|
|
Ad Group Criterion Engine Status |
Ad Group Criterion Engine Status |
|
dimension |
|
|
Ad Group Criterion Final Url Suffix |
Ad Group Criterion Final Url Suffix |
|
dimension |
|
|
Ad Group Criterion Final Urls |
Ad Group Criterion Final Urls |
|
dimension |
|
|
Ad Group Criterion Gender Type |
Ad Group Criterion Gender Type |
|
dimension |
|
|
Ad Group Criterion Keyword Match Type |
Ad Group Criterion Keyword Match Type |
|
dimension |
|
|
Ad Group Criterion Keyword Text |
Ad Group Criterion Keyword Text |
|
dimension |
|
|
Ad Group Criterion Last Modified Time |
Ad Group Criterion Last Modified Time |
|
dimension |
|
|
Ad Group Criterion Listing Group Type |
Ad Group Criterion Listing Group Type |
|
dimension |
|
|
Ad Group Criterion Negative |
Ad Group Criterion Negative |
|
dimension |
|
|
Ad Group Criterion Position Estimates Top Of Page Cpc Micros |
Ad Group Criterion Position Estimates Top Of Page Cpc Micros |
|
metric |
|
|
Ad Group Criterion Quality Info Quality Score |
Ad Group Criterion Quality Info Quality Score |
|
dimension |
|
|
Ad Group Criterion Status |
Ad Group Criterion Status |
|
dimension |
|
|
Ad Group Criterion Tracking Url Template |
Ad Group Criterion Tracking Url Template |
|
dimension |
|
|
Ad Group Criterion Type |
Ad Group Criterion Type |
|
dimension |
|
|
Ad Group Criterion Webpage Conditions |
Ad Group Criterion Webpage Conditions |
|
dimension |
|
|
Ad Group Criterion Webpage Coverage Percentage |
Ad Group Criterion Webpage Coverage Percentage |
|
metric |
|
|
Ad Group Criterion Webpage Criterion Name |
Ad Group Criterion Webpage Criterion Name |
|
dimension |
|
|
Ad Group End Date |
Ad Group End Date |
|
dimension |
|
|
Ad Group Engine Id |
Ad Group Engine Id |
|
dimension |
|
|
Ad Group Engine Status |
Ad Group Engine Status |
|
dimension |
|
|
Ad Group Id |
Ad Group Id |
|
dimension |
|
|
Ad Group Language Code |
Ad Group Language Code |
|
dimension |
|
|
Ad Group Last Modified Time |
Ad Group Last Modified Time |
|
dimension |
|
|
Ad Group Name |
Ad Group Name |
|
dimension |
|
|
Ad Group Start Date |
Ad Group Start Date |
|
dimension |
|
|
Ad Group Status |
Ad Group Status |
|
dimension |
|
|
Ad Group Targeting Setting Target Restrictions |
Ad Group Targeting Setting Target Restrictions |
|
dimension |
|
|
Ad Group Type |
Ad Group Type |
|
dimension |
|
|
All Conversions |
All Conversions |
|
metric |
|
|
Bidding Strategy Campaign Count |
Bidding Strategy Campaign Count |
|
metric |
|
|
Bidding Strategy Currency Code |
Bidding Strategy Currency Code |
|
dimension |
|
|
Bidding Strategy Effective Currency Code |
Bidding Strategy Effective Currency Code |
|
dimension |
|
|
Bidding Strategy Enhanced Cpc |
Bidding Strategy Enhanced Cpc |
|
dimension |
|
|
Bidding Strategy Id |
Bidding Strategy Id |
|
dimension |
|
|
Bidding Strategy Maximize Conversion Value Cpc Bid Ceiling Micros |
Bidding Strategy Maximize Conversion Value Cpc Bid Ceiling Micros |
|
metric |
|
|
Bidding Strategy Maximize Conversion Value Cpc Bid Floor Micros |
Bidding Strategy Maximize Conversion Value Cpc Bid Floor Micros |
|
metric |
|
|
Bidding Strategy Maximize Conversion Value Target Roas |
Bidding Strategy Maximize Conversion Value Target Roas |
|
dimension |
|
|
Bidding Strategy Maximize Conversions Cpc Bid Ceiling Micros |
Bidding Strategy Maximize Conversions Cpc Bid Ceiling Micros |
|
metric |
|
|
Bidding Strategy Maximize Conversions Cpc Bid Floor Micros |
Bidding Strategy Maximize Conversions Cpc Bid Floor Micros |
|
metric |
|
|
Bidding Strategy Maximize Conversions Target Cpa Micros |
Bidding Strategy Maximize Conversions Target Cpa Micros |
|
dimension |
|
|
Bidding Strategy Name |
Bidding Strategy Name |
|
dimension |
|
|
Bidding Strategy Non Removed Campaign Count |
Bidding Strategy Non Removed Campaign Count |
|
metric |
|
|
Bidding Strategy Status |
Bidding Strategy Status |
|
dimension |
|
|
Bidding Strategy Target Cpa Cpc Bid Ceiling Micros |
Bidding Strategy Target Cpa Cpc Bid Ceiling Micros |
|
dimension |
|
|
Bidding Strategy Target Cpa Cpc Bid Floor Micros |
Bidding Strategy Target Cpa Cpc Bid Floor Micros |
|
dimension |
|
|
Bidding Strategy Target Cpa Target Cpa Micros |
Bidding Strategy Target Cpa Target Cpa Micros |
|
dimension |
|
|
Bidding Strategy Target Impression Share Cpc Bid Ceiling Micros |
Bidding Strategy Target Impression Share Cpc Bid Ceiling Micros |
|
dimension |
|
|
Bidding Strategy Target Impression Share Location |
Bidding Strategy Target Impression Share Location |
|
dimension |
|
|
Bidding Strategy Target Impression Share Location Fraction Micros |
Bidding Strategy Target Impression Share Location Fraction Micros |
|
dimension |
|
|
Bidding Strategy Target Outrank Share Cpc Bid Ceiling Micros |
Bidding Strategy Target Outrank Share Cpc Bid Ceiling Micros |
|
metric |
|
|
Bidding Strategy Target Roas Cpc Bid Ceiling Micros |
Bidding Strategy Target Roas Cpc Bid Ceiling Micros |
|
metric |
|
|
Bidding Strategy Target Roas Cpc Bid Floor Micros |
Bidding Strategy Target Roas Cpc Bid Floor Micros |
|
metric |
|
|
Bidding Strategy Target Roas Target Roas |
Bidding Strategy Target Roas Target Roas |
|
dimension |
|
|
Bidding Strategy Target Spend Cpc Bid Ceiling Micros |
Bidding Strategy Target Spend Cpc Bid Ceiling Micros |
|
dimension |
|
|
Bidding Strategy Target Spend Target Spend Micros |
Bidding Strategy Target Spend Target Spend Micros |
|
dimension |
|
|
Bidding Strategy Type |
Bidding Strategy Type |
|
dimension |
|
|
Campaign Ad Serving Optimization Status |
Campaign Ad Serving Optimization Status |
|
dimension |
|
|
Campaign Advertising Channel Sub Type |
Campaign Advertising Channel Sub Type |
|
dimension |
|
|
Campaign Advertising Channel Type |
Campaign Advertising Channel Type |
|
dimension |
|
|
Campaign Asset Status |
Campaign Asset Status |
|
dimension |
|
|
Campaign Bidding Strategy System Status |
Campaign Bidding Strategy System Status |
|
dimension |
|
|
Campaign Bidding Strategy Type |
Campaign Bidding Strategy Type |
|
dimension |
|
|
Campaign Budget Amount Micros |
Campaign Budget Amount Micros |
|
metric |
|
|
Campaign Budget Delivery Method |
Campaign Budget Delivery Method |
|
dimension |
|
|
Campaign Budget Period |
Campaign Budget Period |
|
dimension |
|
|
Campaign Create Time |
Campaign Create Time |
|
dimension |
|
|
Campaign Creation Time |
Campaign Creation Time |
|
dimension |
|
|
Campaign Criterion Age Range Type |
Campaign Criterion Age Range Type |
|
dimension |
|
|
Campaign Criterion Location Group |
Campaign Criterion Location Group |
|
dimension |
|
|
Campaign Dynamic Search Ads Setting Domain Name |
Campaign Dynamic Search Ads Setting Domain Name |
|
dimension |
|
|
Campaign Dynamic Search Ads Setting Language Code |
Campaign Dynamic Search Ads Setting Language Code |
|
dimension |
|
|
Campaign Dynamic Search Ads Setting Use Supplied Urls Only |
Campaign Dynamic Search Ads Setting Use Supplied Urls Only |
|
dimension |
|
|
Campaign End Date |
Campaign End Date |
|
dimension |
|
|
Campaign Engine Id |
Campaign Engine Id |
|
dimension |
|
|
Campaign Excluded Parent Asset Field Types |
Campaign Excluded Parent Asset Field Types |
|
dimension |
|
|
Campaign Final Url Suffix |
Campaign Final Url Suffix |
|
dimension |
|
|
Campaign Frequency Caps |
Campaign Frequency Caps |
|
dimension |
|
|
Campaign Geo Target Type Setting Negative Geo Target Type |
Campaign Geo Target Type Setting Negative Geo Target Type |
|
dimension |
|
|
Campaign Geo Target Type Setting Positive Geo Target Type |
Campaign Geo Target Type Setting Positive Geo Target Type |
|
dimension |
|
|
Campaign Id |
Campaign Id |
|
dimension |
|
|
Campaign Last Modified Time |
Campaign Last Modified Time |
|
dimension |
|
|
Campaign Manual Cpa |
Campaign Manual Cpa |
|
dimension |
|
|
Campaign Manual Cpc Enhanced Cpc Enabled |
Campaign Manual Cpc Enhanced Cpc Enabled |
|
dimension |
|
|
Campaign Manual Cpm |
Campaign Manual Cpm |
|
dimension |
|
|
Campaign Maximize Conversion Value Target Roas |
Campaign Maximize Conversion Value Target Roas |
|
dimension |
|
|
Campaign Maximize Conversions Target Cpa Micros |
Campaign Maximize Conversions Target Cpa Micros |
|
dimension |
|
|
Campaign Name |
Campaign Name |
|
dimension |
|
|
Campaign Network Settings Target Content Network |
Campaign Network Settings Target Content Network |
|
dimension |
|
|
Campaign Network Settings Target Google Search |
Campaign Network Settings Target Google Search |
|
dimension |
|
|
Campaign Network Settings Target Partner Search Network |
Campaign Network Settings Target Partner Search Network |
|
dimension |
|
|
Campaign Network Settings Target Search Network |
Campaign Network Settings Target Search Network |
|
dimension |
|
|
Campaign Optimization Goal Setting Optimization Goal Types |
Campaign Optimization Goal Setting Optimization Goal Types |
|
dimension |
|
|
Campaign Percent Cpc Cpc Bid Ceiling Micros |
Campaign Percent Cpc Cpc Bid Ceiling Micros |
|
dimension |
|
|
Campaign Percent Cpc Enhanced Cpc Enabled |
Campaign Percent Cpc Enhanced Cpc Enabled |
|
dimension |
|
|
Campaign Real Time Bidding Setting Opt In |
Campaign Real Time Bidding Setting Opt In |
|
dimension |
|
|
Campaign Serving Status |
Campaign Serving Status |
|
dimension |
|
|
Campaign Shopping Setting Campaign Priority |
Campaign Shopping Setting Campaign Priority |
|
dimension |
|
|
Campaign Shopping Setting Enable Local |
Campaign Shopping Setting Enable Local |
|
dimension |
|
|
Campaign Shopping Setting Feed Label |
Campaign Shopping Setting Feed Label |
|
dimension |
|
|
Campaign Shopping Setting Merchant Id |
Campaign Shopping Setting Merchant Id |
|
dimension |
|
|
Campaign Shopping Setting Sales Country |
Campaign Shopping Setting Sales Country |
|
dimension |
|
|
Campaign Shopping Setting Use Vehicle Inventory |
Campaign Shopping Setting Use Vehicle Inventory |
|
dimension |
|
|
Campaign Start Date |
Campaign Start Date |
|
dimension |
|
|
Campaign Status |
Campaign Status |
|
dimension |
|
|
Campaign Target Cpa Cpc Bid Ceiling Micros |
Campaign Target Cpa Cpc Bid Ceiling Micros |
|
dimension |
|
|
Campaign Target Cpa Cpc Bid Floor Micros |
Campaign Target Cpa Cpc Bid Floor Micros |
|
dimension |
|
|
Campaign Target Cpa Target Cpa Micros |
Campaign Target Cpa Target Cpa Micros |
|
dimension |
|
|
Campaign Target Cpm |
Campaign Target Cpm |
|
dimension |
|
|
Campaign Target Impression Share Cpc Bid Ceiling Micros |
Campaign Target Impression Share Cpc Bid Ceiling Micros |
|
dimension |
|
|
Campaign Target Impression Share Location |
Campaign Target Impression Share Location |
|
dimension |
|
|
Campaign Target Impression Share Location Fraction Micros |
Campaign Target Impression Share Location Fraction Micros |
|
metric |
|
|
Campaign Target Roas Cpc Bid Ceiling Micros |
Campaign Target Roas Cpc Bid Ceiling Micros |
|
dimension |
|
|
Campaign Target Roas Cpc Bid Floor Micros |
Campaign Target Roas Cpc Bid Floor Micros |
|
dimension |
|
|
Campaign Target Roas Target Roas |
Campaign Target Roas Target Roas |
|
dimension |
|
|
Campaign Target Spend Cpc Bid Ceiling Micros |
Campaign Target Spend Cpc Bid Ceiling Micros |
|
dimension |
|
|
Campaign Target Spend Target Spend Micros |
Campaign Target Spend Target Spend Micros |
|
dimension |
|
|
Campaign Tracking Setting Tracking Url |
Campaign Tracking Setting Tracking Url |
|
dimension |
|
|
Campaign Tracking Url Template |
Campaign Tracking Url Template |
|
dimension |
|
|
Campaign Url Custom Parameters |
Campaign Url Custom Parameters |
|
dimension |
|
|
Campaign Url Expansion Opt Out |
Campaign Url Expansion Opt Out |
|
dimension |
|
|
Clicks |
Clicks |
|
metric |
|
|
Conversion Action |
Conversion Action |
|
dimension |
|
|
Conversion Action Name |
Conversion Action Name |
|
dimension |
|
|
Conversions |
Conversions |
|
metric |
|
|
Cost Micros |
Cost Micros |
|
metric |
|
|
Cost Per All Conversions |
Cost Per All Conversions |
|
metric |
|
|
Customer Account Status |
Customer Account Status |
|
dimension |
|
|
Customer Account Type |
Customer Account Type |
|
dimension |
|
|
Customer Auto Tagging Enabled |
Customer Auto Tagging Enabled |
|
dimension |
|
|
Customer Conversion Tracking Setting Accepted Customer Data Terms |
Customer Conversion Tracking Setting Accepted Customer Data Terms |
|
dimension |
|
|
Customer Conversion Tracking Setting Conversion Tracking Id |
Customer Conversion Tracking Setting Conversion Tracking Id |
|
dimension |
|
|
Customer Conversion Tracking Setting Conversion Tracking Status |
Customer Conversion Tracking Setting Conversion Tracking Status |
|
dimension |
|
|
Customer Conversion Tracking Setting Cross Account Conversion Tracking Id |
Customer Conversion Tracking Setting Cross Account Conversion Tracking Id |
|
dimension |
|
|
Customer Conversion Tracking Setting Enhanced Conversions For Leads Enabled |
Customer Conversion Tracking Setting Enhanced Conversions For Leads Enabled |
|
dimension |
|
|
Customer Conversion Tracking Setting Google Ads Conversion Customer |
Customer Conversion Tracking Setting Google Ads Conversion Customer |
|
dimension |
|
|
Customer Conversion Tracking Setting Google Ads Cross Account Conversion Tracking Id |
Customer Conversion Tracking Setting Google Ads Cross Account Conversion Tracking Id |
|
dimension |
|
|
Customer Creation Time |
Customer Creation Time |
|
dimension |
|
|
Customer Currency Code |
Customer Currency Code |
|
dimension |
|
|
Customer Descriptive Name |
Customer Descriptive Name |
|
dimension |
|
|
Customer Double Click Campaign Manager Setting Advertiser Id |
Customer Double Click Campaign Manager Setting Advertiser Id |
|
dimension |
|
|
Customer Double Click Campaign Manager Setting Network Id |
Customer Double Click Campaign Manager Setting Network Id |
|
dimension |
|
|
Customer Double Click Campaign Manager Setting Time Zone |
Customer Double Click Campaign Manager Setting Time Zone |
|
dimension |
|
|
Customer Engine Id |
Customer Engine Id |
|
dimension |
|
|
Customer Final Url Suffix |
Customer Final Url Suffix |
|
dimension |
|
|
Customer Id |
Customer Id |
|
dimension |
|
|
Customer Last Modified Time |
Customer Last Modified Time |
|
dimension |
|
|
Customer Manager |
Customer Manager |
|
dimension |
|
|
Customer Status |
Customer Status |
|
dimension |
|
|
Customer Time Zone |
Customer Time Zone |
|
dimension |
|
|
Customer Tracking Url Template |
Customer Tracking Url Template |
|
dimension |
|
|
Date |
Date |
|
dimension |
|
|
Dynamic Search Ads Search Term View Landing Page |
Dynamic Search Ads Search Term View Landing Page |
|
dimension |
|
|
Impressions |
Impressions |
|
metric |
|
|
Visits |
Visits |
|
metric |
|