Chartbeat

The table below gives information about all the data fields that you can import from Chartbeat.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name

Field API name

Description

Use in Adverity

Docs

author

author

The author of a page.

dimension

canonical_referrer

canonical_referrer

A rolled-up view of the referrer domain. For instance, traffic from m.facebook.com and facebook.com both have a canonical referrer of Facebook.

dimension

city

city

The city the visitor was in.

dimension

client_day

client_day

The calendar day, according to the timezone set by the visitor.

dimension

client_hour

client_hour

The hour of the day (0-23), according to the timezone set by the visitor.

dimension

client_minute

client_minute

The minute, according to the timezone set by the visitor.

dimension

contenttype

contenttype

The content type (e.g. gallery, article) as tagged on your site or AMP page.

dimension

country

country

The country the visitor was in.

dimension

device

device

The device used (mobile/desktop/tablet).

dimension

distribution

distribution

The distribution channel used (site/FBIA/app).

dimension

host

host

The reported domain.

dimension

internal_path

internal_path

The page path that users clicked off from when they traveled to a new page. Useful for learning about historical click-through data.

dimension

os

os

The operating system used.

dimension

page_avg_scroll

page_avg_scroll

The average maximum depth that visitors have scrolled to, in pixels, from the top of the page.

metric

page_avg_time

page_avg_time

The average amount of time in seconds visitors actively spent on a page.

metric

page_load_hist

page_load_hist

Histogram of the page load time (100 millisecond bins).

dimension

page_scroll_starts

page_scroll_starts

The percentage of page views where a scroll event occurred, expressed as a decimal.

metric

page_total_time

page_total_time

The total amount of time in seconds spent actively on a page across sites.

metric

page_uniques

page_uniques

A count of the number of unique cookies who visited the page.

metric

page_views

page_views

A count of the number of page views.

metric

page_views_loyal

page_views_loyal

The number of pageviews from visitors who visit your site an average of every other day.

metric

page_views_quality

page_views_quality

The number of pageviews that received at least 15 seconds of engaged time.

metric

pagetype

pagetype

The type of page, returned as either Article, LandingPage, or Unknown.

dimension

pagewidth_hist

pagewidth_hist

Width of the page in pixels (50 pixels bins). Useful when analyzing responsive designs.

dimension

path

path

The URL/path of the page.

dimension

publish_date

publish_date

The date that a piece of content on your site was first tracked by Chartbeat.

dimension

referrer

referrer

The referring domain.

dimension

referrer_type

referrer_type

The page referrer type: social, search, direct, internal, and external (aka links).

dimension

region

region

The region the visitor was in (returns states for US)

dimension

scroll_hist

scroll_hist

Histogram of the number of pixels scrolled (100 pixel bins).

dimension

section

section

The section of a page visited.

dimension

site_experience

site_experience

The site experience for the visitor (AMP/Standard). An NA value indicates that the visitor comes from an off-site distribution channel.

dimension

sponsor

sponsor

The sponsor ID. Note that this is only available to domains that are using Paid Content tracking.

dimension

subdomain

subdomain

The specific subdomain (e.g. blog.chartbeat.com, chartbeat.com.

dimension

subscriber

subscriber

The visitor's subscriber status (Guest, Registered, Subscribed, Unspecified).

dimension

time_hist

time_hist

Histogram of active engaged time (15 second bins)

dimension

title

title

Page title.

dimension

tz_day

tz_day

The calendar day in your time zone.

dimension

tz_hour

tz_hour

The hour of the day (0-23) in your time zone. Can be used with Day to get hourly time series.

dimension

tz_minute

tz_minute

The minute in your time zone. Can be used with Hour to get per-minute time series.

dimension

tz_month

tz_month

The month, with day boundaries in your timezone.

dimension

utc_day

utc_day

The calendar day in the UTC time zone.

dimension

utc_hour

utc_hour

The hour of the day (0-23) in the UTC time zone. Can be used with utc_day to get hourly time series.

dimension

utc_minute

utc_minute

The minute in the UTC time zone. Use paired with utc_hour to get per-minute time series.

dimension

utm_campaign

utm_campaign

Identifies a specific promotion/campaign.

dimension

utm_content

utm_content

Identifies what specifically was clicked.

dimension

utm_medium

utm_medium

Identifies the type of link, ‘email’ for example.

dimension

utm_source

utm_source

Identifies to which site a link was posted.

dimension

utm_term

utm_term

Identifies search term/terms.

dimension

visit_frequency

visit-frequency

Returns New, Returning, or Loyal.

dimension