Chartbeat

The table below gives information about all the data fields that you can import from Chartbeat.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name	Field API name	Data Type	Description	Use in Adverity
author	author	String	The author of a page.	dimension
canonical_referrer	canonical_referrer	String	A rolled-up view of the referrer domain. For instance, traffic from m.facebook.com and facebook.com both have a canonical referrer of Facebook.	dimension
city	city	String	The city the visitor was in.	dimension
client_day	client_day	String	The calendar day, according to the timezone set by the visitor.	dimension
client_hour	client_hour	String	The hour of the day (0-23), according to the timezone set by the visitor.	dimension
client_minute	client_minute	String	The minute, according to the timezone set by the visitor.	dimension
contenttype	contenttype	String	The content type (e.g. gallery, article) as tagged on your site or AMP page.	dimension
country	country	String	The country the visitor was in.	dimension
device	device	String	The device used (mobile/desktop/tablet).	dimension
distribution	distribution	String	The distribution channel used (site/FBIA/app).	dimension
host	host	String	The reported domain.	dimension
internal_path	internal_path	String	The page path that users clicked off from when they traveled to a new page. Useful for learning about historical click-through data.	dimension
os	os	String	The operating system used.	dimension
page_avg_scroll	page_avg_scroll	Long	The average maximum depth that visitors have scrolled to, in pixels, from the top of the page.	metric
page_avg_time	page_avg_time	Long	The average amount of time in seconds visitors actively spent on a page.	metric
page_load_hist	page_load_hist	String	Histogram of the page load time (100 millisecond bins).	dimension
page_scroll_starts	page_scroll_starts	Float	The percentage of page views where a scroll event occurred, expressed as a decimal.	metric
page_total_time	page_total_time	Long	The total amount of time in seconds spent actively on a page across sites.	metric
page_uniques	page_uniques	Long	A count of the number of unique cookies who visited the page.	metric
page_views	page_views	Long	A count of the number of page views.	metric
page_views_loyal	page_views_loyal	Long	The number of pageviews from visitors who visit your site an average of every other day.	metric
page_views_quality	page_views_quality	Long	The number of pageviews that received at least 15 seconds of engaged time.	metric
pagetype	pagetype	String	The type of page, returned as either Article, LandingPage, or Unknown.	dimension
pagewidth_hist	pagewidth_hist	String	Width of the page in pixels (50 pixels bins). Useful when analyzing responsive designs.	dimension
path	path	String	The URL/path of the page.	dimension
publish_date	publish_date	String	The date that a piece of content on your site was first tracked by Chartbeat.	dimension
referrer	referrer	String	The referring domain.	dimension
referrer_type	referrer_type	String	The page referrer type: social, search, direct, internal, and external (aka links).	dimension
region	region	String	The region the visitor was in (returns states for US)	dimension
scroll_hist	scroll_hist	String	Histogram of the number of pixels scrolled (100 pixel bins).	dimension
section	section	String	The section of a page visited.	dimension
site_experience	site_experience	String	The site experience for the visitor (AMP/Standard). An NA value indicates that the visitor comes from an off-site distribution channel.	dimension
sponsor	sponsor	String	The sponsor ID. Note that this is only available to domains that are using Paid Content tracking.	dimension
subdomain	subdomain	String	The specific subdomain (e.g. blog.chartbeat.com, chartbeat.com.	dimension
subscriber	subscriber	String	The visitor's subscriber status (Guest, Registered, Subscribed, Unspecified).	dimension
time_hist	time_hist	String	Histogram of active engaged time (15 second bins)	dimension
title	title	String	Page title.	dimension
tz_day	tz_day	String	The calendar day in your time zone.	dimension
tz_hour	tz_hour	String	The hour of the day (0-23) in your time zone. Can be used with Day to get hourly time series.	dimension
tz_minute	tz_minute	String	The minute in your time zone. Can be used with Hour to get per-minute time series.	dimension
tz_month	tz_month	String	The month, with day boundaries in your timezone.	dimension
utc_day	utc_day	String	The calendar day in the UTC time zone.	dimension
utc_hour	utc_hour	String	The hour of the day (0-23) in the UTC time zone. Can be used with utc_day to get hourly time series.	dimension
utc_minute	utc_minute	String	The minute in the UTC time zone. Use paired with utc_hour to get per-minute time series.	dimension
utm_campaign	utm_campaign	String	Identifies a specific promotion/campaign.	dimension
utm_content	utm_content	String	Identifies what specifically was clicked.	dimension
utm_medium	utm_medium	String	Identifies the type of link, ‘email’ for example.	dimension
utm_source	utm_source	String	Identifies to which site a link was posted.	dimension
utm_term	utm_term	String	Identifies search term/terms.	dimension
visit_frequency	visit-frequency	String	Returns New, Returning, or Loyal.	dimension