Extreme Reach
The table below gives information about all the data fields that you can import from Extreme Reach.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
Campaign Name |
Campaign Name |
|
dimension |
|
|
GIVT Domain Traffic Rate |
GIVT Domain Traffic Rate |
|
metric |
|
|
Google ADH Traffic |
Google ADH Traffic |
|
metric |
|
|
Google ADH Traffic Rate |
Google ADH Traffic Rate |
|
metric |
|
|
Large Player Size Served Ads (>=400x300 pixels) - Unmeasurable (for Ads Seen) |
Large Player Size Served Ads (>=400x300 pixels) - Unmeasurable (for Ads Seen) |
|
metric |
|
|
Player Too Small (<200x150 pixels) - Served Ad |
Player Too Small (<200x150 pixels) - Served Ad |
|
metric |
|
|
Small Player Size Served Ads (<400x300 pixels) - Unmeasurable (for Ads Seen) |
Small Player Size Served Ads (<400x300 pixels) - Unmeasurable (for Ads Seen) |
|
metric |
|
|
Customer |
agency |
|
dimension |
|
|
Customer ID |
agencyId |
|
metric |
|
|
Audible Duration (Seconds) |
audibleDuration |
|
metric |
|
|
Auto-Play Rate |
autoPlayRate |
|
metric |
|
|
Auto-Refresh Rate |
autoRefreshRate |
|
metric |
|
|
Average Time Spent (Seconds) |
averageTimeSpent |
|
metric |
|
|
GIVT Domain Traffic |
baddomainimp |
|
metric |
|
|
Brand Name |
brand |
|
dimension |
|
|
Brand Id |
brandId |
|
dimension |
|
|
Broadcast Month |
broadcastMonth |
|
dimension |
|
|
Begin to Render Status |
btr |
|
dimension |
|
|
Media Plan Name |
campaign |
|
dimension |
|
|
Media Plan ID |
cid |
|
metric |
|
|
Click-to-Play Rate |
clickToPlayRate |
|
metric |
|
|
Video Clicks |
clicks |
|
metric |
|
|
GIVT Video Clicks |
clicksFiltered |
|
metric |
|
|
clicksPlayerSize_1024_576 |
clicksPlayerSize_1024_576 |
|
dimension |
|
|
clicksPlayerSize_1024_729 |
clicksPlayerSize_1024_729 |
|
dimension |
|
|
clicksPlayerSize_1024_768 |
clicksPlayerSize_1024_768 |
|
dimension |
|
|
clicksPlayerSize_1054_527 |
clicksPlayerSize_1054_527 |
|
dimension |
|
|
clicksPlayerSize_1080_608 |
clicksPlayerSize_1080_608 |
|
dimension |
|
|
clicksPlayerSize_1080_810 |
clicksPlayerSize_1080_810 |
|
dimension |
|
|
clicksPlayerSize_1093_614 |
clicksPlayerSize_1093_614 |
|
dimension |
|
|
clicksPlayerSize_1112_834 |
clicksPlayerSize_1112_834 |
|
dimension |
|
|
clicksPlayerSize_1118_559 |
clicksPlayerSize_1118_559 |
|
dimension |
|
|
clicksPlayerSize_1152_648 |
clicksPlayerSize_1152_648 |
|
dimension |
|
|
clicksPlayerSize_1160_652 |
clicksPlayerSize_1160_652 |
|
dimension |
|
|
clicksPlayerSize_1168_507 |
clicksPlayerSize_1168_507 |
|
dimension |
|
|
clicksPlayerSize_1187_667 |
clicksPlayerSize_1187_667 |
|
dimension |
|
|
clicksPlayerSize_1194_834 |
clicksPlayerSize_1194_834 |
|
dimension |
|
|
clicksPlayerSize_1223_687 |
clicksPlayerSize_1223_687 |
|
dimension |
|
|
clicksPlayerSize_1223_688 |
clicksPlayerSize_1223_688 |
|
dimension |
|
|
clicksPlayerSize_1225_689 |
clicksPlayerSize_1225_689 |
|
dimension |
|
|
clicksPlayerSize_1240_697 |
clicksPlayerSize_1240_697 |
|
dimension |
|
|
clicksPlayerSize_1241_698 |
clicksPlayerSize_1241_698 |
|
dimension |
|
|
clicksPlayerSize_1242_698 |
clicksPlayerSize_1242_698 |
|
dimension |
|
|
clicksPlayerSize_1246_623 |
clicksPlayerSize_1246_623 |
|
dimension |
|
|
clicksPlayerSize_1260_708 |
clicksPlayerSize_1260_708 |
|
dimension |
|
|
clicksPlayerSize_1263_577 |
clicksPlayerSize_1263_577 |
|
dimension |
|
|
clicksPlayerSize_1263_578 |
clicksPlayerSize_1263_578 |
|
dimension |
|
|
clicksPlayerSize_1263_609 |
clicksPlayerSize_1263_609 |
|
dimension |
|
|
clicksPlayerSize_1263_610 |
clicksPlayerSize_1263_610 |
|
dimension |
|
|
clicksPlayerSize_1263_710 |
clicksPlayerSize_1263_710 |
|
dimension |
|
|
clicksPlayerSize_1263_711 |
clicksPlayerSize_1263_711 |
|
dimension |
|
|
clicksPlayerSize_1263_881 |
clicksPlayerSize_1263_881 |
|
dimension |
|
|
clicksPlayerSize_1263_913 |
clicksPlayerSize_1263_913 |
|
dimension |
|
|
clicksPlayerSize_1280_1000 |
clicksPlayerSize_1280_1000 |
|
dimension |
|
|
clicksPlayerSize_1280_1024 |
clicksPlayerSize_1280_1024 |
|
dimension |
|
|
clicksPlayerSize_1280_720 |
clicksPlayerSize_1280_720 |
|
dimension |
|
|
clicksPlayerSize_1280_800 |
clicksPlayerSize_1280_800 |
|
dimension |
|
|
clicksPlayerSize_1280_960 |
clicksPlayerSize_1280_960 |
|
dimension |
|
|
clicksPlayerSize_1300_731 |
clicksPlayerSize_1300_731 |
|
dimension |
|
|
clicksPlayerSize_1301_657 |
clicksPlayerSize_1301_657 |
|
dimension |
|
|
clicksPlayerSize_1303_732 |
clicksPlayerSize_1303_732 |
|
dimension |
|
|
clicksPlayerSize_1309_736 |
clicksPlayerSize_1309_736 |
|
dimension |
|
|
clicksPlayerSize_1311_737 |
clicksPlayerSize_1311_737 |
|
dimension |
|
|
clicksPlayerSize_1326_745 |
clicksPlayerSize_1326_745 |
|
dimension |
|
|
clicksPlayerSize_1349_625 |
clicksPlayerSize_1349_625 |
|
dimension |
|
|
clicksPlayerSize_1349_649 |
clicksPlayerSize_1349_649 |
|
dimension |
|
|
clicksPlayerSize_1349_657 |
clicksPlayerSize_1349_657 |
|
dimension |
|
|
clicksPlayerSize_1350_759 |
clicksPlayerSize_1350_759 |
|
dimension |
|
|
clicksPlayerSize_1360_765 |
clicksPlayerSize_1360_765 |
|
dimension |
|
|
clicksPlayerSize_1360_768 |
clicksPlayerSize_1360_768 |
|
dimension |
|
|
clicksPlayerSize_1366_1000 |
clicksPlayerSize_1366_1000 |
|
dimension |
|
|
clicksPlayerSize_1366_1024 |
clicksPlayerSize_1366_1024 |
|
dimension |
|
|
clicksPlayerSize_1366_617 |
clicksPlayerSize_1366_617 |
|
dimension |
|
|
clicksPlayerSize_1366_649 |
clicksPlayerSize_1366_649 |
|
dimension |
|
|
clicksPlayerSize_1366_665 |
clicksPlayerSize_1366_665 |
|
dimension |
|
|
clicksPlayerSize_1366_768 |
clicksPlayerSize_1366_768 |
|
dimension |
|
|
clicksPlayerSize_1368_912 |
clicksPlayerSize_1368_912 |
|
dimension |
|
|
clicksPlayerSize_1403_639 |
clicksPlayerSize_1403_639 |
|
dimension |
|
|
clicksPlayerSize_1423_757 |
clicksPlayerSize_1423_757 |
|
dimension |
|
|
clicksPlayerSize_1438_719 |
clicksPlayerSize_1438_719 |
|
dimension |
|
|
clicksPlayerSize_1440_1000 |
clicksPlayerSize_1440_1000 |
|
dimension |
|
|
clicksPlayerSize_1440_789 |
clicksPlayerSize_1440_789 |
|
dimension |
|
|
clicksPlayerSize_1440_820 |
clicksPlayerSize_1440_820 |
|
dimension |
|
|
clicksPlayerSize_1440_821 |
clicksPlayerSize_1440_821 |
|
dimension |
|
|
clicksPlayerSize_1440_837 |
clicksPlayerSize_1440_837 |
|
dimension |
|
|
clicksPlayerSize_1440_848 |
clicksPlayerSize_1440_848 |
|
dimension |
|
|
clicksPlayerSize_1440_900 |
clicksPlayerSize_1440_900 |
|
dimension |
|
|
clicksPlayerSize_144_81 |
clicksPlayerSize_144_81 |
|
dimension |
|
|
clicksPlayerSize_1504_1003 |
clicksPlayerSize_1504_1003 |
|
dimension |
|
|
clicksPlayerSize_1512_945 |
clicksPlayerSize_1512_945 |
|
dimension |
|
|
clicksPlayerSize_1517_853 |
clicksPlayerSize_1517_853 |
|
dimension |
|
|
clicksPlayerSize_1519_722 |
clicksPlayerSize_1519_722 |
|
dimension |
|
|
clicksPlayerSize_1519_754 |
clicksPlayerSize_1519_754 |
|
dimension |
|
|
clicksPlayerSize_1536_1000 |
clicksPlayerSize_1536_1000 |
|
dimension |
|
|
clicksPlayerSize_1536_864 |
clicksPlayerSize_1536_864 |
|
dimension |
|
|
clicksPlayerSize_1583_757 |
clicksPlayerSize_1583_757 |
|
dimension |
|
|
clicksPlayerSize_1583_789 |
clicksPlayerSize_1583_789 |
|
dimension |
|
|
clicksPlayerSize_1600_900 |
clicksPlayerSize_1600_900 |
|
dimension |
|
|
clicksPlayerSize_1666_787 |
clicksPlayerSize_1666_787 |
|
dimension |
|
|
clicksPlayerSize_1680_1050 |
clicksPlayerSize_1680_1050 |
|
dimension |
|
|
clicksPlayerSize_1707_960 |
clicksPlayerSize_1707_960 |
|
dimension |
|
|
clicksPlayerSize_1723_819 |
clicksPlayerSize_1723_819 |
|
dimension |
|
|
clicksPlayerSize_1792_1120 |
clicksPlayerSize_1792_1120 |
|
dimension |
|
|
clicksPlayerSize_1903_927 |
clicksPlayerSize_1903_927 |
|
dimension |
|
|
clicksPlayerSize_1903_929 |
clicksPlayerSize_1903_929 |
|
dimension |
|
|
clicksPlayerSize_1903_937 |
clicksPlayerSize_1903_937 |
|
dimension |
|
|
clicksPlayerSize_1903_961 |
clicksPlayerSize_1903_961 |
|
dimension |
|
|
clicksPlayerSize_1903_969 |
clicksPlayerSize_1903_969 |
|
dimension |
|
|
clicksPlayerSize_1903_975 |
clicksPlayerSize_1903_975 |
|
dimension |
|
|
clicksPlayerSize_1920_1000 |
clicksPlayerSize_1920_1000 |
|
dimension |
|
|
clicksPlayerSize_1920_1080 |
clicksPlayerSize_1920_1080 |
|
dimension |
|
|
clicksPlayerSize_1920_1200 |
clicksPlayerSize_1920_1200 |
|
dimension |
|
|
clicksPlayerSize_2048_1152 |
clicksPlayerSize_2048_1152 |
|
dimension |
|
|
clicksPlayerSize_240_135 |
clicksPlayerSize_240_135 |
|
dimension |
|
|
clicksPlayerSize_2560_1440 |
clicksPlayerSize_2560_1440 |
|
dimension |
|
|
clicksPlayerSize_280_158 |
clicksPlayerSize_280_158 |
|
dimension |
|
|
clicksPlayerSize_300_168 |
clicksPlayerSize_300_168 |
|
dimension |
|
|
clicksPlayerSize_311_174 |
clicksPlayerSize_311_174 |
|
dimension |
|
|
clicksPlayerSize_320_160 |
clicksPlayerSize_320_160 |
|
dimension |
|
|
clicksPlayerSize_320_180 |
clicksPlayerSize_320_180 |
|
dimension |
|
|
clicksPlayerSize_320_320 |
clicksPlayerSize_320_320 |
|
dimension |
|
|
clicksPlayerSize_335_188 |
clicksPlayerSize_335_188 |
|
dimension |
|
|
clicksPlayerSize_3440_1440 |
clicksPlayerSize_3440_1440 |
|
dimension |
|
|
clicksPlayerSize_350_197 |
clicksPlayerSize_350_197 |
|
dimension |
|
|
clicksPlayerSize_360_180 |
clicksPlayerSize_360_180 |
|
dimension |
|
|
clicksPlayerSize_360_203 |
clicksPlayerSize_360_203 |
|
dimension |
|
|
clicksPlayerSize_360_300 |
clicksPlayerSize_360_300 |
|
dimension |
|
|
clicksPlayerSize_360_360 |
clicksPlayerSize_360_360 |
|
dimension |
|
|
clicksPlayerSize_365_205 |
clicksPlayerSize_365_205 |
|
dimension |
|
|
clicksPlayerSize_372_209 |
clicksPlayerSize_372_209 |
|
dimension |
|
|
clicksPlayerSize_372_210 |
clicksPlayerSize_372_210 |
|
dimension |
|
|
clicksPlayerSize_374_210 |
clicksPlayerSize_374_210 |
|
dimension |
|
|
clicksPlayerSize_375_188 |
clicksPlayerSize_375_188 |
|
dimension |
|
|
clicksPlayerSize_375_300 |
clicksPlayerSize_375_300 |
|
dimension |
|
|
clicksPlayerSize_384_192 |
clicksPlayerSize_384_192 |
|
dimension |
|
|
clicksPlayerSize_384_384 |
clicksPlayerSize_384_384 |
|
dimension |
|
|
clicksPlayerSize_390_195 |
clicksPlayerSize_390_195 |
|
dimension |
|
|
clicksPlayerSize_400_225 |
clicksPlayerSize_400_225 |
|
dimension |
|
|
clicksPlayerSize_401_225 |
clicksPlayerSize_401_225 |
|
dimension |
|
|
clicksPlayerSize_401_226 |
clicksPlayerSize_401_226 |
|
dimension |
|
|
clicksPlayerSize_402_226 |
clicksPlayerSize_402_226 |
|
dimension |
|
|
clicksPlayerSize_412_206 |
clicksPlayerSize_412_206 |
|
dimension |
|
|
clicksPlayerSize_412_243 |
clicksPlayerSize_412_243 |
|
dimension |
|
|
clicksPlayerSize_412_300 |
clicksPlayerSize_412_300 |
|
dimension |
|
|
clicksPlayerSize_412_412 |
clicksPlayerSize_412_412 |
|
dimension |
|
|
clicksPlayerSize_413_207 |
clicksPlayerSize_413_207 |
|
dimension |
|
|
clicksPlayerSize_414_173 |
clicksPlayerSize_414_173 |
|
dimension |
|
|
clicksPlayerSize_414_207 |
clicksPlayerSize_414_207 |
|
dimension |
|
|
clicksPlayerSize_414_233 |
clicksPlayerSize_414_233 |
|
dimension |
|
|
clicksPlayerSize_414_243 |
clicksPlayerSize_414_243 |
|
dimension |
|
|
clicksPlayerSize_414_300 |
clicksPlayerSize_414_300 |
|
dimension |
|
|
clicksPlayerSize_428_214 |
clicksPlayerSize_428_214 |
|
dimension |
|
|
clicksPlayerSize_443_249 |
clicksPlayerSize_443_249 |
|
dimension |
|
|
clicksPlayerSize_457_257 |
clicksPlayerSize_457_257 |
|
dimension |
|
|
clicksPlayerSize_480_270 |
clicksPlayerSize_480_270 |
|
dimension |
|
|
clicksPlayerSize_483_242 |
clicksPlayerSize_483_242 |
|
dimension |
|
|
clicksPlayerSize_483_270 |
clicksPlayerSize_483_270 |
|
dimension |
|
|
clicksPlayerSize_498_280 |
clicksPlayerSize_498_280 |
|
dimension |
|
|
clicksPlayerSize_500_281 |
clicksPlayerSize_500_281 |
|
dimension |
|
|
clicksPlayerSize_522_293 |
clicksPlayerSize_522_293 |
|
dimension |
|
|
clicksPlayerSize_594_334 |
clicksPlayerSize_594_334 |
|
dimension |
|
|
clicksPlayerSize_624_351 |
clicksPlayerSize_624_351 |
|
dimension |
|
|
clicksPlayerSize_629_295 |
clicksPlayerSize_629_295 |
|
dimension |
|
|
clicksPlayerSize_630_295 |
clicksPlayerSize_630_295 |
|
dimension |
|
|
clicksPlayerSize_634_356 |
clicksPlayerSize_634_356 |
|
dimension |
|
|
clicksPlayerSize_635_357 |
clicksPlayerSize_635_357 |
|
dimension |
|
|
clicksPlayerSize_636_316 |
clicksPlayerSize_636_316 |
|
dimension |
|
|
clicksPlayerSize_636_358 |
clicksPlayerSize_636_358 |
|
dimension |
|
|
clicksPlayerSize_640_360 |
clicksPlayerSize_640_360 |
|
dimension |
|
|
clicksPlayerSize_640_424 |
clicksPlayerSize_640_424 |
|
dimension |
|
|
clicksPlayerSize_720_404 |
clicksPlayerSize_720_404 |
|
dimension |
|
|
clicksPlayerSize_725_407 |
clicksPlayerSize_725_407 |
|
dimension |
|
|
clicksPlayerSize_732_411 |
clicksPlayerSize_732_411 |
|
dimension |
|
|
clicksPlayerSize_746_419 |
clicksPlayerSize_746_419 |
|
dimension |
|
|
clicksPlayerSize_747_374 |
clicksPlayerSize_747_374 |
|
dimension |
|
|
clicksPlayerSize_768_432 |
clicksPlayerSize_768_432 |
|
dimension |
|
|
clicksPlayerSize_770_433 |
clicksPlayerSize_770_433 |
|
dimension |
|
|
clicksPlayerSize_785_441 |
clicksPlayerSize_785_441 |
|
dimension |
|
|
clicksPlayerSize_785_442 |
clicksPlayerSize_785_442 |
|
dimension |
|
|
clicksPlayerSize_785_452 |
clicksPlayerSize_785_452 |
|
dimension |
|
|
clicksPlayerSize_798_399 |
clicksPlayerSize_798_399 |
|
dimension |
|
|
clicksPlayerSize_799_449 |
clicksPlayerSize_799_449 |
|
dimension |
|
|
clicksPlayerSize_799_464 |
clicksPlayerSize_799_464 |
|
dimension |
|
|
clicksPlayerSize_806_455 |
clicksPlayerSize_806_455 |
|
dimension |
|
|
clicksPlayerSize_817_461 |
clicksPlayerSize_817_461 |
|
dimension |
|
|
clicksPlayerSize_829_464 |
clicksPlayerSize_829_464 |
|
dimension |
|
|
clicksPlayerSize_834_467 |
clicksPlayerSize_834_467 |
|
dimension |
|
|
clicksPlayerSize_844_475 |
clicksPlayerSize_844_475 |
|
dimension |
|
|
clicksPlayerSize_854_480 |
clicksPlayerSize_854_480 |
|
dimension |
|
|
clicksPlayerSize_860_485 |
clicksPlayerSize_860_485 |
|
dimension |
|
|
clicksPlayerSize_860_486 |
clicksPlayerSize_860_486 |
|
dimension |
|
|
clicksPlayerSize_884_442 |
clicksPlayerSize_884_442 |
|
dimension |
|
|
clicksPlayerSize_899_506 |
clicksPlayerSize_899_506 |
|
dimension |
|
|
clicksPlayerSize_901_451 |
clicksPlayerSize_901_451 |
|
dimension |
|
|
clicksPlayerSize_905_507 |
clicksPlayerSize_905_507 |
|
dimension |
|
|
clicksPlayerSize_906_507 |
clicksPlayerSize_906_507 |
|
dimension |
|
|
clicksPlayerSize_918_516 |
clicksPlayerSize_918_516 |
|
dimension |
|
|
clicksPlayerSize_918_531 |
clicksPlayerSize_918_531 |
|
dimension |
|
|
clicksPlayerSize_920_460 |
clicksPlayerSize_920_460 |
|
dimension |
|
|
clicksPlayerSize_925_518 |
clicksPlayerSize_925_518 |
|
dimension |
|
|
clicksPlayerSize_960_480 |
clicksPlayerSize_960_480 |
|
dimension |
|
|
clicksPlayerSize_960_540 |
clicksPlayerSize_960_540 |
|
dimension |
|
|
clicksPlayerSize_980_551 |
clicksPlayerSize_980_551 |
|
dimension |
|
|
clicksPlayerSize_other |
clicksPlayerSize_other |
|
dimension |
|
|
Advertiser |
client |
|
dimension |
|
|
Advertiser ID |
clientId |
|
metric |
|
|
Completion Rate (VCR) |
completionRate |
|
metric |
|
|
Completion Rate of Ads Seen |
completionViewability |
|
metric |
|
|
Completions |
completions |
|
metric |
|
|
GIVT Completions |
completionsFiltered |
|
metric |
|
|
Connected TV Traffic |
connectedtvimp |
|
metric |
|
|
Connected TV Traffic Rate |
connectedtvimpRate |
|
metric |
|
|
Continuous Play |
continuousPlay |
|
metric |
|
|
Continuous Play Rate |
continuousPlayRate |
|
metric |
|
|
Rate |
cpm |
|
metric |
|
|
Video Title |
creative |
|
dimension |
|
|
Video Duration |
creativeDuration |
|
metric |
|
|
External Video ID |
creativeExternalId |
|
dimension |
|
|
Video ISCI |
creativeIsci |
|
dimension |
|
|
Video ID |
crid |
|
metric |
|
|
Video Click-through Rate (CTR) |
ctrVideo |
|
metric |
|
|
Day |
day |
|
dimension |
|
|
Desktop Traffic |
desktopimp |
|
metric |
|
|
Desktop Traffic Rate |
desktopimpRate |
|
metric |
|
|
Drop-off Point |
dropOffPoint |
|
metric |
|
|
GIVT Duplicate Clicks |
duplicateValidClicks |
|
metric |
|
|
eCPCV |
ecpcv |
|
metric |
|
|
eCPM |
ecpm |
|
metric |
|
|
End Date |
endDate |
|
metric |
|
|
Duration Not Met - Served Ad |
errorCode2000 |
|
metric |
|
|
Duration Not Met Percent |
errorCode2000Percent |
|
metric |
|
|
Player Too Small Percent |
errorCode3000Percent |
|
metric |
|
|
Player Out of View - Served Ad |
errorCode6000 |
|
metric |
|
|
Player Out of View Percent |
errorCode6000Percent |
|
metric |
|
|
Player Out of Focus - Served Ad |
errorCode7000 |
|
metric |
|
|
Player Out of Focus Percent |
errorCode7000Percent |
|
metric |
|
|
Forced Duration (Seconds) |
forcedDuration |
|
metric |
|
|
Fully Onscreen Served Ads |
fullyOnScreenImpressions |
|
metric |
|
|
Goal |
goal |
|
metric |
|
|
GIVT High Frequency Traffic Rate |
hffimpRate |
|
metric |
|
|
Customer Creative ID |
houseNumber |
|
dimension |
|
|
Total Served Ads |
impressions |
|
metric |
|
|
GIVT Traffic |
impressionsFiltered |
|
metric |
|
|
GIVT High Frequency Traffic |
impressionsFraud |
|
metric |
|
|
GIVT Traffic Filtration Rate |
impressionsFraudRate |
|
metric |
|
|
In-Banner Served Ads |
inBannerImpressions |
|
metric |
|
|
GIVT Internal Traffic |
internalimp |
|
metric |
|
|
GIVT Internal Traffic Rate |
internalimpRate |
|
metric |
|
|
GIVT Invalid Browser Traffic |
invalidbrowserimp |
|
metric |
|
|
GIVT Invalid Browser Traffic Rate |
invalidbrowserimpRate |
|
metric |
|
|
GIVT Data Center IP Traffic |
ipblacklistimp |
|
metric |
|
|
GIVT Data Center IP Traffic Rate |
ipblacklistimpRate |
|
metric |
|
|
Large Player Size Clicks (>=400x300 pixels) |
largePlayerClicks |
|
metric |
|
|
Large Player Size Ads (>=400x300 pixels) |
largePlayerImpressions |
|
metric |
|
|
Large Player Size Ads Rate (>=400x300 pixels) |
largePlayerImpressionsPercent |
|
metric |
|
|
Large Player Size Ads Not Seen (>=400x300 pixels) |
largePlayerNonviewable |
|
metric |
|
|
Large Player Size Ads Seen (>=400x300 pixels) |
largePlayerViewable |
|
metric |
|
|
Placement Tag ID |
liid |
|
metric |
|
|
Placement Tag Name |
lineItem |
|
dimension |
|
|
Placement Name |
lineItemGroup |
|
dimension |
|
|
Placement ID |
lineItemGroupId |
|
dimension |
|
|
Placement Rate |
lineItemRate |
|
metric |
|
|
Measurable (for Ads Seen) Rate |
measurability |
|
metric |
|
|
Measurable (for Ads Seen) Completions |
measurableCompletions |
|
metric |
|
|
Measurable (for Ads Seen) |
measurableImpressions |
|
metric |
|
|
Mobile App Traffic |
mobileappimp |
|
metric |
|
|
Mobile App Traffic Rate |
mobileappimpRate |
|
metric |
|
|
Mobile Web Traffic |
mobileimp |
|
metric |
|
|
Mobile Web Traffic Rate |
mobileimpRate |
|
metric |
|
|
Muted Served Ads |
mutedImpressions |
|
metric |
|
|
GIVT Clicks w/ No Impressions Beacon |
noImpressionClicks |
|
metric |
|
|
Non-Continuous Play |
nonContinuousPlay |
|
metric |
|
|
Non-Continuous Play Rate |
nonContinuousPlayRate |
|
metric |
|
|
Total Served Ads Distribution - Undetermined |
nonMeasuredRate |
|
metric |
|
|
Ads Not Seen Completions |
nonViewableCompletions |
|
metric |
|
|
Ads Not Seen |
nonViewableImpressions |
|
metric |
|
|
Total Served Ads Distribution - Ads Not Seen |
nonViewableImpressionsRate |
|
metric |
|
|
Rate of Ads Not Seen |
nonViewableRate |
|
metric |
|
|
Not In-Banner Served Ads |
notInBannerImpressions |
|
metric |
|
|
Organic Duration (Seconds) |
organicDuration |
|
metric |
|
|
Pacing |
pacing |
|
metric |
|
|
External Placement ID |
placementId |
|
metric |
|
|
Platform |
platform |
|
dimension |
|
|
playerSize_1024_729 |
playerSize_1024_729 |
|
dimension |
|
|
playerSize_1024_768 |
playerSize_1024_768 |
|
dimension |
|
|
playerSize_1080_810 |
playerSize_1080_810 |
|
dimension |
|
|
playerSize_1152_648 |
playerSize_1152_648 |
|
dimension |
|
|
playerSize_1242_698 |
playerSize_1242_698 |
|
dimension |
|
|
playerSize_1263_577 |
playerSize_1263_577 |
|
dimension |
|
|
playerSize_1263_609 |
playerSize_1263_609 |
|
dimension |
|
|
playerSize_1263_913 |
playerSize_1263_913 |
|
dimension |
|
|
playerSize_1280_1024 |
playerSize_1280_1024 |
|
dimension |
|
|
playerSize_1280_720 |
playerSize_1280_720 |
|
dimension |
|
|
playerSize_1280_800 |
playerSize_1280_800 |
|
dimension |
|
|
playerSize_1280_960 |
playerSize_1280_960 |
|
dimension |
|
|
playerSize_1300_731 |
playerSize_1300_731 |
|
dimension |
|
|
playerSize_1349_625 |
playerSize_1349_625 |
|
dimension |
|
|
playerSize_1349_649 |
playerSize_1349_649 |
|
dimension |
|
|
playerSize_1349_657 |
playerSize_1349_657 |
|
dimension |
|
|
playerSize_1360_768 |
playerSize_1360_768 |
|
dimension |
|
|
playerSize_1366_1024 |
playerSize_1366_1024 |
|
dimension |
|
|
playerSize_1366_617 |
playerSize_1366_617 |
|
dimension |
|
|
playerSize_1366_649 |
playerSize_1366_649 |
|
dimension |
|
|
playerSize_1366_768 |
playerSize_1366_768 |
|
dimension |
|
|
playerSize_1368_912 |
playerSize_1368_912 |
|
dimension |
|
|
playerSize_1440_848 |
playerSize_1440_848 |
|
dimension |
|
|
playerSize_1440_900 |
playerSize_1440_900 |
|
dimension |
|
|
playerSize_1504_1003 |
playerSize_1504_1003 |
|
dimension |
|
|
playerSize_1512_945 |
playerSize_1512_945 |
|
dimension |
|
|
playerSize_1517_853 |
playerSize_1517_853 |
|
dimension |
|
|
playerSize_1519_722 |
playerSize_1519_722 |
|
dimension |
|
|
playerSize_1519_754 |
playerSize_1519_754 |
|
dimension |
|
|
playerSize_1536_864 |
playerSize_1536_864 |
|
dimension |
|
|
playerSize_1583_757 |
playerSize_1583_757 |
|
dimension |
|
|
playerSize_1583_789 |
playerSize_1583_789 |
|
dimension |
|
|
playerSize_1600_900 |
playerSize_1600_900 |
|
dimension |
|
|
playerSize_1680_1050 |
playerSize_1680_1050 |
|
dimension |
|
|
playerSize_1707_960 |
playerSize_1707_960 |
|
dimension |
|
|
playerSize_1792_1120 |
playerSize_1792_1120 |
|
dimension |
|
|
playerSize_1903_927 |
playerSize_1903_927 |
|
dimension |
|
|
playerSize_1903_929 |
playerSize_1903_929 |
|
dimension |
|
|
playerSize_1903_937 |
playerSize_1903_937 |
|
dimension |
|
|
playerSize_1903_961 |
playerSize_1903_961 |
|
dimension |
|
|
playerSize_1903_969 |
playerSize_1903_969 |
|
dimension |
|
|
playerSize_1920_1080 |
playerSize_1920_1080 |
|
dimension |
|
|
playerSize_1920_1200 |
playerSize_1920_1200 |
|
dimension |
|
|
playerSize_2048_1152 |
playerSize_2048_1152 |
|
dimension |
|
|
playerSize_2560_1440 |
playerSize_2560_1440 |
|
dimension |
|
|
playerSize_3440_1440 |
playerSize_3440_1440 |
|
dimension |
|
|
playerSize_457_257 |
playerSize_457_257 |
|
dimension |
|
|
playerSize_483_270 |
playerSize_483_270 |
|
dimension |
|
|
playerSize_640_360 |
playerSize_640_360 |
|
dimension |
|
|
playerSize_768_432 |
playerSize_768_432 |
|
dimension |
|
|
playerSize_960_540 |
playerSize_960_540 |
|
dimension |
|
|
playerSize_980_551 |
playerSize_980_551 |
|
dimension |
|
|
playerSize_other |
playerSize_other |
|
dimension |
|
|
Pricing Model |
pricingModel |
|
metric |
|
|
Product Name |
product |
|
dimension |
|
|
Product Id |
productId |
|
dimension |
|
|
Starts |
quartile0 |
|
metric |
|
|
GIVT Starts |
quartile0Filtered |
|
metric |
|
|
In-view at Start Rate |
quartile0Viewability |
|
metric |
|
|
In-view at Start |
quartile0Viewable |
|
metric |
|
|
Audible at Start |
quartile0ViewableAudible |
|
metric |
|
|
In-view at Completion Rate |
quartile100Viewability |
|
metric |
|
|
In-view at Complete |
quartile100Viewable |
|
metric |
|
|
Audible at Complete |
quartile100ViewableAudible |
|
metric |
|
|
25% Complete |
quartile25 |
|
metric |
|
|
GIVT 25% Complete |
quartile25Filtered |
|
metric |
|
|
25% Complete Rate |
quartile25Rate |
|
metric |
|
|
In-view at 25% Complete Rate |
quartile25Viewability |
|
metric |
|
|
In-view at 25% Complete |
quartile25Viewable |
|
metric |
|
|
Audible 25% Complete |
quartile25ViewableAudible |
|
metric |
|
|
50% Complete |
quartile50 |
|
metric |
|
|
GIVT 50% Complete |
quartile50Filtered |
|
metric |
|
|
50% Complete Rate |
quartile50Rate |
|
metric |
|
|
In-view at 50% Complete Rate |
quartile50Viewability |
|
metric |
|
|
In-view at 50% Complete |
quartile50Viewable |
|
metric |
|
|
Audible 50% Complete |
quartile50ViewableAudible |
|
metric |
|
|
75% Complete |
quartile75 |
|
metric |
|
|
GIVT 75% Complete |
quartile75Filtered |
|
metric |
|
|
75% Complete Rate |
quartile75Rate |
|
metric |
|
|
In-view at 75% Complete Rate |
quartile75Viewability |
|
metric |
|
|
In-view at 75% Complete |
quartile75Viewable |
|
metric |
|
|
Audible 75% Complete |
quartile75ViewableAudible |
|
metric |
|
|
Small Player Size Clicks (<400x300 pixels) |
smallPlayerClicks |
|
metric |
|
|
Small Player Size Ads (<400x300 pixels) |
smallPlayerImpressions |
|
metric |
|
|
Small Player Size Ads Rate (<400x300 pixels) |
smallPlayerImpressionsPercent |
|
metric |
|
|
Small Player Size Ads Not Seen (<400x300 pixels) |
smallPlayerNonviewable |
|
metric |
|
|
Small Player Size Ads Seen (<400x300 pixels) |
smallPlayerViewable |
|
metric |
|
|
Media Spend |
spend |
|
metric |
|
|
Media Spend Capped |
spendCapped |
|
metric |
|
|
GIVT Spider/Bot Traffic |
spiderbotimp |
|
metric |
|
|
GIVT Spider/Bot Traffic Rate |
spiderbotimpRate |
|
metric |
|
|
Server Side Ad Insertion (SSAI) Status |
ssai |
|
dimension |
|
|
GIVT Stale Clicks |
staleClicks |
|
metric |
|
|
Start Date |
startDate |
|
metric |
|
|
Tablet Traffic |
tabletimp |
|
metric |
|
|
Tablet Traffic Rate |
tabletimpRate |
|
metric |
|
|
Tag Type |
tagType |
|
dimension |
|
|
Total Time Spent (Seconds) |
totalTimeSpent |
|
metric |
|
|
Traffic Type |
trafficType |
|
dimension |
|
|
Unknown Continuous Play |
unknownContinuousPlay |
|
metric |
|
|
Unknown Continuous Play Rate |
unknownContinuousPlayRate |
|
metric |
|
|
Unknown Duration (Seconds) |
unknownDuration |
|
metric |
|
|
Unknown Play Method Rate |
unknownPlayRate |
|
metric |
|
|
Unknown Player Size Clicks |
unknownPlayerSizeClicks |
|
metric |
|
|
Unknown Player Size Served Ads |
unknownPlayerSizeImpressions |
|
metric |
|
|
Unclassified Traffic |
unknownimp |
|
metric |
|
|
Unclassified Traffic Rate |
unknownimpRate |
|
metric |
|
|
Unmeasurable (for Ads Seen) Completions |
unmeasurableCompletions |
|
metric |
|
|
Unmeasurable (for Ads Seen) |
unmeasurableImpressions |
|
metric |
|
|
vCPM |
vcpm |
|
metric |
|
|
Vendor |
vendor |
|
dimension |
|
|
Vendor ID |
vendorId |
|
metric |
|
|
Rate of Ads Seen |
viewability |
|
metric |
|
|
Ads Seen Completions |
viewableCompletions |
|
metric |
|
|
Ads Seen |
viewableImpressions |
|
metric |
|
|
Total Served Ads Distribution - Ads Seen |
viewableImpressionsRate |
|
metric |
|
|
In-View and Audible Duration (Seconds) |
visibleAudibleDuration |
|
metric |
|
|
VOD Traffic |
vodimp |
|
metric |
|
|
VOD Traffic Rate |
vodimpRate |
|
metric |
|
|
View-through Rate |
vtr |
|
metric |
|
|
Waste |
waste |
|
metric |
|
|
Week |
week |
|
dimension |
|