Google Campaign Manager

The table below gives information about all the data fields that you can import from Google Campaign Manager.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name

Field API name

Data Type

Description

Use in Adverity

Docs

accountId

accountId

Long

metric

Active View: Average Viewable Time (Seconds)

activeViewAverageViewableTimeSecond

float

Active View: Average Viewable Time (Seconds)

metric

activeViewCustomMetricId

activeViewCustomMetricId

string

ID of the active view custom metric

dimension

activeViewCustomMetricMeasurableImpressions

activeViewCustomMetricMeasurableImpressions

long

measurable impressions of active view custom metric

metric

activeViewCustomMetricName

activeViewCustomMetricName

string

Name of the active view custom metric

dimension

activeViewCustomMetricViewableImpressions

activeViewCustomMetricViewableImpressions

long

viewable impressions of active view cutsom metric

metric

activeViewCustomMetricViewableRate

activeViewCustomMetricViewableRate

viewable rate of active view custom metric

metric

Active View: Eligible Impressions

activeViewEligibleImpressions

long

Active View: Eligible Impressions

metric

Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions

activeViewGroupmMeasurableImpressions

long

Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions

metric

Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions

activeViewGroupmTrvMeasurableImpressions

long

Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions

metric

Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions

activeViewGroupmTrvViewableImpressions

long

Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions

metric

Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions

activeViewGroupmViewableImpressions

long

Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions

metric

Active View: Impression Distribution (Not Measurable)

activeViewImpressionDistributionNotMeasurable

long

Active View: Impression Distribution (Not Measurable)

metric

Active View: Impression Distribution (Not Viewable)

activeViewImpressionDistributionNotViewable

long

Active View: Impression Distribution (Not Viewable)

metric

Active View: Impression Distribution (Viewable)

activeViewImpressionDistributionViewable

long

Active View: Impression Distribution (Viewable)

metric

Active View: Impressions Audible and Visible at Completion

activeViewImpressionsAudibleAndVisibleAtCompletion

long

Active View: Impressions Audible and Visible at Completion

metric

Active View: Impressions Visible 10 Seconds

activeViewImpressionsVisible10Seconds

long

Active View: Impressions Visible 10 Seconds

metric

Active View: Measurable Impressions

activeViewMeasurableImpressions

long

Active View: Measurable Impressions

metric

Active View: Not Measurable Impressions

activeViewNotMeasurableImpressions

long

Active View: Not Measurable Impressions

metric

Active View: Not Viewable Impressions

activeViewNotViewableImpressions

long

Active View: Not Viewable Impressions

metric

Active View: % Audible and Visible at Completion

activeViewPercentAudibleAndVisibleAtCompletion

float

active view Audible and visible at completion in percentage

metric

Active View: % Audible and Visible at First Quartile

activeViewPercentAudibleAndVisibleAtFirstQuartile

float

active view Audible and visible at first quartile in percentage

metric

Active View: % Audible and Visible at Midpoint

activeViewPercentAudibleAndVisibleAtMidpoint

float

active view Audible and visible at midpoint in percentage

metric

Active View: % Audible and Visible at Start

activeViewPercentAudibleAndVisibleAtStart

float

active view audible and visible at third quartile in percentage

metric

Active View: % Audible and Visible at Third Quartile

activeViewPercentAudibleAndVisibleAtThirdQuartile

float

active view audible and visible at third quartile in percentage

metric

Active View: % Audible Impressions

activeViewPercentAudibleImpressions

float

active view Audible Impressions in percentage

metric

Active View: % In Background

activeViewPercentBackground

float

active view in background in percentage

metric

Active View: % Full-Screen

activeViewPercentFullscreen

float

active view full screen active view in percentage

metric

Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate

activeViewPercentImpressionsAudibleAndFullyOnscreen

long

Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate

metric

Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate

activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration

long

Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate

metric

Active View: % of Completed Impressions Audible and Visible

activeViewPercentImpressionsAudibleAndVisibleAtCompletion

float

Active View: % Measurable Impressions

metric

Active View: % of First Quartile Impressions Audible and Visible

activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartile

float

Active View: % of Completed Impressions Audible and Visible

metric

Active View: % of Midpoint Impressions Audible and Visible

activeViewPercentImpressionsAudibleAndVisibleAtMidpoint

float

Active View: % of Midpoint Impressions Audible and Visible

metric

Active View: % of Third Quartile Impressions Audible and Visible

activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartile

float

Active View: % of Third Quartile Impressions Audible and Visible

metric

Active View: % of Completed Impressions Visible

activeViewPercentImpressionsVisibleAtCompletion

float

Active View: % of Completed Impressions Visible

metric

Active View: % of First Quartile Impressions Visible

activeViewPercentImpressionsVisibleAtFirstQuartile

float

Active View: % of Completed Impressions Visible

metric

Active View: % of Midpoint Impressions Visible

activeViewPercentImpressionsVisibleAtMidpoint

float

Active View: % of Midpoint Impressions Visible

metric

Active View: % of Third Quartile Impressions Visible

activeViewPercentImpressionsVisibleAtThirdQuartile

float

Active View: % of Third Quartile Impressions Visible

metric

Active View: % Play Time Audible

activeViewPercentPlayTimeAudible

float

active view play time audible in percentage

metric

Active View: % Play Time Audible and Visible

activeViewPercentPlayTimeAudibleAndVisible

float

active view play time audible and visible in percentage

metric

Active View: % Play Time Visible

activeViewPercentPlayTimeVisible

float

active view play tim evisible in percentage

metric

Active View: % Visible 10 Seconds

activeViewPercentVisible10Seconds

float

Active View: % Visible 10 Seconds

metric

Active View: % Visible at Completion

activeViewPercentVisibleAtCompletion

float

Active View: % Visible at Completion

metric

Active View: % Visible at First Quartile

activeViewPercentVisibleAtFirstQuartile

float

Active View: % Visible at First Quartile

metric

Active View: % Visible at Midpoint

activeViewPercentVisibleAtMidpoint

float

Active View: % Visible at Midpoint

metric

Active View: % Visible at Start

activeViewPercentVisibleAtStart

float

Active View: % Visible at Start

metric

Active View: % Visible at Third Quartile

activeViewPercentVisibleAtThirdQuartile

float

Active View: % Visible at Third Quartile

metric

Active View: % Measurable Impressions

activeViewPercentageMeasurableImpressions

float

active view measurable impressions in percentage

metric

Active View: % Viewable Impressions

activeViewPercentageViewableImpressions

float

Active View: % Viewable Impressions

metric

Active View: Viewable Impression Cookie Reach

activeViewViewableImpressionCookieReach

long

Active View: Viewable Impression Cookie Reach

metric

Active View: Viewable Impressions

activeViewViewableImpressions

long

Active View: Viewable Impressions

metric

Activity

activity

string

Name of Activity

dimension

Click-through Conversions

activityClickThroughConversions

long

click-through conversions

metric

Click-through Revenue

activityClickThroughRevenue

long

click-through revenue

metric

Activity Delivery Status

activityDeliveryStatus

long

Delivery Status of the Activity

metric

Activity Group

activityGroup

string

Activity Group

dimension

Activity Group ID

activityGroupId

string

ID of the Activity Group

dimension

Activity ID

activityId

string

ID of the Activity

dimension

Activity Per Click

activityPerClick

long

Activity per click

metric

Activity Per Thousand Impressions

activityPerThousandImpressions

long

activity per thousands impressions

metric

Activity Date/Time

activityTime

string

Activity Date/Time

dimension

View-through Conversions

activityViewThroughConversions

long

view-through conversions

metric

View-through Revenue

activityViewThroughRevenue

long

view through revenue

metric

Ad

ad

string

name of the advertisement

dimension

Ad ID

adId

string

ID of the advertisement

dimension

Ad Status

adStatus

string

Status of the advertisement

dimension

Ad Type

adType

string

type of the advertisement

dimension

Advertiser

advertiser

string

name of the advertiser

dimension

Advertiser Group

advertiserGroup

string

advertiser group

dimension

Advertiser ID

advertiserId

string

ID of the advertiser

dimension

advertiserIdDimensionValue

advertiserIdDimensionValue

String

dimension

App

app

string

Name of the App

dimension

App ID

appId

string

ID of the App

dimension

Asset

asset

string

name of the Asset

dimension

Asset Category

assetCategory

string

Categorization of the Asset

dimension

Asset ID

assetId

string

ID of the Asset

dimension

Asset Orientation

assetOrientation

string

Asset Orientation

dimension

Attributed Event Connection Type

attributedEventConnectionType

string

Connection Type of the Attributed Event

dimension

Attributed Event Environment

attributedEventEnvironment

string

Attributed Event Environment

dimension

Attribution Model

attributionModelConfig

string

dimension

Audience Targeted

audienceTargeted

string

dimension

Audio Companion Clicks

audioCompanionClicks

long

metric

Audio Companion Impressions

audioCompanionImpressions

long

metric

Booked Activities

bookedActivities

long

number of booked activities

metric

Booked Clicks

bookedClicks

long

number of booked clicks

metric

Booked Impressions

bookedImpressions

long

number of booked impressions

metric

Booked Viewable Impressions

bookedViewableImpressions

long

number of booked viewable impressions

metric

Browser/Platform

browserPlatform

string

Browser/Platform

dimension

Campaign

campaign

string

name of the campaign

dimension

Campaign End Date

campaignEndDate

string

End Date of the Campaign

dimension

Campaign External ID

campaignExternalId

string

External ID of the Campaign

dimension

Campaign ID

campaignId

string

ID of the Campaign

dimension

campaignIdDimensionValue

campaignIdDimensionValue

String

dimension

Campaign Start Date

campaignStartDate

string

Start Date of the Campaign

dimension

Channel Mix

channelMix

string

Channel Mix

dimension

City

city

string

Name of the City

dimension

Click Count

clickCount

string

Click ount

dimension

Click Delivery Status

clickDeliveryStatus

long

Delivery Status of the Click

metric

Click Rate

clickRate

long

Rate of the Click

metric

Click-through URL

clickThroughUrl

string

URL

dimension

Clicks

clicks

long

number of clicks

metric

Companion Creative

companionCreative

string

Companion Creative

dimension

Companion Creative ID

companionCreativeId

string

Companion creative ID

dimension

Companion Creative Pixel Size

companionCreativeSize

string

Pixel Size of the Companion Creative

dimension

Connection Type

connectionType

string

Connection Type

dimension

Content Category

contentCategory

string

Category of the content

dimension

Content Classifier

contentClassification

string

content classifier

dimension

Conversion ID

conversionId

long

dimension

Conversion Referrer

conversionReferrer

string

Conversion referrer

dimension

Conversion URL

conversionUrl

string

URL of the Conversion

dimension

Cookie Reach: Average Impression Frequency

cookieReachAverageImpressionFrequency

long

Cookie Reach: Average Impression Frequency

metric

Cookie Reach: Click Reach

cookieReachClickReach

long

Cookie Reach: Click Reach

metric

Cookie Reach: Duplicate Click Reach

cookieReachDuplicateClickReach

long

metric

Cookie Reach: Duplicate Click Reach %

cookieReachDuplicateClickReachPercent

double

metric

Cookie Reach: Duplicate Impression Reach

cookieReachDuplicateImpressionReach

long

metric

Cookie Reach: Duplicate Impression Reach %

cookieReachDuplicateImpressionReachPercent

double

metric

Cookie Reach: Duplicate Total Reach

cookieReachDuplicateTotalReach

long

metric

Cookie Reach: Duplicate Total Reach %

cookieReachDuplicateTotalReachPercent

double

metric

Cookie Reach: Exclusive Click Reach

cookieReachExclusiveClickReach

long

metric

Cookie Reach: Exclusive Click Reach %

cookieReachExclusiveClickReachPercent

double

metric

Cookie Reach: Exclusive Impression Reach

cookieReachExclusiveImpressionReach

long

metric

Cookie Reach: Exclusive Impression Reach %

cookieReachExclusiveImpressionReachPercent

double

metric

Cookie Reach: Exclusive Total Reach

cookieReachExclusiveTotalReach

long

metric

Cookie Reach: Exclusive Total Reach %

cookieReachExclusiveTotalReachPercent

double

metric

Cookie Reach: Impression Reach

cookieReachImpressionReach

long

Cookie Reach: Impression Reach

metric

Cookie Reach: Incremental Click Reach

cookieReachIncrementalClickReach

long

Cookie Reach: Incremental Click Reach

metric

Cookie Reach: Incremental Impression Reach

cookieReachIncrementalImpressionReach

long

Cookie Reach: Incremental Impression Reach

metric

Cookie Reach: Incremental Total Reach

cookieReachIncrementalTotalReach

long

Cookie Reach: Incremental Total Reach

metric

Cookie Reach: Overlap Click Reach

cookieReachOverlapClickReach

long

metric

Cookie Reach: Overlap Click Reach %

cookieReachOverlapClickReachPercent

double

metric

Cookie Reach: Overlap Impression Reach

cookieReachOverlapImpressionReach

long

metric

Cookie Reach: Overlap Impression Reach %

cookieReachOverlapImpressionReachPercent

double

metric

Cookie Reach: Overlap Total Reach

cookieReachOverlapTotalReach

long

metric

Cookie Reach: Overlap Total Reach %

cookieReachOverlapTotalReachPercent

double

metric

Cookie Reach: Total Reach

cookieReachTotalReach

long

Cookie Reach: Total Reach

metric

Cost Per Activity

costPerActivity

float

Cost per activity

metric

Cost Per Click

costPerClick

float

Cost per click

metric

Cost Per Revenue

costPerRevenue

float

Cost per revenue

metric

Country

country

string

name of the countr

dimension

Creative

creative

string

name of Creative

dimension

Creative End Date

creativeEndDate

string

Creative End Date

dimension

Creative Field 1

creativeField1

string

dimension

Creative Field 10

creativeField10

string

dimension

Creative Field 11

creativeField11

string

dimension

Creative Field 12

creativeField12

string

dimension

Creative Field 2

creativeField2

string

dimension

Creative Field 3

creativeField3

string

dimension

Creative Field 4

creativeField4

string

dimension

Creative Field 5

creativeField5

string

dimension

Creative Field 6

creativeField6

string

dimension

Creative Field 7

creativeField7

string

dimension

Creative Field 8

creativeField8

string

dimension

Creative Field 9

creativeField9

string

dimension

Creative Groups 1

creativeGroup1

string

Creative Groups 1

dimension

Creative Groups 2

creativeGroup2

string

Creative Groups 2

dimension

Creative ID

creativeId

string

Creative ID

dimension

Creative Pixel Size

creativeSize

string

Pixel Size of Creative

dimension

Creative Start Date

creativeStartDate

string

Creative Start Date

dimension

Creative Type

creativeType

string

Creative Type

dimension

Creative Version

creativeVersion

string

Creative Version

dimension

Click-through Conversions + Cross-Environment

crossDeviceClickThroughConversionQuantity

long

click-through conversions and cross-environment

metric

Click-through Revenue + Cross-Environment

crossDeviceClickThroughConversionRevenue

long

click-through revenue and cross-environment

metric

Click-through Conversion Events + Cross-Environment

crossDeviceClickThroughConversions

long

click-through conversion events and cross-environment

metric

Total Conversions + Cross-Environment

crossDeviceTotalConversionQuantity

long

total conversions and cross encironment

metric

Total Revenue + Cross-Environment

crossDeviceTotalConversionRevenue

long

total revenue and cross-environment

metric

Total Conversion Events + Cross-Environment

crossDeviceTotalConversions

long

total conversion events and cross encironment

metric

View-through Conversions + Cross-Environment

crossDeviceViewThroughConversionQuantity

long

view-thorugh conversions and cross environment

metric

View-through Revenue + Cross-Environment

crossDeviceViewThroughConversionRevenue

long

view-through revenue and cross environment

metric

View-through Conversion Events + Cross-Environment

crossDeviceViewThroughConversions

long

view-through conversion events and cross environment

metric

Rich Media Custom Event Count

customRichMediaEventCount

string

Rich Media custom event count

dimension

Rich Media Custom Event Path Summary

customRichMediaEventPathSummary

string

rich media custom event path summary

dimension

Date

date

string

Date

dimension

Days Since Attributed Interaction

daysSinceAttributedInteraction

long

dimension

Days Since First Interaction

daysSinceFirstInteraction

long

dimension

Active View: % of Ad Played

dfa:actiewViewPercentAdPlayed

double

metric

Active View: Custom Metric Measurable Impressions

dfa:activeViewCustomMetricMeasurableImpressions

long

metric

Active View: Custom Metric Viewable Impressions

dfa:activeViewCustomMetricViewableImpressions

long

metric

Active View: Custom Metric Viewable Rate

dfa:activeViewCustomMetricViewableRate

double

metric

Advertiser ID

dfa:advertiserId

long

dimension

Begin to Render Eligible Impressions

dfa:beginToRenderEligibleImpressions

long

metric

Begin to Render Impressions

dfa:beginToRenderImpressions

long

metric

Campaign ID

dfa:campaignId

long

dimension

Cookie Unconsented Impressions

dfa:cookieUnconsentedImpressions

long

metric

Dynamic Elemen 1

dfa:feed1

string

dimension

Dynamic Elemen 10

dfa:feed10

string

dimension

Feed 10 Reporting label

dfa:feed10ReportingLabel

string

dimension

Feed 10 Unique ID

dfa:feed10UniqueId

string

dimension

Dynamic Elemen 11

dfa:feed11

string

dimension

Feed 11 Reporting label

dfa:feed11ReportingLabel

string

dimension

Feed 11 Unique ID

dfa:feed11UniqueId

string

dimension

Dynamic Elemen 12

dfa:feed12

string

dimension

Feed 12 Reporting label

dfa:feed12ReportingLabel

string

dimension

Feed 12 Unique ID

dfa:feed12UniqueId

string

dimension

Dynamic Elemen 13

dfa:feed13

string

dimension

Feed 13 Reporting label

dfa:feed13ReportingLabel

string

dimension

Feed 13 Unique ID

dfa:feed13UniqueId

string

dimension

Dynamic Elemen 14

dfa:feed14

string

dimension

Feed 14 Reporting label

dfa:feed14ReportingLabel

string

dimension

Feed 14 Unique ID

dfa:feed14UniqueId

string

dimension

Dynamic Elemen 15

dfa:feed15

string

dimension

Feed 15 Reporting label

dfa:feed15ReportingLabel

string

dimension

Feed 15 Unique ID

dfa:feed15UniqueId

string

dimension

Dynamic Elemen 16

dfa:feed16

string

dimension

Feed 16 Reporting label

dfa:feed16ReportingLabel

string

dimension

Feed 16 Unique ID

dfa:feed16UniqueId

string

dimension

Dynamic Elemen 17

dfa:feed17

string

dimension

Feed 17 Reporting label

dfa:feed17ReportingLabel

string

dimension

Feed 17 Unique ID

dfa:feed17UniqueId

string

dimension

Dynamic Elemen 18

dfa:feed18

string

dimension

Feed 18 Reporting label

dfa:feed18ReportingLabel

string

dimension

Feed 18 Unique ID

dfa:feed18UniqueId

string

dimension

Dynamic Elemen 19

dfa:feed19

string

dimension

Feed 19 Reporting label

dfa:feed19ReportingLabel

string

dimension

Feed 19 Unique ID

dfa:feed19UniqueId

string

dimension

Feed 1 Reporting dimension 1

dfa:feed1ReportingDimension1

string

dimension

Feed 1 Reporting dimension 2

dfa:feed1ReportingDimension2

string

dimension

Feed 1 Reporting dimension 3

dfa:feed1ReportingDimension3

string

dimension

Feed 1 Reporting label

dfa:feed1ReportingLabel

string

dimension

Feed 1 Unique ID

dfa:feed1UniqueId

string

dimension

Dynamic Elemen 2

dfa:feed2

string

dimension

Dynamic Elemen 20

dfa:feed20

string

dimension

Feed 20 Reporting label

dfa:feed20ReportingLabel

string

dimension

Feed 20 Unique ID

dfa:feed20UniqueId

string

dimension

Feed 2 Reporting dimension 1

dfa:feed2ReportingDimension1

string

dimension

Feed 2 Reporting dimension 2

dfa:feed2ReportingDimension2

string

dimension

Feed 2 Reporting dimension 3

dfa:feed2ReportingDimension3

string

dimension

Feed 2 Reporting label

dfa:feed2ReportingLabel

string

dimension

Feed 2 Unique ID

dfa:feed2UniqueId

string

dimension

Dynamic Elemen 3

dfa:feed3

string

dimension

Feed 3 Reporting dimension 1

dfa:feed3ReportingDimension1

string

dimension

Feed 3 Reporting dimension 2

dfa:feed3ReportingDimension2

string

dimension

Feed 3 Reporting dimension 3

dfa:feed3ReportingDimension3

string

dimension

Feed 3 Reporting label

dfa:feed3ReportingLabel

string

dimension

Feed 3 Unique ID

dfa:feed3UniqueId

string

dimension

Dynamic Elemen 4

dfa:feed4

string

dimension

Feed 4 Reporting dimension 1

dfa:feed4ReportingDimension1

string

dimension

Feed 4 Reporting dimension 2

dfa:feed4ReportingDimension2

string

dimension

Feed 4 Reporting dimension 3

dfa:feed4ReportingDimension3

string

dimension

Feed 4 Reporting label

dfa:feed4ReportingLabel

string

dimension

Feed 4 Unique ID

dfa:feed4UniqueId

string

dimension

Dynamic Elemen 5

dfa:feed5

string

dimension

Feed 5 Reporting dimension 1

dfa:feed5ReportingDimension1

string

dimension

Feed 5 Reporting dimension 2

dfa:feed5ReportingDimension2

string

dimension

Feed 5 Reporting dimension 3

dfa:feed5ReportingDimension3

string

dimension

Feed 5 Reporting label

dfa:feed5ReportingLabel

string

dimension

Feed 5 Unique ID

dfa:feed5UniqueId

string

dimension

Dynamic Elemen 6

dfa:feed6

string

dimension

Feed 6 Reporting label

dfa:feed6ReportingLabel

string

dimension

Feed 6 Unique ID

dfa:feed6UniqueId

string

dimension

Dynamic Elemen 7

dfa:feed7

string

dimension

Feed 7 Reporting label

dfa:feed7ReportingLabel

string

dimension

Feed 7 Unique ID

dfa:feed7UniqueId

string

dimension

Dynamic Elemen 8

dfa:feed8

string

dimension

Feed 8 Reporting label

dfa:feed8ReportingLabel

string

dimension

Feed 8 Unique ID

dfa:feed8UniqueId

string

dimension

Dynamic Elemen 9

dfa:feed9

string

dimension

Feed 9 Reporting label

dfa:feed9ReportingLabel

string

dimension

Feed 9 Unique ID

dfa:feed9UniqueId

string

dimension

Provisional Impressions

dfa:provisionalImpressions

long

metric

Site ID (CM360)

dfa:siteId

Long

metric

Other Social Interactions

dfa:socialOtherInteractions

long

metric

Shares (External)

dfa:socialSharesExternal

long

metric

Shares (Internal)

dfa:socialSharesInternal

long

metric

Tracked Ads

dfa:trackedAds

long

metric

Unique Reach: Average Viewable Impression Frequency

dfa:uniqueReachAverageViewableImpressionFrequency

string

metric

Unique Reach: Viewable Impression Reach

dfa:uniqueReachViewableImpressionReach

string

metric

Companion Views

dfa:videoCompanionImpressions

Long

metric

Digital Content Label

digitalContentLabel

string

Digital Content Label

dimension

Designated Market Area (DMA)

dmaRegion

string

Designated Market Area

dimension

Domain

domain

string

Domain name

dimension

Downloaded Impressions

downloadedImpressions

long

Downloaded impressions

metric

DV360 Advertiser

dv360Advertiser

string

dimension

DV360 Advertiser ID

dv360AdvertiserId

long

dimension

DV360 Cost (Account Currency)

dv360Cost

double

DV360 cost (account currency)

metric

DV360 Cost USD

dv360CostUsd

float

DV360 cost in usd

metric

DV360 Cost USD

dv360CostUsd

double

metric

DV360 Creative

dv360Creative

string

dimension

DV360 Creative ID

dv360CreativeId

long

dimension

DV360 Insertion Order

dv360InsertionOrder

string

dimension

DV360 Insertion Order ID

dv360InsertionOrderId

long

dimension

DV360 Line Item

dv360LineItem

string

dimension

DV360 Line Item ID

dv360LineItemId

long

dimension

DV360 Partner

dv360Partner

string

dimension

DV360 Partner ID

dv360PartnerId

long

dimension

DV360 Site

dv360Site

string

dimension

DV360 Site ID

dv360SiteId

long

dimension

Dynamic Element

dynamicElement

string

dimension

Dynamic Element 1

dynamicElement1

string

dimension

Dynamic Element 10

dynamicElement10

string

dimension

Dynamic Element 10 Field 1 Value

dynamicElement10Field1Value

string

Dynamic Element 10 Field 1 Value

dimension

Dynamic Element 10 Field 2 Value

dynamicElement10Field2Value

string

Dynamic Element 10 Field 2 Value

dimension

Dynamic Element 10 Field 3 Value

dynamicElement10Field3Value

string

Dynamic Element 10 Field 3 Value

dimension

Dynamic Element 10 Field 4 Value

dynamicElement10Field4Value

string

Dynamic Element 10 Field 4 Value

dimension

Dynamic Element 10 Field 5 Value

dynamicElement10Field5Value

string

Dynamic Element 10 Field 5 Value

dimension

Dynamic Element 10 Field 6 Value

dynamicElement10Field6Value

string

Dynamic Element 10 Field 6 Value

dimension

Dynamic Element 10 Value Id

dynamicElement10ValueId

string

dimension

Dynamic Element 11

dynamicElement11

string

dimension

Dynamic Element 11 Field 1 Value

dynamicElement11Field1Value

string

Dynamic Element 11 Field 1 Value

dimension

Dynamic Element 11 Field 2 Value

dynamicElement11Field2Value

string

Dynamic Element 11 Field 2 Value

dimension

Dynamic Element 11 Field 3 Value

dynamicElement11Field3Value

string

Dynamic Element 11 Field 3 Value

dimension

Dynamic Element 11 Field 4 Value

dynamicElement11Field4Value

string

Dynamic Element 11 Field 4 Value

dimension

Dynamic Element 11 Field 5 Value

dynamicElement11Field5Value

string

Dynamic Element 11 Field 5 Value

dimension

Dynamic Element 11 Field 6 Value

dynamicElement11Field6Value

string

Dynamic Element 11 Field 6 Value

dimension

Dynamic Element 11 Value Id

dynamicElement11ValueId

string

dimension

Dynamic Element 12

dynamicElement12

string

dimension

Dynamic Element 12 Field 1 Value

dynamicElement12Field1Value

string

Dynamic Element 12 Field 1 Value

dimension

Dynamic Element 12 Field 2 Value

dynamicElement12Field2Value

string

Dynamic Element 12 Field 2 Value

dimension

Dynamic Element 12 Field 3 Value

dynamicElement12Field3Value

string

Dynamic Element 12 Field 3 Value

dimension

Dynamic Element 12 Field 4 Value

dynamicElement12Field4Value

string

Dynamic Element 12 Field 4 Value

dimension

Dynamic Element 12 Field 6 Value

dynamicElement12Field6Value

string

Dynamic Element 12 Field 6 Value

dimension

Dynamic Element 12 Value Id

dynamicElement12ValueId

string

dimension

Dynamic Element 13

dynamicElement13

string

dimension

Dynamic Element 13 Field 1 Value

dynamicElement13Field1Value

string

Dynamic Element 13 Field 1 Value

dimension

Dynamic Element 13 Field 2 Value

dynamicElement13Field2Value

string

Dynamic Element 13 Field 2 Value

dimension

Dynamic Element 13 Field 4 Value

dynamicElement13Field4Value

string

Dynamic Element 13 Field 4 Value

dimension

Dynamic Element 13 Field 5 Value

dynamicElement13Field5Value

string

Dynamic Element 13 Field 5 Value

dimension

Dynamic Element 13 Field 6 Value

dynamicElement13Field6Value

string

Dynamic Element 13 Field 6 Value

dimension

Dynamic Element 13 Value Id

dynamicElement13ValueId

string

dimension

Dynamic Element 14

dynamicElement14

string

dimension

Dynamic Element 14 Field 1 Value

dynamicElement14Field1Value

string

Dynamic Element 14 Field 1 Value

dimension

Dynamic Element 14 Field 2 Value

dynamicElement14Field2Value

string

Dynamic Element 14 Field 2 Value

dimension

Dynamic Element 14 Field 3 Value

dynamicElement14Field3Value

string

Dynamic Element 14 Field 3 Value

dimension

Dynamic Element 14 Field 4 Value

dynamicElement14Field4Value

string

Dynamic Element 14 Field 4 Value

dimension

Dynamic Element 14 Field 5 Value

dynamicElement14Field5Value

string

Dynamic Element 14 Field 5 Value

dimension

Dynamic Element 14 Field 6 Value

dynamicElement14Field6Value

string

Dynamic Element 14 Field 6 Value

dimension

Dynamic Element 14 Value Id

dynamicElement14ValueId

string

dimension

Dynamic Element 15

dynamicElement15

string

dimension

Dynamic Element 15 Field 1 Value

dynamicElement15Field1Value

string

Dynamic Element 15 Field 1 Value

dimension

Dynamic Element 15 Field 2 Value

dynamicElement15Field2Value

string

Dynamic Element 15 Field 2 Value

dimension

Dynamic Element 15 Field 3 Value

dynamicElement15Field3Value

string

Dynamic Element 15 Field 3 Value

dimension

Dynamic Element 15 Field 4 Value

dynamicElement15Field4Value

string

Dynamic Element 15 Field 4 Value

dimension

Dynamic Element 15 Field 5 Value

dynamicElement15Field5Value

string

Dynamic Element 15 Field 5 Value

dimension

Dynamic Element 15 Field 6 Value

dynamicElement15Field6Value

string

Dynamic Element 15 Field 6 Value

dimension

Dynamic Element 15 Value Id

dynamicElement15ValueId

string

dimension

Dynamic Element 16

dynamicElement16

string

dimension

Dynamic Element 16 Field 1 Value

dynamicElement16Field1Value

string

Dynamic Element 16 Field 1 Value

dimension

Dynamic Element 16 Field 2 Value

dynamicElement16Field2Value

string

Dynamic Element 16 Field 2 Value

dimension

Dynamic Element 16 Field 3 Value

dynamicElement16Field3Value

string

Dynamic Element 16 Field 3 Value

dimension

Dynamic Element 16 Field 4 Value

dynamicElement16Field4Value

string

Dynamic Element 16 Field 4 Value

dimension

Dynamic Element 16 Field 5 Value

dynamicElement16Field5Value

string

Dynamic Element 16 Field 5 Value

dimension

Dynamic Element 16 Field 6 Value

dynamicElement16Field6Value

string

Dynamic Element 16 Field 6 Value

dimension

Dynamic Element 16 Value Id

dynamicElement16ValueId

string

dimension

Dynamic Element 17

dynamicElement17

string

dimension

Dynamic Element 17 Field 1 Value

dynamicElement17Field1Value

string

Dynamic Element 17 Field 1 Value

dimension

Dynamic Element 17 Field 2 Value

dynamicElement17Field2Value

string

Dynamic Element 17 Field 2 Value

dimension

Dynamic Element 17 Field 3 Value

dynamicElement17Field3Value

string

Dynamic Element 17 Field 3 Value

dimension

Dynamic Element 17 Field 4 Value

dynamicElement17Field4Value

string

Dynamic Element 17 Field 4 Value

dimension

Dynamic Element 17 Field 5 Value

dynamicElement17Field5Value

string

Dynamic Element 17 Field 5 Value

dimension

Dynamic Element 17 Field 6 Value

dynamicElement17Field6Value

string

Dynamic Element 17 Field 6 Value

dimension

Dynamic Element 17 Value Id

dynamicElement17ValueId

string

dimension

Dynamic Element 18

dynamicElement18

string

dimension

Dynamic Element 18 Field 1 Value

dynamicElement18Field1Value

string

Dynamic Element 18 Field 1 Value

dimension

Dynamic Element 18 Field 2 Value

dynamicElement18Field2Value

string

Dynamic Element 18 Field 2 Value

dimension

Dynamic Element 18 Field 3 Value

dynamicElement18Field3Value

string

Dynamic Element 18 Field 3 Value

dimension

Dynamic Element 18 Field 4 Value

dynamicElement18Field4Value

string

Dynamic Element 18 Field 4 Value

dimension

Dynamic Element 18 Field 5 Value

dynamicElement18Field5Value

string

Dynamic Element 18 Field 5 Value

dimension

Dynamic Element 18 Field 6 Value

dynamicElement18Field6Value

string

Dynamic Element 18 Field 6 Value

dimension

Dynamic Element 18 Value Id

dynamicElement18ValueId

string

dimension

Dynamic Element 19

dynamicElement19

string

dimension

Dynamic Element 19 Field 1 Value

dynamicElement19Field1Value

string

Dynamic Element 19 Field 1 Value

dimension

Dynamic Element 19 Field 2 Value

dynamicElement19Field2Value

string

Dynamic Element 19 Field 2 Value

dimension

Dynamic Element 19 Field 3 Value

dynamicElement19Field3Value

string

Dynamic Element 19 Field 3 Value

dimension

Dynamic Element 19 Field 4 Value

dynamicElement19Field4Value

string

Dynamic Element 19 Field 4 Value

dimension

Dynamic Element 19 Field 5 Value

dynamicElement19Field5Value

string

Dynamic Element 19 Field 5 Value

dimension

Dynamic Element 19 Field 6 Value

dynamicElement19Field6Value

string

Dynamic Element 19 Field 6 Value

dimension

Dynamic Element 19 Value Id

dynamicElement19ValueId

string

dimension

Dynamic Element 1 Field 1 Value

dynamicElement1Field1Value

string

Dynamic Element 1 Field 1 Value

dimension

Dynamic Element 1 Field 2 Value

dynamicElement1Field2Value

string

Dynamic Element 1 Field 2 Value

dimension

Dynamic Element 1 Field 3 Value

dynamicElement1Field3Value

string

Dynamic Element 1 Field 3 Value

dimension

Dynamic Element 1 Field 4 Value

dynamicElement1Field4Value

string

Dynamic Element 1 Field 4 Value

dimension

Dynamic Element 1 Field 5 Value

dynamicElement1Field5Value

string

Dynamic Element 1 Field 5 Value

dimension

Dynamic Element 1 Field 6 Value

dynamicElement1Field6Value

string

Dynamic Element 1 Field 6 Value

dimension

Dynamic Element 1 Field Value 1

dynamicElement1FieldValue1

string

dimension

Dynamic Element 1 Field Value 2

dynamicElement1FieldValue2

string

dimension

Dynamic Element 1 Field Value 3

dynamicElement1FieldValue3

string

dimension

Dynamic Element 1 Value

dynamicElement1Value

string

dimension

Dynamic Element 1 Value Id

dynamicElement1ValueId

string

dimension

Dynamic Element 2

dynamicElement2

string

dimension

Dynamic Element 20

dynamicElement20

string

dimension

Dynamic Element 20 Field 1 Value

dynamicElement20Field1Value

string

Dynamic Element 20 Field 1 Value

dimension

Dynamic Element 20 Field 2 Value

dynamicElement20Field2Value

string

Dynamic Element 20 Field 2 Value

dimension

Dynamic Element 20 Field 3 Value

dynamicElement20Field3Value

string

Dynamic Element 20 Field 3 Value

dimension

Dynamic Element 20 Field 4 Value

dynamicElement20Field4Value

string

Dynamic Element 20 Field 4 Value

dimension

Dynamic Element 20 Field 5 Value

dynamicElement20Field5Value

string

Dynamic Element 20 Field 5 Value

dimension

Dynamic Element 20 Field 6 Value

dynamicElement20Field6Value

string

Dynamic Element 20 Field 6 Value

dimension

Dynamic Element 20 Value Id

dynamicElement20ValueId

string

dimension

Dynamic Element 2 Field 1 Value

dynamicElement2Field1Value

string

Dynamic Element 2 Field 1 Value

dimension

Dynamic Element 2 Field 2 Value

dynamicElement2Field2Value

string

Dynamic Element 2 Field 2 Value

dimension

Dynamic Element 2 Field 3 Value

dynamicElement2Field3Value

string

Dynamic Element 2 Field 3 Value

dimension

Dynamic Element 2 Field 4 Value

dynamicElement2Field4Value

string

Dynamic Element 2 Field 4 Value

dimension

Dynamic Element 2 Field 5 Value

dynamicElement2Field5Value

string

Dynamic Element 2 Field 5 Value

dimension

Dynamic Element 2 Field 6 Value

dynamicElement2Field6Value

string

Dynamic Element 2 Field 6 Value

dimension

Dynamic Element 2 Field Value 1

dynamicElement2FieldValue1

string

dimension

Dynamic Element 2 Field Value 2

dynamicElement2FieldValue2

string

dimension

Dynamic Element 2 Field Value 3

dynamicElement2FieldValue3

string

dimension

Dynamic Element 2 Value

dynamicElement2Value

string

dimension

Dynamic Element 2 Value Id

dynamicElement2ValueId

string

dimension

Dynamic Element 3

dynamicElement3

string

dimension

Dynamic Element 3 Field 1 Value

dynamicElement3Field1Value

string

Dynamic Element 3 Field 1 Value

dimension

Dynamic Element 3 Field 2 Value

dynamicElement3Field2Value

string

Dynamic Element 3 Field 2 Value

dimension

Dynamic Element 3 Field 3 Value

dynamicElement3Field3Value

string

Dynamic Element 3 Field 3 Value

dimension

Dynamic Element 3 Field 4 Value

dynamicElement3Field4Value

string

Dynamic Element 3 Field 4 Value

dimension

Dynamic Element 3 Field 5 Value

dynamicElement3Field5Value

string

Dynamic Element 3 Field 5 Value

dimension

Dynamic Element 3 Field 6 Value

dynamicElement3Field6Value

string

Dynamic Element 3 Field 6 Value

dimension

Dynamic Element 3 Field Value 1

dynamicElement3FieldValue1

string

dimension

Dynamic Element 3 Field Value 2

dynamicElement3FieldValue2

string

dimension

Dynamic Element 3 Field Value 3

dynamicElement3FieldValue3

string

dimension

Dynamic Element 3 Value

dynamicElement3Value

string

dimension

Dynamic Element 3 Value Id

dynamicElement3ValueId

string

dimension

Dynamic Element 4

dynamicElement4

string

dimension

Dynamic Element 4 Field 1 Value

dynamicElement4Field1Value

string

Dynamic Element 4 Field 1 Value

dimension

Dynamic Element 4 Field 2 Value

dynamicElement4Field2Value

string

Dynamic Element 4 Field 2 Value

dimension

Dynamic Element 4 Field 3 Value

dynamicElement4Field3Value

string

Dynamic Element 4 Field 3 Value

dimension

Dynamic Element 4 Field 4 Value

dynamicElement4Field4Value

string

Dynamic Element 4 Field 4 Value

dimension

Dynamic Element 4 Field 5 Value

dynamicElement4Field5Value

string

Dynamic Element 4 Field 5 Value

dimension

Dynamic Element 4 Field 6 Value

dynamicElement4Field6Value

string

Dynamic Element 4 Field 6 Value

dimension

Dynamic Element 4 Field Value 1

dynamicElement4FieldValue1

string

dimension

Dynamic Element 4 Field Value 2

dynamicElement4FieldValue2

string

dimension

Dynamic Element 4 Field Value 3

dynamicElement4FieldValue3

string

dimension

Dynamic Element 4 Value

dynamicElement4Value

string

dimension

Dynamic Element 4 Value Id

dynamicElement4ValueId

string

dimension

Dynamic Element 5

dynamicElement5

string

dimension

Dynamic Element 5 Field 1 Value

dynamicElement5Field1Value

string

Dynamic Element 5 Field 1 Value

dimension

Dynamic Element 5 Field 2 Value

dynamicElement5Field2Value

string

Dynamic Element 5 Field 2 Value

dimension

Dynamic Element 5 Field 3 Value

dynamicElement5Field3Value

string

Dynamic Element 5 Field 3 Value

dimension

Dynamic Element 5 Field 4 Value

dynamicElement5Field4Value

string

Dynamic Element 5 Field 4 Value

dimension

Dynamic Element 5 Field 5 Value

dynamicElement5Field5Value

string

Dynamic Element 5 Field 5 Value

dimension

Dynamic Element 5 Field 6 Value

dynamicElement5Field6Value

string

Dynamic Element 5 Field 6 Value

dimension

Dynamic Element 5 Field Value 1

dynamicElement5FieldValue1

string

dimension

Dynamic Element 5 Field Value 2

dynamicElement5FieldValue2

string

dimension

Dynamic Element 5 Field Value 3

dynamicElement5FieldValue3

string

dimension

Dynamic Element 5 Value

dynamicElement5Value

string

dimension

Dynamic Element 5 Value Id

dynamicElement5ValueId

string

dimension

Dynamic Element 6

dynamicElement6

string

dimension

Dynamic Element 6 Field 1 Value

dynamicElement6Field1Value

string

Dynamic Element 6 Field 1 Value

dimension

Dynamic Element 6 Field 2 Value

dynamicElement6Field2Value

string

Dynamic Element 6 Field 2 Value

dimension

Dynamic Element 6 Field 3 Value

dynamicElement6Field3Value

string

Dynamic Element 6 Field 3 Value

dimension

Dynamic Element 6 Field 4 Value

dynamicElement6Field4Value

string

Dynamic Element 6 Field 4 Value

dimension

Dynamic Element 6 Field 5 Value

dynamicElement6Field5Value

string

Dynamic Element 6 Field 5 Value

dimension

Dynamic Element 6 Field 6 Value

dynamicElement6Field6Value

string

Dynamic Element 6 Field 6 Value

dimension

Dynamic Element 6 Value Id

dynamicElement6ValueId

string

dimension

Dynamic Element 7

dynamicElement7

string

dimension

Dynamic Element 7 Field 1 Value

dynamicElement7Field1Value

string

Dynamic Element 7 Field 1 Value

dimension

Dynamic Element 7 Field 2 Value

dynamicElement7Field2Value

string

Dynamic Element 7 Field 2 Value

dimension

Dynamic Element 7 Field 3 Value

dynamicElement7Field3Value

string

Dynamic Element 7 Field 3 Value

dimension

Dynamic Element 7 Field 4 Value

dynamicElement7Field4Value

string

Dynamic Element 7 Field 4 Value

dimension

Dynamic Element 7 Field 5 Value

dynamicElement7Field5Value

string

Dynamic Element 7 Field 5 Value

dimension

Dynamic Element 7 Field 6 Value

dynamicElement7Field6Value

string

Dynamic Element 7 Field 6 Value

dimension

Dynamic Element 7 Value Id

dynamicElement7ValueId

string

dimension

Dynamic Element 8

dynamicElement8

string

dimension

Dynamic Element 8 Field 1 Value

dynamicElement8Field1Value

string

Dynamic Element 8 Field 1 Value

dimension

Dynamic Element 8 Field 2 Value

dynamicElement8Field2Value

string

Dynamic Element 8 Field 2 Value

dimension

Dynamic Element 8 Field 3 Value

dynamicElement8Field3Value

string

Dynamic Element 8 Field 3 Value

dimension

Dynamic Element 8 Field 4 Value

dynamicElement8Field4Value

string

Dynamic Element 8 Field 4 Value

dimension

Dynamic Element 8 Field 5 Value

dynamicElement8Field5Value

string

Dynamic Element 8 Field 5 Value

dimension

Dynamic Element 8 Field 6 Value

dynamicElement8Field6Value

string

Dynamic Element 8 Field 6 Value

dimension

Dynamic Element 8 Value Id

dynamicElement8ValueId

string

dimension

Dynamic Element 9

dynamicElement9

string

dimension

Dynamic Element 9 Field 1 Value

dynamicElement9Field1Value

string

Dynamic Element 9 Field 1 Value

dimension

Dynamic Element 9 Field 2 Value

dynamicElement9Field2Value

string

Dynamic Element 9 Field 2 Value

dimension

Dynamic Element 9 Field 3 Value

dynamicElement9Field3Value

string

Dynamic Element 9 Field 3 Value

dimension

Dynamic Element 9 Field 4 Value

dynamicElement9Field4Value

string

Dynamic Element 9 Field 4 Value

dimension

Dynamic Element 9 Field 5 Value

dynamicElement9Field5Value

string

Dynamic Element 9 Field 5 Value

dimension

Dynamic Element 9 Field 6 Value

dynamicElement9Field6Value

string

Dynamic Element 9 Field 6 Value

dimension

Dynamic Element 9 Value Id

dynamicElement9ValueId

string

dimension

Dynamic Element Click Rate

dynamicElementClickRate

double

metric

Dynamic Element Click-through Conversions

dynamicElementClickThroughConversions

long

metric

Dynamic Element Clicks

dynamicElementClicks

long

metric

Dynamic Element Impressions

dynamicElementImpressions

long

metric

Dynamic Element Total Conversions

dynamicElementTotalConversions

long

metric

Dynamic Element Value

dynamicElementValue

string

dimension

Dynamic Element Value Id

dynamicElementValueId

string

dimension

Dynamic Element View-through Conversions

dynamicElementViewThroughConversions

long

metric

Dynamic Field Value 1

dynamicFieldValue1

string

dimension

Dynamic Field Value 2

dynamicFieldValue2

string

dimension

Dynamic Field Value 3

dynamicFieldValue3

string

dimension

Dynamic Field Value 4

dynamicFieldValue4

string

dimension

Dynamic Field Value 5

dynamicFieldValue5

string

dimension

Dynamic Field Value 6

dynamicFieldValue6

string

dimension

Dynamic Profile

dynamicProfile

string

Dynamic Profile

dimension

Dynamic Profile Id

dynamicProfileId

string

Dynamic Profile Id

dimension

Effective CPM

effectiveCpm

float

effective cpm

metric

Environment

environment

string

Environment

dimension

Attributed Event Platform Type

eventPlatformType

string

Platform Type of the Attributed Event

dimension

Exit URL

exitUrl

string

Exit URL

dimension

feed1

feed1

string

feed1

dimension

feed10

feed10

string

feed10

dimension

feed10ReportingLabel

feed10ReportingLabel

string

feed10 reporting label

dimension

feed10UniqueId

feed10UniqueId

string

feed10 unique ID

dimension

feed11

feed11

string

feed11

dimension

feed11ReportingLabel

feed11ReportingLabel

string

feed11 reporting label

dimension

feed11UniqueId

feed11UniqueId

string

feed11 uniqueID

dimension

feed12

feed12

string

feed12

dimension

feed12ReportingLabel

feed12ReportingLabel

string

feed12 reporting label

dimension

feed12UniqueId

feed12UniqueId

string

feed12 unique ID

dimension

feed13

feed13

string

feed13

dimension

feed13ReportingLabel

feed13ReportingLabel

string

feed13Reporting label

dimension

feed13UniqueId

feed13UniqueId

string

feed13 unique ID

dimension

feed14

feed14

string

feed14

dimension

feed14ReportingLabel

feed14ReportingLabel

string

feed14Reporting label

dimension

feed14UniqueId

feed14UniqueId

string

feed14 unique ID

dimension

feed15

feed15

string

feed15

dimension

feed15ReportingLabel

feed15ReportingLabel

string

feed15 reporting label

dimension

feed15UniqueId

feed15UniqueId

string

feed15 unique id

dimension

feed16

feed16

string

feed16

dimension

feed16ReportingLabel

feed16ReportingLabel

string

feed16 reporting label

dimension

feed16UniqueId

feed16UniqueId

string

feed16 unique id

dimension

feed17

feed17

string

feed17

dimension

feed17ReportingLabel

feed17ReportingLabel

string

feed17 reporting label

dimension

feed17UniqueId

feed17UniqueId

string

feed17 unique ID

dimension

feed18

feed18

string

feed18

dimension

feed18ReportingLabel

feed18ReportingLabel

string

feed18 Reporting Label

dimension

feed18UniqueId

feed18UniqueId

string

feed18 Unique ID

dimension

feed19

feed19

string

feed19

dimension

feed19ReportingLabel

feed19ReportingLabel

string

feed19 Reporting Label

dimension

feed19UniqueId

feed19UniqueId

string

feed19 Unique ID

dimension

feed1ReportingDimension1

feed1ReportingDimension1

string

feed1 reporting dimension1

dimension

feed1ReportingDimension2

feed1ReportingDimension2

string

feed1 reporting dimension2

dimension

feed1ReportingDimension3

feed1ReportingDimension3

string

feed1 reporting dimension3

dimension

feed1ReportingLabel

feed1ReportingLabel

string

feed1 Reporting Label

dimension

feed1UniqueId

feed1UniqueId

string

feed1 Unique ID

dimension

feed2

feed2

string

feed2

dimension

feed20

feed20

string

feed20

dimension

feed20ReportingLabel

feed20ReportingLabel

string

feed20 Reporting Label

dimension

feed20UniqueId

feed20UniqueId

string

feed20 unique id

dimension

feed2ReportingDimension1

feed2ReportingDimension1

string

feed2 reporting dimension1

dimension

feed2ReportingDimension2

feed2ReportingDimension2

string

feed2 reporting dimension2

dimension

feed2ReportingDimension3

feed2ReportingDimension3

string

feed2 reporting dimension3

dimension

feed2ReportingLabel

feed2ReportingLabel

string

feed2 reporting label

dimension

feed2UniqueId

feed2UniqueId

string

feed2 unique ID

dimension

feed3

feed3

string

feed3

dimension

feed3ReportingDimension1

feed3ReportingDimension1

string

feed3 reporting dimension1

dimension

feed3ReportingDimension2

feed3ReportingDimension2

string

feed3 reporting dimension2

dimension

feed3ReportingDimension3

feed3ReportingDimension3

string

feed3 reporting dimension3

dimension

feed3ReportingLabel

feed3ReportingLabel

string

feed3 reporting label

dimension

feed3UniqueId

feed3UniqueId

string

feed3 unique id

dimension

feed4

feed4

string

feed4

dimension

feed4ReportingDimension1

feed4ReportingDimension1

string

feed4 reporting dimension1

dimension

feed4ReportingDimension2

feed4ReportingDimension2

string

feed4 reporting dimension2

dimension

feed4ReportingDimension3

feed4ReportingDimension3

string

feed4 reporting dimension3

dimension

feed4ReportingLabel

feed4ReportingLabel

string

feed4 reporting label

dimension

feed4UniqueId

feed4UniqueId

string

feed4 unique id

dimension

feed5

feed5

string

feed5

dimension

feed5ReportingDimension1

feed5ReportingDimension1

string

feed5 reporting dimension1

dimension

feed5ReportingDimension2

feed5ReportingDimension2

string

feed5 reporting dimension2

dimension

feed5ReportingDimension3

feed5ReportingDimension3

string

feed5 reporting dimension3

dimension

feed5ReportingLabel

feed5ReportingLabel

string

feed5 reporting label

dimension

feed5UniqueId

feed5UniqueId

string

feed5 unique id

dimension

feed6

feed6

string

feed6

dimension

feed6ReportingLabel

feed6ReportingLabel

string

feed6reporting label

dimension

feed6UniqueId

feed6UniqueId

string

feed6 unique id

dimension

feed7

feed7

string

feed7

dimension

feed7ReportingLabel

feed7ReportingLabel

string

feed7 reporting label

dimension

feed7UniqueId

feed7UniqueId

string

feed7 unique id

dimension

feed8

feed8

string

feed8

dimension

feed8ReportingLabel

feed8ReportingLabel

string

feed8 reporting label

dimension

feed8UniqueId

feed8UniqueId

string

feed8 unique id

dimension

feed9

feed9

string

feed9

dimension

feed9ReportingLabel

feed9ReportingLabel

string

feed9 reporting label

dimension

feed9UniqueId

feed9UniqueId

string

feed9 unique id

dimension

Flight Booked Cost

flightBookedCost

string

Cost of Booked Flight

dimension

Flight Booked Rate

flightBookedRate

string

Rate of Booked Flight

dimension

Flight Booked Units

flightBookedUnits

string

Flight Booked Units

dimension

Flight End Date

flightEndDate

string

Flight End Date

dimension

Flight Start Date

flightStartDate

string

Flight Start Date

dimension

Floodlight Attributed Interaction

floodlightAttributedInteraction

string

dimension

Floodlight Attribution Type

floodlightAttributionType

string

Floodlight attribution type

dimension

Floodlight Configuration

floodlightConfigId

string

Floodlight Configuration

dimension

Floodlight Impressions

floodlightImpressions

long

metric

Floodlight Variable 1

floodlightVariableDimension1

string

dimension

Floodlight Variable 10

floodlightVariableDimension10

string

dimension

Floodlight Variable 100

floodlightVariableDimension100

string

dimension

Floodlight Variable 11

floodlightVariableDimension11

string

dimension

Floodlight Variable 12

floodlightVariableDimension12

string

dimension

Floodlight Variable 13

floodlightVariableDimension13

string

dimension

Floodlight Variable 14

floodlightVariableDimension14

string

dimension

Floodlight Variable 15

floodlightVariableDimension15

string

dimension

Floodlight Variable 16

floodlightVariableDimension16

string

dimension

Floodlight Variable 17

floodlightVariableDimension17

string

dimension

Floodlight Variable 18

floodlightVariableDimension18

string

dimension

Floodlight Variable 19

floodlightVariableDimension19

string

dimension

Floodlight Variable 2

floodlightVariableDimension2

string

dimension

Floodlight Variable 20

floodlightVariableDimension20

string

dimension

Floodlight Variable 21

floodlightVariableDimension21

string

dimension

Floodlight Variable 22

floodlightVariableDimension22

string

dimension

Floodlight Variable 23

floodlightVariableDimension23

string

dimension

Floodlight Variable 24

floodlightVariableDimension24

string

dimension

Floodlight Variable 25

floodlightVariableDimension25

string

dimension

Floodlight Variable 26

floodlightVariableDimension26

string

dimension

Floodlight Variable 27

floodlightVariableDimension27

string

dimension

Floodlight Variable 28

floodlightVariableDimension28

string

dimension

Floodlight Variable 29

floodlightVariableDimension29

string

dimension

Floodlight Variable 3

floodlightVariableDimension3

string

dimension

Floodlight Variable 30

floodlightVariableDimension30

string

dimension

Floodlight Variable 31

floodlightVariableDimension31

string

dimension

Floodlight Variable 32

floodlightVariableDimension32

string

dimension

Floodlight Variable 33

floodlightVariableDimension33

string

dimension

Floodlight Variable 34

floodlightVariableDimension34

string

dimension

Floodlight Variable 35

floodlightVariableDimension35

string

dimension

Floodlight Variable 36

floodlightVariableDimension36

string

dimension

Floodlight Variable 37

floodlightVariableDimension37

string

dimension

Floodlight Variable 38

floodlightVariableDimension38

string

dimension

Floodlight Variable 39

floodlightVariableDimension39

string

dimension

Floodlight Variable 4

floodlightVariableDimension4

string

dimension

Floodlight Variable 40

floodlightVariableDimension40

string

dimension

Floodlight Variable 41

floodlightVariableDimension41

string

dimension

Floodlight Variable 42

floodlightVariableDimension42

string

dimension

Floodlight Variable 43

floodlightVariableDimension43

string

dimension

Floodlight Variable 44

floodlightVariableDimension44

string

dimension

Floodlight Variable 45

floodlightVariableDimension45

string

dimension

Floodlight Variable 46

floodlightVariableDimension46

string

dimension

Floodlight Variable 47

floodlightVariableDimension47

string

dimension

Floodlight Variable 48

floodlightVariableDimension48

string

dimension

Floodlight Variable 49

floodlightVariableDimension49

string

dimension

Floodlight Variable 5

floodlightVariableDimension5

string

dimension

Floodlight Variable 50

floodlightVariableDimension50

string

dimension

Floodlight Variable 51

floodlightVariableDimension51

string

dimension

Floodlight Variable 52

floodlightVariableDimension52

string

dimension

Floodlight Variable 53

floodlightVariableDimension53

string

dimension

Floodlight Variable 54

floodlightVariableDimension54

string

dimension

Floodlight Variable 55

floodlightVariableDimension55

string

dimension

Floodlight Variable 56

floodlightVariableDimension56

string

dimension

Floodlight Variable 57

floodlightVariableDimension57

string

dimension

Floodlight Variable 58

floodlightVariableDimension58

string

dimension

Floodlight Variable 59

floodlightVariableDimension59

string

dimension

Floodlight Variable 6

floodlightVariableDimension6

string

dimension

Floodlight Variable 60

floodlightVariableDimension60

string

dimension

Floodlight Variable 61

floodlightVariableDimension61

string

dimension

Floodlight Variable 62

floodlightVariableDimension62

string

dimension

Floodlight Variable 63

floodlightVariableDimension63

string

dimension

Floodlight Variable 64

floodlightVariableDimension64

string

dimension

Floodlight Variable 65

floodlightVariableDimension65

string

dimension

Floodlight Variable 66

floodlightVariableDimension66

string

dimension

Floodlight Variable 67

floodlightVariableDimension67

string

dimension

Floodlight Variable 68

floodlightVariableDimension68

string

dimension

Floodlight Variable 69

floodlightVariableDimension69

string

dimension

Floodlight Variable 7

floodlightVariableDimension7

string

dimension

Floodlight Variable 70

floodlightVariableDimension70

string

dimension

Floodlight Variable 71

floodlightVariableDimension71

string

dimension

Floodlight Variable 72

floodlightVariableDimension72

string

dimension

Floodlight Variable 73

floodlightVariableDimension73

string

dimension

Floodlight Variable 74

floodlightVariableDimension74

string

dimension

Floodlight Variable 75

floodlightVariableDimension75

string

dimension

Floodlight Variable 76

floodlightVariableDimension76

string

dimension

Floodlight Variable 77

floodlightVariableDimension77

string

dimension

Floodlight Variable 78

floodlightVariableDimension78

string

dimension

Floodlight Variable 79

floodlightVariableDimension79

string

dimension

Floodlight Variable 8

floodlightVariableDimension8

string

dimension

Floodlight Variable 80

floodlightVariableDimension80

string

dimension

Floodlight Variable 81

floodlightVariableDimension81

string

dimension

Floodlight Variable 82

floodlightVariableDimension82

string

dimension

Floodlight Variable 83

floodlightVariableDimension83

string

dimension

Floodlight Variable 84

floodlightVariableDimension84

string

dimension

Floodlight Variable 85

floodlightVariableDimension85

string

dimension

Floodlight Variable 86

floodlightVariableDimension86

string

dimension

Floodlight Variable 87

floodlightVariableDimension87

string

dimension

Floodlight Variable 88

floodlightVariableDimension88

string

dimension

Floodlight Variable 89

floodlightVariableDimension89

string

dimension

Floodlight Variable 9

floodlightVariableDimension9

string

dimension

Floodlight Variable 90

floodlightVariableDimension90

string

dimension

Floodlight Variable 91

floodlightVariableDimension91

string

dimension

Floodlight Variable 92

floodlightVariableDimension92

string

dimension

Floodlight Variable 93

floodlightVariableDimension93

string

dimension

Floodlight Variable 94

floodlightVariableDimension94

string

dimension

Floodlight Variable 95

floodlightVariableDimension95

string

dimension

Floodlight Variable 96

floodlightVariableDimension96

string

dimension

Floodlight Variable 97

floodlightVariableDimension97

string

dimension

Floodlight Variable 98

floodlightVariableDimension98

string

dimension

Floodlight Variable 99

floodlightVariableDimension99

string

dimension

Floodlight Variable 1

floodlightVariableMetric1

double

metric

Floodlight Variable 10

floodlightVariableMetric10

double

metric

floodlight variable 100

floodlightVariableMetric100

double

metric

Floodlight Variable 11

floodlightVariableMetric11

double

metric

Floodlight Variable 12

floodlightVariableMetric12

double

metric

Floodlight Variable 13

floodlightVariableMetric13

double

metric

Floodlight Variable 14

floodlightVariableMetric14

double

metric

Floodlight Variable 15

floodlightVariableMetric15

double

metric

Floodlight Variable 16

floodlightVariableMetric16

double

metric

Floodlight Variable 17

floodlightVariableMetric17

double

metric

Floodlight Variable 18

floodlightVariableMetric18

double

metric

Floodlight Variable 19

floodlightVariableMetric19

double

metric

Floodlight Variable 2

floodlightVariableMetric2

double

metric

Floodlight Variable 20

floodlightVariableMetric20

double

metric

floodlight variable 21

floodlightVariableMetric21

double

metric

floodlight variable 22

floodlightVariableMetric22

double

metric

floodlight variable 23

floodlightVariableMetric23

double

metric

floodlight variable 24

floodlightVariableMetric24

double

metric

floodlight variable 25

floodlightVariableMetric25

double

metric

floodlight variable 26

floodlightVariableMetric26

double

metric

floodlight variable 27

floodlightVariableMetric27

double

metric

floodlight variable 28

floodlightVariableMetric28

double

metric

floodlight variable 29

floodlightVariableMetric29

double

metric

Floodlight Variable 3

floodlightVariableMetric3

double

metric

floodlight variable 30

floodlightVariableMetric30

double

metric

floodlight variable 31

floodlightVariableMetric31

double

metric

floodlight variable 32

floodlightVariableMetric32

double

metric

floodlight variable 33

floodlightVariableMetric33

double

metric

floodlight variable 34

floodlightVariableMetric34

double

metric

floodlight variable 35

floodlightVariableMetric35

double

metric

floodlight variable 36

floodlightVariableMetric36

double

metric

floodlight variable 37

floodlightVariableMetric37

double

metric

floodlight variable 38

floodlightVariableMetric38

double

metric

floodlight variable 39

floodlightVariableMetric39

double

metric

Floodlight Variable 4

floodlightVariableMetric4

double

metric

floodlight variable 40

floodlightVariableMetric40

double

metric

floodlight variable 41

floodlightVariableMetric41

double

metric

floodlight variable 42

floodlightVariableMetric42

double

metric

floodlight variable 43

floodlightVariableMetric43

double

metric

floodlight variable 44

floodlightVariableMetric44

double

metric

floodlight variable 45

floodlightVariableMetric45

double

metric

floodlight variable 46

floodlightVariableMetric46

double

metric

floodlight variable 47

floodlightVariableMetric47

double

metric

floodlight variable 48

floodlightVariableMetric48

double

metric

floodlight variable 49

floodlightVariableMetric49

double

metric

Floodlight Variable 5

floodlightVariableMetric5

double

metric

floodlight variable 50

floodlightVariableMetric50

double

metric

floodlight variable 51

floodlightVariableMetric51

double

metric

floodlight variable 52

floodlightVariableMetric52

double

metric

floodlight variable 53

floodlightVariableMetric53

double

metric

floodlight variable 54

floodlightVariableMetric54

double

metric

floodlight variable 55

floodlightVariableMetric55

double

metric

floodlight variable 56

floodlightVariableMetric56

double

metric

floodlight variable 57

floodlightVariableMetric57

double

metric

floodlight variable 58

floodlightVariableMetric58

double

metric

floodlight variable 59

floodlightVariableMetric59

double

metric

Floodlight Variable 6

floodlightVariableMetric6

double

metric

floodlight variable 60

floodlightVariableMetric60

double

metric

floodlight variable 61

floodlightVariableMetric61

double

metric

floodlight variable 62

floodlightVariableMetric62

double

metric

floodlight variable 63

floodlightVariableMetric63

double

metric

floodlight variable 64

floodlightVariableMetric64

double

metric

floodlight variable 65

floodlightVariableMetric65

double

metric

floodlight variable 66

floodlightVariableMetric66

double

metric

floodlight variable 67

floodlightVariableMetric67

double

metric

floodlight variable 68

floodlightVariableMetric68

double

metric

floodlight variable 69

floodlightVariableMetric69

double

metric

Floodlight Variable 7

floodlightVariableMetric7

double

metric

floodlight variable 70

floodlightVariableMetric70

double

metric

floodlight variable 71

floodlightVariableMetric71

double

metric

floodlight variable 72

floodlightVariableMetric72

double

metric

floodlight variable 73

floodlightVariableMetric73

double

metric

floodlight variable 74

floodlightVariableMetric74

double

metric

floodlight variable 75

floodlightVariableMetric75

double

metric

floodlight variable 76

floodlightVariableMetric76

double

metric

floodlight variable 77

floodlightVariableMetric77

double

metric

floodlight variable 78

floodlightVariableMetric78

double

metric

floodlight variable 79

floodlightVariableMetric79

double

metric

Floodlight Variable 8

floodlightVariableMetric8

double

metric

floodlight variable 80

floodlightVariableMetric80

double

metric

floodlight variable 81

floodlightVariableMetric81

double

metric

floodlight variable 82

floodlightVariableMetric82

double

metric

floodlight variable 83

floodlightVariableMetric83

double

metric

floodlight variable 84

floodlightVariableMetric84

double

metric

floodlight variable 85

floodlightVariableMetric85

double

metric

floodlight variable 86

floodlightVariableMetric86

double

metric

floodlight variable 87

floodlightVariableMetric87

double

metric

floodlight variable 88

floodlightVariableMetric88

double

metric

floodlight variable 89

floodlightVariableMetric89

double

metric

Floodlight Variable 9

floodlightVariableMetric9

double

metric

floodlight variable 90

floodlightVariableMetric90

double

metric

floodlight variable 91

floodlightVariableMetric91

double

metric

floodlight variable 92

floodlightVariableMetric92

double

metric

floodlight variable 93

floodlightVariableMetric93

double

metric

floodlight variable 94

floodlightVariableMetric94

double

metric

floodlight variable 95

floodlightVariableMetric95

double

metric

floodlight variable 96

floodlightVariableMetric96

double

metric

floodlight variable 97

floodlightVariableMetric97

double

metric

floodlight variable 98

floodlightVariableMetric98

double

metric

floodlight variable 99

floodlightVariableMetric99

double

metric

General Invalid Traffic (GIVT) Active View Eligible Impressions

generalInvalidTrafficActiveViewEligibleImpressions

long

metric

General Invalid Traffic (GIVT) Active View Measurable Impressions

generalInvalidTrafficActiveViewMeasurableImpressions

long

metric

General Invalid Traffic (GIVT) Active View Viewable Impressions

generalInvalidTrafficActiveViewViewableImpressions

long

metric

General Invalid Traffic (GIVT) Clicks

generalInvalidTrafficClicks

long

metric

General Invalid Traffic (GIVT) Impressions

generalInvalidTrafficImpressions

long

metric

Has Backup Image

hasRichMediaBackupImages

string

Has backup image

dimension

Has Counters

hasRichMediaCustomCounters

string

has counters

dimension

Has Exits

hasRichMediaCustomExits

string

has exits

dimension

Has Timers

hasRichMediaCustomTimers

string

has timers

dimension

Has Dynamic Impressions

hasRichMediaDynamicAdImpressions

string

has dynamic impressions

dimension

Has Expansions

hasRichMediaExpansions

string

has expansions

dimension

Has Full-Screen Impressions

hasRichMediaFullScreenImpressions

string

has full-screen impressions

dimension

Has Full-Screen Video Completions

hasRichMediaFullScreenVideoCompletions

string

has full-screen video completions

dimension

Has Full-Screen Video Plays

hasRichMediaFullScreenVideoPlays

string

has full-screen video plays

dimension

Has Full-Screen Views

hasRichMediaFullScreenViews

string

as full-screen views

dimension

Has HTML5 Impressions

hasRichMediaHtml5Impressions

string

has HTML5 imressions

dimension

Has Interactive Impressions

hasRichMediaInteractiveImpressions

string

has interactive impressions

dimension

Has Manual Closes

hasRichMediaManualCloses

string

has manual closes

dimension

Has Video Companion Clicks

hasRichMediaVideoCompanionClicks

string

has video companion clicks

dimension

Has Video Completions

hasRichMediaVideoCompletions

string

has video first quartile

dimension

Has Video First Quartile Completions

hasRichMediaVideoFirstQuartileCompletes

string

has video first quartile completions

dimension

Has Video Full-Screen

hasRichMediaVideoFullScreens

string

has video full-screen

dimension

Has Video Interactions

hasRichMediaVideoInteractions

string

has video interactions

dimension

Has Video Midpoints

hasRichMediaVideoMidpoints

string

has video midpoints

dimension

Has Video Mutes

hasRichMediaVideoMutes

string

has video mutes

dimension

Has Video Pauses

hasRichMediaVideoPauses

string

has video pauses

dimension

Has Video Plays

hasRichMediaVideoPlays

string

has video plays

dimension

Has Video Progress Events

hasRichMediaVideoProgressEvents

string

has video progress events

dimension

Has Video Replays

hasRichMediaVideoReplays

string

has video replays

dimension

Has Video Skips

hasRichMediaVideoSkips

string

has video skips

dimension

Has Video Stops

hasRichMediaVideoStops

string

has video stops

dimension

Has Video Third Quartile Completions

hasRichMediaVideoThirdQuartileCompletes

string

has video third quartile completions

dimension

Has Video Unmutes

hasRichMediaVideoUnmutes

string

has video unmutes

dimension

Has Video Views

hasRichMediaVideoViews

string

has video views

dimension

Hour

hour

string

Hour

dimension

Hours Since Attributed Interaction

hoursSinceAttributedInteraction

long

dimension

Hours Since First Interaction

hoursSinceFirstInteraction

long

dimension

Impression Count

impressionCount

string

impressions count

dimension

impressionCountingMethod

impressionCountingMethod

string

Impression counting method

dimension

Impression Delivery Status

impressionDeliveryStatus

long

Impression delivery status

metric

Impressions

impressions

long

Impressions

metric

Interaction Channel

interactionChannel

string

interaction channel

dimension

Interaction Count: Click Tracker

interactionCountClickTracker

string

Click Tracker of the Interaction Count

dimension

Interaction Count: Mobile Rich Media

interactionCountMobileRichMedia

string

Mobile Rich Media of the Interaction Count

dimension

Interaction Count: Mobile Static Image

interactionCountMobileStaticImage

string

Mobile Static Image of the Interaction Count

dimension

Interaction Count: Mobile Video

interactionCountMobileVideo

string

Mobile Video of the Interaction Count

dimension

Interaction Count: Natural Search

interactionCountNaturalSearch

string

Natural Search of the Interaction Count

dimension

Interaction Count: Paid Search

interactionCountPaidSearch

string

Paid Search of the Interaction Count

dimension

Interaction Count: Rich Media

interactionCountRichMedia

string

Rich Media of the Interaction Count

dimension

Interaction Count: Static Image

interactionCountStaticImage

string

Static Image of the Interaction Count

dimension

Interaction Count: Video

interactionCountVideo

string

Count Video of the Interaction

dimension

Interaction Number

interactionNumber

long

dimension

Interaction Date/Time

interactionTime

string

dimension

Interaction Type

interactionType

string

Type of the Interaction

dimension

Invalid Active View Eligible Impressions

invalidActiveViewEligibleImpressions

long

metric

Invalid Active View Measurable Impressions

invalidActiveViewMeasurableImpressions

long

metric

Invalid Active View Viewable Impressions

invalidActiveViewViewableImpressions

long

metric

Invalid Clicks

invalidClicks

long

metric

Invalid Impressions

invalidImpressions

long

metric

Keyword

keyword

string

Keyword

dimension

Landing Page URL

landingPageUrl

string

Landing Pager URL

dimension

Click-through Transaction Count

lastClickAttributedTransactionCount

long

click-through transaction count

metric

View-through Transaction Count

lastImpressionAttributedTransactionCount

long

view-through transaction count

metric

Measurement Source

measurementSource

string

Measurement Source

dimension

Media Cost

mediaCost

float

Media Cost

metric

Mobile Carrier

mobileCarrier

string

Mobile Carrier

dimension

Month

month

string

Month

dimension

Natural Search Actions

naturalSearchActions

double

metric

Natural Search Clicks

naturalSearchClicks

long

metric

Natural Search Engine Country

naturalSearchEngineCountry

string

dimension

Natural Search Engine Property

naturalSearchEngineProperty

string

dimension

Natural Search Engine URL

naturalSearchEngineUrl

string

dimension

Natural Search Landing Page

naturalSearchLandingPage

string

dimension

Natural Search Landing Page Query String

naturalSearchLandingPageQueryString

string

dimension

Natural Search Processed Landing Page

naturalSearchProcessedLandingPage

string

dimension

Natural Search Processed Landing Page Query String

naturalSearchProcessedLandingPageQueryString

string

dimension

Natural Search Query

naturalSearchQuery

string

dimension

Natural Search Revenue

naturalSearchRevenue

double

metric

Natural Search Transactions

naturalSearchTransactions

double

metric

NUM Value

numValue

string

Value of the NUM

dimension

Operating System

operatingSystem

string

Operating System

dimension

Operating System Version

operatingSystemVersion

string

Version of the operating system

dimension

ORD Value

ordValue

string

Value of the ORD

dimension

Package/Roadblock

packageRoadblock

string

Package/Roadblock

dimension

Package/Roadblock ID

packageRoadblockId

string

ID of Package/Roadblock

dimension

Package/Roadblock Strategy

packageRoadblockStrategy

string

Strategy of Package/Roadblock

dimension

Package/Roadblock Total Booked Units

packageRoadblockTotalBookedUnits

string

Total Booked units of Package/Roadblock

dimension

Floodlight: Paid Search Action Conversion Percentage

paidSearchActionConversionPercentage

double

metric

Paid Search Actions

paidSearchActions

double

metric

Paid Search Ad

paidSearchAd

string

dimension

Paid Search Ad Group

paidSearchAdGroup

string

dimension

Paid Search Ad Group ID

paidSearchAdGroupId

long

dimension

Paid Search Ad ID

paidSearchAdId

long

dimension

Paid Search Advertiser

paidSearchAdvertiser

string

dimension

Paid Search Advertiser ID

paidSearchAdvertiserId

long

dimension

Paid Search Agency

paidSearchAgency

string

dimension

Paid Search Agency ID

paidSearchAgencyId

long

dimension

Floodlight: Paid Search Average Cost Per Action

paidSearchAverageCostPerAction

double

metric

Floodlight: Paid Search Average Cost Per Transaction

paidSearchAverageCostPerTransaction

double

metric

Floodlight: Paid Search Average CM360 Transaction Amount

paidSearchAverageDfaTransactionAmount

double

metric

Paid Search Average Position

paidSearchAveragePosition

double

metric

Paid Search Bid Strategy

paidSearchBidStrategy

string

dimension

Paid Search Bid Strategy ID

paidSearchBidStrategyId

long

dimension

Paid Search Campaign

paidSearchCampaign

string

dimension

Paid Search Campaign ID

paidSearchCampaignId

long

dimension

Paid Search Click Rate

paidSearchClickRate

double

metric

Paid Search Clicks

paidSearchClicks

long

metric

Paid Search Cost

paidSearchCost

double

metric

Paid Search Engine Account

paidSearchEngineAccount

string

dimension

Paid Search Engine Account Category

paidSearchEngineAccountCategory

string

dimension

Paid Search Engine Account ID

paidSearchEngineAccountId

long

dimension

Paid Search External Ad Group ID

paidSearchExternalAdGroupId

long

dimension

Paid Search External Ad ID

paidSearchExternalAdId

long

dimension

Paid Search External Campaign ID

paidSearchExternalCampaignId

long

dimension

Paid Search External Keyword ID

paidSearchExternalKeywordId

long

dimension

Paid Search Impressions

paidSearchImpressions

long

metric

Paid Search Keyword

paidSearchKeyword

string

dimension

Paid Search Keyword ID

paidSearchKeywordId

long

dimension

Paid Search Labels

paidSearchLabels

string

dimension

Paid Search Landing Page URL

paidSearchLandingPageUrl

string

dimension

Paid Search Legacy Keyword ID

paidSearchLegacyKeywordId

long

dimension

Paid Search Match Type

paidSearchMatchType

string

dimension

Paid Search Revenue

paidSearchRevenue

double

metric

Floodlight: Paid Search Spend Per Transaction Revenue

paidSearchSpendPerTransactionRevenue

double

metric

Floodlight: Paid Search Transaction Conversion Percentage

paidSearchTransactionConversionPercentage

double

metric

Floodlight: Paid Search Transaction Revenue Per Spend

paidSearchTransactionRevenuePerSpend

double

metric

Paid Search Transactions

paidSearchTransactions

double

metric

Paid Search Visits

paidSearchVisits

long

metric

Path Length

pathLength

string

Length of the Path

dimension

Path Type

pathType

string

Type of the Path

dimension

Payment Source

paymentSource

string

payment source

dimension

% Invalid Clicks

percentInvalidClicks

double

metric

% Invalid Impressions

percentInvalidImpressions

double

metric

Placement

placement

string

placement name

dimension

Placement Compatibility

placementCompatibility

string

placement compability

dimension

Placement Cost Structure

placementCostStructure

string

placement cost structure

dimension

Placement End Date

placementEndDate

string

placement end date

dimension

Placement External ID

placementExternalId

string

external id of placement

dimension

Placement ID

placementId

string

ID of the placement

dimension

Placement Rate

placementRate

string

Placement rate

dimension

Placement Pixel Size

placementSize

string

Pixel Size of the placement

dimension

Placement Start Date

placementStartDate

string

placement start date

dimension

Placement Strategy

placementStrategy

string

placement strategy

dimension

Placement Tag Type

placementTagType

string

placement tag type

dimension

Placement Total Booked Units

placementTotalBookedUnits

string

placement total booked units

dimension

Placement Total Planned Media Cost

placementTotalPlannedMediaCost

string

total planned media cost of placement

dimension

Planned Media Cost

plannedMediaCost

float

Planned media cost

metric

Platform Type

platformType

string

type of the platform

dimension

Playback Method

playbackMethod

string

playback method

dimension

Recalculated Attributed Interaction

recalculatedAttributedInteraction

string

dimension

Recalculated Attribution Type

recalculatedAttributionType

string

dimension

Rendering ID

renderingId

string

id of redering

dimension

Revenue Per Click

revenuePerClick

float

revenue per click

metric

Revenue Per Thousand Impressions

revenuePerThousandImpressions

float

recenue per thorusand impressions

metric

Audio Completions

richMediaAudioCompletions

long

metric

Audio First Quartile Completions

richMediaAudioFirstQuartileCompletes

long

metric

Audio Midpoints

richMediaAudioMidpoints

long

metric

Audio Mutes

richMediaAudioMutes

long

metric

Audio Pauses

richMediaAudioPauses

long

metric

Audio Plays

richMediaAudioPlays

long

metric

Audio Replays

richMediaAudioReplays

long

metric

Audio Third Quartile Completions

richMediaAudioThirdQuartileCompletes

long

metric

Audio Unmutes

richMediaAudioUnmutes

long

metric

Average Display Time

richMediaAverageDisplayTime

float

average display time

metric

Average Expansion Time

richMediaAverageExpansionTime

float

average expansion time

metric

Full-Screen Average View Time

richMediaAverageFullScreenViewTime

float

Full screen average view time

metric

Average Interaction Time

richMediaAverageInteractionTime

float

average interaction time

metric

Video Average View Time

richMediaAverageVideoViewTime

video average vie time

metric

Backup Image

richMediaBackupImages

long

backup image

metric

Backup Image

richMediaBackupImagesDimension

long

dimension

Rich Media Click Rate

richMediaClickRate

long

rich media click rate

metric

Rich Media Clicks

richMediaClicks

long

rich media clicks

metric

Code Serves

richMediaCodeServes

long

code serves

metric

Average Time

richMediaCustomAverageTime

float

average time

metric

Counters

richMediaCustomCounters

long

Counters

metric

Counters

richMediaCustomCountersDimension

long

dimension

Exits

richMediaCustomExits

long

Exits

metric

Exits

richMediaCustomExitsDimension

long

dimension

Timers

richMediaCustomTimers

long

timers

metric

Timers

richMediaCustomTimersDimension

long

dimension

Custom Variable

richMediaCustomVariable

string

Custom Variable

dimension

Custom Variable Count 1

richMediaCustomVariableCount1

long

metric

Custom Variable Count 2

richMediaCustomVariableCount2

long

metric

Total Display Time

richMediaDisplayTime

total display time

metric

Total Display Time

richMediaDisplayTimeDimension

long

dimension

Rich Media Engagements

richMediaEngagements

long

rich media engagements

metric

Rich Media Event

richMediaEvent

string

rich media event

dimension

Event Counters

richMediaEventCounters

long

Event counters

metric

Event Timers

richMediaEventTimers

float

Event timers

metric

Rich Media Event

richMediaEventTypeIdAndName

string

dimension

Expansion Time

richMediaExpansionTime

float

Expansion time

metric

Expansion Time

richMediaExpansionTimeDimension

long

dimension

Expansions

richMediaExpansions

long

Expansions

metric

Expansions

richMediaExpansionsDimension

long

dimension

Full-Screen Impressions

richMediaFullScreenImpressions

long

Full screen impressions

metric

Full-Screen Impressions

richMediaFullScreenImpressionsDimension

long

dimension

Full-Screen Video Completions

richMediaFullScreenVideoCompletes

long

Full screen video completions

metric

Full-Screen Video Completions

richMediaFullScreenVideoCompletionsDimension

long

dimension

Full-Screen Video Plays

richMediaFullScreenVideoPlays

long

Full screen video plays

metric

Full-Screen Video Plays

richMediaFullScreenVideoPlaysDimension

long

dimension

HTML5 Impressions

richMediaHtml5Impressions

long

HTML5 Impressions

metric

HTML5 Impressions

richMediaHtml5ImpressionsDimension

long

dimension

Rich Media Impressions

richMediaImpressions

long

rich media impressions

metric

Interaction Rate

richMediaInteractionRate

long

Interaction rate

metric

Total Interaction Time

richMediaInteractionTime

total interaction time

metric

Total Interaction Time

richMediaInteractionTimeDimension

long

dimension

Total Interactions

richMediaInteractions

long

total interactions

metric

Interactive Impressions

richMediaInteractiveImpressions

long

Interactive impressions

metric

Interactive Impressions

richMediaInteractiveImpressionsDimension

long

dimension

Manual Closes

richMediaManualCloses

long

Manual closes

metric

Manual Closes

richMediaManualClosesDimension

long

dimension

Rich Media Scrolls

richMediaScrolls

long

rich media scrolls

metric

TrueView Views

richMediaTrueViewViews

long

trueview views

metric

Video 4A's Ad-ID

richMediaVideo4asaId

string

Video 4A's Ad-ID

dimension

Video Companion Clicks

richMediaVideoCompanionClicks

long

video companion clicks

metric

Video Companion Clicks

richMediaVideoCompanionClicksDimension

long

dimension

Video Completions

richMediaVideoCompletions

long

video completions

metric

Video Completions

richMediaVideoCompletionsDimension

long

dimension

Video First Quartile Completions

richMediaVideoFirstQuartileCompletes

long

video first quartile completions

metric

Video First Quartile Completions

richMediaVideoFirstQuartileCompletesDimension

long

dimension

Video Full-Screen

richMediaVideoFullScreens

video full-screen

metric

Video Full-Screen

richMediaVideoFullScreensDimension

long

dimension

Video Interaction Rate

richMediaVideoInteractionRate

video interaction rate

metric

Video Interactions

richMediaVideoInteractions

long

video interactions

metric

Video Interactions

richMediaVideoInteractionsDimension

long

dimension

Video Length

richMediaVideoLength

string

Length of the Video

dimension

Video Midpoints

richMediaVideoMidpoints

long

video midpoints

metric

Video Midpoints

richMediaVideoMidpointsDimension

long

dimension

Video Mutes

richMediaVideoMutes

long

video mutes

metric

Video Mutes

richMediaVideoMutesDimension

long

dimension

Video Pauses

richMediaVideoPauses

long

video pauses

metric

Video Pauses

richMediaVideoPausesDimension

long

dimension

Video Plays

richMediaVideoPlays

long

video plays

metric

Video Plays

richMediaVideoPlaysDimension

long

dimension

Video Progress Events

richMediaVideoProgressEvents

long

video progress events

metric

Video Progress Events

richMediaVideoProgressEventsDimension

long

dimension

Video Replays

richMediaVideoReplays

long

video replays

metric

Video Replays

richMediaVideoReplaysDimension

long

dimension

Video Skips

richMediaVideoSkips

long

video skips

metric

Video Skips

richMediaVideoSkipsDimension

long

dimension

Video Stops

richMediaVideoStops

long

video stops

metric

Video Stops

richMediaVideoStopsDimension

long

dimension

Video Third Quartile Completions

richMediaVideoThirdQuartileCompletes

long

video third quartila completions

metric

Video Third Quartile Completions

richMediaVideoThirdQuartileCompletesDimension

long

dimension

Video Unmutes

richMediaVideoUnmutes

long

video unmutes

metric

Video Unmutes

richMediaVideoUnmutesDimension

long

dimension

Video View Rate

richMediaVideoViewRate

float

video view rate

metric

Video Views

richMediaVideoViews

long

video views

metric

Video Views

richMediaVideoViewsDimension

long

dimension

Roadblock Impressions

roadblockImpressions

long

roadblock impressions

metric

Served Pixel Density

servedPixelDensity

string

served pixel density

dimension

Site (CM360)

site

string

CM360 Site

dimension

Site (Site Directory)

siteDirectory

string

Site Directory

dimension

Site ID (Site Directory)

siteDirectoryId

string

Site directory Site ID

dimension

Site ID (CM360)

siteId

string

CM360 Site ID

dimension

Site Keyname

siteKeyname

string

Site Keyname

dimension

Email Shares

socialEmailShares

long

metric

Social Engagement Rate

socialEngagementRate

double

metric

Follows

socialFollows

long

metric

Twitter Leads Generated

socialLeadSubmissions

long

metric

Likes

socialLikes

long

metric

Twitter Offers Accepted

socialOfferAccepts

long

metric

Replies

socialReplies

long

metric

Total Social Engagements

socialTotalEngagements

long

metric

Rich Media Standard Event Count

standardRichMediaEventCount

string

rich media standard event count

dimension

Rich Media Standard Event Path Summary

standardRichMediaEventPathSummary

string

summary of the rich media standard event path

dimension

State/Region

state

string

State/Region

dimension

Total Conversions

totalConversions

long

Total conversions environment

metric

Total Revenue

totalConversionsRevenue

long

Total revenue environment

metric

TRAN Value

tranValue

string

Value of the TRAN

dimension

Transaction Count

transactionCount

long

transaction count

metric

Twitter App Install Clicks

twitterAppClicks

long

metric

Twitter Buy Now Clicks

twitterBuyNowCardClicks

long

metric

Twitter Buy Now Purchases

twitterBuyNowPurchaseSuccessfuls

long

metric

Twitter Campaign ID

twitterCampaignId

long

dimension

Twitter Creative ID

twitterCreativeId

long

dimension

Twitter Creative Media ID

twitterCreativeMediaId

long

dimension

Twitter Creative Type

twitterCreativeType

string

dimension

Twitter Impression ID

twitterImpressionId

long

dimension

Twitter Impression Type

twitterImpressionType

string

dimension

Twitter Line Item ID

twitterLineItemId

long

dimension

Other Twitter Engagements

twitterOtherEngagements

long

metric

Twitter Placement Type

twitterPlacementType

string

dimension

Retweets

twitterRetweets

long

metric

Twitter URL Clicks

twitterUrlClicks

long

metric

Twitter: Video 100% In View For 3 Seconds

twitterVideo100PercentInViewFor3Seconds

long

metric

Twitter: Video 50% In View For 2 Seconds

twitterVideo50PercentInViewFor2Seconds

long

metric

U Value

uValue

string

Value of the U

dimension

Unique Reach: Average Impression Frequency

uniqueReachAverageImpressionFrequency

double

metric

Unique Reach: Click Reach

uniqueReachClickReach

long

metric

Unique Reach: Impression Reach

uniqueReachImpressionReach

long

metric

Unique Reach: Total Reach

uniqueReachTotalReach

long

metric

User List

userList

string

dimension

User List Current Size

userListCurrentSize

string

dimension

User List Description

userListDescription

string

dimension

User List ID

userListId

long

dimension

User List Membership Life Span

userListMembershipLifeSpan

string

dimension

Blocked Impressions

verificationBlockedImpressions

long

number of blocked impressions

metric

Classified Impressions

verificationClassifiedImpressions

long

number of classified impressions

metric

Measurable Impressions For Audio

verificationMeasurableImpressionsForAudio

long

Measurable impressions for audio

metric

Measurable Impressions For Video Player Location

verificationMeasurableImpressionsForVideoPlayerLocation

long

Measurable impressions for video player location

metric

Measurable Impressions For Video Player Size

verificationMeasurableImpressionsForVideoPlayerSize

long

Measurable impressions for video player size

metric

Percentage Of Measurable Impressions For Audio

verificationPercentageMeasurableImpressionsForAudio

float

Percentage of measurable impressions for audio

metric

Percentage Of Measurable Impressions For Video Player Location

verificationPercentageMeasurableImpressionsForVideoPlayerLocation

float

Percentage of measurable impressions for video player location

metric

Percentage Of Measurable Impressions For Video Player Size

verificationPercentageMeasurableImpressionsForVideoPlayerSize

float

Percentage of measurable impressions for video player size

metric

Publisher Problems

verificationPublisherProblems

long

publisher problems

metric

Reporting Problems

verificationReportingProblems

long

reporting problems

metric

Serving Problems

verificationServingProblems

long

serving problems

metric

Verifiable Impressions

verificationVerifiableImpressions

long

verifiable impressions

metric

Video Muted At Start

verificationVideoMutedAtStart

long

video muted at start

metric

HD Video Player Size Impressions

verificationVideoPlayerHdSizeImpressions

long

HD video player size impressions

metric

Large Video Player Size Impressions

verificationVideoPlayerLargeSizeImpressions

long

Large videoplayer size impressions

metric

Video Player Location Avg Pixels From Left

verificationVideoPlayerLocationAvgPixelsFromLeft

long

video player location avg pixel from left

metric

Video Player Location Avg Pixels From Top

verificationVideoPlayerLocationAvgPixelsFromTop

long

video player location avg pixels from top

metric

Video Player Size

verificationVideoPlayerSize

string

Video Player Size

dimension

Video Player Size Avg Height

verificationVideoPlayerSizeAvgHeight

video player size avg height

metric

Video Player Size Avg Width

verificationVideoPlayerSizeAvgWidth

video player size avg width

metric

Small Video Player Size Impressions

verificationVideoPlayerSmallSizeImpressions

long

small video player size impressions

metric

Video Prominence Score

verificationVideoProminenceScore

long

video prominence score

metric

Video Prominence Score

verificationVideoProminenceScoreDimension

string

Video Prominence Score

dimension

Warnings

verificationWarnings

long

number of warnings

metric

Companion Clicks

videoCompanionClicks

long

number of companion clicks

metric

Companion Impressions

videoCompanionImpressions

long

number of companion impressions

metric

Week

week

string

Week

dimension

Within Floodlight Lookback Window

withinFloodlightLookbackWindow

string

dimension

ZIP/Postal Code

zipCode

string

ZOP/Postal Code

dimension