Google Search Ads 360 (Legacy)
The table below gives information about all the data fields that you can import from Google Search Ads 360 (Legacy).
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
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absoluteTopImpressionPercentage |
absoluteTopImpressionPercentage |
|
metric |
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account |
Engine account name. |
dimension |
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accountCurrencyCode |
Currency code of the engine account in ISO 4217 format. |
dimension |
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accountEngineId |
ID of the account in the external engine account. |
dimension |
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accountId |
DS engine account ID. |
dimension |
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accountTimeZone |
Time zone of the engine account in IANA Time Zone Database format, such as America/New_York. |
dimension |
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accountType |
Engine account type: Google AdWords, Bing Ads, Yahoo Japan Listing Ads, Yahoo Search Marketing, Yahoo Gemini, Baidu, or Comparison Shopping. |
dimension |
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ad |
Ad name. |
dimension |
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adDescription1 |
Ad description line 1. |
dimension |
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adDescription2 |
Ad description line 2; not available for some engines. |
dimension |
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adDisplayUrl |
Ad display URL. |
dimension |
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adEngineId |
ID of the ad in the external engine account. |
dimension |
|
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adGroup |
Ad group name. |
dimension |
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adGroupBroadMaxCpc |
Default bid for broad match search keywords in this ad group (Bing Ads only). |
dimension |
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adGroupContentMaxCpc |
Default bid for content keywords in this ad group. |
dimension |
|
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adGroupDesktopBidAdjustment |
The percentage by which bids are adjusted for desktop. For example, 0.2 means 20% increase, so desktop bids are 1.2 times the default bid. The range of valid values differs based on the external engine. |
dimension |
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adGroupEndDate |
End date of the ad group. |
dimension |
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adGroupEngineId |
ID of the ad group in the external engine account. |
dimension |
|
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adGroupExactMaxCpc |
Default bid for exact match keywords in this ad group (Bing Ads only). |
dimension |
|
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adGroupId |
DS ad group ID. |
dimension |
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adGroupLabels |
Names of labels directly assigned to this ad group; inherited labels are not included. |
dimension |
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adGroupMobileBidAdjustment |
The percentage by which bids are adjusted for mobile. For example, 0.2 means 20% increase, so mobile bids are 1.2 times the default bid. The range of valid values differs based on the external engine. |
dimension |
|
|
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adGroupPhraseMaxCpc |
Default bid for phrasematch search keywords in this ad group (Bing Ads only). |
dimension |
|
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adGroupSearchMaxCpc |
Default bid for search keywords in this ad group. |
dimension |
|
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adGroupStartDate |
Start date of the ad group. |
dimension |
|
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adGroupStatus |
The status of the ad group that contains this item. |
dimension |
|
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adGroupTabletBidAdjustment |
The percentage by which bids are adjusted for tablet. For example, 0.2 means 20% increase, so tablet bids are 1.2 times the default bid. The range of valid values differs based on the external engine. |
dimension |
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adGroupTargetId |
The ID DS generated for an ad group target. |
dimension |
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adGroupType |
(Applicable to Google Ads only) Indicates the type of ad group: Standard, Dynamic, or Showcase. |
dimension |
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adHeadline |
Ad headline. |
dimension |
|
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adHeadline2 |
Ad headline 2; not available for some engines. |
dimension |
|
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adHeadline3 |
Ad headline 3; not available for some engines. |
dimension |
|
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adId |
DS ad ID. A value of 0 indicates that the ad is unattributed. |
dimension |
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adLabels |
Names of labels directly assigned to this ad; inherited labels are not included. |
dimension |
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adLandingPage |
Ad landing page. See Landing page and clickserver URLs. |
dimension |
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adPathField1 |
Ad path field 1. Path fields 1 and 2 are combined with adDisplayUrl to form the URL that is shown on an ad. |
dimension |
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adPathField2 |
Ad path field 2. Path fields 1 and 2 are combined with adDisplayUrl to form the URL that is shown on an ad. |
dimension |
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adPromotionLine |
Ad promotion line. A short promotional message for a product ad. |
dimension |
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adRotation |
Ad serving rotation used by the ad group: Optimizeor Rotate indefinitely. |
dimension |
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adType |
The type of ad: Text, Product, Dynamic search, Mobile app install, Call-Only, Expanded text, or Expanded dynamic search. |
dimension |
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|
adWordsBidStrategy |
The bid strategy Google Ads uses for this campaign: Manual cpc, Manual cpm, Percent cpa, Budget optimizer, or Conversion optimizer. Campaigns using DS bid strategies are set to Manual cpc or Manual cpm. |
dimension |
|
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adWordsConversionValue |
Aggregate value of Google Ads conversions. |
metric |
|
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adWordsConversions |
The data that the advertiser has set up to be reported in the Google Ads Conversions column. When an Google Ads conversion action is created, the advertiser can choose whether to count those conversions in the Conversions reporting column. |
metric |
|
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adWordsViewThroughConversions |
The total number of Google Ads view-through conversions. |
metric |
|
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|
advertiser |
Advertiser name. |
dimension |
|
|
|
advertiserConversionId |
For offline conversions, this is an ID provided by advertisers. If an advertiser doesn't specify such an ID, Search Ads 360 generates one. For online conversions, this is equal to the conversionId column or the floodlightOrderId column depending on the advertiser's Floodlight instructions. |
dimension |
|
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advertiserCurrencyCode |
Currency code of the advertiser in ISO 4217 format. |
dimension |
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advertiserId |
DS advertiser ID. |
dimension |
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ageTargetAgeRange |
The age range of age target. |
dimension |
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ageTargetBidModifier |
The bid adjustment associated with the age target. |
dimension |
|
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agency |
Agency name. |
dimension |
|
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agencyId |
DS agency ID. |
dimension |
|
|
|
appId |
Segments the report by app extension; each row and its aggregate metrics are split into multiple rows, one for each app extension. This column returns the app ID, if any exists. |
dimension |
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appStore |
Segments the report by app extension; each row and its aggregate metrics are split into multiple rows, one for each app extension. This column returns the app store type (Apple App Store, Google Play Store), if any exists. |
dimension |
|
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avgCpc |
Average cost per click. |
metric |
|
|
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avgCpm |
Average cost per thousand impressions. |
metric |
|
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|
avgPos |
Average position. |
metric |
|
|
|
bidStrategy |
The bid strategy name. |
dimension |
|
|
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bidStrategyGoal |
The goal of the bid strategy: Position, Conversions, Revenue, Clicks, or Advanced targeting. |
dimension |
|
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bidStrategyId |
DS bid strategy ID. |
dimension |
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bidStrategyInherited |
Indicates whether this entity's bid strategy is inherited. |
dimension |
|
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bidStrategyMaxBid |
The highest possible bid for keywords in this bid strategy. |
dimension |
|
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bidStrategyMinBid |
The lowest possible bid for keywords in this bid strategy. |
dimension |
|
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bingAdsAdDistributions |
Ad distribution channels used by Bing Ads ad groups; a combination of Search and Content. |
dimension |
|
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bingAdsBudgetType |
How budget is controlled for Bing Ads campaigns: Daily budget, Monthly even spend, Monthly accelerated spend, Daily accelerated spend, or Daily even spend. |
dimension |
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|
bingAdsLanguage |
The language of the ads and keywords in a Bing Ads ad group. |
dimension |
|
|
bingKeywordParam2 |
bingKeywordParam2 |
|
dimension |
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|
bingKeywordParam3 |
bingKeywordParam3 |
|
dimension |
|
|
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callCallOnly |
Segments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns true if the call extension only shows a phone number, or false if the extension shows both a phone number and a link. |
dimension |
|
|
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callConversionTracker |
Segments the report by call extensions; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns the name of the conversion tracker associated with the feed item, if any exists. |
dimension |
|
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callConversionTrackerId |
Segments the report by call extensions; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns the ID of the conversion tracker associated with the call extension, if any exists. |
dimension |
|
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callCountryCode |
Segments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns the call extension's country code of each row. |
dimension |
|
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callIsTracked |
Segments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns true if the call extension's calls will be tracked, false otherwise. |
dimension |
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callPhoneNumber |
Segments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns a call extension's phone number. |
dimension |
|
|
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campaign |
Campaign name. |
dimension |
|
|
|
campaignDesktopBidAdjustment |
The percentage by which bids are adjusted for desktop. For example, 0.2 means 20% increase, so desktop bids are 1.2 times the default bid. The range of valid values differs based on the external engine. |
dimension |
|
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campaignEndDate |
End date of the campaign. |
dimension |
|
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|
campaignEngineId |
ID of the campaign in the external engine account. |
dimension |
|
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|
campaignId |
DS campaign ID. |
dimension |
|
|
|
campaignLabels |
Names of labels directly assigned to this campaign; inherited labels are not included. |
dimension |
|
|
|
campaignMobileBidAdjustment |
The percentage by which bids are adjusted for mobile. For example, 0.2 means 20% increase, so mobile bids are 1.2 times the default bid. The range of valid values differs based on the external engine. |
dimension |
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campaignStartDate |
Start date of the campaign. |
dimension |
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campaignStatus |
The status of the campaign that contains this item. |
dimension |
|
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campaignTabletBidAdjustment |
The percentage by which bids are adjusted for tablet. For example, 0.2 means 20% increase, so tablet bids are 1.2 times the default bid. The range of valid values differs based on the external engine. |
dimension |
|
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campaignTargetId |
The ID DS generated for a campaign target. |
dimension |
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campaignType |
Indicates the type of campaign: Manual, Inventory, Inventory - PLA, Shopping, Comparison shopping, Mobile app install, or Universal app. |
dimension |
|
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cityTargets |
City targets included in the ad group. |
dimension |
|
|
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clicks |
Aggregate clicks. |
metric |
|
|
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clicksWithFeedItemShowing |
Clicks on any link in the ad while the feed item was displayed. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column. |
metric |
|
|
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conversionAttributionType |
What the conversion is attributed to: Visit or Keyword+Ad. |
dimension |
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conversionDate |
The date, in the Campaign manager network time zone, when the conversion occurred. This date is used for conversion metric aggregation. For example, when DS aggregates actions for May 1, it counts all action conversions whose conversionDateis May 1. |
dimension |
|
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conversionId |
ID that Search Ads 360 generates for each conversion. |
dimension |
|
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conversionLastModifiedTimestamp |
The UTC timestamp of the conversion's most recent modification. |
dimension |
|
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conversionQuantity |
The quantity of items recorded by the conversion, as determined by the qtyparameter. The advertiser is responsible for dynamically populating the parameter (such as number of items sold in the conversion), otherwise it defaults to 1. |
dimension |
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conversionRevenue |
The total dollar amount from the conversion. |
dimension |
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conversionSearchTerm |
The search term that led to the conversion. |
dimension |
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conversionTimestamp |
The UTC timestamp when the conversion occurred. |
dimension |
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conversionType |
The type of the conversion: Action or Transaction. |
dimension |
|
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conversionVisitExternalClickId |
A unique string, for the visit that the conversion is attributed to, that is passed to the landing page as the gclid URL parameter. Only enabled for advertisers with conversion API integration or Google Analytics integration. |
dimension |
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conversionVisitId |
The DS visit ID that the conversion is attributed to. |
dimension |
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conversionVisitTimestamp |
The UTC timestamp of the visit that the conversion is attributed to. |
dimension |
|
|
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cost |
Aggregate cost paid to engine account(s). |
metric |
|
|
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costWithFeedItemShowing |
Cost of all ads when the feed item was showing. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column. |
metric |
|
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countryTargets |
Country targets included in the ad group. |
dimension |
|
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cpaTarget |
The target CPA (cost per action) of the bid strategy. |
dimension |
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creationTimestamp |
Timestamp of the account's creation, formatted in ISO 8601. |
dimension |
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crossSellAverageUnitPrice |
Average price reported for sales of a product when it sold as a result of advertising a different product |
metric |
|
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crossSellCostOfGoodsSold |
The total cost of selling a product when it sold as a result of advertising a different product. |
metric |
|
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crossSellGrossFromUnitsSold |
The total revenue generated from sales of a product as a result of advertising a different product. |
metric |
|
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crossSellGrossProfitMargin |
The gross profit margin for a specific product when sold as a result of advertising a different product. |
metric |
|
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crossSellRevenueFromUnitsSold |
The total revenue generated from cross sales (revenue generated as a result of advertising a different product). |
metric |
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crossSellUnitsSold |
The number of units sold as the result of cross-selling. (The number of units sold as a result of advertising a different product.) |
metric |
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ctr |
Average click-through rate. |
metric |
|
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dailyBudget |
Daily budget of the campaign. |
dimension |
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date |
Segments the report by days; each row and its aggregate metrics are split into multiple rows, one for each day. This column returns the date of each row. |
dimension |
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deliveryMethod |
Budget delivery method of the campaign: Standard or Accelerated. |
dimension |
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deviceSegment |
Segments the report by device; each row and its aggregate metrics are split into multiple rows, up to one for each device segment. This column returns the device segment of each row. |
dimension |
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deviceTargets |
Device targets at the ad group level; a combination of Desktop, Mobile, Tablet, or Other. |
dimension |
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dfaActions |
The total number of Campaign manager actions. |
metric |
|
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dfaActionsCrossEnv |
dfaActionsCrossEnv |
|
metric |
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dfaAdvertiserId |
ID of the Campaign manager advertiser associated with this DS advertiser. |
dimension |
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dfaNetworkId |
ID of the Campaign manager network associated with this DS advertiser. |
dimension |
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dfaNetworkTimeZone |
Time zone of the Campaign manager network associated with this DS advertiser in IANA Time Zone Database format, such as America/New_York. |
dimension |
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dfaRevenue |
Aggregate revenue generated by Campaign manager transactions. |
metric |
|
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dfaRevenueCrossEnv |
dfaRevenueCrossEnv |
|
metric |
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dfaTransactions |
The total number of Campaign manager transactions. |
metric |
|
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dfaTransactionsCrossEnv |
dfaTransactionsCrossEnv |
|
metric |
|
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dfaWeightedActions |
Weighted sum of Campaign manager actions. |
metric |
|
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dfaWeightedActionsCrossEnv |
dfaWeightedActionsCrossEnv |
|
metric |
|
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displayBudgetLostImpressionShare |
Google Ads only. The percentage of time that your ads weren't shown on the Display Network due to insufficient budget. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%. |
metric |
|
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displayImpressionShare |
Google Ads only. The impressions you have received on the Display Network divided by the estimated number of impressions you were eligible to receive. Returned as a number between 0.1 and 1 or, if the share is less than 0.1, the string < 10%. |
metric |
|
|
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displayRankLostImpressionShare |
Google Ads only. The percentage of time that your ads weren’t shown on the Display Network due to poor Ad Rank. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%. |
metric |
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dynamicSearchAdsTargetConditions |
The criteria the dynamic ad target uses to select pages under the site domain. |
dimension |
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dynamicSearchAdsTargetCoverage |
The percentage of pages on the advertiser's site that the dynamic ad target matches. |
dimension |
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dynamicSearchAdsTargetCpcBid |
The dynamic ad target's max CPC (maximum cost per click) setting. |
dimension |
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dynamicSearchAdsTargetLandingPageUrl |
The dynamic ad target's destination URL. |
dimension |
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effectiveBidStrategy |
The name of the bid strategy assigned to this entity, or inherited by this entity. |
dimension |
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effectiveBidStrategyId |
DS ID of the bid strategy assigned to this entity, or inherited by this entity. |
dimension |
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effectiveCityTargets |
City targets included in the ad group, or inherited from the campaign. |
dimension |
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effectiveCountryTargets |
Country targets included in the ad group, or inherited from the campaign. |
dimension |
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effectiveDeviceTargets |
Device targets at the ad group level, or inherited from the campaign; a combination of Desktop, Mobile, Tablet, or Other. |
dimension |
|
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effectiveKeywordMaxCpc |
effectiveKeywordMaxCpc |
|
metric |
|
|
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effectiveLabels |
Names of all labels inherited or directly assigned to this ad. |
dimension |
|
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effectiveMetroTargets |
Metro targets included in the ad group, or inherited from the campaign. |
dimension |
|
|
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effectiveProductGroupMaxCpc |
The max CPC (maximum cost-per-click) that is in effect for this product group. This will be either the same value as the ad group's max CPC or, if the product target is overriding the ad group's setting, the product target's own max CPC. |
dimension |
|
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effectiveProductTargetMaxCpc |
The max CPC (maximum cost-per-click) that is in effect for this product target. This will be either the same value as the ad group's max CPC or, if the product target is overriding the ad group's setting, the product target's own max CPC. |
dimension |
|
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effectiveProvinceTargets |
Province targets included in the ad group, or inherited from the campaign. |
dimension |
|
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engineRemarketingList |
The name of the remarketing list associated with the target. |
dimension |
|
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engineRemarketingListBidModifier |
The bid adjustment associated with the target. |
dimension |
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engineRemarketingListTargetAll |
Indicates if the ad group only uses remarketing at targets to adjust bids.Possible values: Yes: The ad group uses remarketing targets to adjust bids. No: The ad group displays ads only to members of remarketing targets, and can use the remarketing targets to adjust bids. |
dimension |
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engineStatus |
Additional status of the ad in the external engine account. Possible statuses (depending on the type of external account) include active, eligible, creative deleted, creative approved family safe, etc. |
dimension |
|
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|
ersTarget |
The target ERS (effective revenue share) ratio of the bid strategy. |
dimension |
|
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excludedCityTargets |
City targets excluded from the campaign. Download upload templates and geo/language codes. |
dimension |
|
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excludedCountryTargets |
Country targets excluded from the campaign. Download upload templates and geo/language codes. |
dimension |
|
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excludedMetroTargets |
Metro targets excluded from the campaign. Download upload templates and geo/language codes. |
dimension |
|
|
|
excludedProvinceTargets |
Province targets excluded from the campaign. Download upload templates and geo/language codes. |
dimension |
|
|
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feedId |
Segments the report by feed items; each row and its aggregate metrics are split into multiple rows, one for each feed item. This column returns the DS feed table ID for each row. |
dimension |
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feedItemId |
Segments the report by feed items; each row and its aggregate metrics are split into multiple rows, one for each feed item. This column returns the DS feed item row ID for each row. |
dimension |
|
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feedType |
Segments the report by feed items; each row and its aggregate metrics are split into multiple rows, one for each feed item. This column returns the type of feed item for each row. |
dimension |
|
|
|
floodlightActivity |
Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the Floodlight activity name of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. |
dimension |
|
|
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floodlightActivityId |
Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the DS Floodlight activity ID of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. |
dimension |
|
|
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floodlightActivityTag |
Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the Floodlight activity tag of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. |
dimension |
|
|
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floodlightActivityTargetIds |
Comma-separated list of Floodlight activity IDs that this bid strategy targets. |
dimension |
|
|
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floodlightConfigurationId |
Campaign manager Floodlight configuration ID. |
dimension |
|
|
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floodlightEventRequestString |
The Floodlight request string of the conversion. |
dimension |
|
|
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floodlightGroup |
Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. |
dimension |
|
|
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floodlightGroupConversionType |
The type of conversions generated by Floodlight activities in this group: Action or Transaction. |
dimension |
|
|
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floodlightGroupId |
Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. |
dimension |
|
|
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floodlightGroupTag |
Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group tag of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. |
dimension |
|
|
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floodlightOptimizationEnabled |
Whether the bid strategy targets specific Floodlight activities. |
dimension |
|
|
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floodlightOrderId |
The Floodlight order ID provided by the advertiser for the conversion. |
dimension |
|
|
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floodlightOriginalRevenue |
The original, unchanged revenue associated with the Floodlight event (in the currency of the current report), before Floodlight currency instruction modifications. |
dimension |
|
|
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floodlightReferrer |
The Floodlight referrer website of the conversion. |
dimension |
|
|
|
genderTargetBidModifier |
The bid adjustment associated with the gender target. |
dimension |
|
|
|
genderTargetGenderType |
The gender type of gender target: Male, Female, Unknown. |
dimension |
|
|
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googleAnalyticsTimeZone |
The time zone of the Google Analytics view linked to this DS advertiser. Uses the IANA Time Zone Database format, such as America/New_York. |
dimension |
|
|
|
highPosition |
The highest desirable position (numerically smaller) to show ads. For example, in a position range of 2 - 5, 2 is the highPosition. |
dimension |
|
|
|
impr |
The total number of impressions. |
metric |
|
|
|
inventoryAccountId |
The DS inventory account ID containing the product associated with the conversion. DS generates this ID when you link an inventory account in DS. |
dimension |
|
|
isDisplayKeyword |
isDisplayKeyword |
|
metric |
|
|
|
isUnattributedAd |
Indicates whether metrics in this row are unattributable to a specific ad. For example, an ad with an unsupported format or an erroneous clickserver URL can prevent DS from attributing metrics to an ad. |
dimension |
|
|
keywordClickserverUrl |
keywordClickserverUrl |
|
dimension |
|
|
keywordEngineId |
keywordEngineId |
|
metric |
|
|
|
keywordId |
DS keyword ID. A value of 0 indicates that the keyword is unattributed. |
dimension |
|
|
keywordLabels |
keywordLabels |
|
dimension |
|
|
keywordLandingPage |
keywordLandingPage |
|
dimension |
|
|
|
keywordMatchType |
Keyword match type: Broad, Exact, Phrase, or Content. |
dimension |
|
|
keywordMaxBid |
keywordMaxBid |
|
metric |
|
|
keywordMaxCpc |
keywordMaxCpc |
|
metric |
|
|
keywordMinBid |
keywordMinBid |
|
metric |
|
|
|
keywordNearMatchEnabled |
Whether keyword near match is enabled for the campaign: Enabled or Disabled. |
dimension |
|
|
|
keywordText |
Keyword text. |
dimension |
|
|
keywordUrlParams |
keywordUrlParams |
|
dimension |
|
|
|
languageTargets |
Language targets at the campaign level. Download upload templates and geo/language codes. |
dimension |
|
|
|
lastModifiedTimestamp |
Timestamp of the account's most recent modification, formatted in ISO 8601. |
dimension |
|
|
lead submission |
lead submission |
|
dimension |
|
|
|
leadAverageUnitPrice |
The average price reported for sales of a product when it sold as a result of advertising the product. |
metric |
|
|
|
leadCostOfGoodsSold |
The total cost of selling a product when sold as a result of advertising the product. |
metric |
|
|
|
leadGrossProfitFromUnitsSold |
The total revenue generated from sales of a product as a result of advertising the product. |
metric |
|
|
|
leadGrossProfitMargin |
The gross profit margin for a specific product as a direct result of advertising the product. |
metric |
|
|
|
leadRevenueFromUnitsSold |
The total revenue generated from a product as a result of advertising the product. |
metric |
|
|
|
leadUnitsSold |
The number of units sold as a result of advertising the product. |
metric |
|
|
|
locationBusinessName |
Segments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the location's business name for each row. |
dimension |
|
|
|
locationCategory |
Segments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the location's category for each row. |
dimension |
|
|
|
locationDetails |
Segments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the details about a location for each row. |
dimension |
|
|
|
locationFilter |
Segments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the location's filter for each row. |
dimension |
|
|
|
locationTargetBidModifier |
The bid adjustment associated with the location target. |
dimension |
|
|
|
locationTargetName |
The name of the location target. |
dimension |
|
|
|
lowPosition |
The lowest desirable position (numerically bigger) to show ads. For example, in a position range of 2 - 5, 5 is the lowPosition. |
dimension |
|
|
|
metroTargets |
Metro targets included in the ad group. |
dimension |
|
|
|
monthEnd |
Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row. |
dimension |
|
|
|
monthStart |
Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the first day of the month of each row. |
dimension |
|
|
|
monthlyBudget |
Monthly budget of the campaign. |
dimension |
|
|
|
monthlySpendTarget |
The target spend for each month of this bid strategy. If needed, DS will increase bids to ensure this amount is spent. |
dimension |
|
|
|
negativeAdGroupKeywordId |
DS negative ad group keyword ID. |
dimension |
|
|
|
negativeAdGroupKeywordMatchType |
Match type of the negative keyword: Broad, Exact, Phrase, or Content. Currently only for Google Ads accounts. |
dimension |
|
|
|
negativeAdGroupKeywordText |
The keyword text. |
dimension |
|
|
|
negativeAdGroupTargetId |
The ID DS generated for a negative ad-group target. |
dimension |
|
|
|
negativeCampaignKeywordId |
DS negative campaign keyword ID. |
dimension |
|
|
|
negativeCampaignKeywordMatchType |
Match type of the negative keyword: Broad, Exact, Phrase, or Content. Currently only for Google Ads accounts. |
dimension |
|
|
|
negativeCampaignKeywordText |
The keyword text. |
dimension |
|
|
|
negativeCampaignTargetId |
The ID DS generated for a negative campaign target. |
dimension |
|
|
|
networkTarget |
The type of network(s) the campaign advertises on. |
dimension |
|
|
|
organicAvgPos |
The average top position of unpaid search results for your site. |
metric |
|
|
|
organicClicks |
The number of clicks on unpaid search results for your site after someone entered the searchQuery. |
metric |
|
|
|
organicCtr |
The rate at which people who see unpaid search results for your site end up clicking an unpaid result and landing on your site. |
metric |
|
|
|
organicQueries |
The total number of times users have entered the searchQuery and saw at least one organic search result from your site. |
metric |
|
|
|
paidAndOrganicClicks |
The number of clicks on either one of your ads ad or an unpaid search result for your site after someone entered the searchQuery. |
metric |
|
|
|
paidAndOrganicCtr |
The rate at which people who see either one of your ads or an unpaid search result for your site end up clicking on either and landing on your site. |
metric |
|
|
|
paidAndOrganicQueries |
The total number of times users have entered the searchQuery and saw at least one of your ads or at least one organic search result from your site. |
metric |
|
|
|
paidAvgPos |
The average position in which the ad appears after someone entered the searchQuery. |
metric |
|
|
|
paidClicks |
The number of times someone clicked an ad after entering the searchQuery. |
metric |
|
|
|
paidCostPerClick |
The average cost per click for an ad. This is the average amount you pay each time someone clicks your ad. |
metric |
|
|
|
paidCtr |
The click-through rate for an ad, which is how often people who see your ad end up clicking it after entering the searchQuery. |
metric |
|
|
|
paidImpressions |
The number of times an ad has appeared on a search results page or on a website in the Google Network after someone entered the searchQuery. |
metric |
|
|
|
productAgeGroup |
The age group attribute of a product item. |
dimension |
|
|
|
productAvailability |
The availability attribute of a product item. |
dimension |
|
|
|
productAverageUnitPrice |
The average price reported for sales of a product (using the price reported on each product). |
metric |
|
|
|
productBrand |
The brand attribute of a product item. |
dimension |
|
|
|
productCategory |
The google product category attribute of a product item. |
dimension |
|
|
|
productCategoryLevel1 |
The google product category level 1 attribute of a product item. |
dimension |
|
|
|
productCategoryLevel2 |
The google product category level 2 attribute of a product item. |
dimension |
|
|
|
productCategoryLevel3 |
The google product category level 3 attribute of a product item. |
dimension |
|
|
|
productCategoryLevel4 |
The google product category level 4 attribute of a product item. |
dimension |
|
|
|
productCategoryLevel5 |
The google product category level 5 attribute of a product item. |
dimension |
|
|
|
productChannel |
The sales channel of the product associated with the conversion: Online or Local. |
dimension |
|
|
|
productChannelExclusivity |
The channel exclusivity attribute of a product item. |
dimension |
|
|
|
productColor |
The color attribute of a product item. |
dimension |
|
|
|
productCondition |
The condition attribute of a product item. |
dimension |
|
|
|
productCostOfGoodsSold |
The total cost of selling a product as specified in the inventory feed. |
dimension |
|
|
|
productCountry |
The country (ISO 3166 format) registered for the inventory feed that contains the product associated with this conversion. |
dimension |
|
|
|
productCustomLabel0 |
The custom label 0 attribute of a product item. |
dimension |
|
|
|
productCustomLabel1 |
The custom label 1 attribute of a product item. |
dimension |
|
|
|
productCustomLabel2 |
The custom label 2 attribute of a product item. |
dimension |
|
|
|
productCustomLabel3 |
The custom label 3 attribute of a product item. |
dimension |
|
|
|
productCustomLabel4 |
The custom label 4 attribute of a product item. |
dimension |
|
|
|
productGender |
The gender attribute of a product item. |
dimension |
|
|
|
productGroup |
The criteria that were used to define the product group, such as AND(CATEGORY="Electronics",BRAND = "example"). |
dimension |
|
|
|
productGroupClickserverUrl |
The URL that DS uses to track activity. A user who clicks an ad would visit the clickserver URL first, and then be redirected to the final landing page. See Landing page and clickserver URLs. |
dimension |
|
|
|
productGroupId |
The product group ID associated with this conversion. Only conversions from shopping campaigns have product group IDs. Product group IDs should not be used for joining. |
dimension |
|
|
|
productGroupLandingPage |
Product group landing page. See Landing page and clickserver URLs. |
dimension |
|
|
|
productGroupMaxBid |
If this product group is managed by a DS bid strategy, the bid strategy will never raise bids above this limit. See Apply a bid strategy to product group. |
dimension |
|
|
|
productGroupMaxCpc |
Returns the max CPC that has been set for this product group, if there is one. If max CPC has not been set for this product group, this field is empty and the product group inherits the max CPC setting from the ad group. |
dimension |
|
|
|
productGroupMinBid |
If this product group is managed by a DS bid strategy, the bid strategy will never lower bids below this limit. See Apply a bid strategy to product group. |
dimension |
|
|
|
productGroupPartitionType |
The partition type for the product group: Subdivided, Excluded, or Biddable. |
dimension |
|
|
|
productGtin |
The GTIN attribute (Global Trading Item Number) of a product item. |
dimension |
|
|
|
productId |
The ID of the product associated with this conversion. |
dimension |
|
|
|
productItemGroupId |
The item group id attribute of a product item. |
dimension |
|
|
|
productLandingPageUrl |
The landing page attribute of a product item. |
dimension |
|
|
|
productLanguage |
The language (ISO 639-1) of the product associated this conversion. |
dimension |
|
|
|
productMaterial |
The material attribute of a product item. |
dimension |
|
|
|
productMpn |
The MPN attribute (Manufacturer Part Number) of a product item. |
dimension |
|
|
|
productPattern |
The pattern attribute of a product item. |
dimension |
|
|
|
productPrice |
The price attribute of a product item. |
dimension |
|
|
|
productRevenueFromUnitsSold |
The total revenue generated from a product (using the price reported on each product). |
metric |
|
|
|
productSalePrice |
The price attribute of a product item. |
dimension |
|
|
|
productSize |
The size attribute of a product item. |
dimension |
|
|
|
productStoreId |
The store in the Local Inventory Ad associated with the conversion. This should match the store IDs used in your local products feed. |
dimension |
|
|
|
productTargetClickserverUrl |
The URL that DS uses to track activity. A user who clicks a shopping ad would visit the clickserver URL first, and then be redirected to the final landing page. See Shopping ads landing pages. |
dimension |
|
|
|
productTargetEngineId |
ID of the product target in the external engine account. |
dimension |
|
|
|
productTargetFilter |
Filters products in a Google Merchant Center account with this product target. You can specify matching criteria using attributes such as product IDs, brand, etc. |
dimension |
|
|
|
productTargetId |
DS product target ID. |
dimension |
|
|
|
productTargetLabels |
Names of labels directly assigned to this product target; inherited labels are not included. |
dimension |
|
|
|
productTargetLandingPage |
The value that indicates the final URL a user would visit after clicking on your shopping ad. See Shopping ads landing pages. |
dimension |
|
|
|
productTargetMaxBid |
If this product target is managed by a DS bid strategy, the bid strategy will never raise bids above this limit. See Apply a bid strategy to product targets. |
dimension |
|
|
|
productTargetMaxCpc |
Overrides the ad group's max CPC and sets a maximum amount you are willing to pay if someone clicks a product ad for this specific product target. If this field is empty, the product target will use the ad group's max CPC. |
dimension |
|
|
|
productTargetMinBid |
If this product target is managed by a DS bid strategy, the bid strategy will never lower bids below this limit. See Apply a bid strategy to product targets. |
dimension |
|
|
|
productTitle |
The title attribute of a product item. |
dimension |
|
|
|
productTypeLevel1 |
The product type leve 1 attribute of a product item. |
dimension |
|
|
|
productTypeLevel2 |
The product type leve 2 attribute of a product item. |
dimension |
|
|
|
productTypeLevel3 |
The product type leve 3 attribute of a product item. |
dimension |
|
|
|
productTypeLevel4 |
The product type leve 4 attribute of a product item. |
dimension |
|
|
|
productTypeLevel5 |
The product type leve 5 attribute of a product item. |
dimension |
|
|
|
productUnitsSold |
The total number of units sold for a particular product. |
metric |
|
|
|
provinceTargets |
Province targets included in the ad group. |
dimension |
|
|
|
qualityScoreAvg |
Google Ads and Bing Ads only. The impression-weighted average of the engine's Quality score (QS) across all days and keywords in the report scope. |
metric |
|
|
qualityScoreCurrent |
qualityScoreCurrent |
|
metric |
|
|
|
quarterEnd |
Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row. |
dimension |
|
|
|
quarterStart |
Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the first day of the quarter of each row. |
dimension |
|
|
|
roasTarget |
The target ROAS (return on ad spending) ratio of the bid strategy. |
dimension |
|
|
searchAbsoluteTopImpressionShare |
searchAbsoluteTopImpressionShare |
|
dimension |
|
|
searchBudgetLostAbsoluteTopImpressionShare |
searchBudgetLostAbsoluteTopImpressionShare |
|
metric |
|
|
|
searchBudgetLostImpressionShare |
Google Ads and Bing Ads only. The percentage of time that your ads weren't shown on the Search Network due to insufficient budget. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%. |
metric |
|
|
searchBudgetLostTopImpressionShare |
searchBudgetLostTopImpressionShare |
|
metric |
|
|
|
searchImpressionShare |
Google Ads and Bing Ads only. The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. Returned as a number between 0.1 and 1 or, if the share is less than 0.1, the string < 10%. |
metric |
|
|
|
searchQuery |
The search terms that Google users entered. |
dimension |
|
|
searchRankLostAbsoluteTopImpressionShare |
searchRankLostAbsoluteTopImpressionShare |
|
dimension |
|
|
|
searchRankLostImpressionShare |
Google Ads and Bing Ads only. The percentage of time that your ads weren’t shown on the Search Network due to poor Ad Rank. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%. |
metric |
|
|
searchRankLostTopImpressionShare |
searchRankLostTopImpressionShare |
|
metric |
|
|
searchTopImpressionShare |
searchTopImpressionShare |
|
metric |
|
|
|
serpType |
The type of search result that Google users clicked. |
dimension |
|
|
|
sitelinkClickserverUrl |
Segments the report by sitelinks; each row and its aggregate metrics are split into multiple rows, one for each sitelink. This column returns the sitelink's clickserver URL of each row. |
dimension |
|
|
|
sitelinkDescription1 |
Segments the report by sitelinks; each row and its aggregate metrics are split into multiple rows, one for each sitelink. This column returns the sitelink description 1 of each row. |
dimension |
|
|
|
sitelinkDescription2 |
Segments the report by sitelinks; each row and its aggregate metrics are split into multiple rows, one for each sitelink. This column returns the sitelink description 2 of each row. |
dimension |
|
|
|
sitelinkDisplayText |
Segments the report by sitelinks; each row and its aggregate metrics are split into multiple rows, one for each sitelink. This column returns the sitelink display text of each row. |
dimension |
|
|
|
sitelinkLandingPageUrl |
Segments the report by sitelinks; each row and its aggregate metrics are split into multiple rows, one for each sitelink. This column returns the sitelink's landing page URL of each row. |
dimension |
|
|
statisticsCurrencyCode |
statisticsCurrencyCode |
|
dimension |
|
|
|
status |
The status of the account: Active, Paused, or Removed. |
dimension |
|
|
to |
to |
|
dimension |
|
|
topImpressionPercentage |
topImpressionPercentage |
|
metric |
|
|
|
topOfPageBidAvg |
Google Ads only. Approximates the average CPC bid needed during the report's time range for your ads to appear regularly in the top positions above the search results. |
metric |
|
|
topOfPageBidCurrent |
topOfPageBidCurrent |
|
dimension |
|
|
|
visitDate |
The date, in the engine account time zone, when the visit occurred. This date is used for visits aggregation. For example, when DS aggregates visits for May 1, it counts all visits whose visitDate is May 1. |
dimension |
|
|
|
visitExternalClickId |
A unique string for each visit that is passed to the landing page as the gclid URL parameter. Only enabled for advertisers with conversion API integration or Google Analytics integration. |
dimension |
|
|
|
visitId |
DS visit ID. |
dimension |
|
|
|
visitNetworkType |
The ad network that generated this visit: Content, Search, or Other. |
dimension |
|
|
|
visitReferrer |
The referrer URL of the visit. |
dimension |
|
|
|
visitSearchQuery |
The search query that generated this visit. |
dimension |
|
|
|
visitTimestamp |
The UTC timestamp when the visit occurred. |
dimension |
|
|
|
visits |
The total number of DS visits. |
metric |
|
|
|
weekEnd |
Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row. |
dimension |
|
|
|
weekStart |
Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the first day (Sunday) of each row. |
dimension |
|
|
|
yahooGeoTargets |
Geo targets for Yahoo Search Marketing campaigns. See Download upload templates and geo/language codes. |
dimension |
|
|
|
yahooJapanBidStrategy |
The bid strategy Yahoo! JAPAN uses for this campaign: Manual cpc or Budget optimizer. Campaigns using DS bid strategies are set to Manual cpc. |
dimension |
|
|
|
yearEnd |
Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row. |
dimension |
|
|
|
yearStart |
Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the first day of the year of each row. |
dimension |
|