Google Search Ads 360 (Legacy)

absoluteTopImpressionPercentage

absoluteTopImpressionPercentage

String

metric

account

String

Engine account name.

dimension

accountCurrencyCode

String

Currency code of the engine account in ISO 4217 format.

dimension

accountEngineId

String

ID of the account in the external engine account.

dimension

accountId

String

DS engine account ID.

dimension

accountTimeZone

String

Time zone of the engine account in IANA Time Zone Database format, such as America/New_York.

dimension

accountType

String

Engine account type: Google AdWords, Bing Ads, Yahoo Japan Listing Ads, Yahoo Search Marketing, Yahoo Gemini, Baidu, or Comparison Shopping.

dimension

ad

String

Ad name.

dimension

adDescription1

String

Ad description line 1.

dimension

adDescription2

String

Ad description line 2; not available for some engines.

dimension

adDisplayUrl

String

Ad display URL.

dimension

adEngineId

String

ID of the ad in the external engine account.

dimension

adGroup

String

Ad group name.

dimension

adGroupBroadMaxCpc

float

Default bid for broad match search keywords in this ad group (Bing Ads only).

dimension

adGroupContentMaxCpc

float

Default bid for content keywords in this ad group.

dimension

adGroupDesktopBidAdjustment

float

The percentage by which bids are adjusted for desktop. For example, 0.2 means 20% increase, so desktop bids are 1.2 times the default bid. The range of valid values differs based on the external engine.

dimension

adGroupEndDate

Date

End date of the ad group.

dimension

adGroupEngineId

String

ID of the ad group in the external engine account.

dimension

adGroupExactMaxCpc

float

Default bid for exact match keywords in this ad group (Bing Ads only).

dimension

adGroupId

String

DS ad group ID.

dimension

adGroupLabels

String

Names of labels directly assigned to this ad group; inherited labels are not included.

dimension

adGroupMobileBidAdjustment

float

The percentage by which bids are adjusted for mobile. For example, 0.2 means 20% increase, so mobile bids are 1.2 times the default bid. The range of valid values differs based on the external engine.

dimension

adGroupPhraseMaxCpc

float

Default bid for phrasematch search keywords in this ad group (Bing Ads only).

dimension

adGroupSearchMaxCpc

Date

Default bid for search keywords in this ad group.

dimension

adGroupStartDate

Date

Start date of the ad group.

dimension

adGroupStatus

Status

The status of the ad group that contains this item.

dimension

adGroupTabletBidAdjustment

float

The percentage by which bids are adjusted for tablet. For example, 0.2 means 20% increase, so tablet bids are 1.2 times the default bid. The range of valid values differs based on the external engine.

dimension

adGroupTargetId

String

The ID DS generated for an ad group target.

dimension

adGroupType

String

(Applicable to Google Ads only) Indicates the type of ad group: Standard, Dynamic, or Showcase.

dimension

adHeadline

String

Ad headline.

dimension

adHeadline2

String

Ad headline 2; not available for some engines.

dimension

adHeadline3

String

Ad headline 3; not available for some engines.

dimension

adId

String

DS ad ID. A value of 0 indicates that the ad is unattributed.

dimension

adLabels

String

Names of labels directly assigned to this ad; inherited labels are not included.

dimension

adLandingPage

String

Ad landing page. See Landing page and clickserver URLs.

dimension

adPathField1

String

Ad path field 1. Path fields 1 and 2 are combined with adDisplayUrl to form the URL that is shown on an ad.

dimension

adPathField2

String

Ad path field 2. Path fields 1 and 2 are combined with adDisplayUrl to form the URL that is shown on an ad.

dimension

adPromotionLine

String

Ad promotion line. A short promotional message for a product ad.

dimension

adRotation

String

Ad serving rotation used by the ad group: Optimizeor Rotate indefinitely.

dimension

adType

String

The type of ad: Text, Product, Dynamic search, Mobile app install, Call-Only, Expanded text, or Expanded dynamic search.

dimension

adWordsBidStrategy

String

The bid strategy Google Ads uses for this campaign: Manual cpc, Manual cpm, Percent cpa, Budget optimizer, or Conversion optimizer. Campaigns using DS bid strategies are set to Manual cpc or Manual cpm.

dimension

adWordsConversionValue

float

Aggregate value of Google Ads conversions.

metric

adWordsConversions

float

The data that the advertiser has set up to be reported in the Google Ads Conversions column. When an Google Ads conversion action is created, the advertiser can choose whether to count those conversions in the Conversions reporting column.

metric

adWordsViewThroughConversions

long

The total number of Google Ads view-through conversions.

metric

advertiser

String

Advertiser name.

dimension

advertiserConversionId

String

For offline conversions, this is an ID provided by advertisers. If an advertiser doesn't specify such an ID, Search Ads 360 generates one. For online conversions, this is equal to the conversionId column or the floodlightOrderId column depending on the advertiser's Floodlight instructions.

dimension

advertiserCurrencyCode

String

Currency code of the advertiser in ISO 4217 format.

dimension

advertiserId

String

DS advertiser ID.

dimension

ageTargetAgeRange

String

The age range of age target.

dimension

ageTargetBidModifier

float

The bid adjustment associated with the age target.

dimension

agency

String

Agency name.

dimension

agencyId

String

DS agency ID.

dimension

appId

String

Segments the report by app extension; each row and its aggregate metrics are split into multiple rows, one for each app extension. This column returns the app ID, if any exists.

dimension

appStore

String

Segments the report by app extension; each row and its aggregate metrics are split into multiple rows, one for each app extension. This column returns the app store type (Apple App Store, Google Play Store), if any exists.

dimension

avgCpc

float

Average cost per click.

metric

avgCpm

float

Average cost per thousand impressions.

metric

avgPos

float

Average position.

metric

bidStrategy

String

The bid strategy name.

dimension

bidStrategyGoal

String

The goal of the bid strategy: Position, Conversions, Revenue, Clicks, or Advanced targeting.

dimension

bidStrategyId

String

DS bid strategy ID.

dimension

bidStrategyInherited

Boolean

Indicates whether this entity's bid strategy is inherited.

dimension

bidStrategyMaxBid

float

The highest possible bid for keywords in this bid strategy.

dimension

bidStrategyMinBid

float

The lowest possible bid for keywords in this bid strategy.

dimension

bingAdsAdDistributions

String

Ad distribution channels used by Bing Ads ad groups; a combination of Search and Content.

dimension

bingAdsBudgetType

String

How budget is controlled for Bing Ads campaigns: Daily budget, Monthly even spend, Monthly accelerated spend, Daily accelerated spend, or Daily even spend.

dimension

bingAdsLanguage

String

The language of the ads and keywords in a Bing Ads ad group.

dimension

bingKeywordParam2

bingKeywordParam2

String

dimension

bingKeywordParam3

bingKeywordParam3

String

dimension

callCallOnly

Boolean

Segments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns true if the call extension only shows a phone number, or false if the extension shows both a phone number and a link.

dimension

callConversionTracker

String

Segments the report by call extensions; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns the name of the conversion tracker associated with the feed item, if any exists.

dimension

callConversionTrackerId

String

Segments the report by call extensions; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns the ID of the conversion tracker associated with the call extension, if any exists.

dimension

callCountryCode

String

Segments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns the call extension's country code of each row.

dimension

callIsTracked

Boolean

Segments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns true if the call extension's calls will be tracked, false otherwise.

dimension

callPhoneNumber

String

Segments the report by call extension; each row and its aggregate metrics are split into multiple rows, one for each call extension. This column returns a call extension's phone number.

dimension

campaign

String

Campaign name.

dimension

campaignDesktopBidAdjustment

float

The percentage by which bids are adjusted for desktop. For example, 0.2 means 20% increase, so desktop bids are 1.2 times the default bid. The range of valid values differs based on the external engine.

dimension

campaignEndDate

String

End date of the campaign.

dimension

campaignEngineId

String

ID of the campaign in the external engine account.

dimension

campaignId

String

DS campaign ID.

dimension

campaignLabels

String list

Names of labels directly assigned to this campaign; inherited labels are not included.

dimension

campaignMobileBidAdjustment

float

The percentage by which bids are adjusted for mobile. For example, 0.2 means 20% increase, so mobile bids are 1.2 times the default bid. The range of valid values differs based on the external engine.

dimension

campaignStartDate

String

Start date of the campaign.

dimension

campaignStatus

Status

The status of the campaign that contains this item.

dimension

campaignTabletBidAdjustment

float

The percentage by which bids are adjusted for tablet. For example, 0.2 means 20% increase, so tablet bids are 1.2 times the default bid. The range of valid values differs based on the external engine.

dimension

campaignTargetId

String

The ID DS generated for a campaign target.

dimension

campaignType

Campaign type

Indicates the type of campaign: Manual, Inventory, Inventory - PLA, Shopping, Comparison shopping, Mobile app install, or Universal app.

dimension

cityTargets

String

City targets included in the ad group.

dimension

clicks

long

Aggregate clicks.

metric

clicksWithFeedItemShowing

long

Clicks on any link in the ad while the feed item was displayed. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column.

metric

conversionAttributionType

String

What the conversion is attributed to: Visit or Keyword+Ad.

dimension

conversionDate

Date

The date, in the Campaign manager network time zone, when the conversion occurred. This date is used for conversion metric aggregation. For example, when DS aggregates actions for May 1, it counts all action conversions whose conversionDateis May 1.

dimension

conversionId

String

ID that Search Ads 360 generates for each conversion.

dimension

conversionLastModifiedTimestamp

String

The UTC timestamp of the conversion's most recent modification.

dimension

conversionQuantity

float

The quantity of items recorded by the conversion, as determined by the qtyparameter. The advertiser is responsible for dynamically populating the parameter (such as number of items sold in the conversion), otherwise it defaults to 1.

dimension

conversionRevenue

float

The total dollar amount from the conversion.

dimension

conversionSearchTerm

String

The search term that led to the conversion.

dimension

conversionTimestamp

String

The UTC timestamp when the conversion occurred.

dimension

conversionType

String

The type of the conversion: Action or Transaction.

dimension

conversionVisitExternalClickId

String

A unique string, for the visit that the conversion is attributed to, that is passed to the landing page as the gclid URL parameter. Only enabled for advertisers with conversion API integration or Google Analytics integration.

dimension

conversionVisitId

String

The DS visit ID that the conversion is attributed to.

dimension

conversionVisitTimestamp

String

The UTC timestamp of the visit that the conversion is attributed to.

dimension

cost

float

Aggregate cost paid to engine account(s).

metric

costWithFeedItemShowing

float

Cost of all ads when the feed item was showing. This column only returns a value in a feed item report or in a report that is segmented by a feed-item column.

metric

countryTargets

String

Country targets included in the ad group.

dimension

cpaTarget

float

The target CPA (cost per action) of the bid strategy.

dimension

creationTimestamp

String

Timestamp of the account's creation, formatted in ISO 8601.

dimension

crossSellAverageUnitPrice

float

Average price reported for sales of a product when it sold as a result of advertising a different product

metric

crossSellCostOfGoodsSold

float

The total cost of selling a product when it sold as a result of advertising a different product.

metric

crossSellGrossFromUnitsSold

float

The total revenue generated from sales of a product as a result of advertising a different product.

metric

crossSellGrossProfitMargin

float

The gross profit margin for a specific product when sold as a result of advertising a different product.

metric

crossSellRevenueFromUnitsSold

float

The total revenue generated from cross sales (revenue generated as a result of advertising a different product).

metric

crossSellUnitsSold

float

The number of units sold as the result of cross-selling. (The number of units sold as a result of advertising a different product.)

metric

ctr

float

Average click-through rate.

metric

dailyBudget

float

Daily budget of the campaign.

dimension

date

String

Segments the report by days; each row and its aggregate metrics are split into multiple rows, one for each day. This column returns the date of each row.

dimension

deliveryMethod

String

Budget delivery method of the campaign: Standard or Accelerated.

dimension

deviceSegment

String

Segments the report by device; each row and its aggregate metrics are split into multiple rows, up to one for each device segment. This column returns the device segment of each row.

dimension

deviceTargets

String

Device targets at the ad group level; a combination of Desktop, Mobile, Tablet, or Other.

dimension

dfaActions

long

The total number of Campaign manager actions.

metric

dfaActionsCrossEnv

dfaActionsCrossEnv

Float

metric

dfaAdvertiserId

String

ID of the Campaign manager advertiser associated with this DS advertiser.

dimension

dfaNetworkId

String

ID of the Campaign manager network associated with this DS advertiser.

dimension

dfaNetworkTimeZone

String

Time zone of the Campaign manager network associated with this DS advertiser in IANA Time Zone Database format, such as America/New_York.

dimension

dfaRevenue

float

Aggregate revenue generated by Campaign manager transactions.

metric

dfaRevenueCrossEnv

dfaRevenueCrossEnv

Float

metric

dfaTransactions

long

The total number of Campaign manager transactions.

metric

dfaTransactionsCrossEnv

dfaTransactionsCrossEnv

Float

metric

dfaWeightedActions

float

Weighted sum of Campaign manager actions.

metric

dfaWeightedActionsCrossEnv

dfaWeightedActionsCrossEnv

Float

metric

displayBudgetLostImpressionShare

float

Google Ads only. The percentage of time that your ads weren't shown on the Display Network due to insufficient budget. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%.

metric

displayImpressionShare

float

Google Ads only. The impressions you have received on the Display Network divided by the estimated number of impressions you were eligible to receive. Returned as a number between 0.1 and 1 or, if the share is less than 0.1, the string < 10%.

metric

displayRankLostImpressionShare

float

Google Ads only. The percentage of time that your ads weren’t shown on the Display Network due to poor Ad Rank. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%.

metric

dynamicSearchAdsTargetConditions

String

The criteria the dynamic ad target uses to select pages under the site domain.

dimension

dynamicSearchAdsTargetCoverage

float

The percentage of pages on the advertiser's site that the dynamic ad target matches.

dimension

dynamicSearchAdsTargetCpcBid

float

The dynamic ad target's max CPC (maximum cost per click) setting.

dimension

dynamicSearchAdsTargetLandingPageUrl

String

The dynamic ad target's destination URL.

dimension

effectiveBidStrategy

String

The name of the bid strategy assigned to this entity, or inherited by this entity.

dimension

effectiveBidStrategyId

String

DS ID of the bid strategy assigned to this entity, or inherited by this entity.

dimension

effectiveCityTargets

String

City targets included in the ad group, or inherited from the campaign.

dimension

effectiveCountryTargets

String

Country targets included in the ad group, or inherited from the campaign.

dimension

effectiveDeviceTargets

String

Device targets at the ad group level, or inherited from the campaign; a combination of Desktop, Mobile, Tablet, or Other.

dimension

effectiveKeywordMaxCpc

effectiveKeywordMaxCpc

Float

metric

effectiveLabels

String

Names of all labels inherited or directly assigned to this ad.

dimension

effectiveMetroTargets

String

Metro targets included in the ad group, or inherited from the campaign.

dimension

effectiveProductGroupMaxCpc

float

The max CPC (maximum cost-per-click) that is in effect for this product group. This will be either the same value as the ad group's max CPC or, if the product target is overriding the ad group's setting, the product target's own max CPC.

dimension

effectiveProductTargetMaxCpc

float

The max CPC (maximum cost-per-click) that is in effect for this product target. This will be either the same value as the ad group's max CPC or, if the product target is overriding the ad group's setting, the product target's own max CPC.

dimension

effectiveProvinceTargets

String

Province targets included in the ad group, or inherited from the campaign.

dimension

engineRemarketingList

String

The name of the remarketing list associated with the target.

dimension

engineRemarketingListBidModifier

float

The bid adjustment associated with the target.

dimension

engineRemarketingListTargetAll

Boolean

Indicates if the ad group only uses remarketing at targets to adjust bids.Possible values: Yes: The ad group uses remarketing targets to adjust bids. No: The ad group displays ads only to members of remarketing targets, and can use the remarketing targets to adjust bids.

dimension

engineStatus

String

Additional status of the ad in the external engine account. Possible statuses (depending on the type of external account) include active, eligible, creative deleted, creative approved family safe, etc.

dimension

ersTarget

float

The target ERS (effective revenue share) ratio of the bid strategy.

dimension

excludedCityTargets

String

City targets excluded from the campaign. Download upload templates and geo/language codes.

dimension

excludedCountryTargets

String

Country targets excluded from the campaign. Download upload templates and geo/language codes.

dimension

excludedMetroTargets

String

Metro targets excluded from the campaign. Download upload templates and geo/language codes.

dimension

excludedProvinceTargets

String

Province targets excluded from the campaign. Download upload templates and geo/language codes.

dimension

feedId

String

Segments the report by feed items; each row and its aggregate metrics are split into multiple rows, one for each feed item. This column returns the DS feed table ID for each row.

dimension

feedItemId

String

Segments the report by feed items; each row and its aggregate metrics are split into multiple rows, one for each feed item. This column returns the DS feed item row ID for each row.

dimension

feedType

String

Segments the report by feed items; each row and its aggregate metrics are split into multiple rows, one for each feed item. This column returns the type of feed item for each row.

dimension

floodlightActivity

String

Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the Floodlight activity name of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.

dimension

floodlightActivityId

String

Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the DS Floodlight activity ID of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.

dimension

floodlightActivityTag

String

Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the Floodlight activity tag of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.

dimension

floodlightActivityTargetIds

String

Comma-separated list of Floodlight activity IDs that this bid strategy targets.

dimension

floodlightConfigurationId

String

Campaign manager Floodlight configuration ID.

dimension

floodlightEventRequestString

String

The Floodlight request string of the conversion.

dimension

floodlightGroup

String

Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.

dimension

floodlightGroupConversionType

String

The type of conversions generated by Floodlight activities in this group: Action or Transaction.

dimension

floodlightGroupId

String

Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.

dimension

floodlightGroupTag

String

Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group tag of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.

dimension

floodlightOptimizationEnabled

Boolean

Whether the bid strategy targets specific Floodlight activities.

dimension

floodlightOrderId

String

The Floodlight order ID provided by the advertiser for the conversion.

dimension

floodlightOriginalRevenue

float

The original, unchanged revenue associated with the Floodlight event (in the currency of the current report), before Floodlight currency instruction modifications.

dimension

floodlightReferrer

String

The Floodlight referrer website of the conversion.

dimension

genderTargetBidModifier

float

The bid adjustment associated with the gender target.

dimension

genderTargetGenderType

String

The gender type of gender target: Male, Female, Unknown.

dimension

googleAnalyticsTimeZone

String

The time zone of the Google Analytics view linked to this DS advertiser. Uses the IANA Time Zone Database format, such as America/New_York.

dimension

highPosition

float

The highest desirable position (numerically smaller) to show ads. For example, in a position range of 2 - 5, 2 is the highPosition.

dimension

impr

long

The total number of impressions.

metric

inventoryAccountId

String

The DS inventory account ID containing the product associated with the conversion. DS generates this ID when you link an inventory account in DS.

dimension

isDisplayKeyword

isDisplayKeyword

Long

metric

isUnattributedAd

Boolean

Indicates whether metrics in this row are unattributable to a specific ad. For example, an ad with an unsupported format or an erroneous clickserver URL can prevent DS from attributing metrics to an ad.

dimension

keywordClickserverUrl

keywordClickserverUrl

String

dimension

keywordEngineId

keywordEngineId

Long

metric

keywordId

String

DS keyword ID. A value of 0 indicates that the keyword is unattributed.

dimension

keywordLabels

keywordLabels

String

dimension

keywordLandingPage

keywordLandingPage

String

dimension

keywordMatchType

String

Keyword match type: Broad, Exact, Phrase, or Content.

dimension

keywordMaxBid

keywordMaxBid

String

metric

keywordMaxCpc

keywordMaxCpc

Float

metric

keywordMinBid

keywordMinBid

String

metric

keywordNearMatchEnabled

String

Whether keyword near match is enabled for the campaign: Enabled or Disabled.

dimension

keywordText

String

Keyword text.

dimension

keywordUrlParams

keywordUrlParams

String

dimension

languageTargets

String

Language targets at the campaign level. Download upload templates and geo/language codes.

dimension

lastModifiedTimestamp

String

Timestamp of the account's most recent modification, formatted in ISO 8601.

dimension

lead submission

lead submission

String

dimension

leadAverageUnitPrice

float

The average price reported for sales of a product when it sold as a result of advertising the product.

metric

leadCostOfGoodsSold

float

The total cost of selling a product when sold as a result of advertising the product.

metric

leadGrossProfitFromUnitsSold

float

The total revenue generated from sales of a product as a result of advertising the product.

metric

leadGrossProfitMargin

float

The gross profit margin for a specific product as a direct result of advertising the product.

metric

leadRevenueFromUnitsSold

float

The total revenue generated from a product as a result of advertising the product.

metric

leadUnitsSold

float

The number of units sold as a result of advertising the product.

metric

locationBusinessName

String

Segments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the location's business name for each row.

dimension

locationCategory

String

Segments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the location's category for each row.

dimension

locationDetails

String

Segments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the details about a location for each row.

dimension

locationFilter

String

Segments the report by upgraded location extensions linked to a Google My Business account; each row and its aggregate metrics are split into multiple rows, one for each location that has metrics available. This column returns the location's filter for each row.

dimension

locationTargetBidModifier

float

The bid adjustment associated with the location target.

dimension

locationTargetName

String

The name of the location target.

dimension

lowPosition

float

The lowest desirable position (numerically bigger) to show ads. For example, in a position range of 2 - 5, 5 is the lowPosition.

dimension

metroTargets

String

Metro targets included in the ad group.

dimension

monthEnd

String

Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row.

dimension

monthStart

String

Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the first day of the month of each row.

dimension

monthlyBudget

float

Monthly budget of the campaign.

dimension

monthlySpendTarget

float

The target spend for each month of this bid strategy. If needed, DS will increase bids to ensure this amount is spent.

dimension

negativeAdGroupKeywordId

String

DS negative ad group keyword ID.

dimension

negativeAdGroupKeywordMatchType

String

Match type of the negative keyword: Broad, Exact, Phrase, or Content. Currently only for Google Ads accounts.

dimension

negativeAdGroupKeywordText

String

The keyword text.

dimension

negativeAdGroupTargetId

String

The ID DS generated for a negative ad-group target.

dimension

negativeCampaignKeywordId

String

DS negative campaign keyword ID.

dimension

negativeCampaignKeywordMatchType

String

Match type of the negative keyword: Broad, Exact, Phrase, or Content. Currently only for Google Ads accounts.

dimension

negativeCampaignKeywordText

String

The keyword text.

dimension

negativeCampaignTargetId

String

The ID DS generated for a negative campaign target.

dimension

networkTarget

String

The type of network(s) the campaign advertises on.

dimension

organicAvgPos

float

The average top position of unpaid search results for your site.

metric

organicClicks

long

The number of clicks on unpaid search results for your site after someone entered the searchQuery.

metric

organicCtr

float

The rate at which people who see unpaid search results for your site end up clicking an unpaid result and landing on your site.

metric

organicQueries

long

The total number of times users have entered the searchQuery and saw at least one organic search result from your site.

metric

paidAndOrganicClicks

long

The number of clicks on either one of your ads ad or an unpaid search result for your site after someone entered the searchQuery.

metric

paidAndOrganicCtr

float

The rate at which people who see either one of your ads or an unpaid search result for your site end up clicking on either and landing on your site.

metric

paidAndOrganicQueries

long

The total number of times users have entered the searchQuery and saw at least one of your ads or at least one organic search result from your site.

metric

paidAvgPos

float

The average position in which the ad appears after someone entered the searchQuery.

metric

paidClicks

long

The number of times someone clicked an ad after entering the searchQuery.

metric

paidCostPerClick

float

The average cost per click for an ad. This is the average amount you pay each time someone clicks your ad.

metric

paidCtr

float

The click-through rate for an ad, which is how often people who see your ad end up clicking it after entering the searchQuery.

metric

paidImpressions

long

The number of times an ad has appeared on a search results page or on a website in the Google Network after someone entered the searchQuery.

metric

productAgeGroup

String

The age group attribute of a product item.

dimension

productAvailability

String

The availability attribute of a product item.

dimension

productAverageUnitPrice

float

The average price reported for sales of a product (using the price reported on each product).

metric

productBrand

String

The brand attribute of a product item.

dimension

productCategory

String

The google product category attribute of a product item.

dimension

productCategoryLevel1

String

The google product category level 1 attribute of a product item.

dimension

productCategoryLevel2

String

The google product category level 2 attribute of a product item.

dimension

productCategoryLevel3

String

The google product category level 3 attribute of a product item.

dimension

productCategoryLevel4

String

The google product category level 4 attribute of a product item.

dimension

productCategoryLevel5

String

The google product category level 5 attribute of a product item.

dimension

productChannel

String

The sales channel of the product associated with the conversion: Online or Local.

dimension

productChannelExclusivity

String

The channel exclusivity attribute of a product item.

dimension

productColor

String

The color attribute of a product item.

dimension

productCondition

String

The condition attribute of a product item.

dimension

productCostOfGoodsSold

float

The total cost of selling a product as specified in the inventory feed.

dimension

productCountry

String

The country (ISO 3166 format) registered for the inventory feed that contains the product associated with this conversion.

dimension

productCustomLabel0

String

The custom label 0 attribute of a product item.

dimension

productCustomLabel1

String

The custom label 1 attribute of a product item.

dimension

productCustomLabel2

String

The custom label 2 attribute of a product item.

dimension

productCustomLabel3

String

The custom label 3 attribute of a product item.

dimension

productCustomLabel4

String

The custom label 4 attribute of a product item.

dimension

productGender

String

The gender attribute of a product item.

dimension

productGroup

String

The criteria that were used to define the product group, such as AND(CATEGORY="Electronics",BRAND = "example").

dimension

productGroupClickserverUrl

String

The URL that DS uses to track activity. A user who clicks an ad would visit the clickserver URL first, and then be redirected to the final landing page. See Landing page and clickserver URLs.

dimension

productGroupId

String

The product group ID associated with this conversion. Only conversions from shopping campaigns have product group IDs. Product group IDs should not be used for joining.

dimension

productGroupLandingPage

String

Product group landing page. See Landing page and clickserver URLs.

dimension

productGroupMaxBid

float

If this product group is managed by a DS bid strategy, the bid strategy will never raise bids above this limit. See Apply a bid strategy to product group.

dimension

productGroupMaxCpc

float

Returns the max CPC that has been set for this product group, if there is one. If max CPC has not been set for this product group, this field is empty and the product group inherits the max CPC setting from the ad group.

dimension

productGroupMinBid

float

If this product group is managed by a DS bid strategy, the bid strategy will never lower bids below this limit. See Apply a bid strategy to product group.

dimension

productGroupPartitionType

String

The partition type for the product group: Subdivided, Excluded, or Biddable.

dimension

productGtin

String

The GTIN attribute (Global Trading Item Number) of a product item.

dimension

productId

String

The ID of the product associated with this conversion.

dimension

productItemGroupId

String

The item group id attribute of a product item.

dimension

productLandingPageUrl

String

The landing page attribute of a product item.

dimension

productLanguage

String

The language (ISO 639-1) of the product associated this conversion.

dimension

productMaterial

String

The material attribute of a product item.

dimension

productMpn

String

The MPN attribute (Manufacturer Part Number) of a product item.

dimension

productPattern

String

The pattern attribute of a product item.

dimension

productPrice

float

The price attribute of a product item.

dimension

productRevenueFromUnitsSold

float

The total revenue generated from a product (using the price reported on each product).

metric

productSalePrice

float

The price attribute of a product item.

dimension

productSize

String

The size attribute of a product item.

dimension

productStoreId

String

The store in the Local Inventory Ad associated with the conversion. This should match the store IDs used in your local products feed.

dimension

productTargetClickserverUrl

String

The URL that DS uses to track activity. A user who clicks a shopping ad would visit the clickserver URL first, and then be redirected to the final landing page. See Shopping ads landing pages.

dimension

productTargetEngineId

String

ID of the product target in the external engine account.

dimension

productTargetFilter

String

Filters products in a Google Merchant Center account with this product target. You can specify matching criteria using attributes such as product IDs, brand, etc.

dimension

productTargetId

String

DS product target ID.

dimension

productTargetLabels

String

Names of labels directly assigned to this product target; inherited labels are not included.

dimension

productTargetLandingPage

String

The value that indicates the final URL a user would visit after clicking on your shopping ad. See Shopping ads landing pages.

dimension

productTargetMaxBid

float

If this product target is managed by a DS bid strategy, the bid strategy will never raise bids above this limit. See Apply a bid strategy to product targets.

dimension

productTargetMaxCpc

float

Overrides the ad group's max CPC and sets a maximum amount you are willing to pay if someone clicks a product ad for this specific product target. If this field is empty, the product target will use the ad group's max CPC.

dimension

productTargetMinBid

float

If this product target is managed by a DS bid strategy, the bid strategy will never lower bids below this limit. See Apply a bid strategy to product targets.

dimension

productTitle

String

The title attribute of a product item.

dimension

productTypeLevel1

String

The product type leve 1 attribute of a product item.

dimension

productTypeLevel2

String

The product type leve 2 attribute of a product item.

dimension

productTypeLevel3

String

The product type leve 3 attribute of a product item.

dimension

productTypeLevel4

String

The product type leve 4 attribute of a product item.

dimension

productTypeLevel5

String

The product type leve 5 attribute of a product item.

dimension

productUnitsSold

float

The total number of units sold for a particular product.

metric

provinceTargets

String

Province targets included in the ad group.

dimension

qualityScoreAvg

float

Google Ads and Bing Ads only. The impression-weighted average of the engine's Quality score (QS) across all days and keywords in the report scope.

metric

qualityScoreCurrent

qualityScoreCurrent

String

metric

quarterEnd

String

Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row.

dimension

quarterStart

String

Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the first day of the quarter of each row.

dimension

roasTarget

float

The target ROAS (return on ad spending) ratio of the bid strategy.

dimension

searchAbsoluteTopImpressionShare

searchAbsoluteTopImpressionShare

String

dimension

searchBudgetLostAbsoluteTopImpressionShare

searchBudgetLostAbsoluteTopImpressionShare

Float

metric

searchBudgetLostImpressionShare

float

Google Ads and Bing Ads only. The percentage of time that your ads weren't shown on the Search Network due to insufficient budget. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%.

metric

searchBudgetLostTopImpressionShare

searchBudgetLostTopImpressionShare

Float

metric

searchImpressionShare

float

Google Ads and Bing Ads only. The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. Returned as a number between 0.1 and 1 or, if the share is less than 0.1, the string < 10%.

metric

searchQuery

String

The search terms that Google users entered.

dimension

searchRankLostAbsoluteTopImpressionShare

searchRankLostAbsoluteTopImpressionShare

String

dimension

searchRankLostImpressionShare

float

Google Ads and Bing Ads only. The percentage of time that your ads weren’t shown on the Search Network due to poor Ad Rank. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%.

metric

searchRankLostTopImpressionShare

searchRankLostTopImpressionShare

String

metric

searchTopImpressionShare

searchTopImpressionShare

String

metric

serpType

SERP type

The type of search result that Google users clicked.

dimension

sitelinkClickserverUrl

String

Segments the report by sitelinks; each row and its aggregate metrics are split into multiple rows, one for each sitelink. This column returns the sitelink's clickserver URL of each row.

dimension

sitelinkDescription1

String

Segments the report by sitelinks; each row and its aggregate metrics are split into multiple rows, one for each sitelink. This column returns the sitelink description 1 of each row.

dimension

sitelinkDescription2

String

Segments the report by sitelinks; each row and its aggregate metrics are split into multiple rows, one for each sitelink. This column returns the sitelink description 2 of each row.

dimension

sitelinkDisplayText

String

Segments the report by sitelinks; each row and its aggregate metrics are split into multiple rows, one for each sitelink. This column returns the sitelink display text of each row.

dimension

sitelinkLandingPageUrl

String

Segments the report by sitelinks; each row and its aggregate metrics are split into multiple rows, one for each sitelink. This column returns the sitelink's landing page URL of each row.

dimension

statisticsCurrencyCode

statisticsCurrencyCode

String

dimension

status

String

The status of the account: Active, Paused, or Removed.

dimension

to

to

Date

dimension

topImpressionPercentage

topImpressionPercentage

String

metric

topOfPageBidAvg

float

Google Ads only. Approximates the average CPC bid needed during the report's time range for your ads to appear regularly in the top positions above the search results.

metric

topOfPageBidCurrent

topOfPageBidCurrent

String

dimension

visitDate

Date

The date, in the engine account time zone, when the visit occurred. This date is used for visits aggregation. For example, when DS aggregates visits for May 1, it counts all visits whose visitDate is May 1.

dimension

visitExternalClickId

String

A unique string for each visit that is passed to the landing page as the gclid URL parameter. Only enabled for advertisers with conversion API integration or Google Analytics integration.

dimension

visitId

String

DS visit ID.

dimension

visitNetworkType

String

The ad network that generated this visit: Content, Search, or Other.

dimension

visitReferrer

String

The referrer URL of the visit.

dimension

visitSearchQuery

String

The search query that generated this visit.

dimension

visitTimestamp

String

The UTC timestamp when the visit occurred.

dimension

visits

long

The total number of DS visits.

metric

weekEnd

String

Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row.

dimension

weekStart

String

Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the first day (Sunday) of each row.

dimension

yahooGeoTargets

String

Geo targets for Yahoo Search Marketing campaigns. See Download upload templates and geo/language codes.

dimension

yahooJapanBidStrategy

String

The bid strategy Yahoo! JAPAN uses for this campaign: Manual cpc or Budget optimizer. Campaigns using DS bid strategies are set to Manual cpc.

dimension

yearEnd

String

Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row.

dimension

yearStart

String

Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the first day of the year of each row.

dimension