MediaMath

The table below gives information about all the data fields that you can import from MediaMath.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field API name	Description	Use in Adverity
100% Completed Rate	100% Completed Rate	metric
100% Completed Views	100% Completed Views	metric
25% Completed Rate	25% Completed Rate	metric
25% Completed Views	25% Completed Views	metric
3PAS Placement ID	ID of 3PAS Placement	dimension
3PAS Placement Name	Name of 3PAS Placement	dimension
50% Completed Rate	50% Completed Rate	metric
50% Completed Views	50% Completed Views	metric
75% Completed Rate	75% Completed Rate	metric
75% Completed Views	75% Completed Views	metric
Active	Active name	dimension
Ad Serving Cost	the general cost of ad serving	metric
Ad Verification Cost	the general cost of ad Vertification	metric
Advertiser ID	ID of the Advertiser	dimension
Advertiser Name	Name of the Advertiser	dimension
Agency ID	ID of the Agency	dimension
Agency Name	Name of the Agency	dimension
App ID	ID of the App	dimension
App Name	Name of the App	dimension
Attribution Group	Attribution Group	dimension
Audience ID	ID of the Audience	dimension
Audience Index	Audience Index	metric
Audience Name	Name of the Audience	dimension
Audience Path	Path of the Audience	dimension
Average Bid Amount CPM	Average Bid Amount CPM	metric
Average Win Amount CPM	Average Win Amount CPM	metric
Bid Rate	Bid Rate	metric
Bids	Number of Bids	metric
Billed Spend	Billed Spend	metric
Browser	Name of Browser	dimension
Browser Version	Version of the Browser	dimension
CTC	Cost to Company	metric
CTR	Click-through rate	metric
Campaign Budget	Budget of the Campaign	dimension
Campaign Currency Code	Code of the Currency of a campaign	dimension
Campaign End Date	End Date of a campaign	dimension
Campaign Goal Type	Campaign Goal Type	dimension
Campaign Goal Value	Campaign Goal Value	dimension
Campaign ID	Campaign ID	dimension
Campaign Initial Start Date	Initial Start Date of a Campaign	dimension
Campaign Name	Name of the campaign	dimension
Campaign Start Date	Start Date of the campaign	dimension
Campaign Time Zone	Time Zone of the campaign	dimension
Campaign Time Zone Code	Code of the Time Zone of the campaign	dimension
Clicks	number of clicks	metric
Client Exchange Cost	Client Exchange Cost	metric
Client Margin Share	Client Margin Share	metric
Close	Close	metric
Collapse	Collapse	metric
Companion CTR	Companion CTR	metric
Companion Clicks	The number of clicks recorded for companion creatives	metric
Companion Impressions	The numbe of impressions recorded for companion creatives	metric
Concept ID	ID of the concept	dimension
Concept Name	Name of the concept	dimension
Connection Speed	Speed of the Connection	dimension
Connection Type	Type of the connection	dimension
Contextual Cost	Contextual Cost	metric
Creative ID	Creative ID	dimension
Creative Name	Creative Name	dimension
Creative Size	Creative Size	dimension
Day Part ID	Day Part ID	dimension
Day Part in the User's Timezone	Day Part in the User's Timezone	dimension
Deal External ID	Deal External ID	dimension
Deal ID	Deal ID	dimension
Deal Name	Deal Name	dimension
Device Make	Device Make	dimension
Device Model	Model of the Device	dimension
Device Type	Type of the device	dimension
Dynamic Creative Cost	Cost of Dynaic Creative	metric
Engaged Impressions	Number of Engaged Impressions	metric
Engaged Rate	Rate of Engagement	metric
Exchange ID	Exchange ID	dimension
Exchange Name	Exchange Name	dimension
Expand	Number of expand	metric
Frequency	Frequency	metric
Frequency Bin	Frequency Bin	metric
Fullscreen	Number of fullscreen	metric
Impressions	number of Impressions	metric
In View - 15 Seconds	15 seconds of viea	metric
In View - 5 Seconds	5 seconds of view	metric
In View 15 Seconds Rate	In View 15 Seconds Rate	metric
In View 5 Seconds Rate	In View 5 Seconds Rate	metric
In View Impressions	Number of In View Impressions	metric
Inventory Type	Type of Inventory	dimension
Loads	number of Loads	metric
MM Data Cost	MM Data Cost	metric
MM Margin Share	MM Margin Share	metric
MM Total Fee	MM Total Fee	metric
Managed Service Fee	Cost of Managed Service	metric
Margin	Margin	metric
Matched Bid Opportunities	Matched Bid Opportunities	metric
Matched Impressions	Number of matched impressions	metric
Matched Users	Number of the Mached uSers	metric
Max Bid Amount CPM	Cost per thousand of max bid amount	metric
Max Win Amount CPM	Cost per thousand of max win amount	metric
Measurability Rate	Rate of Measurability	metric
Measurable Impressions	Number of Measurable Impressions	metric
Media Cost	Cost of Media	metric
Media Cost PC CPA	Media cost per action PC	metric
Media Cost PV CPA	Media cost per action PV	metric
Media Cost ROI	Media cost of return of an investment divided by the cost of the investment	metric
Media Cost eCPA	Final total media cost divided by the number of actions	metric
Media Cost eCPC	Effective media cost per click	metric
Media Cost eCPCV	Media Cost eCPCV	metric
Media Cost eCPM	effective media cost per mille	metric
Metro Name	Name of Metro	dimension
Min Bid Amount CPM	Cost per thousand of minimum bid	metric
Min Win Amount CPM	Cost per thousandMinimum Win	metric
Mute	number of Mute	metric
Node Level	Node Level	dimension
Non-Watermark Impressions	Number of Non_Watermark Impressions	metric
Non-Watermark Spend	Spend on Non_watermark	metric
OS Version	OS Version	dimension
Operating System	Operating System	dimension
Optimization Fee	Cost of Optimization	metric
Organization ID	Organization ID	dimension
Organization Name	Organization Name	dimension
PMP Optimization Fee	optimization cost of private marketplace deal	metric
PMP Standard Fee	Standard Cost of private marketplace deal	metric
Parent	Parent name	dimension
Path	Path name	dimension
Pause	Pause	metric
Performance	xxxxxxx	dimension
Pixel External ID	External ID of Pixel	dimension
Pixel ID	Id of the Pixel	dimension
Pixel Name	Name of the Pixel	dimension
Pixel Provider ID	Pixel Provider ID	dimension
Pixel Provider Name	Pixel Provider Name	dimension
Pixel Tag Type	Pixel Tag Type	dimension
Pixel Type	Type of the Pixel	dimension
Platform Access Fee	Cost of Platform Access	metric
Play Rate	Number of plays	metric
Post-Click AOV	Average Order value of total number of clicks on a post	metric
Post-Click Conversions	Total Number of clicks on a post	metric
Post-Click Media Cost ROI	Total cost of return of an investment divided by the cost of the investment on a post	metric
Post-Click Revenue	Post-Click Revenue	metric
Post-Click Total Ad Cost ROI	Total cost of return of an advertisement divided by the cost of the avertisement on a post	metric
Post-Click Total Spend ROI	Post-Click Total Spend ROI	metric
Post-View AOV	Average Order value of total number of view on a post	metric
Post-View Conversions	Total Number of view on a post	metric
Post-View Conversions (Raw)	Total Number of view on a post (Raw)	metric
Post-View Media Cost ROI	Post-View Media Cost ROI	metric
Post-View Revenue	Post-View Revenue	metric
Post-View Revenue (Raw)	Post-View Revenue (Raw)	metric
Post-View Total Ad Cost ROI	Post-View Total Ad Cost ROI	metric
Post-View Total Spend ROI	Post-View Total Spend ROI	metric
Postal Code	Postal Code	dimension
Privacy Compliance Cost	Compliance Cost of Privacy	metric
Referrer	nem of the referrer	dimension
Referrer Rank	name of the referrer Bank	dimension
Region Code	Code of Regions	dimension
Region ID	Id of Regions	dimension
Region Name	Name of Regions	dimension
Response Rate/1K Imps	Response Rate/1K Imps	metric
Resume	Resume	metric
Revenue (Raw)	Revenue (Raw)	metric
Rewind	number of Rewind	metric
Site Domain	Domain of the site	dimension
Skip	Number of Skip	metric
Skippable Impressions	Number of Skippable Impressions	metric
Skipped Impressions	Number of Skipped Impressions	metric
Skipped Rate	Skipped Rate	metric
Start	Start	metric
Strategy Budget	Strategy Budget	dimension
Strategy Channel	Strategy Channel	dimension
Strategy End Date	Strategy End Date	dimension
Strategy Goal Type	Strategy Goal Type	dimension
Strategy Goal Value	Strategy Goal Value	dimension
Strategy ID	Strategy ID	dimension
Strategy Name	Strategy Name	dimension
Strategy Start Date	Strategy Start Date	dimension
Strategy Supply Type	Strategy Supply Type	dimension
Strategy Type	Strategy Type	dimension
Target ID	Target ID	dimension
Target Name	Name of the Target	dimension
Total AOV	Total average order value	metric
Total Ad Cost	Total Cost of Ad	metric
Total Ad Cost PC CPA	Total Ad Cost PC CPA	metric
Total Ad Cost PV CPA	Total Ad Cost PV CPA	metric
Total Ad Cost ROI	Total Ad Cost ROI	metric
Total Ad Cost eCPA	Total Ad Cost eCPA	metric
Total Ad Cost eCPC	Total Ad Cost eCPC	metric
Total Ad Cost eCPCV	Total Ad Cost eCPCV	metric
Total Ad Cost eCPM	Total Ad Cost eCPM	metric
Total Bid Amount CPM	Cost per thousand of Total Bid	metric
Total Conversions	Total number of conversions	metric
Total Revenue	Total number of Revenue	metric
Total Spend	Total Spend	metric
Total Spend PC CPA	Total Spend PC CPA	metric
Total Spend PV CPA	Total Spend PV CPA	metric
Total Spend ROI	Total Spend ROI	metric
Total Spend eCPA	Total Spend eCPA	metric
Total Spend eCPC	Total Spend eCPC	metric
Total Spend eCPCV	Total Spend eCPCV	metric
Total Spend eCPM	Total Spend eCPM	metric
Total Win Amount CPM	Cost per thousand of Total Win	metric
UDI Data Cost	Cost of Udi Data	metric
Uniques	Uniques	metric
Unmute	Number of Unmute	metric
Vendor ID	Vendor ID	dimension
Vendor Name	Vendor Name	dimension
Viewability Rate	Rate of Viewability	metric
Watermark Impressions	number of Watermark	metric
Watermark Spend	Spend on Watermark	metric
Watermark Spend Percent	Percentage of spend on Watermark	metric
Weekday ID	Weekday ID	dimension
Weekday Name	weekday	dimension
Win Rate	Win Rate	metric
Wins	Number of Wins	metric