MediaMath

The table below gives information about all the data fields that you can import from MediaMath.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field API name	Data Type	Description	Use in Adverity
100% Completed Rate	float	100% Completed Rate	metric
100% Completed Views	long	100% Completed Views	metric
25% Completed Rate	float	25% Completed Rate	metric
25% Completed Views	long	25% Completed Views	metric
3PAS Placement ID	string	ID of 3PAS Placement	dimension
3PAS Placement Name	string	Name of 3PAS Placement	dimension
50% Completed Rate	float	50% Completed Rate	metric
50% Completed Views	long	50% Completed Views	metric
75% Completed Rate	float	75% Completed Rate	metric
75% Completed Views	long	75% Completed Views	metric
Active	string	Active name	dimension
Ad Serving Cost	float	the general cost of ad serving	metric
Ad Verification Cost	float	the general cost of ad Vertification	metric
Advertiser ID	string	ID of the Advertiser	dimension
Advertiser Name	string	Name of the Advertiser	dimension
Agency ID	string	ID of the Agency	dimension
Agency Name	string	Name of the Agency	dimension
App ID	string	ID of the App	dimension
App Name	string	Name of the App	dimension
Attribution Group	string	Attribution Group	dimension
Audience ID	string	ID of the Audience	dimension
Audience Index	long	Audience Index	metric
Audience Name	string	Name of the Audience	dimension
Audience Path	string	Path of the Audience	dimension
Average Bid Amount CPM	long	Average Bid Amount CPM	metric
Average Win Amount CPM	long	Average Win Amount CPM	metric
Bid Rate	float	Bid Rate	metric
Bids	long	Number of Bids	metric
Billed Spend	float	Billed Spend	metric
Browser	string	Name of Browser	dimension
Browser Version	string	Version of the Browser	dimension
CTC	float	Cost to Company	metric
CTR	float	Click-through rate	metric
Campaign Budget	string	Budget of the Campaign	dimension
Campaign Currency Code	string	Code of the Currency of a campaign	dimension
Campaign End Date	string	End Date of a campaign	dimension
Campaign Goal Type	string	Campaign Goal Type	dimension
Campaign Goal Value	string	Campaign Goal Value	dimension
Campaign ID	string	Campaign ID	dimension
Campaign Initial Start Date	string	Initial Start Date of a Campaign	dimension
Campaign Name	string	Name of the campaign	dimension
Campaign Start Date	string	Start Date of the campaign	dimension
Campaign Time Zone	string	Time Zone of the campaign	dimension
Campaign Time Zone Code	string	Code of the Time Zone of the campaign	dimension
Clicks	long	number of clicks	metric
Client Exchange Cost	float	Client Exchange Cost	metric
Client Margin Share	long	Client Margin Share	metric
Close	long	Close	metric
Collapse	long	Collapse	metric
Companion CTR	float	Companion CTR	metric
Companion Clicks	long	The number of clicks recorded for companion creatives	metric
Companion Impressions	long	The numbe of impressions recorded for companion creatives	metric
Concept ID	string	ID of the concept	dimension
Concept Name	string	Name of the concept	dimension
Connection Speed	string	Speed of the Connection	dimension
Connection Type	string	Type of the connection	dimension
Contextual Cost	float	Contextual Cost	metric
Creative ID	string	Creative ID	dimension
Creative Name	string	Creative Name	dimension
Creative Size	string	Creative Size	dimension
Day Part ID	string	Day Part ID	dimension
Day Part in the User's Timezone	string	Day Part in the User's Timezone	dimension
Deal External ID	string	Deal External ID	dimension
Deal ID	string	Deal ID	dimension
Deal Name	string	Deal Name	dimension
Device Make	string	Device Make	dimension
Device Model	string	Model of the Device	dimension
Device Type	string	Type of the device	dimension
Dynamic Creative Cost	float	Cost of Dynaic Creative	metric
Engaged Impressions	long	Number of Engaged Impressions	metric
Engaged Rate	float	Rate of Engagement	metric
Exchange ID	string	Exchange ID	dimension
Exchange Name	string	Exchange Name	dimension
Expand	long	Number of expand	metric
Frequency	float	Frequency	metric
Frequency Bin	long	Frequency Bin	metric
Fullscreen	long	Number of fullscreen	metric
Impressions	long	number of Impressions	metric
In View - 15 Seconds	long	15 seconds of viea	metric
In View - 5 Seconds	long	5 seconds of view	metric
In View 15 Seconds Rate	float	In View 15 Seconds Rate	metric
In View 5 Seconds Rate	float	In View 5 Seconds Rate	metric
In View Impressions	long	Number of In View Impressions	metric
Inventory Type	string	Type of Inventory	dimension
Loads	long	number of Loads	metric
MM Data Cost	float	MM Data Cost	metric
MM Margin Share	long	MM Margin Share	metric
MM Total Fee	float	MM Total Fee	metric
Managed Service Fee	float	Cost of Managed Service	metric
Margin	float	Margin	metric
Matched Bid Opportunities	long	Matched Bid Opportunities	metric
Matched Impressions	long	Number of matched impressions	metric
Matched Users	long	Number of the Mached uSers	metric
Max Bid Amount CPM	long	Cost per thousand of max bid amount	metric
Max Win Amount CPM	long	Cost per thousand of max win amount	metric
Measurability Rate	float	Rate of Measurability	metric
Measurable Impressions	long	Number of Measurable Impressions	metric
Media Cost	float	Cost of Media	metric
Media Cost PC CPA	float	Media cost per action PC	metric
Media Cost PV CPA	float	Media cost per action PV	metric
Media Cost ROI	float	Media cost of return of an investment divided by the cost of the investment	metric
Media Cost eCPA	float	Final total media cost divided by the number of actions	metric
Media Cost eCPC	float	Effective media cost per click	metric
Media Cost eCPCV	float	Media Cost eCPCV	metric
Media Cost eCPM	float	effective media cost per mille	metric
Metro Name	string	Name of Metro	dimension
Min Bid Amount CPM	long	Cost per thousand of minimum bid	metric
Min Win Amount CPM	long	Cost per thousandMinimum Win	metric
Mute	long	number of Mute	metric
Node Level	string	Node Level	dimension
Non-Watermark Impressions	long	Number of Non_Watermark Impressions	metric
Non-Watermark Spend	float	Spend on Non_watermark	metric
OS Version	string	OS Version	dimension
Operating System	string	Operating System	dimension
Optimization Fee	float	Cost of Optimization	metric
Organization ID	string	Organization ID	dimension
Organization Name	string	Organization Name	dimension
PMP Optimization Fee	float	optimization cost of private marketplace deal	metric
PMP Standard Fee	float	Standard Cost of private marketplace deal	metric
Parent	string	Parent name	dimension
Path	string	Path name	dimension
Pause	long	Pause	metric
Performance	string	xxxxxxx	dimension
Pixel External ID	string	External ID of Pixel	dimension
Pixel ID	string	Id of the Pixel	dimension
Pixel Name	string	Name of the Pixel	dimension
Pixel Provider ID	string	Pixel Provider ID	dimension
Pixel Provider Name	string	Pixel Provider Name	dimension
Pixel Tag Type	string	Pixel Tag Type	dimension
Pixel Type	string	Type of the Pixel	dimension
Platform Access Fee	float	Cost of Platform Access	metric
Play Rate	float	Number of plays	metric
Post-Click AOV	float	Average Order value of total number of clicks on a post	metric
Post-Click Conversions	long	Total Number of clicks on a post	metric
Post-Click Media Cost ROI	float	Total cost of return of an investment divided by the cost of the investment on a post	metric
Post-Click Revenue	float	Post-Click Revenue	metric
Post-Click Total Ad Cost ROI	float	Total cost of return of an advertisement divided by the cost of the avertisement on a post	metric
Post-Click Total Spend ROI	float	Post-Click Total Spend ROI	metric
Post-View AOV	long	Average Order value of total number of view on a post	metric
Post-View Conversions	long	Total Number of view on a post	metric
Post-View Conversions (Raw)	long	Total Number of view on a post (Raw)	metric
Post-View Media Cost ROI	float	Post-View Media Cost ROI	metric
Post-View Revenue	float	Post-View Revenue	metric
Post-View Revenue (Raw)	float	Post-View Revenue (Raw)	metric
Post-View Total Ad Cost ROI	float	Post-View Total Ad Cost ROI	metric
Post-View Total Spend ROI	float	Post-View Total Spend ROI	metric
Postal Code	string	Postal Code	dimension
Privacy Compliance Cost	long	Compliance Cost of Privacy	metric
Referrer	string	nem of the referrer	dimension
Referrer Rank	string	name of the referrer Bank	dimension
Region Code	string	Code of Regions	dimension
Region ID	string	Id of Regions	dimension
Region Name	string	Name of Regions	dimension
Response Rate/1K Imps	float	Response Rate/1K Imps	metric
Resume	long	Resume	metric
Revenue (Raw)	long	Revenue (Raw)	metric
Rewind	long	number of Rewind	metric
Site Domain	string	Domain of the site	dimension
Skip	long	Number of Skip	metric
Skippable Impressions	long	Number of Skippable Impressions	metric
Skipped Impressions	long	Number of Skipped Impressions	metric
Skipped Rate	float	Skipped Rate	metric
Start	long	Start	metric
Strategy Budget	string	Strategy Budget	dimension
Strategy Channel	string	Strategy Channel	dimension
Strategy End Date	string	Strategy End Date	dimension
Strategy Goal Type	string	Strategy Goal Type	dimension
Strategy Goal Value	string	Strategy Goal Value	dimension
Strategy ID	string	Strategy ID	dimension
Strategy Name	string	Strategy Name	dimension
Strategy Start Date	string	Strategy Start Date	dimension
Strategy Supply Type	string	Strategy Supply Type	dimension
Strategy Type	string	Strategy Type	dimension
Target ID	string	Target ID	dimension
Target Name	string	Name of the Target	dimension
Total AOV	float	Total average order value	metric
Total Ad Cost	float	Total Cost of Ad	metric
Total Ad Cost PC CPA	float	Total Ad Cost PC CPA	metric
Total Ad Cost PV CPA	float	Total Ad Cost PV CPA	metric
Total Ad Cost ROI	float	Total Ad Cost ROI	metric
Total Ad Cost eCPA	float	Total Ad Cost eCPA	metric
Total Ad Cost eCPC	float	Total Ad Cost eCPC	metric
Total Ad Cost eCPCV	float	Total Ad Cost eCPCV	metric
Total Ad Cost eCPM	float	Total Ad Cost eCPM	metric
Total Bid Amount CPM	long	Cost per thousand of Total Bid	metric
Total Conversions	long	Total number of conversions	metric
Total Revenue	long	Total number of Revenue	metric
Total Spend	float	Total Spend	metric
Total Spend PC CPA	float	Total Spend PC CPA	metric
Total Spend PV CPA	float	Total Spend PV CPA	metric
Total Spend ROI	float	Total Spend ROI	metric
Total Spend eCPA	float	Total Spend eCPA	metric
Total Spend eCPC	float	Total Spend eCPC	metric
Total Spend eCPCV	float	Total Spend eCPCV	metric
Total Spend eCPM	float	Total Spend eCPM	metric
Total Win Amount CPM	long	Cost per thousand of Total Win	metric
UDI Data Cost	float	Cost of Udi Data	metric
Uniques	long	Uniques	metric
Unmute	long	Number of Unmute	metric
Vendor ID	string	Vendor ID	dimension
Vendor Name	string	Vendor Name	dimension
Viewability Rate	float	Rate of Viewability	metric
Watermark Impressions	long	number of Watermark	metric
Watermark Spend	float	Spend on Watermark	metric
Watermark Spend Percent	float	Percentage of spend on Watermark	metric
Weekday ID	string	Weekday ID	dimension
Weekday Name	string	weekday	dimension
Win Rate	float	Win Rate	metric
Wins	long	Number of Wins	metric