Moat

The table below gives information about all the data fields that you can import from Moat.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field API name	Data Type	Description	Use in Adverity
1_sec_in_view_impressions	long	The number of impressions where the ad played for at least one continuous second with at least 50% of the player visible on-screen and the page in-focus	metric
1_sec_video_in_view_percent	float	1 Sec In-View Rate is calculated as the number of 1 Sec In-View Impressions divided by the number of InView Measurable Impressions.	metric
2_sec_video_in_view_impressions	long	The number of impressions where the ad played for at least two continuous seconds with at least 50% of the player visible on-screen and the page in-focus.	metric
2_sec_video_in_view_percent	float	2 Sec In-View Rate is calculated as the number of 2 Sec In-View Impressions divided by the number of InView Measurable Impressions.	metric
5_sec_in_view_impressions	long	The number of impressions where the ad played for at least five continuous seconds with at least 50% of the player visible on-screen and the page in-focus.	metric
5_sec_video_in_view_percent	float	5 Sec In-View Rate is calculated as the number of 5 Sec In-View Impressions divided by the number of InView Measurable Impressions.	metric
Date	Date	Date	Dimension
ad_duration	long	Ad length (in seconds)	metric
ad_hidden_perc	float	Number of ads that were hidden divided by the total number of ads displayed.	metric
ad_vis_and_aud_on_complete_percent	float	Number of ads that were viewed entirely with audio on, divided by the total number of ads displayed.	metric
ad_vis_and_aud_on_first_quart_percent	float	Number of ads that were viewed for at least one fourth with audio on, divided by the total number of ads displayed.	metric
ad_vis_and_aud_on_second_quart_percent	float	Number of ads that were viewed for at least two fourth with audio on, divided by the total number of ads displayed.	metric
ad_vis_and_aud_on_third_quart_percent	float	Number of ads that were viewed for at least three fourth with audio on, divided by the total number of ads displayed.	metric
audible_imps	long	The number of measurable impressions that were considered audible. Audible means the video's audio was at 10% or higher at any point.	metric
audible_measurable_perc	percentage	The percentage of measurable impressions that were considered audible. Audible means the video's audio was at 10% or higher at any point.	metric
audible_perc	float	The percentage of measurable impressions that were considered audible. Audible means the video's audio was at 10% or higher at any point.	metric
average_minute_audience	float	average_minute_audience	metric
avg_audible_time	float	The average length of the video that were played with audio.	metric
avg_fifty_pct_onscreen_time	float	Average number of videos with at least 50% of its area is visible on the screen	metric
avg_fifty_pct_onscreen_time_sound_on	float	Average number of videos played with sound on and with at least 50% of its area is visible on the screen	metric
avg_real_estate_perc	float	avg_real_estate_perc	metric
avg_run_time	float	Average length of video played	metric
below_the_fold_percent	float	Percentage of ads seen below the fold	metric
below_the_fold_sum	long	Sum of the ads seen below the fold	metric
completion_quality	string	completion_quality	dimension
fifty_pct_oncreen_audible_imps	long	fifty_pct_oncreen_audible_imps	metric
fifty_pct_oncreen_audible_perc	float	fifty_pct_oncreen_audible_perc	metric
fifty_pct_onscreen_imps	long	fifty_pct_onscreen_imps	metric
fifty_pct_onscreen_perc	float	fifty_pct_onscreen_perc	metric
fully_on_screen_3sec_cumulative	long	fully_on_screen_3sec_cumulative	metric
fully_on_screen_3sec_cumulative_perc	float	fully_on_screen_3sec_cumulative_perc	metric
givt_rate	float	givt_rate	metric
global_groupm_video_payable_sum	long	global_groupm_video_payable_sum	metric
groupm_video_ots_completion	long	groupm_video_ots_completion	metric
groupm_video_ots_completion_perc	float	groupm_video_ots_completion_perc	metric
groupm_video_unscaled_viewable	long	groupm_video_unscaled_viewable	metric
hovers	long	hovers	metric
hovers_percent	float	hovers_percent	metric
human_and_avoc	long	human_and_avoc	metric
human_and_avoc_perc	long	human_and_avoc_perc	metric
human_and_dentsu_video_ots	long	human_and_dentsu_video_ots	metric
human_and_dentsu_video_ots_perc	float	human_and_dentsu_video_ots_perc	metric
human_and_fully_on_screen_3sec_cumulative	long	human_and_fully_on_screen_3sec_cumulative	metric
human_and_fully_on_screen_3sec_cumulative_perc	float	human_and_fully_on_screen_3sec_cumulative_perc	metric
human_and_groupm_video_ots_completion	long	human_and_groupm_video_ots_completion	metric
human_and_groupm_video_ots_completion_perc	float	human_and_groupm_video_ots_completion_perc	metric
human_and_groupm_video_payable_sum	long	human_and_groupm_video_payable_sum	metric
human_and_inview_3sec_cumulative	long	human_and_inview_3sec_cumulative	metric
human_and_inview_3sec_cumulative_perc	float	human_and_inview_3sec_cumulative_perc	metric
human_and_mrc_2_sec_and_complete	long	human_and_mrc_2_sec_and_complete	metric
human_and_mrc_2_sec_and_complete_perc	float	human_and_mrc_2_sec_and_complete_perc	metric
human_and_viewable	long	human_and_viewable	metric
human_and_viewable_gm_video	long	human_and_viewable_gm_video	metric
human_and_viewable_gm_video_15cap_perc	float	human_and_viewable_gm_video_15cap_perc	metric
human_and_viewable_gm_video_15cap_sum	long	human_and_viewable_gm_video_15cap_sum	metric
human_and_viewable_gm_video_perc	float	human_and_viewable_gm_video_perc	metric
human_and_viewable_perc	float	human_and_viewable_perc	metric
impressions_analyzed	long	impressions_analyzed	metric
in_view_measurable_git_percent	float	in_view_measurable_git_percent	metric
in_view_measurable_percent	float	in_view_measurable_percent	metric
in_view_measurable_unfiltered_percent	float	in_view_measurable_unfiltered_percent	metric
in_vp	float	in_vp	metric
in_vp_meas	float	in_vp_meas	metric
in_vp_perc	float	in_vp_perc	metric
inview_3sec_cumulative	long	inview_3sec_cumulative	metric
inview_3sec_cumulative_perc	float	inview_3sec_cumulative_perc	metric
l_full_visibility_measurable	long	l_full_visibility_measurable	metric
l_full_visibility_ots	long	l_full_visibility_ots	metric
l_full_visibility_ots_1_sec	long	l_full_visibility_ots_1_sec	metric
l_full_visibility_ots_1_sec_percent	float	l_full_visibility_ots_1_sec_percent	metric
l_full_visibility_ots_percent	float	l_full_visibility_ots_percent	metric
l_mobile	long	l_mobile	metric
l_mobile_not_iframe	long	l_mobile_not_iframe	metric
l_perc	float	l_perc	metric
l_somehow_measurable_git	long	l_somehow_measurable_git	metric
l_somehow_measurable_unfiltered	long	l_somehow_measurable_unfiltered	metric
level1	long	level1	metric
level2	long	level2	metric
level3	long	level3	metric
loads_git	long	loads_git	metric
loads_unfiltered	long	loads_unfiltered	metric
measurable_impressions	long	measurable_impressions	metric
mm_history_avg	float	mm_history_avg	metric
mm_hostile_iframe_perc	float	mm_hostile_iframe_perc	metric
mm_no_referrer_perc	float	mm_no_referrer_perc	metric
moat_score	long	moat_score	metric
mrc_2_sec_and_complete_perc	float	mrc_2_sec_and_complete_perc	metric
om_sdk_measurable_imps	long	om_sdk_measurable_imps	metric
om_sdk_measurable_rate	float	om_sdk_measurable_rate	metric
os_browser	string	os_browser	dimension
out_of_focus_count	long	out_of_focus_count	metri
out_of_focus_percent	float	out_of_focus_percent	metric
page_ever_focused_sum	long	page_ever_focused_sum	metric
passthrough_imps	long	passthrough_imps	metric
passthrough_rate	float	passthrough_rate	metric
percent_of_ad_length_audible	float	percent_of_ad_length_audible	metric
percent_of_ad_length_on_screen	float	percent_of_ad_length_on_screen	metric
percent_of_ad_length_on_screen_audible	float	percent_of_ad_length_on_screen_audible	metric
percent_of_airtime_visible	float	percent_of_airtime_visible	metric
player_audible_full_vis_half_time_percent	float	player_audible_full_vis_half_time_percent	metric
player_audible_full_vis_half_time_sum	long	player_audible_full_vis_half_time_sum	metric
player_audible_on_complete_percent	float	player_audible_on_complete_percent	metric
player_audible_on_complete_sum	long	player_audible_on_complete_sum	metric
player_audible_on_first_quart_percent	float	player_audible_on_first_quart_percent	metric
player_audible_on_first_quart_sum	long	player_audible_on_first_quart_sum	metric
player_audible_on_second_quart_percent	float	player_audible_on_second_quart_percent	metric
player_audible_on_second_quart_sum	long	player_audible_on_second_quart_sum	metric
player_audible_on_third_quart_percent	float	player_audible_on_third_quart_percent	metric
player_audible_on_third_quart_sum	long	player_audible_on_third_quart_sum	metric
player_vis_and_aud_on_complete_sum	long	player_vis_and_aud_on_complete_sum	metric
player_vis_and_aud_on_first_quart_sum	long	player_vis_and_aud_on_first_quart_sum	metric
player_vis_and_aud_on_second_quart_sum	long	player_vis_and_aud_on_second_quart_sum	metric
player_vis_and_aud_on_start_percent	float	player_vis_and_aud_on_start_percent	metric
player_vis_and_aud_on_start_sum	long	player_vis_and_aud_on_start_sum	metric
player_vis_and_aud_on_third_quart_sum	long	player_vis_and_aud_on_third_quart_sum	metric
player_visible_on_complete_percent	float	player_visible_on_complete_percent	metric
player_visible_on_complete_sum	long	player_visible_on_complete_sum	metric
player_visible_on_first_quart_percent	float	player_visible_on_first_quart_percent	metric
player_visible_on_first_quart_sum	long	player_visible_on_first_quart_sum	metric
player_visible_on_second_quart_percent	float	player_visible_on_second_quart_percent	metric
player_visible_on_second_quart_sum	long	player_visible_on_second_quart_sum	metric
player_visible_on_third_quart_percent	float	player_visible_on_third_quart_percent	metric
player_visible_on_third_quart_sum	long	player_visible_on_third_quart_sum	metric
reached_complete_percent	float	reached_complete_percent	metric
reached_complete_sum	long	reached_complete_sum	metric
reached_first_quart_percent	float	reached_first_quart_percent	metric
reached_first_quart_sum	long	reached_first_quart_sum	metric
reached_second_quart_percent	float	reached_second_quart_percent	metric
reached_second_quart_sum	long	reached_second_quart_sum	metric
reached_third_quart_percent	float	reached_third_quart_percent	metric
reached_third_quart_sum	long	reached_third_quart_sum	metric
scroll_measurable_impressions	long	scroll_measurable_impressions	metric
session_hijacked_perc	float	session_hijacked_perc	metric
sivt_rate	float	sivt_rate	metric
slicer1	long	slicer1	metric
small_player_percent	float	small_player_percent	metric
small_player_sum	long	small_player_sum	metric
strict_or_px_2sec_consec_video_ots_git	long	strict_or_px_2sec_consec_video_ots_git	metric
strict_or_px_2sec_consec_video_ots_unfiltered	long	strict_or_px_2sec_consec_video_ots_unfiltered	metric
susp_bad_domain_perc	float	susp_bad_domain_perc	metric
susp_bot_browser_perc	float	susp_bot_browser_perc	metric
susp_bot_data_center_perc	float	susp_bot_data_center_perc	metric
susp_bot_geo_perc	float	susp_bot_geo_perc	metric
susp_bot_perc	float	susp_bot_perc	metric
susp_bot_proxy_perc	float	susp_bot_proxy_perc	metric
susp_bot_spider_perc	float	susp_bot_spider_perc	metric
susp_bot_susp_browser_perc	float	susp_bot_susp_browser_perc	metric
susp_human	long	susp_human	metric
susp_human_and_inview_gm_meas_perc	float	susp_human_and_inview_gm_meas_perc	metric
susp_human_and_inview_gm_meas_sum	long	susp_human_and_inview_gm_meas_sum	metric
susp_human_and_inview_meas_perc	float	susp_human_and_inview_meas_perc	metric
susp_human_and_inview_meas_sum	long	susp_human_and_inview_meas_sum	metric
susp_human_perc	float	susp_human_perc	metric
susp_incentivized_perc	float	susp_incentivized_perc	metric
susp_l_measurable_perc	float	susp_l_measurable_perc	metric
susp_late_night_perc	float	susp_late_night_perc	metric
susp_ms_abf_perc	float	susp_ms_abf_perc	metric
susp_old_browser_perc	float	susp_old_browser_perc	metric
susp_top_hour_perc	float	susp_top_hour_perc	metric
swf_img_loads	long	swf_img_loads	metric
time_to_hover	long	time_to_hover	metric
time_to_hover_sum	long	time_to_hover_sum	metric
video_2_sec_consecutive_visible_git_percent	float	video_2_sec_consecutive_visible_git_percent	metric
video_2_sec_consecutive_visible_unfiltered_percent	float	video_2_sec_consecutive_visible_unfiltered_percent	metric
video_exposure_time	long	video_exposure_time	metric
video_full_vis_75_duration_no_cap_inview	long	video_full_vis_75_duration_no_cap_inview	metric
video_full_vis_75_duration_no_cap_inview_percent	float	video_full_vis_75_duration_no_cap_inview_percent	metric
video_full_vis_half_the_time	long	video_full_vis_half_the_time	metric
video_full_vis_half_the_time_perc	float	video_full_vis_half_the_time_perc	metric
video_impact_score_avg	float	video_impact_score_avg	metric
video_impact_score_measurable_perc	float	video_impact_score_measurable_perc	metric
video_in_view_time	long	video_in_view_time	metric
viewable_gm_video_15cap_perc	float	viewable_gm_video_15cap_perc	metric
viewable_gm_video_15cap_sum	long	viewable_gm_video_15cap_sum	metric