Moat
The table below gives information about all the data fields that you can import from Moat.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
|
1_sec_in_view_impressions |
The number of impressions where the ad played for at least one continuous second with at least 50% of the player visible on-screen and the page in-focus |
metric |
|
|
|
1_sec_video_in_view_percent |
1 Sec In-View Rate is calculated as the number of 1 Sec In-View Impressions divided by the number of InView Measurable Impressions. |
metric |
|
|
|
2_sec_video_in_view_impressions |
The number of impressions where the ad played for at least two continuous seconds with at least 50% of the player visible on-screen and the page in-focus. |
metric |
|
|
|
2_sec_video_in_view_percent |
2 Sec In-View Rate is calculated as the number of 2 Sec In-View Impressions divided by the number of InView Measurable Impressions. |
metric |
|
|
|
5_sec_in_view_impressions |
The number of impressions where the ad played for at least five continuous seconds with at least 50% of the player visible on-screen and the page in-focus. |
metric |
|
|
|
5_sec_video_in_view_percent |
5 Sec In-View Rate is calculated as the number of 5 Sec In-View Impressions divided by the number of InView Measurable Impressions. |
metric |
|
|
|
Date |
Date |
Dimension |
|
|
|
ad_duration |
Ad length (in seconds) |
metric |
|
|
|
ad_hidden_perc |
Number of ads that were hidden divided by the total number of ads displayed. |
metric |
|
|
|
ad_vis_and_aud_on_complete_percent |
Number of ads that were viewed entirely with audio on, divided by the total number of ads displayed. |
metric |
|
|
|
ad_vis_and_aud_on_first_quart_percent |
Number of ads that were viewed for at least one fourth with audio on, divided by the total number of ads displayed. |
metric |
|
|
|
ad_vis_and_aud_on_second_quart_percent |
Number of ads that were viewed for at least two fourth with audio on, divided by the total number of ads displayed. |
metric |
|
|
|
ad_vis_and_aud_on_third_quart_percent |
Number of ads that were viewed for at least three fourth with audio on, divided by the total number of ads displayed. |
metric |
|
|
|
audible_imps |
The number of measurable impressions that were considered audible. Audible means the video's audio was at 10% or higher at any point. |
metric |
|
|
|
audible_measurable_perc |
The percentage of measurable impressions that were considered audible. Audible means the video's audio was at 10% or higher at any point. |
metric |
|
|
|
audible_perc |
The percentage of measurable impressions that were considered audible. Audible means the video's audio was at 10% or higher at any point. |
metric |
|
|
|
average_minute_audience |
average_minute_audience |
metric |
|
|
|
avg_audible_time |
The average length of the video that were played with audio. |
metric |
|
|
|
avg_fifty_pct_onscreen_time |
Average number of videos with at least 50% of its area is visible on the screen |
metric |
|
|
|
avg_fifty_pct_onscreen_time_sound_on |
Average number of videos played with sound on and with at least 50% of its area is visible on the screen |
metric |
|
|
|
avg_real_estate_perc |
avg_real_estate_perc |
metric |
|
|
|
avg_run_time |
Average length of video played |
metric |
|
|
|
below_the_fold_percent |
Percentage of ads seen below the fold |
metric |
|
|
|
below_the_fold_sum |
Sum of the ads seen below the fold |
metric |
|
|
|
completion_quality |
completion_quality |
dimension |
|
|
|
fifty_pct_oncreen_audible_imps |
fifty_pct_oncreen_audible_imps |
metric |
|
|
|
fifty_pct_oncreen_audible_perc |
fifty_pct_oncreen_audible_perc |
metric |
|
|
|
fifty_pct_onscreen_imps |
fifty_pct_onscreen_imps |
metric |
|
|
|
fifty_pct_onscreen_perc |
fifty_pct_onscreen_perc |
metric |
|
|
|
fully_on_screen_3sec_cumulative |
fully_on_screen_3sec_cumulative |
metric |
|
|
|
fully_on_screen_3sec_cumulative_perc |
fully_on_screen_3sec_cumulative_perc |
metric |
|
|
|
givt_rate |
givt_rate |
metric |
|
|
|
global_groupm_video_payable_sum |
global_groupm_video_payable_sum |
metric |
|
|
|
groupm_video_ots_completion |
groupm_video_ots_completion |
metric |
|
|
|
groupm_video_ots_completion_perc |
groupm_video_ots_completion_perc |
metric |
|
|
|
groupm_video_unscaled_viewable |
groupm_video_unscaled_viewable |
metric |
|
|
|
hovers |
hovers |
metric |
|
|
|
hovers_percent |
hovers_percent |
metric |
|
|
|
human_and_avoc |
human_and_avoc |
metric |
|
|
|
human_and_avoc_perc |
human_and_avoc_perc |
metric |
|
|
|
human_and_dentsu_video_ots |
human_and_dentsu_video_ots |
metric |
|
|
|
human_and_dentsu_video_ots_perc |
human_and_dentsu_video_ots_perc |
metric |
|
|
|
human_and_fully_on_screen_3sec_cumulative |
human_and_fully_on_screen_3sec_cumulative |
metric |
|
|
|
human_and_fully_on_screen_3sec_cumulative_perc |
human_and_fully_on_screen_3sec_cumulative_perc |
metric |
|
|
|
human_and_groupm_video_ots_completion |
human_and_groupm_video_ots_completion |
metric |
|
|
|
human_and_groupm_video_ots_completion_perc |
human_and_groupm_video_ots_completion_perc |
metric |
|
|
|
human_and_groupm_video_payable_sum |
human_and_groupm_video_payable_sum |
metric |
|
|
|
human_and_inview_3sec_cumulative |
human_and_inview_3sec_cumulative |
metric |
|
|
|
human_and_inview_3sec_cumulative_perc |
human_and_inview_3sec_cumulative_perc |
metric |
|
|
|
human_and_mrc_2_sec_and_complete |
human_and_mrc_2_sec_and_complete |
metric |
|
|
|
human_and_mrc_2_sec_and_complete_perc |
human_and_mrc_2_sec_and_complete_perc |
metric |
|
|
|
human_and_viewable |
human_and_viewable |
metric |
|
|
|
human_and_viewable_gm_video |
human_and_viewable_gm_video |
metric |
|
|
|
human_and_viewable_gm_video_15cap_perc |
human_and_viewable_gm_video_15cap_perc |
metric |
|
|
|
human_and_viewable_gm_video_15cap_sum |
human_and_viewable_gm_video_15cap_sum |
metric |
|
|
|
human_and_viewable_gm_video_perc |
human_and_viewable_gm_video_perc |
metric |
|
|
|
human_and_viewable_perc |
human_and_viewable_perc |
metric |
|
|
|
impressions_analyzed |
impressions_analyzed |
metric |
|
|
|
in_view_measurable_git_percent |
in_view_measurable_git_percent |
metric |
|
|
|
in_view_measurable_percent |
in_view_measurable_percent |
metric |
|
|
|
in_view_measurable_unfiltered_percent |
in_view_measurable_unfiltered_percent |
metric |
|
|
|
in_vp |
in_vp |
metric |
|
|
|
in_vp_meas |
in_vp_meas |
metric |
|
|
|
in_vp_perc |
in_vp_perc |
metric |
|
|
|
inview_3sec_cumulative |
inview_3sec_cumulative |
metric |
|
|
|
inview_3sec_cumulative_perc |
inview_3sec_cumulative_perc |
metric |
|
|
|
l_full_visibility_measurable |
l_full_visibility_measurable |
metric |
|
|
|
l_full_visibility_ots |
l_full_visibility_ots |
metric |
|
|
|
l_full_visibility_ots_1_sec |
l_full_visibility_ots_1_sec |
metric |
|
|
|
l_full_visibility_ots_1_sec_percent |
l_full_visibility_ots_1_sec_percent |
metric |
|
|
|
l_full_visibility_ots_percent |
l_full_visibility_ots_percent |
metric |
|
|
|
l_mobile |
l_mobile |
metric |
|
|
|
l_mobile_not_iframe |
l_mobile_not_iframe |
metric |
|
|
|
l_perc |
l_perc |
metric |
|
|
|
l_somehow_measurable_git |
l_somehow_measurable_git |
metric |
|
|
|
l_somehow_measurable_unfiltered |
l_somehow_measurable_unfiltered |
metric |
|
|
|
level1 |
level1 |
metric |
|
|
|
level2 |
level2 |
metric |
|
|
|
level3 |
level3 |
metric |
|
|
|
loads_git |
loads_git |
metric |
|
|
|
loads_unfiltered |
loads_unfiltered |
metric |
|
|
|
measurable_impressions |
measurable_impressions |
metric |
|
|
|
mm_history_avg |
mm_history_avg |
metric |
|
|
|
mm_hostile_iframe_perc |
mm_hostile_iframe_perc |
metric |
|
|
|
mm_no_referrer_perc |
mm_no_referrer_perc |
metric |
|
|
|
moat_score |
moat_score |
metric |
|
|
|
mrc_2_sec_and_complete_perc |
mrc_2_sec_and_complete_perc |
metric |
|
|
|
om_sdk_measurable_imps |
om_sdk_measurable_imps |
metric |
|
|
|
om_sdk_measurable_rate |
om_sdk_measurable_rate |
metric |
|
|
|
os_browser |
os_browser |
dimension |
|
|
|
out_of_focus_count |
out_of_focus_count |
metri |
|
|
|
out_of_focus_percent |
out_of_focus_percent |
metric |
|
|
|
page_ever_focused_sum |
page_ever_focused_sum |
metric |
|
|
|
passthrough_imps |
passthrough_imps |
metric |
|
|
|
passthrough_rate |
passthrough_rate |
metric |
|
|
|
percent_of_ad_length_audible |
percent_of_ad_length_audible |
metric |
|
|
|
percent_of_ad_length_on_screen |
percent_of_ad_length_on_screen |
metric |
|
|
|
percent_of_ad_length_on_screen_audible |
percent_of_ad_length_on_screen_audible |
metric |
|
|
|
percent_of_airtime_visible |
percent_of_airtime_visible |
metric |
|
|
|
player_audible_full_vis_half_time_percent |
player_audible_full_vis_half_time_percent |
metric |
|
|
|
player_audible_full_vis_half_time_sum |
player_audible_full_vis_half_time_sum |
metric |
|
|
|
player_audible_on_complete_percent |
player_audible_on_complete_percent |
metric |
|
|
|
player_audible_on_complete_sum |
player_audible_on_complete_sum |
metric |
|
|
|
player_audible_on_first_quart_percent |
player_audible_on_first_quart_percent |
metric |
|
|
|
player_audible_on_first_quart_sum |
player_audible_on_first_quart_sum |
metric |
|
|
|
player_audible_on_second_quart_percent |
player_audible_on_second_quart_percent |
metric |
|
|
|
player_audible_on_second_quart_sum |
player_audible_on_second_quart_sum |
metric |
|
|
|
player_audible_on_third_quart_percent |
player_audible_on_third_quart_percent |
metric |
|
|
|
player_audible_on_third_quart_sum |
player_audible_on_third_quart_sum |
metric |
|
|
|
player_vis_and_aud_on_complete_sum |
player_vis_and_aud_on_complete_sum |
metric |
|
|
|
player_vis_and_aud_on_first_quart_sum |
player_vis_and_aud_on_first_quart_sum |
metric |
|
|
|
player_vis_and_aud_on_second_quart_sum |
player_vis_and_aud_on_second_quart_sum |
metric |
|
|
|
player_vis_and_aud_on_start_percent |
player_vis_and_aud_on_start_percent |
metric |
|
|
|
player_vis_and_aud_on_start_sum |
player_vis_and_aud_on_start_sum |
metric |
|
|
|
player_vis_and_aud_on_third_quart_sum |
player_vis_and_aud_on_third_quart_sum |
metric |
|
|
|
player_visible_on_complete_percent |
player_visible_on_complete_percent |
metric |
|
|
|
player_visible_on_complete_sum |
player_visible_on_complete_sum |
metric |
|
|
|
player_visible_on_first_quart_percent |
player_visible_on_first_quart_percent |
metric |
|
|
|
player_visible_on_first_quart_sum |
player_visible_on_first_quart_sum |
metric |
|
|
|
player_visible_on_second_quart_percent |
player_visible_on_second_quart_percent |
metric |
|
|
|
player_visible_on_second_quart_sum |
player_visible_on_second_quart_sum |
metric |
|
|
|
player_visible_on_third_quart_percent |
player_visible_on_third_quart_percent |
metric |
|
|
|
player_visible_on_third_quart_sum |
player_visible_on_third_quart_sum |
metric |
|
|
|
reached_complete_percent |
reached_complete_percent |
metric |
|
|
|
reached_complete_sum |
reached_complete_sum |
metric |
|
|
|
reached_first_quart_percent |
reached_first_quart_percent |
metric |
|
|
|
reached_first_quart_sum |
reached_first_quart_sum |
metric |
|
|
|
reached_second_quart_percent |
reached_second_quart_percent |
metric |
|
|
|
reached_second_quart_sum |
reached_second_quart_sum |
metric |
|
|
|
reached_third_quart_percent |
reached_third_quart_percent |
metric |
|
|
|
reached_third_quart_sum |
reached_third_quart_sum |
metric |
|
|
|
scroll_measurable_impressions |
scroll_measurable_impressions |
metric |
|
|
|
session_hijacked_perc |
session_hijacked_perc |
metric |
|
|
|
sivt_rate |
sivt_rate |
metric |
|
|
|
slicer1 |
slicer1 |
metric |
|
|
|
small_player_percent |
small_player_percent |
metric |
|
|
|
small_player_sum |
small_player_sum |
metric |
|
|
|
strict_or_px_2sec_consec_video_ots_git |
strict_or_px_2sec_consec_video_ots_git |
metric |
|
|
|
strict_or_px_2sec_consec_video_ots_unfiltered |
strict_or_px_2sec_consec_video_ots_unfiltered |
metric |
|
|
|
susp_bad_domain_perc |
susp_bad_domain_perc |
metric |
|
|
|
susp_bot_browser_perc |
susp_bot_browser_perc |
metric |
|
|
|
susp_bot_data_center_perc |
susp_bot_data_center_perc |
metric |
|
|
|
susp_bot_geo_perc |
susp_bot_geo_perc |
metric |
|
|
|
susp_bot_perc |
susp_bot_perc |
metric |
|
|
|
susp_bot_proxy_perc |
susp_bot_proxy_perc |
metric |
|
|
|
susp_bot_spider_perc |
susp_bot_spider_perc |
metric |
|
|
|
susp_bot_susp_browser_perc |
susp_bot_susp_browser_perc |
metric |
|
|
|
susp_human |
susp_human |
metric |
|
|
|
susp_human_and_inview_gm_meas_perc |
susp_human_and_inview_gm_meas_perc |
metric |
|
|
|
susp_human_and_inview_gm_meas_sum |
susp_human_and_inview_gm_meas_sum |
metric |
|
|
|
susp_human_and_inview_meas_perc |
susp_human_and_inview_meas_perc |
metric |
|
|
|
susp_human_and_inview_meas_sum |
susp_human_and_inview_meas_sum |
metric |
|
|
|
susp_human_perc |
susp_human_perc |
metric |
|
|
|
susp_incentivized_perc |
susp_incentivized_perc |
metric |
|
|
|
susp_l_measurable_perc |
susp_l_measurable_perc |
metric |
|
|
|
susp_late_night_perc |
susp_late_night_perc |
metric |
|
|
|
susp_ms_abf_perc |
susp_ms_abf_perc |
metric |
|
|
|
susp_old_browser_perc |
susp_old_browser_perc |
metric |
|
|
|
susp_top_hour_perc |
susp_top_hour_perc |
metric |
|
|
|
swf_img_loads |
swf_img_loads |
metric |
|
|
|
time_to_hover |
time_to_hover |
metric |
|
|
|
time_to_hover_sum |
time_to_hover_sum |
metric |
|
|
|
video_2_sec_consecutive_visible_git_percent |
video_2_sec_consecutive_visible_git_percent |
metric |
|
|
|
video_2_sec_consecutive_visible_unfiltered_percent |
video_2_sec_consecutive_visible_unfiltered_percent |
metric |
|
|
|
video_exposure_time |
video_exposure_time |
metric |
|
|
|
video_full_vis_75_duration_no_cap_inview |
video_full_vis_75_duration_no_cap_inview |
metric |
|
|
|
video_full_vis_75_duration_no_cap_inview_percent |
video_full_vis_75_duration_no_cap_inview_percent |
metric |
|
|
|
video_full_vis_half_the_time |
video_full_vis_half_the_time |
metric |
|
|
|
video_full_vis_half_the_time_perc |
video_full_vis_half_the_time_perc |
metric |
|
|
|
video_impact_score_avg |
video_impact_score_avg |
metric |
|
|
|
video_impact_score_measurable_perc |
video_impact_score_measurable_perc |
metric |
|
|
|
video_in_view_time |
video_in_view_time |
metric |
|
|
|
viewable_gm_video_15cap_perc |
viewable_gm_video_15cap_perc |
metric |
|
|
|
viewable_gm_video_15cap_sum |
viewable_gm_video_15cap_sum |
metric |
|