Nielsen DAR

The table below gives information about all the data fields that you can import from Nielsen DAR.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field API name	Data Type	Description	Use in Adverity
advertiserId	string	ID of the advertiser	dimension
advertiserName	string	Name of the advertiser	dimension
brandId	string	ID of the brand	dimension
brandName	string	Name of the Brand	dimension
campaignDataDate	string	Date of campaign data	dimension
campaignEndDate	string	End Date of the campaign	dimension
campaignId	string	ID of campaign	dimension
campaignName	string	Name of the campaign	dimension
campaignStartDate	string	Start Date of the campaign	dimension
country	string	Name of the country	dimension
countryCode	string	Code of the Country	dimension
demoGroupAlphaCode	string	Alpha Code of the demoGroup	dimension
demoGroupEndAge	string	End Age of demoGroup	dimension
demoGroupGender	string	Gender of demoGroup	dimension
demoGroupId	string	demo Group ID	dimension
demoGroupStartAge	string	Start Age of demoGroup	dimension
demoId	string	Demo ID	dimension
impressions	long	number of impressions	metric
measuredRateAverage	long	Average number of measured Rate	metric
mediaType	string	media Type	dimension
outOfViewImpressions	long	Number of out of View Impressions	metric
outOfViewImpressionsPercentage	float	Percentage of out of View Impressions	metric
platformId	string	ID of the platform	dimension
platformName	string	Name of the platform	dimension
reach	long	Number of reach	metric
siteId	string	Site ID	dimension
siteName	string	Name of the site	dimension
siteURL	string	site URL	dimension
sivtImpressions	long	Number of impressions of sophisticated Invalid Traffic	metric
sivtImpressionsPercentage	float	Percentage of impressions of sophisticated Invalid Traffic	metric
targetDemo	string	Target Demo	dimension
targetEndAge	string	Target End Age	dimension
targetStartAge	string	Target Start Age	dimension
undeterminedImpressions	long	Number of undetermined impressions	metric
undeterminedImpressionsPercentage	float	Percentage of undetermined Impressions	metric
universeEstimate	float	Universe estimate	metric
viewableImpressions	long	number of Viewable impressions	metric
viewableImpressionsPercentage	float	Percentage of Viewable Impressions	metric
viewableRateAverage	long	Average number of viewable Rate	metric
viewableReach	long	Total number of people who viewed	metric