Rocketfuel
The table below gives information about all the data fields that you can import from Rocketfuel.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
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% Reach |
Among the total census population in the target demo- the % of unique viewers who were reached by the campaign during the reporting period. This is an AG Campaign Reach dimension. |
metric |
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Aov |
Average Order Value. |
metric |
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Audience Guarantee Cost |
Audience Guarantee Cost |
metric |
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Average Frequency |
The average number of campaign impressions delivered to each unique viewer in the target demo. This is an AG Campaign Reach dimension. |
metric |
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Average Video Completion Rate |
Average completion rate of video impressions. |
metric |
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CPA |
Cost per Action - How much did the advertiser spend for each credited conversion action we drove? Conversions are recognized on the date of conversion rather than the date of the impression that got credit for that conversion. aka eCPA by conversion day. |
metric |
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CPC |
Spend per click delivered. |
metric |
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CPM |
CPM paid by the advertiser- for all the paid impressions delivered. |
metric |
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Click CPA |
Click CPA. |
metric |
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Clicks |
Clicks on ads delivered. |
metric |
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Client Revenue |
Client Revenue. |
metric |
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Companion Clicks |
Companion Clicks. |
metric |
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Companion Ctr |
Companion Click-Through Rate. |
metric |
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Companion Views |
Companion Views. |
metric |
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Conversion Rate |
Conversions delivered per Impression delivered. Conversions are recognized on the date of the conversion that got credit for the conversion. |
metric |
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Conversions |
Number of Credited Conversions Rocket Fuel drove. |
metric |
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Cpcv |
Cost per Completed View. |
metric |
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Cpp |
Cost Per Point. |
metric |
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Cross-device CPA |
Cost per Cross-Device Action - How much did the advertiser spend for each credited cross-device conversion action we drove? Conversions are recognized on the date of the conversion that got credit for the conversion. |
metric |
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Cross-device Conversion Rate |
Cross-Device Conversions delivered per Impression delivered. Conversions are recognized on the date of the conversion that got credit for the conversion. |
metric |
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Cross-device Conversions |
Cross-Device Conversions. |
metric |
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Ctr |
Click-Through Rate: Clicks on ads divided by Impressions delivered. |
metric |
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Cumulative In Target Impressions |
Total in target impressions reached as of the reported day measured by the vendor. This is an AG Campaign Reach dimension. |
metric |
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Cumulative Uniques In Target |
Total unique users reached as of the reported day measured by the vendor. This is an AG Campaign Reach dimension. |
metric |
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Dsp Spend |
Total cost from this advertiser to Rocket Fuel during this period. |
metric |
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Effective CPC |
Effective Cost per Click. |
metric |
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Effective CPM |
Effective CPM achieved by the advertiser when counting all impressions delivered- both paid and bonus. We would have delivered the same total impressions for the same total Spend if it had been priced at this CPM and delivered no bonus. |
metric |
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Effective Ctr |
Effective Click-Through Rate. |
metric |
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Etcpm |
Cost per 1-000 in-target impressions. This is an audience metric. |
metric |
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Grp |
In-target Impressions / In-target Population * 100. How many times did the campaign reach 1% of the target population? This is an audience metric. |
metric |
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Impression Day CPA |
Conversion is attributed to the ad impression day. |
metric |
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Impression Day Click CPA |
Conversion is attributed to the ad impression day. |
metric |
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Impression Day Client Revenue |
Revenue made by the client- as reported to Rocket Fuel through parameters passed on Pixels- or server-to-server data integration. Not available for all campaigns. For example- a retailer may report the total $ in the shopping cart when a customer checks out -- that would show up here. This metric has been adjusted to include only conversions that the advertiser believes Rocket Fuel drove. Conversion is attributed to the ad impression day. |
metric |
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Impression Day Conversion Rate |
Conversions delivered per Impression delivered. Conversion is attributed to the ad impression day. |
metric |
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Impression Day Conversions |
Conversion is attributed to the ad impression day. |
metric |
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Impression Day Conversions Per Click |
Conversion is attributed to the ad impression day. |
metric |
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Impression Day Cross-device CPA |
Cost per Cross-Device Action - How much did the advertiser spend for each cross-device conversion action we drove? Conversions are recognized on the date of the impression that got credit for that conversion. Conversion is attributed to the ad impression day. |
metric |
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Impression Day Cross-device Conversion Rate |
Cross-Device Conversions delivered per Impression delivered. Conversion is attributed to the ad impression day. |
metric |
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Impression Day Cross-device Conversions |
Conversion is attributed to the ad impression day. |
metric |
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Impression Day Performance |
Results of the campaign- compared with the advertiser's stated goal. 100% = meets the goal- higher = exceeds the goal. For example- if the goal is 0.1% CTR and we are delivering 0.15%- that would be 150% performance. Conversion is attributed to the ad impression day. |
metric |
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Impression Day Roas |
Advertiser Revenue divided by Spend. Conversion is attributed to the ad impression day. |
metric |
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Impression Day Sizmek Aov |
Impression Day Sizmek Aov |
metric |
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Impression Day Sizmek Click Attribution % |
Impression Day Sizmek Click Attribution % |
metric |
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Impression Day Sizmek Click Conversions |
Impression Day Sizmek Click Conversions |
metric |
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Impression Day Sizmek Client Revenue |
Impression Day Sizmek Client Revenue |
metric |
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Impression Day Sizmek Conversion Attribution % |
Impression Day Sizmek Conversion Attribution % |
metric |
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Impression Day Sizmek Conversion Rate |
Impression Day Sizmek Conversion Rate |
metric |
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Impression Day Sizmek Conversions |
Impression Day Sizmek Conversions |
metric |
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Impression Day Sizmek Conversions Per Click |
Impression Day Sizmek Conversions Per Click |
metric |
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Impression Day Sizmek Cross-device CPA |
Impression Day Sizmek Cross-device CPA |
metric |
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Impression Day Sizmek Cross-device Conversion Rate |
Impression Day Sizmek Cross-device Conversion Rate |
metric |
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Impression Day Sizmek Cross-device Conversions |
Impression Day Sizmek Cross-device Conversions |
metric |
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Impression Day Sizmek View Conversions |
Impression Day Sizmek View Conversions |
metric |
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Impression Day Value |
Value delivered to the advertiser based on their stated goal. For example- if their goal is $5 CPA- then the Value is $5 x the number of conversions delivered. Conversion is attributed to the ad impression day. |
metric |
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Impressions |
Impressions Delivered according to third party data (e.g. Advertiser Report -- DART or Atlas) where available- or Rocket Fuel counts otherwise. |
metric |
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In Target Impressions |
In Target Impressions measured by 3rd party vendor. This is an audience metric. |
metric |
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In Target Impressions % |
Percentage of In-target Impressions measured by 3rd party vendor. This is an audience metric. |
metric |
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In-target Rate |
In-Target Rate. |
metric |
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Incremental Uniques In Target |
Unique users reached only on the reported day measured by the vendor. This is an AG Campaign Reach dimension. |
metric |
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Negative Response Rate |
Negative Response Rate |
metric |
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Negative Responses |
Negative Responses |
metric |
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Paid Impressions |
Paid Impressions |
metric |
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Partner Commission |
Partner Commission |
metric |
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Partner Margin Percent |
The % margin partners charge to the final advertisers. If the final advertiser has a budget of $ 125-000- the DSP budget (for Rocket Fuel Platform) will be $ 100-000 assuming 20% Partner Margin.<br><b>Formula: (Budget - DSP Budget)/ Budget</b>. |
metric |
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Performance |
Results of the campaign- compared with the advertiser's stated goal. 100% = meets the goal- higher = exceeds the goal. For example- if the goal is 0.1% CTR and we are delivering 0.15%- that would be 150% performance. Based on the date of the conversion. |
metric |
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Positive Response Rate |
Positive Response Rate |
metric |
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Positive Responses |
Positive Responses |
metric |
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Publisher Impressions |
Publisher Impressions |
metric |
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Refresh Time |
Refresh Time |
metric |
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Response Rate |
Response Rate |
metric |
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Roas |
Roas |
metric |
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Sizmek CPA |
Sizmek CPA |
metric |
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Sizmek Click Conversion Rate |
Sizmek Click Conversion Rate |
metric |
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Sizmek Click Conversions |
Sizmek Click Conversions |
metric |
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Sizmek Clicks |
Sizmek Clicks |
metric |
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Sizmek Client Revenue |
Sizmek Client Revenue |
metric |
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Sizmek Conversion Attribution % |
Sizmek Conversion Attribution % |
metric |
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Sizmek Conversion Rate |
Sizmek Conversion Rate |
metric |
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Sizmek Conversions |
Sizmek Conversions |
metric |
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Sizmek Cross-device CPA |
Sizmek Cross-device CPA |
metric |
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Sizmek Cross-device Conversion Rate |
Sizmek Cross-device Conversion Rate |
metric |
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Sizmek Cross-device Conversions |
Sizmek Cross-device Conversions |
metric |
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Sizmek Ctr |
Sizmek Ctr |
metric |
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Sizmek Dsp Spend Native |
Sizmek Dsp Spend Native |
metric |
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Sizmek Effective CPC |
Sizmek Effective CPC |
metric |
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Sizmek Exchange Rate |
Sizmek Exchange Rate |
metric |
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Sizmek Impression Attribution % |
Sizmek Impression Attribution % |
metric |
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Sizmek Impressions |
Sizmek Impressions |
metric |
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Sizmek In View Impressions |
Sizmek In View Impressions |
metric |
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Sizmek Integrated Vendor Viewability Percentage |
Sizmek Integrated Vendor Viewability Percentage |
metric |
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Sizmek Integrated Viewability Inview Impressions |
Sizmek Integrated Viewability Inview Impressions |
metric |
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Sizmek Integrated Viewability Measured Impressions |
Sizmek Integrated Viewability Measured Impressions |
metric |
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Sizmek Pub-sizmek Imp Drop % |
Sizmek Pub-sizmek Imp Drop % |
metric |
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Sizmek Sizmek-adv Clicks Att % |
Sizmek Sizmek-adv Clicks Att % |
metric |
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Sizmek Sizmek-adv Imp Drop % |
Sizmek Sizmek-adv Imp Drop % |
metric |
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Sizmek View Conversion Rate |
Sizmek View Conversion Rate |
metric |
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Sizmek View Conversions |
Sizmek View Conversions |
metric |
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Sizmek Viewability % |
Sizmek Viewability % |
metric |
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Sizmek Viewability Measured Impressions |
Sizmek Viewability Measured Impressions |
metric |
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Sizmek Xd Client Revenue |
Sizmek Xd Client Revenue |
metric |
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Sizmek Xd Impression Day Client Revenue |
Sizmek Xd Impression Day Client Revenue |
metric |
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Spend |
Total cost from the advertiser to Rocket Fuel during this period including partner commission. |
metric |
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Spend Per Video Completion |
Spend Per Video Completion |
metric |
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Survey Impressions |
Survey Impressions |
metric |
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Tcpm |
tCPM. |
metric |
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Total Population |
Total census population in the demo target reported by the measurement vendor. This is an AG Campaign Reach dimension. |
metric |
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Total Responses |
Total Responses |
metric |
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Value |
Value delivered to the Advertiser by Rocket Fuel in clicks or conversions at the Advertiser's stated CPC or CPA goal. Conversions in this period are attributed to the conversion day. |
metric |
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Vendor Impressions |
Total Impressions recorded by 3rd party vendor. This is an audience metric. |
metric |
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Video Clicks |
Video Clicks |
metric |
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Video Completion Rate |
Video Completion Rate |
metric |
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Video Completions |
Number of video impressions where the user played the whole video. |
metric |
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Video Ctr |
Video Ctr |
metric |
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Video First Quartile Reached |
Number of video impressions where the user reached the 25% point in the video. |
metric |
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Video Midpoint Reached |
Number of video impressions where the user reached the 50% point in the video. |
metric |
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Video Starts |
Video Starts |
metric |
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Video Third Quartile Reached |
Number of video impressions where the user reached the 75% point in the video. |
metric |
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Video Views |
Number of video impressions viewed. |
metric |
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Xd Client Revenue |
Revenue made by the client- as reported to Rocket Fuel through parameters passed on Pixels- or server-to-server data integration. Not available for all campaigns. For example- a retailer may report the total $ in the shopping cart when a customer checks out - that would show up here. This metric has been adjusted to include only conversions that the advertiser believes Rocket Fuel drove- including all cross-device attributed conversions. Conversion is attributed to the day of conversion. |
metric |
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Xd Impression Day Client Revenue |
Revenue made by the client- as reported to Rocket Fuel through parameters passed on Pixels- or server-to-server data integration. Not available for all campaigns. For example- a retailer may report the total $ in the shopping cart when a customer checks out - that would show up here. This metric has been adjusted to include only conversions that the advertiser believes Rocket Fuel drove- including all cross-device attributed conversions. Conversion is attributed to the ad impression day. |
metric |
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ad_size |
Size of the ad that was served. This may group together many ads that were the same size. |
dimension |
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advertisement_id |
ID of Ad (Creative) Which Was Served. |
dimension |
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advertisement_name |
Ad (Creative) which was served. |
dimension |
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advertisement_type |
Type of the ad that was served -- Text, Html, ImageBanner, Flash, VastVideo, Facebook, FacebookPPA, Instagram, FacebookVideo, Native. |
dimension |
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advertiser_id |
Advertiser ID, aka definer_id in our system |
dimension |
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advertiser_name |
Name of the Advertiser (definer) associated with this campaign |
dimension |
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adx_audit_feedback |
adx_audit_feedback |
dimension |
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adx_audit_status |
adx_audit_status |
dimension |
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adx_creative_id |
adx_creative_id |
dimension |
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apn_audit_feedback |
apn_audit_feedback |
dimension |
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apn_audit_status |
apn_audit_status |
dimension |
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apn_creative_id |
apn_creative_id |
dimension |
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billing_type |
Method used to bill customers |
dimension |
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browser |
Browser on which ad was displayed |
dimension |
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campaign_currency |
Campaign Currency |
dimension |
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campaign_end_date |
End date of the campaign in US Eastern time |
dimension |
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campaign_id |
Campaign ID |
dimension |
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campaign_name |
Campaign Name |
dimension |
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campaign_start_date |
Start date of the campaign in US Eastern time |
dimension |
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campaign_time_zone |
Campaign Time Zone |
dimension |
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clicks_source |
Source of the data for the count of clicks; internal, estimated, or accurately loaded from external reports e.g. from Ad-juster or DART or Atlas. |
dimension |
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conversion_source |
Source of the data for the count of thisday_conversions; internal, estimated, or accurately loaded from external reports e.g. from Ad-juster or DART or Atlas. |
dimension |
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cross_device_conversion_source |
Source of the data for the count of cross-device thisday conversions; internal, estimated, or accurately loaded from external reports e.g. from Ad-juster or DART or Atlas. |
dimension |
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date |
Date on which these impressions were served. Choose this for a Daily report. |
dimension |
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datetime |
Date and time on which impressions were served, to granularity of 1 hour. <b>Only available for the most recent 60 days.</b> |
dimension |
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day_of_month |
Day of the month on which these impressions were served. This will group together all impressions served on the 1st day of each month. To go by individual dates, choose Date instead. |
dimension |
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delivery_channel |
Delivery channel on which ad was displayed |
dimension |
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device |
Device on which ad was displayed |
dimension |
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fbx_body |
Body text of the FBX ad shown. Only available for FBX campaigns. |
dimension |
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fbx_caption |
Caption of the FBX PPA ad shown. Only available for FBX campaigns showing Page Post ads. |
dimension |
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fbx_image |
Filename of the image shown in the FBX ad. Only available for FBX campaigns. |
dimension |
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fbx_link |
Landing URL link shown in the FBX ad. Only available for FBX campaigns. |
dimension |
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fbx_message |
Message of the FBX PPA ad shown. Only available for FBX campaigns showing Page Post ads. |
dimension |
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fbx_title |
Title of the FBX ad shown. Only available for FBX campaigns. |
dimension |
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flight_end_date |
End date of flight |
dimension |
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flight_id |
Flight ID - a distinct time segment of campaign delivery with start + end dates |
dimension |
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flight_name |
Flight - a distinct time segment of campaign delivery with start + end dates |
dimension |
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flight_start_date |
Start date of flight |
dimension |
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hour |
Hour of the day on which these impressions were served. <b>Only available for the most recent 60 days</b>. This will group together all impressions served in hour 0, hour 1, etc. To go by individual hours across multiple days, select both Date and Hour, or else Datetime. |
dimension |
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impression_day_conversion_source |
Source of the data for the count of conversions; internal, estimated, or accurately loaded from external reports e.g. from Ad-juster or DART or Atlas. |
dimension |
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impression_day_cross_device_conversion_source |
Source of the data for the count of cross-device conversions; internal, estimated, or accurately loaded from external reports e.g. from Ad-juster or DART or Atlas. |
dimension |
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impressions_source |
Source of the data for the counts of these impressions; internal, estimated, or accurately loaded from external reports e.g. from Ad-juster or DART or Atlas. |
dimension |
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in_target_impressions_vendor_source |
Source of the Metrics (Nielsen: 1, Estimated-Nielsen: 2, Comscore: 3, Estimated-Comscore: 4 ). This is an Audience Guarantee dimension. |
dimension |
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in_target_reach_vendor_source |
Source of the Metrics (Nielsen: 1, Comscore: 3). This is an AG Campaign Reach dimension. |
dimension |
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last_pricing_value |
Most recent Pricing Value in local campaign currency for the corresponding Pricing Type (used to bill customers). This dimension only shows the most recent value and does not capture any prior values if the value has been changed. |
dimension |
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line_item_id |
Line Item ID - a billable unit of reporting within a Campaign |
dimension |
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line_item_name |
Line Item - a billable unit of reporting within a Campaign |
dimension |
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media_format |
Media Format of the ad that was served -- Display, Video, Native |
dimension |
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media_type |
Media Type that was served -- Display Media, Ad Effectiveness Survey (test or control), Targeting Effectiveness Survey are different media types. |
dimension |
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month |
Month in which these impressions were served. To get monthly data over many years, select both Year and Month. |
dimension |
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operating_system |
Operating System on which ad was displayed |
dimension |
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placement |
Placement (within each Publisher) on which these ads were served. Incorporates the ad size, and sometimes other descriptive characteristics of the traffic, e.g. if a direct buy was done for a particular purpose. |
dimension |
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pricing_type |
Pricing method used to bill customers |
dimension |
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publisher_name |
Publisher (exchange) on which these ads were served. |
dimension |
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quarter |
Quarter in which these impressions were served. To get quarterly data over many years, select both Year and Quarter. |
dimension |
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rf_integrated_viewability_source |
Nature of the data, i.e. Available (as reported by the viewability vendor), Estimated (by Rocket Fuel), Unavailable |
dimension |
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rf_integrated_viewability_vendor |
Viewability measurement vendor, e.g. comScore, Moat Analytics, RFI (Rocket Fuel) |
dimension |
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salesforce_id |
Salesforce ID |
dimension |
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sub_network_id |
Sub Network ID associated with this delivery data |
dimension |
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sub_network_name |
Sub Network associated with this delivery data |
dimension |
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tactic_id |
Tactic ID - an internal subunit of a Line Item used to manually try different strategies to optimize the performance or delivery of the Line Item |
dimension |
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tactic_name |
Tactic - an internal subunit of a Line Item used to manually try different strategies to optimize the performance or delivery of the Line Item |
dimension |
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thirdparty_ad_id |
Size of the ad that was served. This may group together many ads that were the same size. |
dimension |
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week |
Week of the year in which these impressions were served. To get weekly data over many years, select both Year and Week. |
dimension |
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weekday |
Day of the Week on which these impressions were served. |
dimension |
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yax_audit_feedback |
yax_audit_feedback |
dimension |
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yax_audit_status |
yax_audit_status |
dimension |
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year |
Year in which these impressions were served |
dimension |
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year_and_month |
Year + month in which these impressions were served. |
dimension |
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year_and_week |
Year + week in which these impressions were served. |
dimension |
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