Simpli.fi
The table below gives information about all the data fields that you can import from Simpli.fi.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
Ad ID |
Ad ID |
|
dimension |
|
|
Ad Name |
Ad Name |
|
dimension |
|
|
CPA |
CPA |
|
metric |
|
|
Campaign Conversion Rate |
Campaign Conversion Rate |
|
metric |
|
|
Campaign Converters |
Campaign Converters |
|
metric |
|
|
Campaign Days to Convert |
Campaign Days to Convert |
|
metric |
|
|
Campaign End Date |
Campaign End Date |
|
dimension |
|
|
Campaign ID |
Campaign ID |
|
dimension |
|
|
Campaign Name |
Campaign Name |
|
dimension |
|
|
Campaign Start Date |
Campaign Start Date |
|
dimension |
|
|
Campaign Users |
Campaign Users |
|
metric |
|
|
Clickthrough Leads |
Clickthrough Leads |
|
metric |
|
|
Clickthrough Other |
Clickthrough Other |
|
metric |
|
|
Clickthrough Sales |
Clickthrough Sales |
|
metric |
|
|
Clickthrough Signups |
Clickthrough Signups |
|
metric |
|
|
Clickthrough Visits |
Clickthrough Visits |
|
metric |
|
|
Client ID |
Client ID |
|
dimension |
|
|
Client Name |
Client Name |
|
dimension |
|
|
Company ID |
Company ID |
|
dimension |
|
|
Company Name |
Company Name |
|
dimension |
|
|
Conversion Lift |
Conversion Lift |
|
metric |
|
|
Domain Name |
Domain Name |
|
dimension |
|
|
End Date |
End Date |
|
dimension |
|
|
Geo Fence ID |
Geo Fence ID |
|
dimension |
|
|
Geo Fence Name |
Geo Fence Name |
|
dimension |
|
|
Keyword Name |
Keyword Name |
|
dimension |
|
|
Margins by CPM Behavioral CPM |
Margins by CPM Behavioral CPM |
|
metric |
|
|
Margins by CPM Contextual CPM |
Margins by CPM Contextual CPM |
|
metric |
|
|
Margins by CPM Demographic CPM |
Margins by CPM Demographic CPM |
|
metric |
|
|
Margins by CPM Geographic CPM |
Margins by CPM Geographic CPM |
|
metric |
|
|
Margins by CPM Media CPM |
Margins by CPM Media CPM |
|
metric |
|
|
Margins by CPM Platform CPM |
Margins by CPM Platform CPM |
|
metric |
|
|
Margins by CPM Search CPM |
Margins by CPM Search CPM |
|
metric |
|
|
Margins by CPM Segment CPM |
Margins by CPM Segment CPM |
|
metric |
|
|
Natural Conversion Rate |
Natural Conversion Rate |
|
metric |
|
|
Natural Converters |
Natural Converters |
|
metric |
|
|
Natural Days to Convert |
Natural Days to Convert |
|
metric |
|
|
Natural Target Fence Users |
Natural Target Fence Users |
|
metric |
|
|
New Campaign Converters |
New Campaign Converters |
|
metric |
|
|
New Conversion Lift |
New Conversion Lift |
|
metric |
|
|
New Natural Converters |
New Natural Converters |
|
metric |
|
|
Performance CTR |
Performance CTR |
|
metric |
|
|
Performance Clicks |
Performance Clicks |
|
metric |
|
|
Performance Impressions |
Performance Impressions |
|
metric |
|
|
Performance Total Spend |
Performance Total Spend |
|
metric |
|
|
Performance eCPC |
Performance eCPC |
|
metric |
|
|
Performance eCPM |
Performance eCPM |
|
metric |
|
|
Platform ID |
Platform ID |
|
dimension |
|
|
Platform Name |
Platform Name |
|
dimension |
|
|
Start Date |
Start Date |
|
dimension |
|
|
Time Event Date |
Time Event Date |
|
dimension |
|
|
Video Events Complete |
Video Events Complete |
|
metric |
|
|
Video Events Complete Rate |
Video Events Complete Rate |
|
metric |
|
|
Video Events First Quartile |
Video Events First Quartile |
|
metric |
|
|
Video Events Fullscreen |
Video Events Fullscreen |
|
metric |
|
|
Video Events In Banner |
Video Events In Banner |
|
metric |
|
|
Video Events In Stream Mid Roll |
Video Events In Stream Mid Roll |
|
metric |
|
|
Video Events In Stream Post Roll |
Video Events In Stream Post Roll |
|
metric |
|
|
Video Events In Stream Pre Roll |
Video Events In Stream Pre Roll |
|
metric |
|
|
Video Events Interstitial |
Video Events Interstitial |
|
metric |
|
|
Video Events Midpoint |
Video Events Midpoint |
|
metric |
|
|
Video Events Mute |
Video Events Mute |
|
metric |
|
|
Video Events Mute Rate |
Video Events Mute Rate |
|
metric |
|
|
Video Events Pause |
Video Events Pause |
|
metric |
|
|
Video Events Pause Rate |
Video Events Pause Rate |
|
metric |
|
|
Video Events Resume |
Video Events Resume |
|
metric |
|
|
Video Events Start |
Video Events Start |
|
metric |
|
|
Video Events Third Quartile |
Video Events Third Quartile |
|
metric |
|
|
Video Events Unknown Type |
Video Events Unknown Type |
|
metric |
|
|
Video Events Unmute |
Video Events Unmute |
|
metric |
|
|
Viewthrough Leads |
Viewthrough Leads |
|
metric |
|
|
Viewthrough Other |
Viewthrough Other |
|
metric |
|
|
Viewthrough Sales |
Viewthrough Sales |
|
metric |
|
|
Viewthrough Signups |
Viewthrough Signups |
|
metric |
|
|
Viewthrough Visits |
Viewthrough Visits |
|
metric |
|
|
Weighted Actions |
Weighted Actions |
|
metric |
|
|
clicks |
clicks |
|
metric |
|
|
cpa |
cpa |
|
metric |
|
|
cpc |
cpc |
|
metric |
|
|
cpm |
cpm |
|
metric |
|
|
ctr |
ctr |
|
metric |
|
|
impressions |
impressions |
|
metric |
|
|
name |
name |
|
dimension |
|
|
stat_date |
stat_date |
|
dimension |
|
|
total_spend |
total_spend |
|
metric |
|
|
vcr |
vcr |
|
metric |
|
|
weighted_actions |
weighted_actions |
|
metric |
|