Yelp Ads
The table below gives information about all the data fields that you can import from Yelp Ads.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
Ad Cost |
ad_cost |
Total number of advertising cost. |
metric |
|
|
Ad Cost Currency |
ad_cost_currency |
Advertising Currency |
dimension |
|
|
Billed Clicks |
billed_clicks |
Number of billed ad clicks. |
metric |
|
|
Billed Impressions |
billed_impressions |
Number of billed ad impressions. |
metric |
|
|
Ad Driven Bookmarks |
bookmarks |
Number of times a business has been bookmarked by users that can be attributed to an Ad impression. |
metric |
|
|
Business Coordinates Latitude |
business_coordinates_latitude |
The latitude of this business. |
dimension |
|
|
Business Coordinates Longitude |
business_coordinates_longitude |
The longitude of this business. |
dimension |
|
|
Business Display Address |
business_display_address |
Business address that is in the standard address format for the business's country. |
dimension |
|
|
Business ID |
business_id |
Unique Yelp ID of this business. Example: '4kMBvIEWPxWkWKFN__8SxQ' |
dimension |
|
|
Business Image URL |
business_image_url |
URL of photo for this business. |
dimension |
|
|
Business Name |
business_name |
Name of this business. |
dimension |
|
|
Business URL |
business_url |
URL for business page on Yelp. |
dimension |
|
|
Ad Driven Calls |
calls |
Number of phone calls initiated from the Yelp business profile that can be attributed to an Ad impression. |
metric |
|
|
Ad Driven Check Ins |
check_ins |
Number of mobile check-ins from the Yelp business profile that can be attributed to an Ad impression. |
metric |
|
|
Ad Driven CTA Clicks |
cta_clicks |
Number of Call-to-Action clicks on desktop devices that can be attributed to an Ad impression. |
metric |
|
|
Deals Sold |
deals_sold |
Number of deals sold. |
metric |
|
|
Ad Driven Deals Sold |
deals_sold |
Number of deals sold that can be attributed to an Ad impression. |
metric |
|
|
Ad Driven Directions And Map Views |
directions_and_map_views |
Number of direction and map views from the Yelp business profile that can be attributed to an Ad impression. |
metric |
|
|
Ad Driven Messages To Business |
messages_to_business |
Number of messages sent to a business, including messages sent through Request a Quote that can be attributed to an Ad impression. |
metric |
|
|
Num Bookmarks |
num_bookmarks |
Number of times a business has been bookmarked by users. |
metric |
|
|
Num Calls |
num_calls |
Number of phone calls initiated from the Yelp business profile. |
metric |
|
|
Num Check Ins |
num_check_ins |
Number of mobile check-ins from the Yelp business profile. |
metric |
|
|
Num Desktop CTA Clicks |
num_desktop_cta_clicks |
Number of Call-to-Action clicks on desktop devices. |
metric |
|
|
Num Desktop Page Views |
num_desktop_page_views |
Number of page views on desktop devices. |
metric |
|
|
Num Desktop Search Appearances |
num_desktop_search_appearances |
Number of times a business appeared in search on desktop devices. |
metric |
|
|
Num Directions And Map Views |
num_directions_and_map_views |
Number of direction and map views from the Yelp business profile. |
metric |
|
|
Num Messages To Business |
num_messages_to_business |
Number of messages sent to a business, including messages sent through Request a Quote. |
metric |
|
|
Num Mobile CTA Clicks |
num_mobile_cta_clicks |
Number of Call-to-Action clicks on mobile devices. |
metric |
|
|
Num Mobile Page Views |
num_mobile_page_views |
Number of page views on mobile devices. |
metric |
|
|
Num Mobile Search Appearances |
num_mobile_search_appearances |
Number of times a business appeared in search on mobile devices. |
metric |
|
|
Num Total Page Views |
num_total_page_views |
Number of total page views on desktop and mobile devices. |
metric |
|
|
Num User Photos |
num_user_photos |
Number of user generated photos added to the Yelp business profile. |
metric |
|
|
Online Booking |
online_bookings |
Number of online bookings. |
metric |
|
|
Online Orders |
online_orders |
Number of online orders. |
metric |
|
|
Online Reservations |
online_reservations |
Number of Yelp Reservations and Yelp Nowait bookings that can be attributed to an Ad impression. |
metric |
|
|
Program ID |
program_id |
Program identifier |
dimension |
|
|
Program Type |
program_type |
Indicates the type of program. Possible values are: `BP` – Branded Profile, `EP` – Enhanced Profile, `CPC` – Cost per click ads. |
dimension |
|
|
Tracking Calls |
tracking_calls |
Number of calls tracked. |
metric |
|
|
URL Clicks |
url_clicks |
Number of clicks to the business URL from the Yelp business profile. |
metric |
|
|
URL Clicks |
url_clicks |
Number of clicks to the business URL from the Yelp business profile that can be attributed to an Ad impression. |
metric |
|
|
Ad Driven User Photos |
user_photos |
Number of user generated photos added to the Yelp business profile that can be attributed to an Ad impression. |
metric |
|