Collecting data from TikTok Ads

This guide explains how to collect data from TikTok Ads. To learn how to collect data from a different data source, go back to the Available data sources in Adverity overview.

Introduction

For a list of the fields that you can collect from TikTok Ads, see TikTok Ads.

Limitations

Collecting data from TikTok Ads comes with the following limitations:

  • You cannot fetch data with a weekly or monthly breakdown from TikTok Ads. You can only fetch data with daily or lifetime granularity.

Creating a datastream to collect data from TikTok Ads

The basics of creating a datastream to collect data from any data source are explained in our guide to Creating a datastream. This guide contains information about the specific steps to create a datastream to fetch data from TikTok Ads.

Authorization: Allow Adverity to access TikTok Ads

  1. If you choose Access using your credentials or Access using someone else's credentials, in Set up or edit Advertisers, you or the person granting access must choose one of the following options:

    • Choose Grant access to all Advertisers, including those created in the future to allow Adverity to access all existing Advertisers and all Advertisers created in the future.

    • Choose Select specific Advertisers to which you want to grant access to determine the specific Advertisers that you want Adverity to access. Adverity will not automatically have access to Advertisers created in the future. You will need to grant Adverity access to any Advertisers created in the future.

    If you use your credentials to grant Adverity access to TikTok Ads, all the Advertisers available to you using your credentials will be visible in the Authorizations page to all Adverity users with permission to edit this authorization.

    If someone else uses their credentials to grant Adverity access to TikTok Ads, the same applies to the Advertisers available using their credentials.

    This is important to consider if you do not want all Adverity users with permission to edit the authorization to be able to see the details of the Advertisers. For more information about user permissions, see Managing user permissions.

Configuration: Choose the data you want to collect from TikTok Ads

To choose what data to collect and customize the TikTok Ads datastream configuration, follow these steps:

  1. (Optional) Rename your datastream.

  1. In Report type, select the type of data to collect from TikTok Ads. The fields you need to configure in the following steps differ according to the report type you select.

  1. In Service type, select the ads type you want to collect.

    Adverity supports the Auction Ads service type by default. The Reservation Ads service type is a beta feature of TikTok Ads. You need to apply for beta to have access and be able to use it in Adverity.

  2. In Data level, select the data level for which to collect data.

  3. In Period, select the time period that you want to use to group your data.

  1. In Advertisers and Campaigns, select the advertisers and campaigns for which to collect data. If you do not select any items in a drop-down list, Adverity collects data for all items in the drop-down list.

  1. In Material type, select the type of creative materials to collect.

  1. In Dimensions, Metadata fields and Metrics, change the list of fields that you want to see in your data extract.

What's next?

Advanced TikTok Ads tips

Supported dimensions for different report types

Each TikTok Ads report type supports different dimensions and combinations of dimensions. The links below will take you to the TikTok Ads documentation, where you can see the supported dimensions and dimension grouping for each report type.

Click the name of a report type to find out more: