Your guide to TikTok Ads

This guide contains detailed information about collecting data from TikTok Ads.

Introduction

This guide contains detailed information about using TikTok Ads in Adverity.

To create a datastream to collect data from TikTok Ads, follow the steps in our guide to Collecting data in Adverity. If these steps are not detailed enough, refer back to this TikTok Ads guide for detailed configuration instructions.

TikTok Ads is planning on deprecating their old marketing reporting endpoints in the future (although no date is currently set). Existing TikTok Adsdatastreams using this old configurations will still work and collect data, but we encourage you to migrate to the new configuration. This guide explains how to set up a datastream to TikTok Ads using the new configuration.

For more information on the data fields that you can collect from TikTok Ads, see List of supported fields.

Limitations

Collecting data from TikTok Ads comes with the following limitations:

You cannot fetch data with a weekly or monthly breakdown from TikTok Ads. You can only fetch data with daily or lifetime granularity.

Creating a datastream to collect data from TikTok Ads

This section of the TikTok Ads guide contains information specific to TikTok Ads. Not all steps in the datastream creation process will be described here. If a step is not described here, follow the process in our guide to Collecting data in Adverity.

Authorization: Allow Adverity to access TikTok Ads

1. If you choose Access using your credentials or Access using someone else's credentials, in Set up or edit Advertisers, you or the person granting access must choose one of the following options:

   • Choose Grant access to all Advertisers, including those created in the future to allow Adverity to access all existing Advertisers and all Advertisers created in the future.

   • Choose Select specific Advertisers to which you want to grant access to determine the specific Advertisers that you want Adverity to access. Adverity will not automatically have access to Advertisers created in the future. You will need to grant Adverity access to any Advertisers created in the future.

   If you use your credentials to grant Adverity access to TikTok Ads, all the Advertisers available to you using your credentials will be visible in the Authorizations page to all Adverity users with permission to edit this authorization.

   If someone else uses their credentials to grant Adverity access to TikTok Ads, the same applies to the Advertisers available using their credentials.

   This is important to consider if you do not want all Adverity users with permission to edit the authorization to be able to see the details of the Advertisers. For more information about user permissions, see Managing user permissions.

Configuration: Choose the data you want to collect from TikTok Ads

To choose what data to collect and customize the TikTok Ads datastream configuration, follow these steps:

1. (Optional) Rename your datastream.

2. In Report type, select the type of data to collect from TikTok Ads.

3. In Data level, select the data level for which to collect data.

4. In Advertisers and Campaigns, select the advertisers and campaigns for which to collect data. If you do not select any items in a drop-down list, Adverity collects data for all items in the drop-down list.

5. In Dimensions and Metrics, change the list of fields that you want to see in your data extract.

What's next?

• Apply Data Mapping to your collected data to harmonize data collected from different sources in Adverity.

• Store your data in Adverity Data Storage for further analysis in Adverity.

• Transform your data to meet your needs by creating and applying enrichments to your datastream.