Adobe Advertising Cloud
The table below gives information about all the data fields that you can import from Adobe Advertising Cloud.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
|
ad_id |
The unique ID for this ad. |
dimension |
|
|
|
ad_name |
Ad name |
dimension |
|
|
|
advertiser_costs |
Advertiser costs. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
advertiser_cpa |
The advertiser's cost per action. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
advertiser_cpc |
The advertiser's cost per click. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
advertiser_cpcv |
The advertiser's cost per completion. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
advertiser_cpe |
The advertiser's cost per engagement. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
advertiser_cpi |
The advertiser's cost per install. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
advertiser_cpm |
The advertiser's cost per thousand impressions. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
advertiser_cpv |
The advertiser's cost per view. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
advertiser_data_fees |
Advertiser data fee. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
advertiser_id |
The unique identifier for this advertiser. |
dimension |
|
|
|
advertiser_io_fees |
Advertiser io fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
advertiser_margin |
Advertiser margin. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
advertiser_margin_pct |
Advertiser margin pct |
metric |
|
|
|
advertiser_media_fees |
Advertiser media fee. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
advertiser_name |
Advertiser name |
dimension |
|
|
|
advertiser_other_fees |
Advertiser other fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
advertiser_total_fees |
Advertiser total fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
advertiser_vcpm |
The advertiser's cost per thousand viewable impressions. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
banner_ctr |
Banner CTR |
metric |
|
|
|
bid_rate |
Bid rate |
metric |
|
|
|
bids |
The number of bids submitted. |
metric |
|
|
|
billable_data_fees |
The amount you should be invoiced by TubeMogul for data usage. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
billable_io_fees |
Billable IO fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
billable_media_fees |
The amount you should be invoiced by TubeMogul for media buying. This includes the cost of media as well as any platform fees applied. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
billable_other_fees |
The amount you should be invoiced by TubeMogul for other fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
billable_total_fees |
The total amount you should be invoiced by TubeMogul. Calculated as billable_media_fees + billable_data_fees + billable_other_fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
campaign.account_id |
Campaign account id |
dimension |
|
|
|
campaign.account_manager |
Campaign account manager |
dimension |
|
|
|
campaign.ad_group_id |
Campaign ad group id |
dimension |
|
|
|
campaign.admin_notes |
Campaign admin notes |
dimension |
|
|
|
campaign.adobe_booster |
Campaign adobe booster |
dimension |
|
|
|
campaign.advertiser_id |
Campaign advertiser id |
dimension |
|
|
|
campaign.billing_data_to_use |
Campaign billing data to use |
dimension |
|
|
|
campaign.billing_type |
Campaign billing type |
dimension |
|
|
|
campaign.budget_cap.amount |
Campaign budget cap amount |
metric |
|
|
|
campaign.budget_cap.enforce_as_cap |
Campaign budget cap enforce as cap |
dimension |
|
|
|
campaign.budget_cap.interval |
Campaign budget cap interval |
dimension |
|
|
|
campaign.budget_cap.metric |
Campaign budget cap metric |
dimension |
|
|
|
campaign.budget_cap.opt_metric |
Campaign budget cap opt metric |
dimension |
|
|
|
campaign.campaign_key |
Campaign campaign key |
dimension |
|
|
|
campaign.campaign_manager |
Campaign campaign manager |
dimension |
|
|
|
campaign.campaign_type |
Campaign campaign type |
dimension |
|
|
|
campaign.comscore_activated |
Campaign comscore activated |
dimension |
|
|
|
campaign.comscore_project_id |
Campaign comscore project id |
dimension |
|
|
|
campaign.customer_order_number |
Campaign customer order number |
dimension |
|
|
|
campaign.discount_rate |
Campaign discount rate |
metric |
|
|
|
campaign.end_age |
Campaign end age |
dimension |
|
|
|
campaign.end_time |
Campaign end time |
dimension |
|
|
|
campaign.ethnicity |
Campaign ethnicity |
dimension |
|
|
|
campaign.fee |
Campaign fee. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
campaign.fee.fee_description |
Campaign fee fee description |
dimension |
|
|
|
campaign.fee.fee_name |
Campaign fee fee name |
dimension |
|
|
|
campaign.fee.fee_rate |
Campaign fee fee rate |
metric |
|
|
|
campaign.fee.fee_units |
Campaign fee fee units |
dimension |
|
|
|
campaign.fee_class |
Campaign fee class |
dimension |
|
|
|
campaign.frequency_cap |
Campaign frequency cap |
metric |
|
|
|
campaign.frequency_cap_interval |
Campaign frequency cap interval |
dimension |
|
|
|
campaign.gender |
Campaign gender |
dimension |
|
|
|
campaign.geos |
Campaign geos |
dimension |
|
|
|
campaign.ias.account_id |
Campaign ias account id |
dimension |
|
|
|
campaign.ias.monitoring |
Campaign ias monitoring |
dimension |
|
|
|
campaign.ias.team_id |
Campaign ias team id |
dimension |
|
|
|
campaign.is_managed |
Campaign is managed |
dimension |
|
|
|
campaign.is_managed_service |
Campaign is managed service |
dimension |
|
|
|
campaign.margin_type |
Campaign margin type |
dimension |
|
|
|
campaign.nielsen_activated |
Campaign nielsen activated |
dimension |
|
|
|
campaign.parent_campaign_id |
Campaign parent campaign id |
dimension |
|
|
|
campaign.sales_rep |
Campaign sales rep |
dimension |
|
|
|
campaign.start_age |
Campaign start age |
dimension |
|
|
|
campaign.start_time |
Campaign start time |
dimension |
|
|
|
campaign.status |
Campaign status |
dimension |
|
|
|
campaign.strategic_account_manager |
Campaign strategic account manager |
dimension |
|
|
|
campaign.third_party_services |
Campaign third party services |
dimension |
|
|
|
campaign.timezone_id |
Campaign timezone id |
dimension |
|
|
|
campaign.timezone_use_dst |
Campaign timezone use dst |
dimension |
|
|
|
campaign_id |
The unique identifier for this campaign. |
dimension |
|
|
|
campaign_name |
Campaign name |
dimension |
|
|
|
click_per_view |
Click per view |
metric |
|
|
|
click_per_view |
Click per view |
metric |
|
|
|
click_through_view_rate |
The percentage of views that resulted in a click-through on an ad. Click-Through per View Rate is calculated as (ctr / Views) * 100. |
metric |
|
|
|
click_through_view_rate |
The percentage of views that resulted in a click-through on an ad. Click-Through per View Rate is calculated as (ctr / Views) * 100. |
metric |
|
|
|
companion_click_throughs |
The number of click-throughs on companion banners. |
metric |
|
|
|
companion_ctr |
The percentage of companion impressions that resulted in a click-through. Calculated as (companion_click_throughs / companion_impressions) * 100. |
metric |
|
|
|
companion_impressions |
The number of companion banner impressions. |
metric |
|
|
|
completions |
Completions |
metric |
|
|
|
completions100 |
The number of views that resulted in at least 100% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. |
metric |
|
|
|
completions25 |
The number of views that resulted in at least 25% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. |
metric |
|
|
|
completions50 |
The number of views that resulted in at least 50% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. |
metric |
|
|
|
completions75 |
The number of views that resulted in at least 75% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. |
metric |
|
|
|
conversions_click_through |
The number of conversions due to click-through. |
metric |
|
|
|
conversions_click_through_avg_days |
The average number of days between the click-through and conversion. |
metric |
|
|
|
conversions_impressions |
The number of conversions due to impressions. |
metric |
|
|
|
conversions_impressions_avg_days |
The average number of days between the impression and conversion. |
metric |
|
|
|
conversions_rate |
Conversions rate |
metric |
|
|
|
conversions_total |
Conversions total |
metric |
|
|
|
conversions_view |
The number of conversions due to video views. |
metric |
|
|
|
conversions_view_avg_days |
The average number of days between the video view and conversion. |
metric |
|
|
|
cpa |
Cost per action. Calculated as total_fees / (conversions_click_through + conversions_view + conversions_impressions). All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
cpc |
Cost per click. Calculated as total_fees / total_click_throughs. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
cpcv |
Cost per completed view. Calculated as total_fees / completions100. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
cpi |
Cost per install. Calculated as total_fees / installs. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
cpm |
(Equivalent) cost per thousand impressions. Calculated as total_fees / (impressions / 1000). All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
cpv |
Cost per view. Calculated as total_fees / views. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
ctp |
CTP |
metric |
|
|
|
ctr |
Click-through rate. Calculated as (total_click_throughs / impressions) * 100. |
metric |
|
|
|
custom_goal |
Custom goal |
metric |
|
|
|
custom_goal_cpa |
Custom goal cpa |
metric |
|
|
|
custom_goal_roas |
Custom goal roas |
metric |
|
|
|
data_spend_cpm |
The cost of data per thousand impressions. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
data_spend_total |
The total amount you will be invoiced for data. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
day |
Day |
dimension |
|
|
|
engagements |
The number of engagements on a cost-per-engagement ad unit. |
metric |
|
|
|
facebook_fan_page_clicks |
The number of click-throughs on the Facebook Fan Page button. |
metric |
|
|
|
facebook_page_likes |
The number of likes on a Facebook page |
metric |
|
|
|
facebook_post_comments |
The number of comments on a Facebook post. |
metric |
|
|
|
facebook_post_likes |
The number of likes on a Facebook post. |
metric |
|
|
|
facebook_post_shares |
The number of shares of a Facebook post. |
metric |
|
|
|
frequency |
Frequency |
metric |
|
|
|
impressions |
The number of ad impressions per the IAB Measurement Guidelines and may vary based on the ad type. For linear in-stream ads this is the same number as views as the two terms are synonymous. For in-banner ads this corresponds to the ad rendering on the page regardless of when the video view is counted. |
metric |
|
|
|
margin_pct |
Margin pct |
metric |
|
|
|
media_spend_cpm |
The cost of media per thousand impressions. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
media_spend_total |
The total amount you will be invoiced for media. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
mobile_installs |
Mobile installs |
metric |
|
|
|
non_billable_data_fees |
The amount you should be invoiced by other parties for data usage. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
non_billable_media_fees |
The amount you should be invoiced by other parties for media buying. This includes the cost of media as well as any platform fees applied. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
non_billable_other_fees |
The amount you should be invoiced by other parties for other fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
non_billable_total_fees |
The total amount you should be invoiced by other parties. Calculated as non_billable_media_fees + non_billable_data_fees + non_billable_other_fees.All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
not_viewable_impressions |
The number of impressions that were considered not viewable. |
metric |
|
|
|
not_viewable_pct_impressions |
The percentage of instrumented impressions that were considered |
metric |
|
|
|
other_spend_cpm |
The cost of other fees per thousand impressions. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
other_spend_total |
The total amount you will be invoiced for other fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
package_id |
The unique identifier for this package. |
dimension |
|
|
|
pct_completions100 |
The percentage of views that resulted in at least 100% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as completionsXX * 100 / views. |
metric |
|
|
|
pct_completions25 |
The percentage of views that resulted in at least 25% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as completionsXX * 100 / views. |
metric |
|
|
|
pct_completions50 |
The percentage of views that resulted in at least 50% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as completionsXX * 100 / views. |
metric |
|
|
|
pct_completions75 |
The percentage of views that resulted in at least 75% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as completionsXX * 100 / views. |
metric |
|
|
|
pct_viewed_avg |
The average percentage of the video viewed. Note that if the same portion of the video is watched multiple times in a single viewing of the video only the first time that segment is watched contributes to the percentage viewed. |
metric |
|
|
|
placement.ad_template |
Placement ad template |
dimension |
|
|
|
placement.budget_cap.amount |
Placement budget cap amount |
metric |
|
|
|
placement.budget_cap.enforce_as_cap |
Placement budget cap enforce as cap |
dimension |
|
|
|
placement.budget_cap.interval |
Placement budget cap interval |
dimension |
|
|
|
placement.budget_cap.metric |
Placement budget cap metric |
dimension |
|
|
|
placement.budget_cap.opt_metric |
Placement budget cap opt metric |
dimension |
|
|
|
placement.end_time |
Placement end time |
dimension |
|
|
|
placement.frequency_cap |
Placement frequency cap |
metric |
|
|
|
placement.frequency_cap_interval |
Placement frequency cap interval |
dimension |
|
|
|
placement.max_bid |
Placement max bid |
metric |
|
|
|
placement.pacing_strategy |
Placement pacing strategy |
dimension |
|
|
|
placement.primary_goal.amount |
Placement primary goal amount |
metric |
|
|
|
placement.primary_goal.enforce_as_cap |
Placement primary goal enforce as cap |
dimension |
|
|
|
placement.primary_goal.interval |
Placement primary goal interval |
dimension |
|
|
|
placement.primary_goal.metric |
Placement primary goal metric |
dimension |
|
|
|
placement.primary_goal.opt_metric |
Placement primary goal opt metric |
dimension |
|
|
|
placement.start_time |
Placement start time |
dimension |
|
|
|
placement_id |
The unique identifier of this placement. |
dimension |
|
|
|
placement_key |
Placement key |
dimension |
|
|
|
placement_name |
Placement name |
dimension |
|
|
|
play_rate |
The percentage of impressions that resulted in a view of the video. It is calculated as (views / impressions) * 100. This is most relevant to CTP and ROTP ad units as it measures the percentage of impressions that resulted in a viewer clicking / rolling-over to play the video. |
metric |
|
|
|
player_height_avg |
The average player height in pixels. |
dimension |
|
|
|
player_width_avg |
The average player width in pixels. |
dimension |
|
|
|
playtime_per_view |
The average number of seconds of viewing time per view. Calculated as viewed_minutes*60/views |
metric |
|
|
|
profit |
Profit. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
responses |
Responses |
metric |
|
|
|
revenue |
Revenue. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
shares_facebook |
The number of shares via the Facebook sharing button. |
metric |
|
|
|
shares_twitter |
The number of shares via the Twitter sharing button. |
metric |
|
|
|
small_player |
Small player |
dimension |
|
|
|
snapchat_android_installs |
Snapchat Android installs |
metric |
|
|
|
snapchat_attachment_complete100 |
Snapchat attachment complete 100 |
metric |
|
|
|
snapchat_attachment_complete100_rate |
Snapchat attachment complete 100 rate |
metric |
|
|
|
snapchat_attachment_complete25 |
Snapchat attachment complete 25 |
metric |
|
|
|
snapchat_attachment_complete25_rate |
Snapchat attachment complete 25 rate |
metric |
|
|
|
snapchat_attachment_complete50 |
Snapchat attachment complete 50 |
metric |
|
|
|
snapchat_attachment_complete50_rate |
Snapchat attachment complete 50 rate |
metric |
|
|
|
snapchat_attachment_complete75 |
Snapchat attachment complete 75 |
metric |
|
|
|
snapchat_attachment_complete75_rate |
Snapchat attachment complete 75 rate |
metric |
|
|
|
snapchat_ios_installs |
Snapchat IOS installs |
metric |
|
|
|
snapchat_swipes |
Snapchat swipes |
metric |
|
|
|
starts |
Starts |
metric |
|
|
|
survey_completions |
The number of surveys completed. |
metric |
|
|
|
survey_starts |
The number of surveys started. |
metric |
|
|
|
timezone |
Timezone of the reporting data. |
dimension |
|
|
|
total_click_throughs |
Total click-throughs on the ad. Calculated as video_and_overlay_clicks + shares_facebook + shares_twitter + facebook_fan_page_clicks |
metric |
|
|
|
total_fees |
The total amount spent including all fees regardless of who will be invoicing you. Calculated as billable_total_fees + non_billable_total_fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
vCPCV |
vCPCV. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
vcpm |
Cost per thousand viewable impressions. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers. |
metric |
|
|
|
video_and_overlay_clicks |
The number of click-throughs on the overlay banner or video. |
metric |
|
|
|
viewability_instrumented_impressions |
The number of impressions that had the view-ability code instrumented to even attempt to take a measurement. Currently this is limited to interactive preroll units. |
metric |
|
|
|
viewability_rating |
Viewability rating |
dimension |
|
|
|
viewability_unmeasurable_iframe |
The number of impressions that were considered unmeasurable due to being in an iFrame. |
metric |
|
|
|
viewability_unmeasurable_iframe_other |
Viewability unmeasurable iframe other |
metric |
|
|
|
viewability_unmeasurable_other |
The number of impressions that were considered unmeasurable for other reasons. |
metric |
|
|
|
viewable_complete100 |
The number of video views that were considered viewable at the 100% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. |
metric |
|
|
|
viewable_complete25 |
The number of video views that were considered viewable at the 25% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. |
metric |
|
|
|
viewable_complete50 |
The number of video views that were considered viewable at the 50% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. |
metric |
|
|
|
viewable_complete75 |
The number of video views that were considered viewable at the 75% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. |
metric |
|
|
|
viewable_impression_rate |
The percentage of impressions that were instrumented and measurable and determined to be viewable. |
metric |
|
|
|
viewable_impressions |
The number of impressions that were considered viewable. |
metric |
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viewable_measurable_impressions |
The number of impressions that were served where viewability instrumentation successfully initialized. |
metric |
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viewable_measurable_rate |
The percent of impressions that were served where viewability instrumentation successfully initialized. |
metric |
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viewable_pct_complete100 |
The percentage of video views that were considered viewable at the 100% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. |
metric |
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viewable_pct_complete25 |
The percentage of video views that were considered viewable at the 25% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. |
metric |
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viewable_pct_complete50 |
The percentage of video views that were considered viewable at the 50% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. |
metric |
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viewable_pct_complete75 |
The percentage of video views that were considered viewable at the 75% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. |
metric |
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viewable_pct_impressions |
The percentage of impressions that were instrumented and determined to be viewable. |
metric |
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viewable_unmeasurable_impressions |
The number of impressions that were served where viewability instrumentation did not successfully initialize. |
metric |
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viewable_unmeasurable_rate_iframe |
The percent of impressions where instrumentation failed to initialize due to an iframe error. |
metric |
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viewable_unmeasurable_rate_not_supported |
The percent of impressions that were not measured due to viewability instrumentation not being supported by the viewers device. |
metric |
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viewable_unmeasurable_rate_other |
The percent of impressions where instrumentation failed to initialize due to an reason other than not being supported or an iframe error. |
metric |
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viewable_unmeasurable_rate_total |
The percent of impressions that were served where viewability instrumentation did not successfully initialize. |
metric |
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viewable_views |
The number of video views that were considered viewable. |
metric |
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viewed_minutes |
The total number of minutes of viewing time. |
metric |
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views |
When the video actually begins playing post-buffering per the IAB’s definition of an in-stream video impression. |
metric |
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w_h_measured |
W h measured |
dimension |
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win_rate |
Win rate |
metric |
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