Adobe Advertising Cloud

ad_id

string

The unique ID for this ad.

dimension

ad_name

string

Ad name

dimension

advertiser_costs

float

Advertiser costs. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

advertiser_cpa

float

The advertiser's cost per action. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

advertiser_cpc

float

The advertiser's cost per click. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

advertiser_cpcv

float

The advertiser's cost per completion. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

advertiser_cpe

float

The advertiser's cost per engagement. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

advertiser_cpi

float

The advertiser's cost per install. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

advertiser_cpm

float

The advertiser's cost per thousand impressions. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

advertiser_cpv

float

The advertiser's cost per view. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

advertiser_data_fees

float

Advertiser data fee. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

advertiser_id

string

The unique identifier for this advertiser.

dimension

advertiser_io_fees

float

Advertiser io fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

advertiser_margin

float

Advertiser margin. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

advertiser_margin_pct

float

Advertiser margin pct

metric

advertiser_media_fees

float

Advertiser media fee. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

advertiser_name

string

Advertiser name

dimension

advertiser_other_fees

float

Advertiser other fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

advertiser_total_fees

float

Advertiser total fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

advertiser_vcpm

float

The advertiser's cost per thousand viewable impressions. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

banner_ctr

float

Banner CTR

metric

bid_rate

float

Bid rate

metric

bids

long

The number of bids submitted.

metric

billable_data_fees

float

The amount you should be invoiced by TubeMogul for data usage. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

billable_io_fees

float

Billable IO fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

billable_media_fees

float

The amount you should be invoiced by TubeMogul for media buying. This includes the cost of media as well as any platform fees applied. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

billable_other_fees

float

The amount you should be invoiced by TubeMogul for other fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

billable_total_fees

float

The total amount you should be invoiced by TubeMogul. Calculated as billable_media_fees + billable_data_fees + billable_other_fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

campaign.account_id

string

Campaign account id

dimension

campaign.account_manager

string

Campaign account manager

dimension

campaign.ad_group_id

string

Campaign ad group id

dimension

campaign.admin_notes

string

Campaign admin notes

dimension

campaign.adobe_booster

string

Campaign adobe booster

dimension

campaign.advertiser_id

string

Campaign advertiser id

dimension

campaign.billing_data_to_use

string

Campaign billing data to use

dimension

campaign.billing_type

string

Campaign billing type

dimension

campaign.budget_cap.amount

float

Campaign budget cap amount

metric

campaign.budget_cap.enforce_as_cap

string

Campaign budget cap enforce as cap

dimension

campaign.budget_cap.interval

string

Campaign budget cap interval

dimension

campaign.budget_cap.metric

string

Campaign budget cap metric

dimension

campaign.budget_cap.opt_metric

string

Campaign budget cap opt metric

dimension

campaign.campaign_key

string

Campaign campaign key

dimension

campaign.campaign_manager

string

Campaign campaign manager

dimension

campaign.campaign_type

string

Campaign campaign type

dimension

campaign.comscore_activated

string

Campaign comscore activated

dimension

campaign.comscore_project_id

string

Campaign comscore project id

dimension

campaign.customer_order_number

string

Campaign customer order number

dimension

campaign.discount_rate

float

Campaign discount rate

metric

campaign.end_age

string

Campaign end age

dimension

campaign.end_time

string

Campaign end time

dimension

campaign.ethnicity

string

Campaign ethnicity

dimension

campaign.fee

float

Campaign fee. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

campaign.fee.fee_description

string

Campaign fee fee description

dimension

campaign.fee.fee_name

string

Campaign fee fee name

dimension

campaign.fee.fee_rate

float

Campaign fee fee rate

metric

campaign.fee.fee_units

string

Campaign fee fee units

dimension

campaign.fee_class

string

Campaign fee class

dimension

campaign.frequency_cap

float

Campaign frequency cap

metric

campaign.frequency_cap_interval

string

Campaign frequency cap interval

dimension

campaign.gender

string

Campaign gender

dimension

campaign.geos

string

Campaign geos

dimension

campaign.ias.account_id

string

Campaign ias account id

dimension

campaign.ias.monitoring

string

Campaign ias monitoring

dimension

campaign.ias.team_id

string

Campaign ias team id

dimension

campaign.is_managed

string

Campaign is managed

dimension

campaign.is_managed_service

string

Campaign is managed service

dimension

campaign.margin_type

string

Campaign margin type

dimension

campaign.nielsen_activated

string

Campaign nielsen activated

dimension

campaign.parent_campaign_id

string

Campaign parent campaign id

dimension

campaign.sales_rep

string

Campaign sales rep

dimension

campaign.start_age

string

Campaign start age

dimension

campaign.start_time

string

Campaign start time

dimension

campaign.status

string

Campaign status

dimension

campaign.strategic_account_manager

string

Campaign strategic account manager

dimension

campaign.third_party_services

string

Campaign third party services

dimension

campaign.timezone_id

string

Campaign timezone id

dimension

campaign.timezone_use_dst

string

Campaign timezone use dst

dimension

campaign_id

string

The unique identifier for this campaign.

dimension

campaign_name

string

Campaign name

dimension

click_per_view

float

Click per view

metric

click_per_view

float

Click per view

metric

click_through_view_rate

float

The percentage of views that resulted in a click-through on an ad. Click-Through per View Rate is calculated as (ctr / Views) * 100.

metric

click_through_view_rate

float

The percentage of views that resulted in a click-through on an ad. Click-Through per View Rate is calculated as (ctr / Views) * 100.

metric

companion_click_throughs

long

The number of click-throughs on companion banners.

metric

companion_ctr

float

The percentage of companion impressions that resulted in a click-through. Calculated as (companion_click_throughs / companion_impressions) * 100.

metric

companion_impressions

long

The number of companion banner impressions.

metric

completions

long

Completions

metric

completions100

long

The number of views that resulted in at least 100% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

metric

completions25

long

The number of views that resulted in at least 25% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

metric

completions50

long

The number of views that resulted in at least 50% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

metric

completions75

long

The number of views that resulted in at least 75% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

metric

conversions_click_through

float

The number of conversions due to click-through.

metric

conversions_click_through_avg_days

float

The average number of days between the click-through and conversion.

metric

conversions_impressions

long

The number of conversions due to impressions.

metric

conversions_impressions_avg_days

float

The average number of days between the impression and conversion.

metric

conversions_rate

float

Conversions rate

metric

conversions_total

long

Conversions total

metric

conversions_view

long

The number of conversions due to video views.

metric

conversions_view_avg_days

float

The average number of days between the video view and conversion.

metric

cpa

float

Cost per action. Calculated as total_fees / (conversions_click_through + conversions_view + conversions_impressions). All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

cpc

float

Cost per click. Calculated as total_fees / total_click_throughs. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

cpcv

float

Cost per completed view. Calculated as total_fees / completions100. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

cpi

float

Cost per install. Calculated as total_fees / installs. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

cpm

float

(Equivalent) cost per thousand impressions. Calculated as total_fees / (impressions / 1000). All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

cpv

float

Cost per view. Calculated as total_fees / views. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

ctp

float

CTP

metric

ctr

float

Click-through rate. Calculated as (total_click_throughs / impressions) * 100.

metric

custom_goal

float

Custom goal

metric

custom_goal_cpa

float

Custom goal cpa

metric

custom_goal_roas

float

Custom goal roas

metric

data_spend_cpm

float

The cost of data per thousand impressions. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

data_spend_total

float

The total amount you will be invoiced for data. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

day

string

Day

dimension

engagements

long

The number of engagements on a cost-per-engagement ad unit.

metric

facebook_fan_page_clicks

long

The number of click-throughs on the Facebook Fan Page button.

metric

facebook_page_likes

long

The number of likes on a Facebook page

metric

facebook_post_comments

long

The number of comments on a Facebook post.

metric

facebook_post_likes

long

The number of likes on a Facebook post.

metric

facebook_post_shares

long

The number of shares of a Facebook post.

metric

frequency

float

Frequency

metric

impressions

long

The number of ad impressions per the IAB Measurement Guidelines and may vary based on the ad type. For linear in-stream ads this is the same number as views as the two terms are synonymous. For in-banner ads this corresponds to the ad rendering on the page regardless of when the video view is counted.

metric

margin_pct

float

Margin pct

metric

media_spend_cpm

float

The cost of media per thousand impressions. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

media_spend_total

float

The total amount you will be invoiced for media. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

mobile_installs

long

Mobile installs

metric

non_billable_data_fees

float

The amount you should be invoiced by other parties for data usage. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

non_billable_media_fees

float

The amount you should be invoiced by other parties for media buying. This includes the cost of media as well as any platform fees applied. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

non_billable_other_fees

float

The amount you should be invoiced by other parties for other fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

non_billable_total_fees

float

The total amount you should be invoiced by other parties. Calculated as non_billable_media_fees + non_billable_data_fees + non_billable_other_fees.All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

not_viewable_impressions

long

The number of impressions that were considered not viewable.

metric

not_viewable_pct_impressions

float

The percentage of instrumented impressions that were considered

metric

other_spend_cpm

float

The cost of other fees per thousand impressions. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

other_spend_total

float

The total amount you will be invoiced for other fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

package_id

string

The unique identifier for this package.

dimension

pct_completions100

long

The percentage of views that resulted in at least 100% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as completionsXX * 100 / views.

metric

pct_completions25

long

The percentage of views that resulted in at least 25% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as completionsXX * 100 / views.

metric

pct_completions50

long

The percentage of views that resulted in at least 50% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as completionsXX * 100 / views.

metric

pct_completions75

long

The percentage of views that resulted in at least 75% of the video being watched. Repeat viewing of the same segment of the video does not contribute to the percentage viewed. Calculated as completionsXX * 100 / views.

metric

pct_viewed_avg

long

The average percentage of the video viewed. Note that if the same portion of the video is watched multiple times in a single viewing of the video only the first time that segment is watched contributes to the percentage viewed.

metric

placement.ad_template

string

Placement ad template

dimension

placement.budget_cap.amount

float

Placement budget cap amount

metric

placement.budget_cap.enforce_as_cap

string

Placement budget cap enforce as cap

dimension

placement.budget_cap.interval

string

Placement budget cap interval

dimension

placement.budget_cap.metric

string

Placement budget cap metric

dimension

placement.budget_cap.opt_metric

string

Placement budget cap opt metric

dimension

placement.end_time

string

Placement end time

dimension

placement.frequency_cap

long

Placement frequency cap

metric

placement.frequency_cap_interval

string

Placement frequency cap interval

dimension

placement.max_bid

float

Placement max bid

metric

placement.pacing_strategy

string

Placement pacing strategy

dimension

placement.primary_goal.amount

float

Placement primary goal amount

metric

placement.primary_goal.enforce_as_cap

string

Placement primary goal enforce as cap

dimension

placement.primary_goal.interval

string

Placement primary goal interval

dimension

placement.primary_goal.metric

string

Placement primary goal metric

dimension

placement.primary_goal.opt_metric

string

Placement primary goal opt metric

dimension

placement.start_time

string

Placement start time

dimension

placement_id

string

The unique identifier of this placement.

dimension

placement_key

string

Placement key

dimension

placement_name

string

Placement name

dimension

play_rate

float

The percentage of impressions that resulted in a view of the video. It is calculated as (views / impressions) * 100. This is most relevant to CTP and ROTP ad units as it measures the percentage of impressions that resulted in a viewer clicking / rolling-over to play the video.

metric

player_height_avg

string

The average player height in pixels.

dimension

player_width_avg

string

The average player width in pixels.

dimension

playtime_per_view

float

The average number of seconds of viewing time per view. Calculated as viewed_minutes*60/views

metric

profit

float

Profit. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

responses

long

Responses

metric

revenue

float

Revenue. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

shares_facebook

long

The number of shares via the Facebook sharing button.

metric

shares_twitter

long

The number of shares via the Twitter sharing button.

metric

small_player

string

Small player

dimension

snapchat_android_installs

long

Snapchat Android installs

metric

snapchat_attachment_complete100

long

Snapchat attachment complete 100

metric

snapchat_attachment_complete100_rate

float

Snapchat attachment complete 100 rate

metric

snapchat_attachment_complete25

long

Snapchat attachment complete 25

metric

snapchat_attachment_complete25_rate

float

Snapchat attachment complete 25 rate

metric

snapchat_attachment_complete50

long

Snapchat attachment complete 50

metric

snapchat_attachment_complete50_rate

float

Snapchat attachment complete 50 rate

metric

snapchat_attachment_complete75

long

Snapchat attachment complete 75

metric

snapchat_attachment_complete75_rate

float

Snapchat attachment complete 75 rate

metric

snapchat_ios_installs

long

Snapchat IOS installs

metric

snapchat_swipes

long

Snapchat swipes

metric

starts

long

Starts

metric

survey_completions

long

The number of surveys completed.

metric

survey_starts

long

The number of surveys started.

metric

timezone

string

Timezone of the reporting data.

dimension

total_click_throughs

long

Total click-throughs on the ad. Calculated as video_and_overlay_clicks + shares_facebook + shares_twitter + facebook_fan_page_clicks

metric

total_fees

float

The total amount spent including all fees regardless of who will be invoicing you. Calculated as billable_total_fees + non_billable_total_fees. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

vCPCV

float

vCPCV. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

vcpm

float

Cost per thousand viewable impressions. All currency metrics are divided by 1000000 in backend due to the format in which API returns thse numbers.

metric

video_and_overlay_clicks

long

The number of click-throughs on the overlay banner or video.

metric

viewability_instrumented_impressions

long

The number of impressions that had the view-ability code instrumented to even attempt to take a measurement. Currently this is limited to interactive preroll units.

metric

viewability_rating

string

Viewability rating

dimension

viewability_unmeasurable_iframe

long

The number of impressions that were considered unmeasurable due to being in an iFrame.

metric

viewability_unmeasurable_iframe_other

long

Viewability unmeasurable iframe other

metric

viewability_unmeasurable_other

long

The number of impressions that were considered unmeasurable for other reasons.

metric

viewable_complete100

long

The number of video views that were considered viewable at the 100% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

metric

viewable_complete25

long

The number of video views that were considered viewable at the 25% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

metric

viewable_complete50

long

The number of video views that were considered viewable at the 50% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

metric

viewable_complete75

long

The number of video views that were considered viewable at the 75% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

metric

viewable_impression_rate

float

The percentage of impressions that were instrumented and measurable and determined to be viewable.

metric

viewable_impressions

long

The number of impressions that were considered viewable.

metric

viewable_measurable_impressions

long

The number of impressions that were served where viewability instrumentation successfully initialized.

metric

viewable_measurable_rate

float

The percent of impressions that were served where viewability instrumentation successfully initialized.

metric

viewable_pct_complete100

long

The percentage of video views that were considered viewable at the 100% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

metric

viewable_pct_complete25

long

The percentage of video views that were considered viewable at the 25% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

metric

viewable_pct_complete50

long

The percentage of video views that were considered viewable at the 50% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

metric

viewable_pct_complete75

long

The percentage of video views that were considered viewable at the 75% points. Repeat viewing of the same segment of the video does not contribute to the percentage viewed.

metric

viewable_pct_impressions

float

The percentage of impressions that were instrumented and determined to be viewable.

metric

viewable_unmeasurable_impressions

long

The number of impressions that were served where viewability instrumentation did not successfully initialize.

metric

viewable_unmeasurable_rate_iframe

float

The percent of impressions where instrumentation failed to initialize due to an iframe error.

metric

viewable_unmeasurable_rate_not_supported

float

The percent of impressions that were not measured due to viewability instrumentation not being supported by the viewers device.

metric

viewable_unmeasurable_rate_other

float

The percent of impressions where instrumentation failed to initialize due to an reason other than not being supported or an iframe error.

metric

viewable_unmeasurable_rate_total

float

The percent of impressions that were served where viewability instrumentation did not successfully initialize.

metric

viewable_views

long

The number of video views that were considered viewable.

metric

viewed_minutes

float

The total number of minutes of viewing time.

metric

views

long

When the video actually begins playing post-buffering per the IAB’s definition of an in-stream video impression.

metric

w_h_measured

string

W h measured

dimension

win_rate

float

Win rate

metric