Adobe Advertising Cloud: Most-used fields

The table below gives information about most-used fields that you can import from Adobe Advertising Cloud. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ad_id	ad_id	Unique identifier for the ad.	dimension
ad_name	ad_name	The name of the ad.	dimension
advertiser_costs	advertiser_costs	The total cost incurred by the advertiser.	metric
advertiser_cpa	advertiser_cpa	The cost per acquisition for the advertiser.	metric
advertiser_cpc	advertiser_cpc	The cost per click for the advertiser.	metric
advertiser_cpcv	advertiser_cpcv	The cost per completed view for the advertiser.	metric
advertiser_cpe	advertiser_cpe	The cost per engagement for the advertiser.	metric
advertiser_cpi	advertiser_cpi	The cost per install for the advertiser.	metric
advertiser_cpm	advertiser_cpm	The cost per mille (thousand impressions) for the advertiser.	metric
advertiser_cpv	advertiser_cpv	The cost per view for the advertiser.	metric
advertiser_data_fees	advertiser_data_fees	The fees associated with data usage for the advertiser.	metric
advertiser_io_fees	advertiser_io_fees	The insertion order fees for the advertiser.	metric
advertiser_margin	advertiser_margin	The profit margin generated for the advertiser.	metric
advertiser_margin_pct	advertiser_margin_pct	The profit margin percentage for the advertiser.	metric
advertiser_media_fees	advertiser_media_fees	The fees associated with media buying for the advertiser.	metric
advertiser_other_fees	advertiser_other_fees	Other miscellaneous fees for the advertiser.	metric
advertiser_total_fees	advertiser_total_fees	The total sum of all fees incurred by the advertiser.	metric
advertiser_vcpm	advertiser_vcpm	The viewable cost per mille (thousand impressions) for the advertiser.	metric
banner_ctr	banner_ctr	The click-through rate for banner ads.	metric
bid_rate	bid_rate	The rate at which bids are placed for ad placements.	metric
bids	bids	The total number of bids placed.	metric
billable_data_fees	billable_data_fees	The data fees that are charged to the advertiser.	metric
billable_io_fees	billable_io_fees	The insertion order fees that are charged to the advertiser.	metric
billable_media_fees	billable_media_fees	The media fees that are charged to the advertiser.	metric
billable_other_fees	billable_other_fees	Other miscellaneous fees that are charged to the advertiser.	metric
billable_total_fees	billable_total_fees	The total sum of all fees that are charged to the advertiser.	metric
campaign.account_id	campaign.account_id	The unique identifier for the account associated with the campaign.	dimension
campaign.ad_group_id	campaign.ad_group_id	The unique identifier for the ad group within the campaign.	dimension
campaign.advertiser_id	campaign.advertiser_id	The unique identifier for the advertiser of the campaign.	dimension
campaign.advertiser_name	campaign.advertiser_name	The name of the advertiser of the campaign.	dimension
campaign.billing_type	campaign.billing_type	The method of billing used for the campaign (e.g., CPM, CPC).	dimension
campaign.budget_cap	campaign.budget_cap	The maximum budget allocated for the campaign.	dimension
campaign.budget_cap.amount	campaign.budget_cap.amount	The monetary value of the budget cap for the campaign.	metric
campaign.budget_cap.enforce_as_cap	campaign.budget_cap.enforce_as_cap	Indicates if the budget cap is strictly enforced for the campaign.	dimension
campaign.budget_cap.interval	campaign.budget_cap.interval	The time interval over which the budget cap is applied (e.g., daily, monthly) for the campaign.	dimension
campaign.budget_cap.metric	campaign.budget_cap.metric	The metric used to define the budget cap (e.g., impressions, spend) for the campaign.	metric
campaign.campaign_key	campaign.campaign_key	A unique key for the campaign.	dimension
campaign.campaign_type	campaign.campaign_type	The type or objective of the campaign (e.g., brand awareness, direct response).	dimension
campaign.discount_rate	campaign.discount_rate	The discount rate applied to the campaign.	metric
campaign.end_age	campaign.end_age	The end age target for the campaign audience.	metric
campaign.end_time	campaign.end_time	The scheduled end date and time of the campaign.	dimension
campaign.ethnicity	campaign.ethnicity	The ethnicity targeting parameter for the campaign.	dimension
campaign.fee	campaign.fee	Information regarding fees associated with the campaign.	metric
campaign.fee.fee_rate	campaign.fee.fee_rate	The rate at which fees are applied to the campaign.	metric
campaign.fee.fee_units	campaign.fee.fee_units	The units in which the campaign fees are measured.	dimension
campaign.frequency_cap	campaign.frequency_cap	The maximum number of times an ad in the campaign will be shown to a unique user.	metric
campaign.frequency_cap_interval	campaign.frequency_cap_interval	The time interval for the frequency cap (e.g., per day, per week) for the campaign.	dimension
campaign.gender	campaign.gender	The gender targeting parameter for the campaign.	dimension
campaign.geos	campaign.geos	Geographic targeting parameters for the campaign.	dimension
campaign.parent_campaign_id	campaign.parent_campaign_id	The unique identifier of the parent campaign, if applicable.	dimension
campaign.start_age	campaign.start_age	The start age target for the campaign audience.	metric
campaign.start_time	campaign.start_time	The scheduled start date and time of the campaign.	dimension
campaign.status	campaign.status	The current operational status of the campaign (e.g., active, paused).	dimension
campaign.timezone_id	campaign.timezone_id	The identifier of the timezone used for the campaign.	dimension
campaign.timezone_use_dst	campaign.timezone_use_dst	Indicates whether Daylight Saving Time (DST) is observed for the campaign’s timezone.	dimension
campaign_id	campaign_id	The unique identifier for the campaign.	dimension
campaign_name	campaign_name	The name of the campaign.	dimension
click_per_view	click_per_view	The number of clicks per view.	metric
click_through_view_rate	click_through_view_rate	The rate at which users click through after viewing an ad.	metric
companion_click_throughs	companion_click_throughs	The number of clicks on companion ads.	metric
companion_ctr	companion_ctr	The click-through rate for companion ads.	metric
companion_impressions	companion_impressions	The number of impressions delivered by companion ads.	metric
completions	completions	The total number of ad completions.	metric
completions100	completions100	The number of times an ad was viewed 100% to completion.	metric
completions25	completions25	The number of times an ad was viewed 25% to completion.	metric
completions50	completions50	The number of times an ad was viewed 50% to completion.	metric
completions75	completions75	The number of times an ad was viewed 75% to completion.	metric
conversions_click_through	conversions_click_through	The number of conversions attributed to ad clicks.	metric
conversions_click_through_avg_days	conversions_click_through_avg_days	The average number of days between an ad click and a conversion.	metric
conversions_impressions	conversions_impressions	The number of conversions attributed to ad impressions.	metric
conversions_impressions_avg_days	conversions_impressions_avg_days	The average number of days between an ad impression and a conversion.	metric
conversions_rate	conversions_rate	The rate of conversions.	metric
conversions_total	conversions_total	The total number of conversions.	metric
conversions_view	conversions_view	The number of conversions attributed to ad views.	metric
conversions_view_avg_days	conversions_view_avg_days	The average number of days between an ad view and a conversion.	metric
cpa	cpa	The cost per acquisition.	metric
cpc	cpc	The cost per click.	metric
cpcv	cpcv	The cost per completed view.	metric
cpi	cpi	The cost per install.	metric
cpm	cpm	The cost per mille (thousand impressions).	metric
cpv	cpv	The cost per view.	metric
ctp	ctp	The click-to-play rate.	metric
ctr	ctr	The click-through rate.	metric
data_spend_cpm	data_spend_cpm	The cost per mille for data spend.	metric
data_spend_total	data_spend_total	The total spend on data fees.	metric
day	day	The specific day for which the data is reported.	dimension
engagements	engagements	The total number of user engagements with the ad.	metric
estimated_data_fees	estimated_data_fees	The estimated fees for data usage.	metric
estimated_media_fees	estimated_media_fees	The estimated fees for media buying.	metric
estimated_other_fees	estimated_other_fees	Other estimated miscellaneous fees.	metric
estimated_total_fees	estimated_total_fees	The estimated total sum of all fees.	metric
frequency	frequency	The average number of times a unique user is shown an ad.	metric
impressions	impressions	The total number of times an ad was displayed.	metric
margin_pct	margin_pct	The percentage of profit margin.	metric
media_spend_cpm	media_spend_cpm	The cost per mille for media spend.	metric
media_spend_total	media_spend_total	The total spend on media buying.	metric
mobile_installs	mobile_installs	The number of mobile application installs attributed to ads.	metric
non_billable_data_fees	non_billable_data_fees	The data fees that are not charged to the advertiser.	metric
non_billable_media_fees	non_billable_media_fees	The media fees that are not charged to the advertiser.	metric
non_billable_other_fees	non_billable_other_fees	Other miscellaneous fees that are not charged to the advertiser.	metric
non_billable_total_fees	non_billable_total_fees	The total sum of all fees that are not charged to the advertiser.	metric
not_viewable_impressions	not_viewable_impressions	The number of impressions that were not deemed viewable.	metric
not_viewable_pct_impressions	not_viewable_pct_impressions	The percentage of impressions that were not deemed viewable.	metric
other_spend_cpm	other_spend_cpm	The cost per mille for other miscellaneous spend.	metric
other_spend_total	other_spend_total	The total spend on other miscellaneous fees.	metric
package_id	package_id	The unique identifier for the ad package.	dimension
package_name	package_name	The name of the ad package.	dimension
pct_completions100	pct_completions100	The percentage of times an ad was viewed 100% to completion.	metric
pct_completions25	pct_completions25	The percentage of times an ad was viewed 25% to completion.	metric
pct_completions50	pct_completions50	The percentage of times an ad was viewed 50% to completion.	metric
pct_completions75	pct_completions75	The percentage of times an ad was viewed 75% to completion.	metric
pct_viewed_avg	pct_viewed_avg	The average percentage of an ad that was viewed.	metric
placement.ad_template	placement.ad_template	The template used for ads within the placement.	dimension
placement.budget_cap.amount	placement.budget_cap.amount	The monetary value of the budget cap for the placement.	dimension
placement.budget_cap.enforce_as_cap	placement.budget_cap.enforce_as_cap	Indicates if the budget cap is strictly enforced for the placement.	dimension
placement.budget_cap.interval	placement.budget_cap.interval	The time interval over which the budget cap is applied (e.g., daily, monthly) for the placement.	dimension
placement.budget_cap.metric	placement.budget_cap.metric	The metric used to define the budget cap (e.g., impressions, spend) for the placement.	metric
placement.end_time	placement.end_time	The scheduled end date and time of the placement.	dimension
placement.frequency_cap	placement.frequency_cap	The maximum number of times an ad in the placement will be shown to a unique user.	metric
placement.frequency_cap_interval	placement.frequency_cap_interval	The time interval for the frequency cap (e.g., per day, per week) for the placement.	dimension
placement.max_bid	placement.max_bid	The maximum bid amount set for the placement.	metric
placement.start_time	placement.start_time	The scheduled start date and time of the placement.	dimension
placement_id	placement_id	The unique identifier for the ad placement.	dimension
placement_key	placement_key	A unique key for the ad placement.	dimension
placement_name	placement_name	The name of the ad placement.	dimension
play_rate	play_rate	The rate at which video ads begin to play.	metric
player_height_avg	player_height_avg	The average height of the video player.	metric
player_width_avg	player_width_avg	The average width of the video player.	metric
playtime_per_view	playtime_per_view	The average playtime duration per view.	metric
profit	profit	The profit generated from advertising activities.	metric
responses	responses	The number of responses received.	metric
revenue	revenue	The revenue generated from advertising activities.	metric
starts	starts	The number of times a video ad started playing.	metric
timezone	timezone	The timezone used for reporting data.	dimension
total_click_throughs	total_click_throughs	The total number of click-throughs.	metric
total_fees	total_fees	The total sum of all fees.	metric
vCPCV	vCPCV	The viewable cost per completed view.	metric
vcpm	vcpm	The viewable cost per mille (thousand impressions).	metric
video_and_overlay_clicks	video_and_overlay_clicks	The number of clicks on video ads and their overlays.	metric
viewability_instrumented_impressions	viewability_instrumented_impressions	The number of impressions that were successfully measured for viewability.	metric
viewability_rating	viewability_rating	The overall viewability rating of impressions.	dimension
viewability_unmeasurable_iframe	viewability_unmeasurable_iframe	The number of impressions where viewability could not be measured due to an iframe.	metric
viewability_unmeasurable_iframe_other	viewability_unmeasurable_iframe_other	The number of impressions where viewability could not be measured due to other iframe-related issues.	metric
viewability_unmeasurable_other	viewability_unmeasurable_other	The number of impressions where viewability could not be measured due to other unknown reasons.	metric
viewable_complete100	viewable_complete100	The number of viewable ads completed 100%.	metric
viewable_complete25	viewable_complete25	The number of viewable ads completed 25%.	metric
viewable_complete50	viewable_complete50	The number of viewable ads completed 50%.	metric
viewable_complete75	viewable_complete75	The number of viewable ads completed 75%.	metric
viewable_impression_rate	viewable_impression_rate	The rate of viewable impressions.	metric
viewable_impressions	viewable_impressions	The number of impressions that were deemed viewable.	metric
viewable_measurable_impressions	viewable_measurable_impressions	The number of impressions that were both viewable and measurable.	metric
viewable_measurable_rate	viewable_measurable_rate	The rate of impressions that were both viewable and measurable.	metric
viewable_pct_complete100	viewable_pct_complete100	The percentage of viewable ads completed 100%.	metric
viewable_pct_complete25	viewable_pct_complete25	The percentage of viewable ads completed 25%.	metric
viewable_pct_complete50	viewable_pct_complete50	The percentage of viewable ads completed 50%.	metric
viewable_pct_complete75	viewable_pct_complete75	The percentage of viewable ads completed 75%.	metric
viewable_pct_impressions	viewable_pct_impressions	The percentage of impressions that were deemed viewable.	metric
viewable_unmeasurable_impressions	viewable_unmeasurable_impressions	The number of viewable impressions that could not be measured.	metric
viewable_unmeasurable_rate_iframe	viewable_unmeasurable_rate_iframe	The percentage of impressions where viewability instrumentation failed to initialize due to an iframe error.	metric
viewable_unmeasurable_rate_not_supported	viewable_unmeasurable_rate_not_supported	The percentage of impressions where viewability instrumentation failed because the environment was not supported.	metric
viewable_unmeasurable_rate_other	viewable_unmeasurable_rate_other	The percentage of impressions where viewability instrumentation failed due to other issues.	metric
viewable_unmeasurable_rate_total	viewable_unmeasurable_rate_total	The total percentage of impressions where viewability instrumentation failed.	metric
viewable_views	viewable_views	The number of times an ad was viewed and considered viewable.	metric
viewed_minutes	viewed_minutes	The total minutes of ad content viewed.	metric
views	views	The total number of times an ad was viewed.	metric
win_rate	win_rate	The rate at which bids won ad placements.	metric