Adobe Advertising Cloud: Most-used fields#
The table below gives information about most-used fields that you can import from Adobe Advertising Cloud. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_id Dimension
Unique identifier for the ad.
ad_name Dimension
The name of the ad.
advertiser_costs Metric
The total cost incurred by the advertiser.
advertiser_cpa Metric
The cost per acquisition for the advertiser.
advertiser_cpc Metric
The cost per click for the advertiser.
advertiser_cpcv Metric
The cost per completed view for the advertiser.
advertiser_cpe Metric
The cost per engagement for the advertiser.
advertiser_cpi Metric
The cost per install for the advertiser.
advertiser_cpm Metric
The cost per mille (thousand impressions) for the advertiser.
advertiser_cpv Metric
The cost per view for the advertiser.
advertiser_data_fees Metric
The fees associated with data usage for the advertiser.
advertiser_io_fees Metric
The insertion order fees for the advertiser.
advertiser_margin Metric
The profit margin generated for the advertiser.
advertiser_margin_pct Metric
The profit margin percentage for the advertiser.
advertiser_media_fees Metric
The fees associated with media buying for the advertiser.
advertiser_other_fees Metric
Other miscellaneous fees for the advertiser.
advertiser_total_fees Metric
The total sum of all fees incurred by the advertiser.
advertiser_vcpm Metric
The viewable cost per mille (thousand impressions) for the advertiser.
banner_ctr Metric
The click-through rate for banner ads.
bid_rate Metric
The rate at which bids are placed for ad placements.
bids Metric
The total number of bids placed.
billable_data_fees Metric
The data fees that are charged to the advertiser.
billable_io_fees Metric
The insertion order fees that are charged to the advertiser.
billable_media_fees Metric
The media fees that are charged to the advertiser.
billable_other_fees Metric
Other miscellaneous fees that are charged to the advertiser.
billable_total_fees Metric
The total sum of all fees that are charged to the advertiser.
campaign.account_id Dimension
The unique identifier for the account associated with the campaign.
campaign.ad_group_id Dimension
The unique identifier for the ad group within the campaign.
campaign.advertiser_id Dimension
The unique identifier for the advertiser of the campaign.
campaign.advertiser_name Dimension
The name of the advertiser of the campaign.
campaign.billing_type Dimension
The method of billing used for the campaign (e.g., CPM, CPC).
campaign.budget_cap Dimension
The maximum budget allocated for the campaign.
campaign.budget_cap.amount Metric
The monetary value of the budget cap for the campaign.
campaign.budget_cap.enforce_as_cap Dimension
Indicates if the budget cap is strictly enforced for the campaign.
campaign.budget_cap.interval Dimension
The time interval over which the budget cap is applied (e.g., daily, monthly) for the campaign.
campaign.budget_cap.metric Metric
The metric used to define the budget cap (e.g., impressions, spend) for the campaign.
campaign.campaign_key Dimension
A unique key for the campaign.
campaign.campaign_type Dimension
The type or objective of the campaign (e.g., brand awareness, direct response).
campaign.discount_rate Metric
The discount rate applied to the campaign.
campaign.end_age Metric
The end age target for the campaign audience.
campaign.end_time Dimension
The scheduled end date and time of the campaign.
campaign.ethnicity Dimension
The ethnicity targeting parameter for the campaign.
campaign.fee Metric
Information regarding fees associated with the campaign.
campaign.fee.fee_rate Metric
The rate at which fees are applied to the campaign.
campaign.fee.fee_units Dimension
The units in which the campaign fees are measured.
campaign.frequency_cap Metric
The maximum number of times an ad in the campaign will be shown to a unique user.
campaign.frequency_cap_interval Dimension
The time interval for the frequency cap (e.g., per day, per week) for the campaign.
campaign.gender Dimension
The gender targeting parameter for the campaign.
campaign.geos Dimension
Geographic targeting parameters for the campaign.
campaign.parent_campaign_id Dimension
The unique identifier of the parent campaign, if applicable.
campaign.start_age Metric
The start age target for the campaign audience.
campaign.start_time Dimension
The scheduled start date and time of the campaign.
campaign.status Dimension
The current operational status of the campaign (e.g., active, paused).
campaign.timezone_id Dimension
The identifier of the timezone used for the campaign.
campaign.timezone_use_dst Dimension
Indicates whether Daylight Saving Time (DST) is observed for the campaign's timezone.
campaign_id Dimension
The unique identifier for the campaign.
campaign_name Dimension
The name of the campaign.
click_per_view Metric
The number of clicks per view.
click_through_view_rate Metric
The rate at which users click through after viewing an ad.
companion_click_throughs Metric
The number of clicks on companion ads.
companion_ctr Metric
The click-through rate for companion ads.
companion_impressions Metric
The number of impressions delivered by companion ads.
completions Metric
The total number of ad completions.
completions100 Metric
The number of times an ad was viewed 100% to completion.
completions25 Metric
The number of times an ad was viewed 25% to completion.
completions50 Metric
The number of times an ad was viewed 50% to completion.
completions75 Metric
The number of times an ad was viewed 75% to completion.
conversions_click_through Metric
The number of conversions attributed to ad clicks.
conversions_click_through_avg_days Metric
The average number of days between an ad click and a conversion.
conversions_impressions Metric
The number of conversions attributed to ad impressions.
conversions_impressions_avg_days Metric
The average number of days between an ad impression and a conversion.
conversions_rate Metric
The rate of conversions.
conversions_total Metric
The total number of conversions.
conversions_view Metric
The number of conversions attributed to ad views.
conversions_view_avg_days Metric
The average number of days between an ad view and a conversion.
cpa Metric
The cost per acquisition.
cpc Metric
The cost per click.
cpcv Metric
The cost per completed view.
cpi Metric
The cost per install.
cpm Metric
The cost per mille (thousand impressions).
cpv Metric
The cost per view.
ctp Metric
The click-to-play rate.
ctr Metric
The click-through rate.
data_spend_cpm Metric
The cost per mille for data spend.
data_spend_total Metric
The total spend on data fees.
day Dimension
The specific day for which the data is reported.
engagements Metric
The total number of user engagements with the ad.
estimated_data_fees Metric
The estimated fees for data usage.
estimated_media_fees Metric
The estimated fees for media buying.
estimated_other_fees Metric
Other estimated miscellaneous fees.
estimated_total_fees Metric
The estimated total sum of all fees.
frequency Metric
The average number of times a unique user is shown an ad.
impressions Metric
The total number of times an ad was displayed.
margin_pct Metric
The percentage of profit margin.
media_spend_cpm Metric
The cost per mille for media spend.
media_spend_total Metric
The total spend on media buying.
mobile_installs Metric
The number of mobile application installs attributed to ads.
non_billable_data_fees Metric
The data fees that are not charged to the advertiser.
non_billable_media_fees Metric
The media fees that are not charged to the advertiser.
non_billable_other_fees Metric
Other miscellaneous fees that are not charged to the advertiser.
non_billable_total_fees Metric
The total sum of all fees that are not charged to the advertiser.
not_viewable_impressions Metric
The number of impressions that were not deemed viewable.
not_viewable_pct_impressions Metric
The percentage of impressions that were not deemed viewable.
other_spend_cpm Metric
The cost per mille for other miscellaneous spend.
other_spend_total Metric
The total spend on other miscellaneous fees.
package_id Dimension
The unique identifier for the ad package.
package_name Dimension
The name of the ad package.
pct_completions100 Metric
The percentage of times an ad was viewed 100% to completion.
pct_completions25 Metric
The percentage of times an ad was viewed 25% to completion.
pct_completions50 Metric
The percentage of times an ad was viewed 50% to completion.
pct_completions75 Metric
The percentage of times an ad was viewed 75% to completion.
pct_viewed_avg Metric
The average percentage of an ad that was viewed.
placement.ad_template Dimension
The template used for ads within the placement.
placement.budget_cap.amount Dimension
The monetary value of the budget cap for the placement.
placement.budget_cap.enforce_as_cap Dimension
Indicates if the budget cap is strictly enforced for the placement.
placement.budget_cap.interval Dimension
The time interval over which the budget cap is applied (e.g., daily, monthly) for the placement.
placement.budget_cap.metric Metric
The metric used to define the budget cap (e.g., impressions, spend) for the placement.
placement.end_time Dimension
The scheduled end date and time of the placement.
placement.frequency_cap Metric
The maximum number of times an ad in the placement will be shown to a unique user.
placement.frequency_cap_interval Dimension
The time interval for the frequency cap (e.g., per day, per week) for the placement.
placement.max_bid Metric
The maximum bid amount set for the placement.
placement.start_time Dimension
The scheduled start date and time of the placement.
placement_id Dimension
The unique identifier for the ad placement.
placement_key Dimension
A unique key for the ad placement.
placement_name Dimension
The name of the ad placement.
play_rate Metric
The rate at which video ads begin to play.
player_height_avg Metric
The average height of the video player.
player_width_avg Metric
The average width of the video player.
playtime_per_view Metric
The average playtime duration per view.
profit Metric
The profit generated from advertising activities.
responses Metric
The number of responses received.
revenue Metric
The revenue generated from advertising activities.
starts Metric
The number of times a video ad started playing.
timezone Dimension
The timezone used for reporting data.
total_click_throughs Metric
The total number of click-throughs.
total_fees Metric
The total sum of all fees.
vCPCV Metric
The viewable cost per completed view.
vcpm Metric
The viewable cost per mille (thousand impressions).
video_and_overlay_clicks Metric
The number of clicks on video ads and their overlays.
viewability_instrumented_impressions Metric
The number of impressions that were successfully measured for viewability.
viewability_rating Dimension
The overall viewability rating of impressions.
viewability_unmeasurable_iframe Metric
The number of impressions where viewability could not be measured due to an iframe.
viewability_unmeasurable_iframe_other Metric
The number of impressions where viewability could not be measured due to other iframe-related issues.
viewability_unmeasurable_other Metric
The number of impressions where viewability could not be measured due to other unknown reasons.
viewable_complete100 Metric
The number of viewable ads completed 100%.
viewable_complete25 Metric
The number of viewable ads completed 25%.
viewable_complete50 Metric
The number of viewable ads completed 50%.
viewable_complete75 Metric
The number of viewable ads completed 75%.
viewable_impression_rate Metric
The rate of viewable impressions.
viewable_impressions Metric
The number of impressions that were deemed viewable.
viewable_measurable_impressions Metric
The number of impressions that were both viewable and measurable.
viewable_measurable_rate Metric
The rate of impressions that were both viewable and measurable.
viewable_pct_complete100 Metric
The percentage of viewable ads completed 100%.
viewable_pct_complete25 Metric
The percentage of viewable ads completed 25%.
viewable_pct_complete50 Metric
The percentage of viewable ads completed 50%.
viewable_pct_complete75 Metric
The percentage of viewable ads completed 75%.
viewable_pct_impressions Metric
The percentage of impressions that were deemed viewable.
viewable_unmeasurable_impressions Metric
The number of viewable impressions that could not be measured.
viewable_unmeasurable_rate_iframe Metric
The percentage of impressions where viewability instrumentation failed to initialize due to an iframe error.
viewable_unmeasurable_rate_not_supported Metric
The percentage of impressions where viewability instrumentation failed because the environment was not supported.
viewable_unmeasurable_rate_other Metric
The percentage of impressions where viewability instrumentation failed due to other issues.
viewable_unmeasurable_rate_total Metric
The total percentage of impressions where viewability instrumentation failed.
viewable_views Metric
The number of times an ad was viewed and considered viewable.
viewed_minutes Metric
The total minutes of ad content viewed.
views Metric
The total number of times an ad was viewed.
win_rate Metric
The rate at which bids won ad placements.