Adobe Analytics

Activity (activity)

string

Activity

dimension

Audio Support (mobileaudiosupport)

string

Audio formats supported by mobile device.

dimension

Average Page Depth

string

Displays on average how far within a visit each value was fired. This metric is valuable in determining how far within a visit your audience reaches a given page or prop value. Average Page Depth is available on any variable with pathing enabled.

dimension

Average Time Spent on Page

long

Represents the average time spent on a page within a visit.

metric

Average Time Spent on Site

long

Represents the average time spent on a site within a visit.

metric

Bookmark URL Length (mobilemaxbookmarkurllength)

string

The maximum bookmark URL length supported by the mobile device, in characters.

dimension

Bounce rate

long

Shows the percentage of visits that contain a single hit. Bounce rate uses the Bounces metric and is calculated as: Bounces divided by Entries.

metric

Bounces

long

A visit that consists of a single server call. For example, a single page visit is a bounce if a visitor does not interact with the page in a way that sends data to Adobe, such as clicking a link or a video start. If more than a single hit is received in a visit, a Bounce is not counted.

metric

Browser (browser)

string

Web browser (for example, Internet Explorer 7.0, Firefox 2.0.8).

dimension

Browser Height (browserheight)

string

Browser frame height (in pixels).

dimension

Browser Type (browsertype)

string

Web browser vendor (for example, Microsoft, Mozilla, Apple).

dimension

Browser URL Length (mobilemaxbrowserurllength)

string

The maximum Web browser URL length supported by the mobile device, in characters.

dimension

Browser Width (browserwidth)

string

Browser frame width (in pixels).

dimension

Cart Additions

long

The number of times an item was added to a shopping cart. This value comes from the scAdd event.

metric

Cart Removals

long

The number of times an item was removed from a shopping cart. This value comes from the scRemove event.

metric

Cart Views

long

The number of times the contents of the shopping cart are viewed by the customer.

metric

Carts

long

The number of times a new shopping cart was opened or initialized.

metric

Category (category)

string

Groups of products, organized into a category.

dimension

Checkouts

long

An event that occurs when customers arrive at the checkout stage of a purchase. The checkout stage usually occurs just before a purchase is finalized, and usually involves the customer entering personal information (such as their shipping and billing information). You have control over the events on your site that qualify as checkouts. This value comes from the scCheckout event.

metric

Color Depth (mobilecolordepth)

string

Number of simultaneous display colors supported by mobile device.

dimension

Connection Type (connectiontype)

string

Internet connection type used to access site.

dimension

Cookie Support (mobilecookiesupport)

string

Mobile device with cookies enabled.

dimension

Cookies Enabled (cookiesenabled)

string

Web browser that has cookies enabled.

dimension

Custom Link (linkcustom)

string

Link usage (user-preferred links).

dimension

Customer (New, Return, Loyal)

long

Categories of the Customer Loyalty report:

metric

Customer Loyalty (customerloyalty)

string

The Customer Loyalty classification.

dimension

DRM (mobiledrm)

string

The type of Digital Rights Management (DRM) supported by the mobile device (Forward Lock, Combined Delivery, Separate Delivery).

dimension

Daily Return Visits

long

Displays the number of visitors to your website more than once on a given day. A day is defined as the last 24-hour period.

metric

Decoration Mail Support (mobilemaildecoration)

string

A boolean value that indicates if the mobile device supports Email decorations (animation).

dimension

Device Number Transmit (ON/OFF) (mobiledevicenumbe...

string

Indicates if Device Number Transmit is On or Off on the mobile device.

dimension

Device Type (mobiledevicetype)

string

Mobile device type.

dimension

Devices (mobiledevicename)

string

Mobile device name.

dimension

Domain (domain)

string

ISPs and organizations used to access site.

dimension

Entries

long

Entries represents the number of times a given value is captured as the first value in a visit. Entries can occur only once per visit. However, it is not necessarily the first hit if the variable is not defined.

metric

Entry Page (entrypage)

string

Page used to enter the site.

dimension

Exit Link (linkexit)

string

Third-party links where client exits your site.

dimension

Exits

long

The number of times a given value is captured as the last value in a visit. Exits can occur only once per visit.

metric

Experience (experience)

string

Experience

dimension

File Download (linkdownload)

string

Links to downloaded content.

dimension

First Touch Marketing Channel (firsttouchchannel b...

string

First touch marketing channel.

dimension

First Touch Marketing Channel (firsttouchchannel)

string

First touch marketing channel.

dimension

First Touch Marketing Channel Detail (firsttouchch...

string

Detailed version of the First touch marketing channel.

dimension

GeoSegmentation City (geocity)

string

City.

dimension

GeoSegmentation Country (geocountry)

string

Country.

dimension

GeoSegmentation Region (georegion)

string

Geographical region.

dimension

GeoSegmentation State (geostate)

string

State

dimension

GeoSegmentation U.S. DMA (geodma)

string

Designated Market Area.

dimension

Image Support (mobileimagesupport)

string

Mobile device with image support enabled.

dimension

Information Services (mobileinformationservices)

string

The information services supported by the mobile device.

dimension

Instances

long

The number of times that a value was set for a variable. Instances are counted for all hit types, but are not counted when a value is recorded for a variable on a subsequent hit due to persistence.

metric

Java Enabled (javaenabled)

string

Web browser that has Java enabled.

dimension

Java Version (mobilejavavm)

string

The Java version running on the mobile device.

dimension

JavaScript Enabled (javascriptenabled)

string

Web browser that has JavaScript enabled.

dimension

JavaScript Version (javascriptversion)

string

Version of JavaScript used on the Web browser.

dimension

Language (language)

string

Web browser language.

dimension

Last Touch Marketing Channel (lasttouchchannel by ...

string

Last touch marketing channel.

dimension

Last Touch Marketing Channel (lasttouchchannel)

string

Last touch marketing channel.

dimension

Last Touch Marketing Channel Detail (lasttouchchan...

string

Detailed version of the Last touch marketing channel.

dimension

Mail URL Length (mobilemaxmailurllength)

string

The maximum Email URL length supported by the mobile device, in characters.

dimension

Manufacturers (mobilemanufacturer)

string

The mobile device manufacturer.

dimension

Mobile Carrier (mobilecarrier)

string

Mobile service provider. Not supported by inline segments.

dimension

Mobile Device ID (mobiledeviceid)

string

The mobile device ID

dimension

Mobile Views

long

The number of times a page is viewed or a dimension is set when accessed via a mobile device. Ad hoc analysis only. Instead of using the mobile views metric, we recommend applying the "Visits from Mobile Devices" segment.

metric

Monitor Color Depth (monitorcolordepth)

string

Number of simultaneous display colors supported by mobile device.

dimension

Monitor Resolution (monitorresolution)

string

Client's monitor resolution.

dimension

Natural Search Engine (searchenginenatural)

string

Search engine used to locate the site.

dimension

Natural Search Keyword (searchenginenaturalkeyword...

string

The natural (not paid) search engine keyword used to find the site.

dimension

Natural Search Page Rank (searchenginenaturalpager...

string

Search engine results rank.

dimension

Net Protocols (mobilenetprotocols)

string

The network protocols supported by the mobile device (GPRS, Edge, etc.)

dimension

New Engagements

long

New Engagements is a Marketing Channel reporting metric that counts new visitors that come as a result of a channel. This metric also counts visitors who have not been to your site in the last 30 days. A New Engagement is an eVar set at the beginning of each visit (original allocation). First-touch channels can also be New Engagements, depending on visitor engagement expiration setting.

metric

Occurrences

long

The number of times a specific value is captured, plus the number of page views for which the given value persisted. In other words, Occurrences are the sum of page views and page events. Occurrences are available only in ad hoc analysis.

metric

Operating System (deprecated) (mobileos)

string

The operating system running on the mobile device.

dimension

Operating System (operatingsystem)

string

Client operating system.

dimension

Operating System Type (operatingsystemtype)

string

Client operating system type.

dimension

Orders

long

The number of orders made on your website during the selected time period. You can break down individual time periods by other metrics to show the items (such as products or campaigns) that contributed to the most orders during that time frame.

metric

Original Entry Page (entrypageoriginal)

string

Page used to enter the site.

dimension

Original Referring Domain (referringdomainoriginal...

string

Domains that referred client to the site on their first visit.

dimension

PTT (mobilepushtotalk)

string

Boolean value that indicates if the mobile device supports Push to Talk (PTT).

dimension

Page (page)

string

Page names.

dimension

Page Depth

long

The average number of clicks it takes users to get to a certain page in the website.

metric

Page Depth (pagedepth)

string

The visitor's maximum page depth (number of clicks into the Web site), calculated from the landing page. Not supported by inline segments.

dimension

Page Events

long

Page events consist of image request data from non-standard image requests. Sources of non-standard image requests are download links, exit links, and custom link tracking.

metric

Page Views

long

A Page View is counted for each server call that is sent. This metric represents total instances of Page View. TrackLink calls are not counted as page views and do not increment the Page Views metric.

metric

Pages Not Found (pagesnotfound)

string

The number of times a visitor encountered a missing page (HTTP 404 error).

dimension

Paid Search Engine (searchenginepaid)

string

Search engine with paid result placement.

dimension

Paid Search Keyword (searchenginepaidkeyword)

string

The paid search engine keyword used to find the site.

dimension

Path Length (pathlength)

string

Number of pages viewed during the visit.

dimension

Path Views

long

The Path Views metric is based on pathing data, which is tracked for all users who accept persistent cookies.

metric

Product (product by ProductCode)

string

Individual products code.

dimension

Product (product)

string

Individual products.

dimension

Product Views

long

Instance of the Product View being set. Occurs when the product detail page is viewed. This value comes from the prodView event.

metric

Referrer (referrer)

string

Domain or URL that client came from.

dimension

Referrer Type (referrertype)

string

Type of referrer. Options include Hard drive, Other Web site, Search engine, Social, andTyped/Bookmarked.

dimension

Referring Domain (referringdomain)

string

Domains that referred client to the site.

dimension

Reloads

long

Counted when the same page name is loaded twice in a row. This typically indicates that the page was refreshed. Note that visiting the same page twice in the same visit does not count as a reload unless both visits occurred in-a-row.

metric

Report Suite (reportsuite)

string

Used to generate report suite summary reports.

dimension

Report Suite ID

string

Report Suite ID.

dimension

Report Suite Totals (accountsummary)

string

Corresponds to the Account Summary report in Analytics.

dimension

Return Frequency (returnfrequency)

string

Number of clients that return, and how soon they return.

dimension

Return Visits

long

Shows the number of visits where visit number is greater than 1. Return Visits includes non-cookied visitors.

metric

Revenue

long

Revenue is captured on the purchase event, and is defined as the total dollar amount for the sum of the order for each product. This value comes from the purchase event.

metric

Screen Height (mobilescreenheight)

string

Mobile device screen height (in pixels).

dimension

Screen Sizes (mobilescreensize)

string

Mobile device screen size (in inches).

dimension

Screen Width (mobilescreenwidth)

string

Mobile device screen width (in pixels).

dimension

Search Engine (searchengine)

string

Search engine used to locate site.

dimension

Search Keyword (searchenginekeyword)

string

Search engine keyword used to locate the site.

dimension

Searches

long

Searches is not a default metric - it is always a custom metric.

metric

Server (server)

string

Pages hosted by the same server.

dimension

Single Access

long

Single Access is defined by the number of visits to your site that contained a single unique Page Name value. If a user comes to your site and clicks a tracked link, triggers an event (such as a video view), or reloads the page, the visit is still considered a Single Access visit. As long as value for the pageName variable does not change, any number of requests can be sent and the visit is still considered a Single Access.

metric

Site Section (sitesection)

string

Groups of Web pages, organized into a site.

dimension

State (state)

string

U.S. state.

dimension

Survey (surveybase)

string

The unclassified Survey element. Use this element with classifications retrieved via ReportSuite.GetClassifications where c_view = survey.

dimension

Test&Target (tntbase by 3rd Id)

string

The unclassified Test & Target element by 3rd Id

dimension

Test&Target (tntbase by Active Dates)

date

The unclassified Test & Target element by Active Dates

dimension

Test&Target (tntbase by Analytics Reporting)

string

The unclassified Test & Target element by Analytics Reporting

dimension

Test&Target (tntbase by Campaign > Recipe)

string

The unclassified Test & Target element by Campaign > Recipe

dimension

Test&Target (tntbase by Campaign Id)

string

The unclassified Test & Target element by Campaign Id

dimension

Test&Target (tntbase by Campaign)

string

The unclassified Test & Target element by Campaign

dimension

Test&Target (tntbase by Control Experience)

string

The unclassified Test & Target element by Control Experience

dimension

Test&Target (tntbase by Recipe Id)

string

The unclassified Test & Target element by Recipe Id

dimension

Test&Target (tntbase by Recipe)

string

The unclassified Test & Target element by by Recipe

dimension

Test&Target (tntbase)

string

The unclassified Test & Target element. Use this element with classifications retrieved via ReportSuite.GetClassifications where c_view = tnt.

dimension

Time Prior to Event (timeprior)

string

Client time zone.

dimension

Time Spent

long

Metrics that report on the amount of time visitors spend on a page, site, or per visit.

metric

Time Spent Per Visit (timevisit)

string

Duration of client visit.

dimension

Time Zone (timezone)

string

Client time zone.

dimension

Top Level Domain (topleveldomain)

string

Originating domain extension (.com, .net, .gov, .edu, .org, and country extensions).

dimension

Total

long

Total metrics report the value of all report line items for a reported period. If a filter is currently selected, the total might represent the filtered total instead of the report suite total. If no filter is selected total represents the report suite total.

metric

Tracking Code (trackingcode by Campaigns)

string

Tracking code by Campaigns

dimension

Tracking Code (trackingcode by Creative Elements)

string

Tracking code by Creative Elements

dimension

Tracking Code (trackingcode)

string

Tracking code

dimension

Unique Customer

long

(Hourly, Daily, Weekly, Monthly, Quarterly, Yearly)

metric

Units

long

The total units that were ordered for the selected time period. Because you have many units purchased per order, Units is a vital metric that reveals general inventory movement.

metric

Video Concurrent Viewers (videoconcurrentviewers)

string

Video Concurrent View

dimension

Video Support (mobilevideosupport)

string

Mobile device with video support enabled.

dimension

Videos (videos)

string

Videos viewed. (v14)

dimension

Visit Number (visitnumber)

string

Number of visits to site. Not supported by inline segments.

dimension

Visitors

long

The number of unique visitors to your site for a selected hour, day, week, month, quarter, or year.

metric

Visits

long

A sequence of page views in a sitting. The visits metric is commonly used in reports that display the number of user sessions within the selected time period.

metric

ZIP/Postal Code (zip)

string

Client zip code.

dimension