Amazon DSP
The table below gives information about all the data fields that you can import from Amazon DSP.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
3PFees |
3PFees |
Float |
The total CPM charges applied for using 3P data providers. |
metric |
|
|
3pFeeAutomotive |
3pFeeAutomotive |
Float |
CPM charges applied for using 3P (Automotive) data provider. |
metric |
|
|
3pFeeAutomotiveAbsorbed |
3pFeeAutomotiveAbsorbed |
Float |
Absorbed CPM charges applied for using 3P (Automotive) data provider. |
metric |
|
|
3pFeeCPM1 |
3pFeeCPM1 |
Float |
CPM charges applied for using 3P (CPM1) data provider. |
metric |
|
|
3pFeeCPM1Absorbed |
3pFeeCPM1Absorbed |
Float |
Absorbed CPM charges applied for using 3P (CPM1) data provider. |
metric |
|
|
3pFeeCPM2 |
3pFeeCPM2 |
Float |
CPM charges applied for using 3P (CPM2) data provider. |
metric |
|
|
3pFeeCPM2Absorbed |
3pFeeCPM2Absorbed |
Float |
Absorbed CPM charges applied for using 3P (CPM2) data provider. |
metric |
|
|
3pFeeCPM3 |
3pFeeCPM3 |
Float |
CPM charges applied for using 3P (CPM3) data provider. |
metric |
|
|
3pFeeCPM3Absorbed |
3pFeeCPM3Absorbed |
Float |
Absorbed CPM charges applied for using 3P (CPM3) data provider. |
metric |
|
|
3pFeeComScore |
3pFeeComScore |
Float |
CPM charges applied for using 3P (ComScore) data provider. |
metric |
|
|
3pFeeComScoreAbsorbed |
3pFeeComScoreAbsorbed |
Float |
Absorbed CPM charges applied for using 3P (ComScore) data provider. |
metric |
|
|
3pFeeDoubleVerify |
3pFeeDoubleVerify |
Float |
CPM charges applied for using 3P (DoubleVerify) data provider. |
metric |
|
|
3pFeeDoubleVerifyAbsorbed |
3pFeeDoubleVerifyAbsorbed |
Float |
Absorbed CPM charges applied for using 3P (DoubleVerify) data provider. |
metric |
|
|
3pFeeDoubleclickCampaignManager |
3pFeeDoubleclickCampaignManager |
Float |
CPM charges applied for using 3P (DoubleclickCampaignManager) data provider. |
metric |
|
|
3pFeeDoubleclickCampaignManagerAbsorbed |
3pFeeDoubleclickCampaignManagerAbsorbed |
Float |
Absorbed CPM charges applied for using 3P (DoubleclickCampaignManager) data provider. |
metric |
|
|
3pFeeIntegralAdScience |
3pFeeIntegralAdScience |
Float |
CPM charges applied for using 3P (IntegralAdScience) data provider. |
metric |
|
|
3pFeeIntegralAdScienceAbsorbed |
3pFeeIntegralAdScienceAbsorbed |
Float |
Absorbed CPM charges applied for using 3P (IntegralAdScience) data provider. |
metric |
|
|
|
BROWSER_TYPE |
|
|
dimension |
|
|
|
BROWSER_VERSION |
|
|
dimension |
|
|
|
CITY |
|
|
dimension |
|
|
|
COUNTRY |
|
|
dimension |
|
|
|
CREATIVE |
|
|
dimension |
|
|
CTR |
CTR |
Percentage |
The number of click-throughs relative to the number of impressions. |
metric |
|
|
|
DEAL |
|
|
dimension |
|
|
|
DEVICE_TYPE |
|
|
dimension |
|
|
|
DMA |
|
|
dimension |
|
|
|
LINE_ITEM |
|
|
dimension |
|
|
|
OPERATING_SYSTEM |
|
|
dimension |
|
|
|
ORDER |
|
|
dimension |
|
|
|
POSTAL_CODE |
|
|
dimension |
|
|
ROAS14d |
ROAS14d |
Float |
Ad-attributed product sales per local currency unit of ad spend. (ROAS = Product sales / Total cost) |
metric |
|
|
|
SITE |
|
|
dimension |
|
|
|
STATE_COUNTY_REGION |
|
|
dimension |
|
|
|
SUPPLY |
|
|
dimension |
|
|
accept14d |
accept14d |
Long |
The number of Accept pixel conversions |
metric |
|
|
acceptCPA14d |
acceptCPA14d |
Long |
The average cost to acquire an Accept pixel conversion. (Accept CPA = Total cost / Accept) |
metric |
|
|
acceptCVR14d |
acceptCVR14d |
Percentage |
The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions) |
metric |
|
|
acceptClicks14d |
acceptClicks14d |
Long |
The number of Accept pixel conversions attributed to ad click-throughs. |
metric |
|
|
acceptViews14d |
acceptViews14d |
Long |
The number of Accept pixel conversions attributed to ad impressions. |
metric |
|
|
addToWatchlist14d |
addToWatchlist14d |
Long |
The number of times Add to Watchlist was clicked on a featured product. |
metric |
|
|
addToWatchlistCPA14d |
addToWatchlistCPA14d |
Long |
The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) |
metric |
|
|
addToWatchlistCVR14d |
addToWatchlistCVR14d |
Percentage |
The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) |
metric |
|
|
addToWatchlistClicks14d |
addToWatchlistClicks14d |
Long |
The number of Add to Watchlist clicks attributed to ad click-throughs. |
metric |
|
|
addToWatchlistViews14d |
addToWatchlistViews14d |
Long |
The number of Add to Watchlist clicks attributed to ad impressions. |
metric |
|
|
addedToShoppingCart14d |
addedToShoppingCart14d |
Long |
The number of Add to shopping cart pixel conversions |
metric |
|
|
addedToShoppingCartCPA14d |
addedToShoppingCartCPA14d |
Long |
The average cost to acquire an Add to shopping cart pixel conversion. (ATC CPA = Total cost / ATC) |
metric |
|
|
addedToShoppingCartCVR14d |
addedToShoppingCartCVR14d |
Percentage |
The number of Add to shopping cart pixel conversions relative to the number of ad impressions. (ATSC CVR = ATSC / Impressions) |
metric |
|
|
addedToShoppingCartClicks14d |
addedToShoppingCartClicks14d |
Long |
The number of Add to shopping cart pixel conversions attributed to ad click-throughs. |
metric |
|
|
addedToShoppingCartViews14d |
addedToShoppingCartViews14d |
Long |
The number of Add to shopping cart pixel conversions attributed to ad impressions. |
metric |
|
|
adverity_client_id |
adverity_client_id |
Long |
|
dimension |
|
|
adverity_client_name |
adverity_client_name |
String |
|
dimension |
|
|
advertiserCountry |
advertiserCountry |
String |
The advertiser account country |
metric |
|
|
advertiserId |
advertiserId |
Long |
The unique identifier for the advertiser. |
metric |
|
|
advertiserName |
advertiserName |
String |
The customer that has an advertising relationship with Amazon. |
dimension |
|
|
advertiserTimezone |
advertiserTimezone |
String |
The advertiser account timezone- e.g.- *America/New_York* |
metric |
|
|
agencyFee |
agencyFee |
Float |
A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy. |
metric |
|
|
amazonAudienceFee |
amazonAudienceFee |
Float |
CPM charge applied to impressions that leverage Amazon's behavioral targeting. |
metric |
|
|
amazonPlatformFee |
amazonPlatformFee |
Float |
The technology fee applied to the media supply costs. |
metric |
|
|
amazonStandardId |
amazonStandardId |
String |
|
dimension |
|
|
application14d |
application14d |
Long |
The number of Application pixel conversions |
metric |
|
|
applicationCPA14d |
applicationCPA14d |
Long |
The average cost to acquire a Application pixel conversion. (Application CPA = Total cost / Application) |
metric |
|
|
applicationCVR14d |
applicationCVR14d |
Percentage |
The number of Application pixel conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) |
metric |
|
|
applicationClicks14d |
applicationClicks14d |
Long |
The number of application pixel conversions attributed to ad click-throughs. |
metric |
|
|
applicationViews14d |
applicationViews14d |
Long |
The number of Application pixel conversions attributed to ad impressions. |
metric |
|
|
asinConversionType |
asinConversionType |
String |
|
dimension |
|
|
atc14d |
atc14d |
Long |
The number of times a promoted ASIN is added to a customer's cart. |
metric |
|
|
atcClicks14d |
atcClicks14d |
Long |
The number of add to cart conversions attributed to ad click-throughs |
metric |
|
|
atcViews14d |
atcViews14d |
Long |
The number of Add to Cart conversions attributed to ad impressions. |
metric |
|
|
atcr14d |
atcr14d |
Percentage |
The number of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) |
metric |
|
|
atl14d |
atl14d |
Long |
The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. |
metric |
|
|
atlClicks14d |
atlClicks14d |
Long |
The number of Add to List conversions attributed to ad click-throughs. |
metric |
|
|
atlViews14d |
atlViews14d |
Long |
The number of Add to List conversions attributed to ad impressions. |
metric |
|
|
atlr14d |
atlr14d |
Percentage |
The number of Add to List conversions relative to the number of impressions. (ATLR = ATL / Impressions) |
metric |
|
|
bannerInteraction14d |
bannerInteraction14d |
Long |
The number of Banner interaction pixel conversions |
metric |
|
|
bannerInteractionCPA14d |
bannerInteractionCPA14d |
Long |
The average cost to acquire a Banner interaction pixel conversions. (Banner interaction CPA = Total cost / Banner interaction) |
metric |
|
|
bannerInteractionCVR14d |
bannerInteractionCVR14d |
Percentage |
The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions) |
metric |
|
|
bannerInteractionClicks14d |
bannerInteractionClicks14d |
Long |
The number of Banner interaction pixel conversions attributed to ad click-throughs. |
metric |
|
|
bannerInteractionViews14d |
bannerInteractionViews14d |
Long |
The number of Banner interaction pixel conversions attributed to ad impressions. |
metric |
|
|
brandHaloAddToCart14d |
brandHaloAddToCart14d |
String |
|
metric |
|
|
brandHaloAddToCartClicks14d |
brandHaloAddToCartClicks14d |
String |
|
metric |
|
|
brandHaloAddToCartViews14d |
brandHaloAddToCartViews14d |
String |
|
metric |
|
|
brandHaloAddToList14d |
brandHaloAddToList14d |
String |
|
metric |
|
|
brandHaloAddToListClicks14d |
brandHaloAddToListClicks14d |
String |
|
metric |
|
|
brandHaloAddToListViews14d |
brandHaloAddToListViews14d |
String |
|
metric |
|
|
brandHaloDetailPage14d |
brandHaloDetailPage14d |
String |
|
metric |
|
|
brandHaloDetailPageClicks14d |
brandHaloDetailPageClicks14d |
String |
|
metric |
|
|
brandHaloDetailPageViews14d |
brandHaloDetailPageViews14d |
String |
|
metric |
|
|
brandHaloNewSubscribeAndSave14d |
brandHaloNewSubscribeAndSave14d |
String |
|
metric |
|
|
brandHaloNewSubscribeAndSaveClicks14d |
brandHaloNewSubscribeAndSaveClicks14d |
String |
|
metric |
|
|
brandHaloNewSubscribeAndSaveViews14d |
brandHaloNewSubscribeAndSaveViews14d |
String |
|
metric |
|
|
brandHaloNewToBrandPurchases14d |
brandHaloNewToBrandPurchases14d |
String |
|
metric |
|
|
brandHaloNewToBrandPurchasesClicks14d |
brandHaloNewToBrandPurchasesClicks14d |
String |
|
metric |
|
|
brandHaloNewToBrandPurchasesViews14d |
brandHaloNewToBrandPurchasesViews14d |
String |
|
metric |
|
|
brandHaloPercentOfPurchasesNewToBrand14d |
brandHaloPercentOfPurchasesNewToBrand14d |
String |
|
metric |
|
|
brandHaloProductReviewPage14d |
brandHaloProductReviewPage14d |
String |
|
metric |
|
|
brandHaloProductReviewPageClicks14d |
brandHaloProductReviewPageClicks14d |
String |
|
metric |
|
|
brandHaloProductReviewPageViews14d |
brandHaloProductReviewPageViews14d |
String |
|
metric |
|
|
brandHaloPurchases14d |
brandHaloPurchases14d |
String |
|
metric |
|
|
brandHaloPurchasesClicks14d |
brandHaloPurchasesClicks14d |
String |
|
metric |
|
|
brandHaloPurchasesViews14d |
brandHaloPurchasesViews14d |
String |
|
metric |
|
|
brandHaloTotalNewToBrandSales14d |
brandHaloTotalNewToBrandSales14d |
String |
|
metric |
|
|
brandHaloTotalNewToBrandUnitsSold14d |
brandHaloTotalNewToBrandUnitsSold14d |
String |
|
metric |
|
|
brandHaloTotalSales14d |
brandHaloTotalSales14d |
String |
|
metric |
|
|
brandHaloTotalUnitsSold14d |
brandHaloTotalUnitsSold14d |
String |
|
metric |
|
|
brandName |
brandName |
String |
|
dimension |
|
|
brandSearch14d |
brandSearch14d |
Long |
|
metric |
|
|
brandSearchCPA14d |
brandSearchCPA14d |
Float |
|
metric |
|
|
brandSearchClicks14d |
brandSearchClicks14d |
Long |
|
metric |
|
|
brandSearchRate14d |
brandSearchRate14d |
Percentage |
|
metric |
|
|
brandSearchViews14d |
brandSearchViews14d |
Long |
|
metric |
|
|
brandStoreEngagement1 |
brandStoreEngagement1 |
Long |
The number of Brand store engagement 1 pixel conversions |
metric |
|
|
brandStoreEngagement1CPA |
brandStoreEngagement1CPA |
Long |
The average cost to acquire a Brand store engagement 1 pixel conversions. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1) |
metric |
|
|
brandStoreEngagement1CVR |
brandStoreEngagement1CVR |
Percentage |
The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions) |
metric |
|
|
brandStoreEngagement1Clicks |
brandStoreEngagement1Clicks |
Long |
The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. |
metric |
|
|
brandStoreEngagement1Views |
brandStoreEngagement1Views |
Long |
The number of Brand store engagement 1 pixel conversions attributed to ad impressions. |
metric |
|
|
brandStoreEngagement2 |
brandStoreEngagement2 |
Long |
The number of Brand store engagement 2 pixel conversions |
metric |
|
|
brandStoreEngagement2CPA |
brandStoreEngagement2CPA |
Long |
The average cost to acquire a Brand store engagement 2 pixel conversions. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2) |
metric |
|
|
brandStoreEngagement2CVR |
brandStoreEngagement2CVR |
Percentage |
The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions) |
metric |
|
|
brandStoreEngagement2Clicks |
brandStoreEngagement2Clicks |
Long |
The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. |
metric |
|
|
brandStoreEngagement2Views |
brandStoreEngagement2Views |
Long |
The number of Brand store engagement 2 pixel conversions attributed to ad impressions. |
metric |
|
|
brandStoreEngagement3 |
brandStoreEngagement3 |
Long |
The number of Brand store engagement 3 pixel conversions |
metric |
|
|
brandStoreEngagement3CPA |
brandStoreEngagement3CPA |
Long |
The average cost to acquire a Brand store engagement 3 pixel conversions. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3) |
metric |
|
|
brandStoreEngagement3CVR |
brandStoreEngagement3CVR |
Percentage |
The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions) |
metric |
|
|
brandStoreEngagement3Clicks |
brandStoreEngagement3Clicks |
Long |
The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. |
metric |
|
|
brandStoreEngagement3Views |
brandStoreEngagement3Views |
Long |
The number of Brand store engagement 3 pixel conversions attributed to ad impressions. |
metric |
|
|
brandStoreEngagement4 |
brandStoreEngagement4 |
Long |
The number of Brand store engagement 4 pixel conversions |
metric |
|
|
brandStoreEngagement4CPA |
brandStoreEngagement4CPA |
Long |
The average cost to acquire a Brand store engagement 4 pixel conversions. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4) |
metric |
|
|
brandStoreEngagement4CVR |
brandStoreEngagement4CVR |
Percentage |
The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions) |
metric |
|
|
brandStoreEngagement4Clicks |
brandStoreEngagement4Clicks |
Long |
The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. |
metric |
|
|
brandStoreEngagement4Views |
brandStoreEngagement4Views |
Long |
The number of Brand store engagement 4 pixel conversions attributed to ad impressions. |
metric |
|
|
brandStoreEngagement5 |
brandStoreEngagement5 |
Long |
The number of Brand store engagement 5 pixel conversions |
metric |
|
|
brandStoreEngagement5CPA |
brandStoreEngagement5CPA |
Long |
The average cost to acquire a Brand store engagement 5 pixel conversions. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5) |
metric |
|
|
brandStoreEngagement5CVR |
brandStoreEngagement5CVR |
Percentage |
The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions) |
metric |
|
|
brandStoreEngagement5Clicks |
brandStoreEngagement5Clicks |
Long |
The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. |
metric |
|
|
brandStoreEngagement5Views |
brandStoreEngagement5Views |
Long |
The number of Brand store engagement 5 pixel conversions attributed to ad impressions. |
metric |
|
|
brandStoreEngagement6 |
brandStoreEngagement6 |
Long |
The number of Brand store engagement 6 pixel conversions |
metric |
|
|
brandStoreEngagement6CPA |
brandStoreEngagement6CPA |
Long |
The average cost to acquire a Brand store engagement 6 pixel conversions. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6) |
metric |
|
|
brandStoreEngagement6CVR |
brandStoreEngagement6CVR |
Percentage |
The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions) |
metric |
|
|
brandStoreEngagement6Clicks |
brandStoreEngagement6Clicks |
Long |
The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. |
metric |
|
|
brandStoreEngagement6Views |
brandStoreEngagement6Views |
Long |
The number of Brand store engagement 6 pixel conversions attributed to ad impressions. |
metric |
|
|
brandStoreEngagement7 |
brandStoreEngagement7 |
Long |
The number of Brand store engagement 7 pixel conversions |
metric |
|
|
brandStoreEngagement7CPA |
brandStoreEngagement7CPA |
Long |
The average cost to acquire a Brand store engagement 7 pixel conversions. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7) |
metric |
|
|
brandStoreEngagement7CVR |
brandStoreEngagement7CVR |
Percentage |
The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions) |
metric |
|
|
brandStoreEngagement7Clicks |
brandStoreEngagement7Clicks |
Long |
The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. |
metric |
|
|
brandStoreEngagement7Views |
brandStoreEngagement7Views |
Long |
The number of Brand store engagement 7 pixel conversions attributed to ad impressions. |
metric |
|
|
browser |
browser |
String |
|
dimension |
|
|
browserVersion |
browserVersion |
String |
|
dimension |
|
|
city |
city |
String |
|
dimension |
|
|
clickOnRedirect14d |
clickOnRedirect14d |
Long |
The number of Click on redirect pixel conversions |
metric |
|
|
clickOnRedirectCPA14d |
clickOnRedirectCPA14d |
Long |
The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect) |
metric |
|
|
clickOnRedirectCVR14d |
clickOnRedirectCVR14d |
Percentage |
The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions) |
metric |
|
|
clickOnRedirectClicks14d |
clickOnRedirectClicks14d |
Long |
The number of Click on redirect pixel conversions attributed to ad click-throughs. |
metric |
|
|
clickOnRedirectViews14d |
clickOnRedirectViews14d |
Long |
The number of Click on redirect pixel conversions attributed to ad impressions. |
metric |
|
|
clickThroughs |
clickThroughs |
Long |
A click on an ad that directs the user to a destination outside of the creative. |
metric |
|
|
combinedECPP |
combinedECPP |
Percentage |
|
metric |
|
|
combinedERPM |
combinedERPM |
Float |
|
metric |
|
|
combinedProductSales |
combinedProductSales |
Float |
|
metric |
|
|
combinedPurchaseRate |
combinedPurchaseRate |
Percentage |
|
metric |
|
|
combinedPurchases |
combinedPurchases |
Long |
|
metric |
|
|
combinedPurchasesClicks |
combinedPurchasesClicks |
Long |
|
metric |
|
|
combinedPurchasesViews |
combinedPurchasesViews |
Long |
|
metric |
|
|
combinedROAS |
combinedROAS |
Float |
|
metric |
|
|
combinedUnitsSold |
combinedUnitsSold |
Long |
|
metric |
|
|
country |
country |
String |
|
dimension |
|
|
creativeAdId |
creativeAdId |
Long |
|
metric |
|
|
creativeID |
creativeID |
Long |
The unique identifier for the creative. |
metric |
|
|
creativeName |
creativeName |
String |
The creative asset used to populate an ad slot. |
dimension |
|
|
creativeSize |
creativeSize |
String |
The dimensions of the creative in pixels. |
dimension |
|
|
creativeType |
creativeType |
String |
The type of creative (for example static image, third party, or video). |
dimension |
|
|
date |
date |
Date |
The specific date the campaign ran. |
dimension |
|
|
deal |
deal |
String |
|
dimension |
|
|
dealID |
dealID |
String |
|
dimension |
|
|
dealType |
dealType |
String |
|
metric |
|
|
decline14d |
decline14d |
Long |
The number of Decline pixel conversions |
metric |
|
|
declineCPA14d |
declineCPA14d |
Long |
The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline) |
metric |
|
|
declineCVR14d |
declineCVR14d |
Percentage |
The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions) |
metric |
|
|
declineClicks14d |
declineClicks14d |
Long |
The number of Decline pixel conversions attributed to ad click-throughs. |
metric |
|
|
declineViews14d |
declineViews14d |
Long |
The number of Decline pixel conversions attributed to ad impressions. |
metric |
|
|
designatedMarketAreaCode |
designatedMarketAreaCode |
String |
|
dimension |
|
|
designatedMarketAreaName |
designatedMarketAreaName |
String |
|
dimension |
|
|
device |
device |
String |
|
dimension |
|
|
downloadedVideoPlayRate14d |
downloadedVideoPlayRate14d |
Percentage |
The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) |
metric |
|
|
downloadedVideoPlays14d |
downloadedVideoPlays14d |
Long |
The number of times a video was downloaded then played for the featured product. |
metric |
|
|
downloadedVideoPlaysClicks14d |
downloadedVideoPlaysClicks14d |
Long |
The number of downloaded video plays attributed to ad click-throughs. |
metric |
|
|
downloadedVideoPlaysViews14d |
downloadedVideoPlaysViews14d |
Long |
The number of downloaded video plays attributed to ad impressions. |
metric |
|
|
dpv14d |
dpv14d |
Long |
The number of views of the advertised product's detail pages on Amazon. |
metric |
|
|
dpvClicks14d |
dpvClicks14d |
Long |
The number of detail page view conversions attributed to ad click-throughs |
metric |
|
|
dpvViews14d |
dpvViews14d |
Long |
The number of detail page view conversions attributed to ad impressions |
metric |
|
|
dpvr14d |
dpvr14d |
Percentage |
The number of detail page view conversions relative to the number of ad impressions. (DVPR = DPV / Impressions) |
metric |
|
|
dropDownSelection14d |
dropDownSelection14d |
Long |
The number of Drop down selection pixel conversions |
metric |
|
|
dropDownSelectionCPA14d |
dropDownSelectionCPA14d |
Long |
The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection) |
metric |
|
|
dropDownSelectionCVR14d |
dropDownSelectionCVR14d |
Percentage |
The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions) |
metric |
|
|
dropDownSelectionClicks14d |
dropDownSelectionClicks14d |
Long |
The number of Drop down selection pixel conversions attributed to ad click-throughs. |
metric |
|
|
dropDownSelectionViews14d |
dropDownSelectionViews14d |
Long |
The number of Drop down selection pixel conversions attributed to ad impressions. |
metric |
|
|
eCPAtc14d |
eCPAtc14d |
Float |
The average cost to acquire an Add to Cart conversion. (eCPATC = Total cost / ATC) |
metric |
|
|
eCPAtl14d |
eCPAtl14d |
Float |
The average cost to acquire an Add to List conversion. (eCPATL = Total cost / ATL) |
metric |
|
|
eCPC |
eCPC |
Float |
The average cost paid per click-through. |
metric |
|
|
eCPDPV14d |
eCPDPV14d |
Float |
The average cost to acquire a detail page view conversion. (eCPDPV = Total cost / DPV) |
metric |
|
|
eCPDVP14d |
eCPDVP14d |
Long |
The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) |
metric |
|
|
eCPM |
eCPM |
Float |
The total cost per thousand impressions. |
metric |
|
|
eCPP14d |
eCPP14d |
Float |
The average cost to acquire a purchase. (eCPP = Total cost / Purchases) |
metric |
|
|
eCPPRPV14d |
eCPPRPV14d |
Float |
The average cost to acquire a product review page view conversion. (eCPPRPV = Total cost / PRPV) |
metric |
|
|
eCPPT14d |
eCPPT14d |
Long |
The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) |
metric |
|
|
eCPVS14d |
eCPVS14d |
Long |
The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) |
metric |
|
|
eCPnewSubscribeAndSave14d |
eCPnewSubscribeAndSave14d |
Long |
The average cost to acquire a Subscribe & Save subscription. (eCPSnSS = Total cost / SnSS) |
metric |
|
|
eRPM14d |
eRPM14d |
Float |
The average revenue generated per thousand impressions. (eRPM = Sales / (Impressions / 1000)) |
metric |
|
|
ecpr14d |
ecpr14d |
Long |
The average cost to acquire a rental (eCPR = Total cost / Rentals) |
metric |
|
|
ecpvc |
ecpvc |
Float |
The average cost to acquire a Video complete conversion (eCPVC = Total cost / Video complete) |
metric |
|
|
ecpvd14d |
ecpvd14d |
Long |
The average cost to acquire a video download (eCPVD = Total cost / Video downloads) |
metric |
|
|
emailInteraction14d |
emailInteraction14d |
Long |
The number of Email interaction pixel conversions |
metric |
|
|
emailInteractionCPA14d |
emailInteractionCPA14d |
Long |
The average cost to acquire an Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction) |
metric |
|
|
emailInteractionCVR14d |
emailInteractionCVR14d |
Percentage |
The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions) |
metric |
|
|
emailInteractionClicks14d |
emailInteractionClicks14d |
Long |
The number of Email interaction pixel conversions attributed to ad click-throughs. |
metric |
|
|
emailInteractionViews14d |
emailInteractionViews14d |
Long |
The number of Email interaction pixel conversions attributed to ad impressions. |
metric |
|
|
emailLoad14d |
emailLoad14d |
Long |
The number of Email load pixel conversions |
metric |
|
|
emailLoadCPA14d |
emailLoadCPA14d |
Long |
The average cost to acquire an Email load pixel conversion. (Email load CPA = Total cost / Email load) |
metric |
|
|
emailLoadCVR14d |
emailLoadCVR14d |
Percentage |
The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions) |
metric |
|
|
emailLoadClicks14d |
emailLoadClicks14d |
Long |
The number of Email load pixel conversions attributed to ad click-throughs. |
metric |
|
|
emailLoadViews14d |
emailLoadViews14d |
Long |
The number of Email load pixel conversions attributed to ad impressions. |
metric |
|
|
entityId |
entityId |
String |
The entity identifier |
dimension |
|
|
environmentType |
environmentType |
String |
|
dimension |
|
|
featuredASIN |
featuredASIN |
String |
|
dimension |
|
|
gameInteraction14d |
gameInteraction14d |
Long |
The number of Game interaction pixel conversions |
metric |
|
|
gameInteractionCPA14d |
gameInteractionCPA14d |
Long |
The average cost to acquire a Game interaction pixel conversions. (Game interaction CPA = Total cost / Game interaction) |
metric |
|
|
gameInteractionCVR14d |
gameInteractionCVR14d |
Percentage |
The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions) |
metric |
|
|
gameInteractionClicks14d |
gameInteractionClicks14d |
Long |
The number of Game interaction pixel conversions attributed to ad click-throughs. |
metric |
|
|
gameInteractionViews14d |
gameInteractionViews14d |
Long |
The number of Game interaction pixel conversions attributed to ad impressions. |
metric |
|
|
gameLoad14d |
gameLoad14d |
Long |
The number of Game load pixel conversions |
metric |
|
|
gameLoadCPA14d |
gameLoadCPA14d |
Long |
The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load) |
metric |
|
|
gameLoadCVR14d |
gameLoadCVR14d |
Percentage |
The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions) |
metric |
|
|
gameLoadClicks14d |
gameLoadClicks14d |
Long |
The number of Game load pixel conversions attributed to ad click-throughs. |
metric |
|
|
gameLoadViews14d |
gameLoadViews14d |
Long |
The number of Game load pixel conversions attributed to ad impressions. |
metric |
|
|
grossClickThroughs |
grossClickThroughs |
Long |
|
metric |
|
|
grossImpressions |
grossImpressions |
Long |
|
metric |
|
|
homepageVisit14d |
homepageVisit14d |
Long |
The number of Homepage visit pixel conversions |
metric |
|
|
homepageVisitCPA14d |
homepageVisitCPA14d |
Long |
The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit) |
metric |
|
|
homepageVisitCVR14d |
homepageVisitCVR14d |
Percentage |
The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions) |
metric |
|
|
homepageVisitClicks14d |
homepageVisitClicks14d |
Long |
The number of Homepage visit pixel conversions attributed to ad click-throughs. |
metric |
|
|
homepageVisitViews14d |
homepageVisitViews14d |
Long |
The number of Homepage visit pixel conversions attributed to ad impressions. |
metric |
|
|
impressions |
impressions |
Long |
The number of times an ad was displayed. |
metric |
|
|
intervalEnd |
intervalEnd |
Date |
Interval end |
dimension |
|
|
intervalStart |
intervalStart |
Date |
Interval start |
dimension |
|
|
invalidClickThroughs |
invalidClickThroughs |
Long |
|
metric |
|
|
invalidClickThroughsRate |
invalidClickThroughsRate |
Percentage |
|
metric |
|
|
invalidImpressionRate |
invalidImpressionRate |
Percentage |
|
metric |
|
|
invalidImpressions |
invalidImpressions |
Long |
|
metric |
|
|
lineItemBudget |
lineItemBudget |
Float |
Budget of line item |
metric |
|
|
lineItemEndDate |
lineItemEndDate |
Date |
Ending date of line item |
dimension |
|
|
lineItemExternalId |
lineItemExternalId |
String |
External ID of line item |
dimension |
|
|
lineItemId |
lineItemId |
Long |
The unique identifier for the line item. |
metric |
|
|
lineItemName |
lineItemName |
String |
Used to group creatives and apply budget, targeting, and various other settings to a campaign. |
dimension |
|
|
lineItemStartDate |
lineItemStartDate |
Date |
Starting date of line item |
dimension |
|
|
lineitemtype |
lineitemtype |
String |
Type of line item |
metric |
|
|
marketingLandingPage14d |
marketingLandingPage14d |
Long |
The number of Marketing landing page pixel conversions |
metric |
|
|
marketingLandingPageCPA14d |
marketingLandingPageCPA14d |
Long |
The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page) |
metric |
|
|
marketingLandingPageCVR14d |
marketingLandingPageCVR14d |
Percentage |
The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions) |
metric |
|
|
marketingLandingPageClicks14d |
marketingLandingPageClicks14d |
Long |
The number of Marketing landing page pixel conversions attributed to ad click-throughs. |
metric |
|
|
marketingLandingPageViews14d |
marketingLandingPageViews14d |
Long |
The number of Marketing landing page pixel conversions attributed to ad impressions. |
metric |
|
|
marketplace |
marketplace |
String |
|
dimension |
|
|
mashupAddToCart14d |
mashupAddToCart14d |
Long |
The number of Mashup Add to Cart click pixel conversions |
metric |
|
|
mashupAddToCartCPA14d |
mashupAddToCartCPA14d |
Long |
The average cost to acquire a Mashup Add to Cart click pixel conversion. (Mashup Add to Cart click CPA = Total cost / Ad ATC) |
metric |
|
|
mashupAddToCartClickCVR14d |
mashupAddToCartClickCVR14d |
Percentage |
The number of Mashup Add to Cart click pixel conversions relative to the number of ad impressions. (Mashup Add to Cart click CVR = Mashup Add to Cart click / Impressions) |
metric |
|
|
mashupAddToCartClicks14d |
mashupAddToCartClicks14d |
Long |
The number of Mashup Add to Cart click pixel conversions attributed to ad click-throughs. |
metric |
|
|
mashupAddToCartViews14d |
mashupAddToCartViews14d |
Long |
The number of Mashup Add to Cart click pixel conversions attributed to ad impressions. |
metric |
|
|
mashupAddToWishlist14d |
mashupAddToWishlist14d |
Long |
The number of Mashup Add to Wishlist click conversions |
metric |
|
|
mashupAddToWishlistCPA14d |
mashupAddToWishlistCPA14d |
Long |
The average cost to acquire a Mashup Add to Wishlist click conversion. (Mashup Add to Wishlist click CPA = Total cost / Mashup Add to Wishlist click) |
metric |
|
|
mashupAddToWishlistCVR14d |
mashupAddToWishlistCVR14d |
Percentage |
The number of Mashup Add to Wishlist click pixel conversions relative to the number of ad impressions. (Mashup Add to Wishlist click CVR = Mashup Add to Wishlist click / Impressions) |
metric |
|
|
mashupAddToWishlistClicks14d |
mashupAddToWishlistClicks14d |
Long |
The number of Mashup Add to Wishlist click pixel conversions attributed to ad click-throughs. |
metric |
|
|
mashupAddToWishlistViews14d |
mashupAddToWishlistViews14d |
Long |
The number of Mashup Add to Wishlist click pixel conversions attributed to ad impressions. |
metric |
|
|
mashupBackupImage |
mashupBackupImage |
Long |
The number of Mashup backup image click pixel conversions |
metric |
|
|
mashupBackupImageCPA |
mashupBackupImageCPA |
Long |
The average cost to acquire a Mashup backup image click pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image) |
metric |
|
|
mashupBackupImageCVR |
mashupBackupImageCVR |
Percentage |
The number of Mashup backup image click pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions) |
metric |
|
|
mashupBackupImageClicks |
mashupBackupImageClicks |
Long |
The number of Mashup backup image click pixel conversions attributed to ad click-throughs. |
metric |
|
|
mashupBackupImageViews |
mashupBackupImageViews |
Long |
The number of Mashup backup image click pixel conversions attributed to ad impressions. |
metric |
|
|
mashupClickToPage |
mashupClickToPage |
Long |
The number of Mashup click to page pixel conversions |
metric |
|
|
mashupClickToPageCPA |
mashupClickToPageCPA |
Long |
The average cost to acquire a Mashup click to page pixel conversion. (Ad click CPA = Total cost / Ad click) |
metric |
|
|
mashupClickToPageCVR |
mashupClickToPageCVR |
Percentage |
The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Ad click / Impressions) |
metric |
|
|
mashupClickToPageClicks |
mashupClickToPageClicks |
Long |
The number of Mashup click to page pixel conversions attributed to ad click-throughs. |
metric |
|
|
mashupClickToPageViews |
mashupClickToPageViews |
Long |
The number of Mashup click to page pixel conversions attributed to ad impressions. |
metric |
|
|
mashupClipCouponClick14d |
mashupClipCouponClick14d |
Long |
The number of Mashup Clip Coupon click pixel conversions |
metric |
|
|
mashupClipCouponClickCPA14d |
mashupClipCouponClickCPA14d |
Long |
The average cost to acquire a Mashup Clip Coupon click pixel conversion. (Mashup CC click CPA = Total cost / Coupon) |
metric |
|
|
mashupClipCouponClickCVR14d |
mashupClipCouponClickCVR14d |
Percentage |
The number of Mashup Clip Coupon click pixel conversions relative to the number of ad impressions. (Mashup CC click CVR = Coupon / Impressions) |
metric |
|
|
mashupClipCouponClickClicks14d |
mashupClipCouponClickClicks14d |
Long |
The number of Mashup Clip Coupon click pixel conversions attributed to ad click-throughs. |
metric |
|
|
mashupClipCouponClickViews14d |
mashupClipCouponClickViews14d |
Long |
The number of Mashup Clip Coupon click pixel conversions attributed to ad impressions. |
metric |
|
|
mashupShopNowClick14d |
mashupShopNowClick14d |
Long |
The number of Mashup Shop Now click pixel conversions |
metric |
|
|
mashupShopNowClickCPA14d |
mashupShopNowClickCPA14d |
Long |
The average cost to acquire a Mashup Shop Now click pixel conversion. (Mashup SN click CPA = Total cost / Mashup SN click) |
metric |
|
|
mashupShopNowClickCVR14d |
mashupShopNowClickCVR14d |
Percentage |
The number of Mashup Shop Now click pixel conversions relative to the number of ad impressions. (Mashup SN click CVR = Mashup SN click / Impressions) |
metric |
|
|
mashupShopNowClickClicks14d |
mashupShopNowClickClicks14d |
Long |
he number of Mashup Shop Now click pixel conversions attributed to ad click-throughs. |
metric |
|
|
mashupShopNowClickViews14d |
mashupShopNowClickViews14d |
Long |
The number of Mashup Shop Now click pixel conversions attributed to ad impressions. |
metric |
|
|
mashupSubscribeAndSave14d |
mashupSubscribeAndSave14d |
Long |
The number of Mashup Subscribe and Save click pixel conversions |
metric |
|
|
mashupSubscribeAndSaveCPA14d |
mashupSubscribeAndSaveCPA14d |
Long |
The average cost to acquire a Mashup Subscribe and Save click pixel conversion. (Mashup SnS click CPA = Total cost / Ad SnS) |
metric |
|
|
mashupSubscribeAndSaveCVR14d |
mashupSubscribeAndSaveCVR14d |
Percentage |
The number of Mashup Subscribe and Save click pixel conversions relative to the number of ad impressions. (Mashup SnS click CVR = Ad SnS / Impressions) |
metric |
|
|
mashupSubscribeAndSaveClick14d |
mashupSubscribeAndSaveClick14d |
Long |
The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. |
metric |
|
|
mashupSubscribeAndSaveClickViews14d |
mashupSubscribeAndSaveClickViews14d |
Long |
The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. |
metric |
|
|
measurableImpressions |
measurableImpressions |
Long |
Number of impressions that were measured for viewability. *The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics.* |
metric |
|
|
measurableRate |
measurableRate |
Percentage |
Measurable impressions / total impressions. *The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics.* |
metric |
|
|
messageSent14d |
messageSent14d |
Long |
The number of Message sent pixel conversions |
metric |
|
|
messageSentCPA14d |
messageSentCPA14d |
Long |
The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message send) |
metric |
|
|
messageSentCVR14d |
messageSentCVR14d |
Percentage |
The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions) |
metric |
|
|
messageSentClicks14d |
messageSentClicks14d |
Long |
The number of Message sent pixel conversions attributed to ad click-throughs. |
metric |
|
|
messageSentViews14d |
messageSentViews14d |
Long |
The number of Message sent pixel conversions attributed to ad impressions. |
metric |
|
|
mobileAppFirstStartCVR14d |
mobileAppFirstStartCVR14d |
Percentage |
The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) |
metric |
|
|
mobileAppFirstStartClicks14d |
mobileAppFirstStartClicks14d |
Long |
The number of Mobile app first start conversions attributed to ad click-throughs. |
metric |
|
|
mobileAppFirstStartViews14d |
mobileAppFirstStartViews14d |
Long |
The number of Mobile app first start conversions attributed to ad impressions. |
metric |
|
|
mobileAppFirstStarts14d |
mobileAppFirstStarts14d |
Long |
The number of times an app for the featured product was first started. |
metric |
|
|
mobileAppFirstStartsCPA14d |
mobileAppFirstStartsCPA14d |
Long |
The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) |
metric |
|
|
newSubscribeAndSave14d |
newSubscribeAndSave14d |
Long |
The number of new Subscribe & Save subscriptions attributed to a view or click on an ad. This count does not include orders of the ASIN(s) from replenishment subscription orders. New subscriptions are also included in the Purchase count. |
metric |
|
|
newSubscribeAndSaveClicks14d |
newSubscribeAndSaveClicks14d |
Long |
The number of Subscribe & Save subscriptions attributed to ad click-throughs. |
metric |
|
|
newSubscribeAndSaveRate14d |
newSubscribeAndSaveRate14d |
Percentage |
The number of Subscribe & Save subscriptions relative to the number of impressions. (SnSSR = SnSS / Impressions) |
metric |
|
|
newSubscribeAndSaveViews14d |
newSubscribeAndSaveViews14d |
Long |
The number of Subscribe & Save subscriptions attributed to ad impressions. |
metric |
|
|
newToBrandECPP14d |
newToBrandECPP14d |
Float |
The average cost to acquire a new-to-brand purchase for promoted products (New-to-brand CPP = Total cost / New-to-brand purchases). *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
newToBrandERPM14d |
newToBrandERPM14d |
Float |
The average revenue generated per thousand impressions by purchasing a promoted product for the first time over a one-year lookback period. (NTB eRPM BH = NTB Sales BH / (Impressions / 1000)). *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
newToBrandProductSales14d |
newToBrandProductSales14d |
Float |
The total sales (in local currency) of promoted products purchased for the first time over a one-year lookback window by customers on Amazon. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
newToBrandPurchaseRate14d |
newToBrandPurchaseRate14d |
Percentage |
The number of new-to-brand purchases for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions). *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
newToBrandPurchases14d |
newToBrandPurchases14d |
Long |
The number of first-time purchases for promoted products within the brand over a one-year lookback window. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
newToBrandPurchasesClicks14d |
newToBrandPurchasesClicks14d |
Long |
The number of new-to-brand purchases for promoted products attributed to ad click-throughs. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
newToBrandPurchasesViews14d |
newToBrandPurchasesViews14d |
Long |
The number of new-to-brand purchases for promoted products attributed to ad impressions. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
newToBrandROAS14d |
newToBrandROAS14d |
Float |
Ad-attributed new-to-brand purchases for promoted products per local currency unit of ad spend (New-to-brand ROAS = New-to-brand sales / Total cost). *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
newToBrandUnitsSold14d |
newToBrandUnitsSold14d |
Long |
The quantity of promoted products purchased for the first time within the brand over a one-year lookback period after delivering an ad. A campaign can have multiple units sold in a single purchase event. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
offAmazonCPA14d |
offAmazonCPA14d |
Long |
|
metric |
|
|
offAmazonCVR14d |
offAmazonCVR14d |
Percentage |
|
metric |
|
|
offAmazonClicks14d |
offAmazonClicks14d |
Long |
|
metric |
|
|
offAmazonConversions14d |
offAmazonConversions14d |
Long |
|
metric |
|
|
offAmazonECPP14d |
offAmazonECPP14d |
Long |
|
metric |
|
|
offAmazonERPM14d |
offAmazonERPM14d |
Float |
|
metric |
|
|
offAmazonProductSales14d |
offAmazonProductSales14d |
Float |
|
metric |
|
|
offAmazonPurchaseRate14d |
offAmazonPurchaseRate14d |
Percentage |
|
metric |
|
|
offAmazonPurchases14d |
offAmazonPurchases14d |
Long |
|
metric |
|
|
offAmazonPurchasesClicks14d |
offAmazonPurchasesClicks14d |
Long |
|
metric |
|
|
offAmazonPurchasesViews14d |
offAmazonPurchasesViews14d |
Long |
|
metric |
|
|
offAmazonROAS14d |
offAmazonROAS14d |
Float |
|
metric |
|
|
offAmazonUnitsSold14d |
offAmazonUnitsSold14d |
Long |
|
metric |
|
|
offAmazonViews14d |
offAmazonViews14d |
Long |
|
metric |
|
|
operatingSystem |
operatingSystem |
String |
|
dimension |
|
|
orderBudget |
orderBudget |
Float |
Budget of the order |
metric |
|
|
orderCurrency |
orderCurrency |
String |
Currency of the order |
dimension |
|
|
orderEndDate |
orderEndDate |
Date |
Ending date of the order |
dimension |
|
|
orderExternalId |
orderExternalId |
String |
External ID of the order |
dimension |
|
|
orderId |
orderId |
Long |
The unique identifier for the order. |
metric |
|
|
orderName |
orderName |
String |
Used to group line items and apply a budget and various other settings to a campaign. |
dimension |
|
|
orderStartDate |
orderStartDate |
Date |
Starting date of the order |
dimension |
|
|
pRPV14d |
pRPV14d |
Long |
The number of views of the advertised product's customer review pages on Amazon. This includes views on either the Read All Reviews page or individual review pages. |
metric |
|
|
pRPVClicks14d |
pRPVClicks14d |
Long |
The number of Product review page view conversions attributed to ad click-throughs. |
metric |
|
|
pRPVViews14d |
pRPVViews14d |
Long |
The number of product review page view conversions attributed to ad impressions. |
metric |
|
|
pRPVr14d |
pRPVr14d |
Percentage |
The number of product review page views relative to the number of ad impressions. (PRPVR = PRPV / Impressions) |
metric |
|
|
parentASIN |
parentASIN |
String |
|
dimension |
|
|
percentOfPurchasesNewToBrand14d |
percentOfPurchasesNewToBrand14d |
Percentage |
The percent of purchases that were first-time purchases for promoted products within the brand over a one-year lookback window. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
placementName |
placementName |
String |
The name of the placement. |
metric |
|
|
placementSize |
placementSize |
String |
Size of the placement. |
metric |
|
|
playTrailerRate14d |
playTrailerRate14d |
Percentage |
The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) |
metric |
|
|
playTrailers14d |
playTrailers14d |
Long |
The number of times a video trailer was played for the featured product. |
metric |
|
|
playTrailersViews14d |
playTrailersViews14d |
Long |
The number of video trailer players attributed to ad impressions. |
metric |
|
|
playerTrailersClicks14d |
playerTrailersClicks14d |
Long |
The number of video trailer plays attributed to ad click-throughs. |
metric |
|
|
postalCode |
postalCode |
String |
|
dimension |
|
|
productCategory |
productCategory |
String |
|
metric |
|
|
productGroup |
productGroup |
String |
|
metric |
|
|
productName |
productName |
String |
|
metric |
|
|
productPurchased |
productPurchased |
Long |
The number of Product purchased pixel conversions |
metric |
|
|
productPurchasedCPA |
productPurchasedCPA |
Long |
The average cost to acquire a Product purchased pixel conversion. (Product purchased CPA = Total cost / Product purchased) |
metric |
|
|
productPurchasedCVR |
productPurchasedCVR |
Percentage |
The number of Product purchased pixel conversions relative to the number of ad impressions. (Product purchased CVR = Product purchased / Impressions) |
metric |
|
|
productPurchasedClicks |
productPurchasedClicks |
Long |
The number of Product purchased pixel conversions attributed to ad click-throughs. |
metric |
|
|
productPurchasedViews |
productPurchasedViews |
Long |
The number of Product purchased pixel conversions attributed to ad impressions. |
metric |
|
|
productSubcategory |
productSubcategory |
String |
|
metric |
|
|
purchaseButton14d |
purchaseButton14d |
Long |
The number of Purchase button pixel conversions |
metric |
|
|
purchaseButtonCPA14d |
purchaseButtonCPA14d |
Long |
The average cost to acquire a Purchase button pixel conversions. (Purchase button CPA = Total cost / Purchase button) |
metric |
|
|
purchaseButtonCVR14d |
purchaseButtonCVR14d |
Percentage |
The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions) |
metric |
|
|
purchaseButtonClicks14d |
purchaseButtonClicks14d |
Long |
The number of Purchase button pixel conversions attributed to ad click-throughs. |
metric |
|
|
purchaseButtonViews14d |
purchaseButtonViews14d |
Long |
The number of Purchase button pixel conversions attributed to ad impressions. |
metric |
|
|
purchaseRate14d |
purchaseRate14d |
Percentage |
The number of purchases relative to the number of impressions. (Purchase rate = Purchases / Impressions) |
metric |
|
|
purchases14d |
purchases14d |
Long |
The number of times any amount of a promoted product or products are included in a purchase event. Purchase events include video rentals and new Subscribe & Save subscriptions. |
metric |
|
|
purchasesClicks14d |
purchasesClicks14d |
Long |
The number of purchases attributed to ad click-throughs. |
metric |
|
|
purchasesViews14d |
purchasesViews14d |
Long |
The number of purchases attributed to ad impressions. |
metric |
|
|
referral14d |
referral14d |
Long |
The number of Referral pixel conversions |
metric |
|
|
referralCPA14d |
referralCPA14d |
Long |
The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral) |
metric |
|
|
referralCVR14d |
referralCVR14d |
Percentage |
The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions) |
metric |
|
|
referralClicks14d |
referralClicks14d |
Long |
The number of Referral pixel conversions attributed to ad click-throughs. |
metric |
|
|
referralViews14d |
referralViews14d |
Long |
The number of Referral pixel conversions attributed to ad impressions. |
metric |
|
|
region |
region |
String |
|
dimension |
|
|
registrationConfirmPage14d |
registrationConfirmPage14d |
Long |
The number of Registration confirm page pixel conversions |
metric |
|
|
registrationConfirmPageCPA14d |
registrationConfirmPageCPA14d |
Long |
The average cost to acquire a Registration confirm page pixel conversion. (registration confirm page CPA = Total cost / Registration confirm page) |
metric |
|
|
registrationConfirmPageCVR14d |
registrationConfirmPageCVR14d |
Percentage |
The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions) |
metric |
|
|
registrationConfirmPageClicks14d |
registrationConfirmPageClicks14d |
Long |
The number of Registration confirm page pixel conversions attributed to ad click-throughs. |
metric |
|
|
registrationConfirmPageViews14d |
registrationConfirmPageViews14d |
Long |
The number of Registration confirm page pixel conversions attributed to ad impressions. |
metric |
|
|
registrationForm14d |
registrationForm14d |
Long |
The number of Registration form pixel conversions |
metric |
|
|
registrationFormCPA14d |
registrationFormCPA14d |
Long |
The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration confirm page) |
metric |
|
|
registrationFormCVR14d |
registrationFormCVR14d |
Percentage |
The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions) |
metric |
|
|
registrationFormClicks14d |
registrationFormClicks14d |
Long |
The number of Registration form pixel conversions attributed to ad click-throughs. |
metric |
|
|
registrationFormViews14d |
registrationFormViews14d |
Long |
The number of Registration form pixel conversions attributed to ad impressions. |
metric |
|
|
rentalRate14d |
rentalRate14d |
Percentage |
The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) |
metric |
|
|
rentals14d |
rentals14d |
Long |
The number of times a video was rented for the featured product. |
metric |
|
|
rentalsClicks14d |
rentalsClicks14d |
Long |
The number of video rentals attributed to ad click-throughs. |
metric |
|
|
rentalsViews14d |
rentalsViews14d |
Long |
The number of video rentals attributed to ad impressions. |
metric |
|
|
reportDate |
reportDate |
Date |
|
dimension |
|
|
reportGranularity |
reportGranularity |
String |
|
dimension |
|
|
sales14d |
sales14d |
Float |
The total sales (in local currency) of promoted ASINs purchased by customers on Amazon after delivering an ad. |
metric |
|
|
segment |
segment |
String |
Segment |
dimension |
|
|
segmentClassCode |
segmentClassCode |
String |
Class code of segment |
metric |
|
|
segmentMarketplaceID |
segmentMarketplaceID |
String |
Marketplace identifier of segment |
metric |
|
|
segmentSource |
segmentSource |
String |
Source of segment |
metric |
|
|
segmentType |
segmentType |
String |
Type of segment |
metric |
|
|
signUp14d |
signUp14d |
Long |
|
metric |
|
|
signUpButton14d |
signUpButton14d |
Long |
The number of Sign up button pixel conversions |
metric |
|
|
signUpButtonCPA14d |
signUpButtonCPA14d |
Long |
The average cost to acquire Sign up button pixel conversion. (Sign up button CPA = Total cost / Sign up button) |
metric |
|
|
signUpButtonCVR14d |
signUpButtonCVR14d |
Percentage |
The number of Sign up button pixel conversions relative to the number of ad impressions. (Sign up button CVR = Sign up button / Impressions) |
metric |
|
|
signUpButtonClicks14d |
signUpButtonClicks14d |
Long |
The number of Sign up button button conversions attributed to ad click-throughs. |
metric |
|
|
signUpButtonViews14d |
signUpButtonViews14d |
Long |
The number of Sign up button pixel conversions attributed to ad impressions. |
metric |
|
|
signUpCPA14d |
signUpCPA14d |
Long |
|
metric |
|
|
signUpCVR14d |
signUpCVR14d |
Percentage |
|
metric |
|
|
signUpClicks14d |
signUpClicks14d |
Long |
|
metric |
|
|
signUpPage14d |
signUpPage14d |
Long |
The number of Sign-up page pixel conversions |
metric |
|
|
signUpPageCPA14d |
signUpPageCPA14d |
Long |
The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page) |
metric |
|
|
signUpPageCVR14d |
signUpPageCVR14d |
Percentage |
The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions) |
metric |
|
|
signUpPageClicks14d |
signUpPageClicks14d |
Long |
The number of Sign up page pixel conversions attributed to ad click-throughs. |
metric |
|
|
signUpPageViews14d |
signUpPageViews14d |
Long |
The number of Sign up page pixel conversions attributed to ad impressions. |
metric |
|
|
signUpViews14d |
signUpViews14d |
Long |
|
metric |
|
|
siteName |
siteName |
String |
The site or group of sites the campaign ran on. 'Other' includes any sites that received five or fewer impressions any day during a campaign with no clicks or conversions that day. |
dimension |
|
|
storeLocatorPage14d |
storeLocatorPage14d |
Long |
The number of Store locator page pixel conversions |
metric |
|
|
storeLocatorPageCPA14d |
storeLocatorPageCPA14d |
Long |
The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page) |
metric |
|
|
storeLocatorPageCVR14d |
storeLocatorPageCVR14d |
Percentage |
The number of Store locator page pixel conversions relative to the number of ad impressions. (Locate Store CVR = Locate Store / Impressions) |
metric |
|
|
storeLocatorPageClicks14d |
storeLocatorPageClicks14d |
Long |
The number of Store locator page pixel conversions attributed to ad click-throughs. |
metric |
|
|
storeLocatorPageViews14d |
storeLocatorPageViews14d |
Long |
The number of Store locator page pixel conversions attributed to ad impressions. |
metric |
|
|
submitButton14d |
submitButton14d |
Long |
The number of Submit button pixel conversions |
metric |
|
|
submitButtonCPA14d |
submitButtonCPA14d |
Long |
The average cost to acquire Submit button pixel conversions. (Submit button CPA = Total cost / Submit button) |
metric |
|
|
submitButtonCVR14d |
submitButtonCVR14d |
Percentage |
The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions) |
metric |
|
|
submitButtonClicks14d |
submitButtonClicks14d |
Long |
The number of Submit button pixel conversions attributed to ad click-throughs. |
metric |
|
|
submitButtonViews14d |
submitButtonViews14d |
Long |
The number of Submit button pixel conversions attributed to ad impressions. |
metric |
|
|
subscribe14d |
subscribe14d |
Long |
|
metric |
|
|
subscribeCPA14d |
subscribeCPA14d |
Long |
|
metric |
|
|
subscribeCVR14d |
subscribeCVR14d |
Percentage |
|
metric |
|
|
subscribeClicks14d |
subscribeClicks14d |
Long |
|
metric |
|
|
subscribeViews14d |
subscribeViews14d |
Long |
|
metric |
|
|
subscriptionButton14d |
subscriptionButton14d |
Long |
The number of Subscription button pixel conversions |
metric |
|
|
subscriptionButtonCPA14d |
subscriptionButtonCPA14d |
Long |
The average cost to acquire a Subscription button pixel conversion. (Subscribe CPA = Total cost / Subscribe) |
metric |
|
|
subscriptionButtonCVR14d |
subscriptionButtonCVR14d |
Percentage |
The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions) |
metric |
|
|
subscriptionButtonClicks14d |
subscriptionButtonClicks14d |
Long |
The number of Subscription button pixel conversions attributed to ad click-throughs. |
metric |
|
|
subscriptionButtonViews14d |
subscriptionButtonViews14d |
Long |
The number of Subscription button pixel conversions attributed to ad impressions. |
metric |
|
|
subscriptionPage14d |
subscriptionPage14d |
Long |
The number of Subscription page pixel conversions |
metric |
|
|
subscriptionPageCPA14d |
subscriptionPageCPA14d |
Long |
The average cost to acquire a Subscription page pixel conversion. (Subscription page CPA = Total cost / Subscription page) |
metric |
|
|
subscriptionPageCVR14d |
subscriptionPageCVR14d |
Percentage |
The number of Subscription page pixel conversions relative to the number of ad impressions. (Subscription page CVR = Subscription page / Impressions) |
metric |
|
|
subscriptionPageClicks14d |
subscriptionPageClicks14d |
Long |
The number of Subscription page pixel conversions attributed to ad click-throughs. |
metric |
|
|
subscriptionPageViews14d |
subscriptionPageViews14d |
Long |
The number of Subscription page pixel conversions attributed to ad impressions. |
metric |
|
|
successPage14d |
successPage14d |
Long |
The number of Success page pixel conversions |
metric |
|
|
successPageCPA14d |
successPageCPA14d |
Long |
The average cost to acquire a Success page pixel conversions. (Success page CPA = Total cost / Success page) |
metric |
|
|
successPageCVR14d |
successPageCVR14d |
Percentage |
The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions) |
metric |
|
|
successPageClicks14d |
successPageClicks14d |
Long |
The number of Success page pixel conversions attributed to ad click-throughs. |
metric |
|
|
successPageViews14d |
successPageViews14d |
Long |
The number of Success page pixel conversions attributed to ad impressions. |
metric |
|
|
supplyCost |
supplyCost |
Float |
The total amount of money spent on media supply. |
metric |
|
|
supplySourceId |
supplySourceId |
Long |
|
metric |
|
|
supplySourceName |
supplySourceName |
String |
The inventory the campaign ran on, for example real-time bidding exchanges or Amazon-owned sites. |
dimension |
|
|
surveyFinish14d |
surveyFinish14d |
Long |
The number of Survey finish pixel conversions |
metric |
|
|
surveyFinishCPA14d |
surveyFinishCPA14d |
Long |
The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey end) |
metric |
|
|
surveyFinishCVR14d |
surveyFinishCVR14d |
Percentage |
The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey end / Impressions) |
metric |
|
|
surveyFinishClicks14d |
surveyFinishClicks14d |
Long |
The number of Survey finish pixel conversions attributed to ad click-throughs. |
metric |
|
|
surveyFinishViews14d |
surveyFinishViews14d |
Long |
The number of Survey finish pixel conversions attributed to ad impressions. |
metric |
|
|
surveyStart14d |
surveyStart14d |
Long |
The number of Survey start pixel conversions |
metric |
|
|
surveyStartCPA14d |
surveyStartCPA14d |
Long |
The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start) |
metric |
|
|
surveyStartCVR14d |
surveyStartCVR14d |
Percentage |
The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions) |
metric |
|
|
surveyStartClicks14d |
surveyStartClicks14d |
Long |
The number of Survey start pixel conversions attributed to ad click-throughs. |
metric |
|
|
surveyStartViews14d |
surveyStartViews14d |
Long |
The number of Survey start pixel conversions attributed to ad impressions. |
metric |
|
|
targetingMethod |
targetingMethod |
String |
The targeting settings applied to the campaign. Examples include segments, content categories, and untargeted if no settings were applied. |
metric |
|
|
thankYouPage14d |
thankYouPage14d |
Long |
The number of Thank you page pixel conversions |
metric |
|
|
thankYouPageCPA14d |
thankYouPageCPA14d |
Long |
The average cost to acquire a Thank you page pixel conversions. (Thank you page CPA = Total cost / Thank you page) |
metric |
|
|
thankYouPageCVR14d |
thankYouPageCVR14d |
Percentage |
The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions) |
metric |
|
|
thankYouPageClicks14d |
thankYouPageClicks14d |
Long |
The number of Thank you page pixel conversions attributed to ad click-throughs. |
metric |
|
|
thankYouPageViews14d |
thankYouPageViews14d |
Long |
The number of Thank you page pixel conversions attributed to ad impressions. |
metric |
|
|
totalAddToCart14d |
totalAddToCart14d |
Long |
The number of times an ASIN is added to a customer's cart. This counts adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATC = ATC + ATC BH) |
metric |
|
|
totalAddToCartCPA14d |
totalAddToCartCPA14d |
Float |
The average cost to acquire a Total Add to Cart conversion. This includes the cost to acquire a Total Add to Cart conversion for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPATC = Total cost / Total ATC) |
metric |
|
|
totalAddToCartCVR14d |
totalAddToCartCVR14d |
Percentage |
The number of Total Add to Cart conversions relative to the number of ad impressions. (Total ATC = Total ATC / Impressions) |
metric |
|
|
totalAddToCartClicks14d |
totalAddToCartClicks14d |
Long |
The number of Total Add to Carts attributed to ad click-throughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATC clicks = ATC clicks + ATC clicks BH) |
metric |
|
|
totalAddToCartViews14d |
totalAddToCartViews14d |
Long |
The number of Total Add to Carts attributed to impressions. This includes adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATC views = ATC views + ATC views BH) |
metric |
|
|
totalAddToList14d |
totalAddToList14d |
Long |
The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATL = ATL + ATL BH) |
metric |
|
|
totalAddToListCPA14d |
totalAddToListCPA14d |
Float |
The average cost to acquire a Total Add to List conversion. This includes the cost to acquire a Total Add to List conversion for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPATL = Total cost / Total ATL) |
metric |
|
|
totalAddToListCVR14d |
totalAddToListCVR14d |
Percentage |
The number of Total Add to List conversions relative to the number of ad impressions. (Total ATL = Total ATL / Impressions) |
metric |
|
|
totalAddToListClicks14d |
totalAddToListClicks14d |
Long |
The number of Total Add to Lists attributed to ad click-throughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATL clicks = ATL clicks + ATL clicks BH) |
metric |
|
|
totalAddToListViews14d |
totalAddToListViews14d |
Long |
The number of Total Add to Lists attributed to impressions. This includes adds for promoted products as well as products from the same brands as the products tracked in the order. (Total ATL views = ATL views + ATL views BH) |
metric |
|
|
totalCost |
totalCost |
Float |
The total amount of money spent on running the campaign not including 3P fees paid by the agency. |
metric |
|
|
totalDetaiPageViewCPA14d |
totalDetaiPageViewCPA14d |
Float |
The average cost to acquire a Total detail page view conversion. This includes the cost to acquire a Detail page view conversion for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPDPV = Total cost / Total DPV) |
metric |
|
|
totalDetailPageClicks14d |
totalDetailPageClicks14d |
Long |
The number of Total detail page view conversions attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order. (Total DPV clicks = DPV clicks + DPV clicks BH) |
metric |
|
|
totalDetailPageViewViews14d |
totalDetailPageViewViews14d |
Long |
The number of Total detail page view conversions attributed to impressions. This includes views for promoted products as well as products from the same brands as the products tracked in the order. (Total DPV views = DPV views + DPV views BH) |
metric |
|
|
totalDetailPageViews14d |
totalDetailPageViews14d |
Long |
The number of ad-attributed detail page views on Amazon. This includes views for promoted products as well as products from the same brands as the products tracked in the order. (Total DPV = DPV + DPV BH) |
metric |
|
|
totalDetailPageViewsCVR14d |
totalDetailPageViewsCVR14d |
Percentage |
The number of Total detail page view conversions relative to the number of ad impressions. (Total DPVR = Total DPV / Impressions) |
metric |
|
|
totalECPP14d |
totalECPP14d |
Float |
The average cost to acquire a Total purchase conversion. This includes the cost to acquire a Total purchase for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPP = Total cost / Total purchases) |
metric |
|
|
totalECPPRPV14d |
totalECPPRPV14d |
Float |
The average cost to acquire a Total product review page view conversion. This includes the cost to acquire a product review page view conversion for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPPRPV = Total cost / Total PRPV) |
metric |
|
|
totalERPM14d |
totalERPM14d |
Float |
The average revenue generated per thousand impressions. This includes revenue for promoted products tracked in orders and products from the same brands as the products tracked in orders. (Total eRPM = Total sales / (Impressions / 1000)) |
metric |
|
|
totalFee |
totalFee |
Float |
The total CPM charges applied. |
metric |
|
|
totalNewToBrandECPP14d |
totalNewToBrandECPP14d |
Float |
The average cost to acquire a new-to-brand purchase for both promoted and brand halo products (Total new-to-brand eCPP = Total cost / Total new-to-brand purchases). *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
totalNewToBrandERPM14d |
totalNewToBrandERPM14d |
Float |
The average revenue generated per thousand impressions by purchasing a promoted or brand halo product for the first time over a one-year lookback period. (Total NTB eRPM = NTB Sales / (Impressions / 1000)). *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
totalNewToBrandProductSales14d |
totalNewToBrandProductSales14d |
Float |
The total sales (in local currency) of promoted and brand halo products purchased for the first time over a one-year lookback window by customers on Amazon. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
totalNewToBrandPurchaseRate14d |
totalNewToBrandPurchaseRate14d |
Percentage |
The number of new-to-brand purchases for both promoted and brand halo products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions). *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
totalNewToBrandPurchases14d |
totalNewToBrandPurchases14d |
Long |
The number of first-time purchases for promoted or brand halo products within the brand over a one-year lookback window. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
totalNewToBrandPurchasesClicks14d |
totalNewToBrandPurchasesClicks14d |
Long |
The number of new-to-brand purchases for promoted and brand halo products attributed to ad click-throughs. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
totalNewToBrandPurchasesViews14d |
totalNewToBrandPurchasesViews14d |
Long |
The number of new-to-brand purchases for promoted and brand halo products attributed to ad impressions. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
totalNewToBrandROAS14d |
totalNewToBrandROAS14d |
Float |
Ad-attributed new-to-brand purchases per local currency unit of ad spend (Total new-to-brand ROAS = Total new-to-brand sales / Total cost). This includes purchases for both promoted and brand halo products. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
totalNewToBrandUnitsSold14d |
totalNewToBrandUnitsSold14d |
Long |
The quantity of promoted and brand halo products purchased for the first time within the brand over a one-year lookback period after delivering an ad. A campaign can have multiple units sold in a single purchase event. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
totalPRPV14d |
totalPRPV14d |
Long |
The number of ad-attributed product review page views on Amazon. This includes views on either the Read All Reviews page or individual review pages. This counts views for promoted products as well as products from the same brands as the products tracked in the order. (Total PRPV = PRPV + PRPV BH) |
metric |
|
|
totalPRPVClicks14d |
totalPRPVClicks14d |
Long |
The number of Total product review page view conversions attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order. (Total PRPV clicks = PRPV clicks + PRPV clicks BH) |
metric |
|
|
totalPRPVViews14d |
totalPRPVViews14d |
Long |
The number of Total product review page view conversions attributed to impressions. This includes views for promoted products as well as products from the same brands as the products tracked in the order. (Total PRPV views = PRPV views + PRPV views BH) |
metric |
|
|
totalPRPVr14d |
totalPRPVr14d |
Percentage |
The number of Total product review page view conversions relative to the number of ad impressions. (Total PRPVR = Total PRPV / Impressions) |
metric |
|
|
totalPercentOfPurchasesNewToBrand14d |
totalPercentOfPurchasesNewToBrand14d |
Percentage |
The percent of purchases that were first-time purchases for promoted and brand halo products within the brand over a one-year lookback window. Purchases include Subscribe & Save subscriptions and video rentals. *Note: New-to-brand data is available from November 1st, 2018. Selecting a date range prior to November 1st will result in incomplete or inaccurate new-to-brand reporting.* |
metric |
|
|
totalPixel14d |
totalPixel14d |
Long |
The total number of pixel conversions. |
metric |
|
|
totalPixelCPA14d |
totalPixelCPA14d |
Float |
The average cost to acquire a pixel conversion. (Total pixel CPA = Total cost / Total pixel) |
metric |
|
|
totalPixelCVR14d |
totalPixelCVR14d |
Percentage |
The number of pixel conversions relative to the number of ad impressions. (Total pixel CVR = Total pixel / Impressions) |
metric |
|
|
totalPixelClicks14d |
totalPixelClicks14d |
Long |
The total number of pixel conversions with any event type attributed to ad click-throughs. |
metric |
|
|
totalPixelViews14d |
totalPixelViews14d |
Long |
The number of pixel conversions attributed to ad impressions. |
metric |
|
|
totalPurchaseRate14d |
totalPurchaseRate14d |
Percentage |
The number of Total purchase conversions relative to the number of ad impressions. (Total purchase rate = Total purchases / Impressions) |
metric |
|
|
totalPurchases14d |
totalPurchases14d |
Long |
The number of times any number of products are included in a single purchase event. Purchase events include Subscribe & Save subscriptions and video rentals. This counts purchases for promoted products as well as products from the same brands as the products tracked in the order. (Total purchases = Purchases + Purchases BH) |
metric |
|
|
totalPurchasesClicks14d |
totalPurchasesClicks14d |
Long |
The number of Total purchases attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order. (Total purchases clicks = Purchases clicks + Purchases clicks BH) |
metric |
|
|
totalPurchasesViews14d |
totalPurchasesViews14d |
Long |
The number of Total purchases attributed to impressions. This includes purchases for promoted products as well as products from the same brands as the products tracked in the order. (Total purchases views = Purchases views + Purchases views BH) |
metric |
|
|
totalROAS14d |
totalROAS14d |
Float |
Ad-attributed product sales per local currency unit of ad spend. Includes both sales of promoted products tracked in orders and products from the same brands as the products tracked (Total ROAS = Total Sales / Total cost) |
metric |
|
|
totalSales14d |
totalSales14d |
Float |
The total sales (in local currency) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad. |
metric |
|
|
totalSubscribeAndSaveSubscriptionCPA14d |
totalSubscribeAndSaveSubscriptionCPA14d |
Long |
The average cost to acquire a Total Subscribe & Save subscriptions conversion. This includes the cost to acquire a Total Subscribe & Save subscriptions for promoted products as well as products from the same brands as the products tracked in the order. (Total eCPSnSS = Total cost / Total SnSS) |
metric |
|
|
totalSubscribeAndSaveSubscriptionCVR14d |
totalSubscribeAndSaveSubscriptionCVR14d |
Percentage |
The number of Total Subscribe & Save subscriptions conversions relative to the number of ad impressions. This includes Total Subscribe & Save subscriptions for promoted products as well as products from the same brands as the products tracked in the order. (Total SnSS rate = Total SnSS / Impressions) |
metric |
|
|
totalSubscribeAndSaveSubscriptionClicks14d |
totalSubscribeAndSaveSubscriptionClicks14d |
Long |
The number of Total Subscribe & Save subscriptions attributed to ad click-throughs. This includes subscriptions for promoted products as well as products from the same brands as the products tracked in the order. (Total SnSS clicks = SnSS clicks + SnSS clicks BH) |
metric |
|
|
totalSubscribeAndSaveSubscriptionViews14d |
totalSubscribeAndSaveSubscriptionViews14d |
Long |
The number of Total Subscribe & Save subscriptions attributed to impressions. This includes subscriptions for promoted products as well as products from the same brands as the products tracked in the order. (Total SnSS views = SnSS views + SnSS views BH) |
metric |
|
|
totalSubscribeAndSaveSubscriptions14d |
totalSubscribeAndSaveSubscriptions14d |
Long |
The number of Subscribe & Save subscriptions for products featured in an order and other products from the same brands as the products featured, attributed to a view or click on an ad. This count does not include further purchases of the ASIN(s) during replenishing subscriptions. (Total SnSS = SnSS + SnSS BH) |
metric |
|
|
totalUnitsSold14d |
totalUnitsSold14d |
Long |
The total quantity of promoted products and products from the same brand as promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event. |
metric |
|
|
unitsSold14d |
unitsSold14d |
Long |
The total quantity of promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event. |
metric |
|
|
videoComplete |
videoComplete |
Long |
The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed. |
metric |
|
|
videoCompleted |
videoCompleted |
Long |
The number of Video completed pixel conversions |
metric |
|
|
videoCompletedCPA |
videoCompletedCPA |
Long |
The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed) |
metric |
|
|
videoCompletedCVR |
videoCompletedCVR |
Percentage |
The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video end / Impressions) |
metric |
|
|
videoCompletedViews |
videoCompletedViews |
Long |
The number of Video completed pixel conversions attributed to ad impressions. |
metric |
|
|
videoCompletionRate |
videoCompletionRate |
Percentage |
The number of video completions relative to the number of video starts. (Video completion rate = Video complete / Video start) |
metric |
|
|
videoDownloadRate14d |
videoDownloadRate14d |
Percentage |
The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) |
metric |
|
|
videoDownloads14d |
videoDownloads14d |
Long |
The number of times a video was downloaded for the featured product. |
metric |
|
|
videoDownloadsClicks14d |
videoDownloadsClicks14d |
Long |
The number of video downloads attributed to ad click-throughs. |
metric |
|
|
videoDownloadsViews14d |
videoDownloadsViews14d |
Long |
The number of video downloads attributed to ad impressions. |
metric |
|
|
videoEndClicks |
videoEndClicks |
Long |
The number of Video completed pixel conversions attributed to ad click-throughs. |
metric |
|
|
videoFirstQuartile |
videoFirstQuartile |
Long |
The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed. |
metric |
|
|
videoMidpoint |
videoMidpoint |
Long |
The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed. |
metric |
|
|
videoMute |
videoMute |
Long |
The number of times a user muted the video ad. |
metric |
|
|
videoPause |
videoPause |
Long |
The number of times a user paused the video ad. |
metric |
|
|
videoResume |
videoResume |
Long |
The number of times a user unpaused the video ad. |
metric |
|
|
videoStart |
videoStart |
Long |
The number of times a video ad was started. |
metric |
|
|
videoStarted |
videoStarted |
Long |
The number of Video started pixel conversions |
metric |
|
|
videoStartedCPA |
videoStartedCPA |
Long |
The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started) |
metric |
|
|
videoStartedCVR |
videoStartedCVR |
Percentage |
The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions) |
metric |
|
|
videoStartedClicks |
videoStartedClicks |
Long |
The number of Video started pixel conversions attributed to ad click-throughs. |
metric |
|
|
videoStartedViews |
videoStartedViews |
Long |
The number of Video started pixel conversions attributed to ad impressions. |
metric |
|
|
videoStreams14d |
videoStreams14d |
Long |
The number of times a video was streamed (played without downloading). |
metric |
|
|
videoStreamsClicks14d |
videoStreamsClicks14d |
Long |
The number of video streams attributed to ad click-throughs. |
metric |
|
|
videoStreamsRate14d |
videoStreamsRate14d |
Percentage |
The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) |
metric |
|
|
videoStreamsViews14d |
videoStreamsViews14d |
Long |
The number of video streams attributed to ad impressions. |
metric |
|
|
videoThirdQuartile |
videoThirdQuartile |
Long |
The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed. |
metric |
|
|
videoUnmute |
videoUnmute |
Long |
The number of times a user unmuted the video ad. |
metric |
|
|
viewabilityRate |
viewabilityRate |
Percentage |
Viewable impressions / measurable impressions. *The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics.* |
metric |
|
|
viewableImpressions |
viewableImpressions |
Long |
Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. *Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics.* |
metric |
|
|
widgetInteraction14d |
widgetInteraction14d |
Long |
The number of Widget interaction pixel conversions |
metric |
|
|
widgetInteractionCPA14d |
widgetInteractionCPA14d |
Long |
The average cost to acquire a Widget interaction pixel conversions. (Widget interaction CPA = Total cost / Widget interaction) |
metric |
|
|
widgetInteractionCVR14d |
widgetInteractionCVR14d |
Percentage |
The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions) |
metric |
|
|
widgetInteractionClicks14d |
widgetInteractionClicks14d |
Long |
The number of Widget interaction pixel conversions attributed to ad click-throughs. |
metric |
|
|
widgetInteractionViews14d |
widgetInteractionViews14d |
Long |
The number of Widget interaction pixel conversions attributed to ad impressions. |
metric |
|
|
widgetLoad14d |
widgetLoad14d |
Long |
The number of Widget load pixel conversions |
metric |
|
|
widgetLoadCPA14d |
widgetLoadCPA14d |
Long |
The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load) |
metric |
|
|
widgetLoadCVR14d |
widgetLoadCVR14d |
Percentage |
The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions) |
metric |
|
|
widgetLoadClicks14d |
widgetLoadClicks14d |
Long |
The number of Widget load pixel conversions attributed to ad click-throughs. |
metric |
|
|
widgetLoadViews14d |
widgetLoadViews14d |
Long |
The number of Widget load pixel conversions attributed to ad impressions. |
metric |
|