Amazon DSP: Most-used fields#
The table below gives information about most-used fields that you can import from Amazon DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Advertiser country Dimension
The country where the advertiser is based.
Audience Dimension
The name of the audience segment targeted or reached by the campaign.
Channel Dimension
The type of inventory or environment where the campaign ran, such as real-time bidding exchanges or Amazon-owned sites.
Combined product sales EUR Metric
Sales (in Euros) for purchases on and off Amazon, attributed to an ad view or click.
Combined product sales GBP Metric
Sales (in British Pounds) for purchases on and off Amazon, attributed to an ad view or click.
Combined product sales USD Metric
Sales (in US Dollars) for purchases on and off Amazon, attributed to an ad view or click.
Creative Length Size Dimension
The dimensions or size of the creative asset.
New-to-brand product sales AUD Metric
The sales generated from new-to-brand customers for featured products, denominated in Australian Dollars (AUD).
New-to-brand product sales GBP Metric
The total sales (in British Pounds) of promoted products purchased for the first time over a one-year lookback window by customers on Amazon.
NewToBrandECPP Metric
The effective cost per purchase for new-to-brand customers.
Platform Dimension
The device or software environment (e.g., operating system, browser, application) where the ad was served.
ROAS Metric
Return on Ad Spend (ROAS), measuring the revenue generated for every dollar spent on advertising.
Sales BRL Metric
The sales value generated, denominated in Brazilian Real (BRL).
Sales CAD Metric
Total sales (in Canadian Dollars) of promoted ASINs purchased by customers on Amazon after delivering an ad.
Sales GBP Metric
The sales value generated, denominated in Great British Pounds (GBP).
Targeting Dimension
The targeting settings applied to the campaign, such as audience segments or content categories.
Total new-to-brand product sales AUD Metric
The total sales generated from new-to-brand customers for all featured products, denominated in Australian Dollars (AUD).
Total new-to-brand product sales GBP Metric
The total sales (in British Pounds) of promoted and brand halo products purchased for the first time over a one-year lookback window by customers on Amazon.
Total sales GBP Metric
The total sales value generated, denominated in Great British Pounds (GBP).
Year Month Metric
The year and month for which the data is aggregated.
ad_invalid_impressions Metric
The number of invalid impressions for a specific ad, identified by Amazon's traffic detection systems.
ad_name Dimension
The name of the individual creative or ad.
ad_status Dimension
The current operational status of the individual ad (e.g., active, paused, archived).
ad_valid_impressions Metric
The number of valid impressions for a specific ad, excluding those identified as invalid by Amazon's traffic detection systems.
ad_valid_spend Metric
The total cost incurred for the advertisement, excluding any invalid spend.
addToCart Metric
The number of times a product was added to a shopping cart.
addToCartBrandHalo Metric
The number of add-to-cart events influenced by the campaign, including brand halo effects (products related to the advertised brand).
addToCartBrandHaloClicks Metric
The number of clicks influenced by the campaign that resulted in add-to-cart events, including brand halo effects.
addToCartBrandHaloViews Metric
The number of views influenced by the campaign that resulted in add-to-cart events, including brand halo effects.
addToCartClicks Metric
The number of clicks that resulted in a product being added to a shopping cart.
addToCartRate Metric
The rate at which products are added to a shopping cart after an ad interaction.
addToCartViews Metric
The number of ad views that resulted in a product being added to a shopping cart.
addToList Metric
The number of times a product was added to a wishlist or other list.
addToListBrandHalo Metric
The number of 'add to list' events influenced by the campaign, including brand halo effects.
addToListBrandHaloClicks Metric
The number of clicks influenced by the campaign that resulted in 'add to list' events, including brand halo effects.
addToListBrandHaloViews Metric
The number of views influenced by the campaign that resulted in 'add to list' events, including brand halo effects.
addToListClicks Metric
The number of clicks that resulted in a product being added to a list.
addToListRate Metric
The rate at which products are added to a list after an ad interaction.
addToListViews Metric
The number of ad views that resulted in a product being added to a list.
addToShoppingCart Metric
The number of times a product was added to a shopping cart.
addToShoppingCartCPA Metric
The cost per action for products added to the shopping cart.
addToShoppingCartCVR Metric
The conversion rate for products added to the shopping cart.
addToShoppingCartClicks Metric
The number of clicks that resulted in a product being added to a shopping cart.
addToShoppingCartValueAverage Metric
The average monetary value of products added to a shopping cart.
addToShoppingCartValueSum Metric
The total monetary value of products added to a shopping cart.
addToShoppingCartViews Metric
The number of ad views that resulted in a product being added to a shopping cart.
addToWatchlist Metric
The number of times an item was added to a watchlist.
addToWatchlistClicks Metric
The number of clicks that resulted in an item being added to a watchlist.
addToWatchlistRate Metric
The rate at which items are added to a watchlist after an ad interaction.
addToWatchlistViews Metric
The number of ad views that resulted in an item being added to a watchlist.
adset_invalid_impressions Metric
The number of invalid impressions recorded for the ad group (also known as line item).
adset_name Dimension
The name of the ad group (also known as line item) under which ads are organized.
adset_status Dimension
The current operational status of the ad group (also known as line item), indicating if it is active, paused, or archived.
adset_valid_impressions Metric
The number of legitimate impressions delivered for the ad group (also known as line item), excluding any invalid impressions.
adset_valid_spend Metric
The amount of spend attributed to legitimate ad activity for the ad group (also known as line item), excluding any invalid spend.
advertiserCountry Dimension
The country where the advertiser is located.
advertiserId Dimension
Unique identifier for the advertiser.
advertiserName Dimension
The name of the advertiser.
advertiserTimezone Dimension
The timezone of the advertiser's account.
advertiser_id Dimension
A unique identifier assigned to an advertiser.
agencyFee Metric
Fees charged by the agency managing the advertising campaigns.
alexaSkillEnable Metric
The total number of times an Alexa Skill was enabled or activated.
alexaSkillEnableClicks Metric
The number of clicks that resulted in an Alexa Skill being enabled.
alexaSkillEnableRate Metric
The rate at which Alexa Skills are enabled after an ad interaction.
alexaSkillEnableViews Metric
The number of ad views that resulted in an Alexa Skill being enabled.
amazonDSPAudienceFee Metric
Fees related to using audience segments within Amazon DSP.
amazonDSPConsoleFee Metric
Fees associated with using the Amazon DSP console.
amazonStandardId Dimension
Amazon Standard Identification Number (ASIN) for products.
appStoreFirstOpens Metric
The number of first-time mobile app opens attributed to an ad view or click.
appStoreFirstOpensClicks Metric
The number of first-time mobile app opens from an app store attributed to ad click-throughs.
appStoreFirstOpensRate Metric
The number of first-time mobile app opens from an app store relative to the number of ad impressions.
appStoreFirstOpensViews Metric
The number of first-time mobile app opens from an app store attributed to ad impressions.
appStoreFirstSessionHours Metric
The total hours of first-time usage of a mobile app attributed to an ad.
appStoreFirstSessionHoursClicks Metric
The total hours of first-time usage of a mobile app attributed to ad clicks.
appStoreFirstSessionHoursViews Metric
The total hours of first-time usage of a mobile app attributed to ad views.
appStoreOpens Metric
The number of mobile app opens attributed to an ad view or click.
appStoreOpensClicks Metric
The number of mobile app opens attributed to an ad click-through.
appStoreOpensRate Metric
The rate at which mobile applications are opened after an ad interaction.
appStoreOpensViews Metric
The number of mobile app opens attributed to an ad impression.
appStoreUsageHours Metric
The total hours of usage of a mobile app attributed to an ad.
appStoreUsageHoursClicks Metric
The total hours of usage of a mobile app attributed to ad clicks.
appStoreUsageHoursViews Metric
The total hours of usage of a mobile app attributed to ad views.
appSubscriptionSignUpClicks Metric
The number of application subscription sign-up conversions attributed to an ad click.
appSubscriptionSignUpFreeTrialClicks Metric
The number of free trial app subscriptions that occurred after a click on an ad.
appSubscriptionSignUpFreeTrialViews Metric
The number of free trial app subscriptions that occurred after viewing an ad (attributed to ad impressions).
appSubscriptionSignUpPaidClicks Metric
The number of paid app subscriptions that occurred after a click on an ad.
appSubscriptionSignUpPaidViews Metric
The number of paid app subscriptions that occurred after viewing an ad (attributed to ad impressions).
appSubscriptionSignUpViews Metric
The number of application subscription sign-up conversions attributed to an ad view.
application Dimension
Metrics related to application-specific events or conversions.
applicationCPA Dimension
The cost per action for application-related events.
applicationCVR Metric
The conversion rate for application-related events.
applicationClicks Metric
The number of clicks that resulted in an application-related event.
applicationValueAverage Dimension
The average monetary value attributed to each 'application' conversion event driven by the campaign.
applicationValueSum Metric
The total monetary value attributed to all 'application' conversion events driven by the campaign.
applicationViews Metric
The number of ad views that resulted in an application-related event.
asin Dimension
The Amazon Standard Identification Number (ASIN) which uniquely identifies a product in the Amazon catalog.
asinConversionType Dimension
The type of conversion attributed to an ASIN.
audioAdCompanionBannerClicks Metric
The number of clicks on companion banners displayed with audio ads.
audioAdCompanionBannerViews Metric
The number of views of companion banners displayed with audio ads.
audioAdCompletionRate Metric
The number of audio ad completions relative to the number of audio ad starts.
audioAdCompletions Metric
The number of times an audio advertisement was played to 100% completion.
audioAdFirstQuartile Metric
The number of times an audio advertisement was played to at least 25% of its total length.
audioAdMidpoint Metric
The number of times an audio advertisement was played to at least 50% of its total length.
audioAdMute Metric
The number of times an audio ad was muted.
audioAdPause Metric
The number of times an audio ad was paused.
audioAdProgression Metric
The progression event for an audio ad (e.g., 25%, 50%, 75% played).
audioAdResume Metric
The number of times an audio ad was resumed after being paused.
audioAdRewind Metric
The number of times an audio ad was rewound.
audioAdSkip Metric
The number of times an audio ad was skipped.
audioAdStart Metric
The number of times an audio advertisement began playing.
audioAdThirdQuartile Metric
The number of times an audio advertisement was played to at least 75% of its total length.
audioAdUnmute Metric
The number of times an audio ad was unmuted.
audioAdViews Metric
The number of times an audio advertisement was viewed or played.
brandName Dimension
The name of the brand associated with the product or campaign.
brandSearchRate Metric
The rate at which brand-related searches occur after an ad interaction.
brandSearches Metric
The number of searches for the brand following an ad interaction.
brandSearchesClicks Metric
The number of clicks that led to brand-related searches.
brandSearchesViews Metric
The number of ad views that led to brand-related searches.
browser Dimension
The web browser used by customers to view the ad.
browserName Dimension
The web browser used by customers to view the ad.
browserVersion Metric
The specific version of the web browser used by customers to view the ad.
campaign_invalid_impressions Metric
The number of invalid impressions for a specific campaign, identified by Amazon's traffic detection systems.
campaign_invalid_spend Metric
The portion of campaign spend identified as invalid for a specific campaign.
campaign_name Dimension
The name of the advertising campaign.
campaign_status Dimension
The current operational status of the advertising campaign (e.g., active, paused, archived).
campaign_valid_impressions Metric
The number of valid impressions for a specific campaign, excluding those identified as invalid by Amazon's traffic detection systems.
campaign_valid_spend Metric
The total cost incurred for the advertising campaign, excluding any invalid spend.
checkout Metric
The total number of checkout completions attributed to an ad.
checkoutCPA Metric
The average cost to acquire a Checkout conversion.
checkoutCVR Metric
The number of Checkout conversions relative to the number of ad impressions.
checkoutClicks Metric
The number of Checkout conversions attributed to an ad click-through.
checkoutValueAverage Dimension
The average monetary value of all completed checkouts attributed to advertising campaigns.
checkoutValueSum Metric
The total monetary value of all completed checkouts attributed to advertising campaigns.
checkoutViews Metric
The number of Checkout conversions attributed to an ad impression.
city Metric
The city where the ad was displayed.
clickThroughRate Metric
The percentage of impressions that resulted in a click (CTR).
clickThroughs Dimension
The total number of times users clicked on an advertisement and were directed to a landing page or destination.
clickToApplyClicks Metric
The number of clicks that resulted in an application being submitted.
clickToApplyViews Metric
The number of views that resulted in an application being submitted.
clicks Metric
The total number of clicks on the advertisement.
clickthroughs Dimension
A click on an ad that directs the user to a destination outside of the creative.
combinedECPP Metric
The combined effective cost per purchase across multiple product lines or campaigns.
combinedERPM Metric
Effective (average) revenue for sales on and off Amazon generated per thousand impressions.
combinedProductSales Metric
Sales for purchases on and off Amazon, attributed to an ad view or click.
combinedPurchaseRate Metric
Rate of attributed purchase events on and off Amazon, relative to ad impressions.
combinedPurchases Metric
The total number of purchases, combining both on-Amazon and off-Amazon purchases.
combinedPurchasesClicks Metric
The total number of purchases (on-Amazon and off-Amazon) attributed to clicks.
combinedPurchasesViews Metric
The total number of purchases (on-Amazon and off-Amazon) attributed to views.
combinedROAS Metric
Return on advertising spend for products sold on and off Amazon, measured as ad-attributed sales per local currency unit of ad spend.
combinedUnitsSold Metric
Units of product sold on and off Amazon, attributed to an ad view or click.
contact Metric
The total number of contact events (e.g., reaching out to customer service) attributed to an ad.
contactCPA Metric
The average cost to acquire a Contact conversion.
contactCVR Metric
The number of Contact conversions relative to the number of ad impressions.
contactClicks Metric
The number of Contact conversions attributed to an ad click-through.
contactValueAverage Dimension
The average monetary value attributed to each 'contact' conversion event (e.g., form submission, call) driven by the campaign.
contactValueSum Metric
The total monetary value attributed to all 'contact' conversion events driven by the campaign.
contactViews Metric
The number of Contact conversions attributed to an ad impression.
conversionSourceAttributionType Dimension
Indicates whether the attribution method for a conversion source is owned by Amazon or a third party.
conversionSourceName Dimension
The name of the conversion source (e.g., Amazon or a third party).
conversionSourceOwner Dimension
Indicates whether the conversion source is Amazon or an Amazon partner.
conversionSourceScaled Dimension
Indicates whether the conversion data has been scaled from a smaller sample to represent a broader market measurement.
conversionType Dimension
The type or category of conversion event (e.g., purchase, add-to-cart, sign-up).
cost Metric
The total cost incurred for the campaign or ad activity.
country Dimension
The country where the ad was displayed.
creativeAdId Dimension
Unique identifier for the creative within the ad.
creativeID Dimension
Unique identifier for the creative asset.
creativeId Dimension
Unique identifier for the creative asset.
creativeLanguage Dimension
The language used in the advertisement's creative content.
creativeName Dimension
The name of the creative asset.
creativeSize Dimension
The dimensions or size of the creative asset.
creativeType Dimension
The type of creative used (e.g., image, video).
date Dimension
The specific date for which the data is reported.
deal Dimension
Information related to the private marketplace deal.
dealID Dimension
Unique identifier for the private marketplace deal.
dealId Metric
The unique identifier for a private deal or guaranteed deal package used for inventory targeting.
dealType Dimension
The classification of the advertising deal (e.g., programmatic guaranteed, private marketplace).
designatedMarketAreaCode Dimension
The code for the Designated Market Area (DMA) where the ad was displayed.
designatedMarketAreaName Dimension
The name of the Designated Market Area (DMA) where the ad was displayed.
detailPageViewBrandHalo Metric
The number of detail page views influenced by the campaign, including brand halo effects.
detailPageViewBrandHaloClicks Metric
The number of clicks influenced by the campaign that led to detail page views, including brand halo effects.
detailPageViewBrandHaloViews Metric
The number of views influenced by the campaign that led to detail page views, including brand halo effects.
detailPageViewClicks Metric
The number of clicks that led to a product detail page view.
detailPageViewRate Metric
The rate at which users view a detail page after an ad interaction.
detailPageViewViews Metric
The number of ad views that led to a product detail page view.
detailPageViews Metric
The total number of product detail page views.
device Dimension
The type of device used by the customer (e.g., desktop, mobile, tablet).
deviceName Dimension
The type or name of the device (e.g., mobile, desktop, tablet) on which the advertisement was displayed.
dmaCode Dimension
The unique code for a Designated Market Area (DMA), used for geographic targeting and reporting.
dmaName Dimension
The name of the Designated Market Area (DMA), used for geographic targeting and reporting.
downloadedVideoPlayRate Metric
The rate at which downloaded videos are played.
downloadedVideoPlays Metric
The number of times a downloaded video was played.
downloadedVideoPlaysClicks Metric
The number of clicks that resulted in a downloaded video play.
downloadedVideoPlaysViews Metric
The number of ad views that resulted in a downloaded video play.
eCPAddToCart Metric
The effective cost per add to cart.
eCPAddToList Metric
The effective cost per add to list.
eCPAddToWatchlist Metric
The effective cost per add to watchlist.
eCPAlexaSkillEnable Dimension
The effective cost-per-action for an Alexa Skill enablement, representing the average cost incurred to achieve one Alexa Skill enablement.
eCPAppStoreFirstOpens Dimension
The average cost to acquire a first-time mobile app open from an app store.
eCPAppStoreOpens Dimension
The effective cost per mobile app open.
eCPAudioAdCompletion Dimension
The average cost to acquire an audio ad completion.
eCPBrandSearch Metric
The effective cost per brand search.
eCPC Metric
The effective cost per click.
eCPDetailPageView Metric
The effective cost per detail page view.
eCPDownloadedVideoPlays Dimension
The effective cost per downloaded video play.
eCPFreeTrialSubscriptionSignup Dimension
The effective cost per free trial subscription signup.
eCPM Metric
The effective cost per mille (thousand impressions).
eCPP Metric
The effective cost per purchase.
eCPPaidSubscriptionSignup Dimension
The effective cost per paid subscription signup.
eCPPlayTrailer Dimension
The effective cost per trailer play.
eCPProductReviewPageVisit Metric
The effective cost per product review page visit.
eCPRental Dimension
The effective cost per rental.
eCPSkillInvocation Dimension
The effective cost-per-action for a Skill Invocation, representing the average cost incurred to achieve one invocation of an Alexa Skill.
eCPSubscribeAndSave Metric
The effective cost per Subscribe & Save enrollment.
eCPSubscriptionSignup Dimension
The average cost to acquire a Subscribe & Save subscription.
eCPVideoAdCompletion Metric
The effective cost per video ad completion.
eCPVideoDownload Dimension
The effective cost per video download.
eCPVideoStream Dimension
The effective cost per video stream.
eCPnewSubscribeAndSave Metric
The average cost to acquire a Subscribe & Save subscription.
eRPM Metric
The effective revenue per mille (thousand impressions).
entityId Dimension
Unique identifier for an entity within Amazon DSP, such as an account or advertiser.
environmentName Dimension
The environment (e.g., web or app) from which the bid request originated.
environmentType Dimension
The type of environment where the ad was shown (e.g., app, web).
event_name Dimension
The name of a specific event related to ad interaction or conversion.
events Metric
The total number of specific events recorded.
featuredASIN Dimension
The Amazon Standard Identification Number (ASIN) of a featured product.
featuredAsin Metric
The Amazon Standard Identification Number (ASIN) of a product that is prominently featured in the advertisement.
freeTrialSubscriptionSignupClicks Metric
The number of free trial subscriptions for sponsored products that occurred after a click on an ad.
freeTrialSubscriptionSignupRate Metric
The rate at which users sign up for free trial subscriptions after an ad interaction.
freeTrialSubscriptionSignupViews Metric
The number of free trial subscriptions for sponsored products that occurred after viewing an ad (attributed to ad impressions).
freeTrialSubscriptionSignups Metric
The number of sign-ups for free trial subscriptions, indicating user interest and initial engagement with an offering. This is often tracked as a conversion event.
frequencyAverage Metric
The average number of times an individual user was exposed to an advertisement.
grossClickThroughs Metric
The total number of clicks on an ad, without any filtering or invalidation.
grossImpressions Metric
The total number of times an ad was displayed, without any filtering or invalidation.
householdFrequencyAverage Metric
The average number of times an advertisement was delivered to a household.
householdReach Metric
The total number of unique households that were exposed to an advertisement.
impressionFrequencyAverage Metric
The average number of times an advertisement's impressions were delivered to a unique user.
impressions Metric
The total number of times an ad was displayed.
interactiveImpressions Metric
Impressions on interactive ad creatives.
intervalEnd Dimension
The end date of the reporting interval.
intervalStart Dimension
The start date of the reporting interval.
invalidClickThroughRate Metric
The rate of invalid click-throughs.
invalidClickThroughs Metric
The number of click-throughs identified as invalid by Amazon's traffic detection systems.
invalidImpressionRate Metric
The rate of invalid impressions.
invalidImpressions Metric
The number of impressions identified as invalid by Amazon's traffic detection systems.
kindleDetailPageViewClicks Metric
The number of Kindle product detail page view conversions attributed to ad click-throughs.
kindleDetailPageViewViews Metric
The number of Kindle product detail page view conversions attributed to ad impressions.
lead Metric
The total number of leads generated (e.g., form submissions, inquiries) attributed to an ad.
leadCPA Metric
The average cost to acquire a Lead conversion.
leadCVR Metric
The number of Lead conversions relative to the number of ad impressions.
leadClicks Metric
The number of Lead conversions attributed to an ad click-through.
leadValueAverage Dimension
The average monetary value attributed to each lead generated from advertising campaigns.
leadValueSum Metric
The total value of leads generated.
leadViews Metric
The number of Lead conversions attributed to an ad impression.
lineItemApprovalStatus Metric
The current status of an Amazon DSP line item within the approval workflow, indicating whether it is approved, pending review, or rejected. A line item is a component of an ad campaign that defines specific targeting, budget, and creative settings.
lineItemBudget Metric
The budget allocated to a specific line item.
lineItemBudgetCap Metric
The maximum budget allocated to a line item.
lineItemEndDate Dimension
The end date of the line item's activity.
lineItemExternalId Dimension
An external identifier for the line item.
lineItemId Dimension
Unique identifier for the line item.
lineItemLanguageTargeting Metric
The language used for targeting within a specific line item.
lineItemName Dimension
The name of the line item.
lineItemStartDate Dimension
The start date of the line item's activity.
lineItemStatus Metric
The current status of a line item within an advertising campaign (e.g., active, paused).
lineItemType Metric
The type or category of the line item.
managerAccountId Dimension
The unique identifier for a manager account, which is used to access reporting data for linked Amazon DSP advertiser accounts.
managerAccountName Dimension
The name of the manager account in Amazon Ads.
marketplace Dimension
The Amazon marketplace (e.g., amazon.com, amazon.co.uk) where the ads were displayed.
maxExpectedLatencyHours Metric
The maximum anticipated delay, expressed in hours, for the processing and availability of data within Amazon DSP reports. This field is a default metric included in DSP reports.
measurableImpressions Metric
The number of impressions that were measurable according to industry standards.
measurableRate Metric
The rate at which impressions were measurable.
mobileAppFirstStartCPA Dimension
The average cost to acquire a Mobile app first start conversion.
mobileAppFirstStartCVR Metric
The number of Mobile app first start conversions relative to the number of ad impressions.
mobileAppFirstStartClicks Metric
The number of clicks that resulted in the first start of a mobile application.
mobileAppFirstStartViews Metric
The number of ad views that resulted in the first start of a mobile application.
mobileAppFirstStarts Metric
The number of first-time starts of a mobile application.
newSubscribeAndSave Metric
The number of new Subscribe & Save enrollments.
newSubscribeAndSaveBrandHalo Metric
The number of new Subscribe & Save enrollments influenced by the campaign, including brand halo effects.
newSubscribeAndSaveBrandHaloClicks Metric
The number of clicks influenced by the campaign that resulted in new Subscribe & Save enrollments, including brand halo effects.
newSubscribeAndSaveBrandHaloViews Metric
The number of views influenced by the campaign that resulted in new Subscribe & Save enrollments, including brand halo effects.
newSubscribeAndSaveClicks Metric
The number of clicks that resulted in new Subscribe & Save enrollments.
newSubscribeAndSaveRate Metric
The rate at which new Subscribe & Save enrollments occur after an ad interaction.
newSubscribeAndSaveViews Metric
The number of ad views that resulted in new Subscribe & Save enrollments.
newToBrandDetailPageViewClicks Metric
The number of detail page view clicks by new-to-brand customers attributed to an ad.
newToBrandDetailPageViewRate Metric
The number of detail page view conversions for promoted products by new-to-brand customers relative to the number of ad impressions.
newToBrandDetailPageViewViews Metric
The number of detail page view impressions by new-to-brand customers attributed to an ad.
newToBrandDetailPageViews Metric
The number of product detail page views from customers identified as new-to-brand.
newToBrandECPDetailPageView Metric
The average cost to acquire a detail page view conversion for new-to-brand customers for promoted products.
newToBrandERPM Metric
The estimated revenue per mille (thousand impressions) from purchases attributed to new-to-brand customers.
newToBrandProductSales Metric
Total sales generated from purchases made by customers new to the brand within a defined lookback window.
newToBrandProductSales14d Metric
The sales generated from new-to-brand customers for featured products within a 14-day attribution window.
newToBrandPurchasePercentageBrandHalo Metric
The percentage of new-to-brand purchases influenced by the campaign, including brand halo effects.
newToBrandPurchaseRate Metric
The rate at which new-to-brand customers make a purchase after interacting with an ad.
newToBrandPurchases Metric
The total number of purchases made by customers new to the brand.
newToBrandPurchasesBrandHalo Metric
The number of new-to-brand purchases influenced by the campaign, including brand halo effects.
newToBrandPurchasesBrandHaloClicks Metric
The number of clicks from new-to-brand customers influenced by the campaign that resulted in purchases, including brand halo effects.
newToBrandPurchasesBrandHaloViews Metric
The number of views from new-to-brand customers influenced by the campaign that resulted in purchases, including brand halo effects.
newToBrandPurchasesClicks Metric
The number of purchases by new-to-brand customers attributed to clicks on an ad.
newToBrandPurchasesPercentage Metric
The percentage of total purchases that are new-to-brand.
newToBrandPurchasesViews Metric
The number of purchases by new-to-brand customers attributed to views of an ad.
newToBrandROAS Metric
The return on ad spend (ROAS) specifically from new-to-brand customer purchases.
newToBrandSalesBrandHalo Metric
Sales generated from customers new to the brand, attributed to the overall brand halo effect of the campaign.
newToBrandUnitsSold Metric
The number of units sold to customers new to the brand.
newToBrandUnitsSoldBrandHalo Metric
Units of brand halo products purchased by new-to-brand shoppers, attributed to an ad view or click.
offAmazonCPA Metric
Cost per acquisition (CPA) for conversions that occur off Amazon.
offAmazonCVR Metric
Conversion rate for off-Amazon events.
offAmazonClicks Metric
The number of clicks on ads that lead to off-Amazon destinations.
offAmazonConversions Metric
The total number of conversions that occurred off Amazon.
offAmazonECPP Metric
Effective Cost Per Purchase (ECPP) for products purchased off Amazon, indicating the cost efficiency of driving external purchases.
offAmazonERPM Metric
Effective (average) revenue for sales included in off-Amazon purchases generated per thousand impressions.
offAmazonProductSales Metric
Sales generated from products purchased on third-party sites, attributed to an ad view or click.
offAmazonPurchaseRate Metric
The rate of purchases occurring off Amazon after an ad interaction.
offAmazonPurchases Metric
The total number of purchases that occurred off Amazon.
offAmazonPurchasesClicks Metric
The number of off-Amazon purchases attributed to clicks.
offAmazonPurchasesViews Metric
The number of off-Amazon purchases attributed to views.
offAmazonROAS Metric
Return on advertising spend for products included in off-Amazon purchase events, measured as ad-attributed sales per local currency unit of ad spend.
offAmazonUnitsSold Metric
Units of product sold off Amazon, attributed to an ad view or click.
offAmazonViews Metric
Total number of views for advertised products or content occurring off Amazon properties.
omnichannelMetricsFee Metric
Fees associated with omnichannel advertising metrics.
onTargetImpressionCost Metric
The cost associated with delivering impressions to the target audience.
operatingSystem Dimension
The operating system used by the customer when viewing the ad.
operatingSystemName Dimension
The operating system used by customers to view the ad.
orderBudget Metric
The total budget allocated for the order.
orderCurrency Dimension
The currency in which the order budget and costs are reported.
orderEndDate Dimension
The end date of the advertising order.
orderExternalId Dimension
An external identifier for the advertising order.
orderId Dimension
A unique identifier for the advertising order.
orderName Dimension
The name of the advertising order.
orderStartDate Dimension
The start date of the advertising order.
other Metric
Metrics related to 'other' conversion events not explicitly defined.
otherCPA Metric
The average cost to acquire an 'Other' conversion, referring to general conversion events not specified by other metrics.
otherCVR Metric
The number of 'Other' conversions relative to the number of ad impressions, referring to general conversion events not specified by other metrics.
otherClicks Metric
The number of clicks attributed to 'other' conversion events.
otherViews Metric
The number of Other conversions attributed to an ad impression.
pageViewCPA Metric
The average cost to acquire a Page view conversion.
pageViewCVR Metric
The number of Page view conversions relative to the number of ad impressions.
pageViewClicks Metric
The number of clicks on an ad that resulted in a page view.
pageViewViews Metric
The number of Page view conversions attributed to an ad impression.
pageViews Metric
The total number of page views attributed to an ad.
paidSubscriptionSignupClicks Metric
The number of paid subscriptions for sponsored products that occurred after a click on an ad.
paidSubscriptionSignupRate Metric
The rate at which users sign up for paid subscriptions after an ad interaction.
paidSubscriptionSignupViews Metric
The number of paid subscriptions for sponsored products that occurred after viewing an ad (attributed to ad impressions).
paidSubscriptionSignups Metric
The number of sign-ups for paid subscriptions, reflecting successful conversions and revenue generation. This is often tracked as a conversion event.
parentASIN Dimension
The Amazon Standard Identification Number (ASIN) for the parent product, representing a product family.
parentAsin Metric
The Amazon Standard Identification Number (ASIN) of the parent product in a product family.
placement Dimension
The specific location or position where an advertisement was displayed within a website or app.
placementSize Dimension
The dimensions of the ad placement in pixels.
playTrailerRate Metric
The rate at which users play a video trailer after an ad interaction.
playTrailers Metric
The total number of times a video trailer was played.
playTrailersClicks Metric
The number of video trailer plays attributed to clicks.
playTrailersViews Metric
The number of video trailer plays attributed to views.
postalCode Dimension
The postal code associated with the ad impression location.
productCategory Dimension
The category to which a product belongs, used for filtering or grouping product-related data. Relevant for 'PRODUCTS' report type.
productGroup Dimension
A defined group of products, often used for organizing and targeting specific sets of products within campaigns. Relevant for 'PRODUCTS' report type.
productName Dimension
The commercial name of the product being advertised or analyzed. Relevant for 'PRODUCTS' report type.
productReviewPageViewBrandHalo Metric
The number of product review page views influenced by the campaign, including brand halo effects.
productReviewPageViewBrandHaloClicks Metric
The number of clicks influenced by the campaign that led to product review page views, including brand halo effects.
productReviewPageViewBrandHaloViews Metric
The number of views influenced by the campaign that led to product review page views, including brand halo effects.
productReviewPageVisitRate Metric
The rate at which users visit a product review page after an ad interaction.
productReviewPageVisits Metric
The total number of visits to a product review page.
productReviewPageVisitsClicks Metric
The number of product review page visits attributed to clicks.
productReviewPageVisitsViews Metric
The number of product review page visits attributed to views.
productSubCategory Metric
A more specific classification within a broader product category, used for detailed product analysis. Relevant for 'PRODUCTS' report type.
proposalId Dimension
The identifier for the advertising proposal.
purchaseRate Metric
The rate at which users make a purchase after interacting with an ad.
purchases Metric
The total number of purchases attributed to an ad.
purchasesBrandHalo Metric
The number of purchases influenced by the campaign, including brand halo effects.
purchasesBrandHaloClicks Metric
The number of clicks influenced by the campaign that resulted in purchases, including brand halo effects.
purchasesBrandHaloViews Metric
The number of views influenced by the campaign that resulted in purchases, including brand halo effects.
purchasesClicks Metric
The number of purchases attributed to clicks on an ad.
purchasesViews Metric
The number of purchases attributed to views of an ad.
reach Metric
The number of unique users who were exposed to the ad.
region Dimension
The geographic region associated with the ad impression.
rentalRate Metric
The rate at which users rent content after interacting with an ad.
rentals Metric
The total number of content rentals attributed to an ad.
rentalsClicks Metric
The number of content rentals attributed to clicks on an ad.
rentalsViews Metric
The number of content rentals attributed to views of an ad.
reportDate Dimension
The date for which the report data is aggregated.
reportGranularity Dimension
The level of detail at which report data is aggregated (e.g., daily or summary).
sales Metric
The total sales generated from products attributed to an ad.
salesBrandHalo Metric
Sales influenced by the campaign, including brand halo effects (sales of products related to the advertised brand, not just the advertised product).
salesClicks Metric
Total sales generated from ad clicks, including both on-Amazon and off-Amazon sales.
salesPromoted Metric
The total sales generated by the promoted campaigns or products within the reporting period. This metric represents the revenue attributed to advertising efforts on the Amazon DSP, collected as part of report columns.
salesPromotedClicks Metric
The total number of purchases (on-Amazon and off-Amazon) attributed to clicks on promoted products.
search Metric
The number of searches performed on Amazon after an ad interaction.
searchCPA Metric
The average cost to acquire a Search conversion.
searchCVR Metric
The number of Search conversions relative to the number of ad impressions.
searchClicks Metric
The number of searches on Amazon attributed to clicks on an ad.
searchViews Metric
The number of searches on Amazon attributed to views of an ad.
segment Dimension
An audience segment targeted by the ad.
segmentClassCode Dimension
A classification code for the audience segment.
segmentId Metric
A unique identifier for the audience segment.
segmentMarketplaceId Metric
Identifier for the marketplace associated with an audience segment.
segmentName Metric
The name of the audience segment.
segmentSource Metric
The source of the audience segment data.
segmentType Metric
The type of audience segment used for targeting.
signUp Metric
The total number of sign-ups attributed to an ad.
signUpCPA Metric
Cost per acquisition (CPA) for sign-ups.
signUpCVR Metric
Conversion rate for sign-ups.
signUpClicks Metric
The number of sign-ups attributed to clicks on an ad.
signUpViews Metric
The number of sign-ups attributed to views of an ad.
site Dimension
The website or application where the advertisement was displayed.
siteName Dimension
The name of the website or app where the ad was displayed.
spend Metric
The total cost incurred for the advertising activities.
subscribe Metric
The total number of subscriptions attributed to an ad.
subscribeCPA Metric
Cost per acquisition (CPA) for subscriptions.
subscribeCVR Metric
Conversion rate for subscriptions.
subscribeClicks Metric
The number of subscriptions attributed to clicks on an ad.
subscribeViews Metric
The number of subscriptions attributed to views of an ad.
subscriptionSignupClicks Metric
The number of new Subscribe & Save subscriptions attributed to ad click-throughs.
subscriptionSignupRate Metric
The number of Subscribe & Save subscriptions relative to the number of ad impressions.
subscriptionSignupViews Metric
The number of new Subscribe & Save subscriptions attributed to ad impressions.
subscriptionSignups Metric
The total number of subscriptions attributed to an ad.
supplyCost Metric
The cost associated with the ad inventory (supply) for displaying ads.
supplySource Dimension
The origin of the advertising inventory, such as a specific publisher, exchange, or Amazon-owned property.
supplySourceName Dimension
The name of the supply source (publisher or exchange) where the ad was displayed.
targetDemographic Metric
The demographic segment targeted by the advertising campaign.
targetingMethod Dimension
The method used to target audiences in the ad campaign (e.g., demographic, interest-based).
totalAddToCart Metric
The total number of times products were added to a shopping cart across all campaigns/line items.
totalAddToCartClicks Metric
The total number of add-to-cart events attributed to clicks.
totalAddToCartRate Metric
The total rate at which products were added to a shopping cart.
totalAddToCartViews Metric
The total number of add-to-cart events attributed to views.
totalAddToList Metric
The total number of times products were added to a wishlist or other list.
totalAddToListClicks Metric
The total number of add-to-list events attributed to clicks.
totalAddToListRate Metric
The total rate at which products were added to a list.
totalAddToListViews Metric
The total number of add-to-list events attributed to views.
totalCost Metric
The total cost incurred for the advertising activities.
totalDetailPageView Metric
The total number of product detail page views.
totalDetailPageViewClicks Metric
The total number of detail page views attributed to clicks.
totalDetailPageViewRate Metric
The total rate of product detail page views.
totalDetailPageViewViews Metric
The total number of detail page views attributed to views.
totalECPAddToCart Metric
Total Effective Cost Per Add to Cart, representing the cost efficiency of actions leading to products being added to shopping carts.
totalECPAddToList Metric
Total Effective Cost Per Add to List, representing the cost efficiency of actions leading to products being added to wish lists or other saved lists.
totalECPDetailPageView Metric
Total Effective Cost Per Detail Page View, indicating the cost efficiency of driving users to product detail pages.
totalECPP Metric
Total Effective Cost Per Purchase (ECPP), representing the overall cost efficiency of driving purchases.
totalECPProductReviewPageVisit Metric
Total Effective Cost Per Product Review Page Visit, measuring the cost efficiency of driving users to product review pages.
totalECPSubscribeAndSave Metric
Total Effective Cost Per Subscribe & Save, indicating the cost efficiency of driving Subscribe & Save subscriptions.
totalERPM Metric
The total estimated revenue per mille (thousand impressions).
totalFee Metric
The total amount of fees incurred for advertising activities.
totalNewToBrandDPVClicks Metric
The total number of detail page view clicks by new-to-brand customers (including promoted and brand halo products) attributed to an ad.
totalNewToBrandDPVRate Metric
The total rate of product detail page views by new-to-brand customers.
totalNewToBrandDPVViews Metric
The total number of detail page view impressions by new-to-brand customers (including promoted and brand halo products) attributed to an ad.
totalNewToBrandDPVs Metric
The total number of detail page views by new-to-brand customers.
totalNewToBrandECPDetailPageView Metric
The average cost to acquire a total new-to-brand detail page view conversion.
totalNewToBrandECPP Metric
Total Effective Cost Per Purchase (ECPP) for new-to-brand customers, representing the cost efficiency of acquiring new customers.
totalNewToBrandERPM Metric
The total estimated revenue per mille (thousand impressions) from new-to-brand customers.
totalNewToBrandProductSales14d Metric
The total sales generated from new-to-brand customers for all featured products within a 14-day attribution window.
totalNewToBrandPurchaseRate Metric
The total rate of purchases by new-to-brand customers.
totalNewToBrandPurchases Metric
The total number of purchases by new-to-brand customers.
totalNewToBrandPurchasesClicks Metric
The total number of new-to-brand purchases attributed to clicks.
totalNewToBrandPurchasesPercentage Metric
The total percentage of purchases that are new-to-brand.
totalNewToBrandPurchasesViews Metric
The total number of new-to-brand purchases attributed to views.
totalNewToBrandROAS Metric
The total return on ad spend (ROAS) from new-to-brand customer purchases.
totalNewToBrandSales Metric
The total sales generated from purchases made by customers new to the brand.
totalNewToBrandUnitsSold Metric
The total number of units sold to customers new to the brand.
totalProductReviewPageVisitRate Metric
The total rate at which users visit a product review page.
totalProductReviewPageVisits Metric
The total number of visits to product review pages.
totalProductReviewPageVisitsClicks Metric
The total number of product review page visits attributed to clicks.
totalProductReviewPageVisitsViews Metric
The total number of product review page visits attributed to views.
totalPurchaseRate Metric
The total rate at which users make a purchase after interacting with an ad.
totalPurchases Metric
The total number of purchases attributed to an ad.
totalPurchases14d Metric
The total number of purchases attributed to the ad campaign within a 14-day attribution window.
totalPurchasesClicks Metric
The total number of purchases attributed to clicks on an ad.
totalPurchasesClicks14d Metric
The total number of clicks that resulted in a purchase within a 14-day attribution window.
totalPurchasesViews Metric
The total number of purchases attributed to views of an ad.
totalPurchasesViews14d Metric
The total number of views that led to a purchase within a 14-day attribution window.
totalROAS Metric
The total return on ad spend (ROAS) across all sales.
totalSales Metric
The total sales generated from products attributed to an ad.
totalSubscribeAndSave Metric
The total number of Subscribe & Save enrollments.
totalSubscribeAndSaveClicks Metric
The total number of Subscribe & Save enrollments attributed to clicks.
totalSubscribeAndSaveRate Metric
The total rate of Subscribe & Save enrollments.
totalSubscribeAndSaveViews Metric
The total number of Subscribe & Save enrollments attributed to views.
totalUnitsSold Metric
The total number of units sold attributed to an ad.
unitsSold Metric
The number of units sold attributed to an ad.
unitsSoldBrandHalo Metric
The total quantity of brand halo products purchased by customers on Amazon after delivering an ad.
unitsSoldClicks Metric
The number of clicks that led to the sale of units within a campaign.
unitsSoldPromotedClicks Metric
The quantity of promoted products sold, attributed to ad click-throughs.
videoAdClicks Metric
The total number of clicks on a video ad.
videoAdComplete Metric
The number of times a video ad was played to 100% completion.
videoAdCompletionRate Metric
The rate at which video ads are played to 100% completion.
videoAdCreativeViews Metric
The number of times a video ad creative was viewed.
videoAdEndStateClicks Metric
Number of clicks that occur at the end state of a video advertisement, corresponding to 'Video end click-through conversions'.
videoAdFirstQuartile Metric
The number of times a video ad played to at least 25% completion.
videoAdImpressions Metric
The total number of impressions for a video ad.
videoAdMidpoint Metric
The number of times a video ad played to at least 50% completion.
videoAdMute Metric
The number of times a video ad was muted.
videoAdPause Metric
The number of times a video ad was paused.
videoAdReplays Metric
The number of times a video ad was replayed.
videoAdResume Metric
The number of times a video ad was resumed after being paused.
videoAdSkipBacks Metric
The number of times a user skipped backward in a video ad.
videoAdSkipForwards Metric
The number of times a user skipped forward in a video ad.
videoAdStart Metric
The number of times a video ad was started.
videoAdThirdQuartile Metric
The number of times a video ad played to at least 75% completion.
videoAdUnmute Metric
The number of times a video ad was unmuted.
videoComplete Metric
The number of times a video advertisement was played to 100% completion.
videoDownloadRate Metric
The rate at which videos are downloaded after an ad interaction.
videoDownloads Metric
The total number of video downloads attributed to an ad.
videoDownloadsClicks Metric
The number of video downloads attributed to clicks.
videoDownloadsViews Metric
The number of video downloads attributed to views.
videoFirstQuartile Metric
The number of times a video advertisement was played to at least 25% of its total length.
videoMidpoint Metric
The number of times a video advertisement was played to at least 50% of its total length.
videoStreams Metric
The total number of video streams attributed to an ad.
videoStreamsClicks Metric
The number of video streams attributed to clicks.
videoStreamsRate Metric
The rate at which videos are streamed after an ad interaction.
videoStreamsViews Metric
The number of video streams attributed to views.
videoThirdQuartile Metric
The number of times a video advertisement was played to at least 75% of its total length.
viewabilityRate Metric
The percentage of ad impressions that were considered viewable according to industry standards.
viewableImpressions Metric
The total number of ad impressions that were considered viewable.