Amazon DSP: Most-used fields#
The table below gives information about most-used fields that you can import from Amazon DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Advertiser |
Advertiser |
The name of the advertiser associated with the campaign. |
dimension |
Advertiser country |
Advertiser country |
The country where the advertiser is based. |
dimension |
Audience |
Audience |
The name of the audience segment targeted or reached by the campaign. |
dimension |
CTR |
CTR |
The ratio of users who click on a specific link to the total number of users who view a page, email, or advertisement. |
metric |
Campaign ID |
Campaign ID |
Unique identifier for the advertising campaign. |
dimension |
Category |
Category |
A dimension representing the product category or service category relevant to the advertisement. |
dimension |
Channel |
Channel |
The type of inventory or environment where the campaign ran, such as real-time bidding exchanges or Amazon-owned sites. |
dimension |
Combined product sales EUR |
Combined product sales EUR |
Sales (in Euros) for purchases on and off Amazon, attributed to an ad view or click. |
metric |
Combined product sales GBP |
Combined product sales GBP |
Sales (in British Pounds) for purchases on and off Amazon, attributed to an ad view or click. |
metric |
Combined product sales USD |
Combined product sales USD |
Sales (in US Dollars) for purchases on and off Amazon, attributed to an ad view or click. |
metric |
Country Code |
Country Code |
The country code where the ad was viewed. |
dimension |
Country Name |
Country Name |
The country name where the ad was viewed. |
dimension |
Creative Length Size |
Creative Length Size |
dimension |
|
Inventory Source |
Inventory Source |
The source of the ad inventory (e.g., real-time bidding exchanges or Amazon-owned sites). |
dimension |
New-to-brand product sales AUD |
New-to-brand product sales AUD |
The sales generated from new-to-brand customers for featured products, denominated in Australian Dollars (AUD). |
metric |
New-to-brand product sales GBP |
New-to-brand product sales GBP |
The total sales (in British Pounds) of promoted products purchased for the first time over a one-year lookback window by customers on Amazon. |
metric |
NewToBrandECPP |
NewToBrandECPP |
The effective cost per purchase for new-to-brand customers. |
metric |
Platform |
Platform |
The type of device or environment (e.g., web or app) where the ad was displayed. |
dimension |
Product ID |
Product ID |
The unique identifier for a product. |
dimension |
ROAS |
ROAS |
Return on Ad Spend (ROAS), measuring the revenue generated for every dollar spent on advertising. |
metric |
ROAS14d |
ROAS14d |
The revenue generated for every dollar spent on advertising, calculated within a 14-day attribution window. |
metric |
Sales AUD |
Sales AUD |
The total sales (in Australian Dollars) of promoted ASINs purchased by customers on Amazon after delivering an ad. |
metric |
Sales BRL |
Sales BRL |
The sales value generated, denominated in Brazilian Real (BRL). |
metric |
Sales CAD |
Sales CAD |
Total sales (in Canadian Dollars) of promoted ASINs purchased by customers on Amazon after delivering an ad. |
metric |
Sales GBP |
Sales GBP |
The sales value generated, denominated in Great British Pounds (GBP). |
metric |
Sales JPY |
Sales JPY |
The total sales (in Japanese Yen) of promoted ASINs purchased by customers on Amazon after delivering an ad. |
metric |
Sub-category |
Sub-category |
The sub-category of a product or content. |
dimension |
Targeting |
Targeting |
The targeting settings applied to the campaign, such as audience segments or content categories. |
dimension |
Total new-to-brand product sales AUD |
Total new-to-brand product sales AUD |
The total sales generated from new-to-brand customers for all featured products, denominated in Australian Dollars (AUD). |
metric |
Total new-to-brand product sales CAD |
Total new-to-brand product sales CAD |
The total sales (in Canadian Dollars) of promoted and brand halo products purchased for the first time over a one-year lookback window by customers on Amazon. |
metric |
Total new-to-brand product sales GBP |
Total new-to-brand product sales GBP |
The total sales (in British Pounds) of promoted and brand halo products purchased for the first time over a one-year lookback window by customers on Amazon. |
metric |
Total new-to-brand product sales JPY |
Total new-to-brand product sales JPY |
The total sales (in Japanese Yen) of promoted and brand halo products purchased for the first time over a one-year lookback window by customers on Amazon. |
metric |
Total sales AUD |
Total sales AUD |
The total sales (in Australian Dollars) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad. |
metric |
Total sales BRL |
Total sales BRL |
The total sales (in Brazilian Reals) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad. |
metric |
Total sales CAD |
Total sales CAD |
The total sales (in Canadian Dollars) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad. |
metric |
Total sales GBP |
Total sales GBP |
The total sales value generated, denominated in Great British Pounds (GBP). |
metric |
Total sales JPY |
Total sales JPY |
The total sales (in Japanese Yen) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad. |
metric |
Year Month |
Year Month |
The year and month for which the data is aggregated. |
metric |
account_id |
account_id |
A dimension identifying the unique ID of the Amazon DSP advertiser account. |
dimension |
account_name |
account_name |
The name associated with the advertising account. |
dimension |
ad_invalid_impressions |
ad_invalid_impressions |
The number of impressions for a specific ad that were identified as invalid by a traffic quality filter. |
metric |
ad_invalid_spend |
ad_invalid_spend |
The advertising spend associated with invalid impressions or clicks for a specific ad. |
metric |
ad_name |
ad_name |
The name of the individual ad creative. |
dimension |
ad_product |
ad_product |
The Amazon Advertising product used, such as Demand-Side Platform (DEMAND_SIDE_PLATFORM). |
dimension |
ad_serving |
ad_serving |
The status or method of ad serving. |
dimension |
ad_status |
ad_status |
dimension |
|
ad_valid_impressions |
ad_valid_impressions |
The number of valid impressions for a specific ad after traffic quality filtering. |
metric |
ad_valid_spend |
ad_valid_spend |
The advertising spend associated with valid impressions or clicks for a specific ad. |
metric |
addToCart |
addToCart |
The number of times a product was added to a shopping cart. |
metric |
addToCartBrandHalo |
addToCartBrandHalo |
The number of add-to-cart events influenced by the campaign, including brand halo effects (products related to the advertised brand). |
metric |
addToCartBrandHaloClicks |
addToCartBrandHaloClicks |
The number of clicks influenced by the campaign that resulted in add-to-cart events, including brand halo effects. |
metric |
addToCartBrandHaloViews |
addToCartBrandHaloViews |
The number of views influenced by the campaign that resulted in add-to-cart events, including brand halo effects. |
metric |
addToCartClicks |
addToCartClicks |
The number of clicks that resulted in a product being added to a shopping cart. |
metric |
addToCartRate |
addToCartRate |
The rate at which products are added to a shopping cart after an ad interaction. |
metric |
addToCartViews |
addToCartViews |
The number of ad views that resulted in a product being added to a shopping cart. |
metric |
addToList |
addToList |
The number of times a product was added to a wishlist or other list. |
metric |
addToListBrandHalo |
addToListBrandHalo |
The number of ‘add to list’ events influenced by the campaign, including brand halo effects. |
metric |
addToListBrandHaloClicks |
addToListBrandHaloClicks |
The number of clicks influenced by the campaign that resulted in ‘add to list’ events, including brand halo effects. |
metric |
addToListBrandHaloViews |
addToListBrandHaloViews |
The number of views influenced by the campaign that resulted in ‘add to list’ events, including brand halo effects. |
metric |
addToListClicks |
addToListClicks |
The number of clicks that resulted in a product being added to a list. |
metric |
addToListRate |
addToListRate |
The rate at which products are added to a list after an ad interaction. |
metric |
addToListViews |
addToListViews |
The number of ad views that resulted in a product being added to a list. |
metric |
addToShoppingCart |
addToShoppingCart |
The number of times a product was added to a shopping cart. |
metric |
addToShoppingCartCPA |
addToShoppingCartCPA |
The cost per action for products added to the shopping cart. |
metric |
addToShoppingCartCVR |
addToShoppingCartCVR |
The conversion rate for products added to the shopping cart. |
metric |
addToShoppingCartClicks |
addToShoppingCartClicks |
The number of clicks that resulted in a product being added to a shopping cart. |
metric |
addToShoppingCartViews |
addToShoppingCartViews |
The number of ad views that resulted in a product being added to a shopping cart. |
metric |
addToWatchlist |
addToWatchlist |
The number of times an item was added to a watchlist. |
metric |
addToWatchlist14d |
addToWatchlist14d |
The number of times a product was added to a user’s watchlist within a 14-day attribution window. |
metric |
addToWatchlistCPA14d |
addToWatchlistCPA14d |
The average cost incurred to get a user to add a product to their watchlist, calculated within a 14-day attribution window. |
dimension |
addToWatchlistCVR14d |
addToWatchlistCVR14d |
The rate at which users who viewed or clicked an ad added a product to their watchlist, calculated within a 14-day attribution window. |
metric |
addToWatchlistClicks |
addToWatchlistClicks |
The number of clicks that resulted in an item being added to a watchlist. |
metric |
addToWatchlistClicks14d |
addToWatchlistClicks14d |
The number of clicks that resulted in a product being added to a user’s watchlist within a 14-day attribution window. |
metric |
addToWatchlistRate |
addToWatchlistRate |
The rate at which items are added to a watchlist after an ad interaction. |
metric |
addToWatchlistViews |
addToWatchlistViews |
The number of ad views that resulted in an item being added to a watchlist. |
metric |
addToWatchlistViews14d |
addToWatchlistViews14d |
The number of views that resulted in a product being added to a user’s watchlist within a 14-day attribution window. |
metric |
addedToShoppingCart14d |
addedToShoppingCart14d |
The number of times a product was added to a user’s shopping cart within a 14-day attribution window. |
metric |
addedToShoppingCartCPA14d |
addedToShoppingCartCPA14d |
The average cost incurred to get a user to add a product to their shopping cart, calculated within a 14-day attribution window. |
dimension |
addedToShoppingCartCVR14d |
addedToShoppingCartCVR14d |
The rate at which users who viewed or clicked an ad added a product to their shopping cart, calculated within a 14-day attribution window. |
metric |
addedToShoppingCartClicks14d |
addedToShoppingCartClicks14d |
The number of clicks that resulted in a product being added to a user’s shopping cart within a 14-day attribution window. |
metric |
addedToShoppingCartViews14d |
addedToShoppingCartViews14d |
The number of views that resulted in a product being added to a user’s shopping cart within a 14-day attribution window. |
metric |
ads_compliant |
ads_compliant |
The count of advertisements that are compliant with Amazon’s advertising policies. |
metric |
ads_count |
ads_count |
The total number of advertisements. |
metric |
ads_non_compliant |
ads_non_compliant |
The count of advertisements that are not compliant with Amazon’s advertising policies. |
metric |
adset_invalid_impressions |
adset_invalid_impressions |
The number of impressions for a specific ad set that were identified as invalid by a traffic quality filter. |
metric |
adset_invalid_spend |
adset_invalid_spend |
The advertising spend associated with invalid impressions or clicks for a specific ad set. |
metric |
adset_name |
adset_name |
dimension |
|
adset_status |
adset_status |
dimension |
|
adset_valid_impressions |
adset_valid_impressions |
The number of valid impressions for a specific ad set after traffic quality filtering. |
metric |
adset_valid_spend |
adset_valid_spend |
The advertising spend associated with valid impressions or clicks for a specific ad set. |
metric |
advertiser |
advertiser |
A dimension representing the advertiser name associated with the campaigns. |
dimension |
advertiserCountry |
advertiserCountry |
The country where the advertiser is located. |
dimension |
advertiserId |
advertiserId |
Unique identifier for the advertiser. |
dimension |
advertiserName |
advertiserName |
The name of the advertiser. |
dimension |
advertiserTimezone |
advertiserTimezone |
The timezone of the advertiser’s account. |
metric |
advertiser_id |
advertiser_id |
A unique identifier assigned to an advertiser. |
dimension |
agencyFee |
agencyFee |
Fees charged by the agency managing the advertising campaigns. |
metric |
agency_account_id |
agency_account_id |
The identifier for the agency account managing the campaigns. |
dimension |
amazonAudienceFee |
amazonAudienceFee |
The fee associated with targeting specific Amazon audiences in advertising campaigns. |
metric |
amazonDSPAudienceFee |
amazonDSPAudienceFee |
Fees related to using audience segments within Amazon DSP. |
metric |
amazonDSPConsoleFee |
amazonDSPConsoleFee |
Fees associated with using the Amazon DSP console. |
metric |
amazonPlatformFee |
amazonPlatformFee |
The fee charged by the Amazon platform for running advertising campaigns. |
metric |
amazonStandardId |
amazonStandardId |
Amazon Standard Identification Number (ASIN) for products. |
dimension |
appStoreFirstOpens |
appStoreFirstOpens |
The number of first-time mobile app opens attributed to an ad view or click. |
metric |
appStoreOpens |
appStoreOpens |
The number of mobile app opens attributed to an ad view or click. |
metric |
application |
application |
Metrics related to application-specific events or conversions. |
metric |
application14d |
application14d |
metric |
|
applicationCPA |
applicationCPA |
The cost per action for application-related events. |
metric |
applicationCPA14d |
applicationCPA14d |
dimension |
|
applicationCVR |
applicationCVR |
The conversion rate for application-related events. |
metric |
applicationCVR14d |
applicationCVR14d |
metric |
|
applicationClicks |
applicationClicks |
The number of clicks that resulted in an application-related event. |
metric |
applicationClicks14d |
applicationClicks14d |
metric |
|
applicationViews |
applicationViews |
The number of ad views that resulted in an application-related event. |
metric |
applicationViews14d |
applicationViews14d |
metric |
|
asin |
asin |
The Amazon Standard Identification Number (ASIN) which uniquely identifies a product in the Amazon catalog. |
dimension |
asinConversionType |
asinConversionType |
The type of conversion attributed to an ASIN. |
dimension |
atc14d |
atc14d |
The number of times a product was added to a shopping cart within a 14-day attribution window. |
metric |
atcClicks14d |
atcClicks14d |
The number of clicks that resulted in an add-to-cart action within a 14-day attribution window. |
metric |
atcViews14d |
atcViews14d |
The number of views that resulted in an add-to-cart action within a 14-day attribution window. |
metric |
atcr14d |
atcr14d |
The rate at which users added products to their shopping cart within a 14-day attribution window. |
metric |
atlr14d |
atlr14d |
The rate at which users added products to a list (e.g., watchlist) within a 14-day attribution window. |
metric |
audience_data_source |
audience_data_source |
dimension |
|
audience_data_source_type |
audience_data_source_type |
dimension |
|
audioAdCompanionBannerClicks |
audioAdCompanionBannerClicks |
metric |
|
audioAdCompanionBannerViews |
audioAdCompanionBannerViews |
metric |
|
audioAdCompletions |
audioAdCompletions |
The number of times an audio advertisement was played to 100% completion. |
metric |
audioAdFirstQuartile |
audioAdFirstQuartile |
The number of times an audio advertisement was played to at least 25% of its total length. |
metric |
audioAdMidpoint |
audioAdMidpoint |
The number of times an audio advertisement was played to at least 50% of its total length. |
metric |
audioAdMute |
audioAdMute |
metric |
|
audioAdPause |
audioAdPause |
metric |
|
audioAdProgression |
audioAdProgression |
metric |
|
audioAdResume |
audioAdResume |
metric |
|
audioAdRewind |
audioAdRewind |
metric |
|
audioAdSkip |
audioAdSkip |
metric |
|
audioAdStart |
audioAdStart |
The number of times an audio advertisement began playing. |
metric |
audioAdThirdQuartile |
audioAdThirdQuartile |
The number of times an audio advertisement was played to at least 75% of its total length. |
metric |
audioAdUnmute |
audioAdUnmute |
metric |
|
audioAdViews |
audioAdViews |
The number of times an audio advertisement was viewed or played. |
metric |
biddable_programmatic_spend |
biddable_programmatic_spend |
The total amount of money spent on biddable programmatic media supply. |
metric |
biddable_programmatic_spend_chf |
biddable_programmatic_spend_chf |
metric |
|
biddable_programmatic_spend_eur |
biddable_programmatic_spend_eur |
metric |
|
biddable_programmatic_spend_usd |
biddable_programmatic_spend_usd |
metric |
|
brand |
brand |
A dimension identifying the brand associated with the advertising campaign or product. |
dimension |
brandName |
brandName |
The name of the brand associated with the product or campaign. |
metric |
brandSearch14d |
brandSearch14d |
metric |
|
brandSearchCPA14d |
brandSearchCPA14d |
dimension |
|
brandSearchClicks14d |
brandSearchClicks14d |
metric |
|
brandSearchRate |
brandSearchRate |
The rate at which brand-related searches occur after an ad interaction. |
metric |
brandSearchRate14d |
brandSearchRate14d |
metric |
|
brandSearchViews14d |
brandSearchViews14d |
metric |
|
brandSearches |
brandSearches |
The number of searches for the brand following an ad interaction. |
metric |
brandSearchesClicks |
brandSearchesClicks |
The number of clicks that led to brand-related searches. |
metric |
brandSearchesViews |
brandSearchesViews |
The number of ad views that led to brand-related searches. |
metric |
brandStoreEngagement1 |
brandStoreEngagement1 |
The number of Brand Store engagement 1 pixel conversions. |
dimension |
brand_account_id |
brand_account_id |
The identifier for the brand account associated with the campaigns. |
dimension |
browser |
browser |
The web browser used by customers to view the ad. |
dimension |
browserName |
browserName |
The web browser used by customers to view the ad. |
metric |
browserVersion |
browserVersion |
The specific version of the web browser used by customers to view the ad. |
metric |
buy_type |
buy_type |
The purchasing model for the advertising, such as programmatic or direct. |
dimension |
buying_platform |
buying_platform |
The platform used for purchasing ad inventory. |
dimension |
campaign_goal |
campaign_goal |
The primary objective of the advertising campaign, e.g., brand awareness, conversions. |
dimension |
campaign_invalid_impressions |
campaign_invalid_impressions |
The number of impressions for a specific campaign that were identified as invalid by a traffic quality filter. |
metric |
campaign_invalid_spend |
campaign_invalid_spend |
The advertising spend associated with invalid impressions or clicks for a specific campaign. |
metric |
campaign_name |
campaign_name |
The name of the advertising campaign. |
dimension |
campaign_objective |
campaign_objective |
The primary goal of the advertising campaign (e.g., brand awareness, lead generation, sales). |
dimension |
campaign_status |
campaign_status |
dimension |
|
campaign_type |
campaign_type |
The classification or type of the advertising campaign. |
dimension |
campaign_valid_impressions |
campaign_valid_impressions |
The number of valid impressions for a specific campaign after traffic quality filtering. |
metric |
campaign_valid_spend |
campaign_valid_spend |
The advertising spend associated with valid impressions or clicks for a specific campaign. |
metric |
campaigns_compliant |
campaigns_compliant |
The count of campaigns that are compliant with Amazon’s advertising policies. |
metric |
campaigns_count |
campaigns_count |
The total number of campaigns. |
metric |
campaigns_non_compliant |
campaigns_non_compliant |
The count of campaigns that are not compliant with Amazon’s advertising policies. |
metric |
category |
category |
A dimension representing the product category or service category relevant to the advertisement. |
dimension |
category_account_id |
category_account_id |
The identifier for the account category. |
dimension |
channel |
channel |
The type of inventory or environment where the campaign ran. |
dimension |
channel_name |
channel_name |
The name of the channel where the advertisement was displayed. |
dimension |
checkout |
checkout |
The total number of checkout completions attributed to an ad. |
dimension |
checkoutCPA |
checkoutCPA |
The average cost to acquire a Checkout conversion. |
metric |
checkoutCVR |
checkoutCVR |
The number of Checkout conversions relative to the number of ad impressions. |
metric |
checkoutClicks |
checkoutClicks |
The number of Checkout conversions attributed to an ad click-through. |
metric |
checkoutViews |
checkoutViews |
The number of Checkout conversions attributed to an ad impression. |
metric |
city |
city |
The city where the ad was displayed. |
dimension |
clickThroughRate |
clickThroughRate |
The percentage of impressions that resulted in a click (CTR). |
metric |
clickThroughs |
clickThroughs |
The total number of times users clicked on an advertisement and were directed to a landing page or destination. |
dimension |
clicks |
clicks |
The total number of clicks on the advertisement. |
metric |
clickthroughs |
clickthroughs |
A click on an ad that directs the user to a destination outside of the creative. |
dimension |
combinedECPP |
combinedECPP |
The combined effective cost per purchase across multiple product lines or campaigns. |
metric |
combinedERPM |
combinedERPM |
Effective (average) revenue for sales on and off Amazon generated per thousand impressions. |
metric |
combinedProductSales |
combinedProductSales |
metric |
|
combinedPurchaseRate |
combinedPurchaseRate |
Rate of attributed purchase events on and off Amazon, relative to ad impressions. |
metric |
combinedPurchases |
combinedPurchases |
The total number of purchases, combining both on-Amazon and off-Amazon purchases. |
metric |
combinedPurchasesClicks |
combinedPurchasesClicks |
The total number of purchases (on-Amazon and off-Amazon) attributed to clicks. |
metric |
combinedPurchasesViews |
combinedPurchasesViews |
The total number of purchases (on-Amazon and off-Amazon) attributed to views. |
metric |
combinedROAS |
combinedROAS |
Return on advertising spend for products sold on and off Amazon, measured as ad-attributed sales per local currency unit of ad spend. |
metric |
combinedUnitsSold |
combinedUnitsSold |
Units of product sold on and off Amazon, attributed to an ad view or click. |
metric |
contact |
contact |
The total number of contact events (e.g., reaching out to customer service) attributed to an ad. |
metric |
contactCPA |
contactCPA |
The average cost to acquire a Contact conversion. |
metric |
contactCVR |
contactCVR |
The number of Contact conversions relative to the number of ad impressions. |
metric |
contactClicks |
contactClicks |
The number of Contact conversions attributed to an ad click-through. |
metric |
contactViews |
contactViews |
The number of Contact conversions attributed to an ad impression. |
metric |
conversionSourceAttributionType |
conversionSourceAttributionType |
Indicates whether the attribution method for a conversion source is owned by Amazon or a third party. |
dimension |
conversionSourceName |
conversionSourceName |
The name of the conversion source (e.g., Amazon or a third party). |
dimension |
conversionSourceOwner |
conversionSourceOwner |
Indicates whether the conversion source is Amazon or an Amazon partner. |
dimension |
conversionSourceScaled |
conversionSourceScaled |
Indicates whether the conversion data has been scaled from a smaller sample to represent a broader market measurement. |
dimension |
conversionType |
conversionType |
The type or category of conversion event (e.g., purchase, add-to-cart, sign-up). |
dimension |
cost |
cost |
The total cost incurred for the campaign or ad activity. |
metric |
costs_usd |
costs_usd |
The total advertising costs, denominated in US Dollars (USD). |
metric |
country |
country |
The country where the ad was displayed. |
dimension |
country_code |
country_code |
The country code where the ad was viewed. |
dimension |
creativeAdId |
creativeAdId |
Unique identifier for the creative within the ad. |
dimension |
creativeID |
creativeID |
Unique identifier for the creative asset. |
dimension |
creativeId |
creativeId |
Unique identifier for the creative asset. |
dimension |
creativeLanguage |
creativeLanguage |
The language used in the advertisement’s creative content. |
metric |
creativeName |
creativeName |
The name of the creative asset. |
dimension |
creativeSize |
creativeSize |
The dimensions or size of the creative asset. |
dimension |
creativeType |
creativeType |
The type of creative used (e.g., image, video). |
dimension |
creative_id |
creative_id |
The unique identifier for the creative asset used in the advertisement. |
dimension |
creative_name |
creative_name |
The name given to the creative asset. |
dimension |
creative_type |
creative_type |
A dimension indicating the type of creative asset used in the advertisement (e.g., image, video). |
dimension |
creative_version |
creative_version |
dimension |
|
currency |
currency |
A dimension specifying the currency used for reporting financial metrics. |
dimension |
date |
date |
The specific date for which the data is reported. |
dimension |
date_consolidated |
date_consolidated |
The date when the data was consolidated. |
dimension |
deal |
deal |
Information related to the private marketplace deal. |
dimension |
dealID |
dealID |
Unique identifier for the private marketplace deal. |
dimension |
dealId |
dealId |
The unique identifier for a private deal or guaranteed deal package used for inventory targeting. |
metric |
dealType |
dealType |
The classification of the advertising deal (e.g., programmatic guaranteed, private marketplace). |
dimension |
designatedMarketAreaCode |
designatedMarketAreaCode |
The code for the Designated Market Area (DMA) where the ad was displayed. |
dimension |
designatedMarketAreaName |
designatedMarketAreaName |
The name of the Designated Market Area (DMA) where the ad was displayed. |
dimension |
detailPageViewBrandHalo |
detailPageViewBrandHalo |
The number of detail page views influenced by the campaign, including brand halo effects. |
metric |
detailPageViewBrandHaloClicks |
detailPageViewBrandHaloClicks |
The number of clicks influenced by the campaign that led to detail page views, including brand halo effects. |
metric |
detailPageViewBrandHaloViews |
detailPageViewBrandHaloViews |
The number of views influenced by the campaign that led to detail page views, including brand halo effects. |
metric |
detailPageViewClicks |
detailPageViewClicks |
The number of clicks that led to a product detail page view. |
metric |
detailPageViewRate |
detailPageViewRate |
The rate at which users view a detail page after an ad interaction. |
metric |
detailPageViewViews |
detailPageViewViews |
The number of ad views that led to a product detail page view. |
metric |
detailPageViews |
detailPageViews |
The total number of product detail page views. |
metric |
device |
device |
The type of device used by the customer (e.g., desktop, mobile, tablet). |
dimension |
deviceName |
deviceName |
The type or name of the device (e.g., mobile, desktop, tablet) on which the advertisement was displayed. |
metric |
device_type |
device_type |
A dimension indicating the type of device on which the ad was displayed (e.g., mobile, desktop, tablet). |
dimension |
dmaCode |
dmaCode |
The unique code for a Designated Market Area (DMA), used for geographic targeting and reporting. |
metric |
dmaName |
dmaName |
The name of the Designated Market Area (DMA), used for geographic targeting and reporting. |
metric |
downloadedVideoPlayRate |
downloadedVideoPlayRate |
The rate at which downloaded videos are played. |
metric |
downloadedVideoPlays |
downloadedVideoPlays |
The number of times a downloaded video was played. |
metric |
downloadedVideoPlays14d |
downloadedVideoPlays14d |
metric |
|
downloadedVideoPlaysClicks |
downloadedVideoPlaysClicks |
The number of clicks that resulted in a downloaded video play. |
metric |
downloadedVideoPlaysClicks14d |
downloadedVideoPlaysClicks14d |
metric |
|
downloadedVideoPlaysViews |
downloadedVideoPlaysViews |
The number of ad views that resulted in a downloaded video play. |
metric |
downloadedVideoPlaysViews14d |
downloadedVideoPlaysViews14d |
metric |
|
dpvClicks14d |
dpvClicks14d |
The number of clicks that led to a product detail page view within a 14-day attribution window. |
metric |
dpvViews14d |
dpvViews14d |
The number of views that led to a product detail page view within a 14-day attribution window. |
metric |
dpvr14d |
dpvr14d |
The rate at which users viewed product detail pages within a 14-day attribution window. |
metric |
dsp_programmatic_spend |
dsp_programmatic_spend |
The total programmatic spend managed through the Amazon DSP. |
metric |
dsp_programmatic_spend_chf |
dsp_programmatic_spend_chf |
metric |
|
dsp_programmatic_spend_eur |
dsp_programmatic_spend_eur |
metric |
|
dsp_programmatic_spend_usd |
dsp_programmatic_spend_usd |
metric |
|
eCPAddToCart |
eCPAddToCart |
The effective cost per add to cart. |
metric |
eCPAddToList |
eCPAddToList |
The effective cost per add to list. |
metric |
eCPAddToWatchlist |
eCPAddToWatchlist |
The effective cost per add to watchlist. |
metric |
eCPAtc14d |
eCPAtc14d |
The effective cost per add-to-cart action within a 14-day attribution window. |
dimension |
eCPAtl14d |
eCPAtl14d |
The effective cost per add-to-list action within a 14-day attribution window. |
dimension |
eCPBrandSearch |
eCPBrandSearch |
The effective cost per brand search. |
metric |
eCPC |
eCPC |
The effective cost per click. |
metric |
eCPDPV14d |
eCPDPV14d |
The effective cost per detail page view within a 14-day attribution window. |
dimension |
eCPDetailPageView |
eCPDetailPageView |
The effective cost per detail page view. |
metric |
eCPDownloadedVideoPlays |
eCPDownloadedVideoPlays |
The effective cost per downloaded video play. |
metric |
eCPM |
eCPM |
The effective cost per mille (thousand impressions). |
metric |
eCPP |
eCPP |
The effective cost per purchase. |
metric |
eCPP14d |
eCPP14d |
The effective cost per purchase within a 14-day attribution window. |
dimension |
eCPPRPV14d |
eCPPRPV14d |
The effective cost per retail product view within a 14-day attribution window. |
dimension |
eCPPlayTrailer |
eCPPlayTrailer |
The effective cost per trailer play. |
metric |
eCPProductReviewPageVisit |
eCPProductReviewPageVisit |
The effective cost per product review page visit. |
metric |
eCPRental |
eCPRental |
The effective cost per rental. |
metric |
eCPSubscribeAndSave |
eCPSubscribeAndSave |
The effective cost per Subscribe & Save enrollment. |
metric |
eCPVideoAdCompletion |
eCPVideoAdCompletion |
The effective cost per video ad completion. |
metric |
eCPVideoDownload |
eCPVideoDownload |
The effective cost per video download. |
metric |
eCPVideoStream |
eCPVideoStream |
The effective cost per video stream. |
metric |
eRPM |
eRPM |
The effective revenue per mille (thousand impressions). |
metric |
eRPM14d |
eRPM14d |
The effective revenue generated per one thousand impressions within a 14-day attribution window. |
metric |
entityId |
entityId |
Unique identifier for an entity within Amazon DSP, such as an account or advertiser. |
dimension |
environment |
environment |
A dimension describing the publishing environment where the ad was served (e.g., web, app). |
dimension |
environmentName |
environmentName |
The environment (e.g., web or app) from which the bid request originated. |
metric |
environmentType |
environmentType |
The type of environment where the ad was shown (e.g., app, web). |
dimension |
event_name |
event_name |
dimension |
|
events |
events |
metric |
|
exchange_rate |
exchange_rate |
The currency exchange rate applied for financial conversions. |
metric |
featuredASIN |
featuredASIN |
The Amazon Standard Identification Number (ASIN) of a featured product. |
dimension |
featuredAsin |
featuredAsin |
The Amazon Standard Identification Number (ASIN) of a product that is prominently featured in the advertisement. |
metric |
format |
format |
The format of the ad creative (e.g., display, video, audio). |
dimension |
format_type |
format_type |
The type or format of the creative (e.g., static image, video, third-party). |
dimension |
freeTrialSubscriptionSignups |
freeTrialSubscriptionSignups |
metric |
|
frequencyAverage |
frequencyAverage |
The average number of times an individual user was exposed to an advertisement. |
metric |
grossClickThroughs |
grossClickThroughs |
The total number of clicks on an ad, without any filtering or invalidation. |
metric |
grossImpressions |
grossImpressions |
The total number of times an ad was displayed, without any filtering or invalidation. |
metric |
householdFrequencyAverage |
householdFrequencyAverage |
The average number of times an advertisement was delivered to a household. |
metric |
householdReach |
householdReach |
The total number of unique households that were exposed to an advertisement. |
metric |
impressionFrequencyAverage |
impressionFrequencyAverage |
The average number of times an advertisement’s impressions were delivered to a unique user. |
metric |
impressions |
impressions |
The total number of times an ad was displayed. |
metric |
impressions_account |
impressions_account |
The total number of times ads were displayed across the account. |
metric |
impressions_creative |
impressions_creative |
The total number of times a specific creative was displayed. |
metric |
impressions_invalid_campaign |
impressions_invalid_campaign |
Number of impressions that were invalid due to issues related to the campaign. |
metric |
impressions_lineitem |
impressions_lineitem |
The total number of times ads associated with a specific line item were displayed. |
metric |
impressions_order |
impressions_order |
The total number of times ads associated with a specific order were displayed. |
metric |
impressions_valid_campaign |
impressions_valid_campaign |
The number of valid impressions recorded for a campaign, excluding invalid or fraudulent activity. |
metric |
initiative |
initiative |
A broader advertising initiative or strategy under which campaigns are organized. |
dimension |
interactiveImpressions |
interactiveImpressions |
metric |
|
intervalEnd |
intervalEnd |
The end date of the reporting interval. |
metric |
intervalStart |
intervalStart |
The start date of the reporting interval. |
metric |
invalidClickThroughRate |
invalidClickThroughRate |
The rate of invalid click-throughs. |
metric |
invalidClickThroughs |
invalidClickThroughs |
The number of click-throughs identified as invalid by Amazon’s traffic detection systems. |
metric |
invalidClickThroughsRate |
invalidClickThroughsRate |
The percentage of clicks on an advertisement that are identified as invalid or fraudulent. |
metric |
invalidImpressionRate |
invalidImpressionRate |
The rate of invalid impressions. |
metric |
invalidImpressions |
invalidImpressions |
The number of impressions identified as invalid by Amazon’s traffic detection systems. |
metric |
inventory |
inventory |
A dimension representing the inventory source or publisher where ads were displayed. |
dimension |
inventory_description |
inventory_description |
A description of the ad inventory where ads were served. |
dimension |
language |
language |
dimension |
|
lead |
lead |
The total number of leads generated (e.g., form submissions, inquiries) attributed to an ad. |
metric |
leadCPA |
leadCPA |
The average cost to acquire a Lead conversion. |
metric |
leadCVR |
leadCVR |
The number of Lead conversions relative to the number of ad impressions. |
metric |
leadClicks |
leadClicks |
The number of Lead conversions attributed to an ad click-through. |
metric |
leadValueSum |
leadValueSum |
metric |
|
leadViews |
leadViews |
The number of Lead conversions attributed to an ad impression. |
metric |
length |
length |
The length of an advertising element, such as a video or audio ad creative. |
dimension |
lineItemApprovalStatus |
lineItemApprovalStatus |
metric |
|
lineItemBudget |
lineItemBudget |
The budget allocated to a specific line item. |
metric |
lineItemBudgetCap |
lineItemBudgetCap |
The maximum budget allocated to a line item. |
metric |
lineItemEndDate |
lineItemEndDate |
The end date of the line item’s activity. |
dimension |
lineItemExternalId |
lineItemExternalId |
An external identifier for the line item. |
dimension |
lineItemId |
lineItemId |
Unique identifier for the line item. |
dimension |
lineItemLanguageTargeting |
lineItemLanguageTargeting |
The language used for targeting within a specific line item. |
metric |
lineItemName |
lineItemName |
The name of the line item. |
dimension |
lineItemStartDate |
lineItemStartDate |
The start date of the line item’s activity. |
dimension |
lineItemStatus |
lineItemStatus |
The current status of a line item within an advertising campaign (e.g., active, paused). |
metric |
lineItemType |
lineItemType |
The type or category of the line item. |
metric |
line_items_compliant |
line_items_compliant |
The count of line items that are compliant with Amazon’s advertising policies. |
metric |
line_items_count |
line_items_count |
The total number of line items. |
metric |
line_items_non_compliant |
line_items_non_compliant |
The count of line items that are not compliant with Amazon’s advertising policies. |
metric |
lineitemtype |
lineitemtype |
The type of line item within a campaign (e.g., display, video). |
dimension |
market |
market |
The geographical market where the ads were displayed. |
dimension |
market_account_id |
market_account_id |
The identifier for the market-specific account. |
dimension |
marketingLandingPageViews14d |
marketingLandingPageViews14d |
The number of Marketing landing page pixel conversions attributed to ad impressions. |
dimension |
marketplace |
marketplace |
The Amazon marketplace (e.g., amazon.com, amazon.co.uk) where the ads were displayed. |
metric |
master_brand |
master_brand |
The overarching brand under which specific products or campaigns are organized. |
dimension |
maxExpectedLatencyHours |
maxExpectedLatencyHours |
Indicates the maximum number of hours after an event that the data provider may upload conversion data. |
metric |
measurableImpressions |
measurableImpressions |
The number of impressions that were measurable according to industry standards. |
metric |
measurableRate |
measurableRate |
The rate at which impressions were measurable. |
metric |
medium |
medium |
The channel or method through which the advertisement is delivered. |
dimension |
mobileAppFirstStartCPA |
mobileAppFirstStartCPA |
The cost per action for the first start of a mobile application. |
metric |
mobileAppFirstStartCVR |
mobileAppFirstStartCVR |
The conversion rate for the first start of a mobile application. |
metric |
mobileAppFirstStartCVR14d |
mobileAppFirstStartCVR14d |
metric |
|
mobileAppFirstStartClicks |
mobileAppFirstStartClicks |
The number of clicks that resulted in the first start of a mobile application. |
metric |
mobileAppFirstStartClicks14d |
mobileAppFirstStartClicks14d |
metric |
|
mobileAppFirstStartViews |
mobileAppFirstStartViews |
The number of ad views that resulted in the first start of a mobile application. |
metric |
mobileAppFirstStartViews14d |
mobileAppFirstStartViews14d |
metric |
|
mobileAppFirstStarts |
mobileAppFirstStarts |
The number of first-time starts of a mobile application. |
metric |
mobileAppFirstStarts14d |
mobileAppFirstStarts14d |
metric |
|
mobileAppFirstStartsCPA14d |
mobileAppFirstStartsCPA14d |
dimension |
|
newSubscribeAndSave |
newSubscribeAndSave |
The number of new Subscribe & Save enrollments. |
metric |
newSubscribeAndSave14d |
newSubscribeAndSave14d |
The number of new Subscribe & Save subscriptions initiated within a 14-day attribution window. |
metric |
newSubscribeAndSaveBrandHalo |
newSubscribeAndSaveBrandHalo |
The number of new Subscribe & Save enrollments influenced by the campaign, including brand halo effects. |
metric |
newSubscribeAndSaveBrandHaloClicks |
newSubscribeAndSaveBrandHaloClicks |
The number of clicks influenced by the campaign that resulted in new Subscribe & Save enrollments, including brand halo effects. |
metric |
newSubscribeAndSaveBrandHaloViews |
newSubscribeAndSaveBrandHaloViews |
The number of views influenced by the campaign that resulted in new Subscribe & Save enrollments, including brand halo effects. |
metric |
newSubscribeAndSaveClicks |
newSubscribeAndSaveClicks |
The number of clicks that resulted in new Subscribe & Save enrollments. |
metric |
newSubscribeAndSaveClicks14d |
newSubscribeAndSaveClicks14d |
The number of clicks that resulted in a new Subscribe & Save subscription within a 14-day attribution window. |
metric |
newSubscribeAndSaveRate |
newSubscribeAndSaveRate |
The rate at which new Subscribe & Save enrollments occur after an ad interaction. |
metric |
newSubscribeAndSaveRate14d |
newSubscribeAndSaveRate14d |
The rate at which users initiated a new Subscribe & Save subscription within a 14-day attribution window. |
metric |
newSubscribeAndSaveViews |
newSubscribeAndSaveViews |
The number of ad views that resulted in new Subscribe & Save enrollments. |
metric |
newSubscribeAndSaveViews14d |
newSubscribeAndSaveViews14d |
The number of views that resulted in a new Subscribe & Save subscription within a 14-day attribution window. |
metric |
newToBrandDetailPageViewClicks |
newToBrandDetailPageViewClicks |
The number of detail page view clicks by new-to-brand customers attributed to an ad. |
metric |
newToBrandDetailPageViewViews |
newToBrandDetailPageViewViews |
The number of detail page view impressions by new-to-brand customers attributed to an ad. |
metric |
newToBrandDetailPageViews |
newToBrandDetailPageViews |
The number of product detail page views from customers identified as new-to-brand. |
metric |
newToBrandECPP14d |
newToBrandECPP14d |
The effective cost per purchase from new-to-brand customers within a 14-day attribution window. |
dimension |
newToBrandERPM |
newToBrandERPM |
The estimated revenue per mille (thousand impressions) from purchases attributed to new-to-brand customers. |
metric |
newToBrandERPM14d |
newToBrandERPM14d |
The effective revenue generated per one thousand impressions from new-to-brand customers within a 14-day attribution window. |
metric |
newToBrandProductSales |
newToBrandProductSales |
Total sales generated from purchases made by customers new to the brand within a defined lookback window. |
metric |
newToBrandProductSales14d |
newToBrandProductSales14d |
The sales generated from new-to-brand customers for featured products within a 14-day attribution window. |
metric |
newToBrandPurchasePercentageBrandHalo |
newToBrandPurchasePercentageBrandHalo |
The percentage of new-to-brand purchases influenced by the campaign, including brand halo effects. |
metric |
newToBrandPurchaseRate |
newToBrandPurchaseRate |
The rate at which new-to-brand customers make a purchase after interacting with an ad. |
metric |
newToBrandPurchaseRate14d |
newToBrandPurchaseRate14d |
The rate at which new-to-brand customers made a purchase within a 14-day attribution window. |
metric |
newToBrandPurchases |
newToBrandPurchases |
The total number of purchases made by customers new to the brand. |
metric |
newToBrandPurchases14d |
newToBrandPurchases14d |
The number of purchases made by new-to-brand customers within a 14-day attribution window. |
metric |
newToBrandPurchasesBrandHalo |
newToBrandPurchasesBrandHalo |
The number of new-to-brand purchases influenced by the campaign, including brand halo effects. |
metric |
newToBrandPurchasesBrandHaloClicks |
newToBrandPurchasesBrandHaloClicks |
The number of clicks from new-to-brand customers influenced by the campaign that resulted in purchases, including brand halo effects. |
metric |
newToBrandPurchasesBrandHaloViews |
newToBrandPurchasesBrandHaloViews |
The number of views from new-to-brand customers influenced by the campaign that resulted in purchases, including brand halo effects. |
metric |
newToBrandPurchasesClicks |
newToBrandPurchasesClicks |
The number of purchases by new-to-brand customers attributed to clicks on an ad. |
metric |
newToBrandPurchasesClicks14d |
newToBrandPurchasesClicks14d |
The number of clicks that resulted in a new-to-brand customer purchase within a 14-day attribution window. |
metric |
newToBrandPurchasesPercentage |
newToBrandPurchasesPercentage |
The percentage of total purchases that are new-to-brand. |
metric |
newToBrandPurchasesViews |
newToBrandPurchasesViews |
The number of purchases by new-to-brand customers attributed to views of an ad. |
metric |
newToBrandPurchasesViews14d |
newToBrandPurchasesViews14d |
The number of views that resulted in a new-to-brand customer purchase within a 14-day attribution window. |
metric |
newToBrandROAS |
newToBrandROAS |
The return on ad spend (ROAS) specifically from new-to-brand customer purchases. |
metric |
newToBrandROAS14d |
newToBrandROAS14d |
The return on ad spend generated from new-to-brand customer purchases within a 14-day attribution window. |
metric |
newToBrandSalesBrandHalo |
newToBrandSalesBrandHalo |
Sales generated from customers new to the brand, attributed to the overall brand halo effect of the campaign. |
metric |
newToBrandUnitsSold |
newToBrandUnitsSold |
The number of units sold to customers new to the brand. |
metric |
newToBrandUnitsSold14d |
newToBrandUnitsSold14d |
The number of units sold to new-to-brand customers within a 14-day attribution window. |
metric |
newToBrandUnitsSoldBrandHalo |
newToBrandUnitsSoldBrandHalo |
Units of brand halo products purchased by new-to-brand shoppers, attributed to an ad view or click. |
metric |
offAmazonCPA |
offAmazonCPA |
Cost per acquisition (CPA) for conversions that occur off Amazon. |
metric |
offAmazonCPA14d |
offAmazonCPA14d |
dimension |
|
offAmazonCVR |
offAmazonCVR |
Conversion rate for off-Amazon events. |
metric |
offAmazonCVR14d |
offAmazonCVR14d |
metric |
|
offAmazonClicks |
offAmazonClicks |
The number of clicks on ads that lead to off-Amazon destinations. |
metric |
offAmazonClicks14d |
offAmazonClicks14d |
metric |
|
offAmazonConversions |
offAmazonConversions |
The total number of conversions that occurred off Amazon. |
metric |
offAmazonECPP |
offAmazonECPP |
Effective Cost Per Purchase (ECPP) for products purchased off Amazon, indicating the cost efficiency of driving external purchases. |
metric |
offAmazonECPP14d |
offAmazonECPP14d |
dimension |
|
offAmazonERPM |
offAmazonERPM |
Effective (average) revenue for sales included in off-Amazon purchases generated per thousand impressions. |
metric |
offAmazonProductSales |
offAmazonProductSales |
metric |
|
offAmazonPurchaseRate |
offAmazonPurchaseRate |
The rate of purchases occurring off Amazon after an ad interaction. |
metric |
offAmazonPurchaseRate14d |
offAmazonPurchaseRate14d |
metric |
|
offAmazonPurchases |
offAmazonPurchases |
The total number of purchases that occurred off Amazon. |
metric |
offAmazonPurchases14d |
offAmazonPurchases14d |
metric |
|
offAmazonPurchasesClicks |
offAmazonPurchasesClicks |
The number of off-Amazon purchases attributed to clicks. |
metric |
offAmazonPurchasesClicks14d |
offAmazonPurchasesClicks14d |
metric |
|
offAmazonPurchasesViews |
offAmazonPurchasesViews |
The number of off-Amazon purchases attributed to views. |
metric |
offAmazonPurchasesViews14d |
offAmazonPurchasesViews14d |
metric |
|
offAmazonROAS |
offAmazonROAS |
Return on advertising spend for products included in off-Amazon purchase events, measured as ad-attributed sales per local currency unit of ad spend. |
metric |
offAmazonUnitsSold |
offAmazonUnitsSold |
metric |
|
offAmazonViews |
offAmazonViews |
Total number of views for advertised products or content occurring off Amazon properties. |
metric |
offAmazonViews14d |
offAmazonViews14d |
metric |
|
omnichannelMetricsFee |
omnichannelMetricsFee |
metric |
|
onTargetImpressionCost |
onTargetImpressionCost |
metric |
|
operatingSystem |
operatingSystem |
The operating system used by the customer when viewing the ad. |
dimension |
operatingSystemName |
operatingSystemName |
The operating system used by customers to view the ad. |
metric |
orderBudget |
orderBudget |
The total budget allocated for the order. |
metric |
orderCurrency |
orderCurrency |
The currency in which the order budget and costs are reported. |
dimension |
orderEndDate |
orderEndDate |
The end date of the advertising order. |
dimension |
orderExternalId |
orderExternalId |
An external identifier for the advertising order. |
dimension |
orderId |
orderId |
A unique identifier for the advertising order. |
dimension |
orderName |
orderName |
The name of the advertising order. |
dimension |
orderStartDate |
orderStartDate |
The start date of the advertising order. |
dimension |
other |
other |
metric |
|
otherClicks |
otherClicks |
metric |
|
otherViews |
otherViews |
The number of Other conversions attributed to an ad impression. |
metric |
pRPV14d |
pRPV14d |
The number of views of a product’s retail page within a 14-day attribution window. |
metric |
pRPVClicks14d |
pRPVClicks14d |
The number of clicks that led to a product’s retail page view within a 14-day attribution window. |
metric |
pRPVViews14d |
pRPVViews14d |
The number of impressions or views that led to a product’s retail page view within a 14-day attribution window. |
metric |
pRPVr14d |
pRPVr14d |
The rate at which users viewed a product’s retail page within a 14-day attribution window. |
metric |
pageViewCPA |
pageViewCPA |
The average cost to acquire a Page view conversion. |
metric |
pageViewCVR |
pageViewCVR |
The number of Page view conversions relative to the number of ad impressions. |
metric |
pageViewClicks |
pageViewClicks |
The number of clicks on an ad that resulted in a page view. |
metric |
pageViewViews |
pageViewViews |
The number of Page view conversions attributed to an ad impression. |
metric |
pageViews |
pageViews |
The total number of page views attributed to an ad. |
metric |
paidSubscriptionSignups |
paidSubscriptionSignups |
metric |
|
parentASIN |
parentASIN |
The Amazon Standard Identification Number (ASIN) for the parent product, representing a product family. |
dimension |
parentAsin |
parentAsin |
The Amazon Standard Identification Number (ASIN) of the parent product in a product family. |
metric |
percentOfPurchasesNewToBrand14d |
percentOfPurchasesNewToBrand14d |
The percentage of total purchases attributed to new-to-brand customers within a 14-day attribution window. |
metric |
pid |
pid |
A unique identifier for a product or process ID. |
dimension |
placement |
placement |
The specific location or position where an advertisement was displayed within a website or app. |
dimension |
placementSize |
placementSize |
The dimensions of the ad placement in pixels. |
dimension |
placement_objective |
placement_objective |
The objective set for the ad placement. |
dimension |
platform |
platform |
The device or software environment (e.g., operating system, browser, application) where the ad was served. |
dimension |
playTrailerRate |
playTrailerRate |
The rate at which users play a video trailer after an ad interaction. |
metric |
playTrailerRate14d |
playTrailerRate14d |
metric |
|
playTrailers |
playTrailers |
The total number of times a video trailer was played. |
metric |
playTrailers14d |
playTrailers14d |
metric |
|
playTrailersClicks |
playTrailersClicks |
The number of video trailer plays attributed to clicks. |
metric |
playTrailersViews |
playTrailersViews |
The number of video trailer plays attributed to views. |
metric |
playTrailersViews14d |
playTrailersViews14d |
metric |
|
playerTrailersClicks14d |
playerTrailersClicks14d |
metric |
|
postalCode |
postalCode |
The postal code associated with the ad impression location. |
dimension |
pricing_model |
pricing_model |
dimension |
|
processing_datetime |
processing_datetime |
dimension |
|
productCategory |
productCategory |
The category to which a product belongs, used for filtering or grouping product-related data. Relevant for ‘PRODUCTS’ report type. |
metric |
productGroup |
productGroup |
A defined group of products, often used for organizing and targeting specific sets of products within campaigns. Relevant for ‘PRODUCTS’ report type. |
metric |
productName |
productName |
The commercial name of the product being advertised or analyzed. Relevant for ‘PRODUCTS’ report type. |
metric |
productReviewPageViewBrandHalo |
productReviewPageViewBrandHalo |
The number of product review page views influenced by the campaign, including brand halo effects. |
metric |
productReviewPageViewBrandHaloClicks |
productReviewPageViewBrandHaloClicks |
The number of clicks influenced by the campaign that led to product review page views, including brand halo effects. |
metric |
productReviewPageViewBrandHaloViews |
productReviewPageViewBrandHaloViews |
The number of views influenced by the campaign that led to product review page views, including brand halo effects. |
metric |
productReviewPageVisitRate |
productReviewPageVisitRate |
The rate at which users visit a product review page after an ad interaction. |
metric |
productReviewPageVisits |
productReviewPageVisits |
The total number of visits to a product review page. |
metric |
productReviewPageVisitsClicks |
productReviewPageVisitsClicks |
The number of product review page visits attributed to clicks. |
metric |
productReviewPageVisitsViews |
productReviewPageVisitsViews |
The number of product review page visits attributed to views. |
metric |
productSubCategory |
productSubCategory |
A more specific classification within a broader product category, used for detailed product analysis. Relevant for ‘PRODUCTS’ report type. |
metric |
programmatic_buy |
programmatic_buy |
dimension |
|
proposalId |
proposalId |
The identifier for the advertising proposal. |
metric |
publisher_name |
publisher_name |
The name of the publisher or owner of the inventory where the ad was displayed. |
dimension |
publisher_platform |
publisher_platform |
The platform provided by the publisher for ad delivery. |
dimension |
purchaseRate |
purchaseRate |
The rate at which users make a purchase after interacting with an ad. |
metric |
purchaseRate14d |
purchaseRate14d |
The rate at which users made a purchase within a 14-day attribution window. |
metric |
purchases |
purchases |
The total number of purchases attributed to an ad. |
metric |
purchases14d |
purchases14d |
The number of purchases attributed to the ad campaign within a 14-day attribution window. |
metric |
purchasesBrandHalo |
purchasesBrandHalo |
The number of purchases influenced by the campaign, including brand halo effects. |
metric |
purchasesBrandHaloClicks |
purchasesBrandHaloClicks |
The number of clicks influenced by the campaign that resulted in purchases, including brand halo effects. |
metric |
purchasesBrandHaloViews |
purchasesBrandHaloViews |
The number of views influenced by the campaign that resulted in purchases, including brand halo effects. |
metric |
purchasesClicks |
purchasesClicks |
The number of purchases attributed to clicks on an ad. |
metric |
purchasesClicks14d |
purchasesClicks14d |
The number of clicks that resulted in a purchase within a 14-day attribution window. |
metric |
purchasesViews |
purchasesViews |
The number of purchases attributed to views of an ad. |
metric |
purchasesViews14d |
purchasesViews14d |
The number of views that resulted in a purchase within a 14-day attribution window. |
metric |
range_brand |
range_brand |
dimension |
|
reach |
reach |
The number of unique users who were exposed to the ad. |
metric |
region |
region |
The geographic region associated with the ad impression. |
dimension |
rentalRate |
rentalRate |
The rate at which users rent content after interacting with an ad. |
metric |
rentalRate14d |
rentalRate14d |
metric |
|
rentals |
rentals |
The total number of content rentals attributed to an ad. |
metric |
rentals14d |
rentals14d |
metric |
|
rentalsClicks |
rentalsClicks |
The number of content rentals attributed to clicks on an ad. |
metric |
rentalsClicks14d |
rentalsClicks14d |
metric |
|
rentalsViews |
rentalsViews |
The number of content rentals attributed to views of an ad. |
metric |
rentalsViews14d |
rentalsViews14d |
metric |
|
reportDate |
reportDate |
The date for which the report data is aggregated. |
dimension |
reportGranularity |
reportGranularity |
The level of detail at which report data is aggregated (e.g., daily or summary). |
metric |
report_type |
report_type |
The specific type of Amazon DSP report being generated (e.g., Campaign, Inventory, Audience). |
dimension |
sales |
sales |
The total sales generated from products attributed to an ad. |
metric |
sales14d |
sales14d |
The total sales value generated from products within a 14-day attribution window. |
metric |
salesBrandHalo |
salesBrandHalo |
Sales influenced by the campaign, including brand halo effects (sales of products related to the advertised brand, not just the advertised product). |
metric |
salesClicks |
salesClicks |
Total sales generated from ad clicks, including both on-Amazon and off-Amazon sales. |
metric |
salesPromoted |
salesPromoted |
Total sales attributed to promoted products, encompassing both on-Amazon and off-Amazon sales channels. |
metric |
salesPromotedClicks |
salesPromotedClicks |
The total number of purchases (on-Amazon and off-Amazon) attributed to clicks on promoted products. |
metric |
search |
search |
The number of searches performed on Amazon after an ad interaction. |
metric |
searchCPA |
searchCPA |
The average cost to acquire a Search conversion. |
metric |
searchCVR |
searchCVR |
The number of Search conversions relative to the number of ad impressions. |
metric |
searchClicks |
searchClicks |
The number of searches on Amazon attributed to clicks on an ad. |
metric |
searchViews |
searchViews |
The number of searches on Amazon attributed to views of an ad. |
metric |
sector |
sector |
The industry sector to which the advertiser or product belongs. |
dimension |
segment |
segment |
An audience segment targeted by the ad. |
dimension |
segmentClassCode |
segmentClassCode |
dimension |
|
segmentId |
segmentId |
A unique identifier for the audience segment. |
metric |
segmentMarketplaceID |
segmentMarketplaceID |
metric |
|
segmentMarketplaceId |
segmentMarketplaceId |
Identifier for the marketplace associated with an audience segment. |
metric |
segmentName |
segmentName |
The name of the audience segment. |
metric |
segmentSource |
segmentSource |
The source of the audience segment data. |
metric |
segmentType |
segmentType |
The type of audience segment used for targeting. |
metric |
signUp |
signUp |
The total number of sign-ups attributed to an ad. |
metric |
signUp14d |
signUp14d |
metric |
|
signUpCPA |
signUpCPA |
Cost per acquisition (CPA) for sign-ups. |
metric |
signUpCPA14d |
signUpCPA14d |
metric |
|
signUpCVR |
signUpCVR |
Conversion rate for sign-ups. |
metric |
signUpCVR14d |
signUpCVR14d |
metric |
|
signUpClicks |
signUpClicks |
The number of sign-ups attributed to clicks on an ad. |
metric |
signUpClicks14d |
signUpClicks14d |
metric |
|
signUpViews |
signUpViews |
The number of sign-ups attributed to views of an ad. |
metric |
signUpViews14d |
signUpViews14d |
metric |
|
site |
site |
The website or application where the advertisement was displayed. |
dimension |
siteName |
siteName |
The name of the website or app where the ad was displayed. |
dimension |
site_name |
site_name |
A dimension indicating the name of the website or app where the ad was served. |
dimension |
size |
size |
The dimensions of the creative or placement in pixels. |
dimension |
spend |
spend |
The total amount of money spent on the advertising campaign or ad unit. |
metric |
sub_brand |
sub_brand |
A secondary or more specific brand under a master brand. |
dimension |
sub_initiative |
sub_initiative |
A smaller, more focused initiative within a larger advertising initiative. |
dimension |
sub_targeting_type |
sub_targeting_type |
A more specific type of targeting employed within a campaign. |
dimension |
subformat |
subformat |
A more detailed classification of the ad format. |
dimension |
subscribe |
subscribe |
The total number of subscriptions attributed to an ad. |
metric |
subscribe14d |
subscribe14d |
metric |
|
subscribeCPA |
subscribeCPA |
Cost per acquisition (CPA) for subscriptions. |
metric |
subscribeCPA14d |
subscribeCPA14d |
dimension |
|
subscribeCVR |
subscribeCVR |
Conversion rate for subscriptions. |
metric |
subscribeCVR14d |
subscribeCVR14d |
metric |
|
subscribeClicks |
subscribeClicks |
The number of subscriptions attributed to clicks on an ad. |
metric |
subscribeClicks14d |
subscribeClicks14d |
metric |
|
subscribeViews |
subscribeViews |
The number of subscriptions attributed to views of an ad. |
metric |
subscribeViews14d |
subscribeViews14d |
metric |
|
subscriptionSignups |
subscriptionSignups |
metric |
|
supplyCost |
supplyCost |
The cost associated with the ad inventory (supply) for displaying ads. |
metric |
supplySource |
supplySource |
The origin of the advertising inventory, such as a specific publisher, exchange, or Amazon-owned property. |
metric |
supplySourceId |
supplySourceId |
A unique identifier for the inventory supply source. |
metric |
supplySourceName |
supplySourceName |
The name of the supply source (publisher or exchange) where the ad was displayed. |
dimension |
targetDemographic |
targetDemographic |
metric |
|
targetingMethod |
targetingMethod |
The method used to target audiences in the ad campaign (e.g., demographic, interest-based). |
dimension |
targeting_type |
targeting_type |
A dimension specifying the broad category or method of audience targeting employed for a campaign (e.g., demographic, behavioral). |
dimension |
totalAddToCart |
totalAddToCart |
The total number of times products were added to a shopping cart across all campaigns/line items. |
metric |
totalAddToCart14d |
totalAddToCart14d |
The total number of times products were added to a shopping cart within a 14-day attribution window. |
metric |
totalAddToCartCPA14d |
totalAddToCartCPA14d |
The total effective cost per add-to-cart action within a 14-day attribution window. |
dimension |
totalAddToCartCVR14d |
totalAddToCartCVR14d |
The total conversion rate for add-to-cart actions within a 14-day attribution window. |
metric |
totalAddToCartClicks |
totalAddToCartClicks |
The total number of add-to-cart events attributed to clicks. |
metric |
totalAddToCartClicks14d |
totalAddToCartClicks14d |
The total number of clicks that resulted in an add-to-cart action within a 14-day attribution window. |
metric |
totalAddToCartRate |
totalAddToCartRate |
The total rate at which products were added to a shopping cart. |
metric |
totalAddToCartViews |
totalAddToCartViews |
The total number of add-to-cart events attributed to views. |
metric |
totalAddToCartViews14d |
totalAddToCartViews14d |
The total number of views that resulted in an add-to-cart action within a 14-day attribution window. |
metric |
totalAddToList |
totalAddToList |
The total number of times products were added to a wishlist or other list. |
metric |
totalAddToList14d |
totalAddToList14d |
The total number of times products were added to a user’s list (e.g., watchlist) within a 14-day attribution window. |
metric |
totalAddToListCPA14d |
totalAddToListCPA14d |
The total effective cost per add-to-list action within a 14-day attribution window. |
dimension |
totalAddToListCVR14d |
totalAddToListCVR14d |
The total conversion rate for add-to-list actions within a 14-day attribution window. |
metric |
totalAddToListClicks |
totalAddToListClicks |
The total number of add-to-list events attributed to clicks. |
metric |
totalAddToListClicks14d |
totalAddToListClicks14d |
The total number of clicks that resulted in a product being added to a user’s list within a 14-day attribution window. |
metric |
totalAddToListRate |
totalAddToListRate |
The total rate at which products were added to a list. |
metric |
totalAddToListViews |
totalAddToListViews |
The total number of add-to-list events attributed to views. |
metric |
totalAddToListViews14d |
totalAddToListViews14d |
The total number of views that resulted in a product being added to a user’s list within a 14-day attribution window. |
metric |
totalCost |
totalCost |
The total cost incurred for the advertising activities. |
metric |
totalDetailPageClicks14d |
totalDetailPageClicks14d |
The total number of clicks that led to a product detail page view within a 14-day attribution window. |
metric |
totalDetailPageView |
totalDetailPageView |
The total number of product detail page views. |
metric |
totalDetailPageViewClicks |
totalDetailPageViewClicks |
The total number of detail page views attributed to clicks. |
metric |
totalDetailPageViewRate |
totalDetailPageViewRate |
The total rate of product detail page views. |
metric |
totalDetailPageViewViews |
totalDetailPageViewViews |
The total number of detail page views attributed to views. |
metric |
totalDetailPageViewViews14d |
totalDetailPageViewViews14d |
The total number of views that resulted in a product detail page view within a 14-day attribution window. |
metric |
totalDetailPageViews14d |
totalDetailPageViews14d |
The total number of product detail page views within a 14-day attribution window. |
metric |
totalDetailPageViewsCVR14d |
totalDetailPageViewsCVR14d |
The total conversion rate for product detail page views within a 14-day attribution window. |
metric |
totalECPAddToCart |
totalECPAddToCart |
Total Effective Cost Per Add to Cart, representing the cost efficiency of actions leading to products being added to shopping carts. |
metric |
totalECPAddToList |
totalECPAddToList |
Total Effective Cost Per Add to List, representing the cost efficiency of actions leading to products being added to wish lists or other saved lists. |
metric |
totalECPDetailPageView |
totalECPDetailPageView |
Total Effective Cost Per Detail Page View, indicating the cost efficiency of driving users to product detail pages. |
metric |
totalECPP |
totalECPP |
Total Effective Cost Per Purchase (ECPP), representing the overall cost efficiency of driving purchases. |
metric |
totalECPP14d |
totalECPP14d |
The total effective cost per purchase across all campaigns within a 14-day attribution window. |
dimension |
totalECPPRPV14d |
totalECPPRPV14d |
The total effective cost per retail product view across all campaigns within a 14-day attribution window. |
dimension |
totalECPProductReviewPageVisit |
totalECPProductReviewPageVisit |
Total Effective Cost Per Product Review Page Visit, measuring the cost efficiency of driving users to product review pages. |
metric |
totalECPSubscribeAndSave |
totalECPSubscribeAndSave |
Total Effective Cost Per Subscribe & Save, indicating the cost efficiency of driving Subscribe & Save subscriptions. |
metric |
totalERPM |
totalERPM |
The total estimated revenue per mille (thousand impressions). |
metric |
totalERPM14d |
totalERPM14d |
The total effective revenue generated per one thousand impressions across all campaigns within a 14-day attribution window. |
metric |
totalFee |
totalFee |
The total amount of fees incurred for advertising activities. |
metric |
totalNewToBrandDPVClicks |
totalNewToBrandDPVClicks |
The total number of detail page view clicks by new-to-brand customers (including promoted and brand halo products) attributed to an ad. |
metric |
totalNewToBrandDPVRate |
totalNewToBrandDPVRate |
metric |
|
totalNewToBrandDPVViews |
totalNewToBrandDPVViews |
The total number of detail page view impressions by new-to-brand customers (including promoted and brand halo products) attributed to an ad. |
metric |
totalNewToBrandDPVs |
totalNewToBrandDPVs |
The total number of detail page views by new-to-brand customers. |
metric |
totalNewToBrandECPDetailPageView |
totalNewToBrandECPDetailPageView |
The average cost to acquire a total new-to-brand detail page view conversion. |
metric |
totalNewToBrandECPP |
totalNewToBrandECPP |
Total Effective Cost Per Purchase (ECPP) for new-to-brand customers, representing the cost efficiency of acquiring new customers. |
metric |
totalNewToBrandECPP14d |
totalNewToBrandECPP14d |
The total effective cost per new-to-brand customer purchase within a 14-day attribution window. |
dimension |
totalNewToBrandERPM |
totalNewToBrandERPM |
The total estimated revenue per mille (thousand impressions) from new-to-brand customers. |
metric |
totalNewToBrandERPM14d |
totalNewToBrandERPM14d |
The total effective revenue generated per one thousand impressions from new-to-brand customers within a 14-day attribution window. |
metric |
totalNewToBrandProductSales14d |
totalNewToBrandProductSales14d |
The total sales generated from new-to-brand customers for all featured products within a 14-day attribution window. |
metric |
totalNewToBrandPurchaseRate |
totalNewToBrandPurchaseRate |
The total rate of purchases by new-to-brand customers. |
metric |
totalNewToBrandPurchaseRate14d |
totalNewToBrandPurchaseRate14d |
The total rate at which new-to-brand customers made a purchase within a 14-day attribution window. |
metric |
totalNewToBrandPurchases |
totalNewToBrandPurchases |
The total number of purchases by new-to-brand customers. |
metric |
totalNewToBrandPurchases14d |
totalNewToBrandPurchases14d |
The total number of purchases made by new-to-brand customers within a 14-day attribution window. |
metric |
totalNewToBrandPurchasesClicks |
totalNewToBrandPurchasesClicks |
The total number of new-to-brand purchases attributed to clicks. |
metric |
totalNewToBrandPurchasesClicks14d |
totalNewToBrandPurchasesClicks14d |
The total number of clicks that resulted in a new-to-brand customer purchase within a 14-day attribution window. |
metric |
totalNewToBrandPurchasesPercentage |
totalNewToBrandPurchasesPercentage |
The total percentage of purchases that are new-to-brand. |
metric |
totalNewToBrandPurchasesViews |
totalNewToBrandPurchasesViews |
The total number of new-to-brand purchases attributed to views. |
metric |
totalNewToBrandPurchasesViews14d |
totalNewToBrandPurchasesViews14d |
The total number of views that resulted in a new-to-brand customer purchase within a 14-day attribution window. |
metric |
totalNewToBrandROAS |
totalNewToBrandROAS |
The total return on ad spend (ROAS) from new-to-brand customer purchases. |
metric |
totalNewToBrandROAS14d |
totalNewToBrandROAS14d |
The total return on ad spend generated from new-to-brand customer purchases within a 14-day attribution window. |
metric |
totalNewToBrandSales |
totalNewToBrandSales |
The total sales generated from purchases made by customers new to the brand. |
metric |
totalNewToBrandUnitsSold |
totalNewToBrandUnitsSold |
The total number of units sold to customers new to the brand. |
metric |
totalNewToBrandUnitsSold14d |
totalNewToBrandUnitsSold14d |
The total number of units sold to new-to-brand customers within a 14-day attribution window. |
metric |
totalPRPV14d |
totalPRPV14d |
The total number of product retail page views across all campaigns within a 14-day attribution window. |
metric |
totalPRPVClicks14d |
totalPRPVClicks14d |
The total number of clicks that led to a product retail page view within a 14-day attribution window. |
metric |
totalPRPVViews14d |
totalPRPVViews14d |
The total number of views that resulted in a product retail page view within a 14-day attribution window. |
metric |
totalPRPVr14d |
totalPRPVr14d |
The total rate at which users viewed a product’s retail page within a 14-day attribution window. |
metric |
totalPercentOfPurchasesNewToBrand14d |
totalPercentOfPurchasesNewToBrand14d |
The total percentage of all purchases that were attributed to new-to-brand customers within a 14-day attribution window. |
dimension |
totalProductReviewPageVisitRate |
totalProductReviewPageVisitRate |
The total rate at which users visit a product review page. |
metric |
totalProductReviewPageVisits |
totalProductReviewPageVisits |
The total number of visits to product review pages. |
metric |
totalProductReviewPageVisitsClicks |
totalProductReviewPageVisitsClicks |
The total number of product review page visits attributed to clicks. |
metric |
totalProductReviewPageVisitsViews |
totalProductReviewPageVisitsViews |
The total number of product review page visits attributed to views. |
metric |
totalPurchaseRate |
totalPurchaseRate |
The total rate at which users make a purchase after interacting with an ad. |
metric |
totalPurchaseRate14d |
totalPurchaseRate14d |
The total rate at which users made a purchase across all campaigns within a 14-day attribution window. |
metric |
totalPurchases |
totalPurchases |
The total number of purchases attributed to an ad. |
metric |
totalPurchases14d |
totalPurchases14d |
The total number of purchases attributed to the ad campaign within a 14-day attribution window. |
metric |
totalPurchasesClicks |
totalPurchasesClicks |
The total number of purchases attributed to clicks on an ad. |
metric |
totalPurchasesClicks14d |
totalPurchasesClicks14d |
The total number of clicks that resulted in a purchase within a 14-day attribution window. |
metric |
totalPurchasesViews |
totalPurchasesViews |
The total number of purchases attributed to views of an ad. |
metric |
totalPurchasesViews14d |
totalPurchasesViews14d |
The total number of views that led to a purchase within a 14-day attribution window. |
metric |
totalROAS |
totalROAS |
The total return on ad spend (ROAS) across all sales. |
metric |
totalROAS14d |
totalROAS14d |
The total return on ad spend generated from all attributed purchases within a 14-day attribution window. |
metric |
totalSales |
totalSales |
The total sales generated from products attributed to an ad. |
metric |
totalSales14d |
totalSales14d |
The total sales value generated from all attributed product sales within a 14-day attribution window. |
metric |
totalSubscribeAndSave |
totalSubscribeAndSave |
The total number of Subscribe & Save enrollments. |
metric |
totalSubscribeAndSaveClicks |
totalSubscribeAndSaveClicks |
The total number of Subscribe & Save enrollments attributed to clicks. |
metric |
totalSubscribeAndSaveRate |
totalSubscribeAndSaveRate |
The total rate of Subscribe & Save enrollments. |
metric |
totalSubscribeAndSaveSubscriptionCPA14d |
totalSubscribeAndSaveSubscriptionCPA14d |
The total effective cost per Subscribe & Save subscription within a 14-day attribution window. |
dimension |
totalSubscribeAndSaveSubscriptionCVR14d |
totalSubscribeAndSaveSubscriptionCVR14d |
The total conversion rate for Subscribe & Save subscriptions within a 14-day attribution window. |
metric |
totalSubscribeAndSaveSubscriptionClicks14d |
totalSubscribeAndSaveSubscriptionClicks14d |
The total number of clicks that resulted in a Subscribe & Save subscription within a 14-day attribution window. |
metric |
totalSubscribeAndSaveSubscriptionViews14d |
totalSubscribeAndSaveSubscriptionViews14d |
The total number of views that resulted in a Subscribe & Save subscription within a 14-day attribution window. |
metric |
totalSubscribeAndSaveSubscriptions14d |
totalSubscribeAndSaveSubscriptions14d |
The total number of Subscribe & Save subscriptions attributed to the ad campaign within a 14-day attribution window. |
metric |
totalSubscribeAndSaveViews |
totalSubscribeAndSaveViews |
The total number of Subscribe & Save enrollments attributed to views. |
metric |
totalUnitsSold |
totalUnitsSold |
The total number of units sold attributed to an ad. |
metric |
totalUnitsSold14d |
totalUnitsSold14d |
The total number of units sold as a result of the ad campaign within a 14-day attribution window. |
metric |
unitsSold |
unitsSold |
The number of units sold attributed to an ad. |
metric |
unitsSold14d |
unitsSold14d |
The number of units sold as a result of the ad campaign within a 14-day attribution window. |
metric |
unitsSoldBrandHalo |
unitsSoldBrandHalo |
The total quantity of brand halo products purchased by customers on Amazon after delivering an ad. |
metric |
unitsSoldClicks |
unitsSoldClicks |
The number of clicks that led to the sale of units within a campaign. |
metric |
videoAdClicks |
videoAdClicks |
The total number of clicks on a video ad. |
metric |
videoAdComplete |
videoAdComplete |
The number of times a video ad was played to 100% completion. |
metric |
videoAdCompletionRate |
videoAdCompletionRate |
The rate at which video ads are played to 100% completion. |
metric |
videoAdCreativeViews |
videoAdCreativeViews |
The number of times a video ad creative was viewed. |
metric |
videoAdEndStateClicks |
videoAdEndStateClicks |
metric |
|
videoAdFirstQuartile |
videoAdFirstQuartile |
The number of times a video ad played to at least 25% completion. |
metric |
videoAdImpressions |
videoAdImpressions |
The total number of impressions for a video ad. |
metric |
videoAdMidpoint |
videoAdMidpoint |
The number of times a video ad played to at least 50% completion. |
metric |
videoAdMute |
videoAdMute |
The number of times a video ad was muted. |
metric |
videoAdPause |
videoAdPause |
The number of times a video ad was paused. |
metric |
videoAdReplays |
videoAdReplays |
metric |
|
videoAdResume |
videoAdResume |
The number of times a video ad was resumed after being paused. |
metric |
videoAdSkipBacks |
videoAdSkipBacks |
metric |
|
videoAdSkipForwards |
videoAdSkipForwards |
metric |
|
videoAdStart |
videoAdStart |
The number of times a video ad was started. |
metric |
videoAdThirdQuartile |
videoAdThirdQuartile |
The number of times a video ad played to at least 75% completion. |
metric |
videoAdUnmute |
videoAdUnmute |
The number of times a video ad was unmuted. |
metric |
videoComplete |
videoComplete |
The number of times a video advertisement was played to 100% completion. |
metric |
videoCompleted |
videoCompleted |
The number of video completed pixel conversions. |
metric |
videoCompletedCPA |
videoCompletedCPA |
The average cost to acquire a video completed pixel conversion. |
metric |
videoCompletedViews |
videoCompletedViews |
The number of video completed pixel conversions attributed to ad impressions. |
metric |
videoCompletionRate |
videoCompletionRate |
The percentage of times a video advertisement was played to 100% completion. |
metric |
videoDownloadRate |
videoDownloadRate |
The rate at which videos are downloaded after an ad interaction. |
metric |
videoDownloadRate14d |
videoDownloadRate14d |
metric |
|
videoDownloads |
videoDownloads |
The total number of video downloads attributed to an ad. |
metric |
videoDownloads14d |
videoDownloads14d |
metric |
|
videoDownloadsClicks |
videoDownloadsClicks |
The number of video downloads attributed to clicks. |
metric |
videoDownloadsClicks14d |
videoDownloadsClicks14d |
metric |
|
videoDownloadsViews |
videoDownloadsViews |
The number of video downloads attributed to views. |
metric |
videoDownloadsViews14d |
videoDownloadsViews14d |
metric |
|
videoFirstQuartile |
videoFirstQuartile |
The number of times a video advertisement was played to at least 25% of its total length. |
metric |
videoMidpoint |
videoMidpoint |
The number of times a video advertisement was played to at least 50% of its total length. |
metric |
videoMute |
videoMute |
The number of times a user muted the audio of a video advertisement. |
metric |
videoPause |
videoPause |
The number of times a user paused a video advertisement. |
metric |
videoResume |
videoResume |
The number of times a user resumed playing a paused video advertisement. |
metric |
videoStart |
videoStart |
The number of times a video advertisement began playing. |
metric |
videoStarted |
videoStarted |
The number of video started pixel conversions. |
metric |
videoStartedCPA |
videoStartedCPA |
The average cost to acquire a video started pixel conversion. |
metric |
videoStreams |
videoStreams |
The total number of video streams attributed to an ad. |
metric |
videoStreams14d |
videoStreams14d |
metric |
|
videoStreamsClicks |
videoStreamsClicks |
The number of video streams attributed to clicks. |
metric |
videoStreamsClicks14d |
videoStreamsClicks14d |
metric |
|
videoStreamsRate |
videoStreamsRate |
The rate at which videos are streamed after an ad interaction. |
metric |
videoStreamsRate14d |
videoStreamsRate14d |
metric |
|
videoStreamsViews |
videoStreamsViews |
The number of video streams attributed to views. |
metric |
videoStreamsViews14d |
videoStreamsViews14d |
metric |
|
videoThirdQuartile |
videoThirdQuartile |
The number of times a video advertisement was played to at least 75% of its total length. |
metric |
videoUnmute |
videoUnmute |
The number of times a user unmuted the audio of a video advertisement. |
metric |
viewabilityRate |
viewabilityRate |
The percentage of ad impressions that were considered viewable according to industry standards. |
metric |
viewableImpressions |
viewableImpressions |
The total number of ad impressions that were considered viewable. |
metric |
year |
year |
The year for which the data is reported. |
metric |