Amazon DSP: Most-used fields

The table below gives information about most-used fields that you can import from Amazon DSP. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Advertiser country	Advertiser country	The country where the advertiser is based.	dimension
Audience	Audience	The name of the audience segment targeted or reached by the campaign.	dimension
Channel	Channel	The type of inventory or environment where the campaign ran, such as real-time bidding exchanges or Amazon-owned sites.	dimension
Combined product sales EUR	Combined product sales EUR	Sales (in Euros) for purchases on and off Amazon, attributed to an ad view or click.	metric
Combined product sales GBP	Combined product sales GBP	Sales (in British Pounds) for purchases on and off Amazon, attributed to an ad view or click.	metric
Combined product sales USD	Combined product sales USD	Sales (in US Dollars) for purchases on and off Amazon, attributed to an ad view or click.	metric
Creative Length Size	Creative Length Size	The dimensions or size of the creative asset.	dimension
New-to-brand product sales AUD	New-to-brand product sales AUD	The sales generated from new-to-brand customers for featured products, denominated in Australian Dollars (AUD).	metric
New-to-brand product sales GBP	New-to-brand product sales GBP	The total sales (in British Pounds) of promoted products purchased for the first time over a one-year lookback window by customers on Amazon.	metric
NewToBrandECPP	NewToBrandECPP	The effective cost per purchase for new-to-brand customers.	metric
Platform	Platform	The device or software environment (e.g., operating system, browser, application) where the ad was served.	dimension
ROAS	ROAS	Return on Ad Spend (ROAS), measuring the revenue generated for every dollar spent on advertising.	metric
Sales AUD	Sales AUD	The total sales (in Australian Dollars) of promoted ASINs purchased by customers on Amazon after delivering an ad.	metric
Sales BRL	Sales BRL	The sales value generated, denominated in Brazilian Real (BRL).	metric
Sales CAD	Sales CAD	Total sales (in Canadian Dollars) of promoted ASINs purchased by customers on Amazon after delivering an ad.	metric
Sales GBP	Sales GBP	The sales value generated, denominated in Great British Pounds (GBP).	metric
Sales JPY	Sales JPY	The total sales (in Japanese Yen) of promoted ASINs purchased by customers on Amazon after delivering an ad.	metric
Targeting	Targeting	The targeting settings applied to the campaign, such as audience segments or content categories.	dimension
Total new-to-brand product sales AUD	Total new-to-brand product sales AUD	The total sales generated from new-to-brand customers for all featured products, denominated in Australian Dollars (AUD).	metric
Total new-to-brand product sales CAD	Total new-to-brand product sales CAD	The total sales (in Canadian Dollars) of promoted and brand halo products purchased for the first time over a one-year lookback window by customers on Amazon.	metric
Total new-to-brand product sales GBP	Total new-to-brand product sales GBP	The total sales (in British Pounds) of promoted and brand halo products purchased for the first time over a one-year lookback window by customers on Amazon.	metric
Total new-to-brand product sales JPY	Total new-to-brand product sales JPY	The total sales (in Japanese Yen) of promoted and brand halo products purchased for the first time over a one-year lookback window by customers on Amazon.	metric
Total sales AUD	Total sales AUD	The total sales (in Australian Dollars) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad.	metric
Total sales BRL	Total sales BRL	The total sales (in Brazilian Reals) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad.	metric
Total sales CAD	Total sales CAD	The total sales (in Canadian Dollars) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad.	metric
Total sales GBP	Total sales GBP	The total sales value generated, denominated in Great British Pounds (GBP).	metric
Total sales JPY	Total sales JPY	The total sales (in Japanese Yen) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad.	metric
Year Month	Year Month	The year and month for which the data is aggregated.	metric
addToCart	addToCart	The number of times a product was added to a shopping cart.	metric
addToCartBrandHalo	addToCartBrandHalo	The number of add-to-cart events influenced by the campaign, including brand halo effects (products related to the advertised brand).	metric
addToCartBrandHaloClicks	addToCartBrandHaloClicks	The number of clicks influenced by the campaign that resulted in add-to-cart events, including brand halo effects.	metric
addToCartBrandHaloViews	addToCartBrandHaloViews	The number of views influenced by the campaign that resulted in add-to-cart events, including brand halo effects.	metric
addToCartClicks	addToCartClicks	The number of clicks that resulted in a product being added to a shopping cart.	metric
addToCartRate	addToCartRate	The rate at which products are added to a shopping cart after an ad interaction.	metric
addToCartViews	addToCartViews	The number of ad views that resulted in a product being added to a shopping cart.	metric
addToList	addToList	The number of times a product was added to a wishlist or other list.	metric
addToListBrandHalo	addToListBrandHalo	The number of ‘add to list’ events influenced by the campaign, including brand halo effects.	metric
addToListBrandHaloClicks	addToListBrandHaloClicks	The number of clicks influenced by the campaign that resulted in ‘add to list’ events, including brand halo effects.	metric
addToListBrandHaloViews	addToListBrandHaloViews	The number of views influenced by the campaign that resulted in ‘add to list’ events, including brand halo effects.	metric
addToListClicks	addToListClicks	The number of clicks that resulted in a product being added to a list.	metric
addToListRate	addToListRate	The rate at which products are added to a list after an ad interaction.	metric
addToListViews	addToListViews	The number of ad views that resulted in a product being added to a list.	metric
addToShoppingCart	addToShoppingCart	The number of times a product was added to a shopping cart.	metric
addToShoppingCartCPA	addToShoppingCartCPA	The cost per action for products added to the shopping cart.	metric
addToShoppingCartCVR	addToShoppingCartCVR	The conversion rate for products added to the shopping cart.	metric
addToShoppingCartClicks	addToShoppingCartClicks	The number of clicks that resulted in a product being added to a shopping cart.	metric
addToShoppingCartViews	addToShoppingCartViews	The number of ad views that resulted in a product being added to a shopping cart.	metric
addToWatchlist	addToWatchlist	The number of times an item was added to a watchlist.	metric
addToWatchlistClicks	addToWatchlistClicks	The number of clicks that resulted in an item being added to a watchlist.	metric
addToWatchlistRate	addToWatchlistRate	The rate at which items are added to a watchlist after an ad interaction.	metric
addToWatchlistViews	addToWatchlistViews	The number of ad views that resulted in an item being added to a watchlist.	metric
advertiserCountry	advertiserCountry	The country where the advertiser is located.	dimension
advertiserId	advertiserId	Unique identifier for the advertiser.	dimension
advertiserName	advertiserName	The name of the advertiser.	dimension
advertiserTimezone	advertiserTimezone	The timezone of the advertiser’s account.	metric
advertiser_id	advertiser_id	A unique identifier assigned to an advertiser.	dimension
agencyFee	agencyFee	Fees charged by the agency managing the advertising campaigns.	metric
amazonDSPAudienceFee	amazonDSPAudienceFee	Fees related to using audience segments within Amazon DSP.	metric
amazonDSPConsoleFee	amazonDSPConsoleFee	Fees associated with using the Amazon DSP console.	metric
amazonStandardId	amazonStandardId	Amazon Standard Identification Number (ASIN) for products.	dimension
appStoreFirstOpens	appStoreFirstOpens	The number of first-time mobile app opens attributed to an ad view or click.	metric
appStoreOpens	appStoreOpens	The number of mobile app opens attributed to an ad view or click.	metric
appSubscriptionSignUpClicks	appSubscriptionSignUpClicks	The number of application subscription sign-up conversions attributed to an ad click.	metric
appSubscriptionSignUpFreeTrialClicks	appSubscriptionSignUpFreeTrialClicks	Number of clicks on calls-to-action that lead to a free trial subscription sign-up, tracked as an off-Amazon conversion event.	metric
appSubscriptionSignUpFreeTrialViews	appSubscriptionSignUpFreeTrialViews	Number of views of elements related to a free trial subscription sign-up, leading to a view-through conversion, tracked as an off-Amazon conversion event.	metric
appSubscriptionSignUpPaidClicks	appSubscriptionSignUpPaidClicks	Number of clicks on calls-to-action that lead to a paid subscription sign-up, tracked as an off-Amazon conversion event. This may also be associated with off-Amazon purchases or checkouts.	metric
appSubscriptionSignUpPaidViews	appSubscriptionSignUpPaidViews	Number of views of elements related to a paid subscription sign-up, leading to a view-through conversion, tracked as an off-Amazon conversion event. This may also be associated with off-Amazon purchases or checkouts.	metric
appSubscriptionSignUpViews	appSubscriptionSignUpViews	The number of application subscription sign-up conversions attributed to an ad view.	metric
application	application	Metrics related to application-specific events or conversions.	metric
applicationCPA	applicationCPA	The cost per action for application-related events.	metric
applicationCVR	applicationCVR	The conversion rate for application-related events.	metric
applicationClicks	applicationClicks	The number of clicks that resulted in an application-related event.	metric
applicationViews	applicationViews	The number of ad views that resulted in an application-related event.	metric
asin	asin	The Amazon Standard Identification Number (ASIN) which uniquely identifies a product in the Amazon catalog.	dimension
asinConversionType	asinConversionType	The type of conversion attributed to an ASIN.	dimension
audioAdCompanionBannerClicks	audioAdCompanionBannerClicks	The number of clicks on companion banners displayed with audio ads.	metric
audioAdCompanionBannerViews	audioAdCompanionBannerViews	The number of views of companion banners displayed with audio ads.	metric
audioAdCompletions	audioAdCompletions	The number of times an audio advertisement was played to 100% completion.	metric
audioAdFirstQuartile	audioAdFirstQuartile	The number of times an audio advertisement was played to at least 25% of its total length.	metric
audioAdMidpoint	audioAdMidpoint	The number of times an audio advertisement was played to at least 50% of its total length.	metric
audioAdMute	audioAdMute	The number of times an audio ad was muted.	metric
audioAdPause	audioAdPause	The number of times an audio ad was paused.	metric
audioAdProgression	audioAdProgression	The progression event for an audio ad (e.g., 25%, 50%, 75% played).	metric
audioAdResume	audioAdResume	The number of times an audio ad was resumed after being paused.	metric
audioAdRewind	audioAdRewind	The number of times an audio ad was rewound.	metric
audioAdSkip	audioAdSkip	The number of times an audio ad was skipped.	metric
audioAdStart	audioAdStart	The number of times an audio advertisement began playing.	metric
audioAdThirdQuartile	audioAdThirdQuartile	The number of times an audio advertisement was played to at least 75% of its total length.	metric
audioAdUnmute	audioAdUnmute	The number of times an audio ad was unmuted.	metric
audioAdViews	audioAdViews	The number of times an audio advertisement was viewed or played.	metric
brandName	brandName	The name of the brand associated with the product or campaign.	dimension
brandSearchRate	brandSearchRate	The rate at which brand-related searches occur after an ad interaction.	metric
brandSearches	brandSearches	The number of searches for the brand following an ad interaction.	metric
brandSearchesClicks	brandSearchesClicks	The number of clicks that led to brand-related searches.	metric
brandSearchesViews	brandSearchesViews	The number of ad views that led to brand-related searches.	metric
browser	browser	The web browser used by customers to view the ad.	dimension
browserName	browserName	The web browser used by customers to view the ad.	metric
browserVersion	browserVersion	The specific version of the web browser used by customers to view the ad.	metric
campaign_name	campaign_name	The name of the advertising campaign.	dimension
checkout	checkout	The total number of checkout completions attributed to an ad.	metric
checkoutCPA	checkoutCPA	The average cost to acquire a Checkout conversion.	metric
checkoutCVR	checkoutCVR	The number of Checkout conversions relative to the number of ad impressions.	metric
checkoutClicks	checkoutClicks	The number of Checkout conversions attributed to an ad click-through.	metric
checkoutViews	checkoutViews	The number of Checkout conversions attributed to an ad impression.	metric
city	city	The city where the ad was displayed.	dimension
clickThroughRate	clickThroughRate	The percentage of impressions that resulted in a click (CTR).	metric
clickThroughs	clickThroughs	The total number of times users clicked on an advertisement and were directed to a landing page or destination.	dimension
clickToApplyClicks	clickToApplyClicks		metric
clickToApplyViews	clickToApplyViews		metric
clicks	clicks	The total number of clicks on the advertisement.	metric
clickthroughs	clickthroughs	A click on an ad that directs the user to a destination outside of the creative.	dimension
combinedECPP	combinedECPP	The combined effective cost per purchase across multiple product lines or campaigns.	metric
combinedERPM	combinedERPM	Effective (average) revenue for sales on and off Amazon generated per thousand impressions.	metric
combinedProductSales	combinedProductSales	Sales for purchases on and off Amazon, attributed to an ad view or click.	metric
combinedPurchaseRate	combinedPurchaseRate	Rate of attributed purchase events on and off Amazon, relative to ad impressions.	metric
combinedPurchases	combinedPurchases	The total number of purchases, combining both on-Amazon and off-Amazon purchases.	metric
combinedPurchasesClicks	combinedPurchasesClicks	The total number of purchases (on-Amazon and off-Amazon) attributed to clicks.	metric
combinedPurchasesViews	combinedPurchasesViews	The total number of purchases (on-Amazon and off-Amazon) attributed to views.	metric
combinedROAS	combinedROAS	Return on advertising spend for products sold on and off Amazon, measured as ad-attributed sales per local currency unit of ad spend.	metric
combinedUnitsSold	combinedUnitsSold	Units of product sold on and off Amazon, attributed to an ad view or click.	metric
contact	contact	The total number of contact events (e.g., reaching out to customer service) attributed to an ad.	metric
contactCPA	contactCPA	The average cost to acquire a Contact conversion.	metric
contactCVR	contactCVR	The number of Contact conversions relative to the number of ad impressions.	metric
contactClicks	contactClicks	The number of Contact conversions attributed to an ad click-through.	metric
contactViews	contactViews	The number of Contact conversions attributed to an ad impression.	metric
conversionSourceAttributionType	conversionSourceAttributionType	Indicates whether the attribution method for a conversion source is owned by Amazon or a third party.	dimension
conversionSourceName	conversionSourceName	The name of the conversion source (e.g., Amazon or a third party).	dimension
conversionSourceOwner	conversionSourceOwner	Indicates whether the conversion source is Amazon or an Amazon partner.	dimension
conversionSourceScaled	conversionSourceScaled	Indicates whether the conversion data has been scaled from a smaller sample to represent a broader market measurement.	dimension
conversionType	conversionType	The type or category of conversion event (e.g., purchase, add-to-cart, sign-up).	dimension
cost	cost	The total cost incurred for the campaign or ad activity.	metric
country	country	The country where the ad was displayed.	dimension
creativeAdId	creativeAdId	Unique identifier for the creative within the ad.	dimension
creativeID	creativeID	Unique identifier for the creative asset.	dimension
creativeId	creativeId	Unique identifier for the creative asset.	dimension
creativeLanguage	creativeLanguage	The language used in the advertisement’s creative content.	metric
creativeName	creativeName	The name of the creative asset.	dimension
creativeSize	creativeSize	The dimensions or size of the creative asset.	dimension
creativeType	creativeType	The type of creative used (e.g., image, video).	dimension
date	date	The specific date for which the data is reported.	dimension
deal	deal	Information related to the private marketplace deal.	dimension
dealID	dealID	Unique identifier for the private marketplace deal.	dimension
dealId	dealId	The unique identifier for a private deal or guaranteed deal package used for inventory targeting.	metric
dealType	dealType	The classification of the advertising deal (e.g., programmatic guaranteed, private marketplace).	dimension
designatedMarketAreaCode	designatedMarketAreaCode	The code for the Designated Market Area (DMA) where the ad was displayed.	dimension
designatedMarketAreaName	designatedMarketAreaName	The name of the Designated Market Area (DMA) where the ad was displayed.	dimension
detailPageViewBrandHalo	detailPageViewBrandHalo	The number of detail page views influenced by the campaign, including brand halo effects.	metric
detailPageViewBrandHaloClicks	detailPageViewBrandHaloClicks	The number of clicks influenced by the campaign that led to detail page views, including brand halo effects.	metric
detailPageViewBrandHaloViews	detailPageViewBrandHaloViews	The number of views influenced by the campaign that led to detail page views, including brand halo effects.	metric
detailPageViewClicks	detailPageViewClicks	The number of clicks that led to a product detail page view.	metric
detailPageViewRate	detailPageViewRate	The rate at which users view a detail page after an ad interaction.	metric
detailPageViewViews	detailPageViewViews	The number of ad views that led to a product detail page view.	metric
detailPageViews	detailPageViews	The total number of product detail page views.	metric
device	device	The type of device used by the customer (e.g., desktop, mobile, tablet).	dimension
deviceName	deviceName	The type or name of the device (e.g., mobile, desktop, tablet) on which the advertisement was displayed.	dimension
dmaCode	dmaCode	The unique code for a Designated Market Area (DMA), used for geographic targeting and reporting.	metric
dmaName	dmaName	The name of the Designated Market Area (DMA), used for geographic targeting and reporting.	metric
downloadedVideoPlayRate	downloadedVideoPlayRate	The rate at which downloaded videos are played.	metric
downloadedVideoPlays	downloadedVideoPlays	The number of times a downloaded video was played.	metric
downloadedVideoPlaysClicks	downloadedVideoPlaysClicks	The number of clicks that resulted in a downloaded video play.	metric
downloadedVideoPlaysViews	downloadedVideoPlaysViews	The number of ad views that resulted in a downloaded video play.	metric
eCPAddToCart	eCPAddToCart	The effective cost per add to cart.	metric
eCPAddToList	eCPAddToList	The effective cost per add to list.	metric
eCPAddToWatchlist	eCPAddToWatchlist	The effective cost per add to watchlist.	metric
eCPBrandSearch	eCPBrandSearch	The effective cost per brand search.	metric
eCPC	eCPC	The effective cost per click.	metric
eCPDetailPageView	eCPDetailPageView	The effective cost per detail page view.	metric
eCPDownloadedVideoPlays	eCPDownloadedVideoPlays	The effective cost per downloaded video play.	metric
eCPM	eCPM	The effective cost per mille (thousand impressions).	metric
eCPP	eCPP	The effective cost per purchase.	metric
eCPPlayTrailer	eCPPlayTrailer	The effective cost per trailer play.	metric
eCPProductReviewPageVisit	eCPProductReviewPageVisit	The effective cost per product review page visit.	metric
eCPRental	eCPRental	The effective cost per rental.	metric
eCPSubscribeAndSave	eCPSubscribeAndSave	The effective cost per Subscribe & Save enrollment.	metric
eCPVideoAdCompletion	eCPVideoAdCompletion	The effective cost per video ad completion.	metric
eCPVideoDownload	eCPVideoDownload	The effective cost per video download.	metric
eCPVideoStream	eCPVideoStream	The effective cost per video stream.	metric
eRPM	eRPM	The effective revenue per mille (thousand impressions).	metric
entityId	entityId	Unique identifier for an entity within Amazon DSP, such as an account or advertiser.	dimension
environmentName	environmentName	The environment (e.g., web or app) from which the bid request originated.	metric
environmentType	environmentType	The type of environment where the ad was shown (e.g., app, web).	dimension
event_name	event_name	The name of a specific event related to ad interaction or conversion.	dimension
events	events	The total number of specific events recorded.	metric
featuredASIN	featuredASIN	The Amazon Standard Identification Number (ASIN) of a featured product.	dimension
featuredAsin	featuredAsin	The Amazon Standard Identification Number (ASIN) of a product that is prominently featured in the advertisement.	metric
freeTrialSubscriptionSignupClicks	freeTrialSubscriptionSignupClicks	Number of clicks on calls-to-action that lead to a free trial subscription sign-up, tracked as an off-Amazon conversion event.	metric
freeTrialSubscriptionSignupViews	freeTrialSubscriptionSignupViews	Number of views of elements related to a free trial subscription sign-up, leading to a view-through conversion, tracked as an off-Amazon conversion event.	metric
freeTrialSubscriptionSignups	freeTrialSubscriptionSignups	The number of sign-ups for free trial subscriptions, indicating user interest and initial engagement with an offering. This is often tracked as a conversion event.	metric
frequencyAverage	frequencyAverage	The average number of times an individual user was exposed to an advertisement.	metric
grossClickThroughs	grossClickThroughs	The total number of clicks on an ad, without any filtering or invalidation.	metric
grossImpressions	grossImpressions	The total number of times an ad was displayed, without any filtering or invalidation.	metric
householdFrequencyAverage	householdFrequencyAverage	The average number of times an advertisement was delivered to a household.	metric
householdReach	householdReach	The total number of unique households that were exposed to an advertisement.	metric
impressionFrequencyAverage	impressionFrequencyAverage	The average number of times an advertisement’s impressions were delivered to a unique user.	dimension
impressions	impressions	The total number of times an ad was displayed.	metric
interactiveImpressions	interactiveImpressions	Impressions on interactive ad creatives.	metric
intervalEnd	intervalEnd	The end date of the reporting interval.	dimension
intervalStart	intervalStart	The start date of the reporting interval.	dimension
invalidClickThroughRate	invalidClickThroughRate	The rate of invalid click-throughs.	metric
invalidClickThroughs	invalidClickThroughs	The number of click-throughs identified as invalid by Amazon’s traffic detection systems.	metric
invalidImpressionRate	invalidImpressionRate	The rate of invalid impressions.	metric
invalidImpressions	invalidImpressions	The number of impressions identified as invalid by Amazon’s traffic detection systems.	metric
kindleDetailPageViewClicks	kindleDetailPageViewClicks	The number of Kindle product detail page view conversions attributed to ad click-throughs.	metric
kindleDetailPageViewViews	kindleDetailPageViewViews	The number of Kindle product detail page view conversions attributed to ad impressions.	metric
lead	lead	The total number of leads generated (e.g., form submissions, inquiries) attributed to an ad.	metric
leadCPA	leadCPA	The average cost to acquire a Lead conversion.	metric
leadCVR	leadCVR	The number of Lead conversions relative to the number of ad impressions.	metric
leadClicks	leadClicks	The number of Lead conversions attributed to an ad click-through.	metric
leadValueAverage	leadValueAverage	The average monetary value attributed to each lead generated from advertising campaigns.	dimension
leadValueSum	leadValueSum	The total value of leads generated.	metric
leadViews	leadViews	The number of Lead conversions attributed to an ad impression.	metric
lineItemApprovalStatus	lineItemApprovalStatus	The current status of an Amazon DSP line item within the approval workflow, indicating whether it is approved, pending review, or rejected. A line item is a component of an ad campaign that defines specific targeting, budget, and creative settings.	metric
lineItemBudget	lineItemBudget	The budget allocated to a specific line item.	metric
lineItemBudgetCap	lineItemBudgetCap	The maximum budget allocated to a line item.	dimension
lineItemEndDate	lineItemEndDate	The end date of the line item’s activity.	dimension
lineItemExternalId	lineItemExternalId	An external identifier for the line item.	dimension
lineItemId	lineItemId	Unique identifier for the line item.	dimension
lineItemLanguageTargeting	lineItemLanguageTargeting	The language used for targeting within a specific line item.	metric
lineItemName	lineItemName	The name of the line item.	dimension
lineItemStartDate	lineItemStartDate	The start date of the line item’s activity.	dimension
lineItemStatus	lineItemStatus	The current status of a line item within an advertising campaign (e.g., active, paused).	dimension
lineItemType	lineItemType	The type or category of the line item.	metric
marketplace	marketplace	The Amazon marketplace (e.g., amazon.com, amazon.co.uk) where the ads were displayed.	dimension
maxExpectedLatencyHours	maxExpectedLatencyHours	The maximum anticipated delay, expressed in hours, for the processing and availability of data within Amazon DSP reports. This field is a default metric included in DSP reports.	metric
measurableImpressions	measurableImpressions	The number of impressions that were measurable according to industry standards.	metric
measurableRate	measurableRate	The rate at which impressions were measurable.	metric
mobileAppFirstStartCPA	mobileAppFirstStartCPA	The cost per action for the first start of a mobile application.	metric
mobileAppFirstStartCVR	mobileAppFirstStartCVR	The conversion rate for the first start of a mobile application.	metric
mobileAppFirstStartClicks	mobileAppFirstStartClicks	The number of clicks that resulted in the first start of a mobile application.	metric
mobileAppFirstStartViews	mobileAppFirstStartViews	The number of ad views that resulted in the first start of a mobile application.	metric
mobileAppFirstStarts	mobileAppFirstStarts	The number of first-time starts of a mobile application.	metric
newSubscribeAndSave	newSubscribeAndSave	The number of new Subscribe & Save enrollments.	metric
newSubscribeAndSave14d	newSubscribeAndSave14d	The number of new Subscribe & Save subscriptions initiated within a 14-day attribution window.	metric
newSubscribeAndSaveBrandHalo	newSubscribeAndSaveBrandHalo	The number of new Subscribe & Save enrollments influenced by the campaign, including brand halo effects.	metric
newSubscribeAndSaveBrandHaloClicks	newSubscribeAndSaveBrandHaloClicks	The number of clicks influenced by the campaign that resulted in new Subscribe & Save enrollments, including brand halo effects.	metric
newSubscribeAndSaveBrandHaloViews	newSubscribeAndSaveBrandHaloViews	The number of views influenced by the campaign that resulted in new Subscribe & Save enrollments, including brand halo effects.	metric
newSubscribeAndSaveClicks	newSubscribeAndSaveClicks	The number of clicks that resulted in new Subscribe & Save enrollments.	metric
newSubscribeAndSaveRate	newSubscribeAndSaveRate	The rate at which new Subscribe & Save enrollments occur after an ad interaction.	metric
newSubscribeAndSaveViews	newSubscribeAndSaveViews	The number of ad views that resulted in new Subscribe & Save enrollments.	metric
newToBrandDetailPageViewClicks	newToBrandDetailPageViewClicks	The number of detail page view clicks by new-to-brand customers attributed to an ad.	metric
newToBrandDetailPageViewViews	newToBrandDetailPageViewViews	The number of detail page view impressions by new-to-brand customers attributed to an ad.	metric
newToBrandDetailPageViews	newToBrandDetailPageViews	The number of product detail page views from customers identified as new-to-brand.	metric
newToBrandERPM	newToBrandERPM	The estimated revenue per mille (thousand impressions) from purchases attributed to new-to-brand customers.	metric
newToBrandProductSales	newToBrandProductSales	Total sales generated from purchases made by customers new to the brand within a defined lookback window.	metric
newToBrandProductSales14d	newToBrandProductSales14d	The sales generated from new-to-brand customers for featured products within a 14-day attribution window.	metric
newToBrandPurchasePercentageBrandHalo	newToBrandPurchasePercentageBrandHalo	The percentage of new-to-brand purchases influenced by the campaign, including brand halo effects.	metric
newToBrandPurchaseRate	newToBrandPurchaseRate	The rate at which new-to-brand customers make a purchase after interacting with an ad.	metric
newToBrandPurchases	newToBrandPurchases	The total number of purchases made by customers new to the brand.	metric
newToBrandPurchases14d	newToBrandPurchases14d	The number of purchases made by new-to-brand customers within a 14-day attribution window.	metric
newToBrandPurchasesBrandHalo	newToBrandPurchasesBrandHalo	The number of new-to-brand purchases influenced by the campaign, including brand halo effects.	metric
newToBrandPurchasesBrandHaloClicks	newToBrandPurchasesBrandHaloClicks	The number of clicks from new-to-brand customers influenced by the campaign that resulted in purchases, including brand halo effects.	metric
newToBrandPurchasesBrandHaloViews	newToBrandPurchasesBrandHaloViews	The number of views from new-to-brand customers influenced by the campaign that resulted in purchases, including brand halo effects.	metric
newToBrandPurchasesClicks	newToBrandPurchasesClicks	The number of purchases by new-to-brand customers attributed to clicks on an ad.	metric
newToBrandPurchasesPercentage	newToBrandPurchasesPercentage	The percentage of total purchases that are new-to-brand.	metric
newToBrandPurchasesViews	newToBrandPurchasesViews	The number of purchases by new-to-brand customers attributed to views of an ad.	metric
newToBrandROAS	newToBrandROAS	The return on ad spend (ROAS) specifically from new-to-brand customer purchases.	metric
newToBrandSalesBrandHalo	newToBrandSalesBrandHalo	Sales generated from customers new to the brand, attributed to the overall brand halo effect of the campaign.	metric
newToBrandUnitsSold	newToBrandUnitsSold	The number of units sold to customers new to the brand.	metric
newToBrandUnitsSoldBrandHalo	newToBrandUnitsSoldBrandHalo	Units of brand halo products purchased by new-to-brand shoppers, attributed to an ad view or click.	metric
offAmazonCPA	offAmazonCPA	Cost per acquisition (CPA) for conversions that occur off Amazon.	metric
offAmazonCVR	offAmazonCVR	Conversion rate for off-Amazon events.	metric
offAmazonClicks	offAmazonClicks	The number of clicks on ads that lead to off-Amazon destinations.	metric
offAmazonConversions	offAmazonConversions	The total number of conversions that occurred off Amazon.	metric
offAmazonECPP	offAmazonECPP	Effective Cost Per Purchase (ECPP) for products purchased off Amazon, indicating the cost efficiency of driving external purchases.	metric
offAmazonERPM	offAmazonERPM	Effective (average) revenue for sales included in off-Amazon purchases generated per thousand impressions.	metric
offAmazonProductSales	offAmazonProductSales	Sales generated from products purchased on third-party sites, attributed to an ad view or click.	metric
offAmazonPurchaseRate	offAmazonPurchaseRate	The rate of purchases occurring off Amazon after an ad interaction.	metric
offAmazonPurchases	offAmazonPurchases	The total number of purchases that occurred off Amazon.	metric
offAmazonPurchasesClicks	offAmazonPurchasesClicks	The number of off-Amazon purchases attributed to clicks.	metric
offAmazonPurchasesViews	offAmazonPurchasesViews	The number of off-Amazon purchases attributed to views.	metric
offAmazonROAS	offAmazonROAS	Return on advertising spend for products included in off-Amazon purchase events, measured as ad-attributed sales per local currency unit of ad spend.	metric
offAmazonUnitsSold	offAmazonUnitsSold	Units of product sold off Amazon, attributed to an ad view or click.	metric
offAmazonViews	offAmazonViews	Total number of views for advertised products or content occurring off Amazon properties.	metric
omnichannelMetricsFee	omnichannelMetricsFee	Fees associated with omnichannel advertising metrics.	metric
onTargetImpressionCost	onTargetImpressionCost	The cost associated with delivering impressions to the target audience.	metric
operatingSystem	operatingSystem	The operating system used by the customer when viewing the ad.	dimension
operatingSystemName	operatingSystemName	The operating system used by customers to view the ad.	metric
orderBudget	orderBudget	The total budget allocated for the order.	metric
orderCurrency	orderCurrency	The currency in which the order budget and costs are reported.	dimension
orderEndDate	orderEndDate	The end date of the advertising order.	dimension
orderExternalId	orderExternalId	An external identifier for the advertising order.	dimension
orderId	orderId	A unique identifier for the advertising order.	dimension
orderName	orderName	The name of the advertising order.	dimension
orderStartDate	orderStartDate	The start date of the advertising order.	dimension
other	other	Metrics related to ‘other’ conversion events not explicitly defined.	metric
otherClicks	otherClicks	The number of clicks attributed to ‘other’ conversion events.	metric
otherViews	otherViews	The number of Other conversions attributed to an ad impression.	metric
pageViewCPA	pageViewCPA	The average cost to acquire a Page view conversion.	metric
pageViewCVR	pageViewCVR	The number of Page view conversions relative to the number of ad impressions.	metric
pageViewClicks	pageViewClicks	The number of clicks on an ad that resulted in a page view.	metric
pageViewViews	pageViewViews	The number of Page view conversions attributed to an ad impression.	metric
pageViews	pageViews	The total number of page views attributed to an ad.	metric
paidSubscriptionSignupClicks	paidSubscriptionSignupClicks	Number of clicks on calls-to-action that lead to a paid subscription sign-up, tracked as an off-Amazon conversion event. This may also be associated with off-Amazon purchases or checkouts.	metric
paidSubscriptionSignupViews	paidSubscriptionSignupViews	Number of views of elements related to a paid subscription sign-up, leading to a view-through conversion, tracked as an off-Amazon conversion event. This may also be associated with off-Amazon purchases or checkouts.	metric
paidSubscriptionSignups	paidSubscriptionSignups	The number of sign-ups for paid subscriptions, reflecting successful conversions and revenue generation. This is often tracked as a conversion event.	metric
parentASIN	parentASIN	The Amazon Standard Identification Number (ASIN) for the parent product, representing a product family.	dimension
parentAsin	parentAsin	The Amazon Standard Identification Number (ASIN) of the parent product in a product family.	metric
placement	placement	The specific location or position where an advertisement was displayed within a website or app.	dimension
placementSize	placementSize	The dimensions of the ad placement in pixels.	dimension
playTrailerRate	playTrailerRate	The rate at which users play a video trailer after an ad interaction.	metric
playTrailers	playTrailers	The total number of times a video trailer was played.	metric
playTrailersClicks	playTrailersClicks	The number of video trailer plays attributed to clicks.	metric
playTrailersViews	playTrailersViews	The number of video trailer plays attributed to views.	metric
postalCode	postalCode	The postal code associated with the ad impression location.	dimension
productCategory	productCategory	The category to which a product belongs, used for filtering or grouping product-related data. Relevant for ‘PRODUCTS’ report type.	dimension
productGroup	productGroup	A defined group of products, often used for organizing and targeting specific sets of products within campaigns. Relevant for ‘PRODUCTS’ report type.	dimension
productName	productName	The commercial name of the product being advertised or analyzed. Relevant for ‘PRODUCTS’ report type.	dimension
productReviewPageViewBrandHalo	productReviewPageViewBrandHalo	The number of product review page views influenced by the campaign, including brand halo effects.	metric
productReviewPageViewBrandHaloClicks	productReviewPageViewBrandHaloClicks	The number of clicks influenced by the campaign that led to product review page views, including brand halo effects.	metric
productReviewPageViewBrandHaloViews	productReviewPageViewBrandHaloViews	The number of views influenced by the campaign that led to product review page views, including brand halo effects.	metric
productReviewPageVisitRate	productReviewPageVisitRate	The rate at which users visit a product review page after an ad interaction.	metric
productReviewPageVisits	productReviewPageVisits	The total number of visits to a product review page.	metric
productReviewPageVisitsClicks	productReviewPageVisitsClicks	The number of product review page visits attributed to clicks.	metric
productReviewPageVisitsViews	productReviewPageVisitsViews	The number of product review page visits attributed to views.	metric
productSubCategory	productSubCategory	A more specific classification within a broader product category, used for detailed product analysis. Relevant for ‘PRODUCTS’ report type.	metric
proposalId	proposalId	The identifier for the advertising proposal.	metric
purchaseRate	purchaseRate	The rate at which users make a purchase after interacting with an ad.	metric
purchases	purchases	The total number of purchases attributed to an ad.	metric
purchases14d	purchases14d	The number of purchases attributed to the ad campaign within a 14-day attribution window.	metric
purchasesBrandHalo	purchasesBrandHalo	The number of purchases influenced by the campaign, including brand halo effects.	metric
purchasesBrandHaloClicks	purchasesBrandHaloClicks	The number of clicks influenced by the campaign that resulted in purchases, including brand halo effects.	metric
purchasesBrandHaloViews	purchasesBrandHaloViews	The number of views influenced by the campaign that resulted in purchases, including brand halo effects.	metric
purchasesClicks	purchasesClicks	The number of purchases attributed to clicks on an ad.	metric
purchasesClicks14d	purchasesClicks14d	The number of clicks that resulted in a purchase within a 14-day attribution window.	metric
purchasesViews	purchasesViews	The number of purchases attributed to views of an ad.	metric
purchasesViews14d	purchasesViews14d	The number of views that resulted in a purchase within a 14-day attribution window.	metric
reach	reach	The number of unique users who were exposed to the ad.	metric
region	region	The geographic region associated with the ad impression.	dimension
rentalRate	rentalRate	The rate at which users rent content after interacting with an ad.	metric
rentals	rentals	The total number of content rentals attributed to an ad.	metric
rentalsClicks	rentalsClicks	The number of content rentals attributed to clicks on an ad.	metric
rentalsViews	rentalsViews	The number of content rentals attributed to views of an ad.	metric
reportDate	reportDate	The date for which the report data is aggregated.	dimension
reportGranularity	reportGranularity	The level of detail at which report data is aggregated (e.g., daily or summary).	dimension
sales	sales	The total sales generated from products attributed to an ad.	metric
sales14d	sales14d	The total sales value generated from products within a 14-day attribution window.	metric
salesBrandHalo	salesBrandHalo	Sales influenced by the campaign, including brand halo effects (sales of products related to the advertised brand, not just the advertised product).	metric
salesClicks	salesClicks	Total sales generated from ad clicks, including both on-Amazon and off-Amazon sales.	metric
salesPromoted	salesPromoted	Total sales attributed to promoted products, encompassing both on-Amazon and off-Amazon sales channels.	metric
salesPromotedClicks	salesPromotedClicks	The total number of purchases (on-Amazon and off-Amazon) attributed to clicks on promoted products.	metric
search	search	The number of searches performed on Amazon after an ad interaction.	metric
searchCPA	searchCPA	The average cost to acquire a Search conversion.	metric
searchCVR	searchCVR	The number of Search conversions relative to the number of ad impressions.	metric
searchClicks	searchClicks	The number of searches on Amazon attributed to clicks on an ad.	metric
searchViews	searchViews	The number of searches on Amazon attributed to views of an ad.	metric
segment	segment	An audience segment targeted by the ad.	dimension
segmentClassCode	segmentClassCode	A classification code for the audience segment.	dimension
segmentId	segmentId	A unique identifier for the audience segment.	metric
segmentMarketplaceId	segmentMarketplaceId	Identifier for the marketplace associated with an audience segment.	metric
segmentName	segmentName	The name of the audience segment.	metric
segmentSource	segmentSource	The source of the audience segment data.	metric
segmentType	segmentType	The type of audience segment used for targeting.	metric
signUp	signUp	The total number of sign-ups attributed to an ad.	metric
signUpCPA	signUpCPA	Cost per acquisition (CPA) for sign-ups.	metric
signUpCVR	signUpCVR	Conversion rate for sign-ups.	metric
signUpClicks	signUpClicks	The number of sign-ups attributed to clicks on an ad.	metric
signUpViews	signUpViews	The number of sign-ups attributed to views of an ad.	metric
site	site	The website or application where the advertisement was displayed.	dimension
siteName	siteName	The name of the website or app where the ad was displayed.	dimension
subscribe	subscribe	The total number of subscriptions attributed to an ad.	metric
subscribeCPA	subscribeCPA	Cost per acquisition (CPA) for subscriptions.	metric
subscribeCVR	subscribeCVR	Conversion rate for subscriptions.	metric
subscribeClicks	subscribeClicks	The number of subscriptions attributed to clicks on an ad.	metric
subscribeViews	subscribeViews	The number of subscriptions attributed to views of an ad.	metric
subscriptionSignupClicks	subscriptionSignupClicks	The number of new Subscribe & Save subscriptions attributed to ad click-throughs.	metric
subscriptionSignupViews	subscriptionSignupViews	The number of new Subscribe & Save subscriptions attributed to ad impressions.	metric
subscriptionSignups	subscriptionSignups	The total number of subscriptions attributed to an ad.	metric
supplyCost	supplyCost	The cost associated with the ad inventory (supply) for displaying ads.	metric
supplySource	supplySource	The origin of the advertising inventory, such as a specific publisher, exchange, or Amazon-owned property.	dimension
supplySourceName	supplySourceName	The name of the supply source (publisher or exchange) where the ad was displayed.	dimension
targetDemographic	targetDemographic	The demographic segment targeted by the advertising campaign.	metric
targetingMethod	targetingMethod	The method used to target audiences in the ad campaign (e.g., demographic, interest-based).	dimension
totalAddToCart	totalAddToCart	The total number of times products were added to a shopping cart across all campaigns/line items.	metric
totalAddToCartClicks	totalAddToCartClicks	The total number of add-to-cart events attributed to clicks.	metric
totalAddToCartRate	totalAddToCartRate	The total rate at which products were added to a shopping cart.	metric
totalAddToCartViews	totalAddToCartViews	The total number of add-to-cart events attributed to views.	metric
totalAddToList	totalAddToList	The total number of times products were added to a wishlist or other list.	metric
totalAddToListClicks	totalAddToListClicks	The total number of add-to-list events attributed to clicks.	metric
totalAddToListRate	totalAddToListRate	The total rate at which products were added to a list.	metric
totalAddToListViews	totalAddToListViews	The total number of add-to-list events attributed to views.	metric
totalCost	totalCost	The total cost incurred for the advertising activities.	metric
totalDetailPageView	totalDetailPageView	The total number of product detail page views.	metric
totalDetailPageViewClicks	totalDetailPageViewClicks	The total number of detail page views attributed to clicks.	metric
totalDetailPageViewRate	totalDetailPageViewRate	The total rate of product detail page views.	metric
totalDetailPageViewViews	totalDetailPageViewViews	The total number of detail page views attributed to views.	metric
totalECPAddToCart	totalECPAddToCart	Total Effective Cost Per Add to Cart, representing the cost efficiency of actions leading to products being added to shopping carts.	metric
totalECPAddToList	totalECPAddToList	Total Effective Cost Per Add to List, representing the cost efficiency of actions leading to products being added to wish lists or other saved lists.	metric
totalECPDetailPageView	totalECPDetailPageView	Total Effective Cost Per Detail Page View, indicating the cost efficiency of driving users to product detail pages.	metric
totalECPP	totalECPP	Total Effective Cost Per Purchase (ECPP), representing the overall cost efficiency of driving purchases.	metric
totalECPProductReviewPageVisit	totalECPProductReviewPageVisit	Total Effective Cost Per Product Review Page Visit, measuring the cost efficiency of driving users to product review pages.	metric
totalECPSubscribeAndSave	totalECPSubscribeAndSave	Total Effective Cost Per Subscribe & Save, indicating the cost efficiency of driving Subscribe & Save subscriptions.	metric
totalERPM	totalERPM	The total estimated revenue per mille (thousand impressions).	metric
totalFee	totalFee	The total amount of fees incurred for advertising activities.	metric
totalNewToBrandDPVClicks	totalNewToBrandDPVClicks	The total number of detail page view clicks by new-to-brand customers (including promoted and brand halo products) attributed to an ad.	metric
totalNewToBrandDPVRate	totalNewToBrandDPVRate	The total rate of product detail page views by new-to-brand customers.	metric
totalNewToBrandDPVViews	totalNewToBrandDPVViews	The total number of detail page view impressions by new-to-brand customers (including promoted and brand halo products) attributed to an ad.	metric
totalNewToBrandDPVs	totalNewToBrandDPVs	The total number of detail page views by new-to-brand customers.	metric
totalNewToBrandECPDetailPageView	totalNewToBrandECPDetailPageView	The average cost to acquire a total new-to-brand detail page view conversion.	metric
totalNewToBrandECPP	totalNewToBrandECPP	Total Effective Cost Per Purchase (ECPP) for new-to-brand customers, representing the cost efficiency of acquiring new customers.	metric
totalNewToBrandERPM	totalNewToBrandERPM	The total estimated revenue per mille (thousand impressions) from new-to-brand customers.	metric
totalNewToBrandProductSales14d	totalNewToBrandProductSales14d	The total sales generated from new-to-brand customers for all featured products within a 14-day attribution window.	metric
totalNewToBrandPurchaseRate	totalNewToBrandPurchaseRate	The total rate of purchases by new-to-brand customers.	metric
totalNewToBrandPurchases	totalNewToBrandPurchases	The total number of purchases by new-to-brand customers.	metric
totalNewToBrandPurchases14d	totalNewToBrandPurchases14d	The total number of purchases made by new-to-brand customers within a 14-day attribution window.	metric
totalNewToBrandPurchasesClicks	totalNewToBrandPurchasesClicks	The total number of new-to-brand purchases attributed to clicks.	metric
totalNewToBrandPurchasesPercentage	totalNewToBrandPurchasesPercentage	The total percentage of purchases that are new-to-brand.	metric
totalNewToBrandPurchasesViews	totalNewToBrandPurchasesViews	The total number of new-to-brand purchases attributed to views.	metric
totalNewToBrandROAS	totalNewToBrandROAS	The total return on ad spend (ROAS) from new-to-brand customer purchases.	metric
totalNewToBrandSales	totalNewToBrandSales	The total sales generated from purchases made by customers new to the brand.	metric
totalNewToBrandUnitsSold	totalNewToBrandUnitsSold	The total number of units sold to customers new to the brand.	metric
totalProductReviewPageVisitRate	totalProductReviewPageVisitRate	The total rate at which users visit a product review page.	metric
totalProductReviewPageVisits	totalProductReviewPageVisits	The total number of visits to product review pages.	metric
totalProductReviewPageVisitsClicks	totalProductReviewPageVisitsClicks	The total number of product review page visits attributed to clicks.	metric
totalProductReviewPageVisitsViews	totalProductReviewPageVisitsViews	The total number of product review page visits attributed to views.	metric
totalPurchaseRate	totalPurchaseRate	The total rate at which users make a purchase after interacting with an ad.	metric
totalPurchases	totalPurchases	The total number of purchases attributed to an ad.	metric
totalPurchases14d	totalPurchases14d	The total number of purchases attributed to the ad campaign within a 14-day attribution window.	metric
totalPurchasesClicks	totalPurchasesClicks	The total number of purchases attributed to clicks on an ad.	metric
totalPurchasesClicks14d	totalPurchasesClicks14d	The total number of clicks that resulted in a purchase within a 14-day attribution window.	metric
totalPurchasesViews	totalPurchasesViews	The total number of purchases attributed to views of an ad.	metric
totalPurchasesViews14d	totalPurchasesViews14d	The total number of views that led to a purchase within a 14-day attribution window.	metric
totalROAS	totalROAS	The total return on ad spend (ROAS) across all sales.	metric
totalSales	totalSales	The total sales generated from products attributed to an ad.	metric
totalSales14d	totalSales14d	The total sales value generated from all attributed product sales within a 14-day attribution window.	metric
totalSubscribeAndSave	totalSubscribeAndSave	The total number of Subscribe & Save enrollments.	metric
totalSubscribeAndSaveClicks	totalSubscribeAndSaveClicks	The total number of Subscribe & Save enrollments attributed to clicks.	metric
totalSubscribeAndSaveRate	totalSubscribeAndSaveRate	The total rate of Subscribe & Save enrollments.	metric
totalSubscribeAndSaveSubscriptions14d	totalSubscribeAndSaveSubscriptions14d	The total number of Subscribe & Save subscriptions attributed to the ad campaign within a 14-day attribution window.	metric
totalSubscribeAndSaveViews	totalSubscribeAndSaveViews	The total number of Subscribe & Save enrollments attributed to views.	metric
totalUnitsSold	totalUnitsSold	The total number of units sold attributed to an ad.	metric
unitsSold	unitsSold	The number of units sold attributed to an ad.	metric
unitsSold14d	unitsSold14d	The number of units sold as a result of the ad campaign within a 14-day attribution window.	metric
unitsSoldBrandHalo	unitsSoldBrandHalo	The total quantity of brand halo products purchased by customers on Amazon after delivering an ad.	metric
unitsSoldClicks	unitsSoldClicks	The number of clicks that led to the sale of units within a campaign.	metric
unitsSoldPromotedClicks	unitsSoldPromotedClicks	The quantity of promoted products sold, attributed to ad click-throughs.	metric
videoAdClicks	videoAdClicks	The total number of clicks on a video ad.	metric
videoAdComplete	videoAdComplete	The number of times a video ad was played to 100% completion.	metric
videoAdCompletionRate	videoAdCompletionRate	The rate at which video ads are played to 100% completion.	metric
videoAdCreativeViews	videoAdCreativeViews	The number of times a video ad creative was viewed.	metric
videoAdEndStateClicks	videoAdEndStateClicks	Number of clicks that occur at the end state of a video advertisement, corresponding to ‘Video end click-through conversions’.	metric
videoAdFirstQuartile	videoAdFirstQuartile	The number of times a video ad played to at least 25% completion.	metric
videoAdImpressions	videoAdImpressions	The total number of impressions for a video ad.	metric
videoAdMidpoint	videoAdMidpoint	The number of times a video ad played to at least 50% completion.	metric
videoAdMute	videoAdMute	The number of times a video ad was muted.	metric
videoAdPause	videoAdPause	The number of times a video ad was paused.	metric
videoAdReplays	videoAdReplays	The number of times a video ad was replayed.	metric
videoAdResume	videoAdResume	The number of times a video ad was resumed after being paused.	metric
videoAdSkipBacks	videoAdSkipBacks	The number of times a user skipped backward in a video ad.	metric
videoAdStart	videoAdStart	The number of times a video ad was started.	metric
videoAdThirdQuartile	videoAdThirdQuartile	The number of times a video ad played to at least 75% completion.	metric
videoAdUnmute	videoAdUnmute	The number of times a video ad was unmuted.	metric
videoComplete	videoComplete	The number of times a video advertisement was played to 100% completion.	metric
videoDownloadRate	videoDownloadRate	The rate at which videos are downloaded after an ad interaction.	metric
videoDownloads	videoDownloads	The total number of video downloads attributed to an ad.	metric
videoDownloadsClicks	videoDownloadsClicks	The number of video downloads attributed to clicks.	metric
videoDownloadsViews	videoDownloadsViews	The number of video downloads attributed to views.	metric
videoFirstQuartile	videoFirstQuartile	The number of times a video advertisement was played to at least 25% of its total length.	metric
videoMidpoint	videoMidpoint	The number of times a video advertisement was played to at least 50% of its total length.	metric
videoStreams	videoStreams	The total number of video streams attributed to an ad.	metric
videoStreamsClicks	videoStreamsClicks	The number of video streams attributed to clicks.	metric
videoStreamsRate	videoStreamsRate	The rate at which videos are streamed after an ad interaction.	metric
videoStreamsViews	videoStreamsViews	The number of video streams attributed to views.	metric
videoThirdQuartile	videoThirdQuartile	The number of times a video advertisement was played to at least 75% of its total length.	metric
viewabilityRate	viewabilityRate	The percentage of ad impressions that were considered viewable according to industry standards.	metric
viewableImpressions	viewableImpressions	The total number of ad impressions that were considered viewable.	metric