Amazon DSP: Most-used fields

The table below gives information about most-used fields that you can import from Amazon DSP. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Advertiser	Advertiser	The name of the advertiser associated with the campaign.	dimension
Advertiser Name	Advertiser Name	The name of the advertiser running the campaign.	dimension
Advertiser country	Advertiser country	The country where the advertiser is located.	dimension
CTR	CTR	The click-through rate, calculated as clicks divided by impressions.	metric
Campaign ID	Campaign ID	Unique identifier for the advertising campaign.	dimension
CampaignType	CampaignType	The classification of the advertising campaign (e.g., brand awareness, direct response).	dimension
Category	Category	A dimension representing the product category or service category relevant to the advertisement.	dimension
Combined product sales BRL	Combined product sales BRL	The total sales revenue from products in Brazilian Reals, combined across various attribution models.	metric
Combined product sales EUR	Combined product sales EUR	Total product sales (on-Amazon and off-Amazon combined), reported in Euros (EUR).	metric
Combined product sales GBP	Combined product sales GBP	The total sales revenue from products in Great British Pounds, combined across various attribution models.	metric
Combined product sales USD	Combined product sales USD	The total sales revenue from products in US dollars, combined across various attribution models.	metric
Country Code	Country Code	The two-letter ISO country code where the ad was served.	dimension
Country Name	Country Name	The name of the country where the ad was served.	dimension
Date	Date	The specific date for which the data is reported.	dimension
End Date	End Date	The end date of the reporting period or campaign flight.	dimension
Inventory Source	Inventory Source	The source of the ad inventory (e.g., Amazon owned & operated, third-party exchange).	dimension
Month	Month	The month in which the campaign data was recorded. Often used as a dimension for reporting.	dimension
New-to-brand product sales AUD	New-to-brand product sales AUD	Sales generated from purchases made by customers new to the brand, reported in Australian Dollars (AUD).	metric
New-to-brand product sales GBP	New-to-brand product sales GBP	Sales generated from purchases made by customers new to the brand, reported in Great British Pounds (GBP).	metric
NewToBrandECPP	NewToBrandECPP	The effective cost per purchase for new-to-brand customers.	metric
Platform	Platform	The advertising platform where the ad campaign was run (e.g., Amazon DSP).	dimension
Product ID	Product ID	A unique identifier for a product.	dimension
ROAS	ROAS	Return on Ad Spend (ROAS), measuring the revenue generated for every dollar spent on advertising.	metric
ROAS14d	ROAS14d	The return on ad spend within a 14-day attribution window.	metric
Report Type	Report Type	The type of report generated, such as campaign, inventory, or audience reports.	dimension
Sales AUD	Sales AUD	The sales revenue in Australian Dollars.	metric
Sales BRL	Sales BRL	The sales revenue in Brazilian Reals.	metric
Sales CAD	Sales CAD	The sales revenue in Canadian Dollars.	metric
Sales GBP	Sales GBP	Sales generated, reported in Great British Pounds (GBP).	metric
Sales JPY	Sales JPY	The sales revenue in Japanese Yen.	metric
Start Date	Start Date	The start date of the reporting period or campaign flight.	dimension
Sub-category	Sub-category	The sub-category of a product or content.	dimension
Total DSP Cost	Total DSP Cost	The total cost incurred for all Amazon DSP activities.	metric
Total new-to-brand product sales AUD	Total new-to-brand product sales AUD	Total sales generated from purchases made by customers new to the brand, reported in Australian Dollars (AUD).	metric
Total new-to-brand product sales CAD	Total new-to-brand product sales CAD	Total product sales in Canadian Dollars attributed to new-to-brand customers.	metric
Total new-to-brand product sales GBP	Total new-to-brand product sales GBP	Total sales generated from purchases made by customers new to the brand, reported in Great British Pounds (GBP).	metric
Total new-to-brand product sales JPY	Total new-to-brand product sales JPY	Total product sales in Japanese Yen attributed to new-to-brand customers.	metric
Total sales AUD	Total sales AUD	The total sales revenue in Australian Dollars.	metric
Total sales BRL	Total sales BRL	The total sales revenue in Brazilian Reals.	metric
Total sales CAD	Total sales CAD	The total sales revenue in Canadian Dollars.	metric
Total sales GBP	Total sales GBP	Total sales generated, reported in Great British Pounds (GBP).	metric
Total sales JPY	Total sales JPY	The total sales revenue in Japanese Yen.	metric
account_id	account_id	A dimension identifying the unique ID of the Amazon DSP advertiser account.	dimension
account_name	account_name	The name associated with the advertising account.	dimension
ad_invalid_impressions	ad_invalid_impressions	Number of impressions recorded for an ad that were deemed invalid.	metric
ad_invalid_spend	ad_invalid_spend	Ad spend associated with invalid impressions or clicks, at the ad level.	metric
ad_name	ad_name	The name of the individual ad creative.	dimension
ad_product	ad_product	The Amazon Advertising product used, such as Demand-Side Platform (DEMAND_SIDE_PLATFORM).	dimension
ad_serving	ad_serving	The status or method of ad serving.	dimension
ad_status	ad_status	The current status of the ad (e.g., active, paused, archived).	dimension
ad_valid_impressions	ad_valid_impressions	The number of valid impressions served for the ad.	dimension
ad_valid_spend	ad_valid_spend	The ad spend associated with valid impressions or clicks for the ad.	dimension
addToCart	addToCart	The number of times a product was added to a shopping cart.	metric
addToCartBrandHalo	addToCartBrandHalo	The number of add-to-cart events influenced by the campaign, including brand halo effects (products related to the advertised brand).	metric
addToCartBrandHaloClicks	addToCartBrandHaloClicks	The number of clicks influenced by the campaign that resulted in add-to-cart events, including brand halo effects.	metric
addToCartBrandHaloViews	addToCartBrandHaloViews	The number of views influenced by the campaign that resulted in add-to-cart events, including brand halo effects.	metric
addToCartClicks	addToCartClicks	The number of clicks that resulted in a product being added to a shopping cart.	metric
addToCartRate	addToCartRate	The rate at which products are added to a shopping cart after an ad interaction.	metric
addToCartViews	addToCartViews	The number of ad views that resulted in a product being added to a shopping cart.	metric
addToList	addToList	The number of times a product was added to a wishlist or other list.	metric
addToListBrandHalo	addToListBrandHalo	The number of ‘add to list’ events influenced by the campaign, including brand halo effects.	metric
addToListBrandHaloClicks	addToListBrandHaloClicks	The number of clicks influenced by the campaign that resulted in ‘add to list’ events, including brand halo effects.	metric
addToListBrandHaloViews	addToListBrandHaloViews	The number of views influenced by the campaign that resulted in ‘add to list’ events, including brand halo effects.	metric
addToListClicks	addToListClicks	The number of clicks that resulted in a product being added to a list.	metric
addToListRate	addToListRate	The rate at which products are added to a list after an ad interaction.	metric
addToListViews	addToListViews	The number of ad views that resulted in a product being added to a list.	metric
addToShoppingCart	addToShoppingCart	The number of times a product was added to a shopping cart.	metric
addToShoppingCartCPA	addToShoppingCartCPA	The cost per action for products added to the shopping cart.	metric
addToShoppingCartCVR	addToShoppingCartCVR	The conversion rate for products added to the shopping cart.	metric
addToShoppingCartClicks	addToShoppingCartClicks	The number of clicks that resulted in a product being added to a shopping cart.	metric
addToShoppingCartValueAverage	addToShoppingCartValueAverage	The average monetary value of products added to a shopping cart.	metric
addToShoppingCartValueSum	addToShoppingCartValueSum	The total monetary value of products added to a shopping cart.	metric
addToShoppingCartViews	addToShoppingCartViews	The number of ad views that resulted in a product being added to a shopping cart.	metric
addToWatchlist	addToWatchlist	The number of times an item was added to a watchlist.	metric
addToWatchlistClicks	addToWatchlistClicks	The number of clicks that resulted in an item being added to a watchlist.	metric
addToWatchlistRate	addToWatchlistRate	The rate at which items are added to a watchlist after an ad interaction.	metric
addToWatchlistViews	addToWatchlistViews	The number of ad views that resulted in an item being added to a watchlist.	metric
ads_compliant	ads_compliant	The count of advertisements that are compliant with Amazon’s advertising policies.	metric
ads_count	ads_count	The total number of advertisements.	metric
ads_non_compliant	ads_non_compliant	The count of advertisements that are not compliant with Amazon’s advertising policies.	metric
adset_invalid_impressions	adset_invalid_impressions	Impressions identified as invalid at the ad set level.	metric
adset_invalid_spend	adset_invalid_spend	The amount of spend on ad sets identified as invalid by Amazon’s traffic detection systems.	metric
adset_name	adset_name	The name of the ad set.	dimension
adset_status	adset_status	The current status of the ad set (e.g., active, paused).	dimension
adset_valid_impressions	adset_valid_impressions	The number of valid impressions served for the ad set.	dimension
adset_valid_spend	adset_valid_spend	The amount of spend on ad sets identified as valid after Amazon’s traffic detection systems.	dimension
advertiser	advertiser	A dimension representing the advertiser name associated with the campaigns.	dimension
advertiserCountry	advertiserCountry	The country where the advertiser is located.	metric
advertiserId	advertiserId	Unique identifier for the advertiser.	metric
advertiserName	advertiserName	The name of the advertiser.	metric
advertiserTimezone	advertiserTimezone	The timezone of the advertiser’s account.	metric
advertiser_id	advertiser_id	The unique identifier for the advertiser.	dimension
agencyFee	agencyFee	Fees charged by the agency managing the advertising campaigns.	metric
agency_account_id	agency_account_id	The identifier for the agency account managing the campaigns.	dimension
alexaSkillEnable	alexaSkillEnable	The number of times an Alexa skill was enabled.	metric
alexaSkillEnableClicks	alexaSkillEnableClicks	The number of Alexa skill enables attributed to clicks.	metric
alexaSkillEnableRate	alexaSkillEnableRate	The rate at which Alexa skills are enabled.	metric
alexaSkillEnableViews	alexaSkillEnableViews	The number of Alexa skill enables attributed to views.	metric
amazonDSPAudienceFee	amazonDSPAudienceFee	Fees related to using audience segments within Amazon DSP.	metric
amazonDSPConsoleFee	amazonDSPConsoleFee	Fees associated with using the Amazon DSP console.	metric
amazonStandardId	amazonStandardId	Amazon Standard Identification Number (ASIN) for products.	dimension
appStoreFirstOpens	appStoreFirstOpens	The number of first-time app store opens attributed to an ad.	metric
appStoreFirstOpensClicks	appStoreFirstOpensClicks	The number of first-time app store opens attributed to clicks.	metric
appStoreFirstOpensRate	appStoreFirstOpensRate	The rate of first-time app store opens.	metric
appStoreFirstOpensViews	appStoreFirstOpensViews	The number of first-time app store opens attributed to views.	metric
appStoreFirstSessionHours	appStoreFirstSessionHours	The total hours of first-time app sessions.	metric
appStoreFirstSessionHoursClicks	appStoreFirstSessionHoursClicks	The total hours of first-time app sessions attributed to clicks.	metric
appStoreFirstSessionHoursViews	appStoreFirstSessionHoursViews	The total hours of first-time app sessions attributed to views.	metric
appStoreOpens	appStoreOpens	The total number of app store opens attributed to an ad.	metric
appStoreOpensClicks	appStoreOpensClicks	The number of clicks that resulted in an app store open.	metric
appStoreOpensRate	appStoreOpensRate	The rate at which app store opens occurred, calculated from clicks or views.	metric
appStoreOpensViews	appStoreOpensViews	The number of views that led to an app store open.	metric
appStoreUsageHours	appStoreUsageHours	The total hours of usage recorded for an app after it was opened from an ad.	metric
appStoreUsageHoursClicks	appStoreUsageHoursClicks	The app usage hours attributed to clicks on an ad.	metric
appStoreUsageHoursViews	appStoreUsageHoursViews	The app usage hours attributed to views of an ad.	metric
appSubscriptionCost	appSubscriptionCost	The cost associated with app subscriptions.	metric
appSubscriptionFreeTrialCost	appSubscriptionFreeTrialCost	The cost associated with free trial app subscriptions.	metric
appSubscriptionSignUp	appSubscriptionSignUp	The total number of app subscription sign-ups.	metric
appSubscriptionSignUpClicks	appSubscriptionSignUpClicks	The number of app subscription sign-ups attributed to clicks.	metric
appSubscriptionSignUpFreeTrial	appSubscriptionSignUpFreeTrial	The number of free trial app subscription sign-ups.	metric
appSubscriptionSignUpFreeTrialClicks	appSubscriptionSignUpFreeTrialClicks	The number of free trial app subscription sign-ups attributed to clicks.	metric
appSubscriptionSignUpFreeTrialRate	appSubscriptionSignUpFreeTrialRate	The rate of free trial app subscription sign-ups.	metric
appSubscriptionSignUpFreeTrialViews	appSubscriptionSignUpFreeTrialViews	The number of free trial app subscription sign-ups attributed to ad views.	metric
appSubscriptionSignUpPaid	appSubscriptionSignUpPaid	The number of paid app subscription sign-ups.	metric
appSubscriptionSignUpPaidClicks	appSubscriptionSignUpPaidClicks	The number of paid app subscription sign-ups attributed to clicks.	metric
appSubscriptionSignUpPaidCost	appSubscriptionSignUpPaidCost	The cost associated with paid app subscriptions.	metric
appSubscriptionSignUpPaidRate	appSubscriptionSignUpPaidRate	The rate of paid app subscription sign-ups.	metric
appSubscriptionSignUpPaidViews	appSubscriptionSignUpPaidViews	The number of paid app subscription sign-ups attributed to ad views.	metric
appSubscriptionSignUpRate	appSubscriptionSignUpRate	The overall rate of app subscription sign-ups.	metric
appSubscriptionSignUpViews	appSubscriptionSignUpViews	The number of app subscription sign-ups attributed to ad views.	metric
application	application	Metrics related to application-specific events or conversions.	metric
applicationCPA	applicationCPA	The cost per action for application-related events.	metric
applicationCVR	applicationCVR	The conversion rate for application-related events.	metric
applicationClicks	applicationClicks	The number of clicks that resulted in an application-related event.	metric
applicationValueAverage	applicationValueAverage	The average value generated per application.	metric
applicationValueSum	applicationValueSum	The total value generated from all applications.	metric
applicationViews	applicationViews	The number of ad views that resulted in an application-related event.	metric
asin	asin	The Amazon Standard Identification Number (ASIN) of the advertised product.	metric
asinConversionType	asinConversionType	The type of conversion attributed to an ASIN.	dimension
atcClicks14d	atcClicks14d	The number of add-to-cart clicks within a 14-day attribution window.	metric
audience_data_source	audience_data_source	The source from which audience data is derived, used for targeting.	dimension
audience_data_source_type	audience_data_source_type	The type or category of the audience data source.	dimension
audioAdCompanionBannerClicks	audioAdCompanionBannerClicks	The number of clicks on companion banners displayed with audio ads.	metric
audioAdCompanionBannerViews	audioAdCompanionBannerViews	The number of views of companion banners displayed with audio ads.	metric
audioAdCompletionRate	audioAdCompletionRate	The rate at which audio ads are played to 100% completion.	metric
audioAdCompletions	audioAdCompletions	The number of times an audio ad was played to completion.	metric
audioAdFirstQuartile	audioAdFirstQuartile	The number of times an audio ad was played past its first 25%.	metric
audioAdMidpoint	audioAdMidpoint	The number of times an audio ad was played past its midpoint (50%).	metric
audioAdMute	audioAdMute	The number of times an audio ad was muted by users.	metric
audioAdPause	audioAdPause	The number of times an audio ad was paused by users.	metric
audioAdProgression	audioAdProgression	Indicates the progression events of audio ads (e.g., quartile completion).	metric
audioAdResume	audioAdResume	The number of times an audio ad was resumed by users.	metric
audioAdRewind	audioAdRewind	The number of times an audio ad was rewound by users.	metric
audioAdSkip	audioAdSkip	The number of times an audio ad was skipped by users.	metric
audioAdStart	audioAdStart	The number of times an audio ad started playing.	metric
audioAdThirdQuartile	audioAdThirdQuartile	The number of times an audio ad was played past its third 75%.	metric
audioAdUnmute	audioAdUnmute	The number of times an audio ad was unmuted by users.	metric
audioAdViews	audioAdViews	The number of times an audio ad was viewed or played.	metric
averageCostPerClickToApply	averageCostPerClickToApply	The average cost incurred for each click that leads to an application.	metric
averageCostPerKindleDetailPageView	averageCostPerKindleDetailPageView	The average cost incurred for each detail page view on Kindle.	metric
biddable_programmatic_spend	biddable_programmatic_spend	The programmatic spend on biddable inventory.	metric
biddable_programmatic_spend_chf	biddable_programmatic_spend_chf	The total programmatic spend that was biddable, denominated in Swiss Francs (CHF).	metric
biddable_programmatic_spend_eur	biddable_programmatic_spend_eur	The total programmatic spend that was biddable, denominated in Euros (EUR).	metric
biddable_programmatic_spend_usd	biddable_programmatic_spend_usd	The total programmatic spend that was biddable, denominated in US Dollars (USD).	metric
brand	brand	A dimension identifying the brand associated with the advertising campaign or product.	dimension
brandHaloNewSubscribeAndSave14d	brandHaloNewSubscribeAndSave14d	The number of new Subscribe & Save subscriptions attributed to brand halo effects within a 14-day attribution window.	metric
brandName	brandName	The name of the brand associated with the product or campaign.	metric
brandSearchRate	brandSearchRate	The rate at which brand-related searches occur after an ad interaction.	metric
brandSearches	brandSearches	The number of searches for the brand following an ad interaction.	metric
brandSearchesClicks	brandSearchesClicks	The number of clicks that led to brand-related searches.	metric
brandSearchesViews	brandSearchesViews	The number of ad views that led to brand-related searches.	metric
brandStoreEngagement1	brandStoreEngagement1	Engagement metrics related to Brand Stores (e.g., visits, page views).	dimension
brand_account_id	brand_account_id	The identifier for the brand account associated with the campaigns.	dimension
browser	browser	The web browser used by customers to view the ad.	dimension
browserName	browserName	The name of the web browser used by the customer when viewing the ad.	metric
browserVersion	browserVersion	The specific version of the web browser used by customers to view the ad.	metric
buy_type	buy_type	The purchasing model for the advertising, such as programmatic or direct.	dimension
buying_platform	buying_platform	The platform used for purchasing ad inventory (e.g., Amazon DSP).	dimension
campaign_goal	campaign_goal	The primary objective of the advertising campaign, e.g., brand awareness, conversions.	dimension
campaign_invalid_impressions	campaign_invalid_impressions	Impressions identified as invalid at the campaign level.	metric
campaign_invalid_spend	campaign_invalid_spend	Campaign spend associated with invalid impressions or clicks.	metric
campaign_name	campaign_name	The name of the advertising campaign.	dimension
campaign_objective	campaign_objective	The primary goal of the advertising campaign (e.g., brand awareness, lead generation, sales).	dimension
campaign_status	campaign_status	The current status of the campaign (e.g., active, paused, ended).	dimension
campaign_type	campaign_type	The type of advertising campaign.	dimension
campaign_valid_impressions	campaign_valid_impressions	The number of valid impressions served for the campaign.	dimension
campaign_valid_spend	campaign_valid_spend	The campaign spend associated with valid impressions or clicks.	dimension
campaigns_compliant	campaigns_compliant	The count of campaigns that are compliant with Amazon’s advertising policies.	metric
campaigns_count	campaigns_count	The total number of campaigns.	metric
campaigns_non_compliant	campaigns_non_compliant	The count of campaigns that are not compliant with Amazon’s advertising policies.	metric
category	category	A dimension representing the product category or service category relevant to the advertisement.	dimension
category_account_id	category_account_id	The identifier for the account category.	dimension
channel	channel	The advertising channel used (e.g., display, video, audio).	dimension
channel_name	channel_name	The name of the advertising channel.	dimension
checkout	checkout	The total number of checkout completions attributed to an ad.	metric
checkoutCPA	checkoutCPA	The cost per action for checkout conversions.	metric
checkoutCVR	checkoutCVR	The conversion rate for checkout events.	metric
checkoutClicks	checkoutClicks	The number of checkout completions attributed to clicks on an ad.	metric
checkoutValueAverage	checkoutValueAverage	The average value of items in checkout.	metric
checkoutValueSum	checkoutValueSum	The total value of all checkout items.	metric
checkoutViews	checkoutViews	The number of times the checkout page was viewed.	metric
city	city	The city where the ad was displayed.	metric
clickThroughRate	clickThroughRate	The percentage of impressions that resulted in a click (CTR).	metric
clickThroughs	clickThroughs	The total number of clicks on an ad.	metric
clickToApply	clickToApply	The total number of clicks that lead to an application.	metric
clickToApplyClicks	clickToApplyClicks	The number of clicks directly leading to an application.	metric
clickToApplyConversionRate	clickToApplyConversionRate	The conversion rate for clicks that lead to an application.	metric
clickToApplyViews	clickToApplyViews	The number of views that lead to a click to apply.	metric
clicks	clicks	The total number of clicks on the advertisement.	metric
combinedECPP	combinedECPP	The combined effective cost per purchase.	metric
combinedERPM	combinedERPM	The combined effective revenue per mille (thousand impressions).	metric
combinedProductSales	combinedProductSales	Total sales generated from promoted products, including both on-Amazon and off-Amazon sales.	metric
combinedPurchaseRate	combinedPurchaseRate	The combined rate of purchases across all channels or attribution models.	metric
combinedPurchases	combinedPurchases	The total number of purchases, combining both on-Amazon and off-Amazon purchases.	metric
combinedPurchasesClicks	combinedPurchasesClicks	The total number of purchases (on-Amazon and off-Amazon) attributed to clicks.	metric
combinedPurchasesViews	combinedPurchasesViews	The total number of purchases (on-Amazon and off-Amazon) attributed to views.	metric
combinedROAS	combinedROAS	The combined return on ad spend (ROAS) from both on-Amazon and off-Amazon activities.	metric
combinedUnitsSold	combinedUnitsSold	The total number of units sold across all channels or attribution models.	metric
contact	contact	The total number of contact events (e.g., reaching out to customer service) attributed to an ad.	metric
contactCPA	contactCPA	The cost per action for contact conversions.	metric
contactCVR	contactCVR	The conversion rate for contact events.	metric
contactClicks	contactClicks	The number of contact events (e.g., reaching out to customer service) attributed to clicks.	metric
contactValueAverage	contactValueAverage	The average value generated from contact events.	metric
contactValueSum	contactValueSum	The total value generated from all contact events.	metric
contactViews	contactViews	The number of views that lead to a contact action.	metric
conversionSourceAttributionType	conversionSourceAttributionType	The attribution model used to assign credit to conversion sources.	dimension
conversionSourceName	conversionSourceName	The name of the source from which the conversion originated.	dimension
conversionSourceOwner	conversionSourceOwner	The owner of the conversion source.	dimension
conversionSourceScaled	conversionSourceScaled	Indicates if the conversion source data has been scaled or adjusted.	dimension
conversionType	conversionType	The type of conversion event recorded (e.g., purchase, sign-up, lead).	metric
costs_usd	costs_usd	The total advertising costs, denominated in US Dollars (USD).	metric
country	country	The country where the ad was displayed.	metric
country_code	country_code	The two-letter ISO country code where the ad was served.	dimension
creativeAdId	creativeAdId	Unique identifier for the creative within the ad.	metric
creativeID	creativeID	Unique identifier for the creative asset.	metric
creativeId	creativeId	Unique identifier for the creative asset.	metric
creativeLanguage	creativeLanguage	The language used in the advertisement’s creative content.	metric
creativeName	creativeName	The name of the creative asset.	metric
creativeSize	creativeSize	The dimensions or size of the creative asset.	metric
creativeType	creativeType	The type of creative used (e.g., image, video).	metric
creative_id	creative_id	The unique identifier for the ad creative.	dimension
creative_name	creative_name	The name of the ad creative.	dimension
creative_type	creative_type	A dimension indicating the type of creative asset used in the advertisement (e.g., image, video).	dimension
creative_version	creative_version	The version identifier of the creative asset.	dimension
currency	currency	A dimension specifying the currency used for reporting financial metrics.	dimension
date	date	The specific date for which the data is reported.	metric
date_consolidated	date_consolidated	The date when the data was consolidated.	dimension
deal	deal	Information related to the private marketplace deal.	metric
dealID	dealID	Unique identifier for the private marketplace deal.	dimension
dealId	dealId	A unique identifier for the ad deal.	metric
dealType	dealType	The type of private marketplace deal.	metric
designatedMarketAreaCode	designatedMarketAreaCode	The code for the Designated Market Area (DMA) where the ad was displayed.	dimension
designatedMarketAreaName	designatedMarketAreaName	The name of the Designated Market Area (DMA) where the ad was displayed.	dimension
detailPageViewBrandHalo	detailPageViewBrandHalo	The number of detail page views influenced by the campaign, including brand halo effects.	metric
detailPageViewBrandHaloClicks	detailPageViewBrandHaloClicks	The number of clicks influenced by the campaign that led to detail page views, including brand halo effects.	metric
detailPageViewBrandHaloViews	detailPageViewBrandHaloViews	The number of views influenced by the campaign that led to detail page views, including brand halo effects.	metric
detailPageViewClicks	detailPageViewClicks	The number of clicks that led to a product detail page view.	metric
detailPageViewRate	detailPageViewRate	The rate at which users view a detail page after an ad interaction.	metric
detailPageViewViews	detailPageViewViews	The number of ad views that led to a product detail page view.	metric
detailPageViews	detailPageViews	The total number of product detail page views.	metric
device	device	The type of device used by the customer (e.g., desktop, mobile, tablet).	dimension
deviceName	deviceName	The name of the device used by the customer when viewing the ad.	metric
device_type	device_type	A dimension indicating the type of device on which the ad was displayed (e.g., mobile, desktop, tablet).	dimension
dmaCode	dmaCode	The Designated Market Area (DMA) code associated with the ad impression location.	metric
dmaName	dmaName	The name of the Designated Market Area (DMA) associated with the ad impression location.	metric
downloadedVideoPlayRate	downloadedVideoPlayRate	The rate at which downloaded videos are played.	metric
downloadedVideoPlays	downloadedVideoPlays	The number of times a downloaded video was played.	metric
downloadedVideoPlays14d	downloadedVideoPlays14d	The number of downloaded video plays within a 14-day attribution window.	metric
downloadedVideoPlaysClicks	downloadedVideoPlaysClicks	The number of clicks that resulted in a downloaded video play.	metric
downloadedVideoPlaysViews	downloadedVideoPlaysViews	The number of ad views that resulted in a downloaded video play.	metric
dpvClicks14d	dpvClicks14d	The number of detail page view clicks within a 14-day attribution window.	metric
dpvViews14d	dpvViews14d	The number of detail page views within a 14-day attribution window.	metric
dsp_programmatic_spend	dsp_programmatic_spend	The total programmatic spend within Amazon DSP.	metric
dsp_programmatic_spend_chf	dsp_programmatic_spend_chf	The total programmatic spend within Amazon DSP, denominated in Swiss Francs (CHF).	metric
dsp_programmatic_spend_eur	dsp_programmatic_spend_eur	The total programmatic spend within Amazon DSP, denominated in Euros (EUR).	metric
dsp_programmatic_spend_usd	dsp_programmatic_spend_usd	The total programmatic spend within Amazon DSP, denominated in US Dollars (USD).	metric
eCPAddToCart	eCPAddToCart	The effective cost per add to cart.	metric
eCPAddToList	eCPAddToList	The effective cost per add to list.	metric
eCPAddToWatchlist	eCPAddToWatchlist	The effective cost per add to watchlist.	metric
eCPAlexaSkillEnable	eCPAlexaSkillEnable	The effective cost per Alexa skill enable.	metric
eCPAppStoreFirstOpens	eCPAppStoreFirstOpens	The effective cost per first app store open.	metric
eCPAppStoreOpens	eCPAppStoreOpens	The effective cost per app store open.	metric
eCPAudioAdCompletion	eCPAudioAdCompletion	The effective cost per audio ad completion.	metric
eCPBrandSearch	eCPBrandSearch	The effective cost per brand search.	metric
eCPC	eCPC	The effective cost per click.	metric
eCPDetailPageView	eCPDetailPageView	The effective cost per detail page view.	metric
eCPDownloadedVideoPlays	eCPDownloadedVideoPlays	The effective cost per downloaded video play.	metric
eCPFreeTrialSubscriptionSignup	eCPFreeTrialSubscriptionSignup	The effective cost per free trial subscription sign-up.	metric
eCPM	eCPM	The effective cost per mille (thousand impressions).	metric
eCPP	eCPP	The effective cost per purchase.	metric
eCPPaidSubscriptionSignup	eCPPaidSubscriptionSignup	The effective cost per paid subscription sign-up.	metric
eCPPlayTrailer	eCPPlayTrailer	The effective cost per trailer play.	metric
eCPProductReviewPageVisit	eCPProductReviewPageVisit	The effective cost per product review page visit.	metric
eCPRental	eCPRental	The effective cost per rental.	metric
eCPSkillInvocation	eCPSkillInvocation	The effective cost per skill invocation.	metric
eCPSubscribeAndSave	eCPSubscribeAndSave	The effective cost per Subscribe & Save enrollment.	metric
eCPSubscriptionSignup	eCPSubscriptionSignup	The effective cost per subscription sign-up.	metric
eCPVideoAdCompletion	eCPVideoAdCompletion	The effective cost per video ad completion.	metric
eCPVideoDownload	eCPVideoDownload	The effective cost per video download.	metric
eCPVideoStream	eCPVideoStream	The effective cost per video stream.	metric
eCPnewSubscribeAndSave	eCPnewSubscribeAndSave	The effective cost for new Subscribe & Save enrollments.	metric
eRPM	eRPM	The effective revenue per mille (thousand impressions).	metric
effectiveCostPerSkillInvocation	effectiveCostPerSkillInvocation	The effective cost incurred for each skill invocation.	metric
einkDetailPageView	einkDetailPageView	The number of detail page views for e-ink devices.	metric
einkDetailPageViewClicks	einkDetailPageViewClicks	The number of clicks leading to e-ink detail page views.	metric
einkDetailPageViewViews	einkDetailPageViewViews	The number of views leading to e-ink detail page views.	metric
entityId	entityId	Unique identifier for an entity within Amazon DSP, such as an account or advertiser.	metric
environment	environment	A dimension describing the publishing environment where the ad was served (e.g., web, app).	dimension
environmentName	environmentName	The name of the ad environment where impressions are served (e.g., mobile app, desktop web).	metric
environmentType	environmentType	The type of environment where the ad was shown (e.g., app, web).	dimension
exchange_rate	exchange_rate	The currency exchange rate applied for financial conversions.	metric
exclusiveReachRate	exclusiveReachRate	The rate of reaching an audience exclusively through a specific campaign or channel.	metric
featuredASIN	featuredASIN	The Amazon Standard Identification Number (ASIN) of a featured product.	dimension
featuredAsin	featuredAsin	The Amazon Standard Identification Number (ASIN) for a product prominently featured or targeted in an advertisement or report.	metric
format	format	The format of the ad creative (e.g., display, video, audio).	dimension
format_type	format_type	The category or type of the ad format.	dimension
freeTrialSubscriptionSignupClicks	freeTrialSubscriptionSignupClicks	The number of free trial subscription sign-ups attributed to clicks.	metric
freeTrialSubscriptionSignupRate	freeTrialSubscriptionSignupRate	The rate of free trial subscription sign-ups.	metric
freeTrialSubscriptionSignupViews	freeTrialSubscriptionSignupViews	The number of free trial subscription sign-ups attributed to ad views.	metric
freeTrialSubscriptionSignups	freeTrialSubscriptionSignups	The number of free trial subscription sign-ups attributed to an ad.	metric
frequencyAverage	frequencyAverage	The average number of times a unique user was exposed to an ad.	metric
grossClickThroughs	grossClickThroughs	The total number of clicks on an ad, without any filtering or invalidation.	metric
grossImpressions	grossImpressions	The total number of times an ad was displayed, without any filtering or invalidation.	metric
householdFrequencyAverage	householdFrequencyAverage	The average number of times a unique household was exposed to an ad.	metric
householdReach	householdReach	The number of unique households reached by the ad campaign.	metric
impressionFrequencyAverage	impressionFrequencyAverage	The average number of impressions served to a unique user.	metric
impressions	impressions	The total number of times an ad was displayed.	metric
impressions_account	impressions_account	The total number of impressions generated at the account level.	metric
impressions_creative	impressions_creative	The number of impressions generated by a specific creative.	metric
impressions_invalid_campaign	impressions_invalid_campaign	Number of impressions that were invalid due to issues related to the campaign.	metric
impressions_lineitem	impressions_lineitem	The total number of impressions generated at the line item level.	metric
impressions_order	impressions_order	The total number of impressions generated at the order level.	metric
impressions_valid_campaign	impressions_valid_campaign	The number of valid impressions recorded for a campaign, excluding invalid or fraudulent activity.	metric
incrementalReachRate	incrementalReachRate	The rate of additional unique users reached by a campaign beyond other efforts.	metric
initiative	initiative	A broader advertising initiative or strategy under which campaigns are organized.	dimension
interactiveImpressions	interactiveImpressions	The number of ad impressions where the user interacted with the ad.	metric
intervalEnd	intervalEnd	The end date of the reporting interval.	metric
intervalStart	intervalStart	The start date of the reporting interval.	metric
invalidClickThroughRate	invalidClickThroughRate	The rate of invalid click-throughs.	metric
invalidClickThroughs	invalidClickThroughs	The number of click-throughs identified as invalid by Amazon’s traffic detection systems.	metric
invalidImpressionRate	invalidImpressionRate	The rate of invalid impressions.	metric
invalidImpressions	invalidImpressions	The number of impressions identified as invalid by Amazon’s traffic detection systems.	metric
inventory	inventory	A dimension representing the inventory source or publisher where ads were displayed.	dimension
inventory_description	inventory_description	A description of the ad inventory where ads were served.	dimension
kindleDetailPageView	kindleDetailPageView	The number of detail page views for Kindle products.	metric
kindleDetailPageViewClicks	kindleDetailPageViewClicks	The number of clicks leading to Kindle product detail page views.	metric
kindleDetailPageViewRate	kindleDetailPageViewRate	The rate of Kindle product detail page views.	metric
kindleDetailPageViewViews	kindleDetailPageViewViews	The number of views leading to Kindle product detail page views.	metric
language	language	The language of the ad creative or the targeted audience.	dimension
lead	lead	The total number of leads generated (e.g., form submissions, inquiries) attributed to an ad.	metric
leadCPA	leadCPA	The cost per action for lead generation.	metric
leadCVR	leadCVR	The conversion rate for lead generation events.	metric
leadClicks	leadClicks	The number of leads generated attributed to clicks on an ad.	metric
leadValueAverage	leadValueAverage	The average value generated per lead.	metric
leadValueSum	leadValueSum	The cumulative value generated from lead conversions.	metric
leadViews	leadViews	The number of views that contributed to lead generation.	metric
length	length	The length of an advertising element, such as a video or audio ad creative.	dimension
lineItemApprovalStatus	lineItemApprovalStatus	The approval status of a line item.	metric
lineItemBudget	lineItemBudget	The budget allocated to a specific line item.	metric
lineItemBudgetCap	lineItemBudgetCap	The maximum budget allocated for a specific line item.	metric
lineItemDeliveryRate	lineItemDeliveryRate	The rate at which a line item’s budget is being spent or impressions delivered.	metric
lineItemEndDate	lineItemEndDate	The end date of the line item’s activity.	metric
lineItemExternalId	lineItemExternalId	An external identifier for the line item.	metric
lineItemId	lineItemId	Unique identifier for the line item.	metric
lineItemLanguageTargeting	lineItemLanguageTargeting	The language used for targeting within a specific line item.	metric
lineItemName	lineItemName	The name of the line item.	metric
lineItemStartDate	lineItemStartDate	The start date of the line item’s activity.	metric
lineItemStatus	lineItemStatus	The current operational state or condition of an advertising line item, indicating if it is active, paused, or completed.	metric
lineItemType	lineItemType	The type or category of the line item.	metric
line_items_compliant	line_items_compliant	The count of line items that are compliant with Amazon’s advertising policies.	metric
line_items_count	line_items_count	The total number of line items.	metric
line_items_non_compliant	line_items_non_compliant	The count of line items that are not compliant with Amazon’s advertising policies.	metric
lineitemtype	lineitemtype	The type of line item (e.g., display, video).	dimension
market	market	The geographical market where the ads were displayed.	dimension
market_account_id	market_account_id	The identifier for the market-specific account.	dimension
marketingLandingPageViews14d	marketingLandingPageViews14d	The number of marketing landing page views within a 14-day attribution window.	dimension
marketplace	marketplace	The Amazon marketplace (e.g., amazon.com, amazon.co.uk) where the ads were displayed.	metric
masterClicks	masterClicks	The total number of clicks recorded for the master campaign or entity.	metric
masterImpressions	masterImpressions	The total number of impressions recorded, often representing gross impressions.	metric
master_brand	master_brand	The primary or overarching brand associated with the advertising.	dimension
maxExpectedLatencyHours	maxExpectedLatencyHours	The maximum expected delay in hours for data to be reported.	metric
measurableImpressions	measurableImpressions	The number of impressions that were measurable according to industry standards.	metric
measurableRate	measurableRate	The rate at which impressions were measurable.	metric
medium	medium	The channel through which the advertisement was delivered (e.g., display, video).	dimension
mobileAppFirstStartCPA	mobileAppFirstStartCPA	The cost per action for the first start of a mobile application.	metric
mobileAppFirstStartCVR	mobileAppFirstStartCVR	The conversion rate for the first start of a mobile application.	metric
mobileAppFirstStartClicks	mobileAppFirstStartClicks	The number of clicks that resulted in the first start of a mobile application.	metric
mobileAppFirstStartViews	mobileAppFirstStartViews	The number of ad views that resulted in the first start of a mobile application.	metric
mobileAppFirstStarts	mobileAppFirstStarts	The number of first-time starts of a mobile application.	metric
newSubscribeAndSave	newSubscribeAndSave	The number of new Subscribe & Save enrollments.	metric
newSubscribeAndSave14d	newSubscribeAndSave14d	The number of new Subscribe & Save enrollments within a 14-day attribution window.	metric
newSubscribeAndSaveBrandHalo	newSubscribeAndSaveBrandHalo	The number of new Subscribe & Save enrollments influenced by the campaign, including brand halo effects.	metric
newSubscribeAndSaveBrandHaloClicks	newSubscribeAndSaveBrandHaloClicks	The number of clicks influenced by the campaign that resulted in new Subscribe & Save enrollments, including brand halo effects.	metric
newSubscribeAndSaveBrandHaloViews	newSubscribeAndSaveBrandHaloViews	The number of views influenced by the campaign that resulted in new Subscribe & Save enrollments, including brand halo effects.	metric
newSubscribeAndSaveClicks	newSubscribeAndSaveClicks	The number of clicks that resulted in new Subscribe & Save enrollments.	metric
newSubscribeAndSaveRate	newSubscribeAndSaveRate	The rate at which new Subscribe & Save enrollments occur after an ad interaction.	metric
newSubscribeAndSaveViews	newSubscribeAndSaveViews	The number of ad views that resulted in new Subscribe & Save enrollments.	metric
newToBrandDetailPageViewClicks	newToBrandDetailPageViewClicks	The number of clicks from new-to-brand customers that led to a detail page view.	metric
newToBrandDetailPageViewRate	newToBrandDetailPageViewRate	The rate at which new-to-brand customers view a detail page after an ad interaction.	metric
newToBrandDetailPageViewViews	newToBrandDetailPageViewViews	The number of views from new-to-brand customers that led to a detail page view.	metric
newToBrandDetailPageViews	newToBrandDetailPageViews	The total number of detail page views by new-to-brand customers.	metric
newToBrandECPDetailPageView	newToBrandECPDetailPageView	The effective cost per detail page view for new-to-brand customers.	metric
newToBrandECPP14d	newToBrandECPP14d	The effective cost per purchase for new-to-brand customers within a 14-day attribution window.	metric
newToBrandERPM	newToBrandERPM	The estimated revenue per mille (thousand impressions) from purchases attributed to new-to-brand customers.	metric
newToBrandProductSales	newToBrandProductSales	Total sales generated from purchases made by customers new to the brand within a defined lookback window.	metric
newToBrandProductSales14d	newToBrandProductSales14d	Product sales from new-to-brand customers within a 14-day attribution window.	metric
newToBrandPurchasePercentageBrandHalo	newToBrandPurchasePercentageBrandHalo	The percentage of new-to-brand purchases influenced by the campaign, including brand halo effects.	metric
newToBrandPurchaseRate	newToBrandPurchaseRate	The rate at which new-to-brand customers make a purchase after interacting with an ad.	metric
newToBrandPurchases	newToBrandPurchases	The total number of purchases made by customers new to the brand.	metric
newToBrandPurchases14d	newToBrandPurchases14d	The number of new-to-brand purchases within a 14-day attribution window.	dimension
newToBrandPurchasesBrandHalo	newToBrandPurchasesBrandHalo	The number of new-to-brand purchases influenced by the campaign, including brand halo effects.	metric
newToBrandPurchasesBrandHaloClicks	newToBrandPurchasesBrandHaloClicks	The number of clicks from new-to-brand customers influenced by the campaign that resulted in purchases, including brand halo effects.	metric
newToBrandPurchasesBrandHaloViews	newToBrandPurchasesBrandHaloViews	The number of views from new-to-brand customers influenced by the campaign that resulted in purchases, including brand halo effects.	metric
newToBrandPurchasesClicks	newToBrandPurchasesClicks	The number of purchases by new-to-brand customers attributed to clicks on an ad.	metric
newToBrandPurchasesClicks14d	newToBrandPurchasesClicks14d	The number of new-to-brand purchases attributed to clicks within a 14-day attribution window.	metric
newToBrandPurchasesPercentage	newToBrandPurchasesPercentage	The percentage of total purchases that are new-to-brand.	metric
newToBrandPurchasesViews	newToBrandPurchasesViews	The number of purchases by new-to-brand customers attributed to views of an ad.	metric
newToBrandPurchasesViews14d	newToBrandPurchasesViews14d	The number of new-to-brand purchases attributed to ad views within a 14-day attribution window.	metric
newToBrandROAS	newToBrandROAS	The return on ad spend (ROAS) specifically from new-to-brand customer purchases.	metric
newToBrandSalesBrandHalo	newToBrandSalesBrandHalo	Sales attributed to new-to-brand customers, including brand halo effects.	metric
newToBrandUnitsSold	newToBrandUnitsSold	The number of units sold to customers new to the brand.	metric
newToBrandUnitsSoldBrandHalo	newToBrandUnitsSoldBrandHalo	Units sold to new-to-brand customers, including brand halo effects.	metric
offAmazonCPA	offAmazonCPA	Cost per acquisition (CPA) for conversions that occur off Amazon.	metric
offAmazonCVR	offAmazonCVR	Conversion rate for off-Amazon events.	metric
offAmazonClicks	offAmazonClicks	The number of clicks on ads that lead to off-Amazon destinations.	metric
offAmazonClicks14d	offAmazonClicks14d	The number of off-Amazon clicks within a 14-day attribution window.	metric
offAmazonConversions	offAmazonConversions	The total number of conversions that occurred off Amazon.	metric
offAmazonECPP	offAmazonECPP	Effective Cost Per Purchase (ECPP) for products purchased off Amazon, indicating the cost efficiency of driving external purchases.	metric
offAmazonECPP14d	offAmazonECPP14d	The effective cost per purchase for off-Amazon conversions within a 14-day attribution window.	dimension
offAmazonERPM	offAmazonERPM	The effective revenue per mille (thousand impressions) for off-Amazon activities.	metric
offAmazonProductSales	offAmazonProductSales	Total product sales generated from purchases that occurred off Amazon.	metric
offAmazonPurchaseRate	offAmazonPurchaseRate	The rate of purchases occurring off Amazon after an ad interaction.	metric
offAmazonPurchases	offAmazonPurchases	The total number of purchases that occurred off Amazon.	metric
offAmazonPurchases14d	offAmazonPurchases14d	The number of off-Amazon purchases within a 14-day attribution window.	dimension
offAmazonPurchasesClicks	offAmazonPurchasesClicks	The number of off-Amazon purchases attributed to clicks.	metric
offAmazonPurchasesClicks14d	offAmazonPurchasesClicks14d	The number of off-Amazon purchases attributed to clicks within a 14-day attribution window.	metric
offAmazonPurchasesViews	offAmazonPurchasesViews	The number of off-Amazon purchases attributed to views.	metric
offAmazonPurchasesViews14d	offAmazonPurchasesViews14d	The number of off-Amazon purchases attributed to views within a 14-day attribution window.	metric
offAmazonROAS	offAmazonROAS	The return on ad spend for off-Amazon conversions and sales.	metric
offAmazonUnitsSold	offAmazonUnitsSold	The number of units sold from purchases that occurred off Amazon.	metric
offAmazonViews	offAmazonViews	Total number of views for advertised products or content occurring off Amazon properties.	metric
offAmazonViews14d	offAmazonViews14d	The number of off-Amazon views within a 14-day attribution window.	metric
omnichannelMetricsFee	omnichannelMetricsFee	Fees associated with omnichannel advertising metrics.	metric
onTargetCPM	onTargetCPM	The cost per thousand impressions delivered to the target audience.	metric
onTargetImpressionCost	onTargetImpressionCost	The cost associated with impressions delivered to the target audience.	metric
onTargetImpressions	onTargetImpressions	The number of impressions delivered to the defined target audience.	metric
operatingSystem	operatingSystem	The operating system used by the customer when viewing the ad.	dimension
operatingSystemName	operatingSystemName	The name of the operating system used by the customer when viewing the ad.	metric
orderBudget	orderBudget	The total budget allocated for the order.	metric
orderCurrency	orderCurrency	The currency in which the order budget and costs are reported.	metric
orderEndDate	orderEndDate	The end date of the advertising order.	metric
orderExternalId	orderExternalId	An external identifier for the advertising order.	metric
orderId	orderId	A unique identifier for the advertising order.	metric
orderName	orderName	The name of the advertising order.	metric
orderStartDate	orderStartDate	The start date of the advertising order.	metric
other	other	Other unspecified conversion events.	metric
otherCPA	otherCPA	The cost per action for other, unspecified conversion types.	metric
otherCVR	otherCVR	The conversion rate for other, unspecified conversion types.	metric
otherClicks	otherClicks	The number of other unspecified click-through conversions.	metric
otherViews	otherViews	The number of views associated with other, unspecified events.	metric
pageViewCPA	pageViewCPA	The cost per action for page view conversions.	metric
pageViewCVR	pageViewCVR	The conversion rate for page view events.	metric
pageViewClicks	pageViewClicks	The number of page views attributed to clicks on an ad.	metric
pageViewViews	pageViewViews	The number of page views recorded.	metric
pageViews	pageViews	The total number of page views attributed to an ad.	metric
paidSubscriptionSignupClicks	paidSubscriptionSignupClicks	The number of paid subscription sign-ups attributed to clicks.	metric
paidSubscriptionSignupRate	paidSubscriptionSignupRate	The rate of paid subscription sign-ups.	metric
paidSubscriptionSignupViews	paidSubscriptionSignupViews	The number of paid subscription sign-ups attributed to ad views.	metric
paidSubscriptionSignups	paidSubscriptionSignups	The number of paid subscription sign-ups attributed to an ad.	metric
parentASIN	parentASIN	The Amazon Standard Identification Number (ASIN) for the parent product, representing a product family.	dimension
parentAsin	parentAsin	The Amazon Standard Identification Number (ASIN) for the parent product, representing a product family.	metric
pid	pid	A unique identifier for a product or process ID.	dimension
placement	placement	The location or context where an advertisement is displayed, such as a specific website or a supply source.	metric
placementSize	placementSize	The size or dimensions of the ad placement.	metric
placement_objective	placement_objective	The objective set for the ad placement.	dimension
platform	platform	The platform where the ad was served or the campaign was managed.	dimension
playTrailerRate	playTrailerRate	The rate at which users play a video trailer after an ad interaction.	metric
playTrailers	playTrailers	The total number of times a video trailer was played.	metric
playTrailersClicks	playTrailersClicks	The number of video trailer plays attributed to clicks.	metric
playTrailersViews	playTrailersViews	The number of video trailer plays attributed to views.	metric
postalCode	postalCode	The postal code associated with the ad impression location.	metric
pricing_model	pricing_model	The model used to price the advertising, such as CPM (Cost Per Mille) or CPC (Cost Per Click).	dimension
processing_datetime	processing_datetime	The date and time when the data record was processed.	dimension
productCategory	productCategory	The category to which a product belongs, used for filtering or grouping product-related data. Relevant for ‘PRODUCTS’ report type.	metric
productGroup	productGroup	A defined group of products, often used for organizing and targeting specific sets of products within campaigns. Relevant for ‘PRODUCTS’ report type.	metric
productName	productName	The commercial name of the product being advertised or analyzed. Relevant for ‘PRODUCTS’ report type.	metric
productReviewPageViewBrandHalo	productReviewPageViewBrandHalo	The number of product review page views influenced by the campaign, including brand halo effects.	metric
productReviewPageViewBrandHaloClicks	productReviewPageViewBrandHaloClicks	The number of clicks influenced by the campaign that led to product review page views, including brand halo effects.	metric
productReviewPageViewBrandHaloViews	productReviewPageViewBrandHaloViews	The number of views influenced by the campaign that led to product review page views, including brand halo effects.	metric
productReviewPageVisitRate	productReviewPageVisitRate	The rate at which users visit a product review page after an ad interaction.	metric
productReviewPageVisits	productReviewPageVisits	The total number of visits to a product review page.	metric
productReviewPageVisitsClicks	productReviewPageVisitsClicks	The number of product review page visits attributed to clicks.	metric
productReviewPageVisitsViews	productReviewPageVisitsViews	The number of product review page visits attributed to views.	metric
productSubCategory	productSubCategory	A more specific classification within a broader product category, used for detailed product analysis. Relevant for ‘PRODUCTS’ report type.	metric
programmatic_buy	programmatic_buy	Indicates if the advertising was purchased programmatically.	dimension
proposalId	proposalId	The identifier for the advertising proposal.	metric
publisher_name	publisher_name	The name of the publisher or website where the ad was displayed.	dimension
publisher_platform	publisher_platform	The platform provided by the publisher where ads are shown.	dimension
purchaseRate	purchaseRate	The rate at which users make a purchase after interacting with an ad.	metric
purchases	purchases	The total number of purchases attributed to an ad.	metric
purchases14d	purchases14d	The number of purchases within a 14-day attribution window.	dimension
purchasesBrandHalo	purchasesBrandHalo	The number of purchases influenced by the campaign, including brand halo effects.	metric
purchasesBrandHaloClicks	purchasesBrandHaloClicks	The number of clicks influenced by the campaign that resulted in purchases, including brand halo effects.	metric
purchasesBrandHaloViews	purchasesBrandHaloViews	The number of views influenced by the campaign that resulted in purchases, including brand halo effects.	metric
purchasesClicks	purchasesClicks	The number of purchases attributed to clicks on an ad.	metric
purchasesClicks14d	purchasesClicks14d	The number of purchases attributed to clicks within a 14-day attribution window.	metric
purchasesClicksRate	purchasesClicksRate	The rate of purchases generated from clicks.	metric
purchasesViews	purchasesViews	The number of purchases attributed to views of an ad.	metric
purchasesViews14d	purchasesViews14d	The number of purchases attributed to views within a 14-day attribution window.	metric
range_brand	range_brand	A specific range or sub-segment of a brand.	dimension
reach	reach	The number of unique users who were exposed to the ad.	metric
region	region	The geographic region associated with the ad impression.	metric
rentalRate	rentalRate	The rate at which users rent content after interacting with an ad.	metric
rentals	rentals	The total number of content rentals attributed to an ad.	metric
rentalsClicks	rentalsClicks	The number of content rentals attributed to clicks on an ad.	metric
rentalsViews	rentalsViews	The number of content rentals attributed to views of an ad.	metric
reportDate	reportDate	The date for which the report data is aggregated.	dimension
reportGranularity	reportGranularity	The level of detail at which report data is aggregated (e.g., daily or summary).	metric
report_type	report_type	The type of report generated (e.g., campaign, audience, conversion).	dimension
sales	sales	The total sales generated from products attributed to an ad.	metric
sales14d	sales14d	The sales revenue within a 14-day attribution window.	dimension
salesBrandHalo	salesBrandHalo	Sales attributed to brand halo effects, beyond direct ad response.	metric
salesClicks	salesClicks	The sales attributed directly to clicks on an ad.	metric
salesPromoted	salesPromoted	Sales generated from promoted products or content.	metric
salesPromotedClicks	salesPromotedClicks	Sales generated from promoted products or content attributed to clicks.	metric
search	search	The number of searches performed on Amazon after an ad interaction.	metric
searchCPA	searchCPA	The cost per action for search-related conversions.	metric
searchCVR	searchCVR	The conversion rate for search-related events.	metric
searchClicks	searchClicks	The number of searches on Amazon attributed to clicks on an ad.	metric
searchViews	searchViews	The number of searches on Amazon attributed to views of an ad.	metric
sector	sector	The industry sector to which the advertiser or product belongs.	dimension
segment	segment	An audience segment targeted by the ad.	dimension
segmentClassCode	segmentClassCode	The classification code for the audience segment.	metric
segmentId	segmentId	A unique identifier for the audience segment.	metric
segmentMarketplaceID	segmentMarketplaceID	The marketplace identifier associated with the audience segment.	metric
segmentMarketplaceId	segmentMarketplaceId	Identifier for the marketplace associated with an audience segment.	metric
segmentName	segmentName	The name of the audience segment.	metric
segmentSource	segmentSource	The source of the audience segment data.	metric
segmentType	segmentType	The type of audience segment used for targeting.	metric
signUp	signUp	The total number of sign-ups attributed to an ad.	metric
signUpCPA	signUpCPA	Cost per acquisition (CPA) for sign-ups.	metric
signUpCVR	signUpCVR	Conversion rate for sign-ups.	metric
signUpClicks	signUpClicks	The number of sign-ups attributed to clicks on an ad.	metric
signUpViews	signUpViews	The number of sign-ups attributed to views of an ad.	metric
site	site	The domain or app where the ad was displayed.	metric
siteName	siteName	The name of the website or app where the ad was displayed.	dimension
site_name	site_name	A dimension indicating the name of the website or app where the ad was served.	dimension
size	size	The dimensions or size of the ad creative.	dimension
spend	spend	The total amount of money spent on the advertising campaign or ad unit.	metric
sub_brand	sub_brand	A secondary or more specific brand under a master brand.	dimension
sub_initiative	sub_initiative	A smaller, more focused initiative within a larger advertising initiative.	dimension
sub_targeting_type	sub_targeting_type	A more specific type of targeting employed within a campaign.	dimension
subformat	subformat	A more detailed classification of the ad format.	dimension
subscribe	subscribe	The total number of subscriptions attributed to an ad.	metric
subscribe14d	subscribe14d	The number of new subscriptions recorded within a 14-day attribution window after an ad exposure.	metric
subscribeCPA	subscribeCPA	Cost per acquisition (CPA) for subscriptions.	metric
subscribeCVR	subscribeCVR	Conversion rate for subscriptions.	metric
subscribeClicks	subscribeClicks	The number of subscriptions attributed to clicks on an ad.	metric
subscribeClicks14d	subscribeClicks14d	The number of clicks that led to a subscription within a 14-day attribution window after an ad exposure.	metric
subscribeViews	subscribeViews	The number of subscriptions attributed to views of an ad.	metric
subscriptionSignupClicks	subscriptionSignupClicks	The total number of subscription sign-ups attributed to clicks.	metric
subscriptionSignupRate	subscriptionSignupRate	The overall rate of subscription sign-ups.	metric
subscriptionSignupViews	subscriptionSignupViews	The total number of subscription sign-ups attributed to ad views.	metric
subscriptionSignups	subscriptionSignups	The total number of subscription sign-ups attributed to an ad, including both free and paid trials.	metric
supplyCost	supplyCost	The cost associated with the ad inventory (supply) for displaying ads.	metric
supplySource	supplySource	The source of the ad inventory (e.g., publisher, exchange).	metric
supplySourceId	supplySourceId	The unique identifier for the ad supply source (e.g., exchange, publisher).	metric
supplySourceName	supplySourceName	The name of the supply source (publisher or exchange) where the ad was displayed.	dimension
targetDemographic	targetDemographic	The demographic characteristics of the targeted audience.	metric
targetingMethod	targetingMethod	The specific strategy or criteria used to deliver advertisements to a defined audience or inventory, such as through specific deals.	metric
targeting_type	targeting_type	A dimension specifying the broad category or method of audience targeting employed for a campaign (e.g., demographic, behavioral).	dimension
totalAddToCart	totalAddToCart	The total number of times products were added to a shopping cart across all campaigns/line items.	metric
totalAddToCart14d	totalAddToCart14d	The total number of add-to-cart events within a 14-day attribution window.	metric
totalAddToCartClicks	totalAddToCartClicks	The total number of add-to-cart events attributed to clicks.	metric
totalAddToCartClicks14d	totalAddToCartClicks14d	The total number of add-to-cart clicks within a 14-day attribution window.	metric
totalAddToCartRate	totalAddToCartRate	The total rate at which products were added to a shopping cart.	metric
totalAddToCartViews	totalAddToCartViews	The total number of add-to-cart events attributed to views.	metric
totalAddToList	totalAddToList	The total number of times products were added to a wishlist or other list.	metric
totalAddToListClicks	totalAddToListClicks	The total number of add-to-list events attributed to clicks.	metric
totalAddToListRate	totalAddToListRate	The total rate at which products were added to a list.	metric
totalAddToListViews	totalAddToListViews	The total number of add-to-list events attributed to views.	metric
totalCost	totalCost	The total cost incurred for the advertising activities.	metric
totalDetailPageView	totalDetailPageView	The total number of product detail page views.	metric
totalDetailPageViewClicks	totalDetailPageViewClicks	The total number of detail page views attributed to clicks.	metric
totalDetailPageViewRate	totalDetailPageViewRate	The total rate of product detail page views.	metric
totalDetailPageViewViews	totalDetailPageViewViews	The total number of detail page views attributed to views.	metric
totalECPAddToCart	totalECPAddToCart	Total Effective Cost Per Add to Cart, representing the cost efficiency of actions leading to products being added to shopping carts.	metric
totalECPAddToList	totalECPAddToList	Total Effective Cost Per Add to List, representing the cost efficiency of actions leading to products being added to wish lists or other saved lists.	metric
totalECPDetailPageView	totalECPDetailPageView	Total Effective Cost Per Detail Page View, indicating the cost efficiency of driving users to product detail pages.	metric
totalECPP	totalECPP	Total Effective Cost Per Purchase (ECPP), representing the overall cost efficiency of driving purchases.	metric
totalECPProductReviewPageVisit	totalECPProductReviewPageVisit	Total Effective Cost Per Product Review Page Visit, measuring the cost efficiency of driving users to product review pages.	metric
totalECPSubscribeAndSave	totalECPSubscribeAndSave	Total Effective Cost Per Subscribe & Save, indicating the cost efficiency of driving Subscribe & Save subscriptions.	metric
totalERPM	totalERPM	The total estimated revenue per mille (thousand impressions).	metric
totalFee	totalFee	The total amount of fees incurred for advertising activities.	metric
totalNewToBrandDPVClicks	totalNewToBrandDPVClicks	The total number of clicks from new-to-brand customers that led to detail page views.	metric
totalNewToBrandDPVRate	totalNewToBrandDPVRate	The total rate at which new-to-brand customers view a detail page after an ad interaction.	metric
totalNewToBrandDPVViews	totalNewToBrandDPVViews	The total number of views from new-to-brand customers that led to detail page views.	metric
totalNewToBrandDPVs	totalNewToBrandDPVs	The total number of detail page views by new-to-brand customers.	metric
totalNewToBrandECPDetailPageView	totalNewToBrandECPDetailPageView	The total effective cost per detail page view for new-to-brand customers.	metric
totalNewToBrandECPP	totalNewToBrandECPP	Total Effective Cost Per Purchase (ECPP) for new-to-brand customers, representing the cost efficiency of acquiring new customers.	metric
totalNewToBrandERPM	totalNewToBrandERPM	The total estimated revenue per mille (thousand impressions) from new-to-brand customers.	metric
totalNewToBrandProductSales14d	totalNewToBrandProductSales14d	Total product sales from new-to-brand customers within a 14-day attribution window.	metric
totalNewToBrandPurchaseRate	totalNewToBrandPurchaseRate	The total rate of purchases by new-to-brand customers.	metric
totalNewToBrandPurchases	totalNewToBrandPurchases	The total number of purchases by new-to-brand customers.	metric
totalNewToBrandPurchases14d	totalNewToBrandPurchases14d	Total purchases made by new-to-brand customers within a 14-day attribution window.	metric
totalNewToBrandPurchasesClicks	totalNewToBrandPurchasesClicks	The total number of new-to-brand purchases attributed to clicks.	metric
totalNewToBrandPurchasesPercentage	totalNewToBrandPurchasesPercentage	The total percentage of purchases that are new-to-brand.	metric
totalNewToBrandPurchasesViews	totalNewToBrandPurchasesViews	The total number of new-to-brand purchases attributed to views.	metric
totalNewToBrandROAS	totalNewToBrandROAS	The total return on ad spend (ROAS) from new-to-brand customer purchases.	metric
totalNewToBrandSales	totalNewToBrandSales	The total sales generated from purchases made by customers new to the brand.	metric
totalNewToBrandUnitsSold	totalNewToBrandUnitsSold	The total number of units sold to customers new to the brand.	metric
totalProductReviewPageVisitRate	totalProductReviewPageVisitRate	The total rate at which users visit a product review page.	metric
totalProductReviewPageVisits	totalProductReviewPageVisits	The total number of visits to product review pages.	metric
totalProductReviewPageVisitsClicks	totalProductReviewPageVisitsClicks	The total number of product review page visits attributed to clicks.	metric
totalProductReviewPageVisitsViews	totalProductReviewPageVisitsViews	The total number of product review page visits attributed to views.	metric
totalPurchaseRate	totalPurchaseRate	The total rate at which users make a purchase after interacting with an ad.	metric
totalPurchases	totalPurchases	The total number of purchases attributed to an ad.	metric
totalPurchases14d	totalPurchases14d	Total purchases attributed to an ad within a 14-day attribution window.	dimension
totalPurchasesClicks	totalPurchasesClicks	The total number of purchases attributed to clicks on an ad.	metric
totalPurchasesClicks14d	totalPurchasesClicks14d	Total purchases attributed to clicks on an ad within a 14-day attribution window.	metric
totalPurchasesViews	totalPurchasesViews	The total number of purchases attributed to views of an ad.	metric
totalPurchasesViews14d	totalPurchasesViews14d	Total purchases attributed to views of an ad within a 14-day attribution window.	metric
totalROAS	totalROAS	The total return on ad spend (ROAS) across all sales.	metric
totalROAS14d	totalROAS14d	The total return on ad spend within a 14-day attribution window, across all attributed channels.	metric
totalSales	totalSales	The total sales generated from products attributed to an ad.	metric
totalSales14d	totalSales14d	The total sales revenue within a 14-day attribution window, across all attributed channels.	metric
totalSubscribeAndSave	totalSubscribeAndSave	The total number of Subscribe & Save enrollments.	metric
totalSubscribeAndSaveClicks	totalSubscribeAndSaveClicks	The total number of Subscribe & Save enrollments attributed to clicks.	metric
totalSubscribeAndSaveRate	totalSubscribeAndSaveRate	The total rate of Subscribe & Save enrollments.	metric
totalSubscribeAndSaveSubscriptions14d	totalSubscribeAndSaveSubscriptions14d	Total Subscribe & Save subscriptions generated within a 14-day attribution window.	metric
totalSubscribeAndSaveViews	totalSubscribeAndSaveViews	The total number of Subscribe & Save enrollments attributed to views.	metric
totalUnitsSold	totalUnitsSold	The total number of units sold attributed to an ad.	metric
totalUnitsSold14d	totalUnitsSold14d	The total number of units sold within a 14-day attribution window, across all attributed channels.	metric
unitsSold	unitsSold	The number of units sold attributed to an ad.	metric
unitsSold14d	unitsSold14d	The number of units sold within a 14-day attribution window.	metric
unitsSoldBrandHalo	unitsSoldBrandHalo	The number of units sold attributed to brand halo effects.	metric
unitsSoldClicks	unitsSoldClicks	The number of units sold attributed directly to ad clicks.	metric
unitsSoldPromotedClicks	unitsSoldPromotedClicks	The number of units sold from promoted products attributed to clicks.	metric
videoAdClicks	videoAdClicks	The total number of clicks on a video ad.	metric
videoAdComplete	videoAdComplete	The number of times a video ad was played to 100% completion.	metric
videoAdCompletionRate	videoAdCompletionRate	The rate at which video ads are played to 100% completion.	metric
videoAdCreativeViews	videoAdCreativeViews	The number of times a video ad creative was viewed.	metric
videoAdEndStateClicks	videoAdEndStateClicks	The number of clicks on the video ad’s end-state creative.	metric
videoAdFirstQuartile	videoAdFirstQuartile	The number of times a video ad played to at least 25% completion.	metric
videoAdImpressions	videoAdImpressions	The total number of impressions for a video ad.	metric
videoAdMidpoint	videoAdMidpoint	The number of times a video ad played to at least 50% completion.	metric
videoAdMute	videoAdMute	The number of times a video ad was muted.	metric
videoAdPause	videoAdPause	The number of times a video ad was paused.	metric
videoAdReplays	videoAdReplays	The number of times a video ad was replayed.	metric
videoAdResume	videoAdResume	The number of times a video ad was resumed after being paused.	metric
videoAdSkipBacks	videoAdSkipBacks	The number of times a user skipped backward in a video ad.	metric
videoAdSkipForwards	videoAdSkipForwards	The number of times a user skipped forward in a video ad.	metric
videoAdStart	videoAdStart	The number of times a video ad was started.	metric
videoAdThirdQuartile	videoAdThirdQuartile	The number of times a video ad played to at least 75% completion.	metric
videoAdUnmute	videoAdUnmute	The number of times a video ad was unmuted.	metric
videoComplete	videoComplete	The number of times a video was played to 100% completion.	metric
videoCompleted	videoCompleted	The number of times a video ad was watched to completion.	metric
videoCompletedCPA	videoCompletedCPA	The cost per action for video completions.	metric
videoCompletedViews	videoCompletedViews	The count of instances where a video ad was viewed to completion.	dimension
videoCompletionRate	videoCompletionRate	The rate at which video ads are watched to completion.	metric
videoDownloadRate	videoDownloadRate	The rate at which videos are downloaded after an ad interaction.	metric
videoDownloads	videoDownloads	The total number of video downloads attributed to an ad.	metric
videoDownloadsClicks	videoDownloadsClicks	The number of video downloads attributed to clicks.	metric
videoDownloadsViews	videoDownloadsViews	The number of video downloads attributed to views.	metric
videoFirstQuartile	videoFirstQuartile	The number of times a video played to at least 25% completion.	metric
videoMidpoint	videoMidpoint	The number of times a video played to at least 50% completion.	metric
videoMute	videoMute	The number of times the video player was muted during ad playback.	metric
videoPause	videoPause	The number of times the video ad playback was paused.	metric
videoStart	videoStart	The number of times a video ad started playing.	metric
videoStarted	videoStarted	The number of times a video ad started playing.	metric
videoStartedCPA	videoStartedCPA	The cost per action for video starts.	metric
videoStreams	videoStreams	The total number of video streams attributed to an ad.	metric
videoStreams14d	videoStreams14d	The total number of video ad streams within a 14-day attribution window.	metric
videoStreamsClicks	videoStreamsClicks	The number of video streams attributed to clicks.	metric
videoStreamsRate	videoStreamsRate	The rate at which videos are streamed after an ad interaction.	metric
videoStreamsViews	videoStreamsViews	The number of video streams attributed to views.	metric
videoThirdQuartile	videoThirdQuartile	The number of times a video played to at least 75% completion.	metric
videoUnmute	videoUnmute	The number of times the video player was unmuted during ad playback.	metric
viewabilityRate	viewabilityRate	The percentage of ad impressions that were considered viewable according to industry standards.	metric
viewableImpressions	viewableImpressions	The total number of ad impressions that were considered viewable.	metric
year	year	The year for which the data is reported.	metric