Amazon DSP: Most-used fields

The table below gives information about most-used fields that you can import from Amazon DSP. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
CTR	CTR	The click-through rate, calculated as clicks divided by impressions.	metric
Campaign ID	Campaign ID	Unique identifier for the advertising campaign.	dimension
Category	Category	A dimension representing the product category or service category relevant to the advertisement.	dimension
NewToBrandECPP	NewToBrandECPP	The effective cost per purchase for new-to-brand customers.	metric
ROAS	ROAS	Return on Ad Spend (ROAS), measuring the revenue generated for every dollar spent on advertising.	metric
ROAS14d	ROAS14d	The return on ad spend within a 14-day attribution window.	metric
Sub-category	Sub-category	The sub-category of a product or content.	dimension
account_id	account_id	A dimension identifying the unique ID of the Amazon DSP advertiser account.	dimension
account_name	account_name	The name associated with the advertising account.	dimension
ad_product	ad_product	The Amazon Advertising product used, such as Demand-Side Platform (DEMAND_SIDE_PLATFORM).	dimension
ad_serving	ad_serving	The status or method of ad serving.	dimension
addToCart	addToCart	The number of times a product was added to a shopping cart.	metric
addToCartBrandHalo	addToCartBrandHalo	The number of add-to-cart events influenced by the campaign, including brand halo effects (products related to the advertised brand).	metric
addToCartBrandHaloClicks	addToCartBrandHaloClicks	The number of clicks influenced by the campaign that resulted in add-to-cart events, including brand halo effects.	metric
addToCartBrandHaloViews	addToCartBrandHaloViews	The number of views influenced by the campaign that resulted in add-to-cart events, including brand halo effects.	metric
addToCartClicks	addToCartClicks	The number of clicks that resulted in a product being added to a shopping cart.	metric
addToCartRate	addToCartRate	The rate at which products are added to a shopping cart after an ad interaction.	metric
addToCartViews	addToCartViews	The number of ad views that resulted in a product being added to a shopping cart.	metric
addToList	addToList	The number of times a product was added to a wishlist or other list.	metric
addToListBrandHalo	addToListBrandHalo	The number of ‘add to list’ events influenced by the campaign, including brand halo effects.	metric
addToListBrandHaloClicks	addToListBrandHaloClicks	The number of clicks influenced by the campaign that resulted in ‘add to list’ events, including brand halo effects.	metric
addToListBrandHaloViews	addToListBrandHaloViews	The number of views influenced by the campaign that resulted in ‘add to list’ events, including brand halo effects.	metric
addToListClicks	addToListClicks	The number of clicks that resulted in a product being added to a list.	metric
addToListRate	addToListRate	The rate at which products are added to a list after an ad interaction.	metric
addToListViews	addToListViews	The number of ad views that resulted in a product being added to a list.	metric
addToShoppingCart	addToShoppingCart	The number of times a product was added to a shopping cart.	metric
addToShoppingCartCPA	addToShoppingCartCPA	The cost per action for products added to the shopping cart.	metric
addToShoppingCartCVR	addToShoppingCartCVR	The conversion rate for products added to the shopping cart.	metric
addToShoppingCartClicks	addToShoppingCartClicks	The number of clicks that resulted in a product being added to a shopping cart.	metric
addToShoppingCartViews	addToShoppingCartViews	The number of ad views that resulted in a product being added to a shopping cart.	metric
addToWatchlist	addToWatchlist	The number of times an item was added to a watchlist.	metric
addToWatchlist14d	addToWatchlist14d	The number of times an item was added to a watchlist within a 14-day attribution window.	metric
addToWatchlistCPA14d	addToWatchlistCPA14d	The cost per action for items added to a watchlist within a 14-day attribution window.	dimension
addToWatchlistCVR14d	addToWatchlistCVR14d	The conversion rate for items added to a watchlist within a 14-day attribution window.	metric
addToWatchlistClicks	addToWatchlistClicks	The number of clicks that resulted in an item being added to a watchlist.	metric
addToWatchlistClicks14d	addToWatchlistClicks14d	The number of clicks that resulted in an item being added to a watchlist within a 14-day attribution window.	metric
addToWatchlistRate	addToWatchlistRate	The rate at which items are added to a watchlist after an ad interaction.	metric
addToWatchlistViews	addToWatchlistViews	The number of ad views that resulted in an item being added to a watchlist.	metric
addToWatchlistViews14d	addToWatchlistViews14d	The number of ad views that resulted in an item being added to a watchlist within a 14-day attribution window.	metric
addedToShoppingCart14d	addedToShoppingCart14d	The number of times a product was added to a shopping cart within a 14-day attribution window.	metric
addedToShoppingCartCPA14d	addedToShoppingCartCPA14d	The cost per action for products added to the shopping cart within a 14-day attribution window.	dimension
addedToShoppingCartCVR14d	addedToShoppingCartCVR14d	The conversion rate for products added to the shopping cart within a 14-day attribution window.	metric
addedToShoppingCartClicks14d	addedToShoppingCartClicks14d	The number of clicks that resulted in a product being added to a shopping cart within a 14-day attribution window.	metric
addedToShoppingCartViews14d	addedToShoppingCartViews14d	The number of ad views that resulted in a product being added to a shopping cart within a 14-day attribution window.	metric
ads_compliant	ads_compliant	The count of advertisements that are compliant with Amazon’s advertising policies.	metric
ads_count	ads_count	The total number of advertisements.	metric
ads_non_compliant	ads_non_compliant	The count of advertisements that are not compliant with Amazon’s advertising policies.	metric
advertiser	advertiser	A dimension representing the advertiser name associated with the campaigns.	dimension
advertiserCountry	advertiserCountry	The country where the advertiser is located.	metric
advertiserId	advertiserId	Unique identifier for the advertiser.	metric
advertiserName	advertiserName	The name of the advertiser.	metric
advertiserTimezone	advertiserTimezone	The timezone of the advertiser’s account.	metric
agencyFee	agencyFee	Fees charged by the agency managing the advertising campaigns.	metric
agency_account_id	agency_account_id	The identifier for the agency account managing the campaigns.	dimension
amazonAudienceFee	amazonAudienceFee	Fees related to using audience segments within Amazon DSP.	metric
amazonDSPAudienceFee	amazonDSPAudienceFee	Fees related to using audience segments within Amazon DSP.	metric
amazonDSPConsoleFee	amazonDSPConsoleFee	Fees associated with using the Amazon DSP console.	metric
amazonPlatformFee	amazonPlatformFee	Fees associated with using the Amazon DSP platform.	metric
amazonStandardId	amazonStandardId	Amazon Standard Identification Number (ASIN) for products.	dimension
application	application	Metrics related to application-specific events or conversions.	metric
application14d	application14d	Metrics related to application-specific events or conversions within a 14-day attribution window.	metric
applicationCPA	applicationCPA	The cost per action for application-related events.	metric
applicationCPA14d	applicationCPA14d	The average cost to acquire an application pixel conversion. (Application CPA = Total cost / Application)	dimension
applicationCVR	applicationCVR	The conversion rate for application-related events.	metric
applicationCVR14d	applicationCVR14d	The number of application pixel conversions relative to the number of ad impressions. (Application CVR = Application / Impressions)	metric
applicationClicks	applicationClicks	The number of clicks that resulted in an application-related event.	metric
applicationClicks14d	applicationClicks14d	The number of clicks that resulted in an application-related event within a 14-day attribution window.	metric
applicationViews	applicationViews	The number of ad views that resulted in an application-related event.	metric
applicationViews14d	applicationViews14d	The number of ad views that resulted in an application-related event within a 14-day attribution window.	metric
asinConversionType	asinConversionType	The type of conversion attributed to an ASIN.	dimension
atc14d	atc14d	The number of add-to-cart events within a 14-day attribution window.	metric
atcClicks14d	atcClicks14d	The number of add-to-cart clicks within a 14-day attribution window.	metric
atcViews14d	atcViews14d	The number of ad views that resulted in a product being added to a shopping cart within a 14-day attribution window.	metric
atcr14d	atcr14d	The rate at which products are added to a shopping cart after an ad interaction within a 14-day attribution window.	metric
atlr14d	atlr14d	The rate at which products are added to a list after an ad interaction within a 14-day attribution window.	metric
audioAdCompanionBannerClicks	audioAdCompanionBannerClicks		metric
audioAdCompletions	audioAdCompletions		metric
audioAdFirstQuartile	audioAdFirstQuartile		metric
audioAdMidpoint	audioAdMidpoint		metric
audioAdStart	audioAdStart		metric
audioAdThirdQuartile	audioAdThirdQuartile		metric
audioAdViews	audioAdViews	The number of times an audio ad was viewed or played.	metric
brand	brand	A dimension identifying the brand associated with the advertising campaign or product.	dimension
brandName	brandName	The name of the brand associated with the product or campaign.	metric
brandSearch14d	brandSearch14d	The number of searches for the brand following an ad interaction within a 14-day attribution window.	metric
brandSearchCPA14d	brandSearchCPA14d	The effective cost per brand search within a 14-day attribution window.	dimension
brandSearchClicks14d	brandSearchClicks14d	The number of clicks that led to brand-related searches within a 14-day attribution window.	metric
brandSearchRate	brandSearchRate	The rate at which brand-related searches occur after an ad interaction.	metric
brandSearchRate14d	brandSearchRate14d	The rate at which brand-related searches occur after an ad interaction within a 14-day attribution window.	metric
brandSearchViews14d	brandSearchViews14d	The number of ad views that led to brand-related searches within a 14-day attribution window.	metric
brandSearches	brandSearches	The number of searches for the brand following an ad interaction.	metric
brandSearchesClicks	brandSearchesClicks	The number of clicks that led to brand-related searches.	metric
brandSearchesViews	brandSearchesViews	The number of ad views that led to brand-related searches.	metric
brand_account_id	brand_account_id	The identifier for the brand account associated with the campaigns.	dimension
browser	browser	The web browser used by customers to view the ad.	dimension
browserVersion	browserVersion	The specific version of the web browser used by customers to view the ad.	metric
buy_type	buy_type	The purchasing model for the advertising, such as programmatic or direct.	dimension
campaign_goal	campaign_goal	The primary objective of the advertising campaign, e.g., brand awareness, conversions.	dimension
campaign_objective	campaign_objective	The primary goal of the advertising campaign (e.g., brand awareness, lead generation, sales).	dimension
campaigns_compliant	campaigns_compliant	The count of campaigns that are compliant with Amazon’s advertising policies.	metric
campaigns_count	campaigns_count	The total number of campaigns.	metric
campaigns_non_compliant	campaigns_non_compliant	The count of campaigns that are not compliant with Amazon’s advertising policies.	metric
category	category	A dimension representing the product category or service category relevant to the advertisement.	dimension
category_account_id	category_account_id	The identifier for the account category.	dimension
checkout	checkout	The total number of checkout completions attributed to an ad.	metric
checkoutClicks	checkoutClicks	The number of checkout completions attributed to clicks on an ad.	metric
checkoutViews	checkoutViews		metric
city	city	The city where the ad was displayed.	metric
clickThroughRate	clickThroughRate	The percentage of impressions that resulted in a click (CTR).	metric
clicks	clicks	The total number of clicks on the advertisement.	metric
combinedPurchases	combinedPurchases	The total number of purchases, combining both on-Amazon and off-Amazon purchases.	metric
combinedPurchasesClicks	combinedPurchasesClicks	The total number of purchases (on-Amazon and off-Amazon) attributed to clicks.	metric
combinedPurchasesViews	combinedPurchasesViews	The total number of purchases (on-Amazon and off-Amazon) attributed to views.	metric
contact	contact	The total number of contact events (e.g., reaching out to customer service) attributed to an ad.	metric
contactClicks	contactClicks		metric
costs_usd	costs_usd	The total advertising costs, denominated in US Dollars (USD).	metric
country	country	The country where the ad was displayed.	metric
creativeAdId	creativeAdId	Unique identifier for the creative within the ad.	metric
creativeID	creativeID	Unique identifier for the creative asset.	metric
creativeId	creativeId	Unique identifier for the creative asset.	metric
creativeLanguage	creativeLanguage	The language used in the advertisement’s creative content.	metric
creativeName	creativeName	The name of the creative asset.	metric
creativeSize	creativeSize	The dimensions or size of the creative asset.	metric
creativeType	creativeType	The type of creative used (e.g., image, video).	metric
creative_id	creative_id	The unique identifier for the ad creative.	dimension
creative_type	creative_type	A dimension indicating the type of creative asset used in the advertisement (e.g., image, video).	dimension
currency	currency	A dimension specifying the currency used for reporting financial metrics.	dimension
date	date	The specific date for which the data is reported.	metric
date_consolidated	date_consolidated	The date when the data was consolidated.	dimension
deal	deal	Information related to the private marketplace deal.	metric
dealID	dealID	Unique identifier for the private marketplace deal.	dimension
dealId	dealId		metric
dealType	dealType		metric
designatedMarketAreaCode	designatedMarketAreaCode	The code for the Designated Market Area (DMA) where the ad was displayed.	dimension
designatedMarketAreaName	designatedMarketAreaName	The name of the Designated Market Area (DMA) where the ad was displayed.	dimension
detailPageViewBrandHalo	detailPageViewBrandHalo	The number of detail page views influenced by the campaign, including brand halo effects.	metric
detailPageViewBrandHaloClicks	detailPageViewBrandHaloClicks	The number of clicks influenced by the campaign that led to detail page views, including brand halo effects.	metric
detailPageViewBrandHaloViews	detailPageViewBrandHaloViews	The number of views influenced by the campaign that led to detail page views, including brand halo effects.	metric
detailPageViewClicks	detailPageViewClicks	The number of clicks that led to a product detail page view.	metric
detailPageViewRate	detailPageViewRate	The rate at which users view a detail page after an ad interaction.	metric
detailPageViewViews	detailPageViewViews	The number of ad views that led to a product detail page view.	metric
detailPageViews	detailPageViews	The total number of product detail page views.	metric
device	device	The type of device used by the customer (e.g., desktop, mobile, tablet).	dimension
device_type	device_type	A dimension indicating the type of device on which the ad was displayed (e.g., mobile, desktop, tablet).	dimension
downloadedVideoPlayRate	downloadedVideoPlayRate	The rate at which downloaded videos are played.	metric
downloadedVideoPlays	downloadedVideoPlays	The number of times a downloaded video was played.	metric
downloadedVideoPlays14d	downloadedVideoPlays14d	The number of downloaded video plays within a 14-day attribution window.	metric
downloadedVideoPlaysClicks	downloadedVideoPlaysClicks	The number of clicks that resulted in a downloaded video play.	metric
downloadedVideoPlaysClicks14d	downloadedVideoPlaysClicks14d	The number of clicks that resulted in a downloaded video play within a 14-day attribution window.	metric
downloadedVideoPlaysViews	downloadedVideoPlaysViews	The number of ad views that resulted in a downloaded video play.	metric
downloadedVideoPlaysViews14d	downloadedVideoPlaysViews14d	The number of ad views that resulted in a downloaded video play within a 14-day attribution window.	metric
dpvClicks14d	dpvClicks14d	The number of detail page view clicks within a 14-day attribution window.	metric
dpvViews14d	dpvViews14d	The number of detail page views within a 14-day attribution window.	metric
dpvr14d	dpvr14d	The rate at which users view a detail page after an ad interaction within a 14-day attribution window.	metric
eCPAddToCart	eCPAddToCart	The effective cost per add to cart.	metric
eCPAddToList	eCPAddToList	The effective cost per add to list.	metric
eCPAddToWatchlist	eCPAddToWatchlist	The effective cost per add to watchlist.	metric
eCPAtc14d	eCPAtc14d	The effective cost per add to cart within a 14-day attribution window.	dimension
eCPAtl14d	eCPAtl14d	The effective cost per add to list within a 14-day attribution window.	dimension
eCPBrandSearch	eCPBrandSearch	The effective cost per brand search.	metric
eCPC	eCPC	The effective cost per click.	metric
eCPDPV14d	eCPDPV14d	The effective cost per detail page view within a 14-day attribution window.	dimension
eCPDetailPageView	eCPDetailPageView	The effective cost per detail page view.	metric
eCPDownloadedVideoPlays	eCPDownloadedVideoPlays	The effective cost per downloaded video play.	metric
eCPM	eCPM	The effective cost per mille (thousand impressions).	metric
eCPP	eCPP	The effective cost per purchase.	metric
eCPP14d	eCPP14d	The effective cost per purchase within a 14-day attribution window.	dimension
eCPPRPV14d	eCPPRPV14d	The effective cost per product review page visit within a 14-day attribution window.	dimension
eCPPlayTrailer	eCPPlayTrailer	The effective cost per trailer play.	metric
eCPProductReviewPageVisit	eCPProductReviewPageVisit	The effective cost per product review page visit.	metric
eCPRental	eCPRental	The effective cost per rental.	metric
eCPSubscribeAndSave	eCPSubscribeAndSave	The effective cost per Subscribe & Save enrollment.	metric
eCPVideoAdCompletion	eCPVideoAdCompletion	The effective cost per video ad completion.	metric
eCPVideoDownload	eCPVideoDownload	The effective cost per video download.	metric
eCPVideoStream	eCPVideoStream	The effective cost per video stream.	metric
eRPM	eRPM	The effective revenue per mille (thousand impressions).	metric
eRPM14d	eRPM14d	The effective revenue per mille (thousand impressions) within a 14-day attribution window.	metric
entityId	entityId	Unique identifier for an entity within Amazon DSP, such as an account or advertiser.	metric
environment	environment	A dimension describing the publishing environment where the ad was served (e.g., web, app).	dimension
environmentType	environmentType	The type of environment where the ad was shown (e.g., app, web).	dimension
exchange_rate	exchange_rate	The currency exchange rate applied for financial conversions.	metric
featuredASIN	featuredASIN	The Amazon Standard Identification Number (ASIN) of a featured product.	dimension
featuredAsin	featuredAsin	The Amazon Standard Identification Number (ASIN) for a product prominently featured or targeted in an advertisement or report.	metric
format	format	The format of the ad creative (e.g., display, video, audio).	dimension
freeTrialSubscriptionSignupClicks	freeTrialSubscriptionSignupClicks		metric
frequencyAverage	frequencyAverage	The average number of times a unique user was exposed to an ad.	metric
grossClickThroughs	grossClickThroughs	The total number of clicks on an ad, without any filtering or invalidation.	metric
grossImpressions	grossImpressions	The total number of times an ad was displayed, without any filtering or invalidation.	metric
householdFrequencyAverage	householdFrequencyAverage	The average number of times a unique household was exposed to an ad.	metric
householdReach	householdReach	The number of unique households reached by the ad campaign.	metric
impressionFrequencyAverage	impressionFrequencyAverage	The average number of impressions served to a unique user.	metric
impressions	impressions	The total number of times an ad was displayed.	metric
impressions_invalid_campaign	impressions_invalid_campaign	Number of impressions that were invalid due to issues related to the campaign.	metric
impressions_valid_campaign	impressions_valid_campaign	The number of valid impressions recorded for a campaign, excluding invalid or fraudulent activity.	metric
initiative	initiative	A broader advertising initiative or strategy under which campaigns are organized.	dimension
intervalEnd	intervalEnd	The end date of the reporting interval.	metric
intervalStart	intervalStart	The start date of the reporting interval.	metric
invalidClickThroughRate	invalidClickThroughRate	The rate of invalid click-throughs.	metric
invalidClickThroughs	invalidClickThroughs	The number of click-throughs identified as invalid by Amazon’s traffic detection systems.	metric
invalidClickThroughsRate	invalidClickThroughsRate	The percentage of total clicks on an ad that are identified as invalid, such as those from bots, fraudulent activity, or accidental interactions. This rate is calculated by dividing invalid clicks by gross clicks.	metric
invalidImpressionRate	invalidImpressionRate	The rate of invalid impressions.	metric
invalidImpressions	invalidImpressions	The number of impressions identified as invalid by Amazon’s traffic detection systems.	metric
inventory	inventory	A dimension representing the inventory source or publisher where ads were displayed.	dimension
inventory_description	inventory_description	A description of the ad inventory where ads were served.	dimension
lead	lead	The total number of leads generated (e.g., form submissions, inquiries) attributed to an ad.	metric
leadClicks	leadClicks		metric
leadViews	leadViews		metric
length	length	The length of an advertising element, such as a video or audio ad creative.	dimension
lineItemApprovalStatus	lineItemApprovalStatus	The approval status of a line item.	metric
lineItemBudget	lineItemBudget	The budget allocated to a specific line item.	metric
lineItemEndDate	lineItemEndDate	The end date of the line item’s activity.	metric
lineItemExternalId	lineItemExternalId	An external identifier for the line item.	metric
lineItemId	lineItemId	Unique identifier for the line item.	metric
lineItemLanguageTargeting	lineItemLanguageTargeting	The language used for targeting within a specific line item.	metric
lineItemName	lineItemName	The name of the line item.	metric
lineItemStartDate	lineItemStartDate	The start date of the line item’s activity.	metric
lineItemType	lineItemType	The type or category of the line item.	metric
line_items_compliant	line_items_compliant	The count of line items that are compliant with Amazon’s advertising policies.	metric
line_items_count	line_items_count	The total number of line items.	metric
line_items_non_compliant	line_items_non_compliant	The count of line items that are not compliant with Amazon’s advertising policies.	metric
market	market	The geographical market where the ads were displayed.	dimension
market_account_id	market_account_id	The identifier for the market-specific account.	dimension
marketplace	marketplace	The Amazon marketplace (e.g., amazon.com, amazon.co.uk) where the ads were displayed.	metric
measurableImpressions	measurableImpressions	The number of impressions that were measurable according to industry standards.	metric
measurableRate	measurableRate	The rate at which impressions were measurable.	metric
mobileAppFirstStartCPA	mobileAppFirstStartCPA	The cost per action for the first start of a mobile application.	metric
mobileAppFirstStartCVR	mobileAppFirstStartCVR	The conversion rate for the first start of a mobile application.	metric
mobileAppFirstStartCVR14d	mobileAppFirstStartCVR14d	The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions)	metric
mobileAppFirstStartClicks	mobileAppFirstStartClicks	The number of clicks that resulted in the first start of a mobile application.	metric
mobileAppFirstStartClicks14d	mobileAppFirstStartClicks14d	The number of Mobile app first start conversions attributed to ad click-throughs.	metric
mobileAppFirstStartViews	mobileAppFirstStartViews	The number of ad views that resulted in the first start of a mobile application.	metric
mobileAppFirstStartViews14d	mobileAppFirstStartViews14d	The number of Mobile app first start conversions attributed to ad impressions.	metric
mobileAppFirstStarts	mobileAppFirstStarts	The number of first-time starts of a mobile application.	metric
mobileAppFirstStarts14d	mobileAppFirstStarts14d	Mobile app first start view-through conversions.	metric
mobileAppFirstStartsCPA14d	mobileAppFirstStartsCPA14d	The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts)	dimension
newSubscribeAndSave	newSubscribeAndSave	The number of new Subscribe & Save enrollments.	metric
newSubscribeAndSave14d	newSubscribeAndSave14d	The number of new Subscribe & Save enrollments within a 14-day attribution window.	metric
newSubscribeAndSaveBrandHalo	newSubscribeAndSaveBrandHalo	The number of new Subscribe & Save enrollments influenced by the campaign, including brand halo effects.	metric
newSubscribeAndSaveBrandHaloClicks	newSubscribeAndSaveBrandHaloClicks	The number of clicks influenced by the campaign that resulted in new Subscribe & Save enrollments, including brand halo effects.	metric
newSubscribeAndSaveBrandHaloViews	newSubscribeAndSaveBrandHaloViews	The number of views influenced by the campaign that resulted in new Subscribe & Save enrollments, including brand halo effects.	metric
newSubscribeAndSaveClicks	newSubscribeAndSaveClicks	The number of clicks that resulted in new Subscribe & Save enrollments.	metric
newSubscribeAndSaveClicks14d	newSubscribeAndSaveClicks14d	The number of clicks that resulted in new Subscribe & Save enrollments within a 14-day attribution window.	metric
newSubscribeAndSaveRate	newSubscribeAndSaveRate	The rate at which new Subscribe & Save enrollments occur after an ad interaction.	metric
newSubscribeAndSaveRate14d	newSubscribeAndSaveRate14d	The rate at which new Subscribe & Save enrollments occur after an ad interaction within a 14-day attribution window.	metric
newSubscribeAndSaveViews	newSubscribeAndSaveViews	The number of ad views that resulted in new Subscribe & Save enrollments.	metric
newSubscribeAndSaveViews14d	newSubscribeAndSaveViews14d	The number of ad views that resulted in new Subscribe & Save enrollments within a 14-day attribution window.	metric
newToBrandDetailPageViewClicks	newToBrandDetailPageViewClicks		metric
newToBrandECPP14d	newToBrandECPP14d	The effective cost per purchase for new-to-brand customers within a 14-day attribution window.	dimension
newToBrandERPM	newToBrandERPM	The estimated revenue per mille (thousand impressions) from purchases attributed to new-to-brand customers.	metric
newToBrandERPM14d	newToBrandERPM14d	The estimated revenue per mille (thousand impressions) from purchases attributed to new-to-brand customers within a 14-day attribution window.	metric
newToBrandProductSales	newToBrandProductSales	Total sales generated from purchases made by customers new to the brand within a defined lookback window.	metric
newToBrandProductSales14d	newToBrandProductSales14d	Product sales from new-to-brand customers within a 14-day attribution window.	metric
newToBrandPurchasePercentageBrandHalo	newToBrandPurchasePercentageBrandHalo	The percentage of new-to-brand purchases influenced by the campaign, including brand halo effects.	metric
newToBrandPurchaseRate	newToBrandPurchaseRate	The rate at which new-to-brand customers make a purchase after interacting with an ad.	metric
newToBrandPurchaseRate14d	newToBrandPurchaseRate14d	The rate at which new-to-brand customers make a purchase after interacting with an ad within a 14-day attribution window.	metric
newToBrandPurchases	newToBrandPurchases	The total number of purchases made by customers new to the brand.	metric
newToBrandPurchases14d	newToBrandPurchases14d	The number of new-to-brand purchases within a 14-day attribution window.	metric
newToBrandPurchasesBrandHalo	newToBrandPurchasesBrandHalo	The number of new-to-brand purchases influenced by the campaign, including brand halo effects.	metric
newToBrandPurchasesBrandHaloClicks	newToBrandPurchasesBrandHaloClicks	The number of clicks from new-to-brand customers influenced by the campaign that resulted in purchases, including brand halo effects.	metric
newToBrandPurchasesBrandHaloViews	newToBrandPurchasesBrandHaloViews	The number of views from new-to-brand customers influenced by the campaign that resulted in purchases, including brand halo effects.	metric
newToBrandPurchasesClicks	newToBrandPurchasesClicks	The number of purchases by new-to-brand customers attributed to clicks on an ad.	metric
newToBrandPurchasesClicks14d	newToBrandPurchasesClicks14d	The number of new-to-brand purchases attributed to clicks within a 14-day attribution window.	metric
newToBrandPurchasesPercentage	newToBrandPurchasesPercentage	The percentage of total purchases that are new-to-brand.	metric
newToBrandPurchasesViews	newToBrandPurchasesViews	The number of purchases by new-to-brand customers attributed to views of an ad.	metric
newToBrandPurchasesViews14d	newToBrandPurchasesViews14d	The number of new-to-brand purchases attributed to ad views within a 14-day attribution window.	metric
newToBrandROAS	newToBrandROAS	The return on ad spend (ROAS) specifically from new-to-brand customer purchases.	metric
newToBrandROAS14d	newToBrandROAS14d	The return on ad spend (ROAS) specifically from new-to-brand customer purchases within a 14-day attribution window.	metric
newToBrandUnitsSold	newToBrandUnitsSold	The number of units sold to customers new to the brand.	metric
newToBrandUnitsSold14d	newToBrandUnitsSold14d	The number of units sold to customers new to the brand within a 14-day attribution window.	metric
offAmazonCPA	offAmazonCPA	Cost per acquisition (CPA) for conversions that occur off Amazon.	metric
offAmazonCPA14d	offAmazonCPA14d	Cost per acquisition (CPA) for conversions that occur off Amazon within a 14-day attribution window.	dimension
offAmazonCVR	offAmazonCVR	Conversion rate for off-Amazon events.	metric
offAmazonCVR14d	offAmazonCVR14d	Conversion rate for off-Amazon events within a 14-day attribution window.	metric
offAmazonClicks	offAmazonClicks	The number of clicks on ads that lead to off-Amazon destinations.	metric
offAmazonClicks14d	offAmazonClicks14d	The number of off-Amazon clicks within a 14-day attribution window.	metric
offAmazonConversions	offAmazonConversions	The total number of conversions that occurred off Amazon.	metric
offAmazonECPP	offAmazonECPP	Effective Cost Per Purchase (ECPP) for products purchased off Amazon, indicating the cost efficiency of driving external purchases.	metric
offAmazonECPP14d	offAmazonECPP14d	The effective cost per purchase for off-Amazon conversions within a 14-day attribution window.	dimension
offAmazonProductSales	offAmazonProductSales		metric
offAmazonPurchaseRate	offAmazonPurchaseRate	The rate of purchases occurring off Amazon after an ad interaction.	metric
offAmazonPurchaseRate14d	offAmazonPurchaseRate14d	The rate of purchases occurring off Amazon after an ad interaction within a 14-day attribution window.	metric
offAmazonPurchases	offAmazonPurchases	The total number of purchases that occurred off Amazon.	metric
offAmazonPurchases14d	offAmazonPurchases14d	The number of off-Amazon purchases within a 14-day attribution window.	metric
offAmazonPurchasesClicks	offAmazonPurchasesClicks	The number of off-Amazon purchases attributed to clicks.	metric
offAmazonPurchasesClicks14d	offAmazonPurchasesClicks14d	The number of off-Amazon purchases attributed to clicks within a 14-day attribution window.	metric
offAmazonPurchasesViews	offAmazonPurchasesViews	The number of off-Amazon purchases attributed to views.	metric
offAmazonPurchasesViews14d	offAmazonPurchasesViews14d	The number of off-Amazon purchases attributed to views within a 14-day attribution window.	metric
offAmazonViews	offAmazonViews	Total number of views for advertised products or content occurring off Amazon properties.	metric
offAmazonViews14d	offAmazonViews14d	The number of off-Amazon views within a 14-day attribution window.	metric
operatingSystem	operatingSystem	The operating system used by the customer when viewing the ad.	dimension
orderBudget	orderBudget	The total budget allocated for the order.	metric
orderCurrency	orderCurrency	The currency in which the order budget and costs are reported.	metric
orderEndDate	orderEndDate	The end date of the advertising order.	metric
orderExternalId	orderExternalId	An external identifier for the advertising order.	metric
orderId	orderId	A unique identifier for the advertising order.	metric
orderName	orderName	The name of the advertising order.	metric
orderStartDate	orderStartDate	The start date of the advertising order.	metric
otherClicks	otherClicks		metric
pRPV14d	pRPV14d	The total number of product review page visits within a 14-day attribution window.	metric
pRPVClicks14d	pRPVClicks14d	The number of product review page visits attributed to clicks within a 14-day attribution window.	metric
pRPVViews14d	pRPVViews14d	The number of product review page visits attributed to views within a 14-day attribution window.	metric
pRPVr14d	pRPVr14d	The rate at which users visit a product review page after an ad interaction within a 14-day attribution window.	metric
pageViewClicks	pageViewClicks		metric
pageViewViews	pageViewViews		metric
pageViews	pageViews	The total number of page views attributed to an ad.	metric
paidSubscriptionSignupClicks	paidSubscriptionSignupClicks		metric
parentASIN	parentASIN	The Amazon Standard Identification Number (ASIN) for the parent product, representing a product family.	dimension
parentAsin	parentAsin	The Amazon Standard Identification Number (ASIN) for the parent product, representing a product family.	metric
percentOfPurchasesNewToBrand14d	percentOfPurchasesNewToBrand14d	The percentage of total purchases that are new-to-brand within a 14-day attribution window.	metric
pid	pid	A unique identifier for a product or process ID.	dimension
placement	placement	The location or context where an advertisement is displayed, such as a specific website or a supply source.	dimension
placementSize	placementSize	The size or dimensions of the ad placement.	metric
placement_objective	placement_objective	The objective set for the ad placement.	dimension
playTrailerRate	playTrailerRate	The rate at which users play a video trailer after an ad interaction.	metric
playTrailerRate14d	playTrailerRate14d	The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions)	metric
playTrailers	playTrailers	The total number of times a video trailer was played.	metric
playTrailers14d	playTrailers14d	The number of times a video trailer was played for the featured product.	metric
playTrailersClicks	playTrailersClicks	The number of video trailer plays attributed to clicks.	metric
playTrailersViews	playTrailersViews	The number of video trailer plays attributed to views.	metric
playTrailersViews14d	playTrailersViews14d	The number of video trailer players attributed to ad impressions.	metric
playerTrailersClicks14d	playerTrailersClicks14d		metric
postalCode	postalCode	The postal code associated with the ad impression location.	metric
productCategory	productCategory	The category to which a product belongs, used for filtering or grouping product-related data. Relevant for ‘PRODUCTS’ report type.	metric
productGroup	productGroup	A defined group of products, often used for organizing and targeting specific sets of products within campaigns. Relevant for ‘PRODUCTS’ report type.	metric
productName	productName	The commercial name of the product being advertised or analyzed. Relevant for ‘PRODUCTS’ report type.	metric
productReviewPageViewBrandHalo	productReviewPageViewBrandHalo	The number of product review page views influenced by the campaign, including brand halo effects.	metric
productReviewPageViewBrandHaloClicks	productReviewPageViewBrandHaloClicks	The number of clicks influenced by the campaign that led to product review page views, including brand halo effects.	metric
productReviewPageViewBrandHaloViews	productReviewPageViewBrandHaloViews	The number of views influenced by the campaign that led to product review page views, including brand halo effects.	metric
productReviewPageVisitRate	productReviewPageVisitRate	The rate at which users visit a product review page after an ad interaction.	metric
productReviewPageVisits	productReviewPageVisits	The total number of visits to a product review page.	metric
productReviewPageVisitsClicks	productReviewPageVisitsClicks	The number of product review page visits attributed to clicks.	metric
productReviewPageVisitsViews	productReviewPageVisitsViews	The number of product review page visits attributed to views.	metric
productSubCategory	productSubCategory	A more specific classification within a broader product category, used for detailed product analysis. Relevant for ‘PRODUCTS’ report type.	metric
proposalId	proposalId	The identifier for the advertising proposal.	metric
purchaseRate	purchaseRate	The rate at which users make a purchase after interacting with an ad.	metric
purchaseRate14d	purchaseRate14d	The rate at which users make a purchase after interacting with an ad within a 14-day attribution window.	metric
purchases	purchases	The total number of purchases attributed to an ad.	metric
purchases14d	purchases14d	The number of purchases within a 14-day attribution window.	metric
purchasesBrandHalo	purchasesBrandHalo	The number of purchases influenced by the campaign, including brand halo effects.	metric
purchasesBrandHaloClicks	purchasesBrandHaloClicks	The number of clicks influenced by the campaign that resulted in purchases, including brand halo effects.	metric
purchasesBrandHaloViews	purchasesBrandHaloViews	The number of views influenced by the campaign that resulted in purchases, including brand halo effects.	metric
purchasesClicks	purchasesClicks	The number of purchases attributed to clicks on an ad.	metric
purchasesClicks14d	purchasesClicks14d	The number of purchases attributed to clicks within a 14-day attribution window.	metric
purchasesViews	purchasesViews	The number of purchases attributed to views of an ad.	metric
purchasesViews14d	purchasesViews14d	The number of purchases attributed to views within a 14-day attribution window.	metric
reach	reach	The number of unique users who were exposed to the ad.	metric
region	region	The geographic region associated with the ad impression.	metric
rentalRate	rentalRate	The rate at which users rent content after interacting with an ad.	metric
rentalRate14d	rentalRate14d	The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions)	metric
rentals	rentals	The total number of content rentals attributed to an ad.	metric
rentals14d	rentals14d	The number of times a video was rented for the featured product.	metric
rentalsClicks	rentalsClicks	The number of content rentals attributed to clicks on an ad.	metric
rentalsClicks14d	rentalsClicks14d	The number of video rentals attributed to ad click-throughs.	metric
rentalsViews	rentalsViews	The number of content rentals attributed to views of an ad.	metric
rentalsViews14d	rentalsViews14d	The number of video rentals attributed to ad impressions.	metric
reportDate	reportDate	The date for which the report data is aggregated.	dimension
reportGranularity	reportGranularity	The level of detail at which report data is aggregated (e.g., daily or summary).	metric
sales	sales	The total sales generated from products attributed to an ad.	metric
sales14d	sales14d	The sales revenue within a 14-day attribution window.	metric
salesClicks	salesClicks	The number of clicks on an Amazon DSP advertisement that led to a recorded sale or conversion event. This metric helps evaluate the effectiveness of an ad campaign in driving product sales.	metric
search	search	The number of searches performed on Amazon after an ad interaction.	metric
searchClicks	searchClicks	The number of searches on Amazon attributed to clicks on an ad.	metric
searchViews	searchViews	The number of searches on Amazon attributed to views of an ad.	metric
sector	sector	The industry sector to which the advertiser or product belongs.	dimension
segment	segment	An audience segment targeted by the ad.	dimension
segmentId	segmentId	A unique identifier for the audience segment.	metric
segmentMarketplaceId	segmentMarketplaceId	Identifier for the marketplace associated with an audience segment.	metric
segmentName	segmentName	The name of the audience segment.	metric
segmentSource	segmentSource	The source of the audience segment data.	metric
segmentType	segmentType	The type of audience segment used for targeting.	metric
signUp	signUp	The total number of sign-ups attributed to an ad.	metric
signUp14d	signUp14d	The total number of sign-ups attributed to an ad within a 14-day attribution window.	metric
signUpCPA	signUpCPA	Cost per acquisition (CPA) for sign-ups.	metric
signUpCPA14d	signUpCPA14d	The average cost to acquire a Sign-up conversion. (Sign-up CPA = Total cost / Sign-up)	metric
signUpCVR	signUpCVR	Conversion rate for sign-ups.	metric
signUpCVR14d	signUpCVR14d	The number of Sign-up conversions relative to the number of ad impressions. (Sign-up CVR = Sign-up/ Impressions)	metric
signUpClicks	signUpClicks	The number of sign-ups attributed to clicks on an ad.	metric
signUpClicks14d	signUpClicks14d	The number of Sign-up conversions attributed to an ad click.	metric
signUpViews	signUpViews	The number of sign-ups attributed to views of an ad.	metric
signUpViews14d	signUpViews14d	The number of Sign-up conversions attributed to an ad view.	metric
siteName	siteName	The name of the website or app where the ad was displayed.	dimension
site_name	site_name	A dimension indicating the name of the website or app where the ad was served.	dimension
spend	spend	The total amount of money spent on the advertising campaign or ad unit.	metric
sub_brand	sub_brand	A secondary or more specific brand under a master brand.	dimension
sub_initiative	sub_initiative	A smaller, more focused initiative within a larger advertising initiative.	dimension
sub_targeting_type	sub_targeting_type	A more specific type of targeting employed within a campaign.	dimension
subformat	subformat	A more detailed classification of the ad format.	dimension
subscribe	subscribe	The total number of subscriptions attributed to an ad.	metric
subscribe14d	subscribe14d	The number of new subscriptions recorded within a 14-day attribution window after an ad exposure.	metric
subscribeCPA	subscribeCPA	Cost per acquisition (CPA) for subscriptions.	metric
subscribeCPA14d	subscribeCPA14d	Cost per acquisition (CPA) for subscriptions within a 14-day attribution window.	dimension
subscribeCVR	subscribeCVR	Conversion rate for subscriptions.	metric
subscribeCVR14d	subscribeCVR14d	Conversion rate for subscriptions within a 14-day attribution window.	metric
subscribeClicks	subscribeClicks	The number of subscriptions attributed to clicks on an ad.	metric
subscribeClicks14d	subscribeClicks14d	The number of clicks that led to a subscription within a 14-day attribution window after an ad exposure.	metric
subscribeViews	subscribeViews	The number of subscriptions attributed to views of an ad.	metric
subscribeViews14d	subscribeViews14d	The number of subscriptions attributed to views of an ad within a 14-day attribution window.	metric
subscriptionSignupClicks	subscriptionSignupClicks		metric
supplyCost	supplyCost	The cost associated with the ad inventory (supply) for displaying ads.	metric
supplySource	supplySource	The source of the ad inventory (e.g., publisher, exchange).	metric
supplySourceName	supplySourceName	The name of the supply source (publisher or exchange) where the ad was displayed.	dimension
targeting_type	targeting_type	A dimension specifying the broad category or method of audience targeting employed for a campaign (e.g., demographic, behavioral).	dimension
totalAddToCart	totalAddToCart	The total number of times products were added to a shopping cart across all campaigns/line items.	metric
totalAddToCart14d	totalAddToCart14d	The total number of add-to-cart events within a 14-day attribution window.	metric
totalAddToCartCPA14d	totalAddToCartCPA14d	Total effective cost per add to cart within a 14-day attribution window.	dimension
totalAddToCartCVR14d	totalAddToCartCVR14d	Total conversion rate for add-to-cart events within a 14-day attribution window.	metric
totalAddToCartClicks	totalAddToCartClicks	The total number of add-to-cart events attributed to clicks.	metric
totalAddToCartClicks14d	totalAddToCartClicks14d	The total number of add-to-cart clicks within a 14-day attribution window.	metric
totalAddToCartRate	totalAddToCartRate	The total rate at which products were added to a shopping cart.	metric
totalAddToCartViews	totalAddToCartViews	The total number of add-to-cart events attributed to views.	metric
totalAddToCartViews14d	totalAddToCartViews14d	The total number of add-to-cart events attributed to views within a 14-day attribution window.	metric
totalAddToList	totalAddToList	The total number of times products were added to a wishlist or other list.	metric
totalAddToList14d	totalAddToList14d	The total number of times products were added to a wishlist or other list within a 14-day attribution window.	metric
totalAddToListCPA14d	totalAddToListCPA14d	Total effective cost per add to list within a 14-day attribution window.	dimension
totalAddToListCVR14d	totalAddToListCVR14d	Total conversion rate for add-to-list events within a 14-day attribution window.	metric
totalAddToListClicks	totalAddToListClicks	The total number of add-to-list events attributed to clicks.	metric
totalAddToListClicks14d	totalAddToListClicks14d	The total number of add-to-list events attributed to clicks within a 14-day attribution window.	metric
totalAddToListRate	totalAddToListRate	The total rate at which products were added to a list.	metric
totalAddToListViews	totalAddToListViews	The total number of add-to-list events attributed to views.	metric
totalAddToListViews14d	totalAddToListViews14d	The total number of add-to-list events attributed to views within a 14-day attribution window.	metric
totalCost	totalCost	The total cost incurred for the advertising activities.	metric
totalDetailPageClicks14d	totalDetailPageClicks14d	The total number of detail page views attributed to clicks within a 14-day attribution window.	metric
totalDetailPageView	totalDetailPageView	The total number of product detail page views.	metric
totalDetailPageViewClicks	totalDetailPageViewClicks	The total number of detail page views attributed to clicks.	metric
totalDetailPageViewRate	totalDetailPageViewRate	The total rate of product detail page views.	metric
totalDetailPageViewViews	totalDetailPageViewViews	The total number of detail page views attributed to views.	metric
totalDetailPageViewViews14d	totalDetailPageViewViews14d	The total number of detail page views attributed to views within a 14-day attribution window.	metric
totalDetailPageViews14d	totalDetailPageViews14d	The total number of product detail page views within a 14-day attribution window.	metric
totalDetailPageViewsCVR14d	totalDetailPageViewsCVR14d	Total conversion rate for detail page views within a 14-day attribution window.	metric
totalECPAddToCart	totalECPAddToCart	Total Effective Cost Per Add to Cart, representing the cost efficiency of actions leading to products being added to shopping carts.	metric
totalECPAddToList	totalECPAddToList	Total Effective Cost Per Add to List, representing the cost efficiency of actions leading to products being added to wish lists or other saved lists.	metric
totalECPDetailPageView	totalECPDetailPageView	Total Effective Cost Per Detail Page View, indicating the cost efficiency of driving users to product detail pages.	metric
totalECPP	totalECPP	Total Effective Cost Per Purchase (ECPP), representing the overall cost efficiency of driving purchases.	metric
totalECPP14d	totalECPP14d	Total Effective Cost Per Purchase (ECPP) within a 14-day attribution window.	dimension
totalECPPRPV14d	totalECPPRPV14d	Total Effective Cost Per Product Review Page Visit within a 14-day attribution window.	dimension
totalECPProductReviewPageVisit	totalECPProductReviewPageVisit	Total Effective Cost Per Product Review Page Visit, measuring the cost efficiency of driving users to product review pages.	metric
totalECPSubscribeAndSave	totalECPSubscribeAndSave	Total Effective Cost Per Subscribe & Save, indicating the cost efficiency of driving Subscribe & Save subscriptions.	metric
totalERPM	totalERPM	The total estimated revenue per mille (thousand impressions).	metric
totalERPM14d	totalERPM14d	The total estimated revenue per mille (thousand impressions) within a 14-day attribution window.	metric
totalFee	totalFee	The total amount of fees incurred for advertising activities.	metric
totalNewToBrandDPVClicks	totalNewToBrandDPVClicks		metric
totalNewToBrandDPVs	totalNewToBrandDPVs	The total number of detail page views by new-to-brand customers.	metric
totalNewToBrandECPP	totalNewToBrandECPP	Total Effective Cost Per Purchase (ECPP) for new-to-brand customers, representing the cost efficiency of acquiring new customers.	metric
totalNewToBrandECPP14d	totalNewToBrandECPP14d	Total Effective Cost Per Purchase (ECPP) for new-to-brand customers within a 14-day attribution window.	dimension
totalNewToBrandERPM	totalNewToBrandERPM	The total estimated revenue per mille (thousand impressions) from new-to-brand customers.	metric
totalNewToBrandERPM14d	totalNewToBrandERPM14d	The total estimated revenue per mille (thousand impressions) from new-to-brand customers within a 14-day attribution window.	metric
totalNewToBrandProductSales14d	totalNewToBrandProductSales14d	Total product sales from new-to-brand customers within a 14-day attribution window.	metric
totalNewToBrandPurchaseRate	totalNewToBrandPurchaseRate	The total rate of purchases by new-to-brand customers.	metric
totalNewToBrandPurchaseRate14d	totalNewToBrandPurchaseRate14d	The total rate of purchases by new-to-brand customers within a 14-day attribution window.	metric
totalNewToBrandPurchases	totalNewToBrandPurchases	The total number of purchases by new-to-brand customers.	metric
totalNewToBrandPurchases14d	totalNewToBrandPurchases14d	Total purchases made by new-to-brand customers within a 14-day attribution window.	metric
totalNewToBrandPurchasesClicks	totalNewToBrandPurchasesClicks	The total number of new-to-brand purchases attributed to clicks.	metric
totalNewToBrandPurchasesClicks14d	totalNewToBrandPurchasesClicks14d	The total number of new-to-brand purchases attributed to clicks within a 14-day attribution window.	metric
totalNewToBrandPurchasesPercentage	totalNewToBrandPurchasesPercentage	The total percentage of purchases that are new-to-brand.	metric
totalNewToBrandPurchasesViews	totalNewToBrandPurchasesViews	The total number of new-to-brand purchases attributed to views.	metric
totalNewToBrandPurchasesViews14d	totalNewToBrandPurchasesViews14d	The total number of new-to-brand purchases attributed to views within a 14-day attribution window.	metric
totalNewToBrandROAS	totalNewToBrandROAS	The total return on ad spend (ROAS) from new-to-brand customer purchases.	metric
totalNewToBrandROAS14d	totalNewToBrandROAS14d	The total return on ad spend (ROAS) from new-to-brand customer purchases within a 14-day attribution window.	metric
totalNewToBrandSales	totalNewToBrandSales	The total sales generated from purchases made by customers new to the brand.	metric
totalNewToBrandUnitsSold	totalNewToBrandUnitsSold	The total number of units sold to customers new to the brand.	metric
totalNewToBrandUnitsSold14d	totalNewToBrandUnitsSold14d	The total number of units sold to customers new to the brand within a 14-day attribution window.	metric
totalPRPV14d	totalPRPV14d	The total number of product review page visits within a 14-day attribution window.	metric
totalPRPVClicks14d	totalPRPVClicks14d	The total number of product review page visits attributed to clicks within a 14-day attribution window.	metric
totalPRPVViews14d	totalPRPVViews14d	The total number of product review page visits attributed to views within a 14-day attribution window.	metric
totalPRPVr14d	totalPRPVr14d	The total rate at which users visit a product review page after an ad interaction within a 14-day attribution window.	metric
totalPercentOfPurchasesNewToBrand14d	totalPercentOfPurchasesNewToBrand14d	The total percentage of purchases that are new-to-brand within a 14-day attribution window.	dimension
totalProductReviewPageVisitRate	totalProductReviewPageVisitRate	The total rate at which users visit a product review page.	metric
totalProductReviewPageVisits	totalProductReviewPageVisits	The total number of visits to product review pages.	metric
totalProductReviewPageVisitsClicks	totalProductReviewPageVisitsClicks	The total number of product review page visits attributed to clicks.	metric
totalProductReviewPageVisitsViews	totalProductReviewPageVisitsViews	The total number of product review page visits attributed to views.	metric
totalPurchaseRate	totalPurchaseRate	The total rate at which users make a purchase after interacting with an ad.	metric
totalPurchaseRate14d	totalPurchaseRate14d	The total rate at which users make a purchase after interacting with an ad within a 14-day attribution window.	metric
totalPurchases	totalPurchases	The total number of purchases attributed to an ad.	metric
totalPurchases14d	totalPurchases14d	Total purchases attributed to an ad within a 14-day attribution window.	metric
totalPurchasesClicks	totalPurchasesClicks	The total number of purchases attributed to clicks on an ad.	metric
totalPurchasesClicks14d	totalPurchasesClicks14d	Total purchases attributed to clicks on an ad within a 14-day attribution window.	metric
totalPurchasesViews	totalPurchasesViews	The total number of purchases attributed to views of an ad.	metric
totalPurchasesViews14d	totalPurchasesViews14d	Total purchases attributed to views of an ad within a 14-day attribution window.	metric
totalROAS	totalROAS	The total return on ad spend (ROAS) across all sales.	metric
totalROAS14d	totalROAS14d	The total return on ad spend within a 14-day attribution window, across all attributed channels.	metric
totalSales	totalSales	The total sales generated from products attributed to an ad.	metric
totalSales14d	totalSales14d	The total sales revenue within a 14-day attribution window, across all attributed channels.	metric
totalSubscribeAndSave	totalSubscribeAndSave	The total number of Subscribe & Save enrollments.	metric
totalSubscribeAndSaveClicks	totalSubscribeAndSaveClicks	The total number of Subscribe & Save enrollments attributed to clicks.	metric
totalSubscribeAndSaveRate	totalSubscribeAndSaveRate	The total rate of Subscribe & Save enrollments.	metric
totalSubscribeAndSaveSubscriptionCPA14d	totalSubscribeAndSaveSubscriptionCPA14d	Total effective cost per Subscribe & Save enrollment within a 14-day attribution window.	dimension
totalSubscribeAndSaveSubscriptionCVR14d	totalSubscribeAndSaveSubscriptionCVR14d	Total conversion rate for Subscribe & Save enrollments within a 14-day attribution window.	metric
totalSubscribeAndSaveSubscriptionClicks14d	totalSubscribeAndSaveSubscriptionClicks14d	The total number of Subscribe & Save enrollments attributed to clicks within a 14-day attribution window.	metric
totalSubscribeAndSaveSubscriptionViews14d	totalSubscribeAndSaveSubscriptionViews14d	The total number of Subscribe & Save enrollments attributed to views within a 14-day attribution window.	metric
totalSubscribeAndSaveSubscriptions14d	totalSubscribeAndSaveSubscriptions14d	Total Subscribe & Save subscriptions generated within a 14-day attribution window.	metric
totalSubscribeAndSaveViews	totalSubscribeAndSaveViews	The total number of Subscribe & Save enrollments attributed to views.	metric
totalUnitsSold	totalUnitsSold	The total number of units sold attributed to an ad.	metric
totalUnitsSold14d	totalUnitsSold14d	The total number of units sold within a 14-day attribution window, across all attributed channels.	metric
unitsSold	unitsSold	The number of units sold attributed to an ad.	metric
unitsSold14d	unitsSold14d	The number of units sold within a 14-day attribution window.	metric
videoAdClicks	videoAdClicks	The total number of clicks on a video ad.	metric
videoAdComplete	videoAdComplete	The number of times a video ad was played to 100% completion.	metric
videoAdCompletionRate	videoAdCompletionRate	The rate at which video ads are played to 100% completion.	metric
videoAdCreativeViews	videoAdCreativeViews	The number of times a video ad creative was viewed.	metric
videoAdEndStateClicks	videoAdEndStateClicks		metric
videoAdFirstQuartile	videoAdFirstQuartile	The number of times a video ad played to at least 25% completion.	metric
videoAdImpressions	videoAdImpressions	The total number of impressions for a video ad.	metric
videoAdMidpoint	videoAdMidpoint	The number of times a video ad played to at least 50% completion.	metric
videoAdMute	videoAdMute	The number of times a video ad was muted.	metric
videoAdPause	videoAdPause	The number of times a video ad was paused.	metric
videoAdResume	videoAdResume	The number of times a video ad was resumed after being paused.	metric
videoAdStart	videoAdStart	The number of times a video ad was started.	metric
videoAdThirdQuartile	videoAdThirdQuartile	The number of times a video ad played to at least 75% completion.	metric
videoAdUnmute	videoAdUnmute	The number of times a video ad was unmuted.	metric
videoComplete	videoComplete	The number of times a video was played to 100% completion.	metric
videoCompletionRate	videoCompletionRate	The rate at which video ads are watched to completion.	metric
videoDownloadRate	videoDownloadRate	The rate at which videos are downloaded after an ad interaction.	metric
videoDownloadRate14d	videoDownloadRate14d	The rate at which videos are downloaded after an ad interaction within a 14-day attribution window.	metric
videoDownloads	videoDownloads	The total number of video downloads attributed to an ad.	metric
videoDownloads14d	videoDownloads14d	The total number of video downloads attributed to an ad within a 14-day attribution window.	metric
videoDownloadsClicks	videoDownloadsClicks	The number of video downloads attributed to clicks.	metric
videoDownloadsClicks14d	videoDownloadsClicks14d	The number of video downloads attributed to clicks within a 14-day attribution window.	metric
videoDownloadsViews	videoDownloadsViews	The number of video downloads attributed to views.	metric
videoDownloadsViews14d	videoDownloadsViews14d	The number of video downloads attributed to views within a 14-day attribution window.	metric
videoFirstQuartile	videoFirstQuartile	The number of times a video played to at least 25% completion.	metric
videoMidpoint	videoMidpoint	The number of times a video played to at least 50% completion.	metric
videoMute	videoMute	The number of times the video player was muted during ad playback.	metric
videoPause	videoPause	The number of times the video ad playback was paused.	metric
videoResume	videoResume	The number of times a video ad was resumed after being paused.	metric
videoStart	videoStart	The number of times a video ad started playing.	metric
videoStreams	videoStreams	The total number of video streams attributed to an ad.	metric
videoStreams14d	videoStreams14d	The total number of video ad streams within a 14-day attribution window.	metric
videoStreamsClicks	videoStreamsClicks	The number of video streams attributed to clicks.	metric
videoStreamsClicks14d	videoStreamsClicks14d	The number of video streams attributed to clicks within a 14-day attribution window.	metric
videoStreamsRate	videoStreamsRate	The rate at which videos are streamed after an ad interaction.	metric
videoStreamsRate14d	videoStreamsRate14d	The rate at which videos are streamed after an ad interaction within a 14-day attribution window.	metric
videoStreamsViews	videoStreamsViews	The number of video streams attributed to views.	metric
videoStreamsViews14d	videoStreamsViews14d	The number of video streams attributed to views within a 14-day attribution window.	metric
videoThirdQuartile	videoThirdQuartile	The number of times a video played to at least 75% completion.	metric
videoUnmute	videoUnmute	The number of times the video player was unmuted during ad playback.	metric
viewabilityRate	viewabilityRate	The percentage of ad impressions that were considered viewable according to industry standards.	metric
viewableImpressions	viewableImpressions	The total number of ad impressions that were considered viewable.	metric
year	year	The year for which the data is reported.	metric