AppLovin
The table below gives information about all the data fields that you can import from AppLovin.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
|
ad |
Ad name. |
dimension |
|
|
|
ad_type |
GRAPHIC/PLAY/VIDEO/REWARD/MRAID |
dimension |
|
|
|
app_id_external |
Hashed application id (commonly referred to as 'site id'). |
dimension |
|
|
|
application |
App name. |
dimension |
|
|
|
application_is_hidden |
Is the app hidden in the dashboard. |
dimension |
|
|
|
average_cpa |
Average cost per conversion. |
metric |
|
|
|
average_cpc |
Average cost per click. |
metric |
|
|
|
campaign |
Campaign name. |
dimension |
|
|
|
campaign_ad_type |
Returns 'ua' for user acquisition and 'rt' for Retargeting. |
dimension |
|
|
|
campaign_id_external |
Unique reference to a campaign, doesn't change when the campaign is renamed. Same value as {CAMPAIGN_ID} click macro. |
dimension |
|
|
|
campaign_package_name |
Package name or Bundle ID of the app being promoted. |
dimension |
|
|
|
clicks |
Number of clicks. |
metric |
|
|
|
conversion_rate |
number of conversions / number of clicks |
metric |
|
|
|
conversions |
Number of conversions (installs). |
metric |
|
|
|
cost |
Advertiser spend. |
metric |
|
|
|
country |
Two letter country code. |
dimension |
|
|
|
ctr |
number of clicks / number of impressions |
metric |
|
|
|
day |
Date of reporting data. |
dimension |
|
|
|
device_type |
phone/tablet/other |
dimension |
|
|
|
ecpm |
Money earned per 1000 impressions. |
metric |
|
|
|
hour |
Hour of reporting data (only available for past 30 days). |
dimension |
|
|
|
impressions |
Number of impressions. |
metric |
|
|
|
package_name |
Apps package name or bundle ID. |
dimension |
|
|
|
placement |
Placement name . |
dimension |
|
|
|
platform |
Android/ios/fireos/tvos |
dimension |
|
|
|
revenue |
Money earned. |
metric |
|
|
|
sales |
Count of attributed sales events (requires setting up revenue postbacks). |
metric |
|
|
|
size |
Ad size INTER/BANNER/MREC/LEADER/NATIVE |
dimension |
|
|
|
traffic_source |
AppLovin', or the name of the exchange. |
dimension |
|
|
|
zone |
Zone name, if available to your account |
dimension |
|
|
|
zone_id |
Zone ID, if available to your account. |
dimension |
|