Applovin: Most-used fields#
The table below gives information about most-used fields that you can import from Applovin. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
ad |
ad |
The name of the ad. This field is available for advertiser reports. |
dimension |
ad_creative_type |
The type of ad creative, such as GRAPHIC, PLAYABLE, VIDEO, VIDEO_GRAPHIC, or VIDEO_PLAYABLE. This field is available for advertiser reports. |
dimension |
|
ad_id |
ad_id |
A unique identifier for the ad. This field is available for advertiser reports. |
dimension |
ad_rev_0d |
Ad revenue during a particular time span. The ‘0d’ suffix indicates data for day 0. |
metric |
|
ad_rev_14d |
Ad revenue during a particular time span. The ‘14d’ suffix indicates data for 14 days. |
metric |
|
ad_rev_1d |
Ad revenue during a particular time span. The ‘1d’ suffix indicates data for day 1. |
metric |
|
ad_rev_1y |
Ad revenue during a particular time span. The ‘1y’ suffix indicates data for 1 year. |
metric |
|
ad_rev_28d |
Ad revenue during a particular time span. The ‘28d’ suffix indicates data for 28 days. |
metric |
|
ad_rev_2d |
Ad revenue during a particular time span. The ‘2d’ suffix indicates data for day 2. |
metric |
|
ad_rev_30d |
Ad revenue during a particular time span. The ‘30d’ suffix indicates data for 30 days. |
metric |
|
ad_rev_3d |
Ad revenue during a particular time span. The ‘3d’ suffix indicates data for day 3. |
metric |
|
ad_rev_7d |
Ad revenue during a particular time span. The ‘7d’ suffix indicates data for 7 days. |
metric |
|
ad_rev_90d |
Ad revenue during a particular time span. The ‘90d’ suffix indicates data for 90 days. |
metric |
|
ad_roas_0d |
Return on ad spend (ROAS) during a particular time span. The ‘0d’ suffix indicates data for day 0. |
metric |
|
ad_roas_14d |
Return on ad spend (ROAS) during a particular time span. The ‘14d’ suffix indicates data for 14 days. |
metric |
|
ad_roas_1d |
Return on ad spend (ROAS) during a particular time span. The ‘1d’ suffix indicates data for day 1. |
metric |
|
ad_roas_1y |
Return on ad spend (ROAS) during a particular time span. The ‘1y’ suffix indicates data for 1 year. |
metric |
|
ad_roas_28d |
Return on ad spend (ROAS) during a particular time span. The ‘28d’ suffix indicates data for 28 days. |
metric |
|
ad_roas_2d |
Return on ad spend (ROAS) during a particular time span. The ‘2d’ suffix indicates data for day 2. |
metric |
|
ad_roas_30d |
Return on ad spend (ROAS) during a particular time span. The ‘30d’ suffix indicates data for 30 days. |
metric |
|
ad_roas_3d |
Return on ad spend (ROAS) during a particular time span. The ‘3d’ suffix indicates data for day 3. |
metric |
|
ad_roas_7d |
Return on ad spend (ROAS) during a particular time span. The ‘7d’ suffix indicates data for 7 days. |
metric |
|
ad_roas_90d |
Return on ad spend (ROAS) during a particular time span. The ‘90d’ suffix indicates data for 90 days. |
metric |
|
ad_type |
ad_type |
The type of ad, such as APPOPEN, GRAPHIC, PLAY, VIDEO, REWARD, or MRAID. This field is available for both publisher and advertiser reports. |
dimension |
app_id_external |
The hashed application ID, also known as the site ID. This field is available for advertiser reports. |
dimension |
|
application |
The name of the application. This field is available for both publisher and advertiser reports. |
dimension |
|
application_is_hidden |
Indicates whether the application is hidden in the dashboard. This field is available for publisher reports. |
dimension |
|
average_cpa |
The average cost per action (CPA) for a campaign. This field is available for advertiser reports. |
metric |
|
average_cpc |
The average cost per click (CPC) for an ad or campaign. This field is available for advertiser reports. |
metric |
|
campaign |
campaign |
The name of the campaign. This field is available for advertiser reports. |
dimension |
campaign_ad_type |
campaign_ad_type |
The type of campaign, either ‘ua’ for user acquisition or ‘rt’ for retargeting. This field is available for advertiser reports. |
dimension |
campaign_id_external |
campaign_id_external |
A unique external reference ID for a campaign that remains constant even if the campaign is renamed. This field is available for advertiser reports. |
dimension |
campaign_package_name |
campaign_package_name |
The package name or Bundle ID of the application being promoted in the campaign. This field is available for advertiser reports. |
dimension |
campaign_store_id |
The numeric part of the iTunes ID of the promoted app on iOS, or the campaign package name otherwise. This field is available for advertiser reports. |
dimension |
|
clicks |
clicks |
The total number of clicks recorded. This field is available for both publisher and advertiser reports. |
metric |
conversion_rate |
The rate at which ad clicks or impressions lead to a conversion (e.g., install). This field is available for advertiser reports. |
metric |
|
conversions |
conversions |
The number of conversions, which typically represent app installs. This field is available for advertiser reports. |
metric |
cost |
cost |
The total advertiser spend or cost. |
metric |
cost_per_target_event_0d |
Target event cost-per-event during a particular time span. The ‘0d’ suffix indicates data for day 0. |
metric |
|
cost_per_target_event_14d |
Target event cost-per-event during a particular time span. The ‘14d’ suffix indicates data for 14 days. |
metric |
|
cost_per_target_event_1d |
Target event cost-per-event during a particular time span. The ‘1d’ suffix indicates data for day 1. |
metric |
|
cost_per_target_event_1y |
Target event cost-per-event during a particular time span. The ‘1y’ suffix indicates data for 1 year. |
metric |
|
cost_per_target_event_2d |
Target event cost-per-event during a particular time span. The ‘2d’ suffix indicates data for day 2. |
metric |
|
cost_per_target_event_30d |
Target event cost-per-event during a particular time span. The ‘30d’ suffix indicates data for 30 days. |
metric |
|
cost_per_target_event_3d |
Target event cost-per-event during a particular time span. The ‘3d’ suffix indicates data for day 3. |
metric |
|
cost_per_target_event_7d |
Target event cost-per-event during a particular time span. The ‘7d’ suffix indicates data for 7 days. |
metric |
|
cost_per_target_event_90d |
Target event cost-per-event during a particular time span. The ‘90d’ suffix indicates data for 90 days. |
metric |
|
country |
country |
The two-letter ISO country code. This field is available for both publisher and advertiser reports. |
dimension |
cpp_0d |
Cost per purchase during a particular time span. The ‘0d’ suffix indicates data for day 0. |
metric |
|
cpp_14d |
Cost per purchase during a particular time span. The ‘14d’ suffix indicates data for 14 days. |
metric |
|
cpp_1d |
Cost per purchase during a particular time span. The ‘1d’ suffix indicates data for day 1. |
metric |
|
cpp_1y |
Cost per purchase during a particular time span. The ‘1y’ suffix indicates data for 1 year. |
metric |
|
cpp_2d |
Cost per purchase during a particular time span. The ‘2d’ suffix indicates data for day 2. |
metric |
|
cpp_30d |
Cost per purchase during a particular time span. The ‘30d’ suffix indicates data for 30 days. |
metric |
|
cpp_3d |
Cost per purchase during a particular time span. The ‘3d’ suffix indicates data for day 3. |
metric |
|
cpp_7d |
Cost per purchase during a particular time span. The ‘7d’ suffix indicates data for 7 days. |
metric |
|
cpp_90d |
Cost per purchase during a particular time span. The ‘90d’ suffix indicates data for 90 days. |
metric |
|
creative_set |
The name of the creative set used for an ad. This field is available for advertiser reports. |
dimension |
|
creative_set_id |
A unique identifier for the creative set used for an ad. This ID does not change if the creative set name changes. This field is available for advertiser reports. |
dimension |
|
ctr |
The click-through rate (CTR), representing the percentage of impressions that result in a click. This field is available for both publisher and advertiser reports. |
metric |
|
custom_page_id |
The iOS Custom Product Page or Android Store Listing associated with the creative set. This field is available for advertiser reports. |
dimension |
|
day |
day |
The date for which the reporting data is provided, in YYYY-MM-DD format. This field is available for both publisher and advertiser reports. |
dimension |
device_type |
device_type |
The type of device, such as ‘phone’, ‘tablet’, or ‘other’. This field is available for both publisher and advertiser reports. |
dimension |
ecpm |
Estimated money earned per 1000 impressions (eCPM). This field is available for publisher reports. |
metric |
|
external_placement_id |
Encrypted application ID, used with API Source bidding. This field is available for advertiser reports. |
dimension |
|
first_purchase |
The count of users who made their first purchase, requiring revenue postbacks. This field is available for advertiser reports. |
metric |
|
hour |
The hour of reporting data, available for the past 30 days. This field is available for both publisher and advertiser reports. |
dimension |
|
iap_rev_0d |
In-app purchase (IAP) revenue during a particular time span. The ‘0d’ suffix indicates data for day 0. |
metric |
|
iap_rev_14d |
In-app purchase (IAP) revenue during a particular time span. The ‘14d’ suffix indicates data for 14 days. |
metric |
|
iap_rev_1d |
In-app purchase (IAP) revenue during a particular time span. The ‘1d’ suffix indicates data for day 1. |
metric |
|
iap_rev_1y |
In-app purchase (IAP) revenue during a particular time span. The ‘1y’ suffix indicates data for 1 year. |
metric |
|
iap_rev_28d |
In-app purchase (IAP) revenue during a particular time span. The ‘28d’ suffix indicates data for 28 days. |
metric |
|
iap_rev_2d |
In-app purchase (IAP) revenue during a particular time span. The ‘2d’ suffix indicates data for day 2. |
metric |
|
iap_rev_30d |
In-app purchase (IAP) revenue during a particular time span. The ‘30d’ suffix indicates data for 30 days. |
metric |
|
iap_rev_3d |
In-app purchase (IAP) revenue during a particular time span. The ‘3d’ suffix indicates data for day 3. |
metric |
|
iap_rev_7d |
In-app purchase (IAP) revenue during a particular time span. The ‘7d’ suffix indicates data for 7 days. |
metric |
|
iap_rev_90d |
In-app purchase (IAP) revenue during a particular time span. The ‘90d’ suffix indicates data for 90 days. |
metric |
|
impressions |
impressions |
The total number of ad impressions. This field is available for both publisher and advertiser reports. |
metric |
installs |
The number of conversions, which typically represent app installs. This field is available for advertiser reports. |
metric |
|
package_name |
The package name or bundle ID of the application. This field is available for publisher reports. |
dimension |
|
placement |
The name of the ad placement. |
dimension |
|
placement_type |
The type of ad placement, such as APP_OPEN, BANNER, INTER, LEADER, MREC, NATIVE, or REWARDED_INTER. This field is available for both publisher and advertiser reports. |
dimension |
|
platform |
platform |
The operating system platform of the application, such as Android, iOS, FireOS, or tvOS. This field is available for both publisher and advertiser reports. |
dimension |
redownloads |
metric |
||
revenue |
The money earned from monetization. This field is available for publisher reports. |
metric |
|
sales |
sales |
The count of attributed sales events, requiring revenue postbacks. This field is available for advertiser reports. |
metric |
size |
size |
The size of the ad creative, such as BANNER, INTER, LEADER, MREC, NATIVE, or PRELOAD. This field is available for both publisher and advertiser reports. |
dimension |
store_id |
The numeric part of the iTunes ID on iOS, or the package name on Android. This field is available for publisher reports. |
dimension |
|
total_rev_0d |
Total revenue during a particular time span. The ‘0d’ suffix indicates data for day 0. |
metric |
|
total_rev_14d |
Total revenue during a particular time span. The ‘14d’ suffix indicates data for 14 days. |
metric |
|
total_rev_1d |
Total revenue during a particular time span. The ‘1d’ suffix indicates data for day 1. |
metric |
|
total_rev_1y |
Total revenue during a particular time span. The ‘1y’ suffix indicates data for 1 year. |
metric |
|
total_rev_28d |
Total revenue during a particular time span. The ‘28d’ suffix indicates data for 28 days. |
metric |
|
total_rev_2d |
Total revenue during a particular time span. The ‘2d’ suffix indicates data for day 2. |
metric |
|
total_rev_30d |
Total revenue during a particular time span. The ‘30d’ suffix indicates data for 30 days. |
metric |
|
total_rev_3d |
Total revenue during a particular time span. The ‘3d’ suffix indicates data for day 3. |
metric |
|
total_rev_7d |
Total revenue during a particular time span. The ‘7d’ suffix indicates data for 7 days. |
metric |
|
total_rev_90d |
Total revenue during a particular time span. The ‘90d’ suffix indicates data for 90 days. |
metric |
|
traffic_source |
traffic_source |
The source of the traffic, which can be ‘AppLovin’ or the name of an exchange. This field is available for advertiser reports. |
dimension |
zone |
The name of the ad zone, if available for the account. This field is available for publisher reports. |
dimension |
|
zone_id |
A unique identifier for the ad zone, if available for the account. This field is available for publisher reports. |
dimension |