AppLovin: Most-used fields#
The table below gives information about most-used fields that you can import from AppLovin. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
ad |
ad |
Ad name. |
dimension |
ad_id |
ad_id |
dimension |
|
ad_type |
ad_type |
GRAPHIC/PLAY/VIDEO/REWARD/MRAID |
dimension |
app_id_external |
app_id_external |
Hashed application id (commonly referred to as ‘site id’). |
dimension |
application |
application |
App name. |
dimension |
application_is_hidden |
application_is_hidden |
Is the app hidden in the dashboard. |
dimension |
average_cpa |
average_cpa |
dimension |
|
average_cpc |
average_cpc |
dimension |
|
campaign |
campaign |
Campaign name. |
dimension |
campaign_ad_type |
campaign_ad_type |
Returns ‘ua’ for user acquisition and ‘rt’ for Retargeting. |
dimension |
campaign_id_external |
campaign_id_external |
Unique reference to a campaign, doesn’t change when the campaign is renamed. Same value as {CAMPAIGN_ID} click macro. |
dimension |
campaign_package_name |
campaign_package_name |
Package name or Bundle ID of the app being promoted. |
dimension |
campaign_store_id |
campaign_store_id |
dimension |
|
clicks |
clicks |
Number of clicks. |
dimension |
conversion_rate |
conversion_rate |
metric |
|
conversions |
conversions |
Number of conversions (installs). |
dimension |
cost |
cost |
Advertiser spend. |
dimension |
country |
country |
Two letter country code. |
dimension |
creative_set |
creative_set |
dimension |
|
creative_set_id |
creative_set_id |
dimension |
|
ctr |
ctr |
metric |
|
custom_page_id |
custom_page_id |
dimension |
|
day |
day |
Date of reporting data. |
dimension |
device_type |
device_type |
phone/tablet/other |
dimension |
first_purchase |
first_purchase |
metric |
|
impressions |
impressions |
Number of impressions. |
dimension |
network |
network |
dimension |
|
package_name |
package_name |
Apps package name or bundle ID. |
dimension |
placement |
placement |
Placement name . |
dimension |
platform |
platform |
Android/ios/fireos/tvos |
dimension |
revenue |
revenue |
Money earned. |
dimension |
sales |
sales |
Count of attributed sales events (requires setting up revenue postbacks). |
dimension |
size |
size |
Ad size INTER/BANNER/MREC/LEADER/NATIVE |
dimension |
traffic_source |
traffic_source |
AppLovin’, or the name of the exchange. |
dimension |
zone |
zone |
Zone name, if available to your account |
dimension |
zone_id |
zone_id |
Zone ID, if available to your account. |
dimension |