AppLovin: Most-used fields

The table below gives information about most-used fields that you can import from AppLovin. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ad	ad	The name of the ad.	dimension
ad_id	ad_id	A unique identifier for the ad.	dimension
ad_type	ad_type	The type of ad, such as GRAPHIC, PLAY, VIDEO, REWARD, or MRAID.	dimension
app_id_external	app_id_external	The hashed application ID, also known as the site ID.	dimension
application	application	The name of the application.	dimension
application_is_hidden	application_is_hidden	Indicates whether the application is hidden in the dashboard.	dimension
average_cpa	average_cpa	The average cost per action (CPA) for a campaign.	dimension
average_cpc	average_cpc	The average cost per click (CPC) for an ad or campaign.	dimension
campaign	campaign	The name of the campaign.	dimension
campaign_ad_type	campaign_ad_type	The type of campaign, either ‘ua’ for user acquisition or ‘rt’ for retargeting.	dimension
campaign_id_external	campaign_id_external	A unique external reference ID for a campaign that remains constant even if the campaign is renamed.	dimension
campaign_package_name	campaign_package_name	The package name or Bundle ID of the application being promoted in the campaign.	dimension
campaign_store_id	campaign_store_id		dimension
clicks	clicks	The total number of clicks recorded.	dimension
conversion_rate	conversion_rate	The rate at which ad clicks or impressions lead to a conversion (e.g., install).	metric
conversions	conversions	The number of conversions, typically representing installs.	dimension
cost	cost	The total advertiser spend or cost.	dimension
country	country	The two-letter ISO country code.	dimension
creative_set	creative_set	The name of the creative set used for an ad.	dimension
creative_set_id	creative_set_id	A unique identifier for the creative set used for an ad.	dimension
ctr	ctr	The click-through rate (CTR), representing the percentage of impressions that result in a click.	metric
custom_page_id	custom_page_id		dimension
day	day	The date for which the reporting data is provided, in YYYY-MM-DD format.	dimension
device_type	device_type	The type of device, such as ‘phone’, ‘tablet’, or ‘other’.	dimension
first_purchase	first_purchase	A metric indicating the occurrence of a user’s first purchase.	metric
impressions	impressions	The total number of ad impressions.	dimension
network	network	The name of the ad network.	dimension
package_name	package_name	The package name or bundle ID of the application.	dimension
placement	placement	The name of the ad placement.	dimension
platform	platform	The operating system platform of the application, such as Android, iOS, FireOS, or tvOS.	dimension
revenue	revenue	The money earned from monetization.	dimension
sales	sales	The count of attributed sales events, which requires setting up revenue postbacks.	dimension
size	size	The size of the ad creative, such as INTER, BANNER, MREC, LEADER, or NATIVE.	dimension
traffic_source	traffic_source	The source of the traffic, which can be ‘AppLovin’ or the name of an exchange.	dimension
zone	zone	The name of the ad zone, if available for the account.	dimension
zone_id	zone_id	The unique identifier for the ad zone, if available for the account.	dimension