Applovin: Most-used fields#
The table below gives information about most-used fields that you can import from Applovin. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad Dimension
The name of the ad. This field is available for advertiser reports.
ad_creative_type Dimension
The type of ad creative, such as GRAPHIC, PLAYABLE, VIDEO, VIDEO_GRAPHIC, or VIDEO_PLAYABLE. This field is available for advertiser reports.
ad_id Dimension
A unique identifier for the ad. This field is available for advertiser reports.
ad_rev_0d Metric
Ad revenue during a particular time span. The '0d' suffix indicates data for day 0.
ad_rev_14d Metric
Ad revenue during a particular time span. The '14d' suffix indicates data for 14 days.
ad_rev_1d Metric
Ad revenue during a particular time span. The '1d' suffix indicates data for day 1.
ad_rev_1y Metric
Ad revenue during a particular time span. The '1y' suffix indicates data for 1 year.
ad_rev_28d Metric
Ad revenue during a particular time span. The '28d' suffix indicates data for 28 days.
ad_rev_2d Metric
Ad revenue during a particular time span. The '2d' suffix indicates data for day 2.
ad_rev_30d Metric
Ad revenue during a particular time span. The '30d' suffix indicates data for 30 days.
ad_rev_3d Metric
Ad revenue during a particular time span. The '3d' suffix indicates data for day 3.
ad_rev_7d Metric
Ad revenue during a particular time span. The '7d' suffix indicates data for 7 days.
ad_rev_90d Metric
Ad revenue during a particular time span. The '90d' suffix indicates data for 90 days.
ad_roas_0d Metric
Return on ad spend (ROAS) during a particular time span. The '0d' suffix indicates data for day 0.
ad_roas_14d Metric
Return on ad spend (ROAS) during a particular time span. The '14d' suffix indicates data for 14 days.
ad_roas_1d Metric
Return on ad spend (ROAS) during a particular time span. The '1d' suffix indicates data for day 1.
ad_roas_1y Metric
Return on ad spend (ROAS) during a particular time span. The '1y' suffix indicates data for 1 year.
ad_roas_28d Metric
Return on ad spend (ROAS) during a particular time span. The '28d' suffix indicates data for 28 days.
ad_roas_2d Metric
Return on ad spend (ROAS) during a particular time span. The '2d' suffix indicates data for day 2.
ad_roas_30d Metric
Return on ad spend (ROAS) during a particular time span. The '30d' suffix indicates data for 30 days.
ad_roas_3d Metric
Return on ad spend (ROAS) during a particular time span. The '3d' suffix indicates data for day 3.
ad_roas_7d Metric
Return on ad spend (ROAS) during a particular time span. The '7d' suffix indicates data for 7 days.
ad_roas_90d Metric
Return on ad spend (ROAS) during a particular time span. The '90d' suffix indicates data for 90 days.
ad_type Dimension
The type of ad, such as APPOPEN, GRAPHIC, PLAY, VIDEO, REWARD, or MRAID. This field is available for both publisher and advertiser reports.
app_id_external Dimension
The hashed application ID, also known as the site ID. This field is available for advertiser reports.
application Dimension
The name of the application. This field is available for both publisher and advertiser reports.
application_is_hidden Dimension
Indicates whether the application is hidden in the dashboard. This field is available for publisher reports.
average_cpa Metric
The average cost per action (CPA) for a campaign. This field is available for advertiser reports.
average_cpc Metric
The average cost per click (CPC) for an ad or campaign. This field is available for advertiser reports.
campaign Dimension
The name of the campaign. This field is available for advertiser reports.
campaign_ad_type Dimension
The type of campaign, either 'ua' for user acquisition or 'rt' for retargeting. This field is available for advertiser reports.
campaign_id_external Dimension
A unique external reference ID for a campaign that remains constant even if the campaign is renamed. This field is available for advertiser reports.
campaign_package_name Dimension
The package name or Bundle ID of the application being promoted in the campaign. This field is available for advertiser reports.
campaign_store_id Dimension
The numeric part of the iTunes ID of the promoted app on iOS, or the campaign package name otherwise. This field is available for advertiser reports.
clicks Metric
The total number of clicks recorded. This field is available for both publisher and advertiser reports.
conversion_rate Metric
The rate at which ad clicks or impressions lead to a conversion (e.g., install). This field is available for advertiser reports.
conversions Metric
The total count of attributed conversions, which primarily represent app installations.
cost Metric
The total advertiser spend or cost.
cost_per_target_event_0d Metric
Target event cost-per-event during a particular time span. The '0d' suffix indicates data for day 0.
cost_per_target_event_14d Metric
Target event cost-per-event during a particular time span. The '14d' suffix indicates data for 14 days.
cost_per_target_event_1d Metric
Target event cost-per-event during a particular time span. The '1d' suffix indicates data for day 1.
cost_per_target_event_1y Metric
Target event cost-per-event during a particular time span. The '1y' suffix indicates data for 1 year.
cost_per_target_event_2d Metric
Target event cost-per-event during a particular time span. The '2d' suffix indicates data for day 2.
cost_per_target_event_30d Metric
Target event cost-per-event during a particular time span. The '30d' suffix indicates data for 30 days.
cost_per_target_event_3d Metric
Target event cost-per-event during a particular time span. The '3d' suffix indicates data for day 3.
cost_per_target_event_7d Metric
Target event cost-per-event during a particular time span. The '7d' suffix indicates data for 7 days.
cost_per_target_event_90d Metric
Target event cost-per-event during a particular time span. The '90d' suffix indicates data for 90 days.
country Dimension
The two-letter ISO country code. This field is available for both publisher and advertiser reports.
cpp_0d Metric
Cost per purchase during a particular time span. The '0d' suffix indicates data for day 0.
cpp_14d Metric
Cost per purchase during a particular time span. The '14d' suffix indicates data for 14 days.
cpp_1d Metric
Cost per purchase during a particular time span. The '1d' suffix indicates data for day 1.
cpp_1y Metric
Cost per purchase during a particular time span. The '1y' suffix indicates data for 1 year.
cpp_2d Metric
Cost per purchase during a particular time span. The '2d' suffix indicates data for day 2.
cpp_30d Metric
Cost per purchase during a particular time span. The '30d' suffix indicates data for 30 days.
cpp_3d Metric
Cost per purchase during a particular time span. The '3d' suffix indicates data for day 3.
cpp_7d Metric
Cost per purchase during a particular time span. The '7d' suffix indicates data for 7 days.
cpp_90d Metric
Cost per purchase during a particular time span. The '90d' suffix indicates data for 90 days.
creative_set Dimension
The name of the creative set used for an ad. This field is available for advertiser reports.
creative_set_id Dimension
A unique identifier for the creative set used for an ad. This ID does not change if the creative set name changes. This field is available for advertiser reports.
ctr Metric
The click-through rate (CTR), representing the percentage of impressions that result in a click. This field is available for both publisher and advertiser reports.
custom_page_id Dimension
The iOS Custom Product Page or Android Store Listing associated with the creative set. This field is available for advertiser reports.
day Dimension
The date for which the reporting data is provided, in YYYY-MM-DD format. This field is available for both publisher and advertiser reports.
device_type Dimension
The type of device, such as 'phone', 'tablet', or 'other'. This field is available for both publisher and advertiser reports.
ecpm Metric
Estimated money earned per 1000 impressions (eCPM). This field is available for publisher reports.
external_placement_id Dimension
Encrypted application ID, used with API Source bidding. This field is available for advertiser reports.
first_purchase Metric
The count of users who made their first purchase, requiring revenue postbacks. This field is available for advertiser reports.
hour Dimension
The hour of reporting data, available for the past 30 days. This field is available for both publisher and advertiser reports.
iap_rev_0d Metric
In-app purchase (IAP) revenue during a particular time span. The '0d' suffix indicates data for day 0.
iap_rev_14d Metric
In-app purchase (IAP) revenue during a particular time span. The '14d' suffix indicates data for 14 days.
iap_rev_1d Metric
In-app purchase (IAP) revenue during a particular time span. The '1d' suffix indicates data for day 1.
iap_rev_1y Metric
In-app purchase (IAP) revenue during a particular time span. The '1y' suffix indicates data for 1 year.
iap_rev_28d Metric
In-app purchase (IAP) revenue during a particular time span. The '28d' suffix indicates data for 28 days.
iap_rev_2d Metric
In-app purchase (IAP) revenue during a particular time span. The '2d' suffix indicates data for day 2.
iap_rev_30d Metric
In-app purchase (IAP) revenue during a particular time span. The '30d' suffix indicates data for 30 days.
iap_rev_3d Metric
In-app purchase (IAP) revenue during a particular time span. The '3d' suffix indicates data for day 3.
iap_rev_7d Metric
In-app purchase (IAP) revenue during a particular time span. The '7d' suffix indicates data for 7 days.
iap_rev_90d Metric
In-app purchase (IAP) revenue during a particular time span. The '90d' suffix indicates data for 90 days.
impressions Metric
The total number of ad impressions. This field is available for both publisher and advertiser reports.
installs Metric
The total count of attributed app installations for a campaign.
package_name Dimension
The package name or bundle ID of the application. This field is available for publisher reports.
placement Dimension
The name of the ad placement.
placement_type Dimension
The type of ad placement, such as APP_OPEN, BANNER, INTER, LEADER, MREC, NATIVE, or REWARDED_INTER. This field is available for both publisher and advertiser reports.
platform Dimension
The operating system platform of the application, such as Android, iOS, FireOS, or tvOS. This field is available for both publisher and advertiser reports.
redownloads Metric
The total number of times an application is downloaded again by users who had previously installed it. This metric is used to track re-engagement or re-acquisition campaigns.
revenue Metric
The money earned from monetization. This field is available for publisher reports.
sales Metric
The count of attributed sales events, requiring revenue postbacks. This field is available for advertiser reports.
size Dimension
The size of the ad creative, such as BANNER, INTER, LEADER, MREC, NATIVE, or PRELOAD. This field is available for both publisher and advertiser reports.
store_id Dimension
The numeric part of the iTunes ID on iOS, or the package name on Android. This field is available for publisher reports.
total_rev_0d Metric
Total revenue during a particular time span. The '0d' suffix indicates data for day 0.
total_rev_14d Metric
Total revenue during a particular time span. The '14d' suffix indicates data for 14 days.
total_rev_1d Metric
Total revenue during a particular time span. The '1d' suffix indicates data for day 1.
total_rev_1y Metric
Total revenue during a particular time span. The '1y' suffix indicates data for 1 year.
total_rev_28d Metric
Total revenue during a particular time span. The '28d' suffix indicates data for 28 days.
total_rev_2d Metric
Total revenue during a particular time span. The '2d' suffix indicates data for day 2.
total_rev_30d Metric
Total revenue during a particular time span. The '30d' suffix indicates data for 30 days.
total_rev_3d Metric
Total revenue during a particular time span. The '3d' suffix indicates data for day 3.
total_rev_7d Metric
Total revenue during a particular time span. The '7d' suffix indicates data for 7 days.
total_rev_90d Metric
Total revenue during a particular time span. The '90d' suffix indicates data for 90 days.
traffic_source Dimension
The source of the traffic, which can be 'AppLovin' or the name of an exchange. This field is available for advertiser reports.
zone Dimension
The name of the ad zone, if available for the account. This field is available for publisher reports.
zone_id Dimension
A unique identifier for the ad zone, if available for the account. This field is available for publisher reports.