Appsflyer
The table below gives information about all the data fields that you can import from Appsflyer.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
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ARPU |
Average revenue per user. |
metric |
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Ad |
Facebook info is also included. |
dimension |
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Ad ID |
Facebook info is also included. |
dimension |
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Ad Type |
Type of ad. |
dimension |
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Adset |
Facebook info is also included. |
dimension |
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Adset ID |
ID of the Facebook adset. |
dimension |
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Advertising ID |
The advertising ID is a user-resettable unique anonymous ID for advertising provided by Google Play services. |
dimension |
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Agency/PMD (af_prt) |
The name of the agency. |
dimension |
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Android ID |
Android device ID. |
dimension |
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App ID |
ID of the app. For iOS: id123456789. For Android: com.appsflyer.referrersender |
dimension |
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App Name |
Name of the app. |
dimension |
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App Version |
Version of the app. |
dimension |
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AppsFlyer ID |
Unique Installation identifier. |
dimension |
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Attributed Touch Time |
The time of the touch we attributed to. Format mm/dd/yyyy hh:mm:ss PM/AM. |
dimension |
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Attributed Touch Type |
The type of the touch we attributed to (could be click / impression / TV / pre-installed). |
dimension |
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Attribution Lookback |
The amount of time that can pass between an ad and an install beyond which the app install will not be attributed to that campaign. |
dimension |
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Average aCPI |
Average Advanced Configuration and Power Interface. |
metric |
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Bundle ID |
Identification to match either a single app or a group of apps (for iOS). |
dimension |
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CTR |
Number of clicks devided by impressions. |
metric |
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Campaign |
Campaign name for special integrations (e.g. Facebook) returns via API and not via link. |
dimension |
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Campaign (c) |
Campaign name. |
dimension |
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Campaign ID |
Campaign ID. |
dimension |
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Carrier |
Carrier name. |
dimension |
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Channel |
Channel of the media source. |
dimension |
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City |
The most granular location of the user based on the device IP. Usually the value holds a city name but it can also be districts boroughs etc. which are more accurate. |
dimension |
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Clicks |
Number of clicks. |
metric |
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Contributor 1 Campaign |
Campaign of the contributor. |
dimension |
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Contributor 1 Media Source |
Media Source of the contributor. |
dimension |
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Contributor 1 Partner |
Agency or PMD - always converted to lowercase. |
dimension |
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Contributor 1 Touch Time |
The time of the touch. |
dimension |
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Contributor 1 Touch Type |
The type of the touch. |
dimension |
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Contributor 2 Campaign |
Campaign of the contributor. |
dimension |
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Contributor 2 Media Source |
Media Source of the contributor. |
dimension |
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Contributor 2 Partner |
Agency or PMD - always converted to lowercase. |
dimension |
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Contributor 2 Touch Time |
The time of the touch. |
dimension |
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Contributor 2 Touch Type |
The type of the touch. |
dimension |
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Contributor 3 Campaign |
Campaign of the contributor. |
dimension |
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Contributor 3 Media Source |
Media Source of the contributor. |
dimension |
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Contributor 3 Partner |
Agency or PMD - always converted to lowercase. |
dimension |
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Contributor 3 Touch Time |
The time of the touch. |
dimension |
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Contributor 3 Touch Type |
The type of the touch. |
dimension |
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Conversion Rate |
Number of conversions divided by the total number of visitors. |
metric |
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Cost Currency |
Currency of the cost . |
dimension |
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Cost Model |
CPC / CPI / CPM / Other. |
dimension |
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Cost Value |
Cost in original currency. |
dimension |
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Country |
Country. |
dimension |
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Country Code |
Country Code. |
dimension |
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Customer User ID |
Customer user ID as set by the developer. This is used as the user identifier in the advertiser's system. |
dimension |
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DMA |
Designated Market Area - regions are the geographic areas in the US where local television viewing is measured by the Nielsen company. |
dimension |
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Date |
Date. |
dimension |
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Device Type |
Commercial model name of the device. |
dimension |
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Event Name |
Filter the raw in-app events report data to include only a specific event. |
dimension |
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Event Revenue |
The amount or revenue according to the Event Revenue Currency. |
metric |
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Event Revenue Currency |
The Event Revenue Currency as reported to the AppsFlyer SDK. |
dimension |
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Event Revenue USD |
The amount of revenue in USD or in preferred currency configurable under App Settings. |
metric |
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Event Source |
The source of the event - either SDK or S2S. |
dimension |
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Event Time |
The time of the event happened. |
dimension |
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Event Value |
The value of the event. |
dimension |
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HTTP Referrer |
Identifies the address of the webpage that linked to the AppsFlyer click URL. |
dimension |
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IDFA |
For iOS - Device IDFA. |
dimension |
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IDFV |
App level identifier for a particular vendor. |
dimension |
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IMEI |
Device IMEI for Android and iOS. |
dimension |
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IP |
IP address. |
dimension |
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Impressions |
Number of impressions. |
metric |
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Install Time |
Time of the first launch after the installation took place. Format mm/dd/yyyy hh:mm:ss PM/AM. |
dimension |
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Installs |
Number of installs. |
metric |
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Is Primary Attribution |
During a re-engagement window we can attribute to either the original media source (prior to the re-engagement) or to the re-engagement media source. While the event is within the re-engagement window the original media source will not be the primary attribution. Outside of the re-engagement window it will be the primary attribution. |
dimension |
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Is Receipt Validated |
true/false/null when implemented in the SDK empty otherwise |
dimension |
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Is Retargeting |
TRUE / FALSE |
dimension |
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Keywords |
Received from Partner Integration. |
dimension |
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Language |
Device language. |
dimension |
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Loyal Users |
Number of Loyal users. |
metric |
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Loyal Users/Installs |
Number of Loyal users devided by installs. |
metric |
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Media Source |
Regular networks (excluding FB etc.) will appear on the link. |
dimension |
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Media Source (pid) |
Supply the name of a single media source as it appears on AppsFlyer's dashboard. |
dimension |
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OS Version |
Operation System version. |
dimension |
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Operator |
Operator name. |
dimension |
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Original URL |
Click/Impression URL. |
dimension |
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Partner |
Agency or PMD. |
dimension |
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Platform |
iOS / Android / Windows Mobile |
dimension |
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Postal Code |
Based on IP of the SDK. |
dimension |
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ROI |
The ratio of the money gained or lost relative to the amount of the money invested. |
metric |
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Reengagement Window |
The re-engagement attribution window is the number of days in which an event can be attributed to a retargeting campaign |
dimension |
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Region |
Based on IP from the SDK. |
dimension |
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Retargeting Conversion Type |
Re-engagement / Re-attribution |
dimension |
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SDK Version |
Version of the SDK. |
dimension |
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Sessions |
A launch of an app. Can be counted based on SDK launches or in some cases, based on other logic defined by the app owner. |
metric |
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Site ID |
Publisher ID. |
dimension |
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State |
Based on IP from the SDK. |
dimension |
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Sub Param 1 |
Optional custom parameter defined by the advertiser. |
dimension |
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Sub Param 2 |
Optional custom parameter defined by the advertiser. |
dimension |
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Sub Param 3 |
Optional custom parameter defined by the advertiser. |
dimension |
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Sub Param 4 |
Optional custom parameter defined by the advertiser. |
dimension |
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Sub Param 5 |
Optional custom parameter defined by the advertiser. |
dimension |
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Sub Site ID |
Sub-publisher ID. |
dimension |
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Total Cost |
The sum of all costs. |
metric |
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Total Revenue |
Total revenue for organic and non-organic in-app events. |
metric |
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User Agent |
The user agent for the URL. |
dimension |
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User App |
Uthe user of the App. |
dimension |
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WIFI |
TRUE / FALSE |
dimension |
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app management (Event counter) |
The number of app's event counter. |
metric |
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app management (Sales in USD) |
The amout of app's sales in USD. |
metric |
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app management (Unique users) |
The number of app's unique users. |
metric |
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register (Event counter) |
The number of register's event counter. |
metric |
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register (Sales in USD) |
The amout of register's sales in USD. |
metric |
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register (Unique users) |
The number of register's unique users. |
metric |
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signin (Event counter) |
The number of signin's event counter. |
metric |
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signin (Sales in USD) |
The amout of signin's sales in USD. |
metric |
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signin (Unique users) |
The number of signin's unique users. |
metric |
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users who cv searched (Event counter) |
The number of users who cv searched event counter. |
metric |
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users who cv searched (Sales in USD) |
The amout of users who cv searched sales in USD. |
metric |
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users who cv searched (Unique users) |
The number of users who cv searched unique users. |
metric |
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