Appsflyer

Appsflyer#

The table below gives information about all the data fields that you can import from Appsflyer.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name

Field API name

Description

Use in Adverity

AF Attribution Flag

AF Attribution Flag

dimension

ARPU

ARPU

metric

Account Creation Successful (Event counter)

Account Creation Successful (Event counter)

metric

Account Creation Successful (Unique users)

Account Creation Successful (Unique users)

metric

Account_Creation_Successful (Event counter)

Account_Creation_Successful (Event counter)

metric

Account_Creation_Successful (Unique users)

Account_Creation_Successful (Unique users)

metric

Ad

Ad

dimension

Ad ID

Ad ID

metric

Ad Type

Ad Type

dimension

Adset

Adset

dimension

Adset ID

Adset ID

dimension

Advertising ID

Advertising ID

dimension

Agency/PMD (af_prt)

Agency/PMD (af_prt)

dimension

Android ID

Android ID

dimension

App ID

App ID

dimension

App Name

App Name

dimension

App Version

App Version

dimension

AppsFlyer ID

AppsFlyer ID

dimension

Attributed Touch Time

Attributed Touch Time

dimension

Attribution Lookback

Attribution Lookback

dimension

Average eCPI

Average eCPI

metric

Bundle ID

Bundle ID

dimension

CTR

CTR

metric

Campaign

Campaign

dimension

Campaign (c)

Campaign (c)

dimension

Campaign ID

Campaign ID

dimension

Carrier

Carrier

dimension

Channel

Channel

dimension

City

City

dimension

Click Through Installs

Click Through Installs

metric

Clicks

Clicks

metric

Contributor 1 Campaign

Contributor 1 Campaign

dimension

Contributor 1 Media Source

Contributor 1 Media Source

dimension

Contributor 1 Partner

Contributor 1 Partner

dimension

Contributor 1 Touch Time

Contributor 1 Touch Time

dimension

Contributor 1 Touch Type

Contributor 1 Touch Type

dimension

Contributor 2 Campaign

Contributor 2 Campaign

dimension

Contributor 2 Media Source

Contributor 2 Media Source

dimension

Contributor 2 Partner

Contributor 2 Partner

dimension

Contributor 2 Touch Time

Contributor 2 Touch Time

dimension

Contributor 2 Touch Type

Contributor 2 Touch Type

dimension

Contributor 3 Campaign

Contributor 3 Campaign

dimension

Contributor 3 Media Source

Contributor 3 Media Source

dimension

Contributor 3 Partner

Contributor 3 Partner

dimension

Contributor 3 Touch Time

Contributor 3 Touch Time

dimension

Contributor 3 Touch Type

Contributor 3 Touch Type

dimension

Conversion Rate

Conversion Rate

metric

Converted Users

Converted Users

metric

Converted Users/Installs

Converted Users/Installs

dimension

Cost Currency

Cost Currency

dimension

Cost Model

Cost Model

dimension

Cost Value

Cost Value

metric

Country

Country

dimension

Country Code

Country Code

dimension

Customer User ID

Customer User ID

dimension

DMA

DMA

metric

Device Type

Device Type

dimension

Event Name

Event Name

dimension

Event Revenue

Event Revenue

dimension

Event Revenue Currency

Event Revenue Currency

dimension

Event Revenue USD

Event Revenue USD

dimension

Event Source

Event Source

dimension

Event Time ISO

Event Time ISO

dimension

Event Value

Event Value

dimension

First_Order_Create (Event counter)

First_Order_Create (Event counter)

metric

First_Order_Create (Unique users)

First_Order_Create (Unique users)

metric

HTTP Referrer

HTTP Referrer

dimension

IDFA

IDFA

dimension

IDFV

IDFV

dimension

IMEI

IMEI

dimension

IP

IP

dimension

Impressions

Impressions

metric

Install Time

Install Time

dimension

Installs

Installs

metric

Is Primary Attribution

Is Primary Attribution

dimension

Is Receipt Validated

Is Receipt Validated

dimension

Is Retargeting

Is Retargeting

dimension

Keywords

Keywords

dimension

Language

Language

dimension

Loyal Users

Loyal Users

metric

Loyal Users/Installs

Loyal Users/Installs

metric

Media Source

Media Source

dimension

Media Source (pid)

Media Source (pid)

dimension

Null Conversion Value Rate

Null Conversion Value Rate

metric

OS Version

OS Version

dimension

Operator

Operator

dimension

Original URL

Original URL

dimension

Partner

Partner

dimension

Platform

Platform

dimension

Postal Code

Postal Code

dimension

ROI

ROI

metric

Reengagement Window

Reengagement Window

dimension

Region

Region

dimension

Retargeting Conversion Type

Retargeting Conversion Type

dimension

SDK Version

SDK Version

dimension

Sessions

Sessions

metric

Site ID

Site ID

dimension

State

State

dimension

Sub Param 1

Sub Param 1

dimension

Sub Param 2

Sub Param 2

dimension

Sub Param 3

Sub Param 3

dimension

Sub Param 4

Sub Param 4

dimension

Sub Param 5

Sub Param 5

dimension

Sub Site ID

Sub Site ID

dimension

Total Cost

Total Cost

metric

Total Revenue

Total Revenue

metric

User Agent

User Agent

dimension

User App

User App

dimension

View Through Installs

View Through Installs

metric

WIFI

WIFI

dimension

account_creation_successful (Event counter)

account_creation_successful (Event counter)

metric

account_creation_successful (Sales in USD)

account_creation_successful (Sales in USD)

metric

account_creation_successful (Unique users)

account_creation_successful (Unique users)

metric

add_consult_to_calendar (Event counter)

add_consult_to_calendar (Event counter)

metric

add_consult_to_calendar (Sales in CAD)

add_consult_to_calendar (Sales in CAD)

metric

add_consult_to_calendar (Unique users)

add_consult_to_calendar (Unique users)

metric

add_media (Event counter)

add_media (Event counter)

metric

add_media (Sales in CAD)

add_media (Sales in CAD)

metric

add_media (Unique users)

add_media (Unique users)

metric

add_payment_method (Event counter)

add_payment_method (Event counter)

metric

add_payment_method (Sales in CAD)

add_payment_method (Sales in CAD)

metric

add_payment_method (Unique users)

add_payment_method (Unique users)

metric

add_pet_age (Event counter)

add_pet_age (Event counter)

metric

add_pet_age (Sales in CAD)

add_pet_age (Sales in CAD)

metric

add_pet_age (Unique users)

add_pet_age (Unique users)

metric

add_pet_breed (Event counter)

add_pet_breed (Event counter)

metric

add_pet_breed (Sales in CAD)

add_pet_breed (Sales in CAD)

metric

add_pet_breed (Unique users)

add_pet_breed (Unique users)

metric

add_pet_castration (Event counter)

add_pet_castration (Event counter)

metric

add_pet_castration (Sales in CAD)

add_pet_castration (Sales in CAD)

metric

add_pet_castration (Unique users)

add_pet_castration (Unique users)

metric

add_pet_color (Event counter)

add_pet_color (Event counter)

metric

add_pet_color (Sales in CAD)

add_pet_color (Sales in CAD)

metric

add_pet_color (Unique users)

add_pet_color (Unique users)

metric

add_pet_complete (Event counter)

add_pet_complete (Event counter)

metric

add_pet_complete (Sales in CAD)

add_pet_complete (Sales in CAD)

metric

add_pet_complete (Unique users)

add_pet_complete (Unique users)

metric

add_pet_gender (Event counter)

add_pet_gender (Event counter)

metric

add_pet_gender (Sales in CAD)

add_pet_gender (Sales in CAD)

metric

add_pet_gender (Unique users)

add_pet_gender (Unique users)

metric

add_pet_insurance (Event counter)

add_pet_insurance (Event counter)

metric

add_pet_insurance (Sales in CAD)

add_pet_insurance (Sales in CAD)

metric

add_pet_insurance (Unique users)

add_pet_insurance (Unique users)

metric

add_pet_name (Event counter)

add_pet_name (Event counter)

metric

add_pet_name (Sales in CAD)

add_pet_name (Sales in CAD)

metric

add_pet_name (Unique users)

add_pet_name (Unique users)

metric

add_pet_photo (Event counter)

add_pet_photo (Event counter)

metric

add_pet_photo (Sales in CAD)

add_pet_photo (Sales in CAD)

metric

add_pet_photo (Unique users)

add_pet_photo (Unique users)

metric

add_pet_species (Event counter)

add_pet_species (Event counter)

metric

add_pet_species (Sales in CAD)

add_pet_species (Sales in CAD)

metric

add_pet_species (Unique users)

add_pet_species (Unique users)

metric

add_pet_weight (Event counter)

add_pet_weight (Event counter)

metric

add_pet_weight (Sales in CAD)

add_pet_weight (Sales in CAD)

metric

add_pet_weight (Unique users)

add_pet_weight (Unique users)

metric

address_changed (Event counter)

address_changed (Event counter)

metric

address_changed (Sales in CAD)

address_changed (Sales in CAD)

metric

address_changed (Unique users)

address_changed (Unique users)

metric

af_app_opened (Event counter)

af_app_opened (Event counter)

metric

af_app_opened (Unique users)

af_app_opened (Unique users)

metric

af_article_saved (Event counter)

af_article_saved (Event counter)

metric

af_article_saved (Sales in GBP)

af_article_saved (Sales in GBP)

metric

af_article_saved (Unique users)

af_article_saved (Unique users)

metric

af_audio_play (Event counter)

af_audio_play (Event counter)

metric

af_audio_play (Sales in GBP)

af_audio_play (Sales in GBP)

metric

af_audio_play (Unique users)

af_audio_play (Unique users)

metric

af_auto_download (Event counter)

af_auto_download (Event counter)

metric

af_auto_download (Sales in GBP)

af_auto_download (Sales in GBP)

metric

af_auto_download (Unique users)

af_auto_download (Unique users)

metric

af_barrier_view (Event counter)

af_barrier_view (Event counter)

metric

af_barrier_view (Sales in GBP)

af_barrier_view (Sales in GBP)

metric

af_barrier_view (Unique users)

af_barrier_view (Unique users)

metric

af_begin_registration (Event counter)

af_begin_registration (Event counter)

metric

af_begin_registration (Sales in CAD)

af_begin_registration (Sales in CAD)

metric

af_begin_registration (Unique users)

af_begin_registration (Unique users)

metric

af_complete_registration (Event counter)

af_complete_registration (Event counter)

metric

af_complete_registration (Sales in CAD)

af_complete_registration (Sales in CAD)

metric

af_complete_registration (Sales in GBP)

af_complete_registration (Sales in GBP)

metric

af_complete_registration (Unique users)

af_complete_registration (Unique users)

metric

af_content_view (Event counter)

af_content_view (Event counter)

metric

af_content_view (Sales in GBP)

af_content_view (Sales in GBP)

metric

af_content_view (Unique users)

af_content_view (Unique users)

metric

af_first_open (Event counter)

af_first_open (Event counter)

metric

af_first_open (Sales in GBP)

af_first_open (Sales in GBP)

metric

af_first_open (Unique users)

af_first_open (Unique users)

metric

af_login (Event counter)

af_login (Event counter)

metric

af_login (Sales in CAD)

af_login (Sales in CAD)

metric

af_login (Sales in GBP)

af_login (Sales in GBP)

metric

af_login (Unique users)

af_login (Unique users)

metric

af_purchase (Event counter)

af_purchase (Event counter)

metric

af_purchase (Sales in GBP)

af_purchase (Sales in GBP)

metric

af_purchase (Unique users)

af_purchase (Unique users)

metric

af_share (Event counter)

af_share (Event counter)

metric

af_share (Sales in GBP)

af_share (Sales in GBP)

metric

af_share (Unique users)

af_share (Unique users)

metric

app_rating_submit_click (Event counter)

app_rating_submit_click (Event counter)

metric

app_rating_submit_click (Sales in CAD)

app_rating_submit_click (Sales in CAD)

metric

app_rating_submit_click (Unique users)

app_rating_submit_click (Unique users)

metric

apply_promo_code (Event counter)

apply_promo_code (Event counter)

metric

apply_promo_code (Sales in CAD)

apply_promo_code (Sales in CAD)

metric

apply_promo_code (Unique users)

apply_promo_code (Unique users)

metric

appointment_completed (Event counter)

appointment_completed (Event counter)

metric

appointment_completed (Sales in CAD)

appointment_completed (Sales in CAD)

metric

appointment_completed (Unique users)

appointment_completed (Unique users)

metric

begin_booking_home (Event counter)

begin_booking_home (Event counter)

metric

begin_booking_home (Sales in CAD)

begin_booking_home (Sales in CAD)

metric

begin_booking_home (Unique users)

begin_booking_home (Unique users)

metric

begin_booking_pet (Event counter)

begin_booking_pet (Event counter)

metric

begin_booking_pet (Sales in CAD)

begin_booking_pet (Sales in CAD)

metric

begin_booking_pet (Unique users)

begin_booking_pet (Unique users)

metric

booking_complete (Event counter)

booking_complete (Event counter)

metric

booking_complete (Sales in CAD)

booking_complete (Sales in CAD)

metric

booking_complete (Unique users)

booking_complete (Unique users)

metric

booking_contact_change (Event counter)

booking_contact_change (Event counter)

metric

booking_contact_change (Sales in CAD)

booking_contact_change (Sales in CAD)

metric

booking_contact_change (Unique users)

booking_contact_change (Unique users)

metric

booking_contact_change_no (Event counter)

booking_contact_change_no (Event counter)

metric

booking_contact_change_no (Sales in CAD)

booking_contact_change_no (Sales in CAD)

metric

booking_contact_change_no (Unique users)

booking_contact_change_no (Unique users)

metric

booking_contact_change_yes (Event counter)

booking_contact_change_yes (Event counter)

metric

booking_contact_change_yes (Sales in CAD)

booking_contact_change_yes (Sales in CAD)

metric

booking_contact_change_yes (Unique users)

booking_contact_change_yes (Unique users)

metric

booking_details (Event counter)

booking_details (Event counter)

metric

booking_details (Sales in CAD)

booking_details (Sales in CAD)

metric

booking_details (Unique users)

booking_details (Unique users)

metric

booking_info_vet (Event counter)

booking_info_vet (Event counter)

metric

booking_info_vet (Sales in CAD)

booking_info_vet (Sales in CAD)

metric

booking_info_vet (Unique users)

booking_info_vet (Unique users)

metric

booking_info_vet_tech (Event counter)

booking_info_vet_tech (Event counter)

metric

booking_info_vet_tech (Sales in CAD)

booking_info_vet_tech (Sales in CAD)

metric

booking_info_vet_tech (Unique users)

booking_info_vet_tech (Unique users)

metric

booking_payment (Event counter)

booking_payment (Event counter)

metric

booking_payment (Sales in CAD)

booking_payment (Sales in CAD)

metric

booking_payment (Unique users)

booking_payment (Unique users)

metric

booking_select_provider (Event counter)

booking_select_provider (Event counter)

metric

booking_select_provider (Sales in CAD)

booking_select_provider (Sales in CAD)

metric

booking_select_provider (Unique users)

booking_select_provider (Unique users)

metric

booking_select_time (Event counter)

booking_select_time (Event counter)

metric

booking_select_time (Sales in CAD)

booking_select_time (Sales in CAD)

metric

booking_select_time (Unique users)

booking_select_time (Unique users)

metric

cancel_booking (Event counter)

cancel_booking (Event counter)

metric

cancel_booking (Sales in CAD)

cancel_booking (Sales in CAD)

metric

cancel_booking (Unique users)

cancel_booking (Unique users)

metric

cancel_consultation (Event counter)

cancel_consultation (Event counter)

metric

cancel_consultation (Sales in CAD)

cancel_consultation (Sales in CAD)

metric

cancel_consultation (Unique users)

cancel_consultation (Unique users)

metric

consultation_confirmed (Event counter)

consultation_confirmed (Event counter)

metric

consultation_confirmed (Sales in CAD)

consultation_confirmed (Sales in CAD)

metric

consultation_confirmed (Unique users)

consultation_confirmed (Unique users)

metric

Event Time

date_column

dimension

dc_finish_article (Event counter)

dc_finish_article (Event counter)

metric

dc_finish_article (Sales in CAD)

dc_finish_article (Sales in CAD)

metric

dc_finish_article (Unique users)

dc_finish_article (Unique users)

metric

dc_open_announcement (Event counter)

dc_open_announcement (Event counter)

metric

dc_open_announcement (Sales in CAD)

dc_open_announcement (Sales in CAD)

metric

dc_open_announcement (Unique users)

dc_open_announcement (Unique users)

metric

dc_open_article (Event counter)

dc_open_article (Event counter)

metric

dc_open_article (Sales in CAD)

dc_open_article (Sales in CAD)

metric

dc_open_article (Unique users)

dc_open_article (Unique users)

metric

dc_tutorial_screens (Event counter)

dc_tutorial_screens (Event counter)

metric

dc_tutorial_screens (Sales in CAD)

dc_tutorial_screens (Sales in CAD)

metric

dc_tutorial_screens (Unique users)

dc_tutorial_screens (Unique users)

metric

deep_link (Event counter)

deep_link (Event counter)

metric

deep_link (Sales in CAD)

deep_link (Sales in CAD)

metric

deep_link (Unique users)

deep_link (Unique users)

metric

enter_consultation_notes (Event counter)

enter_consultation_notes (Event counter)

metric

enter_consultation_notes (Sales in CAD)

enter_consultation_notes (Sales in CAD)

metric

enter_consultation_notes (Unique users)

enter_consultation_notes (Unique users)

metric

first_investment_created (Event counter)

first_investment_created (Event counter)

metric

first_investment_created (Sales in USD)

first_investment_created (Sales in USD)

metric

first_investment_created (Unique users)

first_investment_created (Unique users)

metric

grant_permissions (Event counter)

grant_permissions (Event counter)

metric

grant_permissions (Sales in CAD)

grant_permissions (Sales in CAD)

metric

grant_permissions (Unique users)

grant_permissions (Unique users)

metric

home_tab (Event counter)

home_tab (Event counter)

metric

home_tab (Sales in CAD)

home_tab (Sales in CAD)

metric

home_tab (Unique users)

home_tab (Unique users)

metric

join_video_call (Event counter)

join_video_call (Event counter)

metric

join_video_call (Sales in CAD)

join_video_call (Sales in CAD)

metric

join_video_call (Unique users)

join_video_call (Unique users)

metric

landing_page_1 (Event counter)

landing_page_1 (Event counter)

metric

landing_page_1 (Sales in CAD)

landing_page_1 (Sales in CAD)

metric

landing_page_1 (Unique users)

landing_page_1 (Unique users)

metric

landing_page_2 (Event counter)

landing_page_2 (Event counter)

metric

landing_page_2 (Sales in CAD)

landing_page_2 (Sales in CAD)

metric

landing_page_2 (Unique users)

landing_page_2 (Unique users)

metric

landing_page_3 (Event counter)

landing_page_3 (Event counter)

metric

landing_page_3 (Sales in CAD)

landing_page_3 (Sales in CAD)

metric

landing_page_3 (Unique users)

landing_page_3 (Unique users)

metric

login (Event counter)

login (Event counter)

metric

login (Sales in CAD)

login (Sales in CAD)

metric

login (Unique users)

login (Unique users)

metric

pay_prescription_fee (Event counter)

pay_prescription_fee (Event counter)

metric

pay_prescription_fee (Sales in CAD)

pay_prescription_fee (Sales in CAD)

metric

pay_prescription_fee (Unique users)

pay_prescription_fee (Unique users)

metric

register_enter_address (Event counter)

register_enter_address (Event counter)

metric

register_enter_address (Sales in CAD)

register_enter_address (Sales in CAD)

metric

register_enter_address (Unique users)

register_enter_address (Unique users)

metric

register_enter_email (Event counter)

register_enter_email (Event counter)

metric

register_enter_email (Sales in CAD)

register_enter_email (Sales in CAD)

metric

register_enter_email (Unique users)

register_enter_email (Unique users)

metric

register_enter_name (Event counter)

register_enter_name (Event counter)

metric

register_enter_name (Sales in CAD)

register_enter_name (Sales in CAD)

metric

register_enter_name (Unique users)

register_enter_name (Unique users)

metric

register_enter_password (Event counter)

register_enter_password (Event counter)

metric

register_enter_password (Sales in CAD)

register_enter_password (Sales in CAD)

metric

register_enter_password (Unique users)

register_enter_password (Unique users)

metric

register_enter_phone (Event counter)

register_enter_phone (Event counter)

metric

register_enter_phone (Sales in CAD)

register_enter_phone (Sales in CAD)

metric

register_enter_phone (Unique users)

register_enter_phone (Unique users)

metric

register_marketing_comms (Event counter)

register_marketing_comms (Event counter)

metric

register_marketing_comms (Sales in CAD)

register_marketing_comms (Sales in CAD)

metric

register_marketing_comms (Unique users)

register_marketing_comms (Unique users)

metric

register_privacy_terms (Event counter)

register_privacy_terms (Event counter)

metric

register_privacy_terms (Sales in CAD)

register_privacy_terms (Sales in CAD)

metric

register_privacy_terms (Unique users)

register_privacy_terms (Unique users)

metric

registration_complete (Event counter)

registration_complete (Event counter)

metric

registration_complete (Sales in CAD)

registration_complete (Sales in CAD)

metric

registration_complete (Unique users)

registration_complete (Unique users)

metric

registration_email_verified (Event counter)

registration_email_verified (Event counter)

metric

registration_email_verified (Sales in CAD)

registration_email_verified (Sales in CAD)

metric

registration_email_verified (Unique users)

registration_email_verified (Unique users)

metric

registration_start (Event counter)

registration_start (Event counter)

metric

registration_start (Sales in CAD)

registration_start (Sales in CAD)

metric

registration_start (Unique users)

registration_start (Unique users)

metric

review_and_pay (Event counter)

review_and_pay (Event counter)

metric

review_and_pay (Sales in CAD)

review_and_pay (Sales in CAD)

metric

review_and_pay (Unique users)

review_and_pay (Unique users)

metric

rx_fee_history (Event counter)

rx_fee_history (Event counter)

metric

rx_fee_history (Sales in CAD)

rx_fee_history (Sales in CAD)

metric

rx_fee_history (Unique users)

rx_fee_history (Unique users)

metric

rx_fee_pay_now (Event counter)

rx_fee_pay_now (Event counter)

metric

rx_fee_pay_now (Sales in CAD)

rx_fee_pay_now (Sales in CAD)

metric

rx_fee_pay_now (Unique users)

rx_fee_pay_now (Unique users)

metric

select_package (Event counter)

select_package (Event counter)

metric

select_package (Sales in GBP)

select_package (Sales in GBP)

metric

select_package (Unique users)

select_package (Unique users)

metric

select_payment_method (Event counter)

select_payment_method (Event counter)

metric

select_payment_method (Sales in CAD)

select_payment_method (Sales in CAD)

metric

select_payment_method (Unique users)

select_payment_method (Unique users)

metric

select_provider (Event counter)

select_provider (Event counter)

metric

select_provider (Sales in CAD)

select_provider (Sales in CAD)

metric

select_provider (Unique users)

select_provider (Unique users)

metric

select_time (Event counter)

select_time (Event counter)

metric

select_time (Sales in CAD)

select_time (Sales in CAD)

metric

select_time (Unique users)

select_time (Unique users)

metric

start_booking (Event counter)

start_booking (Event counter)

metric

start_booking (Sales in CAD)

start_booking (Sales in CAD)

metric

start_booking (Unique users)

start_booking (Unique users)

metric

Attributed Touch Type

Attributed Touch Type

dimension