Appsflyer: Most-used fields#
The table below gives information about most-used fields that you can import from Appsflyer. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Use in Adverity |
|---|---|---|
AF Attribution Flag |
AF Attribution Flag |
dimension |
ARPU |
ARPU |
dimension |
Ad |
Ad |
dimension |
Ad ID |
Ad ID |
metric |
Ad Type |
Ad Type |
dimension |
Adset |
Adset |
dimension |
Adset ID |
Adset ID |
metric |
Advertising ID |
Advertising ID |
dimension |
Agency/PMD (af_prt) |
Agency/PMD (af_prt) |
dimension |
Amazon Fire ID |
Amazon Fire ID |
dimension |
Android ID |
Android ID |
dimension |
App Channel |
App Channel |
dimension |
App ID |
App ID |
dimension |
App Name |
App Name |
dimension |
App Version |
App Version |
dimension |
AppChannel |
AppChannel |
dimension |
AppsFlyer ID |
AppsFlyer ID |
dimension |
Attributed Touch Time |
Attributed Touch Time |
dimension |
Attributed Touch Type |
Attributed Touch Type |
dimension |
Attribution Lookback |
Attribution Lookback |
dimension |
Blocked Reason |
Blocked Reason |
dimension |
Blocked Reason Rule |
Blocked Reason Rule |
dimension |
Blocked Reason Value |
Blocked Reason Value |
dimension |
Blocked Sub Reason |
Blocked Sub Reason |
dimension |
Bundle ID |
Bundle ID |
dimension |
CTR |
CTR |
dimension |
Campaign |
Campaign |
dimension |
Campaign ID |
Campaign ID |
metric |
Campaign Type |
Campaign Type |
dimension |
Carrier |
Carrier |
dimension |
Channel |
Channel |
dimension |
Chnl |
Chnl |
dimension |
City |
City |
dimension |
Click Through Installs |
Click Through Installs |
dimension |
Clicks |
Clicks |
dimension |
Contributor 1 Campaign |
Contributor 1 Campaign |
dimension |
Contributor 1 Match Type |
Contributor 1 Match Type |
dimension |
Contributor 1 Media Source |
Contributor 1 Media Source |
dimension |
Contributor 1 Partner |
Contributor 1 Partner |
dimension |
Contributor 1 Touch Time |
Contributor 1 Touch Time |
dimension |
Contributor 1 Touch Type |
Contributor 1 Touch Type |
dimension |
Contributor 2 Campaign |
Contributor 2 Campaign |
dimension |
Contributor 2 Match Type |
Contributor 2 Match Type |
dimension |
Contributor 2 Media Source |
Contributor 2 Media Source |
dimension |
Contributor 2 Partner |
Contributor 2 Partner |
dimension |
Contributor 2 Touch Time |
Contributor 2 Touch Time |
dimension |
Contributor 2 Touch Type |
Contributor 2 Touch Type |
dimension |
Contributor 3 Campaign |
Contributor 3 Campaign |
dimension |
Contributor 3 Match Type |
Contributor 3 Match Type |
dimension |
Contributor 3 Media Source |
Contributor 3 Media Source |
dimension |
Contributor 3 Partner |
Contributor 3 Partner |
dimension |
Contributor 3 Touch Time |
Contributor 3 Touch Time |
dimension |
Contributor 3 Touch Type |
Contributor 3 Touch Type |
dimension |
Conversion Rate |
Conversion Rate |
dimension |
Conversion Type |
Conversion Type |
dimension |
Conversions |
Conversions |
metric |
Converted Users |
Converted Users |
metric |
Converted Users/Installs |
Converted Users/Installs |
metric |
Cost Currency |
Cost Currency |
dimension |
Cost Model |
Cost Model |
dimension |
Cost Value |
Cost Value |
dimension |
Country |
Country |
dimension |
Country Code |
Country Code |
dimension |
Country Name |
Country Name |
dimension |
Creative |
Creative |
dimension |
Custom Data |
Custom Data |
dimension |
Customer User ID |
Customer User ID |
dimension |
DMA |
DMA |
metric |
Deeplink URL |
Deeplink URL |
dimension |
Device Category |
Device Category |
dimension |
Device Download Time |
Device Download Time |
dimension |
Device Model |
Device Model |
dimension |
Device Type |
Device Type |
dimension |
Event Name |
Event Name |
dimension |
Event Revenue |
Event Revenue |
dimension |
Event Revenue Currency |
Event Revenue Currency |
dimension |
Event Revenue USD |
Event Revenue USD |
dimension |
Event Source |
Event Source |
dimension |
Event Time ISO |
Event Time ISO |
dimension |
Event Value |
Event Value |
dimension |
EventDate |
EventDate |
dimension |
EventRevenueSum |
EventRevenueSum |
metric |
Google Play Broadcast Referrer |
Google Play Broadcast Referrer |
dimension |
Google Play Click Time |
Google Play Click Time |
dimension |
Google Play Install Begin Time |
Google Play Install Begin Time |
dimension |
Google Play Referrer |
Google Play Referrer |
dimension |
HTTP Referrer |
HTTP Referrer |
dimension |
IDFA |
IDFA |
dimension |
IDFV |
IDFV |
dimension |
IMEI |
IMEI |
dimension |
IP |
IP |
dimension |
Impressions |
Impressions |
dimension |
Install App Store |
Install App Store |
dimension |
Install Time |
Install Time |
dimension |
InstallDate |
InstallDate |
dimension |
Installs |
Installs |
metric |
Is LAT |
Is LAT |
dimension |
Is Primary Attribution |
Is Primary Attribution |
dimension |
Is Receipt Validated |
Is Receipt Validated |
dimension |
Is Retargeting |
Is Retargeting |
dimension |
Keyword ID |
Keyword ID |
dimension |
Keyword Match Type |
Keyword Match Type |
dimension |
Keywords |
Keywords |
dimension |
Language |
Language |
dimension |
Loyal Users |
Loyal Users |
metric |
Loyal Users/Installs |
Loyal Users/Installs |
dimension |
Match Type |
Match Type |
dimension |
Media Source |
Media Source |
dimension |
Media Source (pid) |
Media Source (pid) |
dimension |
Mediation Network |
Mediation Network |
dimension |
Monetization Network |
Monetization Network |
dimension |
Network Account ID |
Network Account ID |
metric |
OAID |
OAID |
dimension |
OS Version |
OS Version |
dimension |
Operator |
Operator |
dimension |
Original URL |
Original URL |
dimension |
Partner |
Partner |
dimension |
Placement |
Placement |
dimension |
Platform |
Platform |
dimension |
Postal Code |
Postal Code |
dimension |
Postback Sequence Index |
Postback Sequence Index |
dimension |
ROI |
ROI |
dimension |
Reengagement Window |
Reengagement Window |
dimension |
Region |
Region |
dimension |
Rejected Reason |
Rejected Reason |
dimension |
Rejected Reason Value |
Rejected Reason Value |
dimension |
Retargeting Conversion Type |
Retargeting Conversion Type |
dimension |
SDK Version |
SDK Version |
dimension |
Segment |
Segment |
dimension |
Sessions |
Sessions |
metric |
Site ID |
Site ID |
dimension |
State |
State |
dimension |
Store Reinstall |
Store Reinstall |
dimension |
Sub Param 1 |
Sub Param 1 |
dimension |
Sub Param 2 |
Sub Param 2 |
dimension |
Sub Param 3 |
Sub Param 3 |
dimension |
Sub Param 4 |
Sub Param 4 |
dimension |
Sub Param 5 |
Sub Param 5 |
dimension |
Sub Site ID |
Sub Site ID |
dimension |
Total Cost |
Total Cost |
dimension |
Total Revenue |
Total Revenue |
metric |
User Agent |
User Agent |
dimension |
View Through Installs |
View Through Installs |
dimension |
WIFI |
WIFI |
dimension |
campaign |
campaign |
dimension |
clicks |
clicks |
metric |
data_source |
data_source |
dimension |
date |
date |
dimension |
date_column |
Event Time |
dimension |
event_date |
event_date |
dimension |
impressions |
impressions |
metric |
installs |
installs |
metric |
media_source |
media_source |
dimension |
order_id |
order_id |
dimension |
partner |
partner |
dimension |
sessions |
sessions |
metric |
user_app |
user_app |
dimension |
Attributed Touch Type |
Attributed Touch Type |
dimension |