Appsflyer: Most-used fields#
The table below gives information about most-used fields that you can import from Appsflyer. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AF Attribution Flag Dimension
An AppsFlyer flag indicating specific attribution characteristics or conditions for SKAdNetwork.
ARPU Metric
Average Revenue Per User, a metric for the average revenue generated per active user.
Ad Dimension
The specific advertisement creatives shown to the user.
Ad ID Dimension
Unique identifier for the advertisement.
Ad Type Dimension
The type of advertisement used.
Adset Dimension
The ad set or group to which the ad belongs.
Adset ID Dimension
Unique identifier for the ad set.
Advertising ID Dimension
A unique identifier for advertising on mobile devices (e.g., Google Advertising ID for Android, IDFA for iOS).
Agency/PMD (af_prt) Dimension
The agency or Partner Marketing Developer (PMD) associated with the campaign.
Android ID Dimension
A unique 64-bit number associated with an Android device, available for non-resettable device identification.
App ID Dimension
Unique identifier for the mobile application.
App Name Dimension
The name of the mobile application.
App Version Dimension
The version number of the application installed on the user's device.
AppsFlyer ID Dimension
The unique AppsFlyer identifier for each install or event.
Attributed Touch Time Dimension
The timestamp of the touch (click or impression) that was attributed to the install or event.
Attributed Touch Type Dimension
The type of touch (e.g., click, impression) that led to the attribution.
Attribution Lookback Dimension
The defined window of time (e.g., 7 days, 30 days) during which a touch can be attributed to an install.
Bundle ID Dimension
The unique identifier of an app within an app store (e.g., com.example.app).
CTR Metric
Click-Through Rate, the ratio of clicks to impressions for an ad.
Campaign Dimension
The marketing campaign associated with the user acquisition.
Campaign ID Dimension
Unique identifier for the marketing campaign.
Campaign Type Dimension
Categorizes the marketing campaign, such as user acquisition or retargeting, affecting how performance metrics are analyzed.
Carrier Dimension
The mobile network carrier used by the user's device.
Channel Dimension
The channel through which the ad or marketing activity was delivered.
City Dimension
The city where the user's device is located.
Click Through Installs Dimension
Installs attributed to a user clicking on an ad.
Clicks Metric
The total number of clicks on an ad or tracking link.
Contributor 1 Campaign Dimension
The campaign name of the first contributing touchpoint in a multi-touch attribution model.
Contributor 1 Media Source Dimension
The media source of the first contributing touchpoint.
Contributor 1 Partner Dimension
The partner associated with the first contributing touchpoint.
Contributor 1 Touch Time Dimension
The timestamp of the first contributing touchpoint.
Contributor 1 Touch Type Dimension
The type of the first contributing touchpoint (e.g., click, impression).
Contributor 2 Campaign Dimension
The campaign name of the second contributing touchpoint in a multi-touch attribution model.
Contributor 2 Media Source Dimension
The media source of the second contributing touchpoint.
Contributor 2 Partner Dimension
The partner associated with the second contributing touchpoint.
Contributor 2 Touch Time Dimension
The timestamp of the second contributing touchpoint.
Contributor 2 Touch Type Dimension
The type of the second contributing touchpoint.
Contributor 3 Campaign Dimension
The campaign name of the third contributing touchpoint in a multi-touch attribution model.
Contributor 3 Media Source Dimension
The media source of the third contributing touchpoint.
Contributor 3 Partner Dimension
The partner associated with the third contributing touchpoint.
Contributor 3 Touch Time Dimension
The timestamp of the third contributing touchpoint.
Contributor 3 Touch Type Dimension
The type of the third contributing touchpoint.
Conversion Rate Metric
The percentage of users who complete a desired action (e.g., install, in-app purchase) after clicking an ad.
Conversion Type Dimension
The type of conversion event that occurred, such as a first-time install, a re-engagement, or a retargeting conversion.
Conversions Metric
The total number of successful desired actions (e.g., installs, in-app events).
Converted Users Metric
The number of unique users who performed a conversion event.
Converted Users/Installs Metric
The ratio of converted users to total installs.
Cost Currency Dimension
The currency in which the cost data is reported.
Cost Model Dimension
The pricing model used for the ad campaign (e.g., CPI, CPA, CPC).
Cost Value Dimension
The monetary value of the cost incurred for the campaign or ad.
Country Dimension
The country of the user.
Country Code Dimension
The two-letter ISO country code (e.g., US, GB) where the user's device is located.
Creative Dimension
The specific ad creative identifier or name used in a campaign.
Customer User ID Dimension
A unique identifier assigned by the customer to their users.
DMA Dimension
Designated Market Area, a geographical area used for marketing and advertising purposes.
Date Dimension
The primary date associated with a report entry, such as the install date or postback arrival date in SKAdNetwork reports, or the date used for activity ranges in Pull API reports.
Deeplink URL Dimension
The deep linking URL that directed the user to a specific in-app content.
Device Category Dimension
The general classification of the device used by the user, such as mobile or tablet.
Device Model Dimension
The specific model name of the device used by the user.
Device Type Dimension
The type of device used by the user (e.g., mobile, tablet).
Event Name Dimension
The name of the in-app event performed by the user.
Event Revenue Metric
The revenue generated from the in-app event.
Event Revenue Currency Dimension
The currency in which the event revenue is reported.
Event Revenue USD Metric
The revenue generated from the in-app event, converted to USD.
Event Source Dimension
The source that triggered the in-app event.
Event Time ISO Dimension
The timestamp when the in-app event occurred, in ISO 8601 format.
Event Value Metric
The value associated with the in-app event.
HTTP Referrer Dimension
The URL of the page that linked to the current resource.
IDFA Dimension
Identifier for Advertisers, a unique identifier for iOS devices used for tracking and attribution.
IDFV Dimension
Identifier for Vendors, a unique identifier for iOS devices from the same app vendor.
IMEI Dimension
International Mobile Equipment Identity, a unique number to identify mobile phones.
IP Dimension
The Internet Protocol address of the user's device.
Impressions Metric
The number of times an ad was displayed to users.
Install Time Dimension
The timestamp when the application was installed on the user's device.
Installs Metric
The total number of first-time application installations.
Is LAT Dimension
Indicates whether Limit Ad Tracking (LAT) is enabled by the user on their device, affecting advertising ID availability.
Is Primary Attribution Dimension
Indicates if the current attribution is the primary (final) attribution for the install or event.
Is Receipt Validated Dimension
Indicates whether an in-app purchase receipt has been validated.
Is Retargeting Dimension
Indicates if the user engagement is part of a retargeting campaign.
Keyword ID Dimension
A unique identifier assigned to the keyword associated with an ad or campaign.
Keywords Dimension
Keywords associated with the ad or campaign.
Language Dimension
The language setting of the user's device.
Loyal Users Metric
Represents users who have engaged with the app a minimum number of times after the initial install. By default, AppsFlyer defines a loyal user as someone who opens the app at least three more times after the first launch. This is an aggregated metric.
Loyal Users/Installs Metric
The ratio of loyal users to total installs, indicating the percentage of newly acquired users who demonstrate significant engagement with the app. This is a derived metric.
Media Source Dimension
The channel or partner (e.g., Facebook, Google Ads) from which the install or event originated.
Media Source (pid) Dimension
The media source (partner ID) from which the install or event originated, specifically for SKAdNetwork reports.
Mediation Network Dimension
The ad mediation platform used to manage and optimize ad placements from multiple ad networks within the app. Examples include ironsource, AppLovin MAX, or Google AdMob.
Monetization Network Dimension
The advertising network or platform responsible for monetizing the app's ad inventory.
OAID Dimension
The Open Advertising ID, a device identifier used for attribution and tracking, primarily in the Chinese market.
OS Version Dimension
The operating system version of the user's device.
Operator Dimension
The mobile network operator name.
Original URL Dimension
The full URL that initiated the ad impression or click.
Partner Dimension
The marketing partner or ad network responsible for the attributed touch.
Placement Dimension
The specific location or context within an ad network or app where an advertisement was displayed, leading to an install or event.
Platform Dimension
The operating system platform of the device (e.g., iOS, Android).
Postal Code Dimension
The postal code (ZIP code) of the user's location.
Postback Sequence Index Dimension
The index representing the sequence of postbacks received for a given SKAdNetwork attribution.
ROI Metric
Return on Investment, a metric measuring the profitability of an investment.
Reengagement Window Dimension
The time window after a re-engagement touch during which subsequent in-app events are attributed to the retargeting campaign.
Region Dimension
The geographical region or state where the user's device is located.
Retargeting Conversion Type Dimension
The type of conversion event for a retargeting campaign.
SDK Version Dimension
The version of the AppsFlyer SDK integrated into the application.
Segment Dimension
A category or group used to classify users based on shared characteristics or behaviors, often used for targeted analysis or campaigns within AppsFlyer's audience segmentation capabilities.
Sessions Metric
The number of times users have opened and actively used the application.
Site ID Dimension
The identifier for the specific website or publisher within a media source where the ad was displayed.
State Dimension
The state or province where the user's device is located.
Store Reinstall Dimension
An instance where a user, after uninstalling an app, reinstalls it directly from an app store.
Sub Param 1 Dimension
Custom parameter 1 passed in the tracking link for additional data points.
Sub Param 2 Dimension
Custom parameter 2 passed in the tracking link for additional data points.
Sub Param 3 Dimension
Custom parameter 3 passed in the tracking link for additional data points.
Sub Param 4 Dimension
Custom parameter 4 passed in the tracking link for additional data points.
Sub Param 5 Dimension
Custom parameter 5 passed in the tracking link for additional data points.
Sub Site ID Dimension
A sub-identifier for the site or publisher, providing more granular tracking.
Total Cost Metric
The total cost incurred for all campaigns or ads within the reporting period.
Total Revenue Metric
The total revenue generated from all in-app events.
User Agent Dimension
A string that identifies the user's browser, operating system, and device.
View Through Installs Dimension
Installs attributed to a user viewing an ad without clicking it.
WIFI Dimension
Indicates if the user's device was connected to Wi-Fi at the time of the event.
date Dimension
The specific date of an event, such as an install, in-app event, or report aggregation.
date_column Event Time Dimension
The timestamp when the in-app event occurred.
Attributed Touch Type Dimension
The type of touch (e.g., click, impression) that led to the attribution.