AudienceReport

eventCount

float

Total number of events for this week.

metric

name

string

Value name

dimension

value

string

Actual segment value ID

dimension

week

float

Week number in the year.

metric

weekISO

string

ISO standard week number, e.g. 2015-W04.

dimension

active

float

Indicator if trackpoint is active

dimension

cachebustedCount

float

The total count of cachebusted events.

metric

cachebusterRatio

float

The cachebuster ratio.

metric

cid

string

The trackpoint prefix.

dimension

count

float

Event counts of the ip.

metric

count

float

Event counts for the given hour.

metric

count

float

Event counts for the given day.

metric

count

string

Event counts of the ip.

dimension

data

string

The possible values the segment can take

dimension

date

date

The date of the day

dimension

desktop

float

Event count for the desktop device type

metric

eventCount

float

The total number of events of this type for this trackpoint.

metric

evid

string

A unique string identifier for the report item. Takes the form [eventType]:[cid]:[tailcode]

dimension

hour

float

The hour of the day.

metric

ip

string

The performers ip.

dimension

ip

string

The performers ip.

dimension

mobile

string

Event count for the mobile device type

dimension

name

string

The name of the trackpoint.

dimension

name

string

The quality metric category name.

dimension

other

string

Event count for the other device type

dimension

score

float

The score that the campaign exhibits for this quality metric. It can take values between 0 and 10 where 0 corresponds to new campaigns.

metric

tablet

string

Event count for the tablet device type

dimension

tailcode

string

The trackpoint suffix.

dimension

totalCount

float

The total event count.

metric

totalCount

float

The total event count.

metric

totalCount

string

The total event count.

dimension

tv

string

Event count for the tv device type

dimension

weeklyEventCount

string

The number of events per week.

dimension

age

string

age

dimension

cachebusterRatio

float

The cachebuster ratio.

metric

children

string

children

dimension

count

float

Event counts for the given hour.

metric

count

float

Event counts for the given day.

metric

count

float

Event counts for the given lookup country.

metric

count

float

Event counts of the ip.

metric

count

float

Event counts for the given hour.

metric

count

float

Event counts for the given day.

metric

countryCode

float

Countrycode of the lookup country.

metric

created

string

The date when the campaign was added.

dimension

created

string

The date on which the custom segment was created, e.g. 2015-03-15

dimension

created

string

The date on which the custom segment was created, e.g. 2015-03-15

dimension

csid

string

The ID of the custom segment

dimension

csid

string

The ID of the custom segment

dimension

data

string

Container.

dimension

data

string

Container.

dimension

date

float

The date of the day

metric

date

date

The date of the day

dimension

date

string

The date for which events was registered for the given trackpoint.

dimension

dates

string

Countrycode of the lookup country.

dimension

description

string

The description of the custom segment

dimension

description

string

The description of the custom segment

dimension

desktop

float

Event count for the desktop device type

metric

desktop

string

Contains subdevices windows, macosx, chromeos or other

dimension

desktop

float

Event count for the desktop device type

metric

desktop

string

Contains subdevices windows, macosx, chromeos or other

dimension

deviceCounts

string

Event counts for each device

dimension

education

string

education

dimension

employment

string

employment

dimension

end

date

The submitted end date of the campaign.

dimension

events

string

The total number of each type of event for this trackpoint.

dimension

events

string

dimension

gender

string

gender

dimension

hour

float

The hour of the day.

metric

hour

float

The hour of the day.

metric

hourlyEvents

string

Aggregated hourly events of the campaign.

dimension

householdsize

string

householdsize

dimension

id

string

The trackpoint id {eventType}:{cid}:{tailcode}

dimension

income

string

income

dimension

ip

string

The performers ip.

dimension

ips

string

The top performing ips.

dimension

ips

string

The container for ip performers

dimension

lastRecalc

string

The DateTime when the campaign was last recalculated.

dimension

lastRecalcCheck

string

The DateTime of the last attempted recalculation.

dimension

mobile

float

Event count for the mobile device type

metric

mobile

string

Contains subdevices android, iphone, windowsPhone or other

dimension

mobile

float

Event count for the mobile device type

metric

mobile

string

Contains subdevices android, iphone, windowsPhone or other

dimension

name

string

Human readable name of the custom segment

dimension

name

string

Human readable name of the custom segment

dimension

name

string

Name of trackpoint.

dimension

other

float

Event count for the other device type

metric

other

string

Contains subdevices other

dimension

other

float

Event count for the other device type

metric

other

string

Contains subdevices other

dimension

panelCreated

string

The date when the panel used for the campaign metrics was computed.

dimension

properties

string

The report item properties.

dimension

providerId

string

The ID of the segment provider

dimension

providerId

string

The ID of the segment provider

dimension

providerLogo

string

The URL of the provider logo

dimension

providerLogo

string

The URL of the provider logo

dimension

providerName

string

The name of the entity providing the custom segment information

dimension

providerName

string

The name of the entity providing the custom segment information

dimension

public

float

Whether the segment is public or private

dimension

public

float

Whether the segment is public or private

dimension

referrers

float

Total counts of reach referrer.

metric

reportEnd

date

The end date of the campaign as it is used when computing the report.

dimension

reportStart

date

The start date of the campaign as it is used when computing the report.

dimension

s3Key

string

The identifier used in the synchronization of the custom segment

dimension

s3Key

string

The identifier used in the synchronization of the custom segment

dimension

sampleSize

float

The total sample size for the segment

metric

sampleSize

float

The total sample size for the segment

metric

start

date

The submitted start date of the campaign.

dimension

subdeviceCounts

string

Event counts for each devices subdevices

dimension

tablet

float

Event count for the tablet device type

metric

tablet

string

Contains subdevices windows, android, iPad or other

dimension

tablet

float

Event count for the tablet device type

metric

tablet

string

Contains subdevices windows, android, iPad or other

dimension

totalCount

float

The total event count.

metric

totalCount

string

The total event count.

dimension

trackpointId

string

The trackpointId of a specific trackpoint.

dimension

tv

float

Event count for the tv device type

metric

tv

string

Contains subdevices appleTV, chromecast, console, webTV, hbbTV, YouViewAmazonFireTV, SmartHub, other

dimension

tv

float

Event count for the tv device type

metric

tv

string

Contains subdevices appleTV, chromecast, console, webTV, hbbTV, YouViewAmazonFireTV, SmartHub, other

dimension

unknownReferrerCount

float

The total count of unknown referrers.

metric

valueLabels

string

Container

dimension

valueLabels

string

Container

dimension

The

float

device delivery metric

metric

cid

string

The customer identification prefix.

dimension

countryCode

string

The code corresponding to the country the campaign targets.

dimension

currencyCode

string

The currency code for the country i.e. EUR, USD

dimension

currencySuffix

string

The currency suffix for the country

dimension

customSegments

string

The custom segments available to the campaign

dimension

customSegments

string

The custom segments available to the campaign

dimension

customTargeting

Boolean

Whether the target group of the campaign includes targeting of one or more custom segments.

dimension

customerId

string

The AudienceReport customer (company) ID

dimension

dailyImpressions

string

Aggregated daily events of the campaign.

dimension

dailyImpressions

string

Aggregated daily events of the campaign.

dimension

dates

string

Date/time fields for the campaign.

dimension

dates

date

The dates container of the cachebuster metric

dimension

dates

string

The dates container of performers

dimension

deviceCounts

string

Event counts for each device

dimension

deviceCounts

string

Event counts for each device

dimension

devices

string

The device delivery metric

dimension

events

float

The number of events (impressions, clicks, etc.) logged for the campaign.

metric

events

string

The event delivery metric.

dimension

hourlyEvents

string

Aggregated hourly events of the campaign.

dimension

hourlyEvents

string

Aggregated hourly events of the campaign.

dimension

id

string

The id of the campaign.

dimension

id

string

The trackpoint identifier

dimension

id

string

The trackpoint identifier

dimension

id

string

The trackpoint identifier

dimension

incomeBrackets

string

The five income brackets for the country

dimension

ips

string

The top performing ips.

dimension

isoCode

string

The ISO code of the country

dimension

lookupCountries

string

dimension

name

string

The name of the campaign.

dimension

name

string

The human-readable name of the country

dimension

name

string

The name of the trackpoint

dimension

name

string

The name of the trackpoint

dimension

name

string

The name of the trackpoint

dimension

noReferrerImpsRatio

float

The statistical ratio between the number of referrers and the impressions for the specific country

metric

performers

string

The performer delivery metric

metric

populationSize

float

The online population size for the country

metric

referrers

float

Total counts of reach referrer.

metric

reportItems

string

All the report items of the campaign.

dimension

status

string

The state of a campaign.

dimension

subdeviceCounts

string

Event counts for each devices subdevices

dimension

targetGroup

string

The demographic target group of the campaign.

dimension

timezoneOffset

float

The timezone offset for the country

metric

total

float

Event data for each event type.

metric

totalCount

float

Total number of available segments

metric

totalCount

float

The total event count.

metric

totals

float

The container for aggregated cachebuster counts.

metric

totals

float

The aggregated counts of the cachebuster metric.

metric

totals

float

The top performing ips.

metric

trackpoints

string

The container for the campaigns trackpoints

dimension

trackpoints

string

Event data for each trackpoint in this campaign.

dimension

unknownReferrerCount

float

The total count of unknown referrers.

metric

weekly

string

Accumulated campaign stats by week

dimension

reach

float

Report item reach (i.e. the percentage of the target group exposed)

metric

sampleSize

float

Sample size.

metric

tv

string

Contains subdevices appleTV, chromecast, console, webTV, hbbTV, YouViewAmazonFireTV, SmartHub, other

dimension

week

float

Week number in the year, e.g. 44

metric

advertiserName

string

The advertiserName of the campaign.

dimension

affinity

float

Report item affinity (see the AudienceReport helpdesk for a detailed explanation)

metric

affinity

float

Campaign affinity (see the AudienceReport helpdesk for a detailed explanation)

metric

affinity

float

Campaign affinity (see the AudienceReport helpdesk for a detailed explanation)

metric

age

string

Event details across age categories.

dimension

age

float

age

metric

age

string

age

dimension

audiences

string

The audiences of the campaign.

dimension

brand

string

The brand of the campaign.

dimension

cachebustedCount

string

The total count of cachebusted events.

dimension

cachebustedCount

float

The total count of cachebusted events.

metric

cachebuster

string

The cachebuster delivery metric.

dimension

cachebusterRatio

string

The cachebuster ratio.

dimension

campaigns

string

Campaigns whose trackpoints match the search term.

dimension

children

string

Event details across children categories.

dimension

children

float

children

metric

children

string

children

dimension

children

string

children

dimension

cid

string

The CID prefix of the trackpoint.

dimension

cid

string

The CID prefix of the trackpoint.

dimension

cid

string

The CID prefix of the trackpoint.

dimension

cid

string

The trackpoint prefix.

dimension

cid

string

The cid for the report item

dimension

cid

string

The trackpointId of a specific trackpoint

dimension

countries

string

List of country specific geo compliance data

dimension

countryCode

string

Two character country code

dimension

countryCode

string

The country in which the target group size should be calculated.

dimension

countryEvents

float

The number of events fired in the target country for the campaign

metric

countryEvents

float

The number of events fired in the target country for the campaign

metric

created

date

The date when the campaign was added.

dimension

criterion

string

criterion

dimension

csid

float

The CSID of the segment

metric

currencyCode

string

Currency code to be used for the income, i.e. DKK

dimension

customSegmentGroups

string

Profile details for segments supplied by other providers, grouped by those providers

dimension

customSegments

string

Profile details for segments supplied by other providers

dimension

dailyImpressions

string

Aggregated daily events of the campaign.

dimension

data

string

The container of data.

dimension

data

string

Report items that match the search term.

dimension

defaultSegments

string

Profile details for AudienceReport default segments

dimension

education

string

Event details across education categories.

dimension

education

string

education

dimension

education

string

education

dimension

education

string

education

dimension

employment

string

Event details across employment categories.

dimension

employment

string

employment

dimension

employment

string

employment

dimension

end

date

The submitted end date of the campaign.

dimension

estimatedUniqueVisitors

float

A close estimate of the number of people who triggered the report item event

metric

estimatedUniqueVisitors

float

A close estimate of the number of people exposed to the campaign

metric

estimatedUniqueVisitors

float

A close estimate of the number of people who triggered the report item event

metric

estimatedUniqueVisitors

float

A close estimate of the number of people who triggered the report item event

metric

estimatedUniques

float

A close estimate of the number of people exposed to the campaign

metric

eventType

string

The type of event reported, e.g. impression or click.

dimension

eventType

string

The type of event reported, e.g. impression or click.

dimension

eventType

string

The event type for this report item

dimension

eventType

string

The event type for this report item

dimension

eventType

string

The type of event reported, e.g. impression or click.

dimension

eventType

string

The type of event reported, e.g. impression or click.

dimension

eventTypes

string

Specifies which event types are tracked by this trackpoint. Has the structure {eventType: isTracked(true|false)}

dimension

events

float

The number of total events (impressions, clicks, etc.) fired

metric

events

float

The number of total events (impressions, clicks, etc.) fired for the report item

metric

events

float

The number of total events (impressions, clicks, etc.) fired for the campaign

metric

events

float

The number of total events (impressions, clicks, etc.) fired

metric

events

float

The number of total events (impressions, clicks, etc.) fired for the report item

metric

events

float

The number of total events (impressions, clicks, etc.) fired for the campaign

metric

events

string

Accumulated event counts

dimension

events

string

Accumulated number of events for the trackpoint

dimension

events

string

Accumulated event counts

dimension

events

string

Accumulated number of events for the trackpoint

dimension

events

string

Accumulated event counts

dimension

events

float

Number of events originating in the country

metric

events

float

Number of events originating in the region

metric

events

float

Number of events originating in the subregion

metric

events

string

Accumulated number of events for the trackpoint

dimension

events

string

Accumulated event counts

dimension

events

string

Accumulated event counts for the metric

dimension

evid

string

A unique string identifier for the report item. Takes the form [eventType]:[cid]:[tailcode].

dimension

evid

string

A unique string identifier for the report item. Takes the form [eventType]:[cid]:[tailcode].

dimension

evid

string

A unique string identifier for the report item. Takes the form [eventType]:[cid]:[tailcode].

dimension

evid

string

A unique string identifier for the report item. Takes the form [eventType]:[cid]:[tailcode].

dimension

evid

string

A unique string identifier for the report item. Takes the form [eventType]:[cid]:[tailcode].

dimension

evid

string

A unique string identifier for the report item. Takes the form [eventType]:[cid]:[tailcode].

dimension

evid

string

A unique string identifier for the report item. Takes the form [eventType]:[cid]:[tailcode].

dimension

evid

string

A unique string identifier for the report item. Takes the form [eventType]:[cid]:[tailcode]

dimension

evid

string

A unique string identifier for the report item. Takes the form [eventType]:[cid]:[tailcode]

dimension

evid

string

A unique string identifier for the report item. Takes the form [eventType]:[cid]:[tailcode]

dimension

evid

string

A unique string identifier for the report item. Takes the form [eventType]:[cid]:[tailcode]

dimension

evid

string

A unique string identifier for the report item. Takes the form [eventType]:[cid]:[tailcode]

dimension

evid

string

A unique string identifier for the report item. Takes the form [eventType]:[cid]:[tailcode]

dimension

evid

string

The evid for the report item

dimension

female

string

female

dimension

frequency

float

Report item frequency (how many times on average did each visitor trigger the report item event)

metric

frequency

float

Campaign frequency (how many times on average was each visitor exposed to the campaign)

metric

frequency

float

Campaign frequency (how many times on average was each visitor exposed to the campaign)

metric

frequency

float

Report item frequency (how many times on average did each visitor trigger the report item event)

metric

frequency

float

Report item frequency (how many times on average did each visitor trigger the report item event)

metric

gender

string

Event details across gender categories.

dimension

gender

string

gender

dimension

gender

string

dimension

gender

string

gender

dimension

high

string

high

dimension

high

string

high

dimension

householdsize

string

Event details across household size categories.

dimension

householdsize

string

householdsize

dimension

householdsize

string

householdsize

dimension

income

string

Event details across income categories.

dimension

income

string

income

dimension

income

string

dimension

income

string

income

dimension

low

string

low

dimension

low

string

low

dimension

lowQuality

float

Total number of low quality events

metric

lowQuality

float

Total number of not viewable, low quality, events. Only present for viewabilitymetric.

metric

male

string

male

dimension

marginal

float

Marginal increase from one week to the next

metric

marginal

float

Marginal increase from one week to the next

metric

marginal

float

Marginal increase from one week to the next

metric

maxResult

float

The maximum number of campaigns returned by a request. Use this when you want to have pagination or you have more than 100 campaigns. Having more than 1000 projects will mean that you also have to use the start parameter to be able to get all the campaigns.

metric

meta

string

Meta information not directly related to the report items.

dimension

metrics

string

List of overview data from enabled metrics for the campaign

dimension

mobile

string

Contains subdevices android, iphone, windowsPhone or other

dimension

name

string

Name of trackpoint.

dimension

name

string

Name of trackpoint.

dimension

name

string

Name of trackpoint.

dimension

name

string

Name of trackpoint.

dimension

name

string

Name of trackpoint.

dimension

name

string

Name of trackpoint.

dimension

name

string

Name of trackpoint.

dimension

name

string

The human readable identification of the trackpoint.

dimension

name

string

The human readable identification of the trackpoint.

dimension

name

string

Human readable name of the segment

dimension

name

string

The human readable identification of the report item

dimension

name

string

The human readable name of the segment

dimension

name

string

The human readable identification of the trackpoint.

dimension

name

string

Name of the trackpoint

dimension

name

string

Trackpoint name

dimension

name

string

Domain name for the referrer

dimension

name

string

Region name

dimension

name

string

Subregion name

dimension

name

string

Trackpoint name

dimension

name

string

Domain name for the referrer

dimension

name

string

Name of the metric

dimension

name

string

The human readable identification of the trackpoint.

dimension

name

string

The name of the campaign

dimension

name

string

The name of the report item

dimension

name

string

The name of the campaign

dimension

name

string

The trackpointId of a specific trackpoint

dimension

no

string

no

dimension

notInTargetCountry

float

Total number of not in target country

metric

notInTargetCountry

float

Total number of events not originating from target country for the trackpoint

metric

notInTargetCountry

float

Total number of events not originating from target country for the trackpoint referrer

metric

notInTargetCountry

float

Total number of events not originating from target country. Only present for geoCompliance metric.

metric

notViewable

float

Total number of not viewable events

metric

notViewable

float

Total number of not viewable events for the trackpoint

metric

notViewable

float

Total number of not viewable events for the trackpoint referrer

metric

notViewable

string

Accumulated not viewable event counts. Only present for viewability metric.

dimension

old

string

old

dimension

other

string

Contains subdevices other

dimension

overview

string

Accumulated and overview data

dimension

overview

string

Accumulated and overview data.

dimension

overview

string

Accumulated and overview data.

dimension

percents

string

Percents for each default segment value, for the specific report item

dimension

percents

string

Overall percents for each default segment value

dimension

percents

string

Percents for each custom segment value, for the specific report item

dimension

percents

string

Overall percents for each custom segment value

dimension

pid

string

The ID of the campaign

dimension

pid

string

The ID of the campaign

dimension

pid

string

The id of the campaign.

dimension

profile

string

dimension

profile

string

Histogram-style percentages of the report item events fired across different demographic groups

dimension

profile

string

Histogram-style percentages of the campaign events fired across different demographic groups

dimension

profile

string

Histogram-style percentages of the campaign events fired across different demographic groups

dimension

profileAffinities

string

Common audience affinity on campaign level

dimension

providerLogo

string

URL for the provider logo

dimension

providerName

string

Human readable name of the custom segment provider

dimension

reach

float

Accumulated reach (i.e. the percentage of the target group exposed so far)

metric

reach

float

Report item reach (i.e. the percentage of the target group exposed)

metric

reach

float

Campaign reach (i.e. the percentage of the target group exposed)

metric

reach

float

Campaign reach (i.e. the percentage of the target group exposed)

metric

reach

float

Accumulated reach (i.e. the percentage of the target group exposed so far)

metric

reach

float

Report item reach (i.e. the percentage of the target group exposed)

metric

reachContribution

float

Unique reach for the report item (not counting 'overlapping' reach)

metric

reachContribution

float

Unique reach for the report item (not counting 'overlapping' reach)

metric

reachContribution

float

Unique reach for the report item (not counting 'overlapping' reach)

metric

reachPersons

float

measured in people

metric

reachPersons

float

Report item reach, measured in people

metric

reachPersons

float

Campaign reach, measured in people

metric

reachPersons

float

Campaign reach, measured in people

metric

reachPersons

float

Same as above, but measured in people, not percent

metric

reachPersons

float

Report item reach, measured in people

metric

reachPersons

float

Report item reach, measured in people

metric

referenceId

string

Reference ID for the campaign

dimension

referrers

string

List of referrers and their accumulated data for the trackpoint

dimension

referrers

string

List of referrers and their accumulated data for the trackpoint

dimension

regions

string

List of regions in the country from which there has been events

dimension

reportEnd

date

The end date of the campaign as it is used when computing the report.

dimension

reportItems

string

Campaign stats by individual report item

dimension

reportItems

string

Campaign stats by individual report item

dimension

reportItems

string

Profile details for each report item in the campaign

dimension

reportItems

string

Profile details for each report item in the campaign

dimension

reportItems

string

Aggregated reach information for every report item in the campaign

dimension

reportItems

string

dimension

reportStart

date

The start date of the campaign as it is used when computing the report.

dimension

sampleSize

float

Sample size.

metric

sampleSize

float

Sample size.

metric

sampleSize

float

Sample size.

metric

sampleSize

float

Sample size - the exact number of recognized panelists used in the calculation

metric

sampleSize

float

Sample size - the exact number of recognized panelists used in the calculation

metric

sampleSize

float

Sample size - the exact number of recognized panelists used in the calculation

metric

sampleSize

float

Sample size - the exact number of recognized panelists used in the calculation

metric

sampleSize

float

Sample size - the exact number of recognized panelists used in the calculation

metric

sampleSize

float

Sample size - the exact number of recognized panelists used in the calculation

metric

sampleSize

float

Sample size - the exact number of recognized panelists used in the calculation

metric

sampleSizeStatus

string

Reflects whether the sample size is big enough for extrapolation

dimension

sampleSizeStatus

string

Reflects whether the sample size is big enough for extrapolation

dimension

sampleSizeStatus

string

Reflects whether the sample size is big enough for extrapolation

dimension

sampleSizeStatus

string

Reflects whether the sample size is big enough for extrapolation

dimension

sampleSizeStatus

string

Reflects whether the sample size is big enough for extrapolation

dimension

sampleSizeStatus

string

Reflects whether the sample size is big enough for extrapolation

dimension

sampleSizeStatus

string

Reflects whether the sample size is big enough for extrapolation

dimension

sampleSizeStatus

string

Reflects whether the sample size is big enough for extrapolation

dimension

score

float

Overall score

metric

score

float

Overall geo compliance score.

metric

score

float

Overall quality score

metric

score

float

Overall score for the metric

metric

share

float

The percent of events covered from the total campaign.

metric

share

float

The percent of events from the total campaign covered.

metric

share

float

The percent of events covered from the total campaign.

metric

share

float

The percent of events from the total campaign covered.

metric

sortColumn

string

The campaigns will be sorted using this attribute.

dimension

sortDirection

string

The sorting direction.

dimension

start

float

The start index of the campaigns batch. You will need this to be able to use pagination.

metric

start

date

The submitted start date of the campaign.

dimension

startDate

date

The hypothetical starting day of the campaign, e.g. 2015-03-15

dimension

subRegions

string

List of subregions in the region from which there has been events

dimension

tablet

string

Contains subdevices windows, android, iPad or other

dimension

tailcode

string

The second part of the trackpoint tcode.

dimension

tailcode

string

The second part of the trackpoint tcode.

dimension

tailcode

string

ISO standard week number, e.g. 2015-W04

dimension

tailcode

string

The trackpoint suffix.

dimension

tailcode

string

The tailcode for the report item

dimension

tailcode

string

The trackpointId of a specific trackpoint

dimension

targetCountry

string

Two character country code for the target of the campaign.

dimension

targetEvents

float

The number of total events fired in the target group

metric

targetEvents

float

The number of total events fired in the target group for the report item

metric

targetEvents

float

The number of total events fired in the target group for the campaign

metric

targetEvents

float

The number of total events fired in the target group

metric

targetEvents

float

The number of total events fired in the target group for the report item

metric

targetEvents

float

The number of total events fired in the target group for the campaign

metric

targetEventsPercentage

float

Same as events above, but measured in percent of the total campaign events in target group

metric

targetEventsPercentage

float

The percent of target events fired in the target group for the campaign

metric

targetEventsPercentage

float

Same as events above, but measured in percent of the total campaign events in target group

metric

targetEventsPercentage

float

The percent of target events fired in the target group for the campaign

metric

targetGroup

string

The target group for which the size is desired.

dimension

targetGroupSize

float

Total size of the selected target group (useful when looking at reachPersons)

metric

targetGroupSize

float

Total size of the selected target group (useful when looking at reachPersons)

metric

targetSegment

string

The target segment for which the size is desired.

dimension

total

float

Total number of events

metric

total

float

Total number of active trackpoints

metric

total

float

Total number of events for the trackpoint

metric

total

float

Total number of events

metric

total

float

Total number of active trackpoints

metric

total

float

Total number of events for the trackpoint

metric

total

float

Total number of events for the trackpoint referrer

metric

total

float

Total number of events

metric

total

float

Total number of active trackpoints

metric

total

float

Total number of events for the trackpoint

metric

total

float

Total number of events

metric

totalCount

string

The total event count.

dimension

totalCount

float

The total event count.

metric

totalCount

float

The total number of report items.

metric

totalEventsPercentage

float

Same as events above, but measured in percent of the total campaign events

metric

totalEventsPercentage

float

The percent of total events fired in the target group for the campaign

metric

totalEventsPercentage

float

Same as events above, but measured in percent of the total campaign events

metric

totalEventsPercentage

float

The percent of total events fired in the target group for the campaign

metric

totals

float

Total campaign stats

metric

totals

float

Total campaign stats

metric

totals

string

totals

dimension

totals

string

dimension

totals

float

Aggregated reach information for all report items in the campaign

metric

trackpointId

string

The trackpointId of a specific trackpoint

dimension

trackpoints

string

Accumulated trackpoint counts

dimension

trackpoints

string

List of trackpoints with their individial transparency data

dimension

trackpoints

string

Accumulated trackpoint counts

dimension

trackpoints

string

Accumulated trackpoint counts

dimension

trackpoints

string

The trackpoints that match the search term.

dimension

trp

float

TRP

metric

trp

float

Report item TRP (see the AudienceReport helpdesk for a detailed explanation)

metric

trp

float

Campaign TRP (see the AudienceReport helpdesk for a detailed explanation)

metric

trp

float

Campaign TRP (see the AudienceReport helpdesk for a detailed explanation)

metric

trp

float

TRP (see the AudienceReport helpdesk for a detailed explanation)

metric

uniqueEventTypes

float

The number of unique event types in this campaign.

metric

valueLab

string

Labels describing the categories.

dimension

valueLab

string

Labels describing the categories.

dimension

valueLabels

string

Labels describing the categories.

dimension

valueLabels

string

Labels describing the categories.

dimension

valueLabels

string

Labels describing the categories.

dimension

valueLabels

string

Labels describing the categories.

dimension

valueLabels

string

Labels describing the categories.

dimension

valueLabels

string

The human readable names of the segment values

dimension

valueLabels

string

The human readable names of the segment values

dimension

values

float

Histogram-style percentages of the events of this trackpoint across categories.

metric

values

float

Histogram-style percentages of the events of this trackpoint across categories.

metric

values

float

Histogram-style percentages of the events of this trackpoint across categories.

metric

values

float

Histogram-style percentages of the events of this trackpoint across categories.

metric

viewable

string

Accumulated viewable event counts. Only present for viewability metric.

dimension

violaing

float

Is the trackpoint violating or not

dimension

violaing

float

Is the trackpoint violating or not

dimension

violaing

float

Is the trackpoint violating or not

dimension

violating

float

Total number of active and violating trackpoints wrt. transparency

metric

violating

float

Total number of active and violating trackpoints wrt. visibility

metric

violating

float

Total number of active and violating trackpoints wrt. geo compliance

metric

week

float

Week number in the year, e.g. 44

metric

week

float

Week number in the year, e.g. 44

metric

weekISO

string

ISO standard week number, e.g. 2015-W04

dimension

weekISO

string

ISO standard week number, e.g. 2015-W04

dimension

weekISO

string

ISO standard week number, e.g. 2015-W04

dimension

withGenericReferrer

float

Total number of events with a generic referrer

metric

withGenericReferrer

float

Total number of events for the trackpoint with a generic referrer

metric

withHiddenReferrer

float

Total number of events with a hidden referrer

metric

withHiddenReferrer

float

Total number of events for the trackpoint with a hidden referrer

metric

withUnknownReferrer

float

Total number of events with a hidden or generic referrer. Only present for transparency metric

metric

yes

string

yes

dimension

young

string

young

dimension