AudienceReport: Most-used fields

The table below gives information about most-used fields that you can import from AudienceReport. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
affinity	affinity	Campaign affinity (see the AudienceReport helpdesk for a detailed explanation)	metric
campaign_id	campaign_id		dimension
campaign_name	campaign_name		dimension
campaign_status	campaign_status		dimension
cid	cid	The trackpointId of a specific trackpoint	dimension
countryCode	countryCode	The country in which the target group size should be calculated.	dimension
countryEvents	countryEvents	The number of events fired in the target country for the campaign	metric
customerId	customerId		metric
date	date		dimension
estimatedUniqueVisitors	estimatedUniqueVisitors	A close estimate of the number of people who triggered the report item event	metric
eventCount	eventCount		metric
eventType	eventType	The type of event reported, e.g. impression or click.	dimension
events	events	Accumulated event counts for the metric	metric
evid	evid	The evid for the report item	dimension
frequency	frequency	Report item frequency (how many times on average did each visitor trigger the report item event)	metric
marginal	marginal	Marginal increase from one week to the next	metric
name	name	The trackpointId of a specific trackpoint	dimension
providerId	providerId		dimension
reach	reach	Report item reach (i.e. the percentage of the target group exposed)	metric
reachContribution	reachContribution	Unique reach for the report item (not counting ‘overlapping’ reach)	metric
reachPersons	reachPersons	Report item reach, measured in people	metric
sampleSize	sampleSize	Sample size - the exact number of recognized panelists used in the calculation	metric
sampleSizeStatus	sampleSizeStatus	Reflects whether the sample size is big enough for extrapolation	dimension
share	share	The percent of events from the total campaign covered.	metric
start_date	start_date		dimension
tailcode	tailcode	The trackpointId of a specific trackpoint	dimension
targetCountry	targetCountry	Two character country code for the target of the campaign.	dimension
targetEvents	targetEvents	The number of total events fired in the target group for the campaign	metric
targetEventsPercentage	targetEventsPercentage	The percent of target events fired in the target group for the campaign	metric
targetGroupSize	targetGroupSize	Total size of the selected target group (useful when looking at reachPersons)	metric
totalEventsPercentage	totalEventsPercentage	The percent of total events fired in the target group for the campaign	metric
trackpointId	trackpointId	The trackpointId of a specific trackpoint	dimension
trp	trp	TRP (see the AudienceReport helpdesk for a detailed explanation)	metric
week	week	Week number in the year, e.g. 44	metric
weekISO	weekISO	ISO standard week number, e.g. 2015-W04	dimension
weekly	weekly		dimension