AudienceReport: Most-used fields

The table below gives information about most-used fields that you can import from AudienceReport. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
clientAccountId	clientAccountId	A unique identifier for the client account within AudienceReport.	metric
costCurrency	costCurrency	The three-letter ISO 4217 code representing the currency used for cost calculations.	dimension
createdAt	createdAt	The timestamp indicating when the record was created.	dimension
events	events	The total number of collected events, such as impressions or clicks, for a campaign or report item.	metric
eventsInTargetGroup	eventsInTargetGroup	The total number of specified events (e.g., impressions, clicks, video views) that occurred within the target audience.	metric
frequency	frequency	The average number of times each unique visitor was exposed to the campaign or triggered a report item event.	metric
lastCalculatedAt	lastCalculatedAt		dimension
personsHitrate	personsHitrate		metric
populationSize	populationSize		metric
reach	reach	The percentage of the target group that was exposed to the campaign or report item.	metric
reachInTargetGroup	reachInTargetGroup	The total audience reach achieved within the specified target group for a campaign.	metric
reachPersons	reachPersons	The number of unique individuals reached by the campaign or report item.	metric
reachPersonsInTargetGroup	reachPersonsInTargetGroup	The number of unique individuals reached within the specified target group.	metric
shareInTargetGroup	shareInTargetGroup		metric
targetGroupSize	targetGroupSize	The total size of the selected demographic target group for the campaign.	metric
targetRatingPoints	targetRatingPoints	A measure of the total number of exposures to the target audience, expressed as a percentage of the target population multiplied by the average frequency of exposure.	metric
updatedAt	updatedAt	The timestamp indicating when the record was last updated.	dimension