Brandwatch
The table below gives information about all the data fields that you can import from Brandwatch.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
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Account Type |
Account Type is the type of account ('individual' or 'organisational') that a Twitter author has. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
dimension |
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Author |
Author is the nick name, user name or full name of the person who posted a mention. The name depends on the site on which it has been found. |
dimension |
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Author City |
Author City is the city with which the tweet's author is associated. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
dimension |
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Author Continent |
Author Continent is the continent with which the tweet's author is associated. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
dimension |
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Author Country |
Author Country is the country with which the tweet's author is associated. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
dimension |
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Author County |
Author County is the county with which the tweet's author is associated. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
dimension |
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Author State |
Author State is the state with which the tweet's author is associated. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
dimension |
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Blog Comments |
Blog Comments is the number of comments a blog has. This metric is specific to mentions from a blog page type and will be 0 for mentions originating from any other source. |
metric |
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Category |
A user-defined label that has one level of hierarchy associated with it which can be applied as metadata to a Mention. A single Category will be comprised of one or multiple Subcategories. A Category must have at least one Subcategory. |
dimension |
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Checked |
Checked is part of the Brandwatch workflow functionality and can be used to indicate that a mention has been reviewed. |
dimension |
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City |
City is the name of the city from which the mention originated. |
dimension |
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Continent |
The continent from which the mention originated. |
dimension |
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Country |
Country is the country from which the mention originated. |
dimension |
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Day |
Chart by the days that mentions were from. |
dimension |
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Day of the Week |
Chart by the day of week that mentions were from. |
dimension |
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Domains |
Domain is the domain name of the website from which the mention originated. |
dimension |
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End Date |
The end of the date range that contains the Mentions. |
dimension |
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Facebook Audience Comments |
The number of Audiences' comments on facebook. |
metric |
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Facebook Audience Posts |
The number of Audiences' posts on facebook. |
metric |
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Facebook Comments |
The number of comments on facebook. |
metric |
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Facebook Likes |
The number of likes on facebook. |
metric |
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Facebook Owner Comments |
The number of Owners' comments on facebook. |
metric |
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Facebook Owner Posts |
The number of Owners' posts on facebook. |
metric |
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Facebook Posts |
Facebook Posts is the number of messages in the forum thread at the time the mention was found. |
metric |
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Facebook Shares |
Facebook Shares is number of times that a Facebook mention has been shared. This is a Facebook specific metric and will be 0 for mentions not originating from Facebook. |
metric |
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Forum Posts |
Forum Posts is the number of messages in the forum thread at the time the mention was found. This metric is specific to mentions from a forum page type and will be 0 for mentions originating from any other source. |
metric |
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Forum Views |
Form Views is the number of times the forum thread has been viewed by people at the time the mention was found. This metric is specific to mentions from a forum page type and will be 0 for mentions originating from any other source. |
metric |
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Gender |
Gender is the gender ('male' 'female' 'unknown') of an author. This is a Twitter specific metric and will be 'unknown' for mentions not originating from Twitter. |
dimension |
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Hour |
Chart by the hours that mentions were from. |
dimension |
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Hour of Day |
Chart by the hour of day that mentions were from. |
dimension |
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Impressions |
Impressions is the potential number of viewers of a tweet. This is calculated by taking the sum of the followers of the account that originally posted a tweet and the followers of any accounts that retweeted it. This is a Twitter specific metric and will be 0 for mentions not originating from Twitter. |
metric |
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Influence |
Influence is the Kred Influence score of the author of this mention at the time the mention was found (1-1000). This is a metric provided by an external data provider Kred. This is a Twitter specific metric and will be 0 for mentions not originating from Twitter. |
metric |
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Language |
Language is the shortcode for the language in which the mention was written. |
dimension |
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Mention Volume |
Mention volume of the brand. |
metric |
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Mixed Category |
Includes both promotion and prevention focused message frames. |
dimension |
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Month |
Chart by the months that mentions were from. |
dimension |
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Net Sentiment |
Aggregate by net sentiment score (-5 to +5). |
metric |
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Outreach |
Outreach is the Kred Outreach score of the author of this mention at the time the mention was found (1-12). This is a metric provided by an external data provider Kred. This is a Twitter specific metric and will be 0 for mentions not originating from Twitter. |
metric |
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Page Type |
Page Type describes the kind of website the mention was found on e.g. a blog or forum. |
dimension |
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Parent Category |
Name of the parent category. |
dimension |
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Priority |
Priority is part of the Brandwatch workflow functionality and can be used to indicate the priority of a mention (e.g. 'high' 'medium' 'low'). If the mention has never been marked with a priority this field will be null. |
dimension |
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Profession |
Profession is an array of the professions that are mentioned in the Twitter bio of the individual (not organization) that authored the mention. This is a Twitter specific metric and will be an empty list for mentions not originating from Twitter. |
dimension |
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Project ID |
An ID of the Project Name. |
dimension |
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Project Name |
A silo within a Brandwatch user’s account to contain all their searches, settings and configurations. |
dimension |
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Query |
A keyword-based search utilizing Boolean operators to scan for matching results across select social networks and publicly accessible open websites. |
dimension |
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Query Group |
Chart by the query groups that mentions are stored in. Use when passing through specific Query Group IDs. |
dimension |
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Query ID |
Query Id is the unique identifier for the query that the mention originated from in Brandwatch. |
dimension |
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Reach |
Reach is the sum of the Influence of the author and all of the authors who have retweeted. This is a Twitter specific metric and will be 0 for mentions not originating from Twitter. |
metric |
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Start Date |
The beginning of the date range that contains the Mentions. |
dimension |
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State |
State is the name of the state from which the mention originated. |
dimension |
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Tag |
A simple user-defined label that can be applied as metadata to a Mention. |
dimension |
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Users who have been Assignee |
Users who have been Assignee. |
dimension |
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Week |
Chart by the weeks that mentions were from. |
dimension |
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added |
Added is the date when the mention was added to the Brandwatch query (either by regular crawling or a backfill). |
dimension |
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assignment |
Assignment is part of the Brandwatch workflow functionality and allows you to send a mention to another Brandwatch user to check. |
dimension |
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authorCityCode |
Author City Code is the shortcode for the city with which a tweet's author is associated. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
dimension |
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authorCityName |
The name of Author City. |
dimension |
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authorContinentCode |
Author Continent Code is the shortcode for the continent with which the tweet's author is associated. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
dimension |
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authorContinentName |
The name of Author Continent. |
dimension |
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authorCountryCode |
Author Country Code is the shortcode for the country with which the tweet's author is associated. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
dimension |
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authorCountryName |
The name of Author Country. |
dimension |
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authorCountyCode |
Author County Code is the shortcode for the county with which the tweet's author is associated. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
dimension |
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authorCountyName |
The name of Author County. |
dimension |
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authorGender |
Gender of an author. |
dimension |
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authorInterest.0 |
The level of Author Interest. |
dimension |
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authorInterest.1 |
The level of Author Interest. |
dimension |
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authorInterest.2 |
The level of Author Interest. |
dimension |
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authorInterest.3 |
The level of Author Interest. |
dimension |
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authorInterest.4 |
The level of Author Interest. |
dimension |
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authorInterest.5 |
The level of Author Interest. |
dimension |
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authorLocation |
Author Location is the location with which the tweet's author is associated. This is displayed in shortcode in the following format: continent country state county city. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
dimension |
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authorName |
Name of the author. |
dimension |
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authorProfessions.0.jobTitle |
Job Title as a profession that is mentioned in the Twitter bio of the author. |
dimension |
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authorProfessions.0.profession |
Profession as a profession that is mentioned in the Twitter bio of the author. |
dimension |
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authorProfessions.1.jobTitle |
Job Title as a profession that is mentioned in the Twitter bio of the author. |
dimension |
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authorProfessions.1.profession |
Profession as a profession that is mentioned in the Twitter bio of the author. |
dimension |
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authorProfessions.2.jobTitle |
Job Title as a profession that is mentioned in the Twitter bio of the author. |
dimension |
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authorProfessions.2.profession |
Profession as a profession that is mentioned in the Twitter bio of the author. |
dimension |
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authorReach |
Author Reach is the sum of the Influence of the author. |
metric |
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authorStateCode |
Author State Code is the shortcode for the state with which the tweet's author is associated. This is a Twitter specific metric, and will be null for mentions not originating from Twitter. |
dimension |
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authorStateName |
The name of Author State. |
dimension |
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authorVolume |
The number of Author the topic appears on. |
metric |
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avatarUrl |
Avatar URL is the URL of the author's Twitter avatar. This is only available for mentions originating from Facebook Instagram or Twitter. |
dimension |
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averageDurationOfVisit |
Average Duration of Visit is a metric pertaining to the traffic for the site that the mention originated from. It is the average number of minutes spent on the website by visitors. |
metric |
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averageVisits |
Average Visits is a metric pertaining to the traffic for the site that the mention originated from. It is calculated by taking the total number of visits to the site and dividing it by the total number of visitors to the site. |
metric |
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backlinks |
Backlinks is the number of pages across the web that link to this website. This is a metric provided by an external data provider. |
metric |
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burst |
The rate that the topic has emerged over time. |
metric |
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categories |
Categories is an array of IDs of any categories that are applied to the mention. |
metric |
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categoryDetails |
Category Details is an array of details (ID of the category, name of the category ID of the parent category name of the parent category) for each of the categories that is applied to the mention. |
dimension |
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cityCode |
City Code is the shortcode for the city from which the mention originated. |
dimension |
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classifications |
The process in which ideas and objects are recognized, differentiated, and understood. |
dimension |
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continentCode |
Continent Code is the shortcode for the continent from which the mention originated. |
dimension |
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continet |
Continent is the name of the continent from which the mention originated. |
dimension |
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countryCode |
Country Code is the shortcode for the country from which the mention originated. |
dimension |
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countryName |
Country is the name of the country from which the mention originated. |
dimension |
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date |
Date is the date when the mention was posted. |
dimension |
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displayUrls |
Display URLs are the shortened links that appear in a mention. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
dimension |
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engagement |
Deprecated. |
metric |
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expandedUrls |
Display URLs are the full URLs for any shortened links that appear in a mention. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
dimension |
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facebookAuthorId |
Facebook Author Id is the unique id of the Facebook author. This is a Facebook specific metric and will be null for mentions not originating from Facebook. |
dimension |
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facebookComments |
Facebook Comments is the number of comments on a Facebook mention. This is a Facebook specific metric and will be 0 for mentions not originating from Facebook. |
metric |
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facebookLikes |
Facebook Likes is the number of Likes on a Facebook mention. This is a Facebook specific metric and will be 0 for mentions not originating from Facebook. |
metric |
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facebookRole |
Facebook Role is the role of the Facebook user who authored the post ('owner' or 'audience'). A Facebook role of 'owner' would indicate that the author is posting on their own page whereas a Facebook role of 'audience' would indicate that an author is posting on someone else's Facebook page. This is a Facebook specific metric and will be null for mentions not originating from Facebook. |
dimension |
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facebookSubtype |
Facebook Subtype is the type of media shared in a Facebook mention ('link' 'photo' 'status' or 'video'). This is equivalent to the Facebook Media Type shown in the front end of the Brandwatch Analytics platform. This is a Facebook specific metric and will be null for mentions not originating from Facebook. |
dimension |
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fullText |
The full text. |
dimension |
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fullname |
Full Name is the full name of the author who posted the mention. |
dimension |
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id |
Id is a unique identifier given to each mention by Brandwatch. |
dimension |
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impact |
Impact is a Brandwatch metric to measure the potential impact of an author, site or mention. It's a logarithmic scale between 0-100 normalised for your data to help you find what's most interesting. The impact score takes into account how much potential a mention has to be seen as well as how many times a mention has been viewed shared or retweeted. |
metric |
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impactAmplification |
Internally used to calculate the Impact Score. |
metric |
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impactReach |
Internally used to calculate the Reach Score. |
metric |
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impactRelevancy |
The number of impact relevancy. |
metric |
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importanceAmplification |
The number of importance Amplification. |
metric |
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importanceReach |
The number of importance Reach. |
metric |
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insightsHashtag |
Insights Hashtags is an array of hashtags identified within the mention. This is a Twitter and Instagram specific metric and will be empty for mentions not originating from Twitter or Instagram. |
dimension |
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insightsMentioned |
Insights Mentioned is an array of user handles identified within the mention. This is a Twitter and Instagram specific metric and will be empty for mentions not originating from Twitter or Instagram. |
dimension |
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instagramCommentCount |
Instagram Comment Count is the number of comments on an Instagram mention. This is an Instagram specific metric and will be 0 for mentions not originating from Instagram. |
metric |
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instagramFollowerCount |
Instagram Followers Count is the number of followers of the Instagram mention's author. This is an Instagram specific metric and will be 0 for mentions not originating from Instagram. |
metric |
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instagramFollowingCount |
Instagram Following Count is the number of users that the author of an Instagram mention is following. This is an Instagram specific metric and will be 0 for mentions not originating from Instagram. |
metric |
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instagramInteractionsCount |
Instagram Interactions Count is the sum of likes and posts on an Instagram mention. This is an Instagram specific metric and will be 0 for mentions not originating from Instagram. |
metric |
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instagramLikeCount |
Instagram Like Count is the number of likes on an Instagram mention. This is an Instagram specific metric and will be 0 for mentions not originating from Instagram. |
metric |
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instagramPostCount |
Instagram Post Count is the number of posts on an Instagram mention. This is an Instagram specific metric and will be 0 for mentions not originating from Instagram. |
metric |
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interest |
Interest is an array of the interests that are mentioned in the Twitter bio of the individual (not organization) that authored the mention. This is a Twitter specific metric and will be an empty list for mentions not originating from Twitter. |
dimension |
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label |
A sequence of characters that identifies a location within source code. |
dimension |
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lastAssignmentDate |
Last Assignment Date is part of the Brandwatch workflow functionality and shows the date when the mention was last assigned to a Brandwatch user. If the mention has never been assigned to a user this field will be null. |
dimension |
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latitude |
Latitude of a geo-tagged Tweet. This is a Twitter specific metric and will be 0 for mentions not originating from Twitter as well as mentions that have not been goe-tagged. |
metric |
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locationName |
Location name of a geo-tagged Instagram mentions. This is an Instagram specific metric and will be null for mentions not originating from Instagram as well as mentions that have not been geo-tagged. |
dimension |
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longitude |
Longitude of a geo-tagged Tweet. This is a Twitter specific metric and will be 0 for mentions not originating from Twitter as well as mentions that have not been geo-tagged. |
metric |
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matchPositions |
Match Positions is an array of details about words from the mention that matched the query string. |
dimension |
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mediaFilter |
Media Filter is the image filter that was used on an Instagram mention. This is an Instagram specific metric, and will be null for mentions not originating from Instagram. |
dimension |
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mediaUrls |
Media URLs is a list of the URLs associated with any media (e.g. photo video) attached to the mention. |
dimension |
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monthlyVisitors |
Monthly Visitors is a metric pertaining to the traffic for the site that the mention originated from. It is the total number of unique visitors who have been to the website that month. |
metric |
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mozRank |
mozRank measures site credibility similar to Google's PageRank. It's on a scale of 1-10 where 10 is most credible. This is a metric provided by an external data provider Moz. |
metric |
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name |
The name. |
dimension |
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noteIds |
Note Ids is part of the Brandwatch workflow functionality and shows an array of the ids of any notes that have been added to the mention. |
dimension |
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originalUrl |
Original URL is the URL of the tweet. If the tweet is a retweet or a reply it will be the URL of the original being retweeted or replied to. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
dimension |
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pageType.blog |
The kind of website the mention was found. |
dimension |
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pageType.facebook |
The kind of website the mention was found. |
dimension |
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pageType.forum |
The kind of website the mention was found. |
dimension |
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pageType.general |
The kind of website the mention was found. |
dimension |
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pageType.image |
The kind of website the mention was found. |
dimension |
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pageType.instagram |
The kind of website the mention was found. |
dimension |
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pageType.licensed |
The kind of website the mention was found. |
dimension |
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pageType.microblog |
The kind of website the mention was found. |
dimension |
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pageType.news |
The kind of website the mention was found. |
dimension |
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pageType.print |
The kind of website the mention was found. |
dimension |
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pageType.review |
The kind of website the mention was found. |
dimension |
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pageType.twitter |
The kind of website the mention was found. |
dimension |
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pageType.video |
The kind of website the mention was found. |
dimension |
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pagesPerVisit |
Pages Per Visit is a metric pertaining to the traffic for the site that the mention originated from. It is the average number of pages viewed by people visiting the website. This is equivalent to the Avg. Pages metric shown in the front end of the Brandwatch Analytics platform. |
metric |
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percentFemaleVisitors |
Percent Female Visitors is a metric pertaining to the traffic for the site that the mention originated from. It is the percentage of that site's visitors that are female. |
metric |
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percentMaleVisitors |
Percent Male Visitors is a metric pertaining to the traffic for the site that the mention originated from. It is the percentage of that site's visitors that are male. |
metric |
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queries.0.id |
Query id. |
dimension |
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queries.0.name |
Query name. |
dimension |
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queries.0.volume |
Query volume. |
dimension |
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queryName |
Query Name is the name of the query that the mention originated from in Brandwatch. |
dimension |
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reachEstimate |
Reach Estimate is a score created by Brandwatch to estimate how many individuals may have seen a piece of content. It's available for multiple data sources and enables the user to compare reach of content from different platforms and track development over time. |
metric |
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replyTo |
Reply To is the URL of the original tweet that this tweet is in reply to. This is a Twitter specific metric and will be null for mentions not originating from Twitter and for tweets that are not a reply to any earlier tweet. |
dimension |
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resourceId |
Resource Id is the unique identifier assigned to a mention when it is indexed in our database. This is for reference when using the Brandwatch API. |
dimension |
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resourceType |
Deprecated. |
dimension |
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retweetOf |
Retweet Of is the URL of the original tweet that this tweet is a retweet of. This is a Twitter specific metric and will be null for mentions not originating from Twitter and for tweets that are not a retweet of any earlier tweet. |
dimension |
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retweets |
The number of retweets. |
metric |
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sentiment |
Sentiment is the tone of the mention: positive negative or neutral. |
dimension |
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sentiment.negative |
Negative tone of the mention. |
metric |
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sentiment.neutral |
Neutral tone of the mention. |
metric |
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sentiment.positive |
Positive tone of the mention. |
metric |
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sentimentScore |
Avarage sentiment score. |
metric |
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shortUrls |
Short URLs are the shortened links that appear in a mention. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
dimension |
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snippet |
Snippet is a snippet of the mention text that best matches the query. |
dimension |
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starred |
Starred is part of the Brandwatch workflow functionality and can be used to indicate that a mention is interesting or to mark it for any other purpose you choose. |
dimension |
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stateCode |
State Code is the shortcode for the state from which the mention originated. |
dimension |
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status |
Status is part of the Brandwatch workflow functionality and can be used to indicate the status of a mention (e.g. 'open' 'pending' 'closed'). If the mention has never been marked with a status this field will be null. |
dimension |
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subtype |
Subtype is the same as the Media Type in the UI and indicates the type of media included within a Facebook Twitter or Instagram mention. |
dimension |
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tags |
Tags is an array of the names of any tags that are applied to the mention. |
dimension |
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threadAuthor |
Thread Author is the name of the author of the original mention in the thread. |
dimension |
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threadCreated |
Thread Created is the date when the original mention in the thread was posted. |
dimension |
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threadEntryType |
Thread Entry Type is the type of mention (post reply share) for mentions in a thread. |
dimension |
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threadId |
Thread Id is the unique identifier of the thread (as provided by Twitter or Facebook). |
dimension |
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threadURL |
Thread URL is the URL of the full thread which this mention appears in. |
dimension |
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title |
Title is the title of the mention, as determined by Brandwatch. |
dimension |
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topauthors |
Shows who writes about the brand the most. |
dimension |
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topsites |
Shows on what websites the brand has the most mentions. |
dimension |
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toptweeters |
Shows who tweets about the brand the most. |
dimension |
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trackedLinkClicks |
Deprecated. |
metric |
|
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trackedLinks |
Deprecated. |
metric |
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twitterAtMentions |
The number of twitter at mention. |
metric |
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twitterAuthorId |
Twitter Author Id is the unique id of the Twitter author. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
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twitterAvatar |
The URL of the author's Twitter avatar. |
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twitterFollowers |
Twitter Followers is the number of followers of the Twitter mention's author. This is a Twitter specific metric and will be 0 for mentions not originating from Twitter. |
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twitterFollowing |
Twitter Following is the number of users that the author of a Twitter mention is following. This is a Twitter specific metric and will be 0 for mentions not originating from Twitter. |
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twitterInfluence |
The number of twitter infuence. |
metric |
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twitterOutreach |
The number of twitter Outreach. |
metric |
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twitterPageTitle |
The title of the twitter page. |
dimension |
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twitterPostCount |
Twitter Post Count is the total number of tweets that the author of the mention has posted. This is a Twitter specific metric and will be 0 for mentions not originating from Twitter. |
metric |
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twitterReplyCount |
Twitter Reply Count is the total number of replies to a tweet. This is a Twitter specific metric and will be 0 for mentions not originating from Twitter. |
metric |
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twitterRetweets |
Twitter Retweet Count is the total number of times that a tweet has been retweeted. This is a Twitter specific metric and will be 0 for mentions not originating from Twitter. |
metric |
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twitterRole |
Twitter Role is the role of the Twitter user who authored the post ('owner' or 'audience'). A Twitter role of 'owner' would indicate that the author is posting on their own channel whereas a Twitter role of 'audience' would indicate that an author is posting on someone else's channel. This is a Twitter specific metric and will be null for mentions not originating from Twitter. |
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twitterTweets |
The number of the tweets. |
metric |
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twitterVerified |
Twitter Verified indicates if the author of the mention is verified on Twitter (These are large accounts usually celebrities). This is a Twitter specific metric and will be false for all mentions not originating from Twitter. |
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type |
The type of the tweets. |
dimension |
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updated |
Updated is the date when the mention was last modified. |
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url |
URL is the URL of the mention. |
dimension |
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volume |
The number of Mentions the topic appears in. |
metric |
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wordCount |
Deprecated. |
metric |
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