Brandwatch: Most-used fields

The table below gives information about most-used fields that you can import from Brandwatch. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Account Type	accountType	Indicates the type of account (‘individual’ or ‘organisational’) for a social media author, primarily for Twitter (X) mentions.	dimension
Blog Comments	blogComments	The number of comments a blog post has received.	metric
Category	categories	User-defined labels used to group mentions, often with hierarchical subcategories.	dimension
Category ID	Category ID	The unique identifier for a specific category.	metric
Checked	checked	Indicates if a mention has been marked as reviewed or checked within the Brandwatch workflow.	dimension
End Date	End Date	The end date and time for the period during which mentions are retrieved.	dimension
Facebook Comments	facebookComments	The number of comments a piece of content has received on Facebook.	metric
Facebook Likes	facebookLikes	The number of likes a piece of content has received on Facebook.	metric
Facebook Shares	facebookShares	The number of times a piece of content has been shared on Facebook.	metric
Forum Posts	forumPosts	The number of posts within a forum for mentions originating from a forum page type.	metric
Forum Views	forumViews	The number of views a forum thread or post has received.	metric
Gender	gender	The gender (‘male’, ‘female’, ‘unknown’) of an author. This is a platform-specific metric, often originating from X (formerly Twitter).	dimension
Impressions	impressions	The estimated potential number of viewers a post could have reached.	metric
Influence	influence	A score representing the author’s influence, often from an external data provider like Kred.	metric
Mention Volume	volume	The total number of mentions found for a given query or filter.	metric
Outreach	outreach	A score representing the author’s ability to spread content, often from an external data provider like Kred.	metric
Priority	priority	Indicates the priority level assigned to a mention within the Brandwatch workflow (e.g., ‘high’, ‘medium’, ‘low’).	dimension
Project ID	Project ID	The unique identifier for a Brandwatch project from which data is collected.	metric
Project Name	Project Name	The user-defined name of the Brandwatch project.	dimension
Query Group ID	Query Group ID	The unique identifier for the Brandwatch query group that contains the mentions.	metric
Query ID	Query ID	The unique identifier for the Brandwatch query from which the mention originated.	metric
Reach	reach	The estimated number of unique individuals who could have been exposed to the mention. Note: may be limited for Twitter data due to API restrictions.	metric
Sentiment	sentiment	The emotional tone detected for the mention, such as positive, negative, or neutral.	dimension
Start Date	Start Date	The start date and time for the period during which mentions are retrieved.	dimension
Status	status	Indicates the current status of a mention within the Brandwatch workflow (e.g., ‘open’, ‘pending’, ‘closed’).	dimension
Tag	tags	Represents a custom label that users can apply to mentions for categorization or organization within Brandwatch.	dimension
Topic	Topic	Represents a thematic category or subject identified within the content.	dimension
Twitter Followers	twitterFollowers	The number of followers an author has on Twitter.	metric
added	added	The date and time when the mention was first added to the Brandwatch query.	dimension
author	author	The nickname, username, or full name of the person who posted the mention.	dimension
authorAccountType	authorAccountType	The type of account associated with the author, such as ‘individual’ or ‘organisational’.	dimension
authorCity	authorCity	The city identified for the author of the mention.	dimension
authorCityCode	authorCityCode	The geographical code for the city identified for the author of the mention.	dimension
authorContinent	authorContinent	The continent identified for the author of the mention.	dimension
authorContinentCode	authorContinentCode	The geographical code for the continent identified for the author of the mention.	dimension
authorCountry	authorCountry	The country identified for the author of the mention.	dimension
authorCountryCode	authorCountryCode	The geographical code for the country identified for the author of the mention.	dimension
authorCounty	authorCounty	The county identified for the author of the mention.	dimension
authorCountyCode	authorCountyCode	The geographical code for the county identified for the author of the mention.	dimension
authorGender	authorGender	The gender of the author (‘male’, ‘female’, or ‘unknown’).	dimension
authorLocation	authorLocation	The general geographical location identified for the author of the mention.	dimension
authorName	authorName	The name of the author who posted the mention.	dimension
authorState	authorState	The state identified for the author of the mention.	dimension
authorStateCode	authorStateCode	The shortcode for the state identified for the author of the mention.	dimension
authorVerifiedType	authorVerifiedType	The category of verification held by the X (formerly Twitter) author, such as ‘blue’, ‘business’, or ‘government’.	dimension
authors	Authors	Represents the distinct authors who posted mentions.	metric
avatarUrl	avatarUrl	The URL of the author’s profile picture or avatar.	dimension
averageDurationOfVisit	averageDurationOfVisit	The average duration of a visit to the domain where the mention originated.	metric
averageVisits	averageVisits	The average number of visits to the domain where the mention originated.	metric
backlinks	backlinks	The number of backlinks pointing to the domain where the mention originated.	metric
blogName	blogName	The name of the blog where the mention originated, if applicable.	dimension
blueskyAuthorId	blueskyAuthorId	The unique identifier of the author on the Bluesky platform.	dimension
blueskyFollowers	blueskyFollowers	The number of followers an author has on Bluesky.	dimension
blueskyFollowing	blueskyFollowing	The number of users the Bluesky author is following, specific to mentions originating from Bluesky.	dimension
blueskyLikes	blueskyLikes	The number of likes a post has received on Bluesky.	dimension
blueskyPosts	blueskyPosts	The total number of posts made by the Bluesky author, specific to mentions originating from Bluesky.	dimension
blueskyQuotes	blueskyQuotes	The total number of times a Bluesky post has been quoted or reposted with commentary.	dimension
blueskyReplies	blueskyReplies	The total number of replies received by a Bluesky post.	dimension
blueskyReposts	blueskyReposts	The total number of times a Bluesky post has been reposted (reshared as is).	dimension
canApplySegmentation	canApplySegmentation		dimension
canApplyWorkflow	canApplyWorkflow	Indicates whether the user has permission to apply workflows to the mention.	dimension
canEditMetadata	canEditMetadata	Indicates whether the user has permission to edit the metadata of the mention.	dimension
canEditSegmentation	canEditSegmentation		dimension
canEditWorkflow	canEditWorkflow	Indicates whether the current user or client has the permission to edit or modify existing workflow definitions or statuses.	dimension
categories	Category	User-defined labels used to group mentions, often with hierarchical subcategories.	dimension
categoryDetails	categoryDetails	An array of details for each classification category applied to the mention.	dimension
cities	City	A dimension used to aggregate mentions by the city of origin.	dimension
city	city	The name of the city from which the mention originated.	dimension
cityCode	cityCode	The shortcode for the city from which the mention originated.	dimension
classifications	classifications	An array of details describing the classifications applied to the mention.	dimension
comments	comments	The total number of comments associated with the mention.	metric
contentSource	contentSource	The programmatic identifier for the type of platform or origin from which the content was ingested.	dimension
contentSourceName	contentSourceName	A human-readable name for the source of the content (e.g., “Blogs”, “YouTube”, “Facebook”, “X”, “Review”, “News”).	dimension
continent	continent	The name of the continent from which the mention originated.	dimension
continentCode	continentCode	The shortcode for the continent from which the mention originated.	dimension
copyright	copyright	Copyright information associated with a mention, typically for Lexis Nexis mentions.	dimension
counties	County	A list of counties associated with the mention’s origin or author.	dimension
countries	Country	A dimension used to aggregate mentions by the country of origin.	dimension
country	country	The name of the country from which the mention originated.	dimension
countryCode	countryCode	The geographical code for the country from which the mention originated.	dimension
countryName	countryName	The full name of the country where the mention originated or its author is located.	dimension
county	county	The name of the county from which the mention originated.	dimension
countyCode	countyCode	The geographical code for the county from which the mention originated.	dimension
custom	custom	Custom properties or fields associated with mentions uploaded via the Data Upload API.	dimension
dailyVisitors	dailyVisitors	The number of unique users visiting a website in a day, a metric derived internally by Brandwatch.	metric
data.authorAccountType	data.authorAccountType	The type of account (‘individual’ or ‘organizational’) for a social media author, typically for Twitter (X) mentions.	dimension
data.authorCityCode	data.authorCityCode	The shortcode for the city associated with the author, found within a nested data structure.	dimension
data.authorCityName	data.authorCityName	The name of the city associated with the author, found within a nested data structure.	dimension
data.authorContinentCode	data.authorContinentCode	The geographical code for the continent of the author.	dimension
data.authorContinentName	data.authorContinentName	The name of the continent of the author.	dimension
data.authorCountryCode	data.authorCountryCode	The shortcode for the country associated with the author, found within a nested data structure.	dimension
data.authorCountryName	data.authorCountryName	The name of the country associated with the author, found within a nested data structure.	dimension
data.authorCountyCode	data.authorCountyCode	The geographical code for the county of the author.	dimension
data.authorCountyName	data.authorCountyName	The name of the county of the author.	dimension
data.authorGender	data.authorGender	The gender (‘male’, ‘female’, ‘unknown’) of the author, primarily for Twitter (X) mentions.	dimension
data.authorName	data.authorName	The name of the author.	dimension
data.authorReach	data.authorReach	The estimated reach of the author, indicating their potential audience size.	metric
data.authorStateCode	data.authorStateCode	The shortcode for the state or region associated with the author, found within a nested data structure.	dimension
data.authorStateName	data.authorStateName	The name of the state or region associated with the author, found within a nested data structure.	dimension
data.averageDurationOfVisit	data.averageDurationOfVisit	The average duration of a visit to the domain where the mention originated, as part of nested site data.	metric
data.averageVisits	data.averageVisits	The average number of visits to the domain where the mention originated, as part of nested site data.	metric
data.backlinks	data.backlinks	The number of backlinks pointing to the domain where the mention originated, as part of nested site data.	metric
data.countryCode	data.countryCode	The geographical code for the country of the mention’s origin, as part of nested site data.	dimension
data.countryName	data.countryName	The name of the country of the mention’s origin, as part of nested site data.	dimension
data.domain	data.domain	The domain name of the website from which the mention originated, as part of nested site data.	dimension
data.facebookAuthorId	data.facebookAuthorId	The unique identifier of the author on Facebook.	metric
data.facebookComments	data.facebookComments	The number of comments a piece of content has received on Facebook, from aggregated data.	metric
data.facebookLikes	data.facebookLikes	The number of likes a piece of content has received on Facebook, from aggregated data.	metric
data.impact	data.impact	The Brandwatch impact score for an author, site, or mention, as part of nested data.	metric
data.impactAmplification	data.impactAmplification	Deprecated field for impact amplification.	metric
data.impactReach	data.impactReach	Deprecated field for impact reach.	metric
data.monthlyVisitors	data.monthlyVisitors	The estimated number of unique monthly visitors to the domain where the mention originated, as part of nested site data.	metric
data.mozRank	data.mozRank	A measure of website credibility and authority, provided by Moz, found within a nested data structure.	metric
data.pagesPerVisit	data.pagesPerVisit	The average number of pages viewed per visit to the domain where the mention originated, as part of nested site data.	metric
data.percentFemaleVisitors	data.percentFemaleVisitors	The estimated percentage of female visitors to the domain where the mention originated, as part of nested site data.	metric
data.percentMaleVisitors	data.percentMaleVisitors	The estimated percentage of male visitors to the domain where the mention originated, as part of nested site data.	metric
data.sentiment.negative	data.sentiment.negative	The count of mentions identified with a negative sentiment.	metric
data.sentiment.neutral	data.sentiment.neutral	The count of mentions identified with a neutral sentiment.	metric
data.sentiment.positive	data.sentiment.positive	The count of mentions identified with a positive sentiment.	metric
data.twitterAtMentions	data.twitterAtMentions	The count of times an author or brand was mentioned (using ‘@’ handle) on Twitter, found within a nested data structure.	metric
data.twitterAvatar	data.twitterAvatar	The URL of the Twitter (X) author’s avatar.	dimension
data.twitterFollowers	data.twitterFollowers	The number of followers an author has on Twitter, from aggregated data.	metric
data.twitterFollowing	data.twitterFollowing	The number of accounts an author is following on Twitter, from aggregated data.	metric
data.twitterInfluence	data.twitterInfluence	A metric representing the Twitter (X) influence of the author.	metric
data.twitterOutreach	data.twitterOutreach	A measure of the author’s reach or audience size on Twitter.	metric
data.twitterReplyCount	data.twitterReplyCount	The total number of replies received by a Twitter post, found within a nested data structure.	metric
data.twitterRetweets	data.twitterRetweets	The total number of retweets received by a Twitter post, found within a nested data structure.	metric
data.twitterTweets	data.twitterTweets	The total number of posts (tweets) an author has made on Twitter (X).	metric
data.twitterVerified	data.twitterVerified	A boolean indicator if the Twitter author’s account is verified, from aggregated data.	dimension
date	date	The original publication date of the mention. Note: May be stripped for Twitter data due to API restrictions.	dimension
days	Day	Represents the days over which mentions were found, often used as a dimension for charting.	dimension
displayUrls	displayUrls	An array of shortened links that appear in the mention, typically for Twitter (X) specific content.	dimension
domain	domain	The domain name of the website from which the mention originated.	dimension
domains	Domain	A dimension used for aggregating mentions by the domain name of their origin.	dimension
engagement	engagement	A general metric for user interaction with content, encompassing likes, comments, and shares.	metric
engagementType	engagementType	Defines the type of social media engagement for the mention, such as ‘COMMENT’, ‘REPLY’, ‘RETWEET’, or ‘QUOTE’.	dimension
entityInfo	entityInfo	An array of details describing entities (AI-identified terms) found in the mention’s text, including entity ID, confidence, and URL.	dimension
expandedUrls	expandedUrls	An array of full, unshortened URLs found within the mention, typically for Twitter (X) specific content.	dimension
facebookAuthorId	facebookAuthorId	The unique identifier for the author on Facebook.	dimension
facebookRole	facebookRole	The role of the Facebook user who authored the post (‘owner’ or ‘audience’).	dimension
facebookSubtype	facebookSubtype	A more specific classification of the Facebook mention type (e.g., post, comment, share).	dimension
forumPosts	Forum Posts	The number of posts within a forum for mentions originating from a forum page type.	metric
fullname	fullname	The full name of the author who posted the mention.	dimension
gender	Gender	The gender (‘male’, ‘female’, ‘unknown’) of an author. This is a platform-specific metric, often originating from X (formerly Twitter).	dimension
guid	guid	A globally unique identifier for the mention.	metric
hour	hour	The hour of the day when the mention was published or captured.	dimension
hourOfDay	Hour of Day	The hour of the day when the mention was published, typically used as an aggregated dimension.	dimension
id	id	A unique identifier assigned to each mention by Brandwatch.	dimension
imageInfo	imageInfo	Information about any images included in the mention, such as URLs or metadata.	dimension
impact	impact	A Brandwatch metric (0-100) measuring the potential impact of an author, site, or mention, considering potential views, shares, or reposts.	metric
importanceAmplification	importanceAmplification	Deprecated field for impact amplification.	metric
importanceReach	importanceReach	Deprecated field for impact reach.	metric
impressions	Impressions	The estimated potential number of viewers a post could have reached.	metric
insightsHashtag	insightsHashtag	Twitter hashtag insights providing data on popular hashtags.	dimension
insightsMentioned	insightsMentioned	An array of user handles identified within the mention, specific to Twitter (X) and Instagram.	dimension
instagramCommentCount	instagramCommentCount	The number of comments an Instagram post has received.	metric
instagramFollowerCount	instagramFollowerCount	The number of followers an Instagram author has.	metric
instagramFollowingCount	instagramFollowingCount	The number of accounts an Instagram author is following.	metric
instagramInteractionsCount	instagramInteractionsCount	The total number of interactions (likes, comments, etc.) an Instagram post has received.	metric
instagramLikeCount	instagramLikeCount	The number of likes an Instagram post has received.	metric
instagramPostCount	instagramPostCount	The total number of posts an Instagram author has made.	metric
interest	interest	An array of interests mentioned in the X (formerly Twitter) bio of the individual author.	dimension
itemReview	itemReview	The item being reviewed in a review mention.	dimension
language	language	The primary language detected for the mention’s content.	dimension
languages	Language	A list of languages detected for the mention’s content.	dimension
lastAssignmentDate	lastAssignmentDate	The date when the mention was last assigned to a Brandwatch user for workflow purposes.	dimension
latitude	latitude	The latitude coordinate of a geo-tagged mention, primarily for Twitter (X) mentions.	metric
likes	likes	The total number of likes a mention has received, specifically noted for Twitter and Facebook posts.	metric
linkedinComments	linkedinComments	The number of comments a piece of content has received on LinkedIn.	metric
linkedinEngagement	linkedinEngagement	The total engagement (likes, comments, shares, video views) a piece of content has received on LinkedIn.	metric
linkedinImpressions	linkedinImpressions	The estimated number of times a piece of content has been viewed on LinkedIn.	metric
linkedinLikes	linkedinLikes	The number of likes a piece of content has received on LinkedIn.	metric
linkedinShares	linkedinShares	The number of times a piece of content has been shared on LinkedIn.	metric
linkedinSponsored	linkedinSponsored	A boolean indicator of whether a LinkedIn post is a sponsored advertisement.	dimension
linkedinVideoViews	linkedinVideoViews	The number of video views a piece of content has received on LinkedIn.	metric
locationName	locationName	The name of the location for geo-tagged Instagram mentions.	dimension
logoImages	logoImages		dimension
longitude	longitude	The longitude coordinate of a geo-tagged mention, primarily for Twitter (X) mentions.	metric
matchPositions	matchPositions	The start and end character positions within the mention’s text where query terms were matched.	dimension
mediaFilter	mediaFilter	A filter applied to the mention based on its media type, for example, to exclude or include specific media.	dimension
mediaType	mediaType	The type of media content (e.g., ‘article’, ‘tweet’, ‘video’) associated with the mention.	dimension
mediaUrls	mediaUrls	A list of URLs pointing to media content (e.g., images, videos) embedded in or linked from the mention.	dimension
mentions	mentions	Represents individual articles of content (e.g., social media posts, news articles) collected by Brandwatch.	metric
monthlyVisitors	monthlyVisitors	The estimated number of unique monthly visitors to the domain where the mention originated.	metric
months	Month	Represents the months over which mentions were found, often used as a dimension for charting.	dimension
mozRank	mozRank	A site credibility score from 0-10, provided by Moz, indicating a website’s authority.	metric
name	name	The name associated with a project, query, category, or author.	dimension
noteIds	noteIds	A list of identifiers for any notes attached to the mention within Brandwatch.	dimension
originalUrl	originalUrl	The URL of an original X (formerly Twitter) post. If the post is a repost or a reply, it will be the URL of the original post instead.	dimension
pageType	pageType	The type of page where the mention originated (e.g., ‘news’, ‘forum’, ‘blog’).	dimension
pageType.blog	pageType.blog	A boolean indicator for mentions originating from a blog page type.	metric
pageType.bluesky	pageType.bluesky	Indicates if the mention originated from the Bluesky social platform.	metric
pageType.facebook	pageType.facebook	A boolean indicator for mentions originating from a Facebook page type.	metric
pageType.forum	pageType.forum	Indicates if the mention originated from a forum page type.	metric
pageType.general	pageType.general	A boolean indicator for mentions originating from a general webpage type.	metric
pageType.image	pageType.image	A boolean indicator for mentions that are primarily image-based content.	metric
pageType.instagram	pageType.instagram	A boolean indicator for mentions originating from an Instagram page type.	metric
pageType.linkedin	pageType.linkedin	A boolean indicator for mentions originating from a LinkedIn page type.	metric
pageType.news	pageType.news	A boolean indicator for mentions originating from a news article page type.	metric
pageType.podcast	pageType.podcast	Indicates if the mention originated from a podcast.	metric
pageType.reddit	pageType.reddit	A boolean indicator for mentions originating from a Reddit page type.	metric
pageType.review	pageType.review	A boolean indicator for mentions originating from a review page type.	metric
pageType.threads	pageType.threads	Indicates if the mention originated from the Threads social media platform.	metric
pageType.tiktok	pageType.tiktok	Indicates if the mention originated from the TikTok social media platform.	metric
pageType.tumblr	pageType.tumblr	A boolean indicator for mentions originating from a Tumblr page type.	metric
pageType.twitter	pageType.twitter	A boolean indicator for mentions originating from a Twitter (X) page type.	metric
pageType.video	pageType.video	A boolean indicator for mentions that are primarily video-based content.	metric
pageTypeName	pageTypeName	The human-readable name corresponding to the pageType classification.	dimension
pagesPerVisit	pagesPerVisit	The average number of pages viewed per visit to the domain where the mention originated.	metric
parentBlogName	parentBlogName	The name of the parent page on Tumblr, used to track content reblogged from a specific Tumblr page.	dimension
parentCategories	Parent Category	The higher-level categories to which a specific category belongs, providing hierarchical context.	dimension
parentPostId	parentPostId	The unique ID of the parent post on Tumblr, used to track reblogs of a specific post.	dimension
percentFemaleVisitors	percentFemaleVisitors	The estimated percentage of female visitors to the domain where the mention originated.	metric
percentMaleVisitors	percentMaleVisitors	The estimated percentage of male visitors to the domain where the mention originated.	metric
professions	professions	An array of professions mentioned in the X (formerly Twitter) bio of the individual author.	dimension
pubType	pubType	The name of the publisher of the content source or the user-defined name of the custom content source.	dimension
publisherSubType	publisherSubType	A more specific subtype defined by the publisher, providing additional detail about the content type.	dimension
queries	Query	Represents the queries that mentions are stored in.	dimension
queries.0.id	queries.0.id	The unique identifier for the first query in a list of associated queries that captured the mention.	metric
queries.0.name	queries.0.name	The name of the first query in a list of associated queries that captured the mention.	dimension
queryGroups	Query Group	A collection of related queries used to organize and filter mentions for analysis.	dimension
queryId	queryId	The unique identifier for the Brandwatch query from which the mention originated.	metric
queryName	queryName	The name of the Brandwatch query from which the mention originated.	dimension
rating	rating	The star rating (1-5) provided for review mentions.	dimension
rawMetadata	rawMetadata	A free-form text string containing metadata, primarily for user-uploaded custom content.	dimension
reachEstimate	reachEstimate	The estimated potential reach of the mentions, often used as an aggregate value in charts.	metric
redditScore	redditScore	The score or upvote count for a mention originating from Reddit.	dimension
region	region	The geographical region from which the mention originated.	dimension
regionCode	regionCode	The geographical code for the region from which the mention originated.	dimension
replyTo	replyTo	The ID of the mention that this mention is a reply to. Note: May be stripped for Twitter data due to API restrictions.	dimension
resourceId	resourceId	A unique identifier assigned to a mention when it is indexed in the Brandwatch database, used for API reference.	dimension
resourceType	resourceType	A deprecated field that previously described the type of resource.	dimension
retweetOf	retweetOf	The URL of the original tweet that this post is a retweet of.	dimension
retweets	retweets	The total count of times a Twitter post has been retweeted.	metric
rootBlogName	rootBlogName	The name of the original or primary blog in a series of linked blog posts.	dimension
rootPostId	rootPostId	The unique identifier of the original or first post in a threaded conversation or content chain.	dimension
sentiment	Sentiment	The emotional tone detected for the mention, such as positive, negative, or neutral.	dimension
sentiment.negative	sentiment.negative	The count of mentions identified with a negative sentiment.	metric
sentiment.neutral	sentiment.neutral	The count of mentions identified with a neutral sentiment.	metric
sentiment.positive	sentiment.positive	The count of mentions identified with a positive sentiment.	metric
shares	shares	The total number of times a mention has been shared or reposted, specifically noted for Facebook.	metric
shortUrls	shortUrls	An array of shortened links that appear in the mention, typically for Twitter (X) specific content.	dimension
snippet	snippet	A short excerpt or snippet of the mention’s text that best matches the query.	dimension
socialShares	socialShares	The total number of shares across various social media platforms for the mention.	metric
starred	starred	Indicates if a mention has been marked as ‘starred’ within the Brandwatch workflow, often signifying importance.	dimension
state	state	The name of the state from which the mention originated.	dimension
stateCode	stateCode	The shortcode for the state from which the mention originated.	dimension
status	Status	Indicates the current status of a mention within the Brandwatch workflow (e.g., ‘open’, ‘pending’, ‘closed’).	dimension
subtype	subtype	The specific subtype of media included within a Facebook, Twitter (X), or Instagram mention.	dimension
threadAuthor	threadAuthor	The name of the author who initiated the original post in a conversational thread.	dimension
threadCreated	threadCreated	The date and time when the original post in a conversational thread was created.	dimension
threadEntryType	threadEntryType	The type of entry within a discussion thread (e.g., original post, reply).	dimension
threadId	threadId	The unique identifier of the thread, as provided by X (formerly Twitter) or Facebook.	metric
threadURL	threadURL	The URL of the original thread or conversation to which the mention belongs.	dimension
threadsReplies	threadsReplies	The total number of replies to a post on the Threads platform.	dimension
threadsReposts	threadsReposts	The total number of times a post on the Threads platform has been reposted.	dimension
threadsShares	threadsShares	The total number of times a post on the Threads platform has been shared.	dimension
tiktokComments	tiktokComments	The number of comments a TikTok video has received.	metric
tiktokLikes	tiktokLikes	The number of likes a TikTok video has received.	metric
tiktokShares	tiktokShares	The number of times a TikTok video has been shared.	metric
time	time	The specific time of day when the mention was published or captured.	dimension
title	title	The title of the content where the mention was found (e.g., news article title, blog post title).	dimension
topsites	topsites	Identifies the leading websites or domains where mentions are found, often based on metrics like volume or impact.	dimension
topsites ID	topsites ID	A unique identifier for a top site where mentions originated, used for reporting on top sites.	dimension
trackedLinkClicks	trackedLinkClicks	The number of clicks on tracked links embedded within the mention.	metric
trackedLinks	trackedLinks	A list of tracked links embedded within the mention.	dimension
tweets	tweets	The total number of posts (tweets) made by the author on Twitter.	metric
twitterAuthorId	twitterAuthorId	The unique identifier of the X (formerly Twitter) author.	dimension
twitterFollowers	Twitter Followers	The number of followers an author has on Twitter.	metric
twitterFollowing	twitterFollowing	The number of accounts an author is following on Twitter.	metric
twitterLikeCount	twitterLikeCount	The total number of likes received on a Twitter post.	dimension
twitterPostCount	twitterPostCount	The total number of posts made by the Twitter author.	metric
twitterReplyCount	twitterReplyCount	The total number of replies received by a Twitter post.	metric
twitterRetweets	twitterRetweets	The total number of times a Twitter post has been retweeted.	metric
twitterRole	twitterRole	The role of the Twitter user who authored the post, such as ‘owner’ or ‘audience’.	dimension
twitterVerified	twitterVerified	A boolean indicator if the Twitter author’s account is verified.	dimension
unifiedSourceName	unifiedSourceName	The standardized or unified name of the source platform for the mention.	dimension
updated	updated	The date and time when the mention was last updated in Brandwatch.	dimension
url	url	The canonical URL of the mention’s source.	dimension
volume	Mention Volume	The total number of mentions found for a given query or filter.	metric
weblogTitle	weblogTitle	The title of the weblog or blog where the mention was found.	dimension
website	website	The website or domain where the mention originated.	dimension
weeks	Week	Represents the weeks over which mentions were found, often used as a dimension for charting.	dimension
wordCount	wordCount	The number of words in the mention’s content.	dimension