Brandwatch: Most-used fields

The table below gives information about most-used fields that you can import from Brandwatch. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Account Type	accountType	Indicates the type of account (‘individual’ or ‘organisational’) for a social media author, primarily for Twitter (X) mentions.	dimension
Category	categories	User-defined labels used to group mentions, often with hierarchical subcategories.	dimension
Category ID	Category ID	The unique identifier for a user-defined category.	metric
Checked	checked	A boolean indicator that signifies whether a mention has been reviewed as part of the Brandwatch workflow.	dimension
End Date	End Date	The end date and time for the period during which mentions are retrieved.	dimension
Facebook Comments	facebookComments	The number of comments a piece of content has received on Facebook.	metric
Facebook Likes	facebookLikes	The number of likes a piece of content has received on Facebook.	metric
Facebook Shares	facebookShares	The number of times a piece of content has been shared on Facebook.	metric
Gender	gender	The gender of an author, categorized as ‘male’, ‘female’, or ‘unknown’. This is a platform-specific metric, often originating from social media platforms like X (formerly Twitter).	dimension
Impressions	impressions	The estimated number of times a mention or content has been viewed by users.	metric
Mention Volume	Mention Volume	The total number of mentions found for a specific query or time period.	metric
Priority	priority	The level of importance assigned to a mention, typically used in workflow management (e.g., ‘high’, ‘medium’, ‘low’).	dimension
Project ID	Project ID	The unique identifier for a Brandwatch project from which data is collected.	metric
Project Name	Project Name	The user-defined name of the Brandwatch project.	dimension
Query	Query	A keyword-based search utilizing Boolean operators to scan for matching results across select social networks and publicly accessible open websites.	dimension
Query Group	Query Group	A user-defined collection of Queries and Channels for the purpose of analyzing the aggregation of all the results returned by that set.	dimension
Query Group ID	Query Group ID	The unique identifier for the Brandwatch query group that contains the mentions.	metric
Query ID	Query ID	A unique identifier for a specific Brandwatch query.	metric
Sentiment	sentiment	The detected sentiment (e.g., positive, negative, neutral) expressed in the mention.	dimension
Start Date	Start Date	The start date and time for the period during which mentions are retrieved.	dimension
Status	status	The current state of a mention within a workflow, such as ‘open’, ‘pending’, or ‘closed’.	dimension
Tag	tags	Represents a custom label that users can apply to mentions for categorization or organization within Brandwatch.	dimension
Twitter Followers	twitterFollowers	The number of followers an author has on Twitter.	metric
accountType	accountType	The type of account (e.g., ‘individual’ or ‘organisational’) of the author of a social media mention. This field is specific to mentions from certain social platforms like X (formerly Twitter).	dimension
added	added	The date and time when the mention was added to the Brandwatch query.	dimension
assignment	assignment	Indicates if a mention has been assigned to a user or team for review or action within a workflow.	dimension
author	author	Information about the author who created the mention, typically including their ID, name, and other relevant profile details.	dimension
authorAccountType	authorAccountType	The type of account (‘individual’ or ‘organisational’) that a social media author has, primarily for X (formerly Twitter) mentions.	dimension
authorGender	authorGender	The gender (‘male’, ‘female’, ‘unknown’) of an author, often available for specific platforms like X (formerly Twitter).	dimension
authorInterest.{NUM}	authorInterest.{NUM}		dimension
authorName	authorName	The display name or username of the author who created the mention.	dimension
authorVerifiedType	authorVerifiedType	The category of verification held by the X (formerly Twitter) author, such as ‘blue’, ‘business’, or ‘government’.	dimension
avatarUrl	avatarUrl	The URL of the author’s profile picture or avatar.	dimension
blogName	blogName	The name of the blog where the mention was published.	dimension
blueskyAuthorId	blueskyAuthorId	The unique identifier for the author on the Bluesky social platform.	dimension
blueskyFollowers	blueskyFollowers	The number of followers an author has on Bluesky.	dimension
blueskyFollowing	blueskyFollowing	The number of users the Bluesky author is following, specific to mentions originating from Bluesky.	dimension
blueskyLikes	blueskyLikes	The number of likes a post has received on Bluesky.	dimension
blueskyPosts	blueskyPosts	The total number of posts made by the Bluesky author, specific to mentions originating from Bluesky.	dimension
blueskyQuotes	blueskyQuotes	The total number of times a Bluesky post has been quoted or reposted with commentary.	dimension
blueskyReplies	blueskyReplies	The total number of replies received by a Bluesky post.	dimension
blueskyReposts	blueskyReposts	The total number of times a Bluesky post has been reposted (reshared as is).	dimension
canApplyWorkflow	canApplyWorkflow	A boolean flag indicating whether a workflow can be applied to the mention or entity.	dimension
canEditMetadata	canEditMetadata	This field indicates permission to edit the metadata of a mention, such as sentiment, categories, or tags.	dimension
canEditWorkflow	canEditWorkflow	A boolean flag indicating if the workflow associated with a mention or entity can be edited.	dimension
categories	categories	A list of categories assigned to the mention for classification and organizational purposes.	dimension
categoryDetails	categoryDetails	Detailed information about the categories assigned to the mention, which help in organizing and analyzing content.	dimension
city	city	The city associated with the mention’s origin or the author’s location.	dimension
cityCode	cityCode	The standard geographical code for the city associated with the mention or author.	dimension
classifications	classifications	A collection of classifications applied to the mention, potentially including various thematic or categorical labels.	dimension
comments	comments	The total number of comments received on a piece of content.	metric
contentSource	contentSource	The programmatic identifier for the type of platform or origin from which the content was ingested.	dimension
contentSourceName	contentSourceName	A human-readable name for the source of the content (e.g., “Blogs”, “YouTube”, “Facebook”, “X”, “Review”, “News”).	dimension
continent	continent	The continent associated with the mention’s origin or the author’s location.	dimension
continentCode	continentCode	The standard geographical code for the continent associated with the mention or author.	dimension
copyright	copyright	Copyright information specifically for LexisNexis mentions.	dimension
country	country	The country associated with the mention’s origin or the author’s location.	dimension
countryCode	countryCode	The standard geographical code (e.g., ISO 3166-1 alpha-2) for the country associated with the mention or author.	dimension
countryName	countryName	The full name of the country associated with the mention’s origin or the author’s location.	dimension
custom	custom	Contains a list of custom-defined properties for mentions uploaded through the Data Upload API.	dimension
dailyVisitors	dailyVisitors	The number of unique users visiting the website of origin in a day. This metric is derived internally by Brandwatch’s data science team.	metric
date	date	The date when the content was published or detected.	dimension
displayUrls	displayUrls	A list of URLs that are displayed in the mention, potentially shortened or reformatted for presentation.	dimension
domain	domain	The domain name of the website where the content was published.	dimension
engagementType	engagementType	The type of engagement related to the mention, such as likes, shares, or comments.	dimension
entityInfo	entityInfo	Provides detailed information about entities (e.g., people, organizations, places) identified within the mention.	dimension
expandedUrls	expandedUrls	A list of the fully expanded, original URLs found within the mention before any shortening services were applied.	dimension
facebookAuthorId	facebookAuthorId	The unique identifier for the author on Facebook.	metric
facebookRole	facebookRole	The role of the Facebook user who authored the post (‘owner’ or ‘audience’).	dimension
facebookSubtype	facebookSubtype	The specific media type for Facebook mentions, equivalent to the Media Type shown in the Brandwatch Analytics platform UI.	dimension
fullname	fullname	The full name of the author who created the mention.	dimension
guid	guid	A globally unique identifier for the mention or a related resource.	metric
imageInfo	imageInfo	Detailed information about any images associated with the mention, such as URLs, dimensions, or other metadata.	dimension
impact	impact	A metric indicating the overall influence or significance of the content or author.	metric
insightsHashtag	insightsHashtag	Twitter hashtag insights providing data on popular hashtags.	dimension
insightsMentioned	insightsMentioned	An array of user handles identified within Twitter (X) and Instagram mentions.	dimension
instagramCommentCount	instagramCommentCount	The number of comments an Instagram post has received.	metric
instagramFollowerCount	instagramFollowerCount	The number of followers an Instagram author has.	metric
instagramFollowingCount	instagramFollowingCount	The number of accounts an Instagram author is following.	metric
instagramInteractionsCount	instagramInteractionsCount	The total number of interactions (likes, comments, etc.) an Instagram post has received.	metric
instagramLikeCount	instagramLikeCount	The number of likes an Instagram post has received.	metric
instagramPostCount	instagramPostCount	The total number of posts an Instagram author has made.	metric
interest	interest	An array of interests mentioned in the X (formerly Twitter) bio of the individual author.	dimension
itemReview	itemReview	The star review rating (1-5) for review mentions.	dimension
language	language	The detected language of the mention’s content.	dimension
lastAssignmentDate	lastAssignmentDate	The date and time when the mention was last assigned to a user or team.	dimension
latitude	latitude	The latitude of a geo-tagged Twitter (X) post.	metric
likes	likes	The number of likes a social media post has received.	metric
linkedinComments	linkedinComments	The number of comments a piece of content has received on LinkedIn.	metric
linkedinEngagement	linkedinEngagement	The total engagement (likes, comments, shares, video views) a piece of content has received on LinkedIn.	metric
linkedinImpressions	linkedinImpressions	The estimated number of times a piece of content has been viewed on LinkedIn.	metric
linkedinLikes	linkedinLikes	The number of likes a piece of content has received on LinkedIn.	metric
linkedinShares	linkedinShares	The number of times a piece of content has been shared on LinkedIn.	metric
linkedinSponsored	linkedinSponsored	A boolean indicator of whether a LinkedIn post is a sponsored advertisement.	dimension
linkedinVideoViews	linkedinVideoViews	The number of video views a piece of content has received on LinkedIn.	metric
locationName	locationName	The name of the location for geo-tagged Instagram mentions.	dimension
longitude	longitude	The longitude of a geo-tagged Twitter (X) post.	metric
matchPositions	matchPositions	An array of details about where words from the mention matched the query string, including the start position, length, and matching text.	dimension
mediaFilter	mediaFilter	The image filter that was used on an Instagram mention.	dimension
mediaType	mediaType	The type of media content associated with the mention (e.g., ‘text’, ‘image’, ‘video’).	dimension
mediaUrls	mediaUrls	A list of URLs pointing to any media (e.g., images, videos) embedded in or associated with the mention.	dimension
monthlyVisitors	monthlyVisitors	The estimated number of unique visitors a website receives per month.	metric
originalUrl	originalUrl	The URL of an original X (formerly Twitter) post. If the post is a repost or a reply, it will be the URL of the original post instead.	dimension
pageType	pageType	The specific type of page or content source, such as ‘news’ or ‘forum’.	dimension
pageTypeName	pageTypeName	The human-readable name corresponding to the pageType classification.	dimension
parentBlogName	parentBlogName	The name of the parent page on Tumblr, used to track content reblogged from a specific Tumblr page.	dimension
parentPostId	parentPostId	The unique ID of the parent post on Tumblr, used to track reblogs of a specific post.	dimension
professions	professions	An array of professions mentioned in the X (formerly Twitter) bio of the individual author.	dimension
pubType	pubType	The name of the publisher of the content source or the user-defined name of the custom content source.	dimension
publisherSubType	publisherSubType	A more specific subtype defined by the publisher, providing additional detail about the content type.	dimension
queryId	queryId	A unique identifier for a specific Brandwatch query.	metric
queryName	queryName	The name of the Brandwatch query that retrieved the content.	dimension
rating	rating	The star rating (1-5) provided for review mentions.	dimension
rawMetadata	rawMetadata	A free-form text string containing custom metadata, available only in user-uploaded custom content sources.	dimension
reachEstimate	reachEstimate	The estimated potential reach of the mentions, often used as an aggregate value in charts.	metric
redditScore	redditScore	The score of a Reddit post, reflecting its popularity or upvote count.	dimension
region	region	The geographical region associated with the mention’s origin or the author’s location.	dimension
regionCode	regionCode	The standard geographical code for the region associated with the mention or author.	dimension
replyTo	replyTo	Information about the mention to which the current mention is a reply, if applicable.	dimension
resourceId	resourceId	A unique identifier for the specific mention or resource within the Brandwatch system.	dimension
retweetOf	retweetOf	The URL of the original tweet that this post is a retweet of.	dimension
rootBlogName	rootBlogName	The name of the original or primary blog in a series of linked blog posts.	dimension
rootPostId	rootPostId	The unique identifier of the original or first post in a threaded conversation or content chain.	dimension
sentiment.negative	sentiment.negative	The count or percentage of mentions classified with a negative emotional tone.	metric
sentiment.neutral	sentiment.neutral	The count or percentage of mentions classified with a neutral emotional tone.	metric
sentiment.positive	sentiment.positive	The count or percentage of mentions classified with a positive emotional tone.	metric
shares	shares	The total number of times a piece of content has been shared across social media platforms.	metric
shortUrls	shortUrls	A list of shortened URLs found within the mention’s content.	dimension
snippet	snippet	A brief excerpt or summary of the mention’s content.	dimension
socialShares	socialShares	The total number of times content has been shared on social media, encompassing various platforms.	metric
starred	starred	A boolean indicator that signifies whether a mention has been marked as ‘starred’ by a user, typically for highlighting important items.	dimension
subtype	subtype	A publisher-defined subtype, providing additional detail about the content type. For example, ‘IMAGE’ for Instagram.	dimension
tags	tags	A list of tags applied to the mention, providing keywords for quick identification and filtering.	dimension
threadAuthor	threadAuthor	The name of the author who initiated the original post in a conversational thread.	dimension
threadCreated	threadCreated	The date and time when the original post in a conversational thread was created.	dimension
threadEntryType	threadEntryType	The type of entry within a discussion thread (e.g., original post, reply).	dimension
threadId	threadId	The unique identifier of the thread, as provided by X (formerly Twitter) or Facebook.	metric
threadURL	threadURL	The URL linking to the original conversation thread or discussion where the mention appeared.	dimension
threadsReplies	threadsReplies	The total number of replies within the thread of a social media post, specific to platforms like X (formerly Twitter) or Bluesky.	dimension
threadsReposts	threadsReposts	The total number of times a social media post has been reposted or reshared within its thread, specific to platforms like X (formerly Twitter) or Bluesky.	dimension
threadsShares	threadsShares	The total number of shares or reposts for the original mention in a thread, indicating its overall reach.	dimension
tiktokComments	tiktokComments	The number of comments a TikTok video has received.	metric
tiktokLikes	tiktokLikes	The number of likes a TikTok video has received.	metric
tiktokShares	tiktokShares	The number of times a TikTok video has been shared.	metric
title	title	The title of the article, post, or web page from which the mention originated.	dimension
topsites	topsites	Refers to aggregated data about top websites from which mentions originate, often used for performance analysis.	dimension
topsites ID	topsites ID	A unique identifier for a top site where mentions originate, used in aggregated reports.	dimension
twitterAuthorId	twitterAuthorId	The unique identifier of the X (formerly Twitter) author.	dimension
twitterFollowers	twitterFollowers	The number of followers an author has on X (formerly Twitter).	metric
twitterFollowing	twitterFollowing	The number of accounts an author is following on Twitter.	metric
twitterLikeCount	twitterLikeCount	The total number of likes received on a Twitter post.	dimension
twitterPostCount	twitterPostCount	The total number of posts made by the Twitter author.	metric
twitterReplyCount	twitterReplyCount	The total number of replies received by a Twitter post.	metric
twitterRetweets	twitterRetweets	The total number of times a Twitter post has been retweeted.	metric
twitterRole	twitterRole	The role of the Twitter user who authored the post, such as ‘owner’ or ‘audience’.	dimension
twitterVerified	twitterVerified	A boolean indicator if the Twitter author’s account is verified.	dimension
unifiedSourceName	unifiedSourceName	The human-readable label describing the type of data source where the mention was found (e.g., ‘Blogs’, ‘YouTube’, ‘Facebook’).	dimension
updated	updated	The date and time when the mention was last modified in Brandwatch.	dimension
url	url	The primary URL where the content was published.	dimension
volume	volume	The total number of mentions, often used as an aggregate metric in charts and reports.	metric
weblogTitle	weblogTitle	The title or identifier of the weblog or forum where the mention was published.	dimension