Brandwatch: Most-used fields

The table below gives information about most-used fields that you can import from Brandwatch. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Account Type	accountType	Indicates the type of account (‘individual’ or ‘organisational’) for a social media author, primarily for Twitter (X) mentions.	dimension
Blog Comments	blogComments	The number of comments a blog post has received.	metric
Category	categories	User-defined labels used to group mentions, often with hierarchical subcategories.	dimension
Category ID	Category ID	The unique identifier for a specific category.	metric
Checked	checked	Indicates if a mention has been marked as reviewed or checked within the Brandwatch workflow.	dimension
End Date	End Date	The end date and time for the period during which mentions are retrieved.	dimension
Facebook Comments	facebookComments	The number of comments a piece of content has received on Facebook.	metric
Facebook Likes	facebookLikes	The number of likes a piece of content has received on Facebook.	metric
Facebook Shares	facebookShares	The number of times a piece of content has been shared on Facebook.	metric
Forum Posts	forumPosts	The number of posts within a forum for mentions originating from a forum page type.	metric
Forum Views	forumViews	The number of views a forum thread or post has received.	metric
Gender	gender	The gender (‘male’, ‘female’, ‘unknown’) of an author. This is a platform-specific metric, often originating from X (formerly Twitter).	dimension
Impressions	impressions	The number of times content has been displayed to users, available as a metric in aggregated reports.	metric
Influence	influence	A score representing the author’s influence, often from an external data provider like Kred.	metric
Mention Volume	volume	The total number of mentions found for a given query or filter.	metric
Outreach	outreach	A score representing the author’s ability to spread content, often from an external data provider like Kred.	metric
Priority	priority	The priority level assigned to a mention, often used for workflow management. Possible values include ‘high’, ‘medium’, or ‘low’.	dimension
Project ID	Project ID	The unique identifier for a Brandwatch project from which data is collected.	metric
Project Name	Project Name	The user-defined name of the Brandwatch project.	dimension
Query Group ID	Query Group ID	The unique identifier for the Brandwatch query group that contains the mentions.	metric
Query ID	Query ID	A unique identifier for a specific Brandwatch query.	metric
Reach	reach	The estimated number of unique individuals who could have been exposed to the mention, calculated by Brandwatch.	metric
Sentiment	sentiment	The emotional tone of a mention (e.g., positive, negative, neutral), as determined by Brandwatch’s sentiment analysis.	dimension
Start Date	Start Date	The start date and time for the period during which mentions are retrieved.	dimension
Status	status	The current status of a mention within the Brandwatch workflow, such as ‘open’, ‘pending’, or ‘closed’.	dimension
Tag	tags	Represents a custom label that users can apply to mentions for categorization or organization within Brandwatch.	dimension
Topic	Topic	Represents a thematic category or subject identified within the content.	dimension
Twitter Followers	twitterFollowers	The number of followers an author has on Twitter.	metric
added	added	The date and time when the mention was first added to the Brandwatch query.	dimension
author	author	The nickname, username, or full name of the person who posted the mention.	dimension
authorAccountType	authorAccountType	The type of account associated with the author, such as ‘individual’ or ‘organisational’.	dimension
authorCity	authorCity	The city identified for the author of the mention.	dimension
authorCityCode	authorCityCode	The geographical code for the city identified for the author of the mention.	dimension
authorContinent	authorContinent	The continent identified for the author of the mention.	dimension
authorContinentCode	authorContinentCode	The geographical code for the continent identified for the author of the mention.	dimension
authorCountry	authorCountry	The country associated with the author of the content.	dimension
authorCountryCode	authorCountryCode	The geographical code for the country associated with the author of the content.	dimension
authorCounty	authorCounty	The county identified for the author of the mention.	dimension
authorCountyCode	authorCountyCode	The geographical code for the county identified for the author of the mention.	dimension
authorGender	authorGender	The gender of the author (‘male’, ‘female’, or ‘unknown’).	dimension
authorLocation	authorLocation	The general geographical location identified for the author of the mention.	dimension
authorName	authorName	The name of the author or creator of the content.	dimension
authorState	authorState	The state or region identified for the author of the mention.	dimension
authorStateCode	authorStateCode	The shortcode for the state or region identified for the author of the mention.	dimension
authorVerifiedType	authorVerifiedType	The category of verification held by the X (formerly Twitter) author, such as ‘blue’, ‘business’, or ‘government’.	dimension
authors	Authors	Represents the distinct authors who posted mentions.	metric
avatarUrl	avatarUrl	The URL of the author’s profile picture or avatar.	dimension
averageDurationOfVisit	averageDurationOfVisit	The average length of time visitors spend on a website or page.	metric
averageVisits	averageVisits	The average number of visits to a specific website or page.	metric
backlinks	backlinks	The total number of incoming links to a website or page.	metric
blogName	blogName	The name of the blog where the mention was published, if applicable, or the name of the Tumblr page.	dimension
blueskyAuthorId	blueskyAuthorId	The unique identifier of the author on the Bluesky platform.	dimension
blueskyFollowers	blueskyFollowers	The number of followers an author has on Bluesky.	metric
blueskyFollowing	blueskyFollowing	The number of users the Bluesky author is following, specific to mentions originating from Bluesky.	metric
blueskyLikes	blueskyLikes	The number of likes a post has received on Bluesky.	metric
blueskyPosts	blueskyPosts	The total number of posts made by the Bluesky author, specific to mentions originating from Bluesky.	metric
blueskyQuotes	blueskyQuotes	The total number of times a Bluesky post has been quoted or reposted with commentary.	metric
blueskyReplies	blueskyReplies	The total number of replies received by a Bluesky post.	metric
blueskyReposts	blueskyReposts	The total number of times a Bluesky post has been reposted (reshared as is).	metric
canApplyWorkflow	canApplyWorkflow	Indicates if workflow actions, such as assignment or status updates, can be applied to the mention or data item.	dimension
canEditMetadata	canEditMetadata	Indicates if the metadata associated with a mention or data item can be edited.	dimension
canEditWorkflow	canEditWorkflow	Indicates whether the current user or client has the permission to edit or modify existing workflow definitions or statuses.	dimension
categories	Category	User-defined labels used to group mentions, often with hierarchical subcategories.	dimension
categoryDetails	categoryDetails	An array of details for each category applied to the mention, including ID, name, parent ID, and parent name.	dimension
cities	City	A dimension used to aggregate mentions by the city of origin.	dimension
city	city	The name of the city from which the mention originated.	dimension
cityCode	cityCode	The shortcode for the city from which the mention originated.	dimension
classifications	classifications	An array of details for each classification applied to the mention, including classifier ID, label ID, name, training ID, and confidence score.	dimension
comments	comments	The number of comments received on the mention.	metric
contentSource	contentSource	The programmatic identifier for the type of platform or origin from which the content was ingested.	dimension
contentSourceName	contentSourceName	A human-readable name for the source of the content (e.g., “Blogs”, “YouTube”, “Facebook”, “X”, “Review”, “News”).	dimension
continent	continent	The name of the continent from which the mention originated.	dimension
continentCode	continentCode	The shortcode for the continent from which the mention originated.	dimension
copyright	copyright	Copyright information associated with a mention, typically for Lexis Nexis mentions.	dimension
counties	County	A list of counties associated with the mention’s origin or author.	dimension
countries	Country	A dimension used to aggregate mentions by the country of origin.	dimension
country	country	The name of the country from which the mention originated.	dimension
countryCode	countryCode	The shortcode for the country from which the mention originated.	dimension
countryName	countryName	The name of the country where the data originated.	dimension
county	county	The name of the county from which the mention originated.	dimension
countyCode	countyCode	The geographical code for the county from which the mention originated.	dimension
custom	custom	Custom properties or fields associated with mentions uploaded via the Data Upload API.	dimension
dailyVisitors	dailyVisitors	The number of unique users visiting a website in a day, a metric derived internally by Brandwatch.	metric
data.authorAccountType	data.authorAccountType	The type of account (‘individual’ or ‘organisational’) for a social media author, primarily for X (Twitter) mentions.	dimension
data.authorCityCode	data.authorCityCode	The shortcode for the city associated with the author, found within a nested data structure.	dimension
data.authorCityName	data.authorCityName	The name of the city associated with the author, found within a nested data structure.	dimension
data.authorContinentCode	data.authorContinentCode	The geographical code for the continent of the author.	dimension
data.authorContinentName	data.authorContinentName	The name of the continent of the author.	dimension
data.authorCountryCode	data.authorCountryCode	The shortcode for the country associated with the author, found within a nested data structure.	dimension
data.authorCountryName	data.authorCountryName	The name of the country associated with the author, found within a nested data structure.	dimension
data.authorCountyCode	data.authorCountyCode	The geographical code for the county of the author.	dimension
data.authorCountyName	data.authorCountyName	The name of the county of the author.	dimension
data.authorGender	data.authorGender	The gender (‘male’, ‘female’, ‘unknown’) of an author, primarily for X (Twitter) mentions.	dimension
data.authorName	data.authorName	The name of the author.	dimension
data.authorReach	data.authorReach	The estimated reach of the author, indicating their potential audience size.	metric
data.authorStateCode	data.authorStateCode	The shortcode for the state or region associated with the author, found within a nested data structure.	dimension
data.authorStateName	data.authorStateName	The name of the state or region associated with the author, found within a nested data structure.	dimension
data.averageDurationOfVisit	data.averageDurationOfVisit	The average length of time visitors spend on a website or page.	metric
data.averageVisits	data.averageVisits	The average number of visits to a specific website or page.	metric
data.backlinks	data.backlinks	The total number of incoming links to a website or page.	metric
data.countryCode	data.countryCode	The geographical code for the country where the data originated.	dimension
data.countryName	data.countryName	The name of the country where the data originated.	dimension
data.domain	data.domain	The domain name of the website where the content was published.	dimension
data.facebookAuthorId	data.facebookAuthorId	The unique identifier of the author on Facebook.	metric
data.facebookComments	data.facebookComments	The number of comments a piece of content has received on Facebook, from aggregated data.	metric
data.facebookLikes	data.facebookLikes	The number of likes a piece of content has received on Facebook, from aggregated data.	metric
data.impact	data.impact	A metric indicating the overall influence or significance of the content or author.	metric
data.impactAmplification	data.impactAmplification	Deprecated field for impact amplification.	metric
data.impactReach	data.impactReach	Deprecated field for impact reach.	metric
data.monthlyVisitors	data.monthlyVisitors	The estimated number of unique visitors a website receives per month.	metric
data.mozRank	data.mozRank	A measure of website credibility and authority, provided by Moz, found within a nested data structure.	metric
data.pagesPerVisit	data.pagesPerVisit	The average number of pages viewed during a single visit to a website.	metric
data.percentFemaleVisitors	data.percentFemaleVisitors	The percentage of female visitors to a website or engaging with content.	metric
data.percentMaleVisitors	data.percentMaleVisitors	The percentage of male visitors to a website or engaging with content.	metric
data.sentiment.negative	data.sentiment.negative	The count of mentions identified with a negative sentiment.	metric
data.sentiment.neutral	data.sentiment.neutral	The count of mentions identified with a neutral sentiment.	metric
data.sentiment.positive	data.sentiment.positive	The count of mentions identified with a positive sentiment.	metric
data.twitterAtMentions	data.twitterAtMentions	The count of times an author or brand was mentioned (using ‘@’ handle) on Twitter, found within a nested data structure.	metric
data.twitterAvatar	data.twitterAvatar	The URL of the Twitter (X) author’s avatar.	dimension
data.twitterFollowers	data.twitterFollowers	The number of followers an author has on Twitter, from aggregated data.	metric
data.twitterFollowing	data.twitterFollowing	The number of accounts an author is following on Twitter, from aggregated data.	metric
data.twitterInfluence	data.twitterInfluence	A metric representing the Twitter (X) influence of the author.	metric
data.twitterOutreach	data.twitterOutreach	Metrics related to the author’s potential reach or influence on Twitter (X).	metric
data.twitterReplyCount	data.twitterReplyCount	The total number of replies received by a Twitter post, found within a nested data structure.	metric
data.twitterRetweets	data.twitterRetweets	The total number of retweets received by a Twitter post, found within a nested data structure.	metric
data.twitterTweets	data.twitterTweets	The total number of posts (tweets) an author has made on Twitter (X).	metric
data.twitterVerified	data.twitterVerified	A boolean indicator if the Twitter author’s account is verified, from aggregated data.	dimension
date	date	The date when the content was published or detected.	dimension
day	day	The specific day on which a mention was posted or an event occurred, used for time-based aggregation and filtering.	dimension
days	Day	Represents the days over which mentions were found, often used as a dimension for charting.	dimension
displayUrls	displayUrls	A list of URLs displayed in the mention, possibly shortened or formatted for display, primarily for X (formerly Twitter) mentions.	dimension
domain	domain	The domain name of the website where the content was published.	dimension
domains	Domain	A dimension used for aggregating mentions by the domain name of their origin.	dimension
engagement	engagement	A general metric for user interaction with content, encompassing likes, comments, and shares.	metric
engagementType	engagementType	The type of engagement associated with the mention, such as comment, reply, retweet, or quote.	dimension
entityInfo	entityInfo	An array of details describing entities (AI terms) found in the mention text, including entity ID, confidence score, and WikiData URL.	dimension
expandedUrls	expandedUrls	A list of expanded or original URLs present in the mention, after any shortening services have been resolved, primarily for X (formerly Twitter) mentions.	dimension
facebookAuthorId	facebookAuthorId	The unique identifier for the author on Facebook.	dimension
facebookRole	facebookRole	The role of the Facebook user who authored the post (‘owner’ or ‘audience’).	dimension
facebookSubtype	facebookSubtype	The specific media type for Facebook mentions, equivalent to the Media Type shown in the Brandwatch Analytics platform UI.	dimension
forumPosts	Forum Posts	The number of posts within a forum for mentions originating from a forum page type.	metric
fullname	fullname	The full name of the author who posted the mention.	dimension
guid	guid	A content source-specific unique identifier for the mention.	metric
hour	hour	The hour of the day when a mention was posted or an event occurred, used for time-based aggregation.	dimension
hourOfDay	Hour of Day	The hour of the day when a mention was posted, used as a dimension for analysis.	dimension
id	id	A unique identifier given to each mention by Brandwatch.	dimension
imageInfo	imageInfo	An array of details regarding images found within the mention, such as URL, MD5 hash, dimensions, dominant color, and identified logos, objects, actions, or scenes.	dimension
impact	impact	A metric indicating the overall influence or significance of the content or author.	metric
importanceAmplification	importanceAmplification	Deprecated field for impact amplification.	metric
importanceReach	importanceReach	Deprecated field for impact reach.	metric
insightsHashtag	insightsHashtag	Twitter hashtag insights providing data on popular hashtags.	dimension
insightsMentioned	insightsMentioned	An array of user handles identified within the mention, specific to platforms like X (formerly Twitter) and Instagram.	dimension
instagramCommentCount	instagramCommentCount	The number of comments an Instagram post has received.	metric
instagramFollowerCount	instagramFollowerCount	The number of followers an Instagram author has.	metric
instagramFollowingCount	instagramFollowingCount	The number of accounts an Instagram author is following.	metric
instagramInteractionsCount	instagramInteractionsCount	The total number of interactions (likes, comments, etc.) an Instagram post has received.	metric
instagramLikeCount	instagramLikeCount	The number of likes an Instagram post has received.	metric
instagramPostCount	instagramPostCount	The total number of posts an Instagram author has made.	metric
interest	interest	An array of interests mentioned in the X (formerly Twitter) bio of the individual author.	dimension
itemReview	itemReview	The item being reviewed in a review mention.	dimension
language	language	The shortcode for the primary language in which the mention was written.	dimension
languages	Language	A list of languages associated with the mention or its content.	dimension
lastAssignmentDate	lastAssignmentDate	The date when the mention was last assigned to a Brandwatch user for workflow purposes.	dimension
latitude	latitude	The latitude coordinate of a geo-tagged mention, primarily for X (formerly Twitter) mentions.	metric
likes	likes	The number of likes received on the mention.	metric
linkedinComments	linkedinComments	The number of comments a piece of content has received on LinkedIn.	metric
linkedinEngagement	linkedinEngagement	The total engagement (likes, comments, shares, video views) a piece of content has received on LinkedIn.	metric
linkedinImpressions	linkedinImpressions	The estimated number of times a piece of content has been viewed on LinkedIn.	metric
linkedinLikes	linkedinLikes	The number of likes a piece of content has received on LinkedIn.	metric
linkedinShares	linkedinShares	The number of times a piece of content has been shared on LinkedIn.	metric
linkedinSponsored	linkedinSponsored	A boolean indicator of whether a LinkedIn post is a sponsored advertisement.	dimension
linkedinVideoViews	linkedinVideoViews	The number of video views a piece of content has received on LinkedIn.	metric
locationName	locationName	The name of the location for geo-tagged Instagram mentions.	dimension
logoImages	logoImages	An array containing information or URLs related to logos identified within a mention or associated content.	dimension
longitude	longitude	The longitude coordinate of a geo-tagged mention, primarily for X (formerly Twitter) mentions.	metric
matchPositions	matchPositions	An array of details about words from the mention that matched the query string, including start position, length, and matching text.	dimension
mediaFilter	mediaFilter	The image filter that was used on an Instagram mention.	dimension
mediaType	mediaType	The general type of media where the mention originated (e.g., social, news, blog). This field can also refer to the Media Type in the UI.	dimension
mediaUrls	mediaUrls	A list of URLs associated with any media (e.g., photo, video) attached to the mention.	dimension
mentions	mentions	Represents individual articles of content (e.g., social media posts, news articles) collected by Brandwatch.	metric
monthlyVisitors	monthlyVisitors	The estimated number of unique visitors a website receives per month.	metric
months	Month	Represents the months over which mentions were found, often used as a dimension for charting.	dimension
mozRank	mozRank	A site credibility score from 0-10, provided by Moz, indicating a website’s authority.	metric
name	name	The name associated with a project, query, category, or author.	dimension
noteIds	noteIds	A list of identifiers for any notes attached to the mention within Brandwatch.	dimension
originalUrl	originalUrl	The URL of an original X (formerly Twitter) post. If the post is a repost or a reply, it will be the URL of the original post instead.	dimension
pageType	pageType	The specific type of page or content source, such as ‘news’ or ‘forum’.	dimension
pageType.blog	pageType.blog	A boolean indicator for mentions originating from a blog page type.	metric
pageType.bluesky	pageType.bluesky	Indicates if the content originated from the Bluesky social media platform.	metric
pageType.facebook	pageType.facebook	A boolean indicator for mentions originating from a Facebook page type.	metric
pageType.forum	pageType.forum	Indicates if the mention originated from a forum page type.	metric
pageType.general	pageType.general	A boolean indicator for mentions originating from a general webpage type.	metric
pageType.image	pageType.image	A boolean indicator for mentions that are primarily image-based content.	metric
pageType.instagram	pageType.instagram	A boolean indicator for mentions originating from an Instagram page type.	metric
pageType.linkedin	pageType.linkedin	A boolean indicator for mentions originating from a LinkedIn page type.	metric
pageType.news	pageType.news	A boolean indicator for mentions originating from a news article page type.	metric
pageType.podcast	pageType.podcast	Indicates if the content is a podcast or originated from a podcast platform.	metric
pageType.reddit	pageType.reddit	A boolean indicator for mentions originating from a Reddit page type.	metric
pageType.review	pageType.review	A boolean indicator for mentions originating from a review page type.	metric
pageType.threads	pageType.threads	Indicates if the content originated from the Threads social media platform.	metric
pageType.tiktok	pageType.tiktok	Indicates if the content originated from the TikTok social media platform.	metric
pageType.tumblr	pageType.tumblr	A boolean indicator for mentions originating from a Tumblr page type.	metric
pageType.twitter	pageType.twitter	A boolean indicator for mentions originating from a Twitter (X) page type.	metric
pageType.video	pageType.video	A boolean indicator for mentions that are primarily video-based content.	metric
pageType.{NUM}	pageType.{NUM}	A specific identifier for a page type or source of the mention, indicating its origin platform. These numerical page types represent distinct content sources within Brandwatch.	metric
pageTypeName	pageTypeName	The human-readable name corresponding to the pageType classification.	dimension
pagesPerVisit	pagesPerVisit	The average number of pages viewed during a single visit to a website.	metric
parentBlogName	parentBlogName	The name of the parent page on Tumblr, used to track content reblogged from a specific Tumblr page.	dimension
parentCategories	Parent Category	The higher-level categories to which a specific category belongs, providing hierarchical context.	dimension
parentPostId	parentPostId	The unique ID of the parent post on Tumblr, used to track reblogs of a specific post.	metric
percentFemaleVisitors	percentFemaleVisitors	The percentage of female visitors to a website or engaging with content.	metric
percentMaleVisitors	percentMaleVisitors	The percentage of male visitors to a website or engaging with content.	metric
professions	professions	An array of professions mentioned in the X (formerly Twitter) bio of the individual author.	dimension
pubType	pubType	The name of the publisher of the content source or the user-defined name of the custom content source.	dimension
publisherSubType	publisherSubType	A more specific subtype defined by the publisher, providing additional detail about the content type.	dimension
queries	Query	Represents the queries that mentions are stored in.	dimension
queries.{NUM}.id	queries.{NUM}.id	The unique identifier for a Brandwatch query associated with the data item.	metric
queries.{NUM}.name	queries.{NUM}.name	The name of a Brandwatch query associated with the data item.	dimension
queries.{NUM}.volume	queries.{NUM}.volume	The total volume or count of mentions associated with a specific Brandwatch query.	metric
queryGroups	Query Group	A collection of related queries used to organize and filter mentions for analysis.	dimension
queryId	queryId	A unique identifier for a specific Brandwatch query.	metric
queryName	queryName	The name of the Brandwatch query that retrieved the content.	dimension
rating	rating	The star rating (1-5) provided for review mentions.	metric
rawMetadata	rawMetadata	A free-form text string containing metadata, primarily for user-uploaded custom content.	dimension
reachEstimate	reachEstimate	The estimated potential reach of the mentions, often used as an aggregate value in charts.	metric
redditScore	redditScore	The score of a Reddit post, reflecting its popularity or upvote count.	metric
region	region	The name of the region from which the mention originated.	dimension
regionCode	regionCode	The shortcode for the region from which the mention originated.	dimension
replyTo	replyTo	The URL of the original post that this mention is a reply to, specific to certain social platforms like X (formerly Twitter).	dimension
resourceId	resourceId	The unique identifier assigned to a mention when it is indexed in Brandwatch’s database.	dimension
resourceType	resourceType	A deprecated field that previously described the type of resource.	dimension
retweetOf	retweetOf	The URL of the original tweet that this post is a retweet of.	dimension
retweets	retweets	The total count of times a Twitter post has been retweeted.	metric
rootBlogName	rootBlogName	The name of the original or primary blog in a series of linked blog posts.	dimension
rootPostId	rootPostId	The unique identifier of the original or first post in a threaded conversation or content chain.	metric
sentiment.negative	sentiment.negative	The count of mentions identified with a negative sentiment.	metric
sentiment.neutral	sentiment.neutral	The count of mentions identified with a neutral sentiment.	metric
sentiment.positive	sentiment.positive	The count of mentions identified with a positive sentiment.	metric
shares	shares	The number of times the mention has been shared.	metric
shortUrls	shortUrls	A list of shortened URLs present in the mention, primarily for X (formerly Twitter) mentions.	dimension
snippet	snippet	A brief excerpt or summary of the mention’s content that best matches the query.	dimension
socialShares	socialShares	The total number of shares a mention has received across social media platforms.	metric
starred	starred	Indicates if a mention has been marked as ‘starred’ within the Brandwatch workflow, often signifying importance.	dimension
state	state	The name of the state or province from which the mention originated.	dimension
stateCode	stateCode	The shortcode for the state or province from which the mention originated.	dimension
subtype	subtype	The specific media type of the mention, indicating the type of media included within a Facebook, X (formerly Twitter), or Instagram mention.	dimension
threadAuthor	threadAuthor	The name of the author who initiated the original post in a conversational thread.	dimension
threadCreated	threadCreated	The date and time when the original post in a conversational thread was created.	dimension
threadEntryType	threadEntryType	The type of entry within a discussion thread (e.g., original post, reply).	dimension
threadId	threadId	The unique identifier of the thread, as provided by X (formerly Twitter) or Facebook.	metric
threadURL	threadURL	The URL of the full conversation thread in which the mention appears.	dimension
threadsReplies	threadsReplies	The total number of replies to a post on the Threads platform.	metric
threadsReposts	threadsReposts	The total number of times a post on the Threads platform has been reposted.	metric
threadsShares	threadsShares	The total number of times a post on the Threads platform has been shared.	metric
tiktokComments	tiktokComments	The number of comments a TikTok video has received.	metric
tiktokLikes	tiktokLikes	The number of likes a TikTok video has received.	metric
tiktokShares	tiktokShares	The number of times a TikTok video has been shared.	metric
time	time	The specific time when a mention was posted or an event occurred, often including hour, minute, and second.	dimension
title	title	The title of the mention, as determined by Brandwatch.	dimension
topsites	topsites	Identifies the leading websites or domains where mentions are found, often based on metrics like volume or impact.	dimension
topsites ID	topsites ID	A unique identifier for a top website, often used in ‘top sites’ reports for aggregation.	dimension
trackedLinkClicks	trackedLinkClicks	The number of clicks on tracked links included in the mention.	metric
trackedLinks	trackedLinks	A list of tracked links embedded within the mention’s content.	dimension
tweets	tweets	The total number of posts (tweets) made by the author on Twitter.	metric
twitterAuthorId	twitterAuthorId	The unique identifier of the X (formerly Twitter) author.	dimension
twitterFollowers	Twitter Followers	The number of followers an author has on Twitter.	metric
twitterFollowing	twitterFollowing	The number of accounts an author is following on Twitter.	metric
twitterLikeCount	twitterLikeCount	The total number of likes received on a Twitter post.	dimension
twitterPostCount	twitterPostCount	The total number of posts made by the Twitter author.	metric
twitterReplyCount	twitterReplyCount	The total number of replies received by a Twitter post.	metric
twitterRetweets	twitterRetweets	The total number of times a Twitter post has been retweeted.	metric
twitterRole	twitterRole	The role of the Twitter user who authored the post, such as ‘owner’ or ‘audience’.	dimension
twitterVerified	twitterVerified	A boolean indicator if the Twitter author’s account is verified.	dimension
unifiedSourceName	unifiedSourceName	The standardized or unified name of the source platform for the mention.	dimension
updated	updated	The date and time when the mention was last modified in Brandwatch.	dimension
url	url	The primary URL where the content was published.	dimension
volume	Mention Volume	The total number of mentions found for a given query or filter.	metric
weblogTitle	weblogTitle	The title of the weblog or blog where the mention was found.	dimension
website	website	The domain name of the website where the mention was published.	dimension
weeks	Week	Represents the weeks over which mentions were found, often used as a dimension for charting.	dimension
wordCount	wordCount	The total number of words in the mention’s content.	dimension