Convert

The table below gives information about all the data fields that you can import from Convert.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field API name	Data Type	Description	Use in Adverity
conversion_rate	float	Conversion rate	metric
conversion_rate_change	float	The difference in percentage between conversion rate of this variation and the one of baseline	metric
conversion_rate_interval	float	The estimated conversion rate interval represented by the value that needs to be added/substracted from the conversion rate in order to obtain the interval	metric
conversions	long	Number of recorded conversions for the variation	metric
experience_description	string	The description given by the user for the experience. It could be for instance a memo on what the experience is willing to achieve	dimension
experience_end_date	string	Experience end date	dimension
experience_end_time	string	The timestamp of the moment when the experience was stopped (it's 0 if it wasn't stopped yet)	dimension
experience_name	string	Experience's name	dimension
experience_start_date	string	Experience start date	dimension
experience_start_time	string	The timestamp of the moment when the experience was first started (it's 0 if it wasn't started yet)	dimension
experience_status	string	The status of the experience	dimension
experience_type	string	The type of the experience	dimension
goal_description	string	Goal description	dimension
goal_id	string	The ID of the goal; it should be ommited when creating a new goal	dimension
goal_name	string	A name given to the goal to identify it easily	dimension
goal_type	string	The goal type. For DOM_intraction type the name dom_interaction would be filled with both event and selector of DOM element to trigger goal	dimension
is_baseline	string	Flag that indicates whether this audience behaves as a segment or not. When it behaves like a segment visitor will be placed into this segment the first time the rules are matched and will stay there for the rest of the browsing	dimension
project_account_id	string	The unique ID of the account under which this project is created. Account ID is also part of the tracking snippet	dimension
project_created_at	string	Date in Y-m-d format of project creation.	dimension
project_description	string	Project's description	dimension
project_name	string	Name of the project.	dimension
project_status	string	The project's status: active or inactive or suspended.	dimension
project_websites	string	The list of websites included in this project.	dimension
revenue_data_confidence	float	Revenue data confidence	metric
revenue_per_visitor_change	float	Revenue per visitor change	metric
revenue_per_visitor_estimation_interval	float	Value that needs to be added/substracted from the revenue_per_visitor in order to get the margins of the error interval	metric
revenue_per_visitors	float	Revenue per visitors	metric
statistically_significant	float	Statistically significant	metric
total_revenue_variation	float	Total revenue variation	metric
variation_id	string	Variation id	dimension
variation_name	string	Variation name	dimension
variation_status	string	Variation status	dimension
variations	string	The array containing report data for each variation of the experiment	dimension
variations_confidence	float	Variations confidence	metric
visitors	long	Number of recorded visitors for the variation	metric