Convert
The table below gives information about all the data fields that you can import from Convert.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
|
conversion_rate |
Conversion rate |
metric |
|
|
|
conversion_rate_change |
The difference in percentage between conversion rate of this variation and the one of baseline |
metric |
|
|
|
conversion_rate_interval |
The estimated conversion rate interval represented by the value that needs to be added/substracted from the conversion rate in order to obtain the interval |
metric |
|
|
|
conversions |
Number of recorded conversions for the variation |
metric |
|
|
|
experience_description |
The description given by the user for the experience. It could be for instance a memo on what the experience is willing to achieve |
dimension |
|
|
|
experience_end_date |
Experience end date |
dimension |
|
|
|
experience_end_time |
The timestamp of the moment when the experience was stopped (it's 0 if it wasn't stopped yet) |
dimension |
|
|
|
experience_name |
Experience's name |
dimension |
|
|
|
experience_start_date |
Experience start date |
dimension |
|
|
|
experience_start_time |
The timestamp of the moment when the experience was first started (it's 0 if it wasn't started yet) |
dimension |
|
|
|
experience_status |
The status of the experience |
dimension |
|
|
|
experience_type |
The type of the experience |
dimension |
|
|
|
goal_description |
Goal description |
dimension |
|
|
|
goal_id |
The ID of the goal; it should be ommited when creating a new goal |
dimension |
|
|
|
goal_name |
A name given to the goal to identify it easily |
dimension |
|
|
|
goal_type |
The goal type. For DOM_intraction type the name dom_interaction would be filled with both event and selector of DOM element to trigger goal |
dimension |
|
|
|
is_baseline |
Flag that indicates whether this audience behaves as a segment or not. When it behaves like a segment visitor will be placed into this segment the first time the rules are matched and will stay there for the rest of the browsing |
dimension |
|
|
|
project_account_id |
The unique ID of the account under which this project is created. Account ID is also part of the tracking snippet |
dimension |
|
|
|
project_created_at |
Date in Y-m-d format of project creation. |
dimension |
|
|
|
project_description |
Project's description |
dimension |
|
|
|
project_name |
Name of the project. |
dimension |
|
|
|
project_status |
The project's status: active or inactive or suspended. |
dimension |
|
|
|
project_websites |
The list of websites included in this project. |
dimension |
|
|
|
revenue_data_confidence |
Revenue data confidence |
metric |
|
|
|
revenue_per_visitor_change |
Revenue per visitor change |
metric |
|
|
|
revenue_per_visitor_estimation_interval |
Value that needs to be added/substracted from the revenue_per_visitor in order to get the margins of the error interval |
metric |
|
|
|
revenue_per_visitors |
Revenue per visitors |
metric |
|
|
|
statistically_significant |
Statistically significant |
metric |
|
|
|
total_revenue_variation |
Total revenue variation |
metric |
|
|
|
variation_id |
Variation id |
dimension |
|
|
|
variation_name |
Variation name |
dimension |
|
|
|
variation_status |
Variation status |
dimension |
|
|
|
variations |
The array containing report data for each variation of the experiment |
dimension |
|
|
|
variations_confidence |
Variations confidence |
metric |
|
|
|
visitors |
Number of recorded visitors for the variation |
metric |
|