Convert: Most-used fields

The table below gives information about most-used fields that you can import from Convert. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_id	account_id	Identifier for a user’s Convert account. Used to access account-specific resources like projects.	dimension
account_name	account_name	The human-readable name associated with a Convert account.	dimension
conversion_rate	conversion_rate	The conversion rate represents the percentage of unique visitors who complete a defined goal (conversion) within an experience. This metric is crucial for evaluating the effectiveness of different variations in an A/B test.	metric
conversions	conversions	The number of times a defined goal or action was completed by visitors within an experience. This metric is crucial for evaluating the success of experiment variations.	metric
device	device	The type of device (e.g., desktop, mobile, tablet) on which an experience was viewed or interacted with. This can be used for segmentation in reports.	dimension
end_date	end_date	The end date for the data collection period of an aggregated report. It corresponds to the end_time parameter in API requests.	dimension
experience_end_date	experience_end_date	The date and time when an experience (experiment) concluded. This marks the end of data collection for that particular test.	dimension
experience_id	experience_id	Unique identifier for an A/B testing experience or experiment. Used to retrieve details or performance data for that specific experience.	dimension
experience_name	experience_name	The name or title of a specific experience, representing an A/B test or experiment conducted on the platform.	dimension
experience_start_date	experience_start_date	The date and time when an experience (experiment) began. This marks the commencement of data collection for the test.	dimension
experience_status	experience_status	The current state of an experience, such as ‘draft’, ‘running’, ‘paused’, or ‘completed’.	dimension
experience_type	experience_type	The type of the experience, for example, ‘a/b’ for an A/B test.	dimension
goal_description	goal_description	A detailed explanation or summary of a specific conversion goal, outlining what action it tracks and its purpose within an experiment.	dimension
goal_id	goal_id	A unique identifier for a specific conversion goal defined within a project.	dimension
goal_name	goal_name	The name of a conversion goal, representing a key action or event that visitors can complete.	dimension
goal_type	goal_type	The classification of a conversion goal, such as ‘advanced’.	dimension
project_account_id	project_account_id	The unique identifier of the account to which a project belongs. Accounts are the top-level containers for all Convert data.	dimension
project_id	project_id	Unique identifier for a Convert project, which groups related experiences and goals. Used to access project-specific resources.	dimension
project_name	project_name	The name of the project, which serves as a container for related experiences, goals, and other A/B testing assets.	dimension
start_date	start_date	The start date for the data collection period of an aggregated report. It corresponds to the start_time parameter in API requests.	dimension
statistically_significant	statistically_significant	Indicates whether the observed difference in performance between experiment variations is statistically significant, meaning it is unlikely to have occurred by chance.	dimension
variation_id	variation_id	A unique identifier for a specific variation within an experience. Variations are different versions of content or features being tested.	dimension
variation_name	variation_name	The name of a specific variation, representing a distinct version of content or functionality being tested in an experience.	dimension
visitors	visitors	The total number of unique visitors exposed to an experience or variation within an experiment.	metric