Criteo Marketing Solutions
The table below gives information about all the data fields that you can import from Criteo Marketing Solutions.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
Ad |
Ad |
Ad name |
dimension |
|
|
AdId |
AdId |
Ad ID |
metric |
|
|
Adset |
Adset |
Adset name |
dimension |
|
|
AdsetId |
AdsetId |
Adset ID |
metric |
|
|
Advertiser |
Advertiser |
Advertiser name |
dimension |
|
|
Advertiser Value |
Advertiser Value |
The revenue generated by each product, considering margin (if provided in your product catalog). Can be fetched as AdvertiserValue or AdvertiserAllValue. |
metric |
|
|
AdvertiserCost |
AdvertiserCost |
Total money spent on Criteo advertising. |
metric |
|
|
AdvertiserId |
AdvertiserId |
Advertiser ID |
metric |
|
|
AppInstalls |
AppInstalls |
The number of installations of your app. |
metric |
|
|
Audience |
Audience |
Potential users who could be served an ad. |
metric |
|
|
Average cart |
Average cart |
Average revenue generated by a conversion or sale. These fields begin with 'AverageCart', e.g. AverageCartPc30d. |
metric |
|
|
BounceRate |
BounceRate |
The proportion of website visitors leaving after only viewing one page. |
metric |
|
|
Campaign |
Campaign |
Campaign name |
dimension |
|
|
CampaignId |
CampaignId |
Campaign ID |
metric |
|
|
Category |
Category |
Category name |
dimension |
|
|
CategoryId |
CategoryId |
Category ID |
dimension |
|
|
Channel |
Channel |
Channel name |
dimension |
|
|
ChannelId |
ChannelId |
Channel ID |
metric |
|
|
ClickThroughRate |
ClickThroughRate |
Percentage of users served an ad who clicked. |
metric |
|
|
Clicks |
Clicks |
The number of clicks driven by your ads. |
metric |
|
|
Conversion rate |
Conversion rate |
Percentage of conversions or sales compared to the clicks that occurred. These fields begin with 'ConversionRate', e.g. ConversionRatePc30d. |
metric |
|
|
Cost of Sale |
Cost of Sale |
Advertising cost per conversion or sale. These fields begin with 'ECos', e.g. ECosClientAttribution. |
metric |
|
|
Cost per order |
Cost per order |
The price you pay for each order. Calculated as total cost divided by the total number of orders. These fields begin with 'CostPerOrder', e.g. CostPerOrderPc30d. |
metric |
|
|
CostOfAdvertiserValue |
CostOfAdvertiserValue |
The ratio between the advertiser value generated by sales and the cost of the campaign(s), given as a percentage. |
metric |
|
|
CostPerInstall |
CostPerInstall |
The ad cost per app install. |
metric |
|
|
CostPerVisit |
CostPerVisit |
The amount of money spent per visit to your website or app. |
metric |
|
|
Coupon |
Coupon |
Coupon name |
dimension |
|
|
CouponId |
CouponId |
Coupon ID |
metric |
|
|
Cpc |
Cpc |
Cost per click. |
metric |
|
|
Currency |
Currency |
Currency name |
dimension |
|
|
Day |
Day |
Day |
dimension |
|
|
Device |
Device |
Device type |
dimension |
|
|
Displays |
Displays |
The number of ad impressions served on publishers via Criteo. |
metric |
|
|
ECpm |
ECpm |
Cost per 1000 Impressions |
metric |
|
|
ExposedUsers |
ExposedUsers |
The number of users who have been served an ad. |
metric |
|
|
Hour |
Hour |
Hour |
dimension |
|
|
InstallRate |
InstallRate |
The percentage of completed app installs compared to the number of clicks. |
metric |
|
|
MarketingObjective |
MarketingObjective |
Marketing objective name |
dimension |
|
|
MarketingObjectiveId |
MarketingObjectiveId |
Marketing objective ID |
dimension |
|
|
Month |
Month |
Month |
dimension |
|
|
NonViewableDisplays |
NonViewableDisplays |
The number of ads that have not been viewed. A display that doesn't meet the viewed displays' criteria is considered unviewed. |
metric |
|
|
OmniChannel ROAS |
OmniChannel ROAS |
The ratio between revenue generated online and offline, and the cost. These fields begin with 'OmnichannelRoas', e.g. OmnichannelRoasPc30d. |
metric |
|
|
OmniChannelRevenue |
OmniChannelRevenue |
The revenue generated by online and offline sales. These fields begin with 'OmnichannelRevenue', e.g. OmnichannelRevenuePc30d. |
metric |
|
|
OmniChannelSales |
OmniChannelSales |
The number of online and offline transactions or conversions resulting from Criteo ads. These fields begin with 'OmnichannelSales', e.g. OmnichannelSalesClientAttribution. |
metric |
|
|
Os |
Os |
Operating System |
dimension |
|
|
OverallCompetitionWin |
OverallCompetitionWin |
The number of displays divided by the total number of display opportunities. |
metric |
|
|
PostInstallConversionRate |
PostInstallConversionRate |
Percentage of post-install sales compared to the clicks that occurred. |
metric |
|
|
PostInstallCostOfSale |
PostInstallCostOfSale |
The cost of sale for app install campaigns. |
metric |
|
|
PostInstallCostPerOrder |
PostInstallCostPerOrder |
The cost per order for sales after an app install. |
metric |
|
|
PostInstallOrderValue |
PostInstallOrderValue |
The amount of money generated by sales after an app install. |
metric |
|
|
PostInstallRoas |
PostInstallRoas |
The return on ad spend for sales after an app install. |
metric |
|
|
PostInstallSales |
PostInstallSales |
The number of your completed events after an app install. |
metric |
|
|
PotentialDisplays |
PotentialDisplays |
The number of display opportunities, or the number of bid requests received. |
metric |
|
|
QualifiedVisits |
QualifiedVisits |
The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click. |
metric |
|
|
ROAS (Return on Ad Spend) |
ROAS (Return on Ad Spend) |
The ratio between revenue generated and the cost. These fields begin with 'Roas', e.g. RoasClientAttribution. |
metric |
|
|
Reach |
Reach |
Share of potential users who have been served an ad. |
metric |
|
|
Revenue |
Revenue |
The amount of money generated by online sales. These fields begin with 'RevenueGenerated', e.g. RevenueGeneratedPc30d. |
metric |
|
|
Sales |
Sales |
The number of transactions or conversions resulting from Criteo ads. These fields begin with 'Sales', e.g. SalesAllPc30d. |
metric |
|
|
Store ROAS |
Store ROAS |
The ratio between the revenue generated offline and the cost. These fields begin with 'RoasOffline'. |
metric |
|
|
Store Sales |
Store Sales |
The number of completed in-store transactions or purchases. These fields begin with 'SalesOffline'. |
metric |
|
|
Store revenue |
Store revenue |
The amount of revenue generated by in-store sales. These fields begin with 'RevenueGeneratedOffline'. |
metric |
|
|
UntrackableDisplays |
UntrackableDisplays |
The number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner). |
metric |
|
|
ViewableDisplays |
ViewableDisplays |
The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second. |
metric |
|
|
Visits |
Visits |
The number of users on the target website or app for which at least one event occurred within the hour following a click. |
metric |
|
|
Week |
Week |
Week |
dimension |
|
|
Year |
Year |
Year |
dimension |
|