Criteo Marketing
The table below gives information about all the data fields that you can import from Criteo Marketing.
Field UI name 
Field API name 
Data Type 
Description 
Use in Adverity 
Docs 


Adv. Value 

The total value generated by the campaign. It is equal to the sum of revenues generated by each product multiplied by their corresponding Value coefficient as defined in the advertiser's feed. 
metric 


Advertiser ID 
string 
Description of field, with markdown 
Dimension 


Advertiser Name 
string 
Name of the Advertiser 
Dimension 


All Sales 

The total amount of sales generated both postclick and postview nondeduplicated 
metric 


Audience 

Number of distinct cookies to which Criteo had the opportunity to make a display 
metric 


Avg. Cart 

Average revenue generated by a campaign’s sales. This number is calculated by dividing the total revenue by the total sales 
metric 


COS 
decimal 
The ratio between the total cost of the campaign and the sales amount that the campaign generated. COS provides a good indication of your campaign’s ROI 
metric 


COS PV 

The ratio between the total cost of the campaign and the postview sales amount that the campaign generated. This number provides a good indication of your campaign’s ROI. 
metric 


COV 

Description of field, with markdown 
metric 


CPC 

The price you pay each time a user clicks your Criteo ad. Depending on your campaign’s business model, you can change the CPC on the Campaigns tab for each campaign 
metric 


CPO 

Cost per order is the amount of money (cost) spent to generate postclick sales 
metric 


CPO PC+PV 

Cost per order postclick + postview is the amount of money (cost) spent to generate postclick and postview sales 
metric 


CTR 

The number of times your Criteo ads are clicked, divided by the number of times your ad is displayed (impressions). Each campaign has its own CTR 
metric 


CVR 

Number of sales generated by users who clicked on your campaign’s ad, divided by the campaign’s number of clicks 
metric 


CVR PV 

Conversion rate postview is the number of postview sales generated by users who viewed on your campaign’s ad, divided by the campaign’s number of impressions 
metric 


Campaign ID 

Unique identifier of the campaign. Can be retrieved from Criteo Management Center. 
Dimension 


Campaign Name 

Name of the campaign 
Dimension 


Click 

Number of times that your Criteo ads have been clicked 
metric 


Comp. Win 

Percentage of impressions/ad placements won, out of all impressions/ad placements that were bid on. For example, Criteo bid on 10 ad placements and won 2, so the Overall Competition Win is 20%. Higher CPC bids result in increased competition win. 
metric 


Cost 

Total cost of your campaigns 
metric 


Currency 

Description of field, with markdown 
dimension 


Exposed Users 

Number of distinct cookies that have seen at least one Criteo display 
metric 


FACTS.NAMES.SalesPcPV 

The total amount of sales generated both postclick and postview 
metric 


Impressions 

Number of times your Criteo ad is displayed to a user on publishers’ websites 
metric 


ROAS 

Corresponds to the ratio between the sales amount the campaign generated and the total cost of the campaign (ROAS = 1/COS) 
metric 


Reach 

Share of the audience exposed to at least one Criteo display ad (percentage) 
metric 


Revenue 

Total revenue of your campaigns generated 
metric 


Revenue ND 

Total revenue of your campaigns generated nondeduplicated 
metric 


Revenue PC+PV 

Postclick + postview revenue is the total revenue of your campaigns generated from postclick and postview sales. This number is computed based on the prices provided by your conversion trackers 
metric 


Revenue PV 

Total revenue of your campaigns generated from postview sales 
metric 


Sales 

The total amount of sales generated both postclick and postview 
metric 


Sales ND 

Sales that are nondeduplicated 
metric 


Sales PV 

All sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Postview sales do not include sales from users who clicked an ad, which are counted as sales 
metric 


Sales PV ND 

All nondeduplicated postview sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Postview sales do not include sales from users who clicked an ad, which are counted as sales 
metric 


Same Device Sales 

The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad 
metric 
