Criteo Marketing

The table below gives information about all the data fields that you can import from Criteo Marketing.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name

Field API name

Data Type

Description

Use in Adverity

Docs

Adv. Value

The total value generated by the campaign. It is equal to the sum of revenues generated by each product multiplied by their corresponding Value coefficient as defined in the advertiser's feed.

metric

Advertiser ID

string

Description of field, with markdown

Dimension

Advertiser Name

string

Name of the Advertiser

Dimension

All Sales

The total amount of sales generated both post-click and post-view non-deduplicated

metric

Audience

Number of distinct cookies to which Criteo had the opportunity to make a display

metric

Avg. Cart

Average revenue generated by a campaign’s sales. This number is calculated by dividing the total revenue by the total sales

metric

COS

decimal

The ratio between the total cost of the campaign and the sales amount that the campaign generated. COS provides a good indication of your campaign’s ROI

metric

COS PV

The ratio between the total cost of the campaign and the post-view sales amount that the campaign generated. This number provides a good indication of your campaign’s ROI.

metric

COV

Description of field, with markdown

metric

CPC

The price you pay each time a user clicks your Criteo ad. Depending on your campaign’s business model, you can change the CPC on the Campaigns tab for each campaign

metric

CPO

Cost per order is the amount of money (cost) spent to generate post-click sales

metric

CPO PC+PV

Cost per order post-click + post-view is the amount of money (cost) spent to generate post-click and post-view sales

metric

CTR

The number of times your Criteo ads are clicked, divided by the number of times your ad is displayed (impressions). Each campaign has its own CTR

metric

CVR

Number of sales generated by users who clicked on your campaign’s ad, divided by the campaign’s number of clicks

metric

CVR PV

Conversion rate post-view is the number of post-view sales generated by users who viewed on your campaign’s ad, divided by the campaign’s number of impressions

metric

Campaign ID

Unique identifier of the campaign. Can be retrieved from Criteo Management Center.

Dimension

Campaign Name

Name of the campaign

Dimension

Click

Number of times that your Criteo ads have been clicked

metric

Comp. Win

Percentage of impressions/ad placements won, out of all impressions/ad placements that were bid on. For example, Criteo bid on 10 ad placements and won 2, so the Overall Competition Win is 20%. Higher CPC bids result in increased competition win.

metric

Cost

Total cost of your campaigns

metric

Currency

Description of field, with markdown

dimension

Exposed Users

Number of distinct cookies that have seen at least one Criteo display

metric

FACTS.NAMES.SalesPcPV

The total amount of sales generated both post-click and post-view

metric

Impressions

Number of times your Criteo ad is displayed to a user on publishers’ websites

metric

ROAS

Corresponds to the ratio between the sales amount the campaign generated and the total cost of the campaign (ROAS = 1/COS)

metric

Reach

Share of the audience exposed to at least one Criteo display ad (percentage)

metric

Revenue

Total revenue of your campaigns generated

metric

Revenue ND

Total revenue of your campaigns generated non-deduplicated

metric

Revenue PC+PV

Post-click + post-view revenue is the total revenue of your campaigns generated from post-click and post-view sales. This number is computed based on the prices provided by your conversion trackers

metric

Revenue PV

Total revenue of your campaigns generated from post-view sales

metric

Sales

The total amount of sales generated both post-click and post-view

metric

Sales ND

Sales that are non-deduplicated

metric

Sales PV

All sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales

metric

Sales PV ND

All non-deduplicated post-view sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales

metric

Same Device Sales

The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad

metric