Criteo Marketing
The table below gives information about all the data fields that you can import from Criteo Marketing.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
|
Adv. Value |
|
The total value generated by the campaign. It is equal to the sum of revenues generated by each product multiplied by their corresponding Value coefficient as defined in the advertiser's feed. |
metric |
|
|
|
Advertiser ID |
string |
Description of field, with markdown |
Dimension |
|
|
|
Advertiser Name |
string |
Name of the Advertiser |
Dimension |
|
|
|
All Sales |
|
The total amount of sales generated both post-click and post-view non-deduplicated |
metric |
|
|
|
Audience |
|
Number of distinct cookies to which Criteo had the opportunity to make a display |
metric |
|
|
|
Avg. Cart |
|
Average revenue generated by a campaign’s sales. This number is calculated by dividing the total revenue by the total sales |
metric |
|
|
|
COS |
decimal |
The ratio between the total cost of the campaign and the sales amount that the campaign generated. COS provides a good indication of your campaign’s ROI |
metric |
|
|
|
COS PV |
|
The ratio between the total cost of the campaign and the post-view sales amount that the campaign generated. This number provides a good indication of your campaign’s ROI. |
metric |
|
|
|
COV |
|
Description of field, with markdown |
metric |
|
|
|
CPC |
|
The price you pay each time a user clicks your Criteo ad. Depending on your campaign’s business model, you can change the CPC on the Campaigns tab for each campaign |
metric |
|
|
|
CPO |
|
Cost per order is the amount of money (cost) spent to generate post-click sales |
metric |
|
|
|
CPO PC+PV |
|
Cost per order post-click + post-view is the amount of money (cost) spent to generate post-click and post-view sales |
metric |
|
|
|
CTR |
|
The number of times your Criteo ads are clicked, divided by the number of times your ad is displayed (impressions). Each campaign has its own CTR |
metric |
|
|
|
CVR |
|
Number of sales generated by users who clicked on your campaign’s ad, divided by the campaign’s number of clicks |
metric |
|
|
|
CVR PV |
|
Conversion rate post-view is the number of post-view sales generated by users who viewed on your campaign’s ad, divided by the campaign’s number of impressions |
metric |
|
|
|
Campaign ID |
|
Unique identifier of the campaign. Can be retrieved from Criteo Management Center. |
Dimension |
|
|
|
Campaign Name |
|
Name of the campaign |
Dimension |
|
|
|
Click |
|
Number of times that your Criteo ads have been clicked |
metric |
|
|
|
Comp. Win |
|
Percentage of impressions/ad placements won, out of all impressions/ad placements that were bid on. For example, Criteo bid on 10 ad placements and won 2, so the Overall Competition Win is 20%. Higher CPC bids result in increased competition win. |
metric |
|
|
|
Cost |
|
Total cost of your campaigns |
metric |
|
|
|
Currency |
|
Description of field, with markdown |
dimension |
|
|
|
Exposed Users |
|
Number of distinct cookies that have seen at least one Criteo display |
metric |
|
|
|
FACTS.NAMES.SalesPcPV |
|
The total amount of sales generated both post-click and post-view |
metric |
|
|
|
Impressions |
|
Number of times your Criteo ad is displayed to a user on publishers’ websites |
metric |
|
|
|
ROAS |
|
Corresponds to the ratio between the sales amount the campaign generated and the total cost of the campaign (ROAS = 1/COS) |
metric |
|
|
|
Reach |
|
Share of the audience exposed to at least one Criteo display ad (percentage) |
metric |
|
|
|
Revenue |
|
Total revenue of your campaigns generated |
metric |
|
|
|
Revenue ND |
|
Total revenue of your campaigns generated non-deduplicated |
metric |
|
|
|
Revenue PC+PV |
|
Post-click + post-view revenue is the total revenue of your campaigns generated from post-click and post-view sales. This number is computed based on the prices provided by your conversion trackers |
metric |
|
|
|
Revenue PV |
|
Total revenue of your campaigns generated from post-view sales |
metric |
|
|
|
Sales |
|
The total amount of sales generated both post-click and post-view |
metric |
|
|
|
Sales ND |
|
Sales that are non-deduplicated |
metric |
|
|
|
Sales PV |
|
All sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales |
metric |
|
|
|
Sales PV ND |
|
All non-deduplicated post-view sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales |
metric |
|
|
|
Same Device Sales |
|
The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad |
metric |
|