Criteo Marketing Solutions: Most-used fields#
The table below gives information about most-used fields that you can import from Criteo Marketing Solutions. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Account Name |
Account Name |
The name of the advertising account. |
dimension |
Ad |
Ad |
The name or identifier of the individual ad creative. |
dimension |
Ad Set Name |
Ad Set Name |
The user-friendly name of the ad set. |
dimension |
AdId |
AdId |
The unique identifier for the individual ad creative. |
metric |
Adset |
Adset |
The name of the ad set. |
dimension |
Adset.datasetId |
Adset.datasetId |
The unique identifier for the dataset associated with the specified advertiser ID for this ad set. |
metric |
Adset.endDate |
Adset.endDate |
The end date for the ad set’s activity. |
dimension |
Adset.frequencyCapping.frequency |
Adset.frequencyCapping.frequency |
The time period used to calculate the maximum impression limit for an ad set’s frequency capping, such as ‘hourly’, ‘daily’, or ‘lifetime’. |
metric |
Adset.frequencyCapping.maximumImpressions |
Adset.frequencyCapping.maximumImpressions |
The maximum number of impressions allowed for an ad set within the defined frequency capping period. |
metric |
Adset.geoLocation.countries |
Adset.geoLocation.countries |
This field defines the geographical countries targeted by the ad set. |
metric |
Adset.mediaType |
Adset.mediaType |
The type of media the ad set is configured to deliver, such as ‘Display’ or ‘Video’. |
metric |
Adset.objective |
Adset.objective |
The marketing objective configured for a specific ad set. |
metric |
Adset.startDate |
Adset.startDate |
The start date for the ad set’s activity. |
dimension |
Adset.type |
Adset.type |
Identifies the entity type of the Ad Set object within the Criteo Marketing Solutions API. It specifies whether the object is an Ad Set for reading data (e.g., ‘ReadAdSet’) or for creation/update (e.g., ‘AdSet’), aligning with the API’s resource structuring. |
dimension |
AdsetId |
AdsetId |
The unique identifier for the ad set. |
metric |
Advertiser |
Advertiser |
The name of the advertiser. |
dimension |
AdvertiserAllValue |
AdvertiserAllValue |
The total revenue generated by each product, considering margin, including cross-device sales. |
metric |
AdvertiserCost |
AdvertiserCost |
The total cost spent by the advertiser on Criteo advertising campaigns. |
metric |
AdvertiserId |
AdvertiserId |
The unique identifier for the advertiser. |
metric |
AdvertiserValue |
AdvertiserValue |
The total revenue generated by each product, considering margin (if provided in your product catalog). |
metric |
AppInstalls |
AppInstalls |
The total number of successful installations of the advertised mobile application. |
metric |
Audience |
Audience |
This field represents a collection of users targeted by advertising campaigns, built from audience segments which group users based on Criteo data, lookalike models, or advertiser’s own data. These audiences are linked to ad sets to define target demographics. |
metric |
AverageCartAllClientAttribution |
AverageCartAllClientAttribution |
The average revenue generated per conversion or sale, including cross-device sales, attributed using client-defined attribution rules. |
metric |
AverageCartAllPc1d |
AverageCartAllPc1d |
The average revenue generated per conversion or sale, including cross-device sales, with a 1-day post-click lookback window. |
metric |
AverageCartAllPc30d |
AverageCartAllPc30d |
The average revenue generated per conversion or sale, including cross-device sales, with a 30-day post-click lookback window. |
metric |
AverageCartAllPc30dPv24h |
AverageCartAllPc30dPv24h |
The average revenue generated per conversion or sale, including cross-device sales, considering a 30-day post-click or a 24-hour post-view lookback window. |
metric |
AverageCartAllPc7d |
AverageCartAllPc7d |
The average revenue generated per conversion or sale, including cross-device sales, with a 7-day post-click lookback window. |
metric |
AverageCartAllPv24h |
AverageCartAllPv24h |
The average revenue generated per conversion or sale, including cross-device sales, with a 24-hour post-view lookback window. |
metric |
AverageCartClientAttribution |
AverageCartClientAttribution |
The average revenue generated per conversion or sale, attributed using client-defined attribution rules. |
metric |
AverageCartPc1d |
AverageCartPc1d |
The average revenue generated per conversion or sale, with a 1-day post-click lookback window. |
metric |
AverageCartPc30d |
AverageCartPc30d |
The average revenue generated per conversion or sale, with a 30-day post-click lookback window. |
metric |
AverageCartPc30dPv24h |
AverageCartPc30dPv24h |
The average revenue generated per conversion or sale, considering a 30-day post-click or a 24-hour post-view lookback window. |
metric |
AverageCartPc7d |
AverageCartPc7d |
The average revenue generated per conversion or sale, with a 7-day post-click lookback window. |
metric |
AverageCartPv24h |
AverageCartPv24h |
The average revenue generated per conversion or sale, with a 24-hour post-view lookback window. |
metric |
BounceRate |
BounceRate |
The percentage of website visitors who navigate away from the site after viewing only one page. |
metric |
Campaign |
Campaign |
The name of the marketing campaign. |
dimension |
Campaign Name |
Campaign Name |
The user-friendly name of the marketing campaign. |
dimension |
Campaign.spendLimit.spendLimitAmount |
Campaign.spendLimit.spendLimitAmount |
This field indicates the maximum amount of currency allocated for spending on a campaign over its duration. |
metric |
CampaignId |
CampaignId |
The unique identifier for the marketing campaign. |
metric |
Category |
Category |
The product category associated with the advertised items or the page where the ad was displayed. |
dimension |
CategoryId |
CategoryId |
The unique identifier for the product category. |
metric |
Channel |
Channel |
The advertising channel through which the campaign or ad was delivered. |
dimension |
ChannelId |
ChannelId |
The unique identifier for the advertising channel. |
metric |
ClickThroughRate |
ClickThroughRate |
The percentage of ad impressions that resulted in a click. |
metric |
Clicks |
Clicks |
The total number of times an ad creative was clicked by users. |
metric |
ConversionRateAllClientAttribution |
ConversionRateAllClientAttribution |
The percentage of conversions or sales compared to clicks, including cross-device sales, attributed using client-defined attribution rules. |
metric |
ConversionRateAllPc1d |
ConversionRateAllPc1d |
The percentage of conversions or sales compared to clicks, including cross-device sales, with a 1-day post-click lookback window. |
metric |
ConversionRateAllPc30d |
ConversionRateAllPc30d |
The percentage of conversions or sales compared to clicks, including cross-device sales, with a 30-day post-click lookback window. |
metric |
ConversionRateAllPc30dPv24h |
ConversionRateAllPc30dPv24h |
The percentage of conversions or sales compared to clicks, including cross-device sales, considering a 30-day post-click or a 24-hour post-view lookback window. |
metric |
ConversionRateAllPc7d |
ConversionRateAllPc7d |
The percentage of conversions or sales compared to clicks, including cross-device sales, with a 7-day post-click lookback window. |
metric |
ConversionRateAllPv24h |
ConversionRateAllPv24h |
The percentage of conversions or sales compared to clicks, including cross-device sales, with a 24-hour post-view lookback window. |
metric |
ConversionRateClientAttribution |
ConversionRateClientAttribution |
The percentage of conversions or sales compared to clicks, attributed using client-defined attribution rules. |
metric |
ConversionRatePc1d |
ConversionRatePc1d |
The percentage of conversions or sales compared to clicks, with a 1-day post-click lookback window. |
metric |
ConversionRatePc30d |
ConversionRatePc30d |
The percentage of conversions or sales compared to clicks, with a 30-day post-click lookback window. |
metric |
ConversionRatePc30dPv24h |
ConversionRatePc30dPv24h |
The percentage of conversions or sales compared to clicks, considering a 30-day post-click or a 24-hour post-view lookback window. |
metric |
ConversionRatePc7d |
ConversionRatePc7d |
The percentage of conversions or sales compared to clicks, with a 7-day post-click lookback window. |
metric |
ConversionRatePv24h |
ConversionRatePv24h |
The percentage of conversions or sales compared to clicks, with a 24-hour post-view lookback window. |
metric |
Cost |
Cost |
The total advertising cost incurred for the campaign. |
metric |
CostPerInstall |
CostPerInstall |
The average cost incurred for each app installation. |
metric |
CostPerOrderAllClientAttribution |
CostPerOrderAllClientAttribution |
The advertising cost per order, including cross-device sales, attributed using client-defined attribution rules. |
metric |
CostPerOrderAllPc1d |
CostPerOrderAllPc1d |
The advertising cost per order, including cross-device sales, with a 1-day post-click lookback window. |
metric |
CostPerOrderAllPc30d |
CostPerOrderAllPc30d |
The advertising cost per order, including cross-device sales, with a 30-day post-click lookback window. |
metric |
CostPerOrderAllPc30dPv24h |
CostPerOrderAllPc30dPv24h |
The advertising cost per order, including cross-device sales, considering a 30-day post-click or a 24-hour post-view lookback window. |
metric |
CostPerOrderAllPc7d |
CostPerOrderAllPc7d |
The advertising cost per order, including cross-device sales, with a 7-day post-click lookback window. |
metric |
CostPerOrderAllPv24h |
CostPerOrderAllPv24h |
The advertising cost per order, including cross-device sales, with a 24-hour post-view lookback window. |
metric |
CostPerOrderClientAttribution |
CostPerOrderClientAttribution |
The advertising cost per order, attributed using client-defined attribution rules. |
metric |
CostPerOrderPc1d |
CostPerOrderPc1d |
The advertising cost per order, with a 1-day post-click lookback window. |
metric |
CostPerOrderPc30d |
CostPerOrderPc30d |
The advertising cost per order, with a 30-day post-click lookback window. |
metric |
CostPerOrderPc30dPv24h |
CostPerOrderPc30dPv24h |
The advertising cost per order, considering a 30-day post-click or a 24-hour post-view lookback window. |
metric |
CostPerOrderPc7d |
CostPerOrderPc7d |
The advertising cost per order, with a 7-day post-click lookback window. |
metric |
CostPerOrderPv24h |
CostPerOrderPv24h |
The advertising cost per order, with a 24-hour post-view lookback window. |
metric |
CostPerVisit |
CostPerVisit |
The average amount of money spent on advertising for each visit to the website or app. |
metric |
Coupon |
Coupon |
The name or identifier of the coupon used in the ad campaign. |
dimension |
CouponId |
CouponId |
The unique identifier for the coupon used in the ad campaign. |
metric |
Cpc |
Cpc |
The average cost incurred for each click on an advertisement. |
metric |
Currency |
Currency |
The currency code (e.g., USD, EUR) used for reporting financial metrics in the campaign. |
dimension |
Date |
Date |
The specific calendar date for which the campaign performance data is reported. |
dimension |
Day |
Day |
The specific day for which the campaign performance data is reported. |
dimension |
Device |
Device |
The type of device (e.g., desktop, mobile, tablet) on which the ad was displayed. |
dimension |
Displays |
Displays |
The total number of ad impressions served to users. |
metric |
ECosAllClientAttribution |
ECosAllClientAttribution |
The advertising cost per conversion or sale, including cross-device sales, attributed using client-defined attribution rules. |
metric |
ECosAllPc1d |
ECosAllPc1d |
The advertising cost per conversion or sale, including cross-device sales, with a 1-day post-click lookback window. |
metric |
ECosAllPc30d |
ECosAllPc30d |
The advertising cost per conversion or sale, including cross-device sales, with a 30-day post-click lookback window. |
metric |
ECosAllPc30dPv24h |
ECosAllPc30dPv24h |
The advertising cost per conversion or sale, including cross-device sales, considering a 30-day post-click or a 24-hour post-view lookback window. |
metric |
ECosAllPc7d |
ECosAllPc7d |
The advertising cost per conversion or sale, including cross-device sales, with a 7-day post-click lookback window. |
metric |
ECosAllPv24h |
ECosAllPv24h |
The advertising cost per conversion or sale, including cross-device sales, with a 24-hour post-view lookback window. |
metric |
ECosClientAttribution |
ECosClientAttribution |
The advertising cost per conversion or sale, attributed using client-defined attribution rules. |
metric |
ECosPc1d |
ECosPc1d |
The advertising cost per conversion or sale, with a 1-day post-click lookback window. |
metric |
ECosPc30d |
ECosPc30d |
The advertising cost per conversion or sale, with a 30-day post-click lookback window. |
metric |
ECosPc30dPv24h |
ECosPc30dPv24h |
The advertising cost per conversion or sale, considering a 30-day post-click or a 24-hour post-view lookback window. |
metric |
ECosPc7d |
ECosPc7d |
The advertising cost per conversion or sale, with a 7-day post-click lookback window. |
metric |
ECosPv24h |
ECosPv24h |
The advertising cost per conversion or sale, with a 24-hour post-view lookback window. |
metric |
ECpm |
ECpm |
The effective cost per thousand ad impressions (Mille). |
metric |
ExposedUsers |
ExposedUsers |
The total number of unique users who were served an advertisement. |
metric |
Hour |
Hour |
The specific hour for which the campaign performance data is reported. |
dimension |
InstallRate |
InstallRate |
The percentage of app installations relative to the number of clicks on the ad. |
metric |
MarketingObjective |
MarketingObjective |
The marketing objective associated with the campaign or ad set. |
dimension |
MarketingObjectiveId |
MarketingObjectiveId |
The unique identifier for the marketing objective associated with the campaign or ad set. |
metric |
Month |
Month |
The specific month for which the campaign performance data is reported. |
dimension |
NonViewableDisplays |
NonViewableDisplays |
The number of ad impressions that were not considered viewable based on Criteo’s criteria. |
metric |
OmniChannelRevenuePc30d |
OmniChannelRevenuePc30d |
The revenue generated by online and offline sales, with a 30-day post-click lookback window. |
metric |
OmniChannelRoasPc30d |
OmniChannelRoasPc30d |
The return on ad spend, considering both online and offline revenue, with a 30-day post-click lookback window. |
metric |
OmniChannelSalesPc30d |
OmniChannelSalesPc30d |
The number of online and offline transactions or conversions attributed to Criteo ads, with a 30-day post-click lookback window. |
metric |
OmnichannelRevenueAllPc30d |
OmnichannelRevenueAllPc30d |
The revenue generated by all online and offline sales, including cross-device sales, with a 30-day post-click lookback window. |
metric |
OmnichannelRevenueAllPv24h |
OmnichannelRevenueAllPv24h |
The revenue generated by all online and offline sales, including cross-device sales, with a 24-hour post-view lookback window. |
metric |
OmnichannelRevenueClientAttribution |
OmnichannelRevenueClientAttribution |
The revenue generated by online and offline sales, attributed using client-defined attribution rules. |
metric |
OmnichannelRevenuePc30d |
OmnichannelRevenuePc30d |
The revenue generated by online and offline sales, with a 30-day post-click lookback window. |
metric |
OmnichannelRevenuePv24h |
OmnichannelRevenuePv24h |
The revenue generated by online and offline sales, with a 24-hour post-view lookback window. |
metric |
OmnichannelRoasAllPc30d |
OmnichannelRoasAllPc30d |
The return on ad spend, considering all online and offline revenue, including cross-device sales, with a 30-day post-click lookback window. |
metric |
OmnichannelRoasAllPv24h |
OmnichannelRoasAllPv24h |
The return on ad spend, considering all online and offline revenue, including cross-device sales, with a 24-hour post-view lookback window. |
metric |
OmnichannelRoasClientAttribution |
OmnichannelRoasClientAttribution |
The return on ad spend, considering online and offline revenue, attributed using client-defined attribution rules. |
metric |
OmnichannelRoasPc30d |
OmnichannelRoasPc30d |
The return on ad spend, considering both online and offline revenue, with a 30-day post-click lookback window. |
metric |
OmnichannelRoasPv24h |
OmnichannelRoasPv24h |
The return on ad spend, considering online and offline revenue, with a 24-hour post-view lookback window. |
metric |
OmnichannelSalesAllPc30d |
OmnichannelSalesAllPc30d |
The number of all online and offline transactions or conversions attributed to Criteo ads, including cross-device sales, with a 30-day post-click lookback window. |
metric |
OmnichannelSalesAllPv24h |
OmnichannelSalesAllPv24h |
The number of all online and offline transactions or conversions attributed to Criteo ads, including cross-device sales, with a 24-hour post-view lookback window. |
metric |
OmnichannelSalesClientAttribution |
OmnichannelSalesClientAttribution |
The number of online and offline transactions or conversions attributed to Criteo ads, using client-defined attribution rules. |
metric |
OmnichannelSalesPc30d |
OmnichannelSalesPc30d |
The number of online and offline transactions or conversions attributed to Criteo ads, with a 30-day post-click lookback window. |
metric |
OmnichannelSalesPv24h |
OmnichannelSalesPv24h |
The number of online and offline transactions or conversions attributed to Criteo ads, with a 24-hour post-view lookback window. |
metric |
Os |
Os |
The operating system (e.g., iOS, Android, Windows) of the device on which the ad was displayed. |
dimension |
OverallCompetitionWin |
OverallCompetitionWin |
The rate at which bids are won in auctions, calculated by dividing the number of successful bids by the total number of bids participated. This metric is based on a 25% random sample of auction data and is typically available for sponsored product campaigns. |
metric |
Placement |
Placement |
The location or context where an ad creative is displayed. |
dimension |
PostInstallConversionRate |
PostInstallConversionRate |
The percentage of post-install sales relative to the clicks that occurred. |
metric |
PostInstallCostOfSale |
PostInstallCostOfSale |
The cost of sale specifically for app install campaigns. |
metric |
PostInstallCostPerOrder |
PostInstallCostPerOrder |
The cost per order for sales that occurred after an app installation. |
metric |
PostInstallOrderValue |
PostInstallOrderValue |
The total revenue generated by sales that occurred after an app installation. |
metric |
PostInstallRoas |
PostInstallRoas |
The return on ad spend specifically for sales that occurred after an app installation. |
metric |
PostInstallSales |
PostInstallSales |
The number of completed sales events that occurred after an app installation. |
metric |
PotentialDisplays |
PotentialDisplays |
The total number of available display opportunities or bid requests received for an ad. |
metric |
QualifiedVisits |
QualifiedVisits |
The count of unique users who, within one hour of clicking an ad, performed at least two events or one sale event on the target website or app. |
metric |
Reach |
Reach |
The share of potential users who were served an ad, indicating the unique audience reached. |
metric |
ReachPct |
ReachPct |
The percentage of potential users who were served an ad, indicating the unique audience reached. |
metric |
Revenue |
Revenue |
The total revenue generated from sales attributed to advertising efforts. |
metric |
RevenueGeneratedAllClientAttribution |
RevenueGeneratedAllClientAttribution |
The total revenue generated from sales attributed to Criteo ads using client-defined attribution rules and including cross-device sales. |
metric |
RevenueGeneratedAllPc1d |
RevenueGeneratedAllPc1d |
The total revenue generated from sales attributed to ads, including cross-device sales, with a 1-day post-click lookback window. |
metric |
RevenueGeneratedAllPc30d |
RevenueGeneratedAllPc30d |
The total revenue generated from sales attributed to ads, including cross-device sales, with a 30-day post-click lookback window. |
metric |
RevenueGeneratedAllPc30dPv24h |
RevenueGeneratedAllPc30dPv24h |
The total revenue generated from sales attributed to ads, including cross-device sales, considering a 30-day post-click or a 24-hour post-view lookback window. |
metric |
RevenueGeneratedAllPc7d |
RevenueGeneratedAllPc7d |
The total revenue generated from sales attributed to ads, including cross-device sales, with a 7-day post-click lookback window. |
metric |
RevenueGeneratedAllPv24h |
RevenueGeneratedAllPv24h |
The total revenue generated from sales attributed to ads, including cross-device sales, with a 24-hour post-view lookback window. |
metric |
RevenueGeneratedClientAttribution |
RevenueGeneratedClientAttribution |
The total revenue generated from sales attributed to Criteo ads using client-defined attribution rules. |
metric |
RevenueGeneratedOfflinePc30d |
RevenueGeneratedOfflinePc30d |
The total revenue generated from offline (in-store) sales attributed to ads, with a 30-day post-click lookback window. |
metric |
RevenueGeneratedOfflinePv24h |
RevenueGeneratedOfflinePv24h |
The total revenue generated from offline (in-store) sales attributed to ads, with a 24-hour post-view lookback window. |
metric |
RevenueGeneratedPc1d |
RevenueGeneratedPc1d |
The total revenue generated from sales attributed to ads, with a 1-day post-click lookback window. |
metric |
RevenueGeneratedPc30d |
RevenueGeneratedPc30d |
The total revenue generated from sales attributed to ads, with a 30-day post-click lookback window. |
metric |
RevenueGeneratedPc30dPv24h |
RevenueGeneratedPc30dPv24h |
The total revenue generated from sales attributed to ads, considering a 30-day post-click or a 24-hour post-view lookback window. |
metric |
RevenueGeneratedPc7d |
RevenueGeneratedPc7d |
The total revenue generated from sales attributed to ads, with a 7-day post-click lookback window. |
metric |
RevenueGeneratedPv24h |
RevenueGeneratedPv24h |
The total revenue generated from sales attributed to ads, with a 24-hour post-view lookback window. |
metric |
RoasAllClientAttribution |
RoasAllClientAttribution |
The return on ad spend, including cross-device revenue, attributed using client-defined attribution rules. |
metric |
RoasAllPc1d |
RoasAllPc1d |
The return on ad spend, including cross-device revenue, with a 1-day post-click lookback window. |
metric |
RoasAllPc30d |
RoasAllPc30d |
The return on ad spend, including cross-device revenue, with a 30-day post-click lookback window. |
metric |
RoasAllPc30dPv24h |
RoasAllPc30dPv24h |
The return on ad spend, including cross-device revenue, considering a 30-day post-click or a 24-hour post-view lookback window. |
metric |
RoasAllPc7d |
RoasAllPc7d |
The return on ad spend, including cross-device revenue, with a 7-day post-click lookback window. |
metric |
RoasAllPv24h |
RoasAllPv24h |
The return on ad spend, including cross-device revenue, with a 24-hour post-view lookback window. |
metric |
RoasClientAttribution |
RoasClientAttribution |
The return on ad spend, attributed using client-defined attribution rules. |
metric |
RoasOfflinePc30d |
RoasOfflinePc30d |
The return on ad spend, considering offline (in-store) revenue, with a 30-day post-click lookback window. |
metric |
RoasOfflinePv24h |
RoasOfflinePv24h |
The return on ad spend, considering offline (in-store) revenue, with a 24-hour post-view lookback window. |
metric |
RoasPc1d |
RoasPc1d |
The return on ad spend with a 1-day post-click lookback window. |
metric |
RoasPc30d |
RoasPc30d |
The return on ad spend with a 30-day post-click lookback window. |
metric |
RoasPc30dPv24h |
RoasPc30dPv24h |
The return on ad spend, considering a 30-day post-click or a 24-hour post-view lookback window. |
metric |
RoasPc7d |
RoasPc7d |
The return on ad spend with a 7-day post-click lookback window. |
metric |
RoasPv24h |
RoasPv24h |
The return on ad spend with a 24-hour post-view lookback window. |
metric |
Sales |
Sales |
The total number of transactions or conversions attributed to Criteo ads. |
metric |
SalesAllClientAttribution |
SalesAllClientAttribution |
The total number of transactions or conversions attributed to Criteo ads using client-defined attribution rules and including cross-device sales. |
metric |
SalesAllPc1d |
SalesAllPc1d |
The total number of transactions or conversions attributed to ads, including cross-device sales, with a 1-day post-click lookback window. |
metric |
SalesAllPc30d |
SalesAllPc30d |
The total number of transactions or conversions attributed to ads, including cross-device sales, with a 30-day post-click lookback window. |
metric |
SalesAllPc30dPv24h |
SalesAllPc30dPv24h |
The total number of transactions or conversions attributed to ads, including cross-device sales, considering a 30-day post-click or a 24-hour post-view lookback window. |
metric |
SalesAllPc7d |
SalesAllPc7d |
The total number of transactions or conversions attributed to ads, including cross-device sales, with a 7-day post-click lookback window. |
metric |
SalesAllPv24h |
SalesAllPv24h |
The total number of transactions or conversions attributed to ads, including cross-device sales, with a 24-hour post-view lookback window. |
metric |
SalesClientAttribution |
SalesClientAttribution |
The total number of transactions or conversions attributed to Criteo ads using client-defined attribution rules. |
metric |
SalesOfflinePc30d |
SalesOfflinePc30d |
The number of completed offline (in-store) transactions or purchases attributed to ads, with a 30-day post-click lookback window. |
metric |
SalesOfflinePv24h |
SalesOfflinePv24h |
The number of completed offline (in-store) transactions or purchases attributed to ads, with a 24-hour post-view lookback window. |
metric |
SalesPc1d |
SalesPc1d |
The total number of transactions or conversions attributed to ads, with a 1-day post-click lookback window. |
metric |
SalesPc30d |
SalesPc30d |
The total number of transactions or conversions attributed to ads, with a 30-day post-click lookback window. |
metric |
SalesPc30dPv24h |
SalesPc30dPv24h |
The number of transactions or conversions attributed to ads, considering a 30-day post-click or a 24-hour post-view lookback window. |
metric |
SalesPc7d |
SalesPc7d |
The total number of transactions or conversions attributed to ads, with a 7-day post-click lookback window. |
metric |
SalesPv24h |
SalesPv24h |
The total number of transactions or conversions attributed to ads, with a 24-hour post-view lookback window. |
metric |
UntrackableDisplays |
UntrackableDisplays |
The number of ad displays that could not be tracked, often due to limitations of the display environment, such as native banners. |
metric |
ViewableDisplays |
ViewableDisplays |
The number of ad impressions that were considered viewable, meaning at least 50% of the ad appeared on screen for at least one second. |
metric |
Visits |
Visits |
The number of users who visited the target website or app, with at least one event occurring within an hour following a click. |
metric |
Week |
Week |
The specific week for which the campaign performance data is reported. |
dimension |
WeekAsDate |
WeekAsDate |
The start date of the week for which the campaign performance data is reported. |
dimension |
WeekNum |
WeekNum |
The numerical week of the year for which the campaign performance data is reported. |
metric |
Year |
Year |
The specific year for which the campaign performance data is reported. |
dimension |
currency |
currency |
The currency code (e.g., USD, EUR) used for reporting financial metrics in the campaign. |
dimension |
date |
date |
The specific calendar date for which the campaign performance data is reported. |
dimension |
dayofweek |
dayofweek |
The day of the week for which the statistics are reported. |
dimension |