Criteo Marketing Solutions: Most-used fields#
The table below gives information about most-used fields that you can import from Criteo Marketing Solutions. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Account Name |
Account Name |
dimension |
|
Ad |
Ad |
Ad name |
dimension |
Ad Set Name |
Ad Set Name |
dimension |
|
AdId |
AdId |
Ad ID |
metric |
Adset |
Adset |
Adset name |
dimension |
Adset.datasetId |
Adset.datasetId |
metric |
|
Adset.endDate |
Adset.endDate |
dimension |
|
Adset.frequencyCapping.frequency |
Adset.frequencyCapping.frequency |
metric |
|
Adset.frequencyCapping.maximumImpressions |
Adset.frequencyCapping.maximumImpressions |
metric |
|
Adset.mediaType |
Adset.mediaType |
metric |
|
Adset.objective |
Adset.objective |
metric |
|
Adset.startDate |
Adset.startDate |
dimension |
|
Adset.type |
Adset.type |
dimension |
|
AdsetId |
AdsetId |
Adset ID |
metric |
Advertiser |
Advertiser |
Advertiser name |
dimension |
AdvertiserAllValue |
AdvertiserAllValue |
metric |
|
AdvertiserCost |
AdvertiserCost |
Total money spent on Criteo advertising. |
metric |
AdvertiserId |
AdvertiserId |
Advertiser ID |
metric |
AdvertiserValue |
AdvertiserValue |
metric |
|
AppInstalls |
AppInstalls |
The number of installations of your app. |
metric |
Audience |
Audience |
Potential users who could be served an ad. |
metric |
AverageCartAllClientAttribution |
AverageCartAllClientAttribution |
metric |
|
AverageCartAllPc1d |
AverageCartAllPc1d |
metric |
|
AverageCartAllPc30d |
AverageCartAllPc30d |
metric |
|
AverageCartAllPc30dPv24h |
AverageCartAllPc30dPv24h |
metric |
|
AverageCartAllPc7d |
AverageCartAllPc7d |
metric |
|
AverageCartAllPv24h |
AverageCartAllPv24h |
metric |
|
AverageCartClientAttribution |
AverageCartClientAttribution |
metric |
|
AverageCartPc1d |
AverageCartPc1d |
metric |
|
AverageCartPc30d |
AverageCartPc30d |
metric |
|
AverageCartPc30dPv24h |
AverageCartPc30dPv24h |
metric |
|
AverageCartPc7d |
AverageCartPc7d |
metric |
|
AverageCartPv24h |
AverageCartPv24h |
metric |
|
BounceRate |
BounceRate |
The proportion of website visitors leaving after only viewing one page. |
metric |
Campaign |
Campaign |
Campaign name |
dimension |
Campaign Name |
Campaign Name |
dimension |
|
Campaign.spendLimit.spendLimitAmount |
Campaign.spendLimit.spendLimitAmount |
metric |
|
CampaignId |
CampaignId |
Campaign ID |
metric |
Category |
Category |
Category name |
dimension |
CategoryId |
CategoryId |
Category ID |
metric |
Channel |
Channel |
Channel name |
dimension |
ChannelId |
ChannelId |
Channel ID |
metric |
ClickThroughRate |
ClickThroughRate |
Percentage of users served an ad who clicked. |
metric |
Clicks |
Clicks |
The number of clicks driven by your ads. |
metric |
ConversionRateAllClientAttribution |
ConversionRateAllClientAttribution |
metric |
|
ConversionRateAllPc1d |
ConversionRateAllPc1d |
metric |
|
ConversionRateAllPc30d |
ConversionRateAllPc30d |
metric |
|
ConversionRateAllPc30dPv24h |
ConversionRateAllPc30dPv24h |
metric |
|
ConversionRateAllPc7d |
ConversionRateAllPc7d |
metric |
|
ConversionRateAllPv24h |
ConversionRateAllPv24h |
metric |
|
ConversionRateClientAttribution |
ConversionRateClientAttribution |
metric |
|
ConversionRatePc1d |
ConversionRatePc1d |
metric |
|
ConversionRatePc30d |
ConversionRatePc30d |
metric |
|
ConversionRatePc30dPv24h |
ConversionRatePc30dPv24h |
metric |
|
ConversionRatePc7d |
ConversionRatePc7d |
metric |
|
ConversionRatePv24h |
ConversionRatePv24h |
metric |
|
Cost |
Cost |
metric |
|
CostPerInstall |
CostPerInstall |
The ad cost per app install. |
metric |
CostPerOrderAllClientAttribution |
CostPerOrderAllClientAttribution |
metric |
|
CostPerOrderAllPc1d |
CostPerOrderAllPc1d |
metric |
|
CostPerOrderAllPc30d |
CostPerOrderAllPc30d |
metric |
|
CostPerOrderAllPc30dPv24h |
CostPerOrderAllPc30dPv24h |
metric |
|
CostPerOrderAllPc7d |
CostPerOrderAllPc7d |
metric |
|
CostPerOrderAllPv24h |
CostPerOrderAllPv24h |
metric |
|
CostPerOrderClientAttribution |
CostPerOrderClientAttribution |
metric |
|
CostPerOrderPc1d |
CostPerOrderPc1d |
metric |
|
CostPerOrderPc30d |
CostPerOrderPc30d |
metric |
|
CostPerOrderPc30dPv24h |
CostPerOrderPc30dPv24h |
metric |
|
CostPerOrderPc7d |
CostPerOrderPc7d |
metric |
|
CostPerOrderPv24h |
CostPerOrderPv24h |
metric |
|
CostPerVisit |
CostPerVisit |
The amount of money spent per visit to your website or app. |
metric |
Coupon |
Coupon |
Coupon name |
dimension |
CouponId |
CouponId |
Coupon ID |
metric |
Cpc |
Cpc |
Cost per click. |
metric |
Currency |
Currency |
Currency name |
dimension |
Date |
Date |
dimension |
|
Day |
Day |
Day |
dimension |
Device |
Device |
Device type |
dimension |
Displays |
Displays |
The number of ad impressions served on publishers via Criteo. |
metric |
ECosAllClientAttribution |
ECosAllClientAttribution |
metric |
|
ECosAllPc1d |
ECosAllPc1d |
metric |
|
ECosAllPc30d |
ECosAllPc30d |
metric |
|
ECosAllPc30dPv24h |
ECosAllPc30dPv24h |
metric |
|
ECosAllPc7d |
ECosAllPc7d |
metric |
|
ECosAllPv24h |
ECosAllPv24h |
metric |
|
ECosClientAttribution |
ECosClientAttribution |
metric |
|
ECosPc1d |
ECosPc1d |
metric |
|
ECosPc30d |
ECosPc30d |
metric |
|
ECosPc30dPv24h |
ECosPc30dPv24h |
metric |
|
ECosPc7d |
ECosPc7d |
metric |
|
ECosPv24h |
ECosPv24h |
metric |
|
ECpm |
ECpm |
Cost per 1000 Impressions |
metric |
ExposedUsers |
ExposedUsers |
The number of users who have been served an ad. |
metric |
Hour |
Hour |
Hour |
dimension |
InstallRate |
InstallRate |
The percentage of completed app installs compared to the number of clicks. |
metric |
MarketingObjective |
MarketingObjective |
Marketing objective name |
dimension |
MarketingObjectiveId |
MarketingObjectiveId |
Marketing objective ID |
metric |
Month |
Month |
Month |
dimension |
NonViewableDisplays |
NonViewableDisplays |
The number of ads that have not been viewed. A display that doesn’t meet the viewed displays’ criteria is considered unviewed. |
metric |
OmniChannelRevenuePc30d |
OmniChannelRevenuePc30d |
metric |
|
OmniChannelRoasPc30d |
OmniChannelRoasPc30d |
metric |
|
OmniChannelSalesPc30d |
OmniChannelSalesPc30d |
metric |
|
OmnichannelRevenueAllPc30d |
OmnichannelRevenueAllPc30d |
metric |
|
OmnichannelRevenueAllPv24h |
OmnichannelRevenueAllPv24h |
metric |
|
OmnichannelRevenueClientAttribution |
OmnichannelRevenueClientAttribution |
metric |
|
OmnichannelRevenuePc30d |
OmnichannelRevenuePc30d |
metric |
|
OmnichannelRevenuePv24h |
OmnichannelRevenuePv24h |
metric |
|
OmnichannelRoasAllPc30d |
OmnichannelRoasAllPc30d |
metric |
|
OmnichannelRoasAllPv24h |
OmnichannelRoasAllPv24h |
metric |
|
OmnichannelRoasClientAttribution |
OmnichannelRoasClientAttribution |
metric |
|
OmnichannelRoasPc30d |
OmnichannelRoasPc30d |
metric |
|
OmnichannelRoasPv24h |
OmnichannelRoasPv24h |
metric |
|
OmnichannelSalesAllPc30d |
OmnichannelSalesAllPc30d |
metric |
|
OmnichannelSalesAllPv24h |
OmnichannelSalesAllPv24h |
metric |
|
OmnichannelSalesClientAttribution |
OmnichannelSalesClientAttribution |
metric |
|
OmnichannelSalesPc30d |
OmnichannelSalesPc30d |
metric |
|
OmnichannelSalesPv24h |
OmnichannelSalesPv24h |
metric |
|
Os |
Os |
Operating System |
dimension |
OverallCompetitionWin |
OverallCompetitionWin |
The number of displays divided by the total number of display opportunities. |
metric |
Placement |
Placement |
dimension |
|
PostInstallConversionRate |
PostInstallConversionRate |
Percentage of post-install sales compared to the clicks that occurred. |
metric |
PostInstallCostOfSale |
PostInstallCostOfSale |
The cost of sale for app install campaigns. |
metric |
PostInstallCostPerOrder |
PostInstallCostPerOrder |
The cost per order for sales after an app install. |
metric |
PostInstallOrderValue |
PostInstallOrderValue |
The amount of money generated by sales after an app install. |
metric |
PostInstallRoas |
PostInstallRoas |
The return on ad spend for sales after an app install. |
metric |
PostInstallSales |
PostInstallSales |
The number of your completed events after an app install. |
metric |
PotentialDisplays |
PotentialDisplays |
The number of display opportunities, or the number of bid requests received. |
metric |
QualifiedVisits |
QualifiedVisits |
The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click. |
metric |
Reach |
Reach |
Share of potential users who have been served an ad. |
metric |
ReachPct |
ReachPct |
metric |
|
Revenue |
Revenue |
The amount of money generated by online sales. These fields begin with ‘RevenueGenerated’, e.g. RevenueGeneratedPc30d. |
metric |
RevenueGeneratedAllClientAttribution |
RevenueGeneratedAllClientAttribution |
metric |
|
RevenueGeneratedAllPc1d |
RevenueGeneratedAllPc1d |
metric |
|
RevenueGeneratedAllPc30d |
RevenueGeneratedAllPc30d |
metric |
|
RevenueGeneratedAllPc30dPv24h |
RevenueGeneratedAllPc30dPv24h |
metric |
|
RevenueGeneratedAllPc7d |
RevenueGeneratedAllPc7d |
metric |
|
RevenueGeneratedAllPv24h |
RevenueGeneratedAllPv24h |
metric |
|
RevenueGeneratedClientAttribution |
RevenueGeneratedClientAttribution |
metric |
|
RevenueGeneratedOfflinePc30d |
RevenueGeneratedOfflinePc30d |
metric |
|
RevenueGeneratedOfflinePv24h |
RevenueGeneratedOfflinePv24h |
metric |
|
RevenueGeneratedPc1d |
RevenueGeneratedPc1d |
metric |
|
RevenueGeneratedPc30d |
RevenueGeneratedPc30d |
metric |
|
RevenueGeneratedPc30dPv24h |
RevenueGeneratedPc30dPv24h |
metric |
|
RevenueGeneratedPc7d |
RevenueGeneratedPc7d |
metric |
|
RevenueGeneratedPv24h |
RevenueGeneratedPv24h |
metric |
|
RoasAllClientAttribution |
RoasAllClientAttribution |
metric |
|
RoasAllPc1d |
RoasAllPc1d |
metric |
|
RoasAllPc30d |
RoasAllPc30d |
metric |
|
RoasAllPc30dPv24h |
RoasAllPc30dPv24h |
metric |
|
RoasAllPc7d |
RoasAllPc7d |
metric |
|
RoasAllPv24h |
RoasAllPv24h |
metric |
|
RoasClientAttribution |
RoasClientAttribution |
metric |
|
RoasOfflinePc30d |
RoasOfflinePc30d |
metric |
|
RoasOfflinePv24h |
RoasOfflinePv24h |
metric |
|
RoasPc1d |
RoasPc1d |
metric |
|
RoasPc30d |
RoasPc30d |
metric |
|
RoasPc30dPv24h |
RoasPc30dPv24h |
metric |
|
RoasPc7d |
RoasPc7d |
metric |
|
RoasPv24h |
RoasPv24h |
metric |
|
Sales |
Sales |
The number of transactions or conversions resulting from Criteo ads. These fields begin with ‘Sales’, e.g. SalesAllPc30d. |
metric |
SalesAllClientAttribution |
SalesAllClientAttribution |
metric |
|
SalesAllPc1d |
SalesAllPc1d |
metric |
|
SalesAllPc30d |
SalesAllPc30d |
metric |
|
SalesAllPc30dPv24h |
SalesAllPc30dPv24h |
metric |
|
SalesAllPc7d |
SalesAllPc7d |
metric |
|
SalesAllPv24h |
SalesAllPv24h |
metric |
|
SalesClientAttribution |
SalesClientAttribution |
metric |
|
SalesOfflinePc30d |
SalesOfflinePc30d |
metric |
|
SalesOfflinePv24h |
SalesOfflinePv24h |
metric |
|
SalesPc1d |
SalesPc1d |
metric |
|
SalesPc30d |
SalesPc30d |
metric |
|
SalesPc30dPv24h |
SalesPc30dPv24h |
metric |
|
SalesPc7d |
SalesPc7d |
metric |
|
SalesPv24h |
SalesPv24h |
metric |
|
UntrackableDisplays |
UntrackableDisplays |
The number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner). |
metric |
ViewableDisplays |
ViewableDisplays |
The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second. |
metric |
Visits |
Visits |
The number of users on the target website or app for which at least one event occurred within the hour following a click. |
metric |
Week |
Week |
Week |
dimension |
WeekAsDate |
WeekAsDate |
dimension |
|
WeekNum |
WeekNum |
metric |
|
Year |
Year |
Year |
dimension |
currency |
currency |
dimension |
|
date |
date |
dimension |
|
dayofweek |
dayofweek |
dimension |