Criteo PMC

The table below gives information about all the data fields that you can import from Criteo PMC.

Field UI name

Field API name

Data Type

Description

Use in Adverity

Docs

AdUnit

AdUnit

String

dimension

Adblock

Adblock

Long

metric

AdvertiserCountry

AdvertiserCountry

String

dimension

AffiliateId

AffiliateId

Long

metric

AffiliateName

AffiliateName

String

dimension

AverageBid

AverageBid

Float

metric

CPM

CPM

Float

metric

CTR

CTR

Float

metric

CdbTakeRate

CdbTakeRate

Float

metric

Clicks

Clicks

Long

metric

CriteoDisplays

CriteoDisplays

Long

metric

Date

Date

Date

dimension

Datetime

Datetime

DateTime

dimension

DeviceEnvironment

DeviceEnvironment

String

dimension

DeviceOS

DeviceOS

String

dimension

DeviceType

DeviceType

String

dimension

DisplayType

DisplayType

String

dimension

Domain

Domain

String

dimension

Dsp

Dsp

String

dimension

Format

Format

String

dimension

Month

Month

Date

dimension

NetworkId

NetworkId

Long

metric

Participation

Participation

Long

metric

ParticipationRate

ParticipationRate

Float

metric

Pricebands

Pricebands

Float

metric

Requests

Requests

Long

metric

Revenue

Revenue

Float

metric

Subid

Subid

String

dimension

TakeRate

TakeRate

Float

metric

Views

Views

Long

metric

WinningRate

WinningRate

Float

metric

ZoneFormat

ZoneFormat

String

dimension

ZoneId

ZoneId

Long

metric

ZoneName

ZoneName

String

dimension

usergeo

usergeo

String

dimension