Criteo PMC: Most-used fields#
The table below gives information about most-used fields that you can import from Criteo PMC. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AdUnit Dimension
The identifier or name of the specific ad unit. This dimension helps categorize and report on different ad placements or types.
CPM Metric
Cost Per Mille (or Cost Per Thousand), representing the cost an advertiser pays for one thousand views or impressions of an advertisement.
CTR Metric
Click-Through Rate, which is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Clicks Metric
The total number of times users clicked on an ad within the reporting period. This is a key metric for measuring user engagement.
CriteoDisplays Metric
The number of times Criteo ads were displayed. This metric specifically tracks impressions generated by Criteo's advertising.
Date Dimension
The specific calendar date for which the data is reported. This dimension allows for daily granularity in reporting.
Datetime Dimension
The precise date and time for which the data is reported, offering granular time-based analysis.
DeviceEnvironment Dimension
The environment in which the ad was displayed, such as web browser or in-app.
DeviceOS Dimension
The operating system of the device on which the ad was displayed (e.g., iOS, Android, Windows).
DeviceType Dimension
The type of device on which the ad was displayed (e.g., mobile, tablet, desktop).
Format Dimension
The format of the advertisement displayed (e.g., banner, native).
Month Dimension
The calendar month for which the data is reported, allowing for monthly aggregation.
Revenue Metric
The total revenue generated from the displayed ads.
Views Metric
The total number of times an ad was displayed or viewed within the reporting period, representing impressions.
WinningRate Metric
The percentage of ad auctions won for available ad inventory.
ZoneId Metric
A unique identifier for the ad zone where ads are displayed. This is a numeric identifier used for reporting and analysis.
ZoneName Dimension
The human-readable name of the ad zone where ads are displayed. This dimension helps in identifying the specific placement of ads.