Criteo PMC: Most-used fields

The table below gives information about most-used fields that you can import from Criteo PMC. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
AdUnit	AdUnit	The identifier or name of the specific ad unit. This dimension helps categorize and report on different ad placements or types.	dimension
CPM	CPM	Cost Per Mille (or Cost Per Thousand), representing the cost an advertiser pays for one thousand views or impressions of an advertisement.	metric
CTR	CTR	Click-Through Rate, which is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.	metric
Clicks	Clicks	The total number of times users clicked on an ad within the reporting period. This is a key metric for measuring user engagement.	metric
CriteoDisplays	CriteoDisplays	The number of times Criteo ads were displayed. This metric specifically tracks impressions generated by Criteo’s advertising.	metric
Date	Date	The specific calendar date for which the data is reported. This dimension allows for daily granularity in reporting.	dimension
Datetime	Datetime	The precise date and time for which the data is reported, offering granular time-based analysis.	dimension
DeviceEnvironment	DeviceEnvironment	The environment in which the ad was displayed, such as web browser or in-app.	dimension
DeviceOS	DeviceOS	The operating system of the device on which the ad was displayed (e.g., iOS, Android, Windows).	dimension
DeviceType	DeviceType	The type of device on which the ad was displayed (e.g., mobile, tablet, desktop).	dimension
Format	Format	The format of the advertisement displayed (e.g., banner, native).	dimension
Month	Month	The calendar month for which the data is reported, allowing for monthly aggregation.	dimension
Revenue	Revenue	The total revenue generated from the displayed ads.	metric
Views	Views	The total number of times an ad was displayed or viewed within the reporting period, representing impressions.	metric
WinningRate	WinningRate	The percentage of ad auctions won for available ad inventory.	metric
ZoneId	ZoneId	A unique identifier for the ad zone where ads are displayed. This is a numeric identifier used for reporting and analysis.	metric
ZoneName	ZoneName	The human-readable name of the ad zone where ads are displayed. This dimension helps in identifying the specific placement of ads.	dimension