Emplifi

attachments

Array of objects containing details about post attachments. Fields: title- description- url- image_url.

dimension

author_id

Author profile id.

dimension

boards_change

Absolute change of boards count lifetime.

metric

boards_lifetime

Boards count - lifetime value.

metric

comments

Number of comments on page posts.

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comments_by_image_filter

Number of comments of profile posts by used image filter of that post.

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comments_by_ppd_status

Number of comments on page posts by paid status (organic/paid/unknown) based on PPD.

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comments_by_type

Number of comments on page posts by post type.

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comments_by_video_filter

Number of comments of profile posts by used video filter of that post.

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comments_change

Absolute change of comments count on uploaded videos.

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coordinates

Represents the geographic location of this Tweet as reported by the user or client application. The inner coordinates array is formatted as geoJSON (longitude first- then latitude).

dimension

created_time

post created time.

dimension

dislikes

The number of users who have indicated that they disliked the video.

metric

dislikes_change

Absolute change of dislikes count on uploaded videos.

metric

duration

The length of the video [s].

metric

entities

Entities provide metadata and additional contextual information about content posted on Twitter.

dimension

fans_change

Absolute change of fans count of a page.

metric

fans_lifetime

Total number of likes (=fans) of a page.

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ff_ratio

Absolute change of following count lifetime.

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followers_change

Absolute change of followers count lifetime.

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followers_lifetime

Followers count - lifetime value.

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following_change

Absolute change of following count lifetime.

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following_lifetime

Following count - lifetime value.

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id

Facebook post id.

dimension

in_reply_to_user_id

If the represented Tweet is a reply- this field will contain the integer representation of the original Tweet’s author ID.

dimension

incoming

Number of all incoming activities (mentions + retweets + replies) created by others mentioning this profile.

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incoming_questions

Number of user tweets that are also marked as a question.

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incoming_questions_average_response_time

Average reponse time (mins) of responded user questions.

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incoming_questions_responded

Number of user tweets that are marked as a question and that are responded (profile reply).

metric

incoming_questions_responded_by_time

Number of responded user questions by response time category.

metric

incoming_questions_response_rate

Ratio of user questions and responded user questions.

metric

incoming_replies

Number of replies made by others.

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incoming_retweets

Number of retweets made by others.

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incoming_tweets

Number of user tweets. User tweet is considered any incoming activity (mention- reply)- exluding retweets.

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incoming_tweets_average_response_time

Average reponse time (mins) of responded user tweets.

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incoming_tweets_responded

Number of user tweets that are responded (profile reply).

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incoming_tweets_responded_by_time

Number of responded user tweets by response time category.

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incoming_tweets_response_rate

Ratio of user tweets and responded user tweets.

metric

insights_activity

Number of activities created about your Page. (Total Count)

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insights_activity_by_activity_type

Number of activities about your Page by activity type. (Total Count)

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insights_activity_unique

Number of people sharing activity about your page. These activity include liking your Page- posting to your Page's timeline- liking- commenting on or sharing one of your Page posts- answering a question you posted- responding to one of your events- mentioning your Page- tagging your Page in a photo or checking in at your location. (Unique Users)

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insights_activity_unique_by_activity_type

Number of people talking about your Page- by activity type. (Unique Users)

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insights_activity_unique_by_age_gender

Number of People Talking About the Page by user age and gender (Unique Users)

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insights_activity_unique_by_city

Number of People Talking About the Page by user city. (Unique Users)

metric

insights_activity_unique_by_country

Number of People Talking About the Page by user country (Unique Users)

metric

insights_activity_unique_by_locale

Number of People Talking About the Page by user language. (Unique Users)

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insights_engaged_fan

People who have liked your page and engaged with your post.

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insights_engaged_users

Number of people who engaged with your Page. Engagement includes any click or activity created. (Unique Users).

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insights_engagement

Total number of likes and comments on the media object.

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insights_engagement_rate

Reach shows you how many people were exposed to your content and Reach Engagement Rate shows you how many of those reached people actually interacted with it.

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insights_fan_adds

Number of new people who have liked your Page.

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insights_fan_adds_by_paid_non_paid_unique

New likes by paid and non-paid : Number of new people who have liked your page broken down by paid and non-paid. (Unique Users)

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insights_fan_adds_unique

New Likes : Number of new people who have liked your Page (Unique Users)

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insights_fan_removes

Number of Unlikes of your Page (Total Count)

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insights_fan_removes_unique

Number of Unlikes of your Page (Unique Users)

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insights_fans_by_like_source

Breakdown of Number of Page likes from the most common places where people can like your Page. (Total Count)

metric

insights_fans_by_like_source_unique

Number of people who liked your Page- broken down by the most common places where people can like your Page. (Unique Users)

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insights_fans_by_unlike_source_unique

Number of people who unliked your Page- broken down by the most common places where people can unlike your Page. (Unique Users)

metric

insights_fans_city

Aggregated location data- sorted by city- number of people who like your Page. (Unique Users)

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insights_fans_gender_age_lifetime

Aggregated demographic data about the people who like your Page based on the age and gender information they provide in their user profiles. (Unique Users)

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insights_fans_lifetime

Number of people who have liked your Page. (Unique Users)

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insights_fans_lifetime_by_country

Lifetime value of number of fans grouped by country.

metric

insights_fans_locale_lifetime

Aggregated language data about the people who like your Page based on the default language setting selected when accessing Facebook. (Unique Users)

metric

insights_fans_online

Number of people who liked your Page and when they are online (Unique Users)

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insights_fans_online_by_hour

Number of your fans who saw any posts on Facebook on a given day- broken down by hour of day in PST (Pacific Standard Time)

metric

insights_followers_by_city_by_day

The cities of the Business Account's followers.

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insights_followers_by_country_by_day

The countries of the Business Account's followers.

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insights_followers_by_gender_by_age_by_day

The gender and age distribution of the Business Account's followers.

metric

insights_followers_by_locale_by_day

The number of followers broken down by language preferences.

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insights_impressions

Number of impressions seen of any content associated with your Page. (Total Count)

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insights_impressions_by_paid_non_paid

Number of impressions seen of any content associated with your page broken down by paid and non-paid. (Total Count)

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insights_impressions_fan

The number of impressions for your Page post by people who have liked your Page

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insights_impressions_fan_paid

The number of impressions for your Page post by people who like your Page in an Ad or Sponsored Story

metric

insights_impressions_organic

Number of times your posts were seen in News Feed or ticker or on visits to your Page. These impressions can be by people who have liked your Page and people who haven't. (Total Count)

metric

insights_impressions_paid

Number of impressions of a Sponsored Story or Ad pointing to your Page. (Total Count)

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insights_impressions_viral

Number of impressions of an activity published by a friend about your Page. These activities include liking your Page- posting to your Page's Wall- liking- commenting on or sharing one of your Page posts- answering a Question you posted- RSVPing to one of your events- mentioning your Page- phototagging your Page or checking in at your Place. (Total Count)

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insights_impressions_viral_frequency_distribution

Number of people your Page reached from a story published by a friend- broken down by how many times people saw activities about your Page. (Unique Users)

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insights_negative_feedback

Number of times people have given negative feedback to your Page. (Total Count)

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insights_negative_feedback_unique

The number of people who took a negative action in your post (e.g.- hid it)

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insights_paid_status

Whether the post has been promoted (received any paid impression) or not

dimension

insights_positive_feedback

Number of times people have given positive feedback to your Page. (Total Count)

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insights_post_clicks

Number of clicks on any of your content. Clicks generating activity are included in "Other Clicks." Activities generated without clicks on page content (e.g.- liking the page in Timeline) are not included. (Total Count)

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insights_post_clicks_by_type

Number of clicks on any of your content- by type. Clicks generating activity are included in "Other Clicks." Activities generated without clicks on page content (e.g.- liking the page in Timeline) are not included. Other clicks is defined as 'Clicks not on the content of the post- such as page title clicks or click to see more.

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insights_post_clicks_by_type_unique

The number of people who clicked anywhere in your post without generating an activity- broken-down by post click type.

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insights_post_clicks_unique

Number of people who clicked on any of your content. Clicks that create activity are included in "Other Clicks." Activities that are created without clicking on Page content (ex- liking the Page from timeline) are not included. (Unique Users)

metric

insights_post_clicks_unique_by_type

Number of of people who clicked on any of your content- by type. Clicks that create activity are included in "Other Clicks." Activities that are created without clicking on Page content (ex- liking the Page from timeline) are not included. (Unique Users)

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insights_post_engagement_by_day

Total number of likes and comments on the posts.

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insights_post_engagement_by_type_by_day

Total engagement (likes and comments) broken down by post type (video- carousel album- carousel- image).

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insights_post_impressions

Number of impressions that came from all of your posts. (Total Count)

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insights_post_impressions_by_day

The number of times posts have been seen.

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insights_post_impressions_by_paid_non_paid

Number of impressions that came from all of your posts broken down by paid and non-paid. (Total Count)

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insights_post_impressions_by_type_by_day

The number of times posts have been seen- broken down by post type.

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insights_post_impressions_frequency_distribution

Number of people who saw your Page posts- broken down by how many times people saw your posts. (Unique Users)

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insights_post_impressions_paid

Number of impressions of your Page posts in an Ad or Sponsored Story. (Total Count)

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insights_post_interactions_by_day

The number of Likes- Comments and Saves posts received. The data source of this chart is different from the post_engagement. As a result- the number of interactions may vary.

metric

insights_post_interactions_by_int_type_by_day

The number of Likes- Comments and Saves posts received- broken down by the type of Interactions. The data source of this chart is different from the post_engagement. As a result- the number of interactions may vary.

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insights_post_reach

Number of people who saw any of your Page posts. (Unique Users)

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insights_post_reach_by_paid_non_paid

Number of impressions that came from all of your posts broken down by paid and non-paid. (Unique Users)

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insights_post_reach_organic

Number of people who saw your Page posts in news feed or ticker- or on your Page's timeline. (Unique Users)

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insights_post_reach_paid

Number of people who saw your Page posts in an ad or sponsored story. (Unique Users)

metric

insights_post_saves_by_day

Total number of saves on the posts.

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insights_post_saves_by_type_by_day

Total number of saves broken down by post type (video- carousel album- carousel- image).

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insights_post_video_views_by_day

The number of times videos have been viewed.

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insights_post_video_views_by_type_by_day

The number of times videos have been viewed- broken down by video type.

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insights_profile_all_clicks_by_day

The number of times user clicked on a specific contact on your Business Account's profile.

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insights_profile_email_contacts_by_day

Total number of taps on the email link in the Business Account's profile.

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insights_profile_get_directions_clicks_by_day

Total number of taps on the directions link in the Business Account's profile.

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insights_profile_impressions_by_day

Total number of times the Business Account's media objects (i.e. posts- stories and promotions) have been viewed. Does not include profile views.

metric

insights_profile_phone_call_clicks_by_day

Total number of taps on the call link in the Business Account's profile.

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insights_profile_reach_by_day

Unique Impressions (Reach) refers to the number of different people who see your post. One person can see your post 5 times but is only counted once toward Reach.

metric

insights_profile_text_message_clicks_by_day

Total number of taps on the text message link in the Business Account's profile.

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insights_profile_views_by_day

Total number of unique users who have viewed the Business Account's profile.

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insights_profile_website_clicks_by_day

Total number of taps on the website link in the Business Account's profile.

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insights_reach

Number of people who have seen any content associated with your Page. (Unique Users)

metric

insights_reach_by_age_gender

Total Page Reach by age and gender. (Unique Users)

metric

insights_reach_by_paid_non_paid

Number of impressions seen of any content associated with your page broken down by paid and non-paid. (Unique Users)

metric

insights_reach_engagement

Number of people who engaged with your Page per Number of people who have seen any content associated with your Page. Engagement includes any click or activity created.

metric

insights_reach_fan

The number of people who have like your Page who saw your Page post

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insights_reach_fan_paid

The number of people who have like your Page and saw your Page post in an Ad or Sponsored Story

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insights_reach_organic

Number of people who visited your Page- or saw your Page or one of its posts in news feed or ticker. These can be people who have liked your Page and people who haven't. (Unique Users)

metric

insights_reach_paid

Number of people who saw a sponsored story or ad pointing to your Page. (Unique Users)

metric

insights_reach_viral

Number of people who saw your Page or one of its posts from a activity shared by a friend. These activities include liking your Page- posting to your Page's timeline- liking- commenting on or sharing one of your Page posts- answering a question you posted- responding to one of your events- mentioning your Page- tagging your Page in a photo or checking in at your location. (Unique Users)

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insights_reactions

Number of reactions on any of your content.

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insights_reactions_by_type

Number of reactions on any of your content by type.

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insights_reactions_by_type_total

The number of reactions to a page's post by reaction type.

metric

insights_reactions_like_total

The number of "like" reactions to a post.

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insights_saved

Total number of unique accounts that have saved the media object.

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insights_stories

The number of stories created about your Page (Stories)

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insights_story_adds

The number of stories generated about your Page post.

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insights_storytellers

The number of people sharing stories about your page ('People Talking About This' / PTAT). These stories include liking your Page- posting to your Page's Wall- liking- commenting on or sharing one of your Page posts- answering a Question you posted- RSVPing to one of your events- mentioning your Page- phototagging your Page or checking in at your Place

metric

insights_video_avg_time_watched

The average length of time (in milliseconds) people spent viewing your video

metric

insights_video_complete_views_30s

Number of times page's videos have been viewed for more than 30 seconds

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insights_video_complete_views_30s_autoplayed

Number of times page's autoplayed videos have been viewed for more than 30 seconds

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insights_video_complete_views_30s_click_to_play

Number of times page's videos have been viewed after the user clicks on play for more than 30 seconds

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insights_video_complete_views_30s_clicked_to_play

Total number of times page's videos have been viewed to the end- or viewed after the user clicks on play for more than 30 seconds

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insights_video_complete_views_30s_organic

Number of times page's videos have been viewed for more than 30 seconds by organic reach

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insights_video_complete_views_30s_paid

Total number of times page's promoted videos have been viewed to the end- or for more than 30 seconds

metric

insights_video_complete_views_30s_repeat_views

Number of times that people replay a page's videos for more than 30 seconds

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insights_video_complete_views_30s_unique

Number of times page's videos have been played for unique people for more than 30 seconds

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insights_video_complete_views_organic

The number of times your video was organically viewed from the beginning to 95% of its length

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insights_video_complete_views_organic_unique

The number of people who viewed your video organically from the beginning to 95% of its length

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insights_video_complete_views_paid

The number of times your video was viewed via paid impression from the beginning to 95% of its length

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insights_video_complete_views_paid_unique

The number of people who viewed your video via paid impression from the beginning to 95% of its length

metric

insights_video_repeat_views

Number of times that people replay a page's videos for more than 3 seconds

metric

insights_video_retention_graph

Percentage of viewers at each interval. Video length is divided into short buckets. Each key in response represents a bucket. Values are percent of people saw the video in that bucket

metric

insights_video_retention_graph_autoplayed

Percentage of viewers at each interval where the video started playing automatically. Video length is divided into short buckets. Each key in response represents a bucket. Values are percent of people saw the video in that bucket

metric

insights_video_view_time

The total number of milliseconds your video was watched- including replays and views less than 3 seconds.

metric

insights_video_view_time_by_age_bucket_and_gender

The total time- in milliseconds- your video played for your Top Audiences- age and gender

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insights_video_view_time_by_country_id

The total number of minutes your video played for your Top 45 Locations - Countries

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insights_video_view_time_organic

Total time (in milliseconds) video has been viewed without paid promotion

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insights_video_view_time_paid

Total time (in milliseconds) video has been viewed with paid promotion

metric

insights_video_views

Number of times page's videos have been viewed for more than 3 seconds

metric

insights_video_views_autoplayed

Number of times page's autoplayed videos have been viewed for more than 3 seconds

metric

insights_video_views_click_to_play

Number of times page's videos have been viewed after the user clicks on play for more than 3 seconds

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insights_video_views_clicked_to_play

Number of times people clicked to play your video and viewed it more than 3 seconds

metric

insights_video_views_organic

Number of times page's videos have been viewed for more than 3 seconds by organic reach

metric

insights_video_views_organic_unique

The number of people who viewed at least 3 seconds of your video organically

metric

insights_video_views_paid

Number of times page's promoted videos have been viewed for more than 3 seconds

metric

insights_video_views_paid_unique

The number of people who viewed at least 3 seconds of your video via paid impression

metric

insights_video_views_unique

Number of times page's videos have been played for unique people for more than 3 seconds

metric

insights_views

Page views (Total Count)

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interaction_change

Absolute change of interactions (likes + dislikes + comments) count on uploaded videos.

metric

interactions

Number of interactions on page posts.

metric

interactions_by_image_filter

Number of interactions of profile posts by used image filter of that post.

metric

interactions_by_ppd_status

Number of interactions on page posts by paid status (organic/paid/unknown) based on PPD.

metric

interactions_by_type

Number of interactions on page posts by post type.

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interactions_by_video_filter

Number of interactions of profile posts by used video filter of that post.

metric

interactions_per_1000_fans

Number of interactions per thousand fans.

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interactions_per_1000_fans_by_type

Number of interactions per thousand fans by type.

metric

interactions_per_1000_followers

Number of interactions (likes and comments) per thousand followers.

metric

interactions_per_1000_followers_by_image_filter

Number of interactions (likes and comments) per thousand followers by used image filter.

metric

interactions_per_1000_followers_by_type

Number of interactions (likes and comments) per thousand followers by used post type.

metric

interactions_per_1000_followers_by_video_filter

Number of interactions (likes and comments) per thousand followers by used video filter.

metric

interactions_per_1000_subscribers

Number of interactions per thousand subscribers.

metric

is_published

Is post published

dimension

language

Indicates a BCP 47 language identifier corresponding to the machine-detected language of the Tweet text.

dimension

likes

Number of likes of profile posts.

metric

likes_by_image_filter

Number of likes of profile posts by used image filter of that post.

metric

likes_by_post_type

Number of likes of profile posts by post type.

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likes_by_video_filter

Number of likes of profile posts by used video filter of that post.

metric

likes_change

Absolute change of likes count on uploaded videos.

metric

listed_change

Absolute change of listed count lifetime.

metric

listed_lifetime

Listed count - lifetime value (how many times profile has been listed).

metric

mentions

List of profile ids mentioned.

dimension

message

Facebook post contents.

dimension

network_name

Name of network.

dimension

page_id

Facebook page id for the published post.

dimension

page_posts

Number of page posts.

metric

page_posts_by_app

Number of page posts by application via it was posted (any facebook app is "web").

metric

page_posts_by_ppd_status

Number of page posts by paid status (organic/paid/unknown) based on PPD.

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page_posts_by_type

Number of page posts by post type.

metric

pins_change

Absolute change of pins count lifetime.

metric

pins_lifetime

Pins count - lifetime value

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post_labels

Array of post labels for given post and account

dimension

ppd_status

Indicates whether the post was organic- paid or unknown based on PPD algorithm.

dimension

profile_activities

Number of all activities (tweets + retweets + replies) created by the profile.

metric

profile_activities_by_app

Number of all activities posted by profile by application via it was posted.

metric

profile_id

Id of profile.

dimension

profile_insights_enabled

Whether Insights Metrics are enabled.

dimension

profile_labels

Labels of profile.

dimension

profile_name

Name of profile.

dimension

profile_picture

Picture of profile.

dimension

profile_posts

Number of profile posts.

metric

profile_posts_by_image_filter

Number of profile posts by used image filter of that post.

metric

profile_posts_by_type

Number of profile posts by post type.

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profile_posts_by_video_filter

Number of profile posts by used video filter of that post.

metric

profile_replies

Number of replies made by profile.

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profile_retweets

Number of retweets made by profile.

metric

profile_timezone

Timezone of profile.

dimension

profile_tweets

Number of tweets made by profile.

metric

published_time

The date and time when the video was published.

dimension

reactions

Number of reactions on page posts.

metric

reactions_by_ppd_status

Number of reactions on page posts by paid status (organic/paid/unknown) based on PPD.

metric

reactions_by_reaction_type

Number of reactions on page posts by reaction type (like- love- haha- etc...).

metric

reactions_by_type

Number of reactions on page posts by post type.

metric

repins

Number of repins on profile pins.

metric

replies

Number of replies on profile tweets and replies.

metric

retweeted_user_id

If the represented Tweet is a retweet- this field will contain the integer representation of the original Tweet’s author ID.

dimension

retweets

Number of retweets on profile tweets and replies.

metric

shares

Number of shares on page posts.

metric

shares_by_ppd_status

Number of shares on page posts by paid status (organic/paid/unknown) based on PPD.

metric

shares_by_type

Number of shares on page posts by post type.

metric

source

id: HTML-formatted string linking to utility used to create the tweet; name: name of the utility

dimension

story

Text from stories not intentionally generated by users- such as those generated when two people become friends- or when someone else posts on the person's wall.

dimension

subscribers_change

Absolute change of subscribers count lifetime.

metric

subscribers_count_lifetime

Subscribers count - lifetime value.

metric

type

Facebook post type.

dimension

universal_video_id

The publishers asset management code for this video. Only available in case the post type is a video.

dimension

url

Link to facebook post.

dimension

user_posts

Number of user posts.

metric

user_posts_average_response_time

Average reponse time (mins) of responded user posts.

metric

user_posts_by_app

Number of user posts by application via it was posted (any facebook app is "web").

metric

user_posts_responded

Number of user posts that are responded (at least 1 page comment).

metric

user_posts_responded_by_time

Number of responded user posts by response time category.

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user_posts_response_rate

Ratio of user posts and responded user posts.

metric

user_questions

Number of user posts that are marked as a question.

metric

user_questions_average_response_time

Average reponse time (mins) of responded user questions.

metric

user_questions_responded

Number of user posts that are marked as a question and that are responded (at least 1 page comment).

metric

user_questions_responded_by_time

Number of responded user questions by response time category.

metric

user_questions_response_rate

Ratio of user questions and responded user questions.

metric

video_change

Absolute change of videos count lifetime.

metric

video_count_lifetime

Video count - lifetime value.

metric

video_id

The id of the video object.

dimension

video_length

Duration of the video in seconds. Only available in case the post type is a video.

metric

video_view_time

The number of time the video has been viewed multiplied by duration [s].

metric

video_views

The number of times the video has been viewed.

metric

viewed_time_change

Absolute change of viewed time (in seconds) lifetime. Viewed time for each video is number of views multiplied by length of the video.

metric

viewed_time_lifetime

Viewed time (in seconds) of all uploaded videos - lifetime value. Viewed time for each video is number of views multiplied by length of the video.

metric

views_change

Absolute change of views count lifetime.

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views_count_lifetime

Views count of all uploaded videos - lifetime value.

metric