Emplifi

The table below gives information about all the data fields that you can import from Emplifi.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field API name	Data Type	Description	Use in Adverity
attachments	string	Array of objects containing details about post attachments. Fields: title- description- url- image_url.	dimension
author_id	string	Author profile id.	dimension
boards_change	long	Absolute change of boards count lifetime.	metric
boards_lifetime	long	Boards count - lifetime value.	metric
comments	long	Number of comments on page posts.	metric
comments_by_image_filter	long	Number of comments of profile posts by used image filter of that post.	metric
comments_by_ppd_status	long	Number of comments on page posts by paid status (organic/paid/unknown) based on PPD.	metric
comments_by_type	long	Number of comments on page posts by post type.	metric
comments_by_video_filter	long	Number of comments of profile posts by used video filter of that post.	metric
comments_change	long	Absolute change of comments count on uploaded videos.	metric
coordinates	string	Represents the geographic location of this Tweet as reported by the user or client application. The inner coordinates array is formatted as geoJSON (longitude first- then latitude).	dimension
created_time	datetime	post created time.	dimension
dislikes	long	The number of users who have indicated that they disliked the video.	metric
dislikes_change	long	Absolute change of dislikes count on uploaded videos.	metric
duration	long	The length of the video [s].	metric
entities	string	Entities provide metadata and additional contextual information about content posted on Twitter.	dimension
fans_change	long	Absolute change of fans count of a page.	metric
fans_lifetime	long	Total number of likes (=fans) of a page.	metric
ff_ratio	float	Absolute change of following count lifetime.	metric
followers_change	long	Absolute change of followers count lifetime.	metric
followers_lifetime	long	Followers count - lifetime value.	metric
following_change	long	Absolute change of following count lifetime.	metric
following_lifetime	long	Following count - lifetime value.	metric
id	string	Facebook post id.	dimension
in_reply_to_user_id	string	If the represented Tweet is a reply- this field will contain the integer representation of the original Tweet’s author ID.	dimension
incoming	long	Number of all incoming activities (mentions + retweets + replies) created by others mentioning this profile.	metric
incoming_questions	long	Number of user tweets that are also marked as a question.	metric
incoming_questions_average_response_time	float	Average reponse time (mins) of responded user questions.	metric
incoming_questions_responded	long	Number of user tweets that are marked as a question and that are responded (profile reply).	metric
incoming_questions_responded_by_time	long	Number of responded user questions by response time category.	metric
incoming_questions_response_rate	float	Ratio of user questions and responded user questions.	metric
incoming_replies	long	Number of replies made by others.	metric
incoming_retweets	long	Number of retweets made by others.	metric
incoming_tweets	long	Number of user tweets. User tweet is considered any incoming activity (mention- reply)- exluding retweets.	metric
incoming_tweets_average_response_time	float	Average reponse time (mins) of responded user tweets.	metric
incoming_tweets_responded	long	Number of user tweets that are responded (profile reply).	metric
incoming_tweets_responded_by_time	long	Number of responded user tweets by response time category.	metric
incoming_tweets_response_rate	float	Ratio of user tweets and responded user tweets.	metric
insights_activity	long	Number of activities created about your Page. (Total Count)	metric
insights_activity_by_activity_type	long	Number of activities about your Page by activity type. (Total Count)	metric
insights_activity_unique	long	Number of people sharing activity about your page. These activity include liking your Page- posting to your Page's timeline- liking- commenting on or sharing one of your Page posts- answering a question you posted- responding to one of your events- mentioning your Page- tagging your Page in a photo or checking in at your location. (Unique Users)	metric
insights_activity_unique_by_activity_type	long	Number of people talking about your Page- by activity type. (Unique Users)	metric
insights_activity_unique_by_age_gender	long	Number of People Talking About the Page by user age and gender (Unique Users)	metric
insights_activity_unique_by_city	long	Number of People Talking About the Page by user city. (Unique Users)	metric
insights_activity_unique_by_country	long	Number of People Talking About the Page by user country (Unique Users)	metric
insights_activity_unique_by_locale	long	Number of People Talking About the Page by user language. (Unique Users)	metric
insights_engaged_fan	long	People who have liked your page and engaged with your post.	metric
insights_engaged_users	long	Number of people who engaged with your Page. Engagement includes any click or activity created. (Unique Users).	metric
insights_engagement	long	Total number of likes and comments on the media object.	metric
insights_engagement_rate	float	Reach shows you how many people were exposed to your content and Reach Engagement Rate shows you how many of those reached people actually interacted with it.	metric
insights_fan_adds	long	Number of new people who have liked your Page.	metric
insights_fan_adds_by_paid_non_paid_unique	long	New likes by paid and non-paid : Number of new people who have liked your page broken down by paid and non-paid. (Unique Users)	metric
insights_fan_adds_unique	long	New Likes : Number of new people who have liked your Page (Unique Users)	metric
insights_fan_removes	long	Number of Unlikes of your Page (Total Count)	metric
insights_fan_removes_unique	long	Number of Unlikes of your Page (Unique Users)	metric
insights_fans_by_like_source	long	Breakdown of Number of Page likes from the most common places where people can like your Page. (Total Count)	metric
insights_fans_by_like_source_unique	long	Number of people who liked your Page- broken down by the most common places where people can like your Page. (Unique Users)	metric
insights_fans_by_unlike_source_unique	long	Number of people who unliked your Page- broken down by the most common places where people can unlike your Page. (Unique Users)	metric
insights_fans_city	long	Aggregated location data- sorted by city- number of people who like your Page. (Unique Users)	metric
insights_fans_gender_age_lifetime	long	Aggregated demographic data about the people who like your Page based on the age and gender information they provide in their user profiles. (Unique Users)	metric
insights_fans_lifetime	long	Number of people who have liked your Page. (Unique Users)	metric
insights_fans_lifetime_by_country	long	Lifetime value of number of fans grouped by country.	metric
insights_fans_locale_lifetime	long	Aggregated language data about the people who like your Page based on the default language setting selected when accessing Facebook. (Unique Users)	metric
insights_fans_online	long	Number of people who liked your Page and when they are online (Unique Users)	metric
insights_fans_online_by_hour	long	Number of your fans who saw any posts on Facebook on a given day- broken down by hour of day in PST (Pacific Standard Time)	metric
insights_followers_by_city_by_day	long	The cities of the Business Account's followers.	metric
insights_followers_by_country_by_day	long	The countries of the Business Account's followers.	metric
insights_followers_by_gender_by_age_by_day	long	The gender and age distribution of the Business Account's followers.	metric
insights_followers_by_locale_by_day	long	The number of followers broken down by language preferences.	metric
insights_impressions	long	Number of impressions seen of any content associated with your Page. (Total Count)	metric
insights_impressions_by_paid_non_paid	long	Number of impressions seen of any content associated with your page broken down by paid and non-paid. (Total Count)	metric
insights_impressions_fan	long	The number of impressions for your Page post by people who have liked your Page	metric
insights_impressions_fan_paid	long	The number of impressions for your Page post by people who like your Page in an Ad or Sponsored Story	metric
insights_impressions_organic	long	Number of times your posts were seen in News Feed or ticker or on visits to your Page. These impressions can be by people who have liked your Page and people who haven't. (Total Count)	metric
insights_impressions_paid	long	Number of impressions of a Sponsored Story or Ad pointing to your Page. (Total Count)	metric
insights_impressions_viral	long	Number of impressions of an activity published by a friend about your Page. These activities include liking your Page- posting to your Page's Wall- liking- commenting on or sharing one of your Page posts- answering a Question you posted- RSVPing to one of your events- mentioning your Page- phototagging your Page or checking in at your Place. (Total Count)	metric
insights_impressions_viral_frequency_distribution	long	Number of people your Page reached from a story published by a friend- broken down by how many times people saw activities about your Page. (Unique Users)	metric
insights_negative_feedback	long	Number of times people have given negative feedback to your Page. (Total Count)	metric
insights_negative_feedback_unique	long	The number of people who took a negative action in your post (e.g.- hid it)	metric
insights_paid_status	string	Whether the post has been promoted (received any paid impression) or not	dimension
insights_positive_feedback	long	Number of times people have given positive feedback to your Page. (Total Count)	metric
insights_post_clicks	long	Number of clicks on any of your content. Clicks generating activity are included in "Other Clicks." Activities generated without clicks on page content (e.g.- liking the page in Timeline) are not included. (Total Count)	metric
insights_post_clicks_by_type	long	Number of clicks on any of your content- by type. Clicks generating activity are included in "Other Clicks." Activities generated without clicks on page content (e.g.- liking the page in Timeline) are not included. Other clicks is defined as 'Clicks not on the content of the post- such as page title clicks or click to see more.	metric
insights_post_clicks_by_type_unique	long	The number of people who clicked anywhere in your post without generating an activity- broken-down by post click type.	metric
insights_post_clicks_unique	long	Number of people who clicked on any of your content. Clicks that create activity are included in "Other Clicks." Activities that are created without clicking on Page content (ex- liking the Page from timeline) are not included. (Unique Users)	metric
insights_post_clicks_unique_by_type	long	Number of of people who clicked on any of your content- by type. Clicks that create activity are included in "Other Clicks." Activities that are created without clicking on Page content (ex- liking the Page from timeline) are not included. (Unique Users)	metric
insights_post_engagement_by_day	long	Total number of likes and comments on the posts.	metric
insights_post_engagement_by_type_by_day	long	Total engagement (likes and comments) broken down by post type (video- carousel album- carousel- image).	metric
insights_post_impressions	long	Number of impressions that came from all of your posts. (Total Count)	metric
insights_post_impressions_by_day	long	The number of times posts have been seen.	metric
insights_post_impressions_by_paid_non_paid	long	Number of impressions that came from all of your posts broken down by paid and non-paid. (Total Count)	metric
insights_post_impressions_by_type_by_day	long	The number of times posts have been seen- broken down by post type.	metric
insights_post_impressions_frequency_distribution	long	Number of people who saw your Page posts- broken down by how many times people saw your posts. (Unique Users)	metric
insights_post_impressions_paid	long	Number of impressions of your Page posts in an Ad or Sponsored Story. (Total Count)	metric
insights_post_interactions_by_day	long	The number of Likes- Comments and Saves posts received. The data source of this chart is different from the post_engagement. As a result- the number of interactions may vary.	metric
insights_post_interactions_by_int_type_by_day	long	The number of Likes- Comments and Saves posts received- broken down by the type of Interactions. The data source of this chart is different from the post_engagement. As a result- the number of interactions may vary.	metric
insights_post_reach	long	Number of people who saw any of your Page posts. (Unique Users)	metric
insights_post_reach_by_paid_non_paid	long	Number of impressions that came from all of your posts broken down by paid and non-paid. (Unique Users)	metric
insights_post_reach_organic	long	Number of people who saw your Page posts in news feed or ticker- or on your Page's timeline. (Unique Users)	metric
insights_post_reach_paid	long	Number of people who saw your Page posts in an ad or sponsored story. (Unique Users)	metric
insights_post_saves_by_day	long	Total number of saves on the posts.	metric
insights_post_saves_by_type_by_day	long	Total number of saves broken down by post type (video- carousel album- carousel- image).	metric
insights_post_video_views_by_day	long	The number of times videos have been viewed.	metric
insights_post_video_views_by_type_by_day	long	The number of times videos have been viewed- broken down by video type.	metric
insights_profile_all_clicks_by_day	long	The number of times user clicked on a specific contact on your Business Account's profile.	metric
insights_profile_email_contacts_by_day	long	Total number of taps on the email link in the Business Account's profile.	metric
insights_profile_get_directions_clicks_by_day	long	Total number of taps on the directions link in the Business Account's profile.	metric
insights_profile_impressions_by_day	long	Total number of times the Business Account's media objects (i.e. posts- stories and promotions) have been viewed. Does not include profile views.	metric
insights_profile_phone_call_clicks_by_day	long	Total number of taps on the call link in the Business Account's profile.	metric
insights_profile_reach_by_day	long	Unique Impressions (Reach) refers to the number of different people who see your post. One person can see your post 5 times but is only counted once toward Reach.	metric
insights_profile_text_message_clicks_by_day	long	Total number of taps on the text message link in the Business Account's profile.	metric
insights_profile_views_by_day	long	Total number of unique users who have viewed the Business Account's profile.	metric
insights_profile_website_clicks_by_day	long	Total number of taps on the website link in the Business Account's profile.	metric
insights_reach	long	Number of people who have seen any content associated with your Page. (Unique Users)	metric
insights_reach_by_age_gender	long	Total Page Reach by age and gender. (Unique Users)	metric
insights_reach_by_paid_non_paid	long	Number of impressions seen of any content associated with your page broken down by paid and non-paid. (Unique Users)	metric
insights_reach_engagement	float	Number of people who engaged with your Page per Number of people who have seen any content associated with your Page. Engagement includes any click or activity created.	metric
insights_reach_fan	long	The number of people who have like your Page who saw your Page post	metric
insights_reach_fan_paid	long	The number of people who have like your Page and saw your Page post in an Ad or Sponsored Story	metric
insights_reach_organic	long	Number of people who visited your Page- or saw your Page or one of its posts in news feed or ticker. These can be people who have liked your Page and people who haven't. (Unique Users)	metric
insights_reach_paid	long	Number of people who saw a sponsored story or ad pointing to your Page. (Unique Users)	metric
insights_reach_viral	long	Number of people who saw your Page or one of its posts from a activity shared by a friend. These activities include liking your Page- posting to your Page's timeline- liking- commenting on or sharing one of your Page posts- answering a question you posted- responding to one of your events- mentioning your Page- tagging your Page in a photo or checking in at your location. (Unique Users)	metric
insights_reactions	long	Number of reactions on any of your content.	metric
insights_reactions_by_type	long	Number of reactions on any of your content by type.	metric
insights_reactions_by_type_total	long	The number of reactions to a page's post by reaction type.	metric
insights_reactions_like_total	long	The number of "like" reactions to a post.	metric
insights_saved	long	Total number of unique accounts that have saved the media object.	metric
insights_stories	long	The number of stories created about your Page (Stories)	metric
insights_story_adds	long	The number of stories generated about your Page post.	metric
insights_storytellers	long	The number of people sharing stories about your page ('People Talking About This' / PTAT). These stories include liking your Page- posting to your Page's Wall- liking- commenting on or sharing one of your Page posts- answering a Question you posted- RSVPing to one of your events- mentioning your Page- phototagging your Page or checking in at your Place	metric
insights_video_avg_time_watched	long	The average length of time (in milliseconds) people spent viewing your video	metric
insights_video_complete_views_30s	long	Number of times page's videos have been viewed for more than 30 seconds	metric
insights_video_complete_views_30s_autoplayed	long	Number of times page's autoplayed videos have been viewed for more than 30 seconds	metric
insights_video_complete_views_30s_click_to_play	long	Number of times page's videos have been viewed after the user clicks on play for more than 30 seconds	metric
insights_video_complete_views_30s_clicked_to_play	long	Total number of times page's videos have been viewed to the end- or viewed after the user clicks on play for more than 30 seconds	metric
insights_video_complete_views_30s_organic	long	Number of times page's videos have been viewed for more than 30 seconds by organic reach	metric
insights_video_complete_views_30s_paid	long	Total number of times page's promoted videos have been viewed to the end- or for more than 30 seconds	metric
insights_video_complete_views_30s_repeat_views	long	Number of times that people replay a page's videos for more than 30 seconds	metric
insights_video_complete_views_30s_unique	long	Number of times page's videos have been played for unique people for more than 30 seconds	metric
insights_video_complete_views_organic	long	The number of times your video was organically viewed from the beginning to 95% of its length	metric
insights_video_complete_views_organic_unique	long	The number of people who viewed your video organically from the beginning to 95% of its length	metric
insights_video_complete_views_paid	long	The number of times your video was viewed via paid impression from the beginning to 95% of its length	metric
insights_video_complete_views_paid_unique	long	The number of people who viewed your video via paid impression from the beginning to 95% of its length	metric
insights_video_repeat_views	long	Number of times that people replay a page's videos for more than 3 seconds	metric
insights_video_retention_graph	float	Percentage of viewers at each interval. Video length is divided into short buckets. Each key in response represents a bucket. Values are percent of people saw the video in that bucket	metric
insights_video_retention_graph_autoplayed	float	Percentage of viewers at each interval where the video started playing automatically. Video length is divided into short buckets. Each key in response represents a bucket. Values are percent of people saw the video in that bucket	metric
insights_video_view_time	long	The total number of milliseconds your video was watched- including replays and views less than 3 seconds.	metric
insights_video_view_time_by_age_bucket_and_gender	long	The total time- in milliseconds- your video played for your Top Audiences- age and gender	metric
insights_video_view_time_by_country_id	long	The total number of minutes your video played for your Top 45 Locations - Countries	metric
insights_video_view_time_organic	long	Total time (in milliseconds) video has been viewed without paid promotion	metric
insights_video_view_time_paid	long	Total time (in milliseconds) video has been viewed with paid promotion	metric
insights_video_views	long	Number of times page's videos have been viewed for more than 3 seconds	metric
insights_video_views_autoplayed	long	Number of times page's autoplayed videos have been viewed for more than 3 seconds	metric
insights_video_views_click_to_play	long	Number of times page's videos have been viewed after the user clicks on play for more than 3 seconds	metric
insights_video_views_clicked_to_play	long	Number of times people clicked to play your video and viewed it more than 3 seconds	metric
insights_video_views_organic	long	Number of times page's videos have been viewed for more than 3 seconds by organic reach	metric
insights_video_views_organic_unique	long	The number of people who viewed at least 3 seconds of your video organically	metric
insights_video_views_paid	long	Number of times page's promoted videos have been viewed for more than 3 seconds	metric
insights_video_views_paid_unique	long	The number of people who viewed at least 3 seconds of your video via paid impression	metric
insights_video_views_unique	long	Number of times page's videos have been played for unique people for more than 3 seconds	metric
insights_views	long	Page views (Total Count)	metric
interaction_change	long	Absolute change of interactions (likes + dislikes + comments) count on uploaded videos.	metric
interactions	long	Number of interactions on page posts.	metric
interactions_by_image_filter	long	Number of interactions of profile posts by used image filter of that post.	metric
interactions_by_ppd_status	long	Number of interactions on page posts by paid status (organic/paid/unknown) based on PPD.	metric
interactions_by_type	long	Number of interactions on page posts by post type.	metric
interactions_by_video_filter	long	Number of interactions of profile posts by used video filter of that post.	metric
interactions_per_1000_fans	float	Number of interactions per thousand fans.	metric
interactions_per_1000_fans_by_type	float	Number of interactions per thousand fans by type.	metric
interactions_per_1000_followers	float	Number of interactions (likes and comments) per thousand followers.	metric
interactions_per_1000_followers_by_image_filter	float	Number of interactions (likes and comments) per thousand followers by used image filter.	metric
interactions_per_1000_followers_by_type	float	Number of interactions (likes and comments) per thousand followers by used post type.	metric
interactions_per_1000_followers_by_video_filter	float	Number of interactions (likes and comments) per thousand followers by used video filter.	metric
interactions_per_1000_subscribers	float	Number of interactions per thousand subscribers.	metric
is_published	string	Is post published	dimension
language	string	Indicates a BCP 47 language identifier corresponding to the machine-detected language of the Tweet text.	dimension
likes	long	Number of likes of profile posts.	metric
likes_by_image_filter	long	Number of likes of profile posts by used image filter of that post.	metric
likes_by_post_type	long	Number of likes of profile posts by post type.	metric
likes_by_video_filter	long	Number of likes of profile posts by used video filter of that post.	metric
likes_change	long	Absolute change of likes count on uploaded videos.	metric
listed_change	long	Absolute change of listed count lifetime.	metric
listed_lifetime	long	Listed count - lifetime value (how many times profile has been listed).	metric
mentions	string	List of profile ids mentioned.	dimension
message	string	Facebook post contents.	dimension
network_name	string	Name of network.	dimension
page_id	string	Facebook page id for the published post.	dimension
page_posts	long	Number of page posts.	metric
page_posts_by_app	long	Number of page posts by application via it was posted (any facebook app is "web").	metric
page_posts_by_ppd_status	long	Number of page posts by paid status (organic/paid/unknown) based on PPD.	metric
page_posts_by_type	long	Number of page posts by post type.	metric
pins_change	long	Absolute change of pins count lifetime.	metric
pins_lifetime	long	Pins count - lifetime value	metric
post_labels	string	Array of post labels for given post and account	dimension
ppd_status	string	Indicates whether the post was organic- paid or unknown based on PPD algorithm.	dimension
profile_activities	long	Number of all activities (tweets + retweets + replies) created by the profile.	metric
profile_activities_by_app	long	Number of all activities posted by profile by application via it was posted.	metric
profile_id	string	Id of profile.	dimension
profile_insights_enabled	string	Whether Insights Metrics are enabled.	dimension
profile_labels	string	Labels of profile.	dimension
profile_name	string	Name of profile.	dimension
profile_picture	string	Picture of profile.	dimension
profile_posts	long	Number of profile posts.	metric
profile_posts_by_image_filter	long	Number of profile posts by used image filter of that post.	metric
profile_posts_by_type	long	Number of profile posts by post type.	metric
profile_posts_by_video_filter	long	Number of profile posts by used video filter of that post.	metric
profile_replies	long	Number of replies made by profile.	metric
profile_retweets	long	Number of retweets made by profile.	metric
profile_timezone	string	Timezone of profile.	dimension
profile_tweets	long	Number of tweets made by profile.	metric
published_time	datetime	The date and time when the video was published.	dimension
reactions	long	Number of reactions on page posts.	metric
reactions_by_ppd_status	long	Number of reactions on page posts by paid status (organic/paid/unknown) based on PPD.	metric
reactions_by_reaction_type	long	Number of reactions on page posts by reaction type (like- love- haha- etc...).	metric
reactions_by_type	long	Number of reactions on page posts by post type.	metric
repins	long	Number of repins on profile pins.	metric
replies	long	Number of replies on profile tweets and replies.	metric
retweeted_user_id	string	If the represented Tweet is a retweet- this field will contain the integer representation of the original Tweet’s author ID.	dimension
retweets	long	Number of retweets on profile tweets and replies.	metric
shares	long	Number of shares on page posts.	metric
shares_by_ppd_status	long	Number of shares on page posts by paid status (organic/paid/unknown) based on PPD.	metric
shares_by_type	long	Number of shares on page posts by post type.	metric
source	string	id: HTML-formatted string linking to utility used to create the tweet; name: name of the utility	dimension
story	string	Text from stories not intentionally generated by users- such as those generated when two people become friends- or when someone else posts on the person's wall.	dimension
subscribers_change	long	Absolute change of subscribers count lifetime.	metric
subscribers_count_lifetime	long	Subscribers count - lifetime value.	metric
type	string	Facebook post type.	dimension
universal_video_id	string	The publishers asset management code for this video. Only available in case the post type is a video.	dimension
url	string	Link to facebook post.	dimension
user_posts	long	Number of user posts.	metric
user_posts_average_response_time	long	Average reponse time (mins) of responded user posts.	metric
user_posts_by_app	long	Number of user posts by application via it was posted (any facebook app is "web").	metric
user_posts_responded	long	Number of user posts that are responded (at least 1 page comment).	metric
user_posts_responded_by_time	long	Number of responded user posts by response time category.	metric
user_posts_response_rate	float	Ratio of user posts and responded user posts.	metric
user_questions	long	Number of user posts that are marked as a question.	metric
user_questions_average_response_time	long	Average reponse time (mins) of responded user questions.	metric
user_questions_responded	long	Number of user posts that are marked as a question and that are responded (at least 1 page comment).	metric
user_questions_responded_by_time	long	Number of responded user questions by response time category.	metric
user_questions_response_rate	float	Ratio of user questions and responded user questions.	metric
video_change	long	Absolute change of videos count lifetime.	metric
video_count_lifetime	long	Video count - lifetime value.	metric
video_id	string	The id of the video object.	dimension
video_length	float	Duration of the video in seconds. Only available in case the post type is a video.	metric
video_view_time	long	The number of time the video has been viewed multiplied by duration [s].	metric
video_views	long	The number of times the video has been viewed.	metric
viewed_time_change	long	Absolute change of viewed time (in seconds) lifetime. Viewed time for each video is number of views multiplied by length of the video.	metric
viewed_time_lifetime	long	Viewed time (in seconds) of all uploaded videos - lifetime value. Viewed time for each video is number of views multiplied by length of the video.	metric
views_change	long	Absolute change of views count lifetime.	metric
views_count_lifetime	long	Views count of all uploaded videos - lifetime value.	metric