Emplifi: Most-used fields#
The table below gives information about most-used fields that you can import from Emplifi. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
attachments.{NUM}.attachments.{NUM}.description |
attachments.{NUM}.attachments.{NUM}.description |
dimension |
|
attachments.{NUM}.attachments.{NUM}.image_url |
attachments.{NUM}.attachments.{NUM}.image_url |
dimension |
|
attachments.{NUM}.attachments.{NUM}.title |
attachments.{NUM}.attachments.{NUM}.title |
dimension |
|
attachments.{NUM}.attachments.{NUM}.type |
attachments.{NUM}.attachments.{NUM}.type |
dimension |
|
attachments.{NUM}.attachments.{NUM}.url |
attachments.{NUM}.attachments.{NUM}.url |
dimension |
|
attachments.{NUM}.description |
attachments.{NUM}.description |
dimension |
|
attachments.{NUM}.image_url |
attachments.{NUM}.image_url |
dimension |
|
attachments.{NUM}.title |
attachments.{NUM}.title |
dimension |
|
attachments.{NUM}.type |
attachments.{NUM}.type |
dimension |
|
attachments.{NUM}.url |
attachments.{NUM}.url |
dimension |
|
author |
author |
dimension |
|
author.name |
author.name |
dimension |
|
author.url |
author.url |
dimension |
|
channel.id |
channel.id |
dimension |
|
channel.name |
channel.name |
dimension |
|
channel.url |
channel.url |
dimension |
|
comments |
comments |
Number of comments on page posts. |
metric |
comments_change |
comments_change |
Absolute change of comments count on uploaded videos. |
metric |
comments_sentiment.negative |
comments_sentiment.negative |
metric |
|
comments_sentiment.neutral |
comments_sentiment.neutral |
metric |
|
comments_sentiment.positive |
comments_sentiment.positive |
metric |
|
content |
content |
dimension |
|
content_type |
content_type |
dimension |
|
country |
country |
dimension |
|
created_time |
created_time |
post created time. |
dimension |
date |
date |
dimension |
|
date.month |
date.month |
dimension |
|
date.week |
date.week |
dimension |
|
date.year |
date.year |
dimension |
|
date_end |
date_end |
dimension |
|
date_start |
date_start |
dimension |
|
deleted |
deleted |
dimension |
|
description |
description |
dimension |
|
dislikes |
dislikes |
The number of users who have indicated that they disliked the video. |
dimension |
dislikes_change |
dislikes_change |
Absolute change of dislikes count on uploaded videos. |
metric |
duration |
duration |
The length of the video [s]. |
metric |
engagement_rate |
engagement_rate |
metric |
|
fans_change |
fans_change |
Absolute change of fans count of a page. |
metric |
fans_lifetime |
fans_lifetime |
Total number of likes (=fans) of a page. |
metric |
ff_ratio |
ff_ratio |
Absolute change of following count lifetime. |
metric |
followers_change |
followers_change |
Absolute change of followers count lifetime. |
metric |
followers_lifetime |
followers_lifetime |
Followers count - lifetime value. |
metric |
following_change |
following_change |
Absolute change of following count lifetime. |
metric |
following_lifetime |
following_lifetime |
Following count - lifetime value. |
metric |
gender_age |
gender_age |
dimension |
|
grade |
grade |
dimension |
|
hidden |
hidden |
dimension |
|
id |
id |
Facebook post id. |
dimension |
insights_activity |
insights_activity |
Number of activities created about your Page. (Total Count) |
metric |
insights_activity_unique |
insights_activity_unique |
Number of people sharing activity about your page. These activity include liking your Page- posting to your Page’s timeline- liking- commenting on or sharing one of your Page posts- answering a question you posted- responding to one of your events- mentioning your Page- tagging your Page in a photo or checking in at your location. (Unique Users) |
metric |
insights_comments |
insights_comments |
metric |
|
insights_completion_rate |
insights_completion_rate |
metric |
|
insights_engaged_fan |
insights_engaged_fan |
People who have liked your page and engaged with your post. |
metric |
insights_engaged_users |
insights_engaged_users |
Number of people who engaged with your Page. Engagement includes any click or activity created. (Unique Users). |
metric |
insights_engagement |
insights_engagement |
Total number of likes and comments on the media object. |
metric |
insights_engagement_by_engagement_type.comments |
insights_engagement_by_engagement_type.comments |
metric |
|
insights_engagement_by_engagement_type.likes |
insights_engagement_by_engagement_type.likes |
metric |
|
insights_engagement_by_engagement_type.saves |
insights_engagement_by_engagement_type.saves |
metric |
|
insights_engagements |
insights_engagements |
metric |
|
insights_fan_adds |
insights_fan_adds |
Number of new people who have liked your Page. |
metric |
insights_fan_adds_unique |
insights_fan_adds_unique |
New Likes : Number of new people who have liked your Page (Unique Users) |
metric |
insights_fan_removes |
insights_fan_removes |
Number of Unlikes of your Page (Total Count) |
metric |
insights_fan_removes_unique |
insights_fan_removes_unique |
Number of Unlikes of your Page (Unique Users) |
metric |
insights_fans_change |
insights_fans_change |
metric |
|
insights_fans_lifetime |
insights_fans_lifetime |
Number of people who have liked your Page. (Unique Users) |
metric |
insights_fans_online |
insights_fans_online |
metric |
|
insights_followers |
insights_followers |
metric |
|
insights_impressions |
insights_impressions |
Number of impressions seen of any content associated with your Page. (Total Count) |
metric |
insights_impressions_28_days |
insights_impressions_28_days |
dimension |
|
insights_impressions_7_days |
insights_impressions_7_days |
dimension |
|
insights_impressions_by_post_attribution |
insights_impressions_by_post_attribution |
dimension |
|
insights_impressions_by_post_attribution.organic |
insights_impressions_by_post_attribution.organic |
metric |
|
insights_impressions_by_post_attribution.paid |
insights_impressions_by_post_attribution.paid |
metric |
|
insights_impressions_by_post_attribution.viral |
insights_impressions_by_post_attribution.viral |
metric |
|
insights_interactions |
insights_interactions |
metric |
|
insights_likes |
insights_likes |
metric |
|
insights_media_views |
insights_media_views |
metric |
|
insights_negative_feedback |
insights_negative_feedback |
metric |
|
insights_negative_feedback_unique |
insights_negative_feedback_unique |
The number of people who took a negative action in your post (e.g.- hid it) |
dimension |
insights_positive_feedback |
insights_positive_feedback |
Number of times people have given positive feedback to your Page. (Total Count) |
metric |
insights_post_clicks |
insights_post_clicks |
Number of clicks on any of your content. Clicks generating activity are included in “Other Clicks.” Activities generated without clicks on page content (e.g.- liking the page in Timeline) are not included. (Total Count) |
metric |
insights_post_clicks_by_clicks_type |
insights_post_clicks_by_clicks_type |
dimension |
|
insights_post_clicks_by_clicks_type.button_clicks |
insights_post_clicks_by_clicks_type.button_clicks |
dimension |
|
insights_post_clicks_by_clicks_type.link_clicks |
insights_post_clicks_by_clicks_type.link_clicks |
metric |
|
insights_post_clicks_by_clicks_type.other_clicks |
insights_post_clicks_by_clicks_type.other_clicks |
metric |
|
insights_post_clicks_by_clicks_type.photo_views |
insights_post_clicks_by_clicks_type.photo_views |
metric |
|
insights_post_clicks_by_clicks_type.video_plays |
insights_post_clicks_by_clicks_type.video_plays |
dimension |
|
insights_post_clicks_unique |
insights_post_clicks_unique |
metric |
|
insights_post_impressions |
insights_post_impressions |
Number of impressions that came from all of your posts. (Total Count) |
metric |
insights_post_reach |
insights_post_reach |
Number of people who saw any of your Page posts. (Unique Users) |
metric |
insights_profile_views |
insights_profile_views |
metric |
|
insights_reach |
insights_reach |
Number of people who have seen any content associated with your Page. (Unique Users) |
metric |
insights_reach_28_days |
insights_reach_28_days |
metric |
|
insights_reach_7_days |
insights_reach_7_days |
metric |
|
insights_reach_by_post_attribution |
insights_reach_by_post_attribution |
dimension |
|
insights_reach_by_post_attribution.organic |
insights_reach_by_post_attribution.organic |
metric |
|
insights_reach_by_post_attribution.paid |
insights_reach_by_post_attribution.paid |
metric |
|
insights_reach_by_post_attribution.viral |
insights_reach_by_post_attribution.viral |
metric |
|
insights_reach_engagement |
insights_reach_engagement |
Number of people who engaged with your Page per Number of people who have seen any content associated with your Page. Engagement includes any click or activity created. |
metric |
insights_reach_engagement_rate |
insights_reach_engagement_rate |
metric |
|
insights_reach_per_content |
insights_reach_per_content |
metric |
|
insights_reactions |
insights_reactions |
Number of reactions on any of your content. |
metric |
insights_reactions_by_type |
insights_reactions_by_type |
Number of reactions on any of your content by type. |
dimension |
insights_reactions_by_type.anger |
insights_reactions_by_type.anger |
metric |
|
insights_reactions_by_type.haha |
insights_reactions_by_type.haha |
metric |
|
insights_reactions_by_type.like |
insights_reactions_by_type.like |
metric |
|
insights_reactions_by_type.love |
insights_reactions_by_type.love |
metric |
|
insights_reactions_by_type.sorry |
insights_reactions_by_type.sorry |
metric |
|
insights_reactions_by_type.wow |
insights_reactions_by_type.wow |
metric |
|
insights_saves |
insights_saves |
metric |
|
insights_shares |
insights_shares |
metric |
|
insights_story_completion_rate |
insights_story_completion_rate |
metric |
|
insights_story_exits |
insights_story_exits |
metric |
|
insights_story_replies |
insights_story_replies |
metric |
|
insights_story_taps_back |
insights_story_taps_back |
metric |
|
insights_story_taps_forward |
insights_story_taps_forward |
metric |
|
insights_video_complete_views_30s |
insights_video_complete_views_30s |
Number of times page’s videos have been viewed for more than 30 seconds |
metric |
insights_video_complete_views_30s_repeat_views |
insights_video_complete_views_30s_repeat_views |
Number of times that people replay a page’s videos for more than 30 seconds |
metric |
insights_video_complete_views_30s_unique |
insights_video_complete_views_30s_unique |
Number of times page’s videos have been played for unique people for more than 30 seconds |
metric |
insights_video_repeat_views |
insights_video_repeat_views |
Number of times that people replay a page’s videos for more than 3 seconds |
metric |
insights_video_view_time |
insights_video_view_time |
The total number of milliseconds your video was watched- including replays and views less than 3 seconds. |
metric |
insights_video_view_time_average |
insights_video_view_time_average |
metric |
|
insights_video_view_time_by_post_attribution.organic |
insights_video_view_time_by_post_attribution.organic |
metric |
|
insights_video_view_time_by_post_attribution.paid |
insights_video_view_time_by_post_attribution.paid |
metric |
|
insights_video_views |
insights_video_views |
Number of times page’s videos have been viewed for more than 3 seconds |
metric |
insights_video_views_10s |
insights_video_views_10s |
metric |
|
insights_video_views_10s_by_post_attribution.organic |
insights_video_views_10s_by_post_attribution.organic |
metric |
|
insights_video_views_10s_by_post_attribution.paid |
insights_video_views_10s_by_post_attribution.paid |
metric |
|
insights_video_views_10s_unique |
insights_video_views_10s_unique |
metric |
|
insights_video_views_30s |
insights_video_views_30s |
metric |
|
insights_video_views_30s_by_post_attribution.organic |
insights_video_views_30s_by_post_attribution.organic |
metric |
|
insights_video_views_30s_by_post_attribution.paid |
insights_video_views_30s_by_post_attribution.paid |
metric |
|
insights_video_views_30s_unique |
insights_video_views_30s_unique |
metric |
|
insights_video_views_average_completion |
insights_video_views_average_completion |
metric |
|
insights_video_views_by_post_attribution.organic |
insights_video_views_by_post_attribution.organic |
metric |
|
insights_video_views_by_post_attribution.paid |
insights_video_views_by_post_attribution.paid |
metric |
|
insights_video_views_complete |
insights_video_views_complete |
metric |
|
insights_video_views_complete_by_post_attribution.organic |
insights_video_views_complete_by_post_attribution.organic |
metric |
|
insights_video_views_complete_by_post_attribution.paid |
insights_video_views_complete_by_post_attribution.paid |
metric |
|
insights_video_views_complete_unique |
insights_video_views_complete_unique |
metric |
|
insights_video_views_complete_unique_by_post_attribution.organic |
insights_video_views_complete_unique_by_post_attribution.organic |
metric |
|
insights_video_views_complete_unique_by_post_attribution.paid |
insights_video_views_complete_unique_by_post_attribution.paid |
metric |
|
insights_video_views_distribution.owned |
insights_video_views_distribution.owned |
metric |
|
insights_video_views_distribution.shared |
insights_video_views_distribution.shared |
metric |
|
insights_video_views_unique |
insights_video_views_unique |
Number of times page’s videos have been played for unique people for more than 3 seconds |
metric |
insights_video_views_unique_by_post_attribution.organic |
insights_video_views_unique_by_post_attribution.organic |
metric |
|
insights_video_views_unique_by_post_attribution.paid |
insights_video_views_unique_by_post_attribution.paid |
metric |
|
insights_views |
insights_views |
Page views (Total Count) |
metric |
interaction_change |
interaction_change |
Absolute change of interactions (likes + dislikes + comments) count on uploaded videos. |
metric |
interaction_type |
interaction_type |
dimension |
|
interactions |
interactions |
Number of interactions on page posts. |
metric |
interactions_per_1000_subscribers |
interactions_per_1000_subscribers |
Number of interactions per thousand subscribers. |
metric |
interactions_per_1k_fans |
interactions_per_1k_fans |
metric |
|
likes |
likes |
Number of likes of profile posts. |
metric |
likes_change |
likes_change |
Absolute change of likes count on uploaded videos. |
metric |
link |
link |
dimension |
|
listed_change |
listed_change |
Absolute change of listed count lifetime. |
metric |
listed_lifetime |
listed_lifetime |
Listed count - lifetime value (how many times profile has been listed). |
metric |
media |
media |
dimension |
|
media_type |
media_type |
dimension |
|
message |
message |
dimension |
|
network |
network |
dimension |
|
network_name |
network_name |
Name of network. |
dimension |
number_of_comments |
number_of_comments |
metric |
|
origin |
origin |
dimension |
|
page.id |
page.id |
dimension |
|
page.name |
page.name |
dimension |
|
page.url |
page.url |
dimension |
|
page_posts |
page_posts |
Number of page posts. |
metric |
page_replies |
page_replies |
metric |
|
page_shares |
page_shares |
metric |
|
platform |
platform |
dimension |
|
post_attribution |
post_attribution |
dimension |
|
post_attribution.status |
post_attribution.status |
dimension |
|
post_attribution.type |
post_attribution.type |
dimension |
|
post_labels |
post_labels |
Array of post labels for given post and account |
dimension |
post_labels.{NUM}.id |
post_labels.{NUM}.id |
dimension |
|
post_labels.{NUM}.name |
post_labels.{NUM}.name |
dimension |
|
post_type |
post_type |
dimension |
|
profile |
profile |
metric |
|
profile_id |
profile_id |
Id of profile. |
dimension |
profile_insights_enabled |
profile_insights_enabled |
Whether Insights Metrics are enabled. |
dimension |
profile_label |
profile_label |
dimension |
|
profile_labels |
profile_labels |
Labels of profile. |
dimension |
profile_name |
profile_name |
Name of profile. |
dimension |
profile_picture |
profile_picture |
Picture of profile. |
dimension |
profile_posts |
profile_posts |
Number of profile posts. |
metric |
profile_timezone |
profile_timezone |
Timezone of profile. |
dimension |
profile_tweets |
profile_tweets |
Number of tweets made by profile. |
metric |
published |
published |
dimension |
|
published_status |
published_status |
dimension |
|
reactions |
reactions |
Number of reactions on page posts. |
metric |
reactions_by_type.anger |
reactions_by_type.anger |
metric |
|
reactions_by_type.haha |
reactions_by_type.haha |
metric |
|
reactions_by_type.like |
reactions_by_type.like |
metric |
|
reactions_by_type.love |
reactions_by_type.love |
metric |
|
reactions_by_type.sorry |
reactions_by_type.sorry |
metric |
|
reactions_by_type.wow |
reactions_by_type.wow |
metric |
|
sentiment |
sentiment |
dimension |
|
sentiment_manual_auto |
sentiment_manual_auto |
metric |
|
sentiment_type |
sentiment_type |
dimension |
|
shares |
shares |
Number of shares on page posts. |
metric |
spam |
spam |
dimension |
|
subscribers_change |
subscribers_change |
Absolute change of subscribers count lifetime. |
metric |
subscribers_count_lifetime |
subscribers_count_lifetime |
Subscribers count - lifetime value. |
metric |
subscribers_lifetime |
subscribers_lifetime |
metric |
|
type |
type |
Facebook post type. |
dimension |
universal_video_id |
universal_video_id |
The publishers asset management code for this video. Only available in case the post type is a video. |
dimension |
url |
url |
Link to facebook post. |
dimension |
user_posts |
user_posts |
Number of user posts. |
metric |
user_posts_average_response_time |
user_posts_average_response_time |
Average reponse time (mins) of responded user posts. |
metric |
user_posts_responded |
user_posts_responded |
Number of user posts that are responded (at least 1 page comment). |
metric |
user_posts_response_rate |
user_posts_response_rate |
Ratio of user posts and responded user posts. |
metric |
user_questions |
user_questions |
Number of user posts that are marked as a question. |
metric |
user_questions_average_response_time |
user_questions_average_response_time |
Average reponse time (mins) of responded user questions. |
metric |
user_questions_responded |
user_questions_responded |
Number of user posts that are marked as a question and that are responded (at least 1 page comment). |
metric |
user_questions_response_rate |
user_questions_response_rate |
Ratio of user questions and responded user questions. |
metric |
video |
video |
dimension |
|
video.crosspost |
video.crosspost |
dimension |
|
video.crosspostable |
video.crosspostable |
dimension |
|
video.id |
video.id |
metric |
|
video.length |
video.length |
metric |
|
video.live |
video.live |
dimension |
|
video.shared |
video.shared |
dimension |
|
video_change |
video_change |
Absolute change of videos count lifetime. |
metric |
video_count_lifetime |
video_count_lifetime |
Video count - lifetime value. |
metric |
video_lifetime |
video_lifetime |
metric |
|
video_view_time |
video_view_time |
The number of time the video has been viewed multiplied by duration [s]. |
metric |
video_views |
video_views |
The number of times the video has been viewed. |
metric |
viewed_time_change |
viewed_time_change |
Absolute change of viewed time (in seconds) lifetime. Viewed time for each video is number of views multiplied by length of the video. |
metric |
viewed_time_lifetime |
viewed_time_lifetime |
Viewed time (in seconds) of all uploaded videos - lifetime value. Viewed time for each video is number of views multiplied by length of the video. |
metric |
views_change |
views_change |
Absolute change of views count lifetime. |
metric |
views_count_lifetime |
views_count_lifetime |
Views count of all uploaded videos - lifetime value. |
metric |