Emplifi: Most-used fields

The table below gives information about most-used fields that you can import from Emplifi. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
attachments.{NUM}.attachments.{NUM}.description	attachments.{NUM}.attachments.{NUM}.description	Description of a nested attachment within a carousel post.	dimension
attachments.{NUM}.attachments.{NUM}.image_url	attachments.{NUM}.attachments.{NUM}.image_url	Image URL of a nested attachment within a carousel post.	dimension
attachments.{NUM}.attachments.{NUM}.title	attachments.{NUM}.attachments.{NUM}.title	Title of a nested attachment within a carousel post.	dimension
attachments.{NUM}.attachments.{NUM}.type	attachments.{NUM}.attachments.{NUM}.type	Type of a nested attachment within a carousel post.	dimension
attachments.{NUM}.attachments.{NUM}.url	attachments.{NUM}.attachments.{NUM}.url	URL of a nested attachment within a carousel post.	dimension
attachments.{NUM}.description	attachments.{NUM}.description	Description of a post attachment.	dimension
attachments.{NUM}.image_url	attachments.{NUM}.image_url	Image URL of a post attachment.	dimension
attachments.{NUM}.title	attachments.{NUM}.title	Title of a post attachment.	dimension
attachments.{NUM}.type	attachments.{NUM}.type	Type of a post attachment (e.g., photo, video, link).	dimension
attachments.{NUM}.url	attachments.{NUM}.url	URL of a post attachment.	dimension
author	author	Details about the author of the social media post or content, including their ID, name, and URL.	dimension
author.name	author.name	The name of the author or profile associated with the content.	dimension
author.url	author.url	The URL of the author or profile associated with the content.	dimension
channel.id	channel.id	The unique identifier of the YouTube channel.	dimension
channel.name	channel.name	The name of the YouTube channel.	dimension
channel.url	channel.url	The URL of the YouTube channel.	dimension
comments	comments	The total number of comments received on a social media post.	metric
comments_change	comments_change	Represents the absolute daily change in the total number of comments across social media posts or profiles. This is a derived metric indicating the day-over-day fluctuation in comment volume.	metric
comments_sentiment.negative	comments_sentiment.negative	The total number of negative sentiment comments for a post.	metric
comments_sentiment.neutral	comments_sentiment.neutral	The total number of neutral sentiment comments for a post.	metric
comments_sentiment.positive	comments_sentiment.positive	The total number of positive sentiment comments for a post.	metric
content	content	The main text or description content of the social media post.	dimension
content_type	content_type	The specific type of content for a social media post (e.g., post, story, video).	dimension
country	country	The country associated with the data, such as the country of origin for a post, ad interaction, or audience demographic.	dimension
created_time	created_time	The date and time when the content was created or uploaded.	dimension
date	date	Represents the date associated with the collected data, used for temporal aggregation and filtering.	dimension
date.month	date.month	The month component of the date, used as a dimension for metrics.	dimension
date.week	date.week	The week component of the date, used as a dimension for metrics.	dimension
date.year	date.year	The year component of the date, used as a dimension for metrics.	dimension
date_end	date_end	The end date for the data collection period, in YYYY-MM-DD format.	dimension
date_start	date_start	The start date for the data collection period, in YYYY-MM-DD format.	dimension
deleted	deleted	Indicates whether the social media post has been deleted from the platform.	dimension
description	description	A detailed explanation or summary of the item, such as a video, collection, or asset.	dimension
dislikes	dislikes	The number of dislikes for a video. Note: Dislike counts are generally no longer available.	metric
dislikes_change	dislikes_change	This metric is no longer supported as the Emplifi API stopped providing dislike counts for platforms like YouTube as of December 13, 2021. Therefore, data for the change in dislikes cannot be collected.	metric
duration	duration	The length of the video in seconds.	metric
engagement_rate	engagement_rate	The rate at which social media content or an ad receives interactions, calculated as average interactions per fan for posts.	metric
fans_change	fans_change	The absolute change in the number of fans (likes) for a Facebook page.	metric
fans_lifetime	fans_lifetime	The total number of fans (likes) a Facebook page has over its lifetime.	metric
ff_ratio	ff_ratio	The ratio of total followers to total following for a Twitter profile, aggregated by day.	metric
followers_change	followers_change	The absolute change in the number of followers for a profile over a given period.	metric
followers_lifetime	followers_lifetime	The total number of followers a profile has over its lifetime.	metric
following_change	following_change	The absolute change in the number of profiles a user is following over a given period.	metric
following_lifetime	following_lifetime	The total number of profiles a user is following over their lifetime.	metric
gender_age	gender_age	A dimension that provides a breakdown of metrics by gender and age groups.	dimension
grade	grade	A grade score assigned to the social media post.	dimension
hidden	hidden	Indicates whether the social media post has been hidden.	dimension
id	id	A unique identifier for various entities such as profiles, posts, labels, or ads.	dimension
insights_activity	insights_activity	The total number of actions people took on your Facebook Page. Note: This metric is deprecated.	metric
insights_activity_unique	insights_activity_unique	The number of unique people who took actions on your Facebook Page. Note: This metric is deprecated.	metric
insights_clicks	insights_clicks	The total number of clicks recorded on social media posts, encompassing various interactions such as clicks on links, photos, videos, or other content within the post. This metric is available for different social media networks.	metric
insights_comments	insights_comments	The total number of comments received by a post or video during its lifetime.	metric
insights_completion_rate	insights_completion_rate	The percentage of times a video was watched in full during its lifetime, or a story impression was not interrupted by an exit, tap back, or tap forward.	metric
insights_content_impressions	insights_content_impressions	Sum of impressions received by a post during its lifetime. This metric is available for LinkedIn posts.	metric
insights_engaged_fan	insights_engaged_fan	The number of unique users who have engaged with content or a profile.	metric
insights_engaged_users	insights_engaged_users	The number of unique people who clicked anywhere in your posts or engaged with your page.	metric
insights_engagement	insights_engagement	The total number of times users engaged with a post or content during its lifetime.	metric
insights_engagement_by_engagement_type.comments	insights_engagement_by_engagement_type.comments	Breakdown of insights engagement by comments.	metric
insights_engagement_by_engagement_type.likes	insights_engagement_by_engagement_type.likes	Breakdown of insights engagement by likes.	metric
insights_engagement_by_engagement_type.saves	insights_engagement_by_engagement_type.saves	Breakdown of insights engagement by saves.	metric
insights_engagements	insights_engagements	The total number of times users engaged with a post or content during its lifetime.	metric
insights_fan_adds	insights_fan_adds	The number of new people who have liked your Facebook Page.	metric
insights_fan_adds_unique	insights_fan_adds_unique	The number of unique new people who have liked your Facebook Page.	metric
insights_fan_removes	insights_fan_removes	The total number of unlikes for your Facebook Page.	metric
insights_fan_removes_unique	insights_fan_removes_unique	The number of unique people who have unliked your Facebook Page.	metric
insights_fans_change	insights_fans_change	The net growth in the total number of users who follow a profile.	metric
insights_fans_lifetime	insights_fans_lifetime	The total number of people who have liked your Facebook Page, or who follow a TikTok profile over its lifetime.	metric
insights_fans_online	insights_fans_online	The number of fans who saw any posts on a given day. Note: This metric is no longer supported.	metric
insights_followers	insights_followers	The total number of followed-by users for an Instagram profile by day.	metric
insights_impressions	insights_impressions	The total number of times any content associated with a page or post has been seen.	metric
insights_impressions_28_days	insights_impressions_28_days	The total number of times your posts and stories were viewed in the past 28 days. Note: This metric is deprecated for Instagram as of April 21, 2025.	dimension
insights_impressions_7_days	insights_impressions_7_days	The total number of times your posts and stories were viewed in the past 7 days. Note: This metric is deprecated for Instagram as of April 21, 2025.	metric
insights_impressions_by_post_attribution	insights_impressions_by_post_attribution	The number of impressions broken down by post attribution (e.g., paid, organic, viral).	dimension
insights_impressions_by_post_attribution.organic	insights_impressions_by_post_attribution.organic	The number of organic impressions broken down by post attribution.	metric
insights_impressions_by_post_attribution.paid	insights_impressions_by_post_attribution.paid	The number of paid impressions broken down by post attribution.	metric
insights_impressions_by_post_attribution.viral	insights_impressions_by_post_attribution.viral	The number of viral impressions broken down by post attribution.	metric
insights_impressions_engagement_rate	insights_impressions_engagement_rate	The percentage of users who engaged with a post during its lifetime, given its impressions. This metric is available across various social media platforms like Facebook, Instagram, and LinkedIn.	metric
insights_interactions	insights_interactions	The sum of reactions, comments, and shares on a social media post.	metric
insights_interactions_by_interaction_type	insights_interactions_by_interaction_type	A breakdown of the total count of reactions, comments, and shares on a post.	dimension
insights_interactions_by_interaction_type.comments	insights_interactions_by_interaction_type.comments	The number of comments received as part of the total interactions on a post.	metric
insights_interactions_by_interaction_type.reactions	insights_interactions_by_interaction_type.reactions	The number of reactions received as part of the total interactions on a post.	metric
insights_interactions_by_interaction_type.shares	insights_interactions_by_interaction_type.shares	The number of times a post has been shared as part of the total interactions.	metric
insights_likes	insights_likes	The total number of likes for a video or post during its lifetime.	metric
insights_media_views	insights_media_views	The total number of times social media content (videos, gifs, images) was viewed or displayed to a user.	metric
insights_negative_feedback	insights_negative_feedback	The number of times people have given negative feedback to your Facebook Page. Note: This metric is no longer supported.	metric
insights_negative_feedback_unique	insights_negative_feedback_unique	The number of unique people who took a negative action on your Facebook post (e.g., hid it).	metric
insights_positive_feedback	insights_positive_feedback	The number of times people have given positive feedback to your Facebook Page. Note: This metric is deprecated.	metric
insights_post_clicks	insights_post_clicks	The number of clicks on all the content published on your page or on elements within your posts without generating an activity.	metric
insights_post_clicks_by_clicks_type	insights_post_clicks_by_clicks_type	The number of times people clicked on various elements within your posts, broken down by click type.	dimension
insights_post_clicks_by_clicks_type.button_clicks	insights_post_clicks_by_clicks_type.button_clicks	The number of times people clicked on buttons within your posts.	dimension
insights_post_clicks_by_clicks_type.link_clicks	insights_post_clicks_by_clicks_type.link_clicks	The number of times people clicked on links within your posts.	metric
insights_post_clicks_by_clicks_type.other_clicks	insights_post_clicks_by_clicks_type.other_clicks	The number of times people clicked on other elements within your posts.	metric
insights_post_clicks_by_clicks_type.photo_views	insights_post_clicks_by_clicks_type.photo_views	The number of times people viewed photos by clicking on them within your posts.	metric
insights_post_clicks_by_clicks_type.video_plays	insights_post_clicks_by_clicks_type.video_plays	The number of times people played videos by clicking on them within your posts.	dimension
insights_post_clicks_unique	insights_post_clicks_unique	The number of unique people who clicked anywhere in your post. Note: This metric is no longer supported.	metric
insights_post_impressions	insights_post_impressions	The total number of impressions that came from all of your posts.	metric
insights_post_reach	insights_post_reach	The number of people who saw any of your Page posts.	metric
insights_profile_views	insights_profile_views	The total number of users who have viewed a TikTok business account during a specific date range.	metric
insights_reach	insights_reach	The number of unique people who have seen any content associated with a page or post.	metric
insights_reach_28_days	insights_reach_28_days	The number of people who have seen any content associated with your page or profile in the past 28 days.	metric
insights_reach_7_days	insights_reach_7_days	The number of people who have seen any content associated with your page or profile in the past 7 days.	metric
insights_reach_by_post_attribution	insights_reach_by_post_attribution	The number of people who saw your post, broken down by post attribution (e.g., paid, organic, viral).	dimension
insights_reach_by_post_attribution.organic	insights_reach_by_post_attribution.organic	The number of people who saw your post through organic reach.	metric
insights_reach_by_post_attribution.paid	insights_reach_by_post_attribution.paid	The number of people who saw your post through paid reach.	metric
insights_reach_by_post_attribution.viral	insights_reach_by_post_attribution.viral	The number of people who saw your post through viral reach.	metric
insights_reach_engagement	insights_reach_engagement	The percentage of users who engaged with a post during its lifetime given its reach.	metric
insights_reach_engagement_rate	insights_reach_engagement_rate	The percentage of users who engaged with a post or page given its reach.	metric
insights_reach_per_content	insights_reach_per_content	The number of unique users who have seen any content associated with your Page.	metric
insights_reactions	insights_reactions	The total number of reactions on any of your content.	metric
insights_reactions_by_type	insights_reactions_by_type	An object providing a breakdown of reactions (e.g., like, love, anger) on content.	dimension
insights_reactions_by_type.anger	insights_reactions_by_type.anger	The number of ‘anger’ reactions on content.	dimension
insights_reactions_by_type.haha	insights_reactions_by_type.haha	The number of ‘haha’ reactions on content.	dimension
insights_reactions_by_type.like	insights_reactions_by_type.like	The number of ‘like’ reactions on content.	metric
insights_reactions_by_type.love	insights_reactions_by_type.love	The number of ‘love’ reactions on content.	metric
insights_reactions_by_type.sorry	insights_reactions_by_type.sorry	The number of ‘sorry’ reactions on content.	dimension
insights_reactions_by_type.wow	insights_reactions_by_type.wow	The number of ‘wow’ reactions on content.	dimension
insights_saves	insights_saves	The number of times content has been saved by users. This can include saves across various platforms like Instagram or Pinterest.	metric
insights_shares	insights_shares	The total number of times an Instagram content or TikTok video has been shared during its lifetime.	metric
insights_story_completion_rate	insights_story_completion_rate	The percentage of times an Instagram story impression was not interrupted by an exit, tap back, or tap forward.	metric
insights_story_exits	insights_story_exits	The number of times users exited your Instagram story.	metric
insights_story_replies	insights_story_replies	The number of times users replied to your Instagram story.	metric
insights_story_taps_back	insights_story_taps_back	The number of times users clicked back to return to the previous Instagram story.	metric
insights_story_taps_forward	insights_story_taps_forward	The number of times users clicked forward to skip to the next Instagram story.	metric
insights_video_complete_views_30s	insights_video_complete_views_30s	The total number of times a page’s videos have been played for more than 30 seconds.	metric
insights_video_complete_views_30s_repeat_views	insights_video_complete_views_30s_repeat_views	The number of times people replay a page’s videos for more than 30 seconds.	metric
insights_video_complete_views_30s_unique	insights_video_complete_views_30s_unique	The number of times a page’s videos have been played for unique people for more than 30 seconds.	metric
insights_video_repeat_views	insights_video_repeat_views	The total number of times people replay a page’s videos for more than 3 seconds.	metric
insights_video_view_time	insights_video_view_time	The total number of seconds your video was watched, including replays and views less than 3 seconds.	metric
insights_video_view_time_average	insights_video_view_time_average	The average length in seconds people spent watching your video.	metric
insights_video_view_time_by_post_attribution.organic	insights_video_view_time_by_post_attribution.organic	The total video view time attributed to organic distribution.	metric
insights_video_view_time_by_post_attribution.paid	insights_video_view_time_by_post_attribution.paid	The total video view time attributed to paid distribution.	metric
insights_video_views	insights_video_views	The total number of times a video content has been viewed for a specified duration (e.g., 3+ seconds, 2+ seconds, 30+ seconds depending on platform).	metric
insights_video_views_10s	insights_video_views_10s	The number of times your video has been viewed for more than 10 seconds. Note: This metric is deprecated for Facebook as of January 26, 2026.	metric
insights_video_views_10s_by_post_attribution.organic	insights_video_views_10s_by_post_attribution.organic	The number of organic video views that lasted for more than 10 seconds.	metric
insights_video_views_10s_by_post_attribution.paid	insights_video_views_10s_by_post_attribution.paid	The number of paid video views that lasted for more than 10 seconds.	metric
insights_video_views_10s_unique	insights_video_views_10s_unique	The number of people who have watched your video for at least 10 seconds. Note: This metric is deprecated for Facebook as of January 26, 2026.	metric
insights_video_views_30s	insights_video_views_30s	The number of times your video has been viewed for more than 30 seconds.	metric
insights_video_views_30s_by_post_attribution.organic	insights_video_views_30s_by_post_attribution.organic	The number of organic video views that lasted for more than 30 seconds.	metric
insights_video_views_30s_by_post_attribution.paid	insights_video_views_30s_by_post_attribution.paid	The number of paid video views that lasted for more than 30 seconds.	metric
insights_video_views_30s_unique	insights_video_views_30s_unique	The number of people who have watched your video for at least 30 seconds.	metric
insights_video_views_average_completion	insights_video_views_average_completion	The average percentage of a video watched during a video playback collected during the lifetime of the video.	metric
insights_video_views_by_post_attribution.organic	insights_video_views_by_post_attribution.organic	The number of organic video views attributed to a post.	metric
insights_video_views_by_post_attribution.paid	insights_video_views_by_post_attribution.paid	The number of paid video views attributed to a post.	metric
insights_video_views_complete	insights_video_views_complete	The number of times a video has been viewed for about 95% of its length.	metric
insights_video_views_complete_by_post_attribution.organic	insights_video_views_complete_by_post_attribution.organic	The number of organic video views completed (watched for about 95% of its length) attributed to a post.	metric
insights_video_views_complete_by_post_attribution.paid	insights_video_views_complete_by_post_attribution.paid	The number of paid video views completed (watched for about 95% of its length) attributed to a post.	metric
insights_video_views_complete_unique	insights_video_views_complete_unique	The number of people who have watched your video for about 95% of its length.	metric
insights_video_views_complete_unique_by_post_attribution.organic	insights_video_views_complete_unique_by_post_attribution.organic	The number of unique people who watched the video for about 95% of its length, attributed to organic distribution.	metric
insights_video_views_complete_unique_by_post_attribution.paid	insights_video_views_complete_unique_by_post_attribution.paid	The number of unique people who watched the video for about 95% of its length, attributed to paid distribution.	metric
insights_video_views_distribution	insights_video_views_distribution	The number of times a video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever occurred first.	dimension
insights_video_views_distribution.owned	insights_video_views_distribution.owned	The number of times your video was watched from the owned profile, counting views of at least 3 seconds or nearly its total length.	metric
insights_video_views_distribution.shared	insights_video_views_distribution.shared	The number of times your video was watched from shared content, counting views of at least 3 seconds or nearly its total length.	metric
insights_video_views_unique	insights_video_views_unique	The total number of times a page’s videos have been played by unique people for more than 3 seconds.	metric
insights_video_views_unique_by_post_attribution.organic	insights_video_views_unique_by_post_attribution.organic	The number of unique people who watched the video for at least 3 seconds, attributed to organic distribution.	metric
insights_video_views_unique_by_post_attribution.paid	insights_video_views_unique_by_post_attribution.paid	The number of unique people who watched the video for at least 3 seconds, attributed to paid distribution.	metric
insights_view_time	insights_view_time	The total amount of time that users watched a video during its lifetime, across supported social media platforms. This metric is available for individual posts and aggregated data. For LinkedIn, it includes views shorter than 3 seconds.	metric
insights_views	insights_views	The number of times a Page’s profile has been viewed by logged-in and logged-out people.	metric
interaction_change	interaction_change	The daily growth of interactions on all uploaded videos by a channel.	metric
interaction_type	interaction_type	The type of interaction users had with content, used as a dimension for metrics.	dimension
interactions	interactions	The sum of reactions, comments, and shares on a social media post.	metric
interactions_per_1000_subscribers	interactions_per_1000_subscribers	The daily growth of interactions per 1000 subscribers on all uploaded videos by a channel.	metric
interactions_per_1k_fans	interactions_per_1k_fans	The interaction count for every 1000 fans or followers.	metric
likes	likes	The total number of likes received on a social media post or video.	metric
likes_change	likes_change	Represents the absolute daily change in the total number of likes or reactions received across social media posts or profiles. This indicates the day-over-day fluctuation in likes.	metric
link	link	A direct URL to the social media post.	dimension
listed_change	listed_change	The absolute change in the number of lists a Twitter profile appears on.	metric
listed_lifetime	listed_lifetime	The total count of lists a Twitter profile appears on over its lifetime.	metric
media	media	The media type of the social media post (e.g., video, photo).	dimension
media_type	media_type	The specific type of media used in a social media post (e.g., video, photo, link).	dimension
message	message	The text content or message of the social media post or ad.	dimension
network	network	The social media network or platform where the content was published or the profile is active.	dimension
network_name	network_name	The name of the social media network (e.g., Facebook, Instagram, X) where the data originates.	dimension
number_of_comments	number_of_comments	The total number of comments on page posts.	metric
origin	origin	The source of the social media post (e.g., User-Generated Content, Brand’s Content).	dimension
page.id	page.id	The unique identifier of the social media page.	metric
page.name	page.name	The name of the social media page.	dimension
page.url	page.url	The URL of the social media page.	dimension
page_posts	page_posts	The total number of posts made by a page.	metric
page_replies	page_replies	The number of replies made by the Twitter profile.	metric
page_shares	page_shares	The number of retweets or shares made by the page/profile across Facebook, Twitter, and Pinterest.	dimension
platform	platform	The social media platform where the content was created or the profile is active.	dimension
post_attribution	post_attribution	Details about how a post’s reach and impressions are attributed, whether organic or paid.	dimension
post_attribution.status	post_attribution.status	The status of post attribution, indicating if it’s ‘organic’ or ‘paid’.	dimension
post_attribution.type	post_attribution.type	The type of post attribution, such as ‘ppd’ for Paid Post Detection or ‘insights’ for platform-provided insights.	dimension
post_labels	post_labels	A list of content labels assigned to the social media post.	dimension
post_labels.{NUM}.id	post_labels.{NUM}.id	The unique identifier of a content label assigned to the post.	dimension
post_labels.{NUM}.name	post_labels.{NUM}.name	The name of a content label assigned to the post.	dimension
post_type	post_type	The classification or category of a social media post, such as an image, video, or link post.	dimension
profile	profile	Details about the social media profile, or used as a dimension to filter data by profile.	metric
profile_id	profile_id	The unique identifier of the social media profile associated with the content or metric.	dimension
profile_insights_enabled	profile_insights_enabled	Indicates whether insights metrics are available for the social media profile.	dimension
profile_label	profile_label	A label assigned to the social media profile, used for categorization or filtering.	dimension
profile_labels	profile_labels	A list of labels assigned to the social media profile for categorization or filtering.	dimension
profile_name	profile_name	The unique name of the profile on the social network.	dimension
profile_picture	profile_picture	The URL of the profile picture on the social network.	dimension
profile_posts	profile_posts	The total number of content pieces or posts published by a profile.	metric
profile_timezone	profile_timezone	The timezone configured for this profile within the Emplifi product.	dimension
profile_tweets	profile_tweets	The total number of tweets by a profile, excluding replies and retweets.	metric
published	published	Indicates whether the social media post is published.	dimension
published_status	published_status	The publishing status of the content, indicating if it is published.	dimension
reactions	reactions	The total number of reactions received on a social media post.	metric
reactions_by_type.anger	reactions_by_type.anger	The number of ‘anger’ reactions on the post.	metric
reactions_by_type.haha	reactions_by_type.haha	The number of ‘haha’ reactions on the post.	metric
reactions_by_type.like	reactions_by_type.like	The number of ‘like’ reactions on the post.	metric
reactions_by_type.love	reactions_by_type.love	The number of ‘love’ reactions on the post.	metric
reactions_by_type.sorry	reactions_by_type.sorry	The number of ‘sorry’ reactions on the post.	metric
reactions_by_type.wow	reactions_by_type.wow	The number of ‘wow’ reactions on the post.	metric
sentiment	sentiment	The overall sentiment of the social media post, comment, or care case (e.g., positive, neutral, negative).	dimension
sentiment_manual_auto	sentiment_manual_auto	Indicates whether the sentiment analysis applied to comments or posts was performed manually or automatically by an AI-based solution. The sentiment can be positive, negative, neutral, or unassigned/undetected.	metric
sentiment_type	sentiment_type	The breakdown of sentiment (Positive, Negative, or Neutral) for all comments, used with the sentiment dimension.	dimension
shares	shares	The total number of times a social media post has been shared.	metric
spam	spam	Indicates if the post has been marked as spam.	dimension
subscribers_change	subscribers_change	The absolute change in the number of subscribers for a YouTube channel over its lifetime.	metric
subscribers_count_lifetime	subscribers_count_lifetime	The total number of subscribers a channel has accumulated over its lifetime.	metric
subscribers_lifetime	subscribers_lifetime	The total number of subscribers a YouTube channel has over its lifetime.	metric
type	type	The classification or kind of a specific data element, such as attachment type or asset type.	dimension
universal_video_id	universal_video_id	The publisher’s asset management code for the video, available only if the post type is a video.	dimension
url	url	A direct URL to the social media post, profile, or associated content.	dimension
user_posts	user_posts	The number of page posts from incoming user-generated content for Facebook and Twitter.	metric
user_posts_average_response_time	user_posts_average_response_time	The average response time for incoming page posts on Facebook and Twitter.	metric
user_posts_responded	user_posts_responded	The number of non-admin page posts that have received a response, filtered by incoming origin on Facebook and Twitter.	metric
user_posts_response_rate	user_posts_response_rate	The ratio of responded user posts to the total number of user posts for Facebook and Twitter.	metric
user_questions	user_questions	The number of page posts that are identified as questions for Facebook and Twitter.	metric
user_questions_average_response_time	user_questions_average_response_time	The average response time for page posts identified as questions, filtered by incoming origin on Facebook and Twitter.	metric
user_questions_responded	user_questions_responded	The number of non-admin page posts identified as questions that have received a response on Facebook and Twitter.	metric
user_questions_response_rate	user_questions_response_rate	The ratio of responded user questions to the total number of user questions for Facebook and Twitter.	metric
video	video	An object containing detailed information about the post’s video, including its ID, length, and sharing status.	dimension
video.crosspost	video.crosspost	Indicates if the video has been reused from another profile.	dimension
video.crosspostable	video.crosspostable	Indicates if the video has been made available for crossposting by its owner.	dimension
video.id	video.id	The unique identifier for the video.	dimension
video.length	video.length	The length of the video in seconds.	dimension
video.live	video.live	Indicates if the video is a live stream.	dimension
video.shared	video.shared	Indicates if the video has been shared.	dimension
video_change	video_change	Represents the absolute daily change in the number of video views across social media profiles or content. This reflects the day-over-day growth or decline in video viewership.	metric
video_count_lifetime	video_count_lifetime	The total number of videos uploaded by a channel over its lifetime.	metric
video_lifetime	video_lifetime	The total number of videos uploaded by a channel over its lifetime.	metric
video_view_time	video_view_time	The total amount of time, in seconds, a video has been viewed, including replays.	metric
video_views	video_views	The total number of times a video or content has been viewed.	metric
viewed_time_change	viewed_time_change	The absolute daily growth of viewed time, provided in seconds.	metric
viewed_time_lifetime	viewed_time_lifetime	The total cumulative time, measured in seconds, that videos from a profile or content have been viewed over their entire lifetime.	metric
views_change	views_change	The absolute daily growth of views for a channel.	metric
views_count_lifetime	views_count_lifetime	The total cumulative number of times content, such as videos or posts, has been viewed over its entire lifetime.	metric