Emplifi: Most-used fields

The table below gives information about most-used fields that you can import from Emplifi. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
attachments.{NUM}.attachments.{NUM}.description	attachments.{NUM}.attachments.{NUM}.description	Description of a nested attachment within a carousel post.	dimension
author.name	author.name	The name of the author or profile associated with the content.	dimension
author.url	author.url	The URL of the author or profile associated with the content.	dimension
comments	comments	The total number of comments received on a social media post.	metric
comments_sentiment.negative	comments_sentiment.negative	The total number of negative sentiment comments for a post.	metric
comments_sentiment.neutral	comments_sentiment.neutral	The total number of neutral sentiment comments for a post.	metric
comments_sentiment.positive	comments_sentiment.positive	The total number of positive sentiment comments for a post.	metric
content	content	The main text or description content of the social media post.	dimension
content_type	content_type	The specific type of content for a social media post (e.g., post, story, video).	dimension
created_time	created_time	The date and time when the content was created or uploaded.	dimension
date	date	Represents the date associated with the collected data, used for temporal aggregation and filtering.	dimension
hidden	hidden	Indicates whether the social media post has been hidden.	dimension
id	id	A unique identifier for various entities such as profiles, posts, labels, or ads.	dimension
insights_engaged_users	insights_engaged_users	The number of unique people who clicked anywhere in your posts or engaged with your page.	metric
insights_impressions	insights_impressions	The total number of times any content associated with a page or post has been seen.	metric
insights_interactions	insights_interactions	The sum of reactions, comments, and shares on a social media post.	metric
insights_post_clicks	insights_post_clicks	The number of clicks on all the content published on your page or on elements within your posts without generating an activity.	metric
insights_reach	insights_reach	The number of unique people who have seen any content associated with a page or post.	metric
insights_reach_by_post_attribution	insights_reach_by_post_attribution	The number of people who saw your post, broken down by post attribution (e.g., paid, organic, viral).	dimension
insights_reach_by_post_attribution.organic	insights_reach_by_post_attribution.organic	The number of people who saw your post through organic reach.	metric
insights_reach_by_post_attribution.paid	insights_reach_by_post_attribution.paid	The number of people who saw your post through paid reach.	metric
insights_reach_by_post_attribution.viral	insights_reach_by_post_attribution.viral	The number of people who saw your post through viral reach.	metric
insights_reach_engagement_rate	insights_reach_engagement_rate	The percentage of users who engaged with a post or page given its reach.	metric
insights_reactions	insights_reactions	The total number of reactions on any of your content.	metric
insights_video_views	insights_video_views	The total number of times a video content has been viewed for a specified duration (e.g., 3+ seconds, 2+ seconds, 30+ seconds depending on platform).	metric
insights_video_views_complete	insights_video_views_complete	The number of times a video has been viewed for about 95% of its length.	metric
insights_view_time	insights_view_time	The total amount of time that users watched a video during its lifetime, across supported social media platforms. This metric is available for individual posts and aggregated data. For LinkedIn, it includes views shorter than 3 seconds.	metric
interactions	interactions	The sum of reactions, comments, and shares on a social media post.	metric
interactions_per_1k_fans	interactions_per_1k_fans	The interaction count for every 1000 fans or followers.	metric
media_type	media_type	The specific type of media used in a social media post (e.g., video, photo, link).	dimension
network	network	The social media network or platform where the content was published or the profile is active.	dimension
page.id	page.id	The unique identifier of the social media page.	metric
page.name	page.name	The name of the social media page.	dimension
page.url	page.url	The URL of the social media page.	dimension
post_labels.{NUM}.id	post_labels.{NUM}.id	The unique identifier of a content label assigned to the post.	dimension
post_labels.{NUM}.name	post_labels.{NUM}.name	The name of a content label assigned to the post.	dimension
profile_id	profile_id	The unique identifier of the social media profile associated with the content or metric.	dimension
profile_insights_enabled	profile_insights_enabled	Indicates whether insights metrics are available for the social media profile.	dimension
profile_labels	profile_labels	A list of labels assigned to the social media profile for categorization or filtering.	dimension
profile_name	profile_name	The unique name of the profile on the social network.	dimension
profile_picture	profile_picture	The URL of the profile picture on the social network.	dimension
profile_timezone	profile_timezone	The timezone configured for this profile within the Emplifi product.	dimension
published	published	Indicates whether the social media post is published.	dimension
reactions	reactions	The total number of reactions received on a social media post.	metric
sentiment	sentiment	The overall sentiment of the social media post, comment, or care case (e.g., positive, neutral, negative).	dimension
url	url	A direct URL to the social media post, profile, or associated content.	dimension