Facebook Page Insights
The table below gives information about all the data fields that you can import from Facebook Page Insights.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|
|
About |
about |
|
dimension |
|
|
Admin Creator |
admin_creator |
|
dimension |
|
|
Age Bucket and Gender |
age_bucket_and_gender |
|
metric |
|
|
Age Gender Logged in Unique |
age_gender_logged_in_unique |
|
metric |
|
|
Age Gender |
age_gender_unique |
|
metric |
|
|
Business ID |
business_id |
|
dimension |
|
|
Business Name |
business_name |
|
dimension |
|
|
Call to Action Link |
call_to_action_link |
|
dimension |
|
|
Call to Action Type |
call_to_action_type |
|
dimension |
|
|
City |
city |
|
metric |
|
|
City |
city_unique |
|
metric |
|
|
Content Category |
content_category |
|
dimension |
|
|
Content Tags |
content_tags |
|
dimension |
|
|
Country Id |
country_id |
|
metric |
|
|
Country |
country_id |
|
metric |
|
|
Country |
country_unique |
|
metric |
|
|
Created |
created |
|
dimension |
|
|
Custom Labels |
custom_labels |
|
dimension |
|
|
Description |
description |
|
dimension |
|
|
Feed Targeting |
feed_targeting |
|
dimension |
|
|
Page Followers |
followers_count |
|
dimension |
|
|
Page Followers |
followers_count |
|
metric |
|
|
From Id |
from_field.id |
|
dimension |
|
|
From Name |
from_field.name |
|
dimension |
|
|
Full Picture |
full_picture |
|
dimension |
|
|
Graph |
graph |
|
metric |
|
|
Graph Autoplayed |
graph_autoplayed |
|
metric |
|
|
Graph Clicked To Play |
graph_clicked_to_play |
|
metric |
|
|
Icon |
icon |
|
dimension |
|
|
ID |
id |
|
dimension |
|
|
Instagram Eligibility |
instagram_eligibility |
|
dimension |
|
|
Is Crosspost Video |
is_crosspost_video |
|
dimension |
|
|
is Hidden |
is_hidden |
|
dimension |
|
|
Is Published |
is_published |
|
dimension |
|
|
Length |
length |
|
dimension |
|
|
Like Source |
like_source |
|
metric |
|
|
Link |
link |
|
dimension |
|
|
Local Unique |
locale_unique |
|
metric |
|
|
Message |
message |
|
dimension |
|
|
Name |
name |
|
dimension |
|
|
Object Id |
object_id |
|
dimension |
|
|
Actions Post Reactions: ANGER (Total) |
page_actions_post_reactions_anger_total |
|
metric |
|
|
Actions Post Reactions: HAHA (Total) |
page_actions_post_reactions_haha_total |
|
metric |
|
|
Actions Post Reactions: LIKE (Total) |
page_actions_post_reactions_like_total |
|
metric |
|
|
Actions Post Reactions: LOVE (Total) |
page_actions_post_reactions_love_total |
|
metric |
|
|
Actions Post Reactions: SORRY (Total) |
page_actions_post_reactions_sorry_total |
|
metric |
|
|
Actions Post Reactions (Total) |
page_actions_post_reactions_total |
|
metric |
|
|
Actions Post Reactions: WOW (Total) |
page_actions_post_reactions_wow_total |
|
metric |
|
|
Call Phone Clicks by Age and Gender (Logged In) (Unique) |
page_call_phone_clicks_by_age_gender_logged_in_unique |
|
metric |
|
|
Call Phone Clicks by Site (Logged In) (Unique) |
page_call_phone_clicks_by_site_logged_in_unique |
|
metric |
|
|
Call Phone Clicks by City (Logged In) (Unique) |
page_call_phone_clicks_logged_in_by_city_unique |
|
metric |
|
|
Call Phone Clicks by Country (Logged In) (Unique) |
page_call_phone_clicks_logged_in_by_country_unique |
|
metric |
|
|
Call Phone Clicks (Logged In) (Unique) |
page_call_phone_clicks_logged_in_unique |
|
metric |
|
|
Consumptions |
page_consumptions |
|
metric |
|
|
Photo Views |
page_consumptions_by_consumption_type |
|
metric |
|
|
Link Clicks |
page_consumptions_by_consumption_type-link clicks |
|
metric |
|
|
Other Clicks |
page_consumptions_by_consumption_type-other clicks |
|
metric |
|
|
Photo Views |
page_consumptions_by_consumption_type-photo view |
|
metric |
|
|
Video Plays |
page_consumptions_by_consumption_type-video play |
|
metric |
|
|
Photo Views (Unique) |
page_consumptions_by_consumption_type_unique |
|
metric |
|
|
Link Clicks (Unique) |
page_consumptions_by_consumption_type_unique-link clicks |
|
metric |
|
|
Other Clicks (Unique) |
page_consumptions_by_consumption_type_unique-other clicks |
|
metric |
|
|
Photo Views (Unique) |
page_consumptions_by_consumption_type_unique-photo view |
|
metric |
|
|
Video Plays (Unique) |
page_consumptions_by_consumption_type_unique-video play |
|
metric |
|
|
Consumptions (Unique) |
page_consumptions_unique |
|
metric |
|
|
Content Activity |
page_content_activity |
|
metric |
|
|
Other Actiontypes |
page_content_activity_by_action_type |
|
metric |
|
|
Check-Ins |
page_content_activity_by_action_type-checkin |
|
metric |
|
|
Coupon (Offer Claims) |
page_content_activity_by_action_type-coupon |
|
metric |
|
|
Event (RSVP) |
page_content_activity_by_action_type-event |
|
metric |
|
|
Fan (Page likes) |
page_content_activity_by_action_type-fan |
|
metric |
|
|
Mentions |
page_content_activity_by_action_type-mention |
|
metric |
|
|
Other Actiontypes |
page_content_activity_by_action_type-other |
|
metric |
|
|
Page Posts |
page_content_activity_by_action_type-page post |
|
metric |
|
|
Question answers |
page_content_activity_by_action_type-question |
|
metric |
|
|
Users Posts |
page_content_activity_by_action_type-user post |
|
metric |
|
|
Other Actiontypes (Unique) |
page_content_activity_by_action_type_unique |
|
metric |
|
|
Check-Ins |
page_content_activity_by_action_type_unique-checkin |
|
metric |
|
|
Coupon (Offer Claims) |
page_content_activity_by_action_type_unique-coupon |
|
metric |
|
|
Event (RSVP) |
page_content_activity_by_action_type_unique-event |
|
metric |
|
|
Fan (Page likes) |
page_content_activity_by_action_type_unique-fan |
|
metric |
|
|
Mentions |
page_content_activity_by_action_type_unique-mention |
|
metric |
|
|
Other Actiontypes |
page_content_activity_by_action_type_unique-other |
|
metric |
|
|
Page Posts |
page_content_activity_by_action_type_unique-page post |
|
metric |
|
|
Question answers |
page_content_activity_by_action_type_unique-question |
|
metric |
|
|
Users Posts |
page_content_activity_by_action_type_unique-user post |
|
metric |
|
|
Content Activity by Age and Gender (Unique) |
page_content_activity_by_age_gender_unique |
|
metric |
|
|
Content Activity by City (Unique) |
page_content_activity_by_city_unique |
|
metric |
|
|
Content Activity by Country (Unique) |
page_content_activity_by_country_unique |
|
metric |
|
|
Content Activity by Locale (Unique) |
page_content_activity_by_locale_unique |
|
metric |
|
|
CTA Clicks by Age and Gender (Logged In) (Unique) |
page_cta_clicks_by_age_gender_logged_in_unique |
|
metric |
|
|
CTA Clicks by Site (Logged In) (Unique) |
page_cta_clicks_by_site_logged_in_unique |
|
metric |
|
|
CTA Clicks by City (Logged In) (Unique) |
page_cta_clicks_logged_in_by_city_unique |
|
metric |
|
|
CTA Clicks by Country (Logged In) (Unique) |
page_cta_clicks_logged_in_by_country_unique |
|
metric |
|
|
CTA Clicks (Logged In) (Total) |
page_cta_clicks_logged_in_total |
|
metric |
|
|
CTA Clicks (Logged In) (Unique) |
page_cta_clicks_logged_in_unique |
|
metric |
|
|
Engaged Users |
page_engaged_users |
|
metric |
|
|
Fan Adds |
page_fan_adds |
|
metric |
|
|
Fan Adds by Paid/Non Paid (Unique) |
page_fan_adds_by_paid_non_paid_unique |
|
metric |
|
|
Fan Adds (Unique) |
page_fan_adds_unique |
|
metric |
|
|
Fan Removes |
page_fan_removes |
|
metric |
|
|
Fan Removes (Unique) |
page_fan_removes_unique |
|
metric |
|
|
Fans |
page_fans |
|
metric |
|
|
Fans by Like Source |
page_fans_by_like_source |
|
metric |
|
|
Fans by Like Source (Unique) |
page_fans_by_like_source_unique |
|
metric |
|
|
Fans by Unlike Source (Unique) |
page_fans_by_unlike_source_unique |
|
metric |
|
|
Fans by City |
page_fans_city |
|
metric |
|
|
Fans by Country |
page_fans_country |
|
metric |
|
|
Fans by Gender and Age |
page_fans_gender_age |
|
metric |
|
|
Fans Locale |
page_fans_locale |
|
metric |
|
|
Fans Online |
page_fans_online |
|
metric |
|
|
Fans Online per Day |
page_fans_online_per_day |
|
metric |
|
|
Get Directions Clicks by Age and Gender (Logged In) (Unique) |
page_get_directions_clicks_by_age_gender_logged_in_unique |
|
metric |
|
|
Get Directions Clicks by Site (Logged In) (Unique) |
page_get_directions_clicks_by_site_logged_in_unique |
|
metric |
|
|
Get Directions Clicks by City (Logged In) (Unique) |
page_get_directions_clicks_logged_in_by_city_unique |
|
metric |
|
|
Get Directions Clicks by Country (Logged In) (Unique) |
page_get_directions_clicks_logged_in_by_country_unique |
|
metric |
|
|
Get Directions Clicks (Logged In) (Unique) |
page_get_directions_clicks_logged_in_unique |
|
metric |
|
|
Impressions |
page_impressions |
|
metric |
|
|
Impressions by Age and Gender (Unique) |
page_impressions_by_age_gender_unique |
|
metric |
|
|
Impressions by City (Unique) |
page_impressions_by_city_unique |
|
metric |
|
|
Impressions by Country (Unique) |
page_impressions_by_country_unique |
|
metric |
|
|
Impressions by Locale (Unique) |
page_impressions_by_locale_unique |
|
metric |
|
|
Other Impressions (Story Type) |
page_impressions_by_story_type |
|
metric |
|
|
Page Check-In Impressions (Story Type) |
page_impressions_by_story_type-checkin |
|
metric |
|
|
Coupon Impressions (Story Type) |
page_impressions_by_story_type-coupon |
|
metric |
|
|
RSVP Event Impressions (Story Type) |
page_impressions_by_story_type-event |
|
metric |
|
|
Fan Impressions (Page Likes) (Story Type) |
page_impressions_by_story_type-fan |
|
metric |
|
|
Page Mention Impressions (Story Type) |
page_impressions_by_story_type-mention |
|
metric |
|
|
Other Impressions (Story Type) |
page_impressions_by_story_type-other |
|
metric |
|
|
Page Post Impressions (Story Type) |
page_impressions_by_story_type-page post |
|
metric |
|
|
Impressions by Story Type-Questin |
page_impressions_by_story_type-question |
|
metric |
|
|
User Post Impressions (Story Type) |
page_impressions_by_story_type-user post |
|
metric |
|
|
Other Impressions (Unique) (Story Type) |
page_impressions_by_story_type_unique |
|
metric |
|
|
Page Check-In Impressions (Unique) (Story Type) |
page_impressions_by_story_type_unique-checkin |
|
metric |
|
|
Coupon Impressions (Unique) (Story Type) |
page_impressions_by_story_type_unique-coupon |
|
metric |
|
|
RSVP Event Impressions (Unique) (Story Type) |
page_impressions_by_story_type_unique-event |
|
metric |
|
|
Fan Impressions (Page Likes) (Unique) (Story Type) |
page_impressions_by_story_type_unique-fan |
|
metric |
|
|
Page Mention Impressions (Unique) (Story Type) |
page_impressions_by_story_type_unique-mention |
|
metric |
|
|
Other Impressions (Unique) (Story Type) |
page_impressions_by_story_type_unique-other |
|
metric |
|
|
Page Post Impressions (Unique) (Story Type) |
page_impressions_by_story_type_unique-page post |
|
metric |
|
|
Impressions by Story Type Unique-Questin |
page_impressions_by_story_type_unique-question |
|
metric |
|
|
User Post Impressions (Unique) (Story Type) |
page_impressions_by_story_type_unique-user post |
|
metric |
|
|
Impressions Frequency Distribution |
page_impressions_frequency_distribution |
|
metric |
|
|
Impressions (Nonviral) |
page_impressions_nonviral |
|
metric |
|
|
Impressions (Nonviral) (Unique) |
page_impressions_nonviral_unique |
|
metric |
|
|
Impressions (Organic) |
page_impressions_organic |
|
metric |
|
|
Impressions (Organic) (Unique) |
page_impressions_organic_unique |
|
metric |
|
|
Impressions (Paid) |
page_impressions_paid |
|
metric |
|
|
Impressions (Paid) (Unique) |
page_impressions_paid_unique |
|
metric |
|
|
Impressions (Unique) |
page_impressions_unique |
|
metric |
|
|
Impressions (Viral) |
page_impressions_viral |
|
metric |
|
|
Impressions Viral Frequency Distribution |
page_impressions_viral_frequency_distribution |
|
metric |
|
|
Impressions Viral (Unique) |
page_impressions_viral_unique |
|
metric |
|
|
Negative Feedback |
page_negative_feedback |
|
metric |
|
|
Unlike Page Clicks |
page_negative_feedback_by_type |
|
metric |
|
|
Hide All Clicks |
page_negative_feedback_by_type_hide all clicks |
|
metric |
|
|
Hide Clicks |
page_negative_feedback_by_type_hide clicks |
|
metric |
|
|
Report Spam Clicks |
page_negative_feedback_by_type_report spam clicks |
|
metric |
|
|
Unlike Page Clicks (Unique) |
page_negative_feedback_by_type_unique |
|
metric |
|
|
Hide All Clicks (Unique) |
page_negative_feedback_by_type_unique_hide all clicks |
|
metric |
|
|
Hide Clicks |
page_negative_feedback_by_type_unique_hide clicks |
|
metric |
|
|
Report spam Clicks |
page_negative_feedback_by_type_unique_report spam clicks |
|
metric |
|
|
Unlike Page Clicks |
page_negative_feedback_by_type_unique_unlike page clicks |
|
metric |
|
|
Unlike Page Clicks |
page_negative_feedback_by_type_unlike page clicks |
|
metric |
|
|
Negative Feedback (Unique) |
page_negative_feedback_unique |
|
metric |
|
|
Places Checkin (Mobile) |
page_places_checkin_mobile |
|
metric |
|
|
Places Checkin (Mobile) (Unique) |
page_places_checkin_mobile_unique |
|
metric |
|
|
Places Checkin (Total) |
page_places_checkin_total |
|
metric |
|
|
Places Checkin (Total) (Unique) |
page_places_checkin_total_unique |
|
metric |
|
|
Places Checkins by Age and Gender |
page_places_checkins_by_age_gender |
|
metric |
|
|
Places Checkins by Country |
page_places_checkins_by_country |
|
metric |
|
|
Places Checkins by Locale |
page_places_checkins_by_locale |
|
metric |
|
|
Others Positive Feedbacks |
page_positive_feedback_by_type |
|
metric |
|
|
Answers |
page_positive_feedback_by_type-answer |
|
metric |
|
|
Offer Claims |
page_positive_feedback_by_type-claim |
|
metric |
|
|
Comments |
page_positive_feedback_by_type-comment |
|
metric |
|
|
Likes |
page_positive_feedback_by_type-like |
|
metric |
|
|
Shares |
page_positive_feedback_by_type-link |
|
metric |
|
|
Others Positive Feedbacks |
page_positive_feedback_by_type-other |
|
metric |
|
|
RSVPs (Unique) |
page_positive_feedback_by_type_unique |
|
metric |
|
|
Answers (Unique) |
page_positive_feedback_by_type_unique-answer |
|
metric |
|
|
Offer Claims (Unique) |
page_positive_feedback_by_type_unique-claim |
|
metric |
|
|
Comments (Unique) |
page_positive_feedback_by_type_unique-comment |
|
metric |
|
|
Likes (Unique) |
page_positive_feedback_by_type_unique-like |
|
metric |
|
|
Shares (Unique) |
page_positive_feedback_by_type_unique-link |
|
metric |
|
|
Other Positive Feedbacks (Unique) |
page_positive_feedback_by_type_unique-other |
|
metric |
|
|
Post Engagements |
page_post_engagements |
|
metric |
|
|
Post Impressions |
page_posts_impressions |
|
metric |
|
|
Post Impressions Frequency Distribution |
page_posts_impressions_frequency_distribution |
|
metric |
|
|
Post Impressions (Nonviral) |
page_posts_impressions_nonviral |
|
metric |
|
|
Post Impressions (Nonviral) (Unique) |
page_posts_impressions_nonviral_unique |
|
metric |
|
|
Post Impressions (Organic) |
page_posts_impressions_organic |
|
metric |
|
|
Post Impressions (Organic) (Unique) |
page_posts_impressions_organic_unique |
|
metric |
|
|
Post Impressions (Paid) |
page_posts_impressions_paid |
|
metric |
|
|
Post Impressions (Paid) (Unique) |
page_posts_impressions_paid_unique |
|
metric |
|
|
Post Impressions (Unique) |
page_posts_impressions_unique |
|
metric |
|
|
Post Impressions (Viral) |
page_posts_impressions_viral |
|
metric |
|
|
Post Impressions Viral (Unique) |
page_posts_impressions_viral_unique |
|
metric |
|
|
Posts Served Impressions Organic (Unique) |
page_posts_served_impressions_organic_unique |
|
metric |
|
|
Tab Views Login Top |
page_tab_views_login_top |
|
metric |
|
|
Tab Views Login Top (Unique) |
page_tab_views_login_top_unique |
|
metric |
|
|
Tab Views Logout Top |
page_tab_views_logout_top |
|
metric |
|
|
Total Actions |
page_total_actions |
|
metric |
|
|
Video Complete Views 30s |
page_video_complete_views_30s |
|
metric |
|
|
Video Complete Views 30s (Autoplayed) |
page_video_complete_views_30s_autoplayed |
|
metric |
|
|
Video Complete Views 30s (Click To Play) |
page_video_complete_views_30s_click_to_play |
|
metric |
|
|
Video Complete Views 30s (Organic) |
page_video_complete_views_30s_organic |
|
metric |
|
|
Video Complete Views 30s (Paid) |
page_video_complete_views_30s_paid |
|
metric |
|
|
Video Complete Views 30s (Repeat Views) |
page_video_complete_views_30s_repeat_views |
|
metric |
|
|
Video Complete Views 30s (Unique) |
page_video_complete_views_30s_unique |
|
metric |
|
|
Video Repeat Views |
page_video_repeat_views |
|
metric |
|
|
Video View Time |
page_video_view_time |
|
metric |
|
|
Video Views |
page_video_views |
|
metric |
|
|
Video Views 10s |
page_video_views_10s |
|
metric |
|
|
Video Views 10s (Autoplayed) |
page_video_views_10s_autoplayed |
|
metric |
|
|
Video Views 10s (Click To Play) |
page_video_views_10s_click_to_play |
|
metric |
|
|
Video Views 10s (Organic) |
page_video_views_10s_organic |
|
metric |
|
|
Video Views 10s (Paid) |
page_video_views_10s_paid |
|
metric |
|
|
Video Views 10s (Repeat) |
page_video_views_10s_repeat |
|
metric |
|
|
Video Views 10s (Unique) |
page_video_views_10s_unique |
|
metric |
|
|
Video Views (Autoplayed) |
page_video_views_autoplayed |
|
metric |
|
|
Video Views by Paid/Non Paid |
page_video_views_by_paid_non_paid |
|
metric |
|
|
Video Views (Click To Play) |
page_video_views_click_to_play |
|
metric |
|
|
Video Views (Organic) |
page_video_views_organic |
|
metric |
|
|
Video Views (Paid) |
page_video_views_paid |
|
metric |
|
|
Video Views (Unique) |
page_video_views_unique |
|
metric |
|
|
Page Views by Age and Gender (Logged In) (Unique) |
page_views_by_age_gender_logged_in_unique |
|
metric |
|
|
Page Views by Internal Referer (Logged In) (Unique) |
page_views_by_internal_referer_logged_in_unique |
|
metric |
|
|
Page Views by Profile Tab (Logged In) (Unique) |
page_views_by_profile_tab_logged_in_unique |
|
metric |
|
|
Page Views by Profile Tab (Total) |
page_views_by_profile_tab_total |
|
metric |
|
|
Page Views by Site (Logged In) (Unique) |
page_views_by_site_logged_in_unique |
|
metric |
|
|
Page Views by External Referrals |
page_views_external_referrals |
|
metric |
|
|
Page Views (Logged In) (Total) |
page_views_logged_in_total |
|
metric |
|
|
Page Views (Logged In) (Unique) |
page_views_logged_in_unique |
|
metric |
|
|
Page Views (Logout) |
page_views_logout |
|
metric |
|
|
Page Views (Total) |
page_views_total |
|
metric |
|
|
Website Clicks by Age and Gender (Logged In) (Unique) |
page_website_clicks_by_age_gender_logged_in_unique |
|
metric |
|
|
Website Clicks by Site (Logged In) (Unique) |
page_website_clicks_by_site_logged_in_unique |
|
metric |
|
|
Website Clicks by City (Logged In) (Unique) |
page_website_clicks_logged_in_by_city_unique |
|
metric |
|
|
Website Clicks by Country (Logged In) (Unique) |
page_website_clicks_logged_in_by_country_unique |
|
metric |
|
|
Website Clicks Logged In Unique |
page_website_clicks_logged_in_unique |
|
metric |
|
|
Paid/Unpaid Unique |
paid_non_paid_unique |
|
metric |
|
|
Parent Id |
parent_id |
|
dimension |
|
|
Period |
period |
|
dimension |
|
|
PermalinkUrl |
permalink_url |
|
dimension |
|
|
Picture |
picture |
|
dimension |
|
|
Activity |
post_activity |
|
metric |
|
|
RSVP |
post_activity_by_action_type |
|
metric |
|
|
Answers |
post_activity_by_action_type_answer |
|
metric |
|
|
Offer claim |
post_activity_by_action_type_claim |
|
metric |
|
|
Comments |
post_activity_by_action_type_comment |
|
metric |
|
|
Likes |
post_activity_by_action_type_like |
|
metric |
|
|
Link |
post_activity_by_action_type_link |
|
metric |
|
|
RSVP |
post_activity_by_action_type_rsvp |
|
metric |
|
|
Shares |
post_activity_by_action_type_share |
|
metric |
|
|
RSVP (Unique) |
post_activity_by_action_type_unique |
|
metric |
|
|
Answers (Unique) |
post_activity_by_action_type_unique_answer |
|
metric |
|
|
Offer claim (Unique) |
post_activity_by_action_type_unique_claim |
|
metric |
|
|
Comments (Unique) |
post_activity_by_action_type_unique_comment |
|
metric |
|
|
Likes (Unique) |
post_activity_by_action_type_unique_like |
|
metric |
|
|
Link (Unique) |
post_activity_by_action_type_unique_link |
|
metric |
|
|
RSVP (Unique) |
post_activity_by_action_type_unique_rsvp |
|
metric |
|
|
Shares (Unique) |
post_activity_by_action_type_unique_share |
|
metric |
|
|
Activity (Unique) |
post_activity_unique |
|
metric |
|
|
Clicks |
post_clicks |
|
metric |
|
|
Photo Views |
post_clicks_by_type |
|
metric |
|
|
Link Clicks |
post_clicks_by_type_link clicks |
|
metric |
|
|
Other Clicks |
post_clicks_by_type_other clicks |
|
metric |
|
|
Photo Views |
post_clicks_by_type_photo view |
|
metric |
|
|
Photo Views (Unique) |
post_clicks_by_type_unique |
|
metric |
|
|
Link Clicks (Unique) |
post_clicks_by_type_unique_link clicks |
|
metric |
|
|
Other Clicks (Unique) |
post_clicks_by_type_unique_other clicks |
|
metric |
|
|
Photo Views (Unique) |
post_clicks_by_type_unique_photo view |
|
metric |
|
|
Video Plays (Unique) |
post_clicks_by_type_unique_video play |
|
metric |
|
|
Video Plays |
post_clicks_by_type_video play |
|
metric |
|
|
Clicks (Unique) |
post_clicks_unique |
|
metric |
|
|
Engaged Fans |
post_engaged_fan |
|
metric |
|
|
Engaged Users |
post_engaged_users |
|
metric |
|
|
Impressions |
post_impressions |
|
metric |
|
|
Impressions through Page likes |
post_impressions_by_story_type |
|
metric |
|
|
Impressions through Check-Ins |
post_impressions_by_story_type_checkin |
|
metric |
|
|
Impressions through Offer Claims |
post_impressions_by_story_type_coupon |
|
metric |
|
|
Impressions through RSVP |
post_impressions_by_story_type_event |
|
metric |
|
|
Impressions through Page likes |
post_impressions_by_story_type_fan |
|
metric |
|
|
Impressions through Mentions |
post_impressions_by_story_type_mention |
|
metric |
|
|
Impressions through Page Other |
post_impressions_by_story_type_other |
|
metric |
|
|
Impressions through Posts |
post_impressions_by_story_type_page post |
|
metric |
|
|
Impressions through Page likes (Unique) |
post_impressions_by_story_type_unique |
|
metric |
|
|
Impressions through Check-Ins (Unique) |
post_impressions_by_story_type_unique_checkin |
|
metric |
|
|
Impressions through Offer Claims (Unique) |
post_impressions_by_story_type_unique_coupon |
|
metric |
|
|
Impressions through RSVP (Unique) |
post_impressions_by_story_type_unique_event |
|
metric |
|
|
Impressions through Page likes (Unique) |
post_impressions_by_story_type_unique_fan |
|
metric |
|
|
Impressions through Mentions (Unique) |
post_impressions_by_story_type_unique_mention |
|
metric |
|
|
Impressions through Page Other |
post_impressions_by_story_type_unique_other |
|
metric |
|
|
Impressions through Posts (Unique) |
post_impressions_by_story_type_unique_page post |
|
metric |
|
|
Impressions Fan |
post_impressions_fan |
|
metric |
|
|
Impressions Fan (Paid) |
post_impressions_fan_paid |
|
metric |
|
|
Impressions Fan (Paid) (Unique) |
post_impressions_fan_paid_unique |
|
metric |
|
|
Impressions Fan (Unique) |
post_impressions_fan_unique |
|
metric |
|
|
Impressions (Nonviral) |
post_impressions_nonviral |
|
metric |
|
|
Impressions (Nonviral) (Unique) |
post_impressions_nonviral_unique |
|
metric |
|
|
Impressions (Organic) |
post_impressions_organic |
|
metric |
|
|
Impressions (Organic) Unique |
post_impressions_organic_unique |
|
metric |
|
|
Impressions (Paid) |
post_impressions_paid |
|
metric |
|
|
Impressions (Paid) Unique |
post_impressions_paid_unique |
|
metric |
|
|
Impressions (Unique) |
post_impressions_unique |
|
metric |
|
|
Impressions (Viral) |
post_impressions_viral |
|
metric |
|
|
Impressions Viral (Unique) |
post_impressions_viral_unique |
|
metric |
|
|
Negative Feedback |
post_negative_feedback |
|
metric |
|
|
Page Unlikes |
post_negative_feedback_by_type |
|
metric |
|
|
Hidden all posts |
post_negative_feedback_by_type_hide_all_clicks |
|
metric |
|
|
Posts hidden |
post_negative_feedback_by_type_hide_clicks |
|
metric |
|
|
Reported as spam |
post_negative_feedback_by_type_report_spam_clicks |
|
metric |
|
|
Page Unlikes (Unique) |
post_negative_feedback_by_type_unique |
|
metric |
|
|
Hidden all posts (Unique) |
post_negative_feedback_by_type_unique_hide_all_clicks |
|
metric |
|
|
Posts hidden (Unique) |
post_negative_feedback_by_type_unique_hide_clicks |
|
metric |
|
|
Reported as spam (Unique) |
post_negative_feedback_by_type_unique_report_spam_clicks |
|
metric |
|
|
Page Unlikes (Unique) |
post_negative_feedback_by_type_unique_unlike_page_clicks |
|
metric |
|
|
Page Unlikes |
post_negative_feedback_by_type_unlike_page_clicks |
|
metric |
|
|
Negative Feedback (Unique) |
post_negative_feedback_unique |
|
metric |
|
|
Reactions: ANGER (Total) |
post_reactions_anger_total |
|
metric |
|
|
Reactions: HAHA (Total) |
post_reactions_haha_total |
|
metric |
|
|
Reactions: LIKE (Total) |
post_reactions_like_total |
|
metric |
|
|
Reactions: LOVE (Total) |
post_reactions_love_total |
|
metric |
|
|
Reactions: SORRY (Total) |
post_reactions_sorry_total |
|
metric |
|
|
Reactions: WOW (Total) |
post_reactions_wow_total |
|
metric |
|
|
Video Views Avg Time Watched |
post_video_avg_time_watched |
|
metric |
|
|
Video Complete Views 30s (Autoplayed) |
post_video_complete_views_30s_autoplayed |
|
metric |
|
|
Video Complete Views 30s (Clicked to Play) |
post_video_complete_views_30s_clicked_to_play |
|
metric |
|
|
Video Complete Views 30s (Organic) |
post_video_complete_views_30s_organic |
|
metric |
|
|
Video Complete Views 30s (Paid) |
post_video_complete_views_30s_paid |
|
metric |
|
|
Video Complete Views 30s (Unique) |
post_video_complete_views_30s_unique |
|
metric |
|
|
Video Views Complete Views (Organic) |
post_video_complete_views_organic |
|
metric |
|
|
Video Views Complete Views (Organic) (Unique) |
post_video_complete_views_organic_unique |
|
metric |
|
|
Video Views Complete Views (Paid) |
post_video_complete_views_paid |
|
metric |
|
|
Video Views Complete Views (Paid) (Unique) |
post_video_complete_views_paid_unique |
|
metric |
|
|
Video Length |
post_video_length |
|
metric |
|
|
Video Views Graph |
post_video_retention_graph |
|
metric |
|
|
Video Views Graph (Autoplayed) |
post_video_retention_graph_autoplayed |
|
metric |
|
|
Video Views Graph Clicked To Play |
post_video_retention_graph_clicked_to_play |
|
metric |
|
|
Video Views Time |
post_video_view_time |
|
metric |
|
|
Video Views Time by Age Bucket and Gender |
post_video_view_time_by_age_bucket_and_gender |
|
metric |
|
|
Video View Time by Country Id |
post_video_view_time_by_country_id |
|
metric |
|
|
Video View Time by Distribution Type (Page Owned) |
post_video_view_time_by_distribution_type |
|
metric |
|
|
View Time by Dist Type Page Owned |
post_video_view_time_by_distribution_type_page_owned |
|
metric |
|
|
View Time by Distribution Type Shared |
post_video_view_time_by_distribution_type_shared |
|
metric |
|
|
Video Views Time by Region Id |
post_video_view_time_by_region_id |
|
metric |
|
|
Video Views Time (Organic) |
post_video_view_time_organic |
|
metric |
|
|
Video Views |
post_video_views |
|
metric |
|
|
Video Views 10s |
post_video_views_10s |
|
metric |
|
|
Video Views 10s (Autoplayed) |
post_video_views_10s_autoplayed |
|
metric |
|
|
Video Views 10s (Clicked to Play) |
post_video_views_10s_clicked_to_play |
|
metric |
|
|
Video Views 10s (Organic) |
post_video_views_10s_organic |
|
metric |
|
|
Video Views 10s (Paid) |
post_video_views_10s_paid |
|
metric |
|
|
Video Views 10s (Sound On) |
post_video_views_10s_sound_on |
|
metric |
|
|
Video Views 10s (Unique) |
post_video_views_10s_unique |
|
metric |
|
|
Video Views (Autoplayed) |
post_video_views_autoplayed |
|
metric |
|
|
Video Views by Distribution Type (Page Owned) |
post_video_views_by_distribution_type |
|
metric |
|
|
Views by Distribution Type Page Owned |
post_video_views_by_distribution_type_page_owned |
|
metric |
|
|
Video Views by Distribution Type (Shared) |
post_video_views_by_distribution_type_shared |
|
metric |
|
|
Video Views (Clicked to Play) |
post_video_views_clicked_to_play |
|
metric |
|
|
Video Views (Organic) |
post_video_views_organic |
|
metric |
|
|
Video Views (Organic) (Unique) |
post_video_views_organic_unique |
|
metric |
|
|
Video Views (Paid) |
post_video_views_paid |
|
metric |
|
|
Video Views (Paid) (Unique) |
post_video_views_paid_unique |
|
metric |
|
|
Video Views Sound On |
post_video_views_sound_on |
|
metric |
|
|
Video Views (Unique) |
post_video_views_unique |
|
metric |
|
|
Privacy |
privacy |
|
dimension |
|
|
Profile Tab Logged In |
profile_tab_logged_in_unique |
|
metric |
|
|
Profile Tab Total |
profile_tab_total |
|
metric |
|
|
Promotable Id |
promotable_id |
|
dimension |
|
|
Promotion Status |
promotion_status |
|
dimension |
|
|
Published |
published |
|
dimension |
|
|
Region Id |
region_id |
|
metric |
|
|
Sponsor Tag Ids |
sponsor_tag_ids |
|
dimension |
|
|
Sponsor Tag Names |
sponsor_tag_names |
|
dimension |
|
|
Status Type |
status_type |
|
dimension |
|
|
Target Id |
target.id |
|
dimension |
|
|
Target Name |
target.name |
|
dimension |
|
|
Target Url |
target.url |
|
dimension |
|
|
Targeting |
targeting |
|
dimension |
|
|
Total Video 10s Views |
total_video_10s_views |
|
metric |
|
|
Total Video 10s Views Auto Played |
total_video_10s_views_auto_played |
|
metric |
|
|
Total Video 10s Views Clicked To Play |
total_video_10s_views_clicked_to_play |
|
metric |
|
|
Total Video 10s Views Organic |
total_video_10s_views_organic |
|
metric |
|
|
Total Video 10s Views Paid |
total_video_10s_views_paid |
|
metric |
|
|
Total Video 10s Views Sound On |
total_video_10s_views_sound_on |
|
metric |
|
|
Total Video 10s Views (Unique) |
total_video_10s_views_unique |
|
metric |
|
|
Total Video Ad Break Ad Cpm |
total_video_ad_break_ad_cpm |
|
metric |
|
|
Total Video Ad Break Ad Impressions |
total_video_ad_break_ad_impressions |
|
metric |
|
|
Total Video Ad Break Earnings |
total_video_ad_break_earnings |
|
metric |
|
|
Total Video Avg Time Watched |
total_video_avg_time_watched |
|
metric |
|
|
Total Video Complete Views |
total_video_complete_views |
|
metric |
|
|
Total Video Complete Views Auto Played |
total_video_complete_views_auto_played |
|
metric |
|
|
Total Video Complete Views Clicked To Play |
total_video_complete_views_clicked_to_play |
|
metric |
|
|
Total Video Complete Views Organic |
total_video_complete_views_organic |
|
metric |
|
|
Total Video Complete Views Organic (Unique) |
total_video_complete_views_organic_unique |
|
metric |
|
|
Total Video Complete Views Paid |
total_video_complete_views_paid |
|
metric |
|
|
Total Video Complete Views Paid (Unique) |
total_video_complete_views_paid_unique |
|
metric |
|
|
Total Video Complete Views (Unique) |
total_video_complete_views_unique |
|
metric |
|
|
Total Video Impressions |
total_video_impressions |
|
metric |
|
|
Total Video Impressions Fan |
total_video_impressions_fan |
|
metric |
|
|
Total Video Impressions Fan Paid |
total_video_impressions_fan_paid |
|
metric |
|
|
Total Video Impressions Fan Paid (Unique) |
total_video_impressions_fan_paid_unique |
|
metric |
|
|
Total Video Impressions Fan (Unique) |
total_video_impressions_fan_unique |
|
metric |
|
|
Total Video Impressions Organic |
total_video_impressions_organic |
|
metric |
|
|
Total Video Impressions Organic (Unique) |
total_video_impressions_organic_unique |
|
metric |
|
|
Total Video Impressions Paid |
total_video_impressions_paid |
|
metric |
|
|
Total Video Impressions Paid (Unique) |
total_video_impressions_paid_unique |
|
metric |
|
|
Total Video Impressions (Unique) |
total_video_impressions_unique |
|
metric |
|
|
Total Video Impressions Viral |
total_video_impressions_viral |
|
metric |
|
|
Total Video Impressions Viral (Unique) |
total_video_impressions_viral_unique |
|
metric |
|
|
Total Video Reactions By Type Total |
total_video_reactions_by_type_total |
|
metric |
|
|
Total Video Retention Graph |
total_video_retention_graph |
|
metric |
|
|
Total Video Retention Graph Autoplayed |
total_video_retention_graph_autoplayed |
|
metric |
|
|
Total Video Retention Graph Clicked To Play |
total_video_retention_graph_clicked_to_play |
|
metric |
|
|
Total Video Stories By Action Type |
total_video_stories_by_action_type |
|
metric |
|
|
Total Video View Time By Age Bucket And Gender |
total_video_view_time_by_age_bucket_and_gender |
|
metric |
|
|
Total Video View Time By Distribution Type |
total_video_view_time_by_distribution_type |
|
metric |
|
|
Total Video View Time By Region Id |
total_video_view_time_by_region_id |
|
metric |
|
|
Total Video View Total Time |
total_video_view_total_time |
|
metric |
|
|
Total Video View Total Time Organic |
total_video_view_total_time_organic |
|
metric |
|
|
Total Video View Total Time Paid |
total_video_view_total_time_paid |
|
metric |
|
|
Total Video Views |
total_video_views |
|
metric |
|
|
Total Video Views Autoplayed |
total_video_views_autoplayed |
|
metric |
|
|
Total Video Views By Distribution Type |
total_video_views_by_distribution_type |
|
metric |
|
|
Total Video Views Clicked To Play |
total_video_views_clicked_to_play |
|
metric |
|
|
Total Video Views Organic |
total_video_views_organic |
|
metric |
|
|
Total Video Views Organic (Unique) |
total_video_views_organic_unique |
|
metric |
|
|
Total Video Views Paid |
total_video_views_paid |
|
metric |
|
|
Total Video Views Paid (Unique) |
total_video_views_paid_unique |
|
metric |
|
|
Total Video Views Sound On |
total_video_views_sound_on |
|
metric |
|
|
Total Video Views (Unique) |
total_video_views_unique |
|
metric |
|
|
Type |
type |
|
dimension |
|
|
UnLike Source |
unlike_source_unique |
|
metric |
|