Facebook Page Insights: Most-used fields#
The table below gives information about most-used fields that you can import from Facebook Page Insights. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
Actions Post Reactions (Total) |
The total number of reactions (like, love, haha, wow, sad, angry) on your posts. |
metric |
|
Actions Post Reactions: ANGER (Total) |
The total number of ‘Angry’ reactions on your posts. |
metric |
|
Actions Post Reactions: HAHA (Total) |
The total number of ‘Haha’ reactions on your posts. |
metric |
|
Actions Post Reactions: LIKE (Total) |
The total number of ‘Like’ reactions on your posts. |
metric |
|
Actions Post Reactions: LOVE (Total) |
The total number of ‘Love’ reactions on your posts. |
metric |
|
Actions Post Reactions: SORRY (Total) |
The total number of ‘Sad’ reactions on your posts. |
metric |
|
Actions Post Reactions: WOW (Total) |
The total number of ‘Wow’ reactions on your posts. |
metric |
|
Answers |
The number of stories created about your Page post from people answering a question. |
metric |
|
Answers (Unique) |
The number of unique people who created a story about your Page post from answering a question. |
metric |
|
Breakdown Type |
Breakdown Type |
The category used to segment insights data, such as age, gender, or country. |
dimension |
Breakdown Value |
Breakdown Value |
The specific value within a breakdown category (e.g., ‘18-24’ for age, ‘Male’ for gender). |
dimension |
COMMENT |
Reel Social Actions (COMMENT) |
The total number of comments on a Facebook Reel. This metric provides insight into user engagement with the Reel content. |
metric |
Check-Ins |
Check-Ins |
The number of check-ins to your Page’s location or an event associated with your Page. |
dimension |
Check-Ins (Unique) |
Check-Ins (Unique) |
The number of unique people who checked into your Page’s location or an event associated with your Page. |
dimension |
City |
City |
Demographic breakdown of users or fans by city. |
dimension |
Clicks |
The total number of clicks on your Page or its content, including links, photos, videos, and call-to-action buttons. |
metric |
|
Comments |
The total number of comments on your Page’s posts. |
metric |
|
Comments (Unique) |
The number of unique users who commented on your Page’s posts. |
metric |
|
Consumptions |
Consumptions |
The total number of times people engaged with your content by clicking on it, viewing photos, playing videos, or interacting with links. |
metric |
Consumptions (Unique) |
Consumptions (Unique) |
The number of unique individuals who have interacted with your page’s content by clicking on it, such as on posts or media. This metric provides insight into the distinct users engaging with your content. |
metric |
Country |
Country |
Demographic breakdown of users or fans by country. |
dimension |
Date |
Date |
The date for which the insights data is reported. |
dimension |
Engaged Users |
Engaged Users |
The number of people who have engaged with your content. |
metric |
Event (RSVP) |
Event (RSVP) |
The number of RSVPs to events associated with your Page. |
dimension |
Event (RSVP) (Unique) |
Event (RSVP) (Unique) |
The number of unique people who RSVP’d to events associated with your Page. |
dimension |
Fan (Page likes) |
Fan (Page likes) |
The total number of people who have liked or followed your Page. |
metric |
Fan (Page likes) (Unique) |
Fan (Page likes) (Unique) |
The number of unique Accounts Center accounts that liked your Page for the first time. |
dimension |
Fan Adds |
Fan Adds |
The number of new users who liked your Facebook Page within the reporting period. |
metric |
Fan Adds by Paid/Non Paid (Unique) |
The number of unique new users who liked your Facebook Page, categorized by whether the like originated from paid or unpaid (organic) efforts. |
metric |
|
Fan Removes |
Fan Removes |
The number of users who unliked your Facebook Page within the reporting period. |
metric |
Fans by City |
The distribution of your Facebook Page followers by city. |
metric |
|
Fans by Country |
The distribution of your Facebook Page followers by country. |
metric |
|
Follows |
The total number of users who follow your Facebook Page. |
metric |
|
ID |
id |
A unique identifier for an object or entity. |
dimension |
Impressions |
The total number of times any content from your Facebook Page, or content about your Page, was displayed on someone’s screen. |
metric |
|
Impressions (Nonviral) (Unique) |
The number of unique users who had your Page content displayed on their screen, excluding impressions generated through social actions by friends (viral). |
metric |
|
Impressions (Organic) |
The number of times your Page content or content about your Page was displayed on screen through unpaid distribution. |
metric |
|
Impressions (Organic) Unique |
The number of unique users who had your Page content or content about your Page displayed on their screen through unpaid distribution. |
metric |
|
Impressions (Paid) |
The number of times your Page content or content about your Page was displayed on screen through paid distribution, such as advertisements. |
metric |
|
Impressions (Paid) (Unique) |
The number of unique users who had your Page content or content about your Page displayed on their screen through paid distribution. |
metric |
|
Impressions (Paid) Unique |
The number of unique users who had your Page content or content about your Page displayed on their screen through paid distribution. |
metric |
|
Impressions (Unique) |
The number of unique users who had any content from your Facebook Page, or content about your Page, displayed on their screen. |
metric |
|
Impressions Fan |
The total number of times any of your Page’s fans saw your posts on Facebook. |
metric |
|
Impressions Fan (Unique) |
The number of unique fans who saw any of your Page’s posts on Facebook. |
metric |
|
Impressions Viral (Unique) |
The number of unique users who had your Page content displayed on their screen due to social actions by friends. |
metric |
|
Likes |
The total number of ‘Like’ reactions on your Page’s posts, photos, or videos. |
metric |
|
Likes (Unique) |
The number of unique users who applied a ‘Like’ reaction to your Page’s posts, photos, or videos. |
metric |
|
Link Clicks |
The total number of times users clicked on links in your Page’s posts or on the Page itself. |
metric |
|
Links |
The number of times people clicked on links within your Page’s content. |
metric |
|
Links (Unique) |
The number of unique people who clicked on links within your Page’s content. |
metric |
|
Mentions |
Mentions |
The number of times your Page was tagged or mentioned in posts. |
dimension |
Mentions (Unique) |
Mentions (Unique) |
The number of unique people who tagged or mentioned your Page in posts. |
dimension |
Message |
message |
The main text content of the post or comment. |
metric |
Negative Feedback |
Negative Feedback |
The number of negative feedback actions, such as hiding posts or reporting spam. |
metric |
New Follows |
The number of new users who started following your Facebook Page within the reporting period. |
metric |
|
New Follows (Unique) |
The number of unique new users who started following your Facebook Page within the reporting period. |
metric |
|
New Unfollows |
The number of users who unfollowed your Facebook Page within the reporting period. |
metric |
|
New Unfollows (Unique) |
The number of unique users who unfollowed your Facebook Page within the reporting period. |
metric |
|
Offer claim |
The total number of times an offer associated with your page was claimed. |
metric |
|
Offer claim (Unique) |
The number of unique users who claimed an offer associated with your page. |
metric |
|
Other Clicks |
The total number of clicks on your Page content that are not categorized as link clicks, photo views, or video plays. |
metric |
|
Page Id |
Page Id |
The unique identifier of the Facebook Page. |
dimension |
Page Name |
Page Name |
The name of the Facebook Page. |
dimension |
Page Views (Total) |
The total number of times your Facebook Page was viewed by users, including both logged-in and logged-out individuals. |
metric |
|
Page level videos CPM (Crossposted) |
The average cost per thousand impressions for ads displayed within videos that were crossposted to your Page. |
metric |
|
Page level videos CPM (Owned) |
The average cost per thousand impressions for ads displayed within videos that are owned and published directly on your Page. |
metric |
|
Page level videos ad impression (Crossposted) |
The number of times ads displayed within videos that were crossposted to your Page were shown. |
metric |
|
Page level videos ad impression (Owned) |
The number of times ads displayed within videos that are owned and published directly on your Page were shown. |
metric |
|
Page level videos revenue (Crossposted) |
The estimated revenue generated from ads displayed within videos that were crossposted to your Page. |
metric |
|
Page level videos revenue (Owned) |
The estimated revenue generated from ads displayed within videos that are owned and published directly on your Page. |
metric |
|
Photo Views |
The total number of times photos on your Page or in your posts were viewed. |
metric |
|
Post Engagements |
The total number of actions taken on your posts, including reactions, comments, shares, and clicks. |
metric |
|
Post Impressions |
The total number of times your Page’s posts were displayed on someone’s screen. |
metric |
|
Post Impressions (Nonviral) |
The number of times your Page’s posts were displayed on screen, excluding impressions generated through social actions by friends (viral). |
metric |
|
Post Impressions (Nonviral) (Unique) |
The number of unique users who had your Page’s posts displayed on their screen, excluding impressions generated through social actions by friends (viral). |
metric |
|
Post Impressions (Paid) |
The number of times your Page’s posts were displayed on screen through paid distribution. |
metric |
|
Post Impressions (Paid) (Unique) |
The number of unique users who had your Page’s posts displayed on their screen through paid distribution. |
metric |
|
Post Impressions (Unique) |
The number of unique users who had your Page’s posts displayed on their screen. |
metric |
|
Post Impressions (Viral) |
The number of times your Page’s posts were displayed on screen due to social actions by friends. |
metric |
|
Post Impressions Viral (Unique) |
The number of unique users who had your Page’s posts displayed on their screen due to social actions by friends. |
metric |
|
Posts Served Impressions Organic (Unique) |
The number of unique users who saw your Page’s posts displayed on their screen through unpaid (organic) distribution. |
metric |
|
REACTION_ANGER |
Reel Likes (ANGER) |
The total number of ‘Anger’ reactions on a Facebook Reel. This metric is part of the overall reactions insight for Reels. |
dimension |
REACTION_HAHA |
Reel Likes (HAHA) |
The total number of ‘haha’ reactions received on your Reels. |
dimension |
REACTION_LIKE |
Reel Likes (LIKE) |
The total number of ‘Like’ reactions on a Facebook Reel. This metric is part of the overall reactions insight for Reels. |
metric |
REACTION_LOVE |
Reel Likes (LOVE) |
The total number of ‘Love’ reactions on a Facebook Reel. This metric is part of the overall reactions insight for Reels. |
metric |
REACTION_SORRY |
Reel Likes (SORRY) |
The total number of ‘sad’ reactions received on your Reels. |
dimension |
REACTION_WOW |
Reel Likes (WOW) |
The total number of ‘wow’ reactions received on your Reels. |
dimension |
RSVP |
The total number of responses (Yes, Maybe, No) to events associated with your Facebook Page. |
metric |
|
RSVP (Unique) |
The number of unique users who responded (Yes, Maybe, No) to events associated with your Facebook Page. |
metric |
|
Reactions: ANGER (Total) |
The total number of ‘Angry’ reactions on your posts. |
metric |
|
Reactions: HAHA (Total) |
The total number of ‘Haha’ reactions on your posts. |
metric |
|
Reactions: LIKE (Total) |
The total number of ‘Like’ reactions on your posts. |
metric |
|
Reactions: LOVE (Total) |
The total number of ‘Love’ reactions on your posts. |
metric |
|
Reactions: SORRY (Total) |
The total number of ‘Sad’ reactions on your posts. |
metric |
|
Reactions: WOW (Total) |
The total number of ‘Wow’ reactions on your posts. |
metric |
|
SHARE |
Reel Social Actions (SHARE) |
The total number of times a Facebook Reel has been shared. This metric indicates the virality and reach of the Reel. |
metric |
Shares |
The total number of times your Page’s posts were shared by users. |
metric |
|
Shares (Unique) |
The number of unique users who shared your Page’s posts. |
metric |
|
Timestamp |
Timestamp |
The specific point in time for which the data is recorded. |
dimension |
Total Actions |
The sum of all actions taken on your Facebook Page or its content, including likes, comments, shares, and other interactions. |
metric |
|
Total Video 10s Views |
The total number of times your Page’s videos were played for at least 10 seconds. |
metric |
|
Total Video 10s Views (Unique) |
The number of unique users who viewed your Page’s videos for at least 10 seconds. |
metric |
|
Total Video 10s Views Auto Played |
The total number of times your Page’s videos were played for at least 10 seconds due to autoplay, without a user initiating the play. |
metric |
|
Total Video 10s Views Clicked To Play |
The total number of times your Page’s videos were played for at least 10 seconds because a user explicitly clicked to play them. |
metric |
|
Total Video 10s Views Organic |
The total number of times your Page’s videos were played for at least 10 seconds through unpaid (organic) distribution. |
metric |
|
Total Video 10s Views Paid |
The total number of times your Page’s videos were played for at least 10 seconds through paid distribution. |
metric |
|
Total Video 10s Views Sound On |
The total number of times your Page’s videos were played for at least 10 seconds with the sound turned on. |
metric |
|
Total Video Ad Break Ad Cpm |
The average cost per thousand impressions for ads displayed during ad breaks within your videos. |
metric |
|
Total Video Ad Break Ad Impressions |
The total number of times ads displayed during ad breaks within your videos were shown. |
metric |
|
Total Video Ad Break Earnings |
The estimated earnings generated from ads displayed during ad breaks within your videos. |
metric |
|
Total Video Avg Time Watched |
The average amount of time users spent watching your Page’s videos. |
metric |
|
Total Video Complete Views |
The total number of times your Page’s videos were watched to completion, or nearly their total length. |
metric |
|
Total Video Complete Views (Unique) |
The number of unique users who watched your Page’s videos to completion, or nearly their total length. |
metric |
|
Total Video Complete Views Auto Played |
The total number of times your Page’s videos were watched to completion when initiated by autoplay. |
metric |
|
Total Video Complete Views Clicked To Play |
The total number of times your Page’s videos were watched to completion when initiated by a user click. |
metric |
|
Total Video Complete Views Organic |
The total number of times your Page’s videos were watched to completion through unpaid (organic) distribution. |
metric |
|
Total Video Complete Views Organic (Unique) |
The number of unique users who watched your Page’s videos to completion through unpaid (organic) distribution. |
metric |
|
Total Video Complete Views Paid |
The total number of times your Page’s videos were watched to completion through paid distribution. |
metric |
|
Total Video Complete Views Paid (Unique) |
The number of unique users who watched your Page’s videos to completion through paid distribution. |
metric |
|
Total Video Reactions By Type Total |
The total count of reactions on your videos, broken down by reaction type (e.g., Like, Love, Haha). |
metric |
|
Total Video Retention Graph |
Data representing the percentage of viewers who continue watching your video at each point in its duration. |
metric |
|
Total Video Retention Graph Autoplayed |
Data representing viewer retention for videos that were initiated by autoplay. |
metric |
|
Total Video Retention Graph Clicked To Play |
Data representing viewer retention for videos that were initiated by a user click. |
metric |
|
Total Video Stories By Action Type |
The total number of stories created about your video posts, categorized by the specific action taken. |
metric |
|
Total Video View Time By Age Bucket And Gender |
The total time users spent watching your videos, broken down by their age range and gender. |
metric |
|
Total Video View Time By Distribution Type |
The total time users spent watching your videos, categorized by how the video was distributed (e.g., organic, paid, shared). |
metric |
|
Total Video View Time By Region Id |
The total time users spent watching your videos, broken down by geographical region. |
metric |
|
Total Video View Total Time |
The aggregate amount of time users spent watching your Page’s videos. |
metric |
|
Total Video View Total Time Organic |
The aggregate amount of time users spent watching your Page’s videos through unpaid (organic) distribution. |
metric |
|
Total Video View Total Time Paid |
The aggregate amount of time users spent watching your Page’s videos through paid distribution. |
metric |
|
Total Video Views |
The total number of times your Page’s videos were viewed. |
metric |
|
Total Video Views (Unique) |
The number of unique users who viewed your Page’s videos. |
metric |
|
Total Video Views Autoplayed |
The total number of times your Page’s videos were viewed due to autoplay. |
metric |
|
Total Video Views By Distribution Type |
The total number of times your Page’s videos were viewed, categorized by how the video was distributed. |
metric |
|
Total Video Views Clicked To Play |
The total number of times your Page’s videos were viewed because a user explicitly clicked to play them. |
metric |
|
Total Video Views Organic |
The total number of times your Page’s videos were viewed through unpaid (organic) distribution. |
metric |
|
Total Video Views Organic (Unique) |
The number of unique users who viewed your Page’s videos through unpaid (organic) distribution. |
metric |
|
Total Video Views Paid |
The total number of times your Page’s videos were viewed through paid distribution. |
metric |
|
Total Video Views Paid (Unique) |
The number of unique users who viewed your Page’s videos through paid distribution. |
metric |
|
Total Video Views Sound On |
The total number of times your Page’s videos were viewed with the sound turned on. |
metric |
|
Video Complete Views 30s |
The total number of times your videos were watched for at least 30 seconds, or to completion if shorter. |
metric |
|
Video Complete Views 30s (Autoplayed) |
The total number of times your videos were watched for at least 30 seconds (or to completion if shorter) when initiated by autoplay. |
metric |
|
Video Complete Views 30s (Click To Play) |
The total number of times your videos were watched for at least 30 seconds (or to completion if shorter) when initiated by a user click. |
metric |
|
Video Complete Views 30s (Clicked to Play) |
The total number of times your videos were watched for at least 30 seconds (or to completion if shorter) when initiated by a user click. |
metric |
|
Video Complete Views 30s (Organic) |
The total number of times your videos were watched for at least 30 seconds (or to completion if shorter) through unpaid (organic) distribution. |
metric |
|
Video Complete Views 30s (Paid) |
The total number of times your videos were watched for at least 30 seconds (or to completion if shorter) through paid distribution. |
metric |
|
Video Complete Views 30s (Repeat Views) |
The number of times your Page’s videos were replayed for at least 30 seconds, or for nearly their total length if shorter. |
metric |
|
Video Complete Views 30s (Unique) |
The number of unique users who watched your videos for at least 30 seconds, or to completion if shorter. |
metric |
|
Video Length |
The duration of the video content. |
metric |
|
Video Plays |
The total number of times a video started playing on your Page. |
metric |
|
Video Repeat Views |
The number of times your Page’s videos were replayed for at least 3 seconds, or for nearly their total length if shorter. |
metric |
|
Video View Time |
The total aggregate time users spent watching your Page’s videos. |
metric |
|
Video View Time by Age Bucket and Gender |
The total time users spent watching your videos, broken down by their age range and gender. |
metric |
|
Video View Time by Country Id |
The total time users spent watching your videos, broken down by country. |
metric |
|
Video View Time by Distribution Type (Page Owned) |
The total time, in milliseconds, your Page’s videos were viewed when distributed as ‘page_owned’ content. |
metric |
|
Video View Time by Distribution Type (Shared) |
The total time, in milliseconds, your Page’s videos were viewed when distributed as ‘shared’ content. |
metric |
|
Video View Time by Region Id |
The total time users spent watching your videos, broken down by geographical region. |
metric |
|
Video Views |
The total number of times your Page’s videos were viewed. |
metric |
|
Video Views (Autoplayed) |
The total number of times your Page’s videos were viewed due to autoplay. |
metric |
|
Video Views (Click To Play) |
The total number of times your Page’s videos were viewed because a user explicitly clicked to play them. |
metric |
|
Video Views (Clicked to Play) |
The total number of times your Page’s videos were viewed because a user explicitly clicked to play them. |
metric |
|
Video Views (Organic) |
The total number of times your Page’s videos were viewed through unpaid (organic) distribution. |
metric |
|
Video Views (Organic) (Unique) |
The number of unique users who viewed your Page’s videos through unpaid (organic) distribution. |
metric |
|
Video Views (Paid) |
The total number of times your Page’s videos were viewed through paid distribution. |
metric |
|
Video Views (Paid) (Unique) |
The number of unique users who viewed your Page’s videos through paid distribution. |
metric |
|
Video Views (Unique) |
The number of unique users who viewed your Page’s videos. |
metric |
|
Video Views 10s |
Video Views 10s |
The number of times a video played for at least 10 seconds, or nearly its total length if shorter than 10 seconds. This metric is deprecated above Graph API v18. |
metric |
Video Views 10s (Autoplayed) |
Video Views 10s (Autoplayed) |
The number of times a video automatically played for at least 10 seconds, or nearly its total length if shorter than 10 seconds. This metric is deprecated above Graph API v18. |
metric |
Video Views 10s (Clicked to Play) |
Video Views 10s (Clicked to Play) |
The number of times your videos played for at least 10 seconds after people clicked play. This metric is deprecated above Graph API v18. |
metric |
Video Views 10s (Organic) |
Video Views 10s (Organic) |
The number of times a video played for at least 10 seconds through organic reach. This metric is deprecated above Graph API v18. |
metric |
Video Views 10s (Paid) |
Video Views 10s (Paid) |
The number of times a promoted video played for at least 10 seconds. This metric is deprecated above Graph API v18. |
metric |
Video Views 10s (Sound On) |
Video Views 10s (Sound On) |
The number of times a video played with sound on for at least 10 seconds. This metric is deprecated above Graph API v18. |
metric |
Video Views 10s (Unique) |
Video Views 10s (Unique) |
The number of unique people who viewed a video for at least 10 seconds. This metric is deprecated above Graph API v18. |
metric |
Video Views 15s |
The total number of times your videos were viewed for at least 15 seconds. |
metric |
|
Video Views 60s (excluding videos shorter than 60s) |
The total number of times your videos were viewed for at least 60 seconds, excluding videos with a total length shorter than 60 seconds. |
metric |
|
Video Views Avg Time Watched |
The average amount of time users spent watching your Page’s videos. |
metric |
|
Video Views Complete Views (Organic) |
The total number of times your Page’s videos were watched to completion through unpaid (organic) distribution. |
metric |
|
Video Views Complete Views (Organic) (Unique) |
The number of unique users who watched your Page’s videos to completion through unpaid (organic) distribution. |
metric |
|
Video Views Complete Views (Paid) |
The total number of times your Page’s videos were watched to completion through paid distribution. |
metric |
|
Video Views Complete Views (Paid) (Unique) |
The number of unique users who watched your Page’s videos to completion through paid distribution. |
metric |
|
Video Views Graph |
A graph showing the number of times your videos played at each interval as a percentage of all views. |
metric |
|
Video Views Graph (Autoplayed) |
A graph showing the number of times your videos automatically played at each interval as a percentage of all automatic views. |
metric |
|
Video Views Graph Clicked To Play |
A graph showing the number of times your videos played at each interval as a percentage of all views, after people clicked play. |
metric |
|
Video Views Sound On |
The total number of times your Page’s videos were viewed with the sound turned on. |
metric |
|
Video Views Time |
The total aggregate time users spent watching your Page’s videos. |
metric |
|
Video Views Time (Organic) |
The total aggregate time users spent watching your Page’s videos through unpaid (organic) distribution. |
metric |
|
Video Views by Distribution Type (Page Owned) |
The number of times your Page’s videos played when distributed as ‘page_owned’ content. |
metric |
|
Video Views by Distribution Type (Shared) |
The number of times your Page’s videos played when distributed as ‘shared’ content. |
metric |
|
Video Views by Paid/Non Paid |
The total number of times your videos were viewed, categorized by whether the views originated from paid or unpaid (organic) distribution. |
metric |
|
about |
About |
The ‘About’ section text of the Facebook Page. |
dimension |
blue_reels_play_count |
Blue Reels Play Count |
The total count of times a Facebook Reel has been played. This includes initial plays and replays within a session, providing a measure of content viewership. |
metric |
business_id |
Business ID |
The unique identifier for the business associated with the Facebook Page. |
dimension |
business_name |
Business Name |
The name of the business associated with the Facebook Page. |
dimension |
call_to_action_link |
Call to Action Link |
The URL linked to the call-to-action button on the Facebook Page or a post. |
dimension |
call_to_action_type |
Call to Action Type |
The type of call-to-action button configured for the Facebook Page or a post (e.g., ‘Shop Now’, ‘Learn More’). |
dimension |
caption |
caption |
A short description appearing beneath the name of a link in the post. |
metric |
comment |
Comments |
The total number of comments on your Page’s posts. |
metric |
comment_count |
comment_count |
The total number of comments on the post. |
metric |
content_category |
Content Category |
A classification of the content, used for categorizing pages or content, which can be used for analytics and ad optimization. |
dimension |
created |
Created |
The date and time when the content or object was created. |
dimension |
created_date |
created_date |
The date when the post or comment was created. |
metric |
created_time |
created_time |
The date and time when the post or comment was created. |
metric |
crossposted |
Page level videos ad impression (Crossposted) |
Revenue generated from videos that have been crossposted to other Pages. |
dimension |
description |
Description |
A textual description of the content, object, or Page. |
dimension |
followers_count |
Page Followers |
The total number of users who follow the Facebook Page. |
dimension |
from.id |
from.id |
The unique identifier of the user or Page that created the post or comment. |
metric |
from.name |
from.name |
The name of the user or Page that created the post or comment. |
dimension |
from_field.id |
From Id |
The unique identifier of the user or Page that created the content. |
dimension |
from_field.name |
From Name |
The name of the user or Page that created the content. |
dimension |
full_picture |
Full Picture |
The URL to the full-sized image associated with a post or object. |
dimension |
icon |
Icon |
The URL to an icon associated with the post type or object. |
dimension |
id |
ID |
The unique identifier for a Facebook object, such as a Page, post, or video. |
dimension |
instagram_eligibility |
Instagram Eligibility |
Indicates whether a Facebook Page or associated content is eligible for certain integrations or functionalities with Instagram, often requiring a linked Instagram Business or Creator Account. |
dimension |
is_crosspost_video |
Is Crosspost Video |
A boolean indicating if the video was crossposted from another Page. |
dimension |
is_published |
Is Published |
A boolean indicating if the content or object is currently published and visible. |
dimension |
length |
Length |
The duration of the video content in seconds. |
dimension |
like |
Likes |
The total number of ‘Like’ reactions on your Page’s posts, photos, or videos. |
metric |
like_count |
like_count |
The total number of ‘like’ and ‘care’ reactions received on the post. |
metric |
link |
Link |
The URL of the primary link associated with a post or object. |
dimension |
link clicks |
Link Clicks |
The total number of times users clicked on links in your Page’s posts or on the Page itself. |
metric |
message |
Message |
The textual content of a post or comment. |
dimension |
message_tags |
message_tags |
A list of tags for pages or users mentioned within the message of a post or comment. |
metric |
message_type |
message_type |
The classification of a message, indicating its purpose or context within the Messenger Platform, such as a ‘RESPONSE’. |
dimension |
name |
Name |
The name of the Page, object, or entity. |
dimension |
object_id |
Object Id |
The unique identifier for a specific object within a post, such as a photo or video. |
dimension |
other clicks |
Other Clicks |
The total number of clicks on your Page content that are not categorized as link clicks, photo views, or video plays. |
metric |
page_actions_post_reactions_sorry_total |
Actions Post Reactions: SORRY (Total) |
Daily total ‘sad’ reactions on a Page’s posts. |
metric |
page_actions_post_reactions_total |
Actions Post Reactions (Total) |
The daily total count of all reactions (like, love, wow, haha, sorry, anger) to posts on your Page. |
metric |
page_daily_follows |
New Follows |
The daily number of times your Facebook Page or profile was followed. |
metric |
page_daily_follows_unique |
New Follows (Unique) |
The number of unique Accounts Center accounts that followed your Page in the selected time period. |
metric |
page_daily_unfollows |
New Unfollows |
The daily number of times your Facebook Page or profile was unfollowed. |
metric |
page_daily_unfollows_unique |
New Unfollows (Unique) |
The number of unique Accounts Center accounts that unfollowed your Page in the selected time period. |
metric |
page_fan_adds_by_paid_non_paid_unique |
Fan Adds by Paid/Non Paid (Unique) |
The unique number of accounts that liked your Page for the first time, broken down by whether the like was attributed to paid or organic content. |
metric |
page_follows |
Follows |
The total number of followers for your Facebook Page or profile, calculated as follows minus unfollows over the lifetime. |
metric |
page_follows_city |
Fans by City |
Aggregated Facebook location data, sorted by city, about the people who like your Page. |
metric |
page_follows_country |
Fans by Country |
The number of people, aggregated per country, that like your Page. |
metric |
page_id |
page_id |
The unique identifier of the Facebook Page associated with the data. |
dimension |
page_impressions_paid_unique |
Impressions (Paid) (Unique) |
The number of unique Accounts Center accounts that saw your ads at least once. |
metric |
page_name |
page_name |
The name of the Facebook Page for which the insights data is collected. |
metric |
page_owned |
Video View Time by Distribution Type (Page Owned) |
Indicates that video view time is attributed to content directly owned and published by the Page. |
dimension |
page_post_engagements |
Post Engagements |
The number of times people have engaged with your posts through reactions, comments, shares, and more. |
metric |
page_posts_impressions |
Post Impressions |
The number of times your Page’s posts entered a person’s screen. |
metric |
page_posts_impressions_nonviral_unique |
Post Impressions (Nonviral) (Unique) |
The number of unique people who had any posts by your Page enter their screen, excluding when they were shown with social information attached. |
metric |
page_posts_impressions_paid |
Post Impressions (Paid) |
The number of times your Facebook Page and Page content was on screen, attributed to your ads. |
metric |
page_posts_impressions_paid_unique |
Post Impressions (Paid) (Unique) |
The number of unique Accounts Center accounts that saw any posts from your Page at least once, attributed to your ads. |
metric |
page_posts_impressions_unique |
Post Impressions (Unique) |
The number of unique people who had any of your Page’s posts enter their screen. |
metric |
page_posts_impressions_viral_unique |
Post Impressions Viral (Unique) |
The number of unique people who had any of your Page’s posts enter their screen with social information attached. |
metric |
page_posts_served_impressions_organic_unique |
Posts Served Impressions Organic (Unique) |
The number of unique people who were served your Page’s posts in their Feed, regardless of whether it entered their screen. |
metric |
page_video_repeat_views |
Video Repeat Views |
The number of times your Page’s videos were replayed for at least 3 seconds, or nearly their total length if shorter. |
metric |
page_views_total |
Page Views (Total) |
The number of times a Page’s profile has been viewed by both logged-in and logged-out users. |
metric |
parent_id |
Parent Id |
The unique identifier of the parent object, such as the post ID for a comment, or a parent comment ID for a reply. |
dimension |
period |
Period |
The aggregation period for the insights data (e.g., day, week, lifetime). |
dimension |
permalink_url |
PermalinkUrl |
The permanent URL for the Facebook post or object. |
dimension |
photo view |
Photo Views |
The total number of times photos on your Page or in your posts were viewed. |
dimension |
picture |
Picture |
The URL to a thumbnail or preview image associated with a post or object. |
dimension |
post_clicks |
Clicks |
The total number of clicks on your Page’s posts, including links, photos, and video plays. |
metric |
post_impressions_fan_unique |
Impressions Fan (Unique) |
The number of unique Accounts Center accounts that followed or liked your Page and saw your content. |
metric |
post_impressions_nonviral_unique |
Impressions (Nonviral) (Unique) |
The number of unique people who had content from your Page on screen, excluding social information. |
metric |
post_impressions_organic_unique |
Impressions (Organic) Unique |
The number of unique people who had your Facebook content enter their screen through organic distribution. |
metric |
post_impressions_paid_unique |
Impressions (Paid) Unique |
The number of unique Accounts Center accounts that saw your post at least once, attributed to your ads. |
metric |
post_impressions_unique |
Reel Impressions (Unique) |
The number of unique people who had your Page’s post enter their screen. |
metric |
post_impressions_viral_unique |
Impressions Viral (Unique) |
The number of unique people who had your Facebook content enter their screen with social information attached. |
metric |
post_media_view |
Impressions |
The total number of times your Page’s posts or media content were displayed on someone’s screen. |
metric |
post_media_view:is_from_ads:0 |
Impressions (Organic) |
The number of times your Page’s posts or media content were displayed on screen through unpaid (organic) distribution. |
metric |
post_media_view:is_from_ads:1 |
Impressions (Paid) |
The number of times your Page’s posts or media content were displayed on screen through paid distribution, such as advertisements. |
metric |
post_media_view:is_from_followers:1 |
Impressions Fan |
The number of times your content was played or displayed by Accounts Center accounts that followed or liked your Page. |
metric |
post_reactions_anger_total |
Reactions: ANGER (Total) |
Total ‘anger’ reactions on a post. |
metric |
post_reactions_haha_total |
Reactions: HAHA (Total) |
Total ‘haha’ reactions on a post. |
metric |
post_reactions_like_total |
Reactions: LIKE (Total) |
Total ‘like’ reactions on a post. This includes both ‘like’ and ‘care’ reactions. |
metric |
post_reactions_love_total |
Reactions: LOVE (Total) |
Total ‘love’ reactions on a post. |
metric |
post_reactions_sorry_total |
Reactions: SORRY (Total) |
Total ‘sad’ reactions on a post. |
metric |
post_reactions_wow_total |
Reactions: WOW (Total) |
Total ‘wow’ reactions on a post. |
metric |
post_video_avg_time_watched |
Reel Average Time Watched |
The average time, in milliseconds, people viewed your videos. |
metric |
post_video_complete_views_30s_autoplayed |
Video Complete Views 30s (Autoplayed) |
The number of times a video automatically played for at least 30 seconds, or nearly its total length if shorter. |
metric |
post_video_complete_views_30s_organic |
Video Complete Views 30s (Organic) |
The number of times a video played for at least 30 seconds, or nearly its total length if shorter, through organic reach. |
metric |
post_video_complete_views_30s_paid |
Video Complete Views 30s (Paid) |
The number of times a promoted video played for at least 30 seconds, or nearly its total length if shorter. |
metric |
post_video_complete_views_30s_unique |
Video Complete Views 30s (Unique) |
The number of unique people who viewed a video for at least 30 seconds, or nearly its total length if shorter. |
metric |
post_video_complete_views_organic |
Video Views Complete Views (Organic) |
The number of times a video played from the beginning to 97% or more of its length, through organic reach. |
metric |
post_video_complete_views_organic_unique |
Video Views Complete Views (Organic) (Unique) |
The number of unique people who viewed a video from the beginning to 97% or more of its length, through organic reach. |
metric |
post_video_complete_views_paid |
Video Views Complete Views (Paid) |
The number of times a promoted video played from the beginning to 97% or more of its length. |
metric |
post_video_complete_views_paid_unique |
Video Views Complete Views (Paid) (Unique) |
The number of unique people who viewed a promoted video from the beginning to 97% or more of its length. |
metric |
post_video_length |
Video Length |
The length of a video post, in milliseconds. |
metric |
post_video_view_time |
Reel View Time (Total) |
The total time, in milliseconds, your videos played, including views shorter than 3 seconds and replays. |
metric |
post_video_view_time_organic |
Video Views Time (Organic) |
The total time, in milliseconds, your videos played by organic reach. |
metric |
post_video_views |
Video Views |
The number of times a video played for at least 3 seconds, or nearly its total length if shorter than 3 seconds. |
metric |
post_video_views_autoplayed |
Video Views (Autoplayed) |
The number of times a video automatically played for at least 3 seconds, or nearly its total length if shorter. |
metric |
post_video_views_clicked_to_play |
Video Views (Clicked to Play) |
The number of times your videos played for at least 3 seconds after people clicked play, or nearly their total length if shorter. |
metric |
post_video_views_organic |
Video Views (Organic) |
The number of times a video played for at least 3 seconds, or nearly its total length if shorter, through organic reach. |
metric |
post_video_views_organic_unique |
Video Views (Organic) (Unique) |
The number of unique people who viewed a video for at least 3 seconds, or nearly its total length if shorter, through organic reach. |
metric |
post_video_views_paid |
Video Views (Paid) |
The number of times a promoted video played for at least 3 seconds, or nearly its total length if shorter. |
metric |
post_video_views_paid_unique |
Video Views (Paid) (Unique) |
The number of unique people who viewed a promoted video for at least 3 seconds, or nearly its total length if shorter. |
metric |
post_video_views_sound_on |
Video Views Sound On |
The number of times a video played with sound on for at least 3 seconds, or nearly its total length if shorter. |
metric |
post_video_views_unique |
Video Views (Unique) |
The number of unique people who viewed a video for at least 3 seconds, or nearly its total length if shorter. |
metric |
privacy |
Privacy |
The privacy setting for a specific object (e.g., post, photo, video) that determines the audience who can view it (e.g., EVERYONE, ALL_FRIENDS, SELF). |
dimension |
promotable_id |
Promotable Id |
The unique identifier of a post, video, or other content eligible for promotion or boosting. |
dimension |
promotion_status |
Promotion Status |
The current status of a promotion or boosted content, indicating if it is active, paused, or completed. |
dimension |
published |
Published |
A boolean indicating if the content or object has been published. |
dimension |
reactions_angry |
reactions_angry |
The total number of ‘angry’ reactions received on the post. |
metric |
reactions_haha |
reactions_haha |
The total number of ‘haha’ reactions received on the post. |
metric |
reactions_like |
reactions_like |
The total number of ‘like’ and ‘care’ reactions received on the post. |
metric |
reactions_love |
reactions_love |
The total number of ‘love’ reactions received on the post. |
metric |
reactions_sad |
reactions_sad |
The total number of ‘sad’ reactions received on the post. |
metric |
reactions_wow |
reactions_wow |
The total number of ‘wow’ reactions received on the post. |
metric |
reply_to |
reply_to |
References the parent comment or post to which a specific comment is a reply. |
metric |
rsvp |
RSVP (Unique) |
The number of unique people who RSVP’d to an event. |
dimension |
share |
Shares |
The number of times content from your Page has been shared. |
metric |
shared |
Video View Time by Distribution Type (Shared) |
Indicates that video view time is attributed to content shared by others. |
dimension |
target.id |
Target Id |
The unique identifier of the target object, such as the ID of a Page, User, or other entity associated with the data. |
dimension |
target.name |
Target Name |
The name of the target object, such as the name of a Page, User, or other entity associated with the data. |
dimension |
target.url |
Target Url |
The URL link to the target object, such as the URL of a Page, User, or other entity associated with the data. |
dimension |
targeting |
Targeting |
Detailed information about the audience targeting applied to a post or ad. |
dimension |
total_video_10s_views |
Total Video 10s Views |
The total number of times videos played for at least 10 seconds. This is an aggregated metric. |
metric |
total_video_ad_break_ad_cpm |
Total Video Ad Break Ad Cpm |
The average amount paid by advertisers for 1,000 impressions of their ads in your videos. |
metric |
total_video_ad_break_ad_impressions |
Total Video Ad Break Ad Impressions |
The total number of times an ad was shown during ad breaks in your videos. |
metric |
total_video_ad_break_earnings |
Total Video Ad Break Earnings |
An estimate of the amount earned from ad breaks in your videos, based on impressions and CPM of ads shown. |
metric |
total_video_complete_views |
Total Video Complete Views |
The total number of times videos played from the beginning to 97% or more of their length. |
metric |
total_video_impressions |
Total Video Impressions |
The total number of times video content from your Page or about your Page entered a person’s screen. |
metric |
total_video_view_total_time |
Total Video View Total Time |
The total time, in milliseconds, videos were viewed. |
metric |
total_video_views |
Total Video Views |
The total number of times videos played for at least 3 seconds, or nearly their total length if shorter. |
metric |
total_video_views_organic |
Total Video Views Organic |
The total number of times videos played for at least 3 seconds through organic reach. |
metric |
total_video_views_paid |
Total Video Views Paid |
The total number of times promoted videos played for at least 3 seconds. |
metric |
total_video_views_unique |
Total Video Views (Unique) |
The total number of unique people who viewed videos for at least 3 seconds. |
metric |
type |
Type |
The type of the Facebook object or content (e.g., ‘photo’, ‘video’, ‘link’, ‘status’). |
dimension |
updated_time |
Updated time |
The date and time when the content or object was last updated. |
dimension |
video play |
Video Plays |
The number of times a video was played. |
dimension |