Google Ad Manager
The table below gives information about all the data fields that you can import from Google Ad Manager.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
Activity Group ID |
ACTIVITY_GROUP_ID |
long |
Breaks down reporting data by activity group ID. |
dimension |
|
|
Activity group |
ACTIVITY_GROUP_NAME |
string |
Breaks down reporting data by activity group. |
dimension |
|
|
Activity ID |
ACTIVITY_ID |
long |
Breaks down reporting data by activity ID. |
dimension |
|
|
Activity |
ACTIVITY_NAME |
string |
Breaks down reporting data by activity. |
dimension |
|
|
AdSense Active View Average Viewable Time (seconds) |
ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME |
float |
Active View AdSense average time in seconds that specific impressions are reported as being viewable. |
metric |
|
|
AdSense Active View eligible impressions |
ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
long |
Total number of impressions delivered by AdSense that were eligible to measure viewability. |
metric |
|
|
AdSense Active View measurable impressions |
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
long |
The number of impressions delivered by AdSense that were sampled, and measurable by active view. |
metric |
|
|
AdSense Active View % measurable impressions |
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE |
percentage |
The percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view). |
metric |
|
|
AdSense Active View Revenue |
ADSENSE_ACTIVE_VIEW_REVENUE |
currency |
Active View AdSense revenue. |
metric |
|
|
AdSense Active View viewable impressions |
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
long |
The number of impressions delivered by AdSense viewed on the user's screen. |
metric |
|
|
AdSense Active View % viewable impressions |
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
percentage |
The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view). |
metric |
|
|
AdSense average eCPM |
ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM |
currency |
The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation. |
metric |
|
|
AdSense clicks |
ADSENSE_LINE_ITEM_LEVEL_CLICKS |
long |
The number of clicks an AdSense ad delivered for line item-level dynamic allocation. |
metric |
|
|
AdSense CTR |
ADSENSE_LINE_ITEM_LEVEL_CTR |
percentage |
The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation. |
metric |
|
|
AdSense impressions |
ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS |
long |
The number of impressions an AdSense ad delivered for line item-level dynamic allocation. |
metric |
|
|
AdSense clicks (%) |
ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS |
percentage |
The ratio of the number of clicks delivered by AdSense reservation ads to the total clicks delivered for line item-level dynamic allocation. |
metric |
|
|
AdSense impressions (%) |
ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS |
percentage |
The ratio of the number of impressions delivered by AdSense reservation ads to the total impressions delivered for line item-level dynamic allocation. |
metric |
|
|
AdSense revenue |
ADSENSE_LINE_ITEM_LEVEL_REVENUE |
currency |
Revenue generated from AdSense ads delivered for line item-level dynamic allocation. |
metric |
|
|
AdSense targeted clicks |
ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS |
long |
The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting. |
metric |
|
|
AdSense targeted impressions |
ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS |
long |
The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting. |
metric |
|
|
AdSense revenue (%) |
ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE |
percentage |
The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation. |
metric |
|
|
Adsense Line Item Level With CPD Percent Revenue |
ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE |
percentage |
The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation. |
metric |
|
|
AdSense responses served |
ADSENSE_RESPONSES_SERVED |
long |
The total number of times that an AdSense ad is delivered. |
metric |
|
|
Advertiser credit status |
ADVERTISER_CREDIT_STATUS |
string |
Represents Company.creditStatus for Dimension.ADVERTISER_NAME. Can be used for filtering. |
dimension |
|
|
External advertiser ID |
ADVERTISER_EXTERNAL_ID |
long |
Represents Company.externalId for Dimension.ADVERTISER_NAME. |
dimension |
|
|
Advertiser ID |
ADVERTISER_ID |
long |
Breaks down reporting data by advertising company Company.id. Can be used to filter by Company.id. |
dimension |
|
|
Advertiser labels |
ADVERTISER_LABELS |
string |
Represents Company.appliedLabels as a comma separated list of Label.name for Dimension.ADVERTISER_NAME. |
dimension |
|
|
Advertiser Label IDs |
ADVERTISER_LABEL_IDS |
long |
Represents Company.appliedLabels as a comma separated list of Label.id for Dimension.ADVERTISER_NAME. |
dimension |
|
|
Advertiser primary contact |
ADVERTISER_PRIMARY_CONTACT |
string |
Represents name and email address in the form of name(email) of primary contact for Dimension.ADVERTISER_NAME. |
dimension |
|
|
Advertiser type |
ADVERTISER_TYPE |
string |
Represents Company.type for Dimension.ADVERTISER_NAME. Can be used for filtering. |
dimension |
|
|
Ad Exchange Active View Average Viewable Time (seconds) |
AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME |
float |
Active View AdExchange average time in seconds that specific impressions are reported as being viewable. |
metric |
|
|
Ad Exchange Active View eligible impressions |
AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
long |
Total number of impressions delivered by Ad Exchange that were eligible to measure viewability. |
metric |
|
|
Ad Exchange historical |
AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS |
long |
Total number of impressions generated by mapped Ad Exchange properties that were eligible to measure viewability. |
metric |
|
|
Active view measurable |
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE |
percentage |
The estimated percentage of impressions generated by mapped Ad Exchange properties that are eligible for Active View measurement. |
metric |
|
|
Ad Exchange Active View measurable impressions |
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
long |
The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view. |
metric |
|
|
Ad Exchange Active View % measurable impressions |
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE |
percentage |
The percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view). |
metric |
|
|
Active view measured impressions |
AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS |
long |
Total number of eligible impressions generated by mapped Ad Exchange properties that were measurable by Active View. |
metric |
|
|
Ad Exchange Active View Revenue |
AD_EXCHANGE_ACTIVE_VIEW_REVENUE |
currency |
Active View AdExchange revenue. |
metric |
|
|
Active view viewable |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE |
percentage |
The percentage of viewable impressions out of all measurable impressions generated by mapped Ad Exchange properties. |
metric |
|
|
Ad Exchange Active View viewable impressions |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
long |
The number of impressions delivered by Ad Exchange viewed on the user's screen. |
metric |
|
|
Ad Exchange Active View % viewable impressions |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
percentage |
The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view). |
metric |
|
|
Ad Exchange historical |
AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS |
float |
Total number of Active View measurable impressions generated by mapped Ad Exchange properties that were viewable. |
metric |
|
|
Advertiser domains |
AD_EXCHANGE_ADVERTISER_DOMAIN |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange advertiser domain. |
dimension |
|
|
Advertisers |
AD_EXCHANGE_ADVERTISER_NAME |
string |
Breaks down mapped Ad Exchange web property data by the Ad Exchange advertiser name that bids on ads. |
dimension |
|
|
Advertiser verticals |
AD_EXCHANGE_ADVERTISER_VERTICAL |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange advertiser vertical. |
dimension |
|
|
Ad CTR |
AD_EXCHANGE_AD_CTR |
percentage |
The click-through rate of impressions issued by mapped Ad Exchange properties. |
metric |
|
|
Ad eCPM |
AD_EXCHANGE_AD_ECPM |
float |
Ad revenue per 1000 ad impressions, for mapped Ad Exchange properties. |
metric |
|
|
Ad locations |
AD_EXCHANGE_AD_LOCATION |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange ad location. |
dimension |
|
|
Ad requests |
AD_EXCHANGE_AD_REQUESTS |
long |
The number of ad requests issued by mapped Ad Exchange properties. |
metric |
|
|
Ad request CTR |
AD_EXCHANGE_AD_REQUEST_CTR |
percentage |
The click-through rate of ad requests issued by mapped Ad Exchange properties. |
metric |
|
|
Ad request eCPM |
AD_EXCHANGE_AD_REQUEST_ECPM |
currency |
The average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties. |
metric |
|
|
Ad Types |
AD_EXCHANGE_AD_TYPE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange ad type. |
dimension |
|
|
Agencies |
AD_EXCHANGE_AGENCY |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange agency. |
dimension |
|
|
Average viewable time (secs) |
AD_EXCHANGE_AVERAGE_VIEWABLE_TIME |
float |
The average time (in seconds) that an individual ad impression generated by mapped Ad Exchange properties was viewable. |
metric |
|
|
Ad Exchange Bid Type Code |
AD_EXCHANGE_BID_TYPE_CODE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange bid type code. |
dimension |
|
|
Branding types |
AD_EXCHANGE_BRANDING_TYPE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange branding type. Examples: Branded, Anonymous. |
dimension |
|
|
Ad Exchange Branding Type Code |
AD_EXCHANGE_BRANDING_TYPE_CODE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange branding type code. |
dimension |
|
|
Brands |
AD_EXCHANGE_BRAND_NAME |
string |
Breaks down mapped Ad Exchange web property data by the Ad Exchange brand name that bids on ads. |
dimension |
|
|
Ad Exchange Buyer Network ID |
AD_EXCHANGE_BUYER_NETWORK_ID |
long |
Breaks down mapped Ad Exchange web property data by Ad Exchange ad network ID. |
dimension |
|
|
Buyer networks |
AD_EXCHANGE_BUYER_NETWORK_NAME |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange ad network name. Example: Google Adwords. |
dimension |
|
|
Channels |
AD_EXCHANGE_CHANNEL_NAME |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange channel. |
dimension |
|
|
Clicks |
AD_EXCHANGE_CLICKS |
long |
The number of clicks delivered by mapped Ad Exchange properties. |
metric |
|
|
Ad Exchange Country Code |
AD_EXCHANGE_COUNTRY_CODE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange country code. |
dimension |
|
|
Countries |
AD_EXCHANGE_COUNTRY_NAME |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange country name. |
dimension |
|
|
Coverage |
AD_EXCHANGE_COVERAGE |
percentage |
The matched queries click-through rate delivered by mapped Ad Exchange properties. |
metric |
|
|
CPC |
AD_EXCHANGE_CPC |
currency |
The cost-per-click generated by mapped Ad Exchange properties. |
metric |
|
|
Creative sizes |
AD_EXCHANGE_CREATIVE_SIZES |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange creative size. |
dimension |
|
|
CTR |
AD_EXCHANGE_CTR |
percentage |
The matched queries click-through rate delivered by mapped Ad Exchange properties. |
metric |
|
|
Ad Exchange Custom Channel Code |
AD_EXCHANGE_CUSTOM_CHANNEL_CODE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange custom channel code. |
dimension |
|
|
Ad Exchange Custom Channel ID |
AD_EXCHANGE_CUSTOM_CHANNEL_ID |
long |
Breaks down mapped Ad Exchange web property data by Ad Exchange custom channel ID. |
dimension |
|
|
Days |
AD_EXCHANGE_DATE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange date, in Ad Exchange timezone. |
dimension |
|
|
Deals ad requests |
AD_EXCHANGE_DEALS_AD_REQUESTS |
long |
Total ad requests associated with a given Deal, for mapped Ad Exchange properties. |
metric |
|
|
Deals bid responses |
AD_EXCHANGE_DEALS_BID_RESPONSES |
long |
Number of responses that shows that a buyer is bidding, for mapped Ad Exchange properties. |
metric |
|
|
Deals matched requests |
AD_EXCHANGE_DEALS_MATCHED_REQUESTS |
long |
Deal ad requests for mapped Ad Exchange properties which were matched. |
metric |
|
|
Deals match rate |
AD_EXCHANGE_DEALS_MATCH_RATE |
percentage |
Deals matched requests divided by Deals ad requests, for mapped Ad Exchange properties. |
metric |
|
|
Deal IDs |
AD_EXCHANGE_DEAL_ID |
long |
Breaks down mapped Ad Exchange web property data by Ad Exchange deal id. |
dimension |
|
|
Deal names |
AD_EXCHANGE_DEAL_NAME |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange deal name. |
dimension |
|
|
Device categories |
AD_EXCHANGE_DEVICE_CATEGORY |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange device category. |
dimension |
|
|
DFP Ad Units |
AD_EXCHANGE_DFP_AD_UNIT |
string |
Breaks down mapped Ad Exchange web property data by Ad Manager ad unit. |
dimension |
|
|
Ad Exchange DFP Ad Unit ID |
AD_EXCHANGE_DFP_AD_UNIT_ID |
long |
Breaks down mapped Ad Exchange web property data by Ad Manager ad unit ID. |
dimension |
|
|
DSPs |
AD_EXCHANGE_DSP_BUYER_NETWORK_NAME |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange DSP buyer network name. |
dimension |
|
|
Estimated revenue |
AD_EXCHANGE_ESTIMATED_REVENUE |
currency |
The estimated net revenue generated by mapped Ad Exchange properties. |
metric |
|
|
Expandable types |
AD_EXCHANGE_EXPANSION_TYPE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange expansion type. |
dimension |
|
|
Ad impressions |
AD_EXCHANGE_IMPRESSIONS |
long |
Ad Impressions on mapped Ad Exchange properties. When multiple text ads fill a single display slot it is only counted once, when the top text ad is recognized. |
metric |
|
|
Inventory ownership |
AD_EXCHANGE_INVENTORY_OWNERSHIP |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange inventory ownership. |
dimension |
|
|
Inventory sizes |
AD_EXCHANGE_INVENTORY_SIZE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange inventory size |
dimension |
|
|
AD Exchange Inventory Size Code |
AD_EXCHANGE_INVENTORY_SIZE_CODE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange inventory size code. |
dimension |
|
|
Lift |
AD_EXCHANGE_LIFT |
percentage |
The total lift generated by mapped Ad Exchange properties. |
metric |
|
|
Ad Exchange average eCPM |
AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM |
currency |
The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation. |
metric |
|
|
Ad Exchange clicks |
AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS |
long |
The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation |
metric |
|
|
Ad Exchange CTR |
AD_EXCHANGE_LINE_ITEM_LEVEL_CTR |
percentage |
The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation. |
metric |
|
|
Ad Exchange impressions |
AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS |
long |
The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation. |
metric |
|
|
Ad Exchange clicks (%) |
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS |
percentage |
The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage. |
metric |
|
|
Ad Exchange impressions (%) |
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS |
percentage |
The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage. |
metric |
|
|
Ad Exchange revenue |
AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE |
currency |
Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation. Represented in publisher currency and time zone |
metric |
|
|
Ad Exchange targeted clicks |
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS |
long |
The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting. |
metric |
|
|
Ad Exchange targeted impressions |
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS |
long |
The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting. |
metric |
|
|
Ad Exchange revenue (%) |
AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE |
percentage |
The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation. |
metric |
|
|
Ad Exchange Line Level With CPD Percent Revenue |
AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE |
percentage |
The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation |
metric |
|
|
Matched eCPM |
AD_EXCHANGE_MATCHED_ECPM |
currency |
The average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties. |
metric |
|
|
Matched requests |
AD_EXCHANGE_MATCHED_REQUESTS |
long |
Number of requests where a buyer was matched with the Ad request, for mapped Ad Exchange properties. |
metric |
|
|
App names |
AD_EXCHANGE_MOBILE_APP_NAME |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange mobile app name. |
dimension |
|
|
Carrier names |
AD_EXCHANGE_MOBILE_CARRIER_NAME |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange mobile carrier name. |
dimension |
|
|
Devices |
AD_EXCHANGE_MOBILE_DEVICE_NAME |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange mobile device name. |
dimension |
|
|
Inventory types |
AD_EXCHANGE_MOBILE_INVENTORY_TYPE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange mobile inventory type. |
dimension |
|
|
Months |
AD_EXCHANGE_MONTH |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange month, in Ad Exchange timezone. |
dimension |
|
|
Network partner names |
AD_EXCHANGE_NETWORK_PARTNER_NAME |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange network partner name. |
dimension |
|
|
Operating systems |
AD_EXCHANGE_OPERATING_SYSTEM |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange operating system version. |
dimension |
|
|
Optimization type |
AD_EXCHANGE_OPTIMIZATION_TYPE |
string |
Breaks down reporting data by optimization type. |
dimension |
|
|
Ad Exchange Pricing Rule ID |
AD_EXCHANGE_PRICING_RULE_ID |
long |
Breaks down mapped Ad Exchange web property data by Ad Exchange pricing rule ID. |
dimension |
|
|
Pricing rules |
AD_EXCHANGE_PRICING_RULE_NAME |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange pricing rule. |
dimension |
|
|
Ad Exchange Product Code |
AD_EXCHANGE_PRODUCT_CODE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange product code. |
dimension |
|
|
Products |
AD_EXCHANGE_PRODUCT_NAME |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange product. |
dimension |
|
|
Request sources |
AD_EXCHANGE_REQUEST_SOURCES |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange request source. |
dimension |
|
|
Ad Exchange responses served |
AD_EXCHANGE_RESPONSES_SERVED |
long |
The total number of times that an Ad Exchange ad is delivered. |
metric |
|
|
Sites |
AD_EXCHANGE_SITE_NAME |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange site. |
dimension |
|
|
Ad Exchange Tag Code |
AD_EXCHANGE_TAG_CODE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange tags. |
dimension |
|
|
Tags |
AD_EXCHANGE_TAG_NAME |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange tag. |
dimension |
|
|
Targeting types |
AD_EXCHANGE_TARGETING_TYPE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange targeting type. |
dimension |
|
|
Ad Exchange Targeting Type Code' |
AD_EXCHANGE_TARGETING_TYPE_CODE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange targeting type code. |
dimension |
|
|
Transaction types |
AD_EXCHANGE_TRANSACTION_TYPE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange deal/transaction type. Example: Open auction. |
dimension |
|
|
URLs |
AD_EXCHANGE_URL |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange URL. |
dimension |
|
|
Ad Exchange URL ID |
AD_EXCHANGE_URL_ID |
long |
Breaks down mapped Ad Exchange web property data by Ad Exchange URL ID. |
dimension |
|
|
Bandwidth |
AD_EXCHANGE_USER_BANDWIDTH_NAME |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange user bandwidth. |
dimension |
|
|
Video abandonment rate |
AD_EXCHANGE_VIDEO_ABANDONMENT_RATE |
long |
The video abandonment rate for mapped Ad Exchange properties. |
metric |
|
|
Ad Exchange Video Ad Duration |
AD_EXCHANGE_VIDEO_AD_DURATION |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange video ad duration. |
dimension |
|
|
Video ad durations |
AD_EXCHANGE_VIDEO_AD_DURATION_RAW |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange raw video ad duration. |
dimension |
|
|
Video ad types |
AD_EXCHANGE_VIDEO_AD_TYPE |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange video ad type. |
dimension |
|
|
Auto-plays |
AD_EXCHANGE_VIDEO_AUTO_PLAY |
long |
Number of times that the publisher specified a video ad played automatically for video ads by Ad Exchange properties. |
metric |
|
|
Click-to-plays |
AD_EXCHANGE_VIDEO_CLICK_TO_PLAY |
long |
Number of times that the publisher specified a video ad played when clicked for video ads by Ad Exchange properties. |
metric |
|
|
Collapse |
AD_EXCHANGE_VIDEO_COLLAPSE |
long |
Video interaction event for video ads by Ad Exchange properties. The number of times a user collapses a video, either to its original size or to a different size. |
metric |
|
|
Complete |
AD_EXCHANGE_VIDEO_COMPLETE |
long |
The number of times the video played to completion for video ads by Ad Exchange properties. |
metric |
|
|
Completion rate |
AD_EXCHANGE_VIDEO_COMPLETION_RATE |
percentage |
Percentage of times the video played to the end for video ads by Ad Exchange properties. |
metric |
|
|
Video drop-off rate |
AD_EXCHANGE_VIDEO_DROPOFF_RATE |
percentage |
The video drop off rate for mapped Ad Exchange properties |
metric |
|
|
Expand |
AD_EXCHANGE_VIDEO_EXPAND |
long |
Video interaction event for video ads by Ad Exchange properties. The number of times a user expands a video. |
metric |
|
|
Full screen |
AD_EXCHANGE_VIDEO_FULL_SCREEN |
long |
Video interaction event for video ads by Ad Exchange properties. The number of times ad clip played in full screen mode. |
metric |
|
|
Midpoint |
AD_EXCHANGE_VIDEO_MIDPOINT |
long |
The number of times the video reached its midpoint during play for video ads by Ad Exchange properties. |
metric |
|
|
Mute |
AD_EXCHANGE_VIDEO_MUTE |
long |
Video interaction event for video ads by Ad Exchange properties. The number of times video player was in mute state during play of ad clip. |
metric |
|
|
Pause |
AD_EXCHANGE_VIDEO_PAUSE |
long |
Video interaction event for video ads by Ad Exchange properties. The number of times user paused ad clip. |
metric |
|
|
Ad Exchange Video Quartile 1 |
AD_EXCHANGE_VIDEO_QUARTILE_1 |
long |
A count of how many users watch the first 25% of a video ad, for mapped Ad Exchange properties. |
metric |
|
|
Ad Exchange Video Quartile 3 |
AD_EXCHANGE_VIDEO_QUARTILE_3 |
long |
A count of how many users watch the first 75% of a video ad, for mapped Ad Exchange properties. |
metric |
|
|
Resume |
AD_EXCHANGE_VIDEO_RESUME |
long |
Video interaction event for video ads by Ad Exchange properties. The number of times the user unpaused the video ad. |
metric |
|
|
Rewind |
AD_EXCHANGE_VIDEO_REWIND |
long |
Video interaction event for video ads by Ad Exchange properties. The number of times a user rewinds the video ad. |
metric |
|
|
Video skipped |
AD_EXCHANGE_VIDEO_SKIPPED |
long |
Video interaction event for video ads by Ad Exchange properties. The number of times a skippable video is skipped. |
metric |
|
|
Video start |
AD_EXCHANGE_VIDEO_START |
long |
The number of impressions where the video was played for video ads by Ad Exchange properties. |
metric |
|
|
Total error rate |
AD_EXCHANGE_VIDEO_TOTAL_ERROR_RATE |
float |
The video total error rate by Ad Exchange properties. |
metric |
|
|
Total error count |
AD_EXCHANGE_VIDEO_TOTAL_VAST_ERROR_COUNT |
long |
Total error count |
metric |
|
|
TrueView skip rate |
AD_EXCHANGE_VIDEO_TRUEVIEW_SKIP_RATE |
percentage |
Percentage of times a user clicked Skip, for mapped Ad Exchange properties. |
metric |
|
|
TrueView views |
AD_EXCHANGE_VIDEO_TRUEVIEW_VIEWS |
long |
Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first, for mapped Ad Exchange properties. |
metric |
|
|
TrueView VTR |
AD_EXCHANGE_VIDEO_TRUEVIEW_VTR |
float |
TrueView views divided by TrueView impressions, for mapped Ad Exchange properties. |
metric |
|
|
Unmute |
AD_EXCHANGE_VIDEO_UNMUTE |
long |
Video interaction event for video ads by Ad Exchange properties. The number of times a user unmutes the video ad. |
metric |
|
|
VAST2 error count |
AD_EXCHANGE_VIDEO_VAST2_ERROR_COUNT |
long |
The number of times a VAST2 error occurred for video ads by Ad Exchange properties linked to Ad Manager. |
metric |
|
|
VAST3 100 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_100_COUNT |
long |
The number of times a VAST3 error 100 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 101 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_101_COUNT |
long |
The number of times a VAST3 error 101 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 102 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_102_COUNT |
long |
The number of times a VAST3 error 102 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 200 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_200_COUNT |
long |
The number of times a VAST3 error 200 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 201 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_201_COUNT |
long |
The number of times a VAST3 error 201 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 202 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_202_COUNT |
long |
The number of times a VAST3 error 202 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 203 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_203_COUNT |
long |
The number of times a VAST3 error 203 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 300 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_300_COUNT |
long |
The number of times a VAST3 error 300 occurred for video ads by Ad Exchange properties |
metric |
|
|
VAST3 301 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_301_COUNT |
long |
The number of times a VAST3 error 301 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 302 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_302_COUNT |
long |
The number of times a VAST3 error 302 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 303 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_303_COUNT |
long |
The number of times a VAST3 error 303 occurred for video ads by Ad Exchange properties |
metric |
|
|
VAST3 400 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_400_COUNT |
long |
The number of times a VAST3 error 400 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 401 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_401_COUNT |
long |
The number of times a VAST3 error 401 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 402 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_402_COUNT |
long |
The number of times a VAST3 error 402 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 403 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_403_COUNT |
long |
The number of times a VAST3 error 403 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 405 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_405_COUNT |
long |
The number of times a VAST3 error 405 occurred for video ads by Ad Exchange properties. |
metric |
|
|
AD_EXCHANGE_VIDEO_VAST_ERROR_500_COUNT |
AD_EXCHANGE_VIDEO_VAST_ERROR_500_COUNT |
long |
The number of times a VAST3 error 500 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 501 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_501_COUNT |
long |
The number of times a VAST3 error 501 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 502 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_502_COUNT |
long |
The number of times a VAST3 error 502 occurred for video ads by Ad Exchange properties |
metric |
|
|
VAST3 503 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_503_COUNT |
long |
The number of times a VAST3 error 503 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 600 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_600_COUNT |
long |
The number of times a VAST3 error 600 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 601 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_601_COUNT |
long |
The number of times a VAST3 error 601 occurred for video ads by Ad Exchange properties |
metric |
|
|
VAST3 602 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_602_COUNT |
long |
The number of times a VAST3 error 602 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 603 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_603_COUNT |
long |
The number of times a VAST3 error 603 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 604 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_604_COUNT |
long |
The number of times a VAST3 error 604 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 900 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_900_COUNT |
long |
The number of times a VAST3 error 900 occurred for video ads by Ad Exchange properties. |
metric |
|
|
VAST3 901 error count |
AD_EXCHANGE_VIDEO_VAST_ERROR_901_COUNT |
long |
The number of times a VAST3 error 901 occurred for video ads by Ad Exchange properties. |
metric |
|
|
Ad Exchange Web Property Code |
AD_EXCHANGE_WEB_PROPERTY_CODE |
string |
Breaks down data by Ad Exchange mapped web property code |
dimension |
|
|
Weeks |
AD_EXCHANGE_WEEK |
string |
Breaks down mapped Ad Exchange web property data by Ad Exchange week, in Ad Exchange timezone. |
dimension |
|
|
Ad Network ID |
AD_NETWORK_ID |
SDK mediation ads are ads for mobile devices. They have a list of ad networks which can provide ads to serve. Not every ad network will have an ad to serve so the device will try each network one-by-one until it finds an ad network with an ad to serve. The ad network that ends up serving the ad will appear here. Note that this id does not correlate to anything in the companies table and is not the same id as is served by ADVERTISER_ID. |
The network that provided the ad for SDK ad mediation. |
If selected for a report, that report will include only SDK mediation ads and will not contain non-SDK mediation ads. |
|
|
Ad network name |
AD_NETWORK_NAME |
string |
The name of the network defined in AD_NETWORK_ID. |
dimension |
|
|
Ad request sizes |
AD_REQUEST_AD_UNIT_SIZES |
string |
Breaks down reporting data by the ad unit sizes specified in ad requests. |
dimension |
|
|
Key-values |
AD_REQUEST_CUSTOM_CRITERIA |
string |
Breaks down reporting data by the custom criteria specified in ad requests. |
dimension |
|
|
Ad Server Active View Average Viewable Time (seconds) |
AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME |
float |
Active View ad server average time in seconds that specific impressions are reported as being viewable. |
metric |
|
|
Ad server Active View eligible impressions |
AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
long |
Total number of impressions delivered by the ad server that were eligible to measure viewability. |
metric |
|
|
Ad server Active View measurable impressions |
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
long |
The number of impressions delivered by the ad server that were sampled, and measurable by active view. |
metric |
|
|
Ad server Active View % measurable impressions |
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE |
percentage |
The percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view). |
metric |
|
|
Ad Server Active View Revenue |
AD_SERVER_ACTIVE_VIEW_REVENUE |
currency |
Active View ad server revenue. |
metric |
|
|
Ad server Active View viewable impressions |
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
long |
The number of impressions delivered by the ad server viewed on the user's screen. |
metric |
|
|
Ad server Active View % viewable impressions |
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
percentage |
The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view). |
metric |
|
|
Can correspond to any of the following in the Ad Manager UI: Ad server CPM, CPC, CPD, and vCPM revenue, Ad server CPM, CPC and CPD revenue. |
AD_SERVER_ALL_REVENUE |
currency |
The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server. |
metric |
|
|
Can correspond to any of the following in the Ad Manager UI: Ad server CPM, CPC, CPD, and vCPM revenue (gross), Ad server CPM, CPC and CPD revenue (gross). |
AD_SERVER_ALL_REVENUE_GROSS |
float |
The CPM, CPC and CPD gross revenue earned, calculated in publisher currency, for the ads delivered by the ad server. |
metric |
|
|
Ad server clicks |
AD_SERVER_CLICKS |
long |
The number of clicks delivered by the ad server. |
metric |
|
|
CPA revenue |
AD_SERVER_CPA_REVENUE |
currency |
The CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad server. |
dimension |
|
|
Ad server CPD revenue |
AD_SERVER_CPD_REVENUE |
currency |
The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server. |
metric |
|
|
Ad server CPM and CPC revenue |
AD_SERVER_CPM_AND_CPC_REVENUE |
currency |
The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server. |
metric |
|
|
Ad server CPM and CPC revenue (gross) |
AD_SERVER_CPM_AND_CPC_REVENUE_GROSS |
currency |
The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server. |
metric |
|
|
Ad server CTR |
AD_SERVER_CTR |
percentage |
The CTR for an ad delivered by the ad server. |
metric |
|
|
Ad server impressions |
AD_SERVER_IMPRESSIONS |
long |
The number of impressions delivered by the ad server. |
metric |
|
|
Ad Server Inventory Level With Percent Revenue |
AD_SERVER_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE |
percentage |
The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. |
metric |
|
|
Ad server clicks (%) |
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS |
float |
The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation. Represented as a percentage. |
metric |
|
|
Ad server impressions (%) |
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS |
percentage |
The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation. Represented as a percentage. |
metric |
|
|
Ad server revenue (%) |
AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE |
percentage |
The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage. |
metric |
|
|
Ad Server Line Item Level With CPD Percent Revenue |
AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE |
percentage |
The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation. |
metric |
|
|
Ad server responses served |
AD_SERVER_RESPONSES_SERVED |
long |
The total number of times that an ad is served by the ad server. |
metric |
|
|
Ad server targeted clicks |
AD_SERVER_TARGETED_CLICKS |
long |
The number of clicks delivered by the ad server by explicit custom criteria targeting. |
metric |
|
|
Ad server targeted impressions |
AD_SERVER_TARGETED_IMPRESSIONS |
long |
The number of impressions delivered by the ad server by explicit custom criteria targeting. |
metric |
|
|
Ad server unfiltered clicks |
AD_SERVER_UNFILTERED_CLICKS |
long |
The number of clicks delivered by the ad server including clicks recognized as spam. |
metric |
|
|
Ad server unfiltered downloaded impressions |
AD_SERVER_UNFILTERED_IMPRESSIONS |
long |
The number of downloaded impressions delivered by the ad server including impressions recognized as spam. |
metric |
|
|
Ad server average eCPM |
AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM |
currency |
The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server. |
metric |
|
|
Ad Server With CPD Average eCPM |
AD_SERVER_WITH_CPD_AVERAGE_ECPM |
currency |
The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server. |
metric |
|
|
Ad unit code |
AD_UNIT_CODE |
string |
Represents AdUnit.adUnitCode for Dimension.AD_UNIT_NAME. |
dimension |
|
|
Ad Unit ID |
AD_UNIT_ID |
string |
Breaks down reporting data by AdUnit.id. Can be used to filter by AdUnit.id. AD_UNIT_NAME, i.e. AdUnit.name, is automatically included as a dimension in the report. |
dimension |
|
|
Ad unit |
AD_UNIT_NAME |
string |
Breaks down reporting data by ad unit. |
dimension |
|
|
Ad Unit Status |
AD_UNIT_STATUS |
string |
Status of the ad unit. Not available as a dimension to report on, but exists as a dimension in order to filter on it using PQL. Valid values correspond to InventoryStatus. |
dimension |
|
|
Data partner |
AUDIENCE_SEGMENT_DATA_PROVIDER_NAME |
string |
Breaks down reporting data by audience segment data provider name. |
dimension |
|
|
Audience Segment ID |
AUDIENCE_SEGMENT_ID |
long |
Breaks down reporting data by billable audience segment ID. |
dimension |
|
|
Audience segment (billable) |
AUDIENCE_SEGMENT_NAME |
string |
Breaks down reporting data by billable audience segment name. |
dimension |
|
|
Child network code |
CHILD_NETWORK_CODE |
string |
Breaks down reporting data by child network code in MCM "Manage Inventory". |
dimension |
|
|
Child Network ID |
CHILD_NETWORK_ID |
long |
Breaks down reporting data by child network ID in MCM "Manage Inventory". |
dimension |
|
|
City Criteria ID |
CITY_CRITERIA_ID |
long |
Breaks down reporting data by city criteria ID. |
dimension |
|
|
City |
CITY_NAME |
string |
Breaks down reporting data by city name. |
dimension |
|
|
Classified Advertiser ID |
CLASSIFIED_ADVERTISER_ID |
long |
The ID of a classified advertiser. |
dimension |
|
|
Advertiser (classified) |
CLASSIFIED_ADVERTISER_NAME |
string |
The name of a classified advertiser. |
dimension |
|
|
Clasified Brand ID |
CLASSIFIED_BRAND_ID |
long |
The ID of a classified brand. |
dimension |
|
|
Brand (classified) |
CLASSIFIED_BRAND_NAME |
string |
The name of a classified brand. |
dimension |
|
|
Click-through conversions |
CLICK_THROUGH_CONVERSIONS |
long |
Number of click-through conversions. |
metric |
|
|
Advertiser click-through sales |
CLICK_THROUGH_REVENUE |
currency |
Revenue for click-through conversions. |
metric |
|
|
CMS Metadata |
CMS_METADATA |
string |
Breaks down reporting data by CMS metadata. |
dimension |
|
|
Content Bundle ID |
CONTENT_BUNDLE_ID |
long |
Breaks down reporting data by ContentBundle.id. |
dimension |
|
|
Content bundle |
CONTENT_BUNDLE_NAME |
string |
Breaks down reporting data by content bundle. |
dimension |
|
|
Content source name |
CONTENT_CMS_NAME |
string |
Represents the CmsContent.displayName within the first element of Content.cmsContent for Dimension.CONTENT_NAME. |
dimension |
|
|
ID of the video in the content source |
CONTENT_CMS_VIDEO_ID |
string |
Represents the CmsContent.cmsContentId within the first element of Content.cmsContent for Dimension.CONTENT_NAME. |
dimension |
|
|
Content ID |
CONTENT_ID |
long |
Breaks down reporting data by Content.id. |
dimension |
|
|
Content |
CONTENT_NAME |
string |
Breaks down reporting data by content. |
dimension |
|
|
Conversions per click |
CONVERSIONS_PER_CLICK |
long |
Number of click-through conversions per click. |
metric |
|
|
Conversions per thousand impressions |
CONVERSIONS_PER_THOUSAND_IMPRESSIONS |
long |
Number of view-through conversions per thousand impressions. |
metric |
|
|
Country Criteria ID |
COUNTRY_CRITERIA_ID |
long |
Breaks down reporting data by country criteria ID. |
dimension |
|
|
Country |
COUNTRY_NAME |
string |
Breaks down reporting data by country name. |
dimension |
|
|
Creative billing type |
CREATIVE_BILLING_TYPE |
string |
Breaks down reporting data by creative billing type. |
dimension |
|
|
Click-through URL |
CREATIVE_CLICK_THROUGH_URL |
string |
Represents the click-through URL for Dimension.CREATIVE_NAME. |
dimension |
|
|
Creative ID |
CREATIVE_ID |
long |
Breaks down reporting data by Creative.id or creative set id (master's Creative.id) if the creative is part of a creative set. Can be used to filter by Creative.id. |
dimension |
|
|
Creative |
CREATIVE_NAME |
string |
Breaks down reporting data by creative. |
dimension |
|
|
Creative Or Creative Set |
CREATIVE_OR_CREATIVE_SET |
string |
Indicates if a creative is a regular creative or creative set. Values will be 'Creative' or 'Creative set' |
dimension |
|
|
Creative size |
CREATIVE_SIZE |
string |
Breaks down reporting data by Creative.size. Cannot be used for filtering. |
dimension |
|
|
Creative size (delivered) |
CREATIVE_SIZE_DELIVERED |
string |
Breaks down reporting data by the creative size the ad was delivered to. |
dimension |
|
|
Creative SSL compliance override |
CREATIVE_SSL_COMPLIANCE_OVERRIDE |
string |
Represents whether a creative's SSL status was overridden. |
dimension |
|
|
Creative SSL scan result |
CREATIVE_SSL_SCAN_RESULT |
string |
Represents whether a creative is SSL-compliant. |
dimension |
|
|
Creative type |
CREATIVE_TYPE |
string |
Breaks down reporting data by creative type. |
dimension |
|
|
Key-values |
CUSTOM_CRITERIA |
string |
Breaks down reporting data by custom criteria. |
dimension |
|
|
Custom Dimention |
CUSTOM_DIMENSION |
string |
Breaks down reporting data by the CustomTargetingKeys marked as dimensions in inventory key-values setup. To use this dimension, a list of custom targeting key IDs must be specified in ReportQuery.customDimensionKeyIds. |
dimension |
|
|
Custom Event ID |
CUSTOM_EVENT_ID |
long |
Breaks down reporting data by custom event ID. |
dimension |
|
|
Custom event |
CUSTOM_EVENT_NAME |
string |
Breaks down reporting data by custom event name. |
dimension |
|
|
Custom event type |
CUSTOM_EVENT_TYPE |
string |
Breaks down reporting data by custom event type (timer/exit/counter). |
dimension |
|
|
Custom Spot ID |
CUSTOM_SPOT_ID |
long |
Breaks down reporting data by AdSpot.id. |
dimension |
|
|
Custom spot |
CUSTOM_SPOT_NAME |
string |
Breaks down reporting data by content. AdSpot.name and AdSpot.id are automatically included as columns in the report. |
dimension |
|
|
Custom Targeting Value ID |
CUSTOM_TARGETING_VALUE_ID |
long |
Breaks down reporting data by CustomTargetingValue.id. |
dimension |
|
|
Date |
DATE |
date |
Daily breakdown of data. |
dimension |
|
|
Day of week |
DAY |
date |
Calendar day of the week (e.g., Monday, Tuesday) |
dimension |
|
|
Demand Channel ID |
DEMAND_CHANNEL_ID |
long |
Breaks down reporting data by demand channels. |
dimension |
|
|
Demand channel |
DEMAND_CHANNEL_NAME |
string |
Breaks down reporting data by demand channel name. |
dimension |
|
|
Device Category ID |
DEVICE_CATEGORY_ID |
long |
The ID of the device category to which an ad is being targeted. |
dimension |
|
|
Device category |
DEVICE_CATEGORY_NAME |
string |
Breaks down reporting data by country name. |
dimension |
|
|
Total Active View eligible impressions |
DP_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
long |
Total number of impressions delivered by the ad server that were eligible to measure viewability. |
metric |
|
|
Total Active View measurable impressions |
DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
long |
The number of impressions delivered that were sampled and measurable by active view. |
metric |
|
|
Total Active View % measurable impressions |
DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE |
percentage |
The percentage of impressions delivered that were measurable by active view (out of all the impressions sampled for active view). |
metric |
|
|
Total Active View viewable impressions |
DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
long |
The number of impressions delivered that were viewed on the user's screen. |
metric |
|
|
Total Active View % viewable impressions |
DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
percentage |
The percentage of impressions delivered thar were viewed on the user's screen (out of the impressions measurable by active view). |
metric |
|
|
Advertiser |
DP_ADVERTISER_NAME |
string |
Breaks down Demand reporting data by the advertiser name that bid on ads. |
dimension |
|
|
Buyer network |
DP_ADX_BUYER_NETWORK_NAME |
string |
Breaks down Demand reporting data by Ad Exchange ad network name. Example: Google Adwords. |
dimension |
|
|
App ID |
DP_APP_ID |
long |
Breaks down reporting data by mobile app ID |
dimension |
|
|
Brand |
DP_BRAND_NAME |
string |
Breaks down Demand reporting data by the brand name that bids on ads. |
dimension |
|
|
Clicks |
DP_CLICKS |
long |
Number of clicks delivered. |
metric |
|
|
Cost |
DP_COST |
currency |
The revenue earned, calculated in publisher currency, for the ads delivered. |
metric |
|
|
DP Country Criteria ID |
DP_COUNTRY_CRITERIA_ID |
long |
Breaks down Demand reporting data by country criteria ID. Can be used to filter by country criteria ID. |
dimension |
|
|
Country |
DP_COUNTRY_NAME |
string |
Country associated to IP address from ad slot request. |
dimension |
|
|
Creative size |
DP_CREATIVE_SIZE |
string |
Breaks down Demand reporting data by the creative size the ad was delivered to. |
dimension |
|
|
Date |
DP_DATE |
date |
Breaks down Demand reporting data by date in the network time zone. Can be used to filter by date using ISO 8601's format 'YYYY-MM-DD'". |
dimension |
|
|
Deal IDs |
DP_DEAL_ID |
long |
Breaks down reporting data by the deal id provided by the publisher in the ad request. |
dimension |
|
|
Device category |
DP_DEVICE_CATEGORY_NAME |
string |
Breaks down reporting data by the category of device (smartphone, feature phone, tablet, or desktop). |
dimension |
|
|
Total Average eCPM |
DP_ECPM |
currency |
The average estimated cost-per-thousand-impressions earned from ads delivered. |
metric |
|
|
Impressions |
DP_IMPRESSIONS |
long |
Number of impressions delivered. |
metric |
|
|
Inventory type |
DP_INVENTORY_TYPE |
string |
Breaks down Demand reporting data by inventory type. |
dimension |
|
|
Matched queries |
DP_MATCHED_QUERIES |
long |
Number of requests where a buyer was matched with the Ad request. |
metric |
|
|
Device |
DP_MOBILE_DEVICE_NAME |
string |
Breaks down reporting data by device name. |
dimension |
|
|
Month and year |
DP_MONTH_YEAR |
date |
The related month and year. Example: "October 2019" |
dimension |
|
|
Queries |
DP_QUERIES |
long |
Number of requests. |
metric |
|
|
Tag ID |
DP_TAG_ID |
long |
Breaks down reporting data by the tag id provided by the publisher in the ad request. |
dimension |
|
|
Week |
DP_WEEK |
date |
Calendar day of the week (e.g., Monday, Tuesday) |
dimension |
|
|
Dynamic Allocation Inventory Level With CPD Percent Revenue |
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE |
currency |
The ratio of revenue to the total revenue earned from the dynamic allocation CPM, CPC and CPD ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. |
metric |
|
|
Eligible impressions |
DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL |
long |
The number of Ad Exchange / AdSense and Ad Manager impressions. |
metric |
|
|
Impressions competing |
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL |
long |
The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions). |
metric |
|
|
Impressions not competing (%) |
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL |
percentage |
The percentage of eligible impressions that are not competing in dynamic allocation. |
metric |
|
|
Dymanic Allocation Opportunity Impressions Not Competing Total |
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL |
float |
The difference between eligible impressions and competing impressions in dynamic allocation. |
metric |
|
|
Dynamic allocation match rate |
DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL |
percentage |
The percent of total dynamic allocation queries that won. |
metric |
|
|
Dymanic Allocation Opportunity Saturation Rate Total |
DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL |
percentage |
The percent of eligible impressions participating in dynamic allocation. |
metric |
|
|
Unfilled competing impressions |
DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING |
long |
The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense. |
metric |
|
|
GRP Audience Average Frequency |
GRP_AUDIENCE_AVERAGE_FREQUENCY |
float |
The audience average frequency calculated as GRP_AUDIENCE_IMPRESSIONS / GRP_UNIQUE_AUDIENCE. |
metric |
|
|
GRP Audience Impressions |
GRP_AUDIENCE_IMPRESSIONS |
long |
The number of impressions in the given demographic bucket. |
metric |
|
|
GRP Audience Impressions Share |
GRP_AUDIENCE_IMPRESSIONS_SHARE |
percentage |
Percentage of the number of impressions in the given demographic bucket (out of the number of impressions in all demographics). |
metric |
|
|
GRP Audience Reach |
GRP_AUDIENCE_REACH |
float |
The audience reach calculated as GRP_UNIQUE_AUDIENCE / GRP_POPULATION. |
metric |
|
|
Can correspond to any of the following in the Ad Manager UI: Demographics, comScore vCE demographics. |
GRP_DEMOGRAPHICS |
string |
Breaks down reporting data by gender and age group |
dimension |
|
|
GRP Gross Rating Points |
GRP_GROSS_RATING_POINTS |
float |
The gross rating points (GRP) calculated as GRP_AUDIENCE_REACH * GRP_AUDIENCE_AVERAGE_FREQUENCY * 100. |
metric |
|
|
|
GRP_POPULATION |
long |
The number of people in the given demographic bucket. |
metric |
|
|
|
GRP_UNIQUE_AUDIENCE |
long |
The number of unique users reached in the given demographic bucket. |
metric |
|
|
GRP Unique Audience Share |
GRP_UNIQUE_AUDIENCE_SHARE |
percentage |
Percentage of the number of unique users reached in the given demographic bucket (out of the number of unique users reached in all demographics). |
metric |
|
|
Hour |
HOUR |
time |
Numeric hour of the day (0-23) according to the network time zone. |
dimension |
|
|
Invoiced impressions |
INVOICED_IMPRESSIONS |
long |
The number of invoiced impressions. |
metric |
|
|
Invoiced unfilled impressions |
INVOICED_UNFILLED_IMPRESSIONS |
long |
The number of invoiced unfilled impressions. |
metric |
|
|
Is First Look Deal |
IS_FIRST_LOOK_DEAL |
string |
Whether the report contains only Ad Exchange traffic fulfilled by First Look Deals or omits it. |
dimension |
|
|
NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE |
In-target % impression share |
percentage |
The share of impressions that reached all in-target demographics. |
metric |
|
|
Contracted quantity |
LINE_ITEM_CONTRACTED_QUANTITY |
long |
Represents the LineItem.contractedUnitsBought quantity for Dimension.LINE_ITEM_NAME. |
dimension |
|
|
Rate |
LINE_ITEM_COST_PER_UNIT |
currency |
Represents LineItem.costPerUnit for Dimension.LINE_ITEM_NAME. |
dimension |
|
|
Cost type |
LINE_ITEM_COST_TYPE |
string |
Represents LineItem.costType for Dimension.LINE_ITEM_NAME. Can be used for filtering. |
dimension |
|
|
Creative end date |
LINE_ITEM_CREATIVE_END_DATE |
datetime |
Represents a LineItemCreativeAssociation.endDateTime for a Dimension.LINE_ITEM_NAME and a Dimension.CREATIVE_NAME. Includes the date without the time. |
dimension |
|
|
Creative start date |
LINE_ITEM_CREATIVE_START_DATE |
datetime |
Represents a LineItemCreativeAssociation.startDateTime for a Dimension.LINE_ITEM_NAME and a Dimension.CREATIVE_NAME. Includes the date without the time. |
dimension |
|
|
Currency code |
LINE_ITEM_CURRENCY_CODE |
string |
Represents the 3 letter currency code for Dimension.LINE_ITEM_NAME. |
dimension |
|
|
Delivery Indicator |
LINE_ITEM_DELIVERY_INDICATOR |
string |
Indicates the progress made for the delivery of the Dimension.LINE_ITEM_NAME. |
dimension |
|
|
Delivery pacing |
LINE_ITEM_DELIVERY_PACING |
string |
Represents LineItem.deliveryRateType for Dimension.LINE_ITEM_NAME. |
dimension |
|
|
Discount |
LINE_ITEM_DISCOUNT |
float |
Represents the LineItem.discount for Dimension.LINE_ITEM_NAME. The number is either a percentage or an absolute value depending on LineItem.discountType. |
dimension |
|
|
Line item end date |
LINE_ITEM_END_DATE_TIME |
date |
Represents the end date (in YYYY-MM-DD format) for Dimension.LINE_ITEM_NAME. Can be used for filtering. |
dimension |
|
|
External Line Item ID |
LINE_ITEM_EXTERNAL_ID |
long |
Represents LineItem.externalId for Dimension.LINE_ITEM_NAME. Can be used for filtering. |
dimension |
|
|
Frequency cap |
LINE_ITEM_FREQUENCY_CAP |
string |
Represents LineItem.frequencyCaps as a comma separated list of "FrequencyCap.maxImpressions impressions per/every FrequencyCap.numTimeUnits FrequencyCap.timeUnit" (e.g. "10 impressions every day,500 impressions per lifetime") for Dimension.LINE_ITEM_NAME. |
dimension |
|
|
Goal quantity |
LINE_ITEM_GOAL_QUANTITY |
long |
The total number of impressions, clicks or days that is reserved for Dimension.LINE_ITEM_NAME. |
dimension |
|
|
Line item type |
LINE_ITEM_ID |
long |
Type of line item associated to the Creative that served to the ad slot request. |
dimension |
|
|
Line item labels |
LINE_ITEM_LABELS |
string |
Represents LineItem.effectiveAppliedLabels as a comma separated list of Label.name for Dimension.LINE_ITEM_NAME. |
dimension |
|
|
Line Item Label IDs |
LINE_ITEM_LABEL_IDS |
long |
Represents LineItem.effectiveAppliedLabels as a comma separated list of Label.id for Dimension.LINE_ITEM_NAME. |
dimension |
|
|
Line item last reconciliation time |
LINE_ITEM_LAST_RECONCILIATION_DATE_TIME |
string |
Represents the monthly last reconciliation date time of the line item for Dimension.LINE_ITEM_NAME and Dimension.MONTH_YEAR. |
dimension |
|
|
Line item lifetime clicks |
LINE_ITEM_LIFETIME_CLICKS |
long |
The total number of clicks delivered over the lifetime of a Dimension.LINE_ITEM_NAME. |
dimension |
|
|
Line item lifetime impressions |
LINE_ITEM_LIFETIME_IMPRESSIONS |
long |
The total number of impressions delivered over the lifetime of a Dimension.LINE_ITEM_NAME. |
dimension |
|
|
Line item |
LINE_ITEM_NAME |
string |
Breaks down reporting data by line item. |
dimension |
|
|
Booked revenue (exclude CPD) |
LINE_ITEM_NON_CPD_BOOKED_REVENUE |
currency |
The cost of booking for a non-CPD Dimension.LINE_ITEM_NAME. |
dimension |
|
|
Optimizable |
LINE_ITEM_OPTIMIZABLE |
string |
Generated as true for Dimension.LINE_ITEM_NAME which is eligible for optimization, false otherwise. Can be used for filtering. |
dimension |
|
|
Line item priority |
LINE_ITEM_PRIORITY |
long |
Represents LineItem.priority for Dimension.LINE_ITEM_NAME as a value between 1 and 16. Can be used for filtering. |
dimension |
|
|
Line item reconciliation status |
LINE_ITEM_RECONCILIATION_STATUS |
string |
Represents the monthly reconciliation status of the line item for Dimension.LINE_ITEM_NAME and Dimension.MONTH_YEAR. |
dimension |
|
|
Sponsorship goal (%) |
LINE_ITEM_SPONSORSHIP_GOAL_PERCENTAGE |
percentage |
The ratio between the goal quantity for Dimension.LINE_ITEM_NAME of LineItemType.SPONSORSHIP and the LINE_ITEM_GOAL_QUANTITY. Represented as a number between 0..100. |
dimension |
|
|
Line item start date |
LINE_ITEM_START_DATE_TIME |
date |
Represents the start date (in YYYY-MM-DD format) for Dimension.LINE_ITEM_NAME. Can be used for filtering |
dimension |
|
|
Line item type |
LINE_ITEM_TYPE |
string |
Type of line item associated to the Creative that served to the ad slot request. |
dimension |
|
|
Master Companion Creative ID |
MASTER_COMPANION_CREATIVE_ID |
long |
Breaks down reporting data by Creative.id. |
dimension |
|
|
Master and Companion creative |
MASTER_COMPANION_CREATIVE_NAME |
string |
Breaks down reporting data by creative. |
dimension |
|
|
Master or Companion |
MASTER_COMPANION_TYPE |
string |
The type of creative in a creative set - master or companion. |
dimension |
|
|
Mediation Third Party eCPM |
MEDIATION_THIRD_PARTY_ECPM |
currency |
Mediation third-party average cost-per-thousand-impressions. |
metric |
|
|
Mediation type |
MEDIATION_TYPE |
string |
Breaks down reporting data by mediation type. A mediation type can be web, mobile app or video. |
dimension |
|
|
Metro Criteria ID |
METRO_CRITERIA_ID |
long |
Breaks down reporting data by metro criteria ID. |
dimension |
|
|
Metro |
METRO_NAME |
string |
Breaks down reporting data by metro name. |
dimension |
|
|
App names |
MOBILE_APP_NAME |
string |
Breaks down reporting data by mobile app name. Can be used for filtering |
dimension |
|
|
Devices |
MOBILE_DEVICE_NAME |
string |
Breaks down reporting data by device name. Can be used for filtering. |
dimension |
|
|
Can correspond to any of the following in the Ad Manager UI: Inventory types (retired), Inventory types. |
MOBILE_INVENTORY_TYPE |
string |
Breaks down reporting data by inventory type. Can be used for filtering. |
dimension |
|
|
Month and year |
MONTH_AND_YEAR |
date |
The related month and year. Example: "October 2019" |
dimension |
|
|
Native Style ID |
NATIVE_STYLE_ID |
long |
Breaks down reporting data by native style ID. |
dimension |
|
|
Native style name |
NATIVE_STYLE_NAME |
string |
Breaks down reporting data by native style name. |
dimension |
|
|
Native Template ID |
NATIVE_TEMPLATE_ID |
long |
Breaks down reporting data by native template (also known as creative template) ID. |
dimension |
|
|
Native ad format name |
NATIVE_TEMPLATE_NAME |
string |
Breaks down reporting data by native template (also known as creative template) name. |
dimension |
|
|
Audience index |
NIELSEN_AUDIENCE_INDEX |
float |
The relative unique audience in the demographic compared with its share of the overall population. |
metric |
|
|
Average frequency |
NIELSEN_AVERAGE_FREQUENCY |
float |
The average number of times that a person within the target audience sees an advertisement. |
metric |
|
|
Nielsen Demographics |
NIELSEN_DEMOGRAPHICS |
string |
Breaks down reporting data by gender and age group, i.e., MALE_18_TO_20, MALE_21_TO_24, MALE_25_TO_29, MALE_30_TO_35, MALE_35_TO_39, MALE_40_TO_44, MALE_45_TO_49, MALE_50_TO_54, MALE_55_TO_64, MALE_65_PLUS, FEMALE_18_TO_20, FEMALE_21_TO_24, FEMALE_25_TO_29, FEMALE_30_TO_34, FEMALE_35_TO_39, FEMALE_40_TO_44, FEMALE_45_TO_49, FEMALE_50_TO_54, FEMALE_55_TO_64, FEMALE_65_PLUS, and OTHER. |
dimension |
|
|
Nielsen Device ID |
NIELSEN_DEVICE_ID |
long |
Breaks down reporting data by device type, i.e., Computer, Mobile and other types. |
dimension |
|
|
Nielsen Digital Ad Ratings device |
NIELSEN_DEVICE_NAME |
string |
Breaks down reporting data by device type, i.e., Computer, Mobile and other types. |
dimension |
|
|
Gross rating points |
NIELSEN_GROSS_RATING_POINTS |
float |
The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency. |
metric |
|
|
Impressions |
NIELSEN_IMPRESSIONS |
long |
The total number of impressions tracked for Nielsen Digital Ad Ratings measurement. |
metric |
|
|
Impressions index |
NIELSEN_IMPRESSIONS_INDEX |
float |
The relative impressions per person in the demographic compared with the impressions per person for the overall population. |
metric |
|
|
Nielsen In Target Audience Index |
NIELSEN_IN_TARGET_AUDIENCE_INDEX |
float |
The relative unique audience for all in-target demographics compared with its share of the overall population. |
metric |
|
|
Nielsen In Tagret Average Frequency |
NIELSEN_IN_TARGET_AVERAGE_FREQUENCY |
float |
The average number of times that a person within the target audience sees an advertisement for all in-target demographics. |
metric |
|
|
Nielsen In Target Gross Rating Points |
NIELSEN_IN_TARGET_GROSS_RATING_POINTS |
float |
The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency, for all in-target demographics. |
metric |
|
|
In-target impressions |
NIELSEN_IN_TARGET_IMPRESSIONS |
long |
The total number of impressions for in-target demographic tracked for Nielsen Digital Ad Ratings measurement. |
metric |
|
|
Nielsen In Target Impressions Index |
NIELSEN_IN_TARGET_IMPRESSIONS_INDEX |
float |
The relative impressions per person for all in-target demographics compared with the impressions per person for the overall population. |
metric |
|
|
Nielsen In Target Percent Audience Reach |
NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH |
percentage |
The unique audience reached as a percentage of the population base for all in-target demographics. |
metric |
|
|
Nielsen In Tagret Percent Audience Share |
NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE |
percentage |
The share of the unique audience for all in-target demographics. |
metric |
|
|
In-target % impression share |
NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE |
percentage |
The share of impressions that reached all in-target demographics. |
metric |
|
|
Nielsen In Target Percent Population Share |
NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE |
percentage |
The share of the total population for all in-target demographics represented by the population base. |
metric |
|
|
Nielsen In Target Population Base |
NIELSEN_IN_TARGET_POPULATION_BASE |
float |
The total population for all in-target demographics. |
metric |
|
|
Nielsen In Target Unique Audience |
NIELSEN_IN_TARGET_UNIQUE_AUDIENCE |
long |
The total number of different people within all in-target demographics who were reached. |
metric |
|
|
% audience reach |
NIELSEN_PERCENT_AUDIENCE_REACH |
percentage |
The unique audience reached as a percentage of the population base. |
metric |
|
|
% audience share |
NIELSEN_PERCENT_AUDIENCE_SHARE |
percentage |
The share of the unique audience in the demographic. |
metric |
|
|
% impression share |
NIELSEN_PERCENT_IMPRESSIONS_SHARE |
percentage |
The share of impressions that reached the target demographic. |
metric |
|
|
% population share |
NIELSEN_PERCENT_POPULATION_SHARE |
percentage |
The share of the total population represented by the population base. |
metric |
|
|
Population base |
NIELSEN_POPULATION_BASE |
float |
The population in the demographic. |
metric |
|
|
Nielsen Digital Ad Ratings restatement date |
NIELSEN_RESTATEMENT_DATE |
date |
Data restatement date of Nielsen Digital Ad Ratings data. |
dimension |
|
|
Nielsen Digital Ad Ratings segment |
NIELSEN_SEGMENT |
string |
Campaign date segment of Nielsen Digital Ad Ratings reporting. |
dimension |
|
|
Unique audience |
NIELSEN_UNIQUE_AUDIENCE |
long |
The total number of different people within the selected demographic who were reached |
metric |
|
|
Impressions serving as fast as possible |
OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS |
long |
The number of impressions that were set to deliver as fast as possible. |
metric |
|
|
Impressions that are behind schedule |
OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS |
long |
The number of impressions that were behind schedule at the time of their delivery |
metric |
|
|
Control clicks |
OPTIMIZATION_CONTROL_CLICKS |
long |
Number of clicks resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. |
metric |
|
|
Control CTR |
OPTIMIZATION_CONTROL_CTR |
percentage |
The CTR for control (unoptimized) impressions for an order for which the optimization feature has been enabled. |
metric |
|
|
Control eCPM |
OPTIMIZATION_CONTROL_ECPM |
currency |
Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. |
metric |
|
|
Control impressions |
OPTIMIZATION_CONTROL_IMPRESSIONS |
long |
The number of control (unoptimized) impressions delivered for an ad for which the optimization feature has been enabled |
metric |
|
|
Control revenue |
OPTIMIZATION_CONTROL_REVENUE |
currency |
Total revenue resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled. |
metric |
|
|
Percent optimized |
OPTIMIZATION_COVERAGE |
percentage |
The line item coverage measures how often the traffic was sent for optimization |
metric |
|
|
eCPM lift |
OPTIMIZATION_ECPM_LIFT |
percentage |
Relative change in eCPM as a result of optimization. |
metric |
|
|
Extra clicks |
OPTIMIZATION_EXTRA_CLICKS |
long |
Number of extra clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. |
metric |
|
|
Freed-up impressions |
OPTIMIZATION_FREED_UP_IMPRESSIONS |
long |
Freed-up impressions as a result of optimization. |
metric |
|
|
Lift |
OPTIMIZATION_LIFT |
percentage |
The percentage by which optimized CTRs are greater than the unoptimized CTRs. |
metric |
|
|
Non-optimized clicks |
OPTIMIZATION_NON_OPTIMIZED_CLICKS |
long |
Number of clicks resulting from the delivery of non-optimized impressions for an ad for which the optimization feature has been enabled. |
metric |
|
|
Non-optimized impressions |
OPTIMIZATION_NON_OPTIMIZED_IMPRESSIONS |
long |
Number of non-optimized impressions delivered for an ad for which the optimization feature has been enabled. |
metric |
|
|
Impressions with no lifetime goal |
OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS |
long |
The number of impressions that have no absolute lifetime delivery goals |
metric |
|
|
Impressions with no clicks recorded |
OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS |
long |
The number of impressions that did not have any clicks recorded in the recent past. |
metric |
|
|
Optimized clicks |
OPTIMIZATION_OPTIMIZED_CLICKS |
long |
Number of clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. |
metric |
|
|
Optimized CTR |
OPTIMIZATION_OPTIMIZED_CTR |
percentage |
The CTR for optimized impressions for an ad for which the optimization feature has been enabled. |
metric |
|
|
Optimized eCPM |
OPTIMIZATION_OPTIMIZED_ECPM |
currency |
Estimated cost-per-thousand-impressions (eCPM) of optimized impressions for an ad for which the optimization feature has been enabled. |
metric |
|
|
Optimized impressions |
OPTIMIZATION_OPTIMIZED_IMPRESSIONS |
long |
Number of optimized impressions delivered for an ad for which the optimization feature has been enabled. |
metric |
|
|
Optimized revenue |
OPTIMIZATION_OPTIMIZED_REVENUE |
currency |
Total revenue resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled. |
metric |
|
|
Sponsorship impressions |
OPTIMIZATION_SPONSORSHIP_IMPRESSIONS |
long |
The number of impressions that were delivered as sponsorship items |
metric |
|
|
Agency |
ORDER_AGENCY |
long |
Represents the name of Order.agencyId for Dimension.ORDER_NAME. |
dimension |
|
|
Agency ID |
ORDER_AGENCY_ID |
long |
Represents Order.agencyId for Dimension.ORDER_NAME. Can be used for filtering. |
dimension |
|
|
Booked CPM |
ORDER_BOOKED_CPM |
currency |
The cost of booking all the CPM ads for Dimension.ORDER_NAME. |
dimension |
|
|
Order Delivery Status |
ORDER_DELIVERY_STATUS |
string |
Delivery status of the order. |
dimension |
|
|
Order end date |
ORDER_END_DATE_TIME |
date |
Represents the end date (in YYYY-MM-DD format) for Dimension.ORDER_NAME. Can be used for filtering. |
dimension |
|
|
External order ID |
ORDER_EXTERNAL_ID |
long |
Represents Order.externalOrderId for Dimension.ORDER_NAME. |
dimension |
|
|
Order ID |
ORDER_ID |
long |
Breaks down reporting data by order. |
dimension |
|
|
Programmatic order |
ORDER_IS_PROGRAMMATIC |
string|long||currency|boolean|datetime |
Represents Order.orderIsProgrammatic for Dimension.ORDER_NAME. Can be used for filtering. |
dimension |
|
|
Order labels |
ORDER_LABELS |
string |
Represents Order.effectiveAppliedLabels as a comma separated list of Label.name for Dimension.ORDER_NAME. |
dimension |
|
|
Order Label IDs |
ORDER_LABEL_IDS |
long |
Represents Order.effectiveAppliedLabels as a comma separated list of Label.id for Dimension.ORDER_NAME. |
dimension |
|
|
Order lifetime clicks |
ORDER_LIFETIME_CLICKS |
long |
The total number of clicks delivered over the lifetime of an Dimension.ORDER_NAME. |
dimension |
|
|
Order lifetime impressions |
ORDER_LIFETIME_IMPRESSIONS |
long |
The total number of impressions delivered over the lifetime of an Dimension.ORDER_NAME. |
dimension |
|
|
Order |
ORDER_NAME |
string |
Breaks down reporting data by order. |
dimension |
|
|
Order PO number |
ORDER_PO_NUMBER |
string |
Represents Order.poNumber for Dimension.ORDER_NAME. Can be used for filtering. |
dimension |
|
|
Salesperson |
ORDER_SALESPERSON |
string |
The name and email address in the form of name(email) of the Order.salespersonId for Dimension.ORDER_NAME. |
dimension |
|
|
Secondary traffickers |
ORDER_SECONDARY_TRAFFICKERS |
string |
The names and email addresses as a comma separated list of name(email) of the Order.secondaryTraffickerIds for Dimension.ORDER_NAME. |
dimension |
|
|
Order start date |
ORDER_START_DATE_TIME |
date |
Represents the start date (in YYYY-MM-DD format) for Dimension.ORDER_NAME. Can be used for filtering. |
dimension |
|
|
Trafficker |
ORDER_TRAFFICKER |
string |
Represents Order.effectiveAppliedLabels as a comma separated list of Label.id for Dimension.ORDER_NAME. |
dimension |
|
|
Order Trafficker ID |
ORDER_TRAFFICKER_ID |
long |
Represents Order.traffickerId for Dimension.ORDER_NAME. Can be used for filtering. |
dimension |
|
|
Parent Ad Unit ID |
PARENT_AD_UNIT_ID |
long |
Used to filter on all the descendants of an ad unit by AdUnit.id. Not available as a dimension to report on. |
dimension |
|
|
Parent Ad Unit Name |
PARENT_AD_UNIT_NAME |
string |
Used to filter on all the descendants of an ad unit by AdUnit.name. Not available as a dimension to report on. |
dimension |
|
|
Gross revenue |
PARTNER_FINANCE_GROSS_REVENUE |
currency |
Monthly gross revenue for partner finance reports. |
metric |
|
|
Host eCPM |
PARTNER_FINANCE_HOST_ECPM |
currency |
Monthly host eCPM for partner finance reports. |
metric |
|
|
Host impressions |
PARTNER_FINANCE_HOST_IMPRESSIONS |
long |
Monthly host impressions for partner finance reports. |
metric |
|
|
Host revenue |
PARTNER_FINANCE_HOST_REVENUE |
currency |
Monthly host revenue for partner finance reports. |
metric |
|
|
Partner eCPM |
PARTNER_FINANCE_PARTNER_ECPM |
currency |
Monthly partner eCPM for partner finance reports. |
metric |
|
|
Partner revenue |
PARTNER_FINANCE_PARTNER_REVENUE |
currency |
Monthly partner revenue for partner finance reports. |
metric |
|
|
Partner Management Assignment ID |
PARTNER_MANAGEMENT_ASSIGNMENT_ID |
long |
Breaks down reporting data by partner assignment id. |
dimension |
|
|
Assignment |
PARTNER_MANAGEMENT_ASSIGNMENT_NAME |
string |
Breaks down reporting data by partner assignment name. |
dimension |
|
|
Gross revenue |
PARTNER_MANAGEMENT_GROSS_REVENUE |
currency |
The gross revenue in the partner management. |
metric |
|
|
Host clicks |
PARTNER_MANAGEMENT_HOST_CLICKS |
long |
The host clicks in the partner management. |
metric |
|
|
Host CTR |
PARTNER_MANAGEMENT_HOST_CTR |
percentage |
The host CTR in the partner management. |
metric |
|
|
Host impressions |
PARTNER_MANAGEMENT_HOST_IMPRESSIONS |
long |
The host impressions in the partner management. |
metric |
|
|
Partner clicks |
PARTNER_MANAGEMENT_PARTNER_CLICKS |
long |
The partner clicks in the partner management. |
metric |
|
|
Partner CTR |
PARTNER_MANAGEMENT_PARTNER_CTR |
percentage |
The partner CTR in the partner management. |
metric |
|
|
Partner Management Partner ID |
PARTNER_MANAGEMENT_PARTNER_ID |
long |
Breaks down reporting data by partner Company.id. |
dimension |
|
|
Partner impressions |
PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS |
long |
The partner impressions in the partner management. |
metric |
|
|
Partner Management Partner Label ID |
PARTNER_MANAGEMENT_PARTNER_LABEL_ID |
long |
Breaks down reporting data by partner label Label.id. |
dimension |
|
|
Partner label |
PARTNER_MANAGEMENT_PARTNER_LABEL_NAME |
string |
Breaks down reporting data by partner label. Label.name and Label.id are automatically included as columns in the report. |
dimension |
|
|
Partner |
PARTNER_MANAGEMENT_PARTNER_NAME |
string |
Breaks down reporting data by partner Company.name and Company.id are automatically included as columns in the report. |
dimension |
|
|
Unfilled impressions |
PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS |
long |
The unfilled impressions in the partner management. |
metric |
|
|
Placement ID |
PLACEMENT_ID |
long |
Breaks down reporting data by Placement.id. |
dimension |
|
|
Placement |
PLACEMENT_NAME |
string |
Breaks down reporting data by placement. |
dimension |
|
|
Placement Status |
PLACEMENT_STATUS |
string |
Status of the placement. |
dimension |
|
|
Position in pod |
POSITION_IN_POD |
string |
Breaks down reporting data by the position of the video ad within the pod, i.e., UNKNOWN_POSITION, POSITION_1, POSITION_2, etc. |
dimension |
|
|
Postal code |
POSTAL_CODE |
string |
Breaks down reporting data by postal code. |
dimension |
|
|
Postal Code Criteria ID |
POSTAL_CODE_CRITERIA_ID |
long |
Breaks down reporting data by postal code criteria ID. |
dimension |
|
|
Programmatic Buyer ID |
PROGRAMMATIC_BUYER_ID |
long |
Breaks down reporting data by ProposalMarketplaceInfo.buyerAccountId. |
dimension |
|
|
Programmatic buyer |
PROGRAMMATIC_BUYER_NAME |
string |
Breaks down reporting data by programmatic buyer name. |
dimension |
|
|
Programmatic Channel ID |
PROGRAMMATIC_CHANNEL_ID |
long |
Breaks down reporting data by the type of transaction that occurred in Ad Exchange. |
dimension |
|
|
Programmatic channel |
PROGRAMMATIC_CHANNEL_NAME |
string |
Breaks down reporting data by the type of transaction that occurred in Ad Exchange. |
dimension |
|
|
Region Criteria ID |
REGION_CRITERIA_ID |
long |
Breaks down reporting data by region criteria ID. |
dimension |
|
|
Region |
REGION_NAME |
string |
Breaks down reporting data by region name. |
dimension |
|
|
Requested ad sizes |
REQUESTED_AD_SIZES |
string |
Breaks down reporting data by requested ad size(s). This can be a chain of sizes or a single size. |
dimension |
|
|
Request type |
REQUEST_TYPE |
string |
Breaks down reporting data by request type. Can be used for filtering. |
dimension |
|
|
Average display time |
RICH_MEDIA_AVERAGE_DISPLAY_TIME |
float |
The average amount of time(seconds) that each rich media ad is displayed to users. |
metric |
|
|
Average interaction time |
RICH_MEDIA_AVERAGE_INTERACTION_TIME |
float |
The average amount of time(seconds) that a user interacts with a rich media ad. |
metric |
|
|
Backup image impressions |
RICH_MEDIA_BACKUP_IMAGES |
long |
The total number of times a backup image is served in place of a rich media ad. |
metric |
|
|
Custom event - count |
RICH_MEDIA_CUSTOM_EVENT_COUNT |
long |
The number of times a user views and interacts with a specified part of a rich media ad. |
metric |
|
|
Custom event - time |
RICH_MEDIA_CUSTOM_EVENT_TIME |
float |
The amount of time (seconds) that a user interacts with a rich media ad. |
metric |
|
|
Total display time |
RICH_MEDIA_DISPLAY_TIME |
float |
The amount of time(seconds) that each rich media ad is displayed to users. |
metric |
|
|
Average expanding time |
RICH_MEDIA_EXPANDING_TIME |
float |
The average amount of time(seconds) that an expanding ad is viewed in an expanded state. |
metric |
|
|
Total expansions |
RICH_MEDIA_EXPANSIONS |
long |
The number of times an expanding ad was expanded. |
metric |
|
|
Full-screen impressions |
RICH_MEDIA_FULL_SCREEN_IMPRESSIONS |
long |
A metric that measures an impression only once when a user opens an ad in full screen mode. |
metric |
|
|
Total interactions |
RICH_MEDIA_INTERACTION_COUNT |
long |
The number of times that a user interacts with a rich media ad. |
metric |
|
|
Interactive impressions |
RICH_MEDIA_INTERACTION_IMPRESSIONS |
long |
The number of impressions where a user interacted with a rich media ad. |
metric |
|
|
Interaction rate |
RICH_MEDIA_INTERACTION_RATE |
percentage |
The ratio of rich media ad interactions to the number of times the ad was displayed. Represented as a percentage. |
metric |
|
|
Interaction time |
RICH_MEDIA_INTERACTION_TIME |
float |
The average amount of time(seconds) that a user interacts with a rich media ad. |
metric |
|
|
Manual closes |
RICH_MEDIA_MANUAL_CLOSES |
long |
The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad. |
metric |
|
|
Complete |
RICH_MEDIA_VIDEO_COMPLETES |
long |
The number of times a rich media video was fully played. |
metric |
|
|
Total video interactions |
RICH_MEDIA_VIDEO_INTERACTIONS |
long |
The number of times a user clicked on the graphical controls of a video player. |
metric |
|
|
Video interaction rate |
RICH_MEDIA_VIDEO_INTERACTION_RATE |
percentage |
The ratio of video interactions to video plays. |
metric |
|
|
Midpoint |
RICH_MEDIA_VIDEO_MIDPOINTS |
long |
The number of times a rich media video was played upto midpoint. |
metric |
|
|
Mute |
RICH_MEDIA_VIDEO_MUTES |
long |
The number of times a rich media video was muted. |
metric |
|
|
Pause |
RICH_MEDIA_VIDEO_PAUSES |
long |
The number of times a rich media video was paused. |
metric |
|
|
Plays |
RICH_MEDIA_VIDEO_PLAYES |
long |
The number of times a rich media video was played. |
metric |
|
|
Replays |
RICH_MEDIA_VIDEO_REPLAYS |
long |
The number of times a rich media video was restarted. |
metric |
|
|
Stops |
RICH_MEDIA_VIDEO_STOPS |
long |
The number of times a rich media video was stopped. |
metric |
|
|
Unmute |
RICH_MEDIA_VIDEO_UNMUTES |
long |
The number of times a rich media video was unmuted. |
metric |
|
|
View rate |
RICH_MEDIA_VIDEO_VIEW_RATE |
percentage |
The percentage of a video watched by a user. |
metric |
|
|
Average view time |
RICH_MEDIA_VIDEO_VIEW_TIME |
float |
The average amount of time(seconds) that a rich media video was viewed per view. |
metric |
|
|
Salesperson ID |
SALESPERSON_ID |
long |
Breaks down reporting data by salesperson User.id. Can be used to filter by User.id. |
dimension |
|
|
Salesperson |
SALESPERSON_NAME |
string |
Breaks down reporting data by salesperson. |
dimension |
|
|
SDK mediation creative clicks |
SDK_MEDIATION_CREATIVE_CLICKS |
long |
The number of clicks for a particular SDK mediation creative. |
metric |
|
|
SDK mediation creative impressions |
SDK_MEDIATION_CREATIVE_IMPRESSIONS |
long |
The number of impressions for a particular SDK mediation creative. |
metric |
|
|
Available impressions |
SELL_THROUGH_AVAILABLE_IMPRESSIONS |
long |
The number of available impressions for future sell-through reports. |
metric |
|
|
Forecasted impressions |
SELL_THROUGH_FORECASTED_IMPRESSIONS |
long |
The number of forecasted impressions for future sell-through reports. |
metric |
|
|
Reserved impressions |
SELL_THROUGH_RESERVED_IMPRESSIONS |
long |
The number of reserved impressions for future sell-through reports. |
metric |
|
|
Sell-through rate |
SELL_THROUGH_SELL_THROUGH_RATE |
percentage |
The sell-through rate for impressions for future sell-through reports. |
metric |
|
|
Targeting |
TARGETING |
string |
Breaks down reporting data by criteria predefined by Ad Manager like the operating system, browser etc. |
dimension |
|
|
Total Active View Average Viewable Time (seconds) |
TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME |
float |
Active View total average time in seconds that specific impressions are reported as being viewable. |
metric |
|
|
Total Active View eligible impressions |
TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
long |
Total number of impressions that were eligible to measure viewability. |
metric |
|
|
Total Active View measurable impressions |
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
long |
The total number of impressions that were sampled and measured by active view. |
metric |
|
|
Total Active View % measurable impressions |
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE |
percentage |
The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view). |
metric |
|
|
Total Active View Revenue |
TOTAL_ACTIVE_VIEW_REVENUE |
currency |
Active View total revenue. |
metric |
|
|
Total Active View viewable impressions |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
long |
The total number of impressions viewed on the user's screen. |
metric |
|
|
Total Active View Viewable Impressions Rate |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
percentage |
The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view). |
metric |
|
|
Total ad requests |
TOTAL_AD_REQUESTS |
long |
The total number of times that an ad request is sent to the ad server including dynamic allocation. |
metric |
|
|
Total code served count |
TOTAL_CODE_SERVED_COUNT |
long |
The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation. |
metric |
|
|
Total conversions |
TOTAL_CONVERSIONS |
long |
Total number of conversions. |
metric |
|
|
Total advertiser sales |
TOTAL_CONVERSION_REVENUE |
currency |
Total revenue for conversions. |
metric |
|
|
Total fill rate |
TOTAL_FILL_RATE |
float |
The fill rate indicating how often an ad request is filled by the ad server including dynamic allocation. |
metric |
|
|
Total Inventory Level All Revenue |
TOTAL_INVENTORY_LEVEL_ALL_REVENUE |
currency |
The total CPM, CPC and CPD revenue generated by the ad servers including inventory-level dynamic allocation. |
metric |
|
|
Unfilled impressions |
TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS |
long |
The total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation. |
metric |
|
|
Toral Inventory Level With CPD Average eCPM |
TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM |
currency |
Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including inventory-level dynamic allocation. |
metric |
|
|
Can correspond to any of the following in the Ad Manager UI: Total CPM, CPC, CPD, and vCPM revenue, Total CPM, CPC and CPD revenue. |
TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE |
currency |
The total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation. |
metric |
|
|
Total clicks |
TOTAL_LINE_ITEM_LEVEL_CLICKS |
long |
The total number of clicks delivered including line item-level dynamic allocation. |
metric |
|
|
Total CPM and CPC revenue |
TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE |
currency |
The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation. |
metric |
|
|
Total CTR |
TOTAL_LINE_ITEM_LEVEL_CTR |
percentage |
The ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including line item-level dynamic allocation. |
metric |
|
|
Total impressions |
TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS |
long |
The total number of impressions delivered including line item-level dynamic allocation. |
metric |
|
|
Total targeted clicks |
TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS |
long |
The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting. |
metric |
|
|
Total targeted impressions |
TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS |
long |
The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting. |
metric |
|
|
Total average eCPM |
TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM |
currency |
Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the ad servers including line item-level dynamic allocation. |
metric |
|
|
Total Line Item With CPD Average eCPM |
TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM |
currency |
Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including line item-level dynamic allocation. |
metric |
|
|
Capped Opportunities |
TOTAL_VIDEO_CAPPED_OPPORTUNITIES |
float |
The total number of video capped opportunities. |
metric |
|
|
True Opportunities |
TOTAL_VIDEO_OPPORTUNITIES |
float |
The total number of video opportunities. |
metric |
|
|
Total unique visitors |
UNIQUE_REACH |
long |
The reach, or total number of unique visitors exposed to different advertisers, orders, line items, or ad units in your network. |
metric |
|
|
Average impressions/unique visitor |
UNIQUE_REACH_FREQUENCY |
long |
The total number of impressions attributed to each unique visitor your network reached. |
metric |
|
|
Total reach impressions |
UNIQUE_REACH_IMPRESSIONS |
long |
The total impressions for unique audiences. |
metric |
|
|
Video ad request duration |
VIDEO_AD_REQUEST_DURATION |
string |
Breaks down reporting data by video request duration bucket name. |
dimension |
|
|
Video Ad Request Duration ID |
VIDEO_AD_REQUEST_DURATION_ID |
long |
Breaks down reporting data by video request duration bucket. |
dimension |
|
|
Video Break Type |
VIDEO_BREAK_TYPE |
string |
The filter to break down reporting data by video break type. Not available as a dimension to report on. |
dimension |
|
|
Video Break Type Name |
VIDEO_BREAK_TYPE_NAME |
string |
The filter to break down reporting data by video break type. Can only be used with the following string values: "Unknown", "Single ad video request", "Optimized pod video request". |
dimension |
|
|
VAST error 100 count |
VIDEO_ERRORS_VAST_ERROR_100_COUNT |
long |
Number of VAST video errors of type 100. |
metric |
|
|
VAST error 101 count |
VIDEO_ERRORS_VAST_ERROR_101_COUNT |
long |
Number of VAST video errors of type 101. |
metric |
|
|
VAST error 102 count |
VIDEO_ERRORS_VAST_ERROR_102_COUNT |
long |
Number of VAST video errors of type 102. |
metric |
|
|
VAST error 200 count |
VIDEO_ERRORS_VAST_ERROR_200_COUNT |
long |
Number of VAST video errors of type 200. |
metric |
|
|
VAST 201 error 201 count |
VIDEO_ERRORS_VAST_ERROR_201_COUNT |
long |
Number of VAST video errors of type 201. |
metric |
|
|
VAST error 202 count |
VIDEO_ERRORS_VAST_ERROR_202_COUNT |
long |
Number of VAST video errors of type 202. |
metric |
|
|
VAST error 203 count |
VIDEO_ERRORS_VAST_ERROR_203_COUNT |
long |
Number of VAST video errors of type 203. |
metric |
|
|
VAST error 300 count |
VIDEO_ERRORS_VAST_ERROR_300_COUNT |
long |
Number of VAST video errors of type 300. |
metric |
|
|
VAST error 301 count |
VIDEO_ERRORS_VAST_ERROR_301_COUNT |
long |
Number of VAST video errors of type 301. |
metric |
|
|
VAST error 302 count |
VIDEO_ERRORS_VAST_ERROR_302_COUNT |
long |
Number of VAST video errors of type 302. |
metric |
|
|
VAST error 303 count |
VIDEO_ERRORS_VAST_ERROR_303_COUNT |
long |
Number of VAST video errors of type 303. |
metric |
|
|
VAST error 400 count |
VIDEO_ERRORS_VAST_ERROR_400_COUNT |
long |
Number of VAST video errors of type 400. |
metric |
|
|
VAST error 401 count |
VIDEO_ERRORS_VAST_ERROR_401_COUNT |
long |
Number of VAST video errors of type 401. |
metric |
|
|
VAST error 402 count |
VIDEO_ERRORS_VAST_ERROR_402_COUNT |
long |
Number of VAST video errors of type 402. |
metric |
|
|
VAST error 403 count |
VIDEO_ERRORS_VAST_ERROR_403_COUNT |
long |
Number of VAST video errors of type 403. |
metric |
|
|
VAST error 405 count |
VIDEO_ERRORS_VAST_ERROR_405_COUNT |
long |
Number of VAST video errors of type 405. |
metric |
|
|
VAST error 500 count |
VIDEO_ERRORS_VAST_ERROR_500_COUNT |
long |
Number of VAST video errors of type 500. |
metric |
|
|
VAST error 501 count |
VIDEO_ERRORS_VAST_ERROR_501_COUNT |
long |
Number of VAST video errors of type 501. |
metric |
|
|
VAST error 502 count |
VIDEO_ERRORS_VAST_ERROR_502_COUNT |
long |
Number of VAST video errors of type 502. |
metric |
|
|
VAST error 503 count |
VIDEO_ERRORS_VAST_ERROR_503_COUNT |
long |
Number of VAST video errors of type 503. |
metric |
|
|
VAST error 600 count |
VIDEO_ERRORS_VAST_ERROR_600_COUNT |
long |
Number of VAST video errors of type 600. |
metric |
|
|
VAST error 601 count |
VIDEO_ERRORS_VAST_ERROR_601_COUNT |
long |
Number of VAST video errors of type 601. |
metric |
|
|
VAST error 602 count |
VIDEO_ERRORS_VAST_ERROR_602_COUNT |
long |
Number of VAST video errors of type 602. |
metric |
|
|
VAST error 603 count |
VIDEO_ERRORS_VAST_ERROR_603_COUNT |
long |
Number of VAST video errors of type 603. |
metric |
|
|
VAST error 604 count |
VIDEO_ERRORS_VAST_ERROR_604_COUNT |
long |
Number of VAST video errors of type 604. |
metric |
|
|
VAST error 900 count |
VIDEO_ERRORS_VAST_ERROR_900_COUNT |
long |
Number of VAST video errors of type 900. |
metric |
|
|
VAST error 901 count |
VIDEO_ERRORS_VAST_ERROR_901_COUNT |
long |
Number of VAST video errors of type 901. |
metric |
|
|
Fallback position |
VIDEO_FALLBACK_POSITION |
string |
Breaks down reporting data by the position of the video ad within the video stream, i.e., UNKNOWN_POSITION, PREROLL, POSTROLL, UNKNOWN_MIDROLL, MIDROLL_1, MIDROLL_2, etc. UNKNOWN_MIDROLL represents a midroll, but which specific midroll is unknown. |
dimension |
|
|
Average interaction rate |
VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE |
float |
Video interaction event: The number of user interactions with a video, on average, such as pause, full screen, mute, etc. |
metric |
|
|
Collapse |
VIDEO_INTERACTION_COLLAPSE |
long |
Video interaction event: The number of times a user collapses a video, either to its original size or to a different size. |
metric |
|
|
Expand |
VIDEO_INTERACTION_EXPAND |
long |
Video interaction event: The number of times a user expands a video. |
metric |
|
|
Full screen |
VIDEO_INTERACTION_FULL_SCREEN |
long |
Video interaction event: The number of times ad clip played in full screen mode. |
metric |
|
|
Mute |
VIDEO_INTERACTION_MUTE |
long |
Video interaction event: The number of times video player was in mute state during play of ad clip. |
metric |
|
|
Pause |
VIDEO_INTERACTION_PAUSE |
long |
Video interaction event: The number of times user paused ad clip. |
metric |
|
|
Resume |
VIDEO_INTERACTION_RESUME |
long |
Video interaction event: The number of times the user unpaused the video ad. |
metric |
|
|
Rewind |
VIDEO_INTERACTION_REWIND |
long |
Video interaction event: The number of times a user rewinds the video ad. |
metric |
|
|
Unmute |
VIDEO_INTERACTION_UNMUTE |
long |
Video interaction event: The number of times video player was in mute state during play of ad clip. |
metric |
|
|
Video skipped |
VIDEO_INTERACTION_VIDEO_SKIPS |
long |
Video interaction event: The number of times a skippable video is skipped. |
metric |
|
|
Video Metadata Key ID |
VIDEO_METADATA_KEY_ID |
long |
Breaks down reporting data by CustomTargetingKey.id. |
dimension |
|
|
Metadata key |
VIDEO_METADATA_KEY_NAME |
string |
Breaks down reporting data by custom targeting key. |
dimension |
|
|
Completion rate lift |
VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT |
percentage |
The percentage by which optimized completion rate is greater than the unoptimized completion rate |
metric |
|
|
Control completes |
VIDEO_OPTIMIZATION_CONTROL_COMPLETES |
long |
The number of control completes. |
metric |
|
|
Control completion rate |
VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE |
percentage |
The rate of control completions. |
metric |
|
|
Control engaged view |
VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW |
long |
The number of control engaged views. |
metric |
|
|
Control skip button shown" |
VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN |
long |
The number of control skip buttons shown. |
metric |
|
|
Control starts |
VIDEO_OPTIMIZATION_CONTROL_STARTS |
long |
The number of control starts. |
metric |
|
|
Control view-through rate |
VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE |
percentage |
The control view-through rate. |
metric |
|
|
Optimized completes |
VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES |
long |
The number of optimized completes. |
metric |
|
|
Optimized completion rate |
VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE |
percentage |
The rate of optimized completions. |
metric |
|
|
Optimized engaged view |
VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW |
long |
The number of optimized engaged views. |
metric |
|
|
Optimized skip button shown |
VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN |
long |
The number of optimized skip buttons shown. |
metric |
|
|
Optimized starts |
VIDEO_OPTIMIZATION_OPTIMIZED_STARTS |
long |
The number of optimized starts. |
metric |
|
|
Optimized view-through rate |
VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE |
percentage |
The optimized view-through rate. |
metric |
|
|
View-through rate lift |
VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT |
percentage |
The percentage by which optimized view-through rate is greater than the unoptimized view-through rate. |
metric |
|
|
Video redirect third party |
VIDEO_REDIRECT_THIRD_PARTY |
string |
Breaks down reporting data by video redirect vendor. |
dimension |
|
|
VAST version |
VIDEO_VAST_VERSION |
string |
Breaks down reporting data by vast version type name. |
dimension |
|
|
Auto-plays |
VIDEO_VIEWERSHIP_AUTO_PLAYS |
long |
Number of times that the publisher specified a video ad played automatically. |
metric |
|
|
Average view rate |
VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE |
percentage |
Average percentage of the video watched by users. |
metric |
|
|
Average view time |
VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME |
float |
Average time(seconds) users watched the video. |
metric |
|
|
Click-to-plays |
VIDEO_VIEWERSHIP_CLICK_TO_PLAYS |
long |
Number of times that the publisher specified a video ad was clicked to play. |
metric |
|
|
Complete |
VIDEO_VIEWERSHIP_COMPLETE |
long |
The number of times the video played to completion. |
metric |
|
|
Completion rate |
VIDEO_VIEWERSHIP_COMPLETION_RATE |
percentage |
Percentage of times the video played to the end. |
metric |
|
|
Engaged view |
VIDEO_VIEWERSHIP_ENGAGED_VIEW |
long |
The number of engaged views i.e. ad is viewed to completion or for 30s, whichever comes first. |
metric |
|
|
First quartile |
VIDEO_VIEWERSHIP_FIRST_QUARTILE |
long |
The number of times the video played to 25% of its length. |
metric |
|
|
Midpoint |
VIDEO_VIEWERSHIP_MIDPOINT |
long |
The number of times the video reached its midpoint during play. |
metric |
|
|
Skip button shown |
VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN |
long |
The number of times a skip button is shown in video. |
metric |
|
|
Start |
VIDEO_VIEWERSHIP_START |
long |
The number of impressions where the video was played. |
metric |
|
|
Third quartile |
VIDEO_VIEWERSHIP_THIRD_QUARTILE |
long |
The number of times the video played to 75% of its length. |
metric |
|
|
Total error count |
VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT |
long |
The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error. |
metric |
|
|
Total error rate |
VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE |
percentage |
Error rate is the percentage of video error count from (error count + total impressions). |
metric |
|
|
Video length |
VIDEO_VIEWERSHIP_VIDEO_LENGTH |
float |
Duration of the video creative. |
metric |
|
|
View-through rate |
VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE |
percentage |
View-through rate represented as a percentage. |
metric |
|
|
Vew |
VIEW_THROUGH_CONVERSIONS |
long |
Number of view-through conversions |
metric |
|
|
Advertiser view-through sales |
VIEW_THROUGH_REVENUE |
currency |
Revenue for view-through conversions. |
metric |
|
|
Week |
WEEK |
date |
Weekly date range, formatted as "M/D/YY - M/D/YY". |
dimension |
|
|
Yield Group ID |
YIELD_GROUP_ID |
long |
Breaks down reporting data by yield group ID. |
dimension |
|
|
Yield group |
YIELD_GROUP_NAME |
string |
Breaks down reporting data by yield group name. |
dimension |
|
|
Yield partner |
YIELD_PARTNER |
string |
Breaks down reporting data by yield partner. |
dimension |
|
|
Yield partner tag |
YIELD_PARTNER_TAG |
string |
Breaks down reporting data by the tag of a yield partner in a yield group. |
dimension |
|
|
ADX Report Currency |
adxReportCurrency |
string |
The currency for Ad Exchange revenue metrics. |
metric |
|
|
CMS Metadata Key IDs |
cmsMetadataKeyIds |
long |
The list of content CMS metadata key IDs being requested in this report. |
dimension |
|
|
Custom Dimention IDs |
customDimensionKeyIds |
long |
The list of custom dimension custom targeting key IDs being requested in this report. |
dimension |
|
|
Custom Field IDs |
customFieldIds |
long |
The list of CustomField.id being requested in this report. |
dimension |
|
|
Date Range Type |
dateRangeType |
DateRangeType |
The period of time for which the reporting data is being generated. In order to define custom time periods, set this to DateRangeType.CUSTOM_DATE. If set to DateRangeType.CUSTOM_DATE, then ReportQuery.startDate and ReportQuery.endDate will be used. |
dimension |
|
|
End Date |
endDate |
date |
The end date upto which the reporting information is gathered. The ReportQuery#dateRangeType field must be set to DateRangeType.CUSTOM_DATE in order to use this. |
dimension |
|
|
Start Date |
startDate |
date |
The start date from which the reporting information is gathered. The ReportQuery#dateRangeType field must be set to DateRangeType.CUSTOM_DATE in order to use this. |
dimension |
|
|
Statement |
statement |
statement |
Specifies a filter to use for reporting on data. |
dimension |
|
|
Time Zone Type |
timeZoneType |
TimeZoneType |
Gets the TimeZoneType for this report, which determines the time zone used for the report's date range. Defaults to TimeZoneType.PUBLISHER. |
string |
|
