Google Ad Manager: Most-used fields#
The table below gives information about most-used fields that you can import from Google Ad Manager. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
The total number of impressions that were viewable according to Active View criteria, regardless of the ad source (Ad server, Ad Exchange, etc.). |
metric |
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
The percentage of Active View measurable impressions that were actually viewed. |
metric |
ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
The number of AdSense impressions that were technically capable of being measured for viewability by Active View. |
dimension |
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
The number of AdSense impressions for which Active View measurement was successfully initiated. |
dimension |
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
The number of AdSense impressions that were considered viewable based on Active View standards. |
dimension |
ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS |
ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS |
The total number of AdSense impressions generated by a specific line item. |
metric |
ADSENSE_LINE_ITEM_LEVEL_REVENUE |
ADSENSE_LINE_ITEM_LEVEL_REVENUE |
The revenue generated from AdSense ads specifically attributed to line items. |
metric |
ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS |
ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS |
The number of AdSense impressions that matched specific targeting criteria at the line item level. |
dimension |
ADS_ESTIMATED_REVENUE |
ADS_ESTIMATED_REVENUE |
The estimated revenue generated from AdSense. |
metric |
ADVERTISER_CREDIT_STATUS |
ADVERTISER_CREDIT_STATUS |
The financial credit status of the advertiser. |
dimension |
ADVERTISER_DOMAIN_NAME |
ADVERTISER_DOMAIN_NAME |
The domain name of the advertiser associated with the ad impression. |
dimension |
ADVERTISER_EXTERNAL_ID |
ADVERTISER_EXTERNAL_ID |
The unique identifier for an advertiser as defined by an external system. |
dimension |
ADVERTISER_ID |
ADVERTISER_ID |
The unique identifier of the advertiser. |
dimension |
ADVERTISER_NAME |
ADVERTISER_NAME |
The name of the advertiser. |
dimension |
ADVERTISER_TYPE |
ADVERTISER_TYPE |
The type or category of the advertiser. |
dimension |
ADVERTISER_VERTICAL_NAME |
ADVERTISER_VERTICAL_NAME |
The industry vertical or category that the advertiser operates within (e.g., Retail, Technology). |
dimension |
ADX_ESTIMATED_REVENUE |
ADX_ESTIMATED_REVENUE |
The total estimated revenue generated from Ad Exchange ads. |
metric |
AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME |
AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME |
The average time, in seconds, that an Ad Exchange ad impression was considered viewable by Active View. This field is identical to AD_EXCHANGE_AVERAGE_VIEWABLE_TIME. |
metric |
AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
The total number of Ad Exchange impressions that were eligible for Active View measurement. An impression is eligible if the ad creative has an Active View enabled tag and the impression is counted with a downloaded pingback. |
metric |
AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS |
AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS |
The total number of Ad Exchange impressions where Active View measurement was enabled. This is synonymous with eligible impressions for Active View. |
metric |
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
The number of Ad Exchange impressions that were measurable by Active View out of the total eligible impressions. An ad is measurable when the Active View enabled tag successfully captured viewability information. |
metric |
AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS |
AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS |
The number of Ad Exchange impressions that were successfully measured by Active View technology. This is synonymous with measurable impressions for Active View. |
metric |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
The count of Ad Exchange impressions that were considered viewable based on Active View standards. |
metric |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
The percentage of Ad Exchange Active View measurable impressions that were actually viewable. |
metric |
AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS |
AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS |
The number of Ad Exchange impressions that were deemed viewable according to Active View criteria (e.g., a certain percentage of the ad on screen for a minimum duration). |
metric |
AD_EXCHANGE_ADVERTISER_DOMAIN |
AD_EXCHANGE_ADVERTISER_DOMAIN |
The domain name of the advertiser for ads served via Ad Exchange. |
dimension |
AD_EXCHANGE_ADVERTISER_NAME |
AD_EXCHANGE_ADVERTISER_NAME |
The name of the advertiser associated with the ad served through Ad Exchange. |
dimension |
AD_EXCHANGE_ADVERTISER_VERTICAL |
AD_EXCHANGE_ADVERTISER_VERTICAL |
The industry vertical or category that the advertiser in Ad Exchange operates within (e.g., Automotive, Finance). |
dimension |
AD_EXCHANGE_AD_ECPM |
AD_EXCHANGE_AD_ECPM |
The effective cost per thousand impressions for Ad Exchange ads. |
metric |
AD_EXCHANGE_AD_LOCATION |
AD_EXCHANGE_AD_LOCATION |
The general location of the Ad Exchange ad on a webpage or in an application (e.g., ‘top’, ‘bottom’, ‘sidebar’). |
dimension |
AD_EXCHANGE_AD_REQUESTS |
AD_EXCHANGE_AD_REQUESTS |
The total number of ad requests made for Ad Exchange ads. |
metric |
AD_EXCHANGE_AD_REQUEST_ECPM |
AD_EXCHANGE_AD_REQUEST_ECPM |
The effective cost per thousand ad requests for Ad Exchange. |
metric |
AD_EXCHANGE_AD_TYPE |
AD_EXCHANGE_AD_TYPE |
The type of ad served through Ad Exchange (e.g., ‘Display’, ‘Video’, ‘Rich Media’). |
dimension |
AD_EXCHANGE_AGENCY |
AD_EXCHANGE_AGENCY |
The agency associated with an Ad Exchange transaction. |
dimension |
AD_EXCHANGE_AVERAGE_VIEWABLE_TIME |
AD_EXCHANGE_AVERAGE_VIEWABLE_TIME |
The average time, in seconds, that an Ad Exchange ad impression was considered viewable by Active View. |
metric |
AD_EXCHANGE_BID_TYPE_CODE |
AD_EXCHANGE_BID_TYPE_CODE |
A code indicating the type of bid used in the Ad Exchange, such as real-time bidding. |
dimension |
AD_EXCHANGE_BRANDING_TYPE |
AD_EXCHANGE_BRANDING_TYPE |
Indicates the branding level of an ad on Ad Exchange (e.g., ‘Branded’, ‘Semi-transparent’, ‘Anonymous’). |
dimension |
AD_EXCHANGE_BRANDING_TYPE_CODE |
AD_EXCHANGE_BRANDING_TYPE_CODE |
The code representing the branding type of an ad on Ad Exchange. |
dimension |
AD_EXCHANGE_BRAND_NAME |
AD_EXCHANGE_BRAND_NAME |
The brand name of the advertiser whose ad was served via Ad Exchange. |
dimension |
AD_EXCHANGE_BUYER_NETWORK_ID |
AD_EXCHANGE_BUYER_NETWORK_ID |
The unique identifier for the buyer’s network participating in Ad Exchange. |
dimension |
AD_EXCHANGE_BUYER_NETWORK_NAME |
AD_EXCHANGE_BUYER_NETWORK_NAME |
The name of the buyer’s network participating in Ad Exchange. |
dimension |
AD_EXCHANGE_CHANNEL_NAME |
AD_EXCHANGE_CHANNEL_NAME |
The name of the Ad Exchange channel through which ads were served. |
dimension |
AD_EXCHANGE_CLICKS |
AD_EXCHANGE_CLICKS |
The total number of clicks recorded on Ad Exchange ads. |
metric |
AD_EXCHANGE_COUNTRY_CODE |
AD_EXCHANGE_COUNTRY_CODE |
The two-letter ISO 3166-1 country code representing the country where the Ad Exchange impression occurred. |
dimension |
AD_EXCHANGE_COUNTRY_NAME |
AD_EXCHANGE_COUNTRY_NAME |
The name of the country associated with Ad Exchange activity. |
dimension |
AD_EXCHANGE_COVERAGE |
AD_EXCHANGE_COVERAGE |
The percentage of Ad Exchange ad requests that successfully resulted in an ad being served. |
metric |
AD_EXCHANGE_CPC |
AD_EXCHANGE_CPC |
The cost per click for Ad Exchange ads. |
metric |
AD_EXCHANGE_CREATIVE_SIZES |
AD_EXCHANGE_CREATIVE_SIZES |
The dimensions (width x height) of the creatives served through Ad Exchange. |
dimension |
AD_EXCHANGE_CTR |
AD_EXCHANGE_CTR |
The click-through rate (clicks divided by impressions) for Ad Exchange ads. |
metric |
AD_EXCHANGE_CUSTOM_CHANNEL_CODE |
AD_EXCHANGE_CUSTOM_CHANNEL_CODE |
A code for a custom channel configured within Ad Exchange for targeting or reporting. |
dimension |
AD_EXCHANGE_CUSTOM_CHANNEL_ID |
AD_EXCHANGE_CUSTOM_CHANNEL_ID |
The unique identifier for a custom channel configured within Ad Exchange for targeting or reporting. |
dimension |
AD_EXCHANGE_DEAL_ID |
AD_EXCHANGE_DEAL_ID |
The unique identifier for a programmatic deal transacted through Ad Exchange. |
dimension |
AD_EXCHANGE_DEAL_NAME |
AD_EXCHANGE_DEAL_NAME |
The name of the Ad Exchange deal (e.g., Preferred Deal, Private Auction) through which the ad was served. |
dimension |
AD_EXCHANGE_DEVICE_CATEGORY |
AD_EXCHANGE_DEVICE_CATEGORY |
The category of device on which the Ad Exchange ad was displayed (e.g., Desktop, Mobile, Tablet). |
dimension |
AD_EXCHANGE_DFP_AD_UNIT |
AD_EXCHANGE_DFP_AD_UNIT |
The Ad Manager ad unit where an Ad Exchange ad was displayed. |
dimension |
AD_EXCHANGE_DFP_AD_UNIT_ID |
AD_EXCHANGE_DFP_AD_UNIT_ID |
The unique identifier for the Google Ad Manager (formerly DFP) ad unit where the Ad Exchange ad was served. |
dimension |
AD_EXCHANGE_DSP_BUYER_NETWORK_NAME |
AD_EXCHANGE_DSP_BUYER_NETWORK_NAME |
The name of the Demand-Side Platform (DSP) or buyer network that facilitated the purchase of the ad impression on Ad Exchange. |
dimension |
AD_EXCHANGE_ESTIMATED_REVENUE |
AD_EXCHANGE_ESTIMATED_REVENUE |
The total estimated revenue generated from Ad Exchange ads. |
metric |
AD_EXCHANGE_EXPANSION_TYPE |
AD_EXCHANGE_EXPANSION_TYPE |
The type of expansion for an ad creative served through Ad Exchange. |
dimension |
AD_EXCHANGE_IMPRESSIONS |
AD_EXCHANGE_IMPRESSIONS |
The total number of impressions served for Ad Exchange ads. |
metric |
AD_EXCHANGE_INVENTORY_OWNERSHIP |
AD_EXCHANGE_INVENTORY_OWNERSHIP |
Indicates the ownership of the ad inventory on Ad Exchange (e.g., ‘Publisher Owned’, ‘Resold’). |
dimension |
AD_EXCHANGE_INVENTORY_SIZE |
AD_EXCHANGE_INVENTORY_SIZE |
The size of the Ad Exchange ad inventory (e.g., ‘300x250’, ‘728x90’). |
dimension |
AD_EXCHANGE_INVENTORY_SIZE_CODE |
AD_EXCHANGE_INVENTORY_SIZE_CODE |
A code representing the size of the ad inventory slot in Ad Exchange. |
dimension |
AD_EXCHANGE_LIFT |
AD_EXCHANGE_LIFT |
The percentage increase in earnings attributed to Ad Exchange ads compared to AdSense ads. |
metric |
AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM |
AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM |
The average effective cost per thousand impressions (eCPM) for Ad Exchange at the individual line item level. |
metric |
AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS |
AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS |
The total number of clicks for Ad Exchange ads associated with a specific line item. |
metric |
AD_EXCHANGE_LINE_ITEM_LEVEL_CTR |
AD_EXCHANGE_LINE_ITEM_LEVEL_CTR |
The click-through rate (CTR) for Ad Exchange ads at the individual line item level. |
metric |
AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS |
AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS |
The total number of impressions for Ad Exchange ads associated with a specific line item. |
metric |
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS |
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS |
The percentage of total clicks accounted for by Ad Exchange ads at the individual line item level. |
metric |
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS |
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS |
The percentage of total impressions accounted for by Ad Exchange ads at the individual line item level. |
metric |
AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE |
AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE |
The revenue generated from Ad Exchange ads at the individual line item level. |
metric |
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS |
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS |
The number of clicks on Ad Exchange ads that matched specific targeting criteria at the line item level. |
metric |
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS |
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS |
The number of impressions served for Ad Exchange ads that matched specific targeting criteria at the line item level. |
metric |
AD_EXCHANGE_MATCHED_ECPM |
AD_EXCHANGE_MATCHED_ECPM |
The effective cost per thousand impressions (eCPM) for Ad Exchange ads that were successfully matched and served. |
metric |
AD_EXCHANGE_MATCHED_REQUESTS |
AD_EXCHANGE_MATCHED_REQUESTS |
The number of Ad Exchange ad requests that successfully found a matching ad. |
metric |
AD_EXCHANGE_MATCHED_REQUEST_CTR |
AD_EXCHANGE_MATCHED_REQUEST_CTR |
The Click-Through Rate (CTR) for ad requests on Ad Exchange that resulted in a matched ad. This indicates the percentage of matched ad requests that led to a click. |
metric |
AD_EXCHANGE_MATCH_RATE |
AD_EXCHANGE_MATCH_RATE |
The percentage of Ad Exchange ad requests that were successfully filled with an ad. |
metric |
AD_EXCHANGE_MOBILE_APP_NAME |
AD_EXCHANGE_MOBILE_APP_NAME |
The name of the mobile application where the Ad Exchange ad was displayed. |
dimension |
AD_EXCHANGE_MOBILE_CARRIER_NAME |
AD_EXCHANGE_MOBILE_CARRIER_NAME |
The name of the mobile carrier used by the device displaying the Ad Exchange ad. |
dimension |
AD_EXCHANGE_MOBILE_DEVICE_NAME |
AD_EXCHANGE_MOBILE_DEVICE_NAME |
The name of the mobile device on which the Ad Exchange ad was viewed. |
dimension |
AD_EXCHANGE_MOBILE_INVENTORY_TYPE |
AD_EXCHANGE_MOBILE_INVENTORY_TYPE |
The classification of mobile inventory (e.g., Mobile Application, Mobile Web) for Ad Exchange. |
dimension |
AD_EXCHANGE_NETWORK_PARTNER_NAME |
AD_EXCHANGE_NETWORK_PARTNER_NAME |
The name of the network partner involved in serving the Ad Exchange ad. |
dimension |
AD_EXCHANGE_OPERATING_SYSTEM |
AD_EXCHANGE_OPERATING_SYSTEM |
The operating system used by the user viewing the Ad Exchange ad (e.g., Android, iOS, Windows). |
dimension |
AD_EXCHANGE_OPTIMIZATION_TYPE |
AD_EXCHANGE_OPTIMIZATION_TYPE |
The type of optimization applied to ad serving within Ad Exchange. |
dimension |
AD_EXCHANGE_PRICING_RULE_ID |
AD_EXCHANGE_PRICING_RULE_ID |
The unique identifier for the pricing rule applied to Ad Exchange inventory. |
dimension |
AD_EXCHANGE_PRICING_RULE_NAME |
AD_EXCHANGE_PRICING_RULE_NAME |
The name of the pricing rule applied in Ad Exchange to determine the floor or target prices for inventory. |
dimension |
AD_EXCHANGE_PRODUCT_CODE |
AD_EXCHANGE_PRODUCT_CODE |
The product code associated with the Ad Exchange transaction. |
dimension |
AD_EXCHANGE_PRODUCT_NAME |
AD_EXCHANGE_PRODUCT_NAME |
The name of the product associated with the Ad Exchange transaction. |
dimension |
AD_EXCHANGE_REQUEST_SOURCES |
AD_EXCHANGE_REQUEST_SOURCES |
The source of the ad request for Ad Exchange (e.g., ‘Web’, ‘Mobile App’). |
dimension |
AD_EXCHANGE_RESPONSES_SERVED |
AD_EXCHANGE_RESPONSES_SERVED |
The total number of ad responses served by Ad Exchange. |
metric |
AD_EXCHANGE_SITE_NAME |
AD_EXCHANGE_SITE_NAME |
The name of the website or app where Ad Exchange ads were displayed. |
dimension |
AD_EXCHANGE_TAG_CODE |
AD_EXCHANGE_TAG_CODE |
A code identifying the specific ad tag used for Ad Exchange inventory. |
dimension |
AD_EXCHANGE_TAG_NAME |
AD_EXCHANGE_TAG_NAME |
The name of the ad tag used for Ad Exchange inventory. |
dimension |
AD_EXCHANGE_TARGETING_TYPE |
AD_EXCHANGE_TARGETING_TYPE |
The type of targeting applied to Ad Exchange ad requests (e.g., ‘Geo’, ‘Device’, ‘Custom’). |
dimension |
AD_EXCHANGE_TARGETING_TYPE_CODE |
AD_EXCHANGE_TARGETING_TYPE_CODE |
A code indicating the specific targeting type applied to ads in Ad Exchange. |
dimension |
AD_EXCHANGE_TOTAL_REQUESTS |
AD_EXCHANGE_TOTAL_REQUESTS |
The total number of ad requests made to Ad Exchange. |
metric |
AD_EXCHANGE_TOTAL_REQUEST_CTR |
AD_EXCHANGE_TOTAL_REQUEST_CTR |
The Click-Through Rate (CTR) for all ad requests made to Ad Exchange, indicating the percentage of total ad requests that resulted in a click. |
metric |
AD_EXCHANGE_TRANSACTION_TYPE |
AD_EXCHANGE_TRANSACTION_TYPE |
The type of transaction that occurred in Ad Exchange (e.g., ‘Auction’, ‘Preferred Deal’). |
dimension |
AD_EXCHANGE_TRANSACTION_TYPE_CODE |
AD_EXCHANGE_TRANSACTION_TYPE_CODE |
A code representing the type of transaction that occurred in Ad Exchange (e.g., open auction, private marketplace). |
dimension |
AD_EXCHANGE_URL |
AD_EXCHANGE_URL |
The URL where the Ad Exchange ad was displayed. |
dimension |
AD_EXCHANGE_URL_ID |
AD_EXCHANGE_URL_ID |
The unique identifier for the URL where the Ad Exchange ad was displayed. |
dimension |
AD_EXCHANGE_USER_BANDWIDTH_NAME |
AD_EXCHANGE_USER_BANDWIDTH_NAME |
The name of the user’s bandwidth type (e.g., ‘Broadband’, ‘Dialup’) for Ad Exchange traffic. |
dimension |
AD_EXCHANGE_VIDEO_AD_DURATION |
AD_EXCHANGE_VIDEO_AD_DURATION |
The reported duration of the video ad served through Ad Exchange. |
metric |
AD_EXCHANGE_VIDEO_AD_DURATION_RAW |
AD_EXCHANGE_VIDEO_AD_DURATION_RAW |
The raw, unformatted duration of the video ad served through Ad Exchange. |
dimension |
AD_EXCHANGE_VIDEO_AD_TYPE |
AD_EXCHANGE_VIDEO_AD_TYPE |
The format or type of the video ad served through Ad Exchange (e.g., ‘In-stream’, ‘Out-stream’). |
dimension |
AD_EXCHANGE_WEB_PROPERTY_CODE |
AD_EXCHANGE_WEB_PROPERTY_CODE |
A code identifying the web property associated with Ad Exchange traffic. |
dimension |
AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME |
AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME |
The average duration, in milliseconds, that an ad server impression was viewable according to Active View metrics. |
metric |
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
The count of ad server impressions for which Active View measurement was possible. |
metric |
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
The count of ad server impressions that were considered viewable based on Active View standards. |
metric |
AD_SERVER_ALL_REVENUE |
AD_SERVER_ALL_REVENUE |
The total revenue generated from all ad impressions served by the ad server. |
metric |
AD_SERVER_ALL_REVENUE_GROSS |
AD_SERVER_ALL_REVENUE_GROSS |
The total gross revenue generated from all ad impressions served by the ad server, before any deductions. |
metric |
AD_SERVER_CLICKS |
AD_SERVER_CLICKS |
The total number of clicks recorded on ads served by the ad server. |
metric |
AD_SERVER_CPD_REVENUE |
AD_SERVER_CPD_REVENUE |
The revenue generated from ad server impressions billed on a Cost-Per-Day (CPD) basis. |
metric |
AD_SERVER_CPM_AND_CPC_REVENUE |
AD_SERVER_CPM_AND_CPC_REVENUE |
The revenue generated from ad server impressions billed on a Cost-Per-Mille (CPM) or Cost-Per-Click (CPC) basis. |
metric |
AD_SERVER_CPM_AND_CPC_REVENUE_GROSS |
AD_SERVER_CPM_AND_CPC_REVENUE_GROSS |
The gross revenue generated from ad server impressions billed on a Cost-Per-Mille (CPM) or Cost-Per-Click (CPC) basis, before any deductions. |
metric |
AD_SERVER_CTR |
AD_SERVER_CTR |
The click-through rate (clicks divided by impressions) for ads served by the ad server. |
metric |
AD_SERVER_IMPRESSIONS |
AD_SERVER_IMPRESSIONS |
The total number of ad impressions served by the ad server. |
metric |
AD_SERVER_RESPONSES_SERVED |
AD_SERVER_RESPONSES_SERVED |
The total number of ad responses served by the ad server. |
metric |
AD_SERVER_WITH_CPD_AVERAGE_ECPM |
AD_SERVER_WITH_CPD_AVERAGE_ECPM |
The average effective cost per mille (eCPM) for ad server impressions, including revenue from Cost-Per-Day (CPD) campaigns. |
metric |
AD_SIZE |
AD_SIZE |
The dimensions (width x height) of the ad creative. |
dimension |
AD_TYPE_ID |
AD_TYPE_ID |
The unique identifier for the type of ad. |
dimension |
AD_TYPE_NAME |
AD_TYPE_NAME |
The name associated with the type of ad. |
dimension |
AD_UNIT |
AD_UNIT |
The specific ad unit within the inventory hierarchy where the ad was displayed. |
dimension |
AD_UNIT_CODE |
AD_UNIT_CODE |
The unique code used to identify the ad unit in the publisher’s website or app. |
dimension |
AD_UNIT_ID |
AD_UNIT_ID |
The unique identifier for the ad unit. |
dimension |
AD_UNIT_NAME |
AD_UNIT_NAME |
The name of the ad unit. |
dimension |
BIDDER_ID |
BIDDER_ID |
The unique identifier for the bidder participating in the ad auction. |
dimension |
BIDDER_NAME |
BIDDER_NAME |
The name of the bidder participating in the ad auction. |
dimension |
BROWSER_NAME |
BROWSER_NAME |
The name of the web browser used by the user when the ad impression occurred (e.g., Chrome, Firefox, Safari). |
dimension |
BUYER_NETWORK_ID |
BUYER_NETWORK_ID |
The unique identifier for the buyer network associated with programmatic ad transactions. |
dimension |
BUYER_NETWORK_NAME |
BUYER_NETWORK_NAME |
The name of the buyer network associated with programmatic ad transactions. |
dimension |
BUYING_AGENCY_NAME |
BUYING_AGENCY_NAME |
The name of the agency responsible for purchasing the ad inventory. |
dimension |
CARRIER_NAME |
CARRIER_NAME |
The name of the mobile network carrier used by the user’s device. |
dimension |
CHANNEL_NAME |
CHANNEL_NAME |
The name of the distribution or demand channel through which the ad was served. |
dimension |
COUNTRY_CODE |
COUNTRY_CODE |
The two-letter ISO 3166-1 country code representing the country where the ad impression occurred. |
dimension |
COUNTRY_CRITERIA_ID |
COUNTRY_CRITERIA_ID |
The unique identifier for the geographical country targeting criteria. |
dimension |
COUNTRY_NAME |
COUNTRY_NAME |
The name of the country. |
dimension |
CREATIVE_CLICK_THROUGH_URL |
CREATIVE_CLICK_THROUGH_URL |
The URL to which the user is directed when clicking on the creative. |
dimension |
CREATIVE_EXTERNAL_ID |
CREATIVE_EXTERNAL_ID |
The unique identifier for a creative as defined by an external system. |
dimension |
CREATIVE_ID |
CREATIVE_ID |
The unique identifier for the creative. |
dimension |
CREATIVE_NAME |
CREATIVE_NAME |
The name of the creative. |
dimension |
CREATIVE_SIZE |
CREATIVE_SIZE |
The dimensions (width x height) of the creative as defined in the system. |
dimension |
CREATIVE_SIZE_DELIVERED |
CREATIVE_SIZE_DELIVERED |
The actual dimensions (width x height) of the creative that was served. |
dimension |
CREATIVE_TYPE |
CREATIVE_TYPE |
The type of ad creative displayed (e.g., Image, HTML5, Video). |
dimension |
CUSTOM_CRITERIA |
CUSTOM_CRITERIA |
The custom targeting criteria applied to the ad, defined by key-value pairs. |
dimension |
CUSTOM_TARGETING_VALUE_ID |
CUSTOM_TARGETING_VALUE_ID |
The unique identifier for a specific value within a custom targeting key-value pair. |
dimension |
DATE |
DATE |
The specific date for which the report data is aggregated. |
dimension |
DAY |
DAY |
The day of the week for the reported data. |
metric |
DEMAND_CHANNEL_ID |
DEMAND_CHANNEL_ID |
The unique identifier for the demand channel (e.g., programmatic, direct sales) that supplied the ad. |
dimension |
DEMAND_CHANNEL_NAME |
DEMAND_CHANNEL_NAME |
The descriptive name for the demand channel (e.g., programmatic, direct sales) that supplied the ad. |
dimension |
DEVICE_CATEGORY_ID |
DEVICE_CATEGORY_ID |
The unique identifier for the category of device used (e.g., desktop, tablet, mobile). |
dimension |
DEVICE_CATEGORY_NAME |
DEVICE_CATEGORY_NAME |
The name of the device category (e.g., Desktop, High-end mobile device, Tablet). |
dimension |
DEVICE_GROUP |
DEVICE_GROUP |
The category of device group (e.g., Desktop, Mobile, Tablet) from which the ad request originated. |
dimension |
DEVICE_MANUFACTURER |
DEVICE_MANUFACTURER |
The manufacturer of the device used to view the ad. |
dimension |
DEVICE_MANUFACTURER_EXCLUDED |
DEVICE_MANUFACTURER_EXCLUDED |
Indicates if certain device manufacturers were excluded from ad targeting. |
dimension |
DOMAIN |
DOMAIN |
The domain name of the website or application where the ad impression occurred. |
dimension |
FORECASTED_CREATIVE_RESTRICTION |
FORECASTED_CREATIVE_RESTRICTION |
Indicates if a creative restriction was applied during the forecast to limit eligible creatives. |
dimension |
FORECASTED_CREATIVE_RESTRICTION_EXCLUDED |
FORECASTED_CREATIVE_RESTRICTION_EXCLUDED |
Indicates if a creative restriction was explicitly excluded from the forecast calculation. |
dimension |
GEOGRAPHY |
GEOGRAPHY |
The geographical location targeted or associated with ad delivery. |
dimension |
HOUR |
HOUR |
The hour of the day when an ad event occurred, used for time-based reporting. |
metric |
INVENTORY_OWNERSHIP_CODE |
INVENTORY_OWNERSHIP_CODE |
A code indicating who owns the ad inventory (e.g., owned and operated, represented). |
dimension |
INVENTORY_OWNERSHIP_NAME |
INVENTORY_OWNERSHIP_NAME |
The name describing who owns the ad inventory (e.g., Owned & Operated, Represented). |
dimension |
LINE_ITEM_COMPUTED_STATUS |
LINE_ITEM_COMPUTED_STATUS |
The current system-calculated delivery status of the line item. |
dimension |
LINE_ITEM_COST_TYPE |
LINE_ITEM_COST_TYPE |
The method by which the publisher is paid for the line item (e.g., CPM, CPC, CPD, Flat Rate). |
dimension |
LINE_ITEM_DELIVERY_INDICATOR |
LINE_ITEM_DELIVERY_INDICATOR |
An indicator showing the current pace or status of a line item’s delivery. |
dimension |
LINE_ITEM_DELIVERY_PACING |
LINE_ITEM_DELIVERY_PACING |
The method used to distribute the delivery of a line item over its duration (e.g., Evenly, Frontloaded). |
dimension |
LINE_ITEM_END_DATE_TIME |
LINE_ITEM_END_DATE_TIME |
The date and time when the line item is scheduled to stop serving. |
dimension |
LINE_ITEM_FREQUENCY_CAP |
LINE_ITEM_FREQUENCY_CAP |
The limit on how many times an individual user can see an ad from this line item within a given period. |
dimension |
LINE_ITEM_GOAL_QUANTITY |
LINE_ITEM_GOAL_QUANTITY |
The total number of impressions or clicks targeted for delivery by the line item. |
dimension |
LINE_ITEM_ID |
LINE_ITEM_ID |
The unique identifier for the line item. |
dimension |
LINE_ITEM_LABELS |
LINE_ITEM_LABELS |
The labels (categories or attributes) that have been applied to the line item. |
dimension |
LINE_ITEM_LIFETIME_CLICKS |
LINE_ITEM_LIFETIME_CLICKS |
The cumulative number of clicks for the line item since its inception. |
dimension |
LINE_ITEM_LIFETIME_IMPRESSIONS |
LINE_ITEM_LIFETIME_IMPRESSIONS |
The cumulative number of impressions for the line item since its inception. |
metric |
LINE_ITEM_NAME |
LINE_ITEM_NAME |
The name of the line item. |
dimension |
LINE_ITEM_NON_CPD_BOOKED_REVENUE |
LINE_ITEM_NON_CPD_BOOKED_REVENUE |
The booked revenue for line items that are not based on a Cost-Per-Day (CPD) pricing model. |
metric |
LINE_ITEM_PRIORITY |
LINE_ITEM_PRIORITY |
The numerical priority assigned to the line item, influencing its serving order against other line items. |
metric |
LINE_ITEM_START_DATE_TIME |
LINE_ITEM_START_DATE_TIME |
The date and time when the line item is scheduled to begin serving. |
dimension |
LINE_ITEM_TYPE |
LINE_ITEM_TYPE |
The classification of the line item, such as Sponsorship, Standard, Network, Bulk, Price Priority, House, or AdSense. |
dimension |
Line Item Type |
Line Item Type |
The classification of the line item, such as Sponsorship, Standard, Network, Bulk, Price Priority, House, or AdSense. |
dimension |
MASTER_COMPANION_CREATIVE_ID |
MASTER_COMPANION_CREATIVE_ID |
The unique identifier for the creative that serves as the master in a master/companion creative set. |
dimension |
MASTER_COMPANION_CREATIVE_NAME |
MASTER_COMPANION_CREATIVE_NAME |
The name of the creative that serves as the master in a master/companion creative set. |
dimension |
MOBILE_APP_NAME |
MOBILE_APP_NAME |
The name of the mobile application where the ad was displayed. |
dimension |
MOBILE_DEVICE_NAME |
MOBILE_DEVICE_NAME |
The specific name of the mobile device on which the ad was viewed (e.g., ‘iPhone X’, ‘Samsung Galaxy S22’). |
dimension |
MOBILE_INVENTORY_TYPE |
MOBILE_INVENTORY_TYPE |
The type of mobile inventory where the ad was displayed (e.g., ‘Mobile App’, ‘Mobile Web’). |
dimension |
MONTH_AND_YEAR |
MONTH_AND_YEAR |
The specific month and year when the ad event occurred, used for time-based reporting. |
dimension |
NATIVE_STYLE_ID |
NATIVE_STYLE_ID |
The unique identifier for the native ad style or template used. |
dimension |
NATIVE_STYLE_NAME |
NATIVE_STYLE_NAME |
The descriptive name of the native ad style or template used. |
dimension |
NETWORK_CODE |
NETWORK_CODE |
The unique code identifying the Google Ad Manager network. |
metric |
NETWORK_PARTNER_ID |
NETWORK_PARTNER_ID |
The unique identifier for the network partner. |
dimension |
NETWORK_PARTNER_NAME |
NETWORK_PARTNER_NAME |
The name of the network partner. |
dimension |
OPERATING_SYSTEM_VERSION_ID |
OPERATING_SYSTEM_VERSION_ID |
The unique identifier for the operating system version used by the device that received the ad. |
dimension |
OPERATING_SYSTEM_VERSION_NAME |
OPERATING_SYSTEM_VERSION_NAME |
The descriptive name of the operating system version used by the device that received the ad. |
dimension |
ORDER_AGENCY |
ORDER_AGENCY |
The advertising agency associated with the order. |
dimension |
ORDER_AGENCY_ID |
ORDER_AGENCY_ID |
The unique identifier for the advertising agency associated with the order. |
dimension |
ORDER_END_DATE_TIME |
ORDER_END_DATE_TIME |
The date and time when the order is scheduled to conclude. |
dimension |
ORDER_ID |
ORDER_ID |
The unique identifier for the order. |
dimension |
ORDER_LABELS |
ORDER_LABELS |
The labels (categories or attributes) that have been applied to the order. |
dimension |
ORDER_NAME |
ORDER_NAME |
The name of the order. |
dimension |
ORDER_SALESPERSON |
ORDER_SALESPERSON |
The salesperson responsible for the order. |
dimension |
ORDER_START_DATE_TIME |
ORDER_START_DATE_TIME |
The date and time when the order is scheduled to begin. |
dimension |
ORDER_TRAFFICKER |
ORDER_TRAFFICKER |
The ad operations professional responsible for implementing and managing the order. |
dimension |
Order Type |
Order Type |
The classification of an order, which is a grouping of line items in Google Ad Manager. |
dimension |
PARENT_AD_UNIT_ID |
PARENT_AD_UNIT_ID |
The unique identifier of the parent ad unit in the inventory hierarchy. |
dimension |
PARTNER_MANAGEMENT_PARTNER_CTR |
PARTNER_MANAGEMENT_PARTNER_CTR |
The click-through rate for the partner. |
metric |
PLACEMENT_ID |
PLACEMENT_ID |
The unique identifier for the placement, a grouping of ad units. |
dimension |
PLACEMENT_NAME |
PLACEMENT_NAME |
The name of the placement. |
dimension |
PROGRAMMATIC_BUYER_ID |
PROGRAMMATIC_BUYER_ID |
The unique identifier for the programmatic buyer involved in the ad transaction. |
dimension |
PROGRAMMATIC_CHANNEL_NAME |
PROGRAMMATIC_CHANNEL_NAME |
The name of the programmatic channel through which the ad was transacted (e.g., Open Auction, Private Auction, Preferred Deal). |
dimension |
PROGRAMMATIC_DEAL_NAME |
PROGRAMMATIC_DEAL_NAME |
The name of the specific programmatic deal under which ads were served. |
dimension |
PROGRAMMATIC_RESPONSES_SERVED |
PROGRAMMATIC_RESPONSES_SERVED |
The total number of programmatic ad responses served. |
metric |
REGION_CRITERIA_ID |
REGION_CRITERIA_ID |
The unique identifier for a geographic region, used for targeting or reporting breakdowns. |
dimension |
REGION_NAME |
REGION_NAME |
The descriptive name of a geographic region, used for targeting or reporting breakdowns. |
dimension |
REQUESTED_AD_SIZES |
REQUESTED_AD_SIZES |
The dimensions (width x height) of the ad sizes requested by the publisher. |
dimension |
REQUEST_TYPE |
REQUEST_TYPE |
The type of ad request made, such as standard display, video, or native. |
dimension |
SALESPERSON_ID |
SALESPERSON_ID |
The unique identifier for the salesperson. |
dimension |
SELL_THROUGH_AVAILABLE_IMPRESSIONS |
SELL_THROUGH_AVAILABLE_IMPRESSIONS |
The total number of ad impressions that are available for sale within a given time frame according to sell-through forecasting. |
metric |
SELL_THROUGH_FORECASTED_IMPRESSIONS |
SELL_THROUGH_FORECASTED_IMPRESSIONS |
The total number of ad impressions predicted to be delivered for sell-through forecasting. |
metric |
SITE |
SITE |
The domain name of the website where the ad was displayed. |
dimension |
SITE COUNTRY |
SITE COUNTRY |
The country where the website is located or primarily targets. |
dimension |
SITE URL |
SITE URL |
The URL of the website where the ad was served. |
dimension |
SITE_COUNTRY |
SITE_COUNTRY |
The country where the website is located or primarily targets. |
dimension |
SITE_NAME |
SITE_NAME |
The name of the website or property where the ad was displayed. |
dimension |
TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
The total number of impressions across all inventory that were eligible for Active View measurement. |
metric |
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
The total number of impressions across all inventory that were measurable by Active View technology. |
metric |
TOTAL_ACTIVE_VIEW_REVENUE |
TOTAL_ACTIVE_VIEW_REVENUE |
The total revenue generated from impressions that were measurable and viewable according to Active View standards. |
metric |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
The combined total of viewable impressions from both Ad Manager and Ad Exchange, as measured by Active View. |
metric |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
The total percentage of all Active View eligible impressions that were considered viewable. |
metric |
TOTAL_AD_REQUESTS |
TOTAL_AD_REQUESTS |
The total number of ad requests made across all inventory sources. |
metric |
TOTAL_CODE_SERVED_COUNT |
TOTAL_CODE_SERVED_COUNT |
The total number of instances where an ad code was sent from the ad server to the user’s browser or app. |
metric |
TOTAL_CONVERSIONS |
TOTAL_CONVERSIONS |
The total number of conversion events recorded across the network. |
metric |
TOTAL_FILL_RATE |
TOTAL_FILL_RATE |
The overall percentage of ad requests that were successfully filled with an ad. |
metric |
TOTAL_INVENTORY_LEVEL_ALL_REVENUE |
TOTAL_INVENTORY_LEVEL_ALL_REVENUE |
The total revenue generated across all ad sources at the inventory level. |
metric |
TOTAL_INVENTORY_LEVEL_CLICKS |
TOTAL_INVENTORY_LEVEL_CLICKS |
The total number of clicks across all ad sources at the inventory level. |
metric |
TOTAL_INVENTORY_LEVEL_CPM_AND_CPC_REVENUE |
TOTAL_INVENTORY_LEVEL_CPM_AND_CPC_REVENUE |
The total revenue generated from CPM and CPC impressions across all ad sources at the inventory level. |
metric |
TOTAL_INVENTORY_LEVEL_IMPRESSIONS |
TOTAL_INVENTORY_LEVEL_IMPRESSIONS |
The total number of impressions across all ad sources at the inventory level. |
metric |
TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS |
TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS |
The total number of ad requests that were not filled with an ad at the inventory level. |
metric |
TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM |
TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM |
The average effective cost per mille (eCPM) for all inventory, including revenue generated from Cost-Per-Day (CPD) deals. |
metric |
TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE |
TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE |
The total revenue generated across all monetization models (CPM, CPC, CPD, etc.) attributed to line items. |
metric |
TOTAL_LINE_ITEM_LEVEL_CLICKS |
TOTAL_LINE_ITEM_LEVEL_CLICKS |
The total number of clicks generated by line items. |
metric |
TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE |
TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE |
The total revenue generated from Cost-Per-Mille (CPM) and Cost-Per-Click (CPC) campaigns specifically attributed to line items. |
metric |
TOTAL_LINE_ITEM_LEVEL_CTR |
TOTAL_LINE_ITEM_LEVEL_CTR |
The overall Click-Through Rate (CTR) calculated at the line item level, representing the percentage of ad impressions for a line item that resulted in a click. |
metric |
TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS |
TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS |
The total number of impressions generated by line items. |
metric |
TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM |
TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM |
The average effective cost per mille (eCPM) for line items, including revenue generated from Cost-Per-Day (CPD) campaigns. |
metric |
TOTAL_PROGRAMMATIC_ELIGIBLE_AD_REQUESTS |
TOTAL_PROGRAMMATIC_ELIGIBLE_AD_REQUESTS |
The total number of ad requests that were eligible for programmatic advertising. |
metric |
TOTAL_RESPONSES_SERVED |
TOTAL_RESPONSES_SERVED |
The total number of ad responses served across all inventory sources. |
metric |
UNIQUE_REACH |
UNIQUE_REACH |
Represents the number of unique users reached by ads in the report. |
metric |
UNIQUE_REACH_FREQUENCY |
UNIQUE_REACH_FREQUENCY |
The average number of times a unique user was exposed to an ad. |
metric |
UNIQUE_REACH_IMPRESSIONS |
UNIQUE_REACH_IMPRESSIONS |
The total number of impressions delivered to unique users. |
metric |
URL_ID |
URL_ID |
The unique identifier for the URL where the ad impression occurred. |
dimension |
URL_NAME |
URL_NAME |
The full URL of the page where the ad impression occurred. |
dimension |
VIDEO_AD_TYPE_ID |
VIDEO_AD_TYPE_ID |
The unique identifier for the type of video ad. |
dimension |
VIDEO_AD_TYPE_NAME |
VIDEO_AD_TYPE_NAME |
The name associated with the type of video ad. |
dimension |
VIDEO_INTERACTION_VIDEO_SKIPS |
VIDEO_INTERACTION_VIDEO_SKIPS |
The total number of times viewers chose to skip a video ad. |
dimension |
VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME |
VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME |
The average duration in seconds that video ads were viewed. |
dimension |
VIDEO_VIEWERSHIP_COMPLETE |
VIDEO_VIEWERSHIP_COMPLETE |
The total count of video ads that were viewed entirely to their conclusion. |
dimension |
VIDEO_VIEWERSHIP_COMPLETION_RATE |
VIDEO_VIEWERSHIP_COMPLETION_RATE |
The percentage of video ads that were viewed entirely to their conclusion. |
metric |
VIDEO_VIEWERSHIP_FIRST_QUARTILE |
VIDEO_VIEWERSHIP_FIRST_QUARTILE |
The total count of video ads that were played up to 25% of their duration. |
dimension |
VIDEO_VIEWERSHIP_MIDPOINT |
VIDEO_VIEWERSHIP_MIDPOINT |
The total count of video ads that were played up to 50% of their duration. |
dimension |
VIDEO_VIEWERSHIP_START |
VIDEO_VIEWERSHIP_START |
The total count of video ads that initiated playback. |
dimension |
VIDEO_VIEWERSHIP_THIRD_QUARTILE |
VIDEO_VIEWERSHIP_THIRD_QUARTILE |
The total count of video ads that were played up to 75% of their duration. |
dimension |
VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT |
VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT |
The total number of errors recorded during video ad playback. |
metric |
YIELD_GROUP_ESTIMATED_REVENUE |
YIELD_GROUP_ESTIMATED_REVENUE |
The estimated revenue generated from ad requests filled by yield groups. |
metric |
YIELD_GROUP_ID |
YIELD_GROUP_ID |
The unique identifier for the yield group that managed the ad inventory. |
dimension |
YIELD_GROUP_IMPRESSIONS |
YIELD_GROUP_IMPRESSIONS |
The total number of impressions served through yield groups. |
metric |
YIELD_GROUP_NAME |
YIELD_GROUP_NAME |
The name of the yield group that managed the ad inventory. |
dimension |
YIELD_PARTNER |
YIELD_PARTNER |
The name of the yield partner participating in the yield group. |
dimension |
ad_unit_name |
ad_unit_name |
The name of the ad unit where the ad was displayed. |
dimension |
availableUnits |
availableUnits |
The number of ad units (impressions or clicks) that are available for a given line item based on forecasting. |
metric |
costPerUnit |
costPerUnit |
The cost per unit defined for the line item. |
metric |
costType |
costType |
The method by which the publisher is paid for the line item (e.g., CPM, CPC, CPD, Flat Rate). |
dimension |
customFields |
customFields |
Custom key-value pairs associated with an entity, providing additional configurable attributes. |
dimension |
deliveredUnits |
deliveredUnits |
The number of ad units (impressions or clicks) that have been successfully delivered for a line item to date. |
metric |
externalId |
externalId |
A unique identifier for the entity as recognized by an external system or integrated platform. |
dimension |
forecastEndDate |
forecastEndDate |
The end date for the period covered by the forecast. |
dimension |
forecastRunDate |
forecastRunDate |
The date on which the inventory forecast was generated. |
dimension |
forecastStartDate |
forecastStartDate |
The start date for the period covered by the forecast. |
dimension |
gender |
gender |
The gender demographic targeted for ad delivery. |
dimension |
id |
id |
The unique system-generated identifier for a specific entity. |
dimension |
inventory_unit |
inventory_unit |
The unit type used for inventory measurement, such as impressions or clicks. |
dimension |
lineItemType |
lineItemType |
The classification of the line item, such as Sponsorship, Standard, Network, Bulk, Price Priority, House, or AdSense. |
dimension |
line_item_end_date_time |
line_item_end_date_time |
The date and time when the line item is scheduled to stop serving. |
dimension |
line_item_start_date_time |
line_item_start_date_time |
The date and time when the line item is scheduled to begin serving. |
dimension |
matchedUnits |
matchedUnits |
The number of ad units (impressions or clicks) that matched the targeting criteria of the line item. |
metric |
name |
name |
The human-readable name of the entity. |
dimension |
orderAdvertiserId |
orderAdvertiserId |
The unique identifier of the advertiser associated with the order. |
metric |
orderAdvertiserName |
orderAdvertiserName |
The name of the advertiser associated with the order. |
dimension |
orderAdvertiserid |
orderAdvertiserid |
The unique identifier of the advertiser associated with the order. |
metric |
orderAdvertisername |
orderAdvertisername |
The name of the advertiser associated with the order. |
dimension |
orderAppliedLabels |
orderAppliedLabels |
The labels (categories or attributes) that have been applied to the order. |
dimension |
orderAppliedlabels |
orderAppliedlabels |
The labels (categories or attributes) that have been applied to the order. |
dimension |
orderCustomFields |
orderCustomFields |
Custom key-value pairs associated with the order, providing additional configurable attributes. |
dimension |
orderCustomfields |
orderCustomfields |
Custom key-value pairs associated with the order, providing additional configurable attributes. |
dimension |
orderEndDateTime |
orderEndDateTime |
The date and time when the order is scheduled to conclude. |
dimension |
orderEnddatetime |
orderEnddatetime |
The date and time when the order is scheduled to conclude. |
dimension |
orderExternalOrderId |
orderExternalOrderId |
The unique identifier for the order as it exists in an external order management system. |
metric |
orderExternalorderid |
orderExternalorderid |
The unique identifier for the order as it exists in an external order management system. |
metric |
orderId |
orderId |
The unique identifier for the order. |
metric |
orderName |
orderName |
The name of the order. |
dimension |
orderPoNumber |
orderPoNumber |
The purchase order (PO) number associated with the order. |
dimension |
orderPonumber |
orderPonumber |
The purchase order (PO) number associated with the order. |
dimension |
orderStartDateTime |
orderStartDateTime |
The date and time when the order is scheduled to begin. |
dimension |
orderStartdatetime |
orderStartdatetime |
The date and time when the order is scheduled to begin. |
dimension |
order_end_date_time |
order_end_date_time |
The date and time when the order is scheduled to conclude. |
dimension |
order_start_date_time |
order_start_date_time |
The date and time when the order is scheduled to begin. |
dimension |
possibleUnits |
possibleUnits |
A list of potential units that can be used for inventory or pricing (e.g., impressions, clicks). |
metric |
priority |
priority |
The numerical priority assigned to the line item, influencing its serving order against other line items. |
metric |
programmatic eligible ad requests |
programmatic eligible ad requests |
The total number of ad requests that were eligible for programmatic advertising. This field is identical to TOTAL_PROGRAMMATIC_ELIGIBLE_AD_REQUESTS. |
dimension |
programmatic responses served |
programmatic responses served |
The total number of programmatic ad responses served. This field is identical to PROGRAMMATIC_RESPONSES_SERVED. |
dimension |
requestPlatformTargeting |
requestPlatformTargeting |
Specifies targeting based on the platform where the ad request originated (e.g., Web, Mobile Web, Mobile Application). |
dimension |
reservedUnits |
reservedUnits |
The number of ad units (impressions or clicks) that are reserved by competing line items, impacting availability. |
metric |
servingEndTime |
servingEndTime |
The end date and time when an ad or campaign stopped serving. |
dimension |
startDateTime |
startDateTime |
The start date and time when an ad or campaign began serving. |
dimension |
unitType |
unitType |
The type of unit used for pricing or inventory, such as impressions, clicks, or time. |
dimension |
videoPositionTargeting |
videoPositionTargeting |
Specifies targeting based on the position of the video ad within video content (e.g., pre-roll, mid-roll, post-roll). |
dimension |