Google Ad Manager

The table below gives information about all the data fields that you can import from Google Ad Manager.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name below refers to how the name displayed in Adverity.

Field UI name	Field API name	Description	Use in Adverity
Activity Group ID	ACTIVITY_GROUP_ID	Breaks down reporting data by activity group ID.	dimension
Activity group	ACTIVITY_GROUP_NAME	Breaks down reporting data by activity group.	dimension
Activity ID	ACTIVITY_ID	Breaks down reporting data by activity ID.	dimension
Activity	ACTIVITY_NAME	Breaks down reporting data by activity.	dimension
AdSense Active View Average Viewable Time (seconds)	ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME	Active View AdSense average time in seconds that specific impressions are reported as being viewable.	metric
AdSense Active View eligible impressions	ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS	Total number of impressions delivered by AdSense that were eligible to measure viewability.	metric
AdSense Active View measurable impressions	ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	The number of impressions delivered by AdSense that were sampled, and measurable by active view.	metric
AdSense Active View % measurable impressions	ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE	The percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view).	metric
AdSense Active View Revenue	ADSENSE_ACTIVE_VIEW_REVENUE	Active View AdSense revenue.	metric
AdSense Active View viewable impressions	ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	The number of impressions delivered by AdSense viewed on the user’s screen.	metric
AdSense Active View % viewable impressions	ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE	The percentage of impressions delivered by AdSense viewed on the user’s screen (out of AdSense impressions measurable by active view).	metric
AdSense average eCPM	ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM	The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation.	metric
AdSense clicks	ADSENSE_LINE_ITEM_LEVEL_CLICKS	The number of clicks an AdSense ad delivered for line item-level dynamic allocation.	metric
AdSense CTR	ADSENSE_LINE_ITEM_LEVEL_CTR	The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation.	metric
AdSense impressions	ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS	The number of impressions an AdSense ad delivered for line item-level dynamic allocation.	metric
AdSense clicks (%)	ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS	The ratio of the number of clicks delivered by AdSense reservation ads to the total clicks delivered for line item-level dynamic allocation.	metric
AdSense impressions (%)	ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS	The ratio of the number of impressions delivered by AdSense reservation ads to the total impressions delivered for line item-level dynamic allocation.	metric
AdSense revenue	ADSENSE_LINE_ITEM_LEVEL_REVENUE	Revenue generated from AdSense ads delivered for line item-level dynamic allocation.	metric
AdSense targeted clicks	ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS	The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.	metric
AdSense targeted impressions	ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS	The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.	metric
AdSense revenue (%)	ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE	The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation.	metric
Adsense Line Item Level With CPD Percent Revenue	ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE	The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation.	metric
AdSense responses served	ADSENSE_RESPONSES_SERVED	The total number of times that an AdSense ad is delivered.	metric
Advertiser credit status	ADVERTISER_CREDIT_STATUS	Represents Company.creditStatus for Dimension.ADVERTISER_NAME. Can be used for filtering.	dimension
External advertiser ID	ADVERTISER_EXTERNAL_ID	Represents Company.externalId for Dimension.ADVERTISER_NAME.	dimension
Advertiser ID	ADVERTISER_ID	Breaks down reporting data by advertising company Company.id. Can be used to filter by Company.id.	dimension
Advertiser labels	ADVERTISER_LABELS	Represents Company.appliedLabels as a comma separated list of Label.name for Dimension.ADVERTISER_NAME.	dimension
Advertiser Label IDs	ADVERTISER_LABEL_IDS	Represents Company.appliedLabels as a comma separated list of Label.id for Dimension.ADVERTISER_NAME.	dimension
Advertiser primary contact	ADVERTISER_PRIMARY_CONTACT	Represents name and email address in the form of name(email) of primary contact for Dimension.ADVERTISER_NAME.	dimension
Advertiser type	ADVERTISER_TYPE	Represents Company.type for Dimension.ADVERTISER_NAME. Can be used for filtering.	dimension
Ad Exchange Active View Average Viewable Time (seconds)	AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME	Active View AdExchange average time in seconds that specific impressions are reported as being viewable.	metric
Ad Exchange Active View eligible impressions	AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS	Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.	metric
Ad Exchange historical	AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS	Total number of impressions generated by mapped Ad Exchange properties that were eligible to measure viewability.	metric
Active view measurable	AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE	The estimated percentage of impressions generated by mapped Ad Exchange properties that are eligible for Active View measurement.	metric
Ad Exchange Active View measurable impressions	AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view.	metric
Ad Exchange Active View % measurable impressions	AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE	The percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view).	metric
Active view measured impressions	AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS	Total number of eligible impressions generated by mapped Ad Exchange properties that were measurable by Active View.	metric
Ad Exchange Active View Revenue	AD_EXCHANGE_ACTIVE_VIEW_REVENUE	Active View AdExchange revenue.	metric
Active view viewable	AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE	The percentage of viewable impressions out of all measurable impressions generated by mapped Ad Exchange properties.	metric
Ad Exchange Active View viewable impressions	AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	The number of impressions delivered by Ad Exchange viewed on the user’s screen.	metric
Ad Exchange Active View % viewable impressions	AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE	The percentage of impressions delivered by Ad Exchange viewed on the user’s screen (out of Ad Exchange impressions measurable by active view).	metric
Ad Exchange historical	AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS	Total number of Active View measurable impressions generated by mapped Ad Exchange properties that were viewable.	metric
Advertiser domains	AD_EXCHANGE_ADVERTISER_DOMAIN	Breaks down mapped Ad Exchange web property data by Ad Exchange advertiser domain.	dimension
Advertisers	AD_EXCHANGE_ADVERTISER_NAME	Breaks down mapped Ad Exchange web property data by the Ad Exchange advertiser name that bids on ads.	dimension
Advertiser verticals	AD_EXCHANGE_ADVERTISER_VERTICAL	Breaks down mapped Ad Exchange web property data by Ad Exchange advertiser vertical.	dimension
Ad CTR	AD_EXCHANGE_AD_CTR	The click-through rate of impressions issued by mapped Ad Exchange properties.	metric
Ad eCPM	AD_EXCHANGE_AD_ECPM	Ad revenue per 1000 ad impressions, for mapped Ad Exchange properties.	metric
Ad locations	AD_EXCHANGE_AD_LOCATION	Breaks down mapped Ad Exchange web property data by Ad Exchange ad location.	dimension
Ad requests	AD_EXCHANGE_AD_REQUESTS	The number of ad requests issued by mapped Ad Exchange properties.	metric
Ad request CTR	AD_EXCHANGE_AD_REQUEST_CTR	The click-through rate of ad requests issued by mapped Ad Exchange properties.	metric
Ad request eCPM	AD_EXCHANGE_AD_REQUEST_ECPM	The average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties.	metric
Ad Types	AD_EXCHANGE_AD_TYPE	Breaks down mapped Ad Exchange web property data by Ad Exchange ad type.	dimension
Agencies	AD_EXCHANGE_AGENCY	Breaks down mapped Ad Exchange web property data by Ad Exchange agency.	dimension
Average viewable time (secs)	AD_EXCHANGE_AVERAGE_VIEWABLE_TIME	The average time (in seconds) that an individual ad impression generated by mapped Ad Exchange properties was viewable.	metric
Ad Exchange Bid Type Code	AD_EXCHANGE_BID_TYPE_CODE	Breaks down mapped Ad Exchange web property data by Ad Exchange bid type code.	dimension
Branding types	AD_EXCHANGE_BRANDING_TYPE	Breaks down mapped Ad Exchange web property data by Ad Exchange branding type. Examples: Branded, Anonymous.	dimension
Ad Exchange Branding Type Code	AD_EXCHANGE_BRANDING_TYPE_CODE	Breaks down mapped Ad Exchange web property data by Ad Exchange branding type code.	dimension
Brands	AD_EXCHANGE_BRAND_NAME	Breaks down mapped Ad Exchange web property data by the Ad Exchange brand name that bids on ads.	dimension
Ad Exchange Buyer Network ID	AD_EXCHANGE_BUYER_NETWORK_ID	Breaks down mapped Ad Exchange web property data by Ad Exchange ad network ID.	dimension
Buyer networks	AD_EXCHANGE_BUYER_NETWORK_NAME	Breaks down mapped Ad Exchange web property data by Ad Exchange ad network name. Example: Google Adwords.	dimension
Channels	AD_EXCHANGE_CHANNEL_NAME	Breaks down mapped Ad Exchange web property data by Ad Exchange channel.	dimension
Clicks	AD_EXCHANGE_CLICKS	The number of clicks delivered by mapped Ad Exchange properties.	metric
Ad Exchange Country Code	AD_EXCHANGE_COUNTRY_CODE	Breaks down mapped Ad Exchange web property data by Ad Exchange country code.	dimension
Countries	AD_EXCHANGE_COUNTRY_NAME	Breaks down mapped Ad Exchange web property data by Ad Exchange country name.	dimension
Coverage	AD_EXCHANGE_COVERAGE	The matched queries click-through rate delivered by mapped Ad Exchange properties.	metric
CPC	AD_EXCHANGE_CPC	The cost-per-click generated by mapped Ad Exchange properties.	metric
Creative sizes	AD_EXCHANGE_CREATIVE_SIZES	Breaks down mapped Ad Exchange web property data by Ad Exchange creative size.	dimension
CTR	AD_EXCHANGE_CTR	The matched queries click-through rate delivered by mapped Ad Exchange properties.	metric
Ad Exchange Custom Channel Code	AD_EXCHANGE_CUSTOM_CHANNEL_CODE	Breaks down mapped Ad Exchange web property data by Ad Exchange custom channel code.	dimension
Ad Exchange Custom Channel ID	AD_EXCHANGE_CUSTOM_CHANNEL_ID	Breaks down mapped Ad Exchange web property data by Ad Exchange custom channel ID.	dimension
Days	AD_EXCHANGE_DATE	Breaks down mapped Ad Exchange web property data by Ad Exchange date, in Ad Exchange timezone.	dimension
Deals ad requests	AD_EXCHANGE_DEALS_AD_REQUESTS	Total ad requests associated with a given Deal, for mapped Ad Exchange properties.	metric
Deals bid responses	AD_EXCHANGE_DEALS_BID_RESPONSES	Number of responses that shows that a buyer is bidding, for mapped Ad Exchange properties.	metric
Deals matched requests	AD_EXCHANGE_DEALS_MATCHED_REQUESTS	Deal ad requests for mapped Ad Exchange properties which were matched.	metric
Deals match rate	AD_EXCHANGE_DEALS_MATCH_RATE	Deals matched requests divided by Deals ad requests, for mapped Ad Exchange properties.	metric
Deal IDs	AD_EXCHANGE_DEAL_ID	Breaks down mapped Ad Exchange web property data by Ad Exchange deal id.	dimension
Deal names	AD_EXCHANGE_DEAL_NAME	Breaks down mapped Ad Exchange web property data by Ad Exchange deal name.	dimension
Device categories	AD_EXCHANGE_DEVICE_CATEGORY	Breaks down mapped Ad Exchange web property data by Ad Exchange device category.	dimension
DFP Ad Units	AD_EXCHANGE_DFP_AD_UNIT	Breaks down mapped Ad Exchange web property data by Ad Manager ad unit.	dimension
Ad Exchange DFP Ad Unit ID	AD_EXCHANGE_DFP_AD_UNIT_ID	Breaks down mapped Ad Exchange web property data by Ad Manager ad unit ID.	dimension
DSPs	AD_EXCHANGE_DSP_BUYER_NETWORK_NAME	Breaks down mapped Ad Exchange web property data by Ad Exchange DSP buyer network name.	dimension
Estimated revenue	AD_EXCHANGE_ESTIMATED_REVENUE	The estimated net revenue generated by mapped Ad Exchange properties.	metric
Expandable types	AD_EXCHANGE_EXPANSION_TYPE	Breaks down mapped Ad Exchange web property data by Ad Exchange expansion type.	dimension
Ad impressions	AD_EXCHANGE_IMPRESSIONS	Ad Impressions on mapped Ad Exchange properties. When multiple text ads fill a single display slot it is only counted once, when the top text ad is recognized.	metric
Inventory ownership	AD_EXCHANGE_INVENTORY_OWNERSHIP	Breaks down mapped Ad Exchange web property data by Ad Exchange inventory ownership.	dimension
Inventory sizes	AD_EXCHANGE_INVENTORY_SIZE	Breaks down mapped Ad Exchange web property data by Ad Exchange inventory size	dimension
AD Exchange Inventory Size Code	AD_EXCHANGE_INVENTORY_SIZE_CODE	Breaks down mapped Ad Exchange web property data by Ad Exchange inventory size code.	dimension
Lift	AD_EXCHANGE_LIFT	The total lift generated by mapped Ad Exchange properties.	metric
Ad Exchange average eCPM	AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM	The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation.	metric
Ad Exchange clicks	AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS	The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation	metric
Ad Exchange CTR	AD_EXCHANGE_LINE_ITEM_LEVEL_CTR	The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation.	metric
Ad Exchange impressions	AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS	The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation.	metric
Ad Exchange clicks (%)	AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS	The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage.	metric
Ad Exchange impressions (%)	AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS	The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage.	metric
Ad Exchange revenue	AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE	Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation. Represented in publisher currency and time zone	metric
Ad Exchange targeted clicks	AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS	The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.	metric
Ad Exchange targeted impressions	AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS	The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.	metric
Ad Exchange revenue (%)	AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE	The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation.	metric
Ad Exchange Line Level With CPD Percent Revenue	AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE	The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation	metric
Matched eCPM	AD_EXCHANGE_MATCHED_ECPM	The average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties.	metric
Matched requests	AD_EXCHANGE_MATCHED_REQUESTS	Number of requests where a buyer was matched with the Ad request, for mapped Ad Exchange properties.	metric
App names	AD_EXCHANGE_MOBILE_APP_NAME	Breaks down mapped Ad Exchange web property data by Ad Exchange mobile app name.	dimension
Carrier names	AD_EXCHANGE_MOBILE_CARRIER_NAME	Breaks down mapped Ad Exchange web property data by Ad Exchange mobile carrier name.	dimension
Devices	AD_EXCHANGE_MOBILE_DEVICE_NAME	Breaks down mapped Ad Exchange web property data by Ad Exchange mobile device name.	dimension
Inventory types	AD_EXCHANGE_MOBILE_INVENTORY_TYPE	Breaks down mapped Ad Exchange web property data by Ad Exchange mobile inventory type.	dimension
Months	AD_EXCHANGE_MONTH	Breaks down mapped Ad Exchange web property data by Ad Exchange month, in Ad Exchange timezone.	dimension
Network partner names	AD_EXCHANGE_NETWORK_PARTNER_NAME	Breaks down mapped Ad Exchange web property data by Ad Exchange network partner name.	dimension
Operating systems	AD_EXCHANGE_OPERATING_SYSTEM	Breaks down mapped Ad Exchange web property data by Ad Exchange operating system version.	dimension
Optimization type	AD_EXCHANGE_OPTIMIZATION_TYPE	Breaks down reporting data by optimization type.	dimension
Ad Exchange Pricing Rule ID	AD_EXCHANGE_PRICING_RULE_ID	Breaks down mapped Ad Exchange web property data by Ad Exchange pricing rule ID.	dimension
Pricing rules	AD_EXCHANGE_PRICING_RULE_NAME	Breaks down mapped Ad Exchange web property data by Ad Exchange pricing rule.	dimension
Ad Exchange Product Code	AD_EXCHANGE_PRODUCT_CODE	Breaks down mapped Ad Exchange web property data by Ad Exchange product code.	dimension
Products	AD_EXCHANGE_PRODUCT_NAME	Breaks down mapped Ad Exchange web property data by Ad Exchange product.	dimension
Request sources	AD_EXCHANGE_REQUEST_SOURCES	Breaks down mapped Ad Exchange web property data by Ad Exchange request source.	dimension
Ad Exchange responses served	AD_EXCHANGE_RESPONSES_SERVED	The total number of times that an Ad Exchange ad is delivered.	metric
Sites	AD_EXCHANGE_SITE_NAME	Breaks down mapped Ad Exchange web property data by Ad Exchange site.	dimension
Ad Exchange Tag Code	AD_EXCHANGE_TAG_CODE	Breaks down mapped Ad Exchange web property data by Ad Exchange tags.	dimension
Tags	AD_EXCHANGE_TAG_NAME	Breaks down mapped Ad Exchange web property data by Ad Exchange tag.	dimension
Targeting types	AD_EXCHANGE_TARGETING_TYPE	Breaks down mapped Ad Exchange web property data by Ad Exchange targeting type.	dimension
Ad Exchange Targeting Type Code’	AD_EXCHANGE_TARGETING_TYPE_CODE	Breaks down mapped Ad Exchange web property data by Ad Exchange targeting type code.	dimension
Transaction types	AD_EXCHANGE_TRANSACTION_TYPE	Breaks down mapped Ad Exchange web property data by Ad Exchange deal/transaction type. Example: Open auction.	dimension
URLs	AD_EXCHANGE_URL	Breaks down mapped Ad Exchange web property data by Ad Exchange URL.	dimension
Ad Exchange URL ID	AD_EXCHANGE_URL_ID	Breaks down mapped Ad Exchange web property data by Ad Exchange URL ID.	dimension
Bandwidth	AD_EXCHANGE_USER_BANDWIDTH_NAME	Breaks down mapped Ad Exchange web property data by Ad Exchange user bandwidth.	dimension
Video abandonment rate	AD_EXCHANGE_VIDEO_ABANDONMENT_RATE	The video abandonment rate for mapped Ad Exchange properties.	metric
Ad Exchange Video Ad Duration	AD_EXCHANGE_VIDEO_AD_DURATION	Breaks down mapped Ad Exchange web property data by Ad Exchange video ad duration.	dimension
Video ad durations	AD_EXCHANGE_VIDEO_AD_DURATION_RAW	Breaks down mapped Ad Exchange web property data by Ad Exchange raw video ad duration.	dimension
Video ad types	AD_EXCHANGE_VIDEO_AD_TYPE	Breaks down mapped Ad Exchange web property data by Ad Exchange video ad type.	dimension
Auto-plays	AD_EXCHANGE_VIDEO_AUTO_PLAY	Number of times that the publisher specified a video ad played automatically for video ads by Ad Exchange properties.	metric
Click-to-plays	AD_EXCHANGE_VIDEO_CLICK_TO_PLAY	Number of times that the publisher specified a video ad played when clicked for video ads by Ad Exchange properties.	metric
Collapse	AD_EXCHANGE_VIDEO_COLLAPSE	Video interaction event for video ads by Ad Exchange properties. The number of times a user collapses a video, either to its original size or to a different size.	metric
Complete	AD_EXCHANGE_VIDEO_COMPLETE	The number of times the video played to completion for video ads by Ad Exchange properties.	metric
Completion rate	AD_EXCHANGE_VIDEO_COMPLETION_RATE	Percentage of times the video played to the end for video ads by Ad Exchange properties.	metric
Video drop-off rate	AD_EXCHANGE_VIDEO_DROPOFF_RATE	The video drop off rate for mapped Ad Exchange properties	metric
Expand	AD_EXCHANGE_VIDEO_EXPAND	Video interaction event for video ads by Ad Exchange properties. The number of times a user expands a video.	metric
Full screen	AD_EXCHANGE_VIDEO_FULL_SCREEN	Video interaction event for video ads by Ad Exchange properties. The number of times ad clip played in full screen mode.	metric
Midpoint	AD_EXCHANGE_VIDEO_MIDPOINT	The number of times the video reached its midpoint during play for video ads by Ad Exchange properties.	metric
Mute	AD_EXCHANGE_VIDEO_MUTE	Video interaction event for video ads by Ad Exchange properties. The number of times video player was in mute state during play of ad clip.	metric
Pause	AD_EXCHANGE_VIDEO_PAUSE	Video interaction event for video ads by Ad Exchange properties. The number of times user paused ad clip.	metric
Ad Exchange Video Quartile 1	AD_EXCHANGE_VIDEO_QUARTILE_1	A count of how many users watch the first 25% of a video ad, for mapped Ad Exchange properties.	metric
Ad Exchange Video Quartile 3	AD_EXCHANGE_VIDEO_QUARTILE_3	A count of how many users watch the first 75% of a video ad, for mapped Ad Exchange properties.	metric
Resume	AD_EXCHANGE_VIDEO_RESUME	Video interaction event for video ads by Ad Exchange properties. The number of times the user unpaused the video ad.	metric
Rewind	AD_EXCHANGE_VIDEO_REWIND	Video interaction event for video ads by Ad Exchange properties. The number of times a user rewinds the video ad.	metric
Video skipped	AD_EXCHANGE_VIDEO_SKIPPED	Video interaction event for video ads by Ad Exchange properties. The number of times a skippable video is skipped.	metric
Video start	AD_EXCHANGE_VIDEO_START	The number of impressions where the video was played for video ads by Ad Exchange properties.	metric
Total error rate	AD_EXCHANGE_VIDEO_TOTAL_ERROR_RATE	The video total error rate by Ad Exchange properties.	metric
Total error count	AD_EXCHANGE_VIDEO_TOTAL_VAST_ERROR_COUNT	Total error count	metric
TrueView skip rate	AD_EXCHANGE_VIDEO_TRUEVIEW_SKIP_RATE	Percentage of times a user clicked Skip, for mapped Ad Exchange properties.	metric
TrueView views	AD_EXCHANGE_VIDEO_TRUEVIEW_VIEWS	Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first, for mapped Ad Exchange properties.	metric
TrueView VTR	AD_EXCHANGE_VIDEO_TRUEVIEW_VTR	TrueView views divided by TrueView impressions, for mapped Ad Exchange properties.	metric
Unmute	AD_EXCHANGE_VIDEO_UNMUTE	Video interaction event for video ads by Ad Exchange properties. The number of times a user unmutes the video ad.	metric
VAST2 error count	AD_EXCHANGE_VIDEO_VAST2_ERROR_COUNT	The number of times a VAST2 error occurred for video ads by Ad Exchange properties linked to Ad Manager.	metric
VAST3 100 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_100_COUNT	The number of times a VAST3 error 100 occurred for video ads by Ad Exchange properties.	metric
VAST3 101 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_101_COUNT	The number of times a VAST3 error 101 occurred for video ads by Ad Exchange properties.	metric
VAST3 102 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_102_COUNT	The number of times a VAST3 error 102 occurred for video ads by Ad Exchange properties.	metric
VAST3 200 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_200_COUNT	The number of times a VAST3 error 200 occurred for video ads by Ad Exchange properties.	metric
VAST3 201 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_201_COUNT	The number of times a VAST3 error 201 occurred for video ads by Ad Exchange properties.	metric
VAST3 202 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_202_COUNT	The number of times a VAST3 error 202 occurred for video ads by Ad Exchange properties.	metric
VAST3 203 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_203_COUNT	The number of times a VAST3 error 203 occurred for video ads by Ad Exchange properties.	metric
VAST3 300 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_300_COUNT	The number of times a VAST3 error 300 occurred for video ads by Ad Exchange properties	metric
VAST3 301 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_301_COUNT	The number of times a VAST3 error 301 occurred for video ads by Ad Exchange properties.	metric
VAST3 302 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_302_COUNT	The number of times a VAST3 error 302 occurred for video ads by Ad Exchange properties.	metric
VAST3 303 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_303_COUNT	The number of times a VAST3 error 303 occurred for video ads by Ad Exchange properties	metric
VAST3 400 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_400_COUNT	The number of times a VAST3 error 400 occurred for video ads by Ad Exchange properties.	metric
VAST3 401 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_401_COUNT	The number of times a VAST3 error 401 occurred for video ads by Ad Exchange properties.	metric
VAST3 402 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_402_COUNT	The number of times a VAST3 error 402 occurred for video ads by Ad Exchange properties.	metric
VAST3 403 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_403_COUNT	The number of times a VAST3 error 403 occurred for video ads by Ad Exchange properties.	metric
VAST3 405 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_405_COUNT	The number of times a VAST3 error 405 occurred for video ads by Ad Exchange properties.	metric
AD_EXCHANGE_VIDEO_VAST_ERROR_500_COUNT	AD_EXCHANGE_VIDEO_VAST_ERROR_500_COUNT	The number of times a VAST3 error 500 occurred for video ads by Ad Exchange properties.	metric
VAST3 501 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_501_COUNT	The number of times a VAST3 error 501 occurred for video ads by Ad Exchange properties.	metric
VAST3 502 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_502_COUNT	The number of times a VAST3 error 502 occurred for video ads by Ad Exchange properties	metric
VAST3 503 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_503_COUNT	The number of times a VAST3 error 503 occurred for video ads by Ad Exchange properties.	metric
VAST3 600 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_600_COUNT	The number of times a VAST3 error 600 occurred for video ads by Ad Exchange properties.	metric
VAST3 601 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_601_COUNT	The number of times a VAST3 error 601 occurred for video ads by Ad Exchange properties	metric
VAST3 602 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_602_COUNT	The number of times a VAST3 error 602 occurred for video ads by Ad Exchange properties.	metric
VAST3 603 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_603_COUNT	The number of times a VAST3 error 603 occurred for video ads by Ad Exchange properties.	metric
VAST3 604 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_604_COUNT	The number of times a VAST3 error 604 occurred for video ads by Ad Exchange properties.	metric
VAST3 900 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_900_COUNT	The number of times a VAST3 error 900 occurred for video ads by Ad Exchange properties.	metric
VAST3 901 error count	AD_EXCHANGE_VIDEO_VAST_ERROR_901_COUNT	The number of times a VAST3 error 901 occurred for video ads by Ad Exchange properties.	metric
Ad Exchange Web Property Code	AD_EXCHANGE_WEB_PROPERTY_CODE	Breaks down data by Ad Exchange mapped web property code	dimension
Weeks	AD_EXCHANGE_WEEK	Breaks down mapped Ad Exchange web property data by Ad Exchange week, in Ad Exchange timezone.	dimension
Ad Network ID	AD_NETWORK_ID	The network that provided the ad for SDK ad mediation.	If selected for a report, that report will include only SDK mediation ads and will not contain non-SDK mediation ads.
Ad network name	AD_NETWORK_NAME	The name of the network defined in AD_NETWORK_ID.	dimension
Ad request sizes	AD_REQUEST_AD_UNIT_SIZES	Breaks down reporting data by the ad unit sizes specified in ad requests.	dimension
Key-values	AD_REQUEST_CUSTOM_CRITERIA	Breaks down reporting data by the custom criteria specified in ad requests.	dimension
Ad Server Active View Average Viewable Time (seconds)	AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME	Active View ad server average time in seconds that specific impressions are reported as being viewable.	metric
Ad server Active View eligible impressions	AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS	Total number of impressions delivered by the ad server that were eligible to measure viewability.	metric
Ad server Active View measurable impressions	AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	The number of impressions delivered by the ad server that were sampled, and measurable by active view.	metric
Ad server Active View % measurable impressions	AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE	The percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view).	metric
Ad Server Active View Revenue	AD_SERVER_ACTIVE_VIEW_REVENUE	Active View ad server revenue.	metric
Ad server Active View viewable impressions	AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	The number of impressions delivered by the ad server viewed on the user’s screen.	metric
Ad server Active View % viewable impressions	AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE	The percentage of impressions delivered by the ad server viewed on the user’s screen (out of the ad server impressions measurable by active view).	metric
Can correspond to any of the following in the Ad Manager UI: Ad server CPM, CPC, CPD, and vCPM revenue, Ad server CPM, CPC and CPD revenue.	AD_SERVER_ALL_REVENUE	The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.	metric
Can correspond to any of the following in the Ad Manager UI: Ad server CPM, CPC, CPD, and vCPM revenue (gross), Ad server CPM, CPC and CPD revenue (gross).	AD_SERVER_ALL_REVENUE_GROSS	The CPM, CPC and CPD gross revenue earned, calculated in publisher currency, for the ads delivered by the ad server.	metric
Ad server clicks	AD_SERVER_CLICKS	The number of clicks delivered by the ad server.	metric
CPA revenue	AD_SERVER_CPA_REVENUE	The CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad server.	dimension
Ad server CPD revenue	AD_SERVER_CPD_REVENUE	The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.	metric
Ad server CPM and CPC revenue	AD_SERVER_CPM_AND_CPC_REVENUE	The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server.	metric
Ad server CPM and CPC revenue (gross)	AD_SERVER_CPM_AND_CPC_REVENUE_GROSS	The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server.	metric
Ad server CTR	AD_SERVER_CTR	The CTR for an ad delivered by the ad server.	metric
Ad server impressions	AD_SERVER_IMPRESSIONS	The number of impressions delivered by the ad server.	metric
Ad Server Inventory Level With Percent Revenue	AD_SERVER_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE	The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.	metric
Ad server clicks (%)	AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS	The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation. Represented as a percentage.	metric
Ad server impressions (%)	AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS	The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation. Represented as a percentage.	metric
Ad server revenue (%)	AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE	The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage.	metric
Ad Server Line Item Level With CPD Percent Revenue	AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE	The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation.	metric
Ad server responses served	AD_SERVER_RESPONSES_SERVED	The total number of times that an ad is served by the ad server.	metric
Ad server targeted clicks	AD_SERVER_TARGETED_CLICKS	The number of clicks delivered by the ad server by explicit custom criteria targeting.	metric
Ad server targeted impressions	AD_SERVER_TARGETED_IMPRESSIONS	The number of impressions delivered by the ad server by explicit custom criteria targeting.	metric
Ad server unfiltered clicks	AD_SERVER_UNFILTERED_CLICKS	The number of clicks delivered by the ad server including clicks recognized as spam.	metric
Ad server unfiltered downloaded impressions	AD_SERVER_UNFILTERED_IMPRESSIONS	The number of downloaded impressions delivered by the ad server including impressions recognized as spam.	metric
Ad server average eCPM	AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM	The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server.	metric
Ad Server With CPD Average eCPM	AD_SERVER_WITH_CPD_AVERAGE_ECPM	The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server.	metric
Ad unit code	AD_UNIT_CODE	Represents AdUnit.adUnitCode for Dimension.AD_UNIT_NAME.	dimension
Ad Unit ID	AD_UNIT_ID	Breaks down reporting data by AdUnit.id. Can be used to filter by AdUnit.id. AD_UNIT_NAME, i.e. AdUnit.name, is automatically included as a dimension in the report.	dimension
Ad unit	AD_UNIT_NAME	Breaks down reporting data by ad unit.	dimension
Ad Unit Status	AD_UNIT_STATUS	Status of the ad unit. Not available as a dimension to report on, but exists as a dimension in order to filter on it using PQL. Valid values correspond to InventoryStatus.	dimension
Data partner	AUDIENCE_SEGMENT_DATA_PROVIDER_NAME	Breaks down reporting data by audience segment data provider name.	dimension
Audience Segment ID	AUDIENCE_SEGMENT_ID	Breaks down reporting data by billable audience segment ID.	dimension
Audience segment (billable)	AUDIENCE_SEGMENT_NAME	Breaks down reporting data by billable audience segment name.	dimension
Child network code	CHILD_NETWORK_CODE	Breaks down reporting data by child network code in MCM “Manage Inventory”.	dimension
Child Network ID	CHILD_NETWORK_ID	Breaks down reporting data by child network ID in MCM “Manage Inventory”.	dimension
City Criteria ID	CITY_CRITERIA_ID	Breaks down reporting data by city criteria ID.	dimension
City	CITY_NAME	Breaks down reporting data by city name.	dimension
Classified Advertiser ID	CLASSIFIED_ADVERTISER_ID	The ID of a classified advertiser.	dimension
Advertiser (classified)	CLASSIFIED_ADVERTISER_NAME	The name of a classified advertiser.	dimension
Clasified Brand ID	CLASSIFIED_BRAND_ID	The ID of a classified brand.	dimension
Brand (classified)	CLASSIFIED_BRAND_NAME	The name of a classified brand.	dimension
Click-through conversions	CLICK_THROUGH_CONVERSIONS	Number of click-through conversions.	metric
Advertiser click-through sales	CLICK_THROUGH_REVENUE	Revenue for click-through conversions.	metric
CMS Metadata	CMS_METADATA	Breaks down reporting data by CMS metadata.	dimension
Content Bundle ID	CONTENT_BUNDLE_ID	Breaks down reporting data by ContentBundle.id.	dimension
Content bundle	CONTENT_BUNDLE_NAME	Breaks down reporting data by content bundle.	dimension
Content source name	CONTENT_CMS_NAME	Represents the CmsContent.displayName within the first element of Content.cmsContent for Dimension.CONTENT_NAME.	dimension
ID of the video in the content source	CONTENT_CMS_VIDEO_ID	Represents the CmsContent.cmsContentId within the first element of Content.cmsContent for Dimension.CONTENT_NAME.	dimension
Content ID	CONTENT_ID	Breaks down reporting data by Content.id.	dimension
Content	CONTENT_NAME	Breaks down reporting data by content.	dimension
Conversions per click	CONVERSIONS_PER_CLICK	Number of click-through conversions per click.	metric
Conversions per thousand impressions	CONVERSIONS_PER_THOUSAND_IMPRESSIONS	Number of view-through conversions per thousand impressions.	metric
Country Criteria ID	COUNTRY_CRITERIA_ID	Breaks down reporting data by country criteria ID.	dimension
Country	COUNTRY_NAME	Breaks down reporting data by country name.	dimension
Creative billing type	CREATIVE_BILLING_TYPE	Breaks down reporting data by creative billing type.	dimension
Click-through URL	CREATIVE_CLICK_THROUGH_URL	Represents the click-through URL for Dimension.CREATIVE_NAME.	dimension
Creative ID	CREATIVE_ID	Breaks down reporting data by Creative.id or creative set id (master’s Creative.id) if the creative is part of a creative set. Can be used to filter by Creative.id.	dimension
Creative	CREATIVE_NAME	Breaks down reporting data by creative.	dimension
Creative Or Creative Set	CREATIVE_OR_CREATIVE_SET	Indicates if a creative is a regular creative or creative set. Values will be ‘Creative’ or ‘Creative set’	dimension
Creative size	CREATIVE_SIZE	Breaks down reporting data by Creative.size. Cannot be used for filtering.	dimension
Creative size (delivered)	CREATIVE_SIZE_DELIVERED	Breaks down reporting data by the creative size the ad was delivered to.	dimension
Creative SSL compliance override	CREATIVE_SSL_COMPLIANCE_OVERRIDE	Represents whether a creative’s SSL status was overridden.	dimension
Creative SSL scan result	CREATIVE_SSL_SCAN_RESULT	Represents whether a creative is SSL-compliant.	dimension
Creative type	CREATIVE_TYPE	Breaks down reporting data by creative type.	dimension
Key-values	CUSTOM_CRITERIA	Breaks down reporting data by custom criteria.	dimension
Custom Dimention	CUSTOM_DIMENSION	Breaks down reporting data by the CustomTargetingKeys marked as dimensions in inventory key-values setup. To use this dimension, a list of custom targeting key IDs must be specified in ReportQuery.customDimensionKeyIds.	dimension
Custom Event ID	CUSTOM_EVENT_ID	Breaks down reporting data by custom event ID.	dimension
Custom event	CUSTOM_EVENT_NAME	Breaks down reporting data by custom event name.	dimension
Custom event type	CUSTOM_EVENT_TYPE	Breaks down reporting data by custom event type (timer/exit/counter).	dimension
Custom Spot ID	CUSTOM_SPOT_ID	Breaks down reporting data by AdSpot.id.	dimension
Custom spot	CUSTOM_SPOT_NAME	Breaks down reporting data by content. AdSpot.name and AdSpot.id are automatically included as columns in the report.	dimension
Custom Targeting Value ID	CUSTOM_TARGETING_VALUE_ID	Breaks down reporting data by CustomTargetingValue.id.	dimension
Date	DATE	Daily breakdown of data.	dimension
Day of week	DAY	Calendar day of the week (e.g., Monday, Tuesday)	dimension
Demand Channel ID	DEMAND_CHANNEL_ID	Breaks down reporting data by demand channels.	dimension
Demand channel	DEMAND_CHANNEL_NAME	Breaks down reporting data by demand channel name.	dimension
Device Category ID	DEVICE_CATEGORY_ID	The ID of the device category to which an ad is being targeted.	dimension
Device category	DEVICE_CATEGORY_NAME	Breaks down reporting data by country name.	dimension
Total Active View eligible impressions	DP_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS	Total number of impressions delivered by the ad server that were eligible to measure viewability.	metric
Total Active View measurable impressions	DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	The number of impressions delivered that were sampled and measurable by active view.	metric
Total Active View % measurable impressions	DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE	The percentage of impressions delivered that were measurable by active view (out of all the impressions sampled for active view).	metric
Total Active View viewable impressions	DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	The number of impressions delivered that were viewed on the user’s screen.	metric
Total Active View % viewable impressions	DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE	The percentage of impressions delivered thar were viewed on the user’s screen (out of the impressions measurable by active view).	metric
Advertiser	DP_ADVERTISER_NAME	Breaks down Demand reporting data by the advertiser name that bid on ads.	dimension
Buyer network	DP_ADX_BUYER_NETWORK_NAME	Breaks down Demand reporting data by Ad Exchange ad network name. Example: Google Adwords.	dimension
App ID	DP_APP_ID	Breaks down reporting data by mobile app ID	dimension
Brand	DP_BRAND_NAME	Breaks down Demand reporting data by the brand name that bids on ads.	dimension
Clicks	DP_CLICKS	Number of clicks delivered.	metric
Cost	DP_COST	The revenue earned, calculated in publisher currency, for the ads delivered.	metric
DP Country Criteria ID	DP_COUNTRY_CRITERIA_ID	Breaks down Demand reporting data by country criteria ID. Can be used to filter by country criteria ID.	dimension
Country	DP_COUNTRY_NAME	Country associated to IP address from ad slot request.	dimension
Creative size	DP_CREATIVE_SIZE	Breaks down Demand reporting data by the creative size the ad was delivered to.	dimension
Date	DP_DATE	Breaks down Demand reporting data by date in the network time zone. Can be used to filter by date using ISO 8601’s format ‘YYYY-MM-DD’”.	dimension
Deal IDs	DP_DEAL_ID	Breaks down reporting data by the deal id provided by the publisher in the ad request.	dimension
Device category	DP_DEVICE_CATEGORY_NAME	Breaks down reporting data by the category of device (smartphone, feature phone, tablet, or desktop).	dimension
Total Average eCPM	DP_ECPM	The average estimated cost-per-thousand-impressions earned from ads delivered.	metric
Impressions	DP_IMPRESSIONS	Number of impressions delivered.	metric
Inventory type	DP_INVENTORY_TYPE	Breaks down Demand reporting data by inventory type.	dimension
Matched queries	DP_MATCHED_QUERIES	Number of requests where a buyer was matched with the Ad request.	metric
Device	DP_MOBILE_DEVICE_NAME	Breaks down reporting data by device name.	dimension
Month and year	DP_MONTH_YEAR	The related month and year. Example: “October 2019”	dimension
Queries	DP_QUERIES	Number of requests.	metric
Tag ID	DP_TAG_ID	Breaks down reporting data by the tag id provided by the publisher in the ad request.	dimension
Week	DP_WEEK	Calendar day of the week (e.g., Monday, Tuesday)	dimension
Dynamic Allocation Inventory Level With CPD Percent Revenue	DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE	The ratio of revenue to the total revenue earned from the dynamic allocation CPM, CPC and CPD ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.	metric
Eligible impressions	DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL	The number of Ad Exchange / AdSense and Ad Manager impressions.	metric
Impressions competing	DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL	The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions).	metric
Impressions not competing (%)	DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL	The percentage of eligible impressions that are not competing in dynamic allocation.	metric
Dymanic Allocation Opportunity Impressions Not Competing Total	DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL	The difference between eligible impressions and competing impressions in dynamic allocation.	metric
Dynamic allocation match rate	DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL	The percent of total dynamic allocation queries that won.	metric
Dymanic Allocation Opportunity Saturation Rate Total	DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL	The percent of eligible impressions participating in dynamic allocation.	metric
Unfilled competing impressions	DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING	The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense.	metric
GRP Audience Average Frequency	GRP_AUDIENCE_AVERAGE_FREQUENCY	The audience average frequency calculated as GRP_AUDIENCE_IMPRESSIONS / GRP_UNIQUE_AUDIENCE.	metric
GRP Audience Impressions	GRP_AUDIENCE_IMPRESSIONS	The number of impressions in the given demographic bucket.	metric
GRP Audience Impressions Share	GRP_AUDIENCE_IMPRESSIONS_SHARE	Percentage of the number of impressions in the given demographic bucket (out of the number of impressions in all demographics).	metric
GRP Audience Reach	GRP_AUDIENCE_REACH	The audience reach calculated as GRP_UNIQUE_AUDIENCE / GRP_POPULATION.	metric
Can correspond to any of the following in the Ad Manager UI: Demographics, comScore vCE demographics.	GRP_DEMOGRAPHICS	Breaks down reporting data by gender and age group	dimension
GRP Gross Rating Points	GRP_GROSS_RATING_POINTS	The gross rating points (GRP) calculated as GRP_AUDIENCE_REACH * GRP_AUDIENCE_AVERAGE_FREQUENCY * 100.	metric
	GRP_POPULATION	The number of people in the given demographic bucket.	metric
	GRP_UNIQUE_AUDIENCE	The number of unique users reached in the given demographic bucket.	metric
GRP Unique Audience Share	GRP_UNIQUE_AUDIENCE_SHARE	Percentage of the number of unique users reached in the given demographic bucket (out of the number of unique users reached in all demographics).	metric
Hour	HOUR	Numeric hour of the day (0-23) according to the network time zone.	dimension
Invoiced impressions	INVOICED_IMPRESSIONS	The number of invoiced impressions.	metric
Invoiced unfilled impressions	INVOICED_UNFILLED_IMPRESSIONS	The number of invoiced unfilled impressions.	metric
Is First Look Deal	IS_FIRST_LOOK_DEAL	Whether the report contains only Ad Exchange traffic fulfilled by First Look Deals or omits it.	dimension
NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE	In-target % impression share	The share of impressions that reached all in-target demographics.	metric
Contracted quantity	LINE_ITEM_CONTRACTED_QUANTITY	Represents the LineItem.contractedUnitsBought quantity for Dimension.LINE_ITEM_NAME.	dimension
Rate	LINE_ITEM_COST_PER_UNIT	Represents LineItem.costPerUnit for Dimension.LINE_ITEM_NAME.	dimension
Cost type	LINE_ITEM_COST_TYPE	Represents LineItem.costType for Dimension.LINE_ITEM_NAME. Can be used for filtering.	dimension
Creative end date	LINE_ITEM_CREATIVE_END_DATE	Represents a LineItemCreativeAssociation.endDateTime for a Dimension.LINE_ITEM_NAME and a Dimension.CREATIVE_NAME. Includes the date without the time.	dimension
Creative start date	LINE_ITEM_CREATIVE_START_DATE	Represents a LineItemCreativeAssociation.startDateTime for a Dimension.LINE_ITEM_NAME and a Dimension.CREATIVE_NAME. Includes the date without the time.	dimension
Currency code	LINE_ITEM_CURRENCY_CODE	Represents the 3 letter currency code for Dimension.LINE_ITEM_NAME.	dimension
Delivery Indicator	LINE_ITEM_DELIVERY_INDICATOR	Indicates the progress made for the delivery of the Dimension.LINE_ITEM_NAME.	dimension
Delivery pacing	LINE_ITEM_DELIVERY_PACING	Represents LineItem.deliveryRateType for Dimension.LINE_ITEM_NAME.	dimension
Discount	LINE_ITEM_DISCOUNT	Represents the LineItem.discount for Dimension.LINE_ITEM_NAME. The number is either a percentage or an absolute value depending on LineItem.discountType.	dimension
Line item end date	LINE_ITEM_END_DATE_TIME	Represents the end date (in YYYY-MM-DD format) for Dimension.LINE_ITEM_NAME. Can be used for filtering.	dimension
External Line Item ID	LINE_ITEM_EXTERNAL_ID	Represents LineItem.externalId for Dimension.LINE_ITEM_NAME. Can be used for filtering.	dimension
Frequency cap	LINE_ITEM_FREQUENCY_CAP	Represents LineItem.frequencyCaps as a comma separated list of “FrequencyCap.maxImpressions impressions per/every FrequencyCap.numTimeUnits FrequencyCap.timeUnit” (e.g. “10 impressions every day,500 impressions per lifetime”) for Dimension.LINE_ITEM_NAME.	dimension
Goal quantity	LINE_ITEM_GOAL_QUANTITY	The total number of impressions, clicks or days that is reserved for Dimension.LINE_ITEM_NAME.	dimension
Line item type	LINE_ITEM_ID	Type of line item associated to the Creative that served to the ad slot request.	dimension
Line item labels	LINE_ITEM_LABELS	Represents LineItem.effectiveAppliedLabels as a comma separated list of Label.name for Dimension.LINE_ITEM_NAME.	dimension
Line Item Label IDs	LINE_ITEM_LABEL_IDS	Represents LineItem.effectiveAppliedLabels as a comma separated list of Label.id for Dimension.LINE_ITEM_NAME.	dimension
Line item last reconciliation time	LINE_ITEM_LAST_RECONCILIATION_DATE_TIME	Represents the monthly last reconciliation date time of the line item for Dimension.LINE_ITEM_NAME and Dimension.MONTH_YEAR.	dimension
Line item lifetime clicks	LINE_ITEM_LIFETIME_CLICKS	The total number of clicks delivered over the lifetime of a Dimension.LINE_ITEM_NAME.	dimension
Line item lifetime impressions	LINE_ITEM_LIFETIME_IMPRESSIONS	The total number of impressions delivered over the lifetime of a Dimension.LINE_ITEM_NAME.	dimension
Line item	LINE_ITEM_NAME	Breaks down reporting data by line item.	dimension
Booked revenue (exclude CPD)	LINE_ITEM_NON_CPD_BOOKED_REVENUE	The cost of booking for a non-CPD Dimension.LINE_ITEM_NAME.	dimension
Optimizable	LINE_ITEM_OPTIMIZABLE	Generated as true for Dimension.LINE_ITEM_NAME which is eligible for optimization, false otherwise. Can be used for filtering.	dimension
Line item priority	LINE_ITEM_PRIORITY	Represents LineItem.priority for Dimension.LINE_ITEM_NAME as a value between 1 and 16. Can be used for filtering.	dimension
Line item reconciliation status	LINE_ITEM_RECONCILIATION_STATUS	Represents the monthly reconciliation status of the line item for Dimension.LINE_ITEM_NAME and Dimension.MONTH_YEAR.	dimension
Sponsorship goal (%)	LINE_ITEM_SPONSORSHIP_GOAL_PERCENTAGE	The ratio between the goal quantity for Dimension.LINE_ITEM_NAME of LineItemType.SPONSORSHIP and the LINE_ITEM_GOAL_QUANTITY. Represented as a number between 0..100.	dimension
Line item start date	LINE_ITEM_START_DATE_TIME	Represents the start date (in YYYY-MM-DD format) for Dimension.LINE_ITEM_NAME. Can be used for filtering	dimension
Line item type	LINE_ITEM_TYPE	Type of line item associated to the Creative that served to the ad slot request.	dimension
Master Companion Creative ID	MASTER_COMPANION_CREATIVE_ID	Breaks down reporting data by Creative.id.	dimension
Master and Companion creative	MASTER_COMPANION_CREATIVE_NAME	Breaks down reporting data by creative.	dimension
Master or Companion	MASTER_COMPANION_TYPE	The type of creative in a creative set - master or companion.	dimension
Mediation Third Party eCPM	MEDIATION_THIRD_PARTY_ECPM	Mediation third-party average cost-per-thousand-impressions.	metric
Mediation type	MEDIATION_TYPE	Breaks down reporting data by mediation type. A mediation type can be web, mobile app or video.	dimension
Metro Criteria ID	METRO_CRITERIA_ID	Breaks down reporting data by metro criteria ID.	dimension
Metro	METRO_NAME	Breaks down reporting data by metro name.	dimension
App names	MOBILE_APP_NAME	Breaks down reporting data by mobile app name. Can be used for filtering	dimension
Devices	MOBILE_DEVICE_NAME	Breaks down reporting data by device name. Can be used for filtering.	dimension
Can correspond to any of the following in the Ad Manager UI: Inventory types (retired), Inventory types.	MOBILE_INVENTORY_TYPE	Breaks down reporting data by inventory type. Can be used for filtering.	dimension
Month and year	MONTH_AND_YEAR	The related month and year. Example: “October 2019”	dimension
Native Style ID	NATIVE_STYLE_ID	Breaks down reporting data by native style ID.	dimension
Native style name	NATIVE_STYLE_NAME	Breaks down reporting data by native style name.	dimension
Native Template ID	NATIVE_TEMPLATE_ID	Breaks down reporting data by native template (also known as creative template) ID.	dimension
Native ad format name	NATIVE_TEMPLATE_NAME	Breaks down reporting data by native template (also known as creative template) name.	dimension
Audience index	NIELSEN_AUDIENCE_INDEX	The relative unique audience in the demographic compared with its share of the overall population.	metric
Average frequency	NIELSEN_AVERAGE_FREQUENCY	The average number of times that a person within the target audience sees an advertisement.	metric
Nielsen Demographics	NIELSEN_DEMOGRAPHICS	Breaks down reporting data by gender and age group, i.e., MALE_18_TO_20, MALE_21_TO_24, MALE_25_TO_29, MALE_30_TO_35, MALE_35_TO_39, MALE_40_TO_44, MALE_45_TO_49, MALE_50_TO_54, MALE_55_TO_64, MALE_65_PLUS, FEMALE_18_TO_20, FEMALE_21_TO_24, FEMALE_25_TO_29, FEMALE_30_TO_34, FEMALE_35_TO_39, FEMALE_40_TO_44, FEMALE_45_TO_49, FEMALE_50_TO_54, FEMALE_55_TO_64, FEMALE_65_PLUS, and OTHER.	dimension
Nielsen Device ID	NIELSEN_DEVICE_ID	Breaks down reporting data by device type, i.e., Computer, Mobile and other types.	dimension
Nielsen Digital Ad Ratings device	NIELSEN_DEVICE_NAME	Breaks down reporting data by device type, i.e., Computer, Mobile and other types.	dimension
Gross rating points	NIELSEN_GROSS_RATING_POINTS	The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency.	metric
Impressions	NIELSEN_IMPRESSIONS	The total number of impressions tracked for Nielsen Digital Ad Ratings measurement.	metric
Impressions index	NIELSEN_IMPRESSIONS_INDEX	The relative impressions per person in the demographic compared with the impressions per person for the overall population.	metric
Nielsen In Target Audience Index	NIELSEN_IN_TARGET_AUDIENCE_INDEX	The relative unique audience for all in-target demographics compared with its share of the overall population.	metric
Nielsen In Tagret Average Frequency	NIELSEN_IN_TARGET_AVERAGE_FREQUENCY	The average number of times that a person within the target audience sees an advertisement for all in-target demographics.	metric
Nielsen In Target Gross Rating Points	NIELSEN_IN_TARGET_GROSS_RATING_POINTS	The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency, for all in-target demographics.	metric
In-target impressions	NIELSEN_IN_TARGET_IMPRESSIONS	The total number of impressions for in-target demographic tracked for Nielsen Digital Ad Ratings measurement.	metric
Nielsen In Target Impressions Index	NIELSEN_IN_TARGET_IMPRESSIONS_INDEX	The relative impressions per person for all in-target demographics compared with the impressions per person for the overall population.	metric
Nielsen In Target Percent Audience Reach	NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH	The unique audience reached as a percentage of the population base for all in-target demographics.	metric
Nielsen In Tagret Percent Audience Share	NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE	The share of the unique audience for all in-target demographics.	metric
In-target % impression share	NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE	The share of impressions that reached all in-target demographics.	metric
Nielsen In Target Percent Population Share	NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE	The share of the total population for all in-target demographics represented by the population base.	metric
Nielsen In Target Population Base	NIELSEN_IN_TARGET_POPULATION_BASE	The total population for all in-target demographics.	metric
Nielsen In Target Unique Audience	NIELSEN_IN_TARGET_UNIQUE_AUDIENCE	The total number of different people within all in-target demographics who were reached.	metric
% audience reach	NIELSEN_PERCENT_AUDIENCE_REACH	The unique audience reached as a percentage of the population base.	metric
% audience share	NIELSEN_PERCENT_AUDIENCE_SHARE	The share of the unique audience in the demographic.	metric
% impression share	NIELSEN_PERCENT_IMPRESSIONS_SHARE	The share of impressions that reached the target demographic.	metric
% population share	NIELSEN_PERCENT_POPULATION_SHARE	The share of the total population represented by the population base.	metric
Population base	NIELSEN_POPULATION_BASE	The population in the demographic.	metric
Nielsen Digital Ad Ratings restatement date	NIELSEN_RESTATEMENT_DATE	Data restatement date of Nielsen Digital Ad Ratings data.	dimension
Nielsen Digital Ad Ratings segment	NIELSEN_SEGMENT	Campaign date segment of Nielsen Digital Ad Ratings reporting.	dimension
Unique audience	NIELSEN_UNIQUE_AUDIENCE	The total number of different people within the selected demographic who were reached	metric
Impressions serving as fast as possible	OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS	The number of impressions that were set to deliver as fast as possible.	metric
Impressions that are behind schedule	OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS	The number of impressions that were behind schedule at the time of their delivery	metric
Control clicks	OPTIMIZATION_CONTROL_CLICKS	Number of clicks resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.	metric
Control CTR	OPTIMIZATION_CONTROL_CTR	The CTR for control (unoptimized) impressions for an order for which the optimization feature has been enabled.	metric
Control eCPM	OPTIMIZATION_CONTROL_ECPM	Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.	metric
Control impressions	OPTIMIZATION_CONTROL_IMPRESSIONS	The number of control (unoptimized) impressions delivered for an ad for which the optimization feature has been enabled	metric
Control revenue	OPTIMIZATION_CONTROL_REVENUE	Total revenue resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.	metric
Percent optimized	OPTIMIZATION_COVERAGE	The line item coverage measures how often the traffic was sent for optimization	metric
eCPM lift	OPTIMIZATION_ECPM_LIFT	Relative change in eCPM as a result of optimization.	metric
Extra clicks	OPTIMIZATION_EXTRA_CLICKS	Number of extra clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.	metric
Freed-up impressions	OPTIMIZATION_FREED_UP_IMPRESSIONS	Freed-up impressions as a result of optimization.	metric
Lift	OPTIMIZATION_LIFT	The percentage by which optimized CTRs are greater than the unoptimized CTRs.	metric
Non-optimized clicks	OPTIMIZATION_NON_OPTIMIZED_CLICKS	Number of clicks resulting from the delivery of non-optimized impressions for an ad for which the optimization feature has been enabled.	metric
Non-optimized impressions	OPTIMIZATION_NON_OPTIMIZED_IMPRESSIONS	Number of non-optimized impressions delivered for an ad for which the optimization feature has been enabled.	metric
Impressions with no lifetime goal	OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS	The number of impressions that have no absolute lifetime delivery goals	metric
Impressions with no clicks recorded	OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS	The number of impressions that did not have any clicks recorded in the recent past.	metric
Optimized clicks	OPTIMIZATION_OPTIMIZED_CLICKS	Number of clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.	metric
Optimized CTR	OPTIMIZATION_OPTIMIZED_CTR	The CTR for optimized impressions for an ad for which the optimization feature has been enabled.	metric
Optimized eCPM	OPTIMIZATION_OPTIMIZED_ECPM	Estimated cost-per-thousand-impressions (eCPM) of optimized impressions for an ad for which the optimization feature has been enabled.	metric
Optimized impressions	OPTIMIZATION_OPTIMIZED_IMPRESSIONS	Number of optimized impressions delivered for an ad for which the optimization feature has been enabled.	metric
Optimized revenue	OPTIMIZATION_OPTIMIZED_REVENUE	Total revenue resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.	metric
Sponsorship impressions	OPTIMIZATION_SPONSORSHIP_IMPRESSIONS	The number of impressions that were delivered as sponsorship items	metric
Agency	ORDER_AGENCY	Represents the name of Order.agencyId for Dimension.ORDER_NAME.	dimension
Agency ID	ORDER_AGENCY_ID	Represents Order.agencyId for Dimension.ORDER_NAME. Can be used for filtering.	dimension
Booked CPM	ORDER_BOOKED_CPM	The cost of booking all the CPM ads for Dimension.ORDER_NAME.	dimension
Order Delivery Status	ORDER_DELIVERY_STATUS	Delivery status of the order.	dimension
Order end date	ORDER_END_DATE_TIME	Represents the end date (in YYYY-MM-DD format) for Dimension.ORDER_NAME. Can be used for filtering.	dimension
External order ID	ORDER_EXTERNAL_ID	Represents Order.externalOrderId for Dimension.ORDER_NAME.	dimension
Order ID	ORDER_ID	Breaks down reporting data by order.	dimension
Programmatic order	ORDER_IS_PROGRAMMATIC	Represents Order.orderIsProgrammatic for Dimension.ORDER_NAME. Can be used for filtering.	dimension
Order labels	ORDER_LABELS	Represents Order.effectiveAppliedLabels as a comma separated list of Label.name for Dimension.ORDER_NAME.	dimension
Order Label IDs	ORDER_LABEL_IDS	Represents Order.effectiveAppliedLabels as a comma separated list of Label.id for Dimension.ORDER_NAME.	dimension
Order lifetime clicks	ORDER_LIFETIME_CLICKS	The total number of clicks delivered over the lifetime of an Dimension.ORDER_NAME.	dimension
Order lifetime impressions	ORDER_LIFETIME_IMPRESSIONS	The total number of impressions delivered over the lifetime of an Dimension.ORDER_NAME.	dimension
Order	ORDER_NAME	Breaks down reporting data by order.	dimension
Order PO number	ORDER_PO_NUMBER	Represents Order.poNumber for Dimension.ORDER_NAME. Can be used for filtering.	dimension
Salesperson	ORDER_SALESPERSON	The name and email address in the form of name(email) of the Order.salespersonId for Dimension.ORDER_NAME.	dimension
Secondary traffickers	ORDER_SECONDARY_TRAFFICKERS	The names and email addresses as a comma separated list of name(email) of the Order.secondaryTraffickerIds for Dimension.ORDER_NAME.	dimension
Order start date	ORDER_START_DATE_TIME	Represents the start date (in YYYY-MM-DD format) for Dimension.ORDER_NAME. Can be used for filtering.	dimension
Trafficker	ORDER_TRAFFICKER	Represents Order.effectiveAppliedLabels as a comma separated list of Label.id for Dimension.ORDER_NAME.	dimension
Order Trafficker ID	ORDER_TRAFFICKER_ID	Represents Order.traffickerId for Dimension.ORDER_NAME. Can be used for filtering.	dimension
Parent Ad Unit ID	PARENT_AD_UNIT_ID	Used to filter on all the descendants of an ad unit by AdUnit.id. Not available as a dimension to report on.	dimension
Parent Ad Unit Name	PARENT_AD_UNIT_NAME	Used to filter on all the descendants of an ad unit by AdUnit.name. Not available as a dimension to report on.	dimension
Gross revenue	PARTNER_FINANCE_GROSS_REVENUE	Monthly gross revenue for partner finance reports.	metric
Host eCPM	PARTNER_FINANCE_HOST_ECPM	Monthly host eCPM for partner finance reports.	metric
Host impressions	PARTNER_FINANCE_HOST_IMPRESSIONS	Monthly host impressions for partner finance reports.	metric
Host revenue	PARTNER_FINANCE_HOST_REVENUE	Monthly host revenue for partner finance reports.	metric
Partner eCPM	PARTNER_FINANCE_PARTNER_ECPM	Monthly partner eCPM for partner finance reports.	metric
Partner revenue	PARTNER_FINANCE_PARTNER_REVENUE	Monthly partner revenue for partner finance reports.	metric
Partner Management Assignment ID	PARTNER_MANAGEMENT_ASSIGNMENT_ID	Breaks down reporting data by partner assignment id.	dimension
Assignment	PARTNER_MANAGEMENT_ASSIGNMENT_NAME	Breaks down reporting data by partner assignment name.	dimension
Gross revenue	PARTNER_MANAGEMENT_GROSS_REVENUE	The gross revenue in the partner management.	metric
Host clicks	PARTNER_MANAGEMENT_HOST_CLICKS	The host clicks in the partner management.	metric
Host CTR	PARTNER_MANAGEMENT_HOST_CTR	The host CTR in the partner management.	metric
Host impressions	PARTNER_MANAGEMENT_HOST_IMPRESSIONS	The host impressions in the partner management.	metric
Partner clicks	PARTNER_MANAGEMENT_PARTNER_CLICKS	The partner clicks in the partner management.	metric
Partner CTR	PARTNER_MANAGEMENT_PARTNER_CTR	The partner CTR in the partner management.	metric
Partner Management Partner ID	PARTNER_MANAGEMENT_PARTNER_ID	Breaks down reporting data by partner Company.id.	dimension
Partner impressions	PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS	The partner impressions in the partner management.	metric
Partner Management Partner Label ID	PARTNER_MANAGEMENT_PARTNER_LABEL_ID	Breaks down reporting data by partner label Label.id.	dimension
Partner label	PARTNER_MANAGEMENT_PARTNER_LABEL_NAME	Breaks down reporting data by partner label. Label.name and Label.id are automatically included as columns in the report.	dimension
Partner	PARTNER_MANAGEMENT_PARTNER_NAME	Breaks down reporting data by partner Company.name and Company.id are automatically included as columns in the report.	dimension
Unfilled impressions	PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS	The unfilled impressions in the partner management.	metric
Placement ID	PLACEMENT_ID	Breaks down reporting data by Placement.id.	dimension
Placement	PLACEMENT_NAME	Breaks down reporting data by placement.	dimension
Placement Status	PLACEMENT_STATUS	Status of the placement.	dimension
Position in pod	POSITION_IN_POD	Breaks down reporting data by the position of the video ad within the pod, i.e., UNKNOWN_POSITION, POSITION_1, POSITION_2, etc.	dimension
Postal code	POSTAL_CODE	Breaks down reporting data by postal code.	dimension
Postal Code Criteria ID	POSTAL_CODE_CRITERIA_ID	Breaks down reporting data by postal code criteria ID.	dimension
Programmatic Buyer ID	PROGRAMMATIC_BUYER_ID	Breaks down reporting data by ProposalMarketplaceInfo.buyerAccountId.	dimension
Programmatic buyer	PROGRAMMATIC_BUYER_NAME	Breaks down reporting data by programmatic buyer name.	dimension
Programmatic Channel ID	PROGRAMMATIC_CHANNEL_ID	Breaks down reporting data by the type of transaction that occurred in Ad Exchange.	dimension
Programmatic channel	PROGRAMMATIC_CHANNEL_NAME	Breaks down reporting data by the type of transaction that occurred in Ad Exchange.	dimension
Region Criteria ID	REGION_CRITERIA_ID	Breaks down reporting data by region criteria ID.	dimension
Region	REGION_NAME	Breaks down reporting data by region name.	dimension
Requested ad sizes	REQUESTED_AD_SIZES	Breaks down reporting data by requested ad size(s). This can be a chain of sizes or a single size.	dimension
Request type	REQUEST_TYPE	Breaks down reporting data by request type. Can be used for filtering.	dimension
Average display time	RICH_MEDIA_AVERAGE_DISPLAY_TIME	The average amount of time(seconds) that each rich media ad is displayed to users.	metric
Average interaction time	RICH_MEDIA_AVERAGE_INTERACTION_TIME	The average amount of time(seconds) that a user interacts with a rich media ad.	metric
Backup image impressions	RICH_MEDIA_BACKUP_IMAGES	The total number of times a backup image is served in place of a rich media ad.	metric
Custom event - count	RICH_MEDIA_CUSTOM_EVENT_COUNT	The number of times a user views and interacts with a specified part of a rich media ad.	metric
Custom event - time	RICH_MEDIA_CUSTOM_EVENT_TIME	The amount of time (seconds) that a user interacts with a rich media ad.	metric
Total display time	RICH_MEDIA_DISPLAY_TIME	The amount of time(seconds) that each rich media ad is displayed to users.	metric
Average expanding time	RICH_MEDIA_EXPANDING_TIME	The average amount of time(seconds) that an expanding ad is viewed in an expanded state.	metric
Total expansions	RICH_MEDIA_EXPANSIONS	The number of times an expanding ad was expanded.	metric
Full-screen impressions	RICH_MEDIA_FULL_SCREEN_IMPRESSIONS	A metric that measures an impression only once when a user opens an ad in full screen mode.	metric
Total interactions	RICH_MEDIA_INTERACTION_COUNT	The number of times that a user interacts with a rich media ad.	metric
Interactive impressions	RICH_MEDIA_INTERACTION_IMPRESSIONS	The number of impressions where a user interacted with a rich media ad.	metric
Interaction rate	RICH_MEDIA_INTERACTION_RATE	The ratio of rich media ad interactions to the number of times the ad was displayed. Represented as a percentage.	metric
Interaction time	RICH_MEDIA_INTERACTION_TIME	The average amount of time(seconds) that a user interacts with a rich media ad.	metric
Manual closes	RICH_MEDIA_MANUAL_CLOSES	The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad.	metric
Complete	RICH_MEDIA_VIDEO_COMPLETES	The number of times a rich media video was fully played.	metric
Total video interactions	RICH_MEDIA_VIDEO_INTERACTIONS	The number of times a user clicked on the graphical controls of a video player.	metric
Video interaction rate	RICH_MEDIA_VIDEO_INTERACTION_RATE	The ratio of video interactions to video plays.	metric
Midpoint	RICH_MEDIA_VIDEO_MIDPOINTS	The number of times a rich media video was played upto midpoint.	metric
Mute	RICH_MEDIA_VIDEO_MUTES	The number of times a rich media video was muted.	metric
Pause	RICH_MEDIA_VIDEO_PAUSES	The number of times a rich media video was paused.	metric
Plays	RICH_MEDIA_VIDEO_PLAYES	The number of times a rich media video was played.	metric
Replays	RICH_MEDIA_VIDEO_REPLAYS	The number of times a rich media video was restarted.	metric
Stops	RICH_MEDIA_VIDEO_STOPS	The number of times a rich media video was stopped.	metric
Unmute	RICH_MEDIA_VIDEO_UNMUTES	The number of times a rich media video was unmuted.	metric
View rate	RICH_MEDIA_VIDEO_VIEW_RATE	The percentage of a video watched by a user.	metric
Average view time	RICH_MEDIA_VIDEO_VIEW_TIME	The average amount of time(seconds) that a rich media video was viewed per view.	metric
Salesperson ID	SALESPERSON_ID	Breaks down reporting data by salesperson User.id. Can be used to filter by User.id.	dimension
Salesperson	SALESPERSON_NAME	Breaks down reporting data by salesperson.	dimension
SDK mediation creative clicks	SDK_MEDIATION_CREATIVE_CLICKS	The number of clicks for a particular SDK mediation creative.	metric
SDK mediation creative impressions	SDK_MEDIATION_CREATIVE_IMPRESSIONS	The number of impressions for a particular SDK mediation creative.	metric
Available impressions	SELL_THROUGH_AVAILABLE_IMPRESSIONS	The number of available impressions for future sell-through reports.	metric
Forecasted impressions	SELL_THROUGH_FORECASTED_IMPRESSIONS	The number of forecasted impressions for future sell-through reports.	metric
Reserved impressions	SELL_THROUGH_RESERVED_IMPRESSIONS	The number of reserved impressions for future sell-through reports.	metric
Sell-through rate	SELL_THROUGH_SELL_THROUGH_RATE	The sell-through rate for impressions for future sell-through reports.	metric
Targeting	TARGETING	Breaks down reporting data by criteria predefined by Ad Manager like the operating system, browser etc.	dimension
Total Active View Average Viewable Time (seconds)	TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME	Active View total average time in seconds that specific impressions are reported as being viewable.	metric
Total Active View eligible impressions	TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS	Total number of impressions that were eligible to measure viewability.	metric
Total Active View measurable impressions	TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	The total number of impressions that were sampled and measured by active view.	metric
Total Active View % measurable impressions	TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE	The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view).	metric
Total Active View Revenue	TOTAL_ACTIVE_VIEW_REVENUE	Active View total revenue.	metric
Total Active View viewable impressions	TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	The total number of impressions viewed on the user’s screen.	metric
Total Active View Viewable Impressions Rate	TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE	The percentage of total impressions viewed on the user’s screen (out of the total impressions measurable by active view).	metric
Total ad requests	TOTAL_AD_REQUESTS	The total number of times that an ad request is sent to the ad server including dynamic allocation.	metric
Total code served count	TOTAL_CODE_SERVED_COUNT	The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation.	metric
Total conversions	TOTAL_CONVERSIONS	Total number of conversions.	metric
Total advertiser sales	TOTAL_CONVERSION_REVENUE	Total revenue for conversions.	metric
Total fill rate	TOTAL_FILL_RATE	The fill rate indicating how often an ad request is filled by the ad server including dynamic allocation.	metric
Total Inventory Level All Revenue	TOTAL_INVENTORY_LEVEL_ALL_REVENUE	The total CPM, CPC and CPD revenue generated by the ad servers including inventory-level dynamic allocation.	metric
Unfilled impressions	TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS	The total number of missed impressions due to the ad servers’ inability to find ads to serve, including inventory-level dynamic allocation.	metric
Toral Inventory Level With CPD Average eCPM	TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM	Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including inventory-level dynamic allocation.	metric
Can correspond to any of the following in the Ad Manager UI: Total CPM, CPC, CPD, and vCPM revenue, Total CPM, CPC and CPD revenue.	TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE	The total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation.	metric
Total clicks	TOTAL_LINE_ITEM_LEVEL_CLICKS	The total number of clicks delivered including line item-level dynamic allocation.	metric
Total CPM and CPC revenue	TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE	The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation.	metric
Total CTR	TOTAL_LINE_ITEM_LEVEL_CTR	The ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including line item-level dynamic allocation.	metric
Total impressions	TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS	The total number of impressions delivered including line item-level dynamic allocation.	metric
Total targeted clicks	TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS	The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting.	metric
Total targeted impressions	TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS	The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting.	metric
Total average eCPM	TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM	Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the ad servers including line item-level dynamic allocation.	metric
Total Line Item With CPD Average eCPM	TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM	Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including line item-level dynamic allocation.	metric
Capped Opportunities	TOTAL_VIDEO_CAPPED_OPPORTUNITIES	The total number of video capped opportunities.	metric
True Opportunities	TOTAL_VIDEO_OPPORTUNITIES	The total number of video opportunities.	metric
Total unique visitors	UNIQUE_REACH	The reach, or total number of unique visitors exposed to different advertisers, orders, line items, or ad units in your network.	metric
Average impressions/unique visitor	UNIQUE_REACH_FREQUENCY	The total number of impressions attributed to each unique visitor your network reached.	metric
Total reach impressions	UNIQUE_REACH_IMPRESSIONS	The total impressions for unique audiences.	metric
Video ad request duration	VIDEO_AD_REQUEST_DURATION	Breaks down reporting data by video request duration bucket name.	dimension
Video Ad Request Duration ID	VIDEO_AD_REQUEST_DURATION_ID	Breaks down reporting data by video request duration bucket.	dimension
Video Break Type	VIDEO_BREAK_TYPE	The filter to break down reporting data by video break type. Not available as a dimension to report on.	dimension
Video Break Type Name	VIDEO_BREAK_TYPE_NAME	The filter to break down reporting data by video break type. Can only be used with the following string values: “Unknown”, “Single ad video request”, “Optimized pod video request”.	dimension
VAST error 100 count	VIDEO_ERRORS_VAST_ERROR_100_COUNT	Number of VAST video errors of type 100.	metric
VAST error 101 count	VIDEO_ERRORS_VAST_ERROR_101_COUNT	Number of VAST video errors of type 101.	metric
VAST error 102 count	VIDEO_ERRORS_VAST_ERROR_102_COUNT	Number of VAST video errors of type 102.	metric
VAST error 200 count	VIDEO_ERRORS_VAST_ERROR_200_COUNT	Number of VAST video errors of type 200.	metric
VAST 201 error 201 count	VIDEO_ERRORS_VAST_ERROR_201_COUNT	Number of VAST video errors of type 201.	metric
VAST error 202 count	VIDEO_ERRORS_VAST_ERROR_202_COUNT	Number of VAST video errors of type 202.	metric
VAST error 203 count	VIDEO_ERRORS_VAST_ERROR_203_COUNT	Number of VAST video errors of type 203.	metric
VAST error 300 count	VIDEO_ERRORS_VAST_ERROR_300_COUNT	Number of VAST video errors of type 300.	metric
VAST error 301 count	VIDEO_ERRORS_VAST_ERROR_301_COUNT	Number of VAST video errors of type 301.	metric
VAST error 302 count	VIDEO_ERRORS_VAST_ERROR_302_COUNT	Number of VAST video errors of type 302.	metric
VAST error 303 count	VIDEO_ERRORS_VAST_ERROR_303_COUNT	Number of VAST video errors of type 303.	metric
VAST error 400 count	VIDEO_ERRORS_VAST_ERROR_400_COUNT	Number of VAST video errors of type 400.	metric
VAST error 401 count	VIDEO_ERRORS_VAST_ERROR_401_COUNT	Number of VAST video errors of type 401.	metric
VAST error 402 count	VIDEO_ERRORS_VAST_ERROR_402_COUNT	Number of VAST video errors of type 402.	metric
VAST error 403 count	VIDEO_ERRORS_VAST_ERROR_403_COUNT	Number of VAST video errors of type 403.	metric
VAST error 405 count	VIDEO_ERRORS_VAST_ERROR_405_COUNT	Number of VAST video errors of type 405.	metric
VAST error 500 count	VIDEO_ERRORS_VAST_ERROR_500_COUNT	Number of VAST video errors of type 500.	metric
VAST error 501 count	VIDEO_ERRORS_VAST_ERROR_501_COUNT	Number of VAST video errors of type 501.	metric
VAST error 502 count	VIDEO_ERRORS_VAST_ERROR_502_COUNT	Number of VAST video errors of type 502.	metric
VAST error 503 count	VIDEO_ERRORS_VAST_ERROR_503_COUNT	Number of VAST video errors of type 503.	metric
VAST error 600 count	VIDEO_ERRORS_VAST_ERROR_600_COUNT	Number of VAST video errors of type 600.	metric
VAST error 601 count	VIDEO_ERRORS_VAST_ERROR_601_COUNT	Number of VAST video errors of type 601.	metric
VAST error 602 count	VIDEO_ERRORS_VAST_ERROR_602_COUNT	Number of VAST video errors of type 602.	metric
VAST error 603 count	VIDEO_ERRORS_VAST_ERROR_603_COUNT	Number of VAST video errors of type 603.	metric
VAST error 604 count	VIDEO_ERRORS_VAST_ERROR_604_COUNT	Number of VAST video errors of type 604.	metric
VAST error 900 count	VIDEO_ERRORS_VAST_ERROR_900_COUNT	Number of VAST video errors of type 900.	metric
VAST error 901 count	VIDEO_ERRORS_VAST_ERROR_901_COUNT	Number of VAST video errors of type 901.	metric
Fallback position	VIDEO_FALLBACK_POSITION	Breaks down reporting data by the position of the video ad within the video stream, i.e., UNKNOWN_POSITION, PREROLL, POSTROLL, UNKNOWN_MIDROLL, MIDROLL_1, MIDROLL_2, etc. UNKNOWN_MIDROLL represents a midroll, but which specific midroll is unknown.	dimension
Average interaction rate	VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE	Video interaction event: The number of user interactions with a video, on average, such as pause, full screen, mute, etc.	metric
Collapse	VIDEO_INTERACTION_COLLAPSE	Video interaction event: The number of times a user collapses a video, either to its original size or to a different size.	metric
Expand	VIDEO_INTERACTION_EXPAND	Video interaction event: The number of times a user expands a video.	metric
Full screen	VIDEO_INTERACTION_FULL_SCREEN	Video interaction event: The number of times ad clip played in full screen mode.	metric
Mute	VIDEO_INTERACTION_MUTE	Video interaction event: The number of times video player was in mute state during play of ad clip.	metric
Pause	VIDEO_INTERACTION_PAUSE	Video interaction event: The number of times user paused ad clip.	metric
Resume	VIDEO_INTERACTION_RESUME	Video interaction event: The number of times the user unpaused the video ad.	metric
Rewind	VIDEO_INTERACTION_REWIND	Video interaction event: The number of times a user rewinds the video ad.	metric
Unmute	VIDEO_INTERACTION_UNMUTE	Video interaction event: The number of times video player was in mute state during play of ad clip.	metric
Video skipped	VIDEO_INTERACTION_VIDEO_SKIPS	Video interaction event: The number of times a skippable video is skipped.	metric
Video Metadata Key ID	VIDEO_METADATA_KEY_ID	Breaks down reporting data by CustomTargetingKey.id.	dimension
Metadata key	VIDEO_METADATA_KEY_NAME	Breaks down reporting data by custom targeting key.	dimension
Completion rate lift	VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT	The percentage by which optimized completion rate is greater than the unoptimized completion rate	metric
Control completes	VIDEO_OPTIMIZATION_CONTROL_COMPLETES	The number of control completes.	metric
Control completion rate	VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE	The rate of control completions.	metric
Control engaged view	VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW	The number of control engaged views.	metric
Control skip button shown”	VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN	The number of control skip buttons shown.	metric
Control starts	VIDEO_OPTIMIZATION_CONTROL_STARTS	The number of control starts.	metric
Control view-through rate	VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE	The control view-through rate.	metric
Optimized completes	VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES	The number of optimized completes.	metric
Optimized completion rate	VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE	The rate of optimized completions.	metric
Optimized engaged view	VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW	The number of optimized engaged views.	metric
Optimized skip button shown	VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN	The number of optimized skip buttons shown.	metric
Optimized starts	VIDEO_OPTIMIZATION_OPTIMIZED_STARTS	The number of optimized starts.	metric
Optimized view-through rate	VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE	The optimized view-through rate.	metric
View-through rate lift	VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT	The percentage by which optimized view-through rate is greater than the unoptimized view-through rate.	metric
Video redirect third party	VIDEO_REDIRECT_THIRD_PARTY	Breaks down reporting data by video redirect vendor.	dimension
VAST version	VIDEO_VAST_VERSION	Breaks down reporting data by vast version type name.	dimension
Auto-plays	VIDEO_VIEWERSHIP_AUTO_PLAYS	Number of times that the publisher specified a video ad played automatically.	metric
Average view rate	VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE	Average percentage of the video watched by users.	metric
Average view time	VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME	Average time(seconds) users watched the video.	metric
Click-to-plays	VIDEO_VIEWERSHIP_CLICK_TO_PLAYS	Number of times that the publisher specified a video ad was clicked to play.	metric
Complete	VIDEO_VIEWERSHIP_COMPLETE	The number of times the video played to completion.	metric
Completion rate	VIDEO_VIEWERSHIP_COMPLETION_RATE	Percentage of times the video played to the end.	metric
Engaged view	VIDEO_VIEWERSHIP_ENGAGED_VIEW	The number of engaged views i.e. ad is viewed to completion or for 30s, whichever comes first.	metric
First quartile	VIDEO_VIEWERSHIP_FIRST_QUARTILE	The number of times the video played to 25% of its length.	metric
Midpoint	VIDEO_VIEWERSHIP_MIDPOINT	The number of times the video reached its midpoint during play.	metric
Skip button shown	VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN	The number of times a skip button is shown in video.	metric
Start	VIDEO_VIEWERSHIP_START	The number of impressions where the video was played.	metric
Third quartile	VIDEO_VIEWERSHIP_THIRD_QUARTILE	The number of times the video played to 75% of its length.	metric
Total error count	VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT	The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error.	metric
Total error rate	VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE	Error rate is the percentage of video error count from (error count + total impressions).	metric
Video length	VIDEO_VIEWERSHIP_VIDEO_LENGTH	Duration of the video creative.	metric
View-through rate	VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE	View-through rate represented as a percentage.	metric
Vew	VIEW_THROUGH_CONVERSIONS	Number of view-through conversions	metric
Advertiser view-through sales	VIEW_THROUGH_REVENUE	Revenue for view-through conversions.	metric
Week	WEEK	Weekly date range, formatted as “M/D/YY - M/D/YY”.	dimension
Yield Group ID	YIELD_GROUP_ID	Breaks down reporting data by yield group ID.	dimension
Yield group	YIELD_GROUP_NAME	Breaks down reporting data by yield group name.	dimension
Yield partner	YIELD_PARTNER	Breaks down reporting data by yield partner.	dimension
Yield partner tag	YIELD_PARTNER_TAG	Breaks down reporting data by the tag of a yield partner in a yield group.	dimension
ADX Report Currency	adxReportCurrency	The currency for Ad Exchange revenue metrics.	metric
CMS Metadata Key IDs	cmsMetadataKeyIds	The list of content CMS metadata key IDs being requested in this report.	dimension
Custom Dimention IDs	customDimensionKeyIds	The list of custom dimension custom targeting key IDs being requested in this report.	dimension
Custom Field IDs	customFieldIds	The list of CustomField.id being requested in this report.	dimension
Date Range Type	dateRangeType	The period of time for which the reporting data is being generated. In order to define custom time periods, set this to DateRangeType.CUSTOM_DATE. If set to DateRangeType.CUSTOM_DATE, then ReportQuery.startDate and ReportQuery.endDate will be used.	dimension
End Date	endDate	The end date upto which the reporting information is gathered. The ReportQuery#dateRangeType field must be set to DateRangeType.CUSTOM_DATE in order to use this.	dimension
Start Date	startDate	The start date from which the reporting information is gathered. The ReportQuery#dateRangeType field must be set to DateRangeType.CUSTOM_DATE in order to use this.	dimension
Statement	statement	Specifies a filter to use for reporting on data.	dimension
Time Zone Type	timeZoneType	Gets the TimeZoneType for this report, which determines the time zone used for the report’s date range. Defaults to TimeZoneType.PUBLISHER.	string