Google Ad Manager: Most-used fields#
The table below gives information about most-used fields that you can import from Google Ad Manager. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
The number of ad impressions that were considered viewable by Active View across all ad sources. |
metric |
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
The percentage of Active View measurable impressions that were viewable. |
metric |
ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
The number of AdSense ad impressions that were eligible to be measured by Active View. |
dimension |
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
The number of AdSense ad impressions that were measurable by Active View. |
dimension |
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
The number of AdSense ad impressions that were considered viewable by Active View. |
dimension |
ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS |
ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS |
The number of AdSense ad impressions delivered for line item-level dynamic allocation. |
metric |
ADSENSE_LINE_ITEM_LEVEL_REVENUE |
ADSENSE_LINE_ITEM_LEVEL_REVENUE |
The revenue generated from AdSense ads at the line item level. |
metric |
ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS |
ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS |
The number of AdSense ad impressions that were targeted to specific criteria at the line item level. |
dimension |
ADVERTISER_DOMAIN_NAME |
ADVERTISER_DOMAIN_NAME |
The domain name of the advertiser. |
dimension |
ADVERTISER_ID |
ADVERTISER_ID |
The unique identifier of the advertiser. |
dimension |
ADVERTISER_NAME |
ADVERTISER_NAME |
The name of the advertiser. |
dimension |
ADVERTISER_TYPE |
ADVERTISER_TYPE |
The type or category of the advertiser. |
dimension |
ADVERTISER_VERTICAL_NAME |
ADVERTISER_VERTICAL_NAME |
The industry vertical or category of the advertiser (e.g., Automotive, Retail). |
dimension |
AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME |
AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME |
The average amount of time (in seconds) that an Ad Exchange ad was considered viewable according to Active View criteria. |
metric |
AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS |
The number of Ad Exchange ad impressions that were eligible to be measured by Active View. |
metric |
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
The number of Ad Exchange ad impressions that were measurable by Active View. |
metric |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
The number of Ad Exchange ad impressions that were considered viewable by Active View. |
metric |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
The percentage of Ad Exchange Active View measurable impressions that were actually viewable. |
metric |
AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS |
AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS |
The number of clicks recorded for Ad Exchange ads at the line item level. |
metric |
AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS |
AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS |
The number of Ad Exchange ad impressions delivered at the line item level. |
metric |
AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE |
AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE |
The revenue generated from Ad Exchange ads at the line item level. |
metric |
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS |
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS |
The number of Ad Exchange ad impressions that were targeted to specific criteria at the line item level. |
dimension |
AD_EXCHANGE_PRODUCT_CODE |
AD_EXCHANGE_PRODUCT_CODE |
The product code identifying the specific Ad Exchange product. |
dimension |
AD_EXCHANGE_PRODUCT_NAME |
AD_EXCHANGE_PRODUCT_NAME |
The name of the specific Ad Exchange product. |
dimension |
AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME |
AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME |
The average duration, in milliseconds, that an ad server impression was viewable according to Active View metrics. |
metric |
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
The count of ad server impressions for which Active View measurement was possible. |
metric |
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
The count of ad server impressions that were considered viewable based on Active View standards. |
metric |
AD_SERVER_ALL_REVENUE |
AD_SERVER_ALL_REVENUE |
The total revenue generated from all ad impressions served by the ad server. |
metric |
AD_SERVER_ALL_REVENUE_GROSS |
AD_SERVER_ALL_REVENUE_GROSS |
The total gross revenue generated from all ad impressions served by the ad server, before any deductions. |
metric |
AD_SERVER_CLICKS |
AD_SERVER_CLICKS |
The total number of clicks recorded on ads served by the ad server. |
metric |
AD_SERVER_CPD_REVENUE |
AD_SERVER_CPD_REVENUE |
The revenue generated from ad server impressions billed on a Cost-Per-Day (CPD) basis. |
metric |
AD_SERVER_CPM_AND_CPC_REVENUE |
AD_SERVER_CPM_AND_CPC_REVENUE |
The revenue generated from ad server impressions billed on a Cost-Per-Mille (CPM) or Cost-Per-Click (CPC) basis. |
metric |
AD_SERVER_CPM_AND_CPC_REVENUE_GROSS |
AD_SERVER_CPM_AND_CPC_REVENUE_GROSS |
The gross revenue generated from ad server impressions billed on a Cost-Per-Mille (CPM) or Cost-Per-Click (CPC) basis, before any deductions. |
metric |
AD_SERVER_CTR |
AD_SERVER_CTR |
The click-through rate (clicks divided by impressions) for ads served by the ad server. |
metric |
AD_SERVER_IMPRESSIONS |
AD_SERVER_IMPRESSIONS |
The total number of ad impressions served by the ad server. |
metric |
AD_SERVER_RESPONSES_SERVED |
AD_SERVER_RESPONSES_SERVED |
The number of ad responses served by the Ad Manager ad server. |
metric |
AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM |
AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM |
The average effective cost-per-thousand impressions (ECPM) for ads served by the Ad Manager, excluding cost-per-day (CPD) deals. |
metric |
AD_SERVER_WITH_CPD_AVERAGE_ECPM |
AD_SERVER_WITH_CPD_AVERAGE_ECPM |
The average effective cost-per-thousand impressions (ECPM) for ads served by the Ad Manager, including cost-per-day (CPD) deals. |
metric |
AD_SIZE |
AD_SIZE |
The dimensions (width x height) of the ad creative. |
dimension |
AD_TYPE_ID |
AD_TYPE_ID |
The unique identifier for the type of ad. |
dimension |
AD_TYPE_NAME |
AD_TYPE_NAME |
The name associated with the type of ad. |
dimension |
AD_UNIT |
AD_UNIT |
The specific ad unit within the inventory hierarchy where the ad was displayed. |
dimension |
AD_UNIT_CODE |
AD_UNIT_CODE |
A unique string identifier for the ad unit used for ad serving. |
dimension |
AD_UNIT_ID |
AD_UNIT_ID |
The unique identifier for the ad unit. |
dimension |
AD_UNIT_NAME |
AD_UNIT_NAME |
The name of the ad unit. |
dimension |
BIDDER_ID |
BIDDER_ID |
The unique identifier for the bidder participating in the ad auction. |
dimension |
BIDDER_NAME |
BIDDER_NAME |
The name of the bidder participating in the ad auction. |
dimension |
BUYER_NETWORK_ID |
BUYER_NETWORK_ID |
The unique identifier for the buyer network associated with programmatic ad transactions. |
dimension |
BUYER_NETWORK_NAME |
BUYER_NETWORK_NAME |
The name of the buyer network associated with programmatic ad transactions. |
dimension |
CARRIER_NAME |
CARRIER_NAME |
The name of the mobile carrier network through which the ad was served. |
dimension |
CHANNEL_NAME |
CHANNEL_NAME |
The name of the channel associated with the ad delivery. |
dimension |
COUNTRY_CODE |
COUNTRY_CODE |
The two-letter ISO country code where the ad request originated. |
dimension |
COUNTRY_CRITERIA_ID |
COUNTRY_CRITERIA_ID |
The unique identifier for the country used in targeting criteria. |
dimension |
COUNTRY_NAME |
COUNTRY_NAME |
The name of the country where the ad request originated. |
dimension |
CREATIVE_CLICK_THROUGH_URL |
CREATIVE_CLICK_THROUGH_URL |
The URL that users are directed to when they click on the creative. |
dimension |
CREATIVE_EXTERNAL_ID |
CREATIVE_EXTERNAL_ID |
The unique identifier for the creative as recognized by an external system. |
dimension |
CREATIVE_ID |
CREATIVE_ID |
The unique identifier for the creative. |
dimension |
CREATIVE_NAME |
CREATIVE_NAME |
The name of the creative. |
dimension |
CREATIVE_SIZE |
CREATIVE_SIZE |
The dimensions (width x height) of the creative as defined in the system. |
dimension |
CREATIVE_SIZE_DELIVERED |
CREATIVE_SIZE_DELIVERED |
The actual dimensions (width x height) of the creative that was served. |
dimension |
CREATIVE_TYPE |
CREATIVE_TYPE |
The type of creative that was served (e.g., image, HTML5, video). |
dimension |
CUSTOM_CRITERIA |
CUSTOM_CRITERIA |
Reports data based on custom targeting criteria (key-values) defined in Ad Manager. |
dimension |
CUSTOM_TARGETING_VALUE_ID |
CUSTOM_TARGETING_VALUE_ID |
The unique identifier for a custom targeting value used in ad delivery. |
dimension |
DATE |
DATE |
The specific date for which the report data is aggregated. |
dimension |
DEMAND_CHANNEL_ID |
DEMAND_CHANNEL_ID |
The unique identifier for the demand channel through which the ad impression was generated. |
dimension |
DEMAND_CHANNEL_NAME |
DEMAND_CHANNEL_NAME |
The name of the demand channel through which the ad impression was generated. |
dimension |
DEVICE_CATEGORY_ID |
DEVICE_CATEGORY_ID |
The unique identifier for the category of device used (e.g., desktop, tablet, mobile). |
dimension |
DEVICE_CATEGORY_NAME |
DEVICE_CATEGORY_NAME |
The name of the device category (e.g., Desktop, High-end mobile device, Tablet). |
dimension |
DOMAIN |
DOMAIN |
The domain name of the website or application where the ad was served. |
dimension |
FORECASTED_CREATIVE_RESTRICTION |
FORECASTED_CREATIVE_RESTRICTION |
Indicates if a creative restriction was applied during the forecast to limit eligible creatives. |
dimension |
FORECASTED_CREATIVE_RESTRICTION_EXCLUDED |
FORECASTED_CREATIVE_RESTRICTION_EXCLUDED |
Indicates if a creative restriction was explicitly excluded from the forecast calculation. |
dimension |
LINE_ITEM_COMPUTED_STATUS |
LINE_ITEM_COMPUTED_STATUS |
The system-determined status of the line item (e.g., active, paused, completed, draft). |
dimension |
LINE_ITEM_COST_TYPE |
LINE_ITEM_COST_TYPE |
The method by which the publisher is paid for the line item (e.g., CPM, CPC, CPD, Flat Rate). |
dimension |
LINE_ITEM_CREATIVE_END_DATE |
LINE_ITEM_CREATIVE_END_DATE |
The date on which the creative associated with a line item is scheduled to stop serving. |
dimension |
LINE_ITEM_CREATIVE_START_DATE |
LINE_ITEM_CREATIVE_START_DATE |
The date on which the creative associated with a line item is scheduled to begin serving. |
dimension |
LINE_ITEM_DELIVERY_INDICATOR |
LINE_ITEM_DELIVERY_INDICATOR |
An indicator showing the current pace or status of a line item’s delivery. |
metric |
LINE_ITEM_DELIVERY_PACING |
LINE_ITEM_DELIVERY_PACING |
The method used to distribute the delivery of a line item over its duration (e.g., Evenly, Frontloaded). |
dimension |
LINE_ITEM_END_DATE_TIME |
LINE_ITEM_END_DATE_TIME |
The date and time when the line item is scheduled to stop serving. |
dimension |
LINE_ITEM_FREQUENCY_CAP |
LINE_ITEM_FREQUENCY_CAP |
The limit on how many times an individual user can see an ad from this line item within a given period. |
dimension |
LINE_ITEM_GOAL_QUANTITY |
LINE_ITEM_GOAL_QUANTITY |
The total number of impressions or clicks targeted for delivery by the line item. |
dimension |
LINE_ITEM_ID |
LINE_ITEM_ID |
The unique identifier for the line item. |
dimension |
LINE_ITEM_LABELS |
LINE_ITEM_LABELS |
The labels (categories or attributes) that have been applied to the line item. |
dimension |
LINE_ITEM_NAME |
LINE_ITEM_NAME |
The name of the line item. |
dimension |
LINE_ITEM_NON_CPD_BOOKED_REVENUE |
LINE_ITEM_NON_CPD_BOOKED_REVENUE |
The booked revenue for line items that are not based on a Cost-Per-Day (CPD) pricing model. |
metric |
LINE_ITEM_PRIORITY |
LINE_ITEM_PRIORITY |
The numerical priority assigned to the line item, influencing its serving order against other line items. |
metric |
LINE_ITEM_START_DATE_TIME |
LINE_ITEM_START_DATE_TIME |
The date and time when the line item is scheduled to begin serving. |
dimension |
LINE_ITEM_TYPE |
LINE_ITEM_TYPE |
The classification of the line item, such as Sponsorship, Standard, Network, Bulk, Price Priority, House, or AdSense. |
dimension |
MASTER_COMPANION_CREATIVE_ID |
MASTER_COMPANION_CREATIVE_ID |
The unique identifier for the master or companion creative in a set. |
dimension |
MASTER_COMPANION_CREATIVE_NAME |
MASTER_COMPANION_CREATIVE_NAME |
The name of the master or companion creative in a set. |
dimension |
MOBILE_APP_NAME |
MOBILE_APP_NAME |
The name of the mobile application where the ad was served. |
dimension |
MOBILE_DEVICE_NAME |
MOBILE_DEVICE_NAME |
The name of the mobile device on which the ad was served. |
dimension |
MOBILE_INVENTORY_TYPE |
MOBILE_INVENTORY_TYPE |
The type of mobile inventory where the ad was served (e.g., in-app, mobile web). |
dimension |
MONTH_AND_YEAR |
MONTH_AND_YEAR |
The month and year of the ad event. |
dimension |
NETWORK_CODE |
NETWORK_CODE |
The unique code identifying the Ad Manager network. |
dimension |
NETWORK_PARTNER_ID |
NETWORK_PARTNER_ID |
The unique identifier for the network partner involved in ad delivery. |
dimension |
NETWORK_PARTNER_NAME |
NETWORK_PARTNER_NAME |
The name of the network partner involved in ad delivery. |
dimension |
OPERATING_SYSTEM_VERSION_ID |
OPERATING_SYSTEM_VERSION_ID |
The unique identifier for the operating system version on which the ad was served. |
dimension |
OPERATING_SYSTEM_VERSION_NAME |
OPERATING_SYSTEM_VERSION_NAME |
The name of the operating system version on which the ad was served. |
dimension |
ORDER_AGENCY |
ORDER_AGENCY |
The advertising agency associated with the order. |
dimension |
ORDER_AGENCY_ID |
ORDER_AGENCY_ID |
The unique identifier for the advertising agency associated with the order. |
dimension |
ORDER_END_DATE_TIME |
ORDER_END_DATE_TIME |
The date and time when the order is scheduled to conclude. |
dimension |
ORDER_EXTERNAL_ID |
ORDER_EXTERNAL_ID |
The unique identifier for the order as recognized by an external system. |
dimension |
ORDER_ID |
ORDER_ID |
The unique identifier for the order. |
dimension |
ORDER_LABELS |
ORDER_LABELS |
The labels (categories or attributes) that have been applied to the order. |
dimension |
ORDER_NAME |
ORDER_NAME |
The name of the order. |
dimension |
ORDER_SALESPERSON |
ORDER_SALESPERSON |
The salesperson responsible for the order. |
dimension |
ORDER_START_DATE_TIME |
ORDER_START_DATE_TIME |
The date and time when the order is scheduled to begin. |
dimension |
ORDER_TRAFFICKER |
ORDER_TRAFFICKER |
The ad operations professional responsible for implementing and managing the order. |
dimension |
Order Type |
Order Type |
The classification of an order, which is a grouping of line items in Google Ad Manager. |
dimension |
PARENT_AD_UNIT_ID |
PARENT_AD_UNIT_ID |
The unique identifier for the parent ad unit in the inventory hierarchy. |
dimension |
PLACEMENT_ID |
PLACEMENT_ID |
The unique identifier for the ad placement. |
dimension |
PLACEMENT_NAME |
PLACEMENT_NAME |
The name of the ad placement. |
dimension |
PROGRAMMATIC_CHANNEL_ID |
PROGRAMMATIC_CHANNEL_ID |
The unique identifier for the programmatic channel that served the ad. |
metric |
PROGRAMMATIC_CHANNEL_NAME |
PROGRAMMATIC_CHANNEL_NAME |
The name of the programmatic channel that served the ad. |
dimension |
REGION_CRITERIA_ID |
REGION_CRITERIA_ID |
The unique identifier for the region used in targeting criteria. |
dimension |
REGION_NAME |
REGION_NAME |
The name of the geographical region where the ad request originated. |
dimension |
REQUEST_TYPE |
REQUEST_TYPE |
The type of ad request made (e.g., standard, video, mobile app). |
dimension |
SALESPERSON_ID |
SALESPERSON_ID |
The unique identifier for the salesperson. |
dimension |
SITE_NAME |
SITE_NAME |
The name of the website or publisher property where the ad was served. |
dimension |
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS |
The total number of ad impressions that were measurable by Active View across all ad sources. |
metric |
TOTAL_ACTIVE_VIEW_REVENUE |
TOTAL_ACTIVE_VIEW_REVENUE |
The total revenue generated from impressions that were considered viewable by Active View. |
metric |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS |
The total number of ad impressions that were considered viewable by Active View across all ad sources. |
metric |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE |
The total percentage of Active View measurable impressions that were viewable across all ad sources. |
metric |
TOTAL_AD_REQUESTS |
TOTAL_AD_REQUESTS |
The total number of ad requests made. |
metric |
TOTAL_CODE_SERVED_COUNT |
TOTAL_CODE_SERVED_COUNT |
metric |
|
TOTAL_CONVERSIONS |
TOTAL_CONVERSIONS |
The total number of conversion events recorded across the network. |
metric |
TOTAL_FILL_RATE |
TOTAL_FILL_RATE |
The total percentage of ad requests that were successfully filled with an ad. |
metric |
TOTAL_INVENTORY_LEVEL_ALL_REVENUE |
TOTAL_INVENTORY_LEVEL_ALL_REVENUE |
The total revenue generated from all sources across all inventory. |
metric |
TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS |
TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS |
The total number of ad requests that were not filled with an ad across all inventory. |
metric |
TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM |
TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM |
The total average effective cost-per-thousand impressions (ECPM) across all inventory, including cost-per-day (CPD) deals. |
metric |
TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE |
TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE |
The total revenue generated from all sources at the line item level. |
metric |
TOTAL_LINE_ITEM_LEVEL_CLICKS |
TOTAL_LINE_ITEM_LEVEL_CLICKS |
The total number of clicks generated by line items. |
metric |
TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE |
TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE |
The total revenue generated from Cost-Per-Mille (CPM) and Cost-Per-Click (CPC) models at the line item level. |
metric |
TOTAL_LINE_ITEM_LEVEL_CTR |
TOTAL_LINE_ITEM_LEVEL_CTR |
The total click-through rate (CTR) for ads at the line item level. |
metric |
TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS |
TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS |
The total number of impressions recorded for ads at the line item level. |
metric |
TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM |
TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM |
The total average effective cost-per-thousand impressions (ECPM) for line items, including cost-per-day (CPD) deals. |
metric |
TOTAL_RESPONSES_SERVED |
TOTAL_RESPONSES_SERVED |
The total number of ad responses served by the ad server. |
metric |
UNIQUE_REACH |
UNIQUE_REACH |
The number of unique users who were exposed to the ad. |
metric |
UNIQUE_REACH_FREQUENCY |
UNIQUE_REACH_FREQUENCY |
The average number of times unique users were exposed to the ad. |
metric |
UNIQUE_REACH_IMPRESSIONS |
UNIQUE_REACH_IMPRESSIONS |
The total number of impressions delivered to unique users within a specific reach report. This metric helps to understand the unique audience reached by ads. |
dimension |
VIDEO_AD_TYPE_ID |
VIDEO_AD_TYPE_ID |
The unique identifier for the type of video ad served. |
dimension |
VIDEO_AD_TYPE_NAME |
VIDEO_AD_TYPE_NAME |
The name of the type of video ad served (e.g., in-stream, out-stream). |
dimension |
VIDEO_INTERACTION_VIDEO_SKIPS |
VIDEO_INTERACTION_VIDEO_SKIPS |
The total number of times viewers chose to skip a video ad. |
dimension |
VIDEO_VIEWERSHIP_COMPLETE |
VIDEO_VIEWERSHIP_COMPLETE |
Indicates that a video ad was played to 100% completion. |
metric |
VIDEO_VIEWERSHIP_FIRST_QUARTILE |
VIDEO_VIEWERSHIP_FIRST_QUARTILE |
Indicates that a video ad was played to 25% completion. |
metric |
VIDEO_VIEWERSHIP_MIDPOINT |
VIDEO_VIEWERSHIP_MIDPOINT |
Indicates that a video ad was played to 50% completion. |
metric |
VIDEO_VIEWERSHIP_START |
VIDEO_VIEWERSHIP_START |
Indicates that a video ad began playing. |
metric |
VIDEO_VIEWERSHIP_THIRD_QUARTILE |
VIDEO_VIEWERSHIP_THIRD_QUARTILE |
Indicates that a video ad was played to 75% completion. |
metric |
VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT |
VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT |
The total number of errors encountered during video ad playback. |
metric |
YIELD_GROUP_ESTIMATED_REVENUE |
YIELD_GROUP_ESTIMATED_REVENUE |
The estimated revenue generated by the yield group. |
metric |
YIELD_GROUP_ID |
YIELD_GROUP_ID |
The unique identifier for the yield group. |
dimension |
YIELD_GROUP_IMPRESSIONS |
YIELD_GROUP_IMPRESSIONS |
The number of impressions delivered by the yield group. |
metric |
YIELD_GROUP_NAME |
YIELD_GROUP_NAME |
The name of the yield group. |
dimension |
YIELD_PARTNER |
YIELD_PARTNER |
The name of the yield partner providing ad demand. |
dimension |
availableUnits |
availableUnits |
The number of ad units (impressions or clicks) that are available for a given line item based on forecasting. |
metric |
costPerUnit |
costPerUnit |
The cost per unit defined for the line item. |
metric |
costType |
costType |
The method by which the publisher is paid for the line item (e.g., CPM, CPC, CPD, Flat Rate). |
dimension |
creativePlaceholders |
creativePlaceholders |
Represents a slot that a creative is expected to fill. It’s used for forecasting and to validate that the correct creatives are associated with a line item. A creative placeholder must contain a size and can optionally include companions. |
dimension |
customFields |
customFields |
Custom key-value pairs associated with an entity, providing additional configurable attributes. |
dimension |
deliveredUnits |
deliveredUnits |
The number of ad units (impressions or clicks) that have been successfully delivered for a line item to date. |
metric |
discount |
discount |
Indicates the type of discount applied to the cost of booking a line item. This can be an absolute value or a percentage of the line item’s cost. |
metric |
externalId |
externalId |
A unique identifier for the entity as recognized by an external system or integrated platform. |
dimension |
forecastEndDate |
forecastEndDate |
The end date for the period covered by the forecast. |
dimension |
forecastRunDate |
forecastRunDate |
The date on which the inventory forecast was generated. |
dimension |
forecastStartDate |
forecastStartDate |
The start date for the period covered by the forecast. |
dimension |
id |
id |
The unique system-generated identifier for a specific entity. |
dimension |
lineItemType |
lineItemType |
The classification of the line item, such as Sponsorship, Standard, Network, Bulk, Price Priority, House, or AdSense. |
dimension |
matchedUnits |
matchedUnits |
The number of ad units (impressions or clicks) that matched the targeting criteria of the line item. |
metric |
name |
name |
The human-readable name of the entity. |
dimension |
orderAdvertiserid |
orderAdvertiserid |
The unique identifier of the advertiser associated with the order. |
metric |
orderAdvertisername |
orderAdvertisername |
The name of the advertiser associated with the order. |
dimension |
orderAppliedlabels |
orderAppliedlabels |
The labels (categories or attributes) that have been applied to the order. |
dimension |
orderCustomFields |
orderCustomFields |
Custom key-value pairs associated with the order, providing additional configurable attributes. |
dimension |
orderCustomfields |
orderCustomfields |
Custom key-value pairs associated with the order, providing additional configurable attributes. |
dimension |
orderEnddatetime |
orderEnddatetime |
The date and time when the order is scheduled to conclude. |
dimension |
orderExternalorderid |
orderExternalorderid |
The unique identifier for the order as it exists in an external order management system. |
metric |
orderId |
orderId |
The unique identifier for the order. |
metric |
orderName |
orderName |
The name of the order. |
dimension |
orderPonumber |
orderPonumber |
The purchase order (PO) number associated with the order. |
dimension |
orderStartdatetime |
orderStartdatetime |
The date and time when the order is scheduled to begin. |
dimension |
possibleUnits |
possibleUnits |
Represents the various types of units that can be used for forecasting or setting delivery goals within Google Ad Manager. These units determine how inventory is measured and reserved for line items, such as impressions, clicks, or completed views. |
metric |
priority |
priority |
The numerical priority assigned to the line item, influencing its serving order against other line items. |
metric |
requestPlatformTargeting |
requestPlatformTargeting |
Specifies targeting based on the platform where the ad request originated (e.g., Web, Mobile Web, Mobile Application). |
dimension |
reservedUnits |
reservedUnits |
The number of ad units (impressions or clicks) that are reserved by competing line items, impacting availability. |
metric |
servingEndTime |
servingEndTime |
The end date and time when an ad or campaign stopped serving. |
dimension |
startDateTime |
startDateTime |
The start date and time when an ad or campaign began serving. |
dimension |
target |
customTargeting |
Defines the specific ad inventory (e.g., ad units, key-values, geographical locations) that a line item is configured to target for ad delivery. |
dimension |
unitType |
unitType |
The type of unit used for pricing or inventory, such as impressions, clicks, or time. |
dimension |
videoPositionTargeting |
videoPositionTargeting |
Specifies targeting based on the position of the video ad within video content (e.g., pre-roll, mid-roll, post-roll). |
dimension |