Google Ad Manager: Most-used fields

The table below gives information about most-used fields that you can import from Google Ad Manager. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ADVERTISER_ID	ADVERTISER_ID	The unique identifier of the advertiser.	dimension
ADVERTISER_NAME	ADVERTISER_NAME	The name of the advertiser.	dimension
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE	AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE	The percentage of Ad Exchange Active View measurable impressions that were actually viewable.	metric
AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME	AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME	The average duration, in milliseconds, that an ad server impression was viewable according to Active View metrics.	metric
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS	The count of ad server impressions for which Active View measurement was possible.	metric
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS	The count of ad server impressions that were considered viewable based on Active View standards.	metric
AD_SERVER_ALL_REVENUE	AD_SERVER_ALL_REVENUE	The total revenue generated from all ad impressions served by the ad server.	metric
AD_SERVER_ALL_REVENUE_GROSS	AD_SERVER_ALL_REVENUE_GROSS	The total gross revenue generated from all ad impressions served by the ad server, before any deductions.	metric
AD_SERVER_CLICKS	AD_SERVER_CLICKS	The total number of clicks recorded on ads served by the ad server.	metric
AD_SERVER_CPD_REVENUE	AD_SERVER_CPD_REVENUE	The revenue generated from ad server impressions billed on a Cost-Per-Day (CPD) basis.	metric
AD_SERVER_CPM_AND_CPC_REVENUE	AD_SERVER_CPM_AND_CPC_REVENUE	The revenue generated from ad server impressions billed on a Cost-Per-Mille (CPM) or Cost-Per-Click (CPC) basis.	metric
AD_SERVER_CPM_AND_CPC_REVENUE_GROSS	AD_SERVER_CPM_AND_CPC_REVENUE_GROSS	The gross revenue generated from ad server impressions billed on a Cost-Per-Mille (CPM) or Cost-Per-Click (CPC) basis, before any deductions.	metric
AD_SERVER_CTR	AD_SERVER_CTR	The click-through rate (clicks divided by impressions) for ads served by the ad server.	metric
AD_SERVER_IMPRESSIONS	AD_SERVER_IMPRESSIONS	The total number of ad impressions served by the ad server.	metric
AD_SIZE	AD_SIZE	The dimensions (width x height) of the ad creative.	dimension
AD_TYPE_ID	AD_TYPE_ID	The unique identifier for the type of ad.	dimension
AD_TYPE_NAME	AD_TYPE_NAME	The name associated with the type of ad.	dimension
AD_UNIT	AD_UNIT	The specific ad unit within the inventory hierarchy where the ad was displayed.	dimension
AD_UNIT_ID	AD_UNIT_ID	The unique identifier for the ad unit.	dimension
AD_UNIT_NAME	AD_UNIT_NAME	The name of the ad unit.	dimension
BUYER_NETWORK_ID	BUYER_NETWORK_ID	The unique identifier for the buyer network associated with programmatic ad transactions.	dimension
BUYER_NETWORK_NAME	BUYER_NETWORK_NAME	The name of the buyer network associated with programmatic ad transactions.	dimension
CREATIVE_ID	CREATIVE_ID	The unique identifier for the creative.	dimension
CREATIVE_NAME	CREATIVE_NAME	The name of the creative.	dimension
CREATIVE_SIZE	CREATIVE_SIZE	The dimensions (width x height) of the creative as defined in the system.	dimension
CREATIVE_SIZE_DELIVERED	CREATIVE_SIZE_DELIVERED	The actual dimensions (width x height) of the creative that was served.	dimension
DATE	DATE	The specific date for which the report data is aggregated.	dimension
DEMAND_CHANNEL_ID	DEMAND_CHANNEL_ID	Breaks down reporting data by demand channels, identified by their unique ID.	metric
DEMAND_CHANNEL_NAME	DEMAND_CHANNEL_NAME	Breaks down reporting data by the name of the demand channel.	dimension
DEVICE_CATEGORY_ID	DEVICE_CATEGORY_ID	The unique identifier for the category of device used (e.g., desktop, tablet, mobile).	dimension
DEVICE_CATEGORY_NAME	DEVICE_CATEGORY_NAME	The name of the device category (e.g., Desktop, High-end mobile device, Tablet).	dimension
FORECASTED_CREATIVE_RESTRICTION	FORECASTED_CREATIVE_RESTRICTION	Indicates if a creative restriction was applied during the forecast to limit eligible creatives.	dimension
FORECASTED_CREATIVE_RESTRICTION_EXCLUDED	FORECASTED_CREATIVE_RESTRICTION_EXCLUDED	Indicates if a creative restriction was explicitly excluded from the forecast calculation.	dimension
LINE_ITEM_COST_TYPE	LINE_ITEM_COST_TYPE	The method by which the publisher is paid for the line item (e.g., CPM, CPC, CPD, Flat Rate).	dimension
LINE_ITEM_CREATIVE_END_DATE	LINE_ITEM_CREATIVE_END_DATE	Represents the end date for a creative associated with a line item. This date indicates when the creative will stop serving as part of the line item’s campaign. The date is without time information.	dimension
LINE_ITEM_CREATIVE_START_DATE	LINE_ITEM_CREATIVE_START_DATE	Represents the start date for a creative associated with a line item. This date indicates when the creative will begin serving as part of the line item’s campaign. The date is without time information.	dimension
LINE_ITEM_DELIVERY_INDICATOR	LINE_ITEM_DELIVERY_INDICATOR	An indicator showing the current pace or status of a line item’s delivery.	dimension
LINE_ITEM_DELIVERY_PACING	LINE_ITEM_DELIVERY_PACING	The method used to distribute the delivery of a line item over its duration (e.g., Evenly, Frontloaded).	dimension
LINE_ITEM_END_DATE_TIME	LINE_ITEM_END_DATE_TIME	The date and time when the line item is scheduled to stop serving.	dimension
LINE_ITEM_FREQUENCY_CAP	LINE_ITEM_FREQUENCY_CAP	The limit on how many times an individual user can see an ad from this line item within a given period.	dimension
LINE_ITEM_GOAL_QUANTITY	LINE_ITEM_GOAL_QUANTITY	The total number of impressions or clicks targeted for delivery by the line item.	dimension
LINE_ITEM_ID	LINE_ITEM_ID	The unique identifier for the line item.	dimension
LINE_ITEM_LABELS	LINE_ITEM_LABELS	The labels (categories or attributes) that have been applied to the line item.	dimension
LINE_ITEM_NAME	LINE_ITEM_NAME	The name of the line item.	dimension
LINE_ITEM_NON_CPD_BOOKED_REVENUE	LINE_ITEM_NON_CPD_BOOKED_REVENUE	The booked revenue for line items that are not based on a Cost-Per-Day (CPD) pricing model.	metric
LINE_ITEM_PRIORITY	LINE_ITEM_PRIORITY	The numerical priority assigned to the line item, influencing its serving order against other line items.	metric
LINE_ITEM_START_DATE_TIME	LINE_ITEM_START_DATE_TIME	The date and time when the line item is scheduled to begin serving.	dimension
LINE_ITEM_TYPE	LINE_ITEM_TYPE	The classification of the line item, such as Sponsorship, Standard, Network, Bulk, Price Priority, House, or AdSense.	dimension
MONTH_AND_YEAR	MONTH_AND_YEAR	Breaks down reporting data by month and year in the network time zone.	dimension
ORDER_AGENCY	ORDER_AGENCY	The advertising agency associated with the order.	dimension
ORDER_AGENCY_ID	ORDER_AGENCY_ID	The unique identifier for the advertising agency associated with the order.	dimension
ORDER_END_DATE_TIME	ORDER_END_DATE_TIME	The date and time when the order is scheduled to conclude.	dimension
ORDER_ID	ORDER_ID	The unique identifier for the order.	dimension
ORDER_LABELS	ORDER_LABELS	The labels (categories or attributes) that have been applied to the order.	dimension
ORDER_NAME	ORDER_NAME	The name of the order.	dimension
ORDER_SALESPERSON	ORDER_SALESPERSON	The salesperson responsible for the order.	dimension
ORDER_START_DATE_TIME	ORDER_START_DATE_TIME	The date and time when the order is scheduled to begin.	dimension
ORDER_TRAFFICKER	ORDER_TRAFFICKER	The ad operations professional responsible for implementing and managing the order.	dimension
Order Type	Order Type	The classification of an order, which is a grouping of line items in Google Ad Manager.	dimension
PROGRAMMATIC_CHANNEL_NAME	PROGRAMMATIC_CHANNEL_NAME	The name of the programmatic channel through which the ad was transacted (e.g., Open Auction, Private Auction, Preferred Deal).	dimension
SALESPERSON_ID	SALESPERSON_ID	The unique identifier for the salesperson.	dimension
TOTAL_CONVERSIONS	TOTAL_CONVERSIONS	The total number of conversion events recorded across the network.	metric
TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE	TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE	The total revenue generated by ad servers, including CPM, CPC, and CPD revenue, with line item-level dynamic allocation.	metric
TOTAL_LINE_ITEM_LEVEL_CLICKS	TOTAL_LINE_ITEM_LEVEL_CLICKS	The total number of clicks generated by line items.	metric
TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE	TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE	The total revenue generated by ad servers from CPM (Cost Per Mille/Thousand) and CPC (Cost Per Click) ads, including line item-level dynamic allocation.	metric
VIDEO_INTERACTION_VIDEO_SKIPS	VIDEO_INTERACTION_VIDEO_SKIPS	The total number of times viewers chose to skip a video ad.	dimension
availableUnits	availableUnits	The number of ad units (impressions or clicks) that are available for a given line item based on forecasting.	metric
costPerUnit	costPerUnit	The cost per unit defined for the line item.	metric
costType	costType	The method by which the publisher is paid for the line item (e.g., CPM, CPC, CPD, Flat Rate).	dimension
customFields	customFields	Custom key-value pairs associated with an entity, providing additional configurable attributes.	dimension
deliveredUnits	deliveredUnits	The number of ad units (impressions or clicks) that have been successfully delivered for a line item to date.	metric
discount	discount	Represents a discount applied to a line item, which can be either a percentage or an absolute value, depending on the line item’s discount type.	metric
externalId	externalId	A unique identifier for the entity as recognized by an external system or integrated platform.	dimension
forecastEndDate	forecastEndDate	The end date for the period covered by the forecast.	dimension
forecastRunDate	forecastRunDate	The date on which the inventory forecast was generated.	dimension
forecastStartDate	forecastStartDate	The start date for the period covered by the forecast.	dimension
id	id	The unique system-generated identifier for a specific entity.	dimension
lineItemType	lineItemType	The classification of the line item, such as Sponsorship, Standard, Network, Bulk, Price Priority, House, or AdSense.	dimension
matchedUnits	matchedUnits	The number of ad units (impressions or clicks) that matched the targeting criteria of the line item.	metric
name	name	The human-readable name of the entity.	dimension
orderAdvertiserid	orderAdvertiserid	The unique identifier of the advertiser associated with the order.	metric
orderAdvertisername	orderAdvertisername	The name of the advertiser associated with the order.	dimension
orderAppliedlabels	orderAppliedlabels	The labels (categories or attributes) that have been applied to the order.	dimension
orderCustomFields	orderCustomFields	Custom key-value pairs associated with the order, providing additional configurable attributes.	dimension
orderCustomfields	orderCustomfields	Custom key-value pairs associated with the order, providing additional configurable attributes.	dimension
orderEnddatetime	orderEnddatetime	The date and time when the order is scheduled to conclude.	dimension
orderExternalorderid	orderExternalorderid	The unique identifier for the order as it exists in an external order management system.	metric
orderId	orderId	The unique identifier for the order.	metric
orderName	orderName	The name of the order.	dimension
orderPonumber	orderPonumber	The purchase order (PO) number associated with the order.	dimension
orderStartdatetime	orderStartdatetime	The date and time when the order is scheduled to begin.	dimension
possibleUnits	possibleUnits	Represents the various types of units that can be used for forecasting or setting delivery goals within Google Ad Manager. These units determine how inventory is measured and reserved for line items, such as impressions, clicks, or completed views.	metric
priority	priority	The numerical priority assigned to the line item, influencing its serving order against other line items.	metric
requestPlatformTargeting	requestPlatformTargeting	Specifies targeting based on the platform where the ad request originated (e.g., Web, Mobile Web, Mobile Application).	dimension
reservedUnits	reservedUnits	The number of ad units (impressions or clicks) that are reserved by competing line items, impacting availability.	metric
servingEndTime	servingEndTime	The end date and time when an ad or campaign stopped serving.	dimension
startDateTime	startDateTime	The start date and time when an ad or campaign began serving.	dimension
target	customTargeting	Defines the specific ad inventory (e.g., ad units, key-values, geographical locations) that a line item is configured to target for ad delivery.	dimension
unitType	unitType	The type of unit used for pricing or inventory, such as impressions, clicks, or time.	dimension
videoPositionTargeting	videoPositionTargeting	Specifies targeting based on the position of the video ad within video content (e.g., pre-roll, mid-roll, post-roll).	dimension