Google Ads Keyword Planner
The table below gives information about all the data fields that you can import from Google Ads Keyword Planner.
To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.
|
Field UI name |
Field API name |
Data Type |
Description |
Use in Adverity |
Docs |
|---|---|---|---|---|---|
|
Report Date |
|
date |
The date formatted as yyyy-MM-dd. |
dimension |
|
|
Client Customer Id |
|
string |
The ID of the Customer. |
dimension |
|
|
Client Customer Name |
|
string |
The descriptive name of the Customer |
dimension |
|
|
|
averageCpc |
currency |
The total cost of all clicks divided by the total number of clicks received. |
metric |
|
|
|
averageCpcDeviation |
currency |
Deviation of Cost per Click |
metric |
|
|
|
averagePosition |
float |
Your ad's position relative to those of other advertisers. |
metric |
|
|
|
averagePositionDeviation |
float |
Deviation of Average Position |
metric |
|
|
|
clickThroughRate |
percentage |
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions) |
metric |
|
|
|
clickThroughRateDeviation |
percentage |
Deviation of Click Through Rate |
metric |
|
|
|
clicksPerDay |
long |
The number of clicks. |
metric |
|
|
|
clicksPerDayDeviation |
float |
Deviation of Clicks per Day |
metric |
|
|
|
impressionsPerDay |
long |
Count of how often your ad has appeared on a search results page or website on the Google Network. |
metric |
|
|
|
impressionsPerDayDeviation |
float |
Deviation of Impressions per Day |
metric |
|
|
|
keyword |
string |
Text of the keyword |
dimension |
|
|
|
totalCost |
currency |
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
metric |
|
|
|
totalCostDeviation |
currency |
Deviation of Costs |
metric |
|