Google Ads Keyword Planner

The table below gives information about all the data fields that you can import from Google Ads Keyword Planner.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name	Field API name	Description	Use in Adverity
Report Date		The date formatted as yyyy-MM-dd.	dimension
Client Customer Id		The ID of the Customer.	dimension
Client Customer Name		The descriptive name of the Customer	dimension
	averageCpc	The total cost of all clicks divided by the total number of clicks received.	metric
	averageCpcDeviation	Deviation of Cost per Click	metric
	averagePosition	Your ad's position relative to those of other advertisers.	metric
	averagePositionDeviation	Deviation of Average Position	metric
	clickThroughRate	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions)	metric
	clickThroughRateDeviation	Deviation of Click Through Rate	metric
	clicksPerDay	The number of clicks.	metric
	clicksPerDayDeviation	Deviation of Clicks per Day	metric
	impressionsPerDay	Count of how often your ad has appeared on a search results page or website on the Google Network.	metric
	impressionsPerDayDeviation	Deviation of Impressions per Day	metric
	keyword	Text of the keyword	dimension
	totalCost	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.	metric
	totalCostDeviation	Deviation of Costs	metric