Google Ads Keyword Planner: Most-used fields

The table below gives information about most-used fields that you can import from Google Ads Keyword Planner. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Client Customer Id	Client Customer Id	The ID of the Customer.	metric
Client Customer Name	Client Customer Name	The descriptive name of the Customer	dimension
Report Date	Report Date	The date formatted as yyyy-MM-dd.	dimension
averageCpc	averageCpc	The total cost of all clicks divided by the total number of clicks received.	metric
averageCpcDeviation	averageCpcDeviation	Deviation of Cost per Click	metric
averageCpcMicros	averageCpcMicros		metric
averagePosition	averagePosition	Your ad’s position relative to those of other advertisers.	metric
averagePositionDeviation	averagePositionDeviation	Deviation of Average Position	metric
average_cpc_micros	average_cpc_micros		metric
avg_monthly_searches	avg_monthly_searches		metric
bidding_strategy	bidding_strategy		dimension
clickThroughRate	clickThroughRate	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions)	metric
clickThroughRateDeviation	clickThroughRateDeviation	Deviation of Click Through Rate	metric
clicks	clicks		metric
clicksPerDay	clicksPerDay	The number of clicks.	metric
clicksPerDayDeviation	clicksPerDayDeviation	Deviation of Clicks per Day	metric
competition	competition		dimension
competition_index	competition_index		metric
conversionRate	conversionRate		metric
conversions	conversions		metric
costMicros	costMicros		metric
customer_id	customer_id		dimension
customer_name	customer_name		dimension
date	date		dimension
end_date	end_date		dimension
geo_targets	geo_targets		dimension
high_top_of_page_bid_micros	high_top_of_page_bid_micros		metric
high_top_of_page_bid_micros_converted	high_top_of_page_bid_micros_converted		metric
impressions	impressions		metric
impressionsPerDay	impressionsPerDay	Count of how often your ad has appeared on a search results page or website on the Google Network.	metric
impressionsPerDayDeviation	impressionsPerDayDeviation	Deviation of Impressions per Day	metric
keyword	keyword	Text of the keyword	dimension
keyword_idea_text	keyword_idea_text		dimension
keyword_type	keyword_type		dimension
language	language		dimension
location	location		dimension
location_id	location_id		dimension
low_top_of_page_bid_micros	low_top_of_page_bid_micros		metric
low_top_of_page_bid_micros_converted	low_top_of_page_bid_micros_converted		metric
max_cpc_bid	max_cpc_bid		metric
month	month		metric
monthly_searches	monthly_searches		metric
network	network		dimension
report_date	report_date		dimension
search_query	search_query		dimension
searches	searches		metric
site	site		dimension
start_date	start_date		dimension
totalCost	totalCost	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.	metric
totalCostDeviation	totalCostDeviation	Deviation of Costs	metric
year	year		metric