Google Ads Keyword Planner: Most-used fields#
The table below gives information about most-used fields that you can import from Google Ads Keyword Planner. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
average_cpc_micros Metric
The average cost-per-click (CPC) for the keyword, expressed in micro-units (one millionth of the standard currency unit). This metric is available for historical performance and keyword ideas.
avg_monthly_searches Metric
The average number of searches for the keyword over the past 12 months, indicating overall search interest. This metric is available for keyword ideas and historical metrics.
competition Metric
The level of competition for the keyword, indicating how many advertisers are bidding on it. This metric is available for keyword ideas and historical metrics.
competition_index Metric
A numerical index representing the competition level for a keyword. This metric is available for keyword ideas and historical metrics.
customer_id Dimension
The unique identifier for the Google Ads customer account.
customer_name Dimension
The name associated with the Google Ads customer account.
date Dimension
Represents the specific date for which metrics are reported or forecasted. This field helps in analyzing performance over distinct periods.
geo_targets Dimension
The geographical locations or regions selected for keyword research or campaign forecasting.
high_top_of_page_bid_micros Metric
The estimated 80th percentile (high range) of the top-of-page bid for a keyword, measured in micros. This indicates the higher end of what advertisers historically paid for a keyword to appear at the top of the search results page.
high_top_of_page_bid_micros_converted Metric
The high range estimate of the top-of-page bid for the keyword, converted to the standard currency unit.
keyword_idea_text Dimension
The suggested keyword text generated by the API based on seed keywords or URLs.
language Dimension
The language targeted for keyword research or campaign forecasting, identified by its constant ID.
low_top_of_page_bid_micros Metric
The estimated 20th percentile (low range) of the top-of-page bid for a keyword, measured in micros. This indicates the lower end of what advertisers historically paid for a keyword to appear at the top of the search results page.
low_top_of_page_bid_micros_converted Metric
The low range estimate of the top-of-page bid for the keyword, converted to the standard currency unit.
month Metric
The month for which historical keyword data, such as search volumes, is reported.
monthly_searches Metric
The approximate number of searches for a keyword within a specific month.
report_date Dimension
The date for which the data in the report is valid. This field is used to specify the time period for which keyword planning data, such as historical metrics or forecast metrics, is retrieved.
search_query Dimension
The keyword or search term being analyzed for ideas or historical performance.
site Dimension
The URL of a webpage or entire website used as a 'seed' to generate keyword ideas.
year Dimension
The year for which historical keyword data is reported.