Google Ads

The table below gives information about all the data fields that you can import from Google Ads.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs. As a result, the fields shown here may not be the same as the fields available in Adverity. If you notice a difference between this documentation and the fields you see in Adverity, please contact your Adverity account manager for more information.

To see the fields you can collect from another data source, go back to the Available fields in Adverity overview.

Field UI name

Field API name

Description

Use in Adverity

Docs

# Campaigns (BudgetReferenceCount)

The number of campaigns actively using the budget.

dimension

% new sessions (PercentNewVisitors)

Percentage of first-time sessions (from people who had never visited your site before); formatted as

metric

Accent color (multi asset responsive display) (MultiAssetResponsiveDisplayAdAccentColor)

The accentColor setting for a MultiAssetResponsiveDisplayAd.

dimension

Accent color (responsive) (AccentColor)

The accent color for the responsive display ad.

dimension

Account (AccountDescriptiveName)

The descriptive name of the Customer account.

dimension

Active View avg. CPM (ActiveViewCpm)

Average cost of viewable impressions (ActiveViewImpressions).

metric

Active View measurable cost (ActiveViewMeasurableCost)

The cost of the impressions you received that were measurable by Active View.

metric

Active View measurable impr. (ActiveViewMeasurableImpressions)

The number of times your ads are appearing on placements in positions where they can be seen.

metric

Active View measurable impr. / impr. (ActiveViewMeasurability)

The ratio of impressions that could be measured by Active View over the number of served impressions.

metric

Active View viewable CTR (ActiveViewCtr)

How often people clicked your ad after it became viewable.

metric

Active View viewable impr. / measurable impr. (ActiveViewViewability)

The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).

metric

Active View viewable impressions (ActiveViewImpressions)

How often your ad has become viewable on a Display Network site.

metric

Ad (Headline)

The ad headline for a TextAd. For other ad types such as TemplateAds; this field will contain a string representation of the key attributes of the ad.

dimension

Ad Avg. CPC (AverageCpc)

The total cost of all clicks divided by the total number of clicks received.

metric

Ad Avg. position (AveragePosition)

Your ad's position relative to those of other advertisers.

metric

Ad CTR (Ctr)

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as

metric

Ad Clicks (Clicks)

The number of clicks.

metric

Ad Groups (AdGroupCount)

The count of AdGroup objects using the bidding strategy.

metric

Ad ID (AdId)

ID of the main object of this row.

dimension

Ad ID (CreativeId)

ID of the ad.

dimension

Ad ID (ExtensionPlaceholderCreativeId)

ID of the ad where the extension appeared.

dimension

Ad ID (Id)

ID of the main object of this row.

dimension

Ad Impressions (Impressions)

Count of how often your ad has appeared on a search results page or website on the Google Network.

metric

Ad Schedule (Id)

ID of the main object of this row.

dimension

Ad Variation Control Trial Arm ID (AdVariationControlTrialArmId)

If the impression was part of an ad variation and in the control arm; this represents the ad variation control arm ID.

dimension

Ad Variation Treatment Trial Arm ID (AdVariationTreatmentTrialArmId)

If the impression was part of an ad variation and in the treatment arm; this represents the ad variation treatment arm ID.

dimension

Ad Variation Trial ID (AdVariationTrialId)

If the impression was part of an ad variation; this represents the ad variation trial ID.

dimension

Ad event type (ConversionAttributionEventType)

The event type to which the conversion was attributed.

dimension

Ad format preference (multi asset responsive display) (MultiAssetResponsiveDisplayAdFormatSetting)

The formatSetting setting for a MultiAssetResponsiveDisplayAd.

dimension

Ad format preference (responsive) (FormatSetting)

The format setting of the responsive display ad.

dimension

Ad group (AdGroupName)

The name of the AdGroup.

dimension

Ad group ID (AdGroupId)

The ID of the AdGroup.

dimension

Ad group creatives count (AdGroupCreativesCount)

The count of AdGroupAd objects using the label.

metric

Ad group criteria count (AdGroupCriteriaCount)

The count of AdGroupCriterion objects using the bidding strategy or label.

metric

Ad group state (AdGroupStatus)

Status of the ad group.

dimension

Ad group type (AdGroupType)

The type of ad group.

dimension

Ad groups count (AdGroupsCount)

The count of ad groups using the bidding strategy or label.

metric

Ad relevance (CreativeQualityScore)

The quality score of the ad.

dimension

Ad rotation mode (AdRotationMode)

How often the ads in the ad group will be served relative to one another.

dimension

Ad state (CreativeStatus)

Status of the ad.

dimension

Ad state (Status)

The status of the main object in this row. For example; in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup.

dimension

Ad strength (AdStrengthInfo)

The strength information of the ad.

dimension

Ad type (AdFormat)

The underlying media format of the ad.

dimension

Ad type (AdType)

The type of the Ad. If the ad's type is not supported in the report request's API version; this field will have the value

dimension

Added (IsBidOnPath)

Indicates if the placement was added as a criterion.

dimension

Added/Excluded (QueryTargetingStatus)

Indicates whether the search term is currently one of your targeted or excluded keywords.

dimension

Advertising Channel (AdvertisingChannelType)

Primary serving target for ads in the campaign.

dimension

Advertising Sub Channel (AdvertisingChannelSubType)

Optional refinement of the campaign's AdvertisingChannelType.

dimension

Age Range (Criteria)

Descriptive string for the Criterion.

dimension

Age Range state (Status)

The status of the main object in this row. For example; in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup.

dimension

All conv. (AllConversions)

Best estimate of the total number of conversions that Google Ads drives. Includes website; cross-device; and phone call conversions. This field is formatted with dot (

metric

All conv. rate (AllConversionRate)

AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as

metric

All conv. value (AllConversionValue)

The total value of all of your conversions; including those that are estimated. This field is formatted with dot (

metric

Allow flexible color (multi asset responsive display) (MultiAssetResponsiveDisplayAdAllowFlexibleColor)

The allowFlexibleColor setting for a MultiAssetResponsiveDisplayAd.

dimension

Allow flexible color (responsive) (AllowFlexibleColor)

Whether the responsive display ad colors must be strictly used.

dimension

App final URL (CreativeFinalAppUrls)

List of final app URLs of the ad. List entries will start with one of: a)

dimension

App final URL (FinalAppUrls)

List of final app URLs of the main object of this row. List entries will start with one of: a)

dimension

Approval Status (ApprovalStatus)

Approval status of the criterion.

dimension

Approval Status (ValidationDetails)

Details about the validation state for the FeedItem.List elements are returned in JSON list format.

dimension

Approval status (CombinedApprovalStatus)

Approval status that combines review state and status.

dimension

Attribute Values (AttributeValues)

The FeedItem's attribute values.List elements are returned in JSON list format.

dimension

Attribute Values (FeedItemAttributes)

List of attribute values for the FeedItem.

dimension

Auto tagging enabled (IsAutoTaggingEnabled)

Indicates if auto tagging is enabled on the account.

dimension

Auto-applied ad suggestion (Automated)

Indicates if this ad is automatically created by Google Ads.

dimension

Avg. CPC (AverageCpc)

The total cost of all clicks divided by the total number of clicks received.

metric

Avg. CPE (AverageCpe)

The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.

metric

Avg. CPM (AverageCpm)

Average Cost-per-thousand impressions (CPM).

metric

Avg. CPV (AverageCpv)

The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.

metric

Avg. Cost (AverageCost)

The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.

metric

Avg. impr. freq. per cookie (AverageFrequency)

Average number of times a unique cookie was exposed to your ad over a given time period. Imported from Google Analytics.

metric

Avg. position (AveragePosition)

Your ad's position relative to those of other advertisers.

metric

Avg. session duration (seconds) (AverageTimeOnSite)

Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.

metric

Base Ad group ID (BaseAdGroupId)

The ID of base ad group of trial ad groups. For regular ad groups; this is equal to AdGroupId. For campaign-level user lists; this will always be 0.

dimension

Base Campaign ID (BaseCampaignId)

The ID of base campaign of trial campaigns. For regular campaigns; this is equal to CampaignId.

dimension

Benchmark CTR (BenchmarkCtr)

Indicates how other advertisers' Shopping ads for similar products are performing based on how often people who see their ad end up clicking on it.

metric

Benchmark Max. CPC (BenchmarkAverageMaxCpc)

Indicates how other advertisers are bidding on similar products.Values can be one of: a) a money amount in micros; b)

metric

Bid Strategy ID (BiddingStrategyId)

The ID of the BiddingStrategyConfiguration.

dimension

Bid Strategy ID (Id)

ID of the main object of this row.

dimension

Bid Strategy Name (BiddingStrategyName)

The name of the BiddingStrategyConfiguration.

dimension

Bid Strategy Name (Name)

The name of the main object in this row. For example; in a Campaign Performance Report this will be the name of each row's Campaign. In an Ad Group Performance Report this will be the name of each row's AdGroup.

dimension

Bid Strategy Type (BiddingStrategyType)

The type of the BiddingStrategyConfiguration.

dimension

Bid Strategy Type (Type)

The type of the main object in this row. For example; in a Bid Goal Performance Report this will be the type of the BiddingStrategyConfiguration. In a Shared Set Report this will be the type of the SharedSet.

dimension

Bid adj. (BidModifier)

The bid modifier. To filter by this field; use values greater than 0 and less than or equal to 1. Percentage returned as

dimension

Bid adjustment (Target search page location) (PageOnePromotedBidModifier)

Bid multiplier defined on the PageOnePromotedBiddingScheme.

metric

Bid automation (Target Outranking Share) (TargetOutrankShareBidChangesForRaisesOnly)

Whether the TargetRoas strategy always follows bid estimate changes (false); or only increases (true).

dimension

Bid automation (Target search page location) (PageOnePromotedBidChangesForRaisesOnly)

Whether the PageOnePromoted strategy always follows bid estimate changes (false); or only increases (true).

dimension

Bid limit (Maximize clicks) (TargetSpendBidCeiling)

The largest max CPC bid that can be set by the TargetSpend BiddingStrategyConfiguration.

metric

Bid limit (Target search page location) (PageOnePromotedBidCeiling)

Maximum bid limit for the PageOnePromotedBiddingScheme.

metric

Bidding Strategy Source (BiddingStrategySource)

Indicates where the bidding strategy is associated i.e. campaign; ad group or ad group criterion.

dimension

Bounce rate (BounceRate)

Percentage of clicks where the user only visited a single page on your site; formatted as

metric

Brand (Brand)

The ProductBrand value of the product.

dimension

Budget (Amount)

The daily budget. On the Campaign Performance Report this column reflects the entire shared budget if the campaign draws from a shared budget.

metric

Budget ID (BudgetId)

The ID of the Budget.

dimension

Budget Name (BudgetName)

The name of the Budget.

dimension

Budget explicitly shared (IsBudgetExplicitlyShared)

Indicates if the budget is a shared budget (true) or specific to the campaign (false).

dimension

Budget period (Period)

Period over which to spend the budget.

dimension

Budget state (BudgetStatus)

The status of the Budget.

dimension

Budget usage (BudgetCampaignAssociationStatus)

The status of the association between the Budget and the associated Campaign.

dimension

Business name (BusinessName)

The business name in a reponsive display ad.

dimension

Business name (multi asset responsive display) (MultiAssetResponsiveDisplayAdBusinessName)

The businessName setting for a MultiAssetResponsiveDisplayAd.

dimension

CTR (Ctr)

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as

metric

Call source (CallTrackingDisplayLocation)

Location (e.g.; ad or landing page) of the impression where the phone number was shown.

dimension

Call to action text (multi asset responsive display) (MultiAssetResponsiveDisplayAdCallToActionText)

The callToActionText setting for a MultiAssetResponsiveDisplayAd.

dimension

Call to action text (responsive) (CallToActionText)

The call-to-action text for the responsive display ad.

dimension

Call type (CallType)

The type of the call.

dimension

Call-only ad phone number (CallOnlyPhoneNumber)

The phone number of call-only ad.

dimension

Caller area code (CallerNationalDesignatedCode)

Area code of the caller.

dimension

Caller country code (CallerCountryCallingCode)

Country code of the caller.

dimension

Campaign (AssociatedCampaignName)

The name of a Campaign associated with the Budget.

dimension

Campaign (CampaignName)

The name of the Campaign.

dimension

Campaign Group ID (CampaignGroupId)

The ID of campaign group.

dimension

Campaign Group ID (Id)

ID of the main object of this row.

dimension

Campaign Group Name (Name)

The name of the main object in this row. For example; in a Campaign Performance Report this will be the name of each row's Campaign. In an Ad Group Performance Report this will be the name of each row's AdGroup.

dimension

Campaign Group Status (Status)

The status of the main object in this row. For example; in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup.

dimension

Campaign ID (AssociatedCampaignId)

The ID of a Campaign associated with the Budget.

dimension

Campaign ID (CampaignId)

The ID of the Campaign.

dimension

Campaign Trial Type (CampaignTrialType)

The type of campaign. This shows if the campaign is a trial campaign or not.

dimension

Campaign location target (CampaignLocationTargetId)

Location ID of the matching campaign criterion.

dimension

Campaign serving status (ServingStatus)

Indicates if the Campaign is serving ads.

dimension

Campaign state (AssociatedCampaignStatus)

The status of a Campaign associated with the Budget.

dimension

Campaign state (CampaignStatus)

The status of the Campaign.

dimension

Campaigns (CampaignCount)

The count of Campaign objects using the bidding strategy.

metric

Campaigns count (CampaignsCount)

The count of Campaign objects using the label.

metric

Can manage clients (CanManageClients)

Indicates if the account is an MCC account (true) or a regular Google Ads account (false).

dimension

Categories (CategoryPaths)

The themes of the pages in your website domain derived from your website's structure.

dimension

Category (1st level) (CategoryL1)

The ProductBiddingCategory level 1 value of the product.

dimension

Category (2nd level) (CategoryL2)

The ProductBiddingCategory level 2 value of the product.

dimension

Category (3rd level) (CategoryL3)

The ProductBiddingCategory level 3 value of the product.

dimension

Category (4th level) (CategoryL4)

The ProductBiddingCategory level 4 value of the product.

dimension

Category (5th level) (CategoryL5)

The ProductBiddingCategory level 5 value of the product.

dimension

Channel (Channel)

Channel of the product.

dimension

Channel Exclusivity (ChannelExclusivity)

Channel exclusivity of the product.

dimension

City (CityCriteriaId)

ID of the city Location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

dimension

City (Location of interest) (AoiCityCriteriaId)

ID of the city of the Location criterion matching the area of interest

dimension

City (Physical location) (LopCityCriteriaId)

ID of the city of the Location criterion matching the location of presence

dimension

Click Assisted Conv. (ClickAssistedConversions)

The total number of conversions for which this keyword; ad; ad group; or campaign contributed to one or more assisted clicks.

metric

Click Assisted Conv. / Last Click Conv. (ClickAssistedConversionsOverLastClickConversions)

The total number of conversions for which this keyword; ad; ad group; or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click.

metric

Click Assisted Conv. Value (ClickAssistedConversionValue)

The total value of all conversions for which this keyword; ad; ad group; or campaign triggered assisted clicks.

metric

Click share (SearchClickShare)

The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. A percentage returned as

metric

Click type (ClickType)

Indicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types; metric fields may be double-counted and thus totals may not be accurate; especially for Display network campaigns.

dimension

Clicks (Clicks)

The number of clicks.

metric

Client Customer Id

The Client Customer ID.

dimension

Client Customer Name

The name of the Client.

dimension

Client name (CustomerDescriptiveName)

The descriptive name of the Customer.

dimension

Combined Clicks (CombinedAdsOrganicClicks)

Clicks from ads or organic search results.

metric

Combined Clicks/Query (CombinedAdsOrganicClicksPerQuery)

CombinedAdsOrganicClicks divided by CombinedAdsOrganicQueries. This field is formatted with dot (

metric

Combined Queries (CombinedAdsOrganicQueries)

Total number of searches that returned pages from your site in the organic search results or triggered one of your ads.

metric

Competitor domain (Target Outranking Share) (TargetOutrankShareCompetitorDomain)

The competitor's visible domain URL for the TargetRoas strategy.

dimension

Condition (ProductCondition)

The ProductCanonicalCondition of the product.

dimension

Content Impr. share (ContentImpressionShare)

The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as

metric

Content Lost IS (budget) (ContentBudgetLostImpressionShare)

The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. A percentage returned as

metric

Content Lost IS (rank) (ContentRankLostImpressionShare)

The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. A percentage returned as

metric

Content Network Bid Dimension (ContentBidCriterionTypeGroup)

The type of criteria the ad group uses for absolute bids on the Display Network.

dimension

Conv. rate (ConversionRate)

The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as

metric

Conv. value (current model) (CurrentModelAttributedConversionValue)

Shows how your historic ConversionValue data would look under the attribution model you've currently selected. This field is formatted with dot (

metric

Conversion Tracker Id (ConversionTrackerId)

ID of the conversion tracker.

dimension

Conversion adjustment (ConversionAdjustment)

Whether the conversion was adjusted or the conversion is original one.

dimension

Conversion category (ConversionCategoryName)

A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values:

dimension

Conversion name (ConversionTypeName)

The name of the conversion type. Prevents zero-conversion rows from being returned.

dimension

Conversion source (ExternalConversionSource)

The source of conversion such as website; import from calls.

dimension

Conversions (Conversions)

The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (

metric

Conversions (current model) (CurrentModelAttributedConversions)

Shows how your historic Conversions data would look under the attribution model you've currently selected. This field is formatted with dot (

metric

Cost (Cost)

The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.

metric

Cost / all conv. (CostPerAllConversion)

Total cost divided by all conversions.

metric

Cost / conv. (CostPerConversion)

The Cost attributable to conversion-tracked clicks divided by the number of conversions

metric

Cost / conv. (current model) (CostPerCurrentModelAttributedConversion)

Shows how your historic CostPerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (

metric

Country/Territory (CountryCriteriaId)

ID of the country Location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

dimension

Country/Territory (Location of interest) (AoiCountryCriteriaId)

ID of the country of the Location criterion matching the area of interest (AOI) associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

dimension

Country/Territory (Physical location) (LopCountryCriteriaId)

ID of the country of the Location criterion matching the location of presence (LOP) associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

dimension

Criteria Display Name (DisplayName)

Descriptive string for the Criterion.

dimension

Criteria Type (CriteriaType)

The type of the Criterion.

dimension

Criteria Type (CriterionType)

The type of criterion.

dimension

Criterion (Criteria)

Descriptive string for the Criterion.

dimension

Criterion ID (Id)

ID of the main object of this row.

dimension

Criterion serving status (SystemServingStatus)

Serving status of the criterion.

dimension

Cross-device conv. (CrossDeviceConversions)

Conversions from when a customer clicks on an ad on one device; then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (

metric

Currency (AccountCurrencyCode)

The currency of the Customer account.

dimension

Custom label 0 (CustomAttribute0)

The ProductCustomAttribute level 0 value of the product.

dimension

Custom label 1 (CustomAttribute1)

The ProductCustomAttribute level 1 value of the product.

dimension

Custom label 2 (CustomAttribute2)

The ProductCustomAttribute level 2 value of the product.

dimension

Custom label 3 (CustomAttribute3)

The ProductCustomAttribute level 3 value of the product.

dimension

Custom label 4 (CustomAttribute4)

The ProductCustomAttribute level 4 value of the product.

dimension

Custom parameter (CreativeUrlCustomParameters)

List of custom parameters of the ad. CustomParameters elements are returned in JSON map format.

dimension

Custom parameter (UrlCustomParameters)

Custom URL parameters of the main object of this row. CustomParameters elements are returned in JSON map format.

dimension

Customer ID (ExternalCustomerId)

The Customer ID.

dimension

Day (Date)

The date formatted as yyyy-MM-dd.

dimension

Day of week (DayOfWeek)

The name of the day of the week; e.g.;

dimension

Days to conversion (ConversionLagBucket)

Days between click and conversion.

dimension

Days to conversion or adjustment (ConversionAdjustmentLagBucket)

The number of days between the impression and the conversion or between the impression and adjustments to the conversion.

dimension

Default max. CPC (CpcBid)

Cost per click bid. Values can be one of: a) a money amount in micros; b)

dimension

Delivery method (DeliveryMethod)

Budget delivery method. Determines the rate at which the budget is spent.

dimension

Description (Description)

The descriptive text of an expanded text ad or responsive display ad.

dimension

Description line 1 (Description1)

Line 1 description of the Ad.

dimension

Description line 2 (Description2)

Line 2 description of the Ad.

dimension

Descriptions (multi asset responsive display) (MultiAssetResponsiveDisplayAdDescriptions)

The descriptions setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and TextAsset entities. List elements are returned in JSON list format.

dimension

Desktop bid adj. (AdGroupDesktopBidModifier)

Desktop bid modifier override at the ad group level.

dimension

Desktop bid adj. (CampaignDesktopBidModifier)

Desktop bid modifier override at the campaign level.

metric

Destination URL (CreativeDestinationUrl)

Destination URL of the ad.

dimension

Destination URL (CriteriaDestinationUrl)

Destination URL of the criterion that triggered ads.

dimension

Destination URL (DestinationUrl)

Destination URL for the impression.

dimension

Device (Device)

Device type where the impression was shown.

dimension

Device preference (DevicePreference)

Platform ID of the device preference. You can look up the corresponding name and other information in the Platforms reference.

metric

Disapproval reasons (DisapprovalShortNames)

List of reasons why the FeedItem is not approved.List elements are returned in JSON list format.

dimension

Display URL (DisplayUrl)

Display URL of the Ad.

dimension

Distance from location extensions (DistanceBucket)

Grouping of user distance from location extensions.

dimension

Domain (Domain)

The domain of the URL (placement) where the impression was shown.

dimension

Duration (seconds) (CallDuration)

The duration of the call; in seconds.

dimension

Dynamic ad target (Parameter)

The WebpageParameter criterion.

dimension

Dynamically generated Headline (Line1)

The dynamically generated headline of the Dynamic Search Ad.

dimension

End date (EndDate)

The end date of the campaign; formatted as yyyy-MM-dd.

dimension

End date (EndTime)

The end time in which the FeedItem is no longer effective and will stop serving

dimension

End date (FeedItemEndTime)

End time at which the FeedItem is no longer effective and will stop serving.

dimension

End time (CallEndTime)

The end date and time of the call.

dimension

Engagement rate (EngagementRate)

How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as

metric

Engagements (Engagements)

The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also; in the future; other ad types may support engagement metrics.

metric

Enhanced CPC enabled (EnhancedCpcEnabled)

Indicates if enhanced CPC is enabled on the bidding strategy.

dimension

Est. add. clicks/wk (first position bid) (EstimatedAddClicksAtFirstPositionCpc)

Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc.

dimension

Est. add. cost/wk (first position bid) (EstimatedAddCostAtFirstPositionCpc)

Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc.Values can be one of: a) a money amount in micros; b)

metric

Estimated change in weekly clicks at recommended Budget (RecommendedBudgetEstimatedChangeInWeeklyClicks)

The estimated change in weekly clicks if the recommended budget is applied.

metric

Estimated change in weekly cost at recommended Budget (RecommendedBudgetEstimatedChangeInWeeklyCost)

The estimated change in weekly cost if the recommended budget is applied.Values can be one of: a) a money amount in micros; b)

metric

Estimated change in weekly interactions at recommended Budget (RecommendedBudgetEstimatedChangeInWeeklyInteractions)

The estimated change in weekly interactions if the recommended budget is applied.

metric

Estimated change in weekly views at recommended Budget (RecommendedBudgetEstimatedChangeInWeeklyViews)

The estimated change in weekly views if the recommended budget is applied.

metric

Excluded (IsPathExcluded)

Indicates if the URL or placement is currently excluded.

dimension

Exclusion (Criteria)

Descriptive string for the Criterion.

dimension

Expanded Dynamic Search Ad Description 2 (ExpandedDynamicSearchCreativeDescription2)

The description 2 of the expanded dynamic search ad.

dimension

Expanded Text Ad Description 2 (ExpandedTextAdDescription2)

The description 2 of the expanded text ad.

dimension

Expanded Text Ad Headline 3 (ExpandedTextAdHeadlinePart3)

The headline part 3 of the expanded text ad.

dimension

Expanded landing page (ExpandedFinalUrlString)

The final URL with ValueTrack parameters replaced with their final rendered values.

dimension

Expected clickthrough rate (SearchPredictedCtr)

Clickthrough rate compared to that of other advertisers.

dimension

Explicitly shared (IsBudgetExplicitlyShared)

Indicates if the budget is a shared budget (true) or specific to the campaign (false).

dimension

Feed ID (FeedId)

The Feed ID.

dimension

Feed placeholder type (ExtensionPlaceholderType)

Placeholder type indicating the type of extension.

dimension

Feed placeholder type (PlaceholderType)

Placeholder type indicating the type of extension.

dimension

Final URL (CreativeFinalUrls)

List of final URLs of the ad. List elements are returned in JSON list format.

dimension

Final URL (EffectiveFinalUrl)

Effective final URL of the impressions.

dimension

Final URL (FinalUrl)

Final URL of the impressions.

dimension

Final URL (FinalUrls)

List of final URLs of the main object of this row.UrlList elements are returned in JSON list format.

dimension

Final URL suffix (CreativeFinalUrlSuffix)

The URL template for appending params to final URL of an ad.

dimension

Final URL suffix (FinalUrlSuffix)

URL template for appending params to final URL.

dimension

First level sub-categories (Category1)

First level theme category of the pages in your website domain.

dimension

First page CPC (FirstPageCpc)

Estimate of the CPC bid required in order to show your ad on the first page of search results.Usually a number in micros; but may be prefixed with

dimension

First position CPC (FirstPositionCpc)

Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results.Usually a number in micros; but may be prefixed with

dimension

Free click rate (CreativeConversionRate)

The number of clicks that converted divided by your total clicks that can be tracked to a conversion. This is how often a click on your ad resulted in a conversion. Percentage returned as

metric

Free click type (ConversionTrackerId)

ID of the conversion tracker.

metric

Free clicks (CreativeConversions)

The number of clicks that converted within your chosen conversion window.

metric

Gender (Criteria)

Descriptive string for the Criterion. For more information on the format of criteria types in reports

dimension

Gender state (Status)

The status of the main object in this row. For example; in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup.

dimension

Gmail ad business name (GmailTeaserBusinessName)

The business name in the GmailAd teaser.

dimension

Gmail ad description (GmailTeaserDescription)

The description in the GmailAd teaser.

dimension

Gmail ad header image media id (GmailCreativeHeaderImageMediaId)

The ID of the header image in the GmailAd.

dimension

Gmail ad headline (GmailTeaserHeadline)

The headline in the GmailAd teaser.

dimension

Gmail ad logo image media id (GmailCreativeLogoImageMediaId)

The ID of the logo image in the GmailAd teaser.

dimension

Gmail ad marketing image call to action text (MarketingImageCallToActionText)

The call-to-action text for the GmailAd.

dimension

Gmail ad marketing image call to action text color (MarketingImageCallToActionTextColor)

The call-to-action text color for the GmailAd.

dimension

Gmail ad marketing image description (MarketingImageDescription)

The description of the marketing image in the GmailAd.

dimension

Gmail ad marketing image headline (MarketingImageHeadline)

The headline of the marketing image in the GmailAd.

dimension

Gmail ad marketing image media id (GmailCreativeMarketingImageMediaId)

The ID of the marketing image in the GmailAd.

dimension

Gmail clicks to website (GmailSecondaryClicks)

The number of clicks to your landing page on the expanded state of Gmail ads.

metric

Gmail forwards (GmailForwards)

The number of times your ad was forwarded to someone else as a message.

metric

Gmail saves (GmailSaves)

The number of times someone has saved your Gmail ad to their inbox as a message.

metric

Google Click ID (GclId)

The Google Click ID.

dimension

Has Quality Score (HasQualityScore)

Whether the QualityScore field of the criterion has value. Use this field in a report request predicate to include or exclude criteria with or without a value for the QualityScore field.

dimension

Has recommended Budget (HasRecommendedBudget)

Whether there is a recommended budget for this object.

dimension

Headline 1 (HeadlinePart1)

The first part of an expanded text ad headline.

dimension

Headline 2 (HeadlinePart2)

The second part of an expanded text ad headline.

dimension

Headlines (multi asset responsive display) (MultiAssetResponsiveDisplayAdHeadlines)

The headline setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and TextAsset entities. List elements are returned in JSON list format.

dimension

Hour of day (HourOfDay)

The hour of day as a number between 0 and 23; inclusive.

metric

Image Ad URL (ImageAdUrl)

Prefix this value with

dimension

Image Height (ImageCreativeImageHeight)

The height of the image ad. For other ad types; this will have no values.

metric

Image ID (responsive) (EnhancedDisplayCreativeMarketingImageMediaId)

The ID of the marketing image used in the ResponsiveDisplayAd.

dimension

Image Mime Type (ImageCreativeMimeType)

Image mime type. Only populated for image ads.

metric

Image Width (ImageCreativeImageWidth)

The width of the image ad. For other ad types; this will have no values.

metric

Image ad name (ImageCreativeName)

Name for the image ad.

dimension

Images (multi asset responsive display) (MultiAssetResponsiveDisplayAdMarketingImages)

The marketingImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities. List elements are returned in JSON list format.

dimension

Impr. (Abs. Top) % (AbsoluteTopImpressionPercentage)

The percent of your ad impressions that are shown as the very first ad above the organic search results. See this Help Center article for details. A percentage returned as

metric

Impr. (Top) % (TopImpressionPercentage)

The percent of your ad impressions that are shown anywhere above the organic search results. See this Help Center article for details. A percentage returned as

metric

Impr. Assisted Conv. (ImpressionAssistedConversions)

Total number of conversions for which this object triggered assist impressions prior to the last click.

metric

Impr. Assisted Conv. / Last Click Conv. (ImpressionAssistedConversionsOverLastClickConversions)

Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click.

metric

Impr. Assisted Conv. Value (ImpressionAssistedConversionValue)

Total value of all conversions for which this object triggered assist impressions.

metric

Impressions (Impressions)

Count of how often your ad has appeared on a search results page or website on the Google Network.

metric

Interaction Rate (InteractionRate)

How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as

metric

Interaction Types (InteractionTypes)

The types of interactions that are reflected in the Interactions; InteractionRate; and AverageCost columns.

dimension

Interactions (Interactions)

The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads; views for video ads; and so on.

metric

Invalid click rate (InvalidClickRate)

The percentage (

metric

Invalid clicks (InvalidClicks)

Number of clicks Google considers illegitimate and doesn't charge you for.

metric

Is Targetable (IsTargetingLocation)

Indicates whether the row's location (among all of the locations associated with an impression) was the targeting location for the impressions in that row.

dimension

Is negative (IsNegative)

Indicates if the criterion for this row is a negative (exclusion) criterion.

dimension

Is restricting (IsRestrict)

A value of 'true' indicates that the criterion type is used for bidding and restricting targeting. A value of 'false' indicates that the criterion type is used only for bidding. This will have the opposite value from that of targetAll for the criteria's corresponding AdGroup.TargetingSettingDetail. For example; if the TargetingSettingDetail for criterionTypeGroup = PLACEMENT has targetAll = true; then the IsRestrict field will be false for Placement criteria.

dimension

Item ID (FeedItemId)

The FeedItem ID.

dimension

Item Id (OfferId)

Offer/item ID of the product.

dimension

Item state (FeedItemStatus)

Status of the FeedItem.

dimension

Item state (Status)

The status of the main object in this row. For example; in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup.

dimension

Keyword (Criteria)

Descriptive string for the Criterion. For more information on the format of criteria types in reports

dimension

Keyword (KeywordTextMatchingQuery)

Keyword that matched the query and triggered the ad.

dimension

Keyword / Placement (Criteria)

Descriptive string for the Criterion. For more information on the format of criteria types in reports; see the Criteria prefixes section of the reporting guide.

dimension

Keyword / Placement (CriteriaParameters)

Descriptive string for the Criterion. For more information on the format of criteria types in reports; see the Criteria prefixes section of the reporting guide.

dimension

Keyword ID (CriteriaId)

The Criterion ID.

dimension

Keyword ID (CriterionId)

The Criterion ID.

dimension

Keyword ID (Id)

ID of the main object of this row.

dimension

Keyword ID (KeywordId)

The ID of the Keyword that triggered the ad.

dimension

Keyword ID (KeywordTargetingId)

The ID of the feed item's keyword targeting.

dimension

Keyword state (Status)

The status of the main object in this row. For example; in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup.

dimension

Keyword/Placement destination URL (CriteriaDestinationUrl)

Destination URL of the criterion that triggered ads.

dimension

Keyword/Placement state (AdGroupCriterionStatus)

Status of the ad group criterion (keyword; placement; etc.).

dimension

Keyword/Placement state (Status)

The status of the main object in this row. For example; in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup.

dimension

Keywords (AdGroupCriteriaCount)

The count of AdGroupCriterion objects using the bidding strategy or label.

metric

Label ID (LabelId)

The ID of the Label.

dimension

Label IDs (LabelIds)

List of label IDs for the main object of this row. List elements are returned in JSON list format.

dimension

Label name (LabelName)

The name of the Label.

dimension

Labels (Labels)

List of label names for the main object of this row. List elements are returned in JSON list format.

dimension

Landing Page Title (Title)

Title of the landing page.

dimension

Landing page (UnexpandedFinalUrlString)

The final URL with ValueTrack parameter templates left in place.

dimension

Landing page experience (PostClickQualityScore)

The quality score of the landing page.

dimension

Landscape logo ID (responsive) (EnhancedDisplayCreativeLandscapeLogoImageMediaId)

The ID of the landscape logo image.

dimension

Landscape logos (multi asset responsive display) (MultiAssetResponsiveDisplayAdLandscapeLogoImages)

The landscapeLogoImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities. List elements are returned in JSON list format.

dimension

Language (LanguageCriteriaId)

Language of the product information.

dimension

Limited budgets (Target search page location) (PageOnePromotedRaiseBidWhenBudgetConstrained)

Whether the PageOnePromoted strategy is allowed to raise bids if the campaign is

dimension

Location (Id)

ID of the main object of this row.

dimension

Location (Target search page location) (PageOnePromotedStrategyGoal)

Strategy goal of where impressions will show on search result pages.

dimension

Location type (LocationType)

The type of location. AREA_OF_INTEREST indicates a location that was searched for; or a location derived from viewed content. LOCATION_OF_PRESENCE is the actual physical location of the user.

dimension

Logo ID (responsive) (EnhancedDisplayCreativeLogoImageMediaId)

The ID of the logo image used in the ResponsiveDisplayAd.

dimension

Logos (multi asset responsive display) (MultiAssetResponsiveDisplayAdLogoImages)

The logoImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities. List elements are returned in JSON list format.

dimension

Long headline (LongHeadline)

The long format of the headline in a responsive display ad.

dimension

Long headline (multi asset responsive display) (MultiAssetResponsiveDisplayAdLongHeadline)

The callToActionText setting for a MultiAssetResponsiveDisplayAd. AssetLink object is returned in JSON map format.

dimension

Low quality keywords (Target Outranking Share) (TargetOutrankShareRaiseBidWhenLowQualityScore)

Whether the TargetRoas strategy is allowed to raise bids on keywords with lower-range quality scores.

dimension

Low quality keywords (Target search page location) (PageOnePromotedRaiseBidWhenLowQualityScore)

Whether the PageOnePromoted strategy is allowed to raise bids on keywords with lower-range quality scores.

dimension

Lower Bid limit (Target CPA) (TargetCpaMaxCpcBidFloor)

The minimum CPC bid limit for the Target CPA bidding strategy.

metric

Lower Bid limit (Target ROAS) (TargetRoasBidFloor)

Minimum bid limit that applies to all keywords managed by the TargetRoas BiddingStrategyConfiguration.

metric

MC Id (MerchantId)

ID of the Google Merchant Center account associated with the products being advertised.

dimension

MCA Id (AggregatorId)

The multi-client account ID from Merchant Center.

dimension

Main color (multi asset responsive display) (MultiAssetResponsiveDisplayAdMainColor)

The mainColor setting for a MultiAssetResponsiveDisplayAd.

dimension

Main color (responsive) (MainColor)

The main color for the responsive display ad.

dimension

Match type (CriteriaTypeName)

The descriptive name of the CriteriaType.

dimension

Match type (KeywordMatchType)

The match type for the Keyword.

dimension

Match type (QueryMatchType)

Match type of the keyword that triggered the ad.

dimension

Match type (QueryMatchTypeWithVariant)

Match type of the keyword that triggered the ad; including variants. See https://support.google.com/google-ads/answer/2472708 for an explanation of close variants.

dimension

Max CPC source (CpcBidSource)

Source of the CPC bid.

dimension

Max CPM Source (CpmBidSource)

Source of the CPM bid.

dimension

Max CPV source (CpvBidSource)

The source of the cost per view bid.

dimension

Max. CPC (CpcBid)

Cost per click bid. Values can be one of: a) a money amount in micros; b)

dimension

Max. CPM (CpmBid)

CPM (cost per thousand impressions) bid.Values can be one of: a) a money amount in micros; b)

dimension

Max. CPV (CpvBid)

Cost per view bid.Values can be one of: a) a money amount in micros; b)

dimension

Member Count (MemberCount)

The number of entities in the shared set.

metric

Metro area (Location of interest) (AoiMetroCriteriaId)

ID of the metro area of the Location criterion matching the area of interest (AOI) associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

dimension

Metro area (MetroCriteriaId)

ID of the metro area Location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

dimension

Metro area (Physical location) (LopMetroCriteriaId)

ID of the metro area of the Location criterion matching the location of presence (LOP) associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

dimension

Mobile bid adj. (AdGroupMobileBidModifier)

Mobile bid modifier override at ad group level.

dimension

Mobile bid adj. (CampaignMobileBidModifier)

Mobile bid modifier of the campaign. To filter by this field; use values greater than 0 and less than or equal to 1. Percentage returned as

metric

Mobile final URL (CreativeFinalMobileUrls)

List of final mobile URLs of the ad. List elements are returned in JSON list format.

dimension

Mobile final URL (FinalMobileUrls)

List of final mobile URLs of the main object of this row.UrlList elements are returned in JSON list format.

dimension

Mobile speed score (SpeedScore)

A measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10; 10 being fastest.

metric

Mobile-friendly click rate (PercentageMobileFriendlyClicks)

The percentage of mobile clicks that go to a mobile-friendly page.

metric

Month (Month)

The first day of the month; formatted as yyyy-MM-dd.

dimension

Month of Year (MonthOfYear)

The name of the month of the year; e.g.;

dimension

Most specific location (MostSpecificCriteriaId)

ID of the most specific Location criterion associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

dimension

Most specific location target (Location of interest) (AoiMostSpecificTargetId)

The most specific location target (Location of interest).

dimension

Most specific location target (Physical location) (LopMostSpecificTargetId)

The most specific location target (Physical location).

dimension

Negative keyword (Criteria)

Descriptive string for the Criterion.

dimension

Network (AdNetworkType1)

First level network type.

dimension

Network (with search partners) (AdNetworkType2)

Second level network type (includes search partners).

dimension

Non-Removed Ad Groups (NonRemovedAdGroupCount)

The count of non-removed ad groups using the bidding strategy.

metric

Non-Removed Campaigns (NonRemovedCampaignCount)

The count of non-removed campaigns using the bidding strategy.

metric

Non-Removed Keywords (NonRemovedAdGroupCriteriaCount)

The count of non-removed ad group criteria using the bidding strategy.

metric

Organic Average Position (OrganicAveragePosition)

Average top position of your organic listing (or multiple listings) for each query. This field is formatted with dot (

metric

Organic Clicks (OrganicClicks)

Number of times someone clicked your site's listing in the unpaid results for a particular query.

metric

Organic Clicks/Query (OrganicClicksPerQuery)

Number of clicks you've received on your organic search listings divided by the total number of searches that returned pages from your site. This field is formatted with dot (

metric

Organic Listings (OrganicImpressions)

Number of organic search listing impressions.

metric

Organic Listings/Query (OrganicImpressionsPerQuery)

Average number of times a page from your site was listed per query. This field is formatted with dot (

metric

Organic Queries (OrganicQueries)

Total number of searches that returned organic search results for your site over the given period.

metric

PTR (OfflineInteractionRate)

Number of phone calls received (NumOfflineInteractions) divided by the number of times your phone number is shown (NumOfflineImpressions).

metric

Page (Page)

Page number in search results where the ad was shown.

dimension

Pages / session (AveragePageviews)

Average number of pages viewed per session. Imported from Google Analytics.

metric

Parent Criterion ID (ParentCriterionId)

Criterion ID of the product partition's parent.

dimension

Parental status (Criteria)

Descriptive string for the Criterion.

dimension

Parental status state (Status)

The status of the main object in this row. For example; in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup.

dimension

Partition Type (PartitionType)

The partition type of the ProductPartition criterion.

dimension

Path 1 (Path1)

The text that appears in the ad with the displayed URL for an expanded text ad.

dimension

Path 2 (Path2)

In addition to

dimension

Phone calls (NumOfflineInteractions)

Number of offline phone calls.

metric

Phone impressions (NumOfflineImpressions)

Number of offline phone impressions.

metric

Placement (Criteria)

Descriptive string for the Criterion.

dimension

Placement state (Status)

The status of the main object in this row. For example; in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup.

dimension

Policy (PolicySummary)

Policy information for an ad.

dimension

Price prefix (multi asset responsive display) (MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix)

The dynamicSettingsPricePrefix setting for a MultiAssetResponsiveDisplayAd.

dimension

Price prefix (responsive) (PricePrefix)

The prefix shown before prices.

dimension

Product Group (ProductGroup)

Path to the ProductPartition; including all of its parent partitions.

dimension

Product Title (ProductTitle)

The title of the product.

dimension

Product type (1st level) (ProductTypeL1)

The ProductType level 1 value of the product.

dimension

Product type (2nd level) (ProductTypeL2)

The ProductType level 2 value of the product.

dimension

Product type (3rd level) (ProductTypeL3)

The ProductType level 3 value of the product.

dimension

Product type (4th level) (ProductTypeL4)

The ProductType level 4 value of the product.

dimension

Product type (5th level) (ProductTypeL5)

The ProductType level 5 value of the product.

dimension

Promotion text (multi asset responsive display) (MultiAssetResponsiveDisplayAdDynamicSettingsPromoText)

The dynamicSettingsPromoText setting for a MultiAssetResponsiveDisplayAd.

dimension

Promotion text (responsive) (PromoText)

The promotion text for the responsive display ad.

dimension

Quality score (QualityScore)

The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). If quality score information is missing; then

dimension

Quarter (Quarter)

The first day of the quarter; formatted as yyyy-MM-dd. Uses the calendar year for quarters; e.g.; the second quarter of 2014 starts on 2014-04-01.

dimension

Query (SearchQuery)

Query that led to the impression.

dimension

Recommended Budget amount (RecommendedBudgetAmount)

The recommended budget amount.

metric

Reference Count (ReferenceCount)

The number of campaigns that actively use the shared set.

metric

Region (Location of interest) (AoiRegionCriteriaId)

ID of the region of the Location criterion matching the area of interest (AOI) associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

dimension

Region (Physical location) (LopRegionCriteriaId)

ID of the region of the Location criterion matching the location of presence (LOP) associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

dimension

Region (RegionCriteriaId)

ID of the region Location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService.

dimension

Relative CTR (RelativeCtr)

Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.

metric

Responsive Search Ad descriptions (ResponsiveSearchAdDescriptions)

A JSON string including details about all descriptive text for a responsive search ad; including the asset text; pinning; and performance label. List elements are returned in JSON list format.

dimension

Responsive Search Ad headlines (ResponsiveSearchAdHeadlines)

A JSON string including details about all headlines for a responsive search ad; including the asset text; pinning; and performance label. List elements are returned in JSON list format.

dimension

Responsive Search Ad path 1 (ResponsiveSearchAdPath1)

The text that appears in the ad with the displayed URL for a responsive search ad.

dimension

Responsive Search Ad path 2 (ResponsiveSearchAdPath2)

In addition to

dimension

Scheduling (Scheduling)

Schedule specifying when the FeedItem may serve.FeedItemScheduling elements are returned in JSON list format.

dimension

Search Exact match IS (SearchExactMatchImpressionShare)

The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword); regardless of your keyword match types. A percentage returned as

metric

Search Impr. share (SearchImpressionShare)

The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as

metric

Search Lost IS (budget) (SearchBudgetLostImpressionShare)

The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. A percentage returned as

metric

Search Lost IS (rank) (SearchRankLostImpressionShare)

The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. A percentage returned as

metric

Search Result Type (SerpType)

The type of search result.

dimension

Search abs. top IS (SearchAbsoluteTopImpressionShare)

The impressions you've received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. See this Help Center article for details. A percentage returned as

metric

Search lost abs. top IS (budget) (SearchBudgetLostAbsoluteTopImpressionShare)

The number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. See this Help Center article for details. A percentage returned as

metric

Search lost abs. top IS (rank) (SearchRankLostAbsoluteTopImpressionShare)

The number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. See this Help Center article for details. A percentage returned as

metric

Search lost top IS (budget) (SearchBudgetLostTopImpressionShare)

The number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. See this Help Center article for details. A percentage returned as

metric

Search lost top IS (rank) (SearchRankLostTopImpressionShare)

The number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. See this Help Center article for details. A percentage returned as

metric

Search term (Query)

If the string for this attribute is longer than 128 char bytes; the returned result will NOT be a single aggregated row.

dimension

Search top IS (SearchTopImpressionShare)

The impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. See this Help Center article for details. A percentage returned as

metric

Second level sub-categories (Category2)

Second level theme category of the pages in your website domain.

dimension

Shared Set ID (SharedSetId)

The ID of the SharedSet.

dimension

Shared Set Name (Name)

The name of the main object in this row. For example; in a Campaign Performance Report this will be the name of each row's Campaign. In an Ad Group Performance Report this will be the name of each row's AdGroup.

dimension

Shared Set Name (SharedSetName)

The name of the SharedSet.

dimension

Shared Set Type (SharedSetType)

The type of the SharedSet.

dimension

Shared Set Type (Type)

The type of the main object in this row. For example; in a Bid Goal Performance Report this will be the type of the BiddingStrategyConfiguration. In a Shared Set Report this will be the type of the SharedSet.

dimension

Short headline (ShortHeadline)

The short format of the headline in a responsive display ad.

dimension

Square image ID (responsive) (EnhancedDisplayCreativeMarketingImageSquareMediaId)

The ID of the square marketing image.

dimension

Square images (multi asset responsive display) (MultiAssetResponsiveDisplayAdSquareMarketingImages)

The squareMarketingImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities. List elements are returned in JSON list format.

dimension

Start date (FeedItemStartTime)

Start time when the FeedItem is effective and can begin serving.

dimension

Start date (StartDate)

The start date of the campaign; formatted as yyyy-MM-dd

dimension

Start date (StartTime)

The start time in which the FeedItem is effective and can begin serving.

dimension

Start time (CallStartTime)

The start date and time of the call.

dimension

State (Status)

The status of the main object in this row. For example; in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup.

dimension

Status (CallStatus)

The status of the call.

dimension

Store Id (StoreId)

Store ID of the product.

dimension

System managed Entity Source (SystemManagedEntitySource)

Indicates the source of a system-generated entity.

dimension

Tablet bid adj. (AdGroupTabletBidModifier)

Tablet bid modifier override at the ad group level.

dimension

Tablet bid adj. (CampaignTabletBidModifier)

Tablet bid modifier override at the campaign level.

metric

Target CPA (TargetCpa)

The current target CPA set on the Target CPA bidding strategy.

metric

Target CPA source (TargetCpaBidSource)

The level at which the target CPA bid was set. This is applicable only at the ad group level.

dimension

Target ROAS (EffectiveTargetRoas)

The effective target ROAS; taking overrides into account.

dimension

Target ROAS (Maximize Conversion Value) (MaximizeConversionValueTargetRoas)

The target ROAS that was set for maximizing revenue while averaging the target return on ad spend.

metric

Target ROAS (TargetRoas)

The desired revenue (based on conversion data) per unit of spend for the TargetRoas BiddingStrategyConfiguration.

metric

Target ROAS Source (EffectiveTargetRoasSource)

The source of the effective target ROAS; taking overrides into account.

dimension

Target ad group ID (TargetingAdGroupId)

Ad group ID of the feed item's adGroupTargeting.

dimension

Target campaign ID (TargetingCampaignId)

Campaign ID of the feed item's campaignTargeting.

dimension

Target keyword match type (KeywordMatchType)

The match type for the Keyword.

dimension

Target keyword match type (KeywordTargetingMatchType)

Match type of the feed item's keywordTargeting.

dimension

Target keyword text (Criteria)

Descriptive string for the Criterion.

dimension

Target keyword text (KeywordTargetingText)

Text of the feed item's keywordTargeting.

dimension

Target location (GeoTargetingCriterionId)

Location ID of the feed item's geoTargeting.

dimension

Target location restriction (GeoTargetingRestriction)

The type of location that can be used for targeting.

dimension

Target outranking share (TargetOutrankShare)

Target fraction of auctions where the advertiser should outrank the competitor.

metric

Target spend (Maximize clicks) (TargetSpendSpendTarget)

The spend target under which to maximize clicks. Specified by the TargetSpend BiddingStrategyConfiguration.

metric

Targeting Mode (IsAutoOptimized)

Indicates if Display Campaign Optimizer is enabled for the ad group. Corresponds to the ad group's ExplorerAutoOptimizerSetting.

dimension

Test account (IsTestAccount)

Indicates if the account is a test account.

dimension

This extension vs. Other (IsSelfAction)

Indicates if the extension for the placeholder feed item of this row was clicked (true) or merely displayed (false).

dimension

Time zone (AccountTimeZone)

Name of the timezone selected for the Customer account. For example:

dimension

Top level categories (Category0)

Top level theme category of the pages in your website domain.

dimension

Top of page CPC (TopOfPageCpc)

Estimate of the CPC bid required in order to show your ad on the top of the first page of search results.Usually a number in micros; but may be prefixed with

dimension

Top vs. Other (Slot)

The position of the Ad.

dimension

Topic (Criteria)

Descriptive string for the Criterion. For more information on the format of criteria types in reports

dimension

Topic state (Status)

The status of the main object in this row. For example; in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup.

dimension

Total Budget amount (TotalAmount)

The total budget amount; if you set a campaign's total budget in the Google Ads UI. Currently; campaign total budgets are only available for video campaigns with a specific start and end date. See this Help Center article to learn more about this option.

metric

Total conv. value (ConversionValue)

The sum of conversion values for all conversions. This field is formatted with dot (

metric

Tracking template (CreativeTrackingUrlTemplate)

Tracking template of the ad.

dimension

Tracking template (EffectiveTrackingUrlTemplate)

Effective tracking URL of the impressions.

dimension

Tracking template (TrackingUrlTemplate)

Tracking template of the main object of this row.

dimension

URL (CriteriaParameters)

Descriptive string for the Criterion.

dimension

URL (Url)

The dynamically selected destination URL of the impression.

dimension

Universal App Ad descriptions (UniversalAppAdDescriptions)

The list of descriptions of the Universal App ad. List elements are returned in JSON list format.

dimension

Universal App Ad headlines (UniversalAppAdHeadlines)

The list of headers of the Universal App ad. List elements are returned in JSON list format.

dimension

Universal App Ad html5 media bundles (UniversalAppAdHtml5MediaBundles)

The HTML5 media bundles attached to the ad. List elements are returned in JSON list format.

dimension

Universal App Ad images (UniversalAppAdImages)

The marketing images attached to the ad. List elements are returned in JSON list format.

dimension

Universal App Ad mandatory ad text (UniversalAppAdMandatoryAdText)

The ad text that must be displayed when the ad is served.

dimension

Universal App Ad youTube videos (UniversalAppAdYouTubeVideos)

The YouTube videos attached to the ad. List elements are returned in JSON list format.

dimension

Upper Bid limit (Target CPA) (TargetCpaMaxCpcBidCeiling)

The maximum CPC bid limit for the Target CPA bidding strategy.

metric

Upper Bid limit (Target ROAS) (TargetRoasBidCeiling)

Maximum bid limit that applies to all keywords managed by the TargetRoas BiddingStrategyConfiguration.

metric

Upper Max Cpc Bid limit (Target Outranking Share) (TargetOutrankShareMaxCpcBidCeiling)

The TargetRoas strategy's ceiling on max CPC bids.

metric

User List ID (UserListId)

The ID of the UserList (audience).

dimension

User lists count (UserListsCount)

The count of UserList objects using the label.

metric

Valid AMP click rate (PercentageValidAcceleratedMobilePagesClicks)

The percentage of ad clicks to AMP (accelerated mobile pages) landing pages that reach a valid AMP page.

metric

Value / all conv. (ValuePerAllConversion)

The value; on average; of all conversions. This field is formatted with dot (

metric

Value / conv. (ValuePerConversion)

The total value of your conversions divided by the total number of conversions. This field is formatted with dot (

metric

Value / conv. (current model) (ValuePerCurrentModelAttributedConversion)

Shows how your historic ValuePerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (

metric

Vertical ID (VerticalId)

The ID of vertical.

dimension

Video Channel Id (VideoChannelId)

The video channel ID.

dimension

Video Duration (VideoDuration)

The duration of the video in milliseconds.

metric

Video Id (VideoId)

The video ID.

dimension

Video Title (VideoTitle)

The video title.

dimension

Video played to 100% (VideoQuartile100Rate)

Percentage of impressions where the viewer watched all of your video. Percentage returned as

metric

Video played to 25% (VideoQuartile25Rate)

Percentage of impressions where the viewer watched 25% of your video. Percentage returned as

metric

Video played to 50% (VideoQuartile50Rate)

Percentage of impressions where the viewer watched 50% of your video. Percentage returned as

metric

Video played to 75% (VideoQuartile75Rate)

Percentage of impressions where the viewer watched 75% of your video. Percentage returned as

metric

View rate (VideoViewRate)

The number of views your TrueView video ad receives divided by its number of impressions; including thumbnail impressions for TrueView in-display ads. Percentage returned as

metric

View-through conv. (ViewThroughConversions)

The total number of view-through conversions. These happen when a customer sees a Display network ad; then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.

metric

Views (VideoViews)

The number of times your video ads were viewed.

metric

Week (Week)

The date for the Monday of the week; formatted as yyyy-MM-dd.

dimension

Year (Year)

The year; formatted as yyyy.

dimension

Youtube videos (multi asset responsive display) (MultiAssetResponsiveDisplayAdYouTubeVideos)

YouTube video ID of the YouTube assets of multi-asset responsive display ad. List elements are returned in JSON list format.

dimension

id (id)

ID of the main object of this row.

dimension

Account Budget adjusted spending limit

account_budget.adjusted_spending_limit_micros

dimension

Account Budget adjusted spending limit type

account_budget.adjusted_spending_limit_type

dimension

Account Budget amount served

account_budget.amount_served_micros

dimension

Account Budget approved end date time

account_budget.approved_end_date_time

dimension

Account Budget approved end time type

account_budget.approved_end_time_type

dimension

Account Budget approved spending limit

account_budget.approved_spending_limit_micros

dimension

Account Budget approved spending limit type

account_budget.approved_spending_limit_type

dimension

Account Budget approved start date time

account_budget.approved_start_date_time

dimension

Account Budget billing setup

account_budget.billing_setup

dimension

Account Budget ID

account_budget.id

dimension

Account Budget name

account_budget.name

dimension

Account Budget notes

account_budget.notes

dimension

Account Budget proposed end date time

account_budget.proposed_end_date_time

dimension

Account Budget proposed end time type

account_budget.proposed_end_time_type

dimension

Account Budget proposed spending limit

account_budget.proposed_spending_limit_micros

dimension

Account Budget proposed spending limit type

account_budget.proposed_spending_limit_type

dimension

Account Budget proposed start date time

account_budget.proposed_start_date_time

dimension

Account Budget PO Number

account_budget.purchase_order_number

dimension

Account Budget resource name

account_budget.resource_name

dimension

Account Budget status

account_budget.status

dimension

Account Budget total adjustments

account_budget.total_adjustments_micros

dimension

Ad rotation mode

ad_group.ad_rotation_mode

dimension

Base ad group ID

ad_group.base_ad_group

dimension

Ad group Campaign ID

ad_group.campaign

dimension

Default max. CPC

ad_group.cpc_bid_micros

dimension

Maximum CPM

ad_group.cpm_bid_micros

dimension

Maximum CPV

ad_group.cpv_bid_micros

dimension

Content network bid dimension

ad_group.display_custom_bid_dimension

dimension

Target CPA (ad group)

ad_group.effective_target_cpa_micros

dimension

Target CPA source

ad_group.effective_target_cpa_source

dimension

Target ROAS (ad group)

ad_group.effective_target_roas

dimension

Target ROAS source

ad_group.effective_target_roas_source

dimension

Ad group optimizer

ad_group.explorer_auto_optimizer_setting.opt_in

dimension

Ad group final URL template

ad_group.final_url_suffix

dimension

Ad group ID

ad_group.id

dimension

Ad group labels

ad_group.labels

dimension

Ad group

ad_group.name

dimension

Ad group CPC bid amount (%)

ad_group.percent_cpc_bid_micros

dimension

Ad group resource name

ad_group.resource_name

dimension

Ad group state

ad_group.status

dimension

Ad group target CPA

ad_group.target_cpa_micros

dimension

Ad group target CPM

ad_group.target_cpm_micros

dimension

Ad group target ROAS

ad_group.target_roas

dimension

Is restricting

ad_group.targeting_setting.target_restrictions

dimension

Ad group tracking URL template

ad_group.tracking_url_template

dimension

Ad group type

ad_group.type

dimension

Ad group URL custom parameters

ad_group.url_custom_parameters

dimension

Auto-applied ad suggestion

ad_group_ad.ad.added_by_google_ads

dimension

Universal app ad descriptions

ad_group_ad.ad.app_ad.descriptions

dimension

Universal app ad headlines

ad_group_ad.ad.app_ad.headlines

dimension

Universal app ad HTML5 media bundles

ad_group_ad.ad.app_ad.html5_media_bundles

dimension

Universal app ad images

ad_group_ad.ad.app_ad.images

dimension

Universal app ad mandatory ad text

ad_group_ad.ad.app_ad.mandatory_ad_text

dimension

Universal app ad Youtube videos

ad_group_ad.ad.app_ad.youtube_videos

dimension

App engagement ad descriptions

ad_group_ad.ad.app_engagement_ad.descriptions

dimension

App engagement ad headlines

ad_group_ad.ad.app_engagement_ad.headlines

dimension

App engagement ad images

ad_group_ad.ad.app_engagement_ad.images

dimension

App engagement ad videos

ad_group_ad.ad.app_engagement_ad.videos

dimension

Call only ad business name

ad_group_ad.ad.call_ad.business_name

dimension

Call only ad call tracked

ad_group_ad.ad.call_ad.call_tracked

dimension

Call only ad conversion action

ad_group_ad.ad.call_ad.conversion_action

dimension

Call only ad conversion reporting state

ad_group_ad.ad.call_ad.conversion_reporting_state

dimension

Call only ad country code

ad_group_ad.ad.call_ad.country_code

dimension

Call only ad disable call conversion

ad_group_ad.ad.call_ad.disable_call_conversion

dimension

Call only ad headline 1

ad_group_ad.ad.call_ad.headline1

dimension

Call only ad headline 2

ad_group_ad.ad.call_ad.headline2

dimension

Call only ad path 1

ad_group_ad.ad.call_ad.path1

dimension

Call only ad path 2

ad_group_ad.ad.call_ad.path2

dimension

Call only ad phone number

ad_group_ad.ad.call_ad.phone_number

dimension

Call only ad phone number verification URL

ad_group_ad.ad.call_ad.phone_number_verification_url

dimension

Call only ad description 1

ad_group_ad.ad.call_ad_ad.description1

dimension

Call only ad description 2

ad_group_ad.ad.call_ad_ad.description2

dimension

Device preference

ad_group_ad.ad.device_preference

dimension

Ad product type

ad_group_ad.ad.display_upload_ad.display_upload_product_type

dimension

Media bundle

ad_group_ad.ad.display_upload_ad.media_bundle

dimension

Display URL

ad_group_ad.ad.display_url

dimension

Expanded dynamic search ad description

ad_group_ad.ad.expanded_dynamic_search_ad.description

dimension

Expanded dynamic search ad description 2

ad_group_ad.ad.expanded_dynamic_search_ad.description2

dimension

Description

ad_group_ad.ad.expanded_text_ad.description

dimension

Expanded text ad description 2

ad_group_ad.ad.expanded_text_ad.description2

dimension

Headline 1

ad_group_ad.ad.expanded_text_ad.headline_part1

dimension

Headline 2

ad_group_ad.ad.expanded_text_ad.headline_part2

dimension

Expanded text ad headline 3

ad_group_ad.ad.expanded_text_ad.headline_part3

dimension

Path 1

ad_group_ad.ad.expanded_text_ad.path1

dimension

Path 2

ad_group_ad.ad.expanded_text_ad.path2

dimension

Final app URLs

ad_group_ad.ad.final_app_urls

dimension

Mobile final URL

ad_group_ad.ad.final_mobile_urls

dimension

Final URL suffix

ad_group_ad.ad.final_url_suffix

dimension

Final URL

ad_group_ad.ad.final_urls

dimension

Gmail ad header image media ID

ad_group_ad.ad.gmail_ad.header_image

dimension

Gmail ad marketing image media ID

ad_group_ad.ad.gmail_ad.marketing_image

dimension

Gmail ad marketing image headline

ad_group_ad.ad.gmail_ad.marketing_image_description

dimension

Gmail ad marketing image call to action text

ad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text

dimension

Gmail ad marketing image call to action text color

ad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text_color

dimension

Gmail ad URL collection ID

ad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.url_collection_id

dimension

Gmail ad marketing image description

ad_group_ad.ad.gmail_ad.marketing_image_headline

dimension

Gmail ad product images

ad_group_ad.ad.gmail_ad.product_images

dimension

Gmail ad product videos

ad_group_ad.ad.gmail_ad.product_videos

dimension

Gmail ad business name

ad_group_ad.ad.gmail_ad.teaser.business_name

dimension

Gmail ad description

ad_group_ad.ad.gmail_ad.teaser.description

dimension

Gmail ad headline

ad_group_ad.ad.gmail_ad.teaser.headline

dimension

Gmail ad logo image media ID

ad_group_ad.ad.gmail_ad.teaser.logo_image

dimension

Hotel ad details

ad_group_ad.ad.hotel_ad

dimension

Ad ID

ad_group_ad.ad.id

dimension

Image ad URL

ad_group_ad.ad.image_ad.image_url

dimension

Image mime type

ad_group_ad.ad.image_ad.mime_type

dimension

Image ad name

ad_group_ad.ad.image_ad.name

dimension

Image height

ad_group_ad.ad.image_ad.pixel_height

dimension

Image width

ad_group_ad.ad.image_ad.pixel_width

dimension

Image ad preview image URL

ad_group_ad.ad.image_ad.preview_image_url

dimension

Image ad preview image height (px)

ad_group_ad.ad.image_ad.preview_pixel_height

dimension

Image ad preview image width (px)

ad_group_ad.ad.image_ad.preview_pixel_width

dimension

Legacy app install ID

ad_group_ad.ad.legacy_app_install_ad

dimension

Accent color (responsive)

ad_group_ad.ad.legacy_responsive_display_ad.accent_color

dimension

Allow flexible color (responsive)

ad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color

dimension

Business name

ad_group_ad.ad.legacy_responsive_display_ad.business_name

dimension

Call to action text (responsive)

ad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text

dimension

Description (responsive)

ad_group_ad.ad.legacy_responsive_display_ad.description

dimension

Ad format preference (responsive)

ad_group_ad.ad.legacy_responsive_display_ad.format_setting

dimension

Landscape logo ID (responsive)

ad_group_ad.ad.legacy_responsive_display_ad.logo_image

dimension

Long headline

ad_group_ad.ad.legacy_responsive_display_ad.long_headline

dimension

Main color (responsive)

ad_group_ad.ad.legacy_responsive_display_ad.main_color

dimension

Image ID (responsive)

ad_group_ad.ad.legacy_responsive_display_ad.marketing_image

dimension

Price prefix (responsive)

ad_group_ad.ad.legacy_responsive_display_ad.price_prefix

dimension

Promotion text (responsive)

ad_group_ad.ad.legacy_responsive_display_ad.promo_text

dimension

Short headline

ad_group_ad.ad.legacy_responsive_display_ad.short_headline

dimension

Logo ID (responsive)

ad_group_ad.ad.legacy_responsive_display_ad.square_logo_image

dimension

Square image ID (responsive)

ad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image

dimension

Ad name

ad_group_ad.ad.name

dimension

Ad resource name

ad_group_ad.ad.resource_name

dimension

Accent color (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.accent_color

dimension

Allow flexible color (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.allow_flexible_color

dimension

Business name (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.business_name

dimension

Call to action text (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.call_to_action_text

dimension

Descriptions (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.descriptions

dimension

Ad format preference (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.format_setting

dimension

Headlines (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.headlines

dimension

Landscape logos (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.logo_images

dimension

Long headline (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.long_headline

dimension

Main color (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.main_color

dimension

Images (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images

dimension

Image URL 01 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images.asset_01.image_asset.full_size.url

dimension

Image URL 02 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images.asset_02.image_asset.full_size.url

dimension

Image URL 03 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images.asset_03.image_asset.full_size.url

dimension

Image URL 04 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images.asset_04.image_asset.full_size.url

dimension

Image URL 05 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images.asset_05.image_asset.full_size.url

dimension

Image URL 06 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images.asset_06.image_asset.full_size.url

dimension

Image URL 07 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images.asset_07.image_asset.full_size.url

dimension

Image URL 08 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images.asset_08.image_asset.full_size.url

dimension

Image URL 09 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images.asset_09.image_asset.full_size.url

dimension

Image URL 10 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images.asset_10.image_asset.full_size.url

dimension

Image URL 11 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images.asset_11.image_asset.full_size.url

dimension

Image URL 12 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images.asset_12.image_asset.full_size.url

dimension

Image URL 13 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images.asset_13.image_asset.full_size.url

dimension

Image URL 14 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images.asset_14.image_asset.full_size.url

dimension

Image URL 15 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.marketing_images.asset_15.image_asset.full_size.url

dimension

Price prefix (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.price_prefix

dimension

Promotion text (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.promo_text

dimension

Logos (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_logo_images

dimension

Square images (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images

dimension

Square image URL 01 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_01.image_asset.full_size.url

dimension

Square image URL 02 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_02.image_asset.full_size.url

dimension

Square image URL 03 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_03.image_asset.full_size.url

dimension

Square image URL 04 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_04.image_asset.full_size.url

dimension

Square image URL 05 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_05.image_asset.full_size.url

dimension

Square image URL 06 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_06.image_asset.full_size.url

dimension

Square image URL 07 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_07.image_asset.full_size.url

dimension

Square image URL 08 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_08.image_asset.full_size.url

dimension

Square image URL 09 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_09.image_asset.full_size.url

dimension

Square image URL 10 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_10.image_asset.full_size.url

dimension

Square image URL 11 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_11.image_asset.full_size.url

dimension

Square image URL 12 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_12.image_asset.full_size.url

dimension

Square image URL 13 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_13.image_asset.full_size.url

dimension

Square image URL 14 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_14.image_asset.full_size.url

dimension

Square image URL 15 (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.square_marketing_images.asset_15.image_asset.full_size.url

dimension

Youtube videos (multi asset responsive display)

ad_group_ad.ad.responsive_display_ad.youtube_videos

dimension

Responsive search ad descriptions

ad_group_ad.ad.responsive_search_ad.descriptions

dimension

Responsive search ad headlines

ad_group_ad.ad.responsive_search_ad.headlines

dimension

Responsive search ad path 1

ad_group_ad.ad.responsive_search_ad.path1

dimension

Responsive search ad path 2

ad_group_ad.ad.responsive_search_ad.path2

dimension

Comparison listing ad headline

ad_group_ad.ad.shopping_comparison_listing_ad.headline

dimension

Product ad details

ad_group_ad.ad.shopping_product_ad

dimension

Smart shopping ad details

ad_group_ad.ad.shopping_smart_ad

dimension

System managed entity source

ad_group_ad.ad.system_managed_resource_source

dimension

Description line 1

ad_group_ad.ad.text_ad.description1

dimension

Description line 2

ad_group_ad.ad.text_ad.description2

dimension

Ad headline

ad_group_ad.ad.text_ad.headline

dimension

Ad tracking URL template

ad_group_ad.ad.tracking_url_template

dimension

Ad type

ad_group_ad.ad.type

dimension

Ad URL collections

ad_group_ad.ad.url_collections

dimension

Ad URL customer parameters

ad_group_ad.ad.url_custom_parameters

dimension

Bumper ad companion banner

ad_group_ad.ad.video_ad.bumper.companion_banner

dimension

In-stream ad CTA label

ad_group_ad.ad.video_ad.in_stream.action_button_label

dimension

In-stream ad CTA headline

ad_group_ad.ad.video_ad.in_stream.action_headline

dimension

In-stream ad companion banner

ad_group_ad.ad.video_ad.in_stream.companion_banner

dimension

Video ad media file

ad_group_ad.ad.video_ad.media_file

dimension

Non-skippable ad companion banner

ad_group_ad.ad.video_ad.non_skippable.companion_banner

dimension

Outstream video description

ad_group_ad.ad.video_ad.out_stream.description

dimension

Outstream video headline

ad_group_ad.ad.video_ad.out_stream.headline

dimension

Ad strength

ad_group_ad.ad_strength

dimension

Ad group ad labels

ad_group_ad.labels

dimension

Policy information approval status

ad_group_ad.policy_summary.approval_status

dimension

Policy information policy topic entries

ad_group_ad.policy_summary.policy_topic_entries

dimension

Ad policy review state

ad_group_ad.policy_summary.review_state

dimension

Policy information review status

ad_group_ad.policy_summary.review_status

dimension

Ad resource name

ad_group_ad.resource_name

dimension

Ad state

ad_group_ad.status

dimension

Ad asset view ad group

ad_group_ad_asset_view.ad_group_ad

dimension

Ad asset view ad asset

ad_group_ad_asset_view.asset

dimension

Ad asset field type

ad_group_ad_asset_view.field_type

dimension

Ad asset view performance label

ad_group_ad_asset_view.performance_label

dimension

Ad asset view policy summary

ad_group_ad_asset_view.policy_summary

dimension

Ad asset view resource name

ad_group_ad_asset_view.resource_name

dimension

Ad group ad label

ad_group_ad_label.label

dimension

Ad group ad label resource name

ad_group_ad_label.resource_name

dimension

Audience view resource name

ad_group_audience_view.resource_name

dimension

Ad group bid modifier resource name

ad_group_bid_modifier.resource_name

dimension

Ad Group Criterion Age range type

ad_group_criterion.age_range.type

dimension

Ad Group Criterion Approval Status

ad_group_criterion.approval_status

dimension

Ad Group Criterion Bid Modifier

ad_group_criterion.bid_modifier

dimension

Ad Group CPC (cost-per-click) bid

ad_group_criterion.cpc_bid_micros

dimension

Ad Group Criterion ID

ad_group_criterion.criterion_id

dimension

Ad Group Criterion display name

ad_group_criterion.display_name

dimension

Ad Group Criterion The effective CPC (cost-per-click) bid

ad_group_criterion.effective_cpc_bid_micros

dimension

Ad Group Criterion effective CPC bid source

ad_group_criterion.effective_cpc_bid_source

dimension

Ad Group Criterion The effective CPM

ad_group_criterion.effective_cpm_bid_micros

dimension

Ad Group Criterion effective CPM

ad_group_criterion.effective_cpm_bid_source

dimension

Ad Group Criterion The effective CPV (cost-per-view) bid

ad_group_criterion.effective_cpv_bid_micros

dimension

Ad Group Criterion Source of the effective CPV bid

ad_group_criterion.effective_cpv_bid_source

dimension

Ad Group Criterion final mobile URLs

ad_group_criterion.final_mobile_urls

dimension

Ad Group Criterion URL template

ad_group_criterion.final_url_suffix

dimension

Ad Group Criterion final URLs

ad_group_criterion.final_urls

dimension

Ad Group Criterion Gender type

ad_group_criterion.gender.type

dimension

Ad Group Criterion Keyword match type

ad_group_criterion.keyword.match_type

dimension

Ad Group Criterion Keyword text

ad_group_criterion.keyword.text

dimension

Ad Group Criterion Parent

ad_group_criterion.listing_group.parent_ad_group_criterion

dimension

Ad Group Criterion listing group type

ad_group_criterion.listing_group.type

dimension

Ad Group Criterion Is negative

ad_group_criterion.negative

dimension

Ad Group Criterion Parental status type

ad_group_criterion.parental_status.type

dimension

Ad Group Criterion Placement URL

ad_group_criterion.placement.url

dimension

Ad Group Criterion Estimated add clicks first position CPC

ad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc

dimension

Ad Group Criterion Estimated add cost first position CPC

ad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc

dimension

Ad Group Criterion Estimate first page CPC bid

ad_group_criterion.position_estimates.first_page_cpc_micros

dimension

Ad Group Criterion Estimate first position CPC bid

ad_group_criterion.position_estimates.first_position_cpc_micros

dimension

Ad Group Criterion Estimate top of page CPC bid

ad_group_criterion.position_estimates.top_of_page_cpc_micros

dimension

Ad Group Criterion Creative quality score

ad_group_criterion.quality_info.creative_quality_score

dimension

Ad Group Criterion Landing page quality score

ad_group_criterion.quality_info.post_click_quality_score

dimension

Ad Group Criterion Quality score

ad_group_criterion.quality_info.quality_score

dimension

Ad Group Criterion Predicted CTR

ad_group_criterion.quality_info.search_predicted_ctr

dimension

Ad Group Criterion Status

ad_group_criterion.status

dimension

Ad Group Criterion Serving status

ad_group_criterion.system_serving_status

dimension

Ad Group Criterion Category

ad_group_criterion.topic.path

dimension

Ad Group Criterion Topic Constant

ad_group_criterion.topic.topic_constant

dimension

Ad Group Criterion tracking URL template

ad_group_criterion.tracking_url_template

dimension

Ad Group Criterion URL custom parameters

ad_group_criterion.url_custom_parameters

dimension

Ad Group Criterion User List

ad_group_criterion.user_list.user_list

dimension

Ad schedule view resource name

ad_schedule_view.resource_name

dimension

Age range view resource name

age_range_view.resource_name

dimension

Book on Google

asset.book_on_google_asset

dimension

Asset ID

asset.id

dimension

Full image file size

asset.image_asset.file_size

dimension

Full image height (px)

asset.image_asset.full_size.height_pixels

dimension

Full image URL

asset.image_asset.full_size.url

dimension

Full image width (px)

asset.image_asset.full_size.width_pixels

dimension

Image media type

asset.image_asset.mime_type

dimension

Asset name

asset.name

dimension

Asset policy summary

asset.policy_summary

dimension

Asset resource name

asset.resource_name

dimension

Text asset

asset.text_asset.text

dimension

Asset type

asset.type

dimension

Youtube video ID

asset.youtube_video_asset.youtube_video_id

dimension

Asset field type

asset_field_type_view.field_type

dimension

Asset field type view resource name

asset_field_type_view.resource_name

dimension

Bidding strategy campaign count

bidding_strategy.campaign_count

dimension

Bidding strategy currency

bidding_strategy.currency_code

dimension

Enhanced CPC bidding strategy

bidding_strategy.enhanced_cpc

dimension

Bid strategy ID

bidding_strategy.id

dimension

Maximize conversion value

bidding_strategy.maximize_conversion_value

dimension

Maximize conversions

bidding_strategy.maximize_conversions

dimension

Bid strategy name

bidding_strategy.name

dimension

Non-removed campaigns

bidding_strategy.non_removed_campaign_count

dimension

Bidding strategy resource name

bidding_strategy.resource_name

dimension

Bid strategy state

bidding_strategy.status

dimension

Upper bid limit (target CPA)

bidding_strategy.target_cpa.cpc_bid_ceiling_micros

dimension

Lower bid limit (target CPA)

bidding_strategy.target_cpa.cpc_bid_floor_micros

dimension

Target CPA

bidding_strategy.target_cpa.target_cpa_micros

dimension

Bidding strategy target impression share maximum CPC bid (micros)

bidding_strategy.target_impression_share.cpc_bid_ceiling_micros

dimension

Bidding strategy target location

bidding_strategy.target_impression_share.location

dimension

Bidding strategy target impression share location fraction (micros)

bidding_strategy.target_impression_share.location_fraction_micros

dimension

Upper bid limit (target ROAS)

bidding_strategy.target_roas.cpc_bid_ceiling_micros

dimension

Lower bid limit (target ROAS)

bidding_strategy.target_roas.cpc_bid_floor_micros

dimension

Target ROAS

bidding_strategy.target_roas.target_roas

dimension

Bid limit (maximize clicks)

bidding_strategy.target_spend.cpc_bid_ceiling_micros

dimension

Target spend (maximize clicks)

bidding_strategy.target_spend.target_spend_micros

dimension

Bid strategy type

bidding_strategy.type

dimension

Billing Setup end date time

billing_setup.end_date_time

dimension

Billing Setup ID

billing_setup.id

dimension

Billing Setup payments account

billing_setup.payments_account

dimension

Billing Setup payments account ID

billing_setup.payments_account_info.payments_account_id

dimension

Billing Setup payments account name

billing_setup.payments_account_info.payments_account_name

dimension

Billing Setup payments profile ID

billing_setup.payments_account_info.payments_profile_id

dimension

Billing Setup payments profile name

billing_setup.payments_account_info.payments_profile_name

dimension

Billing Setup secondary payments profile id

billing_setup.payments_account_info.secondary_payments_profile_id

dimension

Billing Setup resource name

billing_setup.resource_name

dimension

Billing Setup start date time

billing_setup.start_date_time

dimension

Billing Setup status

billing_setup.status

dimension

Call duration seconds

call_view.call_duration_seconds

dimension

Call status

call_view.call_status

dimension

Call tracking display location

call_view.call_tracking_display_location

dimension

Caller area code

call_view.caller_area_code

dimension

Caller country code

call_view.caller_country_code

dimension

End call date time

call_view.end_call_date_time

dimension

Call view resource name

call_view.resource_name

dimension

Start call date time

call_view.start_call_date_time

dimension

Call view type

call_view.type

dimension

Ad serving optimization status

campaign.ad_serving_optimization_status

dimension

Advertising sub channel

campaign.advertising_channel_sub_type

dimension

Advertising channel

campaign.advertising_channel_type

dimension

App campaign app ID

campaign.app_campaign_setting.app_id

dimension

App campaign app store

campaign.app_campaign_setting.app_store

dimension

App campaign goal type bidding strategy

campaign.app_campaign_setting.bidding_strategy_goal_type

dimension

Base campaign ID

campaign.base_campaign

dimension

Campaign Bid strategy ID

campaign.bidding_strategy

dimension

Bid strategy type (campaign)

campaign.bidding_strategy.type

dimension

Budget ID

campaign.campaign_budget

dimension

Commission rate (micros)

campaign.commission.commission_rate_micros

dimension

Campaign domain name

campaign.dynamic_search_ads_setting.domain_name

dimension

Campaign page feeds

campaign.dynamic_search_ads_setting.feeds

dimension

Campaign domain language code

campaign.dynamic_search_ads_setting.language_code

dimension

Campaign use supplied URLs only

campaign.dynamic_search_ads_setting.use_supplied_urls_only

dimension

End date

campaign.end_date

dimension

Campaign trial type

campaign.experiment_type

dimension

Final URL suffix

campaign.final_url_suffix

dimension

Campaign frequency caps

campaign.frequency_caps

dimension

Negative geo_targeting type

campaign.geo_target_type_setting.negative_geo_target_type

dimension

Positive geo targeting type

campaign.geo_target_type_setting.positive_geo_target_type

dimension

Hotel center account ID

campaign.hotel_setting.hotel_center_id

dimension

Campaign ID

campaign.id

dimension

Campaign labels

campaign.labels

dimension

Location source

campaign.local_campaign_setting.location_source_type

dimension

Enhanced CPC enabled

campaign.manual_cpc.enhanced_cpc_enabled

dimension